Time to blow the trumpets, pop the champagne and balloons, because we’ve reached the magic 500 milestone! I want to begin by thanking you, my wonderful audience, who have been on this journey with me, many of you since the very beginning. I also want to thank the 485 or so guests that I’ve had on the podcast. It’s been a privilege to learn from accomplished entrepreneurs all around the world on the InnovaBuzz podcast and I’m privileged to have you in my world!In this very special - three-part - anniversary episode 500, I’m joined by a panel of previous guests for some fascinating conversations, that could lead in any direction.In the first of the 3 parts, I’m joined by Audrey Holst (Ep 473), Aden Nepom (Ep 400), Kevin Perlmutter (Ep 280), Marc Halpert (Ep 258), Iggy Perillo (Ep 430), Jason Van Orden (Ep 275) and Neal Sperling (Ep 200).Listen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Paulina Larocca, the founder of Creative Catalyst, a science-based creative problem-solving training and innovation consulting agency based in Sydney, AUS. She helps companies grow their business by training their people in the science of creative problem solving and applying the training to real-life business problems to generate innovation. She has worked with global companies like Absolut Vodka, Pernod Ricard Winemakers, Telstra, and Seven West Media.Paulina is also a keynote speaker on creating a culture of innovation and author of three books on innovation: A Catalyst for Creative Thinking; Harnessing Your Emotions to Enhance Your Creativity; The Holey Bible - How to Live a More Creatively Enlightened Life.In our discussion, Paulina talked to me about:Asking powerful questions that invite possibilitiesSuspending judgment and challenging our assumptionsWhy dreaming is valuableListen to the podcast to learn more.Show Notes and BlogThe Podcast

In this episode, I’m really excited to have as my guest, Sarah Fejfar, who helps business owners, along with their marketing and sales teams, leverage virtual, hybrid, and in-person events to reach more dream clients, build customer and employee loyalty, and make sales. She is also the founder of Live Event Academy as well as the host of the Greenroom Central Podcast.In our discussion, Sarah talked to me about:Designing events as a transformative experience for participantsGetting clear upfront about your why and participants whyWhy hybrid events (live and virtual combined) are not a good ideaListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Jason Voiovich, author of "Marketer in Chief: How Each President Sold the American Idea". In a career that spans more than 25 years, Jason has launched hundreds of new products – everything from medical devices, to virtual healthcare systems, to non-dairy consumer cheese, to next-generation alternatives to the dreaded “cone of shame” for pets, to sex aids for cows (really!). He’s a graduate of both the University of Wisconsin and the University of Minnesota, and he has completed post-graduate studies at the MIT Sloan School of Management. His formal training has been invaluable, but he credits his true success to growing up in a family of artists, immigrants, and entrepreneurs. They taught him how to carefully observe the world, see patterns before others notice them, and use those insights to create new innovations. History is Jason’s favorite way to observe the world. He believes the people from the past have plenty to teach us about the challenges and opportunities we face today.In our discussion, Jason talked to me about:How stories are more powerful than factsHow reimagining history as a set of possible outcomes, we develop the skill to view the future in that same wayAn example of over-reliance on technology that led to undermined trustListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Dan Balcauski, the principal consultant for Product Tranquility based in Austin, Texas. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both consumer and B2B companies, across consumer internet, mobile, IT software, and test and measurement hardware and software in addition to company sizes ranging from startups to publicly traded multi-national enterprises. He also teaches Product Strategy for Kellogg Executive Education online.In our discussion, Dan talked to me about:How defining pricing and packaging starts with understanding our customer segments and the problems we solveDifferentiating customer segments by buying behaviour and motivationThe emotional forces driving the buying decisionListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Mark Young, the Founder of Rational Games, where he teaches business negotiation to diplomats, senior business leaders and other professionals by means of playful methods. He also uses the proceeds of what they earn to support projects that use games and play to resolve conflict.Mark started his career with two large and famous American banks neither of which exist anymore. He then had postings at McKinsey and Company and as a trade negotiator in the US Government, followed by being the partner in charge of privatization at Price Waterhouse Corporate Finance in Germany. Since 2001, he is the Founder and President of Rational Games, Inc., a boutique consulting company focused on playful negotiation.In our discussion, Mark talked to me about:Negotiating to create value for all stakeholdersGetting clear about the assumptions we are makingWhy