Do you have to be on social media to market your business?  If you're becoming more and more disenchanted with social media, know this, you're not alone.  The number one question I'm asked these days, is there an alternative to marketing on social media?  My clients are requesting marketing strategies that don't have a social media component. Because let's face it, the platforms are demanding more and more of our time than ever before.  Whether it's creating Reels or the constant cycle of content creation, it seems never ending and the return investment is questionable.  It's gotten to the point it's making so many people wonder if social media is worth it.  And this is why I wanted to have Meg Casebolt on the show today to discuss this topic. She's noticed this trend too, and her podcast, the Social Slowdown discusses some alternatives. In this episode you'll hear: The op alternatives to social media marketing The impact of societal pressure and FOMO on social media usage How to balance automation and personalized outreach in marketing strategies The shift towards evergreen content creation and relationship building in marketing efforts  

Here's something we don't talk about enough when it comes to marketing…  What does effective marketing look like for your business?  I know what the web celebs will say. They'll say, “Marketing works when you're booked out with clients for months on end!” or “When your post goes viral and you grow your following by tens of thousands of people overnight!” Then that is success.  But is it effective? And who is it effective for? And are you the person it's effective for?  Today on the pod, I want to give you a process to think about what effective marketing looks like for your specific business. Because, if you don't know what effective marketing looks like, you're never going to know if marketing is really paying off.  In this episode you'll learn: The five steps to work through the question, “What does effective marketing look like to you?”  When to quit marketing methods that aren’t working for you. How to know if your marketing is actually working.  How to determine if your business needs a big audience or strong relationships.  

There's something celebrity online marketers get wrong about marketing messaging all the time.  They teach you that messaging is just one simple thing, like, it's an elevator pitch, your unique selling proposition, a content plan, or your client avatar.  It’s not.  If you've been a fan of the show for a long time, you know that your marketing message is literally everything your business communicates. Whether it's in marketing, on your website, in sales conversations, and even when you're being interviewed on podcasts or asked to speak on a stage, it’s ALL messaging.  It's a huge foundational area of your business to work on. I know that can feel overwhelming to create. It can feel like you just don't know where to start, so you put it off..  That's why on today's pod, I wanted to tell you exactly where to start. We're going to talk about 3 foundational pieces of messaging to focus on first so you can make your marketing more effective straight away. In this episode, you'll hear: The alternative to pain point marketing Why bad messaging actually costs your business The three key pieces of messaging to focus on first for more effective marketing are micro-stories, problem statements, and why-buy statements.  

The other day in the Expert Up Club, a member asked me a question that surprised me.  It was right after one of our quarterly marketing retreats.  In these retreats, we're setting goals for the quarter ahead. We create marketing plans, and we figure out what marketing experiments they're going to run in order to figure out what actually works in their marketing.   A club member asked afterward, “So how does all of the messaging sprints relate to the marketing?”  Now you've heard me say on this podcast that messaging POWERS your marketing.   But today, I want to get specific and discuss the three ways messaging makes marketing easier and more effective. In this episode you will hear: How to identify your “right-fit” client (and it’s not a bullshit client avatar) What is a driving belief statement, and why it’s important?  How to guide people to what you offer How to use your messaging so people know what to expect  

You've been told to be consistent.  Post every day on social media, Publish a blog post once a week, and Email your list regularly. When you do, good things will happen to your business.  Things like clients, opportunities to share your experience, being asked on other people's podcasts, and all the cool things that will help your audience magically grow just by showing up.  Unfortunately, this is a myth—the myth of consistency.  This type of consistency has you focused on the wrong things, which makes marketing a frustrating experience for you.  Today on the pod, I wanna talk about the two types of consistency and which one you need to be focused on in order to make marketing a whole lot easier. In this episode you will hear: The myth of consistency in marketing The two types of consistency you need to know The importance of strategic messaging in marketing The benefits of message consistency in your business The tricks to repurposing your content  

Wouldn't it be nice to live in a world where good work stood on its own?  Where, if you were getting your clients amazing results, that would be more than enough to fill up your client roster to always have people clamoring for your programs, that people would just come and ask you to speak on their stage. And wouldn't it be nice if good work could just be enough?  But it unfortunately is not when it comes to business, especially when it comes to getting opportunities to share your expertise or booking clients.  The best person at marketing is the person who wins the clients and the opportunities. And that's where most experts struggle.  Today on the podcast we are doing something a little bit different. I am giving you a behind-the-scenes tour of the Expert Up Club. It’s my community that is currently accepting applications for new members. The community is dedicated to helping you get known and hired for your work.  If you're a little bit curious about what the Expert Up Club can do for your business, how it can support you in being known, seen, and valued and the top choice for your “right fit” clients, then, listen in on this guided tour of what you'll find in the Expert Up Club. In this episode you will hear: Why, what, and who behind the Expert Up Club The three pillars of the Expert Up Club The shared values of Expert Up Club An introduction to some of the experts in the Expert Up Club Where the Expert Up Club lives (and it’s NOT on Facebook)  The four core forums of the Expert Up Club  How to apply for the Expert Up Club  

