After earning his Mechanical Engineering degree, working for two Fortune 100 companies in business development, starting a Green Building Design Firm from scratch and selling it, Patty decided to try his hand in the fitness industry. Patterson was a true pioneer in the early years of Crossfit - so early that when in Vancouver, Glassman slept in Patty’s bed and Patty took the couch. Greg was Patty's mentor from 2004-2011 and has dedicated his life to professionalizing the fitness industry so coaches and owners can make the same living as engineers. Patty is the CEO of The Madlab Group and the owner of the Madlab School of Fitness in Vancouver, BC. The school has a strong staff of professional coaches (3 have been there for over 12 years) and a great gm. The place runs itself so he spends his days working with gym owners and coaches around the world and tormenting his staff at MLG with his endless rants...

Mike Kesthely has been involved in athletics his entire life, ranging from years playing box lacrosse, martial arts, rock climbing, mountain biking and CrossFit. He has worked as a Firefighter/Paramedic, for the Lethbridge Fire Department since 2000, and is the past Health & Fitness Coordinator for the department. His passion now lies in nutrition and functional lab analysis, and improving client performance, health, and longevity through dietary augmentation.  He is the CEO/Founder of Nova3 Labs that offers nutrition coaching and high-end supplements. Current Certifications/Education Includes: Former lead instructor for the OPT CCP Nutrition Level 1 in Scottsdale, AZ, at the International Center for Fitness, 2011-2014 Former trainer with Crossfit®️ Lethbridge Optimum Performance Training Certified Coaching Program Nutrition, Level-1, under James Fitzgerald and Mat Lalonde, PhD Functional Diagnostic Nutrition Practitioner Precision Nutrition certified (Sport & Exercise Nutrition) through Dr. John Berardi Crossfit®️ Nutrition certified under Robb Wolf Crossfit®️ Trainer, Level-1 certified Functional Movement Screen under Tim Takahashi, M.Kin., CAT(C), CEP, CK, CSS

Pixel Mobb formed in 2007 to continually push the limits of creativity in the fitness, combat sport, and entertainment arena. Chris Perilli and Pixel Mobb operate outside of the comfort zone, intentionally disregarding the rules. A tenacious creative team delivering raw emotional video. Some of Pixel Mobb's clientele - DeFranco Training Systems, Wu-Tang Clan, Tim Ferris, Diesel Strength and Conditioning, Force Fitness, Ghostface Killah, Athletes Acceleration, Krank Athletics, Krav Maga Alliance, Alan Belcher, Fatman Scoop, Shanda Freeman, Serge Devant, Fallout Shelter Productions.

Matt Walrath is the owner of Beyond Macros nutrition coaching, a company that helps clients get leaner, stronger, and perform better through sustainable habit changes rather than restrictive dieting. Beyond Macros provides both 1-on-1 and Group nutrition coaching, and recently released its first digital product. Matt has used a combination of SEO and email marketing to build a business model that allows him to travel the world and work from anywhere. In the last year, he's been across the US, Indonesia, Australia, Hawaii, Costa Rica and Brazil.

Vito La Fata considers himself the NO BS business and marketing educator, personal brand coach, and certified high-performance trainer to the wellness and fitness professional who is looking to know how to grow a brand online so they can achieve success and income above the norms of the industry on a consistent basis. He’s the owner of Fitness Profit Systems and The Fitnesspreneur’s Life, co-creator of The Visionary Planner, and founder of Hard Chargers United, a Beachbody Coaching Team with over 5,000 online fitness coaches. His mission is to help the industry live with more of the 5 freedoms- financial, location, people, time and purpose freedom. For free gifts go to www.vitolafata.com or email [email protected]

Have you ever seen trainers wiping down equipment at your gym? Between clients, they’re cleaning the treadmills, resetting the weights, and mopping the floor? That used to be me, hustling every minute of the day. I went from cleaning equipment and training to owning one of the most successful gyms in the nation. And on this journey, I always chose science over mainstream deceptions, gimmicks, and quick-fixes in the fitness world. After starting at the bottom of the fitness world, I’ve devoted myself to continue developing my expertise over the last 20 years and I now hold a multitude of Goal-Oriented Specializations. And people love my passion for cutting through detrimental myths by implementing simplicity, specificity, progressions, and my dedication to NO BULL in my fitness programs. I became a bestselling author with a powerful chapter exposing fitness myths in “The Wellness Code: Your Ultimate Guide to Health, Fitness and Nutrition,” which features other Celebrity Experts in the Fitness industry sharing their insights on healthy living. I was published in Women’s Fitness Magazine (the international UK and Ireland) as a Fitness Elite GameChanger, along with 12 fitness books just for women. Plus, you may have seen me discussing health and wellness on CBS, NBC, ABC and Fox affiliates on the John Spencer Ellis show. You should know that I’m more than a gym jock – I’m a fitness science nerd. I have read countless books and attended hundreds of trainings about health, anatomy, nutrition, and exercises. I have dozens of certifications and specializations, which means you get all of that knowledge focused on your specific goals. I can curate exercises and nutrition advice for your specific body, age, and history. And I work my ass off for you because I can see the long vision of your potential. So if you’re ready to work hard, I’m the person who can push you to finally get results.

