In this episode, fitness entrepreneur and author Jon Goodman shares insights from his journey of professional growth and personal reinvention. He emphasizes the importance of shifting focus from constantly refining expertise to mastering marketing and entrepreneurship, encouraging listeners to recognize the value of their existing knowledge and start making an impact. Jon introduces his concept of "leapfrog learning," a 60-day process of intensive skill acquisition and teaching, which he has used to explore areas like AI, automation, and wealth-building. Jon also previews his new book, *The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way*, offering wisdom on aligning goals with the "game" you’re playing, whether in business or personal pursuits. He highlights the need to use tools like social media strategically, rather than letting them dictate your path, and shares lessons from rebuilding his business after facing significant personal challenges. This episode is a motivating guide for anyone aiming to build a purposeful and impactful career.CHAPTER TITLES 03:00 - The Art of Letting Go: Freedom Through Delegation05:00 - You Already Know Enough: Stop Overpreparing07:00 - The Confidence Trap: Comparing Yourself to Colleagues09:00 - Obsession Shift: From Expertise to Marketing Mastery11:00 - Leapfrog Learning: Mastering New Skills in 60 Days13:00 - Teaching to Learn: Sharing Knowledge to Solidify Growth15:00 - The Power of Philosophy: Creating a Family Wealth Strategy17:00 - Different Games, Different Rules: Knowing Your Objectives21:00 - Social Media vs. Business: Playing the Right Game23:00 - Timeless Lessons: An Introduction to The Obvious ChoiceConnect with Jon:Personal Trainer Development CentreIG & X = ItscoachgoodmanBOOK - The Obvious Choicewww.theobviouschoicebook.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, we’re joined by Gino Wickman, a renowned entrepreneur, author, and creator of the Entrepreneurial Operating System (EOS). Gino shares his invaluable insights into achieving entrepreneurial success while maintaining balance and avoiding burnout. Drawing from his 30 years of experience, he discusses the importance of finding a personal "magic formula" for work-life balance. Gino emphasizes the delicate equilibrium between pushing yourself hard enough to avoid boredom, but not so hard that you burn out. He highlights the concept of a "work container"—a framework for maximizing energy and output while staying within your capacity for both work and life. Throughout the conversation, Gino offers practical advice on optimizing productivity and maintaining focus, from how to structure your workday to how to adapt your formula over time. He also explores how business owners can scale effectively, noting that, like building a skyscraper, once a business is up and running, it requires less day-to-day effort to maintain. Gino also dives into the importance of systems and delegating effectively to prevent overload. He encourages entrepreneurs to constantly assess their capacity, stay aligned with their values, and make strategic adjustments when necessary, ensuring long-term growth and sustainability in both their personal and professional lives.CHAPTER TITLES03:00 - Impact & Purpose06:00 - Finding Your Formula09:00 - The Work-Life Balance Formula12:00 - Energy and Efficiency15:00 - Shifting Over Time18:00 - The Burnout vs. Boredom Balance21:00 - Work Container and Business Growth24:00 - The Role of Systems in ScalingConnect with Gino Wickman:https://the10disciplines.com/BOOK TITLE - ShineConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

This podcast episode dives into the journey of building a successful brand by mastering a single focus and delivering consistent value. The guest shares insights into finding and sticking to a niche, emphasizing that true growth happens when you become an expert in one area instead of trying to excel at everything. He recounts his admiration for Tony Robbins, whose dedication to his craft exemplifies the energy that comes from loving what you do. Highlighting his own path, he explains how focusing solely on podcasting has allowed him to build trust and engage deeply with his audience. By refining his expertise in this specific space, he's managed to stand out in an otherwise saturated market.The episode also addresses avoiding burnout by aligning your work with what brings you joy. For John, interviewing entrepreneurs is not just a job but a source of energy and inspiration. He shares advice for young entrepreneurs to embrace patience, relax, and avoid rushing through milestones, reminding them that sustainable success is a long game. John closes by encouraging listeners to focus on what they’re genuinely passionate about, as it’s this love for the work itself that will fuel them to succeed over time. The episode ends with resources for listeners interested in starting their entrepreneurial journeys with free courses and daily content.CHAPTER TITLES3:00 - Discovering Your Focus as an Entrepreneur5:00 - The Power of Personal Branding and Building Trust7:00 - Creating Consistent Content that Resonates9:00 - Knowing When You’ve Found Your Niche11:00 - Learning from Tony Robbins: Passion and Persistence13:00 - How to Stay Energized Doing What You Love15:00 - Avoiding Burnout and Embracing Your Strengths17:00 - The Value of Mastering One Thing Well19:00 - Patience and Progress: Advice for Young EntrepreneursConnect with John Lee Dumas:PODCAST - Entrepreneurs on FireYOUTUBE & IG - John Lee DumasConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, marketing expert Ralph Burns, known for his deep expertise in Facebook advertising and successful agency leadership, breaks down the sophisticated strategies required to run high-performing ad campaigns for service-oriented businesses. Alongside the host, Ralph shares his experience managing complex ad campaigns in industries like body sculpting, where return on ad spend (ROAS) can take months to materialize. Using a recent case study, Ralph details how his team used a free Botox offer to bring clients into a body-sculpting business, ultimately turning an initial loss into substantial profit through strategic upsells.Ralph and the host explore the challenges of managing ads across multiple locations with differing CRM systems, explaining how initial ad metrics can be misleading if businesses don’t account for the full customer lifecycle. They discuss the importance of taking a long-term view, emphasizing that Facebook and digital ads today are part of a larger ecosystem rather than isolated profit generators. Ralph also shares lessons from his journey, encouraging business owners to invest in skilled teams, enhance financial literacy, and make data-informed decisions. This episode provides a candid look at the intricacies of high-stakes digital advertising, especially relevant for entrepreneurs in service-based industries.CHAPTER TITLES2:00 - The Power of CRM Systems and Facebook Ads4:00 - Understanding the Customer Journey and the 30-60-90 Day Model6:30 - Leveraging Google and Facebook Ads for Long-Term Sales9:00 - Ad Strategy: Nurturing Leads Across Platforms11:00 - Conversion Tracking and the Challenge of Cross-Platform Attribution14:18 - Using Irresistible Offers to Drive Initial Engagement16:00 - Managing Delayed Upsell Conversions and Lookback Windows18:00 - Estimating Lead Value Through Data-Driven Models20:50 - Embracing Long-Term ROI: Lifetime Value and Ecosystem Impact22:00 - Lessons in Business: Success, Mistakes, and Financial WisdomConnect with Ralph Burns:https://true11.com/Linkedin - Ralph BurnsConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Todd Brown. A highly respected marketing expert and one of the most sought-after authorities on marketing funnels and direct response strategies. In todays episode he dives deep into "The Bullet Method" for email marketing—a strategy designed to generate consistent revenue and keep audiences engaged without overwhelming them. He highlights the importance of frequent, value-driven emails, debunking the common fear of "over-emailing" subscribers. Instead, he emphasizes that consistent communication keeps audiences engaged and leads to sustained sales, even if some subscribers eventually unsubscribe. Todd shares how repurposing old offers and running them through the Bullet Method can help businesses extend their reach, make the most of each promotion, and avoid the pitfall of letting an email list go dormant.The conversation also explores how the crowded marketplace demands more than just emotional appeals in marketing copy; there needs to be a compelling, evidence-backed argument that clearly communicates the product's superiority and benefits. Reflecting on personal successes and challenges, Todd underscores the importance of providing proof to support claims in marketing and the evolution required to keep up with more advanced markets. The episode wraps up with stories of successful campaigns, emphasizing the power of authentic storytelling and consistent engagement to build trust and drive conversions.CHAPTER TITLES02:00 - Introduction to the Bullet Method for Email Marketing04:12 - The Power of Small, Consistent Sales through Email05:45 - Overcoming the Fear of Over-Selling to Your List08:12 - Avoiding List Fatigue and Re-Engaging Subscribers10:47 - Maximizing Offer Lifetime with the Bullet Email Strategy13:32 - Why Letting Your Email List Sit is a Missed Opportunity14:45 - Success with High-Ticket Offers Despite Unsubscribes15:36 - Email Frequency: Mail More, Not Less17:22 - Why Evidence-Based Copy is Essential in Marketing20:00 - Biggest Wins and Lessons Learned in BusinessConnect with Todd Brown:Todd BrownIG - @toddbrownhttps://toddbrown.me/Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

This interview explores innovation in health technology, focusing on the creation of user-friendly tools that simplify nutrition tracking and health monitoring for the average person. The speaker discusses the traditional complexity of tracking nutrition and calories, noting that existing apps are generally tailored for fitness enthusiasts rather than regular users. By leveraging artificial intelligence, their new app aims to make food tracking faster and more accessible, reducing the time commitment to under ten seconds per day and providing real-time feedback. This ease of use could bridge the gap for those seeking effective health management without the tedious effort often required by current solutions.Additionally, the conversation touches on broader themes in innovation and entrepreneurship. The speaker shares insights into recognizing and adapting to shifts in consumer needs and the importance of following one’s convictions. Reflecting on the development of their prior venture, Diet Doctor, they discuss the challenges of pivoting from established models to embrace new technology. By focusing on user experience and continuous improvement, they aim to make impactful, lasting changes in the health tech space, making sophisticated tools accessible to everyone, not just niche audiences.CHAPTER TITLES02:20 - Why Simplifying Health Data Matters for the Average Person04:12 - The Power of Intuitive Technology for Health Monitoring07:45 - Transforming Nutrition Tracking Through Artificial Intelligence11:55 - Making Food Tracking Easy: From Minutes to Seconds16:23 - Reducing Complexity: How AI Simplifies Health Choices17:10 - Why the Current Apps Miss the Mark for Everyday Users19:00 - Revolutionizing Health Tech: The Shift from MyFitnessPal20:29 - Advice for Innovators: How to Rethink Your Business Approach22:51 - Reflections on Success and Challenges in Building Health ToolsConnect with Andreas:Founder - dietdoctor.comFounder - Hava.co X - Dr.E (DrEenfeldt)Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Joe Pulizzi, a renowned content marketing expert and author, shares valuable insights into building a sustainable content strategy in this conversation. Known for pioneering content marketing approaches and founding Content Marketing Institute, Joe dives into what it takes to create a loyal audience and a profitable brand. He emphasizes the importance of starting with a single, focused niche and committing to consistency, cautioning against spreading too thin across platforms early on.Joe advises creators to develop a routine with consistent posting and to engage actively with others in their field by commenting on relevant content. This strategy, he explains, is crucial to gaining visibility and driving organic growth, especially for those starting out. As creators build traction, Joe encourages them to consider “paying to play,” putting ad dollars behind their best-performing content to reach broader audiences. He highlights that while content creation is essential, devoting 75% of one’s time to content promotion and community engagement will ultimately lead to greater success and, ideally, easier monetization.CHAPTER TITLES3:00 - Laying the Foundation: Picking Your Niche and Platform5:30 - Choosing Your Focus: Why Content Needs Consistency7:55 - Staying Consistent: Building Trust Through Regularity10:30 - Engaging Beyond Your Page: The Power of Commenting on Others’ Content13:45 - Leveraging Paid Promotion: How and When to Invest17:20 - Testing and Iterating: Knowing When to Adjust Your Strategy19:00 - Audience Growth Tips: Consistency and Collaboration21:10 - Content Creation vs. Promotion: The 75/25 Rule23:50 - Failure as a Learning Tool: Insights from Personal Struggles25:10 - Mindset for Success: Staying Resilient and Embracing ChangeConnect with Joe Pulizzi:Joepulizzi.