This show freely admits that marketing is freaking hard. And I, for one, am sick and tired of the web celebs telling me how easy marketing can be if I only had their super secret plan.  I've sat in boardrooms of Fortune five hundred companies with teams of super smart people who can't figure out why a marketing campaign flopped. If huge teams are struggling to make it work, Then it's 100% normal that you are too.  So today, I wanted to outline 4 different ways expert business owners like you are making marketing suck less. In fact, I wanted you to hear it in their own words.  In this episode you will hear: Brad discuss his significant breakthrough around his own messaging Rebecca shares how the Expert Up Club is making her marketing so much easier Pauline explains why the community is not icky nor sleazy Laura highlights the importance of the workshops hosted in the Club Why Diann doesn’t want to be the smartest person in the community    

One weird trick to make marketing suck less sounds like every click baby title ever.  But this is actually a weird trick that I have never seen another marketer or messaging strategist discuss.  To me, it's one of the most effective ways to improve your own marketing without actually working on your marketing.  I know that sounds counterintuitive, and I know it works. So what is that weird trick? You'll just have tune in to find out. In this episode you will hear: The one weird trick to improve your own marketing How the psychological distance concept helps with creating your own marketing message Hear why members of the Expert Up Club did not give “You go girl” feedback What the Expert Up Club promotes on a regular basis  

In business, the obsession with marketing tactics is never-ending.  Whether it's the latest Instagram hack or webinar trick, there seems to be an endless array of tactics promising to skyrocket your following and make your business go viral overnight.  But chasing the greatest and latest tactic tends to make marketing suck more, not less. because those promises of social media stardom often fall short, plus you're busy juggling sales and client delivery. So you don't have time for any of it. It's time to take a step back and look at what your business needs to have in place before trying any marketing tactic at all. Let's do this. In this episode you will hear: Why the podcast is titled “Make Marketing Suck Less” Two foundational business principles that will have a profound effect on how you approach marketing Two different types of strategies you need before ever thinking about a marketing tactic. Three questions that must be answered to build your marketing strategy  

I don't know if you've noticed, but audience growth is tough right now.   People aren't joining email lists like they used to. It's harder and harder to capture people's attention.  The marketplace is getting flooded with a lot of AI content crap.  This makes it harder for your amazing content, and amazing messages, to rise to the top so it’s seen by the people who need what you do.  Getting new people to sign up for your list is a herculean task. Yet, you still need to build that audience of future buyers, especially if you want to launch a group program.  So let's talk about the heart truth of what it takes to grow your audience right now.   In this episode you will hear: The reality of audience growth (and it’s not about you) The crucial obstacle you have to face if you want to launch a group program  How many times someone needs to “see you” before they actually act A deep dive into “The S-Curve:  How Business Really Grows” My personal journey with my audience growth  What is the “second launch fizzle” and how to avoid it  

If you've been in business for 2 years or more, you've probably created a shit ton of content from blogs to emails to social media posts—and it's multiplying like rabbits.    But wouldn't you like to get more out of all of the hard work you're putting in?   If you want to do less but better marketing, it's time to resurface and repurpose some of your best pieces.  But how do you do that?  When Andrea Jones mentioned in The Expert Up Club that she just finalized a process to find the best of the best content, I knew I needed to have her on the podcast to talk about how she's repurposing her content as Andréa has been creating content for years. If you don't know Andréa Jones, she is a social media strategist helping brands with bold personalities, bold opinions, and bold ideas, make bold moves toward elevating their thought leadership. and growing their business using the power of social media. So let's dive into this conversation with Andréa so you can get more from each piece of content you create and make your marketing more effective.  And suck less, too. In this episode you will hear: How to choose the right content to repurpose The top platforms Andréa uses to keep content organized The exact process Andréa goes through to repurpose her content (and she doesn’t start with social media) How and what Andréa tracks what works and what doesn’t work Why engagement rates are continuously declining  

There comes a time in your business when you know something is not working.  It might be your message. It might be how you're choosing to market. There's something nagging at you that you know you need to change, but are putting it off.  You put it off because you might love what you've created. You might keep trying to optimize it, trying to make it work. If you tweak this one thing, then it will take off, but it hasn't.  So how do you know when to give up?  How do you know when to give up on a message or a marketing strategy? For me, this is a struggle I've been facing for the past 2 years.  I wanted to share with you how I knew it was time to let something go, plus a pretty big announcement about the future of this podcast. In this episode you will hear: The story of my personal sunk cost fallacy Two realizations that changed the future of this podcast Why this new messaging is even more rebellious   The new, innovative topics we’ll cover in the podcast  

