SEO is one of the first marketing channels you want to be looking at to start driving traffic to your website. You should be carrying out keyword research to 'base' optimize your site. This will also inform your longer-term content marketing strategy. In this episode, I'll be walking through a keyword research tutorial to help find the core keywords for your business. I'll show you how to expand on these keywords using free tools like Google Keyword Planner and SEMRush (can be used on a free trial), to create a long-term strategy in driving traffic to your business website. Hope you enjoy it!👌 The experience is better as a video tutorial so check out the YouTube channel using the link below! My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal growth to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com Subscribe to my YouTube Channel to Follow

Lead generation alone does not matter in marketing and sales, if it did then maybe startups and other businesses may be happy - but not if they don’t convert.  In this episode we discuss why marketers must have a lead generation strategy in place to think about influencing more conversions and new business, opposed to just generating leads.  Hope you enjoy it! 👌  My name's Neil Patel and I'm an ex-Technical Consultant who's now a growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal growth to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com Subscribe to my YouTube Channel to Follow

How do you decide what content to create first? You’re setting up a content marketing and SEO strategy, but how do you know when to create Top of the Funnel (ToFu) content, Middle of the Funnel (MoFu) or Bottom of the Funnel Content (BoFu)?  In this episode we discuss how you should be thinking about your content marketing and where to focus your efforts first.   Hope you enjoy it! 👌  My name's Neil Patel and I'm an ex-Technical Consultant who's now a growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal growth to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com Subscribe to my YouTube Channel to Follow

Growth Hacking startups without ads is a key topic among growing startups. With an endless number of experiments run by growth marketers I felt it would be great to gather some of the best ideas and insights from a top growth hacker in the space who has been featured on TNW (thenextweb), Forbes and HuffingtonPost - Rohan Chaubey. In this episode I sit down with Rohan Chaubey - one of the authors of the Amazon top seller 'The Growth Hacking Book'. He also currently manages the Growth Hacking community - a popular Subreddit. Stay tuned to get the best advice from one of the best growth hackers on the globe. Hope you enjoy it! 👌 My name's Neil Patel and I'm an ex-Technical Consultant who's now a growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal growth to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com Subscribe to my YouTube Channel to Follow

Learn how to do a marketing audit with the simplest process. At the start of any marketing initiative, it's important to carry out a marketing audit for the business you're looking to grow. This will include reviewing and analysing numerous existing marketing channels you have already experimented with.  In this episode I walk you through a basic step-by-step process of what to look at when auditing some of the common marketing channels. My name's Neil Patel and I'm an ex-Technical Consultant who's now a growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal growth to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com Subscribe to my YouTube Channel to Follow

LinkedIn Ads is notoriously known to be one of the most expensive lead generation platforms. The reason for this is the high number of B2B decision-makers that are on the platform. After using LinkedIn to generate leads a number of times I’ve witnessed an easy and simple step a lot of marketers tend to miss out on - costing them more money than required. In this episode, I share and easy step marketers should take when using LinkedIn Ads for customer acquisition and to drive traffic to websites. It's easier to follow on the video tutorial itself so do check out the full video on YouTube: https://youtu.be/aLk0bC3xIFE My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal growth to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com Subscribe to my YouTube Channel to Follow

4-Hour Work Week - Tim Ferriss book review. Is it actually good for growth? I had to share my thoughts on this book with the growth community here on the channel since I know ya’ll are all about the growth. We all tend to read books or listen to audibles. We talk about what we’ve read and then recommend them to people which gives me an idea: Why don’t I share the books I’ve read and give you guys my review. My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal growth to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com Subscribe to my YouTube Channel to Follow

This tutorial episode is going to be most valuable if you follow along with it on my YouTube channel here. I'll show you how to change your Google Search location to carry out SEO keyword research in different countries. If you’re a growth marketer or are someone looking to grow their business, you should be working on SEO as an early-bird marketing strategy. SEO is great for long-term growth and is most definitely not dead even in 2021. When implementing an SEO strategy, you’re looking to carry out keyword research for your business product or service. If you’re in a different location (thanks Location Services setting😤) to where you want to see search results for a particular keyword you’re searching, don’t worry. There is an easy SEO hack you can use on the Google Search Engine in order to change your search results and the region they optimise for. My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal growth to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com Subscribe to my YouTube Channel to Follow

Finding the best digital marketing courses to learn from can be overwhelming. There are a ton of free digital marketing courses out there, but selecting the right one is the starting point to getting off on the right foot.  In this episode I recommend my top free digital marketing courses that you should get started with to learn marketing. This will be useful whether you’re a marketing graduate, a beginner or someone wanting to learn digital marketing to growth hack a business. My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal growth to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com Consider subscribing to my YouTube channel

