Television isn’t dead. Find out exactly how and why your brand should be utilizing television ads to boost your marketing strategy. Nik and Moiz chat with Juhi Pikale (VP of Performance Marketing at Fabletics) and Austin Santino (Client Development for Tatari) about the ins and outs of TV advertising, including the differences between various platforms, the pros and cons of using various targeting strategies, and which creative approach is best for different stages of development. Should you go broad or targeted? What’s the difference between linear and streaming? Which format should you test creative on first? Stay tuned as Juhi and Austin debunk some common myths about TV advertising and share their insights like how much you should really be spending on your ads.   00:02:09 - When Does TV Testing Make Sense for Brands? 00:11:43 - Will AI Win or Lose in the AI Arms Race 00:13:08 - Fabletics: Broad or Targeted Marketing? 00:18:57 - The Shocking Cost of TV Ads 00:20:18 - Breaking the Myth of TV Advertising Costs 00:25:12 - The Impact of Celebrity Content 00:29:06 - Marketing Hill I Will Die On 00:34:35 - The Rise of DTC Brand Integrations 00:39:27 - The Cost of Streaming vs. Linear TV 00:46:54 - Maximizing TV Campaign Success: Key Elements to Consider 00:48:25 - Effective TV Advertising Strategies Revealed 00:53:44 - Teaching Story to Your Team 00:58:25 - Moonshots: Would You Eat Lab-Grown Meat?   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.  Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali Follow Juhi:  LinkedIn: https://www.linkedin.com/in/juhi-p-91b35449/ Follow Austin:  LinkedIn: https://www.linkedin.com/in/austin-santino-26b114112/   Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.  Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands

How did one of Amazon’s best-selling nutrition companies just get blacklisted from the site?   Nik and Moiz discuss the real reason Bloom Nutrition just got the boot—and turns out, it’s not *quite* as bad as you think… which honestly might make this story crazier. Then, meet the #1 bestselling brand on Amazon you’ve probably never heard of. Why’s this bedding giant making Moiz have an existential crisis? And how can business owners live with the fear that they're not doing enough?  Later, Nik and Moiz discuss what the buyout of Hostess to Smuckers means for the snacking industry.  Are we finally done with kale chips and other healthy snacks that taste like shit? If the guys have a say in it, yes, yes we are.    Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

If you paid for it, you should be making the most of it. So are you getting your money’s worth from your paid advertising? Don’t worry— Nik and Moiz are here to dissect the ins and outs of exactly what you should (and should not) be getting out of your paid social strategy.  The guys break down the importance of setting up a proper Facebook funnel, explain why comment moderation is the crux hold of any paid social strategy, and unveil exactly how much you should be spending on creative.  So, tune in to find out their best advice for moderating internet trolls, the 5 aspects of paid that will absolutely make or break your DTC brand, and their unfiltered thoughts about the actual effectiveness of creative.    Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Want more advice? Check out the Limited Supply YouTube page for more insider tips.   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

How can you harness the power of has-beens for your brand?   This week the guys are exploring the hidden world of infomercials—and explaining why they’re one of the most underutilized— and best— forms of validation for your brand.  Nik and Moiz also unveil their best tips for creating a killer landing page, including the top five things you absolutely must do to ensure it converts. If you aren’t incorporating things like buy now, pay later options, price per unit, or fail-safe options, then you cannot afford to miss this episode. Plus, what are the most valuable lessons the guys have learned from working with affiliates? And what percentage of your cut should you be promising them? Tune in to find out!   0:00 The Agenda 2:39 Affiliate Marketing 19:00 Infomercials 27:42 Landing Pages   Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

You have DTC questions, they have answers. Nik and Moiz are fielding all of your top listener questions from their Slack chat. Tune in to find out answers to all of your burning DTC questions.  Do you need to worry about AI’s impact yet? What should your first hire be? What percentage of revenue should you target from upsells and cross-sells? And why is Moiz all in on Pinterest ads? Because seriously…. he might be the only person left on Pinterest at this point.  Plus, what are the three tools you absolutely must have if you’re limited on time and resources bootstrapping your brand? And don’t forget to join their Slack group if you’ve got questions you want to see answered!   Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