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Tori Dunlap, founder of *Her First $100K* and the bestselling author of *Financial Feminist*, who shares her expertise on organic growth, audience engagement, and brand building. Tori delves into her philosophy of "serve before you sell," explaining why businesses should focus on providing value before asking anything of their audience. She emphasizes that creating trust through valuable content—not simply promoting products—is the foundation of a loyal community. Tori also highlights the importance of narrowing down a brand’s message and voice to resonate deeply with a target audience, as trying to appeal to everyone often results in a diluted brand identity.As the conversation progresses, Tori explains her strategic use of automated messaging for identifying and engaging her most loyal followers, which allows her to tailor content and even upsell products based on their engagement level. She discusses the value of moving followers from social media to platforms she owns, like email lists or her podcast, so she’s not reliant on the algorithms for business stability. Tori concludes by stressing the significance of being authentic and even polarizing in her messaging, which helps attract a committed audience aligned with her values and vision. For those looking to grow a community or launch a brand, Tori’s approach provides practical insights into cultivating an engaged audience that’s built on trust and shared values.CHAPTER TITLES3:00 - Serve Before You Sell5:20 - Using Automated Messaging for Audience Engagement7:45 - Evolution of Messaging Rules and Strategy10:12 - Building Customer Support Through Custom Conversations12:30 - Targeting Ads to Highly Engaged Followers15:03 - Importance of Audience Engagement Over Conversion16:22 - Strategies for Organic Growth on Social Media17:02 - Top Lessons for Growing Your First Followers18:04 - Creating Value First: Why Trust is Key18:48 - Developing a Strong, Clear Brand Identity20:06 - Using Social Media as Top-of-Funnel Engagement21:12 - Moving Followers to Platforms You Own21:57 - Finding the Right Niche and Audience Sweet Spot22:10 - Building Stronger Connections by Being PolarizingConnect with Tori Dunlap:Herfirst100k.comIG - Herfirst100kConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

David Meltzer, a renowned entrepreneur, author, and speaker known for his expertise in business and personal development. He shares invaluable insights into the mindset required for entrepreneurial success, emphasizing the challenges of procrastination and feeling overwhelmed. Meltzer introduces the AAA strategy, which focuses on cultivating good behaviors to foster progress. He discusses the importance of aligning actions with personal values and highlights the need for entrepreneurs to embrace productivity, accessibility, and a lens of gratitude, all of which are essential for navigating the unpredictable landscape of business.The conversation also explores the distinctive traits that set successful entrepreneurs apart from those who struggle to grow their businesses. Drawing parallels between entrepreneurship and sports, Meltzer illustrates how high-performing individuals possess specific characteristics that enable them to thrive. He underscores the importance of resilience and a positive mindset in overcoming challenges, concluding with an invitation for listeners to connect with him for resources aimed at personal and professional growth. This reinforces the critical value of surrounding oneself with the right people and the importance of asking for help in achieving lasting success.CHAPTER TITLES03:05 - The Importance of Mindset in Entrepreneurship06:15 - Navigating the Challenges of Procrastination09:40 - Aligning Actions with Personal Values12:20 - Understanding Good vs. Bad Behavior in Business14:45 - The Antidote to Overwhelm: Embracing Adjustment16:08 - The AAA Strategy: A Path to Good Progress18:01 - The Importance of Time Management for Entrepreneurs19:17 - The Three Lenses of Entrepreneurial Activity20:53 - Embracing Failure: The Entrepreneurial Mindset22:32 - Connecting with David Meltzer: Resources and OpportunitiesConnect with Dave Meltzer:FREE BOOK w/Jack Canfield : How to create the life you loveEMAIL - [email protected] with Rudy Mawer:LinkedInInstagramFacebookTwitter

Dr. Jen Fraboni, a renowned physical therapist and social media influencer, joins the show to discuss her unconventional journey in healthcare and personal branding. Dr. Jen shares how she shifted from traditional physical therapy to creating a thriving cash-based practice and a significant social media presence. She dives into the challenges of overcoming industry norms and the importance of addressing her audience's needs to build trust and engagement online. Her emphasis on delivering educational content in an accessible way has helped her establish a strong following, turning her passion for physical therapy into a global platform.Throughout the conversation, Dr. Jen highlights key lessons about staying authentic, consistent, and purposeful in content creation. She reflects on overcoming imposter syndrome and simplifying complex concepts to resonate with a broader audience, which has been vital in her success. The episode also touches on how Dr. Jen built a community by meeting people where they are, focusing on their needs rather than industry expectations, and how consistency and genuine passion can create a lasting impact in both business and personal growth.CHAPTER TITLES3:04 - Overcoming Industry Norms: Shifting Perspectives 4:20 - Cultivating Social Media Through Audience Needs 5:35 - Welcome to Living the Red Life: A New Approach 7:53 - Turning Passion Into a Powerful Brand 9:16 - Dr. Jen’s Journey: From Physical Therapy to Global Impact 10:22 - Breaking Into Business: From Social Media to Cash-Based Programs 12:25 - The Power of Consistency in Content Creation 14:10 - Overcoming Imposter Syndrome in Social Media 15:07 - Simplifying Complex Concepts for Mass Appeal 17:04 - Building Community: Meeting People Where They AreConnect with Dr Jen Fraboni:IG - DocjenfitWEBSITE - Jen.healthConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, ultra-endurance athlete and coach Zach Bitter dives into the parallels between his experiences as a world-class ultramarathon runner and the mindset needed to build a successful business. He discusses the importance of data-driven strategies, balancing passion with sustainability, and the key role that feedback plays in refining both his coaching and business approaches. Zach reflects on the lessons he's learned from mistakes, explaining how reevaluating goals every few months has helped him stay aligned with his long-term vision. He emphasizes the need to appeal to a broad audience when creating content, while still offering value to more advanced clients, a balance he has honed over time.Zach also shares how big media opportunities, such as appearances on major podcasts like "The Joe Rogan Experience" and "Lex Fridman Podcast", impacted his career. He stresses the importance of being prepared for these moments to fully capitalize on them. Toward the end, Zach talks about his future goals, which include breaking his own 100-mile records and tackling a transcontinental run from San Francisco to New York. He reflects on his athletic journey, growth as a coach, and the evolution of his brand, offering valuable insights for both athletes and entrepreneurs looking to reach the next level.CHAPTER TITLES03:12 - Shaping Success in Ultramarathons Through Data-Driven Strategy04:26 - Transitioning From Elite Athlete to Business Leader06:07 - Balancing Passion With Sustainable Growth in Business08:15 - Leveraging Customer Feedback to Refine Coaching09:28 - The Power of Consistency in Athletic and Business Success11:33 - Navigating the Intersection of Ultra-Endurance and Entrepreneurship13:09 - Learning From Mistakes and Maximizing Positive Feedback15:42 - Reassessing Goals Every 3-6 Months for Optimal Results17:09 - Engaging Diverse Audiences With Tiered Content Strategies19:04 - Embracing Broad Appeal Before Diving Into Advanced Content22:00 - Preparing for Big Opportunities: Lessons From the Rogan Experience24:30 - Future Goals: Fastest 100-Mile and Transcontinental Challenges---Connect with Zach:WEBSITE - Zachbitter.comIG - @ZachbitterConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, Best-Selling Author Brad Sugars dives deep into the strategies and challenges of expanding a business internationally. He emphasizes the importance of learning from different markets, noting that what works in one country may not work in another due to cultural and economic differences. Sugars discusses the use of technology, like translation tools, to facilitate global business deals and remove language barriers. He advises entrepreneurs to travel to other countries, observe how business is done, and use that insight to improve their own strategies. Furthermore, he highlights the significance of market research, collaboration, and learning from competitors across the globe to become a more effective businessperson.Sugars also discusses two main approaches for global expansion: building partnerships with local experts through models like licensing, franchising, or affiliates, or entering the market directly by hiring local employees. He stresses the importance of going all-in when launching into new markets, with a full business plan and marketing campaign. Pricing strategies are also a key focus, with Sugars explaining how premium brands often maintain consistent pricing globally, while lower-priced products may require market-specific adjustments. Lastly, he shares his personal entrepreneurial advice on raising capital and scaling faster to maximize opportunities in a competitive, globalized business landscape.CHAPTER TITLES03:13 - The Power of Learning from Other Markets05:05 - Language and Technology in International Business07:05 - Expanding Your Business Internationally09:01 - Learning From Other Countries' Market Practices11:05 - Approaches for Global Expansion: Licensing and Franchising13:08 - Direct Market Entry: Hiring Local Experts15:20 - Pricing Models for Global Markets17:10 - Capitalizing on Market Differences19:21 - The Ferrari Pricing Model for Global Products21:06 - Adjusting Price Points for Local Markets23:00 - Entrepreneurial