Tired of feeling like you're shouting into the void, no matter how brilliant your work? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with author, speaker, and entrepreneur Dorie Clark to discuss how to become recognized as an expert in your field. Dorie shares her "Recognized Expert Formula," emphasizing the crucial trifecta of content creation, networking, and social proof. They delve into practical strategies for building credibility, even when starting from scratch, including Dorie's unconventional approach to gaining social proof through cold pitching. Allan and Dorie also explore the power of long-term thinking, the nuances of effective networking, and how to avoid common pitfalls in both. Packed with actionable advice and real-world examples, this episode is a must-listen for any entrepreneur or small business owner looking to elevate their authority and stand out from the crowd.Key Takeaways:Dorie Clark's Recognized Expert Formula: Content Creation + Network + Social Proof = Recognized Expertise. You need all three, not just your strengths! Learn how Dorie cold-pitched top universities to gain credibility and social proof. Discover the secret to networking without the cringe: the "No-Asks-For-A-Year Rule" and building authentic connections. Use content marketing strategically to nurture leads and make your sales process smoother, especially when starting out. Allan Dib shares the power of cross-pollination: look outside your industry for fresh ideas. Stop fixating on arbitrary long-term goals and instead, build consistent systems for success. Finally, learn how "Serendipity Hooks" can make your networking more engaging and memorable.Shareable Quotes:-"The key to becoming recognized for your expertise is content creation, your network, and social proof." - Dorie Clark -"Networking is about making friends with interesting people." - Dorie Clark -"Focus on building consistent systems rather than fixating on arbitrary long-term goals." - Allan Dib Links Mentioned in this Episode:-Free Long Game Self-Assessment: https://dorieclark.com//thelonggame-Dorie’s Books: https://dorieclark.com/books Connect with Dorie Clark: Website: https://dorieclark.com/LinkedIn: https://www.linkedin.com/in/doriec/YouTube: https://www.youtube.com/DorieClarkConnect with Lean Marketing:Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learnWhat's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies.

Build a career designed for the long haul. Allan Dib sits down with entrepreneur, speaker, and author Chris Ducker to discuss building a powerful personal brand, mastering leadership, and avoiding burnout—all while staying true to the lean marketing philosophy. Chris shares his personal journey, including career pivots, overcoming burnout, and building a lasting, impactful career.Discover how Chris Ducker evolved his personal brand and how you can leverage yours for growth. Learn about the crucial elements of personal branding, gain insights into avoiding burnout and building a sustainable work-life integration. Explore the "Long Haul Leader" framework from Chris's upcoming book, focusing on Impactful Work, Love & Relationships, Hobbies & Pastimes, and Personal Mastery. Learn how to apply these principles to your personal brand and leadership, maximizing your impact and creating a fulfilling career.Resources Mentioned:The 1-Page Marketing Plan by Allan DibLean Marketing by Allan DibRise of the Youpreneur by Chris DuckerConnect with Chris Ducker:Website: https://chrisducker.com/LinkedIn: https://www.linkedin.com/in/chrisducker/ YouTube: https://www.youtube.com/user/chrisducker Instagram: https://www.instagram.com/chrisducker/?hl=en Connect with Lean Marketing:Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learnWhat's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies.