Does iOS 7’s new privacy and tracking protections spell disaster for SMS, affiliate link, and email tracking measures? Or is this not as big of a deal as it initially seems?  Moiz and Nik are dissecting the latest in D2C news, including how Amazon is pushing to reduce the number of boxes by creating their own packaging… because we all know that Amazon cares deeply about the environment, right? Then, what happened to Allbirds? And how do one-hit-wonder brands break free from the constraints of their staple products and successfully launch new offerings without going for broke? Plus, the boys tackle fashion's latest major acquisition of brands like Michael Kors, Jimmy Choo, and Versace.   Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

What kind of C-Suite morons divulge their entire Black Friday strategy to the world for free? Our two morons, that’s who. And that’s why we love them. Nik and Moiz are opening their entire Black Friday playbook, and it’s loaded with some of the most valuable advice they’ve ever dropped on the pod before. And honestly? We’re not sure how they’re gonna stay in business after this one. Don’t miss out on their top tip on bundling products like a pro, how to optimize your landing page for upsells, and how often you should be sending out those SMS texts and emails on the day of your big sales. All that, plus much, much more, for making a killing this November.  Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance. Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

The boys are back in town, and this season, they’re spicing things up a bit.  This time around, Nik and Moiz are tackling all the biggest questions you have from their time in D2C, and giving you a few pointers from their biggest takeaways.  In this ep, Moiz is dishing on his greatest lessons in manufacturing with his time at Native Deodorant—from the Chinese manufacturers who make American facilities look like dog shit to the contractual terms you should be looking out for before signing. Plus, the guys dish on what kind of inventory your business should be stocking and explain why you should be aiming for 3 to 4 turns of inventory per year. And stay tuned as they dive into the world of 3PLs, and discuss the importance of having a solid line of communication with any CEO. Tatari has turned TV advertising into digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising- giving marketers a competitive edge and clear way forward. https://www.tatari.tv/brands Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

You know that little feeling in the back of your throat that makes you feel emotions towards someone else?  Yeah— it’s called empathy, and True Classic’s CEO, Ryan Bartlett, is here to explain why it's the one thing that will distinguish your D2C brand from the rest of the crowd.  Nik and Moiz talk to Ryan about the importance of empathy in company culture, how he fosters that mindset daily within the walls of True Classic Tees, and why hiring emotionally intelligent people is critical to negating workplace toxicity.  Ryan also unveils his playbook for hiring powerhouse players— and spoiler alert— it doesn’t involve recruiters or running ads. So, lay off the LinkedIn for a bit, bucko, because, according to him, the best employees probably aren’t even looking for jobs. Time to go poach some Grade A eggs! Plus, find out why growth and valuation are simply a high-stakes game of EBIDTA and retention, and what True Classic is doing to perfect their model.   0:00 Guess That Business 12:00 True Classic & Ben 19:52 Creating a Great Culture 33:30 Becoming More Creative 40:15 Going Viral 42:00 The Hiring Process 53:00 Mr. Sharma’s Hiring Process 1:00:00 Growth and Valuation 1:10:31 Mobile App Metrics Check Out True Classic Tees:  Website: https://www.trueclassictees.com Instagram: https://www.instagram.com/trueclassic/ TikTok: https://www.tiktok.com/@trueclassic Follow Ryan:  LinkedIn: https://www.linkedin.com/in/rbtct/ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

