Today’s episode is available both in audio format, as Let's Talk Loyalty and also in video format on www.Loyalty.TV. This episode is perfect for those of you who love to spend time outdoors, and no doubt, you will also love this iconic omnichannel brand – The North Face. The North Face® describes itself as “the premier exploration company in the world” with a long history enabling exploration, protecting wild places, and creating technically advanced products to enjoy the outdoors. As you can imagine, both the mindset and the mechanics of loyalty marketing play a huge role for The North Face, so I am delighted to be joined for this episode by Vanessa Christie (former Director of Loyalty for the Americas) as well as Erica Hood, Director of Global Membership and Services. Please listen and enjoy this conversation and insights from The North Face. Show Notes :-  1) The North Face® 2) Vanessa Christie - Former Director of Loyalty for the Americas 3) Erica Hood⁠ 4) www.Loyalty.TV⁠.

Dean Kowarski, Global CEO of Virgin Active, shares incredible insights in today’s Let’s Talk Loyalty show.  This podcast is a real masterclass in loyalty. Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation.  Dean’s leadership is driving a quest to ‘improve people’s lives through wellness’; wellness created from the merger of a fitness brand (Virgin Active) and a nutrition brand (Kauai). Virgin Active has launched its Rewards programme, firstly in South Africa in 2023; its roll out plans are UK and Italy in 2024 and APAC for 2025. Hosted by Amanda Cromhout   Show Notes :-  1) ⁠Dean Kowarski 2) ⁠Virgin Active 3) ⁠ Virgin Active Rewards

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Matt Goldberg from Floor and Décor Matt and Paula discuss the insights behind the Pro Premier Rewards program and Tom summarises key points of the loyalty strategy, designed to deliver powerful benefits to their community of flooring professionals nationwide, This is a B2B program with a vision of continually growing share of wallet with their business customers.  Listen to enjoy a masterclass in the pillars needed to drive emotional loyalty in the intensely competitive retail sector for home improvements. Show Notes :-  1) ⁠ Matt Goldberg 2) Floor and Décor⁠ 3) ⁠Pro Premier Rewards 4) ⁠#267: Floor & Decor Shares the "Pro Premier Rewards" Program

This episode is also available in video format on www.Loyalty TV. Today's episode is the first time we are featuring an automotive brand as our guest, and we are delighted it’s such an iconic brand. The Ford Motor Company has recently celebrated 120 years in business, and is truly a pioneer of modern transportation. Their approach to loyalty is super exciting, so we were thrilled recently to meet Beth Leverton at the Comarch User Group conference in Poland. Beth is the Director of Rewards, Loyalty and CX for the Ford Motor Group, and she joins us on the show today to share both the benefits and challenges of driving loyalty for such a huge organization that sells cars in over 126 countries globally! Listen / watch to enjoy this conversation with Beth Leverton from the Ford Motor company. Show Notes :- 1) The Ford Motor Company 2) Beth Leverton⁠ 3) www.Loyalty TV⁠

Today’s episode features our friends in ValueDynamx, a platform designed to make loyalty programs more relevant to customers by offering curated offers and rewards. James Berry is their Managing Director, Commercial, and he joins me today to share why airlines like Jetblue, Etihad Airways and Emirates, as well as retail-led programs like Nectar in the UK are increasingly excited about broadening their propositions and their rewards portfolios with the Valuedynamx platform. James also shares some nuances and insights on how members engage with loyalty programs in different markets and across different demographics. This episode is sponsored by Valuedynamx. Show Notes : 1) ValueDynamx 2) James Berry⁠

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Lisa Erickson, formally Sr. Director of CRM and Loyalty at Sleep Number, a bed and bedding company that operates over 650 stores in 50 states in North America. The Inner Circle Rewards program is an award-winning loyalty program for people who value an exceptional night’s sleep!  Tom shares the key discussions points from the original podcast where Lisa shares her vision of leveraging loyalty to create an army of advocates, using gamification, social sharing, digital and traditional channels to connect with her members. Hosted by Tom Peace. Show Notes :- 1) Sleep Number⁠ 2) Lisa Erickson⁠ 3) Inner Circle Rewards 4) #266: "Sleep Number" Leverages Loyalty to Drive Advocacy