Struggling to scale your business despite your hard work? Discover game-changing leadership and marketing secrets from Michael Bungay Stanier, author of The Coaching Habit, on this episode of the Lean Marketing Podcast.Michael reveals how to cultivate a "coach-like" leadership style that empowers your team and unlocks their full potential. He breaks down the differences between coaching, mentoring, and teaching, offering practical advice you can implement immediately. Plus, he shares his unconventional marketing strategies that propelled his books to success and built thriving businesses.Here's what you'll uncover:Discover how to unlock your team's potential by leading with curiosity and empowering them through coaching. Learn Michael's unique approach to marketing mastery, focusing on the power of persistence and laser-focused niche targeting. Explore innovative podcast formats, including the dynamic use of live coaching sessions, to captivate your audience and build a loyal following. Finally, understand why building a strong personal brand is more crucial than ever in today's competitive landscape for driving significant business growth.Ready to level up your leadership and marketing game? Tune in now!Resources Mentioned:-The Coaching Habit by Michael Bungay Stanier-The Advice Trap by Michael Bungay Stanier-How to Work with Almost Anyone by Michael Bungay Stanier-Purple Cow by Seth Godin-Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne-Amy Porterfield PodcastConnect with Michael Bungay Stanier: Website: https://www.mbs.works/LinkedIn: https://www.linkedin.com/in/michaelbungaystanier/Instagram: https://www.instagram.com/mbs_works/#YouTube: https://www.youtube.com/channel/UCdFUOWjr4uI6T45zN1uJZ3Q Connect with Lean Marketing: Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn  What's your biggest takeaway from this episode? Share your thoughts in the comments below! And remember to subscribe to the Lean Marketing Podcast for more actionable strategies to grow your business.

What if one bold business pivot could set you up for exponential growth and time freedom?Allan explores how a single shift transformed one company from a constant grind to a predictable revenue powerhouse. After facing constant demands for solutions in a high-stakes industry, this entrepreneur realized the power of prevention over cure—turning his entire business model on its head. By adopting a proactive approach, he wasn’t just solving problems but building something that could scale effortlessly, freeing him to focus on strategy rather than daily operations.Now meet Cian Brennan, founder of Quantum Contracts and a former Lean Marketing client, who turned his contracting service into a $2 million-a-year success by switching to a retainer-based model. Cian’s journey is one of resilience, adaptation, and growth. With Allan's guidance, he repositioned his business to help contractors tackle contract negotiations from the start, creating stronger foundations and lasting client relationships. This episode is packed with insights on creating a sustainable, scalable business, overcoming the challenges of growth, and building a company culture that fuels success. Tune in to discover how a single pivot can change everything!00:00 Meet Cian Brennan: From Zero to High Growth01:48 Cian's Background in Construction03:58 The Birth of Quantum Contract Solutions06:17 Challenges and Solutions in Contract Management09:00 The Retainer Model: A Game Changer11:36 Adapting to Industry Changes and COVID-1913:20 Scaling the Business and Client Retention15:23 Achieving High Growth and Profitability16:28 Building a Self-Sustaining Business19:12 Personal Growth Through Challenges20:16 Hiring and Promoting Mistakes: The Peter Principle24:44 Creating a Positive Work Culture31:26 Navigating the Future of the Business32:58 The Entrepreneur's Dream: Working on Big Picture Projects33:41 Handling Acquisition OffersCheck out Cian Brennan: Website: https://quantumcontractsolutions.com/ LinkedIn: https://www.linkedin.com/in/brennancian/?originalSubdomain=au Podcast: https://open.spotify.com/show/3Tru0Vbx0sfwk304VMb9j3 YouTube: https://www.youtube.com/@constructionsecrets Check out Lean Marketing: Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn  

What if total transparency was the key to doubling your sales? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with Marcus Sheridan, a world-renowned communication expert, bestselling author, and keynote speaker who transformed his struggling pool company during the 2008 financial crisis by answering the tough questions no one else would. Marcus shares how businesses can leverage transparency to build trust, increase conversions, and drive revenue. Marcus introduces his signature “They Ask, You Answer” approach, revealing the "Big Five" key topics every customer cares about: cost, problems, comparisons, reviews, and best. By addressing these topics openly, you can strengthen your marketing strategy and position yourself as a trusted authority.One of the biggest takeaways? The more you allow potential customers to help themselves through self-service tools like pricing calculators, the more trust and authority you'll build. It’s about giving them the transparency they crave while setting yourself apart from competitors.With AI reshaping SEO and search algorithms, Marcus explains how to adapt your content strategy for 2025 and beyond. Tune in to learn how to make transparency your most effective marketing tool!00:23 Marcus Sheridan's Success Story03:19 The Big Five: Key Topics Buyers Research06:11 The Power of Transparency and Self-Service Tools29:50 The Psychology of Pricing Transparency31:05 Overcoming Common Objections to Discussing Price34:34 The Importance of Building Trust Through Content39:18 Adapting to the Evolving Landscape of Search and SEOCheck out Marcus Sheridan:Website: www.priceguide.aiLinkedIn: https://www.linkedin.com/in/marcussheridan/ Check out Lean Marketing: Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn  