This week, the boys are breaking down a few of the most disruptive grey hat marketers in the industry, including the case of an imitation mayonnaise company that was buying its own product and stashing it in warehouses, the bone broth brand beefing up its D2C sales through Instacart, and the merits of using guerilla marketing to mess up the retargeting pool of Facebook ads.  Don’t hate the player… hate the millennial marketer trying to game the system. Plus, Nik and Moiz tackle the rise of TikTok’s newest shop feature and explain which brands are crushing the organic advertising game.  Then, they delve into Shop Pay’s announcement that it’ll be offered outside of Shopify and discuss the woman waging her own odyssey against Amazon Prime’s manipulative tactics.    0:00 Intro/Guess That Business 10:26 TikTok Shopping 27:38 Creative Thinking 43:00 Shop Pay 49:17 Amazon FTC Complaint   This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

What happens when an online pharmacy starts committing insurance fraud?  This week, Nik and Moiz are breaking down the scandal behind the now-defunct company, The Pill Club— and it’s a good one. Then, is Apple Vision Pro dumb, really dumb, or just naturally designed for the citizens of San Francisco and Silicon Valley who can’t travel without their double monitors? And speaking of Apple— why is the latest edition of iOS attempting to kill tracking parameters?   Plus, find out how the guys would structure a marketing department for businesses of different sizes, and later, stay tuned for Moiz’s brilliant business plan involving loads of liquids, essential oils, and Whole Foods.   0:00 Guess that Brand 13:40 Bed, Bath and Beyond 17:00 The Pill Club 28:40 Apple Vision Pro/iOS 17 38:00 Structuring a Marketing Department 49:15 Moiz’s Business Idea   This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

What the heck is Singles Day? And how can your business take advantage of it? Nik and Moiz are talking all things shopping holidays— Prime Day, Singles Day, Shop Day— and what you should be doing with them in order to maximize your sales.  The guys also get into a debate over which furniture store is the biggest of the Pottery Barn brands, what analytics tools are most useful when it comes to analyzing your site’s metrics, and which post-purchase upsells you should be taking advantage of.  Then, stay tuned while they try to decipher what a “people-powered pharma with a decentralized structure where people can buy love tokens with Ethereum or another reserve currency for homeopathic and other pharmaceutical alternatives” actually sells...   Yeah, someone needs to be fired for that one.   This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

What’s got Nik so amped up about cutting company costs this week?  That’s right— it’s that time of year again for the Commerce Summit, and Nik’s sharing his greatest takeaways from the annual convention, including why you should always outsource jobs without any upward mobility, why gross revenue is truly irrelevant, and how often you should be doing a company audit.  Then, the guys are tackling some shit— including how Temu’s managing to sell such cheap shit using cutthroat shipping and manufacturing tactics and why awards like the Shook List and Susan G. Komen list are full of shit.  Yeah, shots fired, Susan. This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

Shitty pro-life tip #1: Create more friction for your customer returns.  Shitty pro-life tip #2: Sometimes, it takes doing a lot of illegal stuff accidentally, to find out what’s legal as a DTC brand.  This week the boys are diving into the world of prescription regulation and DTC brands, why the HBO Max rebrand is dumb AF, and how Amazon’s starting to push in-store returns… As it turns out, too many returns aren’t so great for business— who woulda thunk? Plus, did Ulysses S. Grant love to fight because of all of the Molly he was on? Yeah, things take a weird turn in this ep… This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Who’s got Nik ready to commit murder today? And what’s Trump got to do with it? First, the boys start off playing another round of “Guess This Business” with a publicly traded company out of Dallas that’s valued at over $130 million before Nik delves into what exactly is making his blood boil this week (hint: it’s someone who’s great at bloodsucking).  Then, the guys discuss the fast fashion industry and whether or not sustainable fashion actually exists.  Plus, stay tuned to hear Nik’s advice on the importance of providing social proof of your product and when exactly the best time to recruit influencers to promote your product is.    This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited 0:00 The Agenda/Guess This Business 10:30 ADA Lawsuit 13:10 AI Chatbots & Compliance  19:35 Shein & Chinese Fast Fashion 25:58 Nik Plays Big Brother 37:04 Shopify Fulfillment Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

