Are we selling AI short by calling it an “assistant” or “intern?” In this episode, I challenge the way we frame AI in marketing and offer a new perspective on unlocking its full potential. Instead of treating AI as a subordinate, think of it as an extension of your own capabilities—your personal “Iron Man” device.I share real-world examples of how AI has helped me brainstorm and prepare for high-level tasks, saving time while boosting creativity. You’ll learn how to balance human decision-making with AI efficiency, ensuring you stay at the forefront of innovation.Let’s discover how we can use AI for more than repetitive tasks—because the future of marketing belongs to those who embrace its full potential.FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.LET'S CONNECT:YouTube – https://www.youtube.com/@fbymarketingLinkedIn – https://www.linkedin.com/in/jhdemicco/Website – https://skyeline.com/fbymarketing/Facebook – https://www.facebook.com/fbymarketingInstagram – https://www.instagram.com/fbymarketing/TikTok – https://www.tiktok.com/@fbymarketingTwitter/X – https://twitter.com/fbymarketingEPISODE CHAPTERS:00:00 - Introduction01:12 - The Iron Man Analogy02:53 - AI Beyond Mundane Tasks04:07 - Balancing Human Creativity with AI Efficiency06:19 - A Message from ChatGPT

The search landscape is shifting, and the rise of SearchGPT might be the game-changer we've all been waiting for. But what does this mean for Google, SEO, and your business?In this episode, I dive into the exciting announcement of SearchGPT and explore how this AI-powered search engine will reshape the future of search. From Google’s ad-centric approach to the growing trend of zero-click searches, I explore what these developments mean for online visibility, SEO strategies, and user engagement. I also discuss how AI personalization is set to revolutionize search experiences and what this means for the dominance of Google in the years to come. Whether you're a marketer or just curious about the future of search, this episode offers valuable insights into how these changes will affect your business.What do you think—will SearchGPT disrupt Google’s dominance? I’d love to hear your thoughts. And if you've tried using AI for search, let me know how it's changed your experience.MY INTERVIEW WITH MIKE BLUMENTHAL:YouTube: https://youtu.be/cc9L9t7Z9HEPodcast: https://skyeline.com/fbymarketing/play-by-googles-rules-win-local-marketing/FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.WATCH ON YOUTUBE: https://youtu.be/bHmPVqZKdVMLET'S CONNECT:LinkedIn – https://www.linkedin.com/in/jhdemicco/Website – https://skyeline.com/fbymarketing/Facebook – https://www.facebook.com/fbymarketingInstagram – https://www.instagram.com/fbymarketing/TikTok – https://www.tiktok.com/@fbymarketingTwitter/X – https://twitter.com/fbymarketingEPISODE CHAPTERS:00:00 – Introduction: SearchGPT is Coming01:37 – Real-Life Example: Google vs. ChatGPT04:25 – Why is AI Search So Exciting?05:18 – The Rise of Zero-Click Searches06:08 – AI Personalization and the Future of Search08:09 – The Decline of Google’s Dominance?13:37 – The Future of SEO in an AI-Driven World15:34 – Is This The End of Google?

What makes a brand iconic and unforgettable?Brand identity goes way beyond a logo and catchy tagline—it's the very soul of your business. In this episode, I’m joined by Emma Schermer Tamir, CEO & Co-founder of Marketing by Emma, as we dive deep into what truly makes a brand stand out. From Apple to Liquid Death, we analyze the big players and extract lessons you can apply to your own brand strategy.We explore how to define your brand's voice, understand your competitive landscape, and develop a compelling customer avatar. Learn about the 3 C's of building an unbeatable brand and how brands like Apple have mastered the art of maintaining a loyal following. Discover how to use AI tools like ChatGPT to effectively refine your brand message and make it unforgettable!What's your all-time favorite brand, and what makes it unforgettable?FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.WATCH ON YOUTUBE: https://youtu.be/W3HaKiNgcFIWHERE YOU CAN FIND EMMA:Website – https://marketingbyemma.com/YouTube – www.youtube.com/marketingbyemmaLinkedIn – https://www.linkedin.com/in/emma-schermer-tamir/EPISODE CHAPTERS:00:00 – Introduction01:25 – Writing and Brand Voice05:47 – Niche Marketing Strategy08:50 – Three C's of Building an Unbeatable Brand13:19 – Liquid Death as a Case Study16:03 – Apple vs. Android Branding21:07 – Creating a Customer Avatar Using AI26:11 – Brand Evolution of The Stanley Cup28:11 – Brand Identity on Amazon34:09 – Conclusion and Where You Can Find Emma

In this episode, Jim DeMicco sits down with Scott Grates, author of the book “Referrals Done Right,” to explore his relationship marketing method. Scott shares his journey from struggling to maintain his business to getting over a thousand referrals for his business every year for the last ten years while significantly reducing his traditional marketing budget.The discussion starts with AI’s role in today’s marketing landscape and transitions into the importance of human connection in business. Scott emphasizes the value of building genuine relationships instead of relying solely on traditional marketing methods. He recounts his transformative experience with a realtor, Becky Smith, who inspired his shift towards a relationship-focused approach after consistently supporting him without expecting anything in return.Throughout the conversation, Scott provides actionable insights and outlines practical steps for implementing relationship marketing, highlighting the importance of consistency, personalization, and adding value to others without asking for immediate returns. The key takeaway is that nurturing deep connections can lead to long-term business success and higher client retention.Scott’s focus on people rather than numbers can revolutionize your marketing strategy. He also touches on the importance of maintaining some traditional marketing practices while leveraging the power of relationship marketing to build sustainable and cost-effective marketing for your business.Watch This Episode on YouTube: https://youtu.be/sH-cVEyAniQWhere You Can Find Scott:Order “Referrals Done Right” – https://www.referralsdonerightbook.comScott’s Website – https://www.scottgrates.com/LinkedIn – https://www.linkedin.com/in/scott-grates-b211382a/

