If you're going to scale user acquisition, it's pretty hard if not impossible to do it without rock-solid forecasting. In this episode of Growth Masterminds, host John Koetsier chats with Nathan Ceulemans, an exec at Kohort, about forecasting and predictive analytics. Nathan shares insights from his experience at Leanplum, SensorTower, and Kohort. We discuss how accurate forecasting can enhance scaling efforts for games and apps and talk about the importance of predicting retention and monetization and the challenges of integrating monetization natively. Real-world examples highlight how forecasting can lead to smarter spending and greater growth, like the success of Candy Crush. Tune in to understand the critical balance between retention and monetization, effective UA strategies, and the potential benefits of advanced forecasting methods. 00:00 Introduction to Growth Masterminds 01:03 The Importance of Forecasting in Scaling Games 01:32 Understanding User Acquisition and Financials 02:24 Forecasting Retention and Monetization 04:15 Challenges in User Acquisition and Scaling 07:31 The Role of Product Teams in Forecasting 13:17 Accuracy in Forecasting with Neural Networks 17:51 The Impact of Accurate Forecasting on Growth 22:35 Conclusion and Final Thoughts

Imagine going viral on TikTok and getting millions of views. Then imagine you have a product attached to those views and you sell out in 3 days. In this episode of Growth Masterminds, host John Koetsier chats with Vivian Chang, the VP of e-commerce at GNC, about retail subscriptions. We chat about GNC's experimental success on TikTok Shop where a women's Stress Vita Pack went viral and sold out in three days, and Vivian breaks down strategies to succeed in subscription retail, touching upon the significance of pricing promotions, the importance of innovative convenience, and effective marketing techniques such as surround sound marketing. We also dive into the dynamics of on-platform commerce at platforms like TikTok and Facebook ... should you do this, or should you always try to bring customers straight on to your owned platforms? Finally, we talk about the balance between online and physical retail channels for consumer brands. Whether you're interested in the nuances of e-commerce or looking for creative ways to enhance customer loyalty, this episode offers invaluable insights. 00:00 Introduction to GNC's Success on TikTok 01:32 Black Friday and Consumer Sentiment 02:22 Understanding Subscription Retail 08:48 Key Growth Levers in Subscription Retail 10:53 The Role of Key Channels in Subscription Retail 15:14 On-Platform Commerce: TikTok and Beyond 23:17 Balancing E-Commerce and Physical Stores 27:23 Final Thoughts and Hidden Keys to Success

CTV's growing fast. But where does it fit in your marketing mix? In this Growth Masterminds, host John Koetsier chats with Peter Hamilton, Head of Ad Innovation at Roku. That talk about the role of Connected TV (CTV) in marketing, its evolution, and the ad experiences on Roku. They also explore the integration of Shopify, ad measurability, and targeting strategies. They also chat about new engagement modes on Roku that have vastly boosted conversions over QR codes. Watch or list to understand how CTV can serve different market verticals, from casual and hardcore gaming to D2C and FinTech. Don’t miss insights on how performance marketers can thrive using CTV. 00:00 Introduction to Growth Masterminds 01:26 The Evolution of CTV Advertising 04:19 Peter's Journey in Tech and Marketing 12:18 Roku's Ad Innovations 23:41 Measurability in Advertising 24:39 Performance Marketing Insights 25:16 The Role of QR Codes and Click-Through Paths 27:50 The Importance of Remote Controls in TV Ads 32:14 Shoppable Ads and Shopify Integration 37:32 Strategies for Different Verticals 43:42 Future of CTV Ads

Almost all growth marketers want diversification. Diversification was almost unanimously chosen as a key focus by over 100 UA pros when I recently asked them during a webinar. So how do you do it? In this episode of Growth Masterminds, we chat with Angelina Marmorato, VP at Lemma, about omnichannel via emerging (and old!) media. Omnichannel is kind of an old world in digital marketing, but maybe it's time to revive it. We talk about digital out of home (DOOH), connected TV (CTV), and audio, including both podcasts and radio, which is increasingly available via programmatic purchasing. We also chat about the challenges and potentials of each platform, highlighting their relevance for performance marketers, plus key strategies for targeting, audiences, and measurement. 00:00 Meet Angelina Marto: VP at Lemma 01:23 Understanding Omnichannel Platforms 01:50 Exploring Emerging Media 02:51 The Evolution of Out-of-Home Advertising 03:55 The Rise of Digital Radio and Podcasts 05:20 The Nostalgia of Traditional Radio 07:08 Hyper-Local Targeting in Advertising 08:24 The Explosion of CTV 10:52 Challenges and Opportunities in CTV 15:41 Gotchas and Measurement in New Media 21:40 Final Thoughts and Insights

What can AI do for your creative? How about 6X'ing your output? Or automating winners and losers? Or saving you the awful, horrible non-creative grunt work of making hundreds of variations for testing? In this episode of Growth Masterminds, host John Koetsier interviews Hagop Hagopian, the founder and CEO of Appvertiser. They chat about AI's role in creative quality and quantity, the use of specific AI tools, balancing AI-generated content with human creativity, and the best strategies for growth marketers to adopt AI tools. They also talk about the future of AI in growth marketing and the potential of building custom AI models for superior performance. 00:00 Introduction to AI in Creative Work 00:22 The Role of AI in Modern Marketing 00:42 Guest Introduction and Initial Thoughts on AI 06:04 AI's Impact on Creative Quality 11:28 AI Tools for Creative Quantity 19:29 Automating Creative Testing with AI 25:20 Future of AI in Growth Marketing 28:39 Conclusion and Final Thoughts

What ad formats will skyrocket your app? What publishers will grow downloads faster? In this episode of Growth Masterminds, host John Koetsier chats with Tomas Yacachury from Kaizen about its latest Programmatic Inventory. They discuss 6 different nations: 1. The US 2. UK 3. Germany 4. India 5. Brazil 6. Japan In Japan, manga is king, so native ads work great. In Brazil, Spotify is huge, so video ads work well. In India, TrueCaller is huge and banners are essential. Each nation has its own cultural heritage and hit publishers, meaning that each nation needs a slightly different mix of ad strategies and partners. John & Tomas talk pricing, formats, publishers, and much more ... 00:00 Introduction and Welcome 01:30 Overview of the Programmatic Inventory Index 05:09 Deep Dive into Ad Formats and Categories 14:17 Country-Specific Insights 14:25 Ad Pricing Segmentation and Strategy 26:57 Conclusion and Final Thoughts

