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Business
Health & Fitness
Joe Vennare
Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
164. Sarah Larson Levey, Founder & CEO of Y7 Studio
Today, I’m joined by Sarah Larson Levey, founder & CEO of Y7 Studio, a chain of hot yoga studios known for high-intensity classes set to music. Starting as a pop-up studio in the Williamsburg neighborhood of NYC, Y7 Studio quickly rose to fame for its unconventional, modern approach to yoga. After prolonged COVID challenges, Y7 is pushing forward with a new digital platform and plans to open more brick-and-mortar locations in 2023. In this episode, we discuss the yoga brand’s prioritization of good music, forthcoming expansion strategy, and how its partnership with Universal Music Group impacts its digital fitness offering. In this episode, you’ll learn: What differentiates Y7 from traditional yoga studios How COVID impacted their studios in NYC and LA Y7’s approach to improve the digital at-home yoga experience Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (02:11) Sarah’s background and starting Y7 Studio (10:58) Y7 Studio’s journey (14:33) Y7 Studio’s expansion and growth (16:56) Marketing strategy and celeb clients (21:04) Building a lifestyle brand (24:47) Y7 Studio’s future roadmap and digital offering (35:53) Future physical expansion (39:54) Conclusion
40:4206/12/2022
163. Tom Hale, CEO of Oura
Today, I’m joined by Tom Hale, CEO of Oura, maker of a smart ring analyzing a wearer’s biometric data with the goal of improving sleep, stress, fitness, and overall health. Founded in Finland in 2013, Oura has quickly become one of the world's fastest-growing wearables, recently eclipsing 1M rings sold. Developed as a sleep tracker, the technology has evolved to provide sleep, readiness, and activity insights to users through Oura’s app interface. In this episode, we discuss Tom’s experience leading growth-stage startups, his personal health journey with Oura, and how wearables are transforming healthcare. In this episode, you’ll learn: • Tom’s perspective on growing mid-size subscription businesses • How Oura leverages data to improve users’ health • Oura’s unique strategies for next-gen wearables Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:15) Tom’s background and journey to Oura (05:56) About Oura (10:55) Subscription business model (15:10) Oura’s subscription model (18:59) Oura ring vs other wearables (24:08) Marketing strategies (26:04) COVID’s impact on healthcare (28:24) Data driven healthcare (33:39) New features to look out for (36:51) Conclusion
37:2629/11/2022
162. Dennis Crowley, Co-founder and CEO of Street FC
Today, I’m joined by Dennis Crowley, co-founder and CEO of Street FC, a tech-enabled street soccer league. Street FC is building the world’s biggest football club, organizing 5v5 street soccer games on hard-court surfaces in urban settings. Scheduled and monitored through its app and Discord channel, it runs games in NYC, Austin, Philadelphia, Atlanta, and Minneapolis, with plans to expand to 20 cities by the end of 2023. In this episode, we discuss Dennis’s experience using technology to bridge digital and real-life communities, plus Street FC’s growth plans for soccer and beyond. In this episode, you’ll learn: • Dennis’s journey from Foursquare to creating the “SoulCycle for soccer” • How Street FC leverages playing surfaces as billboards for brands • Street FC’s strategic plan to grow to 20 cities by 2023 Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: 00:00 Introduction 01:14 Dennis’s background 03:43 Bridging the gap of digital and physical worlds 06:50 Why Street FC exists 09:49 How the community works 12:53 Street FC expansion 15:07 Getting more people to play soccer 16:39 Growth strategy 19:26 Merchandise and branding 23:50 Discord community 26:06 Soho House for soccer 27:57 International expansion and evolving into other sports 29:06 The fun and hard parts about start-ups 31:10 Conclusion
32:4022/11/2022
161. Don Faul, CEO of CrossFit
Today, I’m joined by Don Faul, CEO of CrossFit, a functional fitness program with licensed affiliates across the world. Founded in 2001, the high-intensity strength and mobility regimen has expanded rapidly through affiliate gyms, global fitness competitions, and merchandise. Serving 5M athletes through 14K locations, CrossFit’s tight-knit community encourages better health and peak physical fitness. In this episode, we discuss how Don’s experience in the military, Big Tech, and startups led to his role with CrossFit and how introducing more people to the CrossFit lifestyle is central to the business. In this episode, you’ll learn: • Don’s path to CEO of CrossFit • How the brand is changing its perception to reach more people • Its strategy to grow and improve the CrossFit ecosystem Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: 00:00 Introduction 01:17 Don’s Background 03:15 Becoming the CEO of CrossFit 05:24 New strategy for the company 8:03 Key initiatives for the coming years 13:06 Changing brand perception to reach more people 15:04 The value of doing hard things 16:47 How the CrossFit Games affects perception 20:50 Affiliate ecosystem and partners 24:29 How Don plans to grow the brand 30:16 Focusing long term vs. short term 32:31 Conclusion
34:1815/11/2022
160. Derek Flanzraich, Founder and CEO of Ness
Today, I’m joined by Derek Flanzraich, founder and CEO of Ness, a wellness-based fintech company. Beginning with a credit card that rewards healthy purchases through an app-based rewards program, Ness is building a world that reduces the cost of wellcare, allowing more people to improve their well-being. Currently offering kickbacks for fitness memberships, wellness experiences, healthy food, and more, the company hopes its credit card creates a wedge into healthcare, aligning incentives between care providers and consumers. In this episode, we discuss the Ness’s rewards platform and wellness credit card, the lessons Derek learned from founding and selling media company Greatist, and how Ness plans to address the misaligned incentives in healthcare. In this episode, you’ll learn: • What Derek has learned from founding Greatist and Ness • His plan to reprioritize well-being in the healthcare industry • Consumer trends in health and wellness spending Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: 00:00 Introduction 01:17 Derek’s background 05:10 The Ness origin story 12:10 Incentive alignment in healthcare 15:02 Ness credit card solution 17:28 Credit card points for health and wellness 20:16 Ness rewards app 25:47 Open enrollment and partnership opportunities 27:44 Redefining people’s relationships with their health 30:38 Building an audience 35:09 The first Ness credit card reveal 35:46 How to engage with Ness 36:56 Conclusion
37:3708/11/2022
159. John Klein, Co-Founder and CEO of Pause Studio
Today, I'm joined by John Klein, Co-founder and CEO of Pause Studio, a chain of wellness studios dedicated to mental and physical recovery. Founded in Southern California in 2016, Pause Studio offers modern and holistic solutions designed to help clients sleep, train, perform, and live better. Through modalities like vitamin therapy, contrast therapy, flotation, cryotherapy, and light therapy, its franchised clinics are a destination for all things holistic healing and mind-body recovery. In this episode, we discuss Pause Studio's roots in holistic healing, maintaining the brand while franchising nationwide, and the future of wellness and recovery. In this episode, you’ll learn: What John learned from his days at Equinox and how he’s applying it to Pause How the Pause team is building and growing a wellness franchise What’s trending in holistic healing and mind-body recovery Subscribe to the podcast → insider.fitt.co/podcast Follow us on Twitter → twitter.com/fittinsider Chapters: 00:00 Introduction 01:19 John’s background and experience 03:51 Starting Pause Studio 06:13 Studio growth and franchising 08:42 Maintaining the brand while franchising 13:35 Holistic healing and mind-body recovery methods 14:24 Incorporating product sales into the business model 15:02 Creating a lifestyle brand 17:20 Competition and potential partnerships 20:12 Research behind the methods 22:29 Adding services to the model 25:16 Educating consumers and driving demand 27:53 Near term outlook 29:43 Conclusion
30:3701/11/2022
158. Fritz Lanman, CEO of Mindbody
