“Landscaping combines science, creativity, and grit—it’s not just a job; it’s an art form.”Resources Mentioned in This Episode:SYNKD Website – Explore the platform and event details.Highgrove Partners – Landscape project tour partner.Take It Outside – Nonprofit for landscape professionals.Piedmont Precast – Donor for SYNKD’s therapy garden project.Festivals Acadiens et Créoles – A three-day festival celebrating the music, crafts, and food of South Louisiana.Topics Discussed:[00:00] IntroductionRob introduces Angelique Robb, an engineer turned landscape business owner, and founder of SYNKD, setting the stage for a discussion on industry challenges and innovation.[01:00] Angelique’s Career JourneyAngelique shares her transition from petroleum engineering to landscaping, highlighting how her engineering mindset influences her approach to design and construction.[06:00] Starting a Landscape Business in ScotlandAngelique discusses her experience building a successful landscape design and construction company while balancing her career and family life.[09:32] Challenges in Running a Landscape BusinessAngelique opens up about managing her business remotely during COVID-19, emphasizing the struggles of leadership transitions and adapting to unexpected circumstances.[15:25] The Importance of Design and Construction SynergyAngelique explains the need for collaboration between designers and contractors, sharing her insights on bridging gaps to improve project execution.[19:31] Growth Constraints in the Green IndustryAngelique identifies waste and rework as the biggest bottlenecks for landscapers, stressing the importance of tracking inefficiencies to protect profits.[27:39] Critical Path in Landscaping ProjectsAngelique introduces the concept of critical path management, explaining how to optimize schedules, manage overheads, and anticipate defects.[33:03] Launching SYNKD: A Platform for CollaborationAngelique talks about founding SYNKD to connect professionals across landscaping disciplines, promoting communication and sustainability within the industry.[38:57] Launching SYNKD During COVID-19Angelique shares the challenges of introducing a new platform and event-based business amid the pandemic and how she adapted to the circumstances.[41:32] The SYNKD Event in 2025Angelique gives an overview of the upcoming SYNKD event, detailing its multidisciplinary approach to fostering industry-wide collaboration and efficiency.[44:20] Community Projects and Industry ImpactAngelique discusses SYNKD’s involvement in nonprofit initiatives, including a therapy garden project, and how collaboration benefits both professionals and communities.[46:13] Closing RemarksRob thanks Angelique for sharing her journey, insights, and vision for the future of the green industry.Actionable Key Takeaways:Measure Rework: Track how much time and money are lost to fixing defects, and consider budgeting for these costs.Understand Critical Path: Identify and manage tasks that directly impact project timelines to optimize efficiency.Prioritize Quality: Invest in training and high-quality materials to reduce maintenance and rework.Embrace Multidisciplinary Collaboration: Connect with professionals across design, construction, and horticulture for better project outcomes.Stay Agile: Be prepared for unexpected challenges, such as weather delays or labour shortages, with a proactive mindset.Continuous Improvement: Learn from past projects to anticipate issues and refine processes.

“Doing the right thing in every instance not only builds trust but reshapes the culture of your organization and your community.”Resources Mentioned in This Episode:Doing Good Better by William MacAskillThe Precipice: Existential Risk and the Future of Humanity by Toby OrdBuilt to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry I PorrasSmall Giants: Companies That Choose to Be Great Instead of Big by Bo BurlinghamB Corp CertificationTopics Discussed:[00:00] IntroductionRob introduces guest Alex Zalewski, co-owner of Infinite Possibilities Landscapes and Design, discussing the theme of overcoming growth constraints in the green industry.[01:11] Alex’s Journey in LandscapingAlex shares his family’s multi-generational history in landscaping, detailing how Infinite Possibilities was born from his experiences working with his grandfather and co-owner Rob.[03:35] Core Services of Infinite PossibilitiesAlex describes their focus on bespoke residential landscape design-build, along with a growing maintenance department.[06:10] Growth Challenges in the Green IndustryAlex identifies rising project costs and managing client expectations as major challenges impacting growth.[09:37] Transparency in PricingAlex explains how their website’s project portfolio includes pricing details to help clients understand budget expectations upfront.[12:58] Charging for Design WorkDiscussion on the benefits of charging for design work, including how it attracts clients serious about high-quality outcomes.[15:46] Using High Anchors in QuotesAlex shares his strategy of using high quote estimates in initial sales meetings to manage expectations effectively.[19:39] Team Retention and Unique BenefitsAlex discusses the company’s innovative approach to team retention, including catered lunches, breakfasts, and cultural initiatives.[24:17] Ripple Principle for Core ValuesIntroducing the 'Ripple' principle—Respect, Integrity, Professionalism, Positivity, Leadership, and Excellence—as a foundation for company culture and team recognition.[27:29] Employee Engagement During WinterAlex talks about keeping the team engaged during winter through training, project prep, and leadership development tasks.[31:36] Future Initiatives and B Corp CertificationInfinite Possibilities’ commitment to becoming a B Corp, reflecting their dedication to people, planet, and profits, with a rigorous focus on sustainable practices.[37:28] Wrap-Up and Book RecommendationsAlex shares inspiring books, including Doing Good Better and The Precipice, that influence his leadership approach in business and life.Actionable Key Takeaways:Set Client Expectations Early: Use transparency in initial quotes and website project portfolios to align client expectations with actual costs.Invest in Your Team: Small but meaningful perks like daily catered meals and culture awards can significantly enhance team morale and reduce turnover.Charge for Design Work: Asking clients to invest in the design phase filters for those committed to quality outcomes, which leads to better projects and relationships.Anchor High in Initial Quotes: To avoid later negotiations and manage expectations, use an initial “high anchor” in cost discussions.Create a Values-Based Culture: Reinforce core values with regular recognition, employee-driven awards, and engaging events, which strengthens team alignment.

“Your business is a reflection of you and your leadership. When the business hits a wall, it’s usually because you’ve reached the limit of your leadership skills.”Resources Mentioned in This Episode:LMN (Landscape Management Network) – A solutions-based operating system for landscapers, by landscapers. Budgeting, estimating, time tracking, and employee training all rolled into one platform.Landscape Ontario Association – An industry leader in representing, promoting and fostering a favourable climate for the advancement of the horticulture industry in Ontario. A valuable resource for mentorship and networking.Topics Discussed:[00:00] IntroductionRob introduces Mark Bradley, founder of LMN and a veteran in the landscape industry, setting the stage for a deep dive into leadership and business growth.[01:18] Mark’s Early Career and the Birth of LMNMark shares his journey from starting a landscape business at 23 to founding LMN, discussing the challenges and growth he faced along the way.[03:44] The Role of Leadership in Business ScalingMark emphasizes the importance of evolving as a leader to match the growing needs of the business, explaining that leadership limitations often cause growth bottlenecks.[06:00] Understanding Company Culture Through LeadershipMark describes culture as the natural byproduct of leadership, stressing that how a leader manages influences how a company operates.[07:25] Key Phases in Business GrowthMark introduces the “ones and threes” concept for scaling, highlighting the distinct shifts required from $300,000 to $1 million, and beyond.[09:38] Developing Trust and Setting Clear GoalsMark explains how sharing business plans and building a culture of trust help teams operate effectively and scale operations.[12:54] Building an Autonomous, Metric-Driven TeamMark and Rob discuss the value of using metrics and data to empower team autonomy, particularly in a $3 million+ company.[18:13] Establishing a Culture of Continuous ImprovementMark shares how aligning teams with the company's mission can foster a culture of ongoing growth and improvement.[20:58] Five Pillars of a Successful Landscape BusinessMark outlines five core objectives for landscape businesses: revenue growth, people development, customer acquisition, operational efficiency, and delivering top customer experiences.[25:05] Mentoring and Developing Future LeadersMark discusses the importance of growing the next generation of leaders within the business to sustain growth.[27:29] The Personal Cost of Leadership GrowthMark opens up about the personal challenges he faced in prioritizing leadership development, including its impact on his health and relationships.[32:25] The Importance of a Personal Foundation in LeadershipMark explains his approach to balancing personal health, relationships, and business goals to maintain a strong foundation for sustainable leadership.[35:44] Mentorship and the Value of Industry AssociationsMark emphasizes the role of mentorship and how joining Landscape Ontario and engaging in industry associations helped shape his career.[37:10] Building a Strong Foundation in Business GrowthMark discusses the importance of foundational growth—both in business and in personal life—using the analogy of building a pyramid for sustainable success.Actionable Key Takeaways:Embrace Leadership Evolution: Scaling a business requires continuous growth and improvement in your leadership skills to match the business's demands.Culture Reflects Leadership: The quality of leadership shapes the company's culture—good or bad, it’s a reflection of the leader’s actions.Set Clear Goals and Expectations: Define objectives for your team at every level, allowing them to understand what success looks like.Develop Autonomy in Teams: Use data to measure progress, establish metrics, and ensure each team member has the resources to achieve goals independently.Prioritize Mentorship: Seek guidance from industry experts and peers, and foster mentorship within your organization.Balance Personal and Professional Development: Building a solid personal foundation is essential for sustaining the energy needed for business growth.Engage in Continuous Improvement: Small, consistent improvements build morale and drive long-term success in both leadership and business performance.