Advice: Raising Capital and Moving FasterConnect with Brad Sugars:IG - @BradleySugarsWEBSITESBradsugars.comActioncoach.comBOOKS (Amazon) - Bradley J SugarsLATEST BOOKS - Raise Your Hand Marketing / Pulling ProfitsConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In today's episode, I cover 10 social media strategies like lead magnets, flash sales, and using DMs for high-ticket offers. We also talk about turning story highlights into sales funnels, teasing products, running giveaways, and using Instagram Lives. Influencer collaborations are another great way to boost reach.For email, I share six strategies: the 9-word email to revive cold leads, re-engagement series, weekly flash sales, value-driven tips, storytelling sequences, and abandoned cart emails to recover lost sales. These tactics will help drive results! FIND FULL BREAKDOWN BELOW.EPISODE BREAKDOWN:1. Lead Magnet with Opt-InStrategy: Offer a free resource (guide, cheat sheet, mini-course) in exchange for an email address.Execution: Use a call-to-action in your posts or stories to drive traffic to a landing page. Capture their email and funnel them into a sales sequence.2. Flash Sale with Time-Sensitive OffersStrategy: Create urgency with limited-time discounts or offers.Execution: Post countdown timers in stories, push exclusive deals, and use captions like "24 Hours Only" to trigger immediate action.3. High-Ticket Consultations via DMsStrategy: Engage with your followers by inviting them to a free consultation or audit.Execution: Use posts or reels to invite your audience to DM you for personalized consultations. You can then upsell into your high-ticket offers during the conversation.4. Story Highlights as Mini Sales FunnelsStrategy: Create story highlights that function as evergreen sales funnels.Execution: Showcase customer testimonials, product demonstrations, and CTAs. Always end with a link to buy or a swipe-up (if available).5. Product Teasers with 'DM for Details'Strategy: Build curiosity by posting about new products or services but require users to DM you for more information.Execution: Post sneak peeks and create a sense of exclusivity. This pulls your audience into a more intimate sales conversation where you can close them 1-on-1.6. Giveaway for Product ExposureStrategy: Host a giveaway that requires participants to tag friends and follow your account.Execution: Use the influx of new followers to showcase your products/services and follow up with those new leads through targeted content or DMs.7. Instagram Lives with Live OffersStrategy: Go live to engage directly with your audience and offer exclusive deals only available during the live session.Execution: Push urgency by providing a promo code valid only during the live. Engage viewers with Q&A, showcase products, and direct them to a purchase link.8. Testimonial and Case Study PostsStrategy: Social proof in the form of case studies and testimonials drives conversions.Execution: Use carousel posts or reels to share before-and-after stories, customer success testimonials, or client results. Include a strong CTA like "Want results like these? DM me."9. Exclusive Membership or VIP OffersStrategy: Create a VIP membership or exclusive access product for your audience.Execution: Use posts and stories to promote this exclusive group, whether it's

Jordan Harbinger, a long-time podcaster often recognized as one of the early influencers in the podcasting world, shares his experiences and insights from over a decade in the industry. He talks about the evolution of his podcasting journey, highlighting the importance of adapting content to stay relevant and engaging. Jordan also touches on common mistakes people make when naming their podcasts, stressing the importance of clear and effective branding. Additionally, he discusses how podcasters can gradually shift from niche topics to broader appeal while maintaining the core identity of their show.Jordan offers practical advice on building a loyal audience through consistency and authenticity. He also addresses common misconceptions about making money in podcasting, offering a more realistic view of the challenges and opportunities in monetization. The episode concludes with tips for networking, preparing for a podcast launch, and establishing stronger connections with listeners—key elements for achieving long-term success in the podcasting world.CHAPTER TITLES03:55 - The OG of Podcasting 05:10 - Naming Your Podcast: Mistakes to Avoid 06:30 - Evolving Your Podcast Content 08:00 - From Niche to Mainstream 09:15 - The Journey of Building a Loyal Audience 10:45 - Consistency: The Key to Podcast Success 12:05 - Making Money Podcasting: Reality Check 13:30 - Preparing Before Launching Your Podcast 14:45 - Networking Through Podcasting 16:05 - Deep Connections with Your AudienceConnect with Jordan:IG - JordanharbingerPodcast (Youtube/Audio) - The Jordan Harbinger ShowWebsite - https://www.jordanharbinger.com/podcasts/Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In todays episode, I get into how using AI and virtual assistants (VAs) can totally change the way you run your business. How tools like ChatGPT can help with everything—from writing up custom proposals to creating attention-grabbing social media content. I also share some hands-on tips for building killer sales pages, automating your email marketing, and even taking care of those annoying legal tasks, all with the help of AI. It’s all about saving you time and boosting your efficiency.I cant stress this point enough. Having a full-time VA is a game changer. With the right person handling your day-to-day tasks, you can focus on growing your business and doing what you love. I get into how to create irresistible offers, set up simple follow-up systems, and use podcasts to get your brand out there. Whether you’re just starting out or already established, this episode is full of real-world advice to help you grow without working yourself into the ground.CHAPTER TITLES2:50 - Using ChatGPT to Maximize Business Efficiency4:00 - Delegating Tasks with VA Systems and AI5:15 - Essential Role of a Full-Time VA for Entrepreneurs6:30 - Creating New Offers with ChatGPT7:45 - Building Effective Sales Pages9:00 - Crafting Opt-In Pages for Lead Generation10:20 - Automating Email Marketing Campaigns11:45 - Leveraging Podcasting for Brand Growth13:00 - Developing Viral Social Media Hooks14:20 - Creating Basic Legal Documents with AI15:40 - Custom Proposals for Partnerships and Collaborations17:00 - Setting Up Follow-Up Systems for SuccessConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Chris Do, a renowned entrepreneur, designer, and educator best known for his expertise in branding and digital marketing. As the founder and CEO of The Futur, a creative agency and educational platform, Chris has dedicated himself to helping creatives and business owners grow their brands and increase their impact. With a strong presence on social media, particularly Instagram, he has successfully built a substantial following through strategic content creation and innovative marketing techniques.Chris shares invaluable insights into growing an Instagram presence effectively. He emphasizes the importance of leveraging new features and creating engaging content to enhance audience retention. Techniques such as simplifying messages, collaborating with other creators, and staying attuned to current trends are crucial for success. Chris also highlights the significance of balancing valuable content with personal connection to foster deeper engagement with followers, ultimately leading to sustainable growth on the platform.CHAPTER TITLES2:12 - The Journey of Growing on Instagram3:34 - Key Strategies for Success4:10 - Leveraging New Features for Growth5:40 - The Importance of Retention7:12 - Techniques to Increase Retention9:40 - Simplifying Content for Engagement11:07 - The Power of Guest Posts12:32 - Benefits of Collaborating with Others15:06 - Understanding Organic Reach16:06 - Identifying New Trends on Instagram17:12 - Innovations in Carousel Posts18:31 - Essential Principles for Social Media Growth19:30 - Balancing Value and Personal ConnectionConnect with Chris Do:WEBSITE - https://thefutur.com/IG - ThechrisdoConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Michelle Delamor, an accomplished actress and producer, shares her insights on what it takes to create a hit TV show. We dive into everything from the initial brainstorming to the real challenges that pop up during filming. Michelle emphasizes how business and television are closely linked, highlighting the importance of teamwork in bringing a shared vision to life.As the conversation unfolds, we explore the power of storytelling, especially regarding representation and how these elements resonate with viewers. Michelle discusses the impact of music, the growth of the characters, and the fun balancing act between humor and drama that makes the show stand out. CHAPTER TITLES1:36 - Behind the Scenes of Producing the Show 2:42 - Business and TV: A Natural Fit 3:40 - The Vision for the Series 4:30 - Challenges Faced During Production 5:50 - The Importance of Storytelling 6:14 - The Show's Impact and Legacy 7:45 - Overcoming Creative Differences 8:10 - The Role of Music in the Show 9:20 - Audience Reception and Feedback 10:30 - Collaboration with Guest Stars 13:15 - The Importance of Representation 22:40 - Final Thoughts and Reflections on the Series Connect with Michelle:IG - michelledelamorConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, seasoned copywriter Kevin Rogers shares his vast expertise in the world of copywriting. With years of experience, Kevin has become a trusted voice in the industry, known for helping businesses craft persuasive, data-driven copy that converts. He discusses his journey from stand-up comedy to copywriting and how the skills of engaging an audience on stage have translated into his ability to captivate readers through effective copy. Kevin emphasizes the need for entrepreneurs to take an active role in the copywriting process, explaining that while delegating to experts is essential, business owners must provide clear direction to ensure the copy aligns with their brand voice.Throughout the conversation, Kevin highlights the common mistakes business owners make when hiring copywriters, particularly when it comes to recognizing bogus professionals. He also dives into practical strategies, such as the importance of refreshing ad copy regularly and understanding the different mindsets required when writing for platforms like Facebook versus Google. The episode wraps up with Kevin stressing that hiring a skilled copywriter is an investment that can drive significant returns, as great copy directly impacts sales and conversions.CHAPTER TITLES1:06 - Meet Kevin: A Veteran in the Copywriting Space2:40 - The Importance of Delegating Copywriting to Experts4:46 - The 90% Rule: Getting the Right Lead and Hook5:30 - How to Avoid Hiring a Bogus Copywriter7:23 - Why Data-Driven Copy Matters More Than Ever9:05 - Writing Ad Copy for Facebook vs. Google: A Different Mindset10:20 - Finding the Balance Between Selling and Creativity12:45 - Copy Tweaks That Skyrocket Conversions15:00 - Emphasizing Ad Refreshes: How a Small Boost Translates to Big Gains17:45 - Why a Good Copywriter is an Investment, Not an ExpenseConnect with Kevin Rodgers:WEBSITE - https://copychief.com/IG - TherealcopychiefYT - Copy ChiefConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Jaspreet Singh, a successful entrepreneur and YouTube star, dives into his journey from practicing law to dominating the digital space. He talks about breaking through cultural barriers and using content creation to grow a massive online following. Jaspreet shares his tips for making engaging, valuable content and how applying the 80/20 rule can really make a difference in your YouTube strategy.He also gets into how to smartly invest your YouTube earnings in things like real estate and stocks, and how to expand