Today I’m joined by Sam Jactel, founder and CEO of Ayble Health, a digital GI care platform. Sam’s lifelong battle with inflammatory bowel disease fueled him to design better solutions for gut health sufferers. Frustrated by ineffective treatments, he founded Ayble Health — combining personalized AI-powered gut health plans with human coaches for guidance. In this episode, Sam shares how his health journey led him to launch Ayble. Plus, we discuss the mind-gut axis and the future of patient-driven healthcare. In this episode, you’ll learn: • An overview of GI issues and how they interfere with daily life • Ayble’ Health's B2B2C approach to working with health clinics and employers • Patient sentiment around human coaches for support and accountability Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Ayble Health’s Website: https://www.ayblehealth.com/ Ayble Health’s LinkedIn: https://www.linkedin.com/company/ayble-health/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (03:08) Differentiating between gut health, digestive health, and gastroenterology (06:15) Ayble Health origin story (10:53) The elimination diet process (12:13) Providing access to care and tools for managing conditions (14:41) Democratizing access to good science (22:21) The Mayo Clinic partnership (25:35) Utilizing machine learning for personalized GI care plans (32:04) Future roadmap (35:37) Conclusion

Today, I’m joined by Andrew Sugerman, CEO of Centr, a global fitness brand pairing personalized digital content with state-of-the-art gym equipment. Founded by Chris Hemsworth, Centr’s omnichannel ecosystem offers custom workouts, meal plans, mindfulness programs, and more. Leveraging his experience leading content and partnerships at Disney, Andrew has scaled the brand to new heights, inking deals with big box retailers like Hyrox and Walmart.  In this episode, we break down the company’s integrated digital and physical strategy. Plus we talk working with Chris Hemsworth and expanding into IRL experiences.  In this episode, you’ll learn: • Merging Centr and Inspire Fitness  • Why Centr is partnering with Hyrox and Walmart • Chris Hemsworth’s role in strategy development and day to day • Andrew’s thoughts on the potential of mixed reality in health and wellness Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Centr’s Website: https://centr.com/ Centr’s IG: https://www.instagram.com/CentrFit/ Chris Hemsworth’s IG: https://www.instagram.com/p/Cxblo28LBRw/ Find Centr fitness equipment at your local Walmart and other retailers! - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:39) Andrew’s background (03:23) Integration of digital content with physical equipment (05:05) Centr and Inspire Fitness joining forces (08:46) New partnerships with Hyrox and Walmart (12:56) Expanding retail reach (15:12) Chris Hemsworth's involvement in the business (21:57) 4 M’s of content that Centr focuses on (23:26) Deepening personalized content (27:19) Opportunities for Mixed Reality (33:06) The partnership with Hyrox and comparison to CrossFit (35:02) Making holistic health accessible for all and growth opportunities (37:06) Physical events and community engagement (38:29) Conclusion

Today, I’m joined by Tom Dowd, CEO of F45 Training, a studio franchise built on high-intensity functional group workouts. Founded in 2012, F45’s early success skyrocketed it to 2200+ franchises and a 2021 IPO, before financial troubles hit. Now, investor Tom Dowd has stepped in as CEO, leveraging experience as an executive at GNC and Performance Inspired Nutrition to steer the course. In this episode, we discuss how the company’s recent challenges — including layoffs, a leadership shakeup, and financial struggles — led to Tom assuming the CEO role. Plus, he shares his back-to-basics approach to turning the business around. In this episode, you’ll learn: • Why F45 faced financial struggles the past few years • Tom’s leadership philosophy and plans to push F45 to new heights • About Mark Wahlberg’s involvement as investor and Chief Branding Officer Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider F45 Training Website: https://f45training.com/ F45 Training IG: https://www.instagram.com/f45_training/ Tom’s IG: https://www.instagram.com/bigdealdowd/ Mark Wahlberg’s IG: https://www.instagram.com/markwahlberg/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:52) Investing in F45 with Mark Wahlberg (03:52) Taking over the CEO role (07:19) F45’s financial and strategic challenges when Tom took over (11:43) Tom’s operating and growth philosophy (14:56) Balancing internal strategy and wall street metrics (19:49) Executing the basics and getting buy-in from employees and franchisees (21:28) The importance of brand recognition (23:06) The success of their pilates concepts (26:46) Expansion of trending concepts (31:16) Potential additional revenue streams and partnerships (33:38) Considering going from a public company back to private (35:29) Future plans and growth (37:00) Conclusion

Today, I’m joined by Jonathan Neman, co-founder and CEO of Sweetgreen, a fast casual chain serving fresh meals with transparently-sourced ingredients. Studying abroad in Australia, Jonathan noticed the country had managed to make healthy eating cool. So in 2007, he set on a mission to recreate that sentiment overseas — launching Sweetgreen to make salad mainstream. Sixteen years later, the restaurant has 220 locations and a recently expanded menu featuring protein-rich plates. In this episode, we break down the strategy behind Sweetgreen’s reinvention of fast food. Plus, we discuss how food systems, government policy, and healthcare complicate what we eat. In this episode, you’ll learn: •  How Sweetgreen leveraged branding and marketing to stand out •  The role of automation and technology in Sweetgreen’s daily operations •  Jonathan’s views on health and making fresh, local meals more accessible Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Sweetgreen Website: https://www.sweetgreen.com/ Sweetgreen IG: https://www.instagram.com/sweetgreen/ Jonathan’s Twitter/X: https://twitter.com/JonnyNemo - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:21) The state of Sweetgreen (04:37) Founding story (08:24) The challenges of building Sweetgreen (11:13) The significance of quality and transparency in sourcing (13:28) Maintaining quality at scale (15:22) Using technology and automation to improve efficiency and maintain food ethos (22:17) The brand's cultural relevance (27:16) The challenge of pricing and accessibility (29:44) Future roadmap  (33:44) Jonathan’s four stages of designing a successful food business (35:53) The true cost of food and potential lobbying (38:56) Expanding Sweetgreen's menu with Protein Plates (40:02) Conclusion

