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John Barrows
John Barrows is a leading B2B sales trainer and founder of JBarrows Consulting. His clients include Salesforce, LinkedIn, and Okta. Each Week he gives you actionable sales tips to close more business and brings on industry leaders.
169: Dr. Howard Dover On Sales Education Programs
On this week’s episode we’re talking with Dr. Howard Dover of The University of Texas at Dallas. Dr. Dover is one of few professors leading the charge in creating sales education programs for students. He talks with us about why sales is historically the least educated profession, why it’s disrespected and not appreciated by many professional circles in today’s business world, how the processes in sales are ever evolving, and how it’s taught in the best programs.
51:3119/10/2020
168: Kyle Racki On World-Class Proposals
On this week’s episode, we’re talking to Proposify’s CEO, Kyle Racki. Kyle is going to give us some steps from The State of Proposals 2020 Report so we know what it is about proposals that make people sign them. He’s also going to talk about some hot topics like RFPs, images and proposals, making it easy to buy from you, and the top performing proposal practices in business today.
51:3512/10/2020
167: Logan Lyles On Podcast Prospecting
Logan Lyles joins us on the podcast this week to talk about all things media and how podcasts and other forms of content can be revenue generating machines as long as they're correctly created and leveraged appropriately by sales reps. Logan shares how reps can use content engagement as a catalyst for new conversations.
49:0905/10/2020
166: Sarah Brazier On The SDR To AE Transition
Sarah Brazier joins us on the podcast this week to discuss how she's coped with her transition from SDR to AE. Sarah's crushed her targets as an SDR and made the leap that most SDRs want to make, but it's very difficult to adapt to a totally different role. Here's how she's doing it...
01:01:2328/09/2020
165: David Bloom On World Class Sales Enablement
David Bloom, CEO of LevelJump joins us on the podcast this week to discuss how world class sales enablement really works. There are tons of buzzwords in the sales enablement world right now, David sheds light on how to break through the noise and to focus on activities that impact your bottom line.
55:2821/09/2020
164: Jason Bay On Cold Calling Strategy
Jason Bay is one of the first guests on the podcast to come back for a second episode... and this time he and John are covering how you can overcome cold call reluctance. One of the biggest factors that determine your success on cold calls is the mentality and confidence you begin the call with. This is a great episode if you want to up your cold calling game!
01:22:0714/09/2020
163: Daniel Frohnen On Account Based Marketing
This week on the podcast, we talk to one of the very best in the account based marketing world. Daniel Frohnen from Sendoso joins us to explain what "ABM" is, how it works and where people go wrong with it. This was a great episode...
55:2007/09/2020
162: Ashley Welch On Design Thinking
Our friend Ashley Welch joins us on the podcast this week to take a deep dive into how design thinking could and should be applied to your sales process. Ashley takes us behind the scenes on what design thinking really is and how you can apply it, even if it's difficult at first.
41:5631/08/2020
161: Colin Nanka On Resilience In Sales
This week, Colin Nanka from Salesforce joins us on the podcast. Colin has lived an amazing life and had some incredible experiences that have taught him the power of mental resilience. He's taken lessons from these experiences and has applied them to his sales career. Here's how you can too...
52:0824/08/2020
160: Frank Dale On Deal Management
Deal management. How important is it to you? If you ask Frank Dale, it's more important now than ever. Join is joined by a good friend, Frank Dale on the podcast this week to discuss his journey in sales tech and why deal management is his focus right now.
44:2317/08/2020
159: James Buckley Takes Over!
The podcast we're sharing this week is a little different to normal. Our very own James Buckley is taking over for a surprise episode, totally different to the usual format. We're not going to give too much more than this away, you'll have to listen to find out more...
01:01:1510/08/2020
158: Tim Harsch On Timing & Relevance In Prospecting
Tim Harsch, CEO of Owler joins us on the podcast this week. John uses Owler every single day, and discusses how to nail your timing and relevance in your prospecting. Tim offers a look behind the curtain on how his team conduct their own prospecting, reminds us of certain trigger events that do not work anymore, and tons more!
37:1603/08/2020
157: Jeff Hoffman On The Art Of Sales
John's long-term mentor joins us for a spirited conversation about how many sales reps are too focused on the science of their work, and not the art of sales. Top tier sales reps focus more on the art of sales and trusting their gut instincts when talking to prospects. It's time to get back to working this way...
57:4227/07/2020
156: Morgan J Ingram On Building A Sales Career
Our very own Morgan J Ingram joins us on the podcast this week to talk about how he built his sales career, where he went wrong and how he's turned weaknesses into strengths along the way. We're living in strange times and things are changing quickly, it's a good time to take stock of what you're doing and where you're going.