This is the potpourri episode: the everything everywhere all at once of growth marketing podcasts. Growth Masterminds host John Koetsier sits down with industry expert Marcus Burke, who brings over 12 years of experience in user acquisition and growth marketing with companies like InnoGames and Blankist, and is now a UA consultant. We dive into the effectiveness of free trials in subscription apps, targeting strategies on major platforms like Meta and LinkedIn, the unexpected power of static ads in digital campaigns, the complexities of ad performance measurement, including Apple's SKAdNetwork, and much more. We also learn tips for optimizing your tech setup for superior campaign results, setting up retargeting strategies, making attribution models work, and creating compelling web funnels to drive engagement and conversions. 00:00 Introduction to Growth Masterminds 00:43 Meet Marcus Burke 04:49 The Impact of Free Trials on Business 10:03 Understanding Meta's Multiple Channels 15:09 The Role of Static Images in Advertising 17:19 The Rise of Web Apps 18:47 Innovative MarTech Solutions 19:33 Web vs. App Onboarding 20:11 Effective Web Funnel Strategies 24:18 Challenges in Attribution and Measurement 30:03 The Future of Attribution 37:31 Optimizing Signal for Better Performance 40:27 Conclusion and Final Thoughts

Can you boost mobile ad performance 30% or more with the right end card? The answer is a definite maybe. :-) In this episode of Growth Masterminds, host John Koetsier discusses the effectiveness of end cards in mobile advertising with Avi Cohen, a creative lead at Bigabid. They explore the challenges of determining the optimal length and format for mobile ads, shifting industry trends toward longer ads, and the importance of end cards in ad performance. Avi shares insights from his experience, emphasizing the significance of testing and creativity in developing end cards. The episode reveals the complexity of creative testing and the potential impact of unique end cards on advertising success. Tune in to discover strategies for leveraging end cards to maximize conversion rates and user engagement. 00:00 Introduction to Effective End Cards 02:03 Diving into End Card Formats 03:02 The Psychology Behind End Cards 03:36 The Evolution of Mobile Ad Lengths 06:09 Testing and Best Practices 09:03 The Importance of End Cards 13:40 Real-World Examples and Success Stories 21:54 Encouraging Creativity and Breaking Rules 24:34 Final Thoughts and Key Takeaways

What will Unity focus on under its new CEO, Matt Bromberg? In this episode of Growth Masterminds, host John Koetsier talks with Unity's new CEO, Matt Bromberg, about the company's recent developments and future goals. They discuss Unity's controversial pricing model change, the importance of Unity in the gaming industry, and the challenges of profitability. Bromberg shares insights on Unity's role in mobile game development, AI integration, data-driven advertising strategies, and the company's unique position in the gaming and broader app economy. The conversation emphasizes focus, innovation, and the potential for growth within the competitive landscape of mobile advertising. 00:00 Introduction to Growth Masterminds 01:14 Unity's Role in Gaming 04:05 Monetization Strategies and Ad Network Potential 10:49 AI and the Future of Game Development 17:31 AI in Advertising and Final Thoughts

CAPIs are everywhere right now. And for some advertisers, conversion APIs are the way to ensure they and their ad partners have enough data quickly enough to optimize campaigns and grow faster. In this episode of Growth Masterminds, we chat about CAPIs in today's advertising landscape with Mike Gadd, Customer Success Director for EMEA & India at Singular. We explore what CAPS are, why they exist, and their growing importance with platforms like Meta, Google, TikTok, and more. Mike explains how CAPIs offer more efficient ways to manage data and optimize ad campaigns compared to traditional methods like pixels. The discussion also covers the challenges of implementing CAPIs, who benefits from them, and the diverse use cases across web, app, and multi-platform marketing. Tune in to learn how CAPS can elevate your advertising strategy and streamline your data integration. 00:00 Introduction to CAPIs and Growth Masterminds 01:00 Understanding CAPIs: What They Are and Why They Exist 03:18 The Impact of iOS 14.5 and App Tracking Transparency 05:47 Who Uses CAPIs and Why? 07:30 Challenges and Solutions in Implementing CAPIs 09:37 Use Cases and Benefits of CAPIs 13:03 Getting Started with CAPIs: Tips and Recommendations 15:49 Conclusion and Further Resources

What are the 8 biggest mistakes people make in user acquisition? (Some are going to surprise you.) In this episode of Growth Masterminds, host John Koetsier sits down with Lorenzo Rossi, co-founder and head of growth at Replug. They delve into crucial aspects such as tracking and measurement, targeting, Apple search ads, Android and iOS strategies, and wrong KPIs. Lorenzo shares in-depth insights on why having an improperly set up MMP can sabotage your efforts, the pitfalls of lazy targeting especially on platforms like Meta, and why a one-size-fits-all creative strategy can be detrimental. They also emphasize the importance of a holistic marketing approach and understanding the correct KPIs to track. This episode is packed with valuable tips and strategies for anyone serious about optimizing their paid user acquisition efforts. 00:00 Introduction to Common Mistakes in Paid User Acquisition 01:28 No MMP or Improper MMP Setup 04:29 Sloppy Targeting on Meta 10:26 Over-Reliance on Apple Search Ads 17:15 Platform-Specific Content Strategies 18:32 Adapting Creatives for Different Platforms 20:38 Common Mistakes in Ad Campaigns 23:42 Holistic App Marketing Approach 25:53 Onboarding and User Experience 28:18 Looking at the Right KPIs 31:16 Exploring Diverse Paid UA Strategies 34:37 Conclusion and Final Thoughts

User acquisition via OEM is changing massively. What used to be a simple pre-install that maybe no-one ever saw is evolving into 3 different types of app installs for new device owners and HUNDREDS of ad opportunities in OEM apps and on-device experiences. Join John Koetsier on Growth Masterminds as he chats with Ashwin Shekhar, CRO of Avow about the differences, cost benefits, and downsides of various install experiences including factory preload, out-of-box recommended apps, and Google's Play Auto Install system. We also chat about Avow's role in managing Samsung's Galaxy App Store ad inventory in Europe and the implications of the Digital Markets Act on third-party app stores. 00:00 Introduction to Growth Masterminds 01:36 Factory Preload Explained 03:21 Out-of-Box Experience 04:12 Google Play Auto Install 06:01 Targeting and Engagement 09:10 Cost and Metrics 10:50 Samsung Galaxy App Store Management 12:46 Third-Party App Stores and Digital Markets Act 20:16 OEM Ad Networks and Display Ads 23:58 Conclusion and Final Thoughts

Q4 is the golden quarter. It's when many businesses make it or break it? How can you dominate growth in Q4 2024? We're doing 3 webinars in 3 days on exactly that ... listen in for what's going on, and find the link to sign up right here: https://lp.singular.net/dominating-q4

Can you imagine creating a game with your voice? It's kind of the ultimate low code, no code scenario. In this Growth Masterminds, Roblox chief scientist Morgan McGuire chats with host John Koetsier about the future of AI in games. With 380 million monthly users, Roblox is at the forefront of AI-driven game development and community building. They discuss groundbreaking advancements in generative AI, safety moderation, and real-time interactions. They also chat about how AI is democratizing game creation, enhancing safety with voice moderation, and preparing for a future where games can be made entirely with voice commands. 00:00 Introduction to AI in Game Development 01:30 Roblox's 4D AI Initiative 03:26 Roblox's Impressive Growth 07:50 AI and Safety on Roblox 10:45 Voice Moderation and Future Plans 20:11 Open Model and Voice Safety Breakthroughs 20:47 Native Language Translation and AI Insights 22:08 Human Communication and Cultural Commonalities 23:50 AI Moderation and Future Potential 25:22 Generative AI and Content Creation 25:53 Roblox's Growth and User-Generated Content 28:09 AI Tools for 3D Content Creation 31:01 Quality and Community in Roblox 34:15 Social Roleplaying and Unique Experiences 36:07 Challenges and Future of AI in Gaming 39:27 Conclusion and Final Thoughts