Today, I’m joined by Cameron Falloon, founder of Body Fit Training, an Australian fitness franchise scaling progressive, strength-based group training. After training pro athletes for 30 years, Cameron wanted to recreate structured conditioning for weekend warriors. He launched Body Fit Training in 2017 — packaging resistance, cardio, and functional movement in guided 8-10 week programs. Since then, the company has added over 450 locations, 60K members, and partnerships with Xponential Fitness and Hyrox. In this episode, we discuss the company’s progressive, results-driven approach to group fitness. Plus, we cover Xponential Fitness’s acquisition of BFT and Cam’s goals for international growth. In this episode, you’ll learn: • Why traditional studio business models hinder consistency • How Cameron sees AI impacting group fitness and personal training • What BFT’s deal with Xponential Fitness means for the company’s future Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider BFT Website: https://www.bodyfittraining.com/ BFT IG: https://www.instagram.com/bft_global/ Cameron’s Email: [email protected] - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:25) Philosophy behind Body Fit Training (05:30) Programming challenges in group fitness (09:07) The challenges of starting a franchise business (09:53) The origin of functional fitness in Australia (11:52) Shifting focus to best practices in the fitness industry (17:45) The key factors in a franchise business (18:50) Implementing high performance philosophy in group fitness (20:16) Consistency as a challenge and opportunity in fitness industry (26:14) The motivation behind starting Body Fit Training (28:15) The acquisition partnership with Xponential Fitness (33:59) Future growth and partnerships (37:24) Using technology and AI to enhance the member experience (39:55) The future role of human coaches in the fitness industry (42:28) Conclusion

Today, I’m joined by James Williams, CEO of Mayweather Boxing + Fitness, a boutique studio franchise with classes modeled on Floyd Mayweather Jr.’s training regimen. No stranger to celebrity brand building, James previously advised on Beyonce’s Ivy Park line and co-founded a lifestyle brand with Laird Hamilton. Now, he’s growing Mayweather Boxing + Fitness into a generational name. In this episode, we discuss teaming with Mayweather to capture demand for boutique boxing. Plus, he shares his vision for expanding on 75 existing locations with consumer products, VR workouts, and more. In this episode, you’ll learn: • What Floyd’s role is in the company • Keys to a successful celebrity partnership • Mayweather Boxing + Fitness’s sustainable marketing strategies Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Mayweather Boxing + Fitness Website: https://mayweather.fit/ Mayweather Boxing + Fitness Franchising Website: https://mayweatherfranchise.com/ Mayweather Boxing + Fitness IG: https://www.instagram.com/mayweatherboxingfitness/ Floyd Mayweather’s IG: https://www.instagram.com/floydmayweather/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:53) James Williams background (04:57) About Mayweather Boxing + Fitness Franchise (08:41) Marketing strategy and building the brand (12:02) Leveraging celebrity endorsements and social media channels  for business growth (13:43) Floyd Mayweather's Jr’s business approach (17:59) Creating a boutique fitness concept (22:10) Maintaining product authenticity instead of chasing trends (24:01) Fitness franchise growth and expansion (26:52) Expanding through new business lines (31:28) Growth Strategies (34:36) Talent acquisition and recruitment for the company (36:51) Conclusion

Today, I’m joined by Jeffrey Kaditz, founder & CEO of Q Bio, a company democratizing personalized preventive health with streamlined whole-body MRI’s and digital twin technology. An engineer and serial entrepreneur, Jeffrey’s tackled everything from fintech to mobile gaming. Now, he’s revolutionizing healthcare at Q Bio, building a platform that promises to help doctors detect disease and diagnose root causes early. In this episode, we discuss the company’s clinical digital twin technology. Plus, Jeffrey shares his vision for making the Star Trek Medbay a reality and talks us through an automated physical exam of the future. In this episode, you’ll learn: • Why Q Bio is more than an elective whole-body MRI company • What Jeffrey sees as the biggest bottleneck in preventive healthcare • How the company’s machine-learning technology predicts health over time Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Q Bio’s Website: https://www.q.bio/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction  (01:09) Q Bio and its mission (03:53) Gathering and measuring human body data in a cost efficient manner (06:24) The possibility of fully automated physical exams in the near future (08:01) Challenges with interpreting and utilizing large amounts of health data (09:34) Developing a software platform to integrate health information (11:23)    MRI scans are not currently financially feasible for the average person (13:54) Building a solution to replace MRI’s (15:42) The challenges of current whole body MRI technology (18:00) What the Q scan looks like today, and what it will look like in the future (19:44) Biochemical analysis is the bottleneck of cost and quick results (22:58) Q Bio’s business model (24:43) Quantifying change in the human body (26:16) D2C or partner with healthcare facilities/companies? (28:57) Creating a solution that is more scalable and affordable than MRI’s (30:02) Estimated cost of a Gemini scan today (30:51) Estimated timeline for when Q Bio will be accessible to everyone (32:50) Future vision and current science bottlenecks of the Gemini scan (34:07) Is automated personalized preventive health a possibility? (37:03) Other problems that if solved would dramatically improve healthcare (37:49) What’s on the horizon for Q Bio and where to follow along (38:48) Conclusion

Today, I’m joined by Jesse Itzler, serial entrepreneur, NYT bestselling author, and co-owner of the Atlanta Hawks. Jesse’s success crosses industries, with past exits including Zico Coconut Water, Alphabet City Sports Records, and Marquis Jet.  Now, he’s leveraging his love of endurance sports to scale his two latest ventures, apparel line All Day Running Co. and event company 29029 — both highlighting physical challenge as a force for transformation. In this episode, Jesse discusses prioritizing health, forging community, and sharing his experiences with others. Plus, we discuss how his own values have evolved over time. In this episode, you’ll learn: Jesse’s reflections on founding, running, and selling five companies How a lifelong focus on health and wellness has kept him energized What motivated him to start his running and endurance event businesses Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Jesse’s Website: https://jesseitzler.com/ Jesse’s IG: https://www.instagram.com/jesseitzler/?hl=en All Day Run Co Website: https://www.alldayrunningco.com/ Running Man Festival: https://www.alldayrunningco.com/pages/runningman 29029 Website: https://29029everesting.com/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:15) Jesse’s background as a serial entrepreneur  (02:35) Being an entrepreneur and maintaining a healthy lifestyle (04:16) Achieving success without sacrificing health (08:22) Modern accessibility to health and wellness information (09:33) Identify what healthy habits work for you (11:40) Jesse’s diverse set of experiences (17:23) Your unique experience is your expertise (19:16) Maintaining motivation after achieving success (20:54) Jesse’s mission to build community and outdoor events (26:52) Community building (30:24) Jesse’s hiring approach as his life progresses (34:09) Future road map (36:43) Conclusion  