50:5120/07/2020
155: Megan Holsinger On Nailing Customer Success
Today's podcast guest joined our team a few months before recording this episode, and she's crushing it working with our customers and clients. Megan Holsinger joins us to talk about her perspective on Customer Success, where it goes wrong and how most sales teams can conduct a better handover to Customer Success after their deals close.
01:01:2913/07/2020
154: Darryl Praill On Becoming A Master Of Follow-Up
What does great follow-up look like? Darryl Praill, CMO of VanillaSoft joins us on the podcast this week to talk about how his team follows up on marketing leads, where he sees common mistakes still happening in prospecting and how to fix them. He shares the exact formula his reps use along with the framework behind when marketing hands over leads, so that reps can own the relationship with the prospect. This was a fun one!
49:4429/06/2020
153: Greg Segall On Prospecting Personalization
This week, a friend of the JB Sales team joins us on the podcast. Greg Segall, CEO of Alyce joins John to talk about what real personalization looks like in sales. It's not about name dropping the college your prospect went to in your outreach! Here's what's working right now...
47:2322/06/2020
152: Trish Bertuzzi On The Future Of SDR Teams
This week, John turns to his good friend Trish Bertuzzi to look at what the future of SDR teams is going to look like. Trish has unearthed tons of amazing data about how SDR teams are performing and being tracked right now, and has formed her opinion on where the SDR role is headed in the future from that data. Things are going to change! Trish and John go through how SDR teams need to change, and where it'll start.
54:5215/06/2020
151: Open & Honest Insights On The Last 90 Days As A CEO Of A High-Growth Software Company With Kyle Porter
Like everything in the world over the past few months, business has been tough. Leading a team and making decisions is never simple. Kyle Porter, CEO of SalesLoft joins us on the podcast to reveal what it's been like behind the scenes at a high growth software company. Kyle and his team have had to cancel events, change targets and goals, and manage a different situation every day. Here's how Kyle and his team did it.
45:4408/06/2020
150: The Anatomy Of A Great Prospecting Video With Tyler Lessard
Our team is seeing a huge rise in results from video prospecting. After reviewing results from meetings booked over the past few months, video was the biggest source by a long way. Following his webinar with Morgan on how to use video in your sales process, Tyler Lessard joins us on the podcast to discuss what the perfect video prospecting effort looks like...
01:01:0601/06/2020
149: Building An Industry Leading Personal Brand With Justin Welsh
Justin Welsh is our guest on this episode of the podcast. If you haven't seen Justin's content on LinkedIn, you've probably been hiding under a rock. Justin shares exactly how he has built and continues to build his personal brand. There's a few great stories in this episode too, including a first day on the job close and an unbelievably difficult start to Justin's sales career. This was fun...
52:1525/05/2020
148: When Prospects Say "I Need To Think" With Devin Reed
Have you ever heard a prospect say "I need to think"? Chances are, you've heard this a lot. Devin Reed is the man behind all of the content and data experiments you see coming from Gong.io, and he's with us on this episode of the podcast to expose the latest surprising data he's uncovered. Hearing "I need to think" isn't actually as bad as you would think...
49:2418/05/2020
147: Addressing Layoffs In Sales With Amy Volas
Layoffs are hitting sales teams hard. People everywhere are losing jobs, laying off their team and looking for their next move. Now is the perfect time to think about which roles and which companies will suit your strengths best. To help you do that, we're welcoming Amy Volas back onto the podcast. She shares a ton of great ways to re-think and get moving again in Sales.
57:5311/05/2020
146: Behind The Scenes of Searching For My Next Job With Ashleigh Early
Ashleigh Early joins us on the podcast this week to share the story behind how she was let go from her job in late December and searched for her next job. Doing exactly what Ashleigh did may not be for everyone, but there's a lot we can all take from the theory and approach behind the scenes that she took. This episode was a little longer than usual, get ready!
01:16:0604/05/2020
145: Learning & Continuous Development For Sales Reps With Melanie Fellay
How do sales reps stay right on top of their game with every interaction with prospects and buyers? No training session or coaching can 100% guarantee that. Just-In-Time learning can get as close as it's possible to that 100% as we've seen, which is why Spekit CEO Melanie Fellay joins us on the podcast this week. She shares a ton of great stories and insight into how she's playing more than just her role as a CEO in the company right now, and how sales reps can continuously get that reminder they need of better and best practices they can use in every interaction with a prospect. This was fun!
55:0927/04/2020
144: How COVID-19 Is Impacting Sales Reps Everyday With Morgan J Ingram & James Buckley
This pandemic has impacted many people in different ways. Tons of people in sales and all professions are facing lay-offs, struggles to hit targets and a range of very serious issues. The sales rep at any level is the closest job in the world to being your own boss, to being an entrepreneur. But sales reps now are pivoting how they are working, who they're talking to and what they're trying to help prospects with. COVID19 is impacting sales reps everyday, and because we believe this profession can be the greatest in the world, we want to make sure sales reps hang in there. Here's a special episode of the podcast without John. Morgan J Ingram and James Buckley take the stage and candidly discuss what life is like for them as sales reps every day. How're they coping? What have they noticed? No silver bullets or "how to" strategies. Just observations on what it's been like for them as sales reps.