How do you do your most impactful work as a growth marketer? How do you avoid being busy, checking off tasks, doing “good work” … but maybe not doing the most impactful things? In this episode of Growth Masterminds, Host John Koetsier is joined by Hannah Parvaz, an award-winning marketer and the founder of growth agency Aperture. They discuss how impactful work as a growth marketer should be a company-wide focus led by the CEO, and Hannah shares her approach to determining the most impactful tasks, breaking down growth into actionable steps using prioritization frameworks, and the importance of maintaining a seamless flow from ads to the product experience. She highlights her methodologies for idea brainstorming, product flow integration, and cohesive team collaboration to achieve significant business growth. Join them for insights into effective growth strategies and practical tips for scaling your business. 00:00 Introduction to Growth Mastermind 02:16 Hannah's Recent Activities and Achievements 05:52 The Importance of Prioritization in Growth Marketing 11:12 Full Funnel Approach and Team Collaboration 16:52 Defining the Growth Role 18:31 Building a Growth Team 20:10 Prioritizing Growth Initiatives 24:05 Testing and Iteration 26:02 Aligning Ads with Product Experience 32:46 Full Funnel Approach 33:58 Conclusion and Final Thoughts

What is the super-important topic we are not talking about in mobile gaming? Player motivations. We talk about a lot in growth marketing for mobile games ... retention ... CPI ... core loops ... game economies ... targeting ... and more. But we often forget to take player motivations into account. In this Growth Masterminds, host John Koetsier chats with Google's Mobile Gaming Analyst and Apps Lead Mariusz Gasiewski. We dive deep into the crucial topic of player motivations in mobile gaming, analyze why understanding player motivations is essential, how they variy across cultures, and its impact on user acquisition, marketing strategies, and game design. 00:00 Introduction to Growth Mastermind 01:33 The Untouched Topic in Mobile Gaming 02:50 Understanding Player Motivations 04:30 Cultural Differences in Gaming 10:52 Impact on Game Publishers 14:51 Marketing Strategies for Player Engagement 20:03 Challenges and Opportunities in the Gaming Industry 27:32 Conclusion and Final Thoughts

Fintech funding and valuations are down, but growth is still hot at 21% CAGR. In this episode of Growth Masterminds, host John Koetsier chats with Self Financial's growth marketing lead Paul Kovalski. Paul shares insights on the challenges and opportunities of multi-platform acquisitions, measurement complexities, and effective bidding and optimization strategies. They delve into the significant differences between marketing for finance and mobile games, targeting high-demand audiences, and the role of compliance in advertising. Paul also explores the advantages of humor in ads and the potential of generative AI in creating ad copy. 00:00 Introduction to Multi-Platform Acquisition 01:14 The Rollercoaster Ride of FinTech 02:51 Key Differences in FinTech User Acquisition 04:08 Challenges and Strategies in Multi-Channel Marketing 06:13 Understanding Customer Behavior in FinTech 14:16 Navigating Legalities and Compliance 26:39 The Future of FinTech Marketing 29:01 Conclusion and Final Thoughts

How do you sell your mobile app? Sometimes you're just not the right person or company to take your app to the next level. You need more cash, or you need marketing expertise that you don't have. Well, then you might need to sell your app to another publisher, studio, investor, or app aggregator. Welcome to Growth Masterminds! In this episode, host John Koetsier chats with app sales expert Charlie Ryan, founder of AppFlip. They chat about why publishers might want to sell their apps, who is looking to buy them, and how to value an app. With insights on evergreen app categories, the shift to subscription models, and the complexities of app acquisition, this episode is a goldmine for anyone interested in selling -- or buying -- a mobile app. 00:00 Introduction to App Aggregators 01:17 Why Publishers Sell Their Apps 02:46 Who Buys Apps and Why 07:07 Valuing Mobile Apps 13:21 Popular App Categories and Trends 19:38 Advice for Small Publishing Houses 22:41 Common Oversights When Buying Apps 24:24 Conclusion and Final Thoughts

How do you achieve a 9-figure exit in mobile gaming? In this episode of Growth Masterminds, host John Koetsier chats with Daniel Stammler, co-founder of Kolibri Games, known for the Idle Tycoon series. Daniel shares his journey from dropping out of university in 2016 to selling his game studio to Ubisoft for a nine-figure sum. They discuss the appeal of idle games, the challenges faced entering a crowded mobile game market, and key strategies that led to their success, including rigorous research and an agile development process. Daniel also offers insights on the current mobile gaming landscape, investible opportunities, and the importance of balancing commercial sense with creative passion. 00:00 Introduction: Is It Too Late for Mobile Gaming? 00:54 The Appeal of Idle Games 02:15 Starting a Game Studio in 2016 03:39 Keys to Success: Luck and Strategy 06:02 Building and Launching the First Game 09:25 The Importance of Agile Development 13:18 Current Mobile Gaming Landscape 20:46 Investing in Mobile Games 26:21 Challenges and Future of Mobile Gaming 33:11 Conclusion: Insights and Final Thoughts

What data will you get when Google unleashes Privacy Sandbox for Android? And how will you need to set up your conversion models? Privacy Sandbox isn't fully here yet, but you can already check how you'll want to set up campaigns and what events or revenue you'd like to track. How? Using Singular's new simulator for Privacy Sandbox. As Google Ad ID phases out, the discussion focuses on how marketers can adapt and what data they can expect. In this Growth Masterminds, Singular's CTO Eran Friedman introduces the Privacy Sandbox Simulator tool that helps simulate potential scenarios and optimize data strategy. He and host John Koetsier cover various APIs within Privacy Sandbox, the customizability of data points, and the challenges of balancing data precision with noise. This episode is a must-watch for marketers seeking to understand and navigate the future of marketing analytics in a privacy-first world. 00:00 Introduction to Privacy Sandbox 01:13 Overview of Privacy Sandbox Features 02:40 Deep Dive into Attribution Reporting API 06:25 Exploring the Privacy Sandbox Simulator 10:55 Customizing Your Privacy Sandbox Setup 15:42 Practical Scenarios and Simulations 27:11 Conclusion and Next Steps

