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Health & Fitness
Eric Malzone
We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 14-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry's top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you're in or around the industry, this is how you keep your edge sharp.
Jeff Zwiefel - Life Time's Miora: An Elegant Longevity Offering
In this conversation, Eric Malzone interviews Jeff Zwiefel, the former COO and President of Life Time Fitness, discussing his extensive career in the fitness industry and the evolution of Life Time and its new initiative, Miora. They explore the concept of longevity in fitness, the importance of a holistic approach to health, and how Miura aims to integrate various health services to improve overall wellness. Jeff emphasizes the significance of measuring success through both immediate and long-term health outcomes, highlighting the need for a seamless customer experience in the fitness industry. In this conversation, Jeff discusses the evolving landscape of health and fitness, emphasizing the importance of longevity and holistic health approaches. He highlights the critical role of addressing chronic inflammation and metabolic health, the potential of GLP-1 medications in combating obesity, and the integration of AI in personal health optimization. Zwiefel advocates for democratizing access to longevity solutions and envisions a future where fitness is synonymous with longevity, driven by consumer demand for better health outcomes. Links: https://goteamup.com/ https://podcastcollective.io/
55:3816/11/2024
Henrik Almers - Coaches Congress
In this episode, Eric Malzone sits down with Henrik Almers, a marine biologist turned entrepreneur who has made a remarkable impact on the fitness industry, particularly in micro gyms and coaches. Henrik shares his journey from starting a scuba travel company to running Coaches Congress, an event focused on helping gym owners and coaches with business development and educational resources. The discussion highlights the event's evolution, the importance of specialized knowledge such as nutrition and data-driven coaching, and plans for future global events. Henrik emphasizes the significance of community, actionable insights, and the potential for emerging markets in the fitness industry. Links: https://goteamup.com/ https://podcastcollective.io/
38:4411/11/2024
Lou DeFrancisco - Lindora & Scaling GLP-1 Weight Loss Programs
In this episode of The Future of Fitness, Eric Malzone sits down with Lou DeFrancisco, Lindora's new president, to explore the exciting potential of GLP-1 medications in the realms of metabolic health, fitness, and weight loss. Lou shares his rich journey through the health and fitness industry and dives into Lindora’s 50-year commitment to weight loss and wellness. Together, they discuss Lindora's holistic approach, which blends behavior modification, ketogenic diets, and GLP-1s to address obesity. The conversation touches on Lindora's innovative franchising model, the legal landscape across states, and the long-term impacts of GLP-1s on fitness. Lou also shares insights on metabolic health, the future of hormone treatments, and Lindora's plans for nationwide expansion. Links: https://goteamup.com/ https://podcastcollective.io/
53:1706/11/2024
Scot Chisholm - Classy, Haskill Creek Farms, & The Future of Wellness Retail
In this episode, Scot Chisholm dives into his entrepreneurial journey, beginning with the founding of Classy, a forward-thinking charitable tech company, and leading to his latest ventures with Highland Summit and Haskill Creek. He opens up about his personal health challenges, which prompted him to explore holistic and preventive wellness approaches. This journey inspired him to create Haskill Creek, a modern, holistic alternative to traditional pharmacies like Walgreens. The conversation delves into the complexities of operating a retail model, the value of community and experiential retail, and the possibilities for scaling this innovative concept. Scot also shares insights on Highland Summit, a community and group coaching initiative for founders, discussing the impact of personal brand-building and real-world events in crafting a powerful brand identity. Links: https://goteamup.com/ https://podcastcollective.io/ https://www.instagram.com/scotchisholm/
01:10:3901/11/2024
Krissy Vann - All Things Fitness & Wellness
In this episode of The Future of Fitness, Eric sits down with Krissy Van to uncover the diverse world of fitness content creation. Krissy shares her journey from television to the fitness industry, highlighting a shift from competition to collaboration and the importance of tackling public scrutiny. Together, they address misinformation and fitness's critical role in healthcare today. Key topics include mental health integration, ethical questions surrounding GLP-1 drugs, and bridging generational perspectives in the industry. With insights into authentic influencer marketing and effective use of LinkedIn for meaningful connections, this conversation promotes a supportive, inclusive, and evolving fitness ecosystem. Links: https://goteamup.com/ https://podcastcollective.io/ Connect with Krissy: https://www.instagram.com/vanninvancity/
52:3827/10/2024
Nic McKinley - GoPills & The Fight Against Human Trafficking
In this episode, Nic McKinley shares his remarkable story, from being abandoned as a child and later adopted to becoming an Air Force pararescueman, CIA recruit, and successful entrepreneur. He clears up common misconceptions about CIA recruitment, sheds light on the intensity of military training, and highlights the power of persistence. Nic also talks about the creation of GoPills, an innovative nootropic, and its potential impact on the market. The discussion then shifts to his efforts in fighting human trafficking through DeliverFund, an organization that supports law enforcement with actionable intelligence. Nic underscores the need for community support and the importance of advanced technology in addressing this critical issue. Links: https://goteamup.com/ https://podcastcollective.io/ https://www.gopills.com/