Mark Fisher is an in-demand international speaker, consultant, and entrepreneur. His core expertise is helping business owners achieve financial success and personal freedom through community building, leadership development, and creating healthy organizational cultures. He's also excellent at playing with puppies. Mark and his “non-sexual life partner” Michael created Business for Unicorns in 2016 and have since worked with clients like Sony Music, Sylvan Learning, and the ACLU, as well as many of the leading fitness studios across the US and UK. They are also proud alumni speakers of TEDx Broadway. In addition to their consulting and teaching through Business for Unicorns, Mark and Michael also co-founded Mark Fisher Fitness, one of the most successful gyms in the history of the fitness industry. MFF has two physical locations in Manhattan and was recognized as #312 on the 2015 Inc. 500 fastest growing companies in America, as well as one of Men's Health's "Top 20 Gyms in America." With a reputation as the fitness home of choice for the Broadway community, Mark and MFF have been featured in Forbes, the NY Times, the NY Post, the Huffington Post, and the Wall St. Journal, among others. MFF has made waves in the fitness industry for it’s unprecedented growth, industry-leading results, and unique approach to culture. Living their mantra of “ridiculous humans, serious fitness,” MFF provides progressive training and nutrition protocols in a delivery system of subversive humor, fantastical imagery, and outrageous antics. They also inexplicably talk about unicorns, call their clients Ninjas, and treat fun, community, and personal growth as core values. During the past several years, MFF has raised over $200,000 for various charities including Broadway Cares/ Equity Fights AIDS and co-producing a concert fundraiser with the Broadway company of Wicked benefiting those affected by Hurricane Sandy. Mark is also a proud co-founder of The Uprising NYC, an innovative non-profit devoted to empowering people to embrace their inner superhero. Mark has a BFA from Syracuse University, is a former professional actor, and has spent several years serving on the Advisory Board for NY City Center’s Off-Center. He is also a proud member of the Entrepreneur's Organization.

Lisa Berman is a graduate of the California College of Physical Arts, a Licensed Massage Therapist and maintains an active professional affiliation with the American Massage Therapy Association. She is also a Certified Personal Trainer through the American Council on Exercise and is a Certified Pilates Instructor thru the BASI Pilates Academy where she began her study with the CTTC course in 1996, through the Master Course, and was selected as an honored Torch Mentee, all under the direct instruction of her world-renowned Master Pilates Instructor, Rael Iscowitz. The latest addition to Lisa's toolbox is her study with ZHealth where she has completed The Essentials of Elite Performance, R Phase- Movement Re-education Specialist, I-Phase- Movement Integration Specialist, S Phase- Movement Performance Specialist, T Phase- Exercise Therapy Specialist & will continue her study of the neurology of movement and pain free living. She has engaged in tens of thousands of private training & hands-on bodywork sessions over the past decades... loving her "time in the trenches"... guiding clients from all walks of life to live healthier, happier & more empowered by knowing what to do for their own mind, body, and spirit. She has lead teams of Trainers, Pilates Instructors and Massage Therapists to million dollar performance, writes for various publications, speaks to groups encouraging a wellness approach to exercise and life, & continues to work with her own clientele at Studio 333 FIT, in Corona Del Mar, California.

Theresa is the founder of For Time Design and has more than 14 years of communications, design and development experience and loves to make her clients’ visions come to life. She has a Bachelor of Arts degree in communication studies and a certificate in graphic and web design from Boston University’s Center for Digital Imaging Arts. Theresa's talents can bring your vision to life so you can go about running your business and doing what you do best. She works in the Adobe Creative Suite, WordPress, and Drupal and enjoys helping organizations and businesses find the best solutions for their technical and communication needs. Due to her experience as a former CrossFit gym owner and her technical and design background, she's found a new specialty in helping other gym owners put their best foot forward in their online presence.

Utilizing my degree in Chemistry, a history in healthcare, and a lifelong love of athletics, I've had the opportunity to work with top performers in a variety of industries such as the University of Michigan, Cleveland Clinic, and the Chicago Cubs to provide the latest in cutting-edge body composition technology. I am now helping forward-thinking gym owners to implement that very same technology to add value to their member experience, assist coaches in customization of programming, and create additional revenue streams to improve upon the value and quality of the fitness journey.  John is now a Regional Sales Director for InBody USA.