beyond YouTube with projects like newsletters. Jaspreet emphasizes the power of long-form content to build trust with your audience and keep them coming back for more. Whether you’re looking to boost your channel or turn your content into a full-fledged business, his advice is a goldmine for creators.CHAPTER TITLES00:40 - Welcome and Episode Overview01:23 - Jaspreet's Background: From Law to Entrepreneurship02:35 - Breaking Cultural Barriers: Secret Ventures03:39 - Entrepreneurship in Small Towns04:36 - The Growth of a Successful YouTube Channel05:58 - The 80/20 Rule for YouTube Success07:04 - Social Media Strategies: Facebook Ads vs. Content08:19 - The Power of Great Content10:45 - YouTube is Not a Business12:06 - Investing YouTube Earnings: Real Estate and Stocks13:26 - Building Beyond YouTube: Market Briefs Newsletter14:46 - Using YouTube to Test Business Ideas16:06 - The Value of Long-Form Content for Building Trust20:01 - Monetizing YouTube and Finding Sponsors22:43 - Jaspreet's Investment Strategy for the FutureConnect with Jaspreet Singh:WEBSITE - https://briefs.co/YOUTUBE - MinorityMindsetConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In Todays episode, I dive deep into one of the most critical aspects of scaling a successful business: the power of frameworks and predictability. Over the past decade, I've learned firsthand that while entrepreneurs thrive on freedom and creativity, most of the people we hire crave clear systems and processes. I share how I've scaled my companies to over 110 staff members and the mistakes I made by not implementing structured frameworks early on. I wrongly assumed that managers would naturally develop efficient systems within their departments, but I discovered that without clear guidance from the top, things can quickly become chaotic, especially in the dynamic entrepreneurial world.I discuss how essential it is to establish robust frameworks in your business from the ground up, focusing on areas that will be critical for years to come, such as social media, recruiting, and sales funnels. By creating detailed SOPs (Standard Operating Procedures) and training materials, you can significantly reduce errors, streamline operations, and make delegation much easier. I emphasize the importance of starting with a flowchart to visualize the entire process, then breaking it down into core deliverables, and finally creating comprehensive SOPs for each step. This approach not only simplifies your business but also prepares it for scalable growth, ensuring that your team is equipped to operate efficiently and effectively from day one.CHAPTER TITLES 00:45 - The Importance of Frameworks in Business02:15 - Overview of the Growth Framework04:00 - Key Components of the Growth Framework06:30 - The Role of Data in Driving Business Growth08:45 - How to Implement a Business Growth Framework11:20 - Real-World Examples of Framework Application14:10 - Measuring Success: KPIs and Metrics16:00 - Adapting Frameworks to Different Industries17:50 - Case Study: A Look at a Growing Business19:10 - Case Study: Successful Implementation of a Marketing Framework21:45 - Common Challenges in Maintaining Business Frameworks23:30 - The Role of Leadership in Framework Adoption25:05 - The Future of Frameworks in Business GrowthConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Ajit Nawalkha, a seasoned entrepreneur, author, and co-founder of Evercoach, shares his insights on building a successful coaching business. Ajit, known for his expertise in personal development and business strategy, is also recognized for his significant contributions to Mindvalley, where he played a key role in developing and expanding their coaching and training programs. His involvement with Mindvalley underscores his deep understanding of the coaching industry and his commitment to helping others achieve their personal and professional goals.Throughout the discussion, Ajit emphasizes the importance of niche marketing, the role of effective systems, and continuous learning to stay ahead in the competitive coaching landscape. His practical strategies, such as requiring deposits to ensure client commitment, provide valuable guidance for both new and experienced coaches looking to scale their businesses efficiently.CHAPTER TITLES00:42 - Introduction and Background 02:15 - The Importance of Personal Branding 04:30 - How to Attract High-Quality Clients 06:32 - Building Credibility in the Coaching Industry 07:55 - Scaling a Coaching Business 09:10 - Overcoming Challenges as a Coach 10:33 - Leveraging Social Proof and Testimonials 12:03 - Setting Up Effective Systems and Processes 13:20 - The Power of Niche Marketing 15:10 - Managing Marketing Teams and Live Events 16:25 - Why Deposits Lead to High-Quality Conversations 17:13 - Differentiating Coaching from Mentoring 19:01 - Importance of Learning from Other Industries Connect with Ajit Nawalkha:IG - RealcoachajitCoachajit.comMinvalley.com/certsConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, Dan Martell delves into the concept of "buying back time," a strategy crucial for entrepreneurs and business leaders looking to scale their ventures without burning out. He discusses his personal journey to understanding time management and introduces the core idea behind his "Buy Back Principle." Dan emphasizes the importance of conducting a time audit, delegating tasks effectively using the 80% rule, and focusing on energy management to optimize productivity. He also shares practical tools and strategies for delegating tasks, overcoming common challenges, and building a business that can operate independently of its owner.The episode highlights the mindset shifts necessary for successful delegation and scaling, featuring case studies of entrepreneurs who have implemented these principles with great success. Dan provides actionable advice for those looking to implement the Buy Back Principle, stressing the importance of starting small and gradually building systems that allow for efficient delegation. The episode wraps up with final thoughts and key takeaways, encouraging listeners to embrace the concept of buying back time to achieve sustainable business growth and personal fulfillment.CHAPTER TITLES00:45 - The Importance of Buying Back Time01:52 - Dan's Journey to Understanding Time Management03:07 - The Core Concept: Buy Back Principle04:32 - The 80% Rule for Delegation05:23 - Conducting a Time Audit06:41 - The Significance of Energy Management08:15 - How to Start Buying Back Time09:28 - Tools and Strategies for Effective Delegation10:47 - Overcoming Common Challenges in Delegation12:04 - Building a Business That Operates Without You13:22 - The Mindset Shift Required14:35 - Case Studies: Success Stories16:07 - Scaling Your Business Efficiently17:45 - Practical Tips for Implementing the Buy Back Principle19:28 - Final Thoughts and TakeawaysConnect with Dan Martell:IG - Dan MartellYoutube - Dan MartellWebsite - Danmartell.comBook - Buybackyourtime.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, I share my "Bulls Eye Method". Designed to improve the success rate of marketing campaigns, product launches, and business initiatives. The method emphasizes the importance of embracing failure as a natural part of the process, recognizing that most attempts—whether it's an ad, a landing page, or a new product—are likely to fail. By understanding this, entrepreneurs can shift their focus to testing multiple ideas quickly and efficiently, rather than investing excessive time and resources into a single unproven concept. The goal is to identify the few winners among many attempts and then double down on those successful strategies.By applying the Bulls Eye Method across different aspects of their business, from marketing to product development, entrepreneurs can increase their chances of success by rapidly iterating and refining their ideas. The overall message is to embrace speed, testing, and adaptability to achieve better results in business.CHAPTERS0:55 - The Internal Process and Belief System1:11 - The Four Quadrants of Success1:32 - Embracing Failure in Marketing2:13 - Higher Success with Warm Audiences2:52 - Avoiding Skewed Data from Close Followers3:04 - Changing Your Approach to Work3:41 - The Risks of Long Development Cycles4:19 - The Reality of Failure in Marketing4:51 - Angel Investing Analogy6:04 - Don’t Go All-In on the First Idea7:46 - The Bulls Eye Method Explained9:10 - Testing Multiple Versions for Success10:59 - Importance of Minimum Viable Product12:31 - Scaling with Speed and Efficiency13:31 - Examples of MVPs in Business14:01 - Continuous Innovation in Successful Projects14:43 - The Importance of Rapid ImplementationConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Anik Singal. A renowned entrepreneur, digital marketing expert, and author of "Don't Say That." He is also the founder of Complily, an AI-based software that scans copy to ensure it is FTC compliant. With over a decade of experience in internet marketing, Anik has built a successful career by mastering online sales and marketing strategies. His journey began as a struggling college student who, after initial failures in business, discovered the power of email marketing, leading him to create multiple successful ventures. Today, Anik is not only a successful entrepreneur but also a mentor, teaching others how to achieve financial independence through digital marketing.In this episode, Anik delves into the critical aspects of marketing compliance, focusing on the importance of avoiding misleading claims in promotional materials. He introduces the concept of "net impression," which refers to the overall message consumers take away from an advertisement, emphasizing the need for truthful and non-misleading claims. Anik discusses various types of earnings claims—both express and implied—and the risks of making unsubstantiated claims. He also provides practical advice on using testimonials without violating FTC regulations and underscores the importance of authenticity in marketing.CHAPTERS1:04 - Navigating FTC Compliance in Business1:23 - The Shocking Reality of FTC Rules2:13 - A Life-Changing FTC Investigation3:15 - The Harsh Lessons from FTC Scrutiny4:08 - Why Good Reputation Alone Won't Protect You5:19 - The Importance of Compliance in Marketing6:02 - Common Misconceptions About Marketing Practices7:00 - Selling Products While Staying Compliant7:56 - The Pentagon of Compliance: Five Key Areas9:00 - Misrepresentation: A Hidden Pitfall10:07 - Practical Marketing Adjustments for Compliance11:19 - The Power of Authenticity in Marketing13:05 - Understanding Net Impression: The Big Picture of Your Marketing Copy 14:10 - Avoiding Misrepresentation in Marketing: Why Accuracy Matters 15:03 - Earnings Claims: Four Types You Need to Be Aware Of 16:08 - Express Earnings Claims: Why They Can Get You in Trouble 17:01 - The Importance of Substantiating Your Marketing Claims 18:12 - Implied Earnings Claims: How They Can Be Misleading 19:00 - Performance Claims: Ensuring Truthfulness in Results 20:22 - Lifestyle Claims: The Risk of Promoting a Flamboyant Image 21:35 - Navigating the Fine Line Between Marketing and Misleading 22:47 - How to Use Testimonials Without Violating FTC Rules 24:10 - Practical Tips for Keeping Your Marketing Compliant 25:45 - Why Authenticity is Key in Avoiding FTC Scrutiny 27:30 - Final Thoughts: Building a Compliant and Successful Business---CONNECT WITH ANIKComplily.comDontsaythat.comIG - AnikX - Anik SingalFB - Anik SingalConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Tom Shipley is a seasoned entrepreneur and business strategist renowned for his expertise in e-commerce and brand management. With a career spanning several decades, Shipley has a proven track record of building and scaling successful companies. He started his entrepreneurial journey in the early 2000s and quickly made a name for himself by harnessing innovative marketing techniques and data-driven strategies.Shipley is best known for his