Today, I’m joined by Taylor Pemberton, co-founder & CEO of Superset, a turn-key operations platform for online health and fitness coaches. With experience working at companies like AirBnB and Spotify, Taylor’s passionate about applying tech’s lean product design ethos to the fitness industry. The Superset app automates client payments, contracts, onboarding, programming, and more for seamless end-to-end user experience. In this episode, we discuss how Taylor’s background as an athlete and Big Tech designer informed his approach to building fitness-specific software tools. Plus, we discuss the company's growth strategy and path to product-market fit. In this episode, you’ll learn: • Why being the first mover isn’t always best • How Taylor turned his passions into a competitive business advantage • Superset’s product-led growth strategy and decision to scale sustainably Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Superset Website: https://www.supersetapp.com/ Superset IG: https://www.instagram.com/supersetapp/?hl=en - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:15) Taylor’s Background (03:23) Origin story of Superset (08:12) Taylor's learnings from product designing in Big Tech (11:22) Aligning the company mission with customer goals (14:19) Types of tools Superset provides health and fitness coaches (19:16) Less is more design philosophy (20:48) Platform-first approach (23:31) Scaling sustainably and not being the first mover (27:11) Ideal customer profile (31:13) Growth strategy and future roadmap (35:41) Conclusion

Today, I’m joined by Paris Wallace, founder & president of the National Cycling League (NCL), a co-ed professional league revolutionizing cycling’s US presence. Under Wallace's leadership, the NCL is leveraging technology, diversity, and community to cultivate a fandom of the future. This year, it kicked off its inaugural season with noteworthy backing from NBA player Kevin Durant, NFL player Jalen Ramsey, and DraftKings CEO Jason Robins, among others. In this episode, we discuss the NCL's gender-equal approach, its strategies for engaging recreational cyclists in the metaverse, and plans to grow the sport in the US. In this episode, you’ll learn: • The four key pillars for launching a successful sports league • How Paris is applying his learnings as a 2x-exited healthtech entrepreneur • The NCL’s roadmap for building a diverse, values-oriented professional league Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider NCL’s website: https://nclracing.com NCL’s IG: https://www.instagram.com/nclracing - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (01:44) Paris’ and the NCL’s background (03:32) Identifying the opportunity to create a cycling league  (06:34) NCL’s 4 pillars of fandom (09:17) The rise of niche sports (13:07) Incorporating the metaverse into NCL (14:08) Making competitive cycling a feasible career (16:23) NCL race format and locations (21:05) The leagues business model (23:26) Founding a league with diversity, equality, and strong values (29:58) Improving access to cycling (33:40) Current track record and future roadmap (35:55) Conclusion

Today I’m joined by Shizu Okusa, founder and CEO of Apothékary, a supplements company rooted in East-meets-West wisdom.  After exiting her first business in 2019, Shizu set out to disrupt synthetic supplements by launching a platform that makes plant-medicine fun and accessible. Combining ancient ritual and modern science, Apothékary’s adaptogenic blends trade chemical ingredients for clean herbal alternatives.   In this episode, we discuss Apothékary’s East-meets-West ethos. Plus, we talk about bootstrapping growth, expanding into offline experiences, and developing science-backed supplements. In this episode, you’ll learn: • What Shizu’s learned being a repeat wellness entrepreneur • How Apothékary grew to $25M ARR sans venture funding • Apothékary’s philosophy and process for product development Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Apothékary’s website: https://www.apothekary.co/ Apothékary’s IG: https://www.instagram.com/apothekaryco/ Shizu’s email: [email protected] - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (01:34) Shizu’s Background (04:20) Learnings as a 2nd time founder (07:37) Differentiation in a competitive industry (11:08) Apothékary’s growth and capital strategy  (15:46) Journey from $0 to $25MM ARR (18:49) Current product offerings (20:50) Apothékary’s retail business  (24:12) How consumers discover wellness products (26:40) Realizations from Shizu’s 7 day Vipassana Meditation Retreat (30:04) Expanding into offline wellness experiences  (34:14) Working with investors that trust your vision (36:56) Product development and clinical trials (40:38) Conclusion

Today, I’m joined by Joe Wicks, founder of The Body Coach, a global fitness media brand consisting of online classes, nutrition books, and a healthy living app. A UK-based trainer and nutrition expert, Joe Wicks gained international acclaim for his approachable views on fitness and easy-to-follow programs. During the pandemic, Joe’s live streamed YouTube workouts attracted audiences of 955K+, earning him a Guinness World Record and the honor of being knighted for his help keeping the UK healthy.  In this episode, he chats about expanding the brand beyond his social presence to build a holistic health app. Plus, we discuss the importance of authenticity, exercising for mental health, and helping kids get active. In this episode, you’ll learn: • How Joe went from personal trainer to fitness entrepreneur • How he stayed motivated when only a few people came to his classes • The Body Coach’s plan for helping millions learn to love exercise Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider The Body Coach App: https://www.thebodycoach.com/ The Body Coach YouTube: https://www.youtube.com/channel/UCAxW1XT0iEJo0TYlRfn6rYQ Joe Wick’s Documentary: https://www.primevideo.com/detail/Joe-Wicks-Facing-My-Childhood/0R469JAZEV2VR5NWG94ST78Z7H - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:50) The Body Coach's origin story and evolution (05:25) PE with Joe during the COVID lockdown (10:57) Balancing building a business and making a genuine impact (15:56) Combating burnout as the face of a business (20:14) The Body Coach app (23:11) Ad Read (26:03) Making fitness fun for everyone (30:31) Joe’s difficult upbringing and how exercise helped his mental health (33:40) Joe’s mission of getting more people to move (40:03) Advice for people building communities  (44:13) Conclusion