Co-founder of The Brand X Method™ with wife, Mikki Martin. Nearly 40 years of coaching experience Co-owner of The Brand X Method™ – The Lab in Ramona, California TBXM™ Director of Youth Training TBXM™ certification staff Lead Trainer Co-founder of original CrossFit Kids* program Co-creator of original CrossFit Kids* course, 2008 CrossFit Kids training staff, 2008-2014 Director of Youth Training, CrossFit*, 2011-2014 Named official CrossFit* Coach by CrossFit founder Greg Glassman, 2006 CrossFit* trainer, levels 1-3, 2003-2014 CrossFit* Games Southern California Regional Head Judge, 2009-2011 Creator of CrossFit* Strength Bias Program USAW Club Coach USAW Sports Conditioning Coach 5th-degree Kenpo karate black belt, earning the title of sifu KMNTC-certified Krav Maga instructor USA Powerlifting California state record holder Collegiate water polo player * Jeff Martin is no longer associated with CrossFit Inc. and CrossFit Kids

Cody was a New Zealand rugby player who was on track to become a professional rugby player. After multiple devastating injuries, he embraced this “flame” and found a new purpose pursuing fitness in a country he never imagined he would find himself. Inspired by this new direction, he started off by gathering groups of people on the weekends and collecting 5,000KRW ($5) notes in plastic bags, which lead to opening a functional fitness facility. Through this successful business, he partnered with Reebok to help launch CrossFit in Korea. After several successful years of doing this, he helped to launch the Be More Human project with Reebok which seeks to change the culture of fitness of Korea. It's his unique experience in these areas along with years of coaching 1000's of people and launching successful fitness enterprises, that he is able to be here to share his gifts and passion with you. With over 12 years of experience working in the industry, Cody has a real passion for helping people achieve and succeed no matter who they are and what they do.

As a lifelong fitness enthusiast, CEO Mark A. Samuel had seen one too many of his gym-mates walking around with shapeless, simple, and uninspired bags. He pondered this. He knew these same intense, stylish, and successful people wouldn't settle for a pair of cheap shoes, an ill-fitting suit, a flabby body. So why not set the same exacting standards for a bag? Yet no high-end company that focused solely on fitness bags existed. In 2011, he put his extensive entrepreneurial experience to work and created Fitmark. Like a fine suit, Fitmark is an instant expression of who you are and what you believe: the mark of a fitness enthusiast.

For nearly a decade, Debbie Lichter has been working with women worldwide who struggle with their relationship with food, their bodies and themselves. As a health & fitness expert with 20 years experience, a women’s empowerment leader and a recovered food addict, Debbie has conducted over 200 workshops, trainings and classes on healing, empowerment, and addiction, and has cracked the code to getting free from food addiction in 6 months or less. Her big impact is in her ability to help the food issue just fall away, so you can be more present in your life, have more confidence and help more people. To schedule a 1:1 freedom from food addiction clarity call click here. For press inquiries or speaking engagements, contact [email protected].

Chandler is a leader in the marketing, business and entrepreneurship landscape and charges forward with strategies well before they are adopted by the masses. Chandler builds brands and understands a customer-centric relationship model in today's business landscape. He works with high-level brands and over 200 unique companies to identify and define the ideal pipeline for their sales and marketing and to truly understand the customer, their needs and wants. Chandler built StoneAgeFuel his first fitness business to be highly profitable and went on to be a key player in building the brand of the MadLab Business Group. In addition to that Chandler owns a large scale relationship focused media agency devoted to helping other businesses define and identify their brand story and to tell that story in a way to connects with the consumer and to ensure that the right team is trained and in place to do the job.

Darrel's athletic background began when he was a young kid on the soccer field. After unsuccessfully progressing in the sport, he decided to move onto a vast array of different sports, but primarily succeeding in track & field. After completion of his career in T+F, he went on to enlist in the military and, while on duty overseas, found CrossFit. From there, Darrel got fully immersed in the sport and was invited onto the CrossFit Seminar Staff to educate the future coaches of the sport about the methodology behind it. A few short years later, Darrel opened up a non-profit CrossFit Affiliate, where he prepared the next generation's warfighters and peace-keepers in our nation's Armed Forces. Simultaneously, he is a staff member on Brian + Erin Mackenzie's 'Power Speed Endurance' team - specializing in developing athletes in tactical career fields.

Acea is an international and award-winning fitness educator/presenter who has spent over 20+ years sharing his knowledge and experience. As a Health Educational Specialist he has taught a variety of different modalities to fitness professionals all over the world (TRX® Suspension Training, Dance with Zumba Fitness, Sports Specific Training with Plyo Power®). Currently, Acea is a Senior Education Course Instructor for TRX®, Founder & Creator of Plyo Power® and Exercise Physiologist for the US Government. There were two major "Aha moments" in my life. #1: Remain a student of your craft forever... No one knows it all. #2: When you do improve yourself with educational courses, seminars, conferences, training, etc... Make sure that (from time to time) you are stepping out of your comfort zone with what you experience within this incredibly wonderful and diverse industry that we are blessed to call our profession. If you are a die-hard Cross-fitter, then go take a Yoga weekend retreat, if you are a Yogi then sign up for a TRX functional training course, if you live and breath Kettlebells then take Zumba's Basic 1 Training. Step out of your comfort zone and face something that scares you and then nothing will be uncomfortable... You will be fearless. I've learned to use a gracious, knowledgeable, entertaining, systematic and clear approach when presenting health education. My goal is to provide safe, fun and simple ways to improve everyday movement so that we can live life to the fullest.

