From an MTV VJ to a founder of a multinational company, this insights leader has always prioritized people as a key part of her professional journey. Amishi Takalkar, CEO of NAILBITER joins our host Lenny Murphy to discuss how diversity of voice benefits us all personally and professionally. As she balances her life as a mother and a company lead, Amishi also notes the complexity of identity and combatting personal misconceptions. She emphasizes self advocacy as well as the promotion of diverse professionals across the insights industry. You can reach out to Amishi on LinkedIn.Many thanks to Amishi for being our guest. Thanks also to our producer, Natalie Pusch; our editor, James Carlisle; and this episode's sponsor, NAILBITER.

How will AI shape the future of insights? Neuroscience is helping us look forward to novel pathways and approaches.In this week’s episode, Dr. Thomas Ramsoy, Founder & CEO of Nuerons, joins GreenBook’s host Lenny Murphy to discuss the growth of his company and the groundbreaking ways neuroscience is integrating into behavioral science and research technology. Ramsoy highlights that as we transition to an increasingly automated world, we face new ethical boundaries and information polarization. The two also discuss the "platform revolution" and what that means for the insights and analytics industry.You can reach out to Dr. Ramsoy on LinkedInMany thanks to Thomas for being our guest. Thanks also to our producer, Karen Lynch; our editor, James Carlisle; and this episode's sponsor, Tremendous.

Matt Bell, Founder & CEO at Honest Labs, joins our host, Lenny Murphy for this week's episode. Matt has been in the digital marketing industry for 15 years and unequivocally believes that NFTs are the future of brand marketing.  Join us while Lenny and Matt discuss what we're seeing in the NFT and Web3 space and the mechanism for engagement, loyalty and brand love.In this episode, we'll explore:How NFTs allow brands to sell ownership in their brand clout and create communities with their customersWays NFT communities allow you to collect extremely intimate data on your customersWho can introduce NFTs with little friction and the phenomenal opportunity for those brandsHow startups can fund their businesses with a well-researched, executed NFT projectEpisode resources and links:Subscribe to free newsletters: Blockworks and CoinbaseVisit Chummy Fin Club and join their free DiscordReach out to Matt at honestlabs.co/Find him on Instagram: @matthewbellofficialCheck him out on Twitter: @bellweb3Many thanks to Matt for being our guest. Thanks also to our producer, Karen Lynch; our editor, James Carlisle; and this episode's sponsor, Tremendous.

After years of studying consumer behavior, two insights industry leaders are on a mission to empower others to lead a more joyful life.Andrew Cannon and Debby Schlesinger-Hellman join the GreenBook Podcast host, Lenny Murphy, to discuss their project that will leverage the reach of the insights industry and positively engage people with the gift of joy. Andrew and Debby walk us through their holistic, four pillared approach that will help others take control of the joy they can bring to themselves and others.Many thanks to Debby and Andrew for being our guests. Thanks also to our producer, Karen Lynch, and our editor, James Carlisle. And to Tremendous, for sponsoring this episode.

When serendipity meets perseverance, one founder pivots and makes his mark organically, without the backing of venture capitalists.Nick Baum, Co-founder & CEO at Tremendous, joins our host, Lenny Murphy for this week's episode, to explore the concept of consumer choice in market research. As a true entrepreneur, Nick talks about platforms that unlock value through creative incentives, delivering to consumers a payout on their own terms.Many thanks to Nick for being our guest. Thanks also to our producer, Karen Lynch, and our editor, James Carlisle. And to Tremendous, for sponsoring this episode.

In this week's episode, our host Lenny Murphy, is joined by a team of professionals working with non-conscious measurements, human-behavioral biometrics, a trinity committed to bridging the gap between humans and machines:  Peter Hartzbech, Rana el Kaliouby, and Martin Krantz. Join their exploration of how human, behavioral research will play a central role in every organization's success, and at every level.In this episode, we'll explore:What is meant by human insight ai (spoiler alert: it includes machine learning and non-conscious measurement, such as facial coding, eye-tracking and other biometricsThe ethos around teaching machines to anticipate, and potentially mimic, human behaviorA research future with behavioral biometrics and how to scale it out to other marketsMany thanks to Peter, Rana and Martin, for being our guests. Thanks also to our producer, Karen Lynch, our editor, James Carlisle.