Today, I’m joined by Dylan Beynon, founder & CEO of Mindbloom, a psychedelics-assisted therapy platform. After discovering the transformative potential of psychedelics, Dylan Beynon founded Mindbloom to empower individuals to improve their mental and emotional well-being through guided psychedelic experiences, meditation, and coaching. Facilitated by trained guides, the telemedicine platform employs clinician-prescribed ketamine therapy to alleviate symptoms of depression, anxiety, and PTSD. In this episode, we talk about barriers to care during a national mental health crisis. Plus, we explore navigating at-home psychedelic experiences and Mindbloom’s plans should psilocybin (aka “magic mushrooms”) become legal. In this episode, you’ll learn: • How ketamine therapy radically changed the lives of Dylan and his family • The difficulties of working in heavily regulated industries • Mindbloom’s therapy process and how they team up with mental healthcare providers Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Mindbloom’s Website: https://www.mindbloom.com/ Mindbloom’s socials: @mindbloom Dylan’s LinkedIn: https://www.linkedin.com/in/dylanbeynon/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:34) About Mindbloom  (03:44) Ketamine therapy  (07:57) The mental health crisis (12:29) Treating mental illness with SSRIs vs. ketamine therapy (19:39) Healthcare professionals utilizing ketamine therapy at their practice (22:54) Regulatory considerations and challenges (28:04) Patient testimonials are the best marketing (30:51) Future roadmap (33:58) Improving treatments for mental illnesses (37:32) Views on legalization of psychedelic drugs (41:48) Key Takeaway (43:09) Conclusion

Today, I’m joined by Sam Polk, co-founder & CEO of Everytable, a food company making nutritious, made-from-scratch meals available at fast-food prices. Sam Polk, a former Wall Street trader turned social entrepreneur, founded Everytable with the aim to address food inequality by providing affordable, convenient healthy meals to underserved communities. Upending the traditional restaurant model, the company uses centralized, chef-led kitchens to supply grab-and-go storefronts, commercial SmartFridges, and direct-to-consumer offerings.  In this episode, we learn about Everytable’s variable pricing model that adjusts based on the median income level of the zip codes it serves. Sam also shares his views on preventative health and fixing the food system. In this episode, you’ll learn: • Why the American food system is fundamentally broken • Everytable’s hyper-efficient strategy to bring healthy meal prices down • Sam’s plans to disrupt fast-food and advocate for food as medicine Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Everytable’s Website: https://www.everytable.com/ Everytable’s IG: https://www.instagram.com/foreverytable/ Everytable’s TikTok: https://www.tiktok.com/@everytable Sam’s LinkedIn: https://www.linkedin.com/in/polksam/ Sam’s Email: [email protected] - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:49) About Everytable (03:56) Initial concept and evolution  (08:36) Why people choose fast food over healthy food  (10:40) Creating healthy meals at fast food prices (12:39) Evolution of food production (16:45) Driving prices for healthy meals down by optimizing production (23:14) Adjusting meal prices based on income levels of the community (25:56) Effectively solving health and wellness problems (28:53) Where healthcare and food meet (32:26) We know we should eat healthy, but it’s hard to do (33:46) Everytable’s marketing strategy (38:28) Long-term vision for the business (41:40) Conclusion

Today, I’m joined by John Mastrototaro, CEO of Movano Health, creators of the Evie Ring, a medical-grade health wearable for women. With over 30 years of experience in the medical device field, John has spearheaded the development of the Evie Ring, a finger-worn wearable empowering women to monitor and improve their well-being with real-time insights and preventive health recommendations. In this episode, we discuss the future of noninvasive health monitoring and the shift from wellness wearables to FDA-approved clinical platforms that could transform healthcare. In this episode, you’ll learn: • Insights from John’s experience in the medical device business • How Movano Health is differentiating the Evie Ring from other wearables on the market • The impact of its recent FDA filing on healthcare and consumers Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider The Evie Ring: https://eviering.com/ Evie Ring Blog: https://eviering.com/blogs/news Movano Health Website: https://movanohealth.com/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:59) John’s background (03:43) About Movano Health (05:52) Health wearables for women (09:24) Insights into the women’s health market (10:36) Optimizing product to evolving health needs (14:02) Differentiating the Evie Ring (18:12) Competition in the healthcare wearable space (23:00) Current role of wearables in healthcare (28:41) Future of wearables in healthcare (32:49) Future Roadmap (37:18) Conclusion

Today, I’m joined by Gabi Lewis, co-founder & co-CEO of Magic Spoon, creator of better-for-you versions of childhood-favorite breakfast cereals. Co-founding Magic Spoon, Gabi sought to redefine breakfast by combining his passion for nutritious innovation and delicious flavors, paving the way for a cereal renaissance that aligns with modern dietary preferences. With high-protein, low-carb, and keto-friendly offerings, the disruptive brand offers a healthier alternative to traditional cereals. In this episode, we talk about “reinventing” cereal, the journey from DTC to omnichannel retail, and the dos and don’ts of influencer marketing. In this episode, you’ll learn: • Gabi’s transition from cricket protein to healthy cereal • How Magic Spoon leveraged Thrive Market’s influencer marketing strategy • Why doubling down on your niche can be more impactful than diversifying your offerings Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Magic Spoon’s Website: https://magicspoon.com/ Also available on Amazon and at Target, Walmart, Kroger, Sprouts, and Albertsons. - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:40) Gabi’s background (02:50) Consumer behavior related to food trends (05:47) Focusing on the health food industry (09:22) Creating cereal for the modern consumer (11:32) Building D2C online before going into retail (14:15) Marketing cereal to adults (17:00) Influencer marketing strategy (22:33) Podcast advertising playbook (26:03) Retail strategy (28:18) Marketing spend attribution (30:57) Double down on niche or diversify? (32:51) Choosing a large category and focusing on it without getting distracted (34:44) Current strategy and future roadmap (37:32) Risk of following trends (40:15) Developments in food and beverage space (42:46) Conclusion