games and play are so powerfulListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Garreth Chandler, the Founder and CEO of The Evolved Group, a human insights company that helps enterprises identify opportunities and optimises experiences. In a career spanning 25 years, Garreth has led major innovation projects including developing the Evolved Human Listening platform, which uses AI to engage meaningfully with humans.His successful career in market research has equipped him with a deep appreciation of human behaviour and he is passionate about using technology to enhance human experiences.In our discussion, Garreth talked to me about:The limitations of traditional surveysAsking better and deeper, more insightful questions via Ai powered conversationsTheir transition from a research company to a software companyListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Patrick Lavergne from SalesChamp Academy. Pat has 20 years of experience in sales, with over 10,000 sales calls done (and counting). He began as a door-to-door salesperson and progressed to Head of Sales for a successful tech scale-up. He has been helping entrepreneurs master their sales calls since 2018.In our discussion, Pat talked to me about:Reframing our view of the "sales call" to a conversation that provides service and facilitates a purchase decisionHaving the courage to give difficult messages to self first, and othersA fresh approach to sales that feels aligned, genuine and enjoyableListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Scofray Nana Yaw Yeboah, Transformational Coach, Professional Corporate Trainer, Editor of Golden City Business Magazine, Media Analyst & Author, and Lead Consultant & Facilitator for Zoweh Global Consult.Scofray is listed in Most Influential Young Ghanaian in 2015 & 2016, and in the Top 100 speakers in Ghana 2019. He has published over 70 articles in print and online media such as Leadership Magazine (South Africa) and The Huffington Post and is a regular face and voice in the Ghanaian and South African media space.In our discussion, Scofray talked to me about:Why a focus on BEING is more important than a focus on doingReframing a sale as a value exchangeSelf-acceptance and going beyond what history might define where you can goListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Kelly Rattanee, founder of The Power of a Woman's Pleasure, with a purpose of guiding women into healing and empowering their feminine energy to live with more pleasure, passion, and prosperity. A world-renowned executive coach, Reiki Master and Shamanic Healer, she is a fierce advocate of women empowerment worldwide.In our discussion, Kelly talked to me about:Embracing ourselves for who we are, regardless of external expectationsChanging the patriarchal attitudes in business and marketingBuilding a culture that allows everyone to bring their bestListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Frank Rose, the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia University’s Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia’s pioneering Digital Storytelling Lab.In our discussion, Frank talked to me about:Why we are turning away from advertising and seeking more immersive entertainment experiencesHow to be strategic with storytelling in a way that engages and serves our audienceWhat he means by Narrative ThinkingListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Mel Blackmore of Blackmore's ISO Consultancy. Mel has been involved with the creation, development and implementation of British and International standards for over 17 years. With her passion for improving business performance through the implementation of Management Systems, Mel founded her first business in 2006, Blackmores, a consultancy firm that implements and maintains management systems for clients ranging from SME’s to blue-chip organisations.Blackmores rapidly grew to be an award-winning, leading provider of consultancy services, specialising in environmental, quality, and risk standards. Blackmores work in over 27 countries globally and has had a 100% success rate in helping clients achieve certification.In our discussion, Mel talked to me about:Running, systemising, and growing your business with ISO standardsEnabling businesses to be more sustainable long term with ISO standardsA membership platform to learn about systems and processes and ISO accreditationListen to the podcast to learn more.Show notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, John Horn, who is the CEO of StubGroup. John has been working in marketing for over a decade. He was the first employee at StubGroup, which was started back in 2012, and has helped grow the business to become a Premier Google Partner ranked in the top 1% of all Google Partners worldwide and trusted partner used by companies around the globe to manage their advertising across Google, Facebook, Amazon, and more. In our discussion, John talked to me about:Why it's important to start by deeply understanding your target audienceWays to customise adverts to different audiencesUsing analytics and tracking to refine and inform your advertising strategyListen to the podcast to find out more. Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Ellen Melko Moore of SuperTight Social Selling. Ellen has done brand consulting work for Oprah Winfrey, The American Marketing Association, and the Zappos guys, and now creates and teaches LinkedIn social selling strategies for some of the top thought leaders in the digital marketing space.In our discussion, Ellen talked to me about:Using LinkedIn to test your target audience and messageInstead of telling people what you can do for them, start to teach itThe doorknob you put in people's hand…(story)Listen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Dr Cathryn Lloyd, Founder and Director of Maverick Minds. Cathryn is a facilitator, educator, researcher, arts practitioner, and creative development coach. She’s Australia’s first certified creativity coach with the Creativity Coaching Association and she provides effective learning experiences for a wide variety of clients.Cathryn previously appeared on InnovaBuzz Ep 259, where we talked about The intersection between the Arts and Business, harnessing creativity, and Building creative leadership in organisations and in communities.Cathryn's new book "Seriously Playful Creativity" is an A to Z of ideas to help lighten and expand your view of creativity and leading a creative life.In our discussion, Cathryn talked to me about:Creativity as an attitude or mindsetPutting value on our creativityPower of nature, quiet, and reflection for creativityListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Karan Nijhawan, who helps Coaches generate $15K-$55K/mo with their high-ticket offer, without running paid ads, through Organic Marketing and Elevated Events.He is the Founder of Close Dream Clients and has hosted over 190+ Human Connection Dinners, Events, Retreats, and Experiences.Karan was my guest on the InnovaBuzz podcast on Ep 333, where he shared why traditional networking events are “broken” because they focus so much on transactions, and how we can create events that focus on meaningful conversations and deep connection.In our discussion, Karan talked to me about:Why value ladders and freebies keep people stuck below $10k/moHow consistent organic marketing alone can get you to $50K/mo revenueThe importance of a sales framework for a sales callListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Kedma Ough, who is a nationally recognized business development and business funding expert, innovation and entrepreneurship thought leader, award-winning champion of small business, and business advisor for independent inventors. She is also a proud fifth-generation entrepreneur, whose great-great-grandfather peddled various products across Ireland.She is also the author of Target Funding - a proven system to get the money and resources you need to start or grow your business.In our discussion, Kedma talked to me about:Unpacked my DISC profile and what that means in dealing with meShared her DISC profile and what that means in dealing with herWe talked about sales versus business developmentListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Tom Ruwitch, an experienced direct response marketer, communications strategist, copywriter and web developer. He is especially adept at helping businesses discover their core stories and coordinate their online and offline marketing efforts. He has experience designing and executing marketing campaigns for small business startups and publicly traded companies.Tom helps coaches, consultants, and other business leaders harness the power of storytelling to captivate prospects and inspire them to buy. He is the CEO of Story Power Marketing, the agency he founded in January 2020 and is the founder and former CEO of MarketVolt, the email marketing software and services firm.In January 2020, MarketVolt sold its software business to Benchmark Email, and Tom spun out the strategic consulting and services business to form Story Power.In our discussion, Tom talked to me about:The importance of knowing your customers and prospects and the journey they are onPracticing curiosity and developing the habitSystemising the gathering of ideas and story building blocks

In this episode, I’m really excited to have as my guest, Josh Greene, the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Josh empowers top brands and individuals to shape their online presence to support their bottom line. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America, PR Summit, and Channel Advisor’s Catalyst conference.Before The Mather Group, Josh managed online and digital TV programs for industry leaders such as Discovery Channel and Time Warner Cable.In our discussion, Josh talked to me about:Why a Wikipedia page can be an important element in your online presenceHow you can contribute to topics in your field to build a Wikipedia presenceKeeping your Google My Business page up to dateListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Wendy Manganaro, the Founder and Owner of Wendy Manganaro Consulting, who works with frustrated small businesses to attract, resonate and engage their target market so that they can increase their bottom line through building relationships on and offline.She believes that all businesses can increase their digital success with the marketing mindset and strategic plan.In our discussion, Wendy talked to me about:Staying involved in your own marketing - the human connection partBuilding relationships through social mediaThe smart way to use Google Reviews in your marketingListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Richard Medcalf who describes himself as "what you get if you were to put a McKinsey consultant, a slightly