Do you need a Google-specific creative strategy? In this episode of Growth Masterminds, we chat with a former googler, now UA consultant, about why the answer is ... YES. Her name is Ashley Black, and host John Koetsier chats with her to unravel the complexities of Google's ad platform. Ashley, who spent nearly a decade at Google, discusses the critical importance of having a Google-specific creative strategy, the intricacies of different ad formats on YouTube, and tips for optimizing Google ad campaigns. They also delve into the challenges and strategies related to ad performance, data insights, and new developments like Apple's Ad Attribution Kit. Watch or listen to this episode to learn how to maximize your ad spend on the world's largest ad platform and get insider tips on succeeding with Google Ads. 00:00 Introduction to Google Ads and Creative Strategy 01:19 Transitioning from Google to Running a Growth Agency 04:25 Insights on Apple's Ad Attribution Kit 07:16 Understanding Google's Ad Placements and Creative Strategy 12:48 Optimizing Google Ads: Tips and Tricks 18:21 Optimizing Google Ads Campaigns 18:58 Challenges with iOS and Android 20:21 The Role of Trust in User Tracking 21:27 Comparing Google and Meta Platforms 23:48 Privacy Sandbox and Ad Tech 30:24 Final Thoughts and Tips for Google Ads

How do you pick an offer wall for your mobile app? There are dozens of tools and services ... how do you decide which one is best for you? In this episode of Growth Masterminds, we dive into the world of offer walls and their impact on app monetization and user acquisition. Join us as we chat with Alex Hrankin, CEO of Scrambly, and Massimo Caroli, founder of MAF, to uncover the best strategies for integrating offer walls into your app. Growth Masterminds host John Koetsier asked Alex and Massimo about the benefits, pitfalls, and important considerations when choosing the right offer wall for your audience ... including how and when offer walls could be bad for your app. Discover how to balance monetization without compromising user experience, why the loyalty and offer wall space is booming, and how to create engaging user journeys that drive retention and revenue. Tune in for expert insights on leveraging offer walls for sustainable app growth. 00:00 Introduction to Offer Walls 01:02 Understanding Offer Walls: Basics and Benefits 02:44 Monetization Strategies with Offer Walls 05:53 Challenges and Pitfalls of Offer Walls 09:46 Designing Effective Offer Walls 11:35 Choosing the Right Offer Wall for Your App 15:55 The Growing Popularity of Loyalty Apps and Offer Walls 19:00 Historical Context and Evolution of Offer Walls 24:23 Current Trends and Future Outlook 26:45 Conclusion and Final Thoughts

What are the 5 things you need to know to succeed in influencer marketing in 2024? In this episode of Growth Masterminds, host John Koetsier discusses the ever-evolving landscape of influencer marketing with Kristina Nikeenko, the Influencer Marketing Director at Zorka. They cover everything from the projected $24 billion market value in 2024 to platform-specific strategies, the importance of data-driven decisions, AI integration, and building long-term partnerships with influencers. Also, you'll learn the five key strategies you need to know to succeed in influencer marketing in 2024 and stay ahead of the game. 00:00 Introduction to Influencer Marketing in 2024 01:09 The State of the Influencer Marketing Industry 04:38 YouTube, Facebook, Instagram, and TikTok 10:56 Top 5 Tips for Influencer Marketing in 2024 13:33 Long-Term Partnerships and Post-Campaign Analysis 18:50 Conclusion

What is happening in mobile gaming in 2024? Apparently old people game more than young, casual’s growing everywhere. The market as a whole is growing, and daily engagement jumped back up after a decline last year. I recently saw that Adjoe put out a Mobile Games Index 2024 and I wanted to know more, so in this episode of Growth Masterminds, we discuss the latest trends in mobile gaming with Carly Ostasiewski, director of growth at Adjoe. The find unexpected insights from the 2024 Mobile Games Index report, including older demographics outpacing younger ones in mobile game engagement and the rise of casual gaming across various age groups. Key points include the transition from traditional console gaming to mobile, a surge in adventure and action game popularity among kids, and a significant increase in gaming app monetization through integrated ads. Additionally, the report shows that European players lead in daily app usage and explores the growing role of women in gaming. We also touch on the potential integration of gaming with everyday app usage, hinting at a future where gaming becomes a central component of consumer experiences across platforms. 00:00 Introduction and Surprising Gaming Trends 01:19 Demographics and Gaming Preferences 02:37 Kids and Mobile Gaming: The Reality 04:12 Roblox and the Younger Demographic 06:12 Gaming Industry Trends and Monetization 14:51 Regional Gaming Trends 17:05 Future of Gaming: Integration with Everyday Apps 19:22 Conclusion and Final Thoughts

Goodbye SKAdNetwork, hello AdAttributionKit. Or AAK, or AdKit. In this special episode of Growth Masterminds, we dive into Apple's new ad attribution kit, announced at WWDC. We discuss the nuances of the new version, not exactly SKAN 5, and its support for third-party app stores and reengagement campaigns. The episode features in-depth insights from Singular CEO Gadi Eliashiv and CTO Eran Friedman, emphasizing the changes, improvements, and expectations for adoption in the ecosystem. Additionally, they touch upon the future of measurement on iOS, the interplay with Privacy Sandbox on Android, and what it means for app developers and advertisers. 00:00 Welcome to Growth Masterminds 01:09 Understanding AdAttributionKit 02:58 Reengagement and Debugging Enhancements 05:46 Backward Compatibility and Postback Formats 10:03 Deep Dive into Retargeting 17:12 Creative Types and Engagement Types 23:20 Exploring SKOverlay and Its Implications 25:19 Understanding SK interaction Types and Attribution Windows 25:47 Custom Click Ads and Alternative App Stores 28:16 Adoption Challenges and Future Predictions 35:47 The Future of Measurement on iOS 39:34 Privacy Sandbox and Android 41:20 Q&A and Final Thoughts

WWDC kicked off today and SKAdNetwork is nowhere to be found. Instead, we have App AdAttributionKit and Web AdAttributionKit (say that 3X fast, we dare you!) and not much detail about where SKAN is going. Out guest today, however, thinks that there' won't be a SKAN 5 or a SKAN 6, and that there will just be new AdAttributionKit releases from time to time. And that all the juicy new tech promised for future SKAN versions is actually here ... So ... Join host John Koetsier in this episode of Growth Masterminds as he explores the future of ad attribution and privacy compliance post-WWDC with guest David Phillipson, CEO of DataSeat. They discuss the potential end of SKAdNetwork, the introduction of Apple's App AdAttributionKit and Web AdAttributionKit, and the challenges and implications for the ad tech industry. They delve into the reliability of modeled attribution data from media giants like Google, Meta, and TikTok, and the evolving modeling strategies used to overcome privacy blind spots. Also, David shares his personal journey into ad tech (which is interesting!), lessons from successful entrepreneurs, and the importance of unified measurement in a privacy-focused world. If you're looking to understand the impacts of Apple's recent announcements and the future of ad attribution, this episode is a must-watch (and you know this is absolutely 100% true because ChatGPT wrote this part of the show notes ... but not this sarcastic little note.) 00:00 Introduction and Opening Thoughts 00:16 The Reliability of Ad Attribution Data 00:45 WWDC and Apple's New Releases 01:05 Introducing the Guest: David Phillipson 04:45 Discussion on SKAN and Ad Attribution 07:34 Challenges and Adoption of SKAN 12:49 Future of Ad Attribution and Privacy 18:51 Unified Measurement and Market Trends 29:30 Final Thoughts and Predictions 32:53 Closing Remarks