Today’s episode is available as audio as well as video on Loyalty TV. This episode features loyalty in the telecommunications sector. Our guest, Jerome G Patalud joins us from the Philippines where he is the Director and Product Owner for Globe Rewards, the loyalty proposition from Globe Telecom, Inc, a major provider of telecommunications services there, where it operates the largest mobile network in the Philippines with almost 55 million subscribers. The Globe Group closed the first nine months of 2023 with an all-time high in consolidated revenues fueled by strong contributions from its mobile, corporate data, and non-telco services as Globe transitions from a telco to a techco. Listen to learn all about Globe Rewards and its role driving the Globe Group business.   Show Notes: 1) ⁠⁠Jerome G Patalud 2) ⁠Globe Group⁠⁠ 3) ⁠Globe Rewards⁠ 4) Watch the full video interview at ⁠LoyaltyTV

This episode focuses on the loyalty market in Greece and the OPAP loyalty programmes, featuring expert insights from Spyros Doukas. Spyros leads the Retail Loyalty and CRM programs for OPAP. He has designed and launched several loyalty programs in Greek market in the Telecoms and Entertainment industries. Having a customer focused mentality, the programmes attracted millions of members, significantly increasing the loyalty of customers. Spyros is a key contributor to the extended “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets. Listen to learn about the loyalty landscape in Greece  – what membership, appeal and impact look like in this market – and to learn about the OPAP loyalty programmes. Hosted by Charlie Hills.  Show Notes : 1)  Spyros Doukas 2) European Loyalty Whitepaper 3) Mando-Connect  4) YouGov 5) OPAP

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Simon Rowles Managing Director  of Beyonde, who discussed the latest customer strategy and inspiring loyalty propositions in the marketplace. “Beyonde” is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best global solutions to create compelling loyalty concepts.  Tom summarises Simon’s discussion on how data is no longer “the new oil” but actually even more powerful now that it is becoming increasingly shareable. Simon also showcases some incredible statistics to drive customer or employee loyalty using the fractional ownership, as well as increasingly important option to allow loyalty members to aggregate their rewards across programmes. Hosted by Tom Peace Show Notes : 1) Simon Rowles 2) Beyonde 3) #263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty

Today’s episode is available in both audio and also video format on www.Loyalty TV. United is now the largest airline in the world as measured by available seat miles, and its marketing is led by the inspirational tagline “Good Leads the Way”. According to its latest quarterly earnings report at the time of recording, United achieved its highest month for new members of the MileagePlus® program, with approximately 800,000 enrolling in that month alone. Joining us today to share how they achieved some of their superb results is Luc Bondar, COO and President, MileagePlus. This interview was recorded on 25 August 2023. Show Notes: 1) United 2) MileagePlus® program 3) Luc Bondar⁠ - COO & President MileagePlus 4) Watch the full video interview at LoyaltyTV

This interview  with two senior executives at IAG Loyalty is a must listen for all loyalty professionals.  Rob McDonald, Chief Commercial Officer, and Silvia Espinosa, Chief Customer Officer share deep insights about the IAG Loyalty business.  It operates with 40 million members and incredibly, 3000 Avios are collected every second, whilst 2000 Avios are used per second!  Interestingly, 60% of Avios are collected outside of flying. Rob and Silvia talk through IAGL’s partner approach with recent successes. We also hear about innovations such as Avios-only flights, gamification engagement through Avios booster and IAGL’s wine flyer. Hosted by Amanda Cromhout Show Notes: 1)  ⁠Rob McDonald 2) ⁠ ⁠Silvia Espinosa⁠ 3) IAG Loyalty  4) IAG Loyalty LinkedIn Page

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Dave Canty from Bilt Rewards, who discusses the innovative program and its mission to support landlords, tenants, and partners who all benefit by making renting more rewarding.   Bilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding!  The program is has already transformed the home rental industry, by tracking, rewarding, and reporting on-time rent payments by tenants, in a way that creates an exciting path to home ownership and offers members ways to earn cheaper travel and plan the trip of their dreams! Hosted by⁠⁠ Tom Peace ⁠ Show Notes: 1) ⁠⁠⁠⁠Dave Canty 2)⁠ Bilt Rewards⁠ 3) ⁠⁠⁠⁠#261: Building Bilt Rewards from Strength to Strength

This episode is also available in video format on www.Loyalty TV. Today's episode features a loyal listener and friend of the show, Mike Templeton, Head of Digital at Casey’s. Casey's is an award-winning convenience retail chain in the US, which has grown from its small-town origins in Iowa, to now operate the third largest convenience retail business and the 5th largest pizza chain in the country, with over 2,500 stores nationwide. Mike shares the role of digital for Casey’s and some of the key principles for its success, as well as the latest important changes to the overall loyalty proposition for the seven million members of Casey’s Rewards. He also shares how he thinks about evolving the program, given the endless opportunities and possibilities that exist to continually develop it in ways that can add complexity when most consumers really crave simplicity. Listen to enjoy our conversation with Mike Templeton from Casey’s. Show Notes: 1) Mike Templeton⁠ 2) Casey's⁠ 3) Casey’s Rewards⁠ 4) Casey's Investor Deck 5) www.Loyalty TV⁠