01:15:0522/10/2024
Andrew Lachlan - Sauna House- A Modern Spin On Age-Old Wellness
In this episode, Andrew Lachlan shares his journey from overcoming alcoholism and mental health struggles to founding Sauna House in Asheville, NC. He talks about the challenges and successes of building a wellness center, how COVID-19 impacted his business, and his decision to expand through franchising. The conversation touches on global bathing cultures, inspiration from Nordic simplicity, and the growing U.S. market for communal bathing experiences. Andrew highlights the importance of convenience, cleanliness, and experiential elements in wellness trends, along with the complexities of expanding a niche franchise. He also emphasizes the value of strong partnerships and his passion for advancing the wellness industry, inviting potential partners who align with Sauna House's vision and values. Links: https://www.saunahouse.com/ https://goteamup.com/ https://podcastcollective.io/
49:3217/10/2024
Jim Crowell & Jason Crowe - Proof3 & "Longevity Fitness"
In this episode, Jim Crowell & Jason Crowe, debut their joint discussion on the 'Future of Fitness' podcast. They dive into the fitness and wellness industry's current market trends, investor interests, and impactful factors shaping the field. They emphasize the growing focus on longevity within the industry and introduce their innovative venture, Proof3 —an endeavor aiming to redefine longevity fitness by merging group and personal training with advanced technology. The conversation also explores the psychological motivations behind longevity, the challenge of genuine behavioral change, and the specific goals that individuals often seek when pursuing a longer, healthier life. As they prepare to launch their first facility in Scottsdale, they seek collaboration and feedback, especially from locals, to refine their upcoming venture's offerings. LINKS: https://goteamup.com/ https://podcastcollective.io/
52:2012/10/2024
Mark Fisher - The Evolution of Gyms: A 15yr Perspective
In this engaging discussion, host Eric welcomes back renowned fitness entrepreneur Mark Fisher, exploring the evolution of Mark's ventures over the past two years. Mark discusses his reduced operational role in Mark Fisher Fitness, the challenges and successes of the company's Zoom workouts, and the potential need for relocation due to post-COVID challenges in New York. He also introduces Alloy, his franchise gym model, and Business for Unicorns, a consulting and coaching company helping gym owners. Mark shares insights on changes in gym marketing, emphasizing the transition from early organic strategies to the current reliance on paid digital ads, and underscores the importance of diverse marketing tactics. The conversation also touches on the state of the fitness profession, its challenges, and the opportunities for growth through innovative business models. Mark closes by sharing future plans and his commitment to supporting the fitness industry's evolution. LINKS: https://goteamup.com/ https://podcastcollective.io/
48:0007/10/2024
Jim Donnelly - The Rise of Humanaut Health
In this episode of the Future of Fitness Podcast, Jim Donnelly joins us to explore the cutting-edge intersection of fitness, wellness, and advanced health solutions. Jim shares his personal experiences with stem cell treatments and his journey from building Restore Hyper Wellness to founding HumanLongevity Health. The conversation covers a range of topics, including integrative medicine, regenerative treatments, and the pursuit of functional longevity, all while emphasizing a personalized, holistic approach to health. Listeners will also gain insights into HumanLongevity's franchise model, the challenges in integrative medicine, and Jim’s passion for creating environments that inspire lasting health and wellness transformations. LINKS: https://goteamup.com/ https://podcastcollective.io/
01:04:1302/10/2024
Steven Webster - Asensei: From Movement Recognition to Coaching Intelligence
In this episode, Eric Malzone welcomes back Steven Webster, CEO of Asensei, to discuss the evolution of digital fitness and technology. Steven shares insights from his keynote at the Connected Health and Fitness Summit, where he addressed the digital transformation in health and fitness, drawing parallels to the evolution of e-commerce. With over 10 years in the digital fitness industry, Steven talks about how companies like Peloton, Hydro, and Tonal have pioneered connected fitness and how Asensei is pushing the envelope by offering AI-powered movement recognition. He also touches on the future of the fitness industry, emphasizing how AI and tech will enhance both at-home and in-person experiences, creating personalized and effective workouts for users. This engaging conversation covers industry trends, coaching strategies, and the role of innovation in shaping the future of fitness. LINKS: https://goteamup.com/ https://podcastcollective.io/
50:3727/09/2024
Robbie Bent - Othership & Tailored Wellness Experiences
In this engaging conversation, Robbie Bent, founder of Othership, discusses his journey from the corporate finance and tech sectors to pioneering a unique fitness and wellness movement. He shares insights into the conceptualization and growth of Othership, a revolutionary wellness space offering a mix of traditional bathhouse benefits and modern therapeutic practices. The discussion delves into the challenges of establishing such spaces in urban environments, the holistic benefits of immersive wellness experiences, and the future potential for Othership to expand into major cities across the U.S. and beyond. Robbie also shares personal anecdotes and the importance of community in the ethos of Othership, providing a glimpse into the company's mission to foster emotional well-being and social connection. LINKS: https://goteamup.com/ https://podcastcollective.io/
49:1522/09/2024
Todd Durkin - "True Strength" & Impact X Fitness