Why does expertise matter?  When I was asked this very question on a podcast, I was taken aback.  I thought, Duh, of course, expertise matters. Why wouldn't it?  I realize, however, that we live in a world with a strong anti-expert bias. It shows up in the most subtle ways like someone saying, “don't be an expert, be a human.” Experts are so often misunderstood and don’t do a great job of communicating why their expertise matters.   It can seem like learning from your peers is better than hiring an expert, but honestly, in some cases, that's a risky proposition.  Let's talk about why expertise matters and why I'm on a mission to make experts visible so that they can be known, hired, and paid exquisitely well for their expertise. In this episode you will hear: The misconceptions of what an "expert" is Two surprising qualities of an expert, that people aren’t talking about  Three reasons why expertise in business truly matters  How to step out of the “one-step-ahead crowd”  

We live in a world where people get burned all the time. Sales pages, over promise, and under deliver.  And sometimes what gets promised doesn't get delivered at all. Because of this, trust is at an all-time low in the industry.  I know you. You aren't the problem.  You're the type of person who over-delivers. You obsessively make sure you get all of your promises fulfilled because you couldn't sleep at night if you didn't deliver to your clients. But this fuckery of the industry, well, it impacts you too.  Even though you're amazing, get results for your clients and follow through.  Your clients are slower to trust you. Who can blame them, right? They've been burned before.  How can you overcome this? How can you build trust? And how can you reassure them that you'll deliver?  That's where “Show Don't Tell” Marketing comes in.  In this episode you will hear:  The truth behind “Show Don't Tell Marketing” How the “Marketing Achilles Heel Assessment” works Details behind the  "Make Marketing Suck Less” hot seats and how to participate What I learned from the Expert Up Club Open House and the data to prove it      

Where are you “should’ing” on yourself when it comes to marketing?  With marketing, you have so many different options, and every marketing expert has their own opinion or proven formula for what works.  But how do you know what marketing strategy is right for you and when you just need to let something go?  I am seeking to answer those questions with my guest, Amanda McKinney.  She is a recognized thought leader and a coach on accidental entrepreneurship, author of “Why Not You?” An accidental entrepreneur's guide to success and the host of the “Unapologetic Entrepreneur” podcast.  As a coach, she can help any accidental entrepreneur navigate self doubt so that they can take action and uncover their confidence. Through utilizing her “You Promise” framework, she shared with us how she approaches doing less but better marketing, reveals one of her biggest marketing flops, and how she pivoted fast to recover.  Plus, you'll want to listen all the way to the end because Amanda has two questions that you can ask yourself about your business regularly that will help you make marketing suck less. Enjoy my conversation with Amanda. In this episode you will hear: How people over complicating marketing by “should’ing” themselves. When to recognize you need to hit the pause button because you’re “should’ing” Amanda’s best practices to doing less but better with her marketing The importance of looking at your marketing data Amanda’s greatest marketing flop and what is doing to make marketing suck less  

Are you making marketing harder than it needs to be by over marketing your business?  Whether you’re following the advice of web celebs telling you that you need to be everywhere or you are easily distracted by the latest marketing craze, it’s time to pause. You might be making marketing harder than it needs to be by doing too much!  In this episode is an inside peek into one of the strategies I teach in the ExpertUp Club called “Do Less but Better Marketing”. Here’s what you’ll discover: The difference between non-essentialist approach and the essentialist approach to marketing Why if social media is a part of your strategy then you want to embrace being social What strategy is and why it matters for your business The 3 jobs your marketing should do for your business The 3 marketing tactics to fulfill those jobs  

Marketing bites. It's something we don't talk enough about in business. As a solo business owner you're someone with just one or two people on your team, you're juggling a lot in your business client delivery, sales, and marketing. Let's face it, Marketing is one of those things that takes a ton of time and effort, and sometimes you see very little reward and payoff. So why does marketing suck so bad?  Today on the pod, we're going to deep dive into five reasons marketing bites and what to do about it. In this episode you'll hear: Why traditional marketing isn’t working for you When the shiny new way is really a paradox of choice The importance of having your message dialed in Why content pillars aren’t leading to clients wanting to work with you The emotional reason why marketing sucks  

On this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache. This way, marketing becomes easier and more effective (and sucks less).  When Christie Pearl took the Discover Your Marketing Achilles' heel assessment, her biggest marketing headache was growing her audience. The good news is that she was definitely focused on the right people who were the closest to saying yes to signing up as her client. However, she needed to reach more of them and “educate” them.  How can you meet people where they are and give them the info they need to decide to work with you & how can you reach more of those people? Listen in and hear the specific strategy I give Christie, which accomplishes BOTH growing her audience and getting her people to sign up as clients! Want your own hot seat? Start by taking the marketing assessment at drmichellemazur.com/marketing  Then look out for an email later this summer telling you how to get on the show.  