Using well-crafted lies in marketing can make your brand truly unforgettable.Learn how to strike the perfect balance between creativity and honesty, ensuring you always deliver on your core promise. Discover the magic of storytelling with the powerful 'Flip the Script' method, illustrated by standout examples like the viral Snoop Dogg Solo Stove ad and an April Fools’ campaign I ran for a restaurant client.Learn the four key elements that make these campaigns so effective: surprise, relief, sharing, and contrast. Plus, I invite you to brainstorm your own 'Flip the Script' campaigns to take your brand to the next level.LINKS:Let's Connect on LinkedIn – https://www.linkedin.com/in/jhdemicco/Watch This Episode On YouTube – https://youtu.be/iSusYpaX27EGallop Poll – https://news.gallup.com/poll/608903/ethics-ratings-nearly-professions-down.aspxSnoop Dogg Solo Stove Episode (YouTube) – https://youtu.be/GHdxoXFzeK8Snoop Dogg Solo Stove Episode (Podcast) – https://skyeline.com/fbymarketing/snoop-dogg-solo-stove/More on the Snoop Dogg Ad + Demand Generation (YouTube) – https://youtu.be/5z5zaz5-sv8More on the Snoop Dogg Ad + Demand Generation (Podcast) – https://skyeline.com/fbymarketing/what-is-demand-generation-marketing/KEY MOMENTS:00:00 – Introduction00:50 – What Lies Not To Tell01:39 – Engaging Your Audience Through Storytelling02:13 – The 'Flip the Script' Method03:05 – The Four Core Reasons Why 'Flip the Script' Marketing Works04:16 – A Real-World April Fools’ Campaign Step-By-Step Example07:35 – Share Your 'Flip the Script' Ideas

Is your business bending to Google’s will, or are you leveraging its power to your local marketing advantage? In this episode, I discuss the often intimidating world of Google with Mike Blumenthal, the co-founder of Near Media and one of the top names in SEO. Google’s algorithms and policies are tools that, when expertly navigated, can unearth vast potential for local businesses. Yet, they require a nuanced understanding and strategy to harness effectively.Google Business Profiles (GBP)In the digital era where immediate, local search results dictate consumer choices, mastering your business profile on Google is not optional; it’s a survival strategy. We discuss the nuanced tactics and vigilant management required to thrive within Google’s domain. We emphasize the significance of staying alert to Google’s autonomous updates that can alter your business’s online information without warning.Google Local Service Ads (LSA)Mike and I discuss the complexities of Google Guaranteed Local Service Ads, revealing the layers of opportunity and manipulation that coexist in this advertising platform. Mike explains the evolution of LSAs, the surge in fraudulent activities, and the broader implications for businesses striving to stand out in the local marketing space. This segment calls on businesses to adopt a critical, informed approach to LSAs and remain adaptable to Google’s ever-evolving strategies.Media Companies Gaming The Local SEO SystemIn the competitive SEO landscape, media companies have leveraged their vast content and authority to dominate search engine results, often through ‘Best Of’ lists and keyword-rich content. This strategy drives traffic and monetizes their SERP positions through partnerships. While seen by some as a smart use of resources within SEO rules, it raises questions about fairness, highlighting the need for adaptability and strategic innovation in digital marketing.Google ReviewsGoogle Reviews have become the digital age’s word of mouth, crucial for business reputation and customer decisions. Positive feedback boosts visibility and credibility, driving sales, while negative comments can deter potential customers. Engaging with these reviews, addressing concerns, and using feedback for improvement are essential. Mike introduces the insightful concept of the spider graph to illustrate how consumer priorities vary across different industries, showing that attributes like price, proximity, reputation, and life impact hold varying degrees of importance in influencing Google Reviews, thereby guiding businesses to tailor their strategies accordingly.Links:Semrush Article - https://www.semrush.com/local/blog/local-seo-statistics/Watch This Episode On YouTube: https://youtu.be/cc9L9t7Z9HEWhere You Can Find Mike Blumenthal:LinkedIn - https://www.linkedin.com/in/mblumenthal/Website - https://www.nearmedia.co/Blog - https://blumenthals.com/The Near Memo Podcast - https://www.nearmedia.co/memo/Key Moments From This Episode:00:00 - Introduction00:43 - Google Business Profiles (GBP)11:17 - Google Local Service Ads (LSA)26:21 - Media Companies Gaming the Local SEO System30:48 - The Concept of Fractional CMOs36:28 - Google & Yelp ReviewsThank you for tuning in,...

Is AI coming for your marketing jobs? Well, it’s a yes and no situation. Change is inevitable, and while AI is set to transform our industry by automating many tasks, those who are ready to learn and evolve have a unique advantage. I’ve started comparing AI to an excavator to emphasize the importance of expertise in navigating the use of AI.AI will inevitably take over your repetitive and mundane tasks, allowing you to shift to more creative and strategic work. However, this shift brings the risk of burnout. As AI takes over the repetitive tasks, we’re left with the cream of the crop - the complex, demanding work that can be incredibly rewarding but also taxing. Managing our time and energy wisely will become even more critical. The answer might be to rethink the traditional eight-hour workday to accommodate more breaks and self-care.I anticipate a continued influx of tools and platforms designed to leverage AI for marketing jobs. This democratization of creativity means that niche and specialized knowledge will become even more valuable. Those who can pivot and adapt, offering unique and targeted content, will thrive.The genuine, empathetic relationships we build with our clients and colleagues as AI technology advances will become our most significant asset. By focusing on personalized interactions and understanding the nuanced needs of the people we serve, we not only differentiate ourselves in an increasingly automated world but also ensure our indispensable role. Embracing the people-centric aspect of our work, being a trusted advisor, and solving problems through a human lens are the keys to thriving amidst the AI revolution.At the end of the episode, I talk about what’s coming in season two – including shorter episodes and a greater focus on AI in marketing. Thank you to everyone who made season one a big success – Madison McCuiston, our guests (Kayla Wells, Paula Phelan, Deevo Tindall, Justin Chen, Mike Begg, Reggie James & Cody Schneider), Bogdan Zaytsev, and my brother Mike DeMicco.Key Moments From This Episode:00:00 – Introduction00:53 – AI’s Impact on Marketing Jobs04:37 – The AI Excavator Analogy06:23 – Marketing Expertise & Bigger Pay Days07:53 – Burnout & Productivity10:03 – Emergence of Competitors in AI Content Creation11:53 – Be in the People Business13:21 – Big Mistakes & Lawsuits Are Coming15:03 – What’s Coming in Season Two?Links:Madison’s Book (Consumable Love) - https://www.madisongraytheauthor.com/Episode with Cody Schneider re: AI Content Repurposing - https://skyeline.com/fbymarketing/ai-content-repurposing/Thank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/Vt3dbz1GOjw