Today I'm joined by Fritz Lanman, CEO of Mindbody. Mindbody's 20 years of product innovation, research, and thought leadership fueled the boom of the boutique wellness revolution and continue to foster the growth of the global wellness industry. Mindbody serves wellness professionals around the world who have dedicated their lives to bettering other lives, connecting them with millions of people seeking those transformative experiences. In this episode, Fritz talks about his experience running ClassPass, why the company was acquired by Mindbody, and his transition to the Chief Executive role. Plus, we cover wellness trends, the fitness industry's recovery, and more. In this episode, you’ll learn: The pricing model that ClassPass’ studio partners hated and hurt the company’s bottom line How Fritz convinced studios, spas, and salons to integrate ClassPass and convinced outside investors of its potential Why in-person fitness experience is making a comeback and how Mindbody is capitalizing on its resurgence Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Fritz’ Links Mindbody’s website Follow Mindbody on Twitter Mindbody is on Instagram Connect with Mindbody on Facebook Check out Mindbody on YouTube ClassPass’ website Follow Fritz on Twitter Fritz’ LinkedIn page Fitt Insider podcast #86: Josh McCarter, CEO of Mindbody Fitt Insider podcast #36: Fritz Lanman, CEO of ClassPass Fitt Insider podcast #11: Rick Stollmeyer, Co-founder and CEO of MINDBODY
31:5925/10/2022
157. Jason Moore, CEO of Spren
Today I’m joined by Jason Moore, CEO of Spren. Spren uses the light and camera from a smartphone to detect subtle changes in blood volume between cardiac cycles by measuring the light absorption in the user's finger through a simple finger scan. With Spren, fitness, wellbeing or human performance brands can harness the power of large-scale deep learning and years of signal processing research—instantly. In this episode we discuss the company’s heart rate variability tech, how they turned a bootstrapped direct-to-consumer app into a B2B platform, and we talk about using data and wearables to help people form healthier habits. In this episode, you’ll learn: Jason’s strategy for giving customers the best end-user experience How being turned down by some investors helped Spren develop a better product How Spren is scaling their business and partnering with other health & fitness companies Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Jason’s Links Spren’s website Elite HRV: the free Heart Rate Variability app Check out Fitbod Marius Pharmaceuticals’ website
38:2618/10/2022
156. Nick Green, Co-founder & CEO of Thrive Market
Today I’m joined by Nick Green, Co-Founder and CEO of Thrive Market. Thrive Market is a membership e-commerce platform on a mission to make the world’s highest quality natural and organic products affordable for every American family. For $60/year, Thrive members get access to their favorite healthy snacks, supplements, home, beauty, and baby products at 30-50% off retail value—all shipped to their front door for free. In this episode we discuss the company’s mission to make healthy living more accessible, and the shift toward holistic wellbeing from mental wellness to sustainability. We also talk about emerging trends, including health, data, personalization, and more. In this episode, you’ll learn: How Thrive identifies upcoming trends to stay ahead of their competition Why Thrive’s business model is more profitable than typical grocery businesses Thrive’s plans to integrate data and technology to personalize and automate their customers’ shopping experience Nick’s thoughts on the future of subsidies for natural food products Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Nick’s Links Thrive Market’s website Follow Thrive Market on Twitter Thrive Market is on Instagram Connect with Thrive Market on Facebook Check out Thrive Market on YouTube Fitt Insider podcast #55: Nick Green, CEO of Thrive Market
40:0611/10/2022
155. Ronan Levy, Co-Founder & CEO of Field Trip Health
Today I’m joined by Ronan Levy, Co-founder and CEO of Field Trip Health. Field Trip is redefining mental health and well-being through ground-breaking work in psychedelics and psychedelic-enhanced psychotherapy. With Field Trip Health centers opening across North America, and drug development and advanced research on plant-based psychedelics through Field Trip Discovery, Field Trip helps people heal and heighten engagement with the world. In this episode we discuss the company’s approach to Ketamine-assisted psychotherapy. Ronan details the key factors moving psychedelics into the mainstream. Plus, we explore use cases for mental health, depression, PTSD, and more. In this episode, you’ll learn: How Field Trip is expanding their sales funnel & scaling their company Tips for succeeding in a highly regulated & sometimes stigmatized industry Ronan’s thoughts on becoming a lifestyle brand Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Ronan’s Links Field Trip Health’s website Field Trip’s app Follow Field Trip on Twitter Field Trip is on Instagram Connect with Field Trip on Facebook Field Trip’s LinkedIn page Follow Ronan on Twitter Ronan is on Instagram Ronan’s book: The Trip Journal Ronan’s upcoming book with Dr. Mike Dow: The Ketamine Breakthrough: How to Find Freedom from Depression, Lift Anxiety, and Open Up to a New World of Possibilities
34:0104/10/2022
154. Joey Gonzalez, CEO of Barry's
Today I'm joined by Joey Gonzalez, CEO of Barry's. Founded in 1998, Barry's has led the fitness industry in innovation. Today, you can experience their signature Red Room in more than 70 studios across 10 countries, as well as in the comfort of your own home. Whether you're sprinting, lifting, or riding, in-studio or at-home, Barry’s is on a mission to inspire you to work(out) hard, have fun, find your strength, and be your best. In this episode we discuss the launch of RIDE, the company's new indoor cycling concept. Joey explains how Barry's weathered the pandemic without closing a single studio, and we lay out a framework for making boutique fitness irreplaceable. In this episode, you’ll learn: How Barry’s is leveraging their brand to add new services Joey’s strategy for scaling a brick and mortar fitness company How Barry’s survived COVID without permanently closing any of their studios Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Joey’s Links Barry’s website Barry’s RIDE website Follow Barry’s on Twitter Barry’s is on Instagram Connect with Barry’s on Facebook Follow Joey on Twitter
35:1427/09/2022
153. Nick Stewart & Nick Kafker, Co-founders of Recover Athletics
Today I’m joined by Recover Athletics Co-founders, Nick Stewart and Nick Kafker. Recover Athletics is the leading injury-prevention tool for runners. Their mission is to help runners spend more time running and less time injured. Powered by best-in-class injury prevention algorithms and physical therapy content, Recover Athletics allows runners to take control of their training and seamlessly incorporate the recovery needed to stay injury free. In this episode we discuss the company’s prehab app for runners and athletes, and utilizing in-person community growth hacks and storytelling to scale your user base. The guys also talk about selling the company to Strava and reaching tens of millions of athletes. In this episode, you’ll learn: How to leverage your competitive advantages in your product launch Simple & powerful growth hacks you can use when starting out How Recover began their relationship with Strava Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Fitt Insider podcast #137: Michael Horvath, CEO & Co-founder of Strava Nick Stewart & Nick Kafker’s Links Recover Athletics’ website Recover Athletics is on Instagram Connect with Recover Athletics on Facebook Strava Nick Stewart’s LinkedIn page Follow Nick Stewart on Twitter Nick Kafker’s LinkedIn page
40:4120/09/2022
152. Noosheen Hashemi, Founder & CEO of January AI