“The work is secondary; the human experience trumps all. If we build for people, we build something lasting.”Resources Mentioned in This Episode:Books:Seven Habits of Highly Effective People by Stephen CoveyTurn the Ship Around! by L. David MarquetThe New Gold Standard by Joseph MichelliHow to Win Friends and Influence People by Dale CarnegieConsulting Services:Southbrook Consulting for business insights and analyticsKnowledge Tree Consulting for operations efficiencyPodcasts:The Ultimate Landscape CEO by Jeffrey ScottHow I Built This by Guy RazTopics Discussed:[00:31] IntroductionRob introduces Will from Cudmore's Landscape and Design, highlighting Will’s background and dedication to the family business.[01:17] Will’s Journey to the Family BusinessWill shares his story of growing up in the family landscape business, leaving for a career in advertising, and later deciding to return after a life-changing experience.[02:22] Primary Growth Challenges in LandscapingRob and Will discuss common growth constraints in the landscape industry and the unique challenges of managing a multi-generational business.[02:53] Transitioning a Family BusinessWill reflects on the experience of taking over from the first generation and how he was given the freedom to modernize and grow the business.[05:58] Learning to Trust and DelegateWill discusses the importance of trust and delegation, sharing how letting go helped him build a strong and motivated team.[07:46] Redefining Leadership StylesWill compares his leadership approach to his father’s, focusing on building a team-oriented culture that allows for growth and delegation.[12:34] Defining Company Standards and ValuesWill explains the importance of defining clear company values and how he integrated those values into the company’s everyday operations.[14:02] Embedding Values in Decision-MakingWill shares how Cudmore's uses their company values as a decision-making tool, allowing staff to align with company principles even in his absence.[22:50] Evolving Roles in a Growing BusinessWill discusses the need to separate sales and operations roles as the business scaled, ensuring each area received dedicated focus.[26:52] Creating a Value-Driven WorkplaceWill details the steps taken to build a workplace where employees feel valued and motivated, making recruiting and retention easier.[34:51] The Importance of Proactive Business PlanningWill emphasizes the importance of starting business planning early to ensure the company is positioned for success in the coming year.[38:31] Recommended Resources for GrowthWill shares his go-to books and podcasts for leadership and business insights, including “Seven Habits of Highly Effective People” and “How I Built This.”Actionable Key Takeaways:Define Your Company Values: Integrate a values exercise with the whole team, not just management, to create a shared understanding of your company’s mission.Delegate to Empower Growth: Identify areas for delegation to free up time for strategic planning, allowing others to contribute and grow.Prioritize Proactive Planning: Start planning for the next business year early to ensure marketing and staffing readiness.Use Leadership Tools: Consider tools like the Eisenhower Matrix to prioritize tasks and balance long-term goals with urgent needs.Recruit with Purpose: Create a work environment that appeals to potential recruits beyond just a paycheck, focusing on growth, learning, and alignment with values.

“If you invest in your people, provide them with career development opportunities, they’re far more likely to stick around and grow with your company.”Resources Mentioned in This Episode:The Snow & Ice Workplace ReportWolf Works Consulting: Steve Wolf’s market research and consulting firm.Topics Discussed:[00:00] IntroductionRob introduces Steve Wolf from Wolf Works Consulting and provides an overview of his expertise in market research and consulting, particularly for the snow and ice industry.[02:30] Key Workforce Challenges in the Green IndustryRob and Steve discuss the primary growth constraint in the landscape industry: hiring and retention, and how this is impacting business growth.[07:00] Insights from the Snow and Ice Industry ReportSteve shares key takeaways from the snow and ice workplace report, focusing on staffing challenges and retention strategies.[12:00] The Impact of Low-Cost Competitors on Pay and HiringRob and Steve discuss the pressure to compete with low-cost competitors and how it affects wages, recruitment, and employee quality.[18:15] Recruitment Strategies That WorkSteve highlights the importance of using employee referrals, social media, job boards, and career pages as effective recruitment tools.[25:30] Career Pathways and Employee DevelopmentSteve explains how offering career development and clear advancement paths can improve retention and employee satisfaction.[32:10] The Role of Company Culture in RetentionSteve shares the importance of fostering a positive company culture and how leadership can influence the workplace environment.[40:00] Salary Benchmarks in the Snow and Ice IndustrySteve walks through salary data for various roles in the industry, including management and field staff, to help listeners gauge their compensation strategies.[50:00] Benefits and Retention: What Firms Are OfferingRob and Steve discuss the types of benefits offered by snow and ice firms, including health insurance, retirement plans, and additional perks.[57:00] The Importance of Differentiation in Recruitment and RetentionRob emphasizes how offering even small benefits and career development opportunities can make a firm stand out as an employer of choice.Actionable Key Takeaways:Invest in Competitive Salaries: Offering 20% above market rate can help you attract top talent that performs the work of multiple employees, improving overall efficiency.Create Clear Career Pathways: Developing career advancement plans for employees—even simple two- to three-step pathways—can dramatically improve retention and employee satisfaction.Leverage Referrals for Recruitment: Encourage employee referrals by offering bonuses, creating a cost-effective way to find quality workers.Utilize a Career Page: If you don’t have a dedicated careers page on your website, this is a simple yet impactful way to consistently attract potential candidates.Enhance Your Benefits Package: Offering basic health benefits, retirement plans, and professional development opportunities can set you apart from the competition.

