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Jo Lepore
A podcast featuring conversations with influential and original thinkers from a wide range of fields, offering a fresh perspective on familiar topics. Hosted by futurist and marketer Jo Lepore.
Looking Outside rethinking: Tom Goodwin, Co-Founder, All We Have Is Now
Looking Outside Episode 13 tackles deeper, critical and courageous thinking, with industry leader on disruptive Rethinking, Tom Goodwin, Co-Founder of All We Have Is Now and world-renowned speaker on business transformation.As someone who proclaims to ‘profoundly not give a shit’, and voices his views regularly to a large audience, Tom shares how he braves feedback and negative perceptions by following the voice of the every day person and championing uncommon perspectives.Tom and Jo discuss the set backs sometimes faced in the corporate world in voicing a contrary opinion, why ‘nonsense’ business plans should be called out, and how asking powerful questions can be more helpful than presenting an answer or being right.Tom also shares how he is fueled to more deeply understand (all types of) people, to learn from others and to practice an openness to being uncomfortable. Or as he puts it, finding the boundary of what you know and going past it. --To look beyond the familiar, Tom puts himself in situations where he can physically observe something different, and potentially uncomfortable. He does this by changing his routine, for example walking instead of driving somewhere, and while doing that being observational with what he's surrounded by. He also regularly speaks with people outside the industry, the 'everyday consumers' we create and design for, to hear the truth from their perspective.--Tom Goodwin is a world-renowned trends and transformation expert, and the founder of All We Have Is Now (AWHIN, Inc), an innovation consultancy. Tom hosts The Edge, an original series on Euronews which reaches 250 million households, explores the future of business and culture through technology and spotlights the companies and people taking bold leaps into what’s next.He is the author of Digital Darwinism, a business book that has been translated into seven languages, with a second edition coming in spring 2022. He has amassed over 700,000 followers on LinkedIn, where he has been voted as the #1 Voice in Marketing. A global speaker, he has delivered over 100 keynote speeches at leading public and private events across more than 42 countries. Tom advises Fortune 500 companies and startups on business transformation and innovation. As a proponent of “nowism,” a more practical form of futurism, he believes that we have all the technology we need at our disposal and we can drive meaningful growth by taking action and using our imagination to unleash its power. Find out more about Tom at www.tomgoodwin.co & follow him on LinkedIn /tomfgoodwin.--Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside...
40:1907/06/2022
Looking Outside music: Adam Conley, Director of Insights Mars Wrigley
In Episode 12 of Looking Outside we explore the influence of music with music lover and the ever-insightful, Adam Conley, Director of Insights for North America at Mars Wrigley.While music plays subtly in the background of our lives, it defines our cultures, shapes our psychology, and even influences our physiology. Adam helps us examine music’s impact over time, at a universal human level and a personal one. Adam and Jo discuss how music shapes us, and how - as insights and marketing professionals - we can use this to design things that better serve what people are looking for in their lives.Adam also expresses how music can help you look outside what’s comfortable and familiar, to learn new ways of thinking, feeling and understanding. --To look beyond the familiar, Adam is a proponent of constant learning. He continually listens to new genres, artists and songs outside his regular collection. He believes this kind of learning means continual newness in what you’re exposed to, from a variety of places that are less familiar to you.Adam recommends you explore music further by checking out these music biographies:Beastie Boys Book by Mike Diamond and Adam Horovitz.Decoded by Jay-Z.Go Ahead In The Rain: Notes to A Tribe Called Quest by Hanif Abdurraqib.Catch A Fire: The Life Of Bob Marley by Timothy White.Acid For the Children by Flea.It’s So Easy And Other Lies by Duff McKagan.Being John Lennon: A Restless Life by Ray Connolly.<a...