Mike, an Exercise Physiologist from Boston, has been obsessed with human fitness since seeing Conan the Barbarian when he was 13 years old. After years of learning and implementing fitness into his own life, he shared that passion for 20+ years thousands of his clients in the heart of Boston. Upon meeting his business partner J.T. Barnett in 2004, they decided to join J.T.’s passion for technology and Mike’s passion for fitness by dedicated their life's work to the advancement of fitness technology designed to accelerate the advent of humans taking control of their health. The fact the humanity is becoming even sicker. Health care systems, in general, are failing society and 9 out of 10 trainers fail due to not having the necessary tools to succeed, Mike and JT have developed BodyEvolver, an online platform system which serves as a foundation to share knowledge, simplify communication and understanding of a client's state with unique and customized tools to predict and track results. BodyEvolver is now being used at research facilities, health and fitness rehab units, colleges (as part of the student curriculum), as well as by weight loss clinics, health clubs, studios, online coaches and personal trainers from around the world. The system was designed to educate, inspire and motivate action towards improving human health across the spectrum of humanity in the spirit of conscious living.

Justin is recognized worldwide as a thought leader who challenges the status quo for the fitness industry. He’s a highly sought after speaker because he shares practical ideas from outside the industry that can be implemented immediately. He has spoken to over 177,500 people, delivering over 314 presentations over 18 years in 19 countries. He also has a weekly Facebook Live show called #JTInTheRaw that has been viewed over 40,000 times.  Justin’s company Active Management is a one of a kind business coaching business. They provide an online membership for anyone in the world that is full of resources to make life easier as a business owner: Templates and social media tiles make marketing easier. Professional development videos make your office a classroom. Management briefing that gives you a blueprint to leading your Teams. And a monthly Q & A session means you have access to one of the most curious minds in the fitness industry. Justin has conducted 180 meetings for the Industry Leaders Roundtable for club owners and personal trainers in Australia, New Zealand and the US. The most unique program for collaborative thinking. And he is also the owner of The Fitness Business Podcast, currently the number 1 podcast on the planet for fitness business owners, managers and people who want to lead in the industry. With over 145 shows and in excess of 180,000 downloads this podcast is making a mark in the International fitness industry. In 2017, he has trained in 73 different fitness business model as a casual visitor to gain the full customer experience – boutiques, big boxes, CrossFit boxes, PT studios. In his podcast interview, he will make you think. When you think and then implement you will stay ahead of the industry curve and grow profitability as his aim is for you to get you #thinkanddodifferent as a fitness business leader. You can connect with him: On Facebook – www.Facebook.com/JustinTamsett On LinkedIn – www.LinkedIn.com/in/JustinTamsett You can connect with his company: Online: www.ActiveMgmt.com.au On Facebook – www.Facebook.com/ActiveManagement On Instagram – www.Instagram.com/activemanagement On Twitter - @JTActiveMgmt You can listen to The Fitness Business Podcast on iTunes, Stitcher or Spotify or at www.FitnessBusinessPodcast.com where you will see the most comprehensive show notes in the business!

Jill Brown is a Los Angeles based Fitness Professional.  With 20+ years of experience in teaching, training and continuing my education, she has transformed thousands of lives through fitness and healthy lifestyle changes. Outside of the gym or studio, she is also a Content Producer, Writer, Director and Consultant for infomercials, fitness products, marketing videos and related media.  Somewhere along the way, she became an “Influencer”  and thanks to her background in journalism and media, she started blogging in 2009.  In front of the camera, she is a Show Host, Fitness Lifestyle Model, and Spokesperson. She moved to L.A. to pursue television and film production work. As her interest in fitness grew, her career goal became finding a way to fuse her two passions – production and fitness.  Jill uses her communication background to educate and motivate people towards a healthier life – one that embraces movement and getting a handle on their nutrition.  She leverages her vast knowledge of fitness, plus the years of media experience, to help products create authentic content with value.

Master trainer Shaun Zetlin has successfully run his own personal training business in New York City for nearly 15 years. Shaun is the author of the acclaimed “Push-up Progression” books series that has been featured from Discovery Channel to Health Magazine. A University of Delaware graduate, he holds a variety of certifications from the National Academy of Sports Medicine (NASM) and the International Sports Sciences Association (ISSA). It’s with these two accredited associations that Shaun became a CEU provider for his course, “Push-up Progression Specialist.” Additionally, his work has been featured in books, magazines, television and radio including: Men’s Fitness, The Huffington Post, Demos Medical Publishing, Fitness Professional Online, Rodale Books, Conde Nast, Livestrong, Stack, and the FX Channel.

Bob Takano is a highly respected weightlifting coach who was inducted into the USA Weightlifting Hall of Fame in 2007 for his contributions to coaching. He has been the coach of four national champions, two national record holders, and 27 top ten nationally ranked lifters. Bob has been on the coaching staffs of 17 U.S. National teams to international competitions, five of those being World Championships. His lifters have competed in seven Olympic Trials with one, Albert Hood, the third American to snatch double bodyweight, earning a berth on the 1984 team. Furthermore, Bob has been a CSCS since 1986, having authored six articles for the NSCA Strength and Conditioning Journal, and served as a member of the editorial board of that journal from 1996 to 2000. He has also co-authored a chapter for the NASM’s Essentials of Sports Performance Training, and a chapter on the Training of Weightlifters for the IOC Sports Medicine Commission’s Encyclopedia of Strength and Power. 20 of the female volleyball players he’s coached have earned Division 1 scholarships. Bob is on the teaching staff for the USAW Weightlifting Coaching Education program and presents his own seminars as well. He has just opened his own gym, Takano Athletics, at 6036 Variel Ave., Woodland Hills, CA 91367. He is available for seminars and is currently running his own coaching internships. He can be contacted at [email protected] or 818-421-3514