“Great culture is self-policing. You don’t police your culture; a great culture polices itself, and the people within it hold each other accountable.”Resources Mentioned in This EpisodeRedefine Blue Collar – Mikayel's education media company focused on reshaping the blue-collar industry.Patrick Bet-David and the Vault Conference – A leadership and business development conference.“The True Artifact” by Daniel DiPiaza – A book that offers creative and mind-expanding ideas from a different perspective.Topics Discussed:Introduction to Mikayel Ter-Grigoryan and His Business Journey (0:03–0:47)Rob introduces Mikayel, who shares his background, from working odd jobs to scaling multiple businesses, including lawn care, media, and meal kits.From Banking to Lawn Mowers: Building Multiple Businesses (0:47–2:59)Mikayel talks about how he transitioned from the corporate world to starting his first landscaping business and other ventures.How the Pandemic Shifted Focus Back to Landscaping (2:59–4:08)Mikayel explains how COVID-19 led him to refocus on the landscaping industry and rebuild his company with a new perspective.Redefining Blue-Collar Culture (4:08–5:49)Mikayel discusses the cultural shift he’s bringing to the blue-collar industry, focusing on leadership and breaking stigmas.Breaking the Industry Stigma: A New Perspective on Landscaping (5:49–9:04)The conversation explores common misconceptions about the landscaping industry and why it’s a long-term, rewarding career option.Attracting and Retaining Talent in Today’s Marketplace (9:04–10:22)Mikayel emphasizes the importance of appealing to new talent and competing in a global marketplace.The Primary Growth Constraint in the Green Industry: Leadership Development (10:22–12:24)The biggest barrier to growth in landscaping businesses is leadership development, and Mikayel shares strategies to overcome it.Leadership’s Role in Shaping Culture and Growing the Business (12:24–15:01)Mikayel explains how leaders must shape the culture of their company to empower employees and fuel growth.Actionable Advice for Early-Stage Leaders (15:01–18:36)Practical tips for leaders in the early stages of growing their business, including joining peer groups and focusing on leadership development.Learning from Other Industries and Peer Groups (18:36–22:58)The benefits of learning from other industries and being part of peer groups to bring new ideas and strategies to your business.Scaling a Landscaping Business from Zero to 100 Employees (22:58–29:37)Mikayel shares how he grew his company from a small operation to 100 employees in just four years by focusing on culture and leadership.Creating a Self-Policing Company Culture (29:37–35:25)Building a company culture that polices itself, where employees hold each other accountable and live by shared values.Transforming Company Culture and Establishing Values (35:25–44:25)The timeline and process of establishing company values and how to transform your company culture over time.How to Connect with Mikayel and Leadership Masterminds (50:57 — End)Mikayel shares how listeners can get in touch with him and participate in his leadership masterminds and retreats.Actionable Key Takeaways:Invest in Leadership Development: Focus on creating a leadership development program to drive growth, no matter your company’s size.Redefine Your Culture: Culture is the key to success in a people-driven industry. Build one where employees see landscaping as a long-term, rewarding career.Join Peer Groups: Surround yourself with leaders from inside and outside your industry to gain fresh perspectives and strategies.Be Intentional About Your Mission and Values: Spend time refining your company’s mission and values, and regularly review them with your team.Engage Your Team: Use retreats and workshops to align your team with company goals and ensure personal and professional growth.

"By structuring the business so I’m not needed day-to-day, I’ve empowered my employees to grow and thrive. It’s allowed me to focus on what I love doing, and let others take on what they’re great at."Resources Mentioned in This Episode:Belgard: Training for the design and project management team on paving stone installation.Provincial Landscape Associations: Mentioned as a key resource for learning from peers.Life Insurance Products: Discussed in terms of business planning and personal financial protection.Topics Discussed:[00:00] IntroductionRob introduces Matt Bell and the episode’s focus on his unique life and business experiences.[01:25] Early Cancer Diagnosis and Its Impact on BusinessMatt shares how a late-stage cancer diagnosis in his 20s impacted his view on life and business.[02:31] Geller’s Design Build Landscape OverviewMatt provides an overview of his business, which focuses on high-end residential landscaping in Manitoba.[04:50] How Cancer Shaped His Business MindsetMatt discusses how living with cancer gave him a unique outlook on corporate structure, leadership, and empowering his team.[08:24] Letting Go and Empowering EmployeesMatt talks about the importance of structuring a business to operate independently of the owner.[12:06] Growth Constraints in the Green IndustryMatt outlines how mindset and investing in people versus equipment can accelerate business growth.[14:57] Scarcity vs. Abundance MindsetHow focusing on abundance and moving on quickly from failures has transformed his business.[18:56] Investing in People Over EquipmentMatt emphasizes the value of investing in employees, providing training, and compensating them well.[27:28] Financial Structuring and Corporate PlanningPractical advice on structuring a business for long-term success, including trust funds, insurance, and exit planning.[33:54] Finding a Good Financial PlannerTips for finding a financial planner who acts in the best interest of the business owner.[37:00] Resources and Mentors for LearningMatt highlights the importance of learning from local business owners and associations. Actionable Key Takeaways:Letting Go Empowers Growth: Structuring your business to operate without you not only ensures continuity but empowers employees to take ownership of their roles.Mindset Shift: Focus on abundance over scarcity. Don’t dwell on missed opportunities; instead, put your energy into future growth.Invest in People: Investing in employee training and fair compensation leads to long-term loyalty and improved business outcomes, even more than investing in equipment.Corporate Structuring: Setting up proper corporate structures early, such as family trusts and life insurance, can protect your business and family in the long run.Learn from Your Community: Valuable business lessons can often come from local business owners and mentors rather than big-name speakers or authors.

“You cannot grow your business without leveraging your team. Trusting people isn’t just a leadership trait, it’s a growth strategy.”Resources Mentioned in This EpisodeBooks:Think and Grow Rich by Napoleon HillThe E-Myth by Michael GerberBuy Back Your Time by Dan MartellCrucial Conversations by Joseph Grenny, Kerry Patterson, Ron McMillan, Al Switzler & Emily GregoryPodcasts and Associations:Entrepreneurs' OrganizationLandscape industry networking groups and eventsTopics Discussed:Introduction and Grant Harrison’s Background in the Green Industry (Start - 3:10):Rob introduces Grant Harrison from Nextra Consulting, who shares his journey from working with local contractors to starting Nextra Consulting, helping landscaping businesses grow through HR, financial services, and coaching.Primary Growth Constraints for Landscaping Entrepreneurs (3:10 - 4:11):Grant outlines the three primary growth constraints that hold landscaping entrepreneurs back: their relationship with money, managing people, and time management.Money Mindset and Overcoming Scarcity Thinking (4:11 - 6:25):Grant discusses how many business owners struggle with a scarcity mindset around money, which can prevent growth, and shares tips on shifting to a more abundant mindset by surrounding yourself with the right people.Changing Your Perspective on Money for Business Growth (6:25 - 9:02):Rob and Grant talk about the importance of seeing money as a resource for growth and investing in your business rather than viewing spending as a negative.Building a Strong Team and Avoiding Micromanagement (9:02 - 12:38):Grant emphasizes the importance of trusting your team, avoiding micromanagement, and hiring people smarter than yourself to delegate tasks and scale your business effectively.Promoting Leaders from Within vs. Hiring Externally (12:38 - 18:35):Grant shares insights on promoting employees from within and the importance of proper training, leadership development, and balancing internal promotions with external hires for long-term business success.Time Management for Landscaping Business Owners (18:35 - 30:10):Grant explains how owners often become too busy and wear too many hats, leading to burnout. He discusses prioritizing high-impact tasks and controlling your calendar to focus on what truly matters in the business.Setting Routines and Controlling Your Calendar (30:10 - 39:26):Grant talks about the power of setting daily, weekly, and monthly routines, and how planning ahead helps business owners take control of their time and avoid overcommitting.The Importance of Prioritizing Family Time and Personal Well-being (39:26 - 41:09):Grant highlights the need to prioritize personal and family time, making sure entrepreneurs don’t sacrifice what matters most for the sake of their business.Final Thoughts and Key Resources for Business Owners (41:09 - 45:03):Grant recommends key resources like The E-Myth, Crucial Conversations, and Buy Back Your Time by Dan Martell for business owners looking to improve their operations and mindset. He encourages listeners to find a mentor or coach for support.Actionable Key Takeaways:Shift Your Money Mindset: Surround yourself with people who see money as a resource rather than a scarcity. This will help you view investments in your business, such as marketing, as growth opportunities rather than expenses.Delegate and Trust: Stop micromanaging. Hire people smarter than you in areas where you are not an expert, and trust them to handle those tasks.Focus on Impact: Identify which activities you, as a business owner, should prioritize based on your strengths and delegate the rest.Time Management: Control your calendar by blocking off time for the most important tasks and setting boundaries around less critical activities.Invest in Leadership Development: Clearly outline job descriptions, expectations, and provide proper training for leaders in your organization.

