Welcome to the Hold My Beard Marketing Podcast! 🎙️ In this episode, Jake the Wizard and Mitch Barham dive into marketing news, trends, and tips. If you're looking to stay sharp in the ever-evolving marketing world, this episode has something for you! 💼 Here’s what we’ll cover in today’s episode: 🌐 AI That Can Smell Fake Sneakers – Yes, it's real. We discuss the groundbreaking tech and its implications for various industries. 🔎 Google’s November Core Update – Dropped just in time for the holiday season, we share what you need to know and speculate on its purpose. 👗 Rebranding Fails – From Tropicana to X (formerly Twitter), we break down the top 5 rebranding disasters and what they teach us about branding. 🤝 Why Brand Collab's Work – The psychology behind brand collaborations, successful examples like Wendy’s & SpongeBob, and how even small businesses can leverage them. 📊 Seven Minutes in Heaven: Mission Church Website Review – We critique and share actionable tips to improve their user experience, SEO, and design. 🔑 Key Takeaways from this Episode: AI Is Evolving Fast – From sniffing sneakers to diagnosing illnesses, the possibilities are endless. Branding Lessons – Avoid the pitfalls of rebranding with insights from recent high-profile failures. Collaboration is Key – Whether you're a global brand or a local business, the right collab can transform your reach. SEO + Design – Learn actionable steps to improve your website for better usability and search rankings. 📢 Want More? 💬 Got questions about marketing or branding? Drop them in the comments—we might feature your question in the next episode! 🚀 Want your website reviewed in our Seven Minutes in Heaven segment? Share your link in the comments below! 📧 Connect with Us: Jake 'The Wizard': @thewizardmarketing Mitch: @beardpreneur 🎯 Ready to Level Up? Join our exclusive mastermind group at teachme4m.com for insider tips, growth strategies, and marketing gold. Enjoyed the episode? Give us a 👍, share with your marketing squad, and don’t forget to subscribe for more insights and laughs every week! 🎉

Welcome to the Hold My Beard Marketing Podcast! 🎙️ Join Jake the Wizard and Mitch Barham as they dive into the latest marketing news, trends, and tips—with plenty of laughs along the way! If you're in marketing, run an agency, or just want the inside scoop, this episode delivers a mix of humor, industry insights, and actionable strategies. Here’s what we’ll cover today: 🧢 Goldfish Rebrands as Chilean Seabass?!: We unpack the hilarious move of rebranding Goldfish crackers as "Chilean Seabass" and discuss how clever branding can create buzz and engagement. 📉 Unauthorized Google Ad Changes: Hear about the recent scandal of Google ad reps making changes to campaigns without permission. Jake and Mitch dig into what it means for advertisers and how to protect your campaigns. 📈 SEO and Google’s Content Update Confusion: Google’s algorithm changes are causing chaos in rankings. We discuss the impact of recent updates, the future of search, and the role of AI in reshaping search engines. 📢 The Rise of Influencers in E-commerce: Discover why influencers are now a vital part of any marketing strategy. Mitch explains how micro-influencers and user-generated content have reshaped consumer behavior. 💼 Seven Minutes in Heaven – Website Review: This week, we’re reviewing an e-commerce agency’s site, analyzing what works, what doesn’t, and sharing tips to improve their messaging and branding. Key Takeaways: Clever branding grabs attention and keeps audiences engaged. Regularly check your ad account history for unauthorized changes. AI is transforming search, and staying adaptable is key. Connect with Us Jake "The Wizard": @thewizardmarketing Mitch "Beardpreneur": @beardpreneur 🚀 Join Our Mastermind: Learn more about marketing and join our weekly mastermind at teachme4m.com. Enjoyed the episode? Don’t forget to like, share, and subscribe! 🎉