Entrepreneur and business leader, Greg Zuffelato loves tackling new challenges. From coaching college basketball, training high school and college athletes, writing a book, launching an online nutrition and weight loss company, or starting a protein bar company, nothing deters him from reaching new goals. When he's told, it's too hard or impossible, that's when it gets exciting. Greg founded Too Busy to Eat, the maker of Busy Bar, less than two years ago and he's quickly built the company, now valued at over $2 million. In addition to being the founder and CEO of Too Busy to Eat, he is the host of The Too Busy to Eat Show, a podcast, and YouTube show focused on helping success-minded people achieve more while maintaining a balanced life. His love for entrepreneurship and developing further as a business leader pushes him to improve each day. He's continually learning how to be more efficient and more productive to achieve his lofty goals. At the same time, he hasn't lost touch with his original passion - nutrition and exercise. His second nutrition book comes out spring of 2018 - The 15 Minute Solution: reclaim your health lose weight, increase your energy, 15 minutes at a time.

Ryan Webber is the owner of CrossFit Eternal, creator of the "Reboot Bootcamp" program, and founder of Bootcamp Blueprint. Ryan began CrossFit after his time at Wingate University where he was an All-Region Tight End and ESPN Academic All-Region while studying Sports Management. During his time in CrossFit, Webber held 2 combine records and was invited to the NPGL Combine in 2015. Ryan has been happily married to his wife Tiffany for 5 years where they have two dogs, Gus and Blitz.

In this episode, I catch up with longtime friend and colleague, Sean Murphy of Boost Lacrosse in Hanover, MA. Sean took the plunge from training the general population into the very specific niche of training lacrosse athletes. His business is thriving. Coach Murph's journey with lacrosse has had many stops including a High School National Championship and the opportunity to play in college. He has always believed that the sport of lacrosse, it's history and the community that surrounds it, is unlike any other sport out there. Throughout his many years coaching high school lacrosse, and his 10+ year career in strength and conditioning, he recognized there was a serious lack of focused training for lacrosse players. No gym truly understood the demands of the game and how players needed to train for it. The goal of starting BOOST was to build the best lacrosse focused facility in the country, combined with top-notch strength and conditioning programming for dedicated players looking to seriously improve their game.

An amazing discussion on contemplating death for a happier life, the shift in women's fitness, and changing the world through teaching the basics. Who is Evie Fatz? Let her tell you: "When we fully understand that each day of our life is yet another step towards our final destiny is when we truly start living rather than merely existing. You could describe my adolescence and early adult years as about as far removed from the preparation of being a leader in health and fitness as imaginable. I did not grow up in a family who consciously valued fitness or nutrition. I ate my way through my childhood at McDonald’s and frozen pizzas. I was, however, loved beyond measure and I always knew that I mattered. Not because of what others told me, but because of the fire I had inside ever since I can remember. I knew I would make a big impact on the world, I just had no idea how. Death became a driving force in my life at age 10 when my father committed suicide. He never knew how worthy he was and never truly knew how to love. This was also something I could always grasp, even from an early age. It was through his death that I gained my first real lesson in living. While death had intimately touched my life as a child, it was with the death of my infant daughter, at age 27, that my entire existence was transformed. Prior to this, I would consider myself as merely “going through the motions” in life. I was creating a demanding career in the financial industry for the sole purpose of having money. I had a marriage I conveniently put on auto-pilot, I surrounded myself with convenient “friends” and was blind to the deeper purpose of my life. I always had this feeling there was so much more to why I was on the earth but I couldn’t seem to find the purpose. Through the death of my daughter, I gained a profound awareness of how fleeting life is and made a decision I would no longer waste a day of my life going through the motions without purpose. I left my job, put work back into my marriage and began creating the family and life I now knew I was meant to create. The mental anguish I was going through during this time was lessened when I pushed my body toward new physical challenges. The better my body felt, the better my mind and spirit. Through fitness, I was creating a deeper existence and I found a need to share this with others. My journey as a leader in health and fitness has been long and winding. All of the so-called mistakes I’ve made in over 40 years of life are really just necessary chapters in my story of finding what it is I was meant to do. I see people in the world around me going through the motions; existing from day to day and not LIVING! We are also living in a time when too many people are spewing “noise” in the nutrition and fitness industry. I will change this! I will bring widespread knowledge back to fitness and nutrition. The starting place to creating fulfillment in life has to start with the body we live in. It has to start with the acknowledgment that you matter! I believe firmly that the body houses the mind and spirit. Helping people take care of their bodies allows me to help them see how much they matter."