Make money with those mommies. This week, the boys are diving into the mommy blogger revolution and talking about the secret formula to D2C mommy blogger success, including how the implosion of their perfect life only makes their brand grow stronger. Plus, Nik and Moiz discuss the politics of selling D2C marijuana in New York and how Olipop just pulled a Kendall Roy by dropping a press release bomb.  But first, can Nik crack Moiz’s mall riddle?    0:00 The Riddle of the Moiz 9:26 Olipop 30:16 Marijuana 45:00 The Mommy Blogger Formula   This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited  Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik:  Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

Glossier’s new website might be a win for Shopify, but what’s going on with its terrible redesign?    This week, Nik and Moiz are breaking down what’s happening to the new Glossier site hosted by Shopify, what the implications of Facebook forcing businesses to conduct transactions through Facebook Shops means for retailers, and why the magic workout mirror on the wall, Tonal, fell off a revenue cliff.    Plus, is Leap Retail a worthy investment? And what exactly is Nik’s beef with Pinterest?    0:00 Olive Oil Drama 8:02 Bonobos and Walmart 17:32 Facebook’s Announcements 28:39 Other Channels Worth Playing With 34:26 Leap Retail 39:26 Tonal  46:45 Glossier’s New Site 53:31 Retailers are the Richest People   This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik:   Twitter: twitter.com/mrsharma   Follow Moiz:   Twitter: twitter.com/moizali

Who’s running an offshore recruiting scam on Nik? And how do you prevent from being duped?   This week, the guys weigh the risks and benefits of offshore hiring and talk about the hard lessons they’ve learned when it comes to outsourcing work.   Then, Nik and Moiz dive into the vitamin brand that’s trying to sell their business for $900 million, discuss the company holding its clients’ SMS lists hostage, and debate how Klaviyo IPOing will pan out.    Stay tuned for a lightning round, including the company vowing to clean that dirty retainer that’s been hiding underneath your bed for the last fifteen years.   0:00 Intro 1:50 Offshoring Employees 25:15 Sunday Naturals 31:26 Attentive’s Hostage Situation 40:19 Klaviyo Going Public 52:15 Lightning Round   This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first two months free at https://tapcart.com/limited   Check out Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

On this week’s pod, the guys are shitting themselves over the stupidity of terrible e-commerce design. And they’re stark raving mad over the fact that Jessica Alba won’t send them the right amount of diapers to clean up the mess they’ve made.   Nick and Moiz also chat about everything Facebook cost caps (and why Facebook refuses to spend your budget), the ex-con who’s making a killing off of importing Prime energy drinks to the UK, and the beating the Honest Co. stock is taking.   Plus, what do Logan Paul, Priyanka Chopra’s hair care line, and Jessica Alba all have in common? Apparently, they’re peddling products with user design bad enough to make Steve Jobs rise up in anger out of his grave.    0:00 Intro 2:00 Facebook Ads 26:20 Cost Caps vs. Bid Caps 30:42 Prime Energy  37:26 Launching a Hair Care Brand 42:41 Is Honest Co. Shitting the Bed?   This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

Look. If Nik and Moiz get the chance to mention Ryan Reynolds, they’re gonna do it.   Can you blame them?    What’s the secret sauce to celebrity brand success? Turns out Selena Gomez knows—, and it has a thing or two to do with content, direct involvement, and authenticity. Plus, what happens when a celebrity sells their brand *cough* Mr. Reynolds *cough*?   Then, the boys break down the reasons why luxury beauty brand, Aesop, is crushing it and why typing in a credit expiration date is officially better than scrolling for one.     0:00 What We’ve Been Up To 3:17 Creator Brands 8:05 The Beauty of “Rare Beauty” 15:46 Why Just Having a Celebrity Brand Isn’t Enough 22:26 What Happens When a Celebrity Sells Their Brand? 28:50 The Case for Mr. Beast and Why Celebrity Brands Work 32:17 Why Aesop is Crushing It 49:46 Stripe Annual Letter 1:06:52 Contact Us   This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali  