You want to get the best experience in digital marketing, but how do you get the best internship to do that?  If you’re a new marketing graduate or someone starting out their digital marketing career and journey, don’t worry! There aren’t plenty of marketing internships out there but the best are the ones you can create. What do I mean by that? Find out in the video as I share my journey on how I managed to get an internship very quickly when I was starting out in digital marketing. This will be another video as part of my how to get into digital marketing series. My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal growth to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com Consider subscribing to my YouTube channel

What does a marketer do? If you’re thinking of a marketing or digital marketing career then this podcast episode well help you understand what a typical day in the life looks like. I’m a Growth Manager so I’ll share what a day generally looks like day to day and what digital marketing and traditional marketing strategies and tactics I get involved with. If you’re playing with the idea of becoming a digital marketer then this episode will help you understand what to expect from the industry and career. Therefore, this will be another episode as part of my how to get into digital marketing series. You’ll get a better idea as to why marketing can be really exciting and how you can start a career in digital marketing. My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal development to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com Consider subscribing to my YouTube channel

I quit my IT job to get into Digital Marketing. Find out why and how I quit and managed to successfully make the shift to a Digital Marketing career.   Thinking of how to get into digital marketing? Does a Digital Marketing Career intrigue or excite you? Digital marketing was becoming super interesting and I wanted to be part of the industry.  We explore why I felt Digital Marketing was a good and exciting career path, and I’ll provide some tips and important lessons on how you can successfully make a change in your life and how to quit your job if you’d like to get into digital marketing - after sharing how I did it. My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal development to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com Consider subscribing to my YouTube channel

Considering a career in Digital Marketing? Torn between studying Digital Marketing at University/College and wondering if a Digital Marketing degree is worth it? Find out if it’s the right route for you after hearing my advice from my decision to study a Master’s degree in Digital Marketing to get into the career.  I’ll provide my honest opinion on why I decided to do a degree, why a degree can be good and bad and my honest view on whether it was worth it in the end. We’ll explore alternative options on how you can get into digital marketing too.   This video will be the next part to my how to get into digital marketing series. My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal development to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com Consider subscribing to my YouTube channel

Thinking of how to get into digital marketing? Does a Digital Marketing Career intrigue or excite you? Digital marketing has become more and more popular and it’s only going to get bigger and better.  We’ll explore why it may be a good and exciting career switch ,and I’ll provide some tips and options on how you can get into digital marketing after telling you how I switched to digital marketing from IT and why.   This video will be the next part to my how to get into digital marketing series. It doesn’t matter if you’ve just started looking to get into a digital marketing career, or if you’ve already begun your digital marketing journey - this video will help you carve out your digital marketing career path comfortably to get your first digital marketing job, internship or business started.  Digital marketing has become popular over the last decade and more and more people are pouring into the profession.  There are so many exciting digital marketing strategies, tactics and tips to learn in the industry and a career in it has been found to be very rewarding too.  As we move into a technologically dominated world we see a major transition of marketing into the digital space. This includes things like SEO, Websites, Social Media Marketing, Content Marketing, Email Marketing, CRO and many more interesting areas. It’s the go to way to grow businesses because it’s seen as effective and scalable. My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal development to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com Consider subscribing to my YouTube channel

What is digital marketing? People tend to get confused about what digital marketing is and overcomplicate when it’s pretty simple. Today I'll tell you exactly what digital marketing is in the simplest way possible, and you’ll learn why it’s so important for businesses, and how it compares to traditional marketing. If you’re a beginner or you’re looking to get into a digital marketing career, then hopefully you’ll get a taste of what digital marketing is from this video. This video will be an introduction in my ‘how to get into digital marketing series’. Digital marketing has become popular over the last decade and more and more people are pouring into the profession. There are so many exciting digital marketing strategies, tactics and tips to learn in the industry and a career in it has been found to be very rewarding too.  As we move into a technologically dominated world we see a major transition of marketing into the digital space. This includes things like SEO, Websites, Social Media Marketing, Content Marketing, Email Marketing, CRO and many more interesting areas. It’s the go to way to grow businesses because it’s seen as effective and scalable. My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal development to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com Consider subscribing to my YouTube channel

What's email marketing for beginners like in 2020? Well, email marketing beginners - is it dead? Find out why email marketing is not dead and how you can use 7 email marketing tips to start email marketing effectively today.  Email marketing in 2020 is still one of the best marketing strategies to consider when looking to build long-lasting relationships with existing clients, build rapport with prospects, generate and nurture leads, and increasing sales.   This tutorial will help you avoid making mistakes and will support you with top email marketing tips and tricks to help whether you're a beginner or an aspiring marketer trying to find better email marketing best practices to ensure your email marketing strategy is effective. Mailchimp Email Marketing Benchmarks: https://mailchimp.com/resources/email-marketing-benchmarks/ My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal development to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com Consider subscribing to my YouTube channel

