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Josh Spector
Where creative entrepreneurs get their questions answered.
I Want To Know is a no-fluff, 30-minute weekly podcast to help you grow your audience and business.
In each episode, host and For The Interested newsletter creator Josh Spector answers three questions from a creative entrepreneur to help them overcome their challenges and accomplish their goals.
Each answer becomes a 10-minute conversation in which Josh shares advice based on proven strategies he’s used to grow and monetize his audience.
If you’d like to be a guest on I Want To Know, apply at JoshSpector.com/Questions.
How to craft the perfect offer (for you and your clients).
What to offer, how to deliver it, and how to communicate it.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/9 things you'll learn in this episode:03:00 - The most important thing to beware of when defining your niche08:00 - Why I ask clients to write down their answers to my questions13:00 - How choosing a nemesis helps you attract your ideal clients14:00 - A simple exercise to identify your own superpower25:00 - How to turn a discovery call into a client27:00 - How to choose the way you want to work with clients35:00 - 7 key questions to ask yourself when creating an offer41:00 - The biggest misconception about paid communities46:00 - 5 keys to structuring a successful recurring revenue productShow Notes: Oversubscribed: How To Get People Lining Up To Do Business With You by Daniel Priestly: https://amzn.to/4fINM9o To Connect with Jessica Williams: Website: https://techbizgurl.com/ Twitter: http://twitter.com/techbizgurl LinkedIn: http://linkedin.com/in/jessicalavernewilliams Instagram: http://instagram.com/techbizgurlFacebook: http://www.facebook.com/techbizgurl Jess Picks Newsletter: https://techbizgurl.com/jesspicks/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
56:3613/11/2024
Clever Ways To Monetize A Niche, Create Content, and Overcome Imposter Syndrome
Listen in on one of my group coaching calls!My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/7 things you'll learn in this episode:1. A no-brainer option you should include in your newsletter if your readers want to reach your other readersIt's at the 3-minute mark.2. A behind-the-scenes look at how I turn my sent emails into social contentIt's at the 8-minute mark.3. The most valuable questions to ask your audience in a surveyIt's at the 12-minute mark.4. The golden rule of understanding survey responsesIt's at the 15-minute mark.5. What to do instead of offering discountsIt's at the 25-minute mark.6. Exactly what to say in the first email you send to people who join your email listIt's at the 40-minute mark.7. How one tiny mindset shift can help you overcome imposter syndrome.It's at the 45-minute mark.
52:4130/10/2024
How I've Used LinkedIn To Get Hundreds Of Clients
What to post on LinkedIn, how to optimize your profile, and how to use direct messages.My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/11 things you'll learn in this episode:03:00: Are you optimizing for the wrong clients? (Probably.)09:00: The most common LinkedIn bio mistake10:00: How LinkedIn influencers use their header images12:00: A clever way to make your featured link more prominent14:00: The 4 questions you need to ask yourself about your LinkedIn profile22:00: How asking yourself one question can make ALL your content better25:00: A crash course in how the LinkedIn algorithm works32:00: The 5 types of content to post if you want to get clients42:00: The surprising place to find some of your best content ideas48:00: When to ignore what the algorithm wants53:00: 6 ways to use direct messages to get clients (without being annoying or spammy)Show Notes: Cheryl Tan’s LinkedIn Profile: https://www.linkedin.com/in/cheryltanmedia/I Want To Know Justin Welsh Episode: https://youtu.be/sDLGQR5c4NQ?si=c7eINTy9E6VwFy28 To connect with Cheryl Tan: Website: https://cheryltanmedia.com/ Camera Ready Newsletter: https://cheryltanmedia.com/newsletter/ LinkedIn: https://www.linkedin.com/in/cheryltanmedia/YoutTube: https://www.youtube.com/cheryltan To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
01:00:4816/10/2024
How to get clients from your podcast (a growth expert tells all!)
My favorite podcast growth expert shares a step-by-step guide.My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/14 things you'll learn in this episode:02:00: 3 things to do in the month before you launch a podcast04:00: The most important goal for your podcast (that most podcasters overlook)05:00: How to reverse engineer a marketing strategy for your podcast13:00: 3 things to do when your podcast growth has flatlined19:00: The easiest way to grow your podcast26:00: How to convert 5 of your 500 podcast listeners into clients37:00: How to turn podcast listeners into email subscribers39:00: The single best way to pick a show format42:00: The single best way to pick a show name43:00: The single best way to create episode titles46:00: The single best way to create podcast cover art48:00: The single best way to write episode descriptions49:00: The single best tip for show intros52:00: The single best way to use social media to grow your podcastShow Notes: Podcast Marketing Academy Audit: https://earsaudit.scoreapp.com/Podcast Marketing Trends Explained: https://podcastmarketingacademy.com/podcast-marketing-trends-explained/ To Connect with Jeremy Enns: Website: https://podcastmarketingacademy.com/josh/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
57:3302/10/2024
How To Use Unexpected Content To Grow Your Newsletter And Social Following
Newsletter and social media growth strategies I've never shared before.Proven strategies to get clients from your content: https://fortheinterested.com/subscribe-yt/8 things you'll learn in this episode:05:00 - Five newsletter growth strategies I've never shared before17:00 - What Rick Rubin said to Johnny Cash when they started working together21:00 - How to make sure you optimize for the right goal (and the right goal is rarely more followers)24:00 - How to estimate the size of your target audience28:00 - The best book I've ever read about audience growth31:00 - 4 ways to attract more social media followers (that are rarely talked about)39:00 - Why most creators take the wrong lesson from what works for other creators40:00 - 4 ways to create more innovative contentShow Notes: I Want To Know Zarna Garg Episode: https://youtu.be/TGmTVySCCIQ?si=3qbWhMnO_y9tzENP I Want To Know Dylan Redikop Episode: https://youtu.be/r9aCr1sS1TI?si=KLpyUo_ICDlRKxLh I Want To Know Justin Moore Episode: https://youtu.be/nvm5wQnBofM?si=TTqr5TC3A-OADwrg I Want To Know Jamie Northrup Episode: https://youtu.be/eGjqB16eEGQ?si=s2iqu2r-w4dJA8s9 I Want To Know Justin Welsh Episode: https://youtu.be/sDLGQR5c4NQ?si=FEUI6vAh_RN_em6E “Tribes” by Seth Godin: https://amzn.to/3XsfrUy To Connect with Jerrica Long: The Laugh Strategy Newsletter: https://the-laugh-strategy.beehiiv.com/subscribe LinkedIn: https://www.linkedin.com/in/jerricalong/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
49:1218/09/2024
How To Offer Guarantees, Turn Free Content Into A Paid Product, and Revamp Your Sales
Listen in on one of my private group coaching calls!Proven strategies to get customers from your content: https://fortheinterested.com/subscribe-yt/7 things you'll learn in this episode:1. A reason NOT to offer a money back guarantee.It's at the 1-minute mark.2. Guarantees you can offer instead of a money back guarantee.It's at the 4-minute mark.3. How to figure out if not offering a money back guarantee is costing you customers.It's at the 6-minute mark.4. How to turn your free content into a paid product (and what to charge for it).It's at the 9-minute mark.5. Does EVERYTHING you offer need to be featured on your website?It's at the 17-minute mark.6. How big the price difference should be between multiple products you offer.It's at the 22-minute mark.7. How to rewrite your sales page to make it more clear.It's at the 24-minute mark.