Today we showcase another award-winning loyalty program – this time in Europe. Kik Textiles is a huge European retail chain, employing more than 26,000 people and operating more than 4,000 stores across fourteen countries. Our guest is Sebastian Hense, Head of Marketing and CRM for Kik, who shares his story of creating a loyalty proposition that’s laser focused on understanding and relating to its customers and their unique needs. Sebastian explains some of their key pillars of success and how they achieved the task of launching a program that’s low cost and efficient, as well as simple and scalable, which won the “Best Loyalty Launch” award at the 2023 International Loyalty Awards in London.   Please do enjoy my conversation with Sebastian Hense from Kik Rewards. Show Notes: 1) Sebastian Hense 2) Kik Textiles

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Stuart Evans, a Web 3.0 strategy advisor with a passion for understanding these emerging technologies. Much has been made of Web 3.0, Crypto, NFTs and the metaverse as innovations for the loyalty industry and in this summary show Tom reviews the key points that potentially make these solutions an innovation for your program. Hosted by⁠⁠ Tom Peace ⁠ Show Notes: 1) ⁠⁠⁠⁠Stuart Evans 2) ⁠⁠⁠⁠#258: Web 3.0, Crypto-currencies, Metaverse and NFT's - Loyalty Insights

This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty.TV Loyalty Methods is the platform powering some iconic loyalty programs such as 7-Rewards, MGM Resorts and Western Union, and they have developed a unique approach to implementing mission-critical programs for huge programs like these. Joining me today to share these insights, as well as their background, methodology and some key success stories is Emil Sarkissian, CEO of Loyalty Methods. Emil share some fascinating insights on their methodology and approach to de-risking a loyalty program that has decided to replace its underlying platform, as well as the way they think about their product roadmap. This episode is sponsored by Loyalty Methods. Show Notes: 1) ⁠⁠⁠⁠⁠⁠⁠⁠ Emil Sarkissian⁠ 2)⁠⁠ ⁠⁠⁠⁠⁠Loyalty Methods⁠ 3) Loyalty TV

Creating customer loyalty is both an art and a science, and the best brands invest in expert advice as well as the best technology.  In today's interview, we'll explore how to optimise these key success factors, what works, and why!  Simon Jeffs is the Principal Marketing Strategist at Marigold, and today he shares the seven underlying principles of any loyalty programme, as well as some inspiration from global brands, which together can shape compelling propositions that truly harness a brands unique capabilities.  Simon's expertise will help you ensure your strategic foundations are based on sound loyalty principles that are compelling to customers and commercial stakeholders in equal measure. This episode is sponsored by Marigold. Show Notes: 1) ⁠⁠⁠⁠ Simon Jeffs⁠ 2)⁠ ⁠⁠⁠ Marigold⁠

Today, “Let’s Talk Loyalty” meets airline industry thought-leader Mark Ross-Smith, CEO at Loyalty Status Co.  Listen in to hear Tom summarise Mark’s key insights on global airline loyalty programmes. Tom’s highlights include airline programs role, positioning, and potential for greater profits.  It’s a fascinating discussion about innovative ideas to drive customer loyalty and how brands can learn from other industries such as the gaming. Hosted by⁠ Tom Peace  Show Notes: 1) ⁠Mark Ross Smith 2) ⁠⁠⁠Loyalty Status Co⁠⁠ 3) ⁠#257: Airline Loyalty Programs - their Role, Positioning and Potential for Even Greater Profits

This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty TV. Today's guest joins from a unique and inspirational brand which is guided by four pillars and values that guide everything that they do. REI, or Recreational Equipment Incorporated, is a U.S. based cooperative, which means it's essentially owned and operated by its 24 million members. At Recreational Equipment, Inc. (REI) they believe that a life lived outdoors is a life well-lived. They see their purpose as awakening a love of the outdoors, and offer top-quality gear, expert advice, as well as the opportunity to create inspiring stories of life outside, for their members to share with their friends and families. Our guest is Clay Walton House, the Divisional Vice President of Membership for REI, who explains the incredible meaning this brings to the whole business, along with a whole new level of meaning to the word loyalty. Please listen or watch on Loyalty TV to enjoy my conversation with Clay Walton House from REI. Show Notes: 1) Clay Walton House 2) Recreational Equipment Incorporated (REI) 3) REI Co-op Channel 4) Loyalty TV