Welcome to the Hold My Beard Marketing Podcast! 🎙️ Join Jake the Wizard and Mitch Barham as they mix humor, industry insights, and actionable marketing tips to keep you ahead of the game. Whether you’re a seasoned pro or new to marketing, this episode covers the latest digital trends, SEO shakeups, and more! 💼 Here’s what we’ll cover in today’s episode: 🧢 MAGA Hat Hat?!: In a humorous twist, we discuss Trump’s campaign putting an image of a MAGA hat on an actual hat! Why brands doubling down on simplicity can sometimes be genius marketing. 📉 SEO Volatility at an All-Time High: Google’s algorithm updates have led to wild shifts in rankings. Is Google still tweaking the algorithm? Jake and Mitch share insights and discuss if search console data can still be trusted. 📈 Exact Match Ads Only: Why ad campaigns are getting so specific. Jake and Mitch talk about the unpredictability in ad performance and why they’re going back to exact match only. 📢 Reddit Ads Get Keyword Targeting: Reddit has added keyword targeting to its ads! Mitch explains why this new feature could make Reddit ads more appealing for top-of-funnel brand awareness. 📉 Google’s AI Overview Not Linking to Certain Sites: Is Google’s AI overview stealing content from sites hit by the Helpful Content Update? We debate the ethical implications of this shift and its impact on site traffic. 📟 Website Future Outlook: Jake predicts the gradual demise of traditional websites, as brands lean more into social ecosystems and in-app shopping. Find out why he thinks social media will play a bigger role than websites. 🧩 Seven Minutes in Heaven – Website Review Segment: This week, we analyze a fertility support site for design and UX. Tune in for insights on how to improve your own product pages! 💡 Additional Insights: 🔍 Ad Targeting Trends: Why exact match targeting is becoming essential. 🧩 UX Insights: Improve your site’s design and user experience with actionable tips. 🌐 Website’s Future: Is the traditional website becoming obsolete? 📢 Key Takeaways from this Episode: Ad targeting precision is more important than ever. Social ecosystems may become the new “websites” as in-app shopping rises. Trust in Google’s search console data could be wavering—how to work around the volatility. 📅 Don’t miss out! Subscribe to the Hold My Beard Marketing Podcast for more expert insights, the latest trends, and digital strategies to stay ahead in marketing. 📢 Get Involved: 💬 Have a marketing question? Drop it in the comments, and we might feature it in the next episode! 🚀 Want your website reviewed in our Seven Minutes in Heaven segment? Share your link below! 📧 Connect with Us: Jake 'The Wizard': @thewizardmarketing Mitch: @beardpreneur Upgrade your marketing skills with our mastermind at teachme4m.com for exclusive growth tips and strategies. Enjoyed the episode? Give us a thumbs up, share with fellow marketers, and hit subscribe! 🎉

Welcome to the Hold My Beard Marketing Podcast! 🎙️ Join Jake the Wizard and Mitch Barham in this episode as they dive into marketing trends, business insights, and creative strategies—with a healthy dose of humor to keep things fresh. Whether you’re in the marketing industry or just curious about the latest in digital advertising, this episode has something for everyone. 💼 Here’s what we’re covering today: 🔥 Explosive Marketing in Las Vegas: See how the Tropicana demolition transformed into a viral marketing event with drones and fireworks. 🐾 Crocs for Dogs?! Yes, you read that right. Crocs and BarkBox team up for a wild new product line that has tails wagging. ⚖️ Google Under Pressure: The DOJ’s attempt to break up Google is heating up, with potential ripple effects for other tech giants. 📈 Google Competitor Ads & AI Overviews: Discover Google’s latest ad placement strategies—and why AI overview ads might be shaking up search trustworthiness. 📬 The Return of Direct Mail: Physical mail is back and better than ever! Amazon’s toy catalog sparks a trend in personalized direct mail that brands need to watch. 🧩 Seven Minutes in Heaven – Website Review Segment: This week, we review a power tool site that’s pushing boundaries. Tune in for top UX and design insights you can use on your own site! 💡 Additional Insights • Why direct mail is making a strong comeback and how brands can leverage it • The fine line in ad placements—how close is too close to your competitor? • Tips for driving conversions through personalized customer interactions If you’re new to the Hold My Beard Marketing Podcast, get ready for marketing tips, industry updates, and plenty of laughs. From SEO trends to ad hacks, this show has what you need to thrive in digital marketing. 📢 Takeaways from Today’s Episode Las Vegas shows how to capture attention with creative marketing Direct mail is evolving with AI and personalization—don’t miss the boat! Google’s ads above competitor reviews could change your PPC strategy 📅 Subscribe to the Hold My Beard Marketing Podcast for more expert insights, marketing strategies, and digital trends every week! 📢 Get Involved: 💬 Have a marketing question? Drop it in the comments, and we might feature it in the next episode! 🚀 Want your website reviewed in our Seven Minutes in Heaven segment? Share your link below! 📧 Connect with Us: Jake ‘The Wizard’: @thewizardmarketing Mitch: @beardpreneur For exclusive growth strategies, join our mastermind at teachme4m.com. Enjoyed the episode? Give it a thumbs up, share with fellow marketers, and hit subscribe! 🎉