J. Walker Smith, Chief Knowledge Officer, Brand & Marketing for Kantar Consulting, joins our host Lenny Murphy for this week's episode. They discuss the involuntary experiment of digital lifestyles brought about by the pandemic and what we learned having gone through that time. They also get into ways brands can plot a new course ahead with consumer needs and interests at the forefront.In this episode, we'll explore:The rise of hybrid work and the changing needs and opportunities around human scale interactionThe need to develop digital systems to enhance (not replace) analog engagement The new normal of disruption, increasing volatility, inflation, institutional mistrust, a growing mental health crisis ... and what all that means for brandsYou can connect with Walker via email or on LinkedIn; you can read Walker's weekly LinkedIn newsletter: FourTuesday.Many thanks to Walker, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, Stravito.

Anna Lakomy, founder and CEO of Your Career Guardian Angel, joins our host Lenny Murphy in this week's episode. Former market research executive turned full-time career coach, Anna applies her expertise within neuroscience and behavioral science to help her clients.Lenny and Anna discuss how we can apply the lessons we learn in behavioral science to ourselves, in identifying and avoiding burnout, assessing job performance and career decisions, and workplace behaviors (e.g., perfectionism, procrastination) that are actually self-sabotaging choices.In this episode, we'll explore:Radical accountability and the responsibility we need to take for many of the workplace challenges we faceThe Great Resignation, The Great Reshuffling, and overall reevaluation during this period of seismic changeHow we need to hijack our limbic brains and mindfully consider both "System 1" and "System 2" thinking when it comes to job seeking, interviewing and overall career confidenceMany thanks to Anna, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, StravitoShow Notes:Reach Anna via email: [email protected] Anna on LinkedIn: https://www.linkedin.com/in/annalakomy/Learn more about the Saboteur Assessment: http://assessment.annalakomy.com/

In this week's episode: Gregg Archibald and Lenny Murphy, Managing Partners at Gen2 Advisors, talk about the upcoming Business & Innovation GRIT report, while GreenBook's Head of Content, Karen Lynch hosts.The GreenBook Research Industry Trends (GRIT) Report is the #1 strategic planning tool in consumer insights. While still a few weeks away from our formal publication, listen in to this episode get exclusive details like: Sample quality & survey designSample availability & alternative sample sourcesMeasures taken by the most innovative suppliers and brandsThe changing industry landscape & new competitionSupplier revenue trends & the employment outlookLinks From The Show: Gen2 Advisors --> https://www.gen2advisors.com/GRIT Report --> https://www.greenbook.org/mr/grit/Many thanks to James Carlisle, our audio editor; to Lenny and Gregg for being our guests; and to you, our listeners: thank you for giving us your time and attention.

Dave McCaughan, Founder & Storyteller at BIBLIOSEXUAL, joins our host, Lenny Murphy for this week's episode. Dave has spent three decades in Asia Pacific leading strategy planning and in senior management roles with McCann, one of the world’s largest advertising and communication companies.Join us while Lenny and Dave discuss the mindset of people over 65, how that population represents the most significant growth area for brands, and the myths and biases that block brands from incredible marketing opportunities.In this episode, we'll explore:What an aging population in today's society mean for brands, and what brands should and should not be doing in that contextHow longevity, new lifestyle goals, and unique drivers of success vary for different age groups and what that means for their respective expendable incomesHow and why insights professionals should rethink recruitment, age caps and quotas, and hiring practices to be inclusive of the valuable voice and life experience of older individualsMany thanks to Dave, for being our guest. Thanks also to our host, Lenny Murphy, our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, Stravito.Links From The Show: GreenBook --> https://greenbook.captivate.fm/podcastLenny Murphy --> https://greenbook.captivate.fm/lenny