In this episode I talk about how to use LinkedIn, and I provide 5 tips to help you get started in improving your chances of success in adding LinkedIn Marketing to your overall marketing strategy. Whether you're a LinkedIn beginner or you're already getting started or just want to improve your approach, this video will help you understand how to use LinkedIn effectively to generate leads, generate sales and get clients. LinkedIn is powerful, it's a platform I’ve used to market businesses and generate leads in the past without any ad budget. I drop LinkedIn marketing strategies and tips to help you market and grow your business and brand effectively. Also, I provided a free buyer persona worksheet template that you can start using to target the right audience and prospects on LinkedIn. Find the download link on my YouTube channel. My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal development to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com

In this podcast episode, I discuss why you should use LinkedIn, and why is LinkedIn important to market your business, generate leads or get clients in 2020. LinkedIn is important, it's a platform I’ve used to market businesses and generate leads in the past without any ad budget.   I drop a few nuggets around LinkedIn marketing strategies and tips to help understand how to use the platform to nurture prospects for lead generation without added spend.  Stay tuned to learn why you should use LinkedIn and why LinkedIn is important to market your business and get clients.   Get the top reasons behind why LinkedIn can be a highly effective channel to include in your marketing strategy. My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal development to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com

In this podcast episode, I'll tell you the one thing you need to know to understand and choose which social media platform is best for you to use for your business. Whether you are looking to join a social media platform as part of your digital marketing strategy and plan, you'll understand the psychology behind each of the highly valued and popular platforms. You will learn which social media platform would be best to initially implement so you can save your time, money and energy.   You'll understand the audiences and demographics active on each platform and the value of each audience.  Get examples of how you can use each platform for long-term business growth.  I go over the following highly popular and recommended platforms: 1. Instagram 2. Facebook 3. Twitter 4. Pinterest 5. LinkedIn 6. YouTube My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal development to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com

This episode discusses the benefits of practicing the skill of reflection and how you can improve your use of it in business, your career and everyday situations. I cover: - The benefits of reflection. - How you can reflect everyday and what ways I recommend to reflect. - Why reflection is so important for marketers. My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal development to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com

My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal development to provide the right strategies for people to grow themselves, their careers and their businesses. This episode will be a two-part series and this is PART 2. Be sure to check out the previous episode PART 1 so you don't miss out on the top 2 tips I've already shared. In this episode I'll be introducing how you can grow in the current landscape through digital marketing channels. I'll be providing my Top 5 Digital Marketing Tips to Grow with No Budget. You will learn strategies that you can implement to organically grow your network, your brand and also influence long-term growth, especially if you have no budget. For those that are finding it difficult to grow their personal brands or businesses, listen out for the Top 5 tips, implement them and test them to see what results you get. Please remember that these strategies require time as organic growth is difficult to scale to say the least. It still provides a good foundation for long-term growth. Feel free to reach out if you have any questions at all. growthvertical.com

My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal development to provide the right strategies for people to grow themselves, their careers and their businesses. This episode will be a two-part series and this is PART 1. Be sure to check out the next episode PART 2 where I continue my Top 5 Digital Marketing Tips. In this episode I'll be introducing how you can grow in the current landscape through digital marketing channels. I'll be providing my Top 5 Digital Marketing Tips to Grow with No Budget. You will learn strategies that you can implement to organically grow your network, your brand and also influence long-term growth, especially if you have no budget. For those that are finding it difficult to grow their personal brands or businesses, listen out for the Top 5 tips, implement them and test them to see what results you get. Please remember that these strategies require time as organic growth is difficult to scale to say the least. It still provides a good foundation for long-term growth. Feel free to reach out if you have any questions at all. growthvertical.com Bluehost Website Hosting: https://www.bluehost.com/track/growthvertical1

My name's Neil Patel and I'm an ex-Technical Consultant who's now digital marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal development to provide the right strategies for people to grow themselves, their careers and their businesses. This is part of a two-part series. This is PART 2. If you missed out on PART 1, be sure to check it out before watching this one as the story on my journey starts their. In this video I discuss how to make a change in your life and specifically how you can ensure you implement the change successfully. If you want to take control of your life or have felt like that in the past but haven't acted on it, hopefully my experience can show you that it is possible to make something happen for you.  I discuss the process behind how I moved over from being a tech consultant to being a digital marketer, the lessons, principles and mindset I learned, switched to and got used to so I can break the chain and take ownership of wanting to make a change in my life.  For those of you out there wondering what it takes to switch career, hopefully this experience will help you answer that question you've been itching to answer: how to change career. growthvertical.com