34:4124/05/2022
Looking Outside curiosity: Sarah DaVanzo, Chief Data Officer Pierre Fabre
Welcome to the second season of Looking Outside. To broaden our perspective, in Episode 11 we bring the Curiosity mountain to us direct from the source, with the original Chief Curiosity Officer, former VP of Consumer & Market Insights and Foresight at L'Oréal Groupe, and now Chief Data Officer at Pierre Fabre, Sarah DaVanzo. Sarah shares her vast experience in “strategic curiosity science”; unpacking what curiosity is beyond intellectualism, stressing the worrying results in quantifying and tracking curiosity over time, and highlighting the importance of immersion when applying curious behavior.Sarah also teaches practical lessons in strengthening your curiosity muscles (doing curiosity not just being curious) and using curiosity like a magnet to amplify it with those around you.Both advocates of curious thinking, Sarah and Jo also discuss the importance of recognizing the consequences of not being curious, when a lack of diversity or bias sets in, and the need for humbleness and humility - particularly for those us who are passionate about the topic of curiosity. --To look beyond the familiar, Sarah seeks out diversity of perspectives beyond her algorithm bubble, actively pushing herself towards both human diversity and data diversity. She suggests a way to do this is doing creative projects, going to meet ups to get to know people outside your normal group, or by pushing yourself into random events through platforms like clubfreetime.com.On the show Sarah speaks to practicing curiosity by seeing, thinking, feeling and doing, and she reminds herself to 'feel' curiosity. What's your underleveraged curiosity muscle?--Sarah DaVanzo is innovating the future of data, analytics, insights, and foresight. She spent two decades working internationally in 22 countries, in F500 companies, consultancies, agencies, and start-ups. Today, Sarah is the Chief Data Officer (Curiosity, Analytics, Intelligence, Insights, Foresight, Futures) for Pierre Fabre, responsible for APPLIED CURIOSITY; driving curiosity to collect & analyze data to amplify intelligence & insights while fueling foresight & futures. Previously she led Consumer & Market Insight & Foresight (including Cultural Intelligence & Futures) for the L'Oreal Groupe driving corporate and product innovation. She is a quantitative data-driven futurist with >70% accuracy (a.k.a. "superforecaster") who has helped over one hundred businesses future-proof. Her futurized insights have been published in Time, The New York Times, Forbes, Fast Co., Wired, The Guardian and featured on TV, podcasts, radio, and cited in books and research papers all over the world. Ever inventive, she holds several patents and is continuously building and creating. Sarah has dedicated over a decade of research, including a Master's Degree, to studying ways to cultivate curiosity. Today, she is focused on "Applied Curiosity" – the measurable application of curiosity arts and sciences for business growth. She is a 2x TEDx speaker on using curiosity strategically in business and in life. Sarah's "curiouser & curiouser" secret is to actively #LiveCuriously. She believes a new class of people, defined by their curiosity, not socio-economics, is rising. Sarah leads by example when it comes to #LiveCuriously helping people to see, feel, think and do everything more curiously.Curious? Check out Sarah's latest curiosity experiment called <a href="https://insightalchemy.io/" rel="noopener noreferrer"...
34:5010/05/2022
Looking Outside storytelling: Dr Belinda Calderone, Philanthropic Proposals Manager Monash University
In Episode 10 of Looking Outside we traverse the past and present of storytelling with educator, scholar, and my good friend from Australia, Dr Belinda Calderone, Philanthropic Proposals Manager at Monash University. Belinda shares her learnings in creating a compelling case for change through human focused storytelling. As well as the pitfalls of storytelling, where a clear start and end is missing (fairly common!) or not walking forward along the story path.Having researched fairy tales as part of her Literary doctorate, Belinda debunks the idea of the pure story and explains the role of sociohistorical cycles in storytelling.Belinda and Jo also discuss the importance of being open to hearing diverse stories and the power of community for idea generation. --To look beyond the familiar, Belinda takes herself outside of her profession with poetry writing as “the rules of poetry are so much looser”. She actively pulls that creative expression into her writing at work to push the boundaries of her proposals. Belinda’s favorite author is Margaret Atwood, and her favorite story is Cat’s Eye.You can also check out the first story ever written, The Epic of Gilgamesh, mentioned by Belinda.--Belinda is Philanthropic Proposals Manager at Monash University in Melbourne, Australia. With a background in academia, Dr Belinda Calderone holds a doctorate in Literary Studies from Monash University, has published scholarly works and spoken at conferences about the origins of the fairy tale genre, and has taught literature at several universities. Today, she’s focused on making a positive community impact. As Monash University's Philanthropic Proposals Manager, Belinda works with academics with socially impactful projects and helps them to craft the story of their research to inspire support from passionate philanthropists.Connect with Belinda on LinkedIn.Find out more about Monash’s Universities philanthropic program designed to change the world through life-saving discoveries, accessible education, breakthrough research and vibrant communities. See how Philanthropic campaigns work.--Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, CPG innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast <a href="https://futureimagined.captivate.fm/" rel="noopener...