Mike graduated with a degree from California State University at Chico, where he earned his Bachelors of Science in Construction Management. After over 5 years of success as an engineer and Project Manager for Rudolph and Sletten, Inc, a few Life Coaching calls with James, founder of OPEX (Formerly OPT), highlighted his true values. Then his vision became clear. It was helping others fulfill their lives through fitness. He found his true passion for health and fitness becoming an OPEX certified coach. In 2013, he transitioned from his engineering role and started coaching athletes all over the world with various levels of fitness. Most notably, coaching CrossFit Games podium athletes Tennil Reed (6th in 2017) and Valerie Voboril (3rd in 2013) Growing up a water polo player and swimmer, fitness has always been an enormous part of Mike’s life. With his engineering background, he utilizes a scientific approach to fitness for proven results. He enjoys being a guinea pig, testing performance variables, pushing health to new extremes and coming up with innovative ways to sustain performance, wellness and longevity with any individual. Mike believes in continuing education and constant learning. He has completed all 5 modules of OPEX CCP Level 1. He spent years training under USAW certification Coach Sean Waxman. Current aspirations in 2013 have him becoming an OPEX Level 2 Coach, Catalyst Athletics certified Weightlifting Coach, obtaining the American Council of Exercise – Functional, Nutrition and Sports Specialist certification and completing his USAW coaching certification.

Today, John lives a life filled with unique experiences, sharing the stage with luminaries and traveling the world.  But, it wasn’t always like that.  He started young. John’s unique business success story started in a 400 sq. ft. studio apartment where he slept on the floor. He had just $2,000. What began as a personal training business has grown into a global multi-million dollar group of corporations providing a variety of educational, consulting and entrepreneurial products and services. John has helped create over 500,000 jobs. FITNESS AND PERSONAL DEVELOPMENT BUSINESS EXPERIENCE: Each week, over one million people enjoy a fitness, coaching and personal development program John developed. His systems are used in the top resorts, spas and fitness centers. John is the CEO of the National Exercise & Sports Trainers Association (NESTA), Personal Trainer Hall of Fame (PFHF), Fitness Hall of Fame (FHOF), Spencer Institute for Life Coaching (SI), International Triathlon Coaching Association (ITCA), and the Mixed Martial Arts Conditioning Association (MMACA). John created Adventure Boot Camp. He also co-created Intense Mixed Performance Accelerated Cross Training (IMPACT), Kung-fu Fitness, TACTIX and co-developed Survival Combat Fitness (SCF). His programs are used by Cirque du Soleil, Army, Navy, Air Force, Marines, U.S. Secret Service, FBI and Coast Guard, and he’s consulted the UFC (Ultimate Fighting Championships). SPEAKER/PRESENTER: John delivered the Commencement Speech for (IVC) Irvine Valley College and shared the stage/screen with the following luminaries: Jack Canfield (Chicken Soup for the Soul), Mark Victor Hansen (Chicken Soup for the Soul), Leigh Steinberg, Daymond John (Shark from Shark Tank), Kevin Harrington (Shark from Shark Tank), Barbara De Angelis, Jon Biel, DC Cordova, Lewis Howes, Grant Cardone, Denis Waitley, Frank Maguire (founder of Fed-Ex), Michael Gerber, Les Brown, Joe Vitale, Simon T. Bailey, John Assaraf, JJ Virgin, Tai Lopez, Ali Brown, James Malinchak (ABC’s Secret Millionaire), Forbes Riley, James Altucher, Brian Tracy, Larry Benet, Dr. John Demartini, Marie Diamond, Topher Morrison, Martin Rooney, Kevin Nations, Peter Thomson, Gary Goldstein, Dr. Robi Ludwig, Ryan Lee, T. Harv Eker, Dr. Bruce Lipton, and many others. He has also been an expert panelist for TEDmed and fitness expert for eHow. AUTHOR/CO-AUTHOR: New Rules of Success, The Compass, The Code, How Badly Do You Want It, Peak Vitality, Power of Champions, The Wellness Code, The Ultimate Life Coach Business Book, Collaboration Economy, Rapid Body Makeover and Health and Wellness Today. John has collaborated on books with other leading experts such as Dr. Oz, Dr. Deepak Chopra, Dr. Dean Ornish, Dr. Wayne Dyer, Dr. John Gray, Eckhart Tolle, Dr. Andrew Weil, Dr. Michael Beckwith, Kevin Harrington, Yanik Silver and Mariel Hemingway. PHILANTHROPIST: John is the CEO of the Get America Fit Foundation (GAFF) (501c3), which educates the public about living a healthy life and provides exercise equipment for schools and helps military veterans with physical challenges. He also supports multiple additional charities including Miracles for Kids. ENDURANCE ATHLETE: John has ridden his bicycle enough miles to circle Earth. He competed in over 100 sports competitions including the Ironman triathlon. He also finished 5th at the U.S. National Run/Bike Championships and won the Montebello Cycling Classic and Roadrunner Inline Skating Competition. MARTIAL ARTIST: John has earned a 2nd degree black belt in Kung-fu, black belt in Ninjutsu, purple belt in Tae Kwon Do, blue belt in Krav Maga, and blue belt in Kempo Karate and blue belt in Brazilian Jiu Jitsu. He’s also trained in Muay Thai for many years. John is a certified instructor of self-defense, fitness kickboxing and fitness boxing. He’s competed in the Brazilian Jiu Jitsu World Championships FORMAL EDUCATION: John holds two bachelor’s degrees (business & health science), an MBA with an emphasis in marketing, and a doctorate in education. He also completed doctoral level studies in naturopathic health education. He holds fifteen certifications including massage therapy, plyometrics, physical education, flexibility, nutrition coaching, water fitness, exercise rehabilitation, golf conditioning, Pilates, personal training, clinical hypnotherapy, sports hypnosis, PACE circuit training, and yoga. His medical training includes a license in radiological technology, a medical assisting certification, and training in McKenzie rehabilitation. He has specialized training in ropes course facilitation and corporate team-building. TV/RADIO/MOVIES: John has been featured on Oprah radio, ABC, NBC, CBS, PBS, FOX, FOX Sports, FOX Reality, SPIKE, and ESPN. He was featured as the fitness and lifestyle expert on Bravo’s The Real Housewives of Orange County and Daybreak OC. John has also appeared on Starting Over, Life Moments, Camp Reality and America’s Premier Experts. He is the creator and executive producer of the awarding-winning documentary movie The Compass. He hosted the Ms. Fitness U.S.A. & World pageants on Fox Sports Net, The Fit Show, Health & Wellness Today, Core 360 Personal Gym infomercial, Personal Trainer TV, The OC Body, The Spencer Power Hour radio show, the now the Training & Coaching Lifestyle Podcast. John is also featured in the movie Riches. PRINT MEDIA: John is the former Fitness Editor for OC Flair magazine and has been featured or mentioned in the following publications: MMA Business, Muscle and Fitness, Businessweek, U.S. News and World Report, C magazine, IDEA Fitness Journal, Cosmopolitan, Fit, New York Times, Men’s Health, Better Homes and Gardens, Women’s World, Self, Bloomberg. He’s appeared on the cover of Income, Fit Entrepreneur, and Personal Fitness Professional Magazines. John is the publisher of Personal Trainer Magazine. AWARDS AND RECOGNITIONS: Amazon #1 Best Selling Author “Health & Wellness Today” Amazon #1 Best Selling Author “Rapid Body Makeover” Amazon #1 Best Selling Author “The Wellness Code”Collaboration Economy Book Amazon #1 Best Selling Author “New Rules of Success” Amazon #8 Best Selling Author “Collaboration Economy“ Personal Trainer Hall of Fame Inductee (2012) Nominated for induction into the National Fitness Hall of Fame (2011) Best Health Book: Nautilus Book Award “Peak Vitality” Best Self-Help / Motivational Book: US Book News “Peak Vitality” Top 10 New Release: Hudson News “The Compass” book Communicator Award “The Compass” movie Telly Award “The Compass” movie Quilly Award from the National Academy of Best Selling Authors Nominated for the California Community College Distinguished Alumni Award Named One of the Top 100 Most Influential Personal Trainers of All Time Named One of the Top 100 Fitness Entrepreneurs in the World Named Outstanding Member of IDEA Association of Fitness Professionals Named Top 40 Fitness Blog of 2013  

