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The Two Lauras
If you are a freelance social media manager, you are in the right place! Join the two Lauras as they give you their honest views and advice on building a business in the social media sector. They'll share tips on marketing trends, growing your business and give you an insight into how they run theirs. Join the free Facebook group to continue the conversation at thesocialmediamanagershub.com This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Total 132 episodes
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131: How to Use a Real-Time Google Doc to Get More Clients

131: How to Use a Real-Time Google Doc to Get More Clients

You might have seen we’re revamping The Social Media Managers’ Toolkit – and when we started on this process we knew we wanted a way to bring you all along on the process. We explain in the episode how we landed on the idea of using a real-time Google Doc, why it’s working brilliantly and even more importantly – ways that you can implement this into your business too, to bring new clients flooding your way! In this episode, we’re chatting about:Why we wanted to find a way to bring you with us on the journey of revamping the Social Media Managers’ ToolkitEverything we considered using instead and why we settled on a Google DocWays that you could implement real-time Google Docs into your businessHow we’ve structured the Google Doc to make it fun, interactive and get us waitlist sign ups too!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
15:1419/11/2024
130: 2024’s Social Media Icks: Our (Strong) Opinions on Shoddy Behaviour, Dodgy Trends & Crap Marketing

130: 2024’s Social Media Icks: Our (Strong) Opinions on Shoddy Behaviour, Dodgy Trends & Crap Marketing

Social media – sometimes it just feels like the land of the icks. From shady MRR to banner posts that just don’t bloody make sense, we’re honestly sick of it all and used this episode as a good excuse for a rant. There’s so much we want to leave behind us in 2024, but also a few things that we’ve really enjoyed this year that we hope to see more of in 2025, so don’t worry, it’s not all doom and gloom. You’ll want to pop the kettle on and buckle in for this one!In this episode, we’re chatting about:Our top icks we’ve seen on social media in 2024 that we definitely don’t want to see in 2025Going in on faceless marketers and why we hope the whole MRR thing dies a deathGetting on our high horses about banner postsSpeaking of horses – why we personally want to see more horses and alligators in 2025 🐴🐊 and how you can apply that to your content (no, we haven’t gone mad, promise)…and so much more – there’s been a lot of icks this year!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
43:0712/11/2024
129: Need More Money? When to Put Your Prices Up as a Social Media Manager

129: Need More Money? When to Put Your Prices Up as a Social Media Manager

You’ve decided it’s time to put your prices up – yay! But when’s the best time to do it? You’re in luck – we think there’s a number of different times that work well for a price increase, so there’s probably one coming up soon. In this episode, we’re sharing our favourite times to talk prices with clients and reassuring you that it’s absolutely fine to put your prices up, even if everything else is getting more expensive too. Especially if everything else is more expensive, in fact! So, you know the drill – notebook out, headphones in, it’s time to start planning your price increase!In this episode, we’re chatting about:Identifying key moments in a calendar year when you might like to raise your pricesThe best time to start thinking about a new year’s price riseExamples of situations where a client’s deliverables have changed and why you should adjust your pricingHow you could include a mandatory price review clause into your contractCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
17:4505/11/2024
128: How to Find Clients Who Can Pay High Prices

128: How to Find Clients Who Can Pay High Prices

Getting on a call with a potential client and discovering they only have £50 to spend on you is bad – dropping your rates and accepting that price is so, so much worse. But how can you avoid doing this when it feels like no one coming your way can afford you? We’re diving into all things pre-qualifying and perfecting your show-up in today’s episode!In this episode, we’re chatting about:Finding out your base rates so you’re never losing moneyHow to get a budget out of your lead and not quoting them a set package priceDifferent questions you can ask to pre-qualify your leadsMaking sure you’re showing up as a service provider worth paying top dollar forCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
20:0329/10/2024
127: Don’t Make These 8 Freelancer Money Mistakes

127: Don’t Make These 8 Freelancer Money Mistakes

We’ve seen (and made, oops!) lots of money mistakes over the years we’ve been in business. Whether you’ve realised you haven’t got enough money for that conference ticket, are feeling overworked and underpaid, or don’t know whether you can raise your prices, having any sort of money problems isn’t a good feeling. We want you to feel empowered to change your ways to be able to grow your business and treat yourself to that new iPhone! (If you want to, of course. Other smart phones are available!)In this episode, we’re chatting about:The obvious money mistake and why we’re skipping straight over it!Why preparation and planning should become your best friendsKeeping a float in your bank account – and which bank account you needAll things pricing, including handling price increases and what do to if a client asks you to do extra workCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
31:4922/10/2024
126: Our Three Secrets to Passive Income Success

126: Our Three Secrets to Passive Income Success

Passive income – the idea that you can earn money doing nothing. Does it even exist? We think not. But, there is an alternative that could be exactly what you’re looking for! This idea builds off of our Offer Triangle Framework (we have an episode just on this – link in the show notes!) and could be a nice complement to your existing client work. It won’t be easy, quick or truly passive, but it’s as close as you’re going to get!In this episode, we’re chatting about:The definition of passive incomeWhat we really think of passive income and why it shouldn’t be the goal in businessThree alternative things you can test out in your businessHow to combine all three to get you as close to passive as possible!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
22:1415/10/2024
125: Behind the Scenes of The Social Media Managers’ Toolkit (+ A Time-Sensitive Bonus!)