In this week's episode: Lenny Murphy is joined by Grant McCracken, an Anthropologist and Ethnographer with a Ph.D. from the University of Chicago and the author of 14 books. Grant has studied American culture and commerce for 25 years; he's taught at Harvard, the University of Cambridge, and he was a member of the Convergence Culture Consortium at MIT. Join us while Lenny and Grant discuss the fragmentation points that are occurring in society, how culture is not cohering the same way it has in the past, and our path moving forward recognizing a seismic shift.Top Topics We Explore In This Episode: Why young adults become trapped in a "Failure to Launch" reality, from an anthropological perspective, and their lack of attainable navigational satellites with the breakdown of an effective Avant Garde.The sheer volume of bad behavior in our society, both individual and corporate, and the need for a new honor code and a restore morality and decency -- and the economics of so doing.The opportunity for the research community to make a real difference by making sense of these dynamics, from an anthropological, ethnographic viewpointMany thanks to Grant, for being our guest. Thanks also to our host, Lenny Murphy, our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, InnovateMR.Links From The Show: GreenBook --> https://greenbook.captivate.fm/podcastLenny Murphy --> https://greenbook.captivate.fm/lennyGrant's email: [email protected]

In this week's episode, our host Lenny Murphy, is joined by industry professionals working on the issue of data quality, now dubbed "the fraud squad":Carrie Campbell, VP Analytics at KetchumTia Maurer, Group Scientist at Procter & GambleEfrain Ribeiro, sampling & panel online access advisor at ZinklarMary Beth Weber, advocate at Lucy.ai and founder at Case4QualityJoin us while Lenny and "the fraud squad" as they discuss survey fraud and data quality, from the root cause of the issues to some potential solutions, and what the issues mean for brands as they help drive change.In this episode, we'll explore:The inherent tension between data quality and the speed and cost of data acquisition.The multifaceted costs associated with bad data, not just literal due to bad decision-making, but including the cost to a businesses' reputation and/or potential client relationships.The major findings and takeaways of the landmark CASE study, including the fact that survey fraud most certainly exists, and it exists across key industry suppliers.The learning that participants are participating in an average is 21.5 per day (assuming a 20-minute length interview, that's over six hours of surveys -- which is not humanly possible).Many thanks to this squad, for being our guests. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, InnovateMR.Episode Links: https://case4quality.com/the-team

In this week's episode, our host Lenny Murphy, is joined by three individuals leading the industry conversation around inclusivity: Tim Cornelius, Director of Operations at QuestionPro and CEO at P3 Technology; Keyona Osborne, Senior Research Manager at Accelerate (a SmithGeiger company); and Lilah Raynor, CEO at Logica Research.Join us while Lenny explores with these three industry professionals the importance of representation and the challenges we have in the industry with ensuring that our samples are inclusive.In this episode, we'll explore:The importance of accessible content and accessible surveys in working towards equitable representationHow opening up the door to recruitment criteria allows for a more natural diversity in research participationWays considerations for race, ethnicity, culture, and socioeconomic status might factor into research outcomesThe business case for prioritizing inclusivity and accessibility in research design Many thanks to Lilah, Keyona, and Tim, for being our guests. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, InnovateMR.Producer's Note: There were two events referenced in this episode that are "out of order" as there is a gap between our recording and launch dates:The IA presentation Keyona mentioned actually took place on June 3, 2022; you can access information about that here.The recording for the QuestionPro X day on June 6, 2022, that Tim mentioned can be accessed here.

In this week's episode: Lenny Murphy, is joined by Jason Alleger, Senior Director, Consumer Insights & Strategy at Traeger Grills and an adjunct professor at Brigham Young University. Join us while Lenny and Jason discuss category disruption, how companies that do disrupt see the world and the problems they are solving, and the importance of storytelling to change a business, and the future of insights.In this episode we'll explore:Some disruptive companies (e.g., Uber, Netflix, Halo Top , Tesla, and Traeger Grills, of course) that solved consumer problems, changed lives and/or opened the door for consumer acceptance in declining categoriesAn amazing story about torch juggling and the five components of that, and any, story:  exposition, rising action, climax, falling action, and resolutionHow you unlock "delightful surprise" in storytelling instead of getting stuck in reporting by being mindful and thinking through it, deliberately, in advanceMany thanks to Jason, for being our guest. Thanks also to our host, Lenny Murphy, our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, My-Take.