Today’s episode is all about Phaedon - a name you might not have yet heard, but it’s one that you’re going to be hearing a lot in the future for sure! Phaedon is the new name for the commercial marketing division of ICF Next, which famously runs some of the world’s largest loyalty programs, particularly in travel and hospitality. Their commercial marketing division was recently acquired by private equity firm Cohere Capital which includes the entire team of loyalty experts, their loyalty technology platform Tally, and of course their incredible client portfolio to now operate under this brand-new name. Joining me on this episode to share the whole story of this exciting industry development are Tom Madden, Executive Vice President and Managing Partner and Denise Holt, Senior Vice President, Head of Strategy, Experience, Research and Insights. Together, Tom and Denise share the rich history of Phaedon and their plans for the future as they begin this exciting new phase of the business. This episode is sponsored by Phaedon. Show Notes: 1)  Phaedon 2) ⁠⁠⁠⁠⁠Cohere Capital⁠ 3) ⁠⁠⁠⁠Tom Madden⁠ 4) Denise Holt⁠

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Javier Marin Martinon, Chief Commercial, Loyalty, and Customer Officer, who shares what Renfe, Spains leading railway company, have implemented for members of its loyalty program.   Railway travel may appear to be a strange environment for loyalty, but Javier explains how loyalty must be seen in terms of the journey, with the competition against plane and car travel, rather than with the destination.   Listen in for tips on how to engage the customer and create loyalty in a difficult sector, where the choices are limited by supply and the benefits are intangible. Hosted by Tom Peace. Show Notes: 1) ⁠Javier Marin Martinon⁠ 2) ⁠⁠⁠⁠Renfe⁠ 3) #254: Loyalty Innovation in the Railway Industry

This episode is also available in video format on www.Loyalty TV. Sarah Richardson is the Founder and Advisory Board Chair of the Australian Loyalty Association, and a great partner and friend of the show. She is also an experienced loyalty practitioner and consultant, as Founder and Director of Sciensa Loyalty, a loyalty consulting firm based in Melbourne. Today, we're discussing the launch of the inaugural Asia Pacific Loyalty Awards to celebrate excellence, innovation and best practice in the thriving loyalty industry active in the region, which will be judged by a panel of local loyalty experts. Listen and watch to hear all the insights and updates on these and other Australian Loyalty Association events, which are incredibly well respected and well attended, perfect for anyone interested in loyalty in the Asia Pacific region. Show Notes: 1) Sarah Richardson⁠ 2) Australian Loyalty Association⁠ 3) How Loyalty Programs Are Saving Airlines 4) Asia Pacific Loyalty Awards ⁠ 5) Watch the full video interview on ⁠Loyalty TV⁠

This episode focuses on the loyalty market in Ireland, featuring expert insights from Leanne Papaioannou. Leanne is the Founder and CEO of Chilli Pepper. She has extensive loyalty experience and is deeply passionate about every aspect of a business that impacts customer loyalty and drives better commercial outcomes for her clients. She is an internationally renowned customer loyalty professional who has helped countless forward-thinking companies achieve new heights by adopting her customer-centric B2C & B2B loyalty strategies. Her strengths lie in innovative strategic thinking, exceptional leadership skills, and an ability to work with company boards to deliver commercially successful, award-winning, loyalty strategies. She is a new contributor to the extended European Loyalty White Paper created by Mando Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets. Listen to learn some key loyalty insights and about loyalty innovation in Ireland. Hosted by Charlie Hills.  Show Notes : 1) Leanne Papaioannou 2) European Loyalty Whitepaper 3) Mando Connect  4) YouGov 5) ⁠Chilli Pepper

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Cliona Mooney, Group Data Analytics & Insights Director for The Irish Times. The publishing industry has been through extremely challenging times over the last decade or so.  Trusted brands like the Irish Times have had to innovate to stay relevant for customers. Cliona shares the initiatives that have proved popular and helped The Irish Times continue to  grow and retain their subscribers. Hosted by Tom Peace Show Notes: 1) Cliona Mooney⁠ 2) ⁠The Irish Times⁠ 3) #252: The Irish Times, an Iconic Irish Brand, Wins Customer Loyalty through Innovation