125: Behind the Scenes of The Social Media Managers’ Toolkit (+ A Time-Sensitive Bonus!)

Ever wondered exactly what’s in our Social Media Managers’ Toolkit? Well, we’ve finally sat down and recorded a podcast episode going into exactly that. What started as an idea for a simple PDF to help other social media managers has turned into so much more than we could have imagined and we’re so proud that we’ve created the go-to resource that people turn to again and again throughout their entire careers. And the best part is, if you join before next Friday at 10pm BST (that’s 18th October 2024!) you’ll get an extra special bonus that you won’t want to miss!In this episode, we’re chatting about:How we met and who we each think of as “Laura 1”What prompted us to put client work aside for a moment and create a resource to help other social media managersAll the things that are currently included in The Social Media Managers’ ToolkitHow to get your hands on an extra special bonus that’s only included up until 10pm BST, 11th October 2024!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
27:0308/10/2024
124: BTS: Our Instagram Audit Strategy

124: BTS: Our Instagram Audit Strategy

You know how it’s so much easier to work out how you want to improve a client’s account than your own? Yeah – us too! That’s why we’ve recorded this episode detailing the 6 things we’re looking at whenever we do an Instagram audit. Even if you think your account’s doing really well, it’s so important to every so often let someone else take a look at your account. Sometimes you just can’t see the wood for the trees! Grab your notebook and make sure you’ve written down our top tips for doing an audit!In this episode, we’re chatting about:Why it’s often quite hard to audit your own account!The mistakes you might be making in 6 main areasTips for how you can build out your account and content in the right wayWhy audits are a great service to offerCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
26:3501/10/2024
123: 7 Services to Sell to Make Extra Money from B-Roll Videos

123: 7 Services to Sell to Make Extra Money from B-Roll Videos

Lip-syncing and dancing on reels is out – b-roll is in and firmly here to stay. Some people really struggle with creating b-roll reels for a number of reasons, whether that’s because their husband is rubbish at it (Laura Moore’s dilemma) or they just don’t hold themselves accountable to recording videos throughout their day. Enter: you. We’ve come up with seven different brilliant services you could start offering to make extra money in your social media management business. Whether you want to film them yourselves, or stay at your desk, there’ll be a service in this episode for you. So, don’t dilly-dally, fish out your notebook now!In this episode, we’re chatting about:What we think b-roll actually isHow you can create 7 different b-roll related services to sellPlenty of ideas to get you started making money with these!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
32:5024/09/2024
122: Stop Making “How-To” Posts – Create One of These 6 Value-Based Content Types Instead!

122: Stop Making “How-To” Posts – Create One of These 6 Value-Based Content Types Instead!

“Give value” - when you hear that, what springs to mind for you? Is it creating reams and reams of instructional how-to content? If so, please don’t do that – instead spend your time listening to this podcast episode! We’re sharing with you the six ways we believe you can give that all-important value to your audience (or your clients!) and maintain variety so that your followers don’t switch off. We never know what mood someone is in when they head for their favourite social media platform, so it’s important to create all of the six types. Tune in now to find out what they are!In this episode, we’re chatting about:Common misconceptions about value-based contentAll the types of content you can create beyond just “how-to” contentHow you can ensure your audience sees the type of content they’re looking forLots of ideas for your content along the way!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
24:3017/09/2024
121: You’ve Just Signed a New Client - Now WTF Do You Do?

121: You’ve Just Signed a New Client - Now WTF Do You Do?

Whether it’s a “whoopee” from Laura Davis, or a Diet Coke break from Laura Moore, we all have our own ways of celebrating when a new client says they want to work with us. But once you’ve got over the excitement, now what do you do? How do you make the client confident that you’ve got your shit together and know that they’ve got a brilliant working relationship to look forward to?! In this episode, we’re sharing the exact steps we follow when we sign a new client, so you’ll be sure to onboard them with ease. Tune in now!In this episode, we’re chatting about:Why you insist you don’t start work until your contract is signed and your invoice is paidWhich questionnaires you’ll need to send as part of your onboarding processSorting out what things your client needs to give you access to (and why they need to sort their shit out before you start together)Why you need to do an audit and strategy before you post anything – and not let the client tell you otherwise!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
24:5010/09/2024
120: Starting a Brand New Social Media Account: What Would We Do?

120: Starting a Brand New Social Media Account: What Would We Do?