Struggling to keep your audience engaged through email and SMS? You’re not alone! Join Allan as he chats with retention marketing expert Nikita Vakrouchev, who reveals actionable insights to elevate your strategies for e-commerce and B2B success. Learn how to leverage segmentation, tackle deliverability issues, and create compelling campaigns that drive results.In this episode, Allan and Nikita delve into the intricacies of email and SMS retention marketing. They explore the importance of segmentation, content strategy, and deliverability, emphasizing best practices to stay out of spam folders and the crucial role of first-party data.They discuss tools like Neverbounce for list management, distinguishing between B2B and B2C marketing requirements. The conversation covers balancing nurture and discount-driven messages, the importance of personalization, and the strategic timing of email campaigns. Nikita also addresses the effectiveness of different email formats, the critical role of subject lines, and specific timing recommendations for optimal engagement.As we approach Black Friday and the holiday season, now is the perfect time to optimize your marketing strategies. Listen now to prepare your email and SMS campaigns for success in Q4! 00:00 Introduction to Lean Marketing Podcast01:01 The Power of Email Marketing02:42 Overcoming Email Deliverability Challenges04:12 Effective Segmentation Strategies13:53 Maximizing SMS Marketing Impact17:34 B2B vs B2C Marketing ApproachesCheck out Nikita Vakhrushev: Website: aspektagency.com Instagram: instagram.com/nikitavakhrushvLinkedIn: linkedin.com/in/nikita-vTwitter: twitter.com/nikitavakhrushvYouTube: youtube.com/@nikitavakhrushevtvCheck out Lean Marketing: Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn  

Think you’ve got Go-To-Market figured out? Have you done the deep early market research and priced your product for maximum profitability?In this episode, Allan sits down with Maja Voje, a seasoned GTM expert who’s worked with global giants like Google and over 350 startups. Recognizing the gap in go-to-market advice for smaller businesses, Maja shares a practical approach that helps startups find product-market fit and scale efficiently.Allan and Maja dive into common go-to-market misconceptions, smart pricing strategies, and how to leverage LinkedIn to build powerful B2B relationships. If you’re an entrepreneur looking to refine your strategies and accelerate growth, this episode is packed with actionable insights you won’t want to miss.00:00 Introduction to Go-To-Market Strategies00:32 Meet the Expert: Maja Voje01:25 The Importance of Pre-Sales and Market Signals02:55 Understanding Go-To-Market Misconceptions08:10 Pricing Strategies and Value Capture20:08 Building a Value Ladder for Business Success23:19 Mastering LinkedIn for Business Growth25:50 Leveraging LinkedIn for Audience Engagement26:54 The Art of Content Creation and Distribution28:16 Mastering Value Commenting29:03 Navigating LinkedIn's Algorithm and Engagement30:58 The Power of Personal Interaction on LinkedIn31:37 Balancing Social Media and Deep Work32:53 Outsourcing and Automation Risks37:00 Optimizing LinkedIn for Lead Generation38:56 Effective Outreach and Relationship Building48:42 Continuous Improvement and Final ThoughtsCheck out Maja Voje LinkedIn: https://www.linkedin.com/in/majavoje/ Website: https://gtmstrategist.comWeekly Newsletter: https://knowledge.gtmstrategist.com LinkedIn Mood Boards: https://miro.com/app/board/uXjVKUoKvTw=/?share_link_id=622364761686 LinkedIn Algorithm Study: https://www.linkedin.com/posts/richardvanderblom_algorithm-insights-2024-report-v10-activity-7160527422398844928-VnlE/Check out Lean Marketing Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn  