31:1626/04/2022
Looking Outside market research: Jamin Brazil, co-founder & CEO HubUX
In Episode 9 of Looking Outside we discuss the evolving expectations of market research with MRX guru, Jamin Brazil, co-founder and CEO at HubUX.Jamin shares techniques he’s developed over 20 years in obtaining deeper market knowledge by evaluating new technologies, embracing social platforms and understanding cultural communities. As a voice of influence in the industry, Jamin also speaks to the importance of finding the ‘one Jamin’ by building consistency and removing the ego. As he says, it’s about (really) listening and being humble. Jamin also shares how he continues to push himself to learn, through active adoption of hobbies that take him into uncomfortable spaces. --To look beyond the familiar, Jamin takes on a hobby in an area that he’s less comfortable in, and actively participates in that so he’s learning by doing. Right now that’s in the crypto world of Coinbase and OpenSea. Check out Jamin’s Happy Market Research podcast.Hear the episode Jo Lepore appeared on.And listen to the episode referenced here with Edwin Wong on communities.--Jamin is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years, he has developed a deep knowledge of market research which gives him a unique view when assessing which tools and techniques are trending.As the previous CEO of FocusVision, he was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75% of the Fortune 100 and over 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, conducting one of the first ones in 1996 and founded a top survey platform, Decipher, in 2000.Today, Jamin is the co-founder and CEO of HubUX, a modern project management platform for researchers, and the host of the Happy Market Research podcast.Connect with Jamin on LinkedIn and Twitter. See more on HuUX https://hubux.com/, and take a listen to the Happy Market Research podcast https://happymr.com.--Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, CPG innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Neon Beach music features
29:3012/04/2022
Looking Outside Words: Jessica Southard, Senior Insights Leader Mars Inc
In Episode 8 of Looking Outside we explore the power held by words with wordsmith, curious human and Senior Insights Leader at Mars Inc, Jessica Southard.Jess and Jo explore how words can be magical, can empower and motivate, but also how they can be destructive and divisive. To do that, Jess shares her personal experience of communication in her Army intelligence days leading soldiers, the transition to the complex world of business, and how she treats words with responsibility raising her three children.As well as a little bit of the science, and what happens to the human brain when we read, see, or hear messages.Jo and Jess also discuss the importance of critical thinking in a world lacking empathy and not lacking conflict. A world where we seek comfortable predictability (and fluency), and the impact artfully and carefully used words, messages and communication can have for positive change. --To look beyond the familiar, Jess reads a lot, usually three books at a time. With books she leverages human psychology, behavioral science and history to make sense of the world. Jess also works at diversifying her perspective via what she is exposed to. For example her news feed includes broad global sources (Washington Post, New York Times, Fox, CNN, Al Jazeera, local Australian news, BBC). Check out Jess’ book recommendations:Amy Herman: Visual Intelligence, sharpen perception changeMauro F. Guillen: 2030, How today's biggest trends will collide and reshape the future of everythingMary Reckmeyer Ph.D.: Strength's based parenting, developing your children's innate talentsGeorge Friedman: The Storm before the Calm, America's Discord, the coming crisis of the 2020s, and the Triumph beyond.You can dive further into language with the two Ted talks mentioned on the show:Amy Cuddy: Your body language may shape who you are Lera Boroditsky: How language shapes the way we think--Jessica Southard is a Senior Insights Leader at Mars, Incorporated currently managing their Strategic Foresight and Innovation programs globally. She has a combined 19 years of CPG “insights” and military “intelligence” experience with numerous roles both local and global across P&G and Mars. She is an extreme learner with a strong bias for action and is most known at Mars for her passion and success in applying behavioral and cognitive science to marketing, business, and driving change within an organization. She’s fascinated with the human brain and the...