Has a client ever come to you wanting you to start up a new account for them and you wonder if you went about it in the best way? Or wanting to start a new account for yourself and grow it as quickly as you can? In today’s episode, we’re sharing a few tips that we would implement if we were starting a new social media account, either for ourselves or for a client. It’s easy to feel like there’s so much you could be doing but want to put your time into the right things, but hopefully this episode will give you a bit of a checklist you can follow!In this episode, we’re chatting about:Considering what someone sees when they land on the account How you can get the account visible quicklyOur thoughts on using ads on brand new accountsWhy you’ll need to be doing proactive engagement (we’re sorry!)Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
21:4503/09/2024
119: Make Money Creating the One Document All Businesses Need (But Most Don’t Have)

119: Make Money Creating the One Document All Businesses Need (But Most Don’t Have)

We don’t mean to spoil things, but it’s a Brand Voice Guide, and we bet you haven’t made one for yourself or for your clients yet. It’s such a vital document for every business owner, and for that reason you can make money creating these too. They’re going to help you and your clients sound like the same person across every platform, and help avoid any awkward faux pas where you share a GIF of your clients’ least favourite celebrity…If you’re thinking, “I have no idea how to make one or even what should go in one!”, you know the drill by now - hit the play button!In this episode, we’re chatting about:The ins and outs of Brand Voice Guides - what they are, what goes into them and just how detailed are they?Who needs a brand voice and why it’s so importantWhy you’ll easily see the difference between working with clients who have a Brand Voice Guide and those who don’tThe sort of questions you can ask your client to create their Brand Voice Guide and a quick way to get aheadCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
22:1230/07/2024
118: Make Money Out of Being Rejected

118: Make Money Out of Being Rejected

Potential client rejecting your proposal got you down? Don’t worry, you might still be able to work with them - just perhaps not in the way you expected! Okay, so they’re not ready for monthly management, or it’s not in their budget right now - what are they ready for? What is in their budget? Today’s episode is diving into how to find out how to flip rejections on their head and make potentially quite good money off the back of them!In this episode, we’re chatting about:Which rejections we’re talking about when it comes to making moneyWorking out what the client actually needs right now and offering them that insteadOur Offer Triangle Framework and where this will fit inJust getting started and why you’re allowed to start with the basicsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
20:0123/07/2024
117: Create Another Revenue Stream by Selling Social Media Group Training and Workshops

117: Create Another Revenue Stream by Selling Social Media Group Training and Workshops

If you listened to episode 106 previously, you’ll know all about our Offer Triangle Framework. Today, we’re sharing all about how you can get started with one part of that: selling and hosting group training. From online masterclasses to in-house workshops and everything in between, if you’re ready for a new revenue stream, today’s episode is going to help you build out this exciting new avenue of your business. There’s definitely a lot that you need to understand before you start - the who, what, where and how - but hopefully with this episode and a little bit of JFDI attitude, you’ll be up and running in no time!In this episode, we’re chatting about:Finding the niche topic you want to deliver a training onEasy tools and techniques to deliver a training without holding yourself backIf you need to create a sales pageWorking out where your audience needs to be before the trainingWhat you want your audience to do after they’ve completed your trainingCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
34:3816/07/2024
116: Run Out of Content Ideas? Here’s 6 Things to Try to Inspire Yourself Again

116: Run Out of Content Ideas? Here’s 6 Things to Try to Inspire Yourself Again

Uh oh, the day has finally arrived - you sit at your desk ready to work and discover that someone stole your inspiration overnight. What do you do?! Whether it’s content for your own business or your clients’ businesses that you’re stuck on creating, it’s happened to all of us at some point, so in today’s episode we’re compiling a few of our favourite ways to get your spark of inspiration back. Whatever you do, don’t try to force it - that’s an easy way to stress yourself out in no time. Just get out for a walk, pop your headphones in and make sure to note down the ideas we’re sharing in this episode!In this episode, we’re chatting about:Why taking a break can sometimes be the best thing for ideasHow to repurpose your content in loads of different waysSnooping on other accounts and using comments and reviews inspire youFinding the trends that will apply to you or your clients and using them in the right wayCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
29:5509/07/2024
115: Grow Your Clients’ (and Your Own!) Visibility in 9 Different Ways

115: Grow Your Clients’ (and Your Own!) Visibility in 9 Different Ways

Visibility is a tricky one - it’s so easy to blame feeling invisible as a business owner on the mysterious “algorithm”, but in actual fact, there’s a lot of different things you can do to get more visible. These methods will work for your own business or your clients’ businesses - but you do need to be charging your clients enough and in the right way so that you have the flexibility needed to work on these visibility techniques. We’re discussing this more and the nine different ways you can get visible in today’s episode!In this episode, we’re chatting about:Nine different ways you can grow your visibility (some you might not have thought of!)Why you might want to try out some new methods and examples of each different visibility techniqueThe reason that social media managers need to charge their clients appropriately so that they have freedom to use these visibility tacticsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
37:0802/07/2024
114: Should You Start Offering a Threads Service as a Social Media Manager?

114: Should You Start Offering a Threads Service as a Social Media Manager?