In this episode, host Jim DeMicco delves into the world of AI content repurposing and the impact of AI on the creator economy. He is joined by Cody Schneider, co-founder and CEO of Swell AI, a company that specializes in repurposing audio and video content into various formats suitable for multiple platforms.The conversation kicks off with a discussion about the recent advancements in AI technology, particularly OpenAI’s Sora, a text-to-video generator that has the potential to revolutionize content creation. They delve into the implications of such technology on the creator economy and the marketing industry as a whole.As they transition into the main topic of content repurposing, Cody sheds light on how Swell AI simplifies the process by turning audio and video content into clips for various platforms like YouTube shorts, TikTok, Twitter, and more. The AI-driven platform automates tasks like transcription, clip identification, and template creation, making it easier for marketers to repurpose their content effectively.They explore creating repeatable and scalable workflows, allowing businesses to consistently reach their target audience with engaging content. Cody emphasizes the importance of defining brand voice and tone to ensure consistency across all content outputs.Throughout the episode, they touch on the evolving landscape of AI tools in marketing and the potential for businesses to leverage these tools to streamline their processes and drive growth. The conversation highlights the need for strategic implementation of AI tools to maximize efficiency and effectiveness in content marketing.As the episode concludes, Jim and Cody reflect on the transformative power of AI in content creation and the opportunities it presents for businesses to enhance their marketing strategies. Jim also commits to using Swell AI to repurpose the content of this episode, providing a real-time demonstration of the platform’s capabilities (note: these show notes were created by Swell AI, and the results were great).Overall, the episode provides valuable insights into the intersection of AI technology and content marketing, offering practical tips and strategies for businesses looking to optimize their content creation processes.Key Moments From This Episode:00:00 - Introduction to Content Creation and Repurposing01:08 - Discussion on OpenAI Sora and its Impact21:45 - Importance of Repurposing Content in Marketing28:06 - Swell AI's Process of Content Repurposing35:13 - Real-World Examples of AI-Generated Content41:01 - Evolution of Swell AI and Business Growth Strategies41:50 - The Wild West of AI and Simplifying AI Tools for Users45:45 - Swell AI's Ideal CustomerWhere You Can Find Cody Schneider:Website - https://www.swellai.com/LinkedIn - https://www.linkedin.com/in/codyxschneider/Twitter (X) - https://twitter.com/codyschneiderxxYouTube - http://www.youtube.com/@codyschneiderxThank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/j_ngi3Ktv9c

In this episode, host Jim DeMicco is joined by Reggie James to discuss the topic ‘What is demand generation marketing?’ and how it can boost your long-term marketing success. Reggie is an experienced digital strategist, a B2B growth specialist, and the founder and CEO of Digital Clarity.Jim and Reggie chat about moving beyond traditional marketing metrics like ROAS and KPIs to emphasize the importance of nurturing future clients and building trust over time for a better return on investment. The discussion covers many topics, including the Snoop Dogg Solo Stove controversy, which serves as a case study to highlight the difference between lead generation and demand generation and the necessity of patience and faith in your marketing efforts.Reggie shares insights on the 95-5 rule, emphasizing the importance of nurturing leads and understanding that not everyone is ready to buy immediately. He also covers the significance of understanding buyer behavior, authenticity in marketing, and the negative impact of inauthentic content when connecting with audiences.The conversation also touches upon the effective use of podcasts for demand generation, the evolution of B2B buying due to demographic shifts, and modern marketing strategies to avoid wasteful expenditures. The hourglass analogy for the customer journey highlights the importance of not only attracting and acquiring customers but also nurturing and expanding relationships with them post-purchase, creating a continuous cycle of engagement and advocacy, unlike the traditional funnel, which focuses solely on the acquisition phase.The conversation concludes with an introduction to Digital Clarity and its approach to demand generation. Digital Clarity diagnoses problems, creates value propositions, and supports the implementation of effective communication strategies. Working with internal teams and bringing in external expertise, they help companies achieve growth and overcome barriers. Marketing is seen as a means to think differently and drive organizational change.Where You Can Find Reggie James:Website - https://www.digital-clarity.com/LinkedIn - https://www.linkedin.com/in/reggiejames/Instagram - https://www.instagram.com/reggiejames_1/Twitter (X) - https://twitter.com/ReggieJames99 Thank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/5z5zaz5-sv8

In this episode, Jim DeMicco interviews Mike Begg, an Amazon expert and the co-founder and CEO of AMZ Advisers, about his marketing strategies for Amazon. They discuss various topics related to Amazon, including growing businesses on the platform, the challenges of selling on Amazon, advertising and SEO strategies, and expanding brands to Latin America. Mike is also the co-founder of GoAvance and explains that expanding to Latin America can be a lucrative opportunity for brands, especially in categories like consumer electronics, supplements, and cosmetics.Mike shares insights from his journey, starting with Kindle eBooks, reselling clearance items, white labeling products, and now helping big brands sell millions of dollars on Amazon. He also discusses the importance of protecting your brand, understanding the data, and investing in the platform. Investing in Amazon advertising can lead to a positive feedback loop and increased visibility and sales.Jim asks Mike about one of his major pet peeves on Amazon: encountering products with reviews for different items. Mike Begg refers to this deceptive practice as “review hijacking.” He explains that sellers take over inactive listings with good review histories by changing titles, images, and details to match their products, thereby inheriting positive sales and review history.Mike also discusses current trends, common pitfalls, strategies to combat fake reviews, and how to optimize for Prime Day. He also offers advice on product categories and practical tips for beginners aiming to succeed on Amazon.Where You Can Find Mike Begg:AMZ Advisers - https://amzadvisers.comGoAvance - https://goavance.comLinkedIn - https://www.linkedin.com/in/mbegg/Instagram: https://www.instagram.com/m1ke_begg/X/Twitter: https://twitter.com/mike_beggThank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/XQ8qzmROEKU

