April 26, 2024 Justin Rowe does the math on increasing your LinkedIn presence https://www.linkedin.com/posts/justin-rowe-4043339b_entrepreneurship-linkedin-activity-7189197864529514497-ByjJ/?utm_source=share&utm_medium=member_ios Ray Rike lays out what great reporting looks like and why it matters https://www.linkedin.com/feed/update/urn:li:activity:7189247071051235328/ Peep Laja says Wynter removed their self-service sign up to increase demos, it didn't work https://www.linkedin.com/posts/peeplaja_we-ran-an-experiment-at-wynter-we-turned-activity-7189578992935448577-b8v3?utm_source=share&utm_medium=member_desktop Kyle Poyar shares his tips on finding quick wins in the first 90 days https://www.linkedin.com/posts/kyle-poyar_growth-quickwins-marketing-activity-7189591547330408449-XA0j?utm_source=share&utm_medium=member_desktop

Alon Even’s posts about the way B2B buyers really buy vs.  how it has been traditionally viewed https://www.linkedin.com/posts/alon-even_gtm-b2bmarketing-marketingstrategy-activity-7188854533597347842-uqmv?utm_source=share&utm_medium=member_ios Wynter shares data on how B2B SaaS marketing leaders buy software in 2024 https://wynter.com/2024-b2b-saas-buyer-journey-report Google’s March Algorithm update did crush one type of site, Jake Ward discusses the impact Reid Hoffman is interviewed by an AI version of himself and it is pretty amazing https://www.linkedin.com/pulse/me-myself-ai-qa-my-avatar-reid-hoffman-71unf/

MarTech entrepreneur Jon Miller investigates the 95-5 rule and his findings might surprise youhttps://lnkd.in/ewURqkqQJonathan Bland, Co-Founder of Omni Lab covers common issues with reportinghttps://lnkd.in/e-Rr2X26Databox, with ActiveCampaign and Duct Tape Marketing looks into the state of Fractional CMOs and it makes wonder if Fractional CMOs are being set up for successhttps://lnkd.in/eE9Yx84E

On First Round, Wade Foster, founder and CEO of Zapier, shares his contrarian takes on growing a business https://review.firstround.com/the-not-so-cookie-cutter-approach-to-company-building-8-lessons-from-zapier/ CEO of Hook, Firaas Rashid writes there is a better way than NPS/Cust Sat scores to understand and manage retention https://medium.com/hook-blog/why-i-started-hook-f1f39e9b04f6 Thomas McKinlay of Ariyh provides data-based research on how to increase button click through rates up to 55%  https://tips.ariyh.com/p/make-cta-buttons-curvy

Dave Kellog lays out how to keep your company from having a Faux Focus https://kellblog.com/2024/04/19/how-to-detect-if-your-startup-has-a-faux-focus/ Udi Ledergor, Chief Evangelist at Gong, makes the case that brand is bigger than marketing   https://www.linkedin.com/feed/update/urn:li:activity:7187094627982684160?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7187094627982684160%29 Pierce Healy, CEO of Zelta AI, lays out the process his team used to 10X request a demos https://www.linkedin.com/posts/piercehealy_we-were-missing-out-on-50-inbound-demo-requests-activity-7187095643675406337-pT2K?utm_source=share&utm_medium=member_desktop Michelle Taite, CMO of Mailchimp at Intuit walks us through how MailChimp has achieved success using AI in marketing https://hbr.org/2024/04/how-one-marketing-team-made-ai-part-of-its-daily-work

April 19, 2024 - Adam Robinson brings it, promoting individual contributors, and a partnership framework Articles covered in today’s video… Adam Robinson bringing the fire talking about 6Sense https://lnkd.in/eq2J5DrH Kieran Flanagan raising a great point about creating roles for individual contributors where they can progress in their careers without going into management https://lnkd.in/eUH_KNZz Mark Withington and Sebastian Arrese share a framework for making B2B SaaS partnerships successful https://lnkd.in/eyVUXmeB

In today's video on some of the most interesting content on growth and marketing we cover... Jason M. Lemkin asking "Is SaaS dead?" https://lnkd.in/ehd-9rVj An article from Maxio showing that growth has definitely slowed in SaaS https://lnkd.in/eq_8qwT9 GTM Partners asked B2B SaaS companies if they hit their revenue attainment goals in 2023 and the answer for most is no. https://lnkd.in/eHppM52n