Almost a year ago, Threads launched (where does the time go?!) as Meta’s rival to Twitter and we thought it was time to catch you all up on how we’ve been using it over the last year. We won’t lie, it’s not hugely strategic, but we still love it as a fun alternative platform to use when you just fancy a quick scroll. However, there are of course brands absolutely smashing it on Threads, so you might be wondering - should my clients be using Threads in a strategic way and could I actually offer it as a service? Now that the hype has died down, we’ve assessed the lay of the land and will be sharing all with you in today’s episode!In this episode, we’re chatting about:What Threads looks like for us now that we’re almost a year inThe types of businesses and content that we see performing really well on ThreadsScheduled content on Threads and why we’re worried about itWhy we think charging your client to post on Threads for them is a bad ideaWhat a potential Threads service could look like for your clientsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
28:1325/06/2024
113: Three Simple Tweaks to Get More Clients

113: Three Simple Tweaks to Get More Clients

If you mention to us that you’re struggling to get new clients, firstly: don’t be surprised if Laura Davis comes stalking your social media, and secondly: there’ll definitely be three simple tweaks you can make that will easily have new clients heading in your direction! These tweaks will work for you no matter what industry you serve or services you offer, and this episode is a quick one - so there’s really no excuse to not implement them ASAP!In this episode, we’re chatting about:Why you need to stop thinking that telling people you have capacity is a bad thingThe main reason you need to make it so easy for people to get in contact with you (and no, DMs don’t count)Nailing down your niche (yes, again! Check out last week’s episode if you haven’t already)The Client Magnet Masterclass that you can dive into after this episode that will help you find great clients and repel low paying leadsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
12:5818/06/2024
112: Finding Your Niche to Stand Out More as a Social Media Manager

112: Finding Your Niche to Stand Out More as a Social Media Manager

Niching - you’ve probably already been told you should do it, but why? When we started our businesses, we both niched down in different ways to each other. In today’s episode, we’re sharing the four main ways that you can niche your business - and we’d both choose the same, more niche-y option!It can definitely feel scary choosing your niche, but once you do, you’ll find it makes everything so much easier for you - so it’s not a decision you can delay. Tune in now with your notebook to start working out where your chunk of the market lies!In this episode, we’re chatting about:How we niched differently but why for both of us it was the best thing we did for our businessesWhy niching makes marketing your business a whole lot easierWhat the four main ways of niching areHow to discover the language that your audience likes to hear (Laura Davis is NOT a mompreneur!)Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
33:0711/06/2024
111: Instil Confidence in Potential Clients Without Guaranteeing They’ll Go Viral

111: Instil Confidence in Potential Clients Without Guaranteeing They’ll Go Viral

There’s nothing worse than sitting down on a discovery call and a potential client says “can you guarantee me that every piece of content you post will go viral and I’ll end up with more followers than Kim K?”. You already know the response: “err…no!” - because you understand how social media works! But, if you have a prospect on that Zoom call with you who feels uncomfortable in not having a guarantee, what can you do? Well, in today’s episode, we’re covering what you can do to make them feel totally confident about signing on the dotted line, knowing that their social media will be well managed - and that going viral isn’t the be all and end all.In this episode, we’re chatting about:Why we think you should never, ever make a results-based guarantee to a potential clientHandling a potential client saying they want a guarantee or they’ll go elsewhereThree main ways you can get your clients feeling confident in you and your workWhat you can actually make a guarantee about!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
26:0904/06/2024
110: Taking Time Off this Summer as a Social Media Manager: Part 2 - Client Relationships and Conversations

110: Taking Time Off this Summer as a Social Media Manager: Part 2 - Client Relationships and Conversations

It’s the second part of our mini-series all about getting you as organised and prepared as possible for your summer plans - and today we’re jumping into how to approach your clients with the information that you’re going to be spending some time hanging out on a sun lounger this summer. Even if you’re not, you deserve a break in whatever form it comes, and you’ll need to be upfront and clear with your clients about what that’s going to look like for them and their socials. We know sometimes these conversations might feel awkward, but that’s what this episode is here to help you with!In this episode, we’re chatting about:Working out your holiday plans before approaching your clientsStarting the conversation with them and how to not feel awkward about itDeciding on your boundaries and why you should never break themWhat a crisis management document is and why you need one!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
26:0228/05/2024
109: Taking Time Off this Summer as a Social Media Manager: Part 1 - Content Planning and Getting Ahead

109: Taking Time Off this Summer as a Social Media Manager: Part 1 - Content Planning and Getting Ahead

Summer is almost here (we think!) and it’s time to start thinking about when you’re going to want time off over the next few months. Whether you’re picturing a week on a sun lounger or just the ability to step back a bit over the school holidays, the time to be getting prepared and ahead is now! This episode is the first of a two-parter diving into our tips for time off over the summer (or any time of year, really) and today we’re covering all things content planning and getting your schedulers nice and full in advance. So if you’re ready for your clients to feel happy and looked after knowing that everything is sorted so you can swan off into the sunset, daiquiri in hand, get your headphones ready for today’s episode.In this episode, we’re chatting about:What you can start doing today so you’ll be ahead of the game come summertimeDiscussing with your clients what you need from them and what content you can be putting outWatching what you’re posting on your own social media so clients aren’t worriedWhy templates and outsourcing will make your life just that little bit easierCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
23:3421/05/2024
108: Why We Suggest You Dump “Social Media Content Dumps” in the Bin

108: Why We Suggest You Dump “Social Media Content Dumps” in the Bin

Content dumps - dump by name, dump by nature. We are not fans of content dumps at all and mainly that’s because they just don’t make much sense! If you’re going to put in the hard work creating 30 new posts, why drop them all in one day, then vanish to never be seen again (until the next dump, that is). How, then, do you handle it if your client wants to jump on the trend and asks you to do a dump? Well, we’re covering all in this episode, so if you’re feeling bored enough with your content to want to try something drastic, tune in now!In this episode, we’re chatting about:Why we think content dumps are a silly way of posting on social mediaWhat is even leading people to want to do content dumpsHow to respond if your client asks you to do a dump for them… 😳What else you can be trying out instead of dumping your contentCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
28:1614/05/2024
Everything we know about Meta's new 'pay to play' options & how it affects social media managers

