Sun Tzu's "Art of War" is one of the greatest strategic manuscripts ever written. The core principles apply just as well to combat as they do to life, business and relationships. Here's how to apply Sun Tzu's wisdom to your online business for lasting success.

Recently I've had an opportunity to sit across the virtual table from one of the highest paid super-affiliates the internet marketing space has ever seen and ask them - what's the #1 thing you do responsible for making you 7 figure affiliate commissions? He spent the next 40 minutes explaining to me the most important thing that made him a super-affiliate.

Would you like to know half a dozen instant fixes you can apply to your emails to double your clicks? Then you're going to love this episode where I grill the Godfather of email marketing - Matt Bacak - on what he learned about squeezing more clicks that convert from his email lists after conducting over 8,000 email split tests!

By the age of 12 I was 5.2" and 35 pounds overweight. To make it easier on me, my parents convinced me it wasn't my fault. They said I had a fat gene. My father grew up chubby. His mom had a huge badonkadonk. And her father was a fat ass too. That kinda sorta worked. Until I got tired of being THE fat kid. These days I'm 5.9" and I weigh 160 lbs. Would you like to know how I got rid of my belly tire and man boobs in spite of my fat gene and slow metabolism?

Most people watch TV because it's a drug. It numbs the pain after another hard day at work. TV = escape. Just like any other, I love binging TV shows. But I make sure I binge the RIGHT shows. Here are the 11 TV shows to binge to become a better marketer

My next guest is a New York Times best-selling author. Ron Douglas built a multiple-six figure income in obscure little niches using a weird list building model that gets him buyer leads without actually selling anything. Stream this episode to find out how to cook a passive six figure income with list building.

4 years ago Ben Martin set out on a journey that would entail lots of trial and error. He started a YouTube channel that failed. He built a network marketing organization that caved in when he lost his only source of traffic. He paid thousands of dollars to coaches that never delivered. But eventually he would succeed at living the list building lifestyle. Ben shares how he's making six figures exclusively with email and even breaks down his exact email writing system!

Igor's hosting one of the leading experts in internet network marketing. The chief marketing officer of Elite Marketing Pro, Ferny shares his thoughts on the state of Network Marketing today.

Information marketing is the single best way to get rich from home. Two reasons: First, it’s highly profitable. Second, it’s one of the fastest ways to make a positive impact on someone else’s life. If you’re the kind of person who appreciates the idea of having an obscenely-profitable business that helps a lot of people - you’ll love this episode

With online video consumption going up 60% year to year YouTube ads are quickly becoming the go-to strategy for internet marketers. Personally, I'm still trying to figure 'em out. But I know someone who has all the answers about YouTube ads. His name is Tommie Powers, but he's knows as Tommie Traffic. Let Tommie give us the 101 on YouTube Ads in the all new List Building Lifestyle!

How do you get other people follow you into a new opportunity? That's the question every network marketer, affiliate marketer and business opportunity marketer asks themselves. My next guest launched 2 network marketing companies, wrote 2 books and 1 education company with a biz opp attached to it. Peter Wolfing, the founder of Easy1UP, Wealth Center and UEconomy shows you how to lead!

One of the biggest benefits of running a list building podcast is that you get to pick the brains of some of the smartest marketers on the planet. My next guest is an internet marketer operates beyond the cutting edge. He makes forward-thinking marketers look like they’re stuck in the Stone Age! His name is Armand Morin and today I’m going to pick Armand’s brain about escaping the 9-to-5 rat race and building a thriving home business.

Starting out online, promoting products as an affiliate felt like pushing a 16ton rock up the Trump Tower staircase. I couldn’t get anyone to listen, let alone buy anything! Getting rejected as many times as I had conditioned me to feel like a beggar. Eventually, I would make a belief-switch that would instantly turned the table. People went from rejecting me to begging me to sell them. Find out what happened to me in the all new List Building Lifestyle.

Couple of weeks ago I attended a productivity workshop in Toronto hosted by my friend Craig Ballantine, the author of the Perfect Day Formula. Craig is a productivity genius and a serial entrepreneur. By the end of the day, I walked out with 5 life-changing insights I wish I knew when I started. I lay them down for you in this episode.

Next time you’re at a marketing event, walk up to the first person you see and ask them “if there was a big red button you could push that would solve the biggest problem in your business, what would that problem be?” 9 times out of 10 you’ll get the same answer - “traffic!” Chris Munch of PressCable.com walks you through the "traffic red pill" that may solve this problem for you for good!