This episode is also available in video format on www.Loyalty TV. Today's episode features Circle K, one of the world’s leading convenience and fuel retail businesses which operates more than 14,200 stores in 26 countries worldwide. Circle K recently launched a hugely exciting concept, leveraging the power of gamification, partnerships and cutting-edge technology, to launch a global concept which is laser focused on achieving the brand’s single biggest key commercial objective - to drive both loyal and new customers in store. In addition to that innovation, Circle K Norway recently won one of the convenience industry’s most prestigious awards, when they were awarded the 2023 NACS European Technology of the Year Award.   Circle K also has many of its senior marketing people – including today’s guest – in my home city of Dublin, so please enjoy this fascinating conversation with MJ Tierney, Head of European Marketing at Circle K. Show Notes:  1) Circle K 2) ⁠MJ Tierney⁠ 3) 2023 NACS European Technology of the Year Award.  ⁠ 4) Circle K pilots new Rewarded AR ads in Pokémon Go 5) Watch the full video interview on ⁠Loyalty TV⁠

The 2023 South African Loyalty Awards, designed specifically to celebrate loyalty brilliance and innovation, announced the winning loyalty brands on Thursday 14 September at the Truth Leaders in Loyalty Summit, in Cape Town. This was the fifth year of operation of the South African Loyalty Awards. The Let’s Talk Loyalty Show interviews two of the judges who had the challenging job of judging the high calibre entries across 18 different competitive categories. There are 12 judges in total and Amanda spoke with Nic Bednall, one of the founding judges of the awards and Kaveer Maharaj who is an experienced South African loyalty professional, now based in Dubai. Nic and Kaveer share their insights into which brands won and why and in particular share critical KPI performance which showcases why this market is leading the way in global loyalty benchmarks. Show Notes: 1)  ⁠Nic Bednall 2) ⁠⁠Kaveer Maharaj 3) ⁠MoyaApp 4) ⁠South African Loyalty Awards

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Fiona McFaul, the Vice President of Marketing and Loyalty for the Sandman Group   RSVP Rewards is one of Canada’s best kept secrets!  Listen in to hear how Sandman Hotels  completed a dramatic digital transformation of their loyalty program   Sandman Hotels is part of the Northland Properties group, a family business that operates an impressive portfolio of businesses including restaurants, resorts, sports teams and hotels! Show Notes: 1) Fiona McFaul 2) ⁠Sandman Group⁠ 3) RSVP Rewards 4) #251: Digital Transformation with RSVP Rewards from the Sandman Hotel Group

Welcome to this episode of Let’s Talk Loyalty where we are announcing and officially launching “Loyalty TV”. Loyalty TV is a completely new format and our first major change since we launched this podcast dedicated to loyalty marketing professionals in 2019. We are bringing a selection of our best interviews to a professional TV studio here in Dubai, so you can watch them on this incredible new channel. Please do enjoy our new shows on our website which is very simply available on www.Loyalty.tv. Show Notes: 1) Loyalty TV 2) #411: McDonald's Rewards - Global Loyalty Insights - Audio 3) Watch the full video interview on ⁠Loyalty TV⁠

Today’s episode features one of the most exciting new uses of loyalty marketing that I’ve come across. Mistplay is a leading loyalty app for mobile gamers, where users can discover new games and earn as they play. As their platform has grown, they’ve integrated many of the learnings from top loyalty programs in other industries, and then experimented with them to find ways to serve the needs of their community of gamers worldwide. With over 2 million people already active and playing games through the platform each month, Mistplay is focused on leveraging the best loyalty insights and levers from around the world in order to build both trust and engagement in a way that very few platforms can offer. My guest is Nicholas Kerr, VP of Loyalty and Lifecycle at Mistplay who shares some of the early successes they’ve achieved by optimizing their onboarding and lifecycle processes, using a gamified system that gamers know and love.   Listen to learn all about Mistplay and please do enjoy our conversation. Show Notes: 1) Nicholas Kerr 2) Mistplay 3) Mistplay blogs 4) LTL Podcast: #187: Microsoft Rewards - Insights and Ideas

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Antonio Ricciardi, SVP Consumer Intelligence & Engagement at Etisalat by e&, who’s responsible for leading their Smiles Program. Tom highlights Antonio’s key learnings from his journey to evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty. e& have a long history of constant evolution and innovation, which includes developing propositions focused on driving customer loyalty. Show Notes: 1) Antonio Ricciardi 2) e&⁠ 3) Smiles Program⁠ 4) #249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth

Today's episode of Let's Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, Amanda Cromhout. Amanda is the Founder and CEO of Truth, a loyalty consultancy firm based in South Africa, and she is also well-known to you all, as a host of an episode every month of Let's Talk Loyalty. Most importantly this year, in 2023, Amanda was recognized globally and voted the International Loyalty Personality of the Year.   Today, Amanda joins us on the show to share the launch of her book called "Blind Loyalty – 101 Loyalty Concepts SIMPLIFIED", a book which has profound personal meaning for Amanda as she will explain. I believe it's a book that will become a bible for loyalty marketing professionals around the world as we increasingly strive for knowledge and global excellence, and we are thrilled that so many insights from "Let's Talk Loyalty" are mentioned throughout the book. Amanda’s team in Truth has painstakingly listened to every guest’s answer to our opening question about what is their favourite loyalty program, and her book holds the definite list of answers from our guests over the last 18 months and which programs were answered most often! So, whether you want to simply learn about loyalty in a way that’s truly simplified, or you want to support the Blind Loyalty Trust, or if you’re just curious about whether your program made the list of the industry’s favorites, you are sure to love this show!  Listen to enjoy our conversation with Amanda Cromhout from Truth! Show Notes: 1) Amanda Cromhout 2) Truth 3) Blind Loyalty Trust 4) Blind Loyalty – 101 Loyalty Concepts SIMPLIFIED 5) Amanda Recognised as the International Loyalty Personality of the Year⁠ 6) Watch the full video interview on Loyalty TV

Today’s episode features insights from our friends in Valuedynamx as they celebrate their latest partnership with Expedia as part of their ongoing product development.   Valuedynamx is a fairly new brand in the loyalty travel industry, but it is part of the well-known Collinson Group.   Today’s conversation centers on how the Expedia Group has become an exciting addition to the Value Dynamx product, as loyalty programs around the world looks for new ways to differentiate their brands from their competitors using their loyalty program propositions. Joining me to share some exciting travel trends and insights as well as the early results of their partnership in Alice Wynne, Commercial Product Manager at ValueDynamx as well as Carolina Cabero, VP of Commercial Partnerships for the Expedia Group based in Spain. This episode is sponsored by Valuedynamx. Show notes: 1) Alice Wynne 2) Carolina Cabero 3) Valuedynamx 4) Collinson Group 5) Expedia Group 6) EMEA Trends: The Power of Strategic Partnerships: Enhancing Loyalty Programs in 2023

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula talks to Lisa Routel, Verizon’s Marketing Strategy Lead to learn all about their loyalty program “Verizon Up” has won multiple loyalty awards   Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry.   Lisa shares the latest propositions she’s building to keep Verizon customers engaged as well as some insights from her earlier career in loyalty with leading brands like Jaguar.   Show Notes: 1) Lisa Routel⁠ 2) Verizon 3) Verizon Up 4) #248: Leading Loyalty for Telecoms Giant Verizon

Today’s guest is well known to everyone working in the travel loyalty industry globally. Danielle Brown is the Chief Marketing Officer of Plusgrade - the global ancillary revenue leader in travel, as well as Points, a platform that specialises in loyalty currency retailing. This conversation tells the extra-ordinary story that while global economic events over the years have had devastating effects on the travel industry, each of these crises somehow also created unique opportunities for innovation and evolution in travel loyalty programs, with the result that Plusgrade now delivers over a billion dollars in ancillary revenue for its partners every year. Danielle shares some of their success stories and explains why currency retailing has become such a powerful driver of both short-term revenues, as well as measurable increases in longer-term loyalty from premium members of travel loyalty programs. Listen to enjoy my conversation with Danielle Brown, from Points and Plusgrade. This episode is sponsored by Plusgrade. Show Notes: 1) Danielle Brown 2) Plusgrade 3) Points 4) Watch the full interview video at Loyalty TV

Today’s episode features two powerhouses of the travel loyalty sector who have joined forces in recent years. Stephen Gilbert is the VP of Salesforce Loyalty working within the Collinson Group, with responsibility for creating the next generation of Loyalty Programs on the Salesforce Loyalty Ecosystem, and he joins us today along with Ram Machiraju, Vice President of Product Management at Salesforce, focused on loyalty and referral marketing. Stephen and Ram share insights from airline, hotel and rail clients in the context of growth in the travel eco-system and explain why Collinson and Salesforce have joined forces. They also share and what they each believe are the key success factors for clients, with more and more consumers committed to spending their disposable income on travel and experiences. Listen to hear their insights on extending the value of your loyalty program beyond the basic transactions, through smart partnerships and everyday earn and burn solutions, so you can engage with your members even when their purchases are infrequent.   This episode is sponsored by the Collinson Group. Show Notes: 1) Stephen Gilbert⁠ 2) Collinson Group 3) Ram Machiraju 4) Salesforce 5) #362: Discovery Vitality: Behavioural Change Programme is resulting in Healthier Lifestyle through Generous Rewards