I never felt like I fit in with what was happening in online business. I didn't belong. I thought differently. I was doing business differently. And I felt like my expertise, my knowledge wasn't valued.  And so many times, so many times I felt passed over and ignored. And that's a really lonely place to be. And if you're listening to this podcast, I bet you felt that way too, that it's been hard to find a place where your skills, your knowledge, your experience is valued, a place where you fit in.  That's why today I wanted to share with you the experience of other experts who feel the same way and how they finally found a place to call home in the Expert Up Club.  What makes the club truly remarkable is not me. It's not what you can learn, but it's the people inside the community. I am constantly amazed by their generosity and support of each other, and I can't wait for you to meet them. In this episode you will hear: Five experts from the Expert Up Club What Rebecca finds helpful in the Expert Up Club as she pivots her business  Laura’s impression of the workshops hosted within the community  How the club helped Brad narrow in on his ideal client Why Jessica invested in the Expert Up Club and what pleasantly surprised her when she joined Diann’s three powerful questions to ask yourself if you're on the fence about joining the Expert Up Club  

On this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache. This way, marketing becomes easier and more effective (and sucks less).  This week we have Elizabeth Des Roches. She is a business coach with years of experience owning her own business and has a very unique set of tools in her toolbox When Elizabeth took the Discover Your Marketing Achille’s heel assessments her biggest marketing headache was showcasing the results her clients achieve. The was impacting her ability to invite people into her sales process. Why wasn’t she sharing the result? Because every time she sat down to write up her clients, results…she though “This is too good to be true. No one is going to believe this.”  When you’re an expert, doing amazing work, how do you highlight results that are too good to be true? Let’s dive in and figure that out!  Want your own hot seat? Start by taking the marketing assessment at drmichellemazur.com/marketing  Then look out for an email later this summer telling you how to get on the show.  

How many marketing courses have you purchased? How many of those courses did you implement and finish?  If I were a betting person, I'd guess you'd need both hands to count the number of courses you bought, and yet the ones you've completed is probably close to zero.  There is a reason for that. These marketing courses always seem like they are the thing, the solution to grow your audience, fill your client pipeline, and make marketing easier.  Not just make it easier, make it completely automated. Hands off so you can get clients in your sleep.  However, the reality is different because once you log in, there is a talking head on a screen that’s info dumping on you. It’s too easy to get stuck and feel overwhelmed. Plus, there’s one missing piece of your business foundation that makes it near impossible to implement the course.   So how about we change that? How about we talk about what you need to actually get something out of those marketing courses? So let's do that. On today's Pod. In this episode you will hear: The #1 challenge that many entrepreneurs face when purchasing marketing courses online Why your marketing won’t work if you don’t nail your message How to create your minimum viable meaningful marketing message (MVMMM) Why you shouldn’t wait to create your MVMMM

On this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache. This way, marketing becomes easier and more effective (and sucks less).  This week we have Leah Steele from Searching for Serenity. When she took the discover your marketing Achilles' Heel assessment, her biggest marketing headache was around making offers to her audience. As we dove in, I found that Leah had a very particular problem. Her work serves two very different clients.  She offers the same solution to both, but why they buy has a different motivation. So, how do you market when you're speaking to two different groups of people? Listen in and hear what Leah I figure out. Plus, I give her a strategy that helps her easily build relationships with the right fit people on LinkedIn.  Want your own hot seat? Start by taking the marketing assessment at drmichellemazur.com/marketing  Then look out for an email later this summer telling you how to get on the show.  

What if the common business advice about how to grow your business is not meant for you? What if how you've been taught to market and sell was meant for the masses and not for someone with your very particular set of skills? If marketing doesn't seem to be working for your business, let me tell you, there's nothing wrong with you or your business. It is because how you've been taught to market doesn't work for an expert like you.  So let's bust through some of the biggest misconceptions so you can stop trying to market like everyone else and start communicating the value of your work so the people who need to hire you, know you exist. In this episode: Why claiming your expertise is not going to limit opportunities for your business Why you shouldn’t correlate the size of your audience (or your bank account) to the depth of your expertise Why you don’t need to be making Reels or dancing on TikTok to build an audience (you’re welcome) Learn more about Michelle Mazur & The Expert Up Club: Join The Expert Up Club Open House The Rebel Expert Manifesto Communication Rebel Resources: We've hit 300! Hooray! Here's What's Next.

Welcome to the first ever Make Marketing Suck Less Hotseat!  On this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache. This way, marketing becomes easier and more effective (and sucks less).  This week we have Jenn Hume for Hell Yes Tech, through the Discover Your Marketing Achilles' Heel assessment, she realized that she was killing when it came to nurturing her audience! However, her audience was growing at the speed of the sloths.  Listen in as we break down what's happening in her marketing, and I give her an unconventional strategy that will help with her audience growth (and yours too).  Want your own hot seat? Start by taking the marketing assessment at drmichellemazur.com/marketing  Then look out for an email later this summer telling you how to get on the show.  

Sometimes we think we need to prove how smart we are in order to make people want to work with us.   On the surface, this makes sense in a world where we are told we only need to be one step ahead of our clients or we need to be just 20% smarter.  Being an expert is a competitive advantage, but showing how smart you are and how much you know in your marketing is not the best way to find clients.  It actually might have the opposite effect. It might push clients away from you.  Let's talk about this sneaky little thought of needing to prove your smarts and how it keeps you from attracting clients and what to do instead. Let's do it. In this episode, you will hear: How simplifying your message makes it easier for people to understand and care about it. Why the “Voice of the Customer” research is essential for capturing the benefits of your expertise. The importance of business owners not falling into the trap of proving energy in their marketing approach Why potential clients want to benefit from the expertise of business owners, not become experts themselves.  