Today I’m joined by Noosheen Hashemi, Founder and CEO of January AI, a precision health company. January AI has assembled a team of computational, food, translational, and medical scientists to tackle unmet needs in people with or at risk for developing diabetes. Their multi-omic approach synthesizes wearable, food, and microbiome data to make personalized recommendations and products to address hyperglycemia. In this episode we talk about using glucose monitoring to improve wellbeing. Noosheen explains how January leverages digital twins to create personalized health insights, and she warns against deceptive marketing practices in the digital health space. In this episode, you’ll learn: How January balances product development & refinement with product availability Noosheen’s tips for getting and staying far ahead of your competition How January is expanding their customer base and making it easier for people to adopt a healthier lifestyle Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Noosheen’s Links Follow Noosheen on Twitter January AI’s website Follow January AI on Twitter January AI is on Instagram Connect with January AI on Facebook January AI’s LinkedIn page
41:5813/09/2022
151. Matt Johnson, Founder of The Feed
In this episode I’m joined by Matt Johnson, Founder of The Feed, a curated sports nutrition platform. The Feed helps athletes get more out of the hard work they are already doing in their training. From nutrition to supplements to recovery gear, The Feed provides athletes everything they need to make their next workout better. Riding 100 miles? Running a Marathon? The Feed has everything you need to fuel your event, and their expert coaches are available to chat live with you and provide you with a customized fueling plan. Today Matt and I talk about building a trusted resource for endurance athletes. Matt explains the difference between performance, nutrition, and wellness supplements. Plus, we cover why personalization and education are key to creating customer loyalty. In this episode, you’ll learn: How Matt scaled The Feed despite having a small marketing budget Why The Feed’s bottom line was unfazed by the COVID pandemic Matt’s secret source of inspiration for new marketing ideas and strategies How Matt decides which products to offer, and which ones to avoid Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Matt’s Links The Feed’s website Follow The Feed on Twitter The Feed is on Instagram Connect with The Feed on Facebook Email Matt
33:4106/09/2022
150. Mike Taylor, Co-founder of BeaverFit North America
Today I’m joined by Mike Taylor, Co Founder of BeaverFit North America. BeaverFit USA designs, manufactures and distributes functional training and tactical/operational training equipment specific to the military services and for strength and endurance development in all athletes. They supply equipment to the Military, First Responders, CrossFit boxes, universities and schools, athletic clubs, physical therapy clinics, and more. In this episode we talk about manufacturing fitness equipment for commercial and military customers. Mike explains how his time in the Navy and experience at TRX led to starting BeaverFit, and we explore untapped opportunities in outdoor fitness from community gyms to boutique studios, and more. In this episode, you’ll learn: How BeaverFit went from offering only one product to building $5M facilities Key business lessons Mike and his team learned from the COVID pandemic How BeaverFit avoids the problem of excess product inventory Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Mike’s Links BeaverFit’s website Follow BeaverFit on Twitter BeaverFit is on Instagram Connect with BeaverFit on Facebook Check out BeaverFit on YouTube TRX Training’s website
33:0730/08/2022
149. Sam Cole, Co-founder & CEO of FitXR
Today I’m joined by Sam Cole, Co-founder and CEO of FitXR, a developer of VR and AR fitness apps. As the only VR fitness app that provides a truly engaging, multiplayer experience with constantly refreshed content, studios, classes and music, FitXR transports players to a virtual fitness space where they can meet new people and work out together all from the comfort of their own home. In this episode Sam talks about making fitness fun and accessible for more people. We discuss the acceleration of virtual and augmented reality hardware, and we explore the future of omnichannel fitness where immersive technology transforms at-home, in-person, and outdoor exercise. In this episode, you’ll learn: How FitXR has uniquely positioned their product to serve the widest audience of fitness enthusiasts The pros and cons of not producing your own connected fitness hardware Why FitXR’s adoption & usage rates have increased as other in-home fitness companies’ rates have declined post-pandemic Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Sam’s Links FitXR’s website Follow FitXR on Twitter FitXR is on Instagram Follow FitXR on Facebook Check out FitXR on YouTube Fitt Insider podcast episode #87, with Sam Cole
34:0823/08/2022
148. Sharam Fouladgar-Mercer, Co-founder & CEO of Signos
Today I’m joined by Sharam Fouladgar-Mercer, Co-founder and CEO of Signos, a glucose monitoring and weight management platform. Signos is the only company that combines continuous glucose monitoring (CGM) with an AI-driven app to deliver real-time glucose monitoring for optimal health and weight management. Signos translates an individual’s metabolic signals into timely recommendations for eating, exercise, and better health. In this episode we discuss the metabolic health crisis and obesity epidemic, and how Signos is using glucose monitoring and AI to provide personalized health insights. Plus, Sharam talks about the power of technology and creating sustainable behavior change. In this episode, you’ll learn: How Signos is using technology to optimize their clients’ weight loss strategies How Signos scaled their business to over 200,000 waitlist customers Sharam’s thoughts on future innovations in health & wellness wearables Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Sharam’s Links Signos’ website Follow Signos on Twitter Signos is on Instagram Follow Signos on Facebook Check out Signos on YouTube Signos’ LinkedIn page
33:4016/08/2022
147. Andrew Herr, Founder & CEO of Fount
In this episode I’m joined by Andrew Herr, Founder and CEO of Fount. Based on their work studying the highest performers in the toughest environments on earth, Fount’s mission is to build programs that enable everyone to reach their goals in the office, on the court, at home, or wherever their ambitions take them. Fount’s depth of experience has made them a trusted adviser to the Pentagon, special operations forces, leading corporations from technology to finance, and individual clients around the world. On today’s show we discuss Fount’s high performance health concierge, Andrew’s plan to turn a coach-led program into a scalable tech platform, and why he believes personalized health optimization is the future of health care. In this episode, you’ll learn: How Fount is able to maintain a high customer retention rate Why Fount is perfectly positioned to revolutionize AI health & performance coaching How Andrew is scaling Fount, and his vision for the company in the near future Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Andrew’s Links Fount’s website Follow Fount on Twitter Follow Andrew on Twitter Contact Andrew directly
34:3109/08/2022
146. Jon Gregory, Founder & CEO of Vitruvian
Today I’m joined by Jon Gregory, Founder and CEO of Vitruvian, a connected strength company. The Vitruvian Trainer+ uses artificial intelligence to read users’ range of motion and constantly respond to the way they move. When paired with the Vitruvian app the experience offers access to world-class fitness coaches, 200+ exercises, goal-oriented programs, and full workout data, all in a compact machine that slides under a bed or couch when not in use. In this episode Jon explains how his background in physics, and experience as a high-frequency trader let him start the company. We discuss Jon’s vision to build a fitness technology platform that transforms resistance training, and we talk about the economic and operational challenges facing the industry. In this episode, you’ll learn: How Vitruvian went from Jon’s backyard shed to receiving millions of dollars in funding Jon’s mindset and strategies for appealing to the broadest possible range of users How Vitruvian leverages memberships to expand their market size and keep hardware costs low Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Jon’s Links Vitruvian’s website Follow Vitruvian on Facebook Vitruvian is on Instagram Check out Vitruvian on YouTube Vitruvian’s iPhone App Vitruvian’s Android App Jon’s LinkedIn page
34:0502/08/2022
145. Ari Tulla, Co-founder & CEO of Elo
Today I’m joined by Elo Co-founder and CEO, Ari Tulla. Elo’s big vision is to transform food from the cause of disease to medicine. Elo uses biomarkers, cutting-edge AI, and expert guidance to deliver supplements calibrated for their customers’ unique needs with precision. In this episode we discuss the company’s approach to smart nutrition, including biomarker testing, remote coaching, and personalized supplements. Plus, Ari explains how innovations like at-home diagnostics and health wearables will unlock the power of food as medicine. In this episode, you’ll learn: How Elo is transforming the smart nutrition industry Why nutrition subsidies will significantly increase in the next decade How Elo is leveraging AI to provide personalized nutritional supplements Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Ari’s Links Elo Health’s website Follow Elo Health on Facebook Elo Health’s LinkedIn page
32:3826/07/2022
144. Rab Shanableh, CEO of OxeFit
Today I’m joined by OxeFit CEO, Rab Shanableh. OxeFit uses AI-powered technology that integrates robotics, movement and performance tracking to help you become the most powerful version of yourself. No more gym intimidation and no more bad form. With OxeFit’s personalized and engaging content you’ll get a workout unlike anything you’ve experienced before. In this episode we discuss the company’s smart strength training equipment, and why OxeFit is targeting the commercial sector—including sports teams and physical therapy—in addition to at-home training. Rab also talks about raising $35 million in funding, including investment from athletes like Dallas Cowboys quarterback Dak Prescott. In this episode, you’ll learn: How OxeFit is succeeding in both the professional & consumer markets Rab’s insights on raising capital and protecting shareholders’ interests How OxeFit validated their product offering Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Rab’s Links OxeFit’s website Follow OxeFit on Twitter OxeFit is on Instagram Follow OxeFit on Facebook Rab’s LinkedIn page
30:5019/07/2022
143. Clive Ormerod, CEO of Les Mills International
In this episode I’m joined by Les Mills CEO, Clive Ormerod. Les Mills has been delivering life-changing fitness experiences for over 50 years. Now an international fitness brand, Les Mills mixes music, motivation and movement for millions around the globe through their world-class fitness programs. Blurring the boundaries of physical and digital experiences, Les Mills mission is simple – create a fitter planet. Clive and I discuss the company’s 50-year history in the fitness industry, the evolution of its omnichannel offering from in-club and instructor training, to digital and VR content. Plus, we talk about the power of community, and building a fitter planet. In this episode, you’ll learn: How Les Mills creates exceptional experiences in-person & digitally Keys to enabling consistent company growth How Les Mills leverages technology to deliver diverse fitness content Clive’s thoughts on specialization and innovation Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Clive’s Links Les Mills’ website Follow Les Mills on TikTok Follow Les Mills on Twitter Les Mills is on Instagram Check out Les Mills on YouTube Les Mills is on Facebook Les Mills live events Les Mills’ LinkedIn page Clive Ormerod’s LinkedIn page
35:3712/07/2022
142. Dr. Jonathan Leary, Founder & CEO of Remedy Place
Today I’m joined by Dr. Jonathan Leary, Founder and CEO of Remedy Place, a social wellness club. Remedy Place is the solution to life’s daily stresses: symptom struggles, lingering ailments, and mental burnout that compound and accumulate over time. Remedy Place helps clients rebalance these stresses through a highly-educated team of experienced doctors and wellness experts to provide optimal holistic healing and lifestyle support. In this episode we discuss the company’s temptation and toxin free experience, and a variety of health-focused services from functional medicine to breathwork classes and IV drips. Plus, we talk about Remedy’s upcoming New York City location, and future expansion plans. In this episode, you’ll learn: How Remedy is bridging the gap between preventative and diagnostic health care Ways Remedy is expanding their client base without big marketing campaigns How Jonathan founded Remedy Place with $2K in his checking account Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Dr. Leary’s Links Remedy Place’s website Follow Remedy Place on Instagram Check out Remedy Place on TikTok Dr. Leary’s website Follow Dr. Leary on Instagram
39:0405/07/2022
141. Andy Hoang, Founder & CEO of Aviron
Today I’m joined by Andy Hoang, Founder and CEO of Aviron, makers of connected rowing machines. Aviron is a connected rowing machine designed with you in mind. Short, high-intensity workouts save you time, high resistance settings allow you to include strength training along with your cardio workout, and hundreds of content options get you motivated and keep you engaged month after month. In this episode we discuss the company’s bootstrap start, pivoting from commercial sales to at-home during the pandemic, and everyone’s approach to gamified fitness content. In this episode, you’ll learn: How Aviron overcame early obstacles and achieved success Tips for adapting your sales funnel to current market trends Andy’s candid insights about developing & launching a physical product What Aviron is doing to prepare for a potential recession Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Andy Hoang’s Links Aviron’s website Follow Aviron on Twitter Join Aviron’s Facebook community Join Aviron’s Discord channel Aviron is on Instagram Check out Aviron on YouTube
31:5528/06/2022
140. Josh Hix, Founder & CEO of Season Health
Today I’m joined by Josh Hix, CEO of Season Health, a digital food pharmacy. Season is rethinking nutrition-based health care. Season’s platform allows doctors, registered dietitians and other health experts to prescribe food as medicine, and patients to conveniently choose, procure and enjoy the foods that are right for their clinical nutritional needs. In this episode we discuss Josh’s experience building meal kit service Plated, Season’s approach to food as medicine, the company’s recent $34 million funding round, and the growing need for solutions that target diet-related chronic illnesses. In this episode, you’ll learn: How Season uses technology to prescribe nutrition Season’s approach to creating the right business model How Season works with insurance companies to prioritize customers’ health Season’s innovative pairing of clinical care and personalized meal plans Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Josh’s Links Season Health’s website Josh’s LinkedIn page
36:3821/06/2022
139. Nathaniel Jewell, Founder & CEO of Recess.tv
Today I’m joined by Nathaniel Jewell, Founder and CEO of Recess.tv, a platform helping fitness professionals launch and scale digital businesses. Recess’ technology lets you embed your live classes, on-demand library, and packages onto your website. You don’t worry about integration, either—Recess can do it for you, as well as match your branding. With Recess your customers will never have to leave your site to book a class. In this episode Nate and I discuss the rise of the fitness creator, the consolidation happening among fitness creator platforms, and the shifting fitness landscape from gyms to at-home and hybrid workouts. Nate also shares his vision to expand into wellness verticals beyond fitness. In this episode, you’ll learn: How to spot opportunities in the $5 trillion health & wellness industry Nathan’s tips for providing ongoing value to your customers How Recess built a platform that serves both creators and consumers Nathan’s predictions for entrepreneurs in the health & wellness space Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Nathaniel Jewell’s Links Recess.tv’s website Follow Recess.tv on Twitter Recess.tv is on Instagram Check out Recess.tv on TikTok Follow Recess.tv on Facebook Follow Nathan on Twitter and Instagram Nathan’s LinkedIn page
37:0514/06/2022
138. Alexandra Zatarain, Co-founder and VP of Brand & Marketing at Eight Sleep
Today I’m joined by Alexandra Zatarain, Co-Founder and VP of Brand and Marketing at Eight Sleep. Eight Sleep is the first sleep fitness company. Eight Sleep leverages innovation, technology, and personal biometrics to restore individuals to their peak energy levels. Fast Company named Eight Sleep one of the Most Innovative Companies in Consumer Electronics. In this episode we talk about the company’s smart mattress that tracks sleep, regulates temperature, and much more. We discuss the concept of sleep fitness, and the company’s plan to improve sleep performance. Alexandra also shares Eight Sleep’s moonshots, like the possibility of compressing sleep to under six hours. In this episode, you’ll learn: Tips for leveraging social proof to build trust with your customers How Eight Sleep grew from a crowdfunded startup to a nearly $500M company Important things to consider when partnering with other brands The challenges & benefits of building a mission-driven company Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Alexandra’s Links Eight Sleep’s website Follow Eight Sleep on Facebook Eight Sleep is on Instagram Follow Eight Sleep on Twitter Follow Alexandra on Twitter Barry’s Bootcamp
32:4107/06/2022
137. Michael Horvath, CEO & Co-Founder of Strava
On today’s episode I’m joined by Strava CEO & Co-Founder, Michael Horvath. Strava syncs with most devices—your phone, GPS watch or head unit, heart rate monitor or power meter—and records just about any performance metric you can imagine, plus a few exclusive to Strava. Activity goes to your Strava feed where your friends and followers can share their own races and workouts, give kudos to great performances, and leave comments on each other's activities. In this episode we discuss the evolution of the company’s paid subscription, Strava’s plan to push further into connected wellness, including sleep and recovery, as well as opportunities in storytelling and trail sports. Michael also discusses the potential for and motivation behind a public offering. In this episode, you’ll learn: How to expand your customer base without alienating core users Tips for transitioning free users to paid subscriptions Strava’s strategies for keeping users engaged Things to consider before taking your company public Links & Resources Zwift The Tour de France website Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Michael Horvath’s Links Strava’s website Strava apps Follow Strava on Twitter Strava is on Instagram Follow Strava on Facebook Check out Strava on YouTube Strava’s LinkedIn page Recover Athletics
37:5231/05/2022
136. Lindsay Cook, Co-founder & CEO of FitOn
Today I’m joined by FitOn Co-Founder and CEO, Lindsay Cook. FitOn helps users get lean, toned & fit, with personalized workout plans—absolutely free. No strings attached. FitOn offers free exercise videos, personalized workout plans, and unlimited access to the best workout classes—from cardio to strength training to HIIT, yoga, Pilates, and much more. FitOn features top celebrity trainers like Cassey Ho (of Blogilates), Jeanette Jenkins, Katie Dunlop, Christine Bullock, Kenta Seki, Danielle Pascente, and many more. In this episode we discuss the company’s digital fitness platform, its recent $40 million funding round, and the acquisition of corporate wellness company Peerfit. Lindsey also shares FitOn’s plan to build an omni-channel fitness bundle. In this episode, you’ll learn: How to make a smooth transition from free memberships to paid Lindsay’s tips & strategies for optimizing business growth FitOn’s unique approach to keeping retention high & reducing churn Links & Resources Orangetheory Fitness Xponential Fitness CrossFit Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Lindsay Cook’s Links FitOn’s website FitOn is on the App Store FitOn is on Google Play Follow FitOn on Instagram FitOn is on Pinterest Follow FitOn on Facebook Peerfit’s website
32:4624/05/2022
135. Bootstrapping & Scaling a Wellness Platform with Othership Co-Founder & CEO Robbie Bent
Today I’m joined by Robbie Bent, Co-Founder and CEO of Othership, a digital and in-person platform focused on peak emotional experiences. Othership is a platform that includes a physical space and a mobile app to affect positive change, and address the problem of loneliness and the detrimental effects it has on individual and collective health. Othership encourages openness to the awe, belonging, and interconnectivity that animates the human experience for a more joy-filled life and living. In this episode we discuss Othership’s app and studio offerings. We talk about why breathwork, ice baths, and saunas are moving into the mainstream. Robbie also explains how Othership creates social wellness experiences that foster connection and emotional health. In this episode, you’ll learn: How to take your idea from concept to reality How Othership is scaling their business model How Robbie overcame prospective clients’ initial skepticism How Othership creates transformative experiences for their customers Links & Resources Unbounded Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Robbie Bent’s Links Othership’s website Follow Othership on Twitter Othership is on Instagram Check out the Othership app Follow Robbie on Twitter
39:5317/05/2022
134. Diversifying Revenue Beyond Ads with mindbodygreen Co-founders Jason and Colleen Wachob
On today’s episode I’m joined by mindbodygreen Co-Founders Jason and Colleen Wachob. Mindbodygreen is a 360-degree approach to wellness that weaves the mental, physical, spiritual, emotional, and environmental aspects of well-being together. Mindbodygreen features the best research and medical expertise available to provide information, products, and connections that stand the test of time. In this episode we discuss the couple’s experience building a wellness-focused media platform, and how the company has expanded beyond advertising revenue to include supplements, health coaching, and virtual classes. We also explore emerging health trends such as wearables, mental wellness, and longevity. In this episode, you’ll learn: Mindbodygreen’s philosophy on content diversification & distribution Tips for reaching customers at each stage of their wellness journey Mindbodygreen’s approach to creating successful products Jason’s predictions for upcoming opportunities in the wellness economy Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Oura WHOOP Guest’s Links Mindbodygreen’s website Follow mindbodygreen on Twitter Mindbodygreen is on Instagram Follow mindbodygreen on Facebook Check out mindbodygreen on YouTube Follow mindbodygreen on Pinterest Listen to The mindbodygreen Podcast
35:3210/05/2022
133. Building a Successful Fitness Company with JAXJOX Co-Founder, CEO & Inventor Stephen Owusu
Today I’m joined by Stephen Owusu, Co-Founder and CEO of JAXJOX, makers of connected strength training equipment. The JAXJOX InteractiveStudio™ is the all-in-one home fitness solution for a 360-degree connected fitness experience, replacing a rack of 22 weights with an innovative, space-saving design. It’s strength, cardio, and recovery training all in one intelligent, sleek, home gym. In this episode we discuss the rise of the smart strength category. We talk about the company’s connected kettlebell, dumbbells and interactive studio, and Stephen explains why not chasing growth during the pandemic was the right decision. In this episode, you’ll learn: How JAXJOX is transforming the in-home free weight experience Why delaying your product launch can pay off big later on Tips for partnering with outside distributors Stephen’s philosophy on raising capital and company growth Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Stephen Owusu’s Links JAXJOX’s website Follow JAXJOX on Twitter JAXJOX is on Instagram Follow JAXJOX on Facebook Follow Stephen on Twitter
30:5603/05/2022
132. Reinventing the Personal Training Business with Future Co-founder & CEO Rishi Mandal
Today I’m joined by Rishi Mandal, Co-founder and CEO of Future, a digital personal training service connecting users with human coaches. Future uses a combination of technology, content, and elite personal trainers to build custom-made training plans for their customers. Clients can reach their goals at home, in the gym, or at group fitness classes, when and where it’s most convenient for them. In this episode we talk about the company’s recent 75 million dollar funding round, and how Future built its platform around accountability and personalization. We also discuss the power of the company’s equipment agnostic approach. In this episode, you’ll learn: How Future creates an intimate coaching experience in a remote environment The potential for one-to-one coaching across the healthcare industry How Future uses technology to improve coaches’ quality of life Why Future is so successful at retaining customers Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Rishi Mandal’s Links Future’s website Follow Future on Facebook Follow Future on Twitter Future is on Instagram Follow Rishi on Twitter Rishi’s LinkedIn page
34:1826/04/2022
131. How To Attract Investors with Head of Samsung Next, David Lee
Today I’m joined by David Lee, Head of Samsung Next, the investment arm of the global electronics maker. Before joining Samsung, David was a Managing Partner at Refactor Capital, and a Managing Partner at SV Angel. In this episode we cover David’s experience in venture capital, Samsung Next’s investments in companies like Obé Fitness, Aviron, and Terra. We discuss the future of digital and connected health, wearables, and emerging opportunities in Web3. In this episode, you’ll learn: Characteristics David looks for in investment prospects David’s thoughts on the future of connected healthcare The emerging blockchain opportunities for healthcare in Web3 Links & Resources Obé Fitness Aviron Terra DAYTWO Glooko Headspace Noom Tom Brady: The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch David Lee’s Links Refactor Capital Follow David on Twitter Samsung Next’s website Email David
37:0819/04/2022
130. Scaling Access to Digital Healthcare with Thirty Madison Co-Founder Steve Gutentag
In this episode I’m joined by Steve Gutentag, Co-Founder and CEO of Thirty Madison, a human-centered healthcare company. Thirty Madison is focused on becoming the premier healthcare company for people living with chronic conditions. Their innovative model delivers better patient experiences and superior health outcomes through specialist-level offerings and a singular platform and infrastructure. On today’s podcast we discuss the company’s recent $140 million funding round, its merger with women’s healthcare company Nurx, and Steve shares his plan for becoming the leading platform for specialty healthcare offerings. In this episode, you’ll learn: Strategies for building and managing multiple brands How Thirty Madison is scaling access to digital healthcare Tips for setting up self-sustaining teams in your business Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Steve Gutentag’s Links Thirty Madison’s website Follow Thirty Madison on Twitter Nurx Keeps Facet Cove Evens Picnic
31:0712/04/2022
129. Solving Customer Pain Points with Hyperice Head of Mind Tech Sarah McDevitt
Today I’m joined by Sarah McDevitt, founder of Core, and Head of Mind Technology at Hyperice. Core is the easiest way to stick to a habit of meditation and breath training. Core is a handheld device that teaches different techniques via vibration, and syncs with audio from the Core app. Core gives users all the guidance they need to learn meditation and breath training practices, but in a much more tangible way. In this episode we talk about the intersection of mindfulness and technology. Sarah explains her motivation for starting Core and how she developed the handheld meditation trainer. We also discuss the future of high performance wellness. In this episode, you’ll learn: Core’s approach to solving their customers’ biggest pain points How Core went from concept to a successful product launch Tips for navigating a merger with another company Sarah’s strategies for expanding Core into B2B markets Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Sarah McDevitt’s Links Core by Hyperice Hyperice’s website Core Meditation app on the App Store Core Meditation app on Google Play Follow Hyperice on Twitter Sarah’s LinkedIn page Contact Sarah
32:3905/04/2022
128. Staying Ahead of Your Competition with Restore Hyper Wellness CEO Jim Donnelly
Today I’m joined by Jim Donnelly, CEO of Restore Hyper Wellness. Restore uses a variety of modalities, all built around the notion of hyper wellness and keeping people healthy. Under a traditional health care model a person comes in broken, and hopes to get fixed. Restore uses a preventative model to keep people from getting sick. In this episode we chat about Restore's health and wellness centers. Jim explains how the company defines hyper wellness and his relationship to health care. We also talk about how their recent $140 million funding round will fuel expansion. In this episode, you’ll learn: How Restore stays ahead of their competition Tips for building trusting relationships with your customers Why Restore is successful across nearly all age groups and regions How Restore is scaling their franchise system with hundreds of new stores Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Jim Donnelly’s Links Restore Hyper Wellness’ website Follow Restore Hyper Wellness on Facebook Restore Hyper Wellness is on Instagram Follow Restore Hyper Wellness on Twitter Check out Restore Hyper Wellness on YouTube Restore Hyper Wellness’ LinkedIn page
39:2429/03/2022
127. Developing Products That Sell with Athletic Greens Founder & CEO Chris Ashenden
Today I’m joined by Athletic Greens CEO, Chris Ashenden. Athletic Greens brings comprehensive and convenient daily nutrition to just about everybody. Athletic Greens’ AG1 nutritional supplement provides 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. AG1 is currently sold direct-to-consumer via subscription through their online storefront. In this episode we discuss Chris’s journey from testing different formulations, to bootstrapping a business, to earning a billion dollar valuation. We also talk about the evolution of the brand, why their subscription model works, and how they plan to accelerate growth. In this episode, you’ll learn: Chris’s keys to building trust with a skeptical audience How to attract great team members to your organization A better approach to developing and introducing new products Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Chris Ashenden’s Links Athletic Greens Follow Athletic Greens on Twitter Follow Chris on Twitter
34:2922/03/2022
126. Preventative & Affordable Healthcare with Forward CEO Adrian Aoun
Today I’m joined by Adrian Aoun, Founder and CEO of Forward, a technology-driven healthcare system. Forward started from scratch to build a system that’s completely different and radically improves healthcare. Forward is on a mission to lower costs, improve results, and make quality care available to those who need it most. In this episode we talk about re-imagining healthcare from the ground up by vertically integrating every aspect of the experience. Adrian also shares his vision to create a more personalized, preventative, and affordable healthcare system. In this episode, you’ll learn: How Forward’s technology is reinventing healthcare Why current incentives in healthcare are counterproductive to our wellbeing Forward’s strategies for dramatically reducing healthcare costs Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Adrian Aoun’s Links Follow Adrian on Twitter Forward’s website Follow Forward on Twitter Forward is on Instagram Check out Forward on YouTube
36:1915/03/2022
125. Re-Envisioning Revenue Models with SoulCycle CEO Evelyn Webster
Today on the podcast I’m joined by SoulCycle CEO, Evelyn Webster. SoulCycle offers indoor cycling and spinning workout classes. With one-of-a-kind playlists, legendary instructors, and more than 83 studios (and counting) across the U.S., Canada, and the UK, SoulCycle creates an inspiring indoor cycling class experience. In this episode, we talk about the pandemic’s impact on brick-and-mortar fitness. Evelyn shares how SoulCycle navigated the rollercoaster of re-openings and restrictions. We also discuss the company’s omni-channel offering, including its smart bike, digital content, and outdoor classes. In this episode, you’ll learn: The business model SoulCycle uses for predictable recurring revenue How SoulCycle blends brick-and-mortar studios with their digital platform SoulCycle’s strategies for retaining top talent in their industry Links & Resources Calm Nike Training Club app Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Evelyn Webster’s Links SoulCycle’s website Follow SoulCycle on Instagram Equinox+ website and app SoulCycle SOUL Renew subscription
34:5508/03/2022
124. Transitioning From a Weight Loss Mindset to a Weight Care Lifestyle
Today I’m joined by Sarah Jones Simmer, CEO of Found, a modern weight care platform. Found improves people’s wellbeing by making evidence based weight loss accessible & affordable. Instead of focusing on short term weight loss, Found emphasizes long term weight care backed by science. On today’s show we talk about Found’s digital weight management solution. Sarah explains how advancements in tele-health and prescription medication are transforming weight loss. We also discuss Found’s approach to de-stigmatizing dieting and obesity by focusing on personalized weight care. In this episode, you’ll learn: Why weight care is more than eating less, exercising, and will power Found’s personalized precision care advantage in weight management Why Found’s weight care platform is more than a weight loss program Sarah’s marketing strategy to educate customers about Found and its benefits Links & Resources Bumble American Board of Obesity Medicine Happify Health Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Sarah Jones Simmer’s Links Found’s website Found’s app is in the App Store Follow Found on Facebook Found is on Instagram Follow Found on Twitter
34:4401/03/2022
123. Hydrow’s Immersive Fitness Experience: The Resurgence of In-Home Rowing
Today I’m joined by Hydrow founder and CEO, Bruce Smith. Hydrow completely re-engineered the rowing machine with patented technology, and built an immersive experience around it. Hydrow is designed from the ground up. It's a unique in-home rowing machine that is elegant and sophisticated. Hydrow’s engineering is unmatched in performance, and their machines are built to last. In this episode we talk about the pandemic’s impact on the connected fitness category. Bruce explains how Hydrow was able to achieve sustainable growth, and we discuss what’s next for the company. We talk about Hydrow’s new content, additional equipment, if they’re open to an acquisition, and whether they’ll go public. In this episode, you’ll learn: Why Hydrow delivers a better workout than biking or using a treadmill Hydrow’s partnering strategy with brick-and-mortar stores like Best Buy Why celebrities are eager to invest in Hydrow What the post-pandemic future of in-home fitness looks like Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Guest’s Links Hydrow’s website Fabletics
32:4021/02/2022
122. Paying People To Be Healthy: The Future of Healthcare, with Joel Lieginger
On today’s show I talk with Joel Lieginger, CEO at Paceline. Paceline is the first-ever holistic approach to improving the health of individuals and society. Paceline incentivizes physical, mental, and financial health in a continuous virtuous cycle. Paceline brings best-in-class digital products and financial services together, through a credit card and insurance, to pay people to live a healthy lifestyle. In this episode we talk about paying people to workout, Paceline’s wellness credit card, and Joel’s vision to transform the sick care and life insurance industries. In this episode, you’ll learn: How Paceline connects brands with consumers Paceline’s innovative way to get people to prioritize their health How Paceline gets brand partners a 10X conversion rate A clever solution for unused gym memberships Links & Resources Subscribe to the Fitt Insider newsletter Visit our jobs board View current investment and get in touch Joel Lieginger’s Links Paceline’s website Paceline app Paceline is on Instagram
37:5615/02/2022
121. Jason McCarthy, CEO of GORUCK and Sandlot Technology
Today I’m joined by Jason McCarthy — a former Special Forces operator turned entrepreneur, who bootstrapped the rucksack and events brand GORUCK into a $30M a year business. In this episode, we talk about Jason’s vision to make rucking more popular than running, the importance of real-life, social interaction, and his latest venture, Sandlot Technology, that aims to decentralize fitness. In this episode, you’ll learn: How to build a community and your brand Can you grow a community without ads? Why you need to use your unfair advantage The downside of the metaverse and its impact on social health How to create a profitable and impactful business More from Fitt Insider Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate an industry jobs board, and invest in early-stage companies. *** Subscribe to our newsletter *** Visit the jobs board *** View current investment and get in touch More from Jason ***Follow Jason on Instagram ***Jason is on Facebook ***Jason’s LinkedIn page ***GORUCK's website Jason enlisted in the Army after 9/11 because of 9/11 and served in Special Forces in Iraq and the Sahel region of West Africa. In 2006, Jason’s wife Emily was a Case Officer in the CIA working in French-speaking West Africa. Applying what he had learned in war, Jason built Emily a “go-bag”, or “go-ruck” for her to keep in her vehicle and at home, ready to go at all times. Jason’s commitment to the Special Forces way of life and the idea for a “go-ruck” led him to start GORUCK in 2008. It took over two years to design and manufacture the rucksacks and ensure they would thrive in both Baghdad and NYC — Green Berets were judge and jury of quality and functionality. In order to raise awareness for the gear, Jason started community building through physically grueling events based on Special Forces training called the GORUCK Challenge. Over 7,000 events and 160,000 participants later, GORUCK has become The Rucking Company, a people first organization centered around increasing global activity through rucking, strengthening communities, and the relentless pursuit of excellence. In every way, the GORUCK community represents a bridge between the civilian and military worlds and there are over 500 Official GORUCK Clubs all over the world, accessible and open to all. In 2020, Jason co-founded Sandlot Technology Inc. with B.J. Naedele, a GORUCK Board Member and former COO of Nike+ who worked on four #1 Apps in the App store, with the mission to unite and democratize fitness, centered around trainers. The platform is making its real world debut at Sandlot Jax - Fitness Festival in April of 2022 in Jacksonville, Florida, in partnership with global thought leaders, trainers, and brands in the health and fitness space. Jason can usually be found rucking around Jacksonville Beach, FL with his wife Emily, three kids — Natalie, Jack, and Ryan — and chocolate lab Monster who is lovingly referred to as the President of GORUCK Nation.
44:4808/02/2022
120. Mohammed Iqbal, Founder and CEO of SweatWorks
Today I’m joined by Mohammed Iqbal, Founder and CEO of SweatWorks — a digital agency that powers top fitness and wellness brands. In this episode, we discuss the evolution of SweatWorks, trends in artificial intelligence, connected fitness, and wearable technology. And we explore untapped opportunities in hybrid fitness, integrated wellness, and democratizing well-being. More from Fitt Insider Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate an industry jobs board, and invest in early-stage companies. *** Subscribe to our newsletter: https://insider.fitt.co/newsletter/ *** Visit the jobs board: https://jobs.fitt.co/ *** View current investment and get in touch: https://insider.fitt.co/investments/ More from Mohammad Mohammed Iqbal strives to enhance people’s lives. He believes the key to leading a healthier life is having access to fitness knowledge and acting on it. He founded SweatWorks, the leading digital agency in fitness design and technology to create meaningful wellness journeys for everyone. As founder and CEO, Mohammed has established SweatWorks as a wellness technology brand unlike any other. The agency pursues innovation to make fitness engaging, beautiful and accessible to all. Mohammed also contributes to the wellness industry via speaking engagements at leading events and fitness conferences around the world. His personal commitment to his fitness journey is an inspiration to all those he comes in contact with. Daily, he immerses himself in strategic and creative thinking, fitness, and innovation. For ten years Mohammed has worked at exploring the intersection of fitness and technology, paving the way towards a more tangible wellness and healthcare future. SweatWorks collaborates with top-tier fitness brands to provide design, technology and marketplace expertise to produce first-to-market fitness and wellness products. It has made the Inc 5000 list as one of the fastest growing private companies five years in a row.
34:4901/02/2022
119. Adam Crofts, Founder and CEO of Prevayl
Today I’m joined by Adam Crofts, founder and CEO of Prevayl. In this episode, we discuss the company’s Smartwear clothing, which combines performance apparel and wearable technology. We cover the Prevayl’s recent $10M funding round. And Adam shares his vision for the evolution of athleisure. More from Fitt Insider Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate an industry jobs board, and invest in early-stage companies. *** Subscribe to our newsletter: https://insider.fitt.co/newsletter/ *** Visit the jobs board: https://jobs.fitt.co/ *** View current investment and get in touch: https://insider.fitt.co/investments/ More from Adam Adam Crofts is the founder and CEO of Prevayl, a fast emerging brand that has created a stunning apparel range that houses near-invisible technology, providing the world's most accurate insights into health and performance data to consumers through their app. Prevayl has bought to market the evolution in Sportswear that leaves simple athleisure brands behind. Social: @Prevayl Website: www.prevayl.com
31:5725/01/2022
118. Jeff Krahel, Co-Founder and CEO of Playbook
Today I’m joined by Jeff Krahel, co-founder and CEO of Playbook — an app that helps trainers, athletes, and influencers build a digital fitness business. In this episode, we discuss the rise of the fitness creator, Playbook’s approach to developing a creator-first platform, and Jeff explains how some fitness creators have built multi-million dollar businesses. More from Fitt Insider Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate an industry jobs board, and invest in early-stage companies. *** Subscribe to our newsletter: https://insider.fitt.co/newsletter/ *** Visit the jobs board: https://jobs.fitt.co/ *** View current investment and get in touch: https://insider.fitt.co/investments/ More from Jeff Jeff Krahel is Co-Founder and CEO of Playbook, a mobile marketplace enabling top instructors in fitness and athletics to turn their iPhone content into a subscription income. In this role, Jeff oversees all business operations for the company, including monetization, product development, instructor onboarding, community building and investments. Prior to founding Playbook, Jeff was Director at Halmos Capital, where he helped to found and scale a $100M special situations private equity fund which invested across real assets and tech. In addition to his role at Playbook, Jeff is an investor An Ironman athlete, Jeff played D1 soccer at the University of Buffalo, where he majored in Management and Corporate Finance. Social: https://www.instagram.com/playbook_app/ Website: https://playbookapp.io/
31:0018/01/2022
117. Ron Schneidermann, CEO of AllTrails
Today I’m joined by Ron Schneidermann, CEO of AllTrails — a guide to the outdoors. In this episode, we discuss the company’s content flywheel, free app, and subscription product. We cover the intersection of technology and the outdoors, as well as the company’s recent $150M funding round, fueling community, personalization, and international expansion. More from Fitt Insider Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate an industry jobs board, and invest in early-stage companies. *** Subscribe to our newsletter: https://insider.fitt.co/newsletter/ *** Visit the jobs board: https://jobs.fitt.co/ *** View current investment and get in touch: https://insider.fitt.co/investments/ More from Ron Ron Schneidermann is an entrepreneur who is passionate about building great companies that help people have authentic, organic, real-world experiences. He is the CEO of AllTrails, the most trusted and used outdoors platform in the world. In 2005, Ron co-founded Liftopia, the global leader in ski lift ticket bookings, and was Head of Growth at Yelp Reservations. Ron attended UCLA, earning his bachelor’s degree in Communications, and lives in California with his wife Jenny, their three children, and their dog Sally Toodle the Golden Doodle. Ron loves riding his mountain bike, but his all-time favorite trail is the Na Pali Coast Trail in Kauai.
35:2411/01/2022
116. Courtney Reum, Co-founder of M13
Today I’m joined by Courtney Reum, co-founder of M13 — a brand development and investment company. In this episode, we discuss the shifting venture capital ecosystem, trends in health and wellness, and the firm’s investments in companies like Tonal, Headspace, and ClassPass. Plus, Courtney shares his frameworks for evaluating potential investments. More from Fitt Insider Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate an industry jobs board, and invest in early-stage companies. *** Subscribe to our newsletter: https://insider.fitt.co/newsletter/ *** Visit the jobs board: https://jobs.fitt.co/ *** View current investment and get in touch: https://insider.fitt.co/investments/ More from Courtney Courtney Reum is an innovator whose goal is to create impact towards global change. In April 2016, Courtney co-founded M13, a Los Angeles based brand development and investment company that accelerates businesses at the nexus of consumer products, technology, and media. M13 focuses on building emerging entrepreneurial businesses, and will directly invest more than $100 million of investments over the next 5 years. Courtney began his career as an Investment Banker at Goldman Sachs in New York, working with such brands as Procter & Gamble, Under Armour, and Vitamin Water. In 2007, following his career at Goldman Sachs, Courtney and his brother Carter Reum established VEEV Spirits with the goal of creating “a better way to drink”. Originally offering a first of its kind vodka alternative, VEEV Spirits quickly grew to be one of the fastest-growing independent brands in the country and later, with the addition of VitaFrute™ Cocktails by VEEV, the first line of organic ready-to-drink cocktails. VEEV has been honored as the winner of the Technomic Fast 50 Award and by Inc. Magazine as one of the 500 Fastest-Growing Companies in the U.S. (#7 in the food & beverage category). While growing VEEV, Courtney & Carter began investing and providing guidance as advisors and board members to emerging businesses. Some of their select early investments include Bonobos, Birchbox, Warby Parker, Pinterest, Lyft, Kevita, and Krave Jerky. In 2016, Courtney & Carter sold a majority stake of VEEV Spirits to a multi-national strategic buyer, allowing them to found M13 and focus on their entrepreneurial stewardship of consumer brands. M13 currently has investments in 100+ companies spanning consumer brands, media, and technology. Courtney holds a B.A. with distinction from Columbia University in New York and is an alumni of Harvard Business School. He is also an active member of the Young Presidents Organization (YPO) and has served as the President of the Bel-Air Chapter. Courtney was appointed as one of Mayor Eric Garcetti’s Commissioners for the Los Angeles Convention Center & Tourism Authority and is philanthropically involved as a Board Member of the Los Angeles Opera and City Year, which helps underserved schools. Courtney was named one of the 100 Most Intriguing Entrepreneurs of both 2014 and 2015 by Goldman Sachs at its annual Builders + Innovators Summit, featured in Inc’s “500 fastest growing private companies in America,” and included in the Forbes “30 Under 30” list. Courtney serves as a contributing writer for Inc magazine and is featured in best-selling books such as Richard Branson’s “Screw Business as Usual” and Blake Mycoskie’s (TOMs Shoes) “Start Something that Matters.” Finally, Courtney and his brother are the authors of the national bestseller Shortcut Your Startup, which was published by Simon & Schuster in January 2018 and aimed to share their insights and empower the next generation of entrepreneurs.
31:0904/01/2022
115. Nate Pearson, Co-founder and CEO of TrainerRoad
Today I’m joined by Nate Pearson, co-founder and CEO of TrainerRoad. In this episode, Nate shares his experience building a bootstrapped, profitable company over ten-plus years. We explore the fast-growing and increasingly competitive endurance tech category. And we talk about TrainerRoad’s Adaptive Training platform that uses machine learning to help cyclists get faster. More from Fitt Insider Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate an industry jobs board, and invest in early-stage companies. *** Subscribe to our newsletter: https://insider.fitt.co/newsletter/ *** Visit the jobs board: https://jobs.fitt.co/ *** View current investment and get in touch: https://insider.fitt.co/investments/ More from Nate Nate Pearson is CEO and Co-Founder of TrainerRoad, the leading training system for cyclists and triathletes who want to get faster. Athletes in over 150 countries use TrainerRoad’s Adaptive Training system, training calendar, apps, workouts, training plans, and analysis tools to elevate their performance. Additionally, TrainerRoad’s forum, blog, and podcasts are trusted educational resources for athletes around the world. Learn more at www.TrainerRoad.com
33:3228/12/2021