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Business
Jennifer Thyrion
Goldie Links is a podcast on the how-to's, inspiration, and all things to create and sustain a thriving permanent jewelry business. Create a successful, scalable, and, most of all, fulfilling business. We share all the tips, tricks, suppliers, and marketing and chat with fellow permanent jewelers! We are a believer in community over competition over here at Goldie Links - we want to see you win. Learn what it means to grow your own Goldie Links business and be a part of an amazing community of women that are passionate about jewelry, fun, and community
Total 29 episodes
1
029: Expanding Your Permanent Jewelry Biz with Pierced by Glow: Adding Services, Boosting Confidence, and Embracing New Opportunities

029: Expanding Your Permanent Jewelry Biz with Pierced by Glow: Adding Services, Boosting Confidence, and Embracing New Opportunities

In this episode, I’m joined by the amazing Kali and Krissy from Priced By Glow! These two powerhouse women have mastered the art of evolving their businesses to meet the needs of their clients while staying true to their passions. Starting in the spray tanning world, they quickly realized the importance of adding new services to keep their businesses thriving even during the off-season. Today, they’ve expanded into teeth whitening, ear piercing, and even foot soaks with more exciting additions on the way!We chat about how Kali and Krissy found opportunities, like ear piercing, which allowed them to bring in new clients and elevate their offerings with a welcoming environment. Complete with princess packages and snacks for kids when they come to get their ears pierced & how they use fun and creativity to set them apart! With a growing inventory of earrings and an emphasis on ear styling, they’ve turned piercing into a repeat business opportunity that keeps clients coming back.But it’s not just about the services they both offer at their brick-and-mortar, they dive into how they’ve built confidence in themselves and their students through thoughtful training programs and continuous updates. They’ve created a system that empowers others to succeed! Adding new services isn’t just about growing your income, it’s about creating experiences your clients love, building your confidence, and evolving into the best version of your business!And if you’re wondering about the latest addition to their training, foot soaks are here! They’ve created a relaxing, self-care experience perfect for the colder months, bringing in a whole new set of clients who might never have stopped by for spray tanning. It’s all about finding ways to make people feel great while creating more opportunities for your business to shine.This episode is packed with inspiration, practical tips, and a reminder that growth often comes from stepping outside your comfort zone. Kali and Krissy’s journey shows that with creativity, confidence, and a little sparkle, you can build a business you love and help your clients feel amazing in the process.Tune in to hear how Kali and Krissy have turned their business dreams into glowing success and how you can do the same!https://piercedbyglow.com/Use Code "GOLDIE50" for $50 off the piercing training! Instagram: piercedbyglow
01:04:4721/11/2024
028: Navigating Business Through Grief: My Experience With Pregnancy Loss and Turning Heartache Into Hope

028: Navigating Business Through Grief: My Experience With Pregnancy Loss and Turning Heartache Into Hope

Hey Guys! This a personal episode…and I mean perrrrsonal. I am opening up my life and sharing with you something that has happened to me very recently that I feel compelled to share.*Trigger warning* This episode talks about pregnancy loss. I know how sensitive this can be for some so please, take care of yourself ** We are all small business owners (or soon-to-be.) A lot of us are one-woman shows with operating our businesses. I have recently experienced my 5th miscarriage. I am sharing with you how that has impacted me and my thoughts about IF something were to happen to me or my family and I had to take a break…how would my business run? I share with you how letting go and TRUSTING is a huge lesson for me and where that has served me in the past personally and professionally.This is difficult to share and I feel many people keep it close. I have found that when I feel seen and understood by a community of people that have gone through the same thing, it is life-changing. No-one should go through these things alone. I encourage you to reach out if you are struggling, no matter what it is, because you are not alone.
41:2518/11/2024
027:  From Socks to Saunas: Caley on Building Business, Wellness, and the Power of Reinvention

027: From Socks to Saunas: Caley on Building Business, Wellness, and the Power of Reinvention

In today's episode, we chat with Caley, a lifelong entrepreneur with an impressive journey that spans industries and ventures. From starting a company selling socks to owning a Hotworx franchise, Caley’s story is one of relentless passion, adaptability, and the lessons learned along the way!Caley shares her early experiences, including her textile and apparel education, testing denim for corporate clients, and learning the ropes of quality control in various industries, including organic foods. Each business has been a stepping stone, leading to her love of wellness, fitness, and health. Her journey led her to open a Hotworx franchise, a place where fitness meets infrared saunas, delivering a health and wellness experience close to her heart. Caley is also passionate about home births, leading her to be a doula. Is there anything the woman can’t do?!? She’s passionate about sharing her knowledge and empowering others to take charge of their health in all aspects of life and business.Caley shares her best advice for anyone starting out! Trust your gut & follow your interest and never fear failure! Whether you're in a franchise or building your permanent jewelry business from the ground up, Caley’s wisdom on growth and staying true to your passion will leave you inspired!Links:Instagram @wildmama__Podcast: Wild Mama Podcast
01:09:5712/11/2024
026: Mandy’s Journey of Beauty to Bling: Hairstylist, Permanent Makeup to Permanent Jewelry + PJ Training!

026: Mandy’s Journey of Beauty to Bling: Hairstylist, Permanent Makeup to Permanent Jewelry + PJ Training!