54:4620/04/2020
143: Leading With Empathy During Times of Uncertainty With Ralph Barsi
We are living in unprecedented times and uncharted waters. There is no better time than now to lead your sales conversations with empathy, kindness, sensitivity, and transparency. Ralph Barsi runs the global inside sales team at Tray.io and he joined us this week to share how his team has taken this opportunity to stop, recenter and get back to really caring about the person on the other side. This is an important discussion for salespeople to learn how to lead conversations with empathy and add value without being disingenuous. In this episode, you’ll learn: How to be empathetic and translate it into your messaging How to add enough value in your sales conversations so you have a seat at the table How salespeople can take on a leadership role while working from home
53:2613/04/2020
142: What's Changed? With The JB Sales Executive Team
We've moved away from the usual format for this episode of the podcast and pulled in the JB Sales leadership team to discuss what's going on right now. We don't have the silver bullet to dealing with everything that's going on, but we've taken proactive steps and they're helping. In this episode, you'll learn: What we've taken from previous economic downturns The impact of quick and considered decisions Ways to transition yourself and your team while still aiming at your "north star"
56:5506/04/2020
141: Getting Through This With Michael Sadeghpour
It's a difficult time for us all, and we need to stay strong while we're staying safe. John asked his good friend Michael Sadeghpour to join us for a special podcast during this situation, to try and help us all keep our heads strong. This is a little different to our usual podcast episodes, but we think it's required right now.
56:4930/03/2020
140: True Enterprise Selling With Ian Koniak
What is true enterprise selling really like? Ian Koniak is crushing it at Salesforce selling 7 and 8 figure deals and we're pleased to have him on the podcast to understand how he's doing it. This is true enterprise selling, very long deal cycles and multi-million dollar deals that are long term contracts. It doesn't get much harder than this in software sales. Sales reps in any industry, with any deal size or length can learn from how enterprise selling really works. Even if your process is a slimmer version of Ian's, you can over-deliver if you take things to the next level. You'll learn: Product Sales to Service Solution Sales How to Approach Enterprise Selling Selling to All the Levels
52:3423/03/2020
139: What Great Prospecting Outreach Looks Like With Doug Landis
We're pleased to welcome a good friend of the team onto the podcast this week, Doug Landis joins us not too long after he sat with John and Keanu Reeves in the airport watching the Superbowl. They agreed to talk about all of the good, bad and indifferent prospecting outreach they receive and to work out how and why the best ones worked. It's easy to give sales reps a hard time for "bad" prospecting, but here's a look into what they can add into their prospecting outreach to go that extra mile and get the appointment... You'll learn: Personalization, Relevance, & Timing Writing the Right Message Empathy and Experience in Prospecting Outreach
50:5816/03/2020
138: How SDRs Crush Quota Using Marketing Tactics With Gaetano Di Nardi
SDRs have arguably the hardest jobs in business. Gaetano Di Nardi joins us on the podcast this week to talk about how SDRs can use marketing tactics and strategies to set themselves aside from the rest of the field, and crush quota. We love mixing things up on this podcast, and Gaetano has always worked closely with sales teams and reps while being a marketer which gives him a unique point of view on how SDRs are doing well today. You'll learn: Personalization, relevance, and timing Building Your SDRs' Business Acumen Being Omnipresent & Building A Personal Brand
01:01:4709/03/2020
137: Making Prospecting A Math Game With Ryan Reisert
We're pleased to have Ryan Reisert on the podcast this week. Ryan's strength is turning prospecting into a math game so you can reverse engineer the activities you need to generate the outcome you need. If you think about it, why would you not want to find out how many prospecting activities you need to perform before you book a meeting, divided by your meeting to opportunity rate and finally your close rate? It's time to make sales simpler... You'll Learn: Cold Call Connect Rates Making Prospecting a Science Specializing In Your Art Form
54:3102/03/2020
136: How SDRs Can Hit 225% of Quota With Armand Farrokh
Armand Farrokh has a winning formula that is allowing him to crush quota repeatedly. Hitting 100% of quota is one thing but getting above 200% is a whole new ball game. Before you get into this episode, you're probably thinking about some special tactics and crazy work-ethics that are going to get SDRs to 225% of quota, but that's not what Armand is thinking about. He's using very practical processes and trying to simplify the whole ball game of sales to make it easier. Here's his take... Tunnel Vision Time Block the Admin Book 1/4 People Who Pick Up Your Cold Call Being Disarmingly Blunt On Objections & More
49:3824/02/2020
135: The Broken Prospecting & Sales Process With Jake Dunlap
Jake Dunlap joins us on the podcast this week to talk about where and why the prospecting/sales process is broken. Jake's seen a lot of companies change their thinking on sales methodologies, activity metrics and their general approach to the sales process. But what's broken? Where are leadership teams making life harder for sales managers and reps? If you want the answers, this is the episode for you... You'll learn: Focusing On Outcome Over Activity Sales Methodologies... The Problem Radical Transparency Across The Entire Process & More
01:06:0517/02/2020
134: New Technology Powering Prospecting Teams With Shruti Kapoor
We're pleased to have Shruti Kapoor on the podcast this week to lift the lid on the state of automation in sales right now. This was an interesting discussion, where Shruti explains how prospecting teams in future will be using just-in-time learning technology to help them do the right thing more often on sales calls. Added to that, Shruti has an interesting view on where we are right now with regards to how advanced the technology we can use as prospecting teams is, on the scale from 0 to seamless integration... You'll learn: Just In Time Learning Saving Deals Making Tactical Improvements Advancing Technology To Make Us Smarter & More!