“Your job as a leader is to make your people successful. You have to figure out what's holding them back and work with them to help them succeed.”Resources Mentioned in This Episode:NALP (National Association of Landscape Professionals)National Collegiate Landscape Competition (NCLC): Annual event for landscape students to compete and connect with industry professionals.Skills USA: Partnership to engage high school students in the landscape industry.Roblox Game: Landscape Design Empire: A game aimed at engaging younger generations with landscape design.NALP Elevate Conference: A premier event for landscape industry professionals to learn and network.NALP Leaders Forum: A networking event for landscape business leaders to discuss key industry issues.Topics Discussed:Introduction and Britt Wood’s Background at NALP (Start - 5:10):Rob introduces Britt Wood, CEO of the National Association of Landscape Professionals (NALP), and Britt shares his experience in various industries and how he got involved with NALP.The Importance of Involvement in Associations and Volunteering (5:10 - 7:30):Britt discusses the value of volunteering in associations, sharing how the most successful people in the industry often volunteer and contribute to the growth of their peers.Unique Characteristics of the Landscape Industry: Collaboration and Openness (7:30 - 12:00):Rob and Britt talk about how the landscape industry stands out for its collaborative nature, with professionals being open to sharing ideas and helping one another grow.The Biggest Growth Constraint: Labor Shortages in the Green Industry (12:00 - 16:00):Britt explains how labor shortages are the biggest issue holding back growth in the landscape industry, emphasizing the need for more workers and retention efforts.How NALP is Addressing the Labor Shortage Through Advocacy and Youth Engagement (16:00 - 20:15):Britt highlights NALP’s efforts to address labor challenges, including their advocacy for the H-2B visa program and initiatives to attract young talent through programs like the National Collegiate Landscape Competition and Roblox.Success Stories of Landscape Professionals Growing Through Association Involvement (30:00 - 40:15):Britt shares examples of professionals who have significantly grown their businesses by being active members of NALP and leveraging the resources and networking opportunities.Key Advice for Leaders: Building a Culture Where Employees Thrive (40:15 - 50:00):Britt offers insights into how successful landscape companies build a strong culture that promotes employee retention and engagement, encouraging leaders to create environments they’d want to be part of.NALP’s Elevate Conference and Leaders Forum: Opportunities for Networking and Leadership (50:00 - 58:00):Discussion on the benefits of attending NALP’s Elevate Conference and Leaders Forum, which provide opportunities for networking, education, and business growth.Final Takeaways on Getting Involved and Growing Your Business Through Associations (58:00 - End):Britt and Rob close the episode by emphasizing the importance of industry involvement and association engagement for long-term business success.Actionable Key Takeaways:Get Involved in Associations: Volunteering at both the state and national levels provides invaluable opportunities for networking, learning, and accelerating business growth.Solve Labour Issues Through Advocacy: Addressing labour shortages requires advocacy on programs like H-2B, and efforts to attract younger generations through initiatives like the National Collegiate Landscape Competition and interactive platforms like Roblox.Build a Strong Company Culture: Retention is as critical as recruitment. Create a work environment where employees want to stay by listening to their needs and ensuring they feel supported.Leverage Industry Collaboration: The landscape industry is uniquely open and collaborative. Tap into this by seeking advice, sharing experiences, and learning from others in the field.Attend Leadership Events: NALP's Elevate Conference and Leaders Forum are excellent opportunities for landscape leaders to learn, network, and grow.

“Confidence and mindset are the keys to unlocking business growth. When you surround yourself with the right people and trust your team, scaling becomes possible.”Resources Mentioned in This Episode:Die With Zero: Getting All You Can from Your Money and Your Life by Bill PerkinsBecome a Destination Company: A Road map to Attract, Motivate, and Retain Great Employees by Jeffrey ScottJeffrey Scott ConsultingTopics Discussed:Introduction to Jeffrey Scott (Start - 00:41):Rob introduces Jeffrey Scott, a leader in the green industry, discussing his deep experience as a consultant and coach, and his family roots in the landscaping and pool businesses.The History of Glengate and Scott Pools (01:22 - 04:48):Jeffrey shares the fascinating story of his family’s journey in the industry, from cesspool pumping to construction, and how Glengate was born through a family dispute over trademarks.Transition from Family Business to Consulting (04:48 - 06:12):Jeffrey recounts his decision to step away from the family business, starting his own consulting firm to serve the green industry, including peer groups and one-on-one coaching.Changes in the Landscape Industry’s Professionalism (06:46 - 08:15):Jeffrey reflects on the growth of professionalism in the landscaping industry, from tradespeople running businesses to finance graduates entering the field.Key Growth Constraints for Entrepreneurs (09:46 - 11:32):Jeffrey identifies confidence and mindset as the biggest challenges for entrepreneurs, explaining how self-belief and the ability to envision a 10x future are crucial for success.The Importance of Surrounding Yourself with Great People (12:40 - 13:43):Discussion on hiring the right people and trusting them to help grow the business, with a reminder to invest in talent rather than cut costs when recruiting.Building a Destination Company (23:25 - 27:12):Jeffrey introduces his concept of a “destination company” and how businesses can create environments that attract and retain top talent by fostering transparency and trust.Mindset Shifts for Entrepreneurs (29:14 - 32:17):Jeffrey advises entrepreneurs to step back from daily operations, empower their teams, and focus on long-term planning, even when uncertain about the future.Breaking Growth Constraints (40:14 - 41:34):Jeffrey discusses lead flow as a major growth constraint for many companies today and emphasizes the need for a diversified marketing approach to avoid over-reliance on a single channel.Final Thoughts and Recommended Resources (42:06 - End):Jeffrey wraps up the episode by recommending Die with Zero by Bill Perkins, and invites listeners to explore his consulting and peer groups for more in-depth guidance.Actionable Key Takeaways:1. Focus on Mindset: The most significant constraint is often the entrepreneur’s confidence and vision. Aim to see the potential for 10x growth.2. Surround Yourself with Talent: Hiring the right people and trusting them will help scale your business. Don’t be cheap when recruiting.3. Become a Destination Company: Build a culture of transparency and trust where employees can grow and give feedback openly.4. Diversify Your Marketing: Avoid depending on a single channel for leads. A broad approach will keep lead flow consistent.5. Long-Term Planning is Essential: Even in uncertain times, plan for the next three to five years. You can always adjust as you go.

“Success begins and ends with people. If you focus on building relationships and influencing others, everything else falls into place.”Resources Mentioned in This Episode:How to Win Friends and Influence People by Dale Carnegie The Grow Group Inc. (Marty Grunder’s coaching business) Introduction to Marty Grunder (Start - 00:46):Rob introduces Marty Grunder and his unique perspective as both a landscaper and a coach in the industry, highlighting Marty’s experience with running Grunder Landscaping for 30+ years.Growth Journey and Business Evolution (00:46 - 02:19):Marty talks about starting Grunder Landscaping 40 years ago, growing the company to $14 million in annual revenue, and the mindset shifts required for that growth.The Role of Snow Services and Business Profitability (02:19 - 03:36):Discussion on how Marty incorporated snow removal into his business, creating a stable financial foundation through the winter months.Family Life and Work-Life Balance (03:36 - 06:10):Marty reflects on different stages of life, from raising children to becoming a grandparent, and how family drives his business success.Biggest Growth Constraints in the Green Industry (06:10 - 08:01):Marty identifies sales as the primary growth constraint for landscaping businesses today, particularly in the post-COVID world.Sales Training and Role-Playing (08:01 - 14:15):Marty discusses the importance of sales training and role-playing in the landscaping industry and how this practice can significantly improve team performance.Trust and Delegation for Business Growth (14:15 - 22:30):Marty explains how learning to trust his team and delegating more responsibilities helped his business grow. He shares his personal journey of letting go of perfectionism.Developing Leadership Skills Through Sales (22:30 - 29:08):Marty talks about how sales training can lead to better leadership skills and how business owners can start letting go to focus on what they do best.Business Development and Networking (29:08 - 34:19):Marty explains his shift toward focusing on business development, leveraging relationships, and the importance of spending time on activities that directly drive growth.Letting Go and Trusting the Team (34:19 - 37:55):How Marty completely stepped away from day-to-day operations for nine months, allowing his team to take ownership and develop their skills, which led to significant growth for the company.Final Thoughts and Recommended Resources (37:55 - End):Marty recommends Dale Carnegie’s How to Win Friends and Influence People as an essential resource for building relationships and succeeding in business. Actionable Key Takeaways:1. Trust Your Team: Learn to delegate and trust your employees. Giving them responsibility not only helps the business grow but also fosters their development.2. Invest in Sales Training: Professional sales training and role-playing are critical to improving your team’s ability to close deals and handle challenging client situations.3. Focus on Business Development: Entrepreneurs should prioritize their strengths, such as networking and business development, rather than micromanaging daily tasks.4. Let Go of Perfectionism: Scaling a business requires letting go of control and allowing others to grow into their roles, even if mistakes are made along the way.5. Sales and Leadership Go Hand in Hand: Improving your sales process also enhances leadership skills, as both require clear communication, trust, and emotional intelligence.