Matt Albrizio is the Vice President of Sales at Forever Fierce. Matt is passionate about working along side other small businesses. His focus is working with CrossFit owners to maximize their revenue selling original and branded apparel. His clients have made thousands of extra dollars per implementing his go-to strategies. Forever Fierce is a company dedicated to promoting a no-quit attitude for today’s athletes, coaches, businesses and organizations through their original apparel designs. In a day and age where apathy is the accepted norm, where it has become easy to quit and give up, they are forging a mindset of mental toughness, fortitude, and drive. Forever Fierce is steadfast in their mission. They seek to deliver unique, high-quality apparel for your team or club in a cost-effective manner. Gone are the days of low-quality t-shirts with generic clip-art designs that fit poorly... Gone are the days of unreturned phone calls and poor customer service...Gone is the apparel that lines the bottom of your drawer and gets used to wax your car. Welcome to a world of originality, quality, and distinction.

Brian is CEO/Founder of CrossFit Illumine and Illumine Fitness in Chicago.  He has a rapidly growing business with two locations and a clear distinction between Illumine and his competitors. Having found CrossFit after a decade of hitting the weights and running at the gym, Brian hasn’t looked back.  He always says CrossFit makes you a better human being physically, mentally and emotionally and is passionate about everything he does.  When he found CrossFit it was a “Lightbulb” moment and he knew he had to share it with the world.  His biggest assets are his leadership and motivation skills.  Three passions in life are Nutrition, Fitness, and Pitbulls. CrossFit Illumine is a direct reflection of his philosophy on Fitness and Life in general.  He teaches people about the big picture, longevity and taking risks.

Jim is CEO of OPEX in Scottsdale, AZ.  They are a global coaching education company offering remote coaching and gym licensing. Every endeavor that Jim Crowell has tackled throughout his life has led him to his coaching role with OPEX. In school, whether he was playing 5 sports in high school, competing as a member of the Big Ten Men’s Tennis at Penn State, or mentoring numerous students and athletes Jim’s reputation was built early around hard work and tremendous care for the people around him. Even though athletics were a huge part of his college life Jim’s double major in Finance and Economics led to enter the hedge fund world where he would become an energy commodities trader in Austin. It was in that fast-paced environment where Jim learned how crucial continuous education is. He found a great love of researching his craft inside and out. Learning became one of Jim’s highest values. That focus on learning helped teach him to strive for the best possible methods to benefit his clients. After 5 years in the financial arena, Jim couldn’t ignore his heart anymore. For the next 4 years, he opened and successfully managed multiple fitness facilities in Pittsburgh. It was in Pittsburgh where Jim spent countless hours learning and testing principals with his athletes. But, he also tested those strategies as an athlete himself. His athletic drive solidified him a spot in the 2014 Individual Mid-Atlantic Regionals. He built his coaching reputation around two main points: progress and fulfillment. That reputation of positively impacting his client’s lives provided him the opportunity to work with thousands of wonderful people ranging from professional athletes to adults hungry for better fitness and wellness, and to kids of all ages. After his tenure in Pittsburgh, he was honored to join OPEX. He has the privilege of working with inspired clients and learning from some of the finest coaches in the world. His unique experiences have helped him understand that everybody is unique. That understanding helps him ensure that his approach for each and every athlete meshes with their specific goals and values in a way that will help them reach their highest potential in a way that they truly enjoy.

A 2-Time Olympic Gold Medalist in rowing (W8+) from the 2008 and 2012 Olympic Games. She has podiumed at every World Championship rowing competition she has ever competed at accruing a total of 6 World Championships Gold Medals and 2 Bronze Medals. Erin began her rowing career by walking on to University of California, Berkeley and was part of the 2-time NCAA Championship Cal Women’s Crew in 2005 and 2006. She takes us through her experience as an athlete and what life is like on the other side of hitting the apex of her sport.

James is THE "O.G" when it comes to competitive functional fitness and the very first man to be crowned the CrossFit Games Champion in 2007. He is the founder of OPEX which is a high-level educational company for fitness coaches and a conglomerate of qualified online coaches. He is often times the smartest guy in the room and has made it his mission to pave a path where professional coaches can make a great living with purpose and prestige.

Ever thought about writing a book?  Many of us, but rarely execute.  Jason has and he details that process and how he reaps the benefits.  He is a co-founder of OwnYourEating.com along with his fiance, Roz.  They are a growing force in the world of online nutrition and his story is a great one

Box Pro Magazine is a publication with the mission of educating and empowering fitness professionals. Heather is a professional journalist providing highly valuable methods that will assist fitness professionals in producing relevant content for their clients and prospects. She also has a unique vantage point that allows her to see trends in the industry (hint: digital marketing is a big one).

Jason is an expert in program design and has leveraged that expertise into a global brand. He provides a ton of insight into what makes solid program design, his mentors, and the everyday tools he uses to do great work. He also digs into the importance of explaining the "why" to your clients (hint: increased retention, results, and referrals).

Casey tells us the story of FitBot and the itch he scratched when developing the software.  It is a tremendous tool for coaches to have in their tool belt.  It solves a ton of problems from client communication to retention to saving mass amounts of time.  Technology is undeniable and this is an area you'll want to keep an eye on!

From a high-level competitive athlete to a facility owner to a multiple facility owner, things have come full circle for Luke Kayyem. His journey has been full of struggles, battles with the "big guys," and plenty of success as well. Now he is solely focused on building his brand by helping men find their path through fitness, nutrition, lifestyle, and his tribe...The Fittest Tribe Alive.

John co-founded one of the very first business mentoring programs for CrossFit Affiliates back in 2006 with "The Biz - Raise Your Game." He's helped 1000's of fitness professionals get and stay profitable. Now he's turning his focus towards huge technological advancements in the industry and tackling world obesity head-on.

In this conversation, Dan John, gives us dozens of insights into what has made him successful over a span of decades in the industry. HINT: It's all about consistency. Dan John has spent his life with one foot in the world of lifting and throwing, and the other foot in academia. An All-American discus thrower, Dan has also competed at the highest levels of Olympic lifting, Highland Games and the Weight Pentathlon, an event in which he holds the American record. Dan spends his work life blending weekly workshops and lectures with full-time writing, and is also an online religious studies instructor for Columbia College of Missouri. As a Fulbright Scholar, he toured the Middle East exploring the foundations of religious education systems. Dan is also a Senior Lecturer for St Mary’s University, Twickenham, London. His books, on weightlifting, include Intervention, Never Let Go, Mass Made Simple and Easy Strength, written with Pavel Tsatsouline as well as From Dad, To Grad. He and Josh Hillis co-authored “Fat Loss Happens on Monday.” In 2015, Dan wrote Can You Go? on his approach to assessments and basic training. In addition, Before We Go, another compilation akin to Never Let Go became an Amazon Bestseller. In early 2017, Dan’s book, Now What?, his approach to Performance and dealing with “life,” became a Bestseller on Amazon. Currently, we are awaiting the publication of his next book, HardStyle Kettlebell.