How do you achieve insane mobile app retention rates? One way is magic. Another is pure accident. The third is by applying smart frameworks to science (and magic) your way to better retention. In this episode of Growth Mastermind, host John Koetsier speaks with mobile growth expert Jacob Rushfinn about achieving high app retention rates. They discuss four frameworks for tackling retention: Darius Contractor's Psych Framework, RICE Prioritization (Reach, Impact, Confidence, Effort), Eisenhower's prioritization matrix, and Elena Verna’s Conversion Rate Decline Diagnostic. Jacob shares insights from his diverse experience at companies like Balance, Level Up, Amwell, and Automattic. The conversation covers the practical application of these frameworks, the value of early user engagement, and the impact of better retention metrics on long-term success. 00:00 Introduction to Killer App Retention 01:15 The Journey into Retention 04:27 Understanding Frameworks for Retention 07:26 The Psych Framework Explained 14:16 Framework Number Two: RICE Prioritization 20:06 Balancing Quick Wins and Big Bets 21:14 The RICE Approach to Prioritization 21:49 Eisenhower's Prioritization Matrix 25:48 Elena Verna's Conversion Rate Decline Diagnostic 33:58 The Impact of Better Retention 38:32 Final Thoughts and Resources

Should you stop A/B testing creative right now? In this episode of Growth Masterminds, host John Koetsier chats with Ellad Matarasso, Director of Growth at Alison.ai. They discuss the limitations of traditional A/B testing in growth marketing and how Google and Meta do essentially massively multivariate simultaneous testing. Matarasso shares insights on how AI can analyze creative elements frame by frame and correlate them with performance data, thereby recommending the best combinations to maximize ad campaigns. They also chat about the importance of creative in advertising, common mistakes marketers make, and emerging trends such as generative AI in creative production. 00:00 Stop A/B Testing? 00:31 The Evolution of A/B Testing 01:54 How Allison.ai Tests 07:12 How Important is Creative? 12:59 Human Creativity vs. AI 15:51 Trends in Creative Optimization 17:04 Challenges with Major Platforms 19:11 Conclusion and Final Thoughts

Protected Audiences has grown a lot since it was FLEDGE, and even this year. As such, it’s going to be useful for much more than just retargeting, according to 2 experts. In this episode of Growth Mastermind, host John Koetsier explores the intricacies of Google's Privacy Sandbox with a particular focus on the Protected Audiences API. He’s joined by experts Omri Gal, Head of Privacy Sandbox at Singular, and Lucky Harpley, a Product Manager at Remerge. The discussion covers the evolving landscape of retargeting and attribution on Android. They delve into the technical workings, the impact on marketers, and insights from recent testing. The conversation also highlights the challenges and preparation steps for the transition from GAID to Privacy Sandbox, emphasizing the importance of understanding and adapting to new industry standards. Finally, they highlight the key difference between attribution and optimization via GAID right now versus Privacy Sandbox on Android in the future. 00:00 Introduction to Privacy Sandbox and Its Evolution 04:10 Deep Dive into Protected Audiences API 11:32 The Future of Targeting and Retargeting in Privacy Sandbox 19:16 Testing and Implementing Privacy Sandbox Solutions 27:22 Preparing Marketers for the Privacy Sandbox Transition 31:10 Closing Thoughts and Next Steps

Everyone needs better app retention. Especially in health and wellness categories. One app, Welltory, has an insane 56% retention rate for users over the last 3 years. As in ... people installed 3 years ago, and THEY ARE STILL USING THE APP today. How? Perhaps some Jedi mind tricks, which Asya Paloni, VP of Strategy, shares with us in this episode of Growth Masterminds. We chat about Welltory's success in overcoming the notoriously poor retention rates in the fitness and wellness app industry by implementing innovative strategies. We also talk about making the app experience magical, hyper-personalizing content, offering new experiences with each app interaction, and ensuring users never feel bad for not meeting their goals. With a focus on making mundane data engaging and displaying it in real-time in a way that makes sense to users, Welltory has achieved a remarkable 56% usage retention rate over three years. The conversation highlights the importance of user engagement, the psychological aspects of app design, and the power of keeping users interested without relying on notifications or making them feel inadequate. 00:00 Introduction to Jedi Mind Tricks for App Retention 00:53 Unlocking Jedi Mind Tricks: Insights from a Content Creator 02:37 The Wellness App Dilemma: Retention Challenges and Solutions 07:31 Welltory's 5 Core Strategies for User Retention 08:48 Exploring Welltory's Innovative Features and User Engagement 22:47 The Impact of Welltory's Strategies on User Retention 28:48 Final Thoughts and Conclusion

Should you have an AI agent assigned to every single app user? In this episode of Growth Masterminds, host John interviews Shaun Wheeler, a data scientist at Aampe. They focus on mobile user engagement and the innovative approach of assigning an AI agent to each app user. They discuss the limitations of traditional user engagement strategies, such as generic pop-up messaging, and the power of AI agents in providing tailored interactions based on individual user behavior. Through examples, including a nursing scheduling app and e-commerce platforms, they explore how AI-driven personalization can significantly impact user retention, monetization, and overall satisfaction, while also reducing communication volume. The conversation highlights the use of surrogate models to predict user behavior, the importance of first-party data, and the future potential of AI in enhancing mobile user experiences. 00:00 Introduction to AI in User Engagement 01:15 A Deep Dive into Messaging Strategies 07:01 The Power of Personalization with AI Agents 09:50 Exploring the Impact of Over-Instrumentation 20:05 Case Studies and Real-World Applications 29:20 Concluding Thoughts on AI-Driven Engagement

What are the most common blockers to growing games profitably? In other words, why won't your game grow? You built a game and it’s awesome, but it’s not growing like you want it to. What’s wrong? Maybe this episode of Growth Masterminds holds the answer. Today we’re chatting with who reminds me of Ben Affleck in The Consultant, because she’s called in when nothing else is working Her name is Sara El Bachri. She runs ShamsCo, does the mobile gaming growth masterclass, and has worked with 40+ gaming studios over the last few years including EA, Rovio, Gameloft, DoubleDown, Netflix Games, and TutoToons. All of that means: she’s seen a few things. And fixed a few things. We hear about the biggest blockers for growth for games both big and small ... and a little about Sara's journey to becoming an internationally renowned UA consultant. 00:00 The Growth Dilemma 00:33 Introducing Sarah El Bachri 01:27 Mobile Game Growth: Strategies and Insights 11:44 Bridging the Gap: Communication and Creativity in Game Studios 18:10 Unlocking Organic Growth: The Power of Testing and Education 21:49 The Importance of Internal Education and Collaboration 27:12 The Complexity of User Acquisition