role in transforming and leading iconic brands to new heights, focusing on strategic growth and operational excellence. His background includes extensive experience in financial management, team building, and navigating complex business environments. Shipley's insights into the ever-evolving landscape of digital commerce and his hands-on approach to leadership make him a valuable resource for understanding modern business practices.CHAPTERS1:14 - Introduction and Welcome2:45 - Tom Shipley’s Background and Early Career4:20 - Key Strategies for Business Success6:15 - The Role of Data in Driving Business Decisions8:10 - How to Build and Scale Iconic Brands10:05 - Financial Management and Overcoming Challenges12:00 - Innovation and Testing in E-commerce13:40 - Balancing Effective Offers with Brand Building15:30 - Advertising Strategies for Growth17:00 - Expanding Retail Presence and Strategies18:45 - Transitioning from Founder to CEO20:30 - Hiring and Team Building for Success22:00 - Mergers, Acquisitions, and Growth23:15 - Future Trends in E-commerce and Marketing24:30 - Final Thoughts and Key TakeawaysConnect with Tom Shipley:IG - tom__shipleyDEALCON LIVE - https://dealconlive.com - (Sep 23-25)Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, we explore the driving force behind the new prime video show "60 Day Hustle", highlighting its innovative blend of real-world challenges and social media strategies for entrepreneurs. The discussion emphasizes the show's focus on providing participants and viewers with practical, actionable insights to help them stand out in a crowded digital landscape. Drawing from personal experiences and stories from the show, the creator shares valuable lessons on building a distinctive brand in today's competitive environment.The episode also examines the significance of social media in modern entrepreneurship, offering advice on how to effectively use these platforms to establish a successful brand. The creator discusses ways to avoid common pitfalls, stay ahead of emerging trends, and prepare for the growing role of AI in social media strategy. Throughout the conversation, viewers are encouraged to think critically about their own digital presence and the steps they can take to make a meaningful and lasting impact.CHAPTERS1:35 - What inspired you to create the 60 Day Hustle, and how does it differ from other entrepreneurial shows?2:40 - What can viewers expect from the 60 Day Hustle?3:51 - What were some of the most surprising or challenging moments during filming?4:56 - How does the 60 Day Hustle reflect your personal journey as an entrepreneur and marketer?6:13 - What key lessons do you hope the audience takes away from the show?7:20 - How did you select participants for the show, and what qualities were you looking for?8:31 - What role did social media play in the challenges on 60 Day Hustle?9:42 - How do you think 60 Day Hustle will impact aspiring entrepreneurs who watch the show?10:38 - What has been the reaction from your audience and peers since the show was announced?11:57 - Can you share any behind-the-scenes stories that didn't make the final cut?13:02 - In today's crowded social landscape, how can an entrepreneur stand out and make an impact?14:04 - What are some mistakes you see other brands making on social media?15:23 - How should brands prepare for AI in social media?16:04 - How can I stay ahead of the curve in social media strategy?17:25 - How do you define a successful brand in today's digital age?Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, Cody Sperber, a real estate expert and social media influencer with over 2 million followers on Facebook and Instagram, discusses his journey from humble beginnings to becoming a successful entrepreneur in the real estate industry. The conversation highlights the importance of resilience, continuous learning, and strategic thinking. Cody shares insights into overcoming initial challenges, emphasizing the significance of staying focused and motivated. He also talks about the pivotal moments that shaped his career, such as finding the right mentors and balancing business with family life.The discussion delves into strategies for long-term success, stressing the need for adaptability in a constantly evolving market. Cody underscores the importance of building a legacy and leaving a positive impact through one's work. Practical advice is given for aspiring investors, including tips on identifying opportunities and mitigating risks. The conversation concludes with reflections on the future of real estate investing and final words of encouragement for those looking to enter the field.CHAPTER TITLES1:02 - Cody Sperber: The Clever Investor2:00 - Starting Out in Real Estate2:09 - Building a Personal Brand2:17 - Challenges in Early Deals3:13 - Clever Investor: A Creative Approach3:57 - Launching the Education Business4:49 - The Value of Persistence6:03 - Evolution of Real Estate Education7:02 - Diversifying Business Focus8:03 - The Importance of Singular Focus8:57 - Learning from Mistakes10:07 - Scaling with the Right Team12:15 - Lessons from Marketing Failures14:02 - Investing in Home Services15:12 - The Power of Networking and Masterminds16:29 - Finding the Right Mentors17:45 - Balancing Business and Family19:01 - Strategies for Long-Term Success20:18 - Importance of Adaptability21:33 - Building a Legacy22:47 - Key Takeaways from Successful Entrepreneurs24:12 - The Future of Real Estate Investing25:29 - Final Advice for Aspiring InvestorsConnect with Cody:IG - officialcodysperberYT - https://www.youtube.com/user/cleverinvestorLINKEDIN - codysperberWEBSITE - https://codysperber.comCODYS NEW VENTURE - https://floordaddy.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, the focus is on the upcoming Amazon Prime show that i hosted "60 Day Hustle," which premieres on August 8. The series features 12 participants competing in six business challenges over 60 days, vying for $200,000 in prizes, including $100,000 in cash. The show aims to educate and inspire aspiring entrepreneurs by providing a realistic view of what it takes to grow a business. The participants are mentored by a team of 20 experts across various business phases, with each episode dedicated to a different challenge, such as pitching, marketing, sales, branding, creating virality, and scalability.I encourage any entrepreneur or aspiring entrepreneur to watch the show for practical takeaways that can be applied to their own business endeavors. The show is presented as a blend of reality competition, education, and entertainment, designed to motivate the next generation of entrepreneurs while debunking common myths about the entrepreneurial lifestyle.1:03 - "Back in the Driver's Seat: New Show Announcement"1:19 - "Premiering August 8: Behind the Scenes of the New Show"1:43 - "Six Challenges, $200,000 in Prizes"2:19 - "Binge-Watch All Six Episodes on Amazon Prime"2:57 - "Assembling a Team of 20 Experts"3:48 - "Elimination Phases: Only One Winner"4:11 - "Debunking Myths About Entrepreneurs"5:09 - "Showcasing the Realities of Entrepreneurship"5:31 - "Key Takeaways: Learn From the Show"5:53 - "The Importance of Pitching"9:03 - "Mastering Marketing: Conveying Your Message"10:32 - "The Crucial Role of Sales"12:49 - "Branding and PR: Building Your Business Image"13:52 - "Creating Virality: Getting Mainstream Attention"14:14 - "Scaling Your Business: From Plan to Execution"Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In todays episode i sit down with Bernt Ullmann, a prominent figure in the licensing and brand management industry, often referred to as the "$6 Billion Man." Ullmann shares insights from his extensive career, including his involvement in one of the largest celebrity licensing deals with Jennifer Lopez, valued at $3.5 billion. He discusses his journey from working with Donna Karan and Fubu to partnering with Tommy Hilfiger and launching Star Branding. The conversation delves into the intricacies of licensing, highlighting its two primary forms—territory and product licensing—and the significant role it plays in business expansion.Bernt offers practical advice for entrepreneurs looking to scale their businesses beyond traditional methods like funnels and social media. He emphasizes the importance of creativity and thinking big, citing examples such as Fubu's innovative trade show strategy and Tommy Hilfiger's collaboration with Gigi Hadid. The episode underscores the potential of licensing and strategic partnerships to drive growth and reach new markets, encouraging entrepreneurs to overcome limited beliefs and explore these opportunities. Ullmann also shares resources for listeners to learn more about his work and continue their education in brand acceleration and IP monetization.CHAPTERS01:08 - Introduction to the $6 Billion Man: Ben Allman02:09 - Ben Allman's Career Highlights and Major Deals03:30 - Brand Management and IP Monetization in Fashion04:42 - The Evolution of Fubu: From $100 Million to $400 Million05:55 - Star Branding and The $3.5 Billion J Lo Deal07:08 - Understanding Licensing: Territory and Product Licensing08:35 - Practical Steps for Small Businesses to Start Licensing09:15 - Creative Marketing Tactics: The Fubu Trade Show Strategy10:31 - Celebrity Collaborations: The Tommy Hilfiger & Gigi Hadid Example12:18 - Case Study: The Jennifer Lopez Deal with Kohl's14:09 - Breaking into New Markets with Strategic Partnerships16:43 - Thinking Big: Overcoming Limited Beliefs in Business17:59 - Final Thoughts on Expanding Your Business with Licensing18:27 - Where to Learn More About Ben Allman19:00 - Closing Remarks and Future Collaboration ProspectsConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

All Gas. No Breaks. In todays episode i share insights on my hectic yet productive lifestyle, emphasizing the importance of relentless effort, extensive networking, and strategic planning. I describe my packed schedule, which often includes attending multiple events in different cities within a short time frame, and how i maximize every moment, even during travel. I attribute much of my success to consistently saying yes to opportunities and pushing myself to maintain a high level of productivity, despite the challenges of constant travel and limited sleep.I also touch on the significance of maintaining a healthy routine, including regular exercise, proper nutrition, and efficient time management. I go over practical tips for staying productive while traveling, such as scheduling calls during transit, utilizing in-flight Wi-Fi for work, and ensuring a healthy diet by arranging for protein shakes and energy drinks to be delivered to my hotel. My approach combines dedication, strategic thinking, and a commitment to self-care, which i believe are crucial for achieving extraordinary success.CHAPTERS01:13 - Welcome to Living the Red Life01:18 - All Gas, No Breaks: The Hustle Mindset01:25 - The Power of Networking and Events02:05 - From Judge Panels to Red Carpets: A Busy Week02:31 - Juggling Networking and Business Management02:53 - Overcoming Excuses to Attend Events04:00 - Going Nomad: A Strategy for Success05:01 - Lifestyle Design for Business Growth06:45 - Extreme Measures for Extreme Success07:00 - A Day in the Life: Event Hopping Across Cities08:43 - The Cost of Success: Sacrifices and Payoffs09:25 - Maximizing Opportunities Through Relationships10:52 - Managing Business While Traveling13:20 - Stacking the Day: Optimizing Every Minute16:20 - Staying Healthy and Energized on the RoadConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this podcast episode, Steve Forbes discusses the history and evolution of the Forbes media empire, starting from its origins with his grandfather, an immigrant from Scotland. He shares insights into how his grandfather built the company through determination and innovation, even during challenging times like the Great Depression. Forbes emphasizes the importance of adapting to change, particularly in response to the rise of the internet, which