33:2504/09/2024
How To Create Content That Attracts B2B Buyers
Content creation tactics I've used to attract 500+ clients.Proven strategies to get clients from your content: https://fortheinterested.com/subscribe-pod/Questions: 01:23: How do you make sure your messaging resonates with a hyper-specific niche audience?19:24: What kind of content should you publish to attract B2B buyers?36:56 How can you make sure the services you offer align with the needs of your ideal customer? Show Notes: How To Differentiate Yourself: https://youtu.be/nvVLyJIUrBU?si=734P4_zxRz-ino4TTo Connect with Mike Malloy: Website: https://malloyindustries.com/ LinkedIn: https://www.linkedin.com/in/mwmalloy/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
52:1421/08/2024
How To Write Emails That Drive Sales (Without Annoying Your Audience)
A masterclass in email marketing with NO fluff.Proven strategies to get customers from your content: https://fortheinterested.com/subscribe-yt/To Connect with Dylan Bridger: X: https://x.com/dylan_bridger LinkedIn: https://www.linkedin.com/in/dylan-bridger-8469005a/ Website: https://www.dylanbridger.com/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe-yt/Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/X: https://x.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
48:3907/08/2024
How To Create Content That Grows Your Membership Business
Content strategies for membership businesses.Proven strategies to get customers from your content: https://fortheinterested.com/subscribe/?utm_source=YTPromoHow do you get people to join a membership community whose main value is an emotional benefit instead of a financial one?What kind of content can you publish to attract new members?And how do you get existing members to refer new ones?You're about to find out.To Connect with Brock Briggs: Twitter: https://x.com/BrockHBriggs LinkedIn: https://www.linkedin.com/in/brockbriggs/ Podcast: https://www.scuttlebuttpodcast.co/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/
51:5524/07/2024
Customer Discovery Calls, Podcasts Based On Newsletters, and Copy For A Consultant's Website
Listen in on one of my private group coaching calls!Proven strategies to get customers from your content: https://fortheinterested.com/subscribe/?utm_source=YTPromoIn this recording from a recent Jam Session group coaching call, I give my Skill Session members advice on how to turn a customer discovery call into an actual paid client, whether it's worth creating an audio version of your newsletter, and how to write effective website copy if you're a consultant.
30:1610/07/2024
How To Write A Daily Newsletter That Grows Your Business (And Doesn't Overwhelm You!)
How did I create a one-paragraph daily email that 35,000 people read, and what am I doing right now to grow it?But most importantly, how can you use email to grow YOUR business?You're about to find out.Today, my guest on the I Want To Know podcast is Emily Ryan. Emily is a top MailChimp expert. She's listed on page one of the MailChimp experts directory and is obsessed with helping brands grow via email marketing. In the last nine years, she's worked on a wide range of emails, from Columbia University to Sparkling Ice to your mom-and-pop hardware store. Her work has been featured in the Wall Street Journal, Inc.Magazine, and Entrepreneur.com, as well as on the MailChimp blog. You can find her on Instagram stories daily @EmilyRyanLikes and subscribe to her popular email, Nine Things Sunday, which is a link roundup of fun from around the internet..Here are some of the most valuable moments in our conversation:00:00 - Introduction12:36 - 6 Keys To Consistently Publishing A Daily Newsletter27:27 - 7 Ways I Grew My Newsletter To 35,000 Subscribers (Without Spending Money)42:50 - The 5 Elements A Newsletter Needs (If You Want It To Get You Customers)Show Notes👉 Watch this episode on YouTubeTo Connect with Emily Ryan: Newsletter: https://www.emilyemails.com/get Twitter: https://x.com/emilyryantweets Instagram: https://www.instagram.com/emilyryanlikes To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
48:0526/06/2024
How To Differentiate Yourself, Your Business, and Your Content
How can you differentiate yourself from everyone else who does what you do?How can you come up with a big sexy idea and communicate it clearly in only seven seconds?And what can you do to make sure your brand gets noticed and remembered?You're about to find out.This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today’s guest is Marky Levy. Mark is a differentiation expert. The ideas he and his clients have created are known by hundreds of millions of people. His clients include Simon Sinek of “Start with Why” fame, David Meerman Scott, the former head of the strategy unit of the Harvard Business School, and the head of a division of two different White House administrations. Mark has also worked on shows that have been on Netflix and The History Channel.Show Notes👉 Watch this episode on YouTubeTo Connect with Mark Levy:Website: https://www.levyinnovation.com/ LinkedIn: https://www.linkedin.com/in/levyinnovation/ “Accidental Genius” (Book): https://amzn.to/3xq6WjA To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
53:3212/06/2024
How To Create Powerful Content (Without Spending More Time On It)
Want to know the secret to my most effective content flywheel?How to figure out if you're giving away the wrong content for free?Or the best way to juggle multiple content websites?You're about to find out.Today, my guest on the I Want To Know podcast is Alex Howson. Alex teaches freelance medical writers how to launch and grow a specialist continuing medical education writing niche. She offers courses and coaching and runs WriteCME Pro, a professional development membership that provides ongoing support to CME writers. Alex also hosts Write Medicine, a weekly podcast that explores best practices in creating CME content.Here are some of the most valuable moments in our conversation:00:00 - Introduction09:40 - Content Flywheel: How I Repurpose My Podcast Content28:05 - Free vs. Paid Content: 6 Signs You're Giving The Wrong Stuff Away For Free40:08 - Your Website Will Suck Less If You Consider These 10 QuestionsShow Notes👉 Watch this episode on YouTubeTo Connect with Alex Howson: Website: https://www.alexhowson.com/ LinkedIn: https://www.linkedin.com/in/alexhowson/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
48:4529/05/2024
Want More Paid Subscribers, Traffic, or Sales?