In this episode, hosts Jim and Madison delve into the fascinating world of the Stanley Tumbler, a product that has taken the reusable water bottle and marketing industries by storm. They explore the 100+ year history of Stanley and the unexpected shift in its target demographic from a predominantly male audience to a female-dominated one. This pivot increased the company’s revenue from $73 million in 2019 to an estimated $750 million in 2023.The discussion covers the Stanley Cup’s transition into a fashion statement and status symbol. Jim and Madison discuss how strategic marketing and social media influencers have positioned the tumbler as a must-have accessory instead of a basic utility item. The episode highlights the importance of aesthetic appeal and exclusivity (such as limited edition runs with brands like Target and Starbucks) in driving consumer demand and transforming a simple product into a trendy fashion icon. People are collecting them and even experiencing school bullying over not owning one.During the episode, the conversation shifts to a critical perspective on the environmental impact of these reusable water bottles, highlighting that these tumblers may not be as environmentally friendly as consumers might hope. One of the driving forces behind the reusable water bottle market is the desire to be eco-friendly. Still, there is a paradox in promoting reusable products that experience a constant replacement cycle as the newest trendy water bottle hits the market.Overall, the episode highlights the power of marketing and the influence of trends in consumer behavior.Thank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/bZvwVxSTfqU

In this episode, Jim DeMicco interviews Justin Chen, co-founder of PickFu, a DIY consumer research platform that’s an easy and inexpensive alternative to traditional marketing research focus groups. During the episode, Jim promises to run a PickFu to help choose his YouTube thumbnails (26:46), and the one you are seeing was selected based on that poll (link below).At the beginning of the conversation (00:54), they discuss the benefits and challenges of remote work, the return to office culture, and the importance of trust and communication in remote teams. They both agree that remote work offers benefits such as increased productivity, work-life balance, and the ability to hire talent from anywhere.The conversation returns to PickFu and how it can help improve your marketing at 14:09. Justin shares the company’s origin story and highlights the value of small iterations and early testing in product development. They also explore the power of data-driven decision-making and how a PickFu focus group can be used for iterative design and testing.Jim and Justin discuss the importance of understanding customer choices and feedback. They emphasize the value of negative feedback in shaping product and marketing decisions. They also highlight the need to find and lean into your niche market. The conversation explores the significance of effectively communicating product information and the benefits of iterating based on real-world feedback.So, get out there and PickFu something! Visit https://www.pickfu.com/#_r_fbym and enter promo code FBYM for 50% off your first PickFu (affiliate link).Where You Can Find Justin Chen:Website - https://www.pickfu.com/LinkedIn - https://www.linkedin.com/in/justinchen/Links Mentioned In This Episode:PickFu Discussed In This Episode - https://www.pickfu.com/results/pAdxUvTNUePickFu For This Show’s YouTube Thumbnail - https://www.pickfu.com/results/hSNKiGVThvThank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/X69V50_gzqM

In this episode, host Jim DeMicco sits down with Deevo Tindall, founder of Fusion Creative, for a candid conversation about the art of attracting the right clients and the tough love of letting the wrong ones go. Discover the secrets to building successful client relationships, from identifying those who align with your core values to gracefully parting ways with those who don’t.It’s not just about marketing; it’s about fostering connections that fuel growth and creativity. Aligning your values and goals with your clients is essential for a productive and fulfilling relationship. Jim and Deevo also highlight the significance of clear communication and setting realistic client expectations. Additionally, they explore the challenges of attracting the right clients and the need for systematizing processes and procedures to ensure consistency and efficiency. The conversation explores the power of the customer experience and the alignment of brand messaging with the desired experience. They discuss the value of saying no and being true to your brand.During the conversation, Jim and Deevo share personal anecdotes about their experiences with schools and restaurants. Jim’s four-year-old makes an adorable interruption, reminding us of the charming unpredictability of balancing work with family life. This episode isn’t just a guide to mastering the art of client selection; it’s an engaging conversation that illustrates the human side of marketing, filled with laughter and practical advice that can only come from those who’ve been there before. Don’t miss out on this episode that will help take your client relationships to the next level.Where You Can Find Devoo Tindall:Website - https://fusioncreativebranding.comLinkedIn - https://www.linkedin.com/in/fusionphotog/Instagram - https://www.instagram.com/fusionphotogYouTube - https://www.youtube.com/@unlearneverythingdeevoLinks Mentioned In This Episode:Recruit Rockstars by Jeff Hyman - https://recruitrockstars.com/Thank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/emMbYRmmTtA

In this episode, Jim and Madison discuss their predictions for 2024. Jim predicts that MrBeast will become the number one channel on YouTube, while Madison predicts that Instagram will rework Threads. They also discuss the possibility of a clear winner emerging among text-based social media platforms and businesses doing more politically motivated ads. Jim’s wildest prediction is that an A-list celebrity will sign an exclusive deal with a major social media platform, and Madison predicts an increase in the use of QR codes in TV ads. And, of course, the conversation covers the future of AI, focusing on the battle between Google and OpenAI, ChatGPT’s brand recognition, Microsoft’s relevance in the AI space, and creating personalized GPTs for your business. Our Predictions:02:16 - Jim predicts MrBeast will become the top YouTube channel by April 2024, surpassing T-Series, and expects him to achieve A-list celebrity status.08:36 - Madison predicts that Instagram will rework the Threads app.09:46 - Jim predicts there will be a clear winner among text-based social media platforms (X / Twitter vs Threads) by the end of the year.17:44 - Madison predicts we will see more politically motivated marketing this year.24:19 - Jim predicts that at least one A-list celebrity will sign an exclusive deal with a major social media platform.30:53 - Madison predicts that more TV ads will implement QR Codes for easier access to websites and promotions.35:55 - Jim predicts a major competition in AI between Google and OpenAI, with ChatGPT gaining a significant edge due to brand recognition.Thank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/G0gvHe2Bd_k