31:5429/03/2022
Looking Outside Meaning: Ujwal Arkalgud, Chief Anthropologist & CEO MotivBase
Episode 7 of Looking Outside takes us deeper into culture and beyond pre-defined ideas, with Cultural Anthropologist and CEO of MotivBase, an AI Anthropology agency, Ujwal Arkalgud. Today we’re looking outside meaning (whatever that … means?).Ujwal speaks to core concepts of culture, which is in everything around us, and how all things carry the weight of meaning, even seemingly simple concepts and narratives. Together Jo and Ujwal explore the philosophical aspects of our lives, including the need to look at counter culture, explore the opposite sides to existing ideas that we think we know inside out, and posit uncomfortable suppositions. Ujwal also provides a unique perspective on empathy, a current corporate obsession. Posing that perhaps instead of obsessing over feeling empathy, something that’s potentially impossible, we instead focus on acceptance of differences and practice understanding. ---To look beyond the familiar, Ujwal loves to dive deep into philosophy, particularly into those concepts he disagrees with (for example, that we have no free will). He actively pushes himself into uncomfortable things in his personal life, like cooking where he has no natural skill. (He makes up for it with all the other brainy stuff.)Curious about philosophy? Ujwal recommends you start with Sophie’s World: A novel about the history of philosophy. And that you check out philosophy podcasts and audiobooks. Like Lawrence Cahoone on Audible.--Ujwal is an award-winning cultural anthropologist and a pioneer in the field of digital ethnography and the study of implicit and symbolic meaning using the internet. He co-founded MotivBase in 2015, which is the world's first technology that leverages deep anthropological models to enable the study of meaning with Machine Learning and Big Data. Ujwal serves on the board of the Center for Food Integrity in the United States.Connect with Ujwal on Linkedin. Sign up to his newsletter, Why Meaning Matters.Check out Ujwal & the MotivBase team's podcast, Why Meaning Matters. --Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we’ll hear from some of the most influential and original thinkers.The show is hosted by Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Today she heads up strategic foresight for Mars Wrigley North America. Jo follows her curiosity, seeking out fresh perspectives by looking outside her market, industry and field of knowledge. Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s...
32:4715/03/2022
Looking Outside Insights: Maneesh Kaushik, Global Lead Insights & Trends PepsiCo
For Episode 6 of Looking Outside we invite thought leader, Maneesh Kaushik on the show, Insights and Trend lead at PepsiCo. Today we’re looking outside insights.Maneesh outlines how he breaks apart conventional thinking used in business to understand humans of today and showcases how his team pushes to the human of tomorrow. Jo and Maneesh discuss the transformation that has taken place in the Insights field over the last two decades as the environment around the consumer changed. And how the expectation of someone unpicking those human insights requires a foray into unfamiliar and unbiased new places. Both champions for foresight, Maneesh and Jo also explore the challenges and opportunities for foresight methods to push business outside the comfort zone.---To look beyond the familiar, Maneesh recommends diversifying your podcast playlist, with things like the Prof G Pod with Scott Galloway and the Global BBC Podcast, particularly when they dive into interesting cultural topics. --Maneesh leads Foresights, Trends and Demand insights capabilities for PepsiCo globally. Maneesh is a senior leader who leverages 22 years of experience across Insights & Strategy to drive business growth. He has a global remit spanning across key markets in US, Europe, Middle East, Asia, LATAM & China. He is an industry Thought Leader, speaking at Cannes Lions 2018 on "Social Prediction: Understanding What Consumers Want”.--Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we’ll hear from some of the most influential and original thinkers.The show is hosted by Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Previously a marketer in Australia she recently moved to the United States to head up strategic foresight for Mars Wrigley North America. Jo follows her curiosity, seeking out fresh perspectives by looking outside her market, industry and field of knowledge. Starting 2022 she’s taking some of her friends alongside some of the most inspiring industry leaders to explore more of this in the Looking Outside podcast.Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Brent Wood music features in Episode 6, via Soundstripe.