Is your business flying under the radar?  Happy clients who get great results see you as their secret weapon.  Being the best-kept secret kind of sucks, doesn't it? It means that you're losing out on clients revenue, opportunities to let your expertise shine through so that it reaches more people.  How can you stop flying under the radar? Well, it starts by letting go of this one pesky little thought that stops you from putting your work out in the world.  And then it's just about following this three-step process that will help make marketing suck less. Are you ready for that? Let's dive in. In this episode: Why no one is actually noticing what you're doing as much as you are Two big Rebel Truths about getting marketing right  The three steps to making marketing less intimidating Resources mentioned:   Brene Brown Wes Kao Spotlight Effect Don't Like Marketing?  Here’s what to do at the minimum Achilles’ Heel Assessment Minimum Viable, Meaningful Marketing Message Episode  

Recently, I contradicted the advice of two big name creators.  These were the type of creators who had audiences of thousands of people. They have audiences bigger than I ever want to have an audience of. And you know what? It was awkward to contradict them to be the rebel going up against these industry giants.  As I listened to them talk about what it takes to grow an audience, to grow a podcast, I realized that advice wouldn't work for you and it wouldn't work for me.  What was the advice? What did I say? What do you need to know about getting in front of the right people who love your work?  In this episode: How do creators vs. business owner market differently and why it matters for your business The importance of prioritizing client work, sales, and marketing as a business owner Why you shouldn’t just publish one-off pieces of content and how to think about repurposing content as marketing assets  The importance of targeting a smaller audience of future buyers rather than building a huge audience Resources: Duped the Dark Side of Online Business Episode 315: Stop Growing Your Audience: Why Building a Huge Audience Isn’t Necessary to Grow Your Business Brittany Berger

What if you stopped trying to build an audience?    The common knowledge is that as a business owner, you should be growing your audience, building your email list, and growing your community.   But is that true for your business?  What if, for expert business owners, growing your audience is actually the wrong approach?  Then what should you be doing instead of focusing on building an audience so you can reach new people who need your business?   Well, that's exactly what I want to dive into in today’s podcast. In this episode:   Why building an audience may not be the best approach for your businesses The most important audience growing asset that builds security and stability for your business (it’s got nothing to do with social media) Why you should grow an audience of future buyers instead of casting a wide net  

Have you ever asked yourself, “If I'm so good at what I do, why don't more people know about me” Honestly, I've asked this question of myself a lot, and I've become obsessed with figuring out the answer in my own business and for my clients. I get to work with many amazing people who are experts with years of education, experience, and finely honed skills, and their work with their clients is incredible. They are the type of people who are so damn easy to refer to because their work is so good. They're the kind of people I want to make sure more people know about. But why aren't they known for their work if they are so good, talented, and skilled?  I believe I found the answer to why this happens and why you’re the overlooked expert. In This Episode: Where the overlooked expert exists in the online business world The cultural reasons why we don’t actually value expertise Why experts struggle to communicate their worth Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Book Request a free 1:1 Chat  3 Word Rebellion Mini Audio Workshop Take the Free Marketing Assessment

When it comes to marketing, sometimes it’s hard to know where to focus and what to do in order to make your marketing work for your business.   Plus, it doesn’t help when you kind of hate doing marketing. I know you’d rather be working with clients you love versus promoting your business all the time.   So how do you make the most of the time you spend marketing? How do you do it so that you actually see results in your business and you’re not just spinning your wheels?   Today, I’m talking about how to pinpoint what you need to be doing to stand out from the competition and be unrivaled in your field.   In this episode: Why marketing your business is crucial if you want to have any control over where your next client comes from Four components that help you become unrivaled in your field Why discoverability, nurturing, and making the offer won’t be enough if you aren’t clear on your messaging    Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Discover Your Achilles Heel and Rise as the Unrivaled Expert in Your Field Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

Where are my podcasters at?   If you have a podcast or are just thinking about creating one, then today’s show is for you.   My guest, Jeremy Enns, and I are discussing what it takes to create a podcast that gets noticed and stands out in a sea of a million other podcasts.   Plus, we’re talking about how to build a podcast that actually lands you clients. We’re diving into the one step that most podcasters overlook when starting their show and how to market your podcast in a scrappy way in 2023.   Jeremy Enns is the founder of Podcast Marketing Academy, where he teaches brands and creators to hit their next growth milestone with detailed step-by-step marketing playbooks. He writes the Scrappy Podcast newsletter where he shares short actionable ideas around how underdog shows can punch above their weight.   So I hope you enjoy this conversation with Jeremy and stay to the end because Jeremy shares something that's truly insightful about what it takes to be successful in business these days.   In this episode: Why you have to start with market research, plus Jeremy’s tips for how to do it for your podcast Why you shouldn’t be afraid to make content and position your show for experts What a podcast really does for your audience and your business in 2023 Why you shouldn’t throw money at advertising your podcast at the beginning, and what to do to build your audience instead   Learn more about Jeremy Enns: Podcast Marketing Academy Scrappy Podcasting Newsletter Podcast Marketing Assessment Twitter: @iamjeremyenns   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Growth in Reverse Newsletter Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