In today’s episode, Mandy from Two Daisies takes us through her unique path from hairstylist to permanent makeup artist, and now, permanent jewelry specialist and trainer! Based in Washington, Mandy has spent her entire career in the beauty industry. Two years ago, she decided to add something extra to her offerings, that's when she stumbled upon the world of permanent jewelry!With an established clientele that already trusted her, Mandy found the transition into permanent jewelry a natural fit. She started small, offering an initial 10 bracelets at half price in her studio to get comfortable. From there, things took off as she built a dedicated website and grew her customer base. We open up about pricing: whether to charge by the inch, by metal type, or through tiered options and how to approach price increases with confidence as you master your craft.We also dive into the decision to pursue permanent jewelry training, weighing the benefits of paid courses and DIY approaches. Mandy has created her own training starting off with just a PDF turned full blown permanent jewelry training which she’s continually improving! If you’re considering adding permanent jewelry to your business, Mandy’s insights on learning, growing, and evolving will be invaluable.And for those struggling with social media, Mandy’s advice on posting—talking to your followers like friends, sharing why you’re passionate about permanent jewelry, and making your content authentic—is a breath of fresh air.Tune in for a fun, inspiring conversation about finding your niche, taking the plunge, and adding something special to your beauty business!
01:16:2807/11/2024
025: Finding Your It Factor: From Network Marketing to Personal Branding with Baylee

025: Finding Your It Factor: From Network Marketing to Personal Branding with Baylee

In this episode, we chat with Baylee, a powerhouse entrepreneur who went from personal training in Wyoming to building a successful business in network marketing and social media branding. Baylee shares her journey from working with clinical-grade collagen to launching her own brand, and how a supportive circle of friends and family helped her pursue her vision. Her passion led her to the creation of the Elevation Collective, a community and coaching space designed for strong, like-minded women ready to level up.Baylee opens up about her journey to finding her “it factor,” explaining how knowing and embodying what makes you unique can be a game changer. From faceless marketing to embracing your true identity, Baylee emphasizes the importance of showing up authentically. For those fearful of putting themselves out there, she encourages them to get clear on what makes them stand out and lean into it.The episode is packed with practical advice on pivoting, creating multiple income streams, and launching a personal brand that aligns with your strengths, passions, and permanent jewelry business. Whether you’re thinking about expanding in a new direction or just need that extra push to be true to yourself, Baylee's insights will guide you.Instagram - @ bayleestuart_Elevation Collective - https://www.instagram.com/elevate_theagency/
48:5805/11/2024
024: When Is It Time To Outsource + Set up Systems!?

024: When Is It Time To Outsource + Set up Systems!?

In this episode, I’m diving into a topic so many entrepreneurs can relate to! Knowing when it’s time to let go and start outsourcing! As someone who’s learned from experience, I know the struggle of trying to handle everything myself, fueled by passion, a bit of perfectionism, and, of course, that love for wearing all the hats! But at some point, holding on too tightly can mean dropping the ball.We’ll get real about the signs that it's time to bring in support: whether it’s the feeling that some tasks just aren’t getting the attention they deserve, or noticing that certain areas are dragging down your energy. From overwhelming inboxes to social media, we’ll chat about finding help in unexpected places. Maybe that friend who’s a stay-at-home mom or someone in your circle who has the right skills.Making things manageable doesn’t have to feel like a chore! Systems bring you freedom and let you offload tasks that drain your energy or don’t make the impact you’re aiming for. When you set up clear expectations with outsourced help, you’re giving both of you the best chance to thrive and freeing up your own time to focus on what truly lights you up! And for the tasks still on your plate, ask yourself: is there a way to make them more fun, streamlined, or Just plain easier? Sometimes, letting go can help you grow!Goldie Links Society Fiverr
49:5531/10/2024
023: Hiring Help & Leveling Up with Angelique From Peach Lane Permanent Jewelry

023: Hiring Help & Leveling Up with Angelique From Peach Lane Permanent Jewelry

We’re back with Angelique from Peach Lane Permanent Jewelry! This time, she’s here to spill the beans on everything from hiring and expanding your team. Angelique recently took the leap and hired her first employees to help with pop-ups and support her brick-and-mortar space. Letting her free up time and, more importantly, focus on what she loves.From her tips on spotting the right vibe to crafting the perfect interview questions, Angelique dives deep into what it takes to build a team that fits your vision. She’s all about setting clear expectations, so every new hire knows exactly what they’re signing up for (spoiler: it’s not all just sparkly chains!).We also break down the big decision of choosing between a 1099 contractor and a W2 employee. Angelique shares her own experience with figuring out payroll and benefits, and why knowing the difference matters for taxes, scheduling, and day-to-day operations. Plus, she’s got pro advice on checking in with labor laws and why chatting with a labor attorney is always a smart move if you are unsure.Angelique doesn’t hold back on sharing the behind-the-scenes nitty-gritty, from finding a payroll company to calculating costs and learning to let go of some control. Thinking about hiring? Angelique’s journey might just be the nudge you need. Because if you’re already dreaming about growing your team, it’s probably time to make it happen!Gusto Payroll @peachlaneonline - InstagramAngelique’s Instagram
45:5929/10/2024
022: Sparking Joy and Setting Trends: Nicole Ashlee On Permanent Jewelry, Charm Bars, and Finding Your Passion

022: Sparking Joy and Setting Trends: Nicole Ashlee On Permanent Jewelry, Charm Bars, and Finding Your Passion