Welcome to another episode of the "Hold My Beard Marketing Podcast" with Jake, the Wizard of Marketing, and co-host Mitch Barham. Join us as we dive into the world of marketing with a mix of news, tips, and a dash of humor. This episode kicks off with a light-hearted discussion about Google’s 26th birthday, reflecting on its journey from a dot-com survivor to a tech giant. We then shift gears to explore TikTok’s new keyword targeting feature, a game-changer in the advertising landscape, setting the stage for an exciting competition with Facebook and Google Ads. In a fun twist, we discuss San Francisco’s new cage-free dog shelter, Muttville, showcasing the power of branding as a market differentiator. Meanwhile, Bing attempts to roll out its generative search experience, trailing behind Google as usual, leading to a candid discussion about innovation in the tech world. We delve into the intriguing dynamics of SEO, discussing Google’s warnings on JavaScript-generated product markup and the ongoing volatility in search rankings. The conversation shifts to the ethics of marketing tactics, exploring the fine line between black hat and white hat strategies. In the spirit of brand expansion, we highlight Squishmallows' foray into breakfast cereals and conclude with a nod to the importance of storytelling in marketing. Jake emphasizes making the customer the hero of your narrative, drawing parallels to the hero’s journey in films. The episode wraps up with our "Seven Minutes in Heaven" segment, where we review a website makeover, showcasing the transformative power of professional design and user experience. Join us for a rollercoaster of insights, laughs, and marketing wisdom as we gear up for the Q4 rush. Subscribe now and turn your marketing challenges into heroic opportunities!

Welcome to the Hold My Beard Marketing Podcast, where hosts Jake the Wizard and Mitch Barham dive into the latest in marketing news, tips, and tricks. Join them as they explore creative strategies, like Pizza Hut’s innovative resume-on-a-box concept, and discuss Google's new ad features and AI advancements. In this episode, the hosts introduce a fun segment called "Need It or Yeet It," evaluating various marketing metrics from impressions to conversion rates, and sharing insights on which ones are essential for your business. Stay tuned for their candid thoughts and expert advice on navigating the marketing landscape. Don't miss their favorite segment, "Seven Minutes in Heaven," where they offer an honest critique of a website. This week, they review Wizard Marketing's new site, focusing on its storytelling, design, and user engagement. If you're interested in having your site reviewed, drop a comment and join the fun! For more personalized insights and to connect with fellow marketers, consider joining Jake and Mitch's mastermind group at teachme4m.com. Enhance your marketing prowess with weekly sessions and community support.

Welcome to the Hold My Beard Marketing Podcast! 🎙️ In this Tiktok & Instagram focused episode, Jake the Wizard and Mitch Barham break down the latest in digital marketing news with plenty of humor and actionable tips. Whether you're deep in the marketing world or just getting started, this podcast is your go-to for staying up-to-date and informed. 💼 Here’s what we’ll dive into today: Google Algorithm Volatility: 🚨 We discuss the ongoing effects of the most recent Google algorithm update. SEO volatility has continued, and we explore what that means for your rankings and how to adjust your strategy. Stonyfield Yogurt's Unique Campaign: 🍦 Stonyfield is paying people $1,000 to stay off social media until the election is over. Could you stay away from your socials for that long? We debate its impact on social habits and whether this kind of campaign could work for a wider audience. Ranting about Marketing Platforms: 😡 Jake and Mitch dive into all the things they would "fix" about the major marketing platforms, from Google Ads to LinkedIn, Facebook, and beyond. Tune in for some spicy takes! TikTok, Reddit, and YouTube Shorts: 📱 We explore the evolving state of content platforms and advertising. TikTok's algorithm, Reddit's new ad targeting options, and YouTube Shorts are on the table for discussion. Seven Minutes in Heaven – Website Review Segment: 🖥️ In this episode, we review a multifamily development site, offering key insights on UX, storytelling, and CTAs. Want us to review your website? Drop your link in the comments below! 💡 Additional Insights: Adapting to Google’s ever-changing algorithm to protect your SEO. How a yogurt company is betting on “going offline” for their latest marketing campaign. The importance of audience targeting in Reddit ads, and what YouTube Shorts could do better for creators. 📢 If you're new to the podcast, expect industry updates, marketing strategies, and discussions on everything from SEO and Google Ads to TikTok trends and social media. Whether you want to improve your business’s online presence or just have a laugh, we’ve got you covered. 🔎 Key Takeaways from this Episode: SEO ranking volatility and how to bounce back. The new ways Reddit is targeting users for ads. What marketing platforms need to do better for businesses and advertisers alike. 📅 Don’t Miss Out! Subscribe to the Hold My Beard Marketing Podcast for more in-depth insights, marketing tips, and fun industry banter. 📢 Get More Involved: 💬 Have a question? Drop it in the comments, and we might feature it in our next episode! 🚀 Want your website reviewed in our Seven Minutes in Heaven segment? Share your link in the comments! 📧 Connect with Us: Jake 'The Wizard': @thewizardmarketing Mitch: @beardpreneur Looking to level up your marketing skills? Join our marketing mastermind at teachme4m.com for exclusive tips and strategies. Enjoy the show? Give us a thumbs up, share with your fellow marketers, and don’t forget to hit subscribe! 🎉