Stripe goes under the microscope, Allbirds stores are discussed and Ryan Reynolds’ smart business model gets a mention in this week’s episode. Nik and Moiz take a close look at Stripe’s latest valuation, why Moiz bought a $2,500 cell phone service, and Blank Street’s $20 million raise. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

How do you level up your brand performance every single day? Ben Yahalom is the DTC strategist helping True Classic dominate apparel. Nik and Moiz get into conversation with Ben on why incremental improvements will help you crush in business, how to find creative breakthroughs, and how to think about advertising spend. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Follow Ben: LinkedIn: www.linkedin.com/in/benyahalom/

How do you get a sitdown with JK Rowling’s people? Moiz’ brother Suleman Ali joins this week’s episode to discuss mobile game creation and why he hates his former co-founder. Nik and Moiz also get into Kuori deodorant’s sales on Shark Tank VS the Today Show, nuggets from Grow LA and Mini Katana’s video content model. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Follow Suleman: LinkedIn: linkedin.com/in/sulemanali/ Timestamps:  00:00 Intro 02:21 The Best Consumer Brand 09:33 Introducing Suleman 16:05 A Second Business And A Crazy CoFounder 20:54 Meeting JK Rowling 24:38 Grow LA 28:54 The Facebook/Google Ads Ratio 33:06 One Day Click, One Day View 35:24 Guess The Brand 01:08 Why You Should (Or Shouldn’t) Be On Amazon

What happens to your debt when you’re a DTC brand and your bank collapses? Nik and Moiz offer their unique analysis of the Silicon Valley Bank turmoil. They also dig into what went down at SXSW, and discuss alleged insider trading at a major pharmaceutical company. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Is eCommerce fundraising dead? Nik and Moiz get into who’s raising money and the names to watch. They also discuss Warby Parker’s earning report, who the real future winners in eCommerce are going to be, and how to warm up those email lists. You’ll also hear about Jugnoo, the mobility as a service platform and Klaviyo’s new feature. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Want to look amateur? Leave your Facebook ad comments unmonitored. This week Nik and Moiz dig into why Facebook moderation is making this the hardest task on the planet, how Starbucks is leveraging its loyalty programme like an unsecured loan, and what’s going on over at Shopify. Plus you’ll hear why Moiz take a look at Facebook earnings and how much you’re worth to the company. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

This is a special one. Nik and Moiz are joined by their good friend, Mary Berry, CEO and Founder of The Cosmos Labs. Mary was in on the ground floor of manufacturing Moiz’ deodorant brand and has a natural gift for choosing products that are going to fly. She’s also an avid collector of Chanel handbags. Nik and Moiz get into conversation with Mary about why building the right working culture is essential for employee loyalty, how to successfully audit materials and reduce waste, plus why clients who know exactly what they need are her favorites. You’ll also hear why facial care manufacturing provides the best margins and why knowing the price of glycerin is way more important than knowing how much milk costs. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Dependency on one channel is a DTC company’s greatest strength…and greatest weakness. Find out how Nik and Moiz are thinking about organic growth and buying in audiences. Fresh from The Whalies, Nik and Moiz dive into conversation about growing DTC businesses from five to six figures, how Agile is leveraging in-App data to retarget customers, and how to set up a responsive feedback loop for customers. Plus, you’ll hear a super practical customer retention tip from Nik, that you’ll be able to put into practice right away. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Nik and Moiz come to you live from The Whalies. This is Triple Whale’s two-day part hangout, part award show held in Austin, Texas, where Limited Supply scooped the Best Podcast award. But Nik and Moiz have more on their minds than awards as they dig into why Serta’s debt sunk them and how it could have been avoided, what Nik would have done differently with Long Wknd, and answering some of the big DTC questions from the audience. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 01:19 And That’s How You Get $2b In Debt 06:00 Run The Promotion 10:27 A Call For DTC Founders To Face Facts 11:23 Switch Off Emotions 15:21 What Got Fucked Up 23:01 Brands Versus Products 31:10 Are You Even A Real Business If You’ve Never Been Sued? 33:19 Finding The Sweet Spot 48:51 The Question Of Non-Traditional