Today, I’m joined by Philipp Roesch-Schlanderer, CEO of EGYM, a provider of smart workout solutions and equipment for health and fitness facilities. After initially focusing on connected gym equipment, Munich-based EGYM has emerged as a leading fitness technology company delivering equipment, software, and programming to health clubs operators and employers worldwide. Through cutting-edge technology, data-driven fitness experiences, and principles of movement as medicine, Philipp’s goal is to help make humanity healthier. In this episode, we talk about how the company’s smart equipment and software has evolved along with the fitness industry, including the role of technology, expanding the market, and integrating with healthcare. In this episode, you’ll learn: • How EGYM weathered the pandemic and came out stronger on the other side • Phillipp’s views on the fitness and gym industries past, present, and future • What’s next for EGYM after landing a recent $225M round Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider EGYM’s Website: https://egym.com/us Dana Milkie’s LinkedIn: https://www.linkedin.com/in/dana-milkie-38ab47/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:47) Philipp’s background (04:09) Overview of EGYM (08:28) Providing a personalized fitness experience (10:01) Different segments of EGYM’s business (13:47) User engagement and use of connected products (17:14) How their technology impacts trainers and physical therapists (20:05) Growth of the fitness industry (23:32) Aligning incentives to make people healthier  (31:34) EGYM’s product building philosophy (34:26) Challenges faced connecting gyms and healthcare  (37:14) Convincing partners to invest in EGYM (40:18) At home fitness vs. going to the gym (44:21) Future roadmap (48:15) Conclusion

Today, I’m joined by Kyriakos Eleftheriou, co-founder & CEO of Terra, an API unifying health and fitness data from apps and wearables. After developing an obsession with wearables and health data to improve his performance in the armed forces, Kyriakos realized there wasn’t a solution to connect all his metrics in one place. Incubating the concept through Y Combinator and raising fresh funding, Terra’s software now enables interoperability for numerous top brands. In this episode, we discuss the company’s mission to increase the utility of health data. Plus, we talk about what it takes to build a world-class team, culture, and product. In this episode, you’ll learn: • How Terra helps wearable companies develop an app using its API • Wearables’ evolving use cases in performance, fitness, and healthcare • Why Kyriakos spends the majority of his time interviewing and hiring new team members Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Terra’s Website: https://tryterra.co/ Terra’s Twitter: https://twitter.com/TerraAPI Terra’s LinkedIn: https://www.linkedin.com/company/terraapi/ Terra’s Podcast: https://tryterra.co/podcast - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:51) Origin story of Terra (03:22) What Terra is and how it works (06:34) Creating value and scale  (08:05) Utility of data collected using Terra (10:24) How company’s use Terra’s API to build health apps  (12:16) Accessing dynamic data and integration of AI   (14:40) Surprising use cases of Terra (18:31) Smartphone industry analogy (19:47) Utilizing wearable and health sensor data (23:52) Future of sensors in the market (27:16) Improving lives with health data and technology (29:30) Future roadmap of Terra (33:11) Identifying and hiring the best talent in the world (38:40) Having a consistent philosophy works (40:48) Focus areas of Terra: Revenue, Engagement, and Evolution (46:42) Conclusion

Today, I’m joined by Nick Allen, co-founder & CEO of Sunnyside, a mindful drinking app. Solving his own problem, Nick created the Sunnyside platform and SMS service to achieve a healthier relationship with alcohol. For users trying to get sober, drink less, or be more aware of their intake, Sunnyside acts as a digital accountability partner to improve people’s attitude toward drinking.  In this episode, we discuss the rise of mindful drinking and how using technology can help users form healthier habits. We also explore alcohol’s impact on culture, relationships, and well-being. In this episode, you’ll learn: • How Nick and his family’s experience with alcohol led to creating Sunnyside  • Why a majority of drinkers are seeking moderation as opposed to sobriety • The behavioral science that goes into Sunnyside’s strategy Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Try Sunnyside: https://get.sunnyside.co/fitt/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at fitt.co/jacktaylor Chapters: (00:00) Nick’s background (01:45) Sunnyside’s mission (03:48) Nick’s experience with alcohol and his transition to mindful drinking (05:13) Origin of Sunnyside and its purpose (08:31) How Sunnyside works (10:57) Helping to avoid unplanned overconsumption of alcohol (13:05) Designing the program (14:41) Maintaining mindful drinking habits long term (17:13) Sunnyside’s business model (23:11) Alcohol’s impact on wellness (25:54) Cutting back on drinking vs. sobriety (27:04) Embracing mindful drinking with Sunnyside (28:19) Tapping into community as a mindful drinking strategy  (30:50) Data shows the impact of drinking (31:36) Interoperability strategy (34:50) Building awareness around alcohol consumption (37:37) Consumer behavior around mindful drinking (40:38) Conclusion    