Everything we know about Meta's new 'pay to play' options & how it affects social media managers

Meta just made a major change to the way their verification system works, adding new paid options that give businesses more benefits, including links in Reels and the opportunity to be featured on the platform.But what does this mean for you as a social media manager? We're diving into it all and picking apart this new 'pay to play' version of Meta's platforms in this bonus episode.We're sharing what these updates are, what they mean and how to navigate them with your clients.Read about the new paid options here. Learn how to run Meta ads for your clients in The Social Media Manager's Toolkit.We'd love to chat more about this so, drop into our Facebook community or DM us on Instagram!This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
32:1309/05/2024
107: Write Better Copy so People Stop the Scroll and Engage with You Instead

107: Write Better Copy so People Stop the Scroll and Engage with You Instead

There’s a myth going around that people just don’t read captions anymore and social media is all about the visuals - and we think that’s wrong! We just believe that people are reading captions in a different way than how they used to, so it’s time we work on adapting to this new way of reading.Basically, if you aren’t hooking people in and making it easy for them to read your caption, you’ll be losing readers quicker than a flash. Today’s social media users are so ready to be distracted by the next post, a different platform to scroll on or even just something else going on in the real world, that you have to have an amazing scroll-stopping hook to get them to carry on reading. You also need to be getting to the point quickly - no long winded, boring descriptions please! If you’re ready to increase your engagement by writing better captions, tune in today to learn all about copy and captions.In this episode, we’re chatting about:The way in which people have changed the way they read captions over timeWhat “copy” actually isWriting the best hooks so that people want to keep reading and how long your copy should beHow to format your copy in the best way possibleCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
24:0307/05/2024
106: Use Our Simple Framework to Make More Money as a Social Media Manager

106: Use Our Simple Framework to Make More Money as a Social Media Manager

What comes to mind when you think of “business security”? If you answered having lots of retainer clients, well then, today’s episode should be going right in your queue! You’d be surprised how easily it can happen that a few clients roundabout the same time as each other will end services for one reason or another, leaving you panicking about signing a new one - as you’ve no doubt taken your foot off the marketing accelerator due to being busy or just not seeing the point.Our solution to this is “The Offer Triangle” and building your offers around this will help you to have more peace, security and fun in your business - who doesn’t want more of that?! Hit that play button to find out what The Offer Triangle is and ways you can apply it to your business today.In this episode, we’re chatting about:Why we think you should be diversifying your offersThings we’ve sold to implement the offer triangle in our own businesses in the pastAll the different things we could think of that you could sell to create your own offer triangleOur very special calculator to help you work this all outCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.Mentioned in this episode:Check out the Adobe Express video editor at adobe.com/express/create/video/social #AdobeExpressAmbassadors #AdThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
28:5330/04/2024
105: Why You Might Want to Rethink Hosting a Giveaway on Social Media

105: Why You Might Want to Rethink Hosting a Giveaway on Social Media

Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in random competitions by our friends wanting to win yachts, blenders, hairdryers or any other random things they probably weren’t in the market for in the first place (although who’d pass on a free yacht?!) and this is partly why we feel like giveaways have had their day. In our opinion and experience, all they seem to do is attract people who love a freebie and wouldn’t be willing to buy your product after the giveaway is finished. But, there are definitely a few ways you can use a competition to generate good brand awareness, and we’ll be covering that, along with the legalities of hosting a giveaway on social media, too.In this episode, we’re chatting about:What drives us up the wall about the tag-everyone-you-know-and-comment-your-dog’s-favourite-food style of competitionWhy you might want to have a rethink if you think gaining followers from a giveaway is a good thingHow to structure your competition and content to ensure good brand awarenessWhat you need to be aware of when it comes to the legal side of giveawaysCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:Learn about Adobe ExpressCheck out the Adobe Express content scheduler at: https://www.adobe.com/express/feature/content-scheduler Watch our video walkthrough here: https://www.facebook.com/thetwolauras/videos/1817146488786457/?idorvanity=2136566389786891 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
28:5523/04/2024
104: Buying Habits Have Changed… Here’s How to Influence Buyers’ Decisions as a Social Media Manager

104: Buying Habits Have Changed… Here’s How to Influence Buyers’ Decisions as a Social Media Manager

How many ads have you seen today? Unless listening to this podcast is the very first thing you’ve done today (which we hope it is!), probably far more than you can count, which understandably can feel quite overwhelming. The rise of social media and influencers have made a lot of people feel like they’re being sold to all the time, so how can you, as a social media manager, feel confident that you are doing your level best to get your clients’ customers ready to purchase? We’re covering it all in today’s episode!In this episode, we’re chatting about:How social media and influencers have changed how we all buy thingsWhat you might do to ensure that your clients’ audiences are in a buying stateThe buying process and how to create content that covers every part of thisConsideration periods and the different reasons that people buyCheck out the full show notes at thetwolauras.com/ep104Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
29:1916/04/2024
103: Ethically, Should You Use AI as a Social Media Manager?