How did an eCommerce website design business go from bootstrapped to success story? Nik and Moiz are fans of Envato - find out why. In this week’s episode Nik and Moiz talk wrestling with one of their heroes, a loophole that could matchfund your startup up to $250k, and where exactly all your credit card fees go to. Join them as they prepare for The Whalies in Austin and get into Nik’s new recruitment strategy. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

When is DTC marketing too good to be true, when someone’s massaging the figures. This is the no-holds barred eCommerce conversation you can’t afford to miss. Nik and Moiz aren’t holding back. They get into the direct mail service with some seriously unlikely figures, Nik uncovers the infomercial king, while watching tennis, and they discuss the benefits of a just-in-time inventory model. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 01:03 - Intro 05:37 - Nik's experience with direct mail 08:07 - PostPilot performance analysis 02:36 - Costco and Kimberly-Clark just in time operations 05:32 - Native's just time inventory 07:50 - Costco 10:38 - Reselling on Amazon 14:22 - BulbHead 26:05 - Flextape 26:54 - ChatGPT 28:57 - Outro

How do you take a fitness startup from scrappy to multimillion success? Nik and Moiz’ very special guest has the scoop. Ty Haney is the Founder of active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel. She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you need to lose multiple growth strategies, and how to raise millions in VC funding from Google. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Follow Ty: LinkedIn: linkedin.com/in/ty-haney-a4b1561a Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Introduction 04:07 Normalizing Hard Things 05:14 High Stakes 06:13 The Shift To Female Fitness 09:02 Building The Uniform 13:11 Finding Joy In A Scrappy Startup 16:10 Baked In Excellence 19:54 Zigging When Others Zag 20:42 Budget Real Talk 23:17 Incentivizing Mobile Customers 28:11 The Online Sales Breakdown 33:22 Sticky Customers, Shifting Perspectives 35:27 The Paid Channel Flywheel 40:06 Three Strategies For Growth 45:53 Kudos From Moiz 46:28 How Quick Is Too Quick? 50:20 Slow And Steady As A Strategy 53:02 Shopping The AI Way 01:03:44 Building Superfans Through Apps 01:09:07 Helping CBD Not To Suck 01:14:00 Creating A Mobile Model For Ads

Want to launch but unclear on your product choice? Nik and Moiz have some sound advice. The pair get into why you need to spend more time thinking, try and figure out what’s going wrong at Grove, and what you need to ask yourself before you buy a business. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz:

How much did Mr Wonderful really make from SFX? Moiz has some thoughts, plus a deep dive into how social media platforms are performing. Join Nik and Moiz for unfiltered conversation, hot takes and expert analysis of all the big eCommerce news stories, plus reactions to Twitter comments, and the tensions around Elon Musk’s Town Square vision. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Why every DTC brand across the globe will use open AI, plus what Theramos taught us about diligence (and how not to do it). Join Nik and Moiz as they get into what to look for in an investor pitch deck, why you should never ignore the obvious, and the surprising benefits of open AI. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Black Friday has been and gone leaving a trail of bankruptcies in its wake. Find out who and how in this no-holds barred DTC conversation. Nik and Moiz get into the Affiliate World Conference in Thailand, which brands are taking that last knockout punch, and why you should think gift cards as a smart answer to a slow January. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 02:10 Affiliate World Conference 08:21 A Flurry Of Bankruptcies 08:40 That Last Knockout Punch 12:24 When Ego Takes Over 17:52 The Winc Business Model 20:12 Everyone Prefers Predictability 23:53 What Blew Moiz’ Mind 25:52 Back To Black 30:10 Why Gift Cards Keep Giving