Today, I’m joined by Kiva Dickinson, founder & managing partner of Selva Ventures, a VC firm dedicated to CPG brands in health, wellness, and self-care. Backing brands like MUD\WTR, Mid-Day Squares, Kinship, Native Pet, and more, Selva Ventures invests in concepts that make their consumers' lives better. After closing $34M for its second fund, Kiva and team continue to seek out brands with better ingredients, better function, and greater connection to the consumer. In this episode, we discuss megatrends across health & fitness. Plus, Kiva shares his framework for investing in CPG brands and hints at plans for Selva’s second fund. In this episode, you’ll learn: • Kiva’s investing philosophy that led him to starting Selva Ventures • Investor insights from its first fund and promising trends to follow • About the importance of building a team with varied professional and personal interests Subscribe to the podcast → https://insider.fitt.co/podcast Subscribe to our newsletter → https://insider.fitt.co/subscribe Follow us on LinkedIn → https://linkedin.com/company/fittinsider Selva Ventures Website: https://selvaventures.com Kiva’s LinkedIn: https://linkedin.com/in/kiva-dickinson Kiva’s Twitter: https://twitter.com/kivadickinson Kiva’s Medium: https://kivadickinson.medium.com - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:22) Kiva’s background  (03:36) Founding Selva Ventures (08:37) Frameworks and metrics Selva uses to analyze CPG brands (10:02) 5M framework: Megatrend, Matter, Management, Momentum and Market  (13:59) The best investments are never obvious (15:12) Selva’s decision making model (16:54) Conviction in the investment process (20:17) Learnings from the book Crossing the Chasm (26:20) Investing in companies that make healthier living more accessible (28:56) Creating products people self identity with (32:29) Similarities between first and second fund (34:45) Differences between first and second fund (37:08) Future roadmap (42:46) Challenges faced by entrepreneurs (44:00) Important KPI’s for CPG brands (45:03) Health & wellness market sentiment (49:23) Conclusion

Today, I’m joined by Phil Wagner, founder & CEO of Sparta Science, a movement health intelligence platform for organizations. Sparta Science specializes in using data and analytics to optimize human performance and reduce the risk of injuries in athletes, the military, and healthcare. Using his experience as a physician and strength coach, Dr. Phil Wagner and team are revolutionizing training and injury prevention with help from physical biomarkers and artificial intelligence. In this episode, Phil details Sparta’s evolution from training facility to software solution, and we talk about challenges and opportunities in working with sports teams, military operators, and healthcare organizations.  In this episode, you’ll learn: • How Phil’s own recovery from an injury inspired him to start Sparta • The major differences between starting a B2B and DTC company in the health space • How Sparta Science’s innovative process reduces injuries and improves movement health Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Sparta Science’s Website: spartascience.com Sparta Science’s LinkedIn: linkedin.com/company/spartascience Sparta Science’s Twitter: twitter.com/spartascience - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:45) Phil’s journey to founding Sparta Science (03:05) From training facility to SaaS business  (06:28) Performance and medical assessments (08:21) Sparta Science’s technology (09::31) Who Sparta Science works with (11:30) Reducing asymmetry to improve movement health (13:24) Data assessment process (15:40) Using AI to analyze movement health data (18:18) Choosing B2B model over DTC  (24:44) Consumer and practitioner feedback (28:14) Concept of balance approach (30:42) Integrating Sparta Science with wearables  (32:32) Future roadmap and obstacles (35:32) Growth strategies (38:11) Evolving from screening tool to movement health platform (40:01) Conclusion

Today, I’m joined by Meridith Cass, founder & CEO of Nix Biosensors, creators of a biometric patch that extracts real-time hydration data from human sweat. Through a reusable wearable device, Nix gives individuals the access and tools to understand their health in terms of sweat rate, electrolyte loss rate, and sweat composition. Its flagship product helps endurance athletes track, analyze, and strategize hydration, optimizing performance with a recommended combination of fluids and fuel. In this episode, Meridith details the technology behind the company’s sweat-tracking patch and why Nix is focused on endurance athletes before expanding into new markets. In this episode, you’ll learn: • How Meridith’s background in VC is guiding her development of Nix • How the Nix Hydration Biosensor captures electrochemical biomarkers • Nix’s initial GTM strategy and its surprise organic growth across additional markets Nix Biosensor’s Website: nixbiosensors.com Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:41) Meridith’s background (03:23) Launching Nix Biosensors  (05:28) The product and platform (06:24) Nix’s value proposition (07:51) Hydration management (11:41) Real time hydration notifications and suggestions  (14:42) Customer use cases (18:15) Recommendations based on personalized data (21:03) The Nix team and current state of the business (24:28) Hydration tracking: From athletes to general consumers  (27:17) Focusing on endurance athletes first (30:58) Potential opportunities and markets (33:31) Future roadmap and upcoming product updates  (35:28) Improving the product through feedback (37:42) Conclusion

Today, I’m joined by Adam Bornstein, author & founder of Born Fitness, a health & fitness media platform and coaching program. Through expert-backed articles, a newsletter, and personalized coaching, Born Fitness makes building healthier habits around nutrition and exercise simple. Best-selling author of nutrition-focused book You Can’t Screw This Up, Adam shares his personal insights to living well with client and reader alike and has become a trusted health advisor for LeBron James, Arnold Schwarzenegger, and Lindsey Vonn. In this episode, we discuss the power of storytelling with Adam’s learnings from two decades creating content in the fitness industry. We also get a sneak peek of his new book that aims to dismantle diet culture. In this episode, you’ll learn: • Why diets rarely work in the long run • What learning from top performers can do for your personal skill set • How changing your self-perception can lead to sustainable healthy habits Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ You Can’t Screw This Up Book: https://www.cantscrewthisup.com/ Born Fitness: https://www.bornfitness.com/ Pen Name Consulting: https://penname.co/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (02:01) Adam’s background (02:58) Power of storytelling (05:18) Adam’s passion for health and fitness (06:53) Everyone cares about their health (08:23) Wellness is a trillion dollar industry (11:52) Don’t replicate other’s solution (12:23) Focus on your pain point (13:27) Building your skill set to find a solution (14:10) Patience and timing is key  (15:38) Entrepreneurial journey (17:33) Adam’s obsession with fitness (20:38) 3 C's (24:58) Don’t copy others blueprint, take clues for success (25:31) Understand your audience (26:48) Focus on super consumers (31:51) Writing and marketing his book (32:42) Dieting cycle of hell (36:14) Building stable foundations to reach health goals (39:40) Fitness and healthy behaviors (40:45) Changing people’s self-perception  (42:17) Stress and anxiety affects performance  (43:20) Expand your comfort zone (44:38) Confidence and control (48:03) Conclusion