Introduction to Linda Reindl and the Florida Nursery Growers and Landscape Association (00:00 - 01:22): Linda shares her journey from marketing professional to a key figure in the green industry, overseeing education and scholarship programs.Trends and Changes in Industry Education (01:22 - 02:37): Discussion on how the needs of green industry entrepreneurs have evolved, especially in terms of professional training and industry certifications.Industry Collaboration and Information Sharing (02:37 - 04:32): Insights into the landscape industry’s culture of openness and mutual support among professionals across North America.Addressing Key Challenges: Labor and Marketing (04:32 - 06:37): Linda identifies labor and marketing as the primary challenges facing the industry, emphasizing the need for improved recruitment and brand differentiation.The Role of Professional Development in Industry Growth (06:37 - 09:58): The importance of ongoing training and certification for career advancement in landscaping.FNGLA’s Certification Programs and Their Impact (10:37 - 14:40): Detailed discussion on the variety of certification programs offered by FNGLA to enhance industry standards.Marketing Strategies for Landscapers (17:23 - 19:50): Strategies for improving visibility and customer engagement through effective marketing and community involvement.Resource Sharing and Professional Networking (26:01 - 28:13): The benefits of community projects and professional networks in fostering industry growth.

In this episode of the IM Landscape Growth podcast, host Rob Murray talks with Andrew Gross of the Mariani Premier group about his transition from major consumer brands to landscaping, focusing on overcoming growth constraints in the green industry and the importance of strategic marketing and brand management.Introduction to Andrew Gross and his background (00:42 - 03:40): Andrew shares his journey from working at Unilever and Serta to joining the landscaping industry, highlighting key career transitions and his reasons for moving towards more entrepreneurial ventures.Discussion on growth constraints in the green industry (05:00 - 11:13): Insights on what holds entrepreneurs back, focusing on the importance of strategic planning, and how to overcome common pitfalls in business growth.Strategic planning and marketing tips (11:13 - 20:21): Detailed advice on how to create a functional and effective business plan that aligns with marketing efforts and overall business goals.The role of Mariani Premier group in elevating industry standards (38:29 - 45:57): Andrew discusses the objectives of the Mariani Premier group in professionalizing the landscaping industry and providing a supportive platform for local businesses.

Introduction and Background of Weston Zimmerman (00:41 - 03:06): Weston discusses his early experiences at Tussie Landscaping and the inefficiencies that led to founding Synced Up.Challenges in Landscaping Operations (03:06 - 05:02): Exploration of operational challenges and the need for integrated systems.Primary Growth Constraints in Landscaping (05:02 - 06:13): Weston identifies mindset shifts necessary for growth from craftsman to business owner.Transitioning from Owner Operator to Business Owner (06:13 - 10:49): Detailed discussion on the importance of systemizing estimating and job costing.Implementing Systems and Processes (10:49 - 17:15): Weston shares practical steps for landscapers to transition from manual processes to automated systems, ensuring accurate costing and efficiency.Benefits of Synced Up Platform (17:15 - 30:00): Detailed breakdown of how Synced Up helps landscapers manage operations, from job costing to employee management.Future of Landscaping Business Management (30:00 - 35:34): Vision for future integrations and enhancements in landscaping business practices.

Episode NotesIntroduction (00:00 - 00:25): Introduction of Alan White, President and CEO of Turf Systems, and his roles in various landscaping and environmental organizations.Alan's Career and Philosophy (00:25 - 04:11): Alan shares his journey from starting a landscape management company focused on nutrient and pest control to becoming a leader in environmental discussions, emphasizing the importance of plant health and sustainable practices in urban areas.Addressing Industry Challenges (04:11 - 06:14): Discussion on labor as a recurring challenge in the landscape industry and how it presents an opportunity for growth and innovation, particularly in attracting a purpose-driven younger workforce.Impact of Landscaping on Urban Well-being (06:14 - 10:59): Insights into the significant role of landscaping in improving air quality and mitigating urban heat, positioning it as crucial for the health of city dwellers.Entrepreneurial Opportunities in Landscaping (10:59 - 23:44): Advice for entrepreneurs on leveraging the functional benefits of landscaping to enhance business growth and contribute positively to urban environments.Educational Resources and Industry Trends (23:44 - End): Alan discusses the importance of continuous learning, staying updated with industry trends, and engaging with professional associations to remain at the forefront of the landscape industry.  

This episode features Dean Morales, founder of Heritage and Company, sharing his 23-year journey from starting a lawn maintenance service in college to building a signatory union landscape company with just under 100 employees. He discusses the importance of labour force, core values, and creating a culture where employees want to work.Introduction to Dean Morales and Heritage and Company (Start - 03:00): Dean shares the inception of his landscaping business during his freshman year of college, transitioning from a two-man operation to a company with nearly 100 employees focusing on bid-build projects and a strategic shift towards enhancing the maintenance division.Growth Constraints in the Green Industry (03:01 - 06:00): Dean identifies labor force and foundational principles as the primary barriers to scaling a landscaping business, emphasizing the need to build a company culture that attracts and retains talent.Cultivating a Company Culture (06:01 - 09:00): Discussion on the significance of core values and culture in creating a destination company, including strategies for instilling and living these values throughout the organization.Accountability and EOS Implementation (09:01 - 12:00): Dean talks about the introduction of the Entrepreneurial Operating System (EOS) in his company, the use of accountability charts, and how every employee having a "number" contributes to clarity and success.Employee Engagement and Recognition (12:01 - 15:00): Exploring methods for employee engagement, including the application of an accountability chart, quarterly conversations, and recognizing achievements, contributing to a substantial increase in profitability.Association Involvement and Leadership Development (15:01 - 18:00): The impact of participating in various associations on personal growth and company expansion, and the importance of surrounding oneself with a supportive network, including mentors, family, and professional advisors.Maintaining Effective Business Partnerships (18:01 - 21:00): Insights into sustaining healthy business partnerships through open communication, the significance of an accountability chart, and aligning roles with individual capabilities.Recruitment and Training Innovations (21:01 - 24:00): Dean addresses overcoming the reluctance to train new foremen and the introduction of an apprenticeship program to foster a culture of learning and growth.Strategic Networking and Mentorship (24:01 - 27:00): Benefits of engaging with industry associations and forming mentor-mentee relationships for personal leadership development and business growth.Leveraging Resources and Continuous Learning (27:01 - End): Discussion on the value of continual learning through podcasts, coaching, and adopting frameworks like EOS and the Great Game of Business to drive company success. Michigan Hispanic Chamber of Commercewww.intrigueme.caFollow us on Instagram 