In this episode, renowned fitness coach and life transformer Todd Durkin discusses his multifaceted career as a gym owner, mastermind leader, author, speaker, and franchisor. With host Eric Malzone, Todd delves into his mission of changing lives through fitness, mindset coaching, and faith. He shares personal stories of battling severe health issues, including a back injury and sleep apnea, and how these experiences shaped his perspective and fueled his passion. Todd also provides insights into his latest project, ImpactX Performance, a franchise model merging fitness, recovery, life coaching, and optional faith-based support. Throughout the conversation, Todd emphasizes the importance of mindset, resilience, and authentic human connections in overcoming adversity and achieving personal and professional success. LINKS: https://goteamup.com/ https://podcastcollective.io/
51:4517/09/2024
Juliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports & Opportunities In Women's Health
In this episode, Juliet Starrett, Alex Alimanestianu, and Eric Malzone discuss recent developments and opportunities in the fitness industry. They cover personal summer experiences, including special trips and family activities, and delve into various earnings reports from leading fitness companies such as Lifetime, Xponential, Planet Fitness, and Peloton. The group analyzes the impact of the Blink bankruptcy and the upcoming IPO for MindBody. A significant portion of the conversation focuses on the rising importance of addressing women's health and fitness needs, especially those over 40, highlighting Dr. Stacy Sims' insights from a lengthy podcast with Andrew Huberman. The episode wraps up with a look at future opportunities in fitness, both in business models and potential impacts of GLP-1 medications on obesity rates. LINKS: https://goteamup.com/ https://podcastcollective.io/
01:13:3212/09/2024
Al Noshirvani - Key Fitness Technology Trends -2024
In this episode of 'The Future of Fitness,' Eric Malzone welcomes Al Noshirvani to discuss the rapid advancements in the fitness technology space. They delve into the origins and evolution of the Fitness Technology Summit, the transformative potential of GLP-1s and AI in the industry, and the impact of in-club technology and wearables. Al shares insights from his extensive experience, including his tenure at MotionSoft and his current role at Alta Technology Group. The conversation also covers industry trends, the convergence of healthcare and fitness, and the future role of AI in personal training. Tune in to gain a comprehensive understanding of the fitness tech landscape and its promising future. LINKS: https://goteamup.com/ https://podcastcollective.io/
42:1607/09/2024
Julie Cartwright - Pvolve: The Future of Female Functional Fitness
Julie Cartwright, President of Pvolve, shares the company's remarkable journey of growth and its evolution into an Omni-channel fitness brand. Drawing from her extensive background in home entertainment and fitness content, Julie delves into Pvolve's innovative approach to functional movement and resistance-based equipment. She highlights the company's dedication to women's health, longevity, and groundbreaking clinical studies that set them apart in the industry. The discussion also touches on the significant impact that celebrity spokesperson Jennifer Aniston has had on Pvolve's visibility and expansion. Throughout the episode, Julie emphasizes Pvolve's commitment to a women-first perspective in fitness, focusing on effective and injury-free exercises. She provides a detailed overview of the business model, core methodology, and the brand's future aspirations. This conversation offers listeners a comprehensive understanding of Pvolve's unique position in the fitness industry and its ongoing mission to empower women through innovative, science-backed fitness solutions. LINKS: https://goteamup.com/ https://podcastcollective.io/
48:3202/09/2024
Dr. Paul Bedford - Modern Strategies for Staff Retention
In this episode, Dr. Paul Bedford dives into the generational differences shaping the fitness industry's recruitment and retention strategies, highlighting the impact of younger workers' tendency towards role-hopping and entrepreneurial pursuits. He reflects on how his unique background in nightclubs has influenced his approach to customer and staff experiences, and discusses the potential of older generations in the workforce. The conversation also explores the influence of technology on job roles, offering practical examples and comparisons between Millennial and Gen Z behaviors, while speculating on the future of fitness training and the role of AI in modern workplaces. https://goteamup.com/ https://podcastcollective.io/
01:01:4028/08/2024
Brynn Scarborough - 2024 Wellness Technology Trends
In this episode, Brynn Scarborough, President and CEO of JK Products & Services, dives into the latest trends in wellness technologies and their growing influence on the market. Brynn and Eric discuss the increasing popularity of sauna and cold plunge therapies, the benefits of red light therapy, and the importance of incorporating wellness technologies into daily life. They also explore the evolution of sensory immersion and the changing commercial landscape of wellness tech. Brynn shares her personal wellness routine and emphasizes the crucial role of recovery in overall fitness. Additionally, she provides an insightful overview of JK Products & Services, highlighting their commitment to wellness technologies and their collaboration with major fitness chains. https://goteamup.com/ https://podcastcollective.io/
50:1123/08/2024
From Addiction to Advocacy: Dan Uyemura's Journey and The PushPress Mission
In this episode of 'The Future of Fitness,' host Eric Malzone welcomes back Dan Uyemura for an insightful discussion. The episode explores Dan's unique journey, including his personal story of recovery from addiction and how it has shaped his professional and personal life. The conversation delves into the mission and recent innovations at PushPress, particularly their new insurance offering aimed at simplifying and protecting gym ownership. They discuss CrossFit's latest changes and its impact on the fitness community, along with the potential future of AI in the fitness industry. Dan also shares valuable insights on the challenges and opportunities of fundraising, specifically distinguishing between venture capital, growth equity, and private equity. Finally, Dan seeks advice from the industry on improving operational efficiency and networking as a CEO. https://goteamup.com/