Today, I’m joined by Mélanie Masarin, founder & CEO of Ghia, makers of a nonalcoholic apéritif. Ghia creates an elegant and inclusive drinking experience, redefining alcohol culture with its balanced and flavorful concoction. The spirits-free apéritif crafted with natural botanicals, fruits, and herbs offers a sophisticated alternative to the traditional cocktail. In this episode, we discuss the rise of alcohol alternatives, and Mélanie explains what sets Ghia’s apéritif apart from other alcohol-free options. In this episode, you’ll learn: • How Mélanie’s transitioned her career from Dig Inn and Glossier to founding Ghia • What creating a small group of brand advocates means for a growth strategy • How Ghia’s target audience was different than originally anticipated Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Ghia’s Website: drinkghia.com Use code Melanie15 for 15% off - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:30) Mélanie’s background (02:46) About Ghia, a non-alcoholic apéritif (05:12) Inventing a new category of drink (09:23) Journey to creating Ghia (12:20) Impact on the brand from growing traction of alcohol alternatives (15:25) Educating people about the product (try it three times!) (20:12) Branding and messaging of Ghia (24:52) Setbacks while starting (28:03) Delayed launch during COVID (29:44) Initial marketing and distribution phase (32:55) Current state of Ghia (34:55) Experience as CEO (37:13) Future roadmap (37:57) Conclusion

Today, I’m joined by Kari Saitowitz, chief marketing & creative officer of New York Sports Club and founder of Fhitting Room. After founding and operating NYC-based boutique HIIT and functional fitness studio Fhitting Room, Kari joined New York Sports Club upon its acquisition of her brand in late 2022. Now, she’s merging Fhitting Room’s programming while working to redefine the health club experience. In this episode, we discuss the evolution of boutique fitness, Kari explains the club-in-club concept that led to Fhitting Room’s acquisition, and we talk about how demand for strength training and functional workouts is reshaping gyms. In this episode, you’ll learn: • About Kari’s 10-year journey at the helm of Fhitting Room • How boutique fitness has evolved over the past decade • How health clubs and boutique studios can work together Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:29) Kari’s Background (02:41) Observing consumer behavior (03:16) Fhitting Room’s origin story (08:39) Growth strategy (15:02) Fhitting Room's @ strategy (17:44) Creating a financially sustainable business  (23:37) Journey to getting acquired by New York Sports Club (33:34) Reasons for the acquisition (35:29) What to expect post-acquisition and Kari’s new role (41:48) NYSC’s main objectives (42:51) Conclusion

Today, I’m joined by Dr. Andrew Brandeis, co-founder & CEO of OK Capsule, a private-label supplement manufacturer and distributor for DTC wellness brands. Meticulously formulated and scientifically backed, Dr. Brandeis and team have developed 70+ supplements that prioritize quality, transparency, and efficacy, providing companies and their clientele with a custom wellness solution through daily vitamin packs. In this episode, we discuss OK Capsule’s B2B platform for performance nutrition and how technology can disrupt the traditional supplement industry. We also talk about how wellness brands can use personalization, convenience, and design to stand out. In this episode, you’ll learn: • How Andrew’s B2B approach plays to his strengths • How OK Capsule’s tech streamlines manufacturing, packaging, and distribution • Andrew’s perspective on AI and how it will affect the future of medicine Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ OK Capsule Website: okcapsule.com Andrew’s Email: [email protected] - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt   Chapters: (00:00) Introduction (01:31) Andrew’s background (01:57) The power of supplements (02:57) Challenges in the supplement industry (05:20) Current state of the industry (07:49) Personalized supplement experience (09:16) OK Capsule’s business and strategy (12:17) Future of personalization in the supplement market (13:16) Scaling personalization (16:44) Supplement industry misconceptions (17:35) Compliance and regulation (18:54) Importance of customer experience (21:45) OK Capsule vs. other supplement companies (24:28) Future roadmap (26:15) Growth strategies (27:26) Integrating AI (31:48) Brand loyalty is losing to convenience (32:34) Online sales process for supplements (35:11) Potential opportunities and product expansion (40:37) Conclusion  

Today, I’m joined by Andrew Lacy, founder & CEO of Prenuvo, a preventative healthcare company utilizing comprehensive whole-body MRI scans. Prenuvo offers advanced medical imaging services that provide personalized insights into an individual's health, enabling early detection and prevention of major diseases. Shifting the paradigm with proactive screening, the company’s clinicians can identify and advise on over 500 common and rare conditions. In this episode, we discuss the tech-enabled future of preventative care and how Prenuvo differs from other MRI services. In this episode, you’ll learn: • How Prenuvo works and what its team of doctors look for • Andrew’s plan to make preventative MRIs financially feasible for all • AI’s potential impact on radiology and medicine Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Prenuvo Website: www.prenuvo.com - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:28) Andrew’s background (03:05) Andrew’s journey to founding Prenuvo (05:52) Prenuvo Customer experience (08:46) MRI scans pricing (10:18) How often should people get a scan? (13:02) Offering follow up education on a diagnosis (13:58) Detecting and preventing major diseases (16:27) Problems with reactive care (19:07) Prenuvo’s technology (21:35) Screening healthy people (24:07) Future of preventive healthcare (26:44) Demand for scans after COVID (28:48) Future expansion and growth plans (31:48) Integrating AI with image analysis and radiology (35:18) Conclusion

Today, I’m joined by Samantha Diamond, co-founder & CEO of Bird&Be, an at-home fertility care platform. After suffering from prenatal and fertility issues themselves, Sam and her co-founders rallied to create an easier way for people to optimize their outcomes. Combining conventional and naturopathic medicine, Bird&Be’s at-home diagnostics and personalized supplements serve women through every stage on the journey. In this episode, Sam shares how her own fertility journey led to creating bespoke at-home kits. Plus, she explains how Bird&Be is partnering with medical professionals to develop and distribute their products. In this episode, you’ll learn: • Sam’s vision for the future of fertility care • The flaws of fertility education and how to fix them • How Bird&Be’s testing process and precision supplementation improves fertility  Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Bird&Be Website: https://birdandbe.com/ Bird&Be IG: https://www.instagram.com/birdbeco/ Bird&Be TikTok: https://www.tiktok.com/@birdandbe   - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:25) About Bird&Be (02:50) Sam’s journey to founding Bird&Be (07:41) Improving fertility and prenatal education  (11:12) Bird&Be’s at home fertility care (13:15) Future product offerings (17:05) Partnering with doctors (23:22) Marketing strategies (29:18) Future roadmap (31:48) Fundraising (34:27) Conclusion