103: Ethically, Should You Use AI as a Social Media Manager?

In our little online business bubble, everyone and their dog knows what ChatGPT is, and it seems like every platform we use has some sort of AI feature incorporated into it. But does that mean that we should be using it, and what are the ethics around that? And what even is the best way to be using AI? Because as we all know, ChatGPT still writes like a robot and we can spot it a mile off! In this episode, we’re diving into the minefield that is the world of AI, covering all sorts of topics from use cases, ethics, legalities and even *that* Charlie and the Chocolate Factory event (if you missed the drama surrounding that, you’re in for a treat!). So, join us as we get our thoughts in order around the rapidly booming world of AI!In this episode, we’re chatting about:The rise of AI and whether we need to watch our backsWhere we have implemented AI into our business and it works really wellWhen you really ought to declare you’ve used AIGetting comfortable having the conversation with your clients about AICheck out the full show notes at thetwolauras.com/ep103Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
25:0809/04/2024
102: Win More Clients with a High-Converting Proposal

102: Win More Clients with a High-Converting Proposal

Some questions we see SO often in our Facebook group is “what should I put in my proposal?” or “my proposal is taking hours, how long should it take?” or even “what price should I put on my proposal?” and we’re here in today’s episode to put all these questions to rest. You should already have all the information you need, and it certainly shouldn’t take you hours - 15 to 30 minutes max!If you’re thinking “well there’s no way I could do it in that length of time”, then today’s episode is just the one you need to listen to. Your proposal should be converting clients with ease, because it’s given them absolutely everything they need to know to work with you. It’s definitely not an easy process doing it for the first time, so if you’re ready to create your first proposal and want it to be a winner, or your proposal just isn’t winning you as many clients as you would like - tune in to today’s episode!In this episode, we’re chatting about:How Laura D learnt to send a proposal every single timeWhy your discovery calls are the most important part of knowing what to put in your proposalsA checklist of what should and shouldn’t go in your proposalsTwo sneaky tricks you can use to help draft up your proposal so much quicker!Check out the full show notes at thetwolauras.com/ep102Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
23:3402/04/2024
101: Handling Social Media Backlash and Negative Comments on Your Content

101: Handling Social Media Backlash and Negative Comments on Your Content

What’s our least favourite thing as social media managers? Definitely when negative comments get posted on our content or our clients’ content. We all know people don’t mind saying things behind a screen they’d never say in real life, but we still have to handle it!In today’s episode, we’re going to talk all about different types of comments we’ve received from different types of people, from trolls to angry customers. It can be really hard to know how to respond in various situations - or whether you should even respond at all! But never fear, you’re sure to finish this episode with an action plan of how you can move forward in dealing with negative comments with confidence.In this episode, we’re chatting about:The effect on your mindset when negative comments appearHow to avoid seeing negative comments when you don’t want toWhich comments you should respond to and which you should ignoreWhen to filter, block or delete the people in question Check out the full show notes at thetwolauras.com/ep101Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
33:0926/03/2024
100: Arguments, JFDI Attitudes and Big Business Mistakes

100: Arguments, JFDI Attitudes and Big Business Mistakes

100 episodes - where on earth did the time go?! Thank you so much to all of our wonderful listeners and especially those of you who took the time to leave us a review (...shameless plug to do so if you haven’t already!). In this episode, we’re doing a Q&A of all the burning questions you sent in to us - from whether we argue, to getting things done and our absolute non-negotiables in business - you’re sure to enjoy this special behind the scenes episode and take away a thing or two you might be able to implement in your own business. Here’s to the next 100 episodes, and let’s all hope that Laura Davis can learn some sayings before we get there!!In this episode, we’re chatting about:Our JFDI attitude and getting things done day-to-dayThe top three mistakes you might be making in businessBullshit radars and why we don’t claim our toolkit can make you 6-figures (but it definitely can!)That time Laura Moore slammed her laptop shut during a Zoom call!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
43:3219/03/2024
99: Stop Sliding into DMs with Cold Pitches

99: Stop Sliding into DMs with Cold Pitches

A salesman at the door, or a DM-slide - it’s all the same to us. Please stop!! If you don’t even know our names, or what we do for a living and why your product or service is exactly what we’re looking for (and probably, even then!) we don’t want to hear about it. What we do want is intentional networking and relationship building, and that’s part of what we’re going to cover in today’s episode. It might be the long game, but it’s honestly the best way to find clients without feeling like you’re getting the metaphorical door slammed in your face.In this episode, we’re chatting about:Why we truly hate cold pitchesThe long game when it comes to finding clients and why you should play itStarting discussions with people in a natural wayWhy warm pitching is absolutely encouragedCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
18:3012/03/2024
98: Exactly How to Get Started as a Social Media Manager