In this week's episode: Lenny Murphy, is joined by Nis Frome, COO at JOON and GM at Coderbyte and Session Rewind. Join us while Lenny and Nis discuss the importance of reducing (or eliminating) friction to inspire new product development and the productization of new services.In this episode we'll explore:How learning about the tensions experienced by an individual and/or a company can open the door to the development of the next great productHuman capital management, the individual's journey to self-realization, and how products can help them achieve their ultimate life goalsThe importance of being nimble in a future that is going to be, inherently, unprecedentedMany thanks to Nis, for being our guest. Thanks also to our host, Lenny Murphy, our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, My-Take.

In this week's episode, our host Lenny Murphy, is joined by the IIEX North America 2022 GreenBook Pitch Winners from Highlight: Dana Kim, Founder & CEO, and Ethan Kellough, Co-founder and Chief Product Technology Officer.Join us while Lenny explores the start-up world with Dana and Ethan, where their start-up (Highlight) is now, what transpired as a result of their win at IIEX North America, and what's to come in the future. In this episode, we'll explore:Pro tips for pitching your product, to investors, potential clients, or in a competition like the GreenBook PitchThe importance of practicing your pitch, with open and honest feedback after each attempt, as you iterate your way to a winning presentationAdvice for those starting up new businesses themselves. (Spoiler alert: trust your strategy and be ruthless in your prioritization.)Many thanks to Dana and Ethan, for being our guests. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, My-Take.Links From The Show: GreenBook Podcast --> https://greenbook.captivate.fm/podcastLenny Murphy --> https://greenbook.captivate.fm/lenny

In this week's episode: Lenny Murphy, is joined by Thor Olof Philogene, CEO and co-founder of Stravito. Listen in as Lenny and Thor discuss the individual journeys of Stravito's co-founders, what brought them together, what's attributed to their success to date, and what they're doing with their funding to keep their momentum growing.In this episode, we’ll explore:- The rise of purpose-built insight technology for the enterprise- The importance of user experience to drive adoption and insight engagement- How famous brands like Burberry are building an insights newsroom and narrativeMany thanks to Thor, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and this episode's sponsor, Stravito.

In this week's episode: Lenny Murphy, is joined by Linda Lomelino, Senior Director of Product Management, Data Ventures at Walmart. Join us while Lenny and Linda discuss the unique changes that have occurred over the past few years, both in the consumer marketplace and in how Walmart is leveraging the data they collect to serve their commercial customers.In this episode we'll explore:- How insights extracted from data can improve how companies operate and improve their offerings- How Walmart came to commercialize the data they collect, at the aggregate level, without compromising their customer information- Walmart Luminate and the data products Walmart's Data Ventures are putting out to ultimately serve their customerMany thanks to Linda, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and this episode's sponsor, Perksy.

In this week's episode: Lenny Murphy, is joined by Timo Pelz, Vice President of Business Marketing at Reddit. Together, they discuss the concept of Communities 2.0, where who you are no longer matters, but what you are passionate about is everything, and the way what happens online (URL) plays out in real life (IRL). In this episode we'll explore:- The importance of Reddit's mission of bringing community and belonging to everyone in the world- The difference between a Reddit community and the research communities typically utilized by the insights community- How the Reddit insights team supports brands and delivers great business valueMany thanks to Timo, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and this episode's sponsor, Perksy.

In this week's episode: Lenny Murphy, is joined by Talia Parnass, former Senior Lead of Trends & Campaign Management at Pinterest to discuss creating higher quality, more relevant content that's truly mapped to consumer demand.3 Topics We'll Explore: The Pinterest Predicts annual global trends report that reflects the dominant search trends of more than 400 million users worldwideHow brands are leaning into the trends and movements that Pinterest Predicts accurately forecasted in order to drive powerful business resultsThe reason Pinterest's revenue is growing despite its falling stock prices, and what brands can learn about creating more valuable and profitable user experiencesMany thanks to Talia, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and this episode's sponsor, Perksy. Producer's Note:Talia has since left her role at Pinterest and joined Reddit - feeling inspired by both teams to live her best life and create the work she loves.