In this episode, we chat with Nicole Ashlee, a passionate entrepreneur and admin of the Charm Bar Chat on Facebook. Nicole started her permanent jewelry journey in July 2022 after taking a course through EverLinks, launching her business, Endlessly Linked, in the beautiful Hudson Valley area of New York. With a background in competitive gymnastics coaching, Nicole found herself craving something more fulfilling and exciting, leading her to explore the world of permanent jewelry.Initially, Nicole planned to juggle both coaching and her new business, but her passion for jewelry quickly took center stage. This year, she expanded her offerings by adding a charm bar to her business, a fun and customizable experience for her clients. We dive into the details of how the charm bar works, including the creation of charm necklace holder, which she designed & sells! and the thought process behind stocking the best charms.Nicole shares the importance of professional photography and strong branding, which have played a key role in her success. She’s also ventured into the trendy world of trucker hats, adding a new layer of creativity to her offerings.Throughout our conversation, Nicole gives us the inside scoop on where she sources her charms, her thoughts on possibly moving into wholesale, and the best ways to stay ahead of trends in the ever-evolving world of permanent jewelry. From birthstones to charms to rope chains, Nicole is the perfect person to brainstorm and dream with as she continues to set intentions and grow her business.Tune in for an inspiring discussion filled with tips, ideas, and a whole lot of passion from Nicole Ashlee!Connector/Bangle/Glow Up TrainingGoldie Links SocietyPhotosEndless Charm Bar InstagramEndlessly Linked Instagram
01:25:4224/10/2024
021: Ashley Donnell Of The Babe Standard: Permanent Jewelry, Trends, & Turning Passion Into Success

021: Ashley Donnell Of The Babe Standard: Permanent Jewelry, Trends, & Turning Passion Into Success

In this episode, we chat with Ashley Donnell, the powerhouse behind the Babe Standard, who taught at the Permanent Jewelry Expo (PJX). Ashley’s journey began with a passion for affordable, trendy jewelry, which later evolved into a booming permanent jewelry business. After founding the Babe Standard in November 2018, she added permanent jewelry to her offerings in January 2022 and now operates three brick-and-mortar locations in bustling areas with restaurants and walking centers.Ashley shares the perks of having a physical store, like hosting cool events and offering unique services like Tucker hats, ear piercings, wide-brim hats, a charm bar, and permanent jewelry. We also get into the nitty gritty of metal quality and why being knowledgeable about your products is key to standing out!Ashley is a pro when it comes to pricing, staying ahead of trends, and knowing the industry inside out. She discusses her approach to finding great employees, emphasizing the value of hiring those with entrepreneurial dreams who bring fresh ideas and drive to the table. We also dive into the less glamorous but oh-so-important topic of waivers, insurance, and setting clear expectations with customers.We also chat about the Permanent Jewelry Association (PJA). The goal of PJA is to provide a space for continued education, and best practices, and to set industry standards through live webinars.Ashley’s advice? Don’t be afraid to jump in with both feet. Whether it's spending upfront on quality machines and chains or navigating the challenges of customer service, she’s all about learning as you go and growing from every experience.Tune in for this conversation packed with insights, tips, and encouragement for anyone looking to shine in the world of permanent jewelry!Original Permanent Jewelry Group - https://www.facebook.com/groups/2175129299356549/Instagram - https://www.instagram.com/ashleyldonnell/?hl=en%20Permanent Jewlery Association - https://www.permanentjewelryassociation.org/
01:15:0922/10/2024
020: How BlueBird’s Dynamic Duo is Taking the Permanent Jewelry World by Storm

020: How BlueBird’s Dynamic Duo is Taking the Permanent Jewelry World by Storm

In this episode, we chat with Michelle and Brooke from BlueBird, a permanent jewelry business based just outside Sacramento, California. With backgrounds in esthetics, marketing, and sales, these two powerhouse women decided to combine their skills and passions to create a business that is both personal and successful! Brooke is the master welder, while Michelle works behind the scenes. Their seamless partnership is the secret behind their thriving business and loyal customer base.We also dive into the heartwarming story behind their brand name, "BlueBird," and why choosing a meaningful and straightforward name is key for any permanent jewelry business. Michelle and Brooke emphasize the importance of marketing, social media, and creating a polished brand image to attract events and clientele. Every detail is intentional, from event themes to the personal connections they make with each customer, making them feel like the only person in the room. With a strong presence, they’ve been able to achieve balance, choosing what opportunities to say yes or no to—something many entrepreneurs strive for.Michelle and Brooke share their tried & true tips on pricing strategies, securing high-end retail partnerships, and pulling off successful pop-ups and parties! They also dish out advice on starting a business with a partner, emphasizing the importance of transparency and setting boundaries from day one. With two studio locations (one in a salon and another with space for parties and a future gift boutique), they’re living proof that thoughtful planning, intentionality, and a little bit of help from the universe lead to success!Finally, we chat about collaboration over competition. By supporting other small businesses, including other permanent jewelers in the area, they prove there’s enough business for everyone. Michelle and Brook’s journey is all about working smarter, not harder while building a brand that lasts! Instagram
01:10:5527/08/2024
019: The Permanent Jewelry Journey of Carol from Chained & Charmed