Welcome to the Hold My Beard Marketing Podcast! 🎙️ In this episode, Jake the Wizard and Mitch Barham tackle the latest in digital marketing, SEO updates, and advertising strategies with a dash of humor and plenty of actionable insights. Whether you're an experienced marketer or just starting out, this podcast delivers everything you need to stay ahead of the game. 💼 Here’s what we’ll dive into today: Google Algorithm Updates: 🚨 Google just wrapped up their latest algorithm update in early September, and we break down what it means for your SEO efforts. Learn how to adjust your strategies, monitor ranking fluctuations, and what steps you should take next to protect your site’s performance. Google Ads Changes: 📊 Video Action Campaigns are being merged into Demand Gen starting in Q2 of next year. We discuss what this means for advertisers, how you can prepare for the transition, and the potential impact on your Google Ads strategy. Nostalgia Marketing: 🎷 The return of Sizzler with a modern twist and why nostalgic rebrands (complete with saxophone solos!) work so well. We also discuss how Olipop boldly took on Mountain Dew in their latest campaign. Learn how brands are "punching up" in advertising and why it resonates with audiences. Can You Trademark a Meme?: 🤔 A hot topic in this episode, we explore the growing trend of trademarking internet memes and cultural phrases. What does it mean for creators and culture, and is it even possible to trademark something so widely used? We debate the legal and marketing implications of this evolving trend. Seven Minutes in Heaven – Website Review Segment: 🖥️ In this episode, we review a jiu-jitsu gym's website, offering key UX and design tips to enhance their user experience and boost conversions. If you want to get your website reviewed in this segment, make sure to leave a comment below with your site! 💡 Additional Insights: Why marketers need to adapt quickly to Google’s evolving algorithm to maintain visibility. The importance of keeping your SEO efforts flexible and ready to pivot as Google makes unexpected changes. How to harness nostalgia and bold campaigns to connect with audiences emotionally and stand out from the competition. 📢 If you're new to the podcast, here's what you can expect: This podcast covers marketing tips, tricks, and industry updates that can help improve your business’s online presence, increase conversions, and stay competitive in the fast-paced world of digital marketing. Each episode features in-depth discussions on topics ranging from SEO, Google Ads, social media trends, content strategy, and more. 🔎 Key Takeaways from this Episode: Practical steps to recover from volatile SEO results after an algorithm update. The evolving role of video campaigns in the Google Ads ecosystem and how to make them work for you. How to creatively use memes and internet trends in your advertising strategy without crossing legal boundaries. 📅 Don’t Miss Out! Subscribe to the Hold My Beard Marketing Podcast for more deep dives into digital marketing, expert insights, and fun industry banter. 📢 Get More Involved: 💬 Have a question? Drop it in the comments below and we might feature it in our next episode! 🚀 Want to get your website reviewed in our Seven Minutes in Heaven segment? Share your website link in the comments. 📧 Connect with Us: Follow Jake and Mitch for more tips, tricks, and behind-the-scenes content! Jake 'The Wizard': @thewizardmarketing Mitch: @beardpreneur Want to take your marketing skills to the next level? Join our marketing mastermind at teachme4m.com for personalized advice and strategies. Did you enjoy this episode? Make sure to give us a thumbs up, share with your fellow marketers, and hit that subscribe button so you never miss an episode!