For April 18th, I am covering 4 great articles: David Spitz uncovers the GTM mess in SaaS from an efficiency perspective https://lnkd.in/eenB_xNi Kyle Poyar lays out a key metric to measure your company’s efficiency and provides benchmarks https://lnkd.in/esBDmerx Tomasz Tunguz shares his thoughts on whether market size is the right question, or should we be thinking about making the market. https://lnkd.in/eM9k5SXR Mosaic Growth Solutions posted an article on addressing the growth fundamentals first in order to drive transformational growth https://lnkd.in/eChswvmj

In today's video on some of the most interesting content on growth and marketing we cover... Jason M. Lemkin asking "Is SaaS dead?" https://lnkd.in/ehd-9rVj An article from Maxio showing that growth has definitely slowed in SaaS https://lnkd.in/eq_8qwT9 GTM Partners asked B2B SaaS companies if they hit their revenue attainment goals in 2023 and the answer for most is no. https://lnkd.in/eHppM52n

Join us in this insightful episode of Growth Science, where we sit down with Rosa Ziebell, the Founder of Alta Growth Partners. With her rich background in consumer packaged goods marketing and strategy consulting, Rosa brings a wealth of knowledge to the table. In this episode, Rosa shares her journey from working in large corporations like Clorox to venturing into the dynamic world of startups. She delves into the contrasts between marketing in a massive, established company and a lean, agile startup, highlighting the opportunities for creativity and risk-taking in smaller business environments. Key discussion points include: The power of understanding your customer: Rosa emphasizes the importance of knowing who's buying your product and what keeps them up at night. The test-and-learn approach: Learn how embracing failure can be a critical part of successful marketing in a startup environment. The role of brand alignment and strategy: Discover why having a North Star and a cohesive understanding of your brand is crucial for company growth. The evolving marketing funnel: Rosa discusses how research, both qualitative and quantitative, plays a significant role in understanding your audience and refining marketing strategies. The impact of AI on marketing: Get Rosa's take on how artificial intelligence is transforming the marketing landscape and leveling the playing field for smaller companies. Rosa's unique insights and experience make this interview a must-watch for anyone interested in the intersection of marketing, growth, and innovation. Whether you're a budding entrepreneur, a marketing professional, or just curious about the world of business growth, there's something in this interview for you. Don't forget to like, share, and subscribe for more episodes of Growth Science, where we explore the secrets behind successful businesses and innovative marketing strategies.

Join us on this exciting episode of "Growth Science" as we sit down with Edson Olds, the Chief Operating Officer and Chief Marketing Officer of ISEP Study Abroad. Edson brings a wealth of experience in the education sector and shares his insights on the evolving landscape of study abroad programs. 📚 About ISEP Study Abroad: ISEP is a leading provider of study abroad programs for college and university students worldwide. With a membership of approximately 350 universities across 50+ countries, they facilitate international student mobility and foster educational experiences across the globe. Celebrating over 40 years of service, ISEP has been instrumental in supporting nearly 3,000 students annually through their diverse and comprehensive study programs. 🌟 In this Interview: Edson shares his journey from starting in marketing and advertising to his role in higher education. The strategic shift from B2C to a B2B2C marketing approach, enhancing relationships with universities and ensuring successful student experiences. Insights into ISEP’s response to changing student needs, competitive analysis, and focus on efficient program management. The impact of COVID-19 on study abroad and the strategies ISEP employed to bounce back stronger. The power of saying "no" to maintain focus and efficiency in a membership-based organization. How ISEP uses data-driven decisions to improve and expand their program offerings. Edson's perspective on the importance of AI in marketing and operations, especially for small and mid-sized businesses, as we step into 2024. 🔍 Key Takeaways: The evolving role of marketing in education and how it contributes to organizational growth. The importance of customer experience and satisfaction in retaining and expanding university partnerships. Leveraging technology and AI to enhance the student and university experience. 🚀 Looking Ahead: Edson's vision for ISEP in 2024, focusing on embracing technological advancements in AI, enhancing user experience, and constantly innovating to stay ahead in the dynamic field of international education. 📺 Don't forget to like, comment, and subscribe for more insightful interviews from Mosaic Growth Solutions. Share your thoughts on how AI and technology are reshaping education and study abroad experiences! #Education #StudyAbroad #ISEP #MarketingStrategy #GrowthScience #AIinEducation #HigherEdMarketing #InternationalEducation #EdsonOldsInterview For more information about ISEP Study Abroad, visit their website: https://www.isepstudyabroad.org/