019: The Permanent Jewelry Journey of Carol from Chained & Charmed

In this episode, we dive into the inspiring journey of Carol, the creative force behind Chained & Charmed from Utah. A mom of four and a passionate entrepreneur, Carol has been working with permanent jewelry for two years but officially launched her own business in June 2023. When Carol is passionate about something, she's all in—and her journey into the world of permanent jewelry is no different!Carol shares how she initially started her journey with a friend but realized she needed something more fulfilling and creative to fill her cup. Starting and running your own business isn't easy, Carol gets real about the tech struggles, finding events, and balancing it all. But she believes everything has unfolded exactly as it should. Her entire family is part of the adventure! Her oldest 2 kiddos jump in by making charm bracelets and helping customers, turning this business into a family affair that’s packed with memories and valuable life lessonsCollaboration has been a game changer for Carol. She talks about the incredible support she’s received from other women in her area, joining a networking group, and participating in collaborative photo shoots where everyone promotes each other's businesses. Initially, Carol hired help with social media but eventually took it upon herself after learning the ropes. Starting at farmers' markets and splitting her inventory between two markets, she found reliable help which has helped her grow her permanent jewelry biz.Her unique selection of chains and charms sets her apart from other Permanent Jewelers in her area. (No wonder her business is called Chains & Charmed!) and she’s excited about launching pieces on Etsy & has big plans for next year! She would love to host more home parties, where she enjoys the personal connections that come with them.Carol's love for permanent jewelry is rooted in how it makes her feel put together and confident. She wants other moms to feel that way too no matter how hectic life gets. Her advice to other Permanent Jewelry owners? Find something that sets you apart and collaborate with other small businesses in your town!Tune in to hear Carol’s story, her passion for creating meaningful connections, and her tips for growing a successful permanent jewelry business!Links:Facebook - https://www.facebook.com/profile.php?id=100094681772329&mibextid=LQQJ4d
01:07:0513/08/2024
018: Building Your Brand on Social Media: Tips from Khrysten Hollis

018: Building Your Brand on Social Media: Tips from Khrysten Hollis

In this exciting episode, we sit down with the fabulous Khrysten Hollis, a social media guru, talented photographer, and all-around awesome friend. Khrysten, a busy mom of four and a newly engaged bride-to-be has been rocking the photography world since 2019. She’s here to spill the tea on creating a standout social media presence for your brand, with a special focus on permanent jewelry. Tune in and get ready to elevate your social media game with Khrysten Hollis!Krysten shares the importance of having a good vision for your brand. Keep your photography consistent by working with the same photographer so they can grow with you and get to know your brand intimately. Consistency is key in creating a recognizable and trustworthy brand image.Let's chat about impostor syndrome! Don’t feel pressured to post. Just post it! Have the confidence to share your passion. If you have a love and a vision for something, be confident. Even if it’s just your logo, just get started. The journey of a thousand posts begins with a single click. People follow brands because they connect with the person behind the brand. Show your face! Your followers will continue to follow because they like you, know you, and trust you. Your brand is not just your product or service; it’s you and your process. Whether it’s making handmade jewelry or unpacking orders, let your audience in on the journey. Don’t get caught up in being perfect. Just post it and get out there. Avoid the trap of comparison. Remember, don’t compare your day one to someone else’s day 1000. Focus on your growth and progress over time.Engage with your followers, check your insights to see when your audience is most active, and plan your posts accordingly. Remember, the more you show up and stay consistent, the easier it will get to post. Get uncomfortable, be vulnerable, and make genuine connections with your audience. Happy posting!Here are some fun content ideas to spark your creativity! Unwrapping Chains: Capture the natural light shining through a window while you unwrap chains. Behind-the-Scenes: Show the process of making your jewelry, setting up your workspace, or organizing charms. Feature Posts: Highlight your best-selling chains or products. Weekly Recaps: Create a reel summarizing your week. Testimonials: Share stories and testimonials from your customers about why they love their jewelry stacksLinks Khrysten Hollis on Instagram and TikTok: @khyrstenhollis Goldie Links Society: www.goldielinkssociety.com Instagram: @goldielinkssociety 
59:1206/08/2024
017: Permanent Jewelry Expo Recap & A Big Business Decision!

017: Permanent Jewelry Expo Recap & A Big Business Decision!

In this personal episode, I share my experiences as a first-time vendor and speaker at the Permanent Jewelry Expo (PJX). It was an incredible journey filled with both challenges and triumphs. I have to admit, there were moments when I wanted to call Andy and say, "Just kidding, I don't want to be a speaker!” But I trusted my gut and went for it!Let's catch up and chat about all the struggles and successes from PJX! The day before PJX, I hadn't received some of my shipments, and I was still working on my speech—procrastination at its finest! Despite these and many other hurdles, the energy and passion in the first class I taught were so validating! Speaking about handmade jewelry, something I am very passionate about, was incredibly rewarding. Handmade is where my entrepreneurship journey started, and I loved talking about and teaching how fellow Permanent Jewelry Owners can incorporate handmade into their businesses!I loved getting to meet and mingle with so many like minded PJ Artists! After PJX, I felt a tremendous demand for this membership, so I got to work! I created the glow-up and bangle videos and launched the Goldie Links Society membership! I employ stay-at-home mamas to make these handmade chains, connectors, bangles, and glow-ups. Trying to keep on top of orders, mama makers, training new Goldie Girls, creating courses, all while being a wife and mom was overwhelming to say the least! So much growth is happening, and I’m learning so many valuable lessons along the way!I also share why I decided to let go of franchising my permanent jewelry biz. I love supporting other women and wanted to give them their own creative outlet without having to run everything by me. The membership creates one-on-one help and provides all the tools and resources they need, allowing me more time to build this amazing community of permanent jewelry enthusiasts.Join me as I reflect on this whirlwind experience and the exciting new beginnings that lie ahead!Links:Goldie Links Society: www.goldielinkssociety.comGoldie Links Supplies: www.goldielinkssupplies.comWWW.allthethingspermanentjewelry.comInstagram: @goldielinkssociety @goldielinksjewelryFacebook Group - Goldie Links podcast, Supplies + All Things Permanent Jewelry:https://www.facebook.com/groups/521780213540856
47:3906/08/2024
016: Update! PJX, Podcast, Permanent Jewelry Supplies, Membership & Handmade Jewelry Collection!!

016: Update! PJX, Podcast, Permanent Jewelry Supplies, Membership & Handmade Jewelry Collection!!