In this episode, Jim and Madison review their marketing predictions for 2023 and grade themselves on their accuracy. The predictions cover various topics such as ChatGPT AI integrations in marketing software, more behind-the-scenes content from businesses, YouTube Shorts, the expansion of business loyalty programs, the impact of stock photos on website traffic, media companies targeting big live events, and the rise of paid social media and Web 3.0.Key Moments From This Episode:01:15 - Prediction 1 (Jim | Grade A+): We’ll see ChatGPT / AI integrations in all marketing software by the end of the year.05:17 - Prediction 2 (Madison | Grade B-): We’ll see more behind-the-scenes content from businesses, including videos and photos, focusing on authentic communication.09:53 - Prediction 3 (Jim | Grade B-): Google will finally get its social network with YouTube Shorts.14:10 - Prediction 4 (Madison | Grade B+): There will be an expansion of business loyalty programs across more industries.18:44 - Prediction 6 (Jim | Grade D): Media companies will increasingly target big live events as our digital world becomes more curated and fragmented, and marketing will play a crucial role in the success of these events.23:41 - Prediction 5 (Madison | Grade C): Stock photos on websites will start majorly impacting website traffic.27:00 - Prediction 7 (Jim | Grade B): Paid social media is coming, and it will evolve with Web 3.0 to give more control to the user.Links Mentioned In This Episode:Our 2023 Marketing Predictions Episode - https://skyeline.com/fbymarketing/2023-marketing-predictions/Thank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/MJxhNnJT6ag

In this episode, Jim and Madison discuss Snoop Dogg’s recent ad campaign with Solo Stove. They analyze the genius behind the ad and its impact on brand awareness and sales. The hosts were particularly impressed by the clever use of ambiguity and suspense in Snoop Dogg’s social media teasers, where he hinted at giving up ‘smoke,’ a move that sparked widespread curiosity and speculation. This brilliant play on words, combined with Snoop Dogg’s strong personal brand and unexpected collaboration with a high-end, smokeless bonfire company, demonstrates the power of innovative marketing.Jim and Madison discuss the broader implications of the campaign for the marketing world, emphasizing the importance of surprise, humor, and the careful crafting of public persona in advertising. They draw parallels between Snoop Dogg’s campaign and another celebrity endorsement where Bryan Cranston & Aaron Paul left fans disappointed when they expected a Breaking Bad movie and were instead pitched a new tequila brand, Dos Hombres Tequila.Links Mentioned In This Episode:Snopp’s Teaser Photo (Instagram) - https://www.instagram.com/p/CztuhospV_w/Snoop’s Reveal Video (Instagram) - https://www.instagram.com/p/Cz3zX4kL4Z-/Snoop’s Reveal Video (TikTok) - https://www.tiktok.com/@snoopdogg/video/7303559504220785966Solo Stove - https://solostove.comThank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/GHdxoXFzeK8

In this episode, hosts Jim DeMicco and Madison McQuistion tackle the frustrating topic of domain slamming. Jim sheds light on this deceptive practice, stressing the importance of vigilance in domain registration and renewal. He offers actionable advice, urging listeners to use trusted services like Namecheap or GoDaddy and highlighting the significance of domain privacy. Madison’s personal anecdotes about using WordPress and Wix for domain registration add a practical perspective to the discussion. The hosts discuss the costly consequences of falling for domain slamming and share tips on recognizing scam attempts, such as overly urgent correspondence or requests from unfamiliar sources. They advise listeners to report suspicious activities and emphasize the value of keeping domain information current and secure. Listeners will gain a deeper understanding of domain registration, the risks associated with domain slamming, and practical tips to protect their online presence. Whether you’re a business owner, a blogger, or someone curious about the digital space, this episode is a must-listen for its valuable insights and expert advice. Key Moments From This Episode: 04:50 - What is Domain Slamming? 05:45 - Example of a Scam Letter 07:54 - How to Avoid Domain Scams 08:42 - Register Your Domain Yourself or Hire a Trusted Website Developer 09:25 - Domain Privacy 11:09 - Use an Email Not Associated with Your Domain When Registering 12:45 - Make Sure You Set Up a Secure Domain Privacy System 14:11 - Ignore Any Correspondence Until You Know It Came from a Trustworthy Source 16:58 - Set Your Domain to Auto-Renewal 17:22 - Contact Your Web Designer Before Doing Anything 18:54 - If You’re Outraged, You Can Report the Scammers 20:07 - Lock Your Domain Links Mentioned In This Episode: 8 Tips to Avoid Domain Renewal Scams - https://skyeline.com/8-tips-to-avoid-domain-renewal-scams/ Thank you for tuning in, and don’t forget to subscribe! Watch This Episode On YouTube: https://youtu.be/K-RfGqKyQzE

In this “Junk Drawer” episode, Jim and Madison delve into some recent marketing topics and trends. Join them as they explore Mr. Beast’s remarkable achievement of reaching 200 million subscribers.They also scrutinize the controversial utilization of AI-generated chatbots featuring celebrities like Kendall Jenner and ponder this technology’s far-reaching implications for the entertainment and marketing industry. They also delve into AI’s influence on Amazon product reviews, highlighting how it streamlines and enhances consumer access to information.Additionally, they tackle the pressing issue of excessive website ads, discussing the potential pitfalls of repetitive ad exposure and emphasizing the importance of striking the right balance between ads and user experience for an engaging and satisfying online experience.In this episode, Jim and Madison also discuss Coke, profanity in advertising, piracy, memes, and more.Key Moments From This Episode:01:09 - Our Thoughts About Linktree’s Use of Profanity in a Recent Ad06:08 - Mr. Beast Hits 200MM Subscribers10:43 - Madison’s New Social Media Strategy for Her New Book18:03 - Google Podcasts to Shut Down in 202421:06 - AI-Powered Book Piracy & Speechify27:33 - Kendall Jenner’s Meta AI Chatbot, aka Your Sis Billie30:49 - Coke’s New AI Co-Created Flavor33:13 - Amazon is using AI to Summarize Reviews37:01 - Our Thoughts About Excessive Website AdsLinks Mentioned In This Episode:Mr. Beast’s YouTube Channel - https://www.youtube.com/@MrBeastSpeechify - https://speechify.com/Madison's Instagram Page - https://www.instagram.com/madisongraytheauthor/reels/Coke's New AI Flavor - https://us.coca-cola.com/products/coke-creations/y3000-limited-edition-soda-zero-sugarKendall Jenner's AI Chatbot - https://www.instagram.com/p/CyBuBdaPkfi/Thank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/NiENIcTMNqo

In this episode, Jim DeMicco speaks with AI Expert Paula Phelan to discuss the world of AI and its profound impact on the marketing industry and beyond. Paula is a visionary leader and seasoned entrepreneur and is now the COO of Intelligent Relations. Together, they explore AI’s evolving role, emphasizing its ability to transform the workforce, create job opportunities, and revolutionize how we do business.Jim and Paula discuss the influence of AI in various sectors, from small businesses to healthcare, photography, and writing; they provide insights into how this technology empowers those who embrace it. Their spirited conversation touches on ethical concerns and the importance of maintaining human creativity and uniqueness in the era of AI.Key Moments From This Episode:01:39 - Will AI replace jobs?05:44 - AI implementation for smaller vs larger businesses07:54 - AI still needs human intervention11:49 - AI has been here for a long time17:52 - AI’s Impact on Healthcare and Photography23:22 - Will AI replace artists?27:13 - Blockchain, the Fediverse, and the future of social media31:41 - Effects of biased data on AI33:44 - Will AI have too much power?38:50 - Is AI going to bring us all to the middle?43:10 - Paula’s experience with AI in art46:46 - Intelligent Relations, Preston and the future of PRWhere You Can Find Paula Phelan:LinkedIn - https://www.linkedin.com/in/nadelphelan/Intelligent Relations - https://intelligentrelations.com/Paula’s Art & Photography - https://www.paulaphelan.com/indexThank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/dNNbYKCEHKs

Join Jim and Madison as they delve into the captivating world of Apple’s marketing mastery. They dissect two recent Apple events, unveiling the company’s innovative products, and explore what Apple said and how they said it. Discover the secrets behind Apple’s exceptional presentation skills, emotionally resonant commercials, and the impressive production value of their virtual events. From the allure of cutting-edge technology to the art of keeping audiences spellbound, this episode offers a fascinating look at the magic of Apple’s marketing. Tune in as they unravel the secrets of this tech giant’s success!Key Moments From This Episode:00:39 - Overview of Apple’s recent events01:40 - The art of keeping audiences engaged05:12 - Apple keeps things exciting (even when they’re not)10:14 - Why we watch Apple Events11:14 - Why do some people hate Apple?12:17 - How Apple builds brand loyalty with an Apple ecosystem14:43 - Apple’s quirky approach to promoting carbon-neutral products16:12 - Our favorite new iOS 17 features18:48 - Apple Podcasts are getting a facelift24:10 - New iPhone camera features we’re excited aboutThank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/6lGM4XH3VkM

Like it or not, your website often serves as your business’s first impression to customers. And if you’re trying to make it a good one, you need to know the critical aspects that can make or break someone’s interest. In this episode, Jim and Madison delve into everything web design, discussing common pitfalls to avoid and highlighting the importance of staying up-to-date with content, design aesthetics, and branding.Jim and Madison stress the role of trust signals, such as product information, images, and testimonials, in building credibility with visitors. They also touch on the importance of website speed, mobile-friendliness, and user-friendly navigation. Overall, Jim and Madison will teach you everything you need to know about impressing and keeping your customers.Key Moments From This Episode:01:10 - Avoiding Bad First Impressions07:13 - Tips For Building Trust08:28 - The Power of Pictures & Sharing Your Pricing11:25 - Follow The Golden Rule: Communication Is Key12:36 - Make Sure Your Website is Mobile-Friendly13:10 - Showcase Your Achievements & Other Trust Factors16:30 - Knowing Your Audience Makes a Difference19:31 - The Importance of Speed, Security & Ease of Navigation22:50 - TLDL (Too Long Didn’t Listen) OverviewThank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/3DWmDdj0zik

There’s no denying the fact that the social media landscape has undergone immense changes this year. Whether it’s old apps trying to reinvent themselves or new ones emerging on the scene, social media is constantly evolving. Join Jim and Madison as they break down what’s changed and what it means for the marketing industry.Jim and Madison will cover X (formerly known as Twitter), Threads, and Amazon Inspire. They’ll also discuss the influence of tech giant Elon Musk and what the Fediverse might mean for the future of social media and communication.Key Moments From This Episode:01:30 - Elon Musk Rebrands Twitter as X05:46 - Will Elon Musk Bring Back Vine07:55 - Our Elon Musk & X (Twitter) Predictions08:30 - Why X (Twitter) Will Survive11:42 - Why Threads is Failing19:56 - Our Predictions for the Future of Instagram23:05 - The Fediverse & the Future of Social Media31:18 - Amazon Inspire & Influencer VideosThank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/BaHxr4vJing

Email campaigns might not be the latest trend in marketing, but they continue to be one of the best. In this episode, Jim and Madison discuss the ins and outs of email marketing and how it can be a major asset to any brand looking to grow.Whether the purpose is to inform, persuade, or excite, emails can serve as a reminder to customers in a variety of ways. And even if people don’t take the time to read them thoroughly, they’ll ultimately help your business stand out among the rest. Yet, as Jim and Madison note, there is an art behind email marketing. From well-written subject lines to carefully crafted email lists, mastering email marketing isn’t as easy as simply pressing ‘send all.’Key Moments From This Episode:00:47 - SkyeLine’s marketing improvements (listening to our own advice)01:30 - Why email marketing is for everyone01:53 - What exactly is email marketing?03:10 - Mailchimp and other email marketing options04:25 - If it’s going to be spam, make it good05:49 - How even unopened emails can open new doors06:13 - The importance of subject lines08:29 - The basics of building an email list10:37 - Adding email signups to websites12:49 - Starting an email list from scratch13:53 - Jim’s experience with buying email lists16:31 - How emails can boost ROI18:34 - Generational feelings towards emails23:29 - Our success stories with clients26:37 - Madison’s book updatesThank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/kRnvhWXZYlc

Join Jim and Madison as they dive into what so many people may be wondering: Is AI outsmarting us? In this episode, they unravel what the future of AI will hold, how it will impact different industries, and why ultimately, it won’t replace specific jobs because we crave uniqueness.Jim discusses his prediction for Gen Alpha and how AI is like a calculator; you must learn how to perform the tasks first without AI to use it correctly. Madison talks about why the writing industry is nervous about AI and how she has learned to use it to respond to restaurant reviews.A significant part of marketing is learning to stand out. If you solely rely on AI, it will bring your marketing towards the middle. You need to understand marketing to use it to stand out from your competition.Key Moments From This Episode:01:55 - Jim’s prediction about Gen Alpha02:40 - How AI will impact different industries04:05 - How AI is like a calculator06:15 - Using AI for reviews09:46 - Uniqueness is what drives our interest in thingsThank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/-seA54nfUAo

Join Jim and Madison as they dive deep into the world of WordPress in celebration of its 20th anniversary. In this episode, they unveil the reasons behind the unrivaled popularity of the #1 website-building platform. From personal experiences to favorite plugins, they discuss why WordPress remains their top choice over other platforms.Tune in to discover the secrets behind WordPress' widespread adoption - 43% of all websites and 64% of Content Management System (CMS) websites use WordPress. Plus, learn the benefits it offers beginners and the importance of finding the perfect WordPress hosting company for optimal speed and security.Key Moments From This Episode:01:09 - Jim’s WordPress Journey06:36 - Madison’s WordPress Journey08:57 - Why you should choose WordPress when starting a new website12:18 - Why WordPress is so great13:44 - CMS Market Share Overview (WordPress has a 64.2% Market Share)17:50 - WordPress.org vs. WordPress.com19:54 - Why Jim doesn’t like the Gutenberg block builder but loves Elementor21:15 - The importance of website speed22:13 - Our Favorite WordPress Plugins (ManageWP [22:29], Yoast SEO [23:45] & Gravity Forms [26:13])29:35 - WordPress Hosting & SecurityThank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/Nk84QrcGjTY

In this episode, Jim talks to Madison about marketing her upcoming book, The Cipher of Sons. She discusses her inspiration for writing a book and why she used the pen name, Madison Gray. She dives into how she markets her book on TikTok, Instagram, and other platforms and why she chose the self-publishing platform IngramSpark.Jim talks about the influence of Chat GPT and how it won’t replace authors and produce the same quality of books. He also chats about Kenya’s book, The Little Thoughts Inside, and how she found a publishing company after self-publishing on Amazon.Finally, Jim talks about bootstrap marketing and how doing your own marketing is important at first when it’s a side hustle or passion project. You need to believe in yourself and put in that sweat equity to build your brand before you hire a marketing firm.Key Moments From This Episode:00:56 - Marketing in The News05:23 - An introduction to Madison’s book, The Cipher of Sons06:46 - Madison discusses what made her want to write a book11:18 - Marketing a book before release on social media with #BookTalk13:10 - ChatGPT’s impact on the writing industry17:04 - Indie vs. Traditional Publishing18:57 - Bootstrap Marketing23:29 - An introduction to Kenya’s book, The Little Thoughts Inside25:34 - Kindle Direct Publishing vs. IngramSpark28:23 - The importance of doing your own marketing for a passion project30:40 - Why Madison chose Wordpress.com vs. Wordpress.org for her author websiteLinks:Madison Gray (Website) - https://madisongraytheauthor.comMadison Gray (TikTok) - https://www.tiktok.com/@madisongraytheauthorMadison Gray (Instagram) - https://www.instagram.com/madisongraytheauthor/The Little Thoughts Inside (Pre-Order) - https://devorss.com/products/the-little-thoughts-insideThe Little Thoughts Inside (Facebook) - https://www.facebook.com/thelittlethoughtsinsideKindle Direct Publishing - https://kdp.amazon.comIngramSpark - https://www.ingramspark.comThank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/HVEZQzMnGpY

In this episode, Jim and Madison chat with their first guest Kayla Wells, a podcast marketing expert helping podcasters grow their shows since 2019. Kayla has become a go-to resource for businesses and content creators looking to get more attention for their shows. Having started her career in customer service, Kayla switched to podcasting when she discovered her passion for marketing. Today, Kayla hosts “Your Podcast Strategist Show,” where she shares valuable tips and insights for growing a successful podcast. Her show helped us on our podcast journey, and she’s a great resource if you need help with your podcast.Kayla shares her top tips for businesses looking to grow their podcast by discussing content creation and guest management, creating searchable podcast titles, podcast marketing on social media and your website, revisiting previous episodes, and more helpful podcast marketing tips.Key Moments From This Episode:01:05 - Kayla Wells’ Background & Podcasting Journey06:00 - Reviewing Kayla’s Podcast Episode #19, “5 Actionable Marketing Tips for Podcast Growth”10:57 - Posting Frequency & Consistency13:32 - The Importance of Frequency & Growth15:44 - The Best Time to Post Your Podcast22:12 - The Importance of Revisiting Previous Episodes26:06 - The Struggles of Content Creation & Guest Management29:02 - The Importance of Repetition in Marketing30:27 - How Guesting on Podcasts Helps to Grow Your Audience33:47 - Aligning with Your Target Audience40:06 - Choosing the Right Social Platforms to Market Your Podcast45:29 - The Importance of Searchable Podcast Titles50:52 - The Importance of Conversational PodcastsWhere You Can Find Kayla Wells & “Your Podcast Strategist Show”:Instagram - https://www.instagram.com/kwellspodcastservices/LinkedIn - https://www.linkedin.com/in/kaylaawells117Website - https://KWellsCompanies.com/Apple Podcasts - https://podcasts.apple.com/us/podcast/your-podcast-strategist-show/id1615460414Thank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/Z9A3D2-c7eE