98: Exactly How to Get Started as a Social Media Manager

Feel overwhelmed and confused with starting your business? Don’t worry - you’re definitely not alone, and we’re here to help you through it! In the beginning, you’re wearing more hats than you can shake a stick at, and it can be hard to know where to focus first, wanting to get everything done at once. But we think there’s definitely a process to getting your business up and running, which we’ll be going into more detail about in today’s episode. We’re also going to make sure you feel confident when people ask about your pricing, covering an exercise that we love to do on a regular basis. And finally, if you’re not a new social media manager - you’ll still get some a-ha moments from this episode, so keep listening!In this episode, we’re chatting about:Marketing or business back-end - which should come first?How to find your first-ever clients, and whether we think cold pitching is a good ideaIf you need to wait until you’re an expert in your platform before you start signing clientsFinding the ideal price to sell your services atCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us at TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
17:3005/03/2024
97: Increase Your Income Significantly This Year With This One Underrated Change

97: Increase Your Income Significantly This Year With This One Underrated Change

It’s no secret that ads are everywhere in today’s world! One of the most popular places to see ads is on the Meta platforms, Facebook and Instagram and as demand for ads booms, so does the requirement for ads managers. As a social media manager, you might be finding some hurdles in your daily work life that you’d like to overcome - and ads management might just be the answer you’re looking for, as it can often come with increased income, flexibility and time freedom. As we both manage ads and social media on a freelance basis, we think we’re really well placed to compare the two so that you can see if making the jump to ads management might be the perfect thing for you and your business!In this episode, we’re chatting about:Why we’re passionate that all social media managers should have the opportunity to become ads managersThe leaps in income you can achieve as an ads managerWhat skills are requiredHow your freedom and flexibility could massively improve by becoming an ads managerCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
26:3427/02/2024
96: How We Built a Highly Engaged Community in a Facebook Group Without Ever Using the @everyone Tag

96: How We Built a Highly Engaged Community in a Facebook Group Without Ever Using the @everyone Tag

In our free Facebook Group, The Social Media Managers Hub (linked in the show notes if you haven’t joined us yet!), you might have noticed that we steer well clear of that dreaded @everyone tag. We all hate unnecessary notifications, and so when we get one trying to drag us kicking and screaming to a group we aren’t interested in looking at currently, it really winds us up! We know how to run Facebook Groups - we’ve got a free one and a paid one currently (also linked in the show notes!) and we’ve run a whole host of groups in the past, so we’re confident we know what we’re talking about when we say using the @everyone tag isn’t the way to go to build your group's engagement and foster a happy community. Dive into the episode to learn what we think you should be doing to create a thriving community that actually builds your network!In this episode, we’re chatting about:The main reasons we love Facebook Groups and don’t think they’re going anywhere!Why people use the @everyone tag when they really shouldn’tWhat you need to consider if you’re thinking of creating your own Facebook GroupHow to organically increase engagement and create a group with the right people in itCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
36:5320/02/2024
95: Dishing the dirt on the “Faceless Marketing” Instagram Trend

95: Dishing the dirt on the “Faceless Marketing” Instagram Trend

Have you seen any stock image-y, B-roll type content with some sort of quote or text on it recently? If you haven’t, you’ve probably been avoiding Instagram for some reason - because it’s EVERYWHERE. After a really weird exchange, Laura M had with a faceless account sharing complete Instagram lies, we decided to start investigating this faceless marketing trend that’s been popping up over the last few months. And we’re asking the ultimate questions - should you embrace it, or completely avoid it?In this episode, we’re chatting about:Who is running the faceless marketing accountsThe link between this trend and Master Resell RightsWhy you can’t compare the vanity metrics between their posts and yourWays you can monetise your account in a non-sleazy wayCheck out The Social Media Managers Toolkit here!Read the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
27:1213/02/2024
94: How to Improve Your Instagram Content to Drive More Engagement and Reach More Customers

94: How to Improve Your Instagram Content to Drive More Engagement and Reach More Customers

Recently, we sat down and had a chat about Instagram and decided that if we we’re going to put effort into it, it had to work for us, otherwise we were just wasting our time. So often Instagram can feel like such a one-sided relationship - putting all our time and energy into creating the same content as everyone else on a platform where the algorithm doesn’t even seem to like us! But, with the strategies we’ve implemented over the last few months, we’ve boosted our conversions by 27% - mind blowing! (And, that’s the metric that pays our bills!). So, if you’re ready to learn what we’ve started to focus on, and what we’ve left behind, jump into today’s episode.In this episode, we’re chatting about:What we’ve changed in the last 90 daysWhy we’ve finally ditched vanity metricsThe importance of discovering the type of content that you find easy to createWhat we’ve started doing instead of using hashtagsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
26:0106/02/2024
93: Why Your Lead Magnet Isn’t Working and What to Do About It

93: Why Your Lead Magnet Isn’t Working and What to Do About It

There are so many things that can make or break your lead magnet, and a really good one can turn a new subscriber into a paying client pretty quickly! In today’s podcast episode, we’re diving deep into the mistakes you might be making that means your lead magnet isn’t serving you and your business as it should be, and giving you top tips on how to create a freebie that will be just as good as any paid product in your offer suite.In this episode, we’re chatting about:What the point of a lead magnet actually isIf your lead magnet is serving you properly and directing people to t he next thing you want them to doHow frequently you need to promote your lead magnetWhether your sign-up page is putting people offWhat to call it instead of “freebie” or “lead magnet” to make people rush to give you their email for it!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
25:1430/01/2024
92: Navigating Life and Business with a Breast Cancer Diagnosis with Allison Christie