45:0218/08/2024
Stu Brauer - Gym Real Estate: Everything You Didn't Know
In this episode of the 'Future of Fitness' podcast, Eric Malzone welcomes back Stu Brauer, an expert in gym real estate and content creation. Stu delves into the intricacies of gym real estate, covering the segmentation process, commercial real estate acquisition, and the critical importance of proper site selection. He highlights the value of SBA loans for purchasing commercial properties and shares insights into the latest trends in boutique and micro gyms. Stu also addresses common mistakes gym owners make and offers detailed advice on leveraging consumer data for optimal location choices. Packed with practical strategies and industry knowledge, this episode is a must-listen for fitness entrepreneurs looking to scale their businesses intelligently. https://goteamup.com/
47:5013/08/2024
Erik Korem - AIM7 & The Future of Pickleball
In this episode, Erik Korem joins the show to discuss his innovative journey in the fitness industry, blending human performance, pickleball, and artificial intelligence. With a background in NFL performance coaching and sports science, Erik recounts his path from the University of Arkansas to starting AIM7. He explains how AIM7 integrates wearable tech and personalized wellness solutions to enhance fitness and recovery, specifically focusing on pickleball—a rapidly growing sport. The conversation explores the extensive benefits of pickleball, its role in community building, and Erik's vision for AIM7's future expansion into different markets and global reach. https://podcastcollective.io/
50:2708/08/2024
Brendan Quisenbarry - Transcend Foundation - Vital Healthcare for American Heroes
In this episode, Eric welcomes Brendan Quisenbarry to discuss the future of fitness, particularly focusing on the mental and physical health challenges experienced by military veterans and first responders. Brendan shares his 21-year journey in the U.S. Army, including his time in the 82nd and 101st Airborne Divisions and Special Forces. They delve into Brendan's struggle with post-traumatic stress (PTS), hormonal imbalances, and how the Transcend Foundation aims to address these 'invisible wounds.' The conversation also explores the innovative 7X Human Performance Project led by Navy SEAL Ryan Parrott, which studies the effects of extreme physical challenges on human performance. Brendan emphasizes the importance of proactive health measures and comprehensive blood work to optimize wellbeing. Visit: www.podcastcollective.io
50:5603/08/2024
Juliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports, CEO Shuffle, Luxury Longevity
In this episode, Eric, Juliet Starrett & Alex Alimanestianu break down the latest industry reports from fitness giants like Planet Fitness, Peloton, and Xponential. They tackle the rise of pricey longevity programs, debating whether they’re truly effective or just a luxury. The team also discusses the hurdles of CEO transitions in the fitness world and the increasing consumer interest in strength training and power metrics as indicators of longevity. Plus, they share some summer stories and talk about how setting personal fitness goals can help you stay motivated with your workouts. https://podcastcollective.io/
01:01:4629/07/2024
Don Faul - The Future of CrossFit
In this episode, Don Faul, CEO of CrossFit, discusses his journey from a seasoned athlete and professional to leading CrossFit through significant transformation. He shares insights into the community's unwavering passion, the uniqueness of the affiliate model, and the challenges and opportunities presented by the brand's global expansion. Faul stresses the importance of a shared vision, robust business education for affiliate owners, and maintaining high standards to ensure an exceptional fitness experience. https://podcastcollective.io/
51:2924/07/2024
John Welbourn - Power Athlete & The Need For Authenticity
In this podcast episode, John Welbourn, a former NFL player and founder of Power Athlete, discusses his extensive background in performance training and the history of CrossFit Football. He highlights his contributions to the fitness world, particularly in the integration of periodized strength training into CrossFit methodology. John shares insights on the evolution and future of fitness, the importance of authenticity in the strength and conditioning world, and his company's various offerings. He also touches on the impact of technology and marketing in the fitness industry, as well as his views on modern consumer behavior and challenges in the coaching industry. https://powerathletehq.com/ https://podcastcollective.io/
47:0719/07/2024
Austin Cohen & Justin Turetsky - FlexIt & Evolving from "F Word" to Health
In this episode, host Eric Malzone sits down with Austin Cohen and Justin Turetsky, the innovative minds behind FlexIt, to explore the transformative trends within the fitness and wellness industry. They recount their experiences at the recent IHRSA event, discussing the shift from traditional fitness models to a broader concept of interconnected health. This episode dives into the strategic evolution of their company, highlighting the expansion from virtual personal training to a comprehensive suite of wellness services, including health coaching, yoga, and nutrition. They share insights on the challenges and opportunities this transition presents, such as SEO impacts and changes in consumer behavior, and emphasize the importance of integrating various modalities to support overall well-being. Visit: https://podcastcollective.io/
55:5814/07/2024
Ross Stewart Campbell - Beyond Activ & Global Industry Perspectives