This episode features Michael Pletz, a seasoned entrepreneur in the hardscaping industry, as he shares his journey from working at a stone yard to founding Ever After Landscaping and How to Hardscape, a platform for industry professionals. Michael discusses challenges such as hiring and pricing strategies, offering valuable insights into growing a successful business in the green industry.Introduction to Michael Pletz and His Ventures (Start - 02:07): Michael shares the origins of his career in the hardscaping industry, from working at a stone yard to founding Ever After Landscaping and developing the How to Hardscape platform, illustrating his growth and diversification within the sector.Challenges of Hiring and Pricing in Landscaping (02:08 - 04:29): Discusses the pivotal challenges of hiring skilled labor and setting appropriate pricing strategies to ensure business sustainability and growth in the landscaping industry.Adopting Efficient Pricing Strategies (04:30 - 06:35): Michael delves into the methodology behind his pricing strategies, particularly focusing on labor rate recovery to accurately charge for services rendered, ensuring profitability.Enhancing Customer Engagement and Sales Techniques (06:36 - 12:05): Insight into effective customer engagement strategies, the importance of understanding client budgets, and refining the sales process to improve close rates and customer satisfaction.Transitioning from Hands-on Work to Business Management (12:06 - 17:25): Reflects on the evolution from being a hands-on hardscaper to focusing on business management, including the challenges of delegation and maintaining high standards of quality.Leveraging Digital Platforms for Business Growth (17:26 - 24:25): Discusses the strategic use of digital platforms, including a proprietary software tool for job management and leveraging YouTube for marketing, to enhance business visibility and growth.Navigating Entrepreneurship and Industry Insights (24:26 - 32:34): Michael provides a broader perspective on entrepreneurship within the landscaping industry, touching on future trends, the importance of strategic marketing, and staying ahead in a competitive market.Conclusion and Future Outlook (32:35 - End): Summarizes key takeaways from the discussion and provides insights into the future of the landscaping industry, emphasizing the need for innovation, marketing, and adapting to changing consumer demands.How To Hardscapewww.intrigueme.caFollow us on Instagram 

This episode of the IM Landscape Growth podcast features Matt Crinklaw, co-founder of Greenius and now part of LMN, discussing the importance of training and development in the landscaping industry and how it's pivotal in solving labor challenges and enhancing employee experiences.Introduction to Matt Krinklaw and Greenius (Start - 04:00): Matt shares his journey of growing Greenius, a company focused on training within the green industry, highlighting the early challenges and the eventual acquisition by LMN.Tackling the Labor Problem (04:01 - 08:00): Discussion on how Greenius is addressing the labor issue in the landscaping industry post-COVID, emphasizing the need for repurposing rather than seeing it as a labor shortage.Importance of Employee Experience (08:01 - 12:00): Matt explains the concept of replacing 'culture' with 'employee experience' and the significant impact of a solid onboarding process.Building Employee Funnels and Recruitment (12:01 - 16:00): Strategies on creating employee funnels similar to sales funnels to attract and retain talent.Creating Career Paths (16:01 - 20:00): Insights into building clear career paths within companies to reduce turnover and improve employee growth.Micro Promotions and Training Opportunities (20:01 - 24:00): Discussion on the concept of micro-promotions and the importance of providing training opportunities for skill development.Implementing an Effective Onboarding Process (24:01 - 28:00): Steps to create and implement an effective onboarding process to enhance employee experiences and productivity.Conclusion and Resources (28:01 - End): Information on how to utilize Greenius for onboarding and training, including details about upcoming summits and recommended reading for further learning. www.intrigueme.caFollow us on Instagram 

This episode of the IM Landscape Growth podcast features Ed Hansen, a seasoned entrepreneur in the green industry, discussing his journey and insights into business growth, leadership, and the significance of building a company culture. Ed shares his experiences from founding Hansen Lawn and Gardens to his role in  tech innovation with his landscape management software company, EXT.Introduction to Ed Hansen: Ed Hansen is introduced as a founder and entrepreneur with significant involvement in Landscape Ontario and as a co-founder of EXT, a software company designed to aid landscape businesses (00:00-03:00).Ed Hansen's Journey: Ed discusses his 20-year journey in the landscape industry, emphasizing the evolution of marketing, customer engagement, and the transition from traditional methods to digital platforms. He also touches on his belief in continuous learning and growth (03:01-07:00).Building Hansen Lawn and Gardens: Ed shares the story of how he started and grew Hanson Lawn and Gardens into a successful design, build, and maintenance company employing 30 to 40 people. He highlights the importance of training, improving craftsmanship, and the shift towards becoming a destination company for industry professionals (07:01-12:00).Overcoming Growth Constraints: The primary growth constraint identified by Ed is the mindset of entrepreneurs. He emphasizes the need to envision bigger goals and prepare for growth by planning and adapting to future needs rather than being limited by current capacities (12:01-15:00).Cultural and Operational Transformation: Ed discusses his realization of being a 'shitty leader' at one point and how seeking external feedback and embracing honesty within the team transformed his leadership and company culture. He also mentions the implementation of processes and technology to improve operational efficiency (15:01-20:00).Introduction of EXT: Ed explains the genesis of EXT, a software designed to streamline operations, enhance customer communication, and optimize routing for landscape businesses. He stresses the importance of usability and direct communication facilitated by the app (20:01-25:00).Advice and Resources: Ed recommends "Man's Search for Meaning" by Viktor Frankl for personal reflection and growth. He also talks about the value of mentorship, continuous learning, and embracing external perspectives for personal and professional development (25:01-30:00). www.ext.techwww.intrigueme.caFollow us on Instagram 

Introduction to Jud Griggs: Jud shares his extensive background in the green industry, starting from his education in landscape architecture and horticulture to managing operations and sales at prominent companies and finally moving into consulting based in Atlanta (00:00-03:30).Primary Growth Constraint - People: Jud identifies people as the number one growth constraint in the landscaping industry and emphasizes the importance of surrounding oneself with talented individuals who complement one's strengths (03:31-05:00).Recruitment Challenges and Solutions: Discusses the difficulties in finding motivated workers in the current generation and suggests looking outside the industry for potential employees with the right attitude. He also highlights the importance of creating a compelling job advertisement and engaging younger generations interested in making an environmental impact (05:01-10:00).Culture of Education and Learning: Jud talks about building a culture where continuous learning and improvement are valued. He suggests weekly training sessions and utilizing community colleges and online resources for education (10:01-15:00).Business Acumen for Entrepreneurs: Stresses the need for landscape entrepreneurs to develop business knowledge, understanding key concepts like gross margin, cash flow, and job costing to run a successful business (15:01-20:00).Incentivizing Staff and Understanding Business Fundamentals: Discusses ways to incentivize staff through measurable goals and the importance of understanding the basics of business and accounting (20:01-25:00).Advice and Resources: Recommends getting involved in industry associations for networking, learning, and avoiding common pitfalls. Jud shares his contact information for those interested in consulting services (25:01-28:30). www.intrigueme.caFollow us on Instagram 

Career Transition: Russell discusses his shift from commercial landscaping to leading the Alabama Nursery and Landscape Association, motivated by labor challenges and a desire for a different career path.Advocacy Role: As Executive Director, Russell focuses on protecting and promoting the interests of nursery, landscape, and garden center operations, including legislation, pest and disease management, and industry awareness.Overcoming Growth Constraints: A recurring theme among landscapers is delegation. Russell stresses the importance of trusting employees to overcome personal bottlenecks and achieve business growth.Workforce Development Initiatives: Russell introduces the "Green Industry Equipment Rodeo" (GEAR), a hands-on event aimed at attracting youth to the industry. The program involves operating various landscaping equipment, fostering interest and confidence among students.Engaging with Educational Institutions: The program partners with FFA programs and local equipment dealers to offer practical experiences to students, highlighting various career paths in the green industry.Impact on Students: Russell reflects on the profound impact these events have on students, building their confidence and interest in horticulture and landscaping careers.Future Plans and Expansion: He discusses plans to extend the program's reach, including incorporating more activities like plant installation and potentially expanding to a national scale.Advice for Industry Professionals: Russell encourages industry professionals to engage with local educational programs and associations to address labor challenges and to be proactive in shaping the future workforce.Long-Term Commitment to Industry Growth: Russell expresses his dedication to continuing these initiatives for the foreseeable future, aiming to see the long-term effects of these efforts in the industry.www.intrigueme.ca/podcast