92: Navigating Life and Business with a Breast Cancer Diagnosis with Allison Christie

So many things in life can be much harder to navigate as a freelancer compared to being employed, and none more so than when you are confronted with a medical diagnosis. That’s what happened to today’s podcast guest, Allison Christie, when, with no prior symptoms or warning, she was diagnosed with breast cancer. Her whole business was thrown up in the air as she considered how to move forward, what needed to go, what could stay, and how she could keep as much income as possible while reducing her hours to allow her to go through treatment. Now she’s out the other side, she’s kindly come on our podcast to chat to us all about her experience and how she managed to make the necessary changes to keep her business running through this difficult time.Our guest, Allison is a Meta Ads Manager who heads up a small agile team of freelancers/subcontractors and they are all about helping health and wellness businesses thrive with results-driven marketing. This episode is sure to make you consider whether your business is serving you as it should be, and whether you need to shake up any of your service offerings, like Allison had to with her dreaded power hours! (Spoiler alert: she now loves them!).In this episode, we’re chatting about:The impact of a cancer diagnosis on your businessWhat to expect when opening up to your clients about your situationRe-evaluating your business after your diagnosisSupporting others who are going through a life-changing medical experienceCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
41:0523/01/2024
91: The real difference between working with high paying and low paying clients as a social media manager freelancer

91: The real difference between working with high paying and low paying clients as a social media manager freelancer

How can you charge the big bucks? What’s the difference between working with a low paying client Vs a higher paying client? That’s what we’re uncovering in this episode!Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
24:3316/01/2024
90: How to get new clients when you only have a small audience on social media

90: How to get new clients when you only have a small audience on social media

With all the hype about audience growth right now, we're back to remind you that you don't need a big audience to be a successful social media freelancer and to share our advice for getting new clients even when your audience is small!Grab our ultimate guide to remixing your content here: https://join.thetwolauras.com/lm-12-ways?utm_source=podcast&utm_medium=shownotes&utm_campaign=lm-12waysAvailable wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
24:0309/01/2024
89: Can we PLEASE not take these social media icks into 2024?

89: Can we PLEASE not take these social media icks into 2024?

Do these things give you the ick too? In this episode, we're talking about the things we see on social media that make our eyes roll, our blood boil, and our ick levels rise to their highest levels... but we say it all with love (ick)We want to know what your social media icks are too... drop into our DMs to let us know or chat with us in our Facebook community!Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
24:5702/01/2024
88: Has this year been a success for you? Let's find out!

88: Has this year been a success for you? Let's find out!

How did 2023 work out for you? In this episode we're diving into a quick exercise to help you see how well you've done this year. And we're taking our own advice and sharing our own successes too!To help you plan for 2024, grab our free annual planning workbook to map out your personal and business goals - download it for free at thetwolauras.com/free Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
35:2126/12/2023
87: How to navigate the new era of privacy on social media as a marketer

87: How to navigate the new era of privacy on social media as a marketer

The way people use social media has changed... dramatically! These are the biggest changes we've seen in years so in this episode we're uncovering how people will be using the social media platforms in 2024 and beyond and dive into how you can navigate these changes.Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
34:0719/12/2023
86: Four common questions social media freelancers have when it comes to Meta ads... and our frank and honest answers!

86: Four common questions social media freelancers have when it comes to Meta ads... and our frank and honest answers!

There are four questions we get asked all the time when it comes to Facebook and Instagram ads, so in this episode we're answering them for you!Whether you already manage ads, are thinking about managing ads, or have zero interest in ads at all, you'll still get some great tips from this episode.To learn how to become a confident Meta ads manager, check out The Social Media Managers Toolkit which includes our signature Meta ads programme, Ads Manager Academy. Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
30:4212/12/2023
85: The realities and practicalities of being a freelancer when you have a disabled child - Laura Davis interviews Laura Moore in this behind the scenes episode

85: The realities and practicalities of being a freelancer when you have a disabled child - Laura Davis interviews Laura Moore in this behind the scenes episode

In this episode, Laura Moore is sharing the realities of juggling business life with being a 24/7 carer for her disabled son, William. Laura Davis asks all the tough questions as we dive into what it's really like and get some practical tips to help anyone else juggling life commitments and freelancing.If you are a SEN parent and would like a space where you can get practical business support as well as have somewhere to talk to other parents in these situations, check out The Inner Hub, our monthly membership. thetwolauras.com/inner-hub Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
35:1505/12/2023
84: What should you call your social media business? We discuss your options for naming your business!

84: What should you call your social media business? We discuss your options for naming your business!

Naming your business is HARD.. right? So in this practical episode we're sharing some tips to help make it far easier so you can move forwards with launching your social media business.We'd love to hear how you chose your business name, drop into our DMs and spill the beans! https://instagram.com/thetwolaurasAvailable wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.  This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
22:5828/11/2023
83: Stop playing small & have more impact in 2024

83: Stop playing small & have more impact in 2024

2024 is YOUR year!! So in this episode we are talking about how you can stop playing small and make a bigger impact with your social media management business.Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.  This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
29:3421/11/2023