In this jam-packed episode of the Hold My Beer Marketing Podcast, hosts Jake the Wizard and Mitch cover a wide range of topics that are both informative and entertaining. Starting with a humorous discussion on feeling old, they move into the meat of the podcast where they highlight the all-too-relatable CarMax Beetlejuice commercial and the important role of nostalgia in marketing. The duo also tackles significant news, like Google's antitrust lawsuit, paying agencies to prioritize ads, and the latest disruptive algorithm update affecting SEO across the board. They further explore how to deal with marketing unpredictability and emphasize the importance of having a unique selling proposition (USP) using examples like Liquid Death and LaCroix. In their fan-favorite Seven Minutes in Heaven segment, they humorously critique the CES Roofing website, offering invaluable advice for improvements. Don't miss out on this comprehensive dive into the world of digital marketing!

Looking to take your SEO game to the next level? In this special episode of the Hold My Beer Marketing Podcast, I, Jake the Wizard, am joined by the one and only Matt Diamante from Hey Tony. Together, we break down the latest and greatest in SEO, with a focus on how AI is changing the landscape, what role topic clusters play in today’s SEO strategies, and whether backlinks are still a crucial factor in ranking. If you’re an SEO enthusiast, digital marketer, or business owner looking to boost your online presence, this episode is packed with insights that will help you navigate the ever-evolving SEO world. And stick around for our fan-favorite segment, Seven Minutes in Heaven, where we roast a website, offering valuable tips for improving SEO and conversion rates. 🔥 Key Takeaways from This Episode: AI and SEO: How AI-powered search is transforming click-through rates and how to optimize for large language models like ChatGPT. Topic Clusters: Are they still relevant, or should we focus more on customer-centric strategies? Backlinks Debate: Are backlinks dead, or do they still play a vital role in ranking? Local SEO Strategies: Tips for businesses looking to dominate their local markets. 🚀 What You’ll Learn: How to future-proof your SEO strategy against AI-driven changes in search behavior. The evolving role of topic clusters and why content is still king. How to use backlinks effectively and why they aren’t going anywhere. The importance of local SEO and how to stand out in your community. Insights on Google's recent antitrust case and what it means for the future of SEO.

Welcome to the latest episode of the "Hold My Beard Marketing Podcast" with your hosts, Mitch and Jake. This week, we dive into the power of nostalgia in marketing, discussing McDonald's new collector's cups and how nostalgia can be a potent strategy for connecting with audiences. We also cover significant news in the digital marketing world, including Google's recent loss in an antitrust case and what it means for the future of search and advertising. How will this impact your ad costs and strategies? Tune in to find out. In a surprising twist, we explore how Uber is set to make over a billion dollars in ad revenue this year, driven by its Uber Eats platform. Plus, we discuss Hyundai's innovative move to split the CMO role into creative and performance positions, and what this could mean for the future of marketing leadership. Lastly, join us for our "Seven Minutes in Heaven" segment, where we lovingly roast and provide actionable insights for a user-submitted website. If you want your website reviewed, don't forget to drop a comment on our YouTube channel. Follow us on your favorite platform for more marketing insights, tips, and a bit of fun. Catch you next week!

Welcome to the Hold My Beard Marketing Podcast, where hosts Jake and Mitch dive into the latest marketing trends and tools. This episode explores the use of AI tools like Reclaim.ai for calendar management, innovative marketing news including Chipotle's 'burrito-proof' makeup, Google's promotion of Hidden Gem Stores, Microsoft's Bing ad revenue surge, Perplexity AI's new ad revenue sharing program, and the launch of Reddit's lead gen ads. They also discuss Paramount's self-serve ad platform and OpenAI's new search tool, Search GPT. A highlight includes a masterclass on how California Pizza Kitchen turned a viral mistake into a marketing win. Tune in for insightful discussions, tips, and strategic advice in the world of digital marketing. 00:00 Welcome to the Beard Marketing Podcast 00:32 AI Tools and Calendar Management 02:07 Marketing News: Chipotle's Burrito-Proof Makeup 03:41 Google's Hidden Gem Stores and Bing's Comeback 07:04 Perplexity's Ad Revenue Sharing and AI Search Engines 16:08 Reddit's Lead Gen Ads and Paramount's Self-Serve Platform 20:58 OpenAI's Search GPT: A Game Changer 26:56 Marketing Hobbies to Women 31:17 Unique Sports and Hobbies 31:42 The Importance of Hobbies for Women 33:13 California Pizza Kitchen's Social Media Masterclass 35:17 Chipotle's Clever Response to a Complaint 39:03 Website Critique: Seven Minutes in Heaven 47:25 The Power of Authentic Content Marketing 54:16 Building a Community Through Content 55:09 Conclusion and Where to Find Us Whether you're a seasoned marketing pro or just starting your digital journey, this episode is packed with valuable insights to help you stay ahead of the curve and avoid costly branding mistakes. Don't forget to like, subscribe, and hit the notification bell to stay updated on the latest marketing trends and strategies. Have a website you want us to review in our '7 Minutes in Heaven' segment? Drop the link in the comments below! Connect with us: Jake 'The Wizard': @thewizardmarketing Mitch Barham: @beardpreneur or thebarheadmarketing.com Join our marketing mastermind: teachme4m.com Tune in, hold onto your beard, and let's dive into the wild world of marketing together!