How did DTC brands perform over Black Friday? Dig into some great insight in this no BS analysis from two of the top operators in the industry. Nik and Moiz get into some surprisingly effective plain text email sends, why sending your offers at uniform times will get overlooked, and why Facebook still sets the bar when it comes to advertising, despite TikTok. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 03:57 What Would Moiz Do? 05:45 The Surprising Black Friday Email Win 08:56 Let’s Get Into The Stats 13:40 Now We Can Play Mariah Carey 17:29 SM Ad Spends In Numbers 23:01 Why An Early Black Friday Works For DTC Business 30:34 How Not To Harm Your Brand 35:38 How To Think About Send Times 48:16 How Facebook Thinks About Ads

The question Moiz gets asked all the time? When. When to hire? When to scale? When to get an agency on board? He’s got all these answers and more. Join Nik and Moiz as they get into conversation about when to get a Stripe discount, how to get the right agency, the right way, and Harry’s membership subscription model. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at: https://www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 02:57 When To Email Stripe 05:15 Why Nik Vets Customers 10:20 Do Your Due Diligence 14:14 Don’t Settle For Bottom Level Talent 14:38 The Right Way To Hire An Agency 18:03 When To Hire In Customer Service 22:25 The Power Of Influencer Marketing 27:58 Harry’s Subscription Service 32:21 The Worst Part About Subscriptions

Has iOS killed accurate metrics? Nik and Moiz talk Apple, open rates and more in this unfiltered conversation on all things E-commerce. Join them as they dig into what exactly has happened at Allbirds, offer some inside hacks on creating killer subject lines, and reveal one of e-commerce’s best-kept secrets when it comes to capturing SMS numbers. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro02:06 Digging Into Honest Company Revenue09:22 TV Ads12:22 Why Infomercials Are Great14:44 Testing Android Vs iOS Open Rates21:33 The Only Email Trick That Works24:45 Creating A Sense of Urgency27:41 How To Get More SMS Data35:32 The Best Cart Product41:09 Monthly Business Metrics

Join Nik and Moiz for another no-holds barred conversation, getting into landing pages, Amazon Prime and more. The pair get the inside scoop on Amazon Prime, old school landing pages that tick all the boxes, and answer questions from their Twitter followers. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 06:07 What Makes Moiz Angry 09:48 Live Video For Your Shopofy Site 14:16 Going After SMS WIth Clavio 18:00 When Others Are Talking About You 19:09 3 Types of Social Proof To Hit 20:30 5 Questions To Optimize Your Landing Page 27:59 Influencer Marketing 28:52 The Right Way To Create Product Reviews 41:26 Liquid Death

This is a spicy one. Nik and Moiz go in hard on Route, drill down into Musk’s Twitter acquisition and get into Facebook’s latest figures. Join them for a no-holds-barred conversation on DTC business with zero BS, hot takes and searingly honest opinions. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 0:00 Intro 01:08 The Twitter Musk Debate 05:10 Twitter’s Winners and Losers 10:13 Setting Fire To Your Own Fortune 12:23 The Trump Prediction 16:54 The Absolute Worst 19:01 Exposed 26:53 Yelp For Influencers 30:09 What Goes Down, Must Go Down? 33:11 How To Win The Game

Nik and Moiz get into some of the hard truths facing DTC business,  In this no BS, straight talking episode. You’ll hear hot takes on why pre-orders are way better than wait lists, the easiest way you’ll ever make half a million dollars, and how elections impact ad sales on social channels. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 02:01 The 2 Hardest Things To Sell Online 05:04 Zero Cost Collabs 10:16 Know Your Why 14:51 Payment Tokens 17:03 How To Make $500K The Easy Way 24:18 The Devil Of ECommerce 30:42 UTMs and Understanding Your Audience 34:58 Facebook And The Election 42:19 The Zapier Question