How can you easily improve your sales email? Which of your website data points should you pay most attention to? And how can you get your book in front of the people who are most likely to buy it? You're about to find out.00:00 - Introduction01:28 - Suggestions on improving a product sales email13:36 - What data to look for to grow your audience22:12 - How to market something to the people who are most likely to buy itShow Notes👉 Watch this episode on YouTubeTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
27:3015/05/2024
How To Scale Your Expert-Based Business (Without Doing Everything Yourself)
This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today’s guest is Ryan Deiss. Ryan is a serial entrepreneur, investor, and advisor. He started 17 companies and exited four. His portfolio of companies generated an excess of $200 million in revenue last year alone. But he's also an author, speaker, and creator, and he knows what it takes to scale from a one-person expert-based business into a scalable and even sellable enterprise.How do you build an operating system for your business? Is it possible to scale a business based on your individual expertise? And how do you find the right people to hire or partner with?You're about to find out.Here are some of the most valuable moments in the conversation:00:00 - Introduction05:42 - How To Create A Business Process Map Using Post-It Notes21:52 - Do You Want To Build A Business Beyond You?28:40 - Personal Brand vs. Business Brand: Which Is Better?36:15 - Who To Hire FirstShow Notes👉 Watch this episode on YouTubeTo Connect with Ryan Deiss:Free Book “Get Scalable”: https://www.getscalable.com/free/ Twitter: https://twitter.com/ryandeiss To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
48:3601/05/2024
How To Use A Book To Grow Your Business (Without Selling Many Copies)
Today, my guest on the I Want To Know podcast is Andy Brown. Andy's an award-winning advisor and coach for people-based businesses, helping them grow and increase their value. He's also the author of “The Emotional Overdraft: 10 Simple Changes for Balancing Business Success and Wellbeing.” Published on January 22, 2024, “The Emotional Overdraft” identifies the 10 drivers of an emotional overdraft and the hidden cost line in many leaders' P&L statements. The book enables leaders to create healthier relationships with their businesses, loved ones, and themselves. What's the best way to use a book to grow your business? Do you know when it makes sense to give your book away for free? And does your book need to sell a lot of copies in order for it to help you? Well, you're about to find out.Here are some of the most valuable moments in our conversation:00:00 - Introduction09:19 - 3 Ways To Use Your Book To Create Value For Yourself (Without Being A Best-Seller)17:37 - Give Away Your Book For Free (To These 8 People!)35:10 - Are You An "Expert?" 3 Misconceptions You Likely Have About AuthorityShow Notes👉 Watch this episode on YouTubeTo Connect with Andy BrownWebsite: https://andybrown.coach/ Book: https://emotionaloverdraft.com/ Twitter: https://twitter.com/byandybrown LinkedIn: https://www.linkedin.com/in/andybrownprofile/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
45:3117/04/2024
How To Fix 4 Annoying Newsletter Problems
How to improve your newsletter by getting more out of your archives, shortening your sales sequence, making it easier to publish frequently, and more.Show Notes👉 Watch this episode on YouTubeTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
26:5703/04/2024
How To Get Your Community To Throw Their Money At You
Today, my guests on the I Want To Know podcast are Melanie Marsell and Kathleen Hall. They run Dive the Americas, a boutique ocean travel company that specializes in scuba diving travel experiences in Latin America. Their mission is simple: to inspire a love for the ocean and contribute to its protection through dive-focused travel. They have more than two decades of combined experience in travel planning and live locally in Mexico and Costa Rica. Do you know how to build anticipation for your upcoming product launch or how to turn a free community into a moneymaker? And how do you decide when the right time is to launch a paid membership? Well, you're about to find out.Here are some of the most valuable moments in our conversation:00:00 - Introduction14:31 - 5 Ways To Build Anticipation For Your Product25:59 - How To Monetize A Free Community36:49 - Don't Launch A Paid Community! (Until You Check These 4 Boxes)Show Notes👉 Watch this episode on YouTubeTo Connect with Melanie and Kathleen:Website: https://divetheamericas.com/ Instagram: https://www.instagram.com/divetheamericas/TikTok: https://www.tiktok.com/@divetheamericasFacebook: https://www.facebook.com/DivetheAmericas/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
43:5420/03/2024
Tactics To Grow Your Coaching Business That No One Talks About
Today, my guest on the I Want To Know podcast is John Brewer. Jon assists high-performing individuals in transforming their success strategies, emphasizing the importance of well-being through his coaching venture, Authentically Led, and his newsletter, The High Performance Paradox.You can find him on Twitter at @LeadAuthentic, where he shares insights related to performance, personal transformation, and his skill for selecting the ideal GIF. In addition to his coaching role, he's an executive in the mental health field, a practicing clinician, and an academic professor.I pulled together my best tips for how to grow a coaching business and shared them in this episode - including how to get clients, use social media as a coach, and make sure you pick the right niche.Here are some of the most valuable moments in our conversation:00:00 - Introduction07:04 - Hey Coaches! Avoid These 6 Social Media Mistakes27:32 - 3 Clever Ways To Get Coaching Clients Without Spending A Dollar36:57 - Should You Change Your Niche?Show Notes👉 Watch this episode on YouTubeHow To Use A Newsletter To Get Clients: https://joshspector.com/newsletter-to-get-clients/To Connect with John Brewer:Website: https://johnbrewer.co/ Twitter: https://twitter.com/LeadAuthentic The High Performance Paradox Newsletter: https://highperformanceparadox.info/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
49:5206/03/2024
Simple Ways To Use Email Automation (From The Expert Who Helped Justin Welsh Do So)
This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Email automation doesn't have to be complicated. In this episode, expert Brennan Dunn reveals simple ways you can use automation and segmentation to better serve your newsletter subscribers and drive more sales - including how he helped Justin Welsh do just that.Brennan helps businesses better understand and individually sell to their audience at scale. He's the author of This is Personal. The founder of Right Message. He writes weekly at the Create & Sell newsletter and occasionally does a bit of consulting for partner clients, like Justin Welsh, Smart Passive Income, Dan Go, and others.Here are some of the most valuable moments in our conversation:00:00 - Introduction03:58 - Steal This Welcome Email Sequence Template09:19 - An Email Segmentation Expert Reveals His 3 Favorite Ways To Segment His List16:45 - The Secret Sauce That Fuels Justin Welsh's NewsletterShow Notes👉 Watch this episode on YouTubeTo Connect with Brennan:Right Message: https://rightmessage.com/ This Is Personal: https://thisispersonalbook.com/ Create & Sell Newsletter: https://createandsell.co/ Twitter: https://twitter.com/brennandunn To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