The anniversary 200th episode of the List Building Lifestyle is one for the books. My guest is a published author with over 80 books behind his belt. Gary Benciavenga, who’s widely considered one of the best copywriters alive, is honored to call our guest a friend. Bob Bly is one of the world’s most sought-after copywriters. Today he's breaking down the Agora Email Model he uses in his highly-successful businesses

Another episode where Igor makes the case against Facebook ads. This time, it's about inflation that's occurring as we speak due to Facebook running out of newsfeed space.

Online income opportunity space is awash with idiots. For every hardworking student I've ever worked with, I've had at least a dozen biz opp junkies. Just for kicks, I've decided to nominate the most hard-core biz opp junkies I've come across for an award. Here are the first 5 biz opp junkies nominees of 2018.

Ever tried a method that didn't work? And did that method work for other people? At least SOME people? So you tried again... and again... and again... Until you ran out of time, money, patience or all of the above? Congratulations. You're a "Method Munkee" and you need to know this.

I've learned more from reading books than I ever learned from mentoring and info products. As a result, I put more value on reading than on any other learning activity. Yes, even podcasts (which are mostly entertainment) and coaching, on which I spent over $500,000. I don't enjoy reading. And I don't have more time than the average internet marketer to read a lot. I succeeded, because I figured out the most effective way to make books help me achieve my goals. Here's how I did it.

Policemen are not good salesmen. This phrase perfectly sums up the issue of authority in marketing. Contrary to popular belief - authority is not coercion. It's not high-pressure sales tactics. It's about safety, comfort and empathy. Steven Washer, the authority on authority, explains how it's done!

Are crypto biz opps dying? What future holds for crypto income opportunities in 2018?

4 specific things you can say on your next sales call, webinar, VSL, Facebook LIVE or networking event to push your prospect off the fence.

Your conversion rate is in direct proportion to how likable you are. Here's 2 unusual ways to help people like you... or at least hate you less.

Perhaps one of the most frustrating thing about being an internet marketer is constantly getting stuck in an awkward situation where you offer your prospect an opportunity to improve their life which they refuse to grab. Here's why it happens and what you need to do in order to push people off the fence faster.

Who said you have to "chase" customers? Why can't they come to you instead? Better... Why couldn't they be already pre-sold on working with you when they show up on your "door step?" My buddy Tyson Zahner believes that's EXACTLY how it's supposed to be. And he shares his 5 step attraction system to making it happen!

Social media's all the rage. Flakebook, twatter, instablab, snagchat etc Marketing experts are raving about social media lead generation tactics like its the best thing since turkey bacon. I beg to differ. But wait... this episode is not just another rant. This time - it's all backed up SCIENTIFICALLY.

Starting out we're focused on the product. We want the best product that's easiest to sell. We want to market a superior product. Something we can believe in. Something we'd be proud to put our name on. But that's a mistake. Product comes second to marketing. What matters more than the product you're selling is how you sell it. This episode of the List Building Lifestyle describes the exact steps to follow in order to successfully market any product

One of the most common mistakes I see is marketers judging the quality of their list based purely on their open rates. Huge mistake. In fact, open rates are often irrelevant. Discover what your email open rates truly mean and how to know whether or not you're doing well on your email marketing efforts

Books are the fastest way to improve your life. Because there's always going to be someone who experienced your problem and solved it and wrote a book about it. Books are also cheap. Compared to mentoring, info products and seminars - they're the lowest priced education. The downside - there's so many books out there, there's not enough time to read 'em all. So you have to be picky. And careful not to read the wrong books. Here's the 10 books I found most helpful throughout 2017 when it comes to marketing, self-help and entertainment value

Are you sending too much email? Or are you not sending enough? Hard to know, because some experts say you shouldn't spam your list more than once a week. While others (like me) insist on following up with your list every day. So which one is it? And what's the right approach for YOU?

There's no such thing as one size fits all traffic source. Solo ads are no exception. Sometimes its just not a good fit. If you're unsure whether solo ads are for you, stream this episode to discover the 9 reasons why you shouldn't buy solo ads. If any of these apply to you, don't waste time with solo ads.

Most solo ad marketers track optin rate at best. Some because they're lazy. Others because they don't know how to track beyond the squeeze page. Discover the only 3 metrics that matter with solo ads and the software I recommend to track your solo buys.