It might be hard to believe that there is only one way left to stand out.   This has been an idea that has been floating through my head for quite a while now, and I didn't feel comfortable coming out with such a bold claim until I kept seeing signs. You know, the type of signs that are basically saying, Michelle, you are right about this thing.   And other people are saying it too. Maybe it's time for you to say it!   And that is what we're doing today in this rebroadcast of episode 254.   We're going to talk about the only remaining way left to stand out in business. And guess what? It's probably not what you think it is.   In this episode: The one thing that no one can copy from your business How the way that you communicate about your work can always be uniquely yours How sharing your unique message attracts your people to your business   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money), Joe Pulizzi Don Schultz Meat & Hair Caroline Mays Kari Schwear Ignite Your Champions Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

Unless you’ve been living under a rock, you know all about ChatGPT. And I know there are a lot of worries about it.   Whether it’s a worry about replacing you and your business or that ChatGPT is just going to create a lot more noise in the marketing space and a lot more boring content that marketers are going to copy and paste to save time.   But I’m taking a slightly different tack today.   I want to talk about how you can use ChatGPT to stand out and get noticed. How you can actually use this tool to enhance what you’re doing so more people are interested, curious, engaged, and want to know more about your business.   I’m sharing three strategies to use AI to stand the heck out in a sea of robots.   In this episode: How ChatGPT can help you quickly and effectively synthesize client research Why ChatGPT sucks for generating new content, but it’s awesome for repurposing content you already have The really fun way to use ChatGPT to punch up your copy   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Rebel Uprising Ep 311: What Does It Take To Stand Out in 2023 Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

What does it take to make your business stand out in 2023?   Things are weird out there right now. The marketplace is more competitive than ever and because of the Great Resignation, more and more people have decided to start businesses and hang their virtual shingle.   Plus, we’ve got a shaky, wonky economy that’s making it take longer to close sales, or even get people to have a conversation about sales with us.    So how can you stand out from the ever-increasing noise in the online space? How can you be remembered by the people who want to hire you?   That’s what we’re digging into today.   In this episode: Why it’s time to say goodbye to mass marketing on the internet How customization and personalization will actually lead to sales, unlike your Instagram posts How to ditch your ideal client avatar and learn to speak like your real clients instead Why your “unpopular opinion” needs to actually be unpopular–and it needs a clear solution Why you’ve got to stop using manipulative marketing language if you really want to communicate your expertise and stand out from the crowd   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Duped: The Dark Side of Online Business Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

Let's face it, the process of getting known and hired for your work is terrifying, sometimes completely frustrating, and other times defeating.   The web celebs want us to believe, it's a series of win after win after win, and everything is unicorns and rainbows. The reality is that there are ups and downs and sometimes more downs than ups before we start seeing the wins.   So how do we keep going? How do you keep putting your work out into the world where your clients can find it when it feels like nothing is working?   That's exactly what we're going to discuss today. In this episode: Why launching your message into the world can be so daunting How community support can make putting your work out there less terrifying and helps you cultivate stamina for the long game How being in community together will help us bring change to the industry, away from all talk and no results, to valuing true expertise   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

“The kind of people who sit there thinking about how to market themselves aren’t the kind of people who are developing these exquisite expertises.”   That quote from Michale Lewis, author of Moneyball and host of Against the Rules, has been on my mind ever since I heard it. Because that’s you, isn’t it?   The person with the exquisite expertise, the business owner who gets their clients amazing results. Your clients love you and they love to tell other people about you. The kind of person whose clients only wish they’d found you sooner, before they got burned by some other business.   How do we get experts and their businesses, the ones that get clients real results, known and hired for their work?   That is the question I’ve been not-so-quietly working on behind the scenes in my business. And today, I get to answer that question for you and introduce you to the brand new community, The Expert Up Club.   In this episode: Why flooding the zones with experts improves not only your business, but online business as a whole The three core pillars that are the basis for the Expert Up Club What’s inside the Expert Up Club, including live workshops with guidance from me   Learn more about Michelle Mazur: Join The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Against the Rules with Michael Lewis Rebel Uprising Ep 306: Don't Like Marketing? Here's What You Need at the Minimum Rebel Uprising Ep 307: What To Do When Your Marketing Message Flops Rebel Uprising Ep 308: The True "No Audience, No Problem" Strategy to Grow Your Business Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

How many marketing courses or programs have you purchased?   If you’re like me, it’s a shit-ton. Too many to count.   Those programs filled my head with all kinds of tactics to get my work in front of new people from Instagram, to webinars, to lead magnets that would “explode my list!”   I feel like I’ve heard it all.   But there’s something very important that these courses and programs leave out. And it’s actually the secret of success behind some of the biggest names in the industry.   So what aren’t they talking about?   In this episode: How collaboration and partnership are the secret sauce to audience growth The truth about “no audience, no problem” promises  Why messaging is inherently social How the Expert Up Club will facilitate collaborations so you can build your audiences together   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Marisa Corcoran Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