unorthodox pastor and an entrepreneur into a blender".Richard is an executive coach & leadership consultant to exceptional founders & CEOs and their leadership teams. He's the founder of XQuadrant and host of the Impact Multiplier CEO Podcast.His clients are elite performers who've already achieved incredible things, and still have the ambition to 10x their impact and influence and achieve something that seems impossible right now. That can involve 1:1 coaching, taking the leadership team to its next level, or scaling high-performance culture throughout the business.In our discussion, Richard talked to me about:Why focusing on Impact rather than productivity is importantBuilding agreements with stakeholders to help you achieve your goalsStarting with a mission so amazing that it lights you upListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Ruben Kanya, director of Invested Talent and Founder of The Real Estate Experiment Network. Ruben is focused on building real relationships as the founder of The Real Estate Experiment Network & Podcast where he's featured notable thought leaders in the real estate industry who have amassed over a billion dollars worth of real estate assets in ownership & management collectively. He's used this platform to make key introductions to help individuals within his network get the help they need and/or help them form key partnerships.In our discussion, Ruben talked to me about:Our duty to share if we have something of valueBeing clear about who we serve and the problem we solveConnecting with the right people and asking good questionsListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Peter Margaritis, Author of Taking the Numb Out of Numbers, Improv Is No Joke, and his new book, "Off Script: Mastering the Art of Business Improv". Peter previously appeared on Ep 309 of the podcast, and it's great to welcome him back. In our discussion, Peter talked to me about:The common myth about improvisation (practice matters!)Authentic Leadership - the art of Monotasking and being fully presentEngaging presentations, both in-person and virtuallyListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Amy Malin, co-founder of TrueHeart cause agency and the Trueheart Social Impact Search Engine. For the last two decades, Amy has worked at the intersection of Hollywood and philanthropy. Amy’s expertise is connecting celebrities and purpose-driven brands with deserving non-profits to raise millions of dollars for their noble causes while creating global media campaigns that shine a spotlight on their wonderful work. Amy and her husband Scott are the Co-Founders of the Trueheart Social Impact Search Engine, where you can change the world with every search. Amy’s experience as a survivor of domestic violence, sexual assault, and human trafficking led her to lead a purpose-driven life.In our discussion, Amy talked to me about:How she leverages the power and influence of celebrities to fundraising for charitiesLittle things everyone can do to make a big impact in the worldDemocratizing philanthropy through the Trueheart.com social search engineListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Bob Woods, who was one of the first people on LinkedIn... literally. He joined in December 2002 when LinkedIn was just a few months old, and he’s never looked back. An award-winning salesperson, Bob has utilized LinkedIn and social selling even before social selling was a “thing.”Bob has trained and coached sales professionals around the world at companies big and small to effectively use LinkedIn and other tools to start sales conversations with qualified buyers. Specific companies where he has trained salespeople and teams include Experian, Penn Mutual, State Street, Fiserv, Triose, and UPS.In our discussion, Bob talked to me about:Converting LinkedIn connections to conversations and building relationshipsHow to authentically make an offer on LinkedInInstead of talking about helping, just helpListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Amanda Furgiuele, a sole parent, multi-preneur, international performer, elite athlete, and an expert in creative problem solving and time management. She challenges her clients to stop making excuses and start making progress through innovative solutions to even the most mundane problems.A lifetime learner, Amanda has worked in and owned multiple business ventures including television production, marketing, and social media consultation, health and wellness, retail, education, and more.In our discussion, Amanda talked to me about:Her tips for productivity and focusDealing with businesses across different locations and timezonesHiring the right team - culture and values fit and also service providersListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Lane Kawaoka. Lane currently owns 4,500+ units across the US. He lives in Hawaii and recently quit his day job as a Professional Engineer with a MS in Civil Engineering & Construction Management and a BS in Industrial Engineering.Lane partners with investors who want to build their portfolio, but are too busy to mess with “tenants, toilets, and termites” by curating opportunities in his “Hui Deal Pipeline Club” where his investors have personal access to him and know that Lane is personally putting his money on the line too. The Hui Deal Pipeline Club has acquired over $500 Million dollars of real estate acquired by syndicating over $60 Million Dollars of private equity since 2016.Lane reverse engineers the wealth-building strategies that the rich use to the middle class via the Top-50 Investing Podcast SimplePassiveCashflow.com. Lane’s mission is to help hardworking professionals out of the rat race, one free strategy call at a time.In our discussion, Lane talked to me about:The importance of creating content to educateProducing a podcast by answering common questionsHow to grow a community program by starting with 1:1 coaching and documenting the lessonsListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Audrey Holst from Fortitude and Flow. Audrey helps people reform their perfectionism so they can reclaim their agency and put their full energy into what really matters. Her work uses a combination of mindfulness and neuroscience tools and combines over a decade of experience teaching yoga with deep knowledge of the nervous system and extensive training and work as a Certified Professional Coach. Through her Fortitude & Flow Process, Audrey guides individuals and groups through a holistic experience to shift the way they approach themselves and the things that matter to them – for good.In our discussion, Audrey talked to me about:Common signs that perfectionism is holding us backHow to balance perfectionism and excellent actionBeing aware of your whole body to get into a flowListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Catherine Morgan, a multi-award-winning qualified financial planner and award-winning financial coach, on a mission to reduce financial anxiety and increase financial empowerment & resilience for 1 million women around the world. Featured as One of the top 32 female entrepreneurs to look out for in Business Leader, she's also the host of the top 1% global podcast ‘In Her Financial Shoes’ and founder of The Money Panel.In our discussion, Catherine talked to me about:Why financial education is not sufficient to fill the financial knowledge gap The physical, practical, and emotional needs to consider around moneyMoney mindsets and stretching your financial comfort zoneListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Michael Haynes, an SME Business Growth Specialist and the author of Listen Innovate Grow. Michael spent over 23 years working in a variety of strategy, marketing, and customer insight roles with large corporates across a range of industries in Australia and Canada. During his time working for Australia’s largest telecommunications company as a Customer Research and Strategy Manager, he experienced first-hand how big corporations utilize innovation to increase growth with business customers. Now Michael empowers service-based small and medium companies (SMEs) with buyer-centric strategies to achieve the growth and impact they seek.In our discussion, Michael talked to me about:Leveraging business innovation across multiple sectorsRoad-mapping and sense-making instead of "content vomit"Really listening to your customers and industryListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, David Schonthal, an award-winning Clinical Professor and Director of Entrepreneurship Programs at the Kellogg School of Management where he teaches courses on new venture creation, design thinking, healthcare innovation and creativity. David is also co-author with fellow Kellogg professor Loran Nordgren, of The Human Element, a book about overcoming people's resistance to innovation and change.Outside of Kellogg, David has been a practitioner of entrepreneurship, design, and innovation for over 20 years. He has spent a decade working at world-renowned design firm, IDEO, and currently serves as an Operating Partner at 7Wire Ventures, a healthcare technology-focused venture capital firm. David is a Global Advisor at Design for Ventures (D4V), a Tokyo-based early-stage venture capital fund that invests in design-led Japanese startups, and is the Co-Founder of MATTER, a 25,000 square-foot innovation center in downtown Chicago focused on catalyzing and supporting healthcare entrepreneurship.In our discussion, David talked to me about:Human behaviour that underpins the resistance to changeBeing problem-focused rather than product-focusedCo-designing solutions by framing changes as an experimentListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Alex Sanfilippo, host of the Creating a Brand Podcast and founder of Podmatch, which automatically matches ideal podcast hosts and guests for interviews Alex has worked in real estate investing and in aerospace; he started a blog and built that into a multi-author blog with more than 130 writers on it. He also recently launched PodcastSOP.com, a software service for podcasters to manage the workflow of each new episode release.In our discussion, Alex talked to me about:How to focus your podcast on your dream listener (and that's a model for focusing your business on your dream client)The importance of a media pack or podcast one-sheet for landing speaking or podcast guest spots Seek to be a person of value firstListen to the podcast to learn more. Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Sarah Santacroce, the Founder of the Humane Business Revolution. She’s also an internationally recognized LinkedIn Consultant, entrepreneur, podcaster, “Hippie turned Business Coach”, and author of “The Gentle Marketing Revolution”, and upcoming “Selling Like We’re Human” books.Sarah has over a decade of experience in the fields of marketing, entrepreneurship, coaching, online business creation, and strategy. She has been facilitating, training, and holding space with in-person and online groups since 2010 and is trained in the “Art of Holding Space” as well as “The Art of Participatory Leadership”. Her approach is grounded in these pragmatic experiences, based on research and best practice. Bundled with her extensive inner work, knowledge about mindfulness, meditation, and alternative ways of healing, this creates a unique perspective on business that is holistic, humane, and gentle.In recent years, Sarah’s upbringing and life’s experiences inspired a yearning to create a global movement that encourages people to bring more empathy and kindness to the business world, live a more meaningful life and take care of our mother earth and each other. She lives in beautiful Switzerland where she was born and raised but considers herself an alternative thinking citizen of this world. When she’s not working she loves adventure and traveling, yoga and nature walks or hanging out with her 3 boys (a husband and two teenage sons).In our discussion, Sarah talked to me about:Starting your marketing journey with self-awareness and personal powerBuilding long term sustainable relationshipsThe concept of maximum sustainable generosity (Jonathan Fields)Listen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Lynn Howard, from the Coaching Consulting Resource Center. Lynn has started and sold many businesses across the globe for over 20+ years, leading global organizations as a COO, in 26 countries, and on leadership boards of NGOs with a global footprint & impact. She's driven to be a change agent, a thought leader, and to move the world forward. As a natural leader, Lynn has always seemed to take charge, create an impact and support the growth of those around her. Yet, that didn't always come easy to her; she didn’t always have the tools, or at least understand and apply them. Now, she understands the world differently, has empathy and an inner drive to create a culture and mindset shift, to get people out of their everyday complacency, or what the “norm” is, and step into a better version of themselves, in their life and business; leading companies into higher levels of success, more streamlined processes and healthier company culture. Her motto is “No excuses, only solutions.”, with a little tough love, intuitiveness, and perseverance mixed in, she's the catalyst to the next level of what her clients are working on.In our discussion, Lynn talked to me about:Getting really clear on our values, vision and purpose, to focus our energyConnection and meaningful conversation for effective "networking"Building a community around her services and resources.Listen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Stormie Andrews, President, Yokel Local, Co-host, PowerHouse Experts Podcast and the Finances the Other "F" Word Podcast as well as Author of The World's Best Buyer Persona System.Yokel Local is an online inbound marketing agency partnering with overwhelmed marketing departments and executives to take the burden of the inbound marketing maze off your shoulders.Stormie has a unique marketing mindset having transitioned from a successful sales career. He bridges the gap between marketing and sales eliminating the blame game with his knowledge, expertise, and understanding of both sales and marketing. He's developed the World’s Best Buyer Persona ingratiating their Six Step Inbound System to achieve measurable results as described by his clients.In our discussion, Stormie talked to me about:His Marketing Wheel Audit and seeing the world through the eyes of your best customersHaving a WOW system for your clientsThat Trust is way more important than the saleListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Mike James of Smartphone Photography Training. Mike has combined over 20 years of experience in photography and mentoring to become a sought-after smartphone photography training specialist – delivering extraordinary value, in an engaged and intelligent way. His passion comes from being on a mission to help you become more photography literate in your personal and business photography – priding himself on delivering practical, jargon-free techniques and tips.In our discussion, Mike talked to me about:Always remembering why you are in business and Mike's personal, powerful whyHis two rules - will it transform his customers and will it bring him joyAnd of course, a bunch of photography tipsListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Felix Cao. a neuromarketing expert and business growth strategist with over 15 years of sales and marketing experience. He has been featured on major media outlets, such as The Huffington Post, Adweek, and Authority Magazine. Felix has appeared as a special guest on a major Canadian radio show where he talked about neuromarketing and the 2019 Canadian election. He also makes frequent appearances on the top business podcasts in the world and contributes to popular publications where he shares the most-up-date insights on how businesses can take their sales and marketing to the next stratosphere by implementing neuromarketing strategies that will give companies the game-changing edge that separates them from the rest of their competitors.Felix's business is Happy Buying Brain, where he works with businesses on their marketing