"Drunk Business Ideas." Yep, you read that right! We're not encouraging heavy drinking, but we are encouraging big, bold thinking. And who better to join us for the conversation than David Jenyns, the maestro of systems, author of SYSTEMology, and the man who once sold the MCG!Dave and Allan, who regularly take walks together to brainstorm wild business ideas, usually keep these conversations off the record. But in this special episode, you're getting a glimpse into their unfiltered thinking.If you’re an entrepreneur or business owner, this episode is packed with out-of-the-box ideas that could spark your next big move. Tune in to get inspired, challenge your perspective, and maybe even walk away with the blueprint for your next venture!00:00 Introduction and Guest Welcome01:47 Dave's Entrepreneurial Journey: Selling the MCG05:14 Balancing Multiple Businesses: Systemology and System Hub12:35 Future Projects and AI Integration29:57 Centralized Database for SaaS Integration33:56 Marketing Awards and Industry Recognition38:53 Modern Speaker Training and Toastmasters45:07 Secular Church and Man School ConceptsCheck out David JenynsWebsite: https://www.davidjenyns.com/ SYSTEMology: https://www.systemology.com/Podcast: https://www.systemhub.com/podcast/ Check out Lean Marketing Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn  

Do you want to know the secrets behind building a high-value personal brand? Today, Alex Brogan shares his journey from zero to 750k followers and gives you the blueprint for success on LinkedIn, Twitter, and beyond.In this episode of the Lean Marketing Podcast, host Allan Dib sits down with Australian entrepreneur Alex Brogan to break down actionable strategies for building a powerful personal brand and leveraging it for business growth. Together, they explore the nuances of growing your audience on platforms like LinkedIn and Twitter, and why focusing on one platform at a time can yield the best results.They delve into the nuances of using LinkedIn and Twitter for growth, the essential role of newsletters, and why personal branding is key for entrepreneurs looking to stand out. Allan and Alex also discuss their experiences at high-level conferences, the importance of in-person networking, and how storytelling can become a powerful tool in content creation.This episode is packed with practical strategies, examples, and actionable tips for growing a high-value audience, optimizing your online presence, and taking your personal brand to the next level. If you're a business owner ready to elevate your marketing and personal brand, this episode is a must-listen.00:00 Introduction to Lean Marketing Podcast00:40 Meet Our Special Guest: Alex Brogan01:17 The Importance of Personal Branding04:42 Building a High-Value Audience14:01 Strategies for Social Media Platforms31:10 Insights from Networking Events38:25 Key Takeaways and Lessons Learned44:30 Conclusion and How to ConnectCheck out today’s guest Website: fasterthannormal.coTwitter: https://twitter.com/_alexbroganCheck out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn  