transformed the media landscape. He highlights key initiatives like the 30 Under 30 list, which showcases young entrepreneurial talent, as examples of how Forbes has continuously innovated to stay relevant and successful.Forbes also delves into the mindset required to navigate crises, such as the COVID-19 pandemic, which forced many businesses, including Forbes, to pivot quickly and find new ways to operate. He discusses the challenges and rewards of maintaining a prestigious brand and the need for constant differentiation in a competitive market. Forbes advises entrepreneurs to focus on understanding their customers' needs and to be prepared to innovate and adjust their strategies in response to changing circumstances. He underscores the importance of persistence, adaptability, and having a strong team to support business growth and success.CHAPTERS01:12 - Welcome to Living The Red Life with Steve Forbes02:10 - The Origins of the Forbes Media Empire03:33 - Lessons from the Great Depression04:50 - Adapting to the Internet Era06:47 - The Importance of Innovation in Business08:02 - Navigating Unpredictable Events09:40 - Entrepreneurial Mindset During COVID-1910:26 - Balancing Crisis Management with Future Planning11:30 - The Evolution and Future of Forbes13:26 - The Constant Need for Differentiation14:43 - Maintaining Momentum in Business15:56 - Advice for the Younger Entrepreneurial SelfConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In today's episode, i delve into marketing lessons drawn from Will Smith's promotional strategies, particularly in light of his recent activities. The persistence and relentless efforts seen in the marketing campaigns of Smith and Martin Lawrence for the "Bad Boys" franchise are insane. Key lessons include the need for constant promotional efforts and the benefits of maintaining a high level of visibility, even during times of controversy or fluctuating popularity. Major figures like Will Smith and entrepreneurs alike can thrive by consistently putting themselves out there and staying active in their promotional activities.The episode continues with a detailed exploration of Will Smith's recent marketing strategies. I discuss various tactics Smith has employed to rejuvenate his brand, such as a viral movie theatre visit and leveraging global promotional tours. Behind-the-scenes content is crucial and it can engage audiences by providing an insider look at the filmmaking process. Furthermore, they touch on the power of social media and celebrity partnerships in amplifying promotional reach. The podcast concludes by contrasting comprehensive marketing efforts with minimal approaches, illustrating how robust, all-in strategies can lead to more successful product launches and greater audience engagement.CHAPTERS1:12 - Introduction to Marketing Lessons from Will Smith2:18 - The Persistence of Will Smith and Martin Lawrence3:19 - Lesson 1: Relentless Effort in Promotion4:14 - Importance of Consistent Self-Promotion5:54 - Marketing Insights from Top Brands7:21 - Self-Assessment in Marketing Efforts8:47 - Will Smith’s Strategy Post-Controversy9:34 - Viral Marketing: The Movie Theatre Stunt11:00 - Global Promotion: Red Carpet World Tour12:33 - Behind the Scenes Content as a Marketing Tool 14:22 - Teasing Production Techniques15:23 - Leveraging Social Media and Other Platforms16:04 - Celebrity Cameos and Strategic Partnerships17:31 - Comprehensive Marketing Strategies18:03 - All-In vs. Minimal Effort in Product Launches Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, Victoria and Oksana, health-focused entrepreneurs, share insights on achieving peak performance and enhancing energy levels for busy professionals. They discuss practical strategies for boosting vitality, emphasizing the importance of adequate hydration, stress management, and consistent exercise. Victoria and Oksana highlight the significance of individualized nutrition, particularly the role of minerals like magnesium, in combating fatigue and supporting overall well-being. They point out that common issues such as brain fog and persistent tiredness may often be linked to underlying inflammation and nutrient deficiencies.Victoria and Oksana provide actionable tips for optimizing health and productivity, focusing on the unique challenges faced by entrepreneurs, such as managing stress and maintaining a balanced lifestyle amidst demanding schedules. They advocate for personalized health approaches, including regular assessments of hydration, diet, and mental wellness, to prevent chronic inflammation and ensure sustained energy and focus.CHAPTERS1:00 - Welcome to Living The Red Life1:22 - Meet the Guests2:10 - From Scientist to Entrepreneur3:21 - Power Duo: Dividing Roles in Business4:19 - Transitioning to Marketing and Business Growth5:18 - Key Tips for Entrepreneurial Energy and Focus5:56 - Importance of Hydration7:16 - Dehydration and Its Impact9:20 - Managing Anxiety and Stress10:50 - Structuring Self-Care into Your Day12:06 - The Vital Role of Exercise13:38 - Optimizing Nutrition for Energy14:16 - Common Nutritional Deficiencies16:30 - Understanding and Managing Inflammation18:55 - Testing and Addressing InflammationConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, I delve into the significance of strong versus weak mindsets for entrepreneurs and their teams. It begins with a discussion about the alarming increase in weak mindsets, marked by fragility and a lack of resilience, and how this trend negatively impacts both personal and professional lives. I share personal anecdotes about overcoming serious challenges like theft and breaches of contract, highlighting the importance of mental fortitude in navigating such adversities. The episode emphasizes the necessity for entrepreneurs to develop a resilient mindset, not only to achieve success and happiness but also to create a productive and positive work environment.I explore practical strategies for cultivating a strong mindset among employees and managing weak mindsets within teams. It discusses the detrimental effects of negativity in the workplace and the value of surrounding oneself with positive, strong-minded individuals. The host offers insights into handling setbacks effectively and underscores the correlation between mindset and life events, arguing that a strong mindset helps avoid a cascade of negative occurrences. Overall, the episode provides valuable guidance on fostering resilience and mental strength to better handle the challenges of entrepreneurship.CHAPTER TITLES1:06 - Welcome and Episode Overview1:54 - The $1,000 Program Giveaway2:03 - Weak Mindset: A Growing Concern3:16 - Strengthening Your Mindset for Success4:02 - Real Challenges in Business: My Experiences5:01 - The Importance of Resilient Employees6:01 - The Cost of Negativity in the Workplace7:02 - Building Mental Fortitude: A CEO’s Perspective8:30 - Handling Setbacks: Lessons from a CEO10:30 - Managing Weak Mindsets in Your Team12:08 - The Power of Positive Surroundings17:29 - Correlation Between Mindset and Life EventsConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Margarita Pasos, a prominent entrepreneur with over 6 million followers, recognized as one of People Magazine's Top 25 Most Powerful Latina Women. Margarita shares her journey from humble beginnings to building a powerful personal brand and a thriving community, especially in the Spanish-speaking market. She emphasizes the importance of authenticity, edutainment (education and entertainment), and genuinely caring for your audience to build trust and a loyal following. Margarita discusses her approach to growing a community by offering value through education, personal development, and entrepreneurial support, which has led to her success in hosting large-scale events and virtual engagements.The conversation highlights key strategies for aspiring entrepreneurs on building a personal brand and leveraging social media effectively. Margarita shares insights into creating a scalable business model, focusing on customer experience, and the importance of having a strong "why" behind your efforts. She recounts her initial challenges, including early failures and financial struggles, and the pivotal role mentors played in her growth. The episode wraps up with practical advice on finding mentors and the significance of valuing diverse expertise, regardless of age, to build a successful and resilient business.CHAPTER TITLES1:01 - Welcome and Introductions2:01 - Margarita's Journey to Entrepreneurship2:44 - Mission to Empower Hispanics3:51 - Overview of Margarita's Business Model4:48 - Building a Loyal Community5:29 - The Importance of Edutainment6:07 - From Social Media to Sales7:04 - Customer Experience and Retention7:14 - Hosting Successful Events9:54 - From Small Beginnings to Big Success11:01 - Virtual Events and Online Engagement12:28 - The Power of Personal Branding13:19 - Authenticity in Personal Branding14:40 - Overcoming Haters and Negativity15:51 - Learning from Failures16:55 - Mentorship and Continuous Learning17:46 - Embracing Age Diversity in Mentorship18:47 - Conclusion and Final ThoughtsConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Why you're not a millionaire yet. The underlying reasons why many people struggle to become millionaires. Drawing from my extensive experience in the industry and coaching numerous clients, I highlight common pitfalls such as frequent pivoting, procrastination blended with perfectionism, and an excessive focus on minor details. Consistent action, rather than constantly switching ideas or seeking perfection, is crucial for financial success. The importance of having a clear and compelling way to present and sell one's product, as many entrepreneurs fail to effectively communicate their value proposition.There are also mental and attitudinal barriers that can prevent wealth accumulation. A lack of belief in one’s potential to become a millionaire can significantly hinder progress. This mindset, combined with an inadequate work ethic and a misallocation of effort, often leads to stagnation. I highly advocate for a shift in perspective, urging listeners to adopt a confident, hustle-driven approach to their ventures. By fostering a belief in their ability to achieve substantial financial goals and focusing on high-impact actions, individuals can accelerate their path to becoming millionaires.CHAPTER TITLES1:08 - Overview of reasons for not becoming a millionaire.1:44 - The dangers of changing ideas too frequently.3:00 - How striving for perfection and delaying tasks can hinder progress.4:50 - Importance of launching products without overthinking every detail.7:02 - Why worrying about others' thoughts can paralyze your actions.8:36 - Avoid getting bogged down by minor details that don’t impact the bigger picture.9:32 - Developing effective sales strategies and presenting your product clearly.12:09 - How self-belief and mindset play a crucial role in achieving financial success.14:03 - The importance of surrounding yourself with the right people and influences.15:16 - Setting ambitious goals and understanding their impact on your actions.16:23 - Balancing hustle and smart work for achieving financial milestones.17:33 - Distinguishing between working hard and working smart to maximize productivity.18:09 - Recognizing the essential components and strategies for business growth.18:30 - Final reflections on becoming a millionaire and key takeaways from the episode.Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In todays episode, I've got Seth Soloff in the studio, co-founder of Haute Living, about his journey of navigating and evolving in the magazine industry over the past 19 years. Facing many challenges, especially with the declining popularity of print media, Seth adapted by pivoting the business model. Haute Living diversified its revenue streams, focusing more on events, digital, and social media content. They also ventured into new business areas such as launching a jet company and a real estate brokerage. Despite their efforts and continuous learning, Seth emphasizes that the evolution is ongoing, and no one ever really "figures it out," as constant adaptation is crucial for sustained success.The interview touches on Seth's strategic approaches during the COVID-19 pandemic, where they transitioned to hosting virtual events and leveraging social media for business continuity. Seth discusses their use of Facebook and Google ads, underscoring the importance of a strong backend system for tracking leads and sales to truly benefit from advertising efforts. Rudy and Seth also talk about the significance of automations, proper CRM setups, and the necessity of continually learning and evolving in the business landscape. Seth highlights how Haute Living's adaptability and innovative thinking, such as launching a new members-only app, play essential roles in maintaining their relevance and success in the luxury lifestyle market.CHAPTER TITLES1:11 - Introduction to Seth and Haute Living2:21 - The Evolution of Haute Living3:53 - Embracing Digital and Social Media4:43 - Success Stories: Private Jet Booking from Facebook Ads5:52 - The Power of Consistent Learning and Adaptation7:06 - Pivoting to Event-Based Income8:37 - Overcoming Industry Challenges10:12 - Navigating COVID: From In-Person to Virtual Events11:48 - The Importance of Flexibility in Business12:59 - Exploring New Revenue Streams: Jets and Real Estate15:31 - The Importance of Lead Generation and Tracking17:22 - Building Efficient Systems for Scalability20:45 - Lessons in Business Adaptation and Resilience21:28 - Launching the Haute Black Membership App23:09 - Final Thoughts and Contact InformationConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