In this episode: Lenny Murphy, is joined by Todd Hoskins, Co-Founder of My-Take, to talk through the changing needs of research service buyers brought about by the disruption to in-person research. Listen in as Lenny and Todd discuss the dichotomy of research providers offering tech innovation vs. those offering consultative research services. 3 Topics We'll Explore: The digital qualitative research boom and the enormous need for fast and effective tools to engage with consumersHow purchasing behaviors have led to an increased need for UX research tools The wide range of SaaS, full-service, and hybrid providers in the marketplaceMany thanks to Todd, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and this episode's sponsor, My-Take.

In this week's episode: Lenny Murphy, is joined by Nadia Masri, Founder of Perksy, to discuss why allowing for a fun respondent experience yields stronger survey results. Take this deep dive into Nadia's entrepreneurial journey, the theory of gamification in MRX, and the fundamentals of approaching research with a more human-centered lens to create a FUN consumer feedback experience.In this episode we'll explore:How to change the nature of the survey experience through gamificationThe role of both skill and luck in the adoption of new product modelsThe emotional investment (and pay off) of the founder's journeyHow to influence respondents to actually 'show up' to participate in surveysHow to improve the quality of survey responses Shownotes: Lenny Murphy --> https://greenbook.captivate.fm/lenny11GreenBook --> https://greenbook.captivate.fm/ep11gbNadia Masri --> https://greenbook.captivate.fm/nadia11Perksy --> https://greenbook.captivate.fm/persky11Thank you to our producer, Emily Fullmer, our editor, James Carlisle, and this episode's sponsor, Perksy.

In this week's episode: Lenny Murphy, is joined by InnovateMR CEO, Lisa Wilding-Brown, to break down the complex layers of do-it-yourself (DIY) research solutions vs. insights outsourcing. Listen in as they provide an in-depth analysis of sample supply challenges, survey design optimizations, and methodological approaches to maintaining data quality.  5 Topics We'll Explore In This Episode: Self-service research trends, and in-house research predictions for mega-brands like Walmart and AmazonThe survey ecosystem and the fundamental dynamics of participant engagementStrategic partnerships and the roadmap to product expansionThe maturation of online fraud and how to mitigate the risksThe evolution of the competitive landscape and data value chainThank you to our producer, Emily Fullmer, our editor, James Carlisle, and this episode's sponsor, InnovateMR.

In this week's episode: Lenny Murphy, is joined by Benjamin Humphrey, co-founder & CEO of the incredibly successful software startup, Dovetail for an enlightening discussion around customer centricity in R&D, solutions for solving your unstructured data + fragmentation challenges, and the importance of working cross-functionally to help key players understand + leverage insights for better product/service design. In This Episode We'll Explore: 3 macro trends on the rise in user experience (UX) and user interface (UI)The complexity of customer-centric design and fit for purpose products/services How to improve data democratization and remove barriers for the dissemination of insightsLinks From The Show: GreenBook -->https://greenbook.captivate.fm/podcastLenny Murphy --> https://greenbook.captivate.fm/lennyThank you to our producer, Emily Fullmer, our editor, James Carlisle, and this episode's sponsor, Zappi.

In this week's episode: Lenny Murphy, is joined by Rogayeh Tabrizi, Ph.D., behavioral economist, Founder & CEO of Theory + Practice, and one of this year's GreenBook Future List Honorees for an incredible discussion around multi-disciplinary teams and leveraging them to create innovative approaches to common issues within insights.Take a deep dive and discover how these teams are inherently set up for success by utilizing their unique abilities to challenge each other with radically different viewpoints and skillsets. In this discussion, Dr. Tabrizi also outlines the importance of leveraging interconnected data to create actionable customer-centric strategies for insights teams to produce more valuable contributions that impact both the top and bottom lines.In This Episode We'll Explore:How to break data silos How to Increase efficiency through interconnected dataHow to build an environment that's conducive to creativity and innovationThe unique composition of successful research teams and how to build themLinks From The Show: GreenBook --> https://greenbook.captivate.fm/podcastLenny Murphy --> https://greenbook.captivate.fm/lennyMany thanks to Emily Fullmer, for producing and editing this episode, and to Zappi, for sponsoring this podcast.