What would you do if the business your family spent generations building was on the verge of collapse? In this powerful episode, Anthony Jones shares his journey from inheriting a struggling agricultural company to building Agzaga.com, one of the fastest-growing e-commerce platforms in the nation.Join host Allan Dib as he uncovers the marketing strategies that helped Anthony 10x his business, turn personal setbacks into strengths, and scale the "Amazon of Agriculture." Learn how partnering with Lean Marketing accelerated Agzaga’s growth and led to success in email segmentation, social media overhauls, and remote team leadership.Anthony also reveals the mindset shifts that allowed him to overcome family struggles and implement game-changing strategies, including his Traction and Hero Strategy.If you've ever outsourced your marketing or felt lost trying to measure success, this episode is for entrepreneurs and business owners ready to take control and drive measurable growth in their businesses.00:00 Building the Amazon of Agriculture: From Family Farm to E-commerce Giant01:56 Anthony's Journey in Agriculture03:16 Building the Amazon of Agriculture03:38 Challenges and Successes in Agriculture E-Commerce04:19 The Importance of Marketing05:39 Overcoming Industry Hurdles09:34 E-commerce Strategies for Agriculture15:45 Learning from Mistakes24:01 Email Segmentation Success25:25 Social Media Strategy Overhaul27:19 Remote Team Building28:39 Challenges and Growth31:34 Personal Struggles and Mindset Shifts36:45 Family Business Turmoil42:23 Implementing Traction and Hero Strategy44:33 Advice for Entrepreneurs46:36 Closing Remarks and Contact InformationCheck out today's guest, Anthony Jones Website: Agzaga.comWebsite with family history: Jonestwine.com LinkedIn: https://www.linkedin.com/in/anthony-jones-3105341b9/ YouTube: https://www.youtube.com/channel/UCbakHBOpI1LJAMsqTvmE13w Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

The riches are in the niches. Pat Flynn, San Diego-based entrepreneur, pioneer podcaster, and host of Smart Passive Income, joins Allan Dib to discuss the power of niching down and community building.Pat shares his initial success with a niche website and eBook about the LEED exam, which launched his online business journey. He also highlights his ventures, including podcasting, affiliate marketing, and his successful Pokémon YouTube channel, DeepPocketMonster, which has 100M+ views.Listen in as Allan and Pat explore the importance of storytelling, emotional connection, and dedication in building an online presence, along with strategies for maintaining community engagement, managing churn, and creating rituals to keep members active.Learn how honing in on your niche and engaging a loyal following can create impressive business outcomes and help you achieve your entrepreneurial goals.00:14 Introducing Pat Flynn: The OG of Podcasting01:44 Pat Flynn's Journey: From Architect to Online Entrepreneur03:26 Building Smart Passive Income and Niche Websites05:39 The Rise of Deep Pocket Monster and Community Building30:13 Podcasting and Community Building31:44 The Importance of Repetition and Quantity37:27 Finding Your Unique Voice in Podcasting39:47 Mastering Storytelling47:16 Building and Sustaining Online CommunitiesCheck out today's guest, Pat Flynn Website: https://www.smartpassiveincome.comInstagram: https://www.instagram.com/patflynn/Twitter: http://twitter.com/patflynnYouTube: https://www.youtube.com/@deeppocketmonster/videosCheck out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Few self-help books have cut through the noise like “Don't Believe Everything You Think”. In this episode, author Joseph Nguyen shares the brilliant marketing strategies that propelled his global bestseller to success, from leveraging TikTok and Amazon ads to building a strong affiliate network.Joseph’s work, translated into over 40 languages, blends philosophy, spirituality, and psychology to guide readers toward self-realization and freedom from emotional suffering.Join Allan as Joseph discusses his unconventional approach to writing, creating content that resonates with oneself, and how anxiety and trauma impact both personal and business performance.Whether you’re an aspiring author, marketer, or simply seeking insights on mental wellness, this episode is a goldmine of practical takeaways.02:20 The Journey to Inner Peace04:32 The Impact of Trauma on Success08:08 Creating Authentic Content33:05 Work Like a Lion: The Power of Focused Effort33:36 The Journey of Writing and Promoting a Book34:56 Marketing Strategies for Book Success37:41 The Role of Emotions in Achieving Goals46:39 Leveraging TikTok and Affiliates for Book SalesCheck out today’s guest, Joseph Nguyen Website: josephnguyen.org/newsletterAmazon book link: https://amzn.to/3ARcdC5YouTube: https://youtube.com/@itsjosephnguyen?si=CVO2t4KCpxzoOq1HCheck out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Do you dread traditional sales techniques and wish there was a better way? If you've been struggling with constant sales rejections, this episode is a must-listen. We're talking to Josh Braun, a sales strategist who has mastered the art of empathetic selling. He’s here to help you stop wasting time on deals that won’t close and start focusing on building real, lasting customer relationships.Drawing from his early career as an elementary school teacher, Braun emphasizes the importance of listening, understanding, and addressing customer needs over simply making the sale. He shares insights into building trust with clients by detaching from the outcome and focusing on helping prospects feel heard and understood. Braun also highlights practical techniques for effective cold outreach and the significance of 'motivational interviewing' in fostering genuine customer relationships.Tune in to learn how to shift from pushing products to building trust and closing deals by asking the right questions and understanding your customers on a deeper level.00:00 Josh Braun’s Background02:43 Empathy and Non-Aggressive Sales Techniques25:45 The Reality of Sales Training and Motivation30:14 Effective Cold Outreach StrategiesCheck out today’s guest, Josh BraunWebsite: https://joshbraun.com/Free Book: https://books.joshbraun.com/4/forsale/ LinkedIn: https://www.linkedin.com/in/josh-braun/ Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