In this episode, Ross Stewart Campbell discusses his journey from running large-scale investment events in the oil and gas industry to founding FitSummit and Beyond Activ. He elaborates on his passion for fitness, his experiences opening a gym, and the evolution of his business through the challenges of the COVID-19 pandemic. Campbell highlights the unique value proposition of Beyond Activ's events, including their global reach and integration of multiple verticals like fitness, health, wellness, and hospitality. He also shares insights on managing large-scale events, the importance of thought leadership, and the future plans for Beyond Activ. LINKS: https://podcastcollective.io/
45:5509/07/2024
Brian Kirkbride - FitLab & Nike Studios
In this episode, Eric Malzone interviews Brian Kirkbride, Co-CEO and co-founder of FitLab. They discuss the mission of FitLab to build a fully integrated platform for the next generation of fitness and wellness consumers. Brian shares his journey from roles in venture capital, investment banking, and as an executive at Nike to his current position at FitLab. The conversation delves into the unique consumer expectations of millennial and Gen Z generations, and the necessity of integrating various fitness modalities into one cohesive platform. Brian also provides insights into their recent acquisitions, like RPM and Assault, and the exciting development of Nike Studios. https://podcastcollective.io/ https://www.fitlab.com/
51:5804/07/2024
Carl Hardwick - OPEX, CoachRx, & Simplifying Fitness
In this episode, Carl Hardwick, CEO of OPEX Fitness, shares his journey from an athlete and soldier to leading a fitness education and technology company. Carl highlights the importance of foundational fitness principles, the evolution of the coaching industry, and the critical role of relationships with clients. He discusses the creation and impact of CoachRx, a platform designed to streamline program design and enhance coach-client interactions. Carl also introduces RX Bot, an AI-driven coaching assistant that saves time and improves client outcomes, while emphasizing the need for simple, intentional fitness practices. https://podcastcollective.io/ https://www.opexfit.com/
49:4529/06/2024
Vadim Fedotov - Bioniq & The Future of Personalized Supplements
In this episode, Vadim Fedotov shares his journey from a professional athlete to becoming the CEO of Bioniq, a personalized supplement company. Vadim talks about his early life, his father's influence, and his career in basketball that was cut short due to injuries. This experience fueled his interest in health optimization. He transitions to discuss his corporate journey, including his role at Groupon, and eventually founding Bioniq. Vadim highlights the company's mission to provide personalized supplements based on blood tests, the challenges faced in the early stages, and their recent rapid growth in markets like the US and Saudi Arabia. He also touches on the importance of partnerships, the data-driven approach of Bioniq, and the unique value proposition of their products. Vadim emphasizes transparency, the ups and downs of entrepreneurship, and the importance of maintaining a vision to achieve global recognition in the health and wellness industry. https://www.instagram.com/vadim_bioniq/ https://podcastcollective.io/
48:4824/06/2024
Cody Mooney - Pliability & The Mindful Movement Market
In this episode, Eric sits down with Cody Mooney and discusses his journey in the world of CrossFit, his role as the Director of Performance at Pliability, and the evolution of mobility training. From his early days in sports to competing in the CrossFit Games, Cody shares insights on the importance of functional fitness and mobility. He highlights how technology and education are becoming crucial in promoting human movement health. Cody also covers the business growth of Pliability, their focus on hyper-personalization, and their expansion into new markets like golf and running. Episode Highlights: Discovering CrossFit and Coaching Competing in CrossFit Games Joining Romwad and Pliability The Importance of Mobility Expanding Pliability's Reach Consumer Experience with Pliability Challenges in Adopting Mobility Routines Trendy Therapies vs. Mobility Educating on Natural Recovery CrossFit Culture and Time Challenges Market Opportunities and Expansion Golf and Running Markets Partnerships and Data Insights Commercial and Community Outreach Challenges and Future Goals www.podcastcollective.io
47:5719/06/2024
Eric Durak - The GLP-1 Playbook
In this episode, host Eric Malzone welcomes Eric Durak, one of the nation's leading clinical Exercise Physiologists and Health Educators, to discuss the complex world of GLP-1 weight loss medications. Durak, with over 30 years of experience in medical fitness and research, discusses the clinical and practical aspects of these medications. He provides insights into the mechanisms through which they aid weight loss, their potential side effects, and the critical role of exercise and proper hydration. Durak also emphasizes the importance of developing comprehensive fitness programs tailored to individuals using GLP-1 medications. He further discusses the significance of community relationships, legal considerations, and the necessity for ongoing trainer education to safely and effectively integrate these medications into the fitness industry. Episode Highlights: The GLP-1 Opportunity in Health and Fitness Legal and Safety Considerations Understanding GLP-1 Medications Impact on Exercise and Body Composition Industry Reactions and Preparations Developing Effective Programs Historical Context and Modern Applications Practical Steps for Health Clubs The Role of Technology in Fitness Training Marketing Strategies for Weight Loss Programs The Impact of Cancer Exercise Programs The Future of Health Clubs Long-Term Effects of Weight Loss Drugs Nutritional and Supplementation Insights Links: https://podcastcollective.io/ https://www.medhealthfit.com/
46:2114/06/2024
Paul Bowman - Wexer & Macro Trends in Content Consumption