Hey There, Permanent Jewelry babes!I wanted to give you an update episode on all that is in store for this podcast, the permanent jewelry supplies and so much more that I hope it will bring value to your permanent jewelry biz!  First, let's talk PJX!! Are you attending!?Are you passionate about permanent jewelry? Looking to connect with fellow jewelers and elevate your craft? Then mark your calendar because the Permanent Jewelry Expo (PJX) is the event you can't afford to miss! As a vendor and speaker this year, I'm thrilled to share all the incredible opportunities PJX has in store.Sure, you can learn from podcasts, like this one ;), YouTube, and social media, but nothing beats the face-to-face connections at PJX! This is the only event specifically tailored to permanent jewelry, offering priceless connections that will propel your business forward.I'm excited to teach a hands-on class on beaded bracelets, drawing from my 15+ years of jewelry-making experience. We'll dive into creating bangles, making connectors, and metal stamping. This is your chance to experiment and find what excites you!In another class, we'll focus on community over competition! Learn how to leverage competition to your advantage and invest in yourself for long-term success. Connection never goes out of style, and it keeps your clients coming back for more!!I am a vendor as well and will be bringing all of my handmade goodies including gemstone chains, metal beaded chains, connectors, stretchy bracelets, and even a vessel to house an auto-darkening lens for your stylist! Plus, there will be plenty of giveaways!Last but not least, I am launching Goldie Links Society, a special membership with weekly Monday Motivation calls, monthly expert calls, new monthly training (like how to scale on Google and wire wrapping 101), photos, videos, and a 10% discount on Goldie Links Supplies, P.S. The founders' rate is a steal!Even if you're at the top of your game, there's always more to learn. PJX is the perfect opportunity to invest in yourself and your business. Don't miss out on gaining new insights, refining your skills, and connecting with like-minded professionalsJoin me at PJX for an experience full of growth, learning, and inspiration. I can't wait to see you there!goldie-links.comGoldie Links Society MembershipBeaded Bracelets Handmade Permanent Jewelry Supplies Goldie Links Society Membership Waiting List email: [email protected] @goldielinkssociety
31:0918/05/2024
015: A Journey Of Energy, Connection, And Success In Real Estate & How You Can Scale Your Permanent Jewelry Biz - Ashley Walker

015: A Journey Of Energy, Connection, And Success In Real Estate & How You Can Scale Your Permanent Jewelry Biz - Ashley Walker

Ashley Walker isn't just a top-tier real estate agent in Franklin, TN—she's a dynamic mom of two boys who proves that with the right energy and focus, you can completely transform your career. I had the pleasure of meeting Ashley at a retreat, and let me tell you, her story is nothing short of inspiring and fun!Ashley attended the retreat expecting to learn some new business strategies to scale her biz. But instead of just the typical business tips, she discovered something even more valuable: the importance of rejuvenating her mind and body. For Ashley, "energy is everything." Prioritizing her well-being became her secret weapon. This mindset shift was crucial, turning her spiritual journey into a thriving real estate business.In the fast-paced world of real estate, genuine connections are the secret sauce to success. Ashley immersed herself in the retreat’s positive vibes, leading to significant personal and business growth. By being open and authentic, she attracts clients who resonate with her energy and valuesPost-retreat, Ashley zeroed in on Instagram, not just growing her business but also developing a digital product for fellow real estate agents. She whipped up a comprehensive course and launched it within weeks! This not only diversified her income but also positioned her as an industry expert. By posting exclusively about homes in Franklin, she trained the algorithm to recognize her niche. And guess what? It worked! Her online presence skyrocketed going from 1,500 to almost 45,000 in just over a year. Trusting her gut and honing in on her target audience were total game-changers. She trains the algorithm by consistently mentioning her city, using specific reels, and highlighting details in her captions and videos. Balancing reels to attract new eyes with static posts to engage followers.Ashley’s journey teaches us that staying true to yourself, having supportive people in your corner, and persistently showing up are crucial for long-term success! Ashley Walker’s journey is a testament to the power of energy, focus, and authenticity in building a successful real estate career. So, what does your gut say? Are you ready to transform your permanent jewelry business?Instagram: @heyashleywalkerHow to train your algorithm: https://stan.store/heyashleywalker/p/get-my-train-your-algorithm-guide-today
45:1617/05/2024
014: From Connections To Expansion: Katsch Boutique Owner, Amy DeFauw's Blueprint To Business Boom!

014: From Connections To Expansion: Katsch Boutique Owner, Amy DeFauw's Blueprint To Business Boom!

Step into the world of entrepreneurship with Amy DeFauw, the passionate owner of Katsch Boutique, as she shares her inspiring story from corporate life to boutique success! Amy’s journey from corporate confines to owning 3 bustling storefronts and a global e-commerce platform is nothing short of remarkable. And that’s not all - she’s about to launch her own coaching services adding another layer to her entrepreneurial empire!Learn the secrets of when to scale your permanent jewelry business, pricing inventory, navigating challenges, and staying true to your “why” in this ever-evolving world of retail, whether you are a boutique owner yourself, or a permanent jewel artist, this episode is your ultimate guide to business growth and success!Amy’s dedication to customer service and connection sets the tone for her boutique’s success, fueled by savvy social media strategies and email marketing campaigns. Discover the power of community over competition as Amy emphasizes the importance of supporting fellow entrepreneurs and creating meaningful relationships with customers. From scoring a permanent jewelry pop-up in a boutique to mastering the art of financial savvy, Amy’s insights are a goldmine for aspiring entrepreneurs.Join us as we dive into the key to financial success, the importance of self-investment through masterminds and retreats, and the journey of breaking free from comfort zones. Get ready to be inspired, empowered, and equipped to turn your dreams into reality!Coaching Instagram: @retailmaththerapy Instagram: @Shop.Katsch Katsch Boutique
48:1415/03/2024
013: From Google to Growth: Angelique’s Journey With Peach Lane Permanent Jewelry