We've all been there. You send an email that no one responds to. You post on social media and despite spending nearly an hour on the post, you get crickets. You publish a podcast that you think is spectacular, and the downloads are meh. It happens to everyone. But the key is not to let the setback or the failure derail you. So how do you bounce back when your best efforts aren't working? That's exactly what we're gonna talk about on today's show.   In this episode: The fundamental mindset shift that will allow you to see your business and your marketing in a new light Why you have to get comfortable experimenting with and amplifying your work How to make your marketing content play to your strengths How I’m cultivating the courage to try in my own work   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Essentialism: The Disciplined Pursuit of Less, Greg McKeown Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

Do you ever wish that you didn’t have to market your business at all?   Do you wish that you could spend all of your time delivering your programs and working with your fantastic clients instead of trying to find the next client?   Well, I’ve got some good news, some bad news, and some even better news for you.   The good news is that there’s a very good reason why experts hate marketing their businesses. The bad news is that you still have to do it, especially if you have dreams of delivering group programs, writing a book, or just making more of an impact in more people’s lives.   But the even better news? There are steps that you can take to make marketing an easier lift in your business. And that’s what I’m sharing today.   In this episode: Why experts suck at marketing, and why you need to learn to do it anyway Why your business needs a Minimum Viable Meaningful Messages Three sets of messages to grow, engage, and offer your work   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Sign up for the newsletter The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message   Resources: Against the Rules with Michael Lewis  

“I just need to know the right thing to say that will resonate with my client.” I recently realized that you are a bit obsessed with getting it right. Let me explain. Last fall, I surveyed my audience and I kept hearing from you that you want the right, the best, the most appealing message that’s going to resonate with your clients and magically get them to work with you. And, boy, do I get that intention. I really, really do. But what if obsessing over getting it right or finding the best, most appealing way to say something is actually keeping your clients from finding you? That’s what I’m digging into today.   In this episode: Why perfectionism won’t protect you from having your work rejected, but it will keep your clients from finding you How doing foundational messaging work helps you let go of perfectionism and leave room for your messaging to evolve The qualities your messaging really needs  Why you should embrace “fuck around and find out” in the best way when it comes to your messaging   Learn more about Michelle Mazur: Sign up for the newsletter The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message  

When you’re an expert you’re in a pretty exclusive club, filled with a small number of other humans who are passionately and a bit obsessively interested in your specific topic. So of course it’s easy to talk to the other experts in your club. But how do you translate your expertise and make it interesting to other humans? How do you translate it so other human beings want to pay you for it? As a business owner, that is what you have to figure out. Otherwise, what you do and how it benefits your clients gets lost in translation. Let’s figure out how to make your expertise interesting to humans. In this episode: Why your potential clients are like my mom when I was in grad school Three steps to bridge the gap between what your clients know about what you do and what you know Why the framework behind your results is kind of like sausage–no one cares how it’s made Learn more about Michelle Mazur: Sign up for the newsletter The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message  

What if the common business advice about how to grow your business is not meant for you?   What if how you've been taught to market and sell was meant for the masses and not for someone with your very particular set of skills?   If marketing doesn't seem to be working for your business, let me tell you, there's nothing wrong with you or your business.   It is because the way you've been taught to market doesn't work for an expert like you.    So let's bust through some of the biggest misconceptions so you can stop trying to market like everyone else and start communicating the value of your work, so the people who need to hire you, know you exist.   In this episode:   Why claiming your expertise is not going to limit opportunities for your business Why you shouldn’t correlate the size of your audience (or your bank account) to the depth of your expertise Why you don’t need to be making Reels or dancing on TikTok to build an audience (you’re welcome) Learn more about Michelle Mazur: The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message   Resources: We've hit 300! Hooray! Here's What's Next.

“I don’t know if I’m expert enough to work with you.”   I hear this all the time from potential clients, and it’s usually followed by a list of certifications, years of experience, loads of transferable skills, frameworks they’ve developed to help clients, and years of getting them results.   So yeah, they are definitely expert enough.   But I understand why people feel this way, and why you, too, might be thinking that you’re not expert enough to even be listening to this podcast.   And while it may be good old-fashioned imposter syndrome showing up, it’s also possible that we have a fundamental misunderstanding of what expertise really is.   So let’s unpack what expertise means and how you know if you are expert enough.   In this episode: Why not even getting a PhD is guaranteed to make you feel like an expert Three stages of gaining expertise Key ways to figure out if you really are expert enough   Learn more about Michelle Mazur: The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message