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Fernando Jimenez who talks about his fascinating role, designing a loyalty program for Tupperware products in Mexico.   Tupperware is truly a household name with consumers around the world, famous for its innovative food storage and preparation containers. The brand has recently realised the power they can harness by investing in a professional loyalty strategy to connect with its consultants, retail partners and of course consumers. Listen to learn from his impressive loyalty background in the airline sector and his approach to this new project.   Show Notes: 1) Fernando Jimenez 2) Tupperware 3) Tupperware Brand México 4) #245: Tupperware Leveraging Loyalty in Mexico

Today’s podcast features an amazing country and an amazing airline-led loyalty program that is not even one year old! SkyJoy is the program name for a coalition program created in late 2022 by Sovico Group based in Vietnam, leveraging some of their key businesses including VietJet, their low-cost airline, and HD Bank. Paula Thomas is joined for this conversation by Sereen Teoh, the former CEO of SkyJoy, to share both the successes and some of the challenges in creating such a huge coalition program across hundreds of partners, and in such a short space of time. Sereen is also a speaker at the Loyalty and Awards conference taking place in Brazil in October, so listen to get an exciting insight on what they have already achieved and what you can expect from her presentation at the event! Show Notes: 1) Sereen Teoh 2) SkyJoy 3) Sovico Group⁠ 4) Loyalty and Awards conference 5) VietJet

This episode focuses on the loyalty market in The Netherlands, featuring expert insights from Emre Polatkan.  Emre is a versatile professional skilled in CRM, loyalty, growth marketing, and experience design. With industry experience and expertise, Emre excels in building customer relationships, creating loyalty programs, driving business growth, and crafting engaging experiences. Their diverse background enables them to make a significant impact across industries Emre joins us today from Emakina, an EPAM company, where they are the Head of CRM and Loyalty. They are taking the place today of Léon Huyben, who was a key contributor and provided the expert commentary on The Netherlands in the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets. Listen to learn about the loyalty landscape in The Netherlands – what membership, appeal and impact look like in this market – and which are the programmes and key innovations to be inspired by. Hosted by Charlie Hills.    Show Notes : 1) Emre Polatkan  2) European Loyalty Whitepaper 3) Mando-Connect  4) YouGov 5) Emakina  

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Isobel Finlayson, Sustainability Lead for Mando Connect. Paula and Isobel share their ideas, insights, research and suggestions on practical ways that loyalty marketers can help.  Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in supporting.  Tom summarises some of the examples of global best practice in sustainability discussed in the original podcast where Isobel discusses eight specific tactics you can consider implementing to leverage the power of your loyalty program to address this critical concern for both consumer and companies alike. Show Notes :- 1)  Isobel Finlayson⁠ 2)  Mando Connect.⁠ 3) Mando Connect’s Million Tree Pledge 4) #243: How Can Loyalty Marketers Support Sustainability Goals?

Today’s episode is all about the exciting possibilities for the next generation of loyalty programmes using Web 3.0 technologies. Our guest is Connor Kelley, who was inspired by the success of the world’s leading online games such as Roblox, and has used the principles to create Flaunt Loyalty, a dedicated loyalty platform that harnesses the unique capabilities available from the third generation of the internet! Listen to hear Connor share what loyalty professionals can learn from the world of Web 3.0, which drives such engaged behavior and at such incredible scale! This episode is sponsored by Flaunt. Show Notes: 1) Connor Kelley 2) Flaunt Loyalty

As we know grocery retailing loyalty is fiercely competitive and long-standing in the loyalty industry. This podcast unpeels the many layers to building a customer-centric organisation by Shoprite, Africa’s largest retailer, which prides itself on “feeding Africa for less”.z We talked to ⁠Meredith Allan⁠, who is Head of Rewards and Personalisation of ⁠Shoprite X⁠, a division of ⁠The Shoprite Group⁠. Its loyalty programme is ⁠Xtra Savings⁠ and has achieved an 80% sales coverage in a short period of time since launch approximately 4 years ago. The Xtra Savings programme is the first initiative in its multi-year digital transformation strategy building a customer-first organisation. Show Notes: 1) Meredith Allan 2) Shoprite X 3) The Shoprite Group 4) ⁠Xtra Savings⁠⁠