27:1101/03/2022
Looking Outside perspectives: Philip Ryan, Partner, Head of Innovation & Futures Ipsos Strategy3
We go to philosophical and thoughtful places in Episode 5 of Looking Outside with strategist Philip Ryan, Partner and Head of Innovation & Futures at Ipsos Strategy3. Today we’re looking outside perspectives.Philip shares how his curious mind explores varied and broad topics, which allows him to pull in vast perspectives, that lead directly to more robust strategic thinking. Jo and Philip also discuss the benefit of pushing yourself into uncomfortable spaces and places in challenging your own personal status quo. Whether it’s exploring new cultures, learning about how big ideas shape what we think today, or questioning your own preconceptions with new nuggets of thought provoking knowledge. Yup, it can even be as simple as sitting down and having a conversation with someone who has a vastly different life journey to yours. Fascinated with how big ideas were framed in the past, shape our present, and can influence our future, Philip also speaks on the history of ideas. --To look beyond the familiar, Philip, unsurprisingly, has a broad range of sources to recommend: The Rest is History podcast, https://waitbutwhy.com a blog breaking down surprising factors of big ideas, https://nowiknow.com a daily newsletters educating on something new, https://nextdraft.com a newsletter of fascinating news from Dave Pell, 'the editor of the internet', and Warren Berge’s book A More Beautiful Question. Philip's personal go to is also to literally go outside (a popular choice, I also highly recommend it).--Philip Ryan is a Partner in Ipsos Strategy3, Ipsos’ marketing strategy consultancy, where he leads the innovation and futures advisory business, supporting brands as as they look to envision and create the future. He brings two decades of expertise in both industry and consulting, having been an SVP at Citi and an executive at Accenture. Philip has also worked in Marketing Strategy at LG Electronics and within the Customer Care group at Waterford Crystal. His clients include American Express, The Coca-Cola Company, P&G, Cigna, Conagra, Delta, HP, Mars, Mastercard, Honda and Hilton. Philip holds an MBA from Columbia Business School and a BA in European Studies from Trinity College Dublin. He grew up primarily in Ireland and currently lives in Brooklyn, but bounced around, living in various cities in Europe, Asia and the US. Connect with Philip on Linkedin or learn more about Ipsos Strategy3 https://www.ipsosstrategy3.com--Welcome to Looking Outside, a new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we’ll hear from some of the most influential and original thinkers.The show is hosted by Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Previously a marketer in Australia...