“If I can do it, you can do it too!”   After all, you just need to be one step ahead of your client, and if you have a rags-to-riches story about how much you’ve overcome, that gives you authority!   Messages like these have ruled the online space since its inception. These messages cast the widest net possible and basically say anyone can own an online business. No specialized  knowledge? No problem!   But these messages have left experts out because most of us don’t have a rags-to-riches story. We’ve done it for other people, not just for ourselves. And forget about being one step ahead of your client, you are twenty steps ahead.   So common marketing advice just hasn’t worked for you.   For too long, experts have been passed over and overlooked in favor of business owners who are incredible at marketing, but struggle to deliver actual results.   And that needs to change.   Let’s make 2023 the year of the expert and let’s change the online business industry together.   Here’s my call to action and audacious vision for the year ahead. Let’s do this.   In this episode: A five-part manifesto for owning your expertise in 2023 Why your expertise and the unique way you think are so vital and valuable How to make curiosity your superpower Why communicating your expertise isn’t just necessary for your business, it’s a responsibility   Learn more about Michelle Mazur: The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message

Today, we’re celebrating the 300th episode of the Rebel Uprising Podcast.   Recently, someone asked me what it takes to get to 300 episodes of the podcast and for me, it was about playing the long game. I just kept turning on the mic, week after week, month after month, year after year.   The podcast has always been a strategic business priority and a core piece of my marketing strategy. But the real secret sauce? I love doing this.    And the best marketing you can do is marketing that you love to create.   So let’s pop the champagne, throw some confetti, and come celebrate with me as I reflect on what it means to play the long game, what I've learned from creating 300 episodes, and what's next for me and the podcast.   In this episode: Why playing the long game with marketing you love to create is a more successful and sustainable strategy than following the shoulds How this podcast nurtures potential clients and takes the pressure off sales calls Why I’m making 2023 the Year of Experts and I want you to join me Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message Resources: The Long Game: How to Be a Long-Term Thinker in a Short-Term World, Dorie Clark Tara McMullin What the 3 Word Rebellion Does for Your Business Against the Rules with Michael Lewis

It's that time of year when you're casting a big vision, making plans, setting goals, and thinking about the projects that will move your business forward in 2023. But as Helmuth von Moltke the Elder said, no plan survives contact with the enemy. And no business plan survives contact with reality. So what do you do when reality sucker punches you in the gut? We are gonna talk about this and why this podcast went on hiatus unexpectedly at the end of 2022.  In this episode: How suddenly becoming a full-time caretaker taxed me mentally and physically Why I started thinking in terms of Minimum Viable Michelle How I evaluated my minimum viable marketing, and why that meant taking time off from the podcast How I repurposed content to maintain contact with my email list and continue generating revenue What made it onto my Thrive List Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message Resources: Tara Newman Carrie Soto Is Back,Taylor Jenkins Reid

How do you decide who to trust in your business? When you're thinking about joining a program or hiring a service provider, do you make those people earn your trust, or do you just default to trusting them? When we first meet someone new, we want to believe the best in people. We want to believe that they are trustworthy, so we trust them until they give us a very good reason not to.  However, today on the podcast, my guest and co-host of Duped, Maggie Patterson, is turning that notion on its head. She believes that in online business, we should be skeptical at first until we’re given a good reason to trust someone, that trust should be earned and not just given. So how do you earn trust and how do you know who to trust? Maggie and I are diving into all of that today. Maggie Patterson is the creator of Small Business Boss and has two decades of experience in communications, marketing, and client services. She's worked with everyone from solopreneurs to the world’s biggest brands and today she's a mentor and advocate for do no harm business practices in the online space. She's the host of the BS Free Service Business podcast, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.   In this episode: Why Maggie says “know, like, and trust” isn’t enough when it comes to building trust in your business Why online businesses need to focus on earning trust through relationships, not manipulative marketing hacks What a major recent survey can tell us about the state of trust, leadership, and values in 2022 How Maggie performs a trust audit before doing business with anyone The five aspects of creating Trust DNA in your business   Learn more about Maggie Patterson: Small Business Boss The BS‑Free Service Business Podcast Instagram: @smallbusinessboss   Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message   Resources: Duped Podcast The Thin Book of Trust: An Essential Primer for Building Trust at Work, Charles Feltman 2022 Edelman Trust Barometer Trust Audit Checklist.pdf

The online business industry is in the middle of a trust crisis. People have been duped. Your potential clients are skeptical. Heck, you are skeptical. And that makes people reluctant to trust again, which impacts your business because you are kick ass at what you do. You consistently deliver great results. You show up and do what you'll say you do, and most of all, you give a damn about your clients. You want them to succeed. So what can you do to build trust with people who need your work but have been burned before? How can you show them you are not like the other business owners who didn't deliver before? That's exactly what we're going to talk about today on the podcast. How to build trust with your brand message. In this episode: How your messaging supports the four factors of trust Why your marketing should address your potential clients’ present reality, not just your solution How to know if a client is ready to work with you Why you need a “why buy” statement Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message Resources: The Thin Book of Trust: An Essential Primer for Building Trust at Work, Charles Feltman Rebel Uprising: 3 Word Rebellion Book Club: Owning Your Expertise Rebel Uprising: Clarifying Your Message Leads to A More Effective Sales Process