What does it take to become a top-tier copywriter? How about a mix of creative genius, a touch of controversy, and a proven track record?Copywriting often sits quietly behind the scenes, but today’s guest stands out for being loud, proud, and a tad controversial. Daniel Throssell has shaken up the industry with his bold techniques and unconventional style.Join us as we dive deep into the world of copywriting with ‘Australia's Best Copywriter’, Daniel Thorssell. He shares his journey from being an engineer to becoming a celebrated and controversial copywriter. He discusses the importance of personal touch in copywriting, his unique content strategies, and the lessons he learned from working with Scott Pape, the best selling author of the Barefoot Investor. Daniel also sheds light on his infamous Parallel Welcome Sequence and how he uses character creation to build a strong connection with his audience. Explore Daniel's views on AI in copywriting, the significance of authenticity, and learn from his impactful tips on running a business.Check out today’s guest, Daniel Throssell Website: https://persuasivepage.com/ Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Ever wondered how top entrepreneurs manage to sell premium programs effortlessly? Our guest today, John Meese, has the answers. John's latest book, 'Serve to Sell,' is a game-changer for anyone looking to monetize their skills sustainably. Join us as we dive into his proven methods.John discusses the importance of understanding clients' goals, challenges, and resources, and how his 'serve call' framework can lead to significant business growth. Learn how to create customers rather than just cash, simplify your business model, and effectively sell premium programs even if you're starting from scratch. John also delves into his background in economics and entrepreneurship, his work with industry legends, and offers practical advice for coaches, consultants and entrepreneurs. Check out today’s guest, John Meese:Free Book: https://servetosellbook.com/lean Newsletter: sellyoursmartsonline.com Check out Lean Marketing: Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Lean Marketing Meets Kaizen with Adam Lawrence.With over 35 years of experience, Adam discusses how Kaizen—Japanese for 'continuous improvement'—can drive rapid, sustainable improvements in business processes. We delve into case studies, including a game-changing Kaizen event that transformed a client's distribution efficiency, saving them millions. Join host Allan Dib as he welcomes Adam Lawrence, a seasoned expert in Kaizen, lean methodologies and the mastermind behind the Wheel of Sustainability. Adam also shares the principles behind how the One Page Marketing Plan dovetails perfectly with lean strategies, ensuring businesses eliminate waste while maximizing customer value. Tune in to learn how aligning Lean Marketing with Kaizen can lead to remarkable business breakthroughs.Check out today’s guest, Adam Lawrence Website: www.pi-partners.comLinkedIn: https://www.linkedin.com/in/adam-t-lawrence/YouTube: https://www.youtube.com/channel/UCm79zUJADNFsfs8riwMRM3wCheck out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