In this episode, host Eric Malzone interviews Paul Bowman, the CEO of Wexer, about his journey from professional volleyball player to leading a digital fitness platform. Paul shares insights about the evolution and current state of Wexer, the importance of group exercise, and the shift towards creating personalized digital fitness experiences. They discuss trends in content consumption, the impact of AI on fitness, and the role of media in modern fitness organizations. Paul emphasizes the need for the fitness industry to embrace digital solutions to better serve members around the clock. Episode Highlights: Paul Bowman's Background and Journey The Evolution of Wexer Wexer's Current Offerings and Ecosystem Trends in Digital Fitness and Content Consumption The Hybrid Fitness Model and Its Impact Successful Digital Fitness Strategies Demographic Trends in Fitness Content The Rise of YouTube and Fitness Influencers The Role of AI in Content Creation Exploring AR, VR, and MR in Fitness The Wexner Podcast: Origins and Impact Entrepreneurial Journeys and Insights Challenges and Future of Digital Fitness https://wexer.com/ https://podcastcollective.io/
47:1309/06/2024
Jason McCarthy - GoRuck & The Critical Role of "Social Fitness"
In this episode, Eric sits down with Jason McCarthy, founder of GoRuck, to discuss the evolution of the brand and its impact on the fitness community. Jason shares his origin story, from serving in the Army Special Forces and learning the way of the ruck, to creating a go bag for his wife while she was in the CIA and eventually founding GoRuck. He touches on the brand’s philosophy of applying Special Forces mindset to the broader community and emphasizes the importance of physical fitness and social connections in building a healthy society. The conversation also explores GoRuck’s various business segments, including gear, events, footwear, and apparel, and highlights the company’s recent collaboration with CrossFit Episode Highlights: Jason McCarthy's Military Background The Birth of GORUCK The GORUCK Challenge Special Forces Mindset Community and Team Building Expanding GORUCK's Mission The Business of GORUCK The GORUCK Selection Event The Mental Attitude for Success The Importance of Community in Fitness Personal Journey and Camaraderie Building Real-World Connections The Concept of Social Fitness Partnership with CrossFit Challenges and Mission of GORUCK https://podcastcollective.io/ https://www.goruck.com/
51:0804/06/2024
Saeju Jeong - Noom & The Future of "GLP-1 Companion Services"
In this episode, Eric welcomes Saeju Jeong, co-founder of Noom, to discuss the future of fitness and health. Saeju shares insights from his 18 years of experience leading Noom, a company dedicated to helping people live healthier lives through behavioral changes and technology. They delve into the importance of psychology in building healthy habits, Noom's innovative approach to weight loss using GLP-1 medications, and the potential of technology to make personalized health coaching accessible to all. Saeju also discusses the company's journey, their growth strategy, and the role of partnerships in the digital healthcare landscape. This comprehensive discussion offers a deep dive into the evolving digital health industry and Noom's mission to empower healthier living. Episode Highligths: Diving into Noom's Journey Music and Entrepreneurship Noom's Mission and Vision User Experience and Psychology Behavior Change and Long Surveys Medical Weight Loss and GLP-1 The Benefits of Technology in Healthcare Noom's Approach to Fitness and Weight Loss Telehealth and Scalability Challenges and Opportunities with GLP-1 The Importance of Healthy Habits Noom's Market Position and Partnerships Future of Personalized Health and Technology LINKS https://www.noom.com/ wodify.com https://podcastcollective.io/
51:0630/05/2024
Brendan Rice - Wodify & Better Retention with Better Communities
In this episode, host Eric welcomes Brendan Rice from Wodify to discuss the evolving landscape of the fitness industry. Brendan talks about his journey from startup enthusiast to CEO of Wodify, a major software company in the fitness space. The conversation delves into the importance of customer retention, AI's role in fitness, and the unique challenges faced by gym owners, particularly in the CrossFit space. Brendan also shares insights into how Wodify's technology enhances client engagement and gym profitability. Additionally, they explore the benefits of cross-industry learning and the potential of advanced software to revolutionize gym management. The podcast wraps up with Brendan emphasizing the value of feedback and connection with the fitness community. Episode Highlights: From Startups to CEO: Brendan's Entrepreneurial Path The Evolution of Brendan's Role at Wodify Driving Gym Retention and Profitability with Wodify CrossFit's Financial Challenges and Solutions Creating Exceptional Client Experiences for Growth Expanding Beyond CrossFit: Wodify's Diverse Impact Exploring the Impact of Wodify in Diverse Fitness Communities The Surprising Overlap Between CrossFit and Jujitsu Leveraging Technology to Enhance Jujitsu Training Cross-Pollination of Ideas Across Fitness Verticals The Importance of Networking and Learning from Other Industries Embracing Technology and AI in the Fitness Industry The Future of Fitness: Human-Centric Approaches and Technological Innovations https://www.wodify.com/ https://podcastcollective.io/
49:4625/05/2024
Forrest Smith - Kineon & An Introduction to Red Light Therapies
In this episode of the Future of Fitness, host Eric Malzone sits down with Forrest Smith, a seasoned entrepreneur and co-founder of a company pioneering the use of red light and laser therapy for neuromuscular pain and inflammation. Forrest shares his journey from starting multiple startups to founding a company focused on creating systemic health and wellness solutions. He explains the science behind their innovative device, which aims to make laser therapy more accessible by reducing costs and making it wearable. Discover how this technology can potentially replace traditional pain management methods like NSAIDs, offering a safer and more effective alternative. LINKS: https://www.wodify.com/ https://podcastcollective.io/
48:0220/05/2024
Adam Menner - The Business Of Strength
Join us for an inspiring conversation with Adam Menner, a seasoned gym owner and consultant with a wealth of experience in fitness and business. In this episode, Adam unveils the secrets to scaling a fitness business using the principles of servant leadership. From his humble beginnings as an intern at DeFranco's Training Systems to becoming a partner in multiple successful gym locations across the Northeast, Adam's journey is a testament to the power of dedication and growth. Discover how Adam has mastered the art of managing smaller, efficient gym locations, with a strong focus on core service offerings like small group personal training. He shares invaluable insights into the role of technology in streamlining operations and enhancing business growth. Learn about the significance of consistent quality control, effective recruiting, and providing meaningful career opportunities in the fitness industry. Adam also explores the importance of complementarity in fitness modalities, targeting the right client demographics, and delivering a holistic client experience. Throughout the episode, he emphasizes the value of humble beginnings and continual learning. Tune in to gain practical tips and strategies from Adam's rich experience and get a sneak peek into his work on the Business of Strength podcast. LINKS: https://www.wodify.com/ https://podcastcollective.io/
50:5815/05/2024
Brian Furey - Nature's Fynd - Yellowstone's Gift of Better Food
Eric Malzone sits down with Brian Furey from Nature's Fynd, discussing the innovative development of high-protein food from fungi discovered in Yellowstone Park. Brian shares his journey, from working in biochemistry and natural products to joining Nature's Fynd, a company focused on sustainable, rapid-growth food sources that could revolutionize our food supply. They delve into the discovery of unique fungi capable of producing high-protein content in extreme environments, their potential for global food security, and its nutritional benefits compared to traditional sources. Moreover, they cover the significant impact on sustainability, the company's rapid funding and product development success, and the encouraging regulatory process with the FDA. The talk also explores the future of food, touching on the possibilities of licensing the technology globally and the importance of continuing research, particularly within the fitness and wellness community. LINKS https://www.wodify.com/ https://podcastcollective.io/
52:3611/05/2024
Chris Craytor - Health & Fitness Association - The Rebrand & Event Recap
In this episode, Eric Malzone engages into conversation with Chris Craytor to discuss the future of the fitness industry, touching upon various topics including innovations in health clubs, the importance of social connections, and the impact of third-party payer programs. Chris shares insights from a recent event in Los Angeles that highlighted the industry's growth and enthusiasm post-COVID. They delve into the rebranding of the health and fitness association, examining the integration of health in fitness facilities and how the industry can connect to the larger healthcare sector. The conversation also covers strategies for engaging members through personalization, technology, and creating a strong community within clubs. Additionally, Chris gives an overview of Well Health and its role in facilitating third-party payments and insurance programs for fitness services, emphasizing the importance of adapting to changing payment models and catering to various member demographics. LINKS: https://www.wodify.com/ https://podcastcollective.io/
47:1405/05/2024
Robb Wolf - LMNT, GLP-1, & The Joe Rogan Experience
In this engaging podcast episode, Robb Wolf, a prominent figure in the fitness and health industry, talks about how societal perceptions of aging and longevity have evolved, the role of lifestyle choices in health, and introduces an interesting discussion on GLP-1s in the context of obesity treatment. He shares insights from his experience in fitness coaching, emphasizing the importance of sleep, diet, and exercise in improving quality of life. Wolf also delves into his entrepreneurial journey with Element's electrolyte brand, highlighting its success and future directions, including sustainability initiatives like land acquisition for conservation and investment in nuclear energy as a sustainable power source. Additionally, Wolf reflects on his experiences with popular media figures like Joe Rogan and Tim Ferris, offering advice on building credibility and trust over time. LINKS: https://www.wodify.com/ https://podcastcollective.io/
56:5530/04/2024
Ryan Duey - Plunge & Scaling Cold Immersion Therapy
In this engaging conversation, Ryan Duey, co-founder and CEO of Plunge, discusses the growth and evolution of his business in the wellness industry, focusing on cold plunges and saunas. Duey reflects on the increasing consumer interest in wellness, evident through growing trends and the adoption of cold and hot therapies. Plunge's vision revolves around making wellness accessible through innovative products, such as their Evolve series, offering varying price points to meet consumer needs. Duey emphasizes the importance of consumer feedback, development of the Plunge app for enhanced user experience. Additionally, he highlights the shift in market demand from high to more accessible price points and introduces new products aimed at democratizing cold plunging. LINKS: https://www.wodify.com/ https://podcastcollective.io/
45:4125/04/2024
Mike Goscinski - The Future of the Health & Fitness Association
In this episode, Eric Malzone and Mike Goscinski dive into the Health and Fitness Association's advocacy work and the key issues facing the fitness industry. Goscinski, VP of Government Affairs, stresses the critical role of advocacy in shaping industry policies and discusses initiatives like the FIT Act to integrate physical activity into healthcare. He highlights bipartisan support for such measures and underscores the industry's influence in driving advocacy efforts. The conversation also touches on the association's recent rebranding, membership benefits, and the importance of preventive health measures in addressing national health concerns. Goscinski encourages industry members to get involved in advocacy and shares avenues for engagement via the association's website and social media platforms, aiming to bolster the industry's voice in policy discussions. LINKS: https://www.wodify.com/ https://podcastcollective.io/
49:0520/04/2024
Juliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports, CrossFit, & Women's Health & Fitness
In this episode, host Eric Malzone is joined by guests Juliet Starrett and Alex Alimanestianu to discuss various topics impacting the fitness industry. They start by analyzing the quarterly reports of major fitness companies, diving into stock performance, revenue growth, and operational challenges. The conversation then shifts to CrossFit, exploring recent changes in affiliate fees and the evolving landscape for gym owners. Finally, they delve into the state of women's health and sports, addressing challenges like diversity in leadership, menstrual cycle impacts on performance, and the role of social media in promoting positive changes. Despite the hurdles, they express optimism about the future of women's health and sports and the potential for positive transformations in the fitness industry. LINKS: https://www.wodify.com/ https://podcastcollective.io/
01:15:1015/04/2024
Jim Rowley - Crunch Fitness & Principles of Leadership
In this episode of the podcast, Eric Malzone interviews Jim Rowley, CEO of Crunch Fitness, they explore the core principles of leadership in the fitness industry. Rowley emphasizes the importance of execution, highlighting that successful leadership is about getting things done. He discusses the unique qualities of effective leaders, including the ability to inspire and energize teams, while also reflecting on the evolving dynamics of generational differences in the workplace. Rowley shares personal strategies for maintaining a sharp edge as a leader, from prioritizing health and relationships to staying focused on business goals. He also provides insights into his daily routine and offers advice on how others can engage meaningfully with him. LINKS: https://www.wodify.com/ https://podcastcollective.io/
48:0310/04/2024
Lisa Kuecker - The State of Boutique 2024
In this episode, Eric Malzone welcomes Lisa Kuecker to discuss the future of fitness in Q1 2024. Kuecker shares her unexpected journey from tech entrepreneurship to boutique fitness, highlighting the evolution of her company, Studio Grow, which now operates globally. They define boutique fitness as selective towards specific modalities under one roof, emphasizing intimacy and community. The conversation covers challenges and opportunities in the industry, including the need for better sales and marketing strategies in the US and growing international interest in boutique fitness. Kuecker emphasizes embracing hospitality principles, leveraging AI in marketing, and improving sales conversion rates. LINKS: https://www.wodify.com/ https://podcastcollective.io/
46:3405/04/2024
Chris Clawson - Live At IHRSA - EGYM's "Genius"
In this episode, Eric Malzone sits down with Christopher Clawson at a fitness trade show for an insightful discussion on the changing dynamics of the fitness industry. Chris shares his journey and insights into joining EGYM, highlighting the company's progressive culture and commitment to innovation. They explore the evolving landscape of fitness trade shows, focusing on the increasing prominence of technology and AI-driven solutions like those offered by EGYM. Chris elaborates on how EGYM's ecosystem seamlessly integrates with various fitness equipment and apps to deliver personalized workout programs and track user progress. He envisions a future where AI technology can further optimize fitness programs based on individual needs and goals, showcasing the exciting possibilities for the industry's future. LINKS: https://www.wodify.com/ https://podcastcollective.io/
41:0631/03/2024
Sal Di Stefano - Mind Pump Media
In this episode, Sal Di Stefano and Eric Malzone dive deep into fitness, wellness, and podcasting. They share valuable insights into starting a successful podcast like Mind Pump, emphasizing the importance of understanding the science behind health and fitness trends. Sal discusses the need for authenticity and integrity in promoting products and processes, while also highlighting the challenges of effectively communicating long-term health benefits to consumers in an industry flooded with misleading information. They also explore the role of technology, such as artificial intelligence and continuous glucose monitors, in enhancing one's connection to their body. Sal also addresses trends like hormone replacement therapy and peptides, stressing the importance of incorporating them into a holistic lifestyle approach. LINKS: https://www.wodify.com/ https://podcastcollective.io/
56:4326/03/2024
Pete Moore - HALO Trends 2024 - GLP-1, HSA/FSA, Recovery, & More
In this episode, Eric Malzone chats with Pete Moore about using Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) to cover fitness costs, reducing individual expenses. They also discuss adapting to new technology and medical advancements in fitness, like GLP-1 inhibitors, to better serve clients. Pete stresses the importance of personalized fitness programs tailored to each member's needs and motivations. Tune in for practical insights on navigating the evolving fitness industry and driving business growth. LINKS: https://www.wodify.com/ https://podcastcollective.io/
49:5221/03/2024
Ntiedo Etuk - FitGrid & Better Hospitality at Scale
In this episode, Eric Malzone interviews Ntiedo Etuk about the future of fitness and the role of personalization and community building within the industry. Etuk shares insights from his journey into the fitness space and emphasizes the need for technology upgrades to enhance the client experience. They discuss the significance of effective communication in studios, highlighting FitGrid's innovative approach using artificial intelligence to tailor messages and streamline communication. Etuk explains the impact of personalized messaging on conversion rates and client retention while addressing challenges and opportunities in the evolving boutique fitness landscape. LINKS: https://www.wodify.com/ https://podcastcollective.io/
52:0316/03/2024