45:4521/02/2024
How To Sell More, Charge More, and Inspire More
Today, my guest on the I Want To Know podcast is James Ellis. James is obsessed with using employer branding to make hiring better for recruiters, hiring managers, and candidates. He's written three books on the subject, including Talent Chooses You, which has been referred to as the new Bible of the industry, The Change Agent newsletter, and is about to launch his third podcast, The Definition of Insanity. Ever wonder how to get someone to pay $7,500 for your work instead of $75? Or maybe on the flip side, how to attract people to a movement and get them to take action that has nothing to do with actually buying something from you? Either way, what are the most underutilized channels and tactics content creators can use these days to accomplish your goals? You're about to find out.Here are some of the most valuable moments in our conversation:00:00 - Introduction03:40 - Selling Is Not Convincing (How To Avoid The Biggest Sales Mistake)08:46 - You Can Make A $100,000 Sale With A Single Sentence10:17 - 5 Keys To Selling High-Ticket Products14:50 - The Only 10 Reasons Why Customers Don't Buy29:19 - 5 Ways To Grow A Movement35:12 - Content Creation Tips: The 6 Most Underutilized TacticsShow Notes👉 Watch this episode on YouTubeTribes by Seth Godin: https://amzn.to/3wea7tHGet Together by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto: https://amzn.to/42sZX4KDerek Sivers Ted Talk “How To Start A Movement”: https://youtu.be/V74AxCqOTvg?si=OuNFJaHjUQNt3agmContent Maximizer Skill Session: https://joshspector.com/sessions/ To Connect with James Ellis:Website: https://www.employerbrandlabs.com/ LinkedIn: https://www.linkedin.com/in/thewarfortalent/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
46:5607/02/2024
How To Get More Out Of Your Blog
If you've got a blog, you're going to want to check this out.00:00 - Introduction02:17 - The One Blog Post Every Expert Needs To Write05:58 - A Newsletter or A Blog: Which Is More Valuable?14:15 - Book Marketing: Always Give Two Free CopiesShow Notes👉 Watch this episode on YouTubeTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
18:5724/01/2024
An Important One-Minute Message
A big change is coming to my Skill Sessions and I want you to be the first to know about it.Learn more about my Skill Sessions and get them here: https://joshspector.com/sessions/
01:1922/01/2024
How To Start, Stop, or Shift A Creation
Today, my guest on the I Want To Know podcast is Ron Placone. Ron's a comedian, writer, actor, and recent filmmaker. He hosts the podcast 1000 w/ Ron Placone, and writes the webcomic Lucy & Ron. This year he released the short film Loner, had a vertical short called Frank Azuri premiere in Rome, and just finished his first feature that premiered in November called Left at Wall.We talk about how there will come times in your creative life where you need to start, stop, or shift the direction of your work. This episode will help you navigate those tricky times.Here are some of the most valuable moments in our conversation:00:00 - Introduction11:37 - 4 Questions To Ask Yourself Before You Reinvent Your Brand22:48 - 5 (Unexpected) Things To Do When You Start A New Project38:00 - 4 Signs It's Time To End A ProjectShow Notes👉 Watch this episode on YouTubeNiche Definer Skill Session: https://joshspector.gumroad.com/l/nichedefiner Nathan Berry/Rachel Rogers Billion Dollar Creator Podcast (Flywheel Episode): https://apple.co/4aSsxA4 Seth Godin’s The Dip: https://amzn.to/4aNcGmy To Connect with Ron Placone:Website: https://www.ronplacone.com/ Podcast: https://podcasters.spotify.com/pod/show/1000wronplacone To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
46:4110/01/2024
A Podcast Growth Expert Reveals How To Get Your Most Downloaded Episode Ever
Want more people to check out your podcast, but have no idea how to make that happen?Struggling to convert social media followers into podcast listeners?Want to know how to turn any single episode of your podcast into your most popular episode ever?You're about to find out.In this episode, podcast growth expert Lauren Passell reveals exactly how to do each of those things including specific, proven tactics she's used with her Tink Media clients to help them grow their podcasts.It's a true masterclass in podcast growth strategy that's full of simple, actionable advice.And if nothing else...Listen to what she suggests at the 15 minute mark.TOPICS DISCUSSED15:15 - Podcast Cross Promotion: How To Find Your Podcast Friends29:43 - Want More Podcast Ratings and Reviews? Watch This!31:02 - Are Podcast Ratings and Reviews Overrated?35:23 - A 5-Question Survey Every Podcaster Needs To Try37:17 - How To Get Featured On Apple Podcasts👉 Watch this episode on YouTubeRESOURCES MENTIONEDPodcast Audience Graph: https://rephonic.com/graphEveryone’s Talkin’ Money Podcast: https://everyonestalkinmoney.com/ Share A Podcast: https://pod.link/ Grow My Show / Lauren Passell Episode: https://www.growmypodcastshow.com/guests/lauren-passell/Pod News: https://podnews.net/Inside Podcasting Newsletter: https://inside.com/podcastingTo Connect with Lauren Passell:Tink Media: https://tinkmedia.co/ Podcast The Newsletter: https://t.co/RSy3bumwG5 Podcast Marketing Magic: https://t.co/kOvB9yrr3X Podcast Database: https://t.co/gl3sCT3Ipp Twitter: https://twitter.com/laurenpassellTink Media Twitter: https://twitter.com/tinkmediaco Tink Media Instagram: https://www.instagram.com/tinkmedia/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
48:0327/12/2023
How To Go From A Few Sales To A FREAKIN' TON Of Sales
Today, my guest on the I Want To Know podcast is Claire Bartholic. Claire has helped hundreds of real runners chase their dreams and conquer what they never thought possible. Her coaching philosophy combines science-based training, plant-based running nutrition, and proven mindset techniques to unlock every runner's true potential. She's a certified running coach, sports nutrition specialist, 2-hour and 58-minute marathoner, and borderline obsessive plant lover. We talk about how to capture people's attention for your unique concept, product, or service and stand out in a crowded niche.Show Notes👉 Watch this episode on YouTubeTo Connect with Claire Bartholic:Website: https://theplantedrunner.com/join/ Instagram: https://www.instagram.com/theplantedrunner/ Book: https://theplantedrunner.com/book/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
54:2213/12/2023
Landing Page Secrets To Increase Conversions
Watch me share some landing page secrets and rewrite a sales page and newsletter signup page in real-time.00:00 - Introduction25:51 - A Must-Do If You Publish On Medium And Your Own Blog!Show Notes👉 Watch this episode on YouTubeTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
31:2329/11/2023
Unusual Ways To Capture Attention For Your Unique Concept