Neil Glatt's Background: Glatt discusses his entry into the green industry during a difficult job market in 2009. His experience spans from working with a small landscape and snow removal company to growing a business significantly in snow revenue.Online Education and Consulting: He highlights his current roles, including running an online education platform (Growthebench.com) offering short, digestible videos on various green industry topics, hosting two-day events under Snowfighters Institute, and consulting for companies in sales and operations.Primary Growth Constraint in Green Industry: Glatt identifies the ability to sell services at the right price as a primary growth constraint. He emphasizes that selling at the correct margin is crucial for maintaining healthy business operations.Challenges in Pricing and Sales: Glatt talks about common problems businesses face, like being compared to competitors' prices and the inability to estimate correctly, leading to underpricing services.Target Marketing and Identifying Customers: He stresses the importance of target marketing and engaging with the right type of customers who value what the company offers.Sales Behaviors and Processes: Glatt compares sales to running marathons, emphasizing consistency and discipline in making sales calls and following up with potential customers.Understanding Customer Needs: He advises on understanding what customers value by asking existing clients and seeking referrals, as well as tailoring sales pitches to specific customer needs.Importance of a Sales Process: Glatt outlines the necessity of a structured sales process, including identifying prospects, engaging, qualifying, estimating, and closing deals.Handling Common Sales Responses: He discusses techniques for handling common objections and responses from potential customers, advocating for proactive and respectful sales approaches.Self-Limiting Beliefs in Sales: The episode delves into the topic of self-limiting beliefs that can hinder sales performance, and the importance of overcoming these through coaching and self-awareness.Contact Information and Recommendations: Glatt provides his contact details for further engagement and recommends resources for sales improvement, including John Maxwell's work and the book "Giftology" by John Ruhlin.www.intrigueme.ca/podcast

Career Journey: Joe reflects on his diverse experiences, ranging from negotiating significant deals to consulting with hundreds of landscape companies, and how these roles shaped his comprehensive understanding of the industry’s challenges and opportunities.Workforce Development: A significant focus of the conversation is on workforce challenges. Joe emphasizes that there is a workforce available, but it requires business owners to adjust their perspectives, particularly regarding individuals with physical or mental health barriers. He highlights tools and technology that can aid in making jobs accessible to more people.Landscape Ontario's Role: Joe discusses the vast resources available through Landscape Ontario, including training programs and professional development seminars. He encourages business owners to use these resources for team development and emphasizes the power of building a supportive network.Building Strong Cultures: The conversation also touches on the importance of creating a positive work environment. Joe shares insights on how investing in employees’ growth contributes to a company's success and how Landscape Ontario facilitates this process.Success Factors in the Green Industry: Joe identifies the key to happiness and success in the green industry: knowing oneself, focusing on strengths, and not trying to be everything to everyone. He also stresses the significance of work-life balance and the ability to disconnect and be present with family or friends.Upcoming Initiatives: Joe shares exciting future plans for Landscape Ontario, including their application for funding to build a new training facility. This facility aims to elevate the standard of professional development in the landscape industry.Leadership and Vision: The podcast concludes with Joe's reflections on leadership. He shares valuable lessons on leading diverse groups of strong personalities and the importance of having a long-term vision.www.intrigueme.ca/podcast

Industry Evolution: Paul recounts the dramatic changes in the industry, like the diversity explosion in perennials, and emphasizes the need for collaboration with growers for quality and variety.Rethinking Beauty: Paul challenges conventional aesthetics in landscaping. He advocates for gardens that support biodiversity and address global issues like climate change and biodiversity crisis.Educational Impact: Transitioning to teaching, Paul highlights the importance of sharing his vast industry experience and insights with students, preparing them to be the next generation of industry leaders.Future-Focused Learning: Paul's classroom is a hub of enthusiasm and concern, where students are eager to learn and contribute positively to the industry while grappling with the challenges of a changing world.Sustainable Practices: The episode sheds light on sustainable landscaping practices, emphasizing native plants and their ecological benefits. Paul encourages landscapers to consider the broader impact of their work, beyond mere aesthetics.Mentorship and Industry Growth: Paul sees a need for mentorship and experience sharing between new and veteran industry members, advocating for a symbiotic relationship that nurtures talent and innovation.Personal Highlights: Paul's personal anecdotes and deep knowledge provide listeners with practical insights and an inspiring vision for the future of landscaping as a vital and environmentally conscious industry.www.intrigueme.ca/podcast 

Join host Rob Murray for a deep dive into the world of effective leadership with George Uvari from Knowledge Tree Consulting. Discover the power of Kaizen, various leadership styles, and the keys to business success through consistency, psychological safety, and smart decision-making. Tune in for invaluable insights to elevate your leadership skills!

Elizabeth McMurray, CEO of the Florida Swimming Pool Association (FSPA) and Rob discuss the challenges the pool and spa industry face in terms of workforce development and how the FSPA is addressing this issue through education programs, apprenticeships, and college certification initiatives. They also highlight efforts to promote water safety through license plate sales and the importance of networking and involvement in the association for industry success, aiming to grow their membership to 3000 members in the coming years.

In this episode Rob chats with Rob Wein Jr., co-owner of Clearview Horticultural Products and the Growers Chair for the BC Landscape Nursery Association. Together the Robs delve into the future of the industry, discuss rising input costs, regulations, and innovative agricultural practices. As well as, biocontrols in agriculture and emerging technologies like vertical farming and urban greening with climbing plants.

Andrew McCurry is the Owner at Father Nature Landscapes of Tacoma. Father Nature is a landscape design/build & consulting firm that seeks to increase their customers' quality of life. Whatever the scope of the project, great landscapes begin with great design and they work with their clients one-on-one to make their visions come to life!In this episode, Rob and Andrew deep dive into company growth. They’ll cover: The importance of establishing a training program, including breaking down key fundamentals and outlining specific goals for employees' first 30, 60, 90, and 365 days.Emphasis on scheduling and effective time management, stressing the allocation of time for critical tasks and integrating personal and professional commitments.The value of corporate meetings and planning sessions to address issues, solve problems, and set organizational goals.Highlighting the importance of task delegation and recognizing individual strengths within the organization to facilitate growth.Insights on how to prioritize time for business growth, including brainstorming key tasks and initiatives, as well as planning for future hires and organizational changes.Valuable resources, like "The Emyth Revisited" and "The New Gold Standard"And more!

Scot Tolson, a leader in the landscaping industry and General Manger at Lawn and Landscape Solutions. Rob and Scot delve into the keys to successful leadership, emphasizing trust, coaching, and a supportive work environment. Scot also shares valuable insights on clear communication with clients, the importance of industry associations, and staying aligned with the company's vision.

Kristopher Dabner is the founder of Greensman in Kansas City. Rob and Kristopher explore the challenges of finding qualified employees in the landscaping industry, the importance of open communication and culture building, and how to attract ideal clients who value design expertise, providing valuable insights for landscape professionals.

Frank Bourque is a business consultant and coach in the green industry. Rob and Frank discuss the importance of effective processes and systems, understanding which stage of business you're in, and the secret to growth and long-term success.

Warren Coughlin is an incredible business coach with a passion for entrepreneurship. In this episode, he explains the concept of “whack a mole” and how it prevents strategic thinking. Rob and Warren discuss the importance of building a high-performance culture and the strategies to achieve it, streamlining the hiring process and holding employees accountable to the standards of your organization.