Where is IAP spend going in 2024? It’s tough out there: inflation is still high, ad revenue is underpacing GDP, and GDP growth is softening in key countries including the USA. So what can we expect from in-app payers in 2024? In this episode of Growth Masterminds, host John Koetsier delves into the future of in-app spend and gamer loyalty with guest Jason Heller, CEO of Mistplay. The conversation covers the expected decrease and concentration of in-app spending in fewer games, the importance of understanding consumer spending motivation, and the use of data to drive personalization and engagement. Insights reveal a shift towards more thoughtful spending among gamers, potentially leading to a landscape with fewer winners among game publishers. The discussion also explores loyalty and monetization strategies, user acquisition challenges, and the rising interest in the loyalty and engagement space for mobile gaming. 00:00 The Future of In-App Spending: Winners and Losers 00:32 Diving Deep into the Spend Report with Jason Heller 01:58 Analyzing Spending Trends and Predictions for 2024 08:59 The Importance of Personalization in Gaming Offers 13:07 Exploring Loyalty and Incentives in Mobile Gaming 30:43 The Rise of Loyalty Platforms in the Gaming Industry

How can you kill it on TikTok, generate more organic downloads, and build your community quickly? Oh ... and by the way ... you don't have a huge budget. In this episode of Growth Masterminds we meet Sarah Neill, founder and CEO of Mys Tyler, a platform connecting women with 'body doubles' to find clothing that fits perfectly, thus solving the common problem of shopping disappointment. Sarah shares her growth story, explaining how they use Meta ads, paid PR opportunities with major publications and what they've done in an experimental but highly successful use of TikTok for organic growth. She shares an insightful strategy involving unpaid internships, where interns created TikTok content that significantly boosted app downloads and engagement, demonstrating the power of authentic, user-generated content in digital marketing. 00:00 Exploring Paid Performance Opportunities in Digital Media 01:07 Introducing Ms. Tyler: A Revolutionary Fashion Platform 03:46 Growth Channels and Strategies for Startups 08:34 Mastering TikTok: A Unique Internship Approach 20:28 Reflecting on Marketing Insights and Future Plans

In this episode of Growth Mastermind, host John Koetsier discusses the challenges of iOS mobile measurement in the era of privacy updates, focusing on the difficulty of distinguishing between organic and paid acquisition and the fragmentation of measurement across different methods: SKAN, IDFA, IDFV, MMP, and more. Guests Evyatar Ram and Kelsey Lee, product and marketing managers, introduce Singular's solution to these challenges: unified measurement. This innovative approach combines SKAdNetwork and tracker data to provide marketers with a single, de-duplicated, and accurate view of user acquisition (UA) activity on iOS, tackling issues like over/under counting and data fragmentation. The solution enhances decision-making by offering comprehensive insights into installs, revenue cohorts, and event tracking without the typical delays or inaccuracies stemming from data fragmentation. Beta testers report significant improvements in campaign performance and attribution accuracy thanks to unified measurement, indicating a strong step forward in resolving iOS attribution woes. 00:00 Navigating the Chaos of iOS Mobile Measurement 01:32 The Fragmentation Problem in iOS Attribution 04:37 Unified Measurement: A Revolutionary Solution 07:18 Beta Testers Validate Unified Measurement's Impact 11:12 Differentiating Unified Measurement from Other Solutions 13:54 The Future of Unified Measurement and Its Evolution 17:29 Closing Thoughts and Future Directions

This special episode of Growth Masterminds features an all-women panel discussing their experiences and challenges in the growth industry. The guests share their career paths, biggest triumphs, and the key challenges they've faced, offering advice for women considering a career in growth. The panel comprises of five accomplished women from various companies who delve into topics such as the importance of self-advocacy, the value of mentorship, and the need to be adaptable and data literate in a fast-evolving field. The conversation also highlights the significance of community and support among women in tech and growth sectors. Guests include: Adrienne Rice, Performance Media Director, M&C Saatchi Performance Dr. Matina Thomaidou, VP data science, Dataseat Tamanda Itaye, Senior Global Performance Marketing Manager, WFP - ShareTheMeal Saadi Muslu, VP Marketing, Singular Susan Kuo, Chief Operating Officer, Singular 00:00 Welcome to the Women in Growth Special Episode 00:32 Introducing the Panel: Leaders in Growth 02:26 Journey into Growth: Panelists Share Their Stories 12:50 Biggest Career Triumphs: Stories of Success 22:53 Overcoming Challenges: Insights from the Panel 25:53 Cross-Functional Collaboration in Data Science 27:07 Navigating Leadership and Personal Growth 31:30 Challenges of Balancing Professional and Personal Life 36:47 Empowering Women in the Workplace 45:21 Advice for Women Considering the Growth Space 52:45 Closing Remarks and Appreciation

How do you get more data from ad platforms than they offer? Simple: use Singular. No, we're not talking about anything underhanded or tricky. We're simply getting multiple dimensions and breakdowns that are individually available but not generally visible together. That lack of visibility has a cost: complexity, time, and your ability to see optimization or targeting capability. In this Growth Masterminds, host John Koetsier chats with Singular product manager Maayan Shor about the companies' new feature to bring as much data into your BI system as possible, allowing marketers to make the smartest optimization and allocation decisions. Multiple Breakdowns helps marketers by enabling access to a broader range of data breakdowns without the need to switch views constantly. This capability allows marketers to uncover hidden trends, fine-tune targeting strategies, and make more informed decisions by providing a more comprehensive view of campaign data across platforms like Facebook, TikTok, and Snapchat. We also chat about how specific breakdowns, such as age and gender, can lead to more precise targeting and identification of unexpected audience segments. 00:00 Navigating Data Challenges in Ad Platforms 00:28 The Struggle for More Data: Challenges and Solutions 03:15 Introducing Multiple Breakdowns: A Game-Changer for Marketers 04:55 Unlocking New Marketing Strategies with Enhanced Data 06:21 Optimizing Creative Strategies with Targeted Insights 07:11 Frequency and Impact of Data Analysis in Marketing 09:09 Exploring New Dimensions: DMA Breakdowns and Their Impact 11:07 Selecting the Right Data Breakdowns for Your Marketing Goals 12:37 Closing Thoughts and Appreciation

Welcome to a podcast crosspost from SplitMetrics' App Growth Talks. Host Lina Danilchik chats with usual Growth Masterminds host John Koetsier as they talk about Singular's ROI Index for 2024 highlighting the best ad networks on the planet. I chat about the significance of Singular's ROI Index, detailing the best mobile ad networks across various geographies and verticals. Lina asks me about my background in mobile ad tech and my path from journalist to VP of Insights at Singular, plus my philosophy on app growth and user acquisition. Key topics include the effectiveness of various ad networks like Google Ads, Meta, TikTok, and ironSource, the surprising success of smaller networks like Moloco, the potential of Apple Search Ads, and the strategic use of artificial intelligence in marketing. We also talk about future innovations in the mobile industry, including multiple app stores and ads personalized through generative AI. See a full transcript on SplitMetrics' website:https://splitmetrics.com/blog/category/app-growth-series/ 00:00 Welcome to a Special Crossover Episode! 00:43 Introducing John Koetsier 03:58 Unveiling the ROI Index: A Deep Dive into Mobile Ad Networks 05:21 The Golden Six: Top Ad Networks Uncovered 08:40 Exploring Apple's Search Ads Performance 15:08 Reddit's Unique Position in the Ad Space 19:10 Exploring AI's Impact and Future in Tech 21:15 The Evolution of Advertising with AI 24:49 Emerging Technologies and Innovations in the Industry 28:47 Insights from the ROI Index Report 30:55 Advice for Small and Growing Mobile Businesses 36:09 Concluding Thoughts and Future Sessions

How will Google’s new consent management platform requirement impact mobile app and game publishers? You now need a CMP ... what's that all about? In this Growth Masterminds we dive into the complexities of managing user privacy and consent in mobile apps and websites. Google's new consent management platform requirements for AdMob, AdSense, and Ad Manager users are in effect right now. So we chat with Gabe Morazan, a product director, and Achraff-Nour Meski, a client services leader from Source Point, a CMP provider. Together, we explore what CMPs are, their role in ensuring compliance with privacy laws like GDPR, and how they can be seamlessly integrated into the user experience without negatively impacting app engagement. 00:00 Introduction to Privacy and Consent Management 00:36 Understanding Google's New Consent Management Platform Requirement 00:51 Expert Insights: The Role and Functionality of CMPs 04:53 Customizing Consent Messages for User Experience 09:09 Global Privacy Control: Simplifying Consent Across Platforms 15:16 The Future of Privacy and Consent Management 18:37 Closing Thoughts and Acknowledgements

Why do gamers like certain games and not others? GameTree is a LFG (looking for group) app that connects gamers to play together. To do that, GameTree leverages psychology to build Gaming DNA, which analyzes why certain players like specific games. Gaming DNA shows what kinds of gamers there are, who likes which games, and who might enjoy playing with others. In this Growth Masterminds, host John Koetsier chats with GameTree founders Dana Sydorenko and John Uke. Their conversation reveals insights into how gaming preferences differ across genders, ages, and platforms, touching on the social dynamics of gaming, the role of gamer psychology, and the implications for game design and marketing. Key topics include the surprising patterns of gaming among men and women, the importance of social connections in gaming, and how GameTree's technology is pioneering personalized gaming experiences. Additionally, the discussion delves into the potential of mobile gaming, the impact of VR and Web3 on the gaming landscape, and the significance of supporting diversity in gaming, particularly the inclusion of women in gaming communities and development. 00:00 Introduction to Gamer Psychology 00:59 Introducing GameTree and its Founders 01:34 Gender Differences in Gaming 03:22 Platform Preferences and Gaming Patterns 04:58 The Importance of Gaming DNA 06:21 The Social Aspect of Gaming 15:30 The Role of Mobile Gaming 22:38 The Future of Gaming: VR and Blockchain 26:39 Women in Gaming 31:51 Conclusion

Where is web3 in 2024? Investment is down, but there is still $91 billion of funding and 95 current unicorns in the space. Asaf Nadler, CEO of Addressable, says the game has shifted from hype to build mode. In this Growth Masterminds, host John Koetsier chats with Asaf to discuss the current state and future of web3, especially in relation to marketing and gaming. They delve into how blockchain can revolutionize game ecosystems by enabling asset sharing across different games and discuss the integration between Singular and Addressable. This integration aims to bridge the gap between marketing data and blockchain conversions, potentially transforming web3 advertising and marketing strategies. Also, Nadler provides insights into the challenges and opportunities of marketing in the web3 space, the transition towards mobile in the web3 ecosystem, and the potential future of app and game development on blockchain technology. 00:00 Introduction to Web3 and Gaming Ecosystems 00:36 Welcome to Growth Masterminds Podcast 01:49 The Current State of Web3 and Blockchain 03:56 The Impact of Web3 on Gaming 07:33 The Role of Web3 in Decentralized Finance (Defi) 09:51 The Challenges and Opportunities of Web3 in Mobile 10:29 Addressing the Disconnect Between Data Sets in Marketing 19:37 The Future of Web3 and its Penetration in Various Verticals 28:16 Conclusion: The Potential of Open, Decentralized Data

In this episode of Growth Masterminds, host John Koetsier chats with Singular product manager Gali Housman and product marketing manager Kelsey Lee about the complexities of cross-platform performance marketing. They discuss the necessity of tracking customer journeys across platforms to gain full return on investment and to adhere to user privacy concerns. Singular, their platform of choice, has increasingly evolved to address these intricacies providing tools to measure gaming engagement and the effectiveness of marketing strategies across platforms. Kelsey emphasizes the need for an end-to-end solution to manage the influx of data while ensuring full measurement by marketers. 00:00 Introduction to Journey Tracking in Marketing 00:27 Welcome to Growth Masterminds 00:56 Challenges in Cross-Platform Marketing 01:30 Changes in the Gaming Industry 01:45 The Impact of the Pandemic on Gaming 02:27 The Shift to Mobile Marketing 03:05 The Role of Privacy in Marketing 03:24 The Future of Cross-Platform Games 05:06 The Challenges of Cross-Platform Marketing 06:17 The Importance of User Tracking 10:58 The Role of Conversions API in Marketing 16:13 The Benefits of Cross-Platform Solutions 20:52 The Future of Cross-Platform Marketing 22:17 Conclusion and Wrap Up

How can you get pre-ATT levels of behavioral targeting in a privacy-safe way? Can you? In this Growth Masterminds we’re chatting with the co-founder of an AI-powered tool that says it analyzes game play and user behavior to understand gamers and what they do. Then it recommends games that they’ll like, while rewarding them for playing recommended games. Our guest is a co-founder of Gamelight, Gunay Aliyeva. Host John Koetsier interviews her about Gamelight, an AI-powered tool that analyzes user behavior and gameplay for targeted recommendations. The tool utilizes AI algorithms and a user's data (with given permission) to suggest games based on their preferences. Gamelight endeavors to minimize game downloads and maximize user retention through personalized recommendations. They also discuss Gamelight's arbitrage strategy of acquiring users at a generalized level, then offering highly targeted advertising opportunities to their partners, focusing on long-term user quality and satisfaction. They also touch on the company's expansion into non-gaming apps, the use of a consumer rewards system, and their global reach. 00:00 Introduction 01:15 Exploring the Functionality of Gamelight 03:02 Discussing the Privacy Aspect of Gamelight 04:32 Understanding the User Acquisition Strategy 05:12 Challenging the Traditional Ad Network Model 06:14 The Long-Term Vision of Gamelight 07:08 Understanding User Behavior and Gamelight's Approach 10:03 Discussing the Pricing and Value Proposition of Gamelight 11:08 Expansion into Non-Gaming Apps 15:14 Understanding the Loyalty Program of Gamelight 16:56 Discussing the Global Reach of Gamelight 18:35 Wrapping Up the Discussion

Ever wish somebody had written the book on making mobile app businesses work? Wish no more: the job has been done. In this Growth Masterminds host John Koetsier chats with Russell Ovans, game OG, prof, brewery owner, entrepreneur, data scientist, and current Director of Analytics at East Side Games. Russell discusses his journey from social gaming through to mobile gaming. We delve into a range of topics such as the importance of understanding game analytics and monetization in mobile games, challenges in HR, managing company growth, the impact of pricing strategies on a global scale, the value of A/B testing and player retention. But the big story in this podcast is Russell Ovans' book 'Game Analytics, Retention, and Monetization in Free Play Mobile Games' which is a comprehensive guide to the mechanics of mobile game businesses. 00:00 Introduction and Background 00:00 The Challenges of Running a Mobile App Business 00:44 Introduction to the Guest Speaker: Russell Os 01:17 The Journey into Mobile Gaming 05:26 The Evolution of Facebook as a Gaming Platform 07:48 The Transition from Facebook to Mobile Gaming 09:59 The Importance of Analytics in Mobile Gaming 10:41 The Decision to Write a Book on Mobile Gaming 15:09 The Power of Building an Abstract Schema on Top of Your Data Warehouse 19:32 Understanding the Big Mac Index and AB Testing 20:01 Applying Purchasing Power Parity and Exchange Rates 20:34 Testing Market Response in Mexico 21:11 Adjusting Pricing for Different Markets 22:14 The Challenges of AB Testing 22:46 The Importance of Proper AB Testing 28:53 The Role of Retention in Gaming 33:52 The Complexity of ROAS 36:58 Final Thoughts and Conclusion

In this intriguing episode of Growth Mastermind, host John Koetsier chats with industry veteran Farhan Haq, founder of independent growth agency Hyper HQ. They explore crucial strategies to enhance CPMs, discussing the importance of manual calls and real-time bidding in optimizing ad ops within a real-time bidding world. Farhan provides an in-depth look at how games developers and publishers can navigate these processes for effective growth in the mobile gaming landscape. He further delves into ad placements, A/B testing, market strategy, and innovative methods like adjusting in-game rewards based on real-time user worth. The conversation wraps up with an exploration of emerging trends and projections for the future of in-app purchase, subscription, and ad monetization models. 00:00 Introduction and Guest Presentation 01:05 Understanding Ad Operations in an RTB World 01:57 The Importance of Manual Calls and Realtime Bidding 03:46 Optimizing Networks and Running AB Tests 04:05 The Role of Competition in Ad Monetization 04:27 Understanding the Fundamentals of AB Testing 05:53 The Impact of Ad Placement and Pricing on Monetization 06:02 The Importance of Ad Units in Monetization 07:27 The Impact of Automation on Ad Monetization 07:27 The Importance of Hands-On Approach in Ad Monetization 08:48 The Role of Google Ad Manager in Monetization 10:17 The Role of User Acquisition in Monetization 20:23 The Impact of Geographical Location on Monetization 26:59 The Future of Ad Monetization 32:13 Conclusion and Final Thoughts

If you're on the App Store or Google Play, you're paying the platform tax: 30% on all your IAP revenue. But can you legally AND SAFELY escape that? Maybe yes. In this episode of Growth Masterminds, John Koetsier interviews Archie Stonehill, Head of Product at Stash Gigi, to discuss the digital games industry and the evolution of direct-to-consumer platforms. They discuss the rise of third-party app stores, Apple and Google's 'app store tax', the Digital Markets Act in Europe, and how developers can shift towards alternative distribution channels. Stonehill explains the motivation behind Stash.gg, a platform that supports gaming developers in becoming their own platforms and processing their own payments, and shares insights on how developers can engage with their users directly to optimize profitability and improve overall gaming experience. 00:00 Introduction to the Gaming Industry's Challenges 00:43 The Role of Third-Party App Stores 01:29 The Impact of the Digital Markets Act 02:23 The Three Vectors of Pro-Competitive Pushes 04:23 The Importance of Direct Relationships with Players 05:11 The Evolution of the Games Industry 12:36 The Role of Stash in the Gaming Industry 32:26 The Future of the Gaming Industry 36:36 Conclusion

How do you become Apple's iPhone app of the year? In this episode of Growth Masterminds, John Koetsier sits down with Ron Schneidermann, the CEO of AllTrails, an outdoor exploration app. Out of all the millions of apps on the App Store, AllTrails won iPhone app of the year in 2023. How? How does AllTrails grow? How does AllTrails achieve 7X better retention than the average app What decisions boosted AllTrails growth? Schneidermann talks about taking over from the founder in 2015, growing the user base and revenue, and the critical role of their community. We also chat about the importance of continual product development We end with Schneidermann's thoughts on success, staying humble, and surrounding oneself with smart, passionate people can drive success. 00:00 Introduction to the Journey of Success 00:25 The Making of an iPhone App of the Year 01:45 Understanding the Significance of Being iPhone App of the Year 04:10 The All Trails App: A Closer Look 05:18 The Journey from Startup to Success 07:24 The Decision to Reject Quick Flip and Aim for Long-Term Growth 07:44 Key Decisions that Ignited Growth 12:14 The Role of Product Development in Growth 25:33 The Importance of Regular App Updates 27:50 Advice for Aspiring App Developers 28:15 Conclusion: The Importance of Humility and Openness

In this episode of Growth Mastermind, host John Koetsier chats with Faheem Saiyad, director at App Samurai, about the intersection of AI and user acquisition. They dive deep into topics like the role of AI in game development, how AI aids in campaign optimization, and the application of generative AI in the creative process of ad creation. Faheem also shares details about App Samurai's new ad unit, Rewarded Playtime, that incentivizes users for every minute they spend engaging with a game. However, the chat concludes on the idea that AI is still not perfect; it requires human guidance for optimal performance. 00:00 Introduction and welcome 00:14 Getting to know the guest 01:19 The role of AI in game development 03:35 The Impact of AI on user acquisition 06:22 Challenges of campaign optimization 10:25 Introducing rewarded playtime: a new ad unit 13:44 The future of AI in marketing and game development 16:38 Wrapping up the discussion

In this episode of Growth Masterminds, host John Koetsier talks with Ayush Choudhary, senior product manager of GenWise. They discuss the development and growth of the GenWise app, a multifaceted platform designed specifically for elders, which is making a big impact in India. Other topics covered include the challenge of marketing to an older demographic, combining AI with real human interaction, the concept of a 'super app', and emerging monetization models. Tune in to explore how GenWise is revolutionizing the way elders interact with technology ... and how to market an app in non-traditional ways for a non-traditional audience. 00:00 Introduction and Welcome 00:18 Introduction to GenWise App 00:26 Interview with Ayush Choudhary 00:45 Understanding the Concept of GenWise 01:16 The Gap in Elders' Navigation of the Digital World 02:03 The Two Main Focus Areas of GenWise 02:47 The Role of Technology in Combating Loneliness 03:13 The Real-life Impact of GenWise 03:46 The Features and Services of GenWise 07:49 The Growth and Funding of GenWise 07:58 Marketing Strategies for GenWise 15:00 The Concept of Super App in the Context of India 19:00 Monetization Model of GenWise 22:33 Conclusion and Final Thoughts