52:4110/02/2020
133: Barriers To Successful Prospecting With Matt Green
This week we’re pleased to welcome Matt Green to the podcast. Matt’s building an amazing community of sales, CS and marketing professionals in Chicago with Sales Assembly and is always learning from what they’re doing to crush their market. Matt shares his take on what they’re doing well and how he see’s the ways prospecting has changed recently… In this episode you'll learn: Prospecting inside of communities The balance of automation in prospecting Building business acumen and sharing genuine insight
52:4103/02/2020
132: The Art of Closing A Deal With Danny Read
This week we're pleased to have an award winning sales rep on the podcast. You may remember back at Dreamforce, Chili Piper threw a competition judged by John Barrows and other sales leaders. The criteria to win was to tell the panel about a deal you closed against the odds, using teamwork and generating a great solution for the buyer a the same time. Enter Danny Read from G2 who was one of the winners. In this podcast, he talks us through the story of his deal and the hurdles he overcame. This is a killer episode for AE's out there! In This Podcast You'll Learn: Giving a lot away Teamwork that helps the buyer get what they need Getting the deal over the line
01:06:0527/01/2020
131: Using Personality Types In Sales With Drew D'Agostino
Drew D'Agostino joins us on the podcast this week to share insight into the key personality types sales reps will encounter. Everyone is different, which means they respond well to different types of information. It's our job to understand this and make sure we put our best foot forward, with each type of person. Drew lifts the lid on some surprising data his tool has found... You'll learn: Giving Group Presentations Understanding Key Personality Types & What They Care About Thinking Like A Buyer & More
54:1820/01/2020
130: What World Class Sales Coaching Looks Like With Dave Kennett
We're pleased to welcome Dave Kennett to the podcast this week. Dave is the CEO of Replayz, helping sales reps learn the lessons they need to go through to be more successful. In this episode, Dave and John talk over what sales coaching looks like on a day to day level and what truly world class sales coaching looks like. Here's a hing, there's a big difference between what most companies do and what the best do! In This Podcast You'll Learn: How Sales Coaching Actually Gets Done Which Reps Need Sales Coaching Most Reps Participating Or Not Participating
01:06:0513/01/2020
129: Trademarks of Top Sales Reps With Tom Williams
We're pleased to welcome DealPoint.io's CEO Tom Williams on the podcast. Tom joins us and brings a ton of ideas on how top sales reps can be their best-self and make those small tweaks that really make the difference. We're talking small tweaks to how you find the right prospects, how you run your calls and how you follow up. Nothing that any sales rep can't do. You'll learn: Establishing Transparency & Trust Finding Your Best Customers The “Mutual Action Plan” Follow Up & more
48:3706/01/2020
128: Decision Makers & Champions with Geoff Surkamer
Decision makers and champions are parts of a salesperson's everyday life. We're constantly reaching out to talk to decision makers or champions that can help us land that next deal and solve that problem or pain for a customer or client. But how do you spot genuine decision makers and champions? Geoff Surkamer joins us to help you learn: What a Champion Really Is The Path To Purchase Sophisticated vs Unsophisticated Buyers & More
54:4216/12/2019
127: Sales Careers & Values with Dave Crow
This week we're pleased to have Dave Crow from Seismic Software on the podcast. Dave and John met through their good friend Todd Caponi, who we recently had on the podcast too. Dave gave us a great view into how you can continuously evolve in sales and how to find your sweet spot, the area where you shine the most. Dave uses a candid conversation he had with an Intern of his as reference to how you can do this and do what you love, not just doing things for the title or pay. You'll learn: Laying foundations and finding your spot Owning your own learning Believing in what you sell & More!
44:5709/12/2019