In this episode of the Hold My Beard Marketing Podcast, hosts Jake the Wizard and Mitch Barham discover how easy it is to make a simple branding mistake. 🎭 Branding Mistakes: The BDO vs. LBDO Fiasco Unpack a hilarious branding mishap that led to unexpected search traffic for an adult toy company instead of an accounting firm. Learn why proper logo design and branding are crucial for your business. 🍪 Google's Third-Party Cookie Decision Discover why Google decided to keep third-party cookies and how this impacts digital marketing strategies moving forward. 📺 Netflix's Self-Serve Ads Explore the potential of Netflix's move into self-serve advertising and what it means for marketers targeting specific demographics. 🤖 AI and Virtual Influencers Dive into the world of AI-powered virtual influencers and how they might reshape brand partnerships and marketing campaigns. 🌿 Marketing Spin: 'Plant-Based Leather' Analyze the clever marketing tactics behind terms like 'plant-based leather' and discuss the fine line between innovation and deception in branding. 💼 Website Review: Quorums Hiring Tool In our signature '7 Minutes in Heaven' segment, we critique Quorums' hiring tool website, offering quick tips and insights for improving branding and user experience. 🎓 Bonus: The Importance of Consistent Branding Learn why maintaining consistent branding across all platforms is crucial for building trust and recognition with your audience. Whether you're a seasoned marketing pro or just starting your digital journey, this episode is packed with valuable insights to help you stay ahead of the curve and avoid costly branding mistakes. Don't forget to like, subscribe, and hit the notification bell to stay updated on the latest marketing trends and strategies. Have a website you want us to review in our '7 Minutes in Heaven' segment? Drop the link in the comments below! Connect with us: Jake 'The Wizard': @thewizardmarketing Mitch Barham: @beardpreneur or thebarheadmarketing.com Join our marketing mastermind: teachme4m.com Tune in, hold onto your beard, and let's dive into the wild world of marketing together!

Join marketing mavens Jake 'The Wizard' and Mitch Barham as they serve up a fresh batch of unfiltered insights, witty banter, and actionable strategies in the ever-evolving world of digital marketing. In this episode, we're diving deep into: 🔍 Google's Query Matching Update: Unpack the latest changes to Google's ad targeting system and learn how to leverage brand exclusions and inclusions for better campaign performance. 🎯 Broad Match by Default: Discover why Google is enabling broad match by default on all new campaigns and how this could impact your ad spend and targeting strategies. 🤖 AI in Marketing: The Great Energy Debate We tackle the controversial Goldman Sachs report on AI's energy consumption. Is the ROI worth the environmental cost? We discuss the implications for marketers and businesses. 👻 Snapchat Ads: The Untapped Goldmine Could Snapchat be the next big thing in social media advertising? We break down why this platform might offer better ROI than Meta and TikTok for certain demographics. 🧰 Agency Toolkit: Software Essentials From SEO tools to project management systems, we reveal the software stack that powers successful marketing agencies in 2024. 🏗️ Web Development Platforms Face-Off WordPress vs Webflow vs One Page: We compare the pros and cons of popular web development platforms and share our top picks for different business needs. 🛒 E-commerce Solutions: Why Shopify Reigns Supreme Discover why we believe Shopify is the uncontested champion for small to medium-sized e-commerce businesses. ⏱️ '7 Minutes in Heaven': Pin Maxx Website Review In our signature rapid-fire website critique segment, we analyze Pin Maxx's e-commerce site, offering quick tips and insights for improvement. 🎓 Bonus: The Power of Niching Down Learn why specializing your agency services could be the key to unlocking exponential growth. Connect with us: Jake 'The Wizard': @thewizardmarketing Mitch Barham: @beardpreneur or thebarheadmarketing.com Join our marketing mastermind: teachme4m.com Tune in, hold onto your beard, and let's dive into the wild world of marketing together!