When you think of big brand investing, you think of Keith Rabois. He gives Nik and Moiz the inside scoop on his investing thesis. Keith Rabois is General Partner at Founders Fund and CEO at OpenStore, providing liquidity to Shopify merchants and integrating them into a decentralized department store. He gets into why he looks for quality and caliber when it comes to investing in founders, why extraordinary people lead to breakthroughs, and why the CEO is ultimately responsible for everything. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Keith:  LinkedIn: linkedin.com/in/keith Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 intro 05:52 Just Enough Risk 06:41 Keith Raboi’s Investment Thesis 11:50 10 X Breakthroughs Start With Great People 17:56 The CEO Role Broken Down 22:20 Those Middle Of The Night Epiphanies 30:41 Longtail Influencers 33:54 Lessons Learned 42:27 Always Looking For 10X Growth 51:08 The Quick Fire Round

Nik and Moiz are back. Welcome to the season 2 premiere. Another no-holds-barred look at DTC with spicy takes and absolutely zero PR BS. The pair get into Instagram VS Tik Tok for user experience, interest rates, and fresh new health brand Lemme, from Kourtney Kardashian. They also announce the competition winners from last season, who will get a personal Zoom call with Nik and Moiz. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps 00:00 Intro 02:14 The Blind Leading The Blind 05:09 What People Forget About Insta 10:20 The $30 Million Dollar Question 17:58 2 Minutes On Instagram Vs TikTok 19:01 The Kardashians Get Into Vitamins 25:07 The Billion Dollar Worse Case Scenario 29:51 Jumping Into Aggregators 35:09 Zero Means Zero 46:07 Stop Chasing Losses

In this season finale, Nik and Moiz serve up some spicy takes on why Figma isn’t the democratic design tool it claims to be and so much more. Join the pair as they get into Adobe’s acquisition of Figma, why Shopify’s Harley Finkelstein made them question everything they knew, and why today is the ideal time to quit your day job and start an ecommerce business. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

In part 2 of Nik and Moiz’ interview with Harley, President of Shopify, the trio get into the weeds of Shopify’s business model. Harley talks about fulfillment, omnichannels, and how entrepreneurship gives everyone the chance to improve their lives. Nik and Moiz also interrogate Harley with a quick fire round of questions. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Follow Harley: LinkedIn: linkedin.com/in/harleyf Twitter: twitter.com/harleyf Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Welcome to the first of a very special 2-part interview with Harley Finkelstein, President of Shopify and the only guest to match Nik and Moiz’s deep DTC knowledge. Nik, Moiz and Harley get into how Harley started his first business to support his mom and sisters and why practicing law is the antithesis of entrepreneurship. The pair also ask the tough questions raised by Limited Supply listeners on Shopify’s functionality. Plus you’ll hear why strong partnerships are still a huge priority, how democratizing the entrepreneurial journey was just the start, and where Shopify’s ambitions are taking them. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Follow Harley: LinkedIn: linkedin.com/in/harleyf Twitter: twitter.com/harleyf Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 0:00 Intro 4:18 Harley's Lesson From Law School 8:32 The Antithesis of Entrepreneurship 12:25 Build a Business 16:21 The Cost of Failure 19:29 The Key to Shopify 35:30 Public Forum Feedback 44:42 The Risk of Over Complication 52:24 Opinionated Software 57:29 Shopify is a Bullet Train Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

In this bonus episode, Nik shares his Ecom World keynote speech with a DTC crowd hungry for his highly tactical marketing takes. Nik shares his high signal tactics for growth, discusses why every brand needs a collab strategy like Pitbull, and why so many startups spend like a 10 when they’re only a 1. You’ll also hear real life examples from brands Nik has worked with or been impressed by, why scaling a brand has never been easier, and how to leverage content to create FOMO. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali 0:00 Intro 6:04 You're a 1 But You're Spending Like a 10 6:45 The Mop Mentality 7:42 Price Isn't Always The Metric 8:32 Not Everyone Is Going To Love You 9:00 Content That Creates Experiences 9:55 How Jolie Did It Differently 11:15 The Blur Factor 12:32 Nik's Sustainable Growth Tactics 18:50 Exploring Non Traditional Routes Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com