013: From Google to Growth: Angelique’s Journey With Peach Lane Permanent Jewelry

Join us for an inspiring episode as we chat with Angelique the owner of Peach Lane Permanent Jewelry as we talk about her remarkable journey from ground zero to success using the power of Google. With minimal social media presence, Angelique shares how she navigated the challenges of growing her permanent jewelry business driven by her love of meaningful moments and bonding experiences that permanent jewelry creates.Despite facing setbacks from numerous boutiques for permanent jewelry pop-ups, Angelique persisted and soon opened a cozy nook inside a bustling co-working space. Now, teaching at PJX again this year, she imparts invaluable lessons on leveraging Google to attract customers and hiring your first employees. We chat about the secrets to optimizing your Google profile for maximum visibility, from updating your photos to SEO tactics and simplifying processes to charm and captivate your audience.So whether you are a budding entrepreneur or a seasoned business owner, tune in to learn how to harness the power of Google to take your percent jewelry business to new tights!Angelique FernlundPJX Tickets
47:1612/03/2024
012: Cultivating A Customer Obsession: The Art Of Building An Irresistible Brand With Kerrie Fitzgerald

012: Cultivating A Customer Obsession: The Art Of Building An Irresistible Brand With Kerrie Fitzgerald

Get ready to uncover the secrets of building a cult-like following in today’s episode featuring the one and only Kerrie Fitzgerald!Join us as we explore the art of creating irresistible products and unbreakable customer loyalty that will have your audience hooked!From the moment of igniting that initial spark of excitement to sealing the deal and beyond, Kerrie shares tips on crafting experiences that keep your customers obsessed with your brand. Discover the keys to creating deep connections, delivering exceptional customer service, and nurturing an unbreakable bond that keeps them coming back time and time again.Kerrie shares a whole arsenal of tricks waiting to be unleashed! From product packaging, email automation, loyalty programs, and social media tips that will keep your customers engaged. Plus, get ready to unleash the power of storytelling to infuse your brand with purpose and meaning that goes far beyond the products themselves as well as the importance of having a strong online presence through websites, blogs, and newsletters to attract and retain customers.So whether you're just starting out or looking to take your business to the next level, tune in to uncover the secrets of creating a cult-like brand that leaves a lasting impression! Kerriefittzgerald.com Kerrie's Book - "Customer Obsession" Instagram: Kerrie.a.fitzgerald  Podcast: Ecommerce Society Podcast Keyword Search - Ubersuggests.com Referral Program: Smile.io 
01:23:2708/03/2024
011: Capturing Moments To Creating Connections: Michelle’s Permanent Jewelry Journey With Bonded

011: Capturing Moments To Creating Connections: Michelle’s Permanent Jewelry Journey With Bonded

Join us in today's episode as we chat with Michelle with Bonded Permanent Jewelry behind the lens of photography to the world of permanent jewelry. With a background in photography spanning 12 years, Michelle initially found her passion through capturing moments until a serendipitous opportunity led to a new path in the permanent jewelry industry.Driven by her passion for creating lasting connections, Michelle decided to fully immerse herself in the world of ferment jewelry with Bonded. Embracing their franchise model allows her to focus on delivering exceptional client experiences while ensuring the highest quality products.From her in a home studio to pop-up events, Michelle jumped into the world of permanent jewelry, offering freebies and discounts to test the waters before diving all in. Fast forward to today and Bonded Charlotte is rocking a brick-and-mortar spot complete with retail goodies and a cozy little bookshop. With her team of four and a commitment to making every client feel special, Bonded proves that competition is overrated. It's all about creating an unforgettable experience that keeps them coming back for more!Michelle serves as a testament to the transformative power of passion, preservation, and savvy marketing. Tune in to discover valuable insights on scaling your business, harnessing the power of social media, and daring to step out of your comfort zone to achieve greatness!Instagram: @bonded.charlotte BondedCharlotte.com
01:00:4105/03/2024
010: Paws & Purpose: How Attending Business Retreats, Getting Out Of Your Comfort Zone + Choosing Authenticity Skyrocketed Natali's Breeding Business

010: Paws & Purpose: How Attending Business Retreats, Getting Out Of Your Comfort Zone + Choosing Authenticity Skyrocketed Natali's Breeding Business

Join us for a heartwarming conversation with Natali, founder of Freckle Paw Family, as she shares her journey of raising, training, and matchmaking adorable puppies, spreading joy to loving families for over six years!In this episode, Natali shares her life-changing retreat experience where she found a connection amidst a sea of fellow entrepreneurs. Inspired by her newfound tribe, Natali gained clarity on her mission and will soon be offering courses to help others navigate the same path. Discover how Natali's journey parallels the importance of connection in both the puppy-raising and permanent jewelry industries. From adorable puppy pics to embracing authenticity on social media, she shares tips for nurturing meaningful connections with clients.Join us as Natali reveals the power of stepping out of your comfort zone, finding your why, and going beyond the edge to create a fulfilling and successful business. Tune in for positive insights on growing your social media presence, practicing self-care, and wagging your way to success while staying true to yourself.Don’t miss this episode filled with puppy love, purpose, and practical advice for entrepreneurs everywhere!Instagram @frecklepawfamilywww.frecklepawfamily.com
39:3001/03/2024
009: Empowering Entrepreneurs- Laying A Strong Foundation & Gaining Clarity Is Key For Success With Michelle From Bonded Permanent Jewelry