Welcome to the "Hold My Beard Marketing Podcast," where your hosts Jake, the Wizard, and Mitch Barham, the Beardpreneur, dive into the latest and craziest in the world of marketing. This episode covers everything from Philadelphia Cream Cheese's viral TikTok song to the future of AI in search and personalized assistants. We also get into the ethics of using celebrity lookalikes in advertising and Gary V's take on live streaming your business operations. Don't miss our "Seven Minutes in Heaven" segment, where we lovingly critique a listener-submitted website, illuminatingintegration.com. Plus, get insights on how augmented reality is poised to revolutionize our lives and what you need to know about the evolution of marketing strategies. Join us for a wild ride through the marketing landscape!

In this week's episode, Jake and Mitch dive into the latest in AI innovations, discussing how AI is transforming industries and whether it could be a threat to your job. They also explore the surprising collaboration between Heinz Ketchup and Kate Spade, proving that in today's marketing world, anything is possible! Additionally, they analyze a completely AI-generated commercial from Toys R Us, showcasing the future of advertising. The duo also gets candid with a review of Jake's own website in the "Seven Minutes in Heaven" segment, highlighting common pitfalls and how to avoid them. Join us for a rollercoaster of marketing insights, laughs, and practical advice to elevate your marketing game!

Welcome to the Hold My Beard Marketing Podcast, your ultimate resource for the latest in marketing news, updates, tips, tricks, and a bit of tomfoolery. Join Jake the Wizard and Mitch as they dive into the hottest marketing trends and insights from around the world. In this episode, we catch up on the week's marketing news, including the unstable state of Google SEO and the surprising dominance of Quora and Reddit links in search results. We also explore Amazon's new cookie-less ad targeting solution and its potential impact on the advertising landscape. We delve into the latest ad innovations from Meta and Reddit, and discuss the ethical implications of a viral social media campaign by Nextiva. Was it brilliant marketing or a manipulative strategy? Tune in to hear our take. Finally, we round off the episode with our popular segment, "Seven Minutes in Heaven," where we constructively roast a website. This week, we take a critical look at Nextiva's recent website redesign and compare it to their previous, highly praised version. Don't miss out on this jam-packed episode filled with valuable marketing insights and a healthy dose of humor. Subscribe to the Hold My Beard Marketing Podcast on YouTube, Spotify, or your favorite podcast platform today!

Welcome to the "Hold My Beard Marketing Podcast," your go-to source for the latest in marketing news, tips, and tricks. In this episode, hosts Jake, the Wizard of Marketing, and the legendary Mitch Barham dive into the latest trends in advertising and content creation. We kick things off with a discussion on how streaming platforms are revolutionizing TV ads using generative AI for better audience targeting, featuring insights from advertising legend Ryan Reynolds. Our hosts also share their thoughts on the effectiveness of LinkedIn ads and Google Maps' new QR code feature for business profiles. Next, we explore the importance of mental health in marketing, particularly for Gen Z, and how empathy can make your brand more relatable. We also touch on Apple's latest AI initiative, "Apple Intelligence," and what it means for the future of AI in our daily lives. In our TikTok segment, we analyze SEO experiments by Rand Fishkin and Gary V's take on the necessity of content creation. Finally, we wrap up with our "Seven Minutes in Heaven" segment, where we critique the Axeman website and offer actionable tips for improvement. Don't miss this episode packed with valuable insights and practical advice to elevate your marketing game. Subscribe to stay updated!

Join Jake the Wizard and Mitch Barham as they rip into the chaotic yet fascinating world of social media marketing engagement. In this lively episode, the bearded duo starts off by breaking down the crucial TikTok metrics you need to track for ultimate success. They cover engagement rates, follower growth, and the secret sauce to make your TikTok content shine with the right search terms and hashtags. But that's just the beginning! The guys take on Instagram’s controversial unskippable ads—are they revolutionary or just plain annoying? Get ready for some laughs as they dissect Chipotle’s latest social media fail and reveal Tony’s clever SEO tactics using Reddit. And of course, don't miss your favorite segment: 'Seven Minutes in Heaven,' where Jake and Mitch critique the Sedona Soul Adventures website, sharing valuable tips to boost your online presence.

Welcome to the latest episode of the Hold My Beard Marketing Podcast! Join Jake, the Wizard of Marketing, and Mitch Barham as they delve into the latest marketing news and trends. This week, they discuss the recent Google leak and its implications for SEO, explore innovative packaging ideas in the beverage industry, and share insights on how empathy can drive successful business decisions. Plus, get a detailed analysis of the Carolina Mushroom Farm website in their "Seven Minutes to Heaven" segment. Don't miss out on these valuable marketing insights! Highlights: Google leak reveals 14,000 ranking features and other surprising SEO insights. Creative packaging innovations from Jones Soda and Coca-Cola. Shaquille O'Neal's story on how empathy led to a successful business pivot. In-depth review of the Carolina Mushroom Farm website. Tune in and get ready for some marketing magic!