Today, my guest on the I Want To Know podcast is Anita Chaperon. Anita aims to inspire driven individuals to approach self-development as a craft—a more fluid and nurturing self-care set of practices that don't just aim to change behaviors; they empower you to understand and work with your natural tendencies to move through life with less friction. You cultivate a stance of allowing an intentional life path with more presence, meaning, fulfillment, and joy. You can join the conversations and enjoy her materials at anitachaperon.com. How to capture people's attention for your unique concept, product, or service and stand out in a crowded niche.Show Notes👉 Watch this episode on YouTubeThe Niche Definer: https://joshspector.gumroad.com/l/nichedefiner Get 50% Off: Enter niche25 at checkoutThe Relationship Builder: https://joshspector.gumroad.com/l/RelationshipBuilder Get 50% Off: Enter relationship25 at checkoutTo Connect with Anita Chaperon:Website: https://anitachaperon.com/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
51:5615/11/2023
How The Danny Miranda Podcast Became Huge By Solely Focusing On Quality
This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today’s guest is Danny Miranda. Danny hosts The Danny Miranda podcast every Monday, Wednesday, and Friday. He's best known for leading deep research interviews to help your favorite entrepreneurs and thinkers go off script. His podcast has been played over a million times, featuring guests like Gary Vaynerchuk, Alex Hormozi, Andy Frisella, Robert Green, and Seth Godin.This episode is a behind-the-scenes look at the rise of The Danny Miranda Podcast.Here are some of the most valuable moments in our conversation:00:00 - Introduction04:21 - How To Ask Good Podcast Questions (Danny Miranda's Approach)25:23 - How To Promote A Podcast On TikTok And YouTube26:28 - A Surprising Way To Find Podcast Guests38:07 - What Every Creator Economy Success Story Has In Common40:46 - A Creative Formula For Creators Who Care About QualityShow Notes👉 Watch this episode on YouTubeTo Connect with Danny:The Danny Miranda Podcast: https://tapistr.ee/heydannymiranda Art of Interviewing Course: https://www.artofinterviewing.com/ Twitter: https://twitter.com/heydannymiranda To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
43:0301/11/2023
Coaching Business Tips To Boost Your Revenue
Today, my guest on the I Want To Know podcast is Dr. Corey Wilks. Corey is a psychologist and coach who helps creators reach their potential. He has worked with some of the top creators and communities in the creator economy space to help them build fulfilling lives and thriving businesses. Now he shares these insights in his newsletter, Creator Alchemy, where he explores topics like the psychology of human flourishing, online business, and content creation. You can find his work at coreywilkspsyd.com or connect with him on Twitter @CoreyWilksPsyD. If you're looking for coaching business tips about how to price your offers, sell more courses, and create a brand that attracts your ideal clients, you've come to the right place.Here are some of the most valuable moments in our conversation:00:00 - Introduction07:30 - Value Ladder Example: The Secret To Pricing Multiple Products21:59 - How To Sell More Courses By Offering Two Versions Of Yours38:18 - This Simple Brand Strategy Mistake Is Killing Your BrandShow Notes👉 Watch this episode on YouTubeThe Niche Definer: https://joshspector.gumroad.com/l/nichedefiner Get 50% Off: Enter niche25 at checkoutTo Connect with Corey Wilks:Website: https://coreywilkspsyd.com/ Twitter: https://twitter.com/CoreyWilksPsyD To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
48:2618/10/2023
3 Simple Ways To Unlock Business Growth
The secrets to dealing with competition, a high-converting sales page, and picking the right business idea in the first place.00:00 - Introduction08:55 - No One Is Stealing Your Customers (It's All In Your Head)17:49 - Gumroad Tutorial: How I Write My Sales Page25:01 - How To Choose The Right Business IdeaShow Notes👉 Watch this episode on YouTubeTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
31:5304/10/2023
The Editor Of This Episode Said She's Never Heard Anything Explained This Well
Today my guest on the I Want To Know podcast is Jane Hamill. Jane is the founder of Fashion Brain Academy, which offers online classes and coaching for apparel and accessory designers on the business side of things. Her goal is for every designer to make a living using their creativity while becoming business savvy, even if they hate sales and cringe at the idea of a marketing plan. She ran a successful women's wholesale clothing line and boutique. Her work has been seen in Entrepreneur, CNN, NPR, InStyle WWD, and Lucky. Her clothing line was carried in stores across the country, including Macy's, Saks, and Bloomingdale's.I don't even have the words to describe how much value is packed into this one.Here are some of the most valuable moments in our conversation:00:00 - Introduction13:12 - Subscription Product vs. One-Time Fee: Which Should You Offer?28:52 - Don't Create Another Piece Of Content Until You Ask These 3 Questions41:59 - The Simplest Strategy I've Ever Found To Choose Your NicheShow Notes👉 Watch this episode on YouTubeThe Sessions System: https://joshspector.gumroad.com/l/SessionsSystem Get 50% Off: Enter system25 at checkoutTo Connect with Jane Hamill:Website: https://fashionbrainacademy.com/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
51:0327/09/2023
Mind-Blowing Design Tips For Non-Designers
This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today’s guest is Nate Kadlac. Nate is a designer helping non-designers make better design decisions for their brands and businesses with his company, Approachable Design. He writes a weekly newsletter I highly recommend called Make It Yours. He leads design workshops and works as a consultant. Throughout his career, he's worked with early-stage startups to Fortune 500 companies and recently led product and brand design at a startup to its mid-eight-figure acquisition in 2021.Here are some of the most valuable moments in our conversation:00:00 - Introduction11:11 - How To Choose Your Brand Colors (If You're Not A Designer!)24:31 - YouTube Thumbnail Tip: The Rule Of Thirds34:25 - How To Hire A Designer: 3 Questions To Ask ThemShow Notes👉 Watch this episode on YouTubeTo Connect with Nate:Website/Newsletter: https://approachabledesign.co/ Twitter: https://twitter.com/kadlac To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
46:3120/09/2023
Turn Your Newsletter and Offer Into A Winner With These Tiny Tweaks
Today my guest on the I Want To Know podcast is Josh Shayne. Josh has spent 15 years helping marketers power and grow their businesses with design. His company DesignBolt is re-imagining the traditional agency model of per-project quotes, contracts, and invoices, and instead offering clients. All the design they need for one simple fixed-rate monthly subscription.Here are some of the most valuable moments in our conversation:00:00 - Introduction23:29 - Coaches and Consultants: Never Sell Your Service This Way32:39 - The Missing Element In Most Sales Page Copy46:44 - Popup Newsletters: A Better Way To GetShow Notes👉 Watch this episode on YouTubeKevin Shen’s Home Studio Course: https://dreamstudiocourse.com/For The Interested Ads: https://fortheinterested.com/ads/ Game Changer Popup Newsletter: https://gamechanger.popupnewsletters.com/ To Connect with Josh Shayne:Website: https://www.designbolt.co/LinkedIn: https://www.linkedin.com/in/josh-shayne/To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