009: Empowering Entrepreneurs- Laying A Strong Foundation & Gaining Clarity Is Key For Success With Michelle From Bonded Permanent Jewelry

Join us for an inspiring chat with Michelle Alyse Taylor from Bonded Permanent Jewelry as she takes a leap into coaching! A serial entrepreneur, Michelle shares her journey from capturing moments through the lens of photography to crafting timeless pieces of permanent jewelry, Michelle has now set her sights on empowering women in relationships to discover their inner strength and wholeness.In this episode, get ready to be inspired as Michelle shares her journey through entrepreneurship. From embracing self-belief to delving deep into the why of her business, she reveals how personal growth and introspection have been the cornerstones of her success. Through her coaching, her focus is healing oneself first, and entrepreneurship is more than just making money, what kind of mark do you want to leave in this world?Join us as Michelle dishes out advice on trusting your instincts, staying curious, and infusing every aspect of your business with authenticity and passion. Discover how mindset can not only transform connections within the permanent jewelry industry but can also ship the way entrepreneurs show up for their clients.Tune in to part one of this enlightening conversation!Instagram: Permanent Jewelry @bonded.charlotteCoaching - @michellealysetaylor 
01:06:5827/02/2024
008: From Sparkles to Signs: Crafting Custom Solutions For Permanent Jewelry With Amelia From Timber & Tide

008: From Sparkles to Signs: Crafting Custom Solutions For Permanent Jewelry With Amelia From Timber & Tide

In today's episode, we are talking with Amelia from Timber and Tide as she shares her journey of creativity and entrepreneurship. From crafting custom sign displays to balancing motherhood, Amelia opens up about her diverse ventures.Amelia’s journey took a turn in the swing of 2023 when she decided to venture into the permanent jewelry world. While her initial brick-and-mortar store didn’t bring the expected results, Amelia learned valuable lessons along the way which helped lead her to where she is today! Combining her two passions, design, and permanent jewelry, she found her niche within timber and tide with her rapid growth and success. By honing in on her customization and branding, she creates displays that truly stand out!We dive into the significance of branding, signage, and merchandising in the permanent jewelry industry and how attention to detail and a genuine passion can elevate your brand and set you apart!Amelia will be an official sponsor at PJX where you can view some of her displays and place orders! Tune in for valuable tips on creating standout designs and maximizing your business’s potential in the permanent jewelry market!Social Media: @timberandtidedesignsWebsite: timberandtidedesigns.com Etsy (Marketing): All Things Permanent Jewelry Charm/Connector Display: https://timberandtidedesigns.com/product/tall-acrylic-display-for-charms-or-stud-earrings/PJX tickets - https://sunstone.regfox.com/pj-expo-2024
01:44:0823/02/2024
007: From Goldie Girl To Go-Getter - Madison’s Journey To Success

007: From Goldie Girl To Go-Getter - Madison’s Journey To Success

In today's episode, Madison takes us on her exhilarating journey as a Goldie Girl (franchise owner of Goldie Links), delving into the world of permanent jewelry and its boundless creative potential. Over just six weeks, she has fearlessly pursued new ideas, embraced personal growth, and forged meaningful connections. Join us as we dive into Madison’s money-driven mindset and how it shapes her decisions, especially in providing for her family. With an unwavering determination to overcome the fear of failure, Madison’s go-getter spirit knows no bounds as she sets her sights on achieving a remarkable $120K year. Like what?!? By anchoring her pursuits in the “why” behind her venture, Madison has triumphed over obstacles and is poised for limitless success. Tune in to discover her savvy marketing strategies and unstoppable attitude, including leveraging social media platforms like Marketplace and engaging with local mom groups.
37:1720/02/2024
006: Sunstone Spotlight - Unveiling The PJX Revolution With Andy Jensen

006: Sunstone Spotlight - Unveiling The PJX Revolution With Andy Jensen

In todays episode, we had the pleasure of chatting with Andy Jensen, the Marketing Director of Sunstone. Andy spilled the beans on the latest and greatest updates about PJX and how Sunstone is serving the PJ community. Sunstone prides itself on producing everything in the US, ensuring quality and supporting local manufacturing, and providing PJ artist with welders that are like a match made in heaven!Explore the exciting updates about PJX 2024, the ultimate hub for education, networking, and supply chain suppliers, as Andy reveals longer classes and an expanded supplier network! By building relationships and making connections within the industry, Sunstone aims to support PJ professionals in their endeavors. Andy tells us all about the new permanent jewelry directory powered by Sunstone to help assist PJ Artis gain visibility. Plus, get an exclusive insight into the game-changing budget friendly Zapp and Zapp Plus welders. Looking ahead, PJX has exciting announcements lined up, including new product launches expected before the event in early spring! Sunstone’s commitment to investing in the PJ community shines through their intentions and dedication to advancing the industry. This is an episode you won’t want to miss!Website: www.sunstonewelders.com Instagram: @sunstonepj  Sunstone directory sign up link: www.permanentjewelrydirectory.com PJX room block - https://book.passkey.com/gt/219505732?gtid=59c39f83b9d8e9748c9f23001f4e81daPJX tickets - https://sunstone.regfox.com/pj-expo-2024
34:2814/02/2024
005: Unapologetically Bold: Embracing Your Unique Style with Candace from Permanently Punchy

005: Unapologetically Bold: Embracing Your Unique Style with Candace from Permanently Punchy

With her “Ranch Style” branding, Candice from Permanently Punchy encourages fellow permanent jewelry artists to be bold and confident in their approach. She’s not afraid to take risks in her business. She is continuously learning and growing within the permanent jewelry industry. From offering cow print candles to learning how to solder - she is truly sticking to her unique style and staying ahead of the trends! Success comes to those who are willing to put in the effort and fully commit to their endeavors. Her playful mantra of “be as obnoxious as you can in your style” is her way of encouraging individuals to embrace their uniqueness and express themselves boldly and unapologetically. She truly has fun with her personal style! Tune in as we talk with Candace about valuable insights that will inspire all permanent jewelry artist to embrace their unique style, take risks, learn from failures, and exude confidence in their permanent jewelry journey.Instagram: @permanently_punchy
53:4914/02/2024
004: To Waiver Or Not To Waiver…Making Legal Fun!