In this episode of Hold My Beard Marketing Podcast, Jake and Mitch dive deep into various marketing topics, like Advantage Plus audiences. Starting with a lighthearted discussion on Joe Dirt and transitioning to serious marketing insights, they cover Nike's niche marketing strategy, controversial rebranding of the Boy Scouts, and Google's recent SEO changes affecting web content indexing. This marketing podcast also explores the effectiveness of celebrity endorsements versus niche influencers. The 'Seven Minutes in Heaven' segment features a detailed critique of Smart Nora's snoring solution website. Plus, Mitch shares strong opinions on the current issues with Facebook's Advantage Plus audiences and practical solutions to optimize ad performance. Don't miss their insights on the future of AI in search and the effectiveness of using TikTok influencers in modern marketing. 🔔 Subscribe to the Hold My Beard Marketing Podcast and follow us on your favorite platforms: Jake the Wizard: @thewizardmarketing and https://thewizard.marketing Mitch Barham: @Beardpreneur and https://barhammarketing.com Join our mastermind for weekly calls and personalized marketing guidance: https://teachme4m.com Until next time, keep innovating and stay bearded! 🧔🎩

Welcome to the Hold My Beard Marketing Podcast! Join Jake the Wizard and Mitch Barham as they dive into the latest trends and news in the marketing world. From the brilliance of Heineken's Deadpool and Wolverine ad to the innovative marketing strategies of Capri Sun, this episode is packed with insightful discussions and actionable advice. Discover why beer marketing is getting bolder, how video content is revolutionizing B2B sales, and the impact of Google's new AI-powered tools on your marketing efforts. Learn about the importance of schema markup for SEO and why letting your marketing team experiment can lead to breakthrough results. In our "Seven Minutes in Heaven" segment, we break down Newsletter Pro's website, offering raw, unfiltered feedback on design, content, and user experience. Whether you're a seasoned marketer or just getting started, this episode is filled with valuable takeaways to help you stay ahead in the ever-evolving marketing landscape. Don't miss out on this exciting episode of the Hold My Beard Marketing Podcast. Hit play now and elevate your marketing game!

In the latest episode of the "Hold My Beard" marketing podcast, hosts Jake 'the Wizard' and Mitch Barham dive deep into current marketing trends, evolving advertising methodologies, and the impact of AI in the digital world. Starting with a breakdown of T-Mobile's foray into the ad space and its alliance with Plex, they transition into an engaging discussion on Walmart's upscale brand 'Better Goods', emphasizing the flavor of modern branding strategies. Delving into the social media sphere, Jake and Mitch discuss how platforms like TikTok and Pinterest are transforming into search engines, and the rise of influencers as powerful advertisers. They confront the nuanced realities of sponsored content and affiliate links, while also shedding light on Facebook's move towards open AI and its future implications on digital marketing. The Rise of AI and its Impact on Digital Heavyweights This episode presents an in-depth perspective on the growing dominion of AI in the digital world. The hosts highlight the creeping obsolescence of Google in a reality where AI reigns supreme, with probing discussions on the transition from traditional web search to AI conversational interfaces. Through real-life instances, they illustrate how AI is enhancing efficiency and innovating interactions between businesses and customers. Jake and Mitch also touch on critical issues such as the ethical aspects of AI design and potential applications like deep fakes and AI language creation. They anticipate a world where AIs communicate in an entirely new lingo, posing thought-provoking questions about the uncharted future of AI. Understanding Advertising Paradigm Shift and Facebook's Performance Dip The hosts examine the declining performance of Facebook's Advantage Plus audiences, addressing multiple dimensions of the problem. Possible reasons and impacts of the observed shift of advertisers to other platforms like TikTok, Twitter, and Reddit are discussed in-depth, indicating an approaching paradigm shift in advertising. This episode also hits on the issues posed by constant updates and algorithm shifts on platforms like Facebook, while also considering the silver lining for advertisers in terms of tactic shifts and strategy adaptation. They also review a listener's e-commerce website, offering essential advice for enhancing user experience and sales conversions. Tune into this enriching episode to refine your skill set in the ever-evolving landscape of social media advertising.