For years now there's been an ongoing argument between two schools of thought: 1st school of thought says Email still rules. 2nd school of thought insists that Facebook is the new king of the hood and email is on it's way out. To settle this, I went out searching for scientific data (besides my own conversions). I scouted the internet for months and finally came across a study that clears all confusion.

Did you know there's solo ads and then there's ezine solo ads? And that these aren't one and the same? The difference is... Solo ads are click-focused and super volatile. While ezine solo ads are wider, broader, more flexible and often give you lower cost per click? Tune in to this week's List Building Lifestyle with my guest Charlie Page to discover how to use ezine solo ads to grow your list fast and cheap

BitCoin is all I hear these days. My facebook feed is flooded with crypto posts. It's crypto-this and bit-that. And what's even more interesting... There's a ton of new BitCoin Biz Opps too! This calls for a quick crash-course on how to promote BitCoin Biz Opps with Solo Ads!

I hate social media.   It takes up a lot of time but offers a low ROI. If at all.   For most people - it's a nice way to stay busy. Bad way to get customers though.   I can't, however, ignore the fact that SOME people make a great living on social networks.   Like my buddy Ben Oberg - an Instagram marketer.   That's why I decided to get him to spill the exact system he's using to profit with Instagram for you.

One of the most common reasons that causes drops in email CTR is formatting. I don't care what you're selling and I don't who your target market is - your email formatting matters. Discover the 5 golden formatting rules you need to stick by in order to get high CTR on all your emails.

What's the definition of "passive income?" It's when you don't have to work and you still make money. Is passive income possible? According to all the VSLs and Gurus - it's the easiest thing in the world to attain (if you know their secrets lol!). But according to my experience - passive income doesn't exist. But there's something I call "near-passive" income. And it's the next best thing!

What if I said you may be overpaying for your traffic a good 20%-50%? And what if I said you've been doing since the very moment you got into solo ads? Not only that, what if while you're overpaying - you're also being sold the WORST solo ads traffic? Yeah... it's not pretty... Discover how you're being ripped off when you're buying solo ads in this episode

Solo ads are a dream for affiliate marketers. It's an instant way to get traffic for virtually any affiliate link. But, there's some dangers you must be aware of. In fact, there's 3 ways to promote affiliate programs with solo ads. Discover all three methods in this mind-blowing episode!

I talk to a lot of solo ad newbies. The #1 question I get ALWAYS is "Igor, how do I get started with solo ads?" Turns out, what stifles most people about solo ads is not having a specific getting-started blueprint for action. And that's what I'm giving you in this episode of the List Building Lifestyle

How do you get someone to want to buy from you? Before marketing... Before selling... Before making an offer... You have to shake them out of their trance. The prospect is swamped with advertising messages each day. There's so many ads coming their way at any given time - they learned to tune them out. Yes, that includes you too, bucko. Your ads, copy and offers aren't even registrering with your prospects. Discover how to "show up" in your prospect's world in a way that wakes them up from sleep-walking and gets them to pay attention to you.

You’ve been trained since birth to be a mindless drone. Do this, this happens. Its all cause and effect, they said. All you had to do was to stay in line and follow the simple directions. And as you move along through the long tunnel, you knew that eventually you'd see the light. But then you tried to make money online and found out its not as straightforward as your SATs. How is online marketing different from everything you've attempted in your life before? And what's the secret to cracking the code once and for all?

Here's the cold hard truth: Your prospect doesn't care. She doesn't care about you. Your product. Your life or anything it. All she cares about is... "Can you solve my problem? And if you can - HOW?" Here's how to answer this question in a way that gets people to want to learn more about what you do.

If you're anything like most people I talk to - you hate selling. But you want to be rich. That's like wanting to have sex but hating to date. You can't do one without the other (excluding prostitution, of course). Anyway - selling is important. But there is a way to do it without being a sleazy a-hole.

It’s the most important part of your email. Get it right and your list will reward you with opens, click and sales. Blow it and kiss your profits good bye! Are you making these common subject line mistakes?

It's ugly, but it's the truth. And you deserve to know it. If you're buying solo ads - I guarantee you’re being ripped off right now. How? There's 4 ways solo ad scammers are taking you for a ride. Discover how they're doing it in the all new List Building Lifestyle.