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Mark Sage, Former Chief Operating Officer at Yuu Rewards in Hong Kong   Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy.  Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers.   Mark explains how the programme has grown, offering compelling new services, and is now firmly established as a market-leading super-app with numerous new and exciting benefits to users.  Paula and Mark also discuss the power of *collectibles* as a tool to build consumer loyalty and engagement both online and offline. Show Notes :- 1) Mark Sage 2) YuuRewards 3) DFI Retail 3)#239: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards

Today’s episode features Velocity, the loyalty program from Virgin Australia. As one of the world’s most famous challenger brands, Virgin enjoys a global portfolio of inspiring businesses that are dedicated to delighting customers around the world, and Virgin Australia's Velocity programme does exactly that! Our guest is Nick Rohrlach, CEO of Velocity, who shares with us the dramatic transformation of both the airline and its loyalty business in recent years. Customer loyalty is at the heart of their propositions, with a laser focus on proving to Australian customers that they will be rewarded for their loyalty super fast. Nick shares their latest campaigns, which are earning Velocity a reputation for bringing back some fun, even at a time of intense economic pressure for consumers. These campaigns are proving to be incredibly powerful tools that drive impressive levels of engagement for the programme, as well as earning welcome publicity for the airline itself – truly remarkable in such a mature and competitive market. Listen to enjoy my conversation with Nick Rohrlach, CEO of Velocity from Virgin Australia. This episode is sponsored by ValueDynamx (Part of Collinson Group) Show Notes: 1) Nick Rohrlach⁠ 2) Velocity Frequent Flyer 3) Virgin Australia⁠

Today’s episode features some industry personalities who have worked on loyalty propositions and marketing for some of the most famous loyalty firms and travel and hospitality brands in the world, particularly in the US market. Guy Cierzan and Andrew Kelly have recently joined forces to offer a loyalty advisory service for brands called Hydrate Loyalty, and they join us today to share some of their insights on the latest trends in loyalty marketing, and the importance of obsessing about your customers, before expecting them to become obsessed with your brand.   Show Notes 1) Guy Cierzan 2) Andrew Kelly 3) Hydrate Loyalty

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast hosted by Paula Thomas, where she is joined by Erin Levzow, who shares her industry-leading insights and ideas from their “Del Yeah!” program which has already won prestigious awards – including B2C app of the year and the Gold Award for Loyalty Strategy. Del Taco is the world’s second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth. Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers. Hosted by Tom Peace. Show Notes :- 1) Del Taco 2)Del Yeah! Rewards 3) Erin Levzow - Former Vice President of Marketing Technology 3)#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth

Today’s episode featuring an unusual category for us to have on the show but an incredibly interesting one.   AB InBev is a company that celebrates life, especially key highlights like parties, sports and entertainment, and it describes its mission as creating “a future with more cheers”.   The business brews and sells a diverse portfolio of over 500 beer brands includes global names like Budweiser®, Corona® and Stella Artois® which are sold both direct to consumer and of course to trade partners in nearly 50 countries worldwide. Joining Let's Talk Loyalty today to share AB InBev's focus on innovation and loyalty in the Mexican market is Raul Sandoval, Head of Digital Products and Loyalty from AB InBev in Mexico. Show Notes: 1) Raul Sandoval⁠, Head of Digital Products and Loyalty from AB InBev in Mexico. 2) AB InBev 3) Murphys - When It Rains It Pours

This episode focuses on multi-award winning UK loyalty programme, VeryMe Rewards from Vodafone, featuring expert insights from Pete O’Donnell. Pete is the Head of Loyalty for Vodafone in the United Kingdom. He is an experienced senior commercial manager with a proven track record across the telecommunications industry. Pete is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets. Listen to learn what makes VeryMe Rewards from Vodafone an award-winning programme, what Pete’s favourite loyalty programmes are and what’s coming next!   Hosted by Charlie Hills.    Show Notes : 1)  Peter O Donnell 2) Vodafone 3) VeryMe Rewards 4) European Loyalty Whitepaper 5) Mando-Connect  6) YouGov

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula is joined by Kelly N Cook, EVP, Chief Marketing and IT Officer for David’s Bridal. David’s Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautiful outfits for all of life’s magical moments. Operating over 300 store locations in various countries as well as online, in 2020, David’s Bridal stores created an industry first with the launch of their Diamond loyalty program, designed to leverage the buying power of the bride’s family and friends to help the happy couple earn a honeymoon of their dreams!  Hosted by Tom Peace. Show Notes :- 1) David's Bridal 2) Kelly N Cook  3) #236: David’s Bridal - The World's First "Crowdsourced " Loyalty Program