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Jones Road Productions
Welcome to "In Focus," your definitive guide to excelling in the world of video production and marketing. In today's content-driven landscape, everyone knows that video is not just a tool—it's the medium that drives engagement, conversions, and brand loyalty. Whether you're strategising for a global campaign or just looking to elevate your brand's content, we delve into the methodologies, tools, and best practices that can transform your marketing strategy. From the intricacies of storytelling and production techniques to decoding audience analytics and maximizing ROI, "In Focus" is designed for those who are eager to harness the full power of video. Stay ahead of the curve and keep your brand's content strategy in sharp focus. Subscribe now!Find more gold here: https://jonesroadproductions.com/
Total 14 episodes
1
EP14: Artificial Intelligence Part 1
Beware the robots are not coming, they're just going to guide you along your way. The buzz word of 2023 (apart from authentic & personal branding). We dive into the hot topic that is AI and how it can best suit your workflow. No jobs being replaced here, not yet anyway...
16:3401/11/2024
EP13: Value added content
You'll be amazed at the value you can provide for your clients and they will still come back to you. Don't be afraid to pull the curtain back and give away a bit of free advice, we tell you why!
13:1321/10/2024
EP12: Repurposing video content
How to keep making that content cannon pop off again and again and again. Don't just post that beautiful once! Chop screw and repurpose so you can really get your moneys worth.
12:0414/10/2024
Ep11: Long Form vs Short Form
The podcast nobody asked about while it was gone, we are back on the air ladies and gentlemen!! Giving the people the good oil on all things video marketing. Today we delve into the most talked about battle since Jacob vs Edward, long form vs short from. Tasha "Long Form Queenie" Masters takes her opportunity to give short form content some size 4 sweet chin music as we talk about the changes on the current social media platforms.
18:5108/10/2024
Ep10: In Focus - Filming Yourself
Now this isn't just for our content creators on OnlyFans. We breakdown the basics of filming yourself, what gear to use (it's not the most important thing), lighting, audio. The whole kit and caboodle.
14:3202/07/2024
EP9: In Focus - What does it take to make a video?!
Despite our ability to make the process smooth stress free and easy, there is a lot of work that goes on behind the scenes (mainly Tash) that enables such a seamless shoot. We cover EVERYTHING on this pod. Walk through the entire process from start to finish. There's a few Do's & Dont's thrown in there as well to help your next project actually feel like fun!
29:3625/06/2024
EP8: In Focus - Subtitles
We are all guilty of this one thing... Watching videos on social media on mute. Now that means, if you are posting videos on social media YOU MUST DO THIS one thing. Add subtitles to all of your videos, lets dive deeper on the how what and why!
12:2904/06/2024
EP7: In Focus - Client Testimonials
Why talk about how great your business is when you can get other people to do the job for you! Today we delve deeeeep into the tried and true methodology of client testimonials. Tash takes the driving seat in this one so strap yourself in, she's a goodie! (she also just got her hair done as well so wanted to be on camera more) 👸Find more gold here: https://jonesroadproductions.com/
19:4503/04/2024
Ep6: In Focus - Who Are We
Pulling back the curtain to reveal the founders Ben & Tash at Jones Road. One pretty predictable rise to fame and an unexpected rise from the ashes for one phoenix. Find more gold here: https://jonesroadproductions.com/
28:2807/03/2024
EP5: In Focus - Where did Live Streaming go?
Big old throwback to 2017 with this one. Remember when you would "Go Live"? Yeah nah, me neither. Whatever happened to live streaming, is it still a relevant medium thes days?Find more gold here: https://jonesroadproductions.com/
12:2422/01/2024
EP4: In Focus - How much does a video cost?
This is the number on question we get asked when we begin a video project. How much does video production cost? Similar to, "How long is a piece of string?" we dive into all the different factors that contribute to the cost of video production and also touch on how much you should be spending when you are going through the process of making a video!Find more gold here: https://jonesroadproductions.com/
01:03:0715/01/2024
EP3: In Focus - Storytelling
Storytelling. Since we were born we have been listening and telling stories, but what makes a story so captivating, and how can we harness the power of storytelling when creating video? Join Ben & Tash as they dive into the world of what makes a great story and how can you tell your own story that will resonate with your audience. Video production.Find more gold here: https://jonesroadproductions.com/
19:1429/12/2023
EP2: In Focus - What is Video Marketing
We all know what marketing is and we all know what video is. In this episode we throw both ideas into the blender and drink the smoothie that is Video Marketing digesting the ingredients to better understand exactly what it is, how it works and why it is important. Video production.Find more gold here: https://jonesroadproductions.com/
14:0429/08/2023
EP1: In Focus - Intro
Ladies and gentlemen, another podcast. Against all advice, we have undertaken the task of delivering the most comprehensive video marketing podcast in the world. Join Ben & Tash from Jones Road Productions as they discuss everything from production, delivery, distribution and everything else under the sphere of video marketing.Find more gold here: https://jonesroadproductions.com/
02:2916/08/2023