The podcast episode emphasizes the critical importance of branding beyond just logos and color schemes. The host argues that true branding is about defining core values, target audience, and unique message. Entrepreneurs are encouraged to spend time figuring out their brand's identity, including what they stand for and what they oppose. A strong, distinct brand can make or break a business, influencing everything from marketing effectiveness to customer loyalty and community building.Through personal anecdotes and examples of successful brands, the host illustrates how a well-defined brand simplifies various aspects of business operations. The discussion includes the role of consistent messaging and the necessity of standing out, even if it means being polarizing. The host advises entrepreneurs to be comfortable with not being universally liked, as a clear and unique brand can lead to greater success and easier marketing efforts. The episode concludes with practical advice on creating content that reflects one's brand and continuously testing and refining brand elements to find what resonates most with the audience.2:01 - The Importance of Branding2:32 - Successful Branding Examples4:00 - Personal Branding Journey5:08 - Defining Branding7:11 - Case Study: Wes Watson7:54 - Variety in Successful Brands8:09 - Creating a Unique Brand8:49 - Reaffirming Your Brand Message10:12 - Consistency in Brand Messaging11:12 - Embracing Polarization in Branding13:09 - The Scientist's Neutral Approach14:07 - Creating a Solid Brand Foundation14:42 - Deep Work for Brand Development15:57 - Testing and Iterating Your Brand16:40 - The Power of ContentConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Today I've got Brad Sumrok in the house. Termed "The Apartment King". We discuss the conventional wisdom surrounding education and real estate investment. Brad explains how societal norms lead many to unquestioningly spend large sums on a traditional college education, only to find limited job prospects afterward. Reflecting on his own experience, Brad details his journey through the corporate world, achieving degrees and following the expected path until it left him unfulfilled and financially insecure. His turning point came after reading Rich Dad Poor Dad, which inspired him to explore real estate as a viable alternative to traditional employment.Brad shares how attending seminars and seeking mentorship transformed his career, allowing him to amass a portfolio of over 7,800 apartment units. Initially intimidated by large real estate deals, he emphasizes the importance of starting small and gradually taking on bigger projects. His story highlights how multifamily properties, starting with a 32-unit building, offered a more streamlined and profitable path than single-family investments. He also underscores the value of investing in oneself through education and networking, as these personal investments often yield higher returns than any single asset class. The episode stresses the power of community and continuous learning in achieving long-term success.CHAPTER TITLES1:16 - Brad's Background and Real Estate Journey2:29 - Initial Real Estate Exposure3:04 - First Real Estate Conference Experience4:02 - First Investment: From Single-Family to Multifamily4:44 - Scaling Investments: Raising Capital and Larger Deals6:10 - Financing and Management of Large Multifamily Properties6:52 - Transition to Education and Mentorship8:21 - Building a Community and Event-Based Learning9:04 - Challenges and Relationships in Business11:38 - Mindset and Lessons from Large Deals14:13 - Community Impact vs. Individual Success17:51 - Is Real Estate a Great Investment?18:37 - Investing in Yourself: The Key to Success18:53 - Closing Thoughts & EncouragementConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In today's episode I delve into the three phases of lead generation: cold, warm, and ultra-hot leads. Cold leads are those who are unfamiliar with your brand, requiring substantial effort to convert. Warm leads are somewhat familiar with your offerings and have a higher likelihood of conversion, while ultra-hot leads are highly engaged, long-term followers or previous customers ready to make a purchase without much convincing. I cover the importance of transforming cold leads into warm and eventually ultra-hot leads through strategic content creation, effective marketing, and maintaining strong customer relationships.This episode will give you practical steps to increase lead quality and conversion rates, such as creating viral content, optimizing ads, and engaging in joint ventures. Also one that people often overlook is the need for compelling offers and consistent branding to attract and retain leads. By nurturing leads through valuable content and building a loyal community, businesses can achieve higher conversion rates and customer loyalty. I give some examples from various industries, including MLMs, to illustrate the process of turning cold leads into super fans, highlighting the significant revenue potential and customer retention benefits of this approach.CHAPTERS1:31 - The Importance of Lead Generation 2:34 - Challenges with Cold Leads3:09 - Transitioning from Cold to Warm Leads 3:43 - Benefits of Warm Leads 4:09 - Defining Red Hot Leads 5:12 - Strategies to Increase Hot Leads 6:31 - Building a Brand Ecosystem 7:14 - Converting Interest to Engagement 8:23 - Nurturing Leads to Super Hot Status 8:29 - Effective Lead Capture Methods 10:20 - Generating Traffic for Lead Capture 12:25 - Importance of Content Quality 12:57 - Engaging and Retaining Followers 13:36 - Creating Super Fans and Community 18:58 - The importance of building celebrity statusConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Jeffrey Hayzlett, an American businessman. Formerly the chief marketing officer of the Eastman Kodak Company, and now the CEO of The Hayzlett Group.Entrepreneurs often fall into the trap of saying yes to everything without considering the ROI and opportunity cost. Instead, they should focus on five key tasks daily and ensure enough time is allocated for these priorities. The discussion also highlights the shift in content strategy from simply gaining eyeballs and ears to capturing hearts and minds, stressing the importance of reaching the right audience with valuable content at the right time.Jeffrey shares his journey of acquiring over 200 businesses and scaling them efficiently by leveraging acquisitions for rapid growth. He underscores the significance of understanding the problems a business solves for its customers and maintaining a firm grasp on the company's value. He also discusses the need for entrepreneurs to build systems that support scalable growth, akin to the McDonald's model. The conversation touches on the importance of data in decision-making, particularly for larger companies, and the benefits of having a strong, capable team to support business operations.CHAPTER TITLES1:21 - Welcome Jeffrey Hayzlett 1:46 - Quick Overview of Jeffrey's Accomplishments 1:55 - Driving Businesses and Leading C-Suite Network 2:31 - Blending Corporate and Entrepreneurial Marketing 2:52 - Journey and Bumps Along the Way 3:20 - Scaling Through Acquisitions 5:27 - Hustle Versus Working Smarter 5:58 - Automate, Delegate, Eliminate10:02 - Learning from Data in Big Companies 11:52 - Building Scalable Systems 13:24 - Importance of Team Dynamics 16:19 - Entertainment and Business Similarities 17:51 - Becoming a Media Company 18:41 - Content Drives Community Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

The crucial debate between organic and paid advertising. Paid ads are quicker and more predictable results, but organic has the potential to produce an even higher roi. Paid advertising allows for consistent traffic flow and scalable sales, which are essential for building a real business as opposed to a hobby. Paid ads provide control and predictability, making it easier to achieve revenue goals and demonstrate profitable acquisition channels, a critical factor when selling a business to potential buyers. Organic growth, while valuable in the long run, is less predictable and takes longer to yield significant returns.Successful businesses need a balance of both paid and organic strategies. While paid ads offer immediate returns and scalability, organic content is a long-term investment that enhances brand value and trust. Effective paid advertising requires testing, optimization, and a solid product or service. By understanding and leveraging both paid and organic methods, businesses can achieve sustainable growth and improved valuations.CHAPTER TITLES1:17 - The Importance of Both Paid Ads and Organic Growth 1:50 - Why Paid Ads are Essential for Business Consistency 2:51 - Comparing Paid Ads to Organic Growth4:03 - Analogies: Paid Ads vs. Organic Growth4:29 - The Challenges and Benefits of Paid Ads 5:10 - The Long-Term Value of Organic Growth6:17 - Building a Balanced Strategy 6:56 - Organic Growth as a Long-Term Strategy 7:15 - Paid Ads and Business Valuation 8:44 - Examples of Big Brands Using Paid Ads9:10 - The Role of Different Types of Paid Traffic 10:39 - The Myth of Affording Paid Ads 11:58 - Personal Success Stories with Paid Ads12:42 - Integrating Organic Growth and Paid Ads 12:56 - Creating Viral and Branded Content for Organic Growth14:33 - The Importance of Testing in Paid Ads 14:51 - Guidance for Members on Paid and Organic Strategies 16:06 - Summary and Final Thoughts on Paid vs. OrganicConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In today's episode we have Ben Press, someone who found some of the greatest stars we have seen in our favorite movies. One he is most known for is securing a role for Amanda Seyfried in "Mamma Mia!" despite initial resistance from the studio, highlighting the importance of persistence and leveraging trusted relationships. He emphasizes never taking no for an answer and building authentic connections that can facilitate achieving significant goals. This mindset, which was crucial in his career as an agent, enabled him to navigate the industry successfully and secure major opportunities for his clients.In the discussion, Ben also delves into his transition from talent representation to the world of entertainment technology startups. He talks about his involvement in ventures like Russell Wilson's TraceMe, which was later acquired by Nike, and his advisory role at Cameo. He explains how celebrities have become more accessible for brand collaborations due to economic changes in the entertainment industry and shares insights on how entrepreneurs can leverage celebrity partnerships for brand growth. His approach combines understanding target demographics, vetting potential celebrity partners, and structuring equity deals to benefit both parties.CHAPTER TITLES1:00 - Introduction and Guest Overview2:08 - From Mailroom to Agent: Ben's Career Journey2:30 - Working with Hollywood Legends3:00 - Packaging America's Next Top Model and Mamma Mia 3:45 - Pivot to Entertainment Tech Startups 4:20 - Leveraging Celebrity for Business Growth 5:00 - Evolution of Celebrity Brand Work6:10 - How to Engage Celebrities for Your Brand7:25 - Vetting and Selecting the Right Celebrity8:45 - Structuring Equity and Compensation Deals 10:15 - The Importance of Fast Decisions in Celebrity Deals 11:00 - Activations and Fundraising with Celebrities 12:21 - Creating Authentic Celebrity Partnerships 13:08 - Case Study: Landing Amanda Seyfried for Mamma Mia 16:23 - Lessons in Persistence and Relationship Building 18:10 - Strategies for Effective Asks 19:27 - Encouraging Staff to Overcome 'No' Responses 20:41 - Turning 'No' into 'Maybe' and 'Maybe' into Meetings Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