004: To Waiver Or Not To Waiver…Making Legal Fun!

Alyssa is the face behind LegalDoer - She has a passion for helping small businesses in all their legal needs while making legal fun, easy to understand, and accessible! In this episode we dive into all things, contracts, LLC's vs Sole Proprietorship, to waiver or not to waiver? Do I need a trademark? What are the laws surrounding permanent jewelry on minors? And the importance of insurance, waivers, and LLC’s and how the 3 work together to protect you and your business. This is an episode you won’t want to miss!LegalDoer Website: www.legaldoer.comInstagram: @legaldoer Permanent Jewelry Waiver: https://www.legaldoer.com/store/p/permanent-jewelry-waiver-media-release-templates?aff=176LegalDoer Mimi Course: https://legaldoer.thinkific.com/courses/business-legal-essentials-mini-courseLegalDoer Templates: https://www.legaldoer.com/storeHow to Start an LLC in All 50 States: https://www.collective.com/guides/how-to-start-an-llc-for-all-50-stateWaiver Platforms: Smartwaiver : www.smartwaiver.comClever Waiver: www.cleverwaiver.com Waiver Forever: www.waiverforever.com Waiver Sign: www.waiversign.com 
01:04:3914/02/2024
003: Going All In! - The Journey Of A Goldie Girl

003: Going All In! - The Journey Of A Goldie Girl

In this podcast episode, you’ll get to hear from Ashleigh, the first Goldie girl, as she shares her exciting insights and experiences in the permanent jewelry industry. As a seasoned Goldie Girl (franchise owner of Goldie Links) for over a year, she reflects on her growth and learning journey, attributing much of her success to the invaluable guidance and mentorship provided by Goldie Links. Ashleigh never thought she would have had the courage to embark on this journey alone, but with the support of Goldie Links, she found the confidence to take that exciting first step. She emphasizes the delightful correlation between time, effort, and success, highlighting the importance of confidence and taking that exciting first step. She has made wonderful connections through Goldie Links, which have opened doors for her, including her venture into starting her own boutique, and diving into the world of SEO. Ashleigh’s story as a Goldie Girl serves as an inspiring testament to the power of dedication, mentorship, confidence, and networking in achieving success in the permanent jewelry community.Instagram: goldielinkssociety
29:3914/02/2024
002: Is Permanent Jewelry Right For You?

002: Is Permanent Jewelry Right For You?

In todays episode, we are diving into what I personally think are the 3 questions anyone looking to start a permanent jewelry biz should be asking themselves.Lets unravel the misconception that you must be obsessed with permanent jewelry to succeed and to start a permanent jewelry business.Then, we are moving beyond the bling to explore the magic behind what it means to form a genuine connection with your clients. Its not just about making them look incredible, but making them feel incredible too!And lastly, time. Whether you are starting out your permanent jewelry business as a side hustle, or a full time gig, we’ve got the scoop on everything you need to know regarding time management! All things from building your support system to mastering the art of social media.Join us as we uncover the beauty, the connection, and the time strategies essential for thriving in the PJ world to uncover if permanent jewelry is the right fit for you!Instagram: goldielinkssociety
24:4214/02/2024
001: The Voice Behind The Mic - My Journey To Creating A Permanent Jewelry Franchise, Supply Business & Permanent Jewelry Membership

001: The Voice Behind The Mic - My Journey To Creating A Permanent Jewelry Franchise, Supply Business & Permanent Jewelry Membership

In this first episode, I share with you my journey into entrepreneurship. Going from a young girl with lots of passion but no clear vision, to graduating from massage school in my Michigan hometown, moving to Las Vegas with a career in Massage Therapy and finding jewelry design, then moving to Colorado, and how one decision to open a boutique space with a friend totally turned my life around! I share my ups and downs inside my first few years into business as a boutique owner. Going into this entrepreneur life not knowing a single thing about business that led me to being very close to closing my business all together.  But I took a leap and joined business masterminds, retreats and conferences which led to not only gaining extreme knowledge about business in general but the most important thing - clarity in my “why” and what I wanted my life and business to look like.That knowledge and clarity led me to permanent jewelry and offering this amazing business opportunity to other women to support them in growing a strong, sustainable and elevated permanent jewelry business!In addition to that, knowing what I lacked at the start of my business journey I created the Goldie Links Society - a membership for permanent jewelers - offering a coach, social media expert, mastermind, photographer and supply resource all wrapped into one to help you elevate your permanent jewelry business. Lastly, one of the reasons I am OBSESSED with permanent jewelry is the customization. I use my 15+ years of jewelry making experience to create gemstone and mixed metal chains and connectors that is available to the permanent jewelry community. This business journey is amazing but at times, not easy. This is why I created this podcast to share, support and make this journey as fun as possible. I believe anything is possible with the right support, knowledge and passion! Instagram: @goldielinkssociety
01:08:3714/02/2024