strategy and how to apply neuromarketing to create a clear separation in their brand perception from their competitors and expand their customer base by better understanding what truly makes consumers tick during the customer journey process.In our discussion, Felix talked to me about:Some of the future trends of AiThe role of neuroscience in our buying behaviour and implications for marketingThe importance of empathy and relationships in marketingShow Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Rytis Lauris, the Co-Founder and CEO of the eCommerce-tailored email & SMS marketing automation platform Omnisend. Having spent more than 10 years building and bootstrapping startups and working in the digital marketing and eCommerce field, Rytis was well-placed to do the same with his own company. Omnisend has grown to become a top-rated app in the Shopify App store without any outside investments.The key to Omnisend’s success is its rich customer data and omnichannel-driven approach, empowering small and medium-sized eCommerce businesses to generate more sales at an affordable price. With his vast experience in startups and especially eCommerce marketing, Rytis can deliver useful insights and actionable advice on all things eCommerce, email marketing, and entrepreneurship.In our discussion, Rytis talked to me about:• Lifetime value of customers and why it's important to nurture existing customers• Best practices for email marketing• The implications of the new privacy settings of iOS 15Listen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Desi Bolin, the Founder & CEO of Virtually Sourced Solutions LLC, an international SVA consultancy firm with pillars of integrity, quality, service, collaboration, and innovation. As a published author, course creator, and certification founder, Desi and her team truly put their over 65 specialties to highly efficient, highly effective use. With 2 young kids at home (aged 6 & 3), the ability to multitask to get things done is important to Desi and she brings that skill to her clients. Virtually Sourced Solutions focus on relationship-based selling, networking, and collaboration, operating solely on word of mouth & referral. She lives to help others succeed through proven, repeatable scaling & growth.In our discussion, Desi talked to me about:Hiring for culture, values, and mission fitImportance of systems and processesBuilding personal connections with marketing toolsListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Michael DeLon, Founder and President, Paperback Expert. Michael believes that believe that a book is the ultimate business card. In this competitive market, you either differentiate yourself or you die. Having a book will help you convert leads to clients and put more money in your pocket.Michael helps you Convert More Leads using your Amazon Bestselling Book without spending more money on advertising. A book will position you as The Expert in your market. You'll be different from everyone else and have instant authority and credibility. In under 24 hours of your time (and about 90 days elapsed time), you'll be using your book to convert more leads and generate more sales. And as an Amazon Bestselling Author, you'll be seen as THE Authority people look to.In our discussion, Michael talked to me about:The speak to write process and how to write in your own voiceThe importance of storytelling in connecting with your audienceUsing a published book in your overall marketing strategyListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Jonathan Callinan of Online Business Accelerator, an Auckland-based marketing company dedicated to helping entrepreneurs and business owners rapidly grow their businesses through the power of online marketing. He is also the founder of Course Commander, an all-inclusive website, landing page, and course builder to save coaches, consultants, authors, and infopreneurs time and remove the typical tech-aches from creating and delivering courses, programs, and memberships.Jonathan is a serial entrepreneur, marketer, and big subscription advocate; having generated over 7 figures for both himself and his clients from membership models across various niches, including the natural health and digital marketing spaces. He previously appeared on episode 406 of the InnovaBuzz podcast.In our discussion, Jonathan talked to me about:Building a community and why you should have it on your own system (rather than social media)How to test a subscription idea before building itTransitioning to an online subscription modelListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Kurian Tharakan, the founder of the sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors and a 27-year veteran of the sales and marketing industry. He has consulted for companies in numerous sectors. Kurian is also the author of the Amazon Bestseller, “The 7 Essential Stories Charismatic Leaders Tell,” which details how anyone can move people and mountains with the power of story.In our discussion, Kurian talked to me about:What ARE the seven essential stories charismatic leaders tellHow great leaders transform their peopleThat entrepreneurship is a journey of personal growth and learningListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Steffen Hedebrandt, Chief Revenue Officer at Dreamdata, a Revenue Attribution Platform that collects, joins, and cleans all data to give an insightful value to your business. Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business.A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows the pain points of rapidly scaling marketing and growth firsthand.In our discussion, Steffen talked to me about:Improving customer experience by knowing your data.Using stories to instigate changeThe power of ruthless prioritization and focusListen to the podcast to learn more. Show notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Dr. Duane Varan, CEO of MediaScience, the leader in media and advertising innovation research. Almost every major innovation in the TV advertising industry over the past decade was first tested by MediaScience. Duane is the recipient of numerous awards including the Australian Prime Minister's Award for University Teacher of the Year. In four of the past six years, articles co-authored by Duane have been awarded as either Article of the Year or runner-up by the Advertising Research Foundation. Duane is a pioneer in neuromarketing, regularly introducing new methods incorporating eye tracking, galvanic skin response, heart rate, EEG, facial expression analysis, response latency testing, and a wide variety of other methods. He is also CEO of Hark Connect, the most advanced platform for qualitative research.In our discussion, Duane talked to me about:The "real estate" of the mindHow all content takes us on an emotional journeyInnovative ways to measure attention, emotion, engagement, and memoryListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Janet Neal, a self-described Superbwoman and a “Reformed Superwoman” who has learned how to lead a “should free”, productive, joyful, and powerful life, and believes all women can do the same. Janet is the Founder and Queen Bee at The Superbwoman, Inc., whose mission is to provide women with the resources and opportunities to step into their innate power, for the betterment of all.Janet is a frequent speaker and workshop provider for organizations such as IBM, Microsoft, Kraft Foods, and Working Mother Magazine. She is the author of Soul in Control: Reflections of a Reformed Superwoman and The Superbwoman: It’s All About the BE. She has been a contributor to The Huffington Post and numerous business publications and hosted a web show called Superbwoman Sundays at 7.In our discussion, Janet talked to me about:Clarifying and articulating our values as a first step to avoiding overwhelmServing ourselves first so we can serve othersReally understanding our customers' needsListen to the podcast to learn more.Show Notes and BlogThe Podcast

In this episode, I’m really excited to have as my guest, Trey Taylor, the Chief Executive Officer of Taylor Insurance Services, Managing Director of Trinity|Blue consulting, and Founding Partner of Ascend Partners. Trey is also Managing Partner at Threadneedle, a single-family office with entrepreneurial roots in the financial services industry, holding investments in insurance and financial services, commercial real estate, and early-stage technology companies.Frequently featured as a keynote speaker, Trey has addressed attendees at the Human Capital Institute, the Ascend Conference, and many other engagements. Trey is also the author of "A CEO Only Does Three Things: Finding Your Focus in the C-Suite".In our discussion, Trey talked to me about:The 3 Things that a CEO must focus on - Culture, People, NumbersHow to build and sustain a healthy and compelling cultureHow to share the burden of measures in the right contextListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Oscar Chavez, of Growthly Marketing. Oscar is an international keynote speaker, Amazon #1 best-selling author, and entrepreneur. He is a sales, branding and marketing expert and Peak Performance Business Coach. Oscar is also a mentor to 600 startups and 93,000 entrepreneurs worldwide. With a proven track record of tripling company performance in a single year, Oscar is well equipped and passionate about helping people understand how to achieve their full potential in business and in life.In our discussion, Oscar talked to me about:The power of segmenting your day into chunksThe value of focusing on relationships first and human connectionHis BAHO method for achieving high performanceListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, best-selling author and leadership specialist Gabrielle Dolan. Gabrielle is a global thought leader on business storytelling and real communication. She is a highly sought-after keynote speaker and her client list is extensive including the likes of Visa, Amazon, EY, Uber, Accenture, Telstra, Australia Post and the Obama Foundation to name drop a few. She is the best-selling author of 6 books including Real Communication and Stories for Work. In her latest book, Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling, Gabrielle draws upon extensive experience to provide a practical guide to unpacking our brand story to rapidly improve customer and employee loyalty, regardless of size or industry. Packed with tools and case studies, Magnetic Stories shows us how to utilise the power of brand storytelling to captivate our customers and engage our team.In our discussion, Gabrielle talked to me about:Connecting at a human level with authentic brand storiesThe difference between case studies and case storiesBringing values to life with storiesListen to the podcast to learn more.Show Notes and BlogThe Podcasts