QUESTIONS1:37 - What has been your biggest challenge in growing your business online and how did you overcome it?2:32 - How do you stay motivated and inspired in the face of setbacks?3:28 - What is a breakthrough moment that significantly changed your business trajectory?4:13 - How do you balance your personal branding with company branding in your marketing strategy?5:05 - I'm struggling with creating viral content that resonates with my audience. What is your secret?5:34 - How do you leverage influencer marketing to boost your own brands' visibility?6:05 - What strategies have you found most effective for scaling your ad spend profitably on social media?6:51 - What's the best way that you identify and capitalize on emerging trends in digital marketing?7:54 - How much do you pay attention to data analytics and how does it play a role in your decision-making in your business?8:45 - Can you share a story about a successful collaboration you've had with a celebrity or influencer?9:21 - What is the best way to establish trust in your brand?9:55 - I'm building my first sales funnel. What are the key elements of a successful sales funnel in your experience?10:43 - We're struggling to keep customers. How do you approach customer retention and loyalty in your brand and business?11:50 - I'm just getting my start in digital marketing. What is one piece of advice you would give me right now?12:39 - How do you look at and measure ROI of all of your marketing campaigns?12:57 - What's your approach to content creation and distribution across all of your different platforms?13:34 - How do you manage and motivate a large team to achieve high performance?14:39 - What do you think will be the biggest change in the next five years in the digital marketing and social media space?15:03 - A couple of bad reviews have set our business back a lot. How do you handle negative feedback or criticism about your brand online?16:31 - What is the most valuable lesson you learned from your worst failure?Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter FULL TRANSCRIPT0:00Rudy, what is the most valuable lesson you learned from your worst failure?0:04I think probably the biggest lesson, which is kind of ironic is I'm struggling with creating viral content that resonates with my audience.0:12What is your secret?0:13Something I've learned from a lot of people that are very successful on socials is just like, what do you think will be the biggest change in the next five years in the digital marketing and social media space?0:24The next five years, biggest change will probably be, we're already ahead.0:28I would say we've been doing it over 18 months now.0:31I think it's gonna change how content's made, how content's produced the ability to create content.0:37I think that's gonna be the biggest change.0:38It's a good question too.0:39I think a breakthrough...

Larry Namer, a veteran in the entertainment industry known for his work with E! Entertainment Television shares his journey of building a multi-billion dollar network from scratch. He highlights the challenges faced and the innovative solutions implemented to overcome financial constraints. Recounting how his team started the network with just $2.5 million, he explains how they maximized resources and leveraged high-quality content like movie trailers and popular shows such as "Talk Soup" and "Howard Stern." He emphasizes the importance of hiring people smarter than oneself and constantly reassessing business strategies to stay relevant and successful.Larry also discusses the role of the Kardashians in turning E! into a global brand, crediting Kris Jenner's strategic guidance in their rise to fame. Reflecting on broader principles of entrepreneurship, he advises listeners to balance passion with practicality, prioritize time management, and stay adaptable to changing environments. His experience extends beyond the U.S., having created successful shows in China and Russia, demonstrating that effective storytelling transcends cultural boundaries. The episode provides valuable insights into the entertainment industry and entrepreneurial wisdom from his extensive career.CHAPTER TITLES0:48 - Welcome Larry from Entertainment TelevisionIntroduction of the guest, Larry, and his background in entertainment television.1:21 - The Origins of E! EntertainmentLarry shares the story of how E! Entertainment was founded with his partner Alan.2:59 - Innovating on a Tight BudgetThe innovative strategies used to start E! Entertainment with limited funds.4:08 - The Role of Interns in Building E!How interns from UT Austin contributed to the early success of E! Entertainment.4:55 - Talk Soup and Early SuccessesThe creation of "Talk Soup" and its impact on the network's growth.5:47 - Leveraging High-Quality ContentHow E! used movie trailers and other content to attract viewers.6:26 - Global Success and Comcast AcquisitionDiscussion on E!'s growth into a global brand and its sale to Comcast.7:00 - Strategic Hiring and Talent SelectionThe importance of hiring the best hosts and how it contributed to E!'s success.9:50 - Achieving Success in the Asian MarketLarry's experience with writing and producing a sitcom in China.10:53 - Key Lessons for EntrepreneursThree crucial lessons for entrepreneurs from Larry's career.12:09 - Balancing Passion with PracticalityThe need to balance passion projects with financial viability.16:50 - The Reality of Reality TVInsights into the behind-the-scenes workings of reality television shows.18:41 - The Importance of AdaptabilityEmphasizing the need to adapt to changing business environments and technologies.Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this podcast episode, i delve into the world of disruptive brands, exploring the transformative impact of billion-dollar companies on various industries. Through examples like Liquid Death's unconventional approach to selling water or the paradigm-shifting clash between Netflix and Blockbuster, the narrative unveils the power of innovation and adaptation in driving success. These stories underscore the importance of agility and foresight in navigating turbulent economic landscapes, urging entrepreneurs to seize opportunities and pivot swiftly to meet evolving consumer demands. By dissecting the strategies and philosophies behind these disruptive giants, this episode offers invaluable insights for aspiring entrepreneurs seeking to carve their own path in an ever-changing business landscape.CHAPTERS1:33 - The Need for Speed: Staying Ahead in Disruptive Markets2:32 - Uber: A Case Study in Industry Disruption3:51 - Netflix vs. Blockbuster: The Evolution of Entertainment5:46 - Airbnb: Transforming Travel and Hospitality7:58 - Impossible Foods: Redefining the Meat Industry9:53 - Spotify: Revolutionizing the Music Business12:00 - Warby Parker: Changing the Way We Shop for Glasses13:09 - Robinhood: Democratizing Stock Trading14:56 - The Power of Disruptive Brands: Lessons for Entrepreneurs15:59 - Liquid Death and the Art of Branding Innovation16:30 - The Speed of Disruption: How Fast Is Fast Enough?17:24 - Creating a Billion-Dollar Brand: Strategies for SuccessConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Paul Fisher, a Supermodel agent, that has represented some of the biggest stars in the industry over several decades. From Naomi Campbell to Stephanie Seymour, his roster boasts iconic names that have graced the covers of top magazines and walked the most prestigious runways. With a knack for spotting talent and brokering multi-million dollar deals, Paul's influence extends beyond the modeling world into the realm of social media, where he now navigates the landscape of influencers and celebrities.Transitioning seamlessly into the digital age, Paul recognizes the shifting dynamics in the industry, where social media metrics often hold as much weight as traditional modeling accolades. His approach emphasizes not just star power, but also the values and impact of the personalities he manages. Fisher's insights into the convergence of celebrity, brand influence, and entrepreneurial endeavors offer a unique perspective on navigating the ever-evolving landscape of fame and commerce. Buckle up, this is a juicy one!CHAPTERS1:06 - Introducing Paul Fisher, Supermodel Agent 2:32 - Navigating Celebrity Influence: Building Brands in a Changing Landscape 4:55 - The Future of Brand Deals: Strategies for Beginners 8:16 - Harnessing Celebrity Influence for Startups: Strategies for Success13:39 - The Role of Philanthropy in Branding: Creating Conscious Celebrity Partnerships 15:44 - The Impact of Influencers: Shaping the Modern Fashion Industry 18:01 - Building a Successful Business: Key Principles for Entrepreneurs 22:01 - Paul Fisher's Journey: From $10K to Over $300 Million in Deals 23:07 - The TV Show Legacy: Exploring "I Can Make You a Supermodel" 24:31 - Unveiling "Confessions of a Modeling Agent": Insider Stories from the Fashion World Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this podcast episode, I delve into the psychology of buying and selling, unraveling the mysteries behind pricing strategies and consumer behavior. To help you understand, I draw from parallels between the automotive industry and product pricing, emphasizing the critical role branding and perceived value play in driving consumer decisions. The importance of aligning pricing with the buyer's journey and psychological triggers, which will hopefully shift your perspective and force you to tailor their marketing strategies accordingly.Another key concept I cover is the stages of buyer awareness, from the unaware masses to the committed customers, advocating for a nuanced approach in messaging and content creation. By understanding where potential customers fall within this spectrum, businesses can craft targeted campaigns and offers that resonate with their specific needs and preferences. CHAPTERS1:08 - Understanding Pricing Psychology2:07 - Analogies from Everyday Shopping3:50 - Matching Sales Processes to Products7:05 - Simplifying the Sales Process8:13 - Tailoring Touch Points to Product Value9:50 - Webinars and High-Ticket Sales11:08 - Drop-off Rates and Sales Funnels12:09 - Matching Price to Purchase Process15:08 - Perceived Value and Branding16:30 - Elevating Product Perks and Brand Strength18:36 - Brand Effect on Price19:50 - Adding Value: Ideas and Implementation22:02 - Navigating Buyer's Awareness Stages24:20 - Tailoring Sales Approach to Buyer JourneyConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter