Show InformationEpisode Number: 62Date: November 25, 2024Duration: 55:14 Guest Contact InformationGuest: Chris YanoCompany: Ryno Strategic Guest Website: https://rynoss.com/Podcast Host of: To The Point- Home Service Podcasthttps://podcasts.apple.com/us/podcast/to-the-point-home-services-podcast/id1496811695Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: [email protected] SummaryIn this episode of the Freedom Blueprint podcast, host Justin Deese interviews Chris Yano, founder of Ryno Strategic Solutions. Chris shares his journey from a small-town upbringing to becoming a leader in digital marketing for home services. He discusses the evolution of his company, the challenges of navigating a dynamic market, and the importance of accountability in partnerships. Chris also highlights the significance of understanding booking rates for business health and reveals Ryno's new branding and growth strategy, including a recent private equity partnership aimed at scaling the business further. In this conversation, Chris Yano discusses the merger of Blue Corona and Ryno, emphasizing the need for a reset in the digital marketing landscape. He explores the integration of AI in marketing, the importance of finding purpose after significant transitions, and the necessity of resetting personal life pillars. Chris shares insights on choosing the hard path for growth and the opportunities available in the trade industry, encouraging listeners to focus on self-improvement and leadership.TakeawaysChris Yano's journey began in the Midwest, focusing on helping small businesses.Ryno Strategic Solutions evolved from a small marketing firm to a major player in home services.Understanding the consumer's buying cycle is crucial for effective marketing.Accountability is key in partnerships; it's not always marketing's fault.Booking rates are a critical metric for assessing business health.Ryno's new branding reflects its growth and commitment to the industry.The company has adapted to market changes, especially during COVID-19.Chris emphasizes the importance of community service in business culture.Private equity partnerships can be a strategic move for growth.Building relationships in the industry has been vital for Chris's success. The merger of Blue Corona and Rhino was a strategic move to reset the digital marketing landscape.AI is a tool that should be used wisely in business.Finding purpose is crucial after significant life transitions.Resetting personal life pillars can lead to better overall well-being.Choosing the hard path often leads to greater growth and success.The trade industry is experiencing a resurgence of opportunities.Self-discipline is key to achieving long-term goals.important to take responsibility for one's actions and decisions.Continuous self-improvement benefits not only oneself but also the team and family.There are abundant resources available for learning and growth in today's world.Chapters00:00 Introduction to Chris Yano and Ryno...

Show InformationEpisode Number: 61Date: November 18, 2024Duration: 23:54Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: [email protected] this episode of the Freedom Blueprint podcast, host Justin Deese explores the age-old question of whether leaders are born or made. He discusses the importance of leadership in today's world, particularly in the context of the gig economy and the increasing options available to individuals. Deese outlines various traits that contribute to effective leadership, such as charisma, confidence, emotional intelligence, resilience, empathy, problem-solving abilities, adaptability, and team building. He concludes that while some traits may be innate, most can be developed through experience and effort, emphasizing that great leaders are ultimately made through hard work and determination.TakeawaysLeadership is more important now than ever.The gig economy has changed the landscape of work.Charisma can be both innate and learned.Confidence is often a learned trait.Emotional intelligence is crucial for managing teams.Resilience is developed through experience.Empathy can be cultivated over time.Problem-solving skills are essential for leaders.Adaptability is a learned skill necessary for growth.Leaders are made through hard work and determination.Chapters00:00 The Leadership Debate: Born or Made?07:02 Traits of Effective Leaders19:29 The Journey of Leadership DevelopmentKeywordsleadership, born or made, traits of leaders, leadership development, emotional intelligence, resilience, adaptability, team buildingTranscriptJustin Deese (00:06.465)Are they born or are they made? And I want to go over kind of some different approaches to thinking about it and have a good conversation with you about it.Justin Deese (01:02.552)Are leaders born or are they made? So today we're going to talk a little bit about leadership, specifically the question of, they, are leaders born or are they made? you know, this, this topic comes up pretty, pretty frequently. And, I really think it would just be a really good conversation and topic for us to talk about. And first off, I want to say this leadership as a, as a topic is just a, it's a huge topic, right?and it covers a lot of different areas and a lot of different angles. And so again, specifically, we're going to go into just a couple of things to kind of dive into more of the born or the made side of it. But here's my statement for you. My statement is this leadership right now is more important than it's ever been.I repeat that again to make sure you got that in your ear. It's leadership now is more important than ever. Now. I bet you're asking yourself the question, why, why would I say that? And to be honest with you, I'm glad you asked and I'm glad we're having this conversation because it's a it's a really good it's a really good question to ask. So I think one of the big topics on this is because.of what we have now in our world is people have more options than they have ever had before. I think a lot of times people talk about this gig economy, right? And they're like gig economy and if you don't know what that means, I'll give you the quick cliff note version, which is basically short-term work, right? So a gig economy is either short-term or...

60 | High Fives and High Growth: How Levi Torres Transformed a Small Plumbing Business into an Industry Leader Show InformationEpisode Number: 60Date: November 11, 2024Duration: 31:37Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: [email protected] Guest Contact InformationGuest: Levi TorresCompany: High 5 PlumbingGuest Contact: [email protected] Website: www.High5Plumbing.comSummaryIn this episode of the Freedom Blueprint podcast, Justin Deese interviews Levi Torres, co-founder of High Five Plumbing. They discuss Levi's journey from a plumbing apprenticeship to starting his own company, the unique branding strategies that set High Five Plumbing apart, and the explosive growth the company has experienced by expanding into HVAC and electrical services. Levi emphasizes the importance of having a clear vision and mission, creating a culture of raving fans, and the necessity of implementing changes quickly to adapt to the market.Takeaways Levi started plumbing at 16 with an apprenticeship from his dad.High Five Plumbing was founded in 2012 with a unique brand identity.The transition to service plumbing was driven by cash flow issues.Building a brand around the concept of a 'high five' created a unique customer experience.The company experienced explosive growth after implementing a clear vision and mission.High Five Plumbing expanded into HVAC and electrical services in response to customer demand.Creating raving fans is essential for business growth in the service industry.The importance of having a culture that embraces change and innovation.Levi encourages business owners to seek help and implement new ideas quickly.A strong brand identity can help differentiate a business in a competitive market. Chapters00:00 Introduction to High Five Plumbing03:02 The Journey of Levi Torres05:56 Transitioning to Service Plumbing09:02 Building a Unique Brand Identity12:11 Explosive Growth and New Divisions15:01 Creating Raving Fans18:08 The Importance of Vision and Mission20:50 Expanding into Electrical Services24:04 Implementing Change and Seeking Help Keywordsplumbing, business growth, brand identity, HVAC, electrical services, customer service, entrepreneurship, High Five Plumbing, Levi Torres, vision and mission

Show Information Episode Number: 59Date: November 4, 2024Duration: 45:00Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: [email protected] Contact InformationCo-Host: Kristen DeeseCompany: Virtual CFO for the tradesGuest Contact: [email protected] Website: www.KristenDeese.comService Nation: Michael [email protected]SummaryIn this episode of the Freedom Blueprint podcast, Justin and Kristen Deese recap their experiences at the recent Service World event. They discuss the highlights of the event, including the keynote speakers, workshops, and the importance of networking. The couple shares insights on finding your tribe within the industry and the value of engaging with others. They also reflect on their live podcast experience and the positive feedback received from the audience. In this conversation, Kristen and Justin reflect on their experiences at a recent industry event, discussing the emotional impact of influential figures in the trades community, the importance of avoiding overwhelm by focusing on key takeaways, and the power of vision boards in setting and achieving goals. They also explore the role of AI in modern business practices and share their excitement for future events and opportunities in the industry.TakeawaysService World continues to improve with each event.Keynote speakers can significantly enhance the event experience.Longer workshops allow for deeper learning and implementation.Networking is crucial for business growth in the home service industry.Finding your tribe can lead to meaningful connections.Live podcasts provide unique interaction opportunities.The importance of stepping outside your comfort zone.Audience engagement can transform a panel discussion.Disney properties offer a unique event atmosphere.Preparation and practice are key to successful presentations. The emotional journey of industry leaders can inspire others.Focusing on a few key takeaways can lead to better implementation.Vision boards are a powerful tool for goal setting and visualization.Celebrating small wins is essential for personal growth.AI is a valuable tool but should be used wisely.Technology is rapidly evolving and should be embraced.The importance of community and support in the trades industry.Future events provide opportunities for learning and networking.Personal growth and experiences are often more valuable than material items.Engaging the younger generation is crucial for the future of trades.Chapters00:00 Introduction and Overview of Service World03:00 Keynote Speakers and Event Highlights05:58 Workshops and Training Summit Insights09:03 Networking and Finding Your Tribe11:59 Panel Discussion and Audience Engagement14:49 Live Podcast Experience and Reflections21:32 Emotional Reflections on Industry Impact24:01 Avoiding...

Show Information Episode Number: 58Date: October 28, 2024 Duration: 41:16Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: [email protected] Contact InformationGuest: Joe CrisaraGuest Contact: [email protected] Website: www.ServiceMVP.comGift to listeners: Free Book Offer-Email [email protected] and in the SubjectLine put FREE BOOK- FREEDOM BLUEPRINT SummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Joe Crisara, known as America's Service Sales Coach. Joe shares his journey from being $450,000 in debt to becoming a successful sales coach and author. He discusses the importance of value-based selling, customer communication, and the lessons learned from his struggles. Joe emphasizes the significance of securing payment before starting work and the personal nature of sales. He also explores the role of AI in enhancing service delivery and training in the industry.TakeawaysIt's not what you know, it's who you know.Making people laugh while learning increases engagement.Value-based selling connects with technicians.Customer communication is key to success.Don't start working until you secure payment.Sales is personal; build relationships with clients.Understanding your client's background is crucial.Offer premium, mid-range, and economy choices.AI can enhance human capabilities in service.Investing in training leads to increased sales.Chapters00:00 Introduction to Joe Crisara03:15 The Journey Behind the Book06:17 Value-Based Selling and Customer Communication12:42 Lessons from Struggles: From Debt to Success18:40 Sales Strategies for Contractors30:12 The Role of AI in the Service IndustryKeywordsJoe Crisara, Service MVP, sales coaching, customer service, value-based selling, AI in service industry, contractor success, service training, communication skills, business growth

Show Information Episode Number: 57Date: 10/21/2024Duration: 47:10Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: [email protected] Contact InformationGuest: John & Vicki LaPlantGuest Contact: [email protected] Website: www.josephgrohfoundation.orgFacebook: www.facebook.com/JosephGrohFoundationLinkedin: https://www.linkedin.com/company/josephgrohfoundation/SummaryIn this episode of the Freedom Blueprint Podcast, I get to interview industry LEGENDS John & Vicki LaPlant live from Service World Expo 2024. They discuss their journey in the home service industry, the importance of embracing technology, understanding financials, and planning exit strategies. The conversation also highlights the impact of the Joseph Groh Foundation, which supports individuals in the industry facing life-altering challenges. The episode concludes with reflections on the future of the industry and the importance of small businesses in the economy.TakeawaysRunning a home service business is challenging but rewarding.Embracing technology is crucial for efficiency and productivity.Understanding financials is key to business success.Planning for an exit strategy should start today.The Joseph Groh Foundation provides vital support to industry members in need.Networking and sharing experiences can lead to significant growth.The industry has seen transformative changes in leadership and culture.Small businesses are the backbone of the economy.Continuous learning and adaptation are essential for success.The future of the industry is bright with opportunities for young professionals.Chapters00:00 Introduction to the Freedom Blueprint Podcast01:00 Live from Service World Expo 202407:02 The Journey of John and Vicki LaPlante12:02 Embracing Technology in Home Services17:46 Understanding Financials for Business Success23:47 The Importance of Exit Strategies29:53 The Joseph Groh Foundation: Giving Back36:04 Looking Ahead: The Future of the IndustryKeywordsHome service business, Service World Expo, John LaPlant and Vicki LaPlant, financial management, exit strategies, Joseph Groh Foundation, industry insights

Show Information Episode Number: 56Date: October 14, 2024Duration: 26:36Host InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: [email protected] Guest InfoGuest: Kristen DeeseGuest Company:Virtual CFO for the TradesGuest Contact: [email protected] Website: www.KristenDeese.comSummary In this episode of the Freedom Blueprint podcast, Justin Deese and his co-host Kristen discuss therole of a Virtual CFO in small businesses. They explore the importance of financial management, the common challenges faced by business owners, and how aVirtual CFO can help identify operational and sales issues through financial analysis. The conversation also delves into pricing strategies, budgeting for profit, and the significance of awareness in managing finances effectively.Kristen shares insights on how to improve gross profit margins and manage overhead expenses, emphasizing the need for business owners to understand theirnumbers to drive profitability.Takeaways●    A Virtual CFO provides high-level financial strategicmanagement without the cost of a full-time CFO.●    Many business owners lack accounting training, whichcan hinder their financial management.●    Understanding key financial concepts early cansignificantly impact business growth and profitability.●    Business owners often rely on bank balances, whichprovides a limited view of their financial health.●    Identifying gross profit margins can reveal areas forimprovement in operations and sales.●    Pricing strategies are crucial; many businessesunderprice their services, affecting profitability.●    Budgeting for expected profit can shift the mindset ofbusiness owners towards better financial management.●    Controlling overhead expenses is essential formaintaining profitability.●    Awareness of financial metrics helps business ownersmake informed decisions.●    It's important to prepare financials for tax time wellin advance. Chapters00:00 Introduction to Virtual CFO Services04:10 The Importance of Financial Management for SmallBusinesses07:44 Identifying Operational and Sales Issues throughFinancial Analysis12:57 Pricing Strategies and Gross Profit Margins16:22 Budgeting for Profit and Managing OverheadExpenses20:23 The Role of Awareness in...

Show Title:  Building a Bench: Strategies for Proactive Recruiting in Home Services with Ryan Englin from Core MattersEpisode Number: 55Date: October 7, 2024 Duration: 29:05Host: Justin DeeseWebsite: JustinDeese.com Contact: [email protected] Guest: Ryan EnglinGuest Company: Core MattersCompany Website: corematters.comPodcast Host: Podcast Host- Titans of the TradesAuthor of: Hire Better People FasterGuest Special Offer: Copy of the book https://corematters.com/freebook/SummaryIn this episode of the Freedom Blueprint podcast, host Justin Deese speaks with Ryan Englin, author of 'Hire Better People Faster' and founder of Core Matters. They discuss the critical issues of hiring, recruiting, and retention in the home service industry. Ryan shares his journey from marketing to recruiting, emphasizing the importance of proactive recruiting, building an employer brand, and creating a supportive work environment. The conversation also highlights the significance of authenticity in recruitment and the need for businesses to engage their existing employees in the hiring process.TakeawaysHiring and recruiting are critical challenges in the trades.Recruiting should be viewed as a marketing activity.Proactive recruiting is essential; top talent is often not actively looking for jobs.Building a strong employer brand can attract passive job seekers.Authenticity in social media is crucial for establishing trust with potential hires.Creating friendships at work can significantly improve employee engagement and retention.Onboarding should focus on building relationships, not just training.Core Matters helps businesses by stopping the bleeding in their hiring processes.Teaching businesses to fish means implementing sustainable hiring practices.Leverage your existing team for referrals and insights into the hiring process.Chapters00:00 Introduction and the Importance of Hiring and Recruiting in the Home Service Industry03:04 Proactive Recruiting and Building a Bench of Passive Job Seekers07:43 Creating an Authentic Employer Brand14:17 The Importance of Onboarding and Relationship Building21:23 Stop the Bleeding: Filling Immediate Staffing Needs23:46 Teaching Businesses to Fish: Implementing Systems and Processes26:33 Leveraging Existing Employees for Referrals and InsightsKeywordshiring, recruiting, retention, employer brand, onboarding, employee engagement, trades, business growth, Core Matters, Ryan Englin, Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse

Episode Number: 54Date: September 30, 2024Duration: 32:21Host: Justin DeeseWebsite: JustinDeese.com Contact: [email protected] Guest: Chris GistGuest Company: Paradise Home ServicesGuest Contact: [email protected] Website: www.ParadiseHomeServices.comSummaryIn this episode, we dive deep into the essential elements of creating and maintaining a positive company culture. We discuss the importance of flexibility, celebrating team milestones, and setting core values that align with your company's mission. From breaking bread with team members to supporting a healthy work-life balance, you’ll hear firsthand experiences and actionable tips on keeping the camaraderie and positive environment alive while achieving rapid growth.TakeawaysFlexibility and Core Values: How creating a flexible work environment supported by strong core values can lead to a thriving company culture.Celebration and Camaraderie: The impact of team gatherings and breaking bread on building bonds and enhancing team spirit.Visual Reminders of Core Values: Using visual aids to consistently reinforce the company’s mission and values.Empowering Team Members: Inspiring stories of team members who have grown within the company by embracing its culture.Maintaining Work-Life Balance: The importance of supporting a healthy work-life balance for overall team satisfaction and retention.Chapters[00:01] - Introduction and Welcome[00:35] - Discussing Company Culture[02:06] - Core Values and Team Dynamics[04:01] - The Importance of Flexibility[10:07] - Outside-of-Work Activities and Celebrations[13:53] - The Role of Brand in Culture[18:29] - Work-Life Balance in a Growing Company[21:36] - Empowering and Rewarding Team Members[24:51] - Inspiring Team Member Story[26:19] - Recreational Activities and Team Building[27:13] - Closing Remarks and Key LearningsKeywordsPlumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Company Culture, Core Values, Flexibility, Team Building, Work-Life Balance, Leadership in HVAC, Scaling a Business, Positive Work Environment, Employee Engagement, Chris Gist, Paradise Home Services.

Show Information Episode Number: 53Date: 9/23/2024Duration: 37:43Host: Justin DeeseHost Contact: JustinDeese.comGuest: Brigham DickinsonCompany: Power Selling Pro'sWebsite: www.PowerSellingPros.comDemo: https://powersellingpros.com/schedule-coaching/Booked By Power Selling ProsWebsite: www.Bookedbypsp.comDemo: https://www.bookedbypsp.com/home-page1670948825393SummaryIn this episode, I'm joined by Brigham Dickinson from Power Selling Pros. We delve into the strategies for transforming Customer Service Representatives (CSRs) into revenue generators. By leveraging training and accountability, Brigham shares how CSRs can significantly impact booking rates and contribute to your business’s bottom line. From real-life success stories to actionable insights, this episode is packed with game-changing advice for anyone in the home service industry.TakeawaysThe Importance of Accountability: Regularly monitor and provide feedback to your CSRs to enhance their performance and booking rates.Invest in CSR Training: Comprehensive training programs for CSRs can lead to a significant increase in booking rates and overall revenue.Performance-Based Pay for CSRs: Incentivizing CSRs with performance-based pay can motivate them and increase their efficiency in upselling services.Leveraging Low Hanging Fruit: Focus on converting the calls that are already coming in to maximize revenue without increasing marketing spend.The Impact of Personal Stories: Understanding personal motivations and stories can inspire better performance and commitment in team members. ChaptersIntroduction and Guest Welcome - 00:02The Origin of Power Selling Pros - 01:22Brigham's Motivation for Writing Books - 02:08Stumbling Blocks and Initial Struggles - 05:38Training and Accountability in CSR Performance - 09:01Real-Life Success Stories with Increased Bookings - 10:25Software Utilization in Training - 15:24Size of Businesses That Benefit from Training - 16:03Final Thoughts and Wrap-Up - 20:01KeywordsCustomer Service Representatives, CSR Training, Revenue Generators, Booking Rates, Home Service Industry, Power Selling Pros, Pattern of Excellence, Brigham Dickinson, Booked by Power Selling Pros, Business Growth, Call Handling, Performance-Based Pay, Upselling Services, Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse,

Show InformationJustin [email protected] World Promo Discount Code: FREEDOM24SummaryIn this special 52nd episode of the Freedom Blueprint Podcast, Justin Deese celebrates the podcast's one-year anniversary. Reflecting on the journey, he shares the significant moments and achievements over the past year, from partnering with Leap Partners to personal milestones such as his alcohol-free journey and numerous speaking engagements. Justin also talks about exciting upcoming events, including a keynote at Service World Expo and a live podcast stage appearance. This episode is filled with gratitude, personal growth, and future aspirations.TakeawaysReflecting on a Year of Growth: Celebrating the podcast’s one-year milestone, filled with meaningful interactions and feedback.Partnering with Leap Partners: The positive impact of selling and partnering with Leap Partners on professional and personal fronts.Alcohol-Free Journey: Insights into Justin’s decision to stop drinking, its challenges, benefits, and its impact on health and family.Speaking Engagements: Enthusiasm for public speaking, memorable experiences at various events, and anticipation for upcoming keynotes.Future Prospects: Excitement about upcoming engagements, particularly Service World Expo and live podcast events.00:02 - Introduction and Celebrating One-Year: Reflecting on reaching the one-year mark and initial thoughts.00:52 - Year in Review and Upcoming Events: Overview of the past year and exciting upcoming events like Service World Expo.03:17 - The Journey of Starting a Podcast: How the podcast began nine years ago and the influence of John Lee Dumas.05:40 - Partnering with Leap Partners: Details on selling the business and partnering with Leap Partners.06:46 - Alcohol-Free Journey: The decision to stop drinking and its personal and professional impacts.09:08 - Supportive Family and Personal Benefits: How the alcohol-free journey impacted Justin's family life and overall health.11:30 - Speaking Engagements: Experiences and excitement about public speaking events.13:45 - Live Podcast Stage and Future Plans: Anticipation for live podcasting at Service World Expo and other future plans.13:45 - Webinar and Book Updates: Updates on the book "When Your Business Partner is Your Spouse" and potential future releases.Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Leadership, Growth, Positive Mindset, Business Strategy, Home Services Industry, Speaking Engagements, Leap Partners, Alcohol-Free Journey, Service World Expo, Live Podcast, Personal Growth, Professional Development.

Episode Number: 51Date: September 9, 2024Duration: 41:50Host: Justin DeeseWebsite: JustinDeese.comContact: [email protected]: Derek CormierCompany: Climate ExpertsWebsite: https://www.climateexpertsac.com/Facebook: https://www.facebook.com/climateexpertsacTikTochttps://www.tiktok.com/@climateexpertsac?fbclid=IwY2xjawEV6RtleHRuA2FlbQIxMAABHaO_dJbBrImQRavq5BZV8tE1xBgW_BuCnf4Re4MLYN9UXZRZOdB0qN5NpQ_aem_hXn55oir9SbHaqTcsQWWBgInstagramhttps://www.instagram.com/climateexpertsincSummary:In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Derek Cormier from Climate Experts in Melbourne, Florida. They delve into the significant role of KPIs (Key Performance Indicators) in fast-tracking business success. Derek shares his journey of expanding his business from a single truck operation to an $8 million enterprise. The discussion highlights the importance of establishing specific job roles and clear KPIs, building a strong company culture, and effective social media strategies for branding and recruitment.Takeaways:Importance of Specific KPIs: Establishing clear, measurable KPIs can drive growth and help businesses monitor their progress effectively.Building a Strong Company Culture: A positive company culture significantly impacts employee retention and recruitment.Leveraging Social Media: Effective use of social media can enhance branding, customer engagement, and recruitment.Role of Best Practice Groups: Participating in best practice groups, like Nextar, is essential for business development and growth.Clear Job Roles: Defining specific job roles and boundaries improves operational efficiency and helps avoid conflicts.Chapters:00:02 - Introduction to Derek Cormier and his journey in the trades02:03 - Challenges and dynamics of running a family business03:48 - Establishing roles and boundaries04:51 - Keys to success and the importance of KPIs06:38 - Partnering with best practice groups like Nextar10:30 - Effective social media strategies for business growth14:16 - Budgeting for marketing and the role of social media16:39 - Impact of a strong social media presence on recruiting19:14 - Importance of company reviews and career progression20:42 - Attracting the right talent through a positive company culture23:07 - Paid workday trials to assess potential employees27:47 - Tips for social media: Getting started and understanding your

Episode Number: 50Date: September 2, 2024Duration: 44:14Host: Justin Deese Website: JustinDeese.com Contact: [email protected] Guest: Chris Michel Guest Contact: [email protected] Offer: $100 Off Service World Tickets use Promo Code FREEDOM24Summary In this episode of the Freedom Blueprint Podcast, host Justin Deese sits down with Chris Michel, the Training Director at Service Nation, to explore his inspiring journey from college football to a successful career in the HVAC industry. Chris shares valuable insights on leadership, personal growth, and the importance of living intentionally. They discuss Chris’s transition from being a sales expert to a training director, his philosophy on leadership, and the inspiration behind his book, "The Red Chair Experience."TakeawaysPerseverance and Failure: Chris Michel emphasizes the role of perseverance and how failure can be a great teacher on the path to success.Living Intentionally: The importance of taking care of oneself to better help others, akin to the airplane safety advice of putting on your own mask first.Transition in Careers: Insights into Chris’s journey from sales to leadership roles, highlighting his continuous growth and learning.Service Nation and Service World: Exciting developments and opportunities at Service Nation and the upcoming Service World event.Writing as Therapy: Chris's experience in writing "The Red Chair Experience," which helped him process his emotions and grow personally.Chapters00:01 - Introduction: Welcome and episode overview.00:22 - Chris Michel’s Journey: Early career and entry into HVAC.01:52 - Leadership Lessons: From sales to a training director.04:09 - Personal Growth: Importance of learning financials and business acumen.06:47 - Football and Sales: Lessons from Chris’s football career.12:21 - Perseverance in Sales: Overcoming challenges and learning from failures.16:17 - Writing "The Red Chair Experience": Inspiration, process, and impact.21:34 - Daily Routines and Intentional Living: Self-care and preparation.28:53 - Service World Insights: Upcoming event details.37:21 - Training Opportunities at Service Nation: Programs and resources for contractors.40:25 - Closing Remarks: Final thoughts and signing off.Keywords Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Leadership in HVAC, Chris Michel, The Red Chair Experience, Personal Growth, Service Nation, Service World, HVAC Sales, Perseverance, Business Acumen, Daily Intentional Living, HVAC Training Programs, Chris Michel

Episode Number: 49Date: August 26, 2024Duration: 33:28Host: Justin DeeseWebsite: JustinDeese.comContact: [email protected]: Brad ScruggsWebsite: ZyraTalk.comSummaryIn this exciting episode of the Freedom Blueprint Podcast, host Justin Deese chats with Brad Scruggs about the transformative power of AI in the home service industry. They explore how AI is revolutionizing business operations by automating tasks, increasing efficiency, and capturing missed calls to enhance revenue. Listen in to discover practical AI applications tailored for contractors, including automating customer interactions and service appointments. This episode offers tangible insights into leveraging AI to elevate your home service business to the next level.TakeawaysAI Automation: Learn how AI tools can improve business operations by automating tasks and increasing efficiency.Revenue Capture: Understand how AI solutions can help convert missed calls into significant revenue.Customization: Discover how customizable AI solutions can be tailored to the specific needs of your business.Real-Life Success: Hear real-life success stories that demonstrate the tangible benefits of integrating AI.Future of AI: Get insights into future innovations and how AI is set to further evolve within the industry.Chapters00:01 - Introduction: Welcome and introduction to today's topic and guest.00:50 - AI and Contractor Hesitations: Discussing the hesitations contractors have regarding AI.03:02 - Brad's Journey: Brad explains how his company entered the AI space and its impact.05:48 - The Leap in AI Development: The recent advancements in AI that have made it more mainstream.08:14 - Case Studies: Real-life examples of AI generating significant revenue.11:40 - Financial Impact: Calculating the potential revenue missed due to not using AI.13:10 - AI in Answering Calls: Comparison between AI solutions and traditional call centers.18:48 - Transparency and Customer Interaction: Addressing transparency in AI interactions with customers.21:05 - Customization Options: How customizable AI can meet various business needs.25:35 - Onboarding Process: Explanation of the onboarding process with Zyra Talk.28:22 - Future Innovations: Discussing future AI developments and their impact on the industry.29:36 - Conclusion: Final thoughts and closing remarks.KeywordsPlumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, AI in Home Services, Automated Phone Systems, Business Efficiency with AI, Home Service Industry Trends, Revenue Growth with AI, Customer Interaction AI, AI Customization, Service Automation, Brad Scruggs, Zyra...

Culture, Communication, and Call Success: A Deep Dive with Nicole DeLisle from Paradise Home ServicesEpisode Number: 48Date: August 19, 2024Duration: 27:36Host: Justin Deese Website: JustinDeese.comContact: [email protected]: Nicole DeLisleContact: [email protected]: www.paradisehomeservices.comSummaryIn this episode, we dive deep into the secrets of achieving an over 90% call booking rate and the vital components of building a strong office culture within the home service industry. Our guest, Nicole DeLisle, shares her extraordinary journey from being a CSR in 2016 to becoming a key leader at Paradise Home Services. We discuss strategies for effective communication, leadership, and how fostering a positive workplace culture can result in high performance and significant team achievements. Takeaways1. Achieving a High Call Booking Rate: Learn how Nicole’s team achieves an impressive over 90% call booking rate through incentivizing, mutual motivation, and thorough call handling. 2. Building a Strong Culture: Understand the importance of fostering a supportive and respectful office culture that values communication and mutual respect.3. Importance of One-to-One Meetings: Discover the benefits of regular one-to-one meetings for team growth, communication, and continuous improvement. 4. Navigating Acquisitions Smoothly: Gain insights into how to maintain team culture and effectiveness during company acquisitions and transitions.5. Leadership and Growth: Nicole shares crucial leadership strategies and personal development tips that have propelled her career and team forward.Chapters1. Introduction - [00:00:00]2. Nicole’s Journey from CSR to Leader - [00:03:17]3. Team Achievements and Strategies - [00:05:23]4. Building a Strong Workplace Culture - [00:06:35]5. The Role of One-to-One Meetings - [00:17:28]6. Navigating Company Acquisitions - [00:12:08]7. Leadership and Personal Development- [00:18:55]8. Outro - [00:24:13]Keywords Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, call booking rate, office culture, customer service representative, CSR, leadership, home service industry, one-to-one meetings, team communication, acquisitions, Nicole DeLisle, Paradise Home Services, business growth, employee motivation.

47 | Trust but Verify: Implementing Effective Systems for Your Team- Building Systems with Kristen Deese Part 2Episode Number: 47 Date: August 12, 2024Duration: 20:11 Host: Justin Deese Website: JustinDeese.comContact: [email protected] Co-Host: Kristen Deese Website: KristenDeese.comContact: [email protected] SummaryIn this episode, we delve deep into the critical importance of implementing effective systems in your business to ensure growth and efficiency. Justin & Kristen discuss how to successfully document and roll out these systems, engaging your team in the process and overcoming common pitfalls. Learn the power of the "trust but verify" approach and discover strategies to gain team buy-in and ownership for seamless system integration.Takeaways1. **Importance of Systems**: Systems are vital for preventing bottlenecks and ensuring consistency in operations.2. **Team Engagement**: Engaging your team in the process and explaining the "why" behind systems boosts buy-in and morale.3. **Avoiding Pitfalls**: Avoid common mistakes, such as not explaining the purpose behind system documentation.4. **Trust but Verify**: Implement a process of continuous check-ins and adjustments to ensure systems are followed and effective.5. **Influencer Strategy**: Use positive team influencers to beta test new systems before rolling them out company-wide.Chapters1. **Introduction to Systems** - 00:042. **The Importance of Systems** - 01:003. **Engaging Your Team** - 02:304. **Common Mistakes** - 04:005. **Trust but Verify** - 06:506. **Influencer Strategy for Implementation** - 09:107. **Continuous Improvement** - 11:008. **Conclusion and Call to Action** - 16:00KeywordsPlumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Business Systems, Team Engagement, System Implementation, Trust but Verify, Leadership in Home Services, Documenting Processes, Effective Communication, System Efficiency, Customer Service Systems, Accounting Systems

46 | Why Your Business Needs Systems: Lessons from the Trenches- Building Systems with Kristen Deese Part 1Episode Number: 46Date: August 8, 2024Duration: 23:32Host: Justin DeeseWebsite: JustinDeese.comContact: [email protected]: Kristen DeeseWebsite: ⁠KristenDeese.com⁠Contact: [email protected] this episode of Freedom Blueprint Podcast, Kristen & Justin Deese dive deep into the transformative power of systems in your business. Are you tired of being the bottleneck? Learn how implementing systems can streamline operations and set you free to focus on growth. We discuss the importance of documenting systems, the benefits of intentional actions, and practical steps to start building efficient processes even if you're a one-person operation. Discover strategies that transform chaos into clarity and ultimately, lead your business to success.TakeawaysStart Small: Begin implementing systems with your biggest pain points to see immediate improvement.Document Everything: Detailed documentation makes training easier and ensures consistency.Intentional Systems: Create intentional, written systems rather than relying on unintentional habits.Scheduled and Triggered Systems: Understand the difference and importance of both types.Leadership and Communication: Effective systems rely on strong leadership and clear communication.ChaptersIntroduction to Systems [00:02]Defining Systems and Their Importance [02:09]Challenges in Creating Systems [04:28]When to Start Creating Systems [06:43]Real-Life Examples and Lessons [08:59]Challenges with Scheduling [11:28]Handling Judgment Calls in Systems [13:50]Conclusion and Next Steps [18:27]Wrap-Up and Call to Action [20:51]Keywords:Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Business Systems, Documenting Systems, Small Business Growth, Leadership in Business, Systematic Business Growth, Effective Processes, Streamlining Operations, Business Efficiency, Technician Training, Business Strategies, Home Service Industry, Overcoming Business Challenges.JustinDeese.com KristenDeese.com

Private Equity and itsImpact on Home Services with Patrick Ritter with Leap PartnersEpisode Number: 45Date: July 29, 2024Duration: 24:01Host: Justin Deese Website: JustinDeese.comContact: [email protected]: Patrick RitterWebsite: theleappartners.comSummary: In this episode, we are joined by Patrick Ritter, the CFO of Leap Partners, to delve into the world of private equity in the home services industry. Patrick shares his extensive experience in acquisitions, the strategies that private equity groups use to evaluate businesses, and how maintaining a strong company culture can be a significant advantage. We discuss the journey of Leap Service Partners and the parallels between home security and home services. Patrick offers practical advice for business owners about evaluating their businesses, understanding profitability, and the importance of planning for a potential sale or partnership before it becomes necessary. Get ready for insightful and actionable tips to transform your business approach!Takeaways:1. Importance of Accurate Financial Statements:Properly structured financial statements with clear margins by department are crucial for evaluating business performance.2. Role of Company Culture:A strong company culture plays a critical role in business success and can significantly impact both operational efficiency and acquisition desirability.3. Seamless Acquisition Process:Leap Partners prides itself on a smooth acquisition process, emphasizing the need for early preparation and clear communication.4. Understanding EBITDA:Knowing your EBITDA is essential for business valuation and improving long-term profitability.5. Involvement of Private Equity:Private equity groups are not only about providing capital but also bringing valuable operational experience and strategic guidance.Chapters:Introduction - [00:00]Welcome and Guest Introduction - [00:04]Journey of Leap Partners - [01:03]Importance of Company Culture - [06:30]Evaluating Home Service Businesses - [11:03]Understanding EBITDA - [12:40]Preparing for Acquisition - [15:11]Conclusion and Closing Thoughts - [18:25]Keywords:Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, Private Equity, Business Acquisition, Company Culture, Business Valuation, CFO Insights, Leap Partners, Home Services Industry, Financial Statements, EBITDA, Business Growth, Strategic Planning

Episode Number: 44 Date: July 23, 2024Duration: 1:32:04Host: Justin Deese Website: JustinDeese.com Contact: [email protected] Guest: Tersh Blissett Website: Service Emperor https://www.servicebusinessmastery.com/SummaryIn this episode, Justin Deese converses with Tersh Blissett, an accomplished entrepreneur in the HVAC industry. Tersh shares his journey from joining the Air Force and working in engineering to founding two successful HVAC companies, TriStar HVAC and Service Emperor. He discusses the challenges and strategies of running competing businesses, the importance of remote operations, going paperless, and leveraging automation in business. Additionally, Tersh delves into the importance of maintaining a healthy work-life balance, particularly when working with a spouse.TakeawaysEntrepreneurial Journey: Tersh’s transition from engineering to HVAC and how he successfully built two competing HVAC businesses in the same market.Innovative Operations: The benefits of running a remote and paperless business.Automation: The pivotal role of automation in streamlining operations and increasing efficiency.Leadership and Family Balance: Insights on maintaining a work-life balance, especially when working alongside a spouse.Business Growth Strategies: How Tersh navigated through the housing market crash and grew his business.ChaptersIntroduction and Mission Statement - 00:01Tersh Blissett’s Background and Journey - 01:16Starting TriStar HVAC - 01:40Building Service Emperor - 03:04Innovative Business Strategies - 05:49Leadership and Management Styles - 11:03Work-Life Balance and Working with Spouse - 24:12Challenges and Overcoming Economic Downturns - 26:03Role of Automation in HVAC Business - 46:02Future Trends in the Industry - 50:11Closing Remarks and Outro - 01:23:34KeywordsPlumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Tersh Blissett, Service Emperor, TriStar HVAC, Entrepreneur, Automation, Business Growth, Remote Operations, Work-Life Balance, Leadership, Innovation in HVAC, Paperless Business, Business Strategies, Economic, Service Business Mastery

Episode Number: 43Date: July 15, 2024Duration: 33:02Host: Justin DeeseContact: [email protected]: www.JustinDeese.comGuest: Donnie HornbackWebsite: www.hornbackplumbing.comSummary:In this episode of the Freedom Blueprint Podcast, host Justin Deese sits down with Donnie Hornback from Hornback Plumbing in Elizabethtown, Kentucky. Donnie shares his journey from starting Hornback Plumbing nearly two decades ago to navigating the challenges and rewards of running a family business. The conversation delves into the evolution of his business, the pivotal decision to become partners with Leap Service Partners, and the insights gained from watching his son, Jesse, grow into a leadership role. Donnie’s story is a testament to perseverance, strategic growth, and preparing the next generation for success.Takeaways:1. **Starting from the Ground Up:** Donnie shares how he started Hornback Plumbing single-handedly and grew it to a company with 23 employees focusing on residential plumbing services.2. **A Veteran's Perspective:** The influence of Donnie's time in the Coast Guard on his work ethic and approach to business.3. **Generational Transition:** The decision-making process behind passing the business to his son Jesse and the relief Jesse felt from partnering with Leap Service Partners.4. **Role of Private Equity:** Dispelling myths about private equity and emphasizing how Leap Service Partners helped streamline operations and reduce pressures on the business.5. **Evolving Leadership:** The transformation of Jesse’s role within the company from a general participant to a service manager, emphasizing the importance of mentorship and diverse perspectives.Chapters:- **0:00 - Introduction and Welcome**- **2:00 - Donnie’s Background and Start of Hornback Plumbing**- **5:00 - Military Influence on Business Practices**- **8:00 - Connecting with Leap Service Partners**- **11:00 - Generational Business Transition**- **14:00 - Jesse’s Role and Responsibilities**- **17:00 - Benefits of Private Equity Partnership**- **20:00 - Challenges and Solutions in Inventory Management**- **25:00 - Importance of Ride-Alongs for Management**- **30:00 - Embracing Technology in Plumbing Services**- **40:00 - Closing Thoughts and Future Outlook**Keywords:Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Hornback Plumbing, Elizabethtown, Kentucky, Family Business, Leadership, Leap Service Partners, Residential Plumbing, Business Growth, Military Veteran, Industry Trends, Inventory Management, Service Manager, Business Transition, Private Equity in Home Services, theleappartners.com

Episode Number: 42Date: July 8, 2024Duration: 37:28Host: Justin Deese Website: JustinDeese.comContact: [email protected]: Tom PeregrinoWebsite: https://www.serviceworldexpo.com/SummaryIn this exciting episode of Freedom Blueprint Podcast, Justin Deese sits down with Tom Peregrino, the President of Service Nation, to delve into the transformative potential of attending the ServiceWorld Expo 2024. They discuss the event's location at Orlando's Disney property, the networking opportunities, and the strategic insights that have the power to significantly grow your business. Tom and Justin share actionable advice on how to maximize the benefits of attending industry conferences and real-life stories that underscore the value of community and learning.Takeaways1. **The Importance of Networking**: Learn how the right connections at ServiceWorld can skyrocket your business.2. **Maximizing Conference Attendance**: Insights on strategic planning and attending the best breakout sessions.3. **Personal and Professional Growth**: Stories of how attending past events have led to significant business success.4. **The Setup and Venue**: Discover why Orlando's Disney property is the ideal location for learning and leisure.5. **Community and Support**: Understand the importance of being open and seeking advice from industry peers.Chapters1. **Introduction & Welcome** - 00:012. **Tom’s Background and Previous Episodes** - 00:293. **ServiceWorld Expo 2024 Overview** - 01:274. **Benefits of Attending the Expo** - 02:335. **Impactful Stories and Testimonials** - 06:396. **Networking Tips and Strategies** - 08:547. **Going All In: Best Practices** - 10:578. **Personal Stories of Transformation** - 13:289. **Golf Tournament and Other Activities** - 18:3310. **Getting Registered and Final Thoughts** - 24:0111. **Closing Remarks & Episode Wrap-up** - 32:06KeywordsPlumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Service World Expo, Conference Networking, Business Growth, Leadership in Home Services, Service Nation, Orlando, Disney Property, Professional Development, Contractor Conferences, Networking Strategies, Transformative Business Events, Leadership Tips.

Debunking Common Accounting Myths in the Home Service Industry with Kristen Deese| Accounting for Plumbing, HVAC, Electrical, and other Home ServicesEpisode Number: 41Date: July 1, 2024Duration: 24:20Host: Justin Deese Website: JustinDeese.comContact: [email protected] : Kristen DeeseEmail: [email protected]: www.KristenDeese.comSummaryIn this episode of the Freedom Blueprint podcast, Justin and Kristen Deese discuss common accounting myths in the home service industry. They debunk three myths: 1) Just because you're not a numbers person doesn't mean you can't understand your numbers; 2) Using QuickBooks Online's automatic transaction feature does not make you more efficient;  3) A monthly financial review is not enough to know where you are in your business. They emphasize the importance of monitoring numbers throughout the month and using feedback loops to make adjustments in real-time.TakeawaysDon't believe the myth that you can't understand your numbers if you're not a numbers person. With the right training and tools, anyone can grasp their business's financials.Be cautious when using QuickBooks Online's automatic transaction feature. It may not save you time and can lead to inaccuracies in your financial records.A monthly financial review is not enough to stay on top of your business's financial health. Implement daily or weekly monitoring systems to make real-time adjustments.Feedback loops, including accounting, customer reviews, and conversion rates, are essential for running a successful business. Use your financial reports as a feedback tool to guide your decision-making.Chapters00:00 Introduction and Mission of Freedom Blueprint Podcast01:38 The Importance of Accounting in the Home Service Industry07:07 Myth #2: QuickBooks Online's Automatic Transaction Feature Makes You More Efficient11:29 Myth #3: Monthly Financial Review is Enough to Know Your Business's Financial Health13:48 The Importance of Real-Time Monitoring and Feedback LoopsKeywordsaccounting, myths, home service industry, numbers, QuickBooks Online, financial review, feedback loops, Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Virtual CFO

Building an Empire: How Tommy Mello Overcame Adversity to Achieve GreatnessEpisode Number: 40Date: June 24, 2024Duration: 1:03:32Host: Justin Deese Website: JustinDeese.comContact: [email protected]: Tommy MelloWebsite: www.TommyMello.comSummaryIn this episode, I sit down with the dynamic Tommy Mello, a seasoned entrepreneur in the garage door industry. We dive deep into Tommy’s journey from hard beginnings to creating a multi-million dollar business. Tommy shares key insights on resilience, leadership, and the importance of investing in the right team and technology.TakeawaysResilience Through Failure: Learn how Tommy turned numerous failures into building blocks for success.Leadership in Crisis: Understand the critical role of leadership in overcoming unexpected challenges.Investment in People and Tech: Discover the impactful benefits of hiring the right people and leveraging advanced technology.Raising Service Standards: Find out effective methods to elevate service quality while increasing prices.Secrets of Success: Grasp the importance of discipline, strategic risk-taking, and continuous learning.ChaptersIntroduction - 00:00Tommy's Journey to Success - 05:00Leadership Lessons Learned - 15:00Investing in Technology and People - 25:00Raising Service Standards - 35:00Secrets to Sustained Success - 45:00Closing Remarks - 55:00KeywordsPlumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Tommy Mello, Leadership, Resilience, Business Growth, Service Standards, Investment in Technology, Hiring the Right Team, Garage Door Industry, Positive Mindset, Business Strategies, Garage Door Freedom, Home Service Freedom

Freedom Blueprint" Podcast Show NotesPodcast Episode Title: Molding a Family Business: Success Across Generations at Tim FergusonEpisode Number: 39Date: June 17, 2024Duration: 49:34Host: Justin DeeseContact: [email protected]: Jacob Hamilton from Tim Ferguson Plumbing, Heating, and ElectricalSummaryJacob Hamilton, from Tim Ferguson Plumbing, Air, and Electric, shares his journey of joining the family business and eventually becoming the general manager. He discusses the transition from nursing to the trades and how skills like sense of urgency and documentation from his nursing background have helped him in the service industry. Jacob also talks about the process of selling the business and partnering with private equity, highlighting the positive experience he has had with Leap Service Partners. He emphasizes the importance of having access to industry experts and tools, as well as the value of accountability and collaboration among the owners. In this conversation, Jacob Hamilton discusses the importance of culture in a business and how he took on the responsibility of setting the tone for his company. He emphasizes the need to hire for attitude and train for aptitude, as technical skills can be taught. Jacob also highlights the challenge of attracting the next generation to the trades and the need for businesses to adapt to their preferred communication channels, such as TikTok. Lastly, he advises focusing on developing decision-making skills and being able to make quick decisions in a fast-paced world.TakeawaysSkills acquired in one industry can be transferable to another, such as the sense of urgency and documentation skills from nursing that have helped Jacob in the service industry.Having access to industry experts and tools, as well as a supportive and collaborative partnership, can greatly benefit a business.Documenting processes and having clear systems in place is crucial for smooth operations and continuity, especially during transitions or when key team members are absent.Accountability and transparency among owners can drive performance and encourage continuous improvement. Culture is one of the most important aspects of a business and should be intentionally cultivated.Hiring for attitude and training for aptitude is a successful approach, especially in industries facing a shortage of skilled workers.The next generation has more choices than ever before and businesses need to adapt to their preferred communication channels.Developing strong decision-making skills and being able to make quick decisions is crucial in a fast-paced world.Chapters00:00 Introduction to Tim Ferguson Plumbing, Air, and Electric02:02 Jacob's Transition from Nursing to the Trades06:47 The Importance of Sense of Urgency in the Service Business08:57 Transitioning from Nursing to Running a Home Service Business15:36 Selling the Business and Partnering with Private Equity25:44 The Size of the Team and the Importance of Culture29:31 The Shift in Mindset of the Younger Generation in the Trades31:03 Recruiting for Attitude and Personality in the Trades31:55 The Importance of Effective Training33:13 Hiring for Attitude, Training for Aptitude36:05 Challenges of Recruiting the Next Generation42:47 The Need for Efficient Decision-Making in...

38 | From the Ground Up: Building Success in HVAC with Philip FerraraShow NotesEpisode Number: 38 Date: June 10, 2024Duration: 35:24Host: Justin Deese  Website: www.JustinDeese.com  Contact: [email protected]: Philip Ferrara Company: Liberty AirWebsite: www.libertyairac.comSummaryPhilip Ferrara, owner of Liberty Air, shares his journey of starting and growing his HVAC business. He started the company 16 years ago with just himself and a truck, and now has a team of technicians. Philip emphasizes the importance of surrounding yourself with other contractors and getting coaches who have been through the challenges of running a home service business. He also discusses his marketing strategy, including the slogan 'We Love Cool People,' and introduces his new software, DartBid, which is specifically designed for the HVAC industry. In this conversation, Philip and Justin discuss their involvement with Service Nation. TakeawaysSurround yourself with other contractors and get coaches who have been through the challenges of running a home service business.Don't try to figure it out on your own - seek guidance and advice from experienced professionals.Develop a strong marketing strategy that resonates with your target audience.Delegate tasks and responsibilities to your team members to avoid burnout and focus on areas where you can excel.Invest in software and tools that can streamline your business operations and improve customer experience. Service Nation is a platform that Philip and Justin are involved with, and they discuss their upcoming speaking engagements for the organization.Philip talks about his role as the Vice President of Business Development in his company, while Justin mentions his involvement in a buyout with a private equity group.They discuss the benefits of using DarkBid software for contractors and the potential for collaboration between their companies.The importance of having a strong social media presence is highlighted, and Philip expresses his interest in learning more about it.They also mention the value of attending industry conferences and the opportunities for networking and learning.**Chapters**00:00 Introduction and Background03:02 Starting the Business and the Power of Words08:08 The Challenges of Growing a Business16:18 The Importance of Coaching and Mentorship26:48 Delegation and Team Management31:21 Introducing DartBid: HVAC Proposal Software32:32 Involvement with Service Nation and Speaking Engagements34:03 Roles in Their Respective Companies and Collaboration Opportunities**Keywords**  Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Entrepreneurship, Growth Strategy, Market Expansion, Home Service Industry, Resilience, Strategic Marketing, Gainesville Florida, Liberty Air, Visionary Thinking, Transition Challenges, DartBid.com

Episode Number: 37Episode Title: Beyond the Toolbox: How VR is Changing Trades TrainingDate: June 3, 2024Duration: 24:57Host: Justin Deese Website: JustinDeese.com Contact: [email protected] Guest: Dan Clapper Guest Website: www.interplaylearning.comSummaryIn this engaging episode of the Freedom Blueprint Podcast, host Justin Deese sits down with Dan Clapper from Interplay, an innovative company that's revolutionizing training in the trades. They discuss how Interplay uses simulations and virtual reality to enhance the learning experience for technicians across various fields, including HVAC, plumbing, and electrical work.TakeawaysInnovative Training Solutions: Learners can engage with practical simulations, making technical training both effective and exciting.Professional Development: Interplay provides structured career paths, helping technicians advance from beginners to seasoned professionals.Engagement Across Generations: While younger technicians readily adopt new technologies, there are ways to engage older workers to enhance efficiency and skills.Chapters00:04 - Introduction to Dan Clapper and Interplay00:30 - Overview of Interplay's Offerings01:00 - Gamification of Trade Learning03:02 - Dan's Background in Trades04:36 - Technological Evolution in Trades06:32 - Customizing Learning Paths09:00 - Adapting Training for Different Age Groups12:28 - Maximizing Worksite Efficiency14:23 - Ideal Business Models for Interplay’s ServicesKeywordsPlumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Virtual Reality, Online Training, Career Development, Technical Skills Improvement, Trade Education, Leadership in Trades, Innovation in Learning, Professional Growth, Technician Training, Simulation Learning, Interplay Learning, interplaylearning.com

Episode Number: 36Title: Transforming Challenges into Opportunities: Secrets from a Home Service LeaderDate: May 27, 2024Duration: 31:26Host: Justin DeeseWebsite: JustinDeese.comContact: [email protected] this invigorating episode, Justin Deese discusses the transformative power of ride-alongs in the home service industry, focusing on creating lasting customer relations and strengthening team dynamics. Dive into strategies that make business operations enjoyable while boosting profitability and team morale.TakeawaysRide-Alongs as a Strategic Tool: Learn how implementing regular ride-alongs can enhance direct feedback, build better connections, and provide genuine insights into field operations.Impact on Business Culture and Cost: Understanding how ride-alongs can lower marketing costs, improve company culture, and lead to a more cohesive team environment.Practical Steps for Implementation: Gain actionable insights on how to conduct effective ride-alongs that lead to staff development and heightened sales performance.ChaptersIntroduction and Episode Mission (00:01)The Importance and Impact of Ride-Alongs (01:00)Leadership Insights and Business Strategies (03:12)Overcoming Common Hurdles in Ride-Alongs (07:44)Ride-Along Varieties and Their Specific Goals (10:12)Key Observations and Ground Rules for Success (14:57)KeywordsPlumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Ride-Alongs, Customer Relationships, Team Building, Business Growth, Home Service Leadership, Profitability, Business Operations, Staff Development, Sales Improvement.

Podcast Episode Title:  Cool Success: Brandon Brown on Mastering the Highs and Lows of HVAC EntrepreneurshipEpisode Number: 35Date: May, 20, 2024Duration:Host: Justin Deese Website: JustinDeese.comContact: [email protected]: Brandon BrownGuest Contact info: [email protected] to get the book: https://www.brownsheatingair.com/brandon-brownSummaryBrandon Brown, author of the book 'Cool: The Highs and Lows of the HVAC Life', shares his journey in the HVAC industry and the challenges he faced along the way. He talks about how he got inspired to write the book and the process of writing and publishing it. Brandon also discusses his experience in volunteering for hurricane cleanup and how it shaped his perspective on serving others. He offers advice for small business owners and emphasizes the importance of giving back to the community. The conversation concludes with information on how to get a copy of the book.TakeawaysPersistence and resilience can lead to unexpected and rewarding paths.Entrepreneurship often requires personal sacrifices and a commitment to see past immediate setbacks.Community and support play essential roles in personal and professional growth.Show Highlights:Introduction to Brandon Brown (00:02.669) – Host Justin Deese introduces Brandon Brown and his new book "Cool Success," offering a deep dive into his life navigating the HVAC business.Inspiration Behind the Book (01:11.442) – Brandon discusses what motivated him to write "Cool Success" and shares his experience transitioning from HVAC technician to author.Life Before "Cool Success" (03:27.17) – Listen to Brandon’s interesting transition from wanting to become a preacher to leading an HVAC company.Challenges and Triumphs (08:36.049) – Brandon recounts his time volunteering in the aftermath of Hurricane Katrina, reflecting on the lessons learned and personal growth experienced.Re-entering the HVAC Field (09:50.294) – Discover how Brandon found his way back to the HVAC industry and successfully started his own company after his stint with FEMA.Building a Business from Scratch (11:53.925) – From acquiring his first work van with support from his future father-in-law to establishing a trusted local business, Brandon shares the obstacles and successes of his entrepreneurial journey.Community Engagement and Resilience (14:22.114) – Hear how Brandon overcame skepticism from local competitors and the community to build his business and his strategies for success.Featured Quote: "Be proud of your story, no matter the ups and downs, and never hesitate to share it as a lesson for others." - Brandon BrownKeywordsPlumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, When Your Business Partner is Your Spouse, Brandon Brown, Cool success

Podcast Episode Title: Shatterproof Your Business with Scott ReidEpisode Number: 34Date: May 13, 2024Duration: 26:32Host: Justin Deese Website: JustinDeese.comContact: [email protected]: Scott ReibWebsite: www.Reiblaw.com/FreedomIn this transformative episode, join Justin Deese as he welcomes Scott Reib, a seasoned business attorney, who discusses how entrepreneurs can 'Shatterproof' their businesses. This episode is packed with actionable advice on creating a legal foundation that ensures resilience and strategic growth.Takeaways- Understanding what it means to 'Shatterproof' your business.- Initial steps to legally safeguarding your business.- The common legal pitfalls and how to avoid them.- Implementing effective risk management strategies.- The significance of ongoing legal consultation.Chapters- **[00:00:18]** Introduction to Scott Reib- **[00:02:47]** Defining 'Shatterproof' your business- **[00:06:12]** Steps toward a resilient business structure- **[00:09:30]** Common legal pitfalls for businesses- **[00:15:45]** Risk management strategies- **[00:20:57]** Importance of regular legal advice- **[00:25:31]** Listener Q&A with Scott Reib- **[00:30:02]** Closing thoughts and key takeawaysKeywordsPlumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Scott Reib, legal strategies, business protection, shatterproof business, Tom Ziglar, Ziglar Coach, Air Conditioning, Electrical, Contractor, Kristen Deese, When Your Business Partner is Your Spouse

Six Weeks of Discovery: From Summit Insights toLeadership LessonsEpisode Number: 33Date: May 6, 2024Duration: 22:22Host: Justin DeeseContact Info: [email protected] Kristen DeeseContact Info: [email protected] Introduction:In today’s episode, come join us by the ‘fireside’ as Kristenand I share our recent adventures and some unexpected turns during our spring break trip to Texas. You'll hear all about our family dynamics, fun activities, and a significant health scare that taught us a lot.Quote for the Episode:"Life’s a journey that’s full of unexpected turns, and howwe handle them really defines our experiences." - Justin DeeseOverview and Key Takeaways:1. Family Dynamics: Learn how shifting from two children tofocusing fully on our daughter has changed our family interactions.2. Adventures in Texas: From spontaneous golf lessons withhigh-end clubs to a lively rodeo and a unique movie cameo — hear what makes Texas a favorite destination.3. Health Scare Realization: Discover how a scary health episode led to surprising insights on patient care and customer service.4. Lessons from Hosting and Attending Events: Reflections on hosting our corporate event and insights gained from attending both Eastern and Western Service Nation Summits. Recap:A round-up of our discussions including how personal and health challenges can lead to broader learning experiences and deeper family connections. Final Thoughts and Closing Statements:As we wrap this episode, I reflect on the importance ofcommunity, both locally and in the broader service and business networks. Closing Statement:Thanks for tuning in! Your engagement and time are greatlyvalued as we continue to explore life’s fireside chats together. Reminder to Subscribe and Follow for Upcoming Episodes:Make sure to subscribe and follow "Freedom Blueprint"to catch every episode. Stay tuned for more engaging discussions and unique stories.#FreedomBlueprint #Leadership #Innovation #Podcast#ProfessionalGrowth #IndustryLeaders #Plumbing #HVAC #KristenDeese #ServiceNation #ServiceWorldExpo#SpicyKetchup 😊

Podcast Episode Title: Partnering with Private Equity: A New Vision for Private Equity in Home Services with John Cerasuolo from Leap Service PartnersEpisode Number: 32Date: April 29, 2024Duration: 36:41Host: Justin Deese Website: JustinDeese.comContact: [email protected]: John CerasuoloEmail: [email protected]: Leapservicepartners.com SummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese interviews John Cerasuolo, the CEO of Lead Partners, a private equity company. John shares his background in the military and how it shaped his understanding of leadership. He also discusses the importance of culture in the home service industry and how Leap focuses on building strong partnerships with business owners. John emphasizes the need for alignment and trust when considering a private equity-backed venture and advises business owners to prepare for an exit well in advance. He encourages listeners to reach out and connect with him for more information.TakeawaysThe military provides a valuable leadership laboratory and teaches the importance of good leadership in delivering results.When considering a private equity-backed venture, it is crucial to partner with a company that shares your vision and values.Culture is a key factor in the success of a home service business, and Leap focuses on building strong partnerships and providing support to its partners.Preparing for an exit should be done well in advance, and business owners should seek to maximize the value of their business before considering a sale.Transparency and open communication are essential in building trust and successful partnerships.Chapters00:00 Introduction and John's Background03:47 The Importance of Leadership07:49 The Role of Culture in Home Service Businesses10:38 Finding Alignment and Trust in Partnering with a Private Equity Firm26:17 Leap Partners: Focusing on Small Businesses for Partnership33:37 Collaboration and Networking in the Home Service Industry36:01 OutroKeywordsprivate equity, PE Groups, leadership, culture, home service industry, partnership, alignment, trust, exit strategy, Leap Service Partners, John Cerasuolo, Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse

Podcast Episode Title: Focus on Success: Thriving in Business with ADHDEpisode Number: 31Date: April 22, 2004Duration: 29:07Host: Justin Deese Website: JustinDeese.comContact: [email protected] this episode of the Freedom Blueprint Podcast, host Justin Deese discusses how ADHD can be a superpower in the entrepreneurial world. He shares his personal journey with ADHD and provides tips and strategies for harnessing its strengths. Some key takeaways include the importance of structured routines, organizational tools, time management, exercise, healthy diet, good sleep, and limiting distractions. Deese emphasizes the need for a support network and encourages listeners to embrace their unique strengths and leverage them in their entrepreneurial journey.TakeawaysADHD can be a superpower in the entrepreneurial worldStructured routines and organizational tools are important for managing ADHDTime management and setting deadlines for tasks can help stay focusedExercise, healthy diet, and good sleep contribute to overall well-beingLimiting distractions and having a support network are crucial for successChapters00:00 Introduction01:12 Topic Introduction05:32 ADHD as a Superpower08:52 Personal Journey with ADHD10:33 Challenges in School13:49 Tools for Managing ADHD16:09 Time Management19:32 Mindfulness and Relaxation21:29 Exercise and Diet23:26 Importance of Sleep24:25 Limiting Distractions26:47 Support Networks29:30 ConclusionKeywordsADHD, superpower, entrepreneurial world, structured routines, organizational tools, time management, exercise, healthy diet, good sleep, limiting distractions, support network, Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse

Podcast Episode Title: Squeezing Success: The Lemon Seed Marketing JourneyEpisode Number: 30Date: April 15, 2004Duration: 31:17Host: Justin Deese Website: JustinDeese.comContact: [email protected]: Crystal WilliamsWebsite: https://www.lemonseedmarketing.com/SummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Crystal Williams, a top marketing and branding expert from Lemon Seed Marketing. Crystal shares her journey from working in her family's heating and air conditioning and plumbing company to starting her own marketing agency. She discusses the importance of a comprehensive marketing approach, brand cohesiveness, and the customer journey. Crystal also explains the services provided by Lemon Seed Marketing, which include customized marketing plans, branding, and strategic guidance. She emphasizes the need for consistency and creativity in marketing efforts.TakeawaysA comprehensive marketing approach is essential for success in the home service industry.Brand cohesiveness across all marketing channels helps create a strong and recognizable brand presence.The customer journey should be carefully considered and optimized to provide a positive experience.Lemon Seed Marketing offers customized marketing plans, branding services, and strategic guidance for contractors.Consistency and creativity are key in marketing efforts.Chapters00:00 Introduction07:10 Crystal's Journey in the Home Service Industry15:06 Overview of Lemon Seed Marketing26:20 Optimizing the Customer JourneyKeywordsmarketing, branding, home service industry, comprehensive approach, brand cohesiveness, customer journey, marketing agency, customized marketing plans, branding, strategic guidance, consistency, creativity, Lemon Seed Marketing, Crystal Williams, Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse

Podcast Episode Title: Ducks, Drains, and Dreams: The Dirk Payne JourneyEpisode Number: 29Date: April 8, 2024Duration: 26:37Host: Justin Deese www.JustinDeese.com [email protected] Guest: Dirk Payne Sunshine Plumbing www.Ducktruck.net SummaryDirk Payne, owner of Sunshine Plumbing in Baton Rouge, Louisiana, shares his journey in the plumbing industry and the success of his unique branding strategy. Dirk comes from a long line of plumbers and started working in the trade at a young age. After breaking away from his family's plumbing shop, he started his own business and has experienced significant growth over the past 20 years. Dirk's company stands out with its distinctive branding, featuring a large rubber duck on their trucks and merchandise. He emphasizes the importance of marketing and creating a strong company culture. Dirk also discusses his plans for the future, including expanding into the HVAC industry.TakeawaysDirk Payne is a fourth-generation plumber and the owner of Sunshine Plumbing in Baton Rouge, Louisiana.Sunshine Plumbing stands out with its unique branding, featuring a large rubber duck on their trucks and merchandise.Dirk emphasizes the importance of marketing and creating a strong company culture to differentiate his business.The company has experienced significant growth over the past 20 years and plans to expand into the HVAC industry.Encouragement for listeners to apply what they've learned to their life and businesses.Invitation for feedback and sharing experiences via email or social media.Chapters00:00 Introduction and Background02:59 Starting Sunshine Plumbing and Unique Branding06:24 The Importance of Marketing and Company Culture10:07 Expanding into the HVAC Industry14:28 The Impact of Unique Branding on Customers22:27 Overcoming Challenges and Achieving Growth25:28 Considering Future Plans and Partnerships29:22 Personal Reflection and InspirationKeywordsplumbing, trades, family business, branding, marketing, company culture, growth, HVAC

Title: From Vision to Victory: Dan Dowdy's Journey of DedicationEpisode Number: 28Date: April 1, 2024Duration: 46:08Host: Justin Deese- [email protected]: Dan Dowdy- [email protected] this episode, Justin Deese and Dan Dowdy discuss the importance of dedication and determination in both life and business. They explore Dan's journey in the trades and his transition to coaching with Built for the Trades. They emphasize the significance of having a clear vision and core values in business and how it can attract the right team members. Dan also shares his personal accomplishments in running, highlighting the mental and physical challenges he has overcome. Throughout the conversation, they stress the importance of having a strong support system and teamwork in achieving success. Dan Dowdy shares his journey of running a 100-mile race and highlights the importance of dedication and determination. He emphasizes the role of a strong support system, particularly the support of his wife, in achieving his goals. Dan also discusses the training process and the mental and physical challenges he faced during the race. He encourages breaking down big goals into smaller, manageable steps and maintaining discipline and resilience in the face of setbacks.TakeawaysDedication and determination are crucial for success in both life and business.Having a clear vision and core values is essential for building a successful business and attracting the right team members.A strong support system and teamwork are vital in achieving personal and professional goals.Challenges and setbacks are opportunities for growth and leveling up. Having a strong support system is crucial in achieving goals.Breaking down big goals into smaller, manageable steps helps maintain motivation and discipline.Dedication and determination are key in overcoming challenges and achieving success.Having a positive mindset and the ability to adapt to unexpected circumstances is essential.Chapters00:00 Introduction and Overview01:01 Dedication and Determination06:17 Transition to Coaching08:26 The Importance of Vision and Core Values11:34 Introduction to Built for the Trades13:11 The Power of Vision and Core Values15:49 Dan's Accomplishments and Transition to Coaching22:40 The Importance of Support and Teamwork23:38 The Importance of Support26:45 The Time Period and Training30:15 The Race Begins34:00 Doubts and Challenges38:04 The Support of a Spouse43:18 The Final Stretch46:08 Setting Bite-Sized Goals

Episode Title: Peak Season Mastery: Equipping Your Home Service Team for SuccessEpisode Number: 27Date: March 25, 2024Duration: 26:29Host: Justin DeeseContact: [email protected] SummaryIn this episode, Justin Deesediscusses the blueprint to thrive and how to set your team up for success. He shares a personal story about a driving test to highlight the importance of leadership in ensuring the success of your team. Justin emphasizes the need fortraining as the foundation of team success and suggests leveraging technology for training purposes. He also emphasizes the importance of practice androle-playing to improve team performance. Additionally, Justin discusses the benefits of ride-alongs and regular check-ins to keep the team engaged andaligned with the company's goals. Takeaways·       Trainingis the foundation of team success. It is important to train your team members not only in technical skills but also in how to do business the way you want it to be done.·       Practiceand role-playing are essential for improving team performance. Regular practice sessions help team members become more confident and effective in their roles.·       Ride-alongsprovide valuable opportunities for team members to understand and appreciateeach other's roles. It helps bridge the gap between different departments and fosters better collaboration.·       Regular check-ins and one-to-one meetings with team members are crucial for maintainingopen communication and addressing any issues or concerns. It helps keep the team aligned and motivated.Chapters00:00 Introduction: The Blueprint to Thrive01:17 Setting Your Team Up for Success5:32 Principle 1: Training09:29 Principle 2: Practice14:20 Principle 3: Ride Alongs18:32 Principle 4: Regular Check-Ins24:27 Conclusion: Embrace Team Readiness

Podcast Episode Title: Beyond the Buyout: Navigating the New Wave of Private Equity in Plumbing & HVACEpisode Number: 26Date: March 18, 2023Duration: 29:10Host: Justin DeeseContact: [email protected] this episode, Justin Deese discusses the topic of private equity and shares his personal experience of selling his business to a private equity firm. He emphasizes the importance of transparency and maintaining company culture during the transition. Justin also highlights the benefits of partnering with a private equity group, such as access to capital and increased buying power. He addresses common concerns, including loss of control and performance pressure. Overall, Justin encourages business owners to consider private equity as a potential exit strategy and offers his assistance to those interested in exploring this option.TakeawaysPrivate equity can be a viable option for business owners looking to exit or grow their companies.Transparency and maintaining company culture are crucial during the transition to a private equity partnership.Partnering with a private equity group can provide access to capital and increased buying power.Loss of control and performance pressure are common concerns, but they can be managed through effective communication and alignment of goals.Business owners should evaluate their readiness for a private equity deal and seek professional guidance if needed.Chapters00:00 Introduction to Private Equity01:01 The Experience of Selling to a Private Equity Firm06:22 The Importance of Transparency in Private Equity Deals09:16 The Impact of Private Equity on Personal Goals12:07 The Value of Partnership with a Private Equity Group15:01 Maintaining Culture and Employee Retention21:16 Loss of Control and Performance Pressure25:30 Evaluating Readiness for a Private Equity Deal27:23 Closing Remarks and Call to Action

Freedom Blueprint Podcast Show NotesPodcast Episode Title: RECAP Service Nation Eastern Summit www.ServiceNation.com Episode Number: 25Date: March 11, 2024Duration: 33:08Host: Justin DeeseContact Info: ⁠[email protected]⁠Co-Host Kristen Deese Contact Info: [email protected] @FreedomBlueprintPodcastSummaryJustin and Kristen discuss their experience at Service Nation's Eastern Summit event. They highlight the keynote speaker, Anna Adams, who talked about the importance of AI in the home service industry. They also discuss the benefits of using AI to help with documentation and training it to sound like you. Other topics covered include marketing ROI, back to basics with Roy Krueger, strip matter and Billy Stevens' talk, financial information and accounting basics, NASCAR museum visit, disc profiles and communication, contingency planning, and fundraising for the Joseph Groh Foundation.Next event is Reno, NV April 16th- 18th 2024. https://web.cvent.com/event/492c6ebd-1e1b-4ee2-9dfd-114720d2a5d2/regProcessStep1:ad7993b6-9676-4275-b566-a8c5aeacc191TakeawaysAI is becoming increasingly important in the home service industry and can be used to help with documentation and training.Marketing ROI is a crucial aspect of running a successful business, and having a dedicated marketing position can greatly impact growth.Understanding the basics of accounting and financial information is essential for business owners to make informed decisions.Disc profiles can improve communication and understanding within a team, and it is beneficial for everyone in the company to be familiar with the different profiles.Contingency planning is crucial for businesses to prepare for unexpected events, and organizations like the Joseph Groh Foundation provide support for contractors facing life-altering changes.ChaptersIntroduction and Overview 00:59Service Nation's Eastern Summit Event 04:22Benefits of the Workshop Format 05:20Post-Event Download and Remarkable Notepad 06:11High-Level Overview of the Event 09:09Keynote Speaker: Anna Adams on AI 10:06Importance of AI in the Home Service Industry 12:01Using AI to Help with Documentation 13:27Training AI to Sound Like You 15:49Marketing ROI and the Role of a Marketing Position 19:14Joe Strittmatter and Billy Stevens Talk 20:42Importance of Service Managers and Team Member Commitments 21:11Financial Information and Accounting Basics 23:38NASCAR Museum Visit 24:24Disc Profiles and Communication 26:17Contingency Planning and the Joseph Groh Foundation 30:46Fundraising for the Joseph Groh Foundation 33:08Conclusion and Call to Action

The Reality of Running a Home Service Business: Myths vs.Facts Episode Number: 24Date: March 4, 2024Duration: 29:01Host: Justin DeeseContact Info: [email protected] @FreedomBlueprintPodcastIntroduction:The episode titled "The Reality of Running a HomeService Business: Myths vs. Facts" hosted by Justin Deese, debunks common myths about the home service industry. Key points include the misconceptions about the necessity of technical expertise for business success, the fallacy that lower prices always win more business, and the overvaluation of expanding service offerings as a growth strategy. Justin emphasizes the importance of leadership skills, customer service, and strategic use of technology over traditional beliefs. The episode encourages business owners to focus on value, quality, and efficient operations to succeed, challenging the status quo and promoting innovative thinking in the home service sector.  Quote:"Do not be embarrassed by your failures, learn from them and start again." – Richard Branson Overview and Key Takeaways:Learn from failures and have a growth mindset.The best technicians don't necessarily make the best business owners.Lower prices don't always win more business.Customer service is important throughout the entire customer journey.Online reviews have a significant impact on your business.Expanding service offerings is not the only way to grow.Chapters00:00   Introduction01:07    The Importance of Monday Mornings02:28    The Challenge of Information Overload04:55    Learning from Failures09:21    Myth: Best Technicians Make the Best Business Owners11:40    Myth: Lower Prices Always Win More Business13:40    Myth: More Jobs Always Mean More Profit15:42    Myth: You Can't Compete Without Being on Every Social Media Platform18:00    Myth: Customer Service Only Matters After the Sale19:25    Myth: Investing in Advanced Technology is Unnecessary for Small Businesses22:05    Myth: Online Reviews Don't Impact Your Business24:46    Myth: Expanding Service Offerings is the Only Way to Grow27:39    Conclusion

Episode Number: 23Date: February 26, 2024Duration: 25:06Host: Justin DeeseContact Info: [email protected] @FreedomBlueprintPodcastIntroduction:This episode explores the concept of servant leadership and its impact on the home service industry. The host shares personal experiences and highlights the importance of fostering a culture of empowerment, enhancing team morale, and improving customer satisfaction. The episode emphasizes the role of servant leadership in building a strong company reputation and driving employee retention. The host concludes by encouraging listeners to reflect on their own leadership styles and consider implementing servant leadership principles.Quote for the Episode:"Leadership is not about being in charge. It is about taking care of those in your charge." - Simon SinekOverview and Key Takeaways:Servant leadership prioritizes the needs of others and focuses on supporting and empowering team members.Fostering a culture of empowerment allows team members to make decisions and learn from their mistakes.Enhancing team morale and fostering belonging and respect contribute to improved employee satisfaction and customer satisfaction.Servant leadership builds a strong company reputation and drives long-term success through employee retention.Leaders should reflect on their own leadership styles and consider implementing servant leadership principles.Chapters00:00 Introduction to Servant Leadership03:05 Understanding Servant Leadership06:14 The Speaker's Personal Journey in Leadership10:10 Fostering a Culture of Empowerment12:50 Enhancing Team Morale14:24 Fostering Belonging and Respect15:22 Improving Customer Satisfaction16:50 Building a Strong Company Reputation18:45 Driving Employee Retention20:12 Long-Term Success through Servant Leadership22:27 Recap and Conclusion

"Freedom Blueprint" Podcast Show NotesPodcast Episode Title: "Leading the Way: Mastering the 6 KeyPrinciples of Leadership in Plumbing and HVAC"Episode Number: 22Date: Feb. 19, 2024Duration: 26:58Host: Justin DeeseContact Info: [email protected]: "Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." - Jack WelchSummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese explores the six key principles of leadership. He begins by discussing the importance of vision and how it serves as a blueprint for the future. He then moves on to the topics of communication, delegation and empowerment, adaptability, culture, and recognition and reward. Throughout the episode, Deese emphasizes thesignificance of these principles in building and growing a successful team and business. TakeawaysA clear vision is essential for effective leadership.Communication bridges the gap between vision and execution.Delegation and empowerment enable team members to make decisions and take ownership.Adaptability and flexibility are crucial in a rapidly changing business environment.Culture plays a significant role in team cohesion and success.Recognition and reward are powerful motivators for team members. 0:00 Introduction and Overview01:01 Leadership and Vision03:20 Communication06:10 Delegation and Empowerment10:27 Adaptability13:46 Culture20:08 Recognition and Reward26:56 Conclusion

Podcast Episode Title: Beyond the Blind Spot: Navigating Unseen Challenges in LeadershipEpisode Number: 21Date: February 12, 2024Duration: 22:34Host: Justin DeeseContact: [email protected] this episode, Justin Deese explores the concept of blind spots in leadership and personal life. He shares a personal story about a boat painting business that failed to offer additional services, highlighting the importance of identifying blind spots. Justin discusses the causes of blind spots, such as having an 'I know' attitude and avoiding difficult conversations. He also provides cures for blind spots, including seeking feedback, surrounding oneself with diverse thinkers, and identifying triggers. Justin emphasizes the need for personal development and accountability partners to address blind spots and improve leadership skills.TakeawaysBlind spots are personal traits or aspects that we demonstrate but aren't aware of, and they can hinder growth and effectiveness.Causes of blind spots include having an 'I know' attitude, blaming others, avoiding difficult conversations, and being insensitive to one's behavior.Cures for blind spots include seeking feedback, surrounding oneself with diverse thinkers, identifying triggers, and finding an accountability partner.Personal development and continuous improvement are essential to address blind spots and improve leadership skills.Chapters00:00Introduction and Quote by John Maxwell01:01Digging Deeper into the Quote02:05Definition of Blind Spots03:03Personal Story about Blind Spots06:03Causes of Blind Spots08:15Cures for Blind Spots33:31Identifying Triggers37:27Seeking an Accountability Partner40:02

Podcast Episode Title: 20 | Efficiency Unlocked: Guide to 10-Day Book Closing with Kristen DeeseEpisode Number: 20Date: February 5, 2024Guest: Kristen Deese, Virtual CFO- [email protected]: Justin DeeseDuration: 21.07SummaryIn this episode, Justin Deese and Kristen Deese discuss the importance of closing your books in a timely manner. They explain the process of closing the books and why it is important for financial accuracy and decision-making. They also provide tips and a month-end checklist to help business owners close their books efficiently. Kristen offers her services as a virtual CFO to assist with bookkeeping and financial management.TakeawaysClosing your books in a timely manner is crucial for financial accuracy and decision-making.The process of closing the books involves reconciling accounts, reviewing financial statements, and ensuring data accuracy.Closing the books within 10 days is a reasonable goal to have up-to-date financial information.Having a month-end checklist and doing a little bit every day can help streamline the closing process.Chapters00:00 Introduction01:02 The Importance of Closing Your Books04:51 Closing Your Books in 10 Days06:17 The Process of Closing the Books10:24 Challenges in Closing the Books13:26 Tips for Closing the Books18:09 Month-End Checklist19:19 Getting Help with Closing the Books20:15 Closing ThoughtsClosing and Resources: Encouragement to take up the 10-day book closing challenge and resources available for assistance, including a free month-end checklist template .Resources Mentioned:Free Month-End Checklist TemplateContact Information for Kristen Deese: [email protected]: kristendese.comBook: "When Your Business Partner is Your Spouse" by Justin and Kristen DeeseCall to Action:  Attempt the 10-day book closing challenge and share your experiences or seek help by contacting Justin Deese or Kristen Deese.Connect with Us:Podcast Website: freedomblueprintpodcast.comSocial Media: @FreedomBlueprint for Home ServicesSign-Off:  “Keep crushing it and know your numbers!”

Show NotesPodcast Episode Title: CRUSHING GOALS: Mastering Goal Setting in LeadershipNumber: 18Date: January 29, 2024Duration: 28.15Host: Justin DeeseSummary In this episode of the Freedom Blueprint Podcast, host Justin Deese discusses the importance of goal setting and shares strategies for setting SMART goals. He explains that goals should be specific, measurable, achievable, relevant, and time-bound. Justin emphasizes the need for clear and specific goals, as well as the importance of breaking them down into smaller, manageable tasks. He also highlights the benefits of goal setting, such as providing direction, motivation, and performance measurement. Justin provides practical tips for implementing goal setting in both personal and business contexts. Takeaways-Goal setting is crucial for effective leadership and personal growth.SMART goals are specific, measurable, achievable, relevant, and time-bound.Break down big goals into smaller, actionable tasks.Regularly review and track progress towards your goals.Chapters00:00Introduction 01:05The Importance of Goal Setting 03:23SMART Goals 08:08Achievable Goals 10:20Relevant Goals 13:26Time-Bound Goals 16:40Putting SMART Goals into Practice 17:11Benefits of Goal Setting 19:37How to Set SMART Goals 25:28Take Action and Share Your Goals 28:15ConclusionLeadership, Plumbing, Air Conditioning, HVAC, and Home Services

"Freedom Blueprint" Podcast Show NotesPodcast Episode Title: The Virtual CFO Advantage: Elevating Contractor Businesses with Kristen DeeseEpisode Number: 18Date: January 22, 2024Duration: 19.34Host: Justin DeeseGuest: Kristen Deese- KristenDeese.com or [email protected] this episode of the Freedom Blueprint Podcast, host Justin Deese interviews his wife Kristen about her role as a virtual CFO for contractors. Kristen specializes in helping contractors who use Service Titan and QuickBooks. She offers three levels of service: apprentice, journeyman, and master, each with increasing levels of financial analysis and strategic guidance. Kristen has seen companies improve their financial understanding and departmentalize their operations, leading to better decision-making and increased profitability. She also emphasizes the importance of clean financials when selling a business. Listeners can connect with Kristen through her website, kristendeese.com.TakeawaysKristen provides virtual CFO services to contractors, specializing in Service Titan to QuickBooks.She offers three levels of service: apprentice, journeyman, and master, each with increasing levels of financial analysis and strategic guidance.Working with a virtual CFO can help contractors improve their financial understanding, departmentalize their operations, and increase profitability.Clean financials are important when selling a business, as they can lead to a higher valuation.Introduction 01:18Kristen's Role in Helping Contractors 03:07Specializing in Service Titan to QuickBooks 04:16Experience with Service Titan 04:46Speaking at Conferences 06:18 The Importance of Financials 07:34Starting the Virtual CFO Service 09:20Overview of Virtual CFO Programs 12:03Apprentice Program 13:18 Journeyman Program 14:03Master Program 15:05 Improvements Seen in Companies 17:13Selling Businesses with Clean Financials 18:12How to Connect with Kristen 19:08Working Directly with Kristen19.23Conclusion

Podcast Episode Title: Mastering Communication: A Leader's Guide in Plumbing & HVACDate: January 15, 2024Duration: 28 minutesHost: Justin DeeseShow Notes for Mastering Communication: A Leader's Guide in Plumbing & HVAC: In this episode, we delve into the crucial role of effective communication for leaders in the Plumbing and HVAC industries. We explore practical strategies and insights for enhancing communication with your team and clients.The Importance of Communication in Leadership:Why effective communication is the backbone of successful leadership in the Plumbing and HVAC industries.The C.L.E.A.R. Framework for Communication:Communicate: How clear communication sets the foundation for team success.Listen: The power of active listening in understanding team needs and concerns.Engage: Personal engagement techniques for motivating and inspiring your team.Adapt: Adapting your communication style to diverse team members.Respect: The non-negotiable need for respect in all forms of communication.Practical Tips for Effective Communication:Real-world examples and techniques for implementing the C.L.E.A.R. framework.Call to Action:Identify and commit to improving one area of communication within your team. Share your experiences and feedback with us.Follow us for more updates and tips Overview: Key Points Discussed: Resources Mentioned: Connect with Us: Next Episode Teaser:

Podcast Episode Title: ALWAYS Be Recruiting: Finding Top Talent in Today's MarketDate: January 8, 2024Duration: 28 minutesHost: Justin DeeseIntroduction:Welcome and episode introduction by Justin Deese.Episode topic: ALWAYS Recruiting in the Home Service Industries.Are you struggling to find talent in today’s market?Intriguing facts to engage listeners:"85% of job seekers consider a company’s reputation when applying."ALWAYS Recruiting Explained:A - Actively Seek Talent:Discussion on the importance of proactive talent search.Strategies and tips for actively seeking talent.L - Leverage Social Media:The role of social media in recruitment.How to effectively use social media to attract talent.W - Welcome Referrals:Importance of employee referrals in the recruitment process.Best practices for encouraging and managing referrals.A - Appreciate and Recognize Talent:The impact of recognizing and appreciating current employees.Ideas for showing appreciation in the workplace.Y - Yield to Flexibility in Work Arrangements:The growing need for flexible work arrangements.Examples of how flexibility can be incorporated to attract talent.S - Seek Feedback and Act on It:The value of feedback in improving recruitment processes.Ways to collect and implement feedback effectively.Personal Insights and Experiences:Justin Deese shares personal experiences and insights related to the topic.Conclusion:Recap of key points from the episode.Final thoughts and closing statement by Justin Deese.Call to Action:Encouragement for listeners to apply the ALWAYS strategy in their businesses.Invitation for feedback and sharing experiences on social media.Reach out to me at ⁠[email protected]⁠Closing:Thank you for tuning in.Reminder to subscribe and follow for upcoming episodes.

Show Notes for Episode 15 - Turning Recalls into Revenue for Home Service BusinessesHey there, it's Justin Deese! Thanks for tuning into this episode where we dive deep into one of the most challenging issues faced by home service-based businesses: recalls. If you’ve ever felt the pinch of sending out paid staff, trucks, and resources to address recall issues without seeing a dime in return, this episode is for you.In This Episode, We Discuss:The Problem at Hand: Understanding the magnitude of the recall issue in the home service industry. It's not just about the money; it's about time, resources, reputation, and so much more.The Real Cost of Recalls: We break down the tangible and intangible costs that recalls impose on businesses. From the direct expenses of sending out staff to the potential harm to your brand's reputation, it's essential to get a grasp on what these issues truly cost.Four Strategies to Turn Recalls into Revenue: Instead of looking at recalls as a business drain, how about turning them into an opportunity? I share four actionable strategies that can help you transform this challenge into a revenue-generating machine.Case Studies & Real-Life Examples: I share stories of businesses that have successfully turned around their recall challenges, providing inspiration and practical insights for listeners.Key Takeaways:Recalls don’t have to be a business nightmare; they can be a catalyst for growth and improvement when approached strategically.Being proactive, innovative, and customer-centric in your approach can turn potential business pitfalls into profitable avenues.It's all about changing the mindset from ‘damage control’ to ‘opportunity exploration.’What's Next?Stay tuned for our next episode where we’ll continue providing actionable insights to boost your home service business. If you found value in today’s discussion, please consider leaving us a review or sharing the podcast with a friend or colleague.As always, if you have questions, comments, or topics you'd like to see covered in future episodes, drop me a line. I'd love to hear from you.Thanks for joining me, and until next time, keep innovating and turning challenges into opportunities!