30:5415/02/2022
Looking Outside the human: Michelle Gansle, VP Strategic Insights McDonald's
In Episode 4 of Looking Outside we’re joined by down-to-earth insights & marketing rockstar, Michelle Gansle, Vice President of Global Strategic Insights at McDonald's. Today we’re looking outside The Human.Together Jo and Michelle discuss what it means to truly be human-led inside and outside of work, both by humanizing the people we work with and ourselves. The Insights industry is in a continual state of transition, no more felt than during the pandemic. Michelle shares her observation of human nature from the past two years, within and outside of the office. In exploring human-centric leadership, Jo and Michelle discuss the skill of finding and cultivating your superhuman power, getting out of your comfort zone by cultivating curiosity, and how vulnerability and facing into emotions at work should be a natural part of leadership.--To look beyond the familiar, Michelle recommends you check out Upstream: The Quest to Solve Problems Before They Happen by Dan Heath.She says to seek diverse views from people, podcasts and conferences. Or (my favorite) set yourself a challenge every month that will take you actively into new and sometimes uncomfortable places.--Michelle is the Vice President, Global Strategic Insights, and leads the McDonald’s Global Insights organization. Michelle and her team connect human truth with business strategy to drive growth.Michelle recently drove the insights transformation at Mars Wrigley. Here she pushed the boundaries of Martech and Digital Adoption to create a more future focused organization with the development of a dedicated Foresight Team. Michelle has 28 years of experience in Marketing, Market Research & Business Development, for several global Fortune 500 Companies including Dell Computers, Clorox, Nestle and Mars. Michelle has high integrity and a people-focused leadership style. Her passion for supporting diverse teams in realizing their potential shines through as does her love of the McDonald’s business and brand.Prior to living in Chicago, Michelle had the opportunity to live and work in Europe for four years. In her free time, Michelle loves music, travelling the world, and checking out new restaurants. She hopes to get to 100+ countries in her lifetime and cannot wait to travel again, stopping off at our restaurants to enjoy a Sausage & Egg McMuffin along the way!--Welcome to Looking Outside, a new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we’ll hear from some of the most influential and original thinkers.The show is hosted by Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Previously a marketer in Australia she recently moved to the United States to head up strategic foresight for Mars Wrigley North America. Jo follows her curiosity, seeking out fresh perspectives by looking outside her market, industry and field of knowledge. Starting 2022 she’s taking some of her friends alongside some of the most inspiring industry leaders to explore more of this in the Looking Outside podcast.Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside...
29:4101/02/2022
Looking Outside innovation: Costas Papaikonomou, author the Grumpy Innovator
In Episode 3 of Looking Outside we’re joined by the very pragmatic and undoubtedly original Costas Papaikonomou, Co-Founder of Happen Group, a global innovation agency, and author of the Grumpy Innovator book series. Today we’re looking outside Innovation.Together Jo and Costas explore the pitfalls of innovating in a silo, the risk of disrupting your own brands through transformation and the benefits of gaining insight from other categories. With a significantly higher chance of failure than success, and most growth and hope placed on innovation inside a consumer packaged goods company, it’s a challenge from the start that’s often approached with fleeting optimism. Costas discusses his pragmatic, if skeptical (definitely grumpy), approach to creating innovation that lasts, that meet true consumer needs, and that leverage idea generation from across functions, categories and industries.--To look beyond the familiar, Costas recommends you literally go outside! Immerse yourself in the world your consumers are in, and clear your mind of cobwebs by stepping into a place of nature.--Costas Papaikonomou is Co-Founder of Happen Group, one of the leading creative innovation agencies of the 21st century. A career in innovation – studying, dreaming, creating, researching and realizing new products. He is author of the Grumpy Innovator book series which feature musings, aphorisms & polemics about the ugly reality of consumer product innovation, in particular in large corporations. An attempt at understanding why so many innovations fail, why that is often wholly unnecessary and what may help tilt the balance more favorably. Costas built a life – and co-founded a thriving business – in innovation by combining market insight, manufacturing and commercial rigors into one creative offer. He advises how to win by honoring all three, and avoiding a perpetuating challenge for many people and businesses where functions exist in siloes that hamper cross fertilization as well as multi-disciplinary careers.Grab a copy of Costas’ Grumpy Innovator books on Amazon.You can also download the full series as PDF - use "outside" discount code for 20% off.--Welcome to Looking Outside, a new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we’ll hear from some of the most influential and original thinkers.The show is hosted by Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Previously a marketer in Australia she recently moved to the United States to head up strategic foresight for Mars Wrigley North America. Jo follows her curiosity, seeking out fresh perspectives by looking outside her market, industry and field of knowledge. Starting 2022 she’s taking some of her friends alongside some of the most inspiring industry leaders to explore more of this in the Looking Outside podcast.Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is...