The Entrepreneur's Guide to Success: Business, Lifestyle, and Health with Greg Casser.Join as Allan dives into the life and career journey of Greg Casser, a marketing expert, business coach, and successful investor. In this powerful episode, Greg shares his experience in transitioning from a tech enterprise architect to owning multiple companies and becoming a top-tier marketer. Learn about his strategies for maintaining a balanced lifestyle while achieving business success, the importance of continuous learning, and the critical role of health and biohacking in enhancing personal and professional life. Greg also reveals his secrets about the Bitcoin four-year cycle and how he leverages it for significant investments. Don't miss this episode packed with valuable lessons on managing your business and life for long-term success!Check out today’s guest, Greg Cassar Website: https://www.gregcassar.com/ LinkedIn:https://www.linkedin.com/in/gregcassar/ Instagram: https://www.instagram.com/gregcassar/ Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Sometimes success is not about the size of the platform, success is one life at a time. Tim Schurrer discusses the personal and transformative journey of writing and believing in his book's message and how success can be found beyond traditional metrics. Delving into themes of servant leadership, finding a balance between goal-setting and the daily process, and dealing with the internal struggle of seeking validation, Tim offers insights on how true impact often comes from helping others. Tim is the author of "The Secret Society of Success" and the CEO of David Novak Leadership, a 501(c)(3). Early in his career, Tim spent a decade launching two brands — StoryBrand and Business Made Simple — as COO alongside New York Times bestselling author Donald Miller.His conversation with Allan today touches on the challenges of maintaining motivation, large-scale goal execution, and the importance of team dynamics and empathy in leadership.Check out today’s guest, Tim Schurrer: LinkedIn:https://www.linkedin.com/in/timschurrer/Book: https://www.amazon.com/Secret-Society-Success-Chasing-Spotlight-ebook/dp/B09832RNSR?ref_=ast_author_dp Check out Lean Marketing:Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Every business is a lifestyle business. It’s just whether it’s a good lifestyle or a shitty lifestyle. In this episode, James Schramko, dubbed the 'Zen monk of entrepreneurship,' discusses his philosophy of simplicity in business and life. James has built and sold several online agencies. Has coached many superstars of the online world since 2009. He is a membership and revenue share deal specialist, author of Work Less, Make More and loves surfing.James shares his approach to designing a lifestyle-focused business, emphasizing the importance of recurring cash flow and setting up the right business model. He elaborates on his transition from seeking success to finding fulfillment, influenced by his experiences with successful but unhappy individuals and his passion for surfing. James concludes vulnerably by opening up around the power of a supportive network and the joy of helping others succeed.Check out today’s guest, James Schramko Website: https://www.jamesschramko.com/Book: https://www.jamesschramko.com/book LinkedIn: https://www.linkedin.com/in/jamesschramko/?originalSubdomain=au Instagram: https://www.instagram.com/jamesschramko/ Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Discover how to make friends as an adult with Nick Gray, the author of 'The Two-Hour Cocktail Party.' In this episode, we dive into the challenges and solutions for making friends as adults. Nick shares his structured approach to hosting events that facilitate new connections and relationships, especially for those who struggle to build a network as they age.Explore various themes from his book, including the importance of name tags, round introductions, and providing a clear start and end time for gatherings.The conversation also delves into Nick's background, including his past success with Museum Hack, and practical tips for engaging with people at social events. Learn how to expand your social circle and the significance of hosting gatherings intentionally. Additionally, Allan provides insight into marketing strategies and discusses the impact of writing a book on one's personal and professional social life.This episode is packed with actionable advice on making friends as an adult, ensuring you walk away with the tools and confidence to build meaningful connections.Check out today’s guest, Nick Gray Website: https://party.pro/Book: https://party.pro/book/Linkedin: https://www.linkedin.com/in/nickgraynews/YouTube: https://www.youtube.com/user/nickgray Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