In this week's episode: Lenny Murphy, is joined by Elaine Riddell and Ken Sonenclar of Oaklin's DeSilva + Phillips, to unravel the complex web of investments, mergers & acquisitions (M&A), and capital formation surrounding ResTech. Take this deep dive and learn what it takes to build a highly valued business in 2022. In This Episode We'll Explore:M&A and market research trendsDeveloping a formula for valuationHow to take rapid action to build a premium businessWhat distinguishes and differentiates successful companies in the marketplaceLinks From The Show: GreenBook --> https://greenbook.captivate.fm/podcastLenny Murphy --> https://greenbook.captivate.fm/lennyMany thanks to Emily Fullmer, for producing and editing this episode, and to Zappi, for sponsoring this podcast.

In this week's episode: Lenny Murphy, is joined by Melanie Courtright and Howard Fienberg of the Insights Association, to discuss challenges, predictions, and concerns around sample supply and what it could mean for the industry in 2022 and beyond. In This Episode We'll Explore:Data demand and supply gaps Differentiating research from marketingPrivacy and governing the use of dataCombating data fraud and hackersLinks From The Show: GreenBook --> https://greenbook.captivate.fm/podcastLenny Murphy --> https://greenbook.captivate.fm/lennyMany thanks to Emily Fullmer, for producing and editing this episode.

In this week's episode: Lenny Murphy, is joined by Nelson Whipple, GRIT Research Director at GreenBook, to talk about the upcoming Insights Practice GRIT Report!GreenBook Research Industry Trends (GRIT) Report is the #1 strategic planning tool in consumer insights, and because we're just about 2 weeks away from publishing our 30th edition, we're celebrating by providing an ultra-rare GRIT Report sneak peek with Lenny and Nelson - the masterminds behind the magic! Listen in to get exclusive details like: Emerging MethodsVisualization Trends and Buyer Sentiment Strategic Consultancy Supplier TrendsPrimary Revenue SourcesRemote, In-Person, and Traditional Methodology TrendsQualitative shifts + scalability Permanent changes for 2022Links From The Show: GreenBook --> https://greenbook.captivate.fm/gbLenny Murphy --> https://greenbook.captivate.fm/lennyMany thanks to Emily Fullmer, for producing and editing this episode, and to Zappi, for sponsoring this podcast.

In this week's episode: GreenBook's host, Lenny Murphy, is joined by Steve Phillips, Founder & CEO of Zappi — a powerhouse of consumer testing for advertising and innovation development.Take a deep dive into the origin story of Zappi (who just so happened to have won GreenBook's very first Startup Pitch competition way back in 2013) and discover how they became a leader in prioritizing global sustainability by taking the Net Zero Pledge, get the rundown on how they've built a strong company culture in a hybrid environment, and uncover the important lessons about servant leadership they've learned along the way. Links From The Show: GreenBook --> https://greenbook.captivate.fm/podcastLenny Murphy --> https://greenbook.captivate.fm/lennyMany thanks to Emily Fullmer, for producing and editing this episode, and to Zappi, for sponsoring this podcast.

In this week's episode, GreenBook's host, Lenny Murphy, is joined by Noel Lamb, former Head of Research Operations at Robinhood to explore the Wild, Wild West of ResearchOps,  including the democratization of research, its strategic function, how to get organizational buy-in, the future of ResearchOps, and more...Links From The Show: GreenBook --> https://greenbook.captivate.fm/podcastLenny Murphy --> https://greenbook.captivate.fm/lennyMany thanks to our guest, Noel. Thanks also to Emily Fullmer, for producing and editing this episode.