In this episode, Jim and Madison dig through the Marketing Junk Drawer and discuss some recent marketing that caught their attention - because everything is marketing! They discuss how your staff is vital for successful marketing and great promotions by Monster Energy and Dove, plus a few other stories.Jim talks about the episode Nosedive from the show Black Mirror (01:55) and how it showcases the worst-case scenario for reviews in our culture. He also talks about a positive (07:25) and negative (17:42) experience with front desk staff at two medical offices. Finally, he talks about working deeply when doing photography (28:23) or any other skill you want to improve. You’ll get more creative, think in the moment, and improve your muscle memory for that skill.Madison talks about the new promo video from Highland Brewing Co. in Asheville, North Carolina, for their Wishing Star Cold IPA (03:45). She also talks about the dressing room staff at Altar’d State (13:52) and how they make the shopping experience easier for the customer while also improving their bottom line. Finally, she discusses the Monster Energy Supercross FanFest campaign (23:49), which promotes recycling and its brand in a hard-to-forget way.Together, Jim and Madison discuss “The Cost of Beauty” Dove Campaign (32:18) and social media’s negative impact on mental health and body positivity for kids.Links:Nosedive | Black Mirror - https://www.imdb.com/title/tt5497778Wishing Star Cold IPA - https://www.youtube.com/watch?v=dJ8vy_rIMHkPark Avenue Fertility (Dr. Levi) - https://parkavefertility.comAltar'd State - https://www.altardstate.comMonster Energy Supercross FanFest - https://www.supercrosslive.com/fanfestCost of Beauty: A Dove Film - https://www.youtube.com/watch?v=2ngESNoacxMThank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/LREHNq9NbSw

In this episode, Jim and Madison discuss and make predictions about the success of two recently growing social media platforms - Lemon8 and Clapper.Lemon8 was created by Heliophilia Pte. Ltd. but is owned by ByteDance, the same parent company as TikTok. The platform aims to connect people who share common interests, passions, and hobbies through a platform similar to Instagram and Pinterest. Topics include Fashion, Beauty, Food, Wellness, Travel & Home.Clapper is a video-sharing platform that offers a range of features similar to those found on TikTok but also has some unique features. The U.S.-based company prioritizes privacy and security and is poised to take market share if TikTok is banned in the U.S. Clapper also claims to use an ‘equal opportunity’ algorithm to showcase ordinary, real, and diverse communities of people.They also discuss how Lemon8 attracts more influencers and women, while Clapper encourages the creation of unique and original videos by everyone.Jim discusses the history of many failed social media platforms and the broader implications for these new social media apps. Madison talks about the goals of both platforms and how they originally wanted to help creators.Unsolicited Marketing Feedback: Jim and Madison discuss how HBO Max is rebranding to Max. They look at the logo redesign as well as their predictions for how successful the rebranding will be.Links:Lemon8 - https://www.lemon8-app.comClapper - https://clapperapp.comHBO - https://www.max.comThank you for tuning in to this week’s episode, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/hKly1WkgJVY

In this episode, Jim and Madison discuss the often-frustrating topic of Yelp reviews and how to handle them as a business owner (especially for restaurants). They discuss the power of reviews and how Yelp, in particular, can make or break a new restaurant. The hosts offer advice on responding to reviews, asking for reviews, and being kind to guests.They also discuss why many people criticize Yelp for being pro-consumer rather than pro-business. However, they acknowledge a positive Yelp community in the form of Yelp Elites, who are passionate about food and good restaurants.Jim talks about his experience with Yelp’s sales team and how Yelp’s advertising practices can be frustrating and not worth the investment for businesses.Unsolicited Marketing Feedback: Jim and Madison discuss how Pepsi’s logo redesign is an excellent example of a rebrand that maintains continuity from previous logos while refreshing the design. They also discuss how the trend of darker design aesthetics may be influenced by Gen Z’s preference for dark mode.Links:Our Reviews Episode - https://skyeline.com/fbymarketing/reviews-reputation-managementHow I Built This with Guy Raz (Interview with Yelp CEO & Co-Founder Jeremy Stoppelman) - https://www.npr.org/2019/06/21/734865142/yelp-jeremy-stoppelmanThe Jon Taffer Podcast (Bar Rescue) - https://jontaffer.com/is-yelp-good-for-restaurants-barsBeach Too Sandy, Water Too Wet - https://www.beachtoosandy.comPepsi Redesign Press Release - https://www.pepsico.com/our-stories/press-release/pepsi-unveils-a-new-logo-and-visual-identity-marking-the-iconic-brands-next-era03282023Thank you for tuning in, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/yLQU4xeNHAg

We all know that managing customer reviews can be overwhelming, but it's vital for helping your business thrive. Plus, what happens when you get that dreaded one-star review?In this episode, Jim and Madison discuss the importance of managing business reviews and your reputation. We discuss review gating, responding to reviews, software tools, and more! Madison also shares how she uses ChatGPT to help increase the efficiency of her responses.One of the most challenging aspects of review management is handling negative reviews, especially 1-star ratings. No matter how difficult it may be to swallow, it is important to remember that such reviews can be your friend as they allow you to address the problem and make things right. Most importantly, always respond to your reviews (good and bad) to show your customers you care!Online reviews can significantly impact your business's success. So, join us as we discuss how customers rely on reviews to make purchasing decisions and how you can use them to drive sales.Unsolicited Marketing Feedback: Jim wonders if rebranding The Bagel Shop to The Bagel Dudes was a good decision.Links:Bright Local - https://www.brightlocal.comLocal Clarity - https://www.localclarity.comThe Bagel Dudes - https://thebageldudes.comDutch Bros - https://www.dutchbros.comThank you for tuning in, and don't forget to subscribe!Watch This Episode On YouTube: https://youtu.be/naXsZ6agEv8

In this episode, Jim and Madison share their marketing predictions for 2023. Join us as we explore what the marketing world has in store and how you can stay ahead of the curve! Jim’s Predictions:We’ll see ChatGPT / AI integrations in all marketing software by the end of the year.Google will finally get its social network with YouTube Shorts.Media companies will increasingly target big live events as our digital world becomes more curated and fragmented, and marketing will play a crucial role in the success of these events.Paid social media is coming, and it will evolve with Web 3.0 to give more control to the user.Madison’s Predictions:We’ll see more behind-the-scenes content from businesses, including videos and photos, focusing on authentic communication.There will be an expansion of business loyalty programs across more industries.Stock photos on websites will start majorly impacting website traffic.Thanks for listening, and don’t forget to subscribe!Watch This Episode On YouTube: https://youtu.be/gxfJTvi7VbU