In this solo episode, Allan Dib, the author of the world-famous The 1-Page Marketing Plan, guides you through writing, promoting, and monetizing a bestselling nonfiction book.Allan is an author who has written two bestselling marketing books—the ones he wishes he had when he was first learning marketing. His book, The 1-Page Marketing Plan, was called one of the "10 Best Marketing Books" by Huffington Post. Translated into over 30 languages, it has transformed the marketing strategies of over a million businesses globally. Now, Allan is excited to share insights on writing a nonfiction book that could transform your career.Pros and Cons of Writing a Nonfiction Book: Is it worth the journey?Developing a Strong Book Concept: What makes a concept irresistible?Writing Process and Structure: How can you elevate your writing to the next level?Effective Promotion Strategies: How can you maximize your book's reach and impact?Gain actionable insights on how to make your nonfiction book a success from an expert who has been there and done it twice!Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Join Stephan Spencer, a renowned 3-time author, prolific blogger, international speaker, and foremost authority on SEO, for an insightful journey into the realms of business success and spiritual growth.Stephan Spencer shares his remarkable evolution from a web development entrepreneur to a leading figure in the world of SEO. Through engaging conversation with Allan, Stephan unveils the pivotal moments that shaped his career trajectory, his profound spiritual awakening, and the transformative power of bold decisions and synchronicities. Gain valuable insights into effective business strategies, personal development, and the seamless integration of professional achievement with inner peace.Delving into Napoleon Hill's concept of "The Drift," Stephan illuminates how individuals can avoid complacency and align with their higher purpose. Discover actionable strategies to maintain focus and navigate your spiritual journey with purpose and clarity.Whether you find yourself at a spiritual crossroads or are simply intrigued by the intersection of business and spirituality, this episode promises to ignite inspiration and challenge conventional perceptions. Tune in to explore the boundless possibilities and learn how to invite more magic and synchronicity into your life journey.Check out today’s guest, Stephan Spencer Website: https://www.stephanspencer.com/ Podcast: https://www.getyourselfoptimized.com/Podcast: https://www.marketingspeak.com/Book: https://www.artofseo.com/ Agency: https://www.netconcepts.com/ LinkedIn: https://www.linkedin.com/in/stephanspencer/ Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

In this episode, Greg Merrilees discusses the journey and challenges of transforming his business from T-shirt designing to top-tier website and brand creation. He shares valuable insights on understanding the audience, leveraging AI in design, the importance of mentorship, and effective strategies for getting client referrals.-The common mistakes people make when designing websites for themselves rather than their audience.-Greg’s bold move that pivoted his business from T-shirt designs to high-end website creation.-How to build trust and long-term relationships with clients through strategic design offers.-Leveraging AI tools in the design process to enhance creativity and efficiency.-The importance of good mentorship and how figures like James Schramko have influenced Greg’s approach to business.-Practical tips on improving your brand identity with cohesive visual elements and strategic design thinking.Whether you're a budding entrepreneur, a seasoned business owner, or someone interested in the power of good design, this episode is packed with actionable advice and inspiring stories. Tune in to learn how to elevate your business through thoughtful and audience-focused design.Check out today's guest, Greg MerrileesWebsite: studio1design.com/leanEmail: [email protected] LinkedIn: https://www.linkedin.com/in/greg-merrilees-00bb1628/Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn

John Jantsch is a marketing consultant, speaker, and author of several bestselling books, including "Duct Tape Marketing." With over three decades in the marketing industry, John has helped countless small businesses grow by implementing practical and strategic marketing systems.In this episode, Allan and John explore practical marketing strategies, the importance of understanding and serving your ideal customer, and the evolving landscape of marketing. What has changed the most over the years isn’t what you’re expecting.Hear about real-world examples, such as a tree service company that succeeded by focusing on reliability and cleanliness.Understand the value of a focused marketing approach and the power of a "not-to-do" list.Learn about the need for strategy, building customer trust, how to use AI and other tools effectively in your marketing efforts, and much more.Check out today's guest, John JantschWebsite: https://ducttapemarketing.com/ Linkedin: https://www.linkedin.com/in/ducttapemarketing/ Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn