Zenoti CEO interviews Rachel Liverman, a third-generation esthetician whose journey is deeply rooted in her family's legacy. Her grandmother was a trailblazer in professional skincare, founding The Catherine Hinds Institute of Esthetics. Rachel’s journey in the beauty industry spans over a decade, climbing the ranks and honing her craft. Just nine months after launching her innovative business, Glowbar, the world was turned upside down by the COVID-19 pandemic. Despite the challenges, Glowbar has emerged as a leader in skincare, offering customized 30-minute facials that cater to modern lifestyles. Since its inception in New York in 2019, the brand has rapidly expanded to nearly 20 locations, setting trends and redefining the beauty experience. Join us as Rachel shares her inspiring story of resilience, innovation, and how she has tailored every aspect of Glowbar to capitalize on emerging trends.

Meet Alissa Bayer, the inspiring founder of Milk + Honey—a brand born in Austin, Texas, back in 2006. What started as a modest 2,500-square-foot spa has blossomed into a flourishing chain with over 100 treatment rooms across 10 locations, and a reputable line of hyperclean beauty and wellness products available at top retailers like Whole Foods. Milk + Honey stands for more than just business success; it embodies a commitment to goodness, sincerity, and ethical practices. Under Alissa's guidance, it has become a beloved employer and a conscientious corporate citizen. Tune in to hear Alissa's story, her unwavering passion, and the principles that breathe life into Milk + Honey. Welcome to a brand that's as much about doing the right thing as it is about thriving in the competitive world of beauty and wellness.