At 26, John Spence was the CEO of an international Rockefeller foundation and has since become recognized as a business leader across the world.Now, he now spends most of his time travelling around the world to teach businesses from start-ups to the Fortune 10 how to improve and his goal is to make complex business ideas as simple and easy to apply as possible.In this episode, Rob, and world-renowned business leader, John Spence, discuss a crucial approach to customer engagement and creating a flawless customer experience, while ensuring that your team is prepared to deliver it. John shares a first-hand strategy used by a landscaping firm to improve customer focus.

In this episode, Rob and Ivan, of Great Lakes Landscape Design , discuss Ivan’s 12-month approach to the snow removal portion of his business, the importance of self-care to become a better leader, implementing the Entrepreneurial Operating System (EOS) and how it allowed him to run his business proactively, in addition to fostering a positive culture within his company. Introduction to Ivan Katz and Great Lakes Landscape Design (Start - 03:15): Ivan Katz recounts his career journey, starting with the founding of Great Lakes Landscape Design in 1989 and how he grew the company into a 60-employee operation.Acupuncture and Self-Care Benefits (03:16 - 05:53): Ivan shares how acupuncture became an essential part of his stress management routine, leading to improved productivity and well-being.Snow Removal Expansion and 12-Month Approach (05:54 - 10:58): Ivan discusses the challenges and strategies behind Great Lakes' 12-month approach to snow removal, including growing the business and refining their snow removal services.Challenges and Embezzlement Recovery (10:59 - 14:07): Ivan opens up about overcoming embezzlement, how it impacted the company, and the valuable financial management lessons learned during that period.Personal Transformation and Fitness Journey (14:08 - 19:49): From addiction to fitness, Ivan shares how his journey to health, including Ironman races, changed both his life and his approach to business.Leadership Style Shift and Adopting EOS (19:50 - 23:16): Ivan describes how adopting the Entrepreneurial Operating System (EOS) and prioritizing personal growth led to a positive shift in company culture.Letting Go and Delegating Authority (23:17 - 24:52): Ivan discusses overcoming limiting beliefs, trusting his team, and the importance of delegating authority to empower employees.Peer Groups and Mentorship Impact (24:53 - 31:20): Ivan reflects on how EO (Entrepreneurs Organization) and Jeffrey Scott's peer groups contributed to his professional and personal growth.No Dickheads Rule and Positive Company Culture (31:21 - 37:13): Ivan emphasizes the importance of a "No Dickheads" rule, creating a positive work environment, and letting go of negative employees.Personal Growth and Culture Shift (37:14 - 42:46): Ivan explains how his personal growth affected the company culture positively and transformed the business.Leadership Resources and Book Recommendations (42:47 - 44:38): Ivan recommends influential books and resources that have shaped his leadership approach.Infinite Game Mentality and Long-Term Vision (44:39 - 45:29): Adopting an infinite game approach to business, Ivan discusses his long-term vision and how it has helped create a sustainable strategy.Wrap-Up and Final Thoughts (45:30 - End): Robert and Ivan discuss final thoughts and highlight the importance of continuous improvement and sustaining business growth. www.intrigueme.caFollow us on Instagram 

In this episode, Rob and Hilary Harrison of Unique Landscape Services explore effective HR strategies in landscaping. They discuss onboarding, training, employee retention, and the benefits of the Landscape Ontario Grow Program. Hilary shares insights on overcoming HR challenges, developing career paths, and building a supportive work environment in the landscaping industry.[00:26-02:00] Introduction to Hilary Harrison, her background in psychology and human resources, and her journey into the landscaping industry.[02:00-03:34] Discussion on the significance of career paths in landscaping and combating industry stereotypes.[03:34-05:01] Implementation of wage grids and career development initiatives at Unique Landscape Services.[05:01-07:37] The comprehensive training program for new employees, focusing on safety and skill enhancement.[07:37-09:18] Recruitment strategies and creating an attractive work environment to address the perceived labor shortage.[09:18-14:09] Utilizing the Landscape Ontario Grow program to train and recruit new entrants in the landscaping industry.[14:09-20:50] The benefits of engaging with landscape associations and leveraging community knowledge.[20:50-29:31] Discussion on managing snow removal services and insurance challenges, and the importance of narrowing down client focus for better business operations. www.intrigueme.caFollow us on Instagram 

Jim Landry is the Executive Director of Landscape New Brunswick and Landscape P.E.I. In this episode, Rob and Jim discuss the biggest growth constraints he’s seen for entrepreneurs, why engaging the next generation is so important and how to do it, succession planning, and recruitment strategies.Introduction to Jim Landry and Landscape New Brunswick (Start - 03:00): Jim Landry introduces his early career in horticulture, his role as the executive director of Landscape New Brunswick, and his extensive experience in the landscape industry.The Role of Landscape Associations (03:01 - 06:00): Jim discusses the significant impact of landscape associations in professional development and industry networking, emphasizing the benefits of active participation.Engaging Youth and Community Involvement (06:01 - 09:00): Conversation about strategies to attract young people to the landscaping industry, including Jim’s efforts to engage schools and communities.Importance of Training and Safety in Landscaping (09:01 - 12:00): Jim shares insights on the critical role of proper training and safety measures in the landscaping industry and how they contribute to company credibility and employee satisfaction.Challenges in HR and Recruitment Strategies (12:01 - 15:00): Jim identifies human resources as a perennial challenge in the industry, discussing modern strategies for recruitment and the importance of building a supportive work environment.Succession Planning and Industry Sustainability (15:01 - 18:00): Insights into effective succession planning within landscaping businesses to ensure long-term sustainability and growth.Environmental Impact of the Landscaping Industry (18:01 - 21:00): Discussion on the environmental contributions of the landscaping industry and the potential for landscapers to impact local and global ecosystems positively.Training Programs and Safety Standards (21:01 - 24:00): Jim talks about the available training programs, emphasizing safety and professional growth in landscaping practices.Association Membership Benefits and Engagement (24:01 - 27:00): The benefits of association membership are explored, including training, networking, and advocacy opportunities.Future Directions and Advice for Landscaping Professionals (27:01 - End): Jim concludes with advice for future landscaping professionals and discusses the future directions of Landscape New Brunswick. www.intrigueme.caFollow us on Instagram 

In this episode,  host Rob Murray talks with Jacki Hart, president of Consulting by Hart, who shares her extensive experience in the landscape industry, focusing on internal growth, team building, and overcoming business challenges. Jacki discusses her journey from running a landscape business to coaching others on profitability and leadership, providing valuable insights for entrepreneurs looking to scale their operations effectively.Introduction and Background of Jacki Hart (Start - 01:14): Jacki Hart discusses her transition from running a landscape contracting company to becoming a coach, helping businesses enhance their growth and operational efficiency.Building and Selling a Landscape Business (01:14 - 03:03): Insights into Jacki's 25-year journey in the landscape industry, including the challenges and successes that led her to sell her business for a substantial figure.Addressing Growth Constraints in the Landscaping Industry (03:03 - 05:53): Jacki identifies key areas such as labor challenges and leadership that commonly hinder growth in landscaping businesses.Importance of Leadership in Growth (05:53 - 08:09): Discussion on how leadership influences company culture and the internal brand, which are crucial for sustainable business growth.Training Programs and Employee Retention Strategies (11:51 - 19:27): Jacki talks about effective training methods and the importance of retaining skilled labor through a positive company culture.Economic Conditions Affecting Business Strategy (19:53 - 27:26): Examination of how external economic factors impact business decisions and strategies in the landscaping sector.Cultivating a Healthy Company Culture (31:30 - 37:00): Advice on building a company culture that fosters employee engagement, satisfaction, and retention.Adapting to Market Changes and Client Demands (42:49 - 46:02): Strategies for adapting to changing market conditions and adjusting business models to meet evolving client expectations. www.intrigueme.caFollow us on Instagram