01:04:5013/09/2023
I'm About To Improve Your Newsletter AND Your Free Products
Typically, I invite a guest to the I Want To Know podcast to ask me three questions, and I help them figure out how to grow their audience in business. But today, I've actually got three guests for you. That's because what you're about to hear are three excerpts from one of my recent Jam Session Q&AS—which are part of my Skill Session membership, which you can check out at josh specter.com/sessions.They are a series of one-hour video presentations where I teach you how to do things like grow your newsletter in five minutes a day, get more clients, create a product in a day, and define your niche. When you become a Skill Sessions member. You also get invited to join me for a monthly jam session Q and A, where I give members specific feedback and suggestions on anything they're trying to figure out.In this Jam Session, I shared tips on the best time to publish your newsletter, how to improve your newsletter signup page, and messaging to get more subscribers, and how to get the most value out of a free product you offerHere are some of the most valuable moments in the Jam Session: 00:00 - Introduction02:52 - What's The Best Day To Send Your Newsletter?14:53 - Watch Me Rewrite A Newsletter Signup Page In Real-TimeShow Notes👉 Watch this episode on YouTubeTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
28:3606/09/2023
A Personal Brand And Copywriting Expert Reveals How To Smash Through The Noise Juggernaut Style
This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today’s guest is Hillary Weiss Presswood. Hillary is a creative director and positioning strategist who helps creative service providers develop their statement piece brands and become absolutely unmissable in their corner of the market.Through her weekly newsletters and social media presence, she prides herself on getting to the guts of things and sharing insights on every aspect of her work. From concepting to differentiation, positioning, creating your own visual language, to the ups and downs from over a decade in the entrepreneurial trenches. You can find her on Instagram @hcweiss, where she shares videos, writings, and extremely silly deep dives. And you should come say hey over there because she doesn't bite or so she claims.Here are some of the most valuable moments in our conversation:00:00 - Introduction07:53 - The First 3 Things To Consider When Building A Brand28:53 - Use The "One-Word Trick" To Write An Insanely Powerful Headline31:37 - A Pro Copywriter Reveals Her Clever Call To Action Strategy!Show Notes👉 Watch this episode on YouTubeSome of Hillary’s clients: Renae Saager: Confidence Coach: https://www.instagram.com/renaesaager/Maris Corcoran: Copy Mentor + Speaker: https://www.instagram.com/mtoni/Courtney Townley, Health & Self-Leadership Coach: https://www.instagram.com/gracegrit/ To Connect with Hillary:Website/Newsletter: https://hillaryweiss.com/ Instagram: https://www.instagram.com/hcweiss/ Twitter: https://twitter.com/HCWeiss Facebook: https://www.facebook.com/theweissness To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
56:3730/08/2023
Everything You Need To Know About Selling (That No One Told You Yet)
Today my guest on the I Want To Know podcast is Marcus Manderson. Marcus, also known as @dafingaz, is a music composer and producer who has worked on music for companies including Disney, National Geographic, Smithsonian, MTV, and Fox.He's a former church musician who works in AV IT by day and as a music composer and producer by night. You can find him on social media, mainly Twitter, Instagram, Facebook, and LinkedIn @dafingaz, where he shares his latest music and discusses sync licensing, which is about how to get music into movies and tv, movie trailer music, and networking.Here are some of the most valuable moments in our conversation:00:00 - Introduction15:35 - How To Create A Course In 4 Steps (If You Have An Audience)20:44 - I Bet You Don't Sell What You Think You Sell40:18 - 5 Ways To Turn A One-Off Gig Into Repeat BusinessShow Notes👉 Watch this episode on YouTubeThe 5/25/150 Networking System: https://fortheinterested.com/the-525150-networking-system/To Connect with Marcus:Website: https://dafingaz.com/Instagram: https://www.instagram.com/dafingaz/Twitter: https://twitter.com/dafingazFacebook: https://www.facebook.com/dafingazLinkedIn: https://www.linkedin.com/in/dafingaz/TikTok: https://www.tiktok.com/@dafingazYouTube: https://www.youtube.com/@dafingazTo connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat
47:3023/08/2023
Creator Advice: What To Listen To And What To Ignore
Today my guest on the I Want To Know podcast is Kieran Drew. Kieran is an ex-dentist-turned-creator who shares ideas on how to make an impact and income by writing online. You can find him on Twitter, where he's built a huge audience of over 166,000 people, or check out his weekly newsletter, Digital Freedom, for deep dives and creator business advice. Recently he had a six-figure launch with his new product, High Impact Writing, and he's here today to try to work out what to do next as he scales his business. Here are some of the most valuable moments in our conversation:00:00 - Introduction12:12 - 3 Keys To Email Marketing Mastery (Don't Do What This Guy Did!)15:29 - The Newsletter Subscriber Loyalty Test42:51 - Buy Books, Not CoursesShow Notes👉 Watch this episode on YouTubeMost Paid Newsletters Fail Because They Offer More Instead Of Different: https://joshspector.com/paid-newsletters/To Connect with Kieran:Website: https://kierandrew.com/ Twitter: https://twitter.com/ItsKieranDrew To connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat
50:2116/08/2023
What To Focus On, What To Charge, and How To Prove You're Worth It
Today my guest on the I Want To Know podcast is Luke Simmons. Luke helps faithful pastors be fruitful and fruitful pastors stay faithful by creating resources and coaching experiences through his appropriately named, Faithful and Fruitful newsletter, on Twitter @lukedsimmons, on the Preaching Through podcast, and as a leadership coach. Luke is also a practitioner leading the Redemption Church Gateway in Phoenix, a church he founded in 2009. His favorite job is being a dad to four kids—he has one in high school, middle school, elementary school, and kindergarten, which I'm guessing means he's pretty tired.Here are some of the most valuable moments in our conversation:00:00 - Introduction09:28 - 5 Questions That Reveal What You Should Focus On22:44 - 4 Ways To Share Social Proof (Without Feeling Arrogant)32:59 - How Much Should You Charge? These 4 Questions Reveal The AnswerShow Notes👉 Watch this episode on YouTubeKevon Cheung: https://twitter.com/MeetKevonHow To Get Comfortable Promoting Your Creations: https://joshspector.com/get-comfortable-promoting/The Newsletter Booster Skill Session: https://joshspector.gumroad.com/l/newsletterbooster Use Code BOOSTER25 to get a 50% discount and get it for $25For The Interested Ads: https://fortheinterested.com/ads/ To Connect with Luke:Website/Faithful & Fruitful Newsletter: https://faithfulandfruitful.com/links/ Twitter: https://twitter.com/lukedsimmons To connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat
48:0409/08/2023
I'm About To Make Your Sales Page And Newsletter Archives MUCH Stronger