28:1518/01/2022
Looking Outside brain science: Melina Palmer, CEO The Brainy Business
In Episode 2 of Looking Outside we’re joined by the super smart behavioral economist, author, speaker and podcast host Melina Palmer, Founder & CEO of The Brainy Business. Today we’re looking outside Brain Science.Together Jo and Melina discuss how better understanding the scientific workings of the human brain can unlock not just a business competitive advantage but help you better understand yourself. They explore how our human brain has a bias for predictability, for what’s comfortable, of following the success path of others (herding) and the skills we should train within ourselves to push beyond the familiar or the socially predictive. We’re still working the human brain out but already there is a lot we can leverage from what brain science has told us. But with 35,000 decisions made every day an essential ingredient to brain science is art and creativity (so you can throw darts where your competitors are throwing noodles). --To look beyond the familiar, Melina recommends you speak with someone you know well, and who knows you well. Someone who can catch when you’re falling into predictable patterns and can offer an alternate route.--Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina holds a bachelor’s degree in business administration: marketing and master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, published in May 2021.Find out more about The Brainy Business at https://www.thebrainybusiness.com or on Facebook, Instagram, Twitter and YouTube.Grab a copy of Melina’s book What your customer wants and can’t tell you.--Welcome to Looking Outside, a new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we’ll hear from some of the most influential and original thinkers.The show is hosted by Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Previously a marketer in Australia she recently moved to the United States to head up strategic foresight for Mars Wrigley North America. Jo follows her curiosity, seeking out fresh perspectives by looking outside her market, industry and field of knowledge. Starting 2022 she’s taking some of her friends alongside some of the most inspiring industry leaders to explore more of this in the Looking Outside podcast.Find out more about Jo...
29:0918/01/2022
Looking Outside marketing: Rose Jia, Head of Growth Marketing Amazon Grocery
Welcome to Looking Outside, a new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we’ll hear from some of the most influential and original thinkers.The show is hosted by Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Previously a marketer in Australia she recently moved to the United States to head up strategic foresight for Mars Wrigley North America. Jo follows her curiosity, seeking out fresh perspectives by looking outside her market, industry and field of knowledge. Starting 2022 she’s taking some of her friends alongside some of the most inspiring industry leaders to explore more of this in the Looking Outside podcast.Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--To kick off Looking Outside we’re joined in Episode 1 by talented and bold marketer Rose Jia, Head of Growth Marketing at Amazon Grocery. Today we’re looking outside Marketing.Together Jo and Rose explore the tried and true practice of Marketing, and how organizations can stretch beyond familiar predefined pathways (and results) from marketing by employing a new mindset. They discuss what kind of benefits await from embracing your prior roots and knowledge base (banking in Rose’s case) in approaching your current field, the advantage of collaborating with surprising functions, how we should be tapping into our natural curiosity to discipline our minds in multiple fields in order to better accomplish what we need to in our chosen one, why scaring your company with probable future disruptions is necessary to build a culture of risk taking and therein learning.--To look beyond the familiar Rose recommends you go down the Wikipedia rabbit hole, learning about something surprising. Or do the same with podcasts, her favorites for exploring beyond the typical norm: Imaginary Worlds, Reply All & Planet Money.--Rose Jia is an award-winning leader who currently heads up growth marketing for Amazon’s grocery division, including brands like Amazon Fresh. She and her team drive profitable growth through awareness, discovery, conversion, partnerships, and go-to-market initiatives. She is also considered a "Renaissance Marketer" — a multi-disciplined leader who leverages her wide and differing industry knowledge to build patented innovative products and solutions. Find out more about Rose’s passion project, developing the next generation of marketers through www.RenaissanceMarketer.com.Follow Rose on Medium https://medium.com/@rjianetwork--Looking Outside was created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.Avocado Junkie...
26:3018/01/2022