Typically, I invite a guest to the I Want To Know podcast to ask me three questions, and I help them figure out how to grow their audience in business. But today, I've actually got three guests for you. That's because what you're about to hear are three excerpts from one of my recent Jam Session Q&As.I offer a product called Skill Sessions, which you can check out at josh specter.com/sessions.They are a series of one-hour video presentations where I teach you how to do things like grow your newsletter in five minutes a day, get more clients, create a product in a day, and define your niche. When you become a Skill Sessions member. You also get invited to join me for a monthly jam session q and a, where I give members specific feedback and suggestions on anything they're trying to figure out.In this Jam Session, I shared tips on how to improve your sales and pricing page, how to build your content library, and how to capitalize on a viral social post.Here are some of the most valuable moments in the Jam Session: 00:00 - Introduction03:28 - Watch Me Rewrite A Sales Page Headline15:48 - No One Posts Their Newsletter On Their Website Like This (But They Should)Show Notes👉 Watch this episode on YouTubeTo connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat
33:1002/08/2023
How A Newsletter Became A Must-Read For Creators In 6 Months
This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today’s guest is Chenell Basilio. Chenell runs the Growth In Reverse newsletter, where she reverse engineers how top creators grew their newsletter to 50,000 plus subscribers. Each week, she spends around 25 hours researching a creator and writes a deep dive, sharing some of the growth strategies they've used. You can also find her on Twitter @chenellco, talking about newsletters and building an audience.Here are some of the most valuable moments in our conversation:00:00 - Introduction13:26 - The Unseen Growth Tactic That Drives Huge Newsletters27:35 - What To Post On Social BEFORE You Publish Your Next NewsletterShow Notes👉 Watch this episode on YouTubeI Want To Know - Justin Welsh Episode: https://youtu.be/sDLGQR5c4NQI Don't Want James Clear To Come On My Podcast (Who I Want Instead): https://youtu.be/_c_1O7rjRsM Jay Clouse Creator Science Podcast: https://podcast.creatorscience.com/The Danny Miranda Podcast: https://podcasts.apple.com/us/podcast/the-danny-miranda-podcast/id1532160275 Nick Loper Side Hustle Show: https://www.sidehustlenation.com/side-hustle-show/ To Connect with Chenell Basilio:Growth In Reverse Newsletter: https://growthinreverse.com/ Twitter: https://twitter.com/chenellco LinkedIn: https://www.linkedin.com/in/chenellco/ To connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat
36:5126/07/2023
The Habits That Fuel My Success As A Creative Entrepreneur
Today my guest on the I Want To Know podcast is Kody Duncan. Kody helps go-getters build better habits through his Habit Examples newsletter. You can also find him on Twitter @habitexamples, where he is usually dealing habit tips and memes on the regular. Kody draws on lessons learned from the many hats he's worn: from music coach to psychology major to church missionary to web designer to director of marketing to his favorite role being a dad to his two and almost three kiddos.Here are some of the most valuable moments in our conversation:00:00 - Introduction12:59 - The Mindset That Changed My Life20:38 - The Best Kind Of "No"31:08 - How To Figure Out What You Want To Do With Your Life (In 10 Weeks)Show Notes👉 Watch this episode on YouTubeTo Connect with Kody:Website/Habit Examples Newsletter: https://www.habitexamples.com/ Twitter: https://twitter.com/HabitExamples Instagram: https://www.instagram.com/habitexamples/ To connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat
40:3819/07/2023
How To Promote Your Content Like Movies, Biggie, and Tupac
Today my guest on the I Want To Know podcast is Anne-Bénédicte Hannotte. Anbé, who's joining us from Belgium, is the creator of the Storylific podcast, a 100% outdoor French podcast with adventurers, explorers, and outdoor athletes. After a dry corporate career, a blessed midlife crisis made her think about what really matters, and she dusted off her old dream of conducting interviews. It's now two years since Storylific was launched, and she's now eager to bring the project to the next level.Here are some of the most valuable moments in our conversation:00:00 - Introduction08:16 - The Cure For A Boring Podcast Description10:45 - How To Promote Your Podcast Like A Movie22:43 - How To Get Newsletter Sponsors (With A Small Audience)28:22 - The Biggie-Tupac Donation StrategyShow Notes👉 Watch this episode on YouTubeHow To Monetize Your Podcast (Without Sponsors!): https://youtu.be/vF3yMCO2F7MFour Ways To Grow Your Membership After It Plateaus: https://youtu.be/TrGo4Or-jGwWho Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin Hardy: https://amzn.to/43nsjMu To Connect with Anbé:Website: https://www.storylific.com/ Instagram: https://www.instagram.com/storylific/ Facebook: https://www.facebook.com/storylific LinkedIn: https://www.linkedin.com/in/hannotteab/ To connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat
41:2112/07/2023
Jam Session: Newsletter Surveys, Social Strategy, and Product Offers
Typically, I invite a guest to the I Want To Know podcast to ask me three questions, and I help them figure out how to grow their audience in business. But today, I've actually got three guests for you. That's because what you're about to hear are three excerpts from one of my recent Jam Session Q&As.I offer a product called Skill Sessions, which you can check out at josh specter.com/sessions.There's a series of one-hour video presentations where I teach you how to do things like grow your newsletter in five minutes a day, get more clients, create a product in a day, and define your niche. When you become a Skill Sessions member. You also get invited to join me for a monthly jam session q and a, where I give members specific feedback and suggestions on anything they're trying to figure out.In this Jam Session, I shared tips on how to survey your newsletter audience, how to improve your social media content strategy, and how to juggle multiple product offers. Here are some of the most valuable moments in the Jam Session: 00:00 - Introduction07:58 - The Magic "One Word" Survey Question14:07 - These Social Posts Will Get You Clients23:34 - You Don't Have To Niche Down, But…Show Notes👉 Watch this episode on YouTubeTo connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat
28:3205/07/2023
A Creator Makeover: Simple Shifts To Improve Your Newsletter And Social Content
Today my guest on the I Want To Know podcast is Josh Langley. Josh helps primary school-age kids build mental and emotional resilience through his award-winning “Being You is Enough” book series, inspiring kids’ educational programs, and his school talks. His background as an advertising copywriter has helped him create unique, keep-it-simple, and fun resources that are loved by kids, parents, educators, and child health professionals. All this is despite Josh failing high school, being unemployed for many years, and being told he'll “Never amount to anything.”Here are some of the most valuable moments in our conversation:00:00 - Introduction20:07 - How To Choose A Newsletter Topic That Gets You Sales22:41 - The Most Powerful Micro-Content You Can Create31:06 - Watch Me Transform A LinkedIn Post Into A Niche Home RunShow Notes👉 Watch this episode on YouTubeThe 90-Day Content Library System: https://youtu.be/if2wqstYmKc How to “Package” Your Social Media Posts to Get More Attention: https://bit.ly/3r3Qke3 To Connect with Josh Langley:Website: https://joshlangley.com.au/ Twitter: https://twitter.com/joshlangleyauth Instagram: https://www.instagram.com/joshlangley_inspiringkids/Facebook: https://www.facebook.com/joshlangleywriter/ Amazon: https://amzn.to/3JBh0tc To connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat
46:3628/06/2023
You're Blogging Wrong: How To Write, Promote, and Monetize Your Blog
Today my guest on the I Want To Know podcast is Chasity Cooper. Chastity is a Chicago-based award-winning writer and wine culture expert through her wine newsletter, Bright and Balanced, she encourages readers to courageously expand their palettes. Ultimately, her goal is to make wine more accessible and relatable through storytelling, education, and travel experiences.Here are some of the most valuable moments in our conversation:00:00 - Introduction07:48- How To Create Content That Attracts Your Dream Sponsor25:54 - How To Promote Your Content With Paid Ads (Without Wasting Your Money!)36:26 - A Beginner's Guide To Monetizing Your Expertise (4 Key QuestionsShow Notes👉 Watch this episode on YouTubeFree 5-Day SEO Email CourseHow To Monetize Your Expertise: 6 Questions To Ask YourselfHow To Make The Most Of Your Side HustleA Sponsorship Expert Who's Earned $3M From Brands Reveals His SecretsSkill Session: Write Your Most Successful Blog Post EverUse Code BLOG25 to get it for just $25To Connect with Chasity Cooper:Website/Bright & Balanced Newsletter: https://chasitycooper.com/ Twitter: https://twitter.com/bychasitycooper Instagram: https://www.instagram.com/bychasitycooper/ To connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat
42:4421/06/2023
You Don't Need A Big Audience If You Create Content Like This
Today my guest on the I Want To Know podcast is Daren Smith. Darren is a film producer and creative entrepreneur. He's the founder of Craftsman Films, Craftsman Creative, Light Bulb Courses, and is an author, podcaster, and business strategist for creative business owners. Here are some of the most valuable moments in our conversation:00:00 - Introduction19:52 - Does Your Content Make People Say One Of These 5 Things?25:53 - Do You Have The Guts To Try This Content Exercise?42:09 - 3 "Crazy" Things You Can Do TODAY To Get Noticed As An ExpertShow Notes👉 Watch this episode on YouTubeI Want To Know How To Avoid BurnoutOnly Do It If You’re Willing To Do It 100 TimesGet Different: Marketing That Can't Be Ignored! by Mike Michalowicz To Connect with Daren SmithWebsite: http://www.craftsmancreative.co/Twitter: https://twitter.com/darentsmith LinkedIn: https://www.linkedin.com/in/darentsmith/ Workshops: http://workshops.craftsmancreative.co To connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat
48:5014/06/2023
How To Use Generosity To Build A Huge Audience (And Business!)
This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today’s guest is Arvid Kahl. Arvid is a writer on Twitter who is just trying to help people (best bio ever). He’s written two books and shares his knowledge on the Bootstrapped Founder blog, Bootstrapped Founder podcast, and the Bootstrapped Founder Newsletter. You can engage with him on Twitter @arvidkahl.Here are some of the most valuable moments in their conversation:00:00 - Introduction10:47 - Please Stop Making This Twitter Mistake25:44 - You're Looking For Product Ideas In The Wrong Place27:23 - Do You Want An Audience Or A Community? (It's a trick question!)Show Notes👉 Watch this episode on YouTubeMentioned on the episode: The Bootstrapped Podcast / Josh Spector Episode: https://thebootstrappedfounder.com/josh-spector-saying-less-and-making-more/I Want To Know Podcast / Roberto Blake Episode: https://youtu.be/mdZLrJMz1XoI Want To Know Podcast / James Clear Clip: https://youtu.be/_c_1O7rjRsMHow To Get Comfortable Promoting Your Creations: https://joshspector.com/get-comfortable-promoting/To Connect with Arvid KahlTwitter: https://twitter.com/arvidkahl/ Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business (Book): https://t.co/TFlId5SPLTThe Embedded Entrepreneur: How to Build an Audience-Driven Business (Book): https://t.co/BXldiSTqDHNewsletter: https://thebootstrappedfounder.com/newsletter/Podcast: https://thebootstrappedfounder.com/podcast/ Website: https://thebootstrappedfounder.com/ To connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat
01:04:4807/06/2023
The Truth About How To Position Your Expertise
Today my guest on the I Want To Know podcast is Alicia Johnson. Alicia helps communities and community-centered organizations prepare, respond, and recover from disaster. You can learn more about her work at twolynchpinroad.com and through her newsletter Ready for Anything. As an emergency manager with two decades of on-the-ground experience, she brings connection and peace of mind to those she works with.Here are some of the most valuable moments in our conversation:00:00 - Introduction10:19 - Derek Sivers Podcast Strategy Is Brilliant!11:14 - Do This Before You Start A Podcast (4 Steps)37:40 - People Will Pay For Your Expertise If You Understand ThisShow Notes👉 Watch this episode on YouTubeDerek Sivers PodcastMake Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum Positioning: The Battle for Your Mind by Al Ries & Jack Trout Josh Spector Clarity CallsTo Connect with Alicia JohnsonWebsite: https://twolynchpinroad.com/ To connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat
46:4131/05/2023
Pretty Sure I Just Helped Build An Awesome Brand - Do You Agree?
Today my guest on the I Want To Know podcast is Dennis Geelen. Dennis Dennis is an “accidental solopreneur.” He's literally written the book on that. After more than 20 years in the corporate world, Dennis accidentally fell into being a solopreneur when he found himself laid off for the first time at the age of 43. He decided to bet on himself and is now at the age of 48, five years into his solopreneur journey. He's written four books, created three online courses, consulted for dozens of companies, spoken at numerous events, launched a newsletter, and is having a lot of fun helping others do the same. Dennis is also active on Twitter and LinkedIn.Here are some of the most valuable moments in their conversation:00:00 - Introduction22:38 - Self-Promotion Is NOT A Selfish Act27:44 - The Smartest Book Promotion Strategy I've Seen32:19 - Watch Me Help Build A Brand In 4 MinutesShow Notes👉 Watch this episode on YouTubeI Want To Know Newsletter Growth PlaylistSkill Session: Newsletter BoosterUse Code Booster25 to get 50% off ($25)Spark Loop Partner ProgramMost Helpful Newsletter For Creators Twitter ThreadHow To Get Comfortable Promoting Your CreationsDaniel Vassallo / Small BetsA Peek Inside The Mind Of A Productivity Expert (Khe Hy)To Connect with Dennis Geelen:Website: https://www.dennisgeelen.me/Twitter: https://twitter.com/dennis_geelen Linkedin: https://www.linkedin.com/in/dennis-geelen/ The Accidental Solopreneur (Book)Solopreneur Playbook Online CourseThe Author’s Playbook Online CourseSolopreneur Playbook CallThe Happy Accidents NewsletterTo connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat
46:0624/05/2023