Today, I’m joined by Dave Long, co-founder & CEO of Orangetheory Fitness, a HIIT-based boutique studio franchise. Founded in 2010, Orangetheory’s science-backed, heart rate-based workouts aim to deliver maximum results in a short amount of time, splitting exercisers between treadmills, rowers, and strength equipment. Growing its international community, OTF has opened over 1.5K studios in 25+ countries. In this episode, we discuss the company’s tech-driven approach to interval training, Dave talks about getting back into growth mode post pandemic, and we explore the potential for healthcare-prescribed group fitness. In this episode, you’ll learn: • How Dave and team build product and community by taking classes themselves • Why new class concepts are part of the brand’s strategy • How Orangetheory is laying the framework for movement as medicine Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:37) Orangetheory’s current state (03:25) Orangetheory’s franchises (06:40) Post-pandemic experience and growth strategy (10:07) Building product and community by taking classes (12:32) Marketing strategies (17:14) Hybrid fitness sentiment (21:06) Creating and executing new class concepts (27:50) Personalizing members experience to reach their goals (30:31) Future growth plans (33:09) Conclusion

Today, I’m joined by Christian Toetzke, founder & CEO of HYROX, a global fitness racing competition. Christian, a former professional athlete and entrepreneur, created HYROX with the goal of making fitness more accessible and engaging for people of all fitness levels. The company hosts mass-participation events, putting competitors on the clock for a series of functional exercises, while licensing training programs to gyms across the world.  In this episode, we discuss the rise of fitness racing, and Christian breaks down why the company’s challenge is both inclusive and effective. In this episode, you’ll learn: • How HYROX is more approachable than CrossFit • Christian’s plan to partner with gyms to complement its rapidly growing events business • What it takes to be the “marathon of fitness racing” Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ HYROX Website: https://hyrox.com/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (01:21) HYROX background (03:02) Christian’s journey to founding HYROX (11:02) The HYROX philosophy and race format (17:14) HYROX vs. CrossFit  (25:02) Revenue streams and growth strategy (33:47) Partnering with gyms (42:21) HYROX’s vision and roadmap (47:25) Future partnerships to look out for  (50:42) Conclusion

Today, I’m joined by Rachel Soper Sanders, co-founder & CEO of Rootine, a personalized nutrition and diagnostics platform. Founded in 2018, Rootine’s unique approach to health and wellness combines DNA testing with a genomic algorithm to create customized vitamin subscriptions tailored to each member’s specific needs, be it performance, stress-reduction, or everyday health. In this episode, Rachel details the shortcomings of the unregulated supplement industry and how to remove barriers between wellness, nutrition, and healthcare. In this episode, you’ll learn: • How Rachel’s poor experience with healthcare led her to start Rootine • Why proof of impact is key to reshaping a broken system • How the one-size-fits-all supplement industry is making people sicker Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (01:21) Rachel’s background (04:58) About Rootine (06:54) Rachel’s journey to founding Rootine (10:30) Building products around customer data (13:38) Being a Rootine member (16:45) Future of personalized nutrition & supplementation (19:05) Growth strategies (21:33) Quality of personalized supplements  (24:02) Rachel’s opinion on one size fits all supplementation  (27:44) Integrating wellness into healthcare (32:28) Healthcare industry and retail (34:40) Future roadmap (35:47) Conclusion

Today, I’m joined by Michael Easter, best-selling author, professor, and advocate for rewilding the modern lifestyle to achieve optimal health. Acclaimed author of The Comfort Crisis, Easter’s work focuses on how humans can integrate modern science and evolutionary wisdom for improved health, meaning, and performance in life and at work. In this episode, we talk about the value of doing hard things and the pitfalls of obsessing over health wearables and wellness routines. He also explains his  “2 Percent” philosophy for living a healthier and happier life.  In this episode, you’ll learn: • Michael’s career journey that led him to writing The Comfort Crisis • How short-term discomfort can lead to long-term growth • Why wearable data and routines can be a negative thing Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ The 2 Percent Newsletter: https://unique-painter-9003.ck.page/441934d2f0 - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (01:53) Michael’s background (03:31) Origin of The Comfort Crisis (07:41) Michael’s trip to the arctic (12:17) Incorporating discomfort into daily life (14:10) The benefits of carrying weight (18:27) Michael’s “2 Percent” philosophy (23:28) The pros and cons of health wearables (26:51) Are morning routines beneficial? (30:48) Using your most productive time for your main goal (33:15) Showing up and doing the work (36:15) Michael’s take on AI (39:37) Rights of passage (40:53) Modern resilience and mental health (42:32) Conclusion

Today, I’m joined by Niki Leondakis, CEO of CorePower Yoga, a national chain of athletic-style yoga studios. With 220 studios in the US, as well as an on-demand digital platform, CorePower Yoga is the largest privately held yoga chain in the country. Operating at the convergence of physicality and spirituality, the brand’s modern approach resonates with its memberbase and extends to its certified teacher training. In this episode, we talk about Niki’s foot in both the hospitality and boutique fitness worlds, and she shares the company’s post-pandemic growth strategy. Plus, we talk about why community is a critical component of successful fitness brands. In this episode, you’ll learn: • What Niki learned from previous experiences in hospitality and as CEO of Equinox • CorePower’s growth strategy for digital and physical markets • Why Niki believes in-person classes will never be fully replaced by digital experiences Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (01:38) Niki’s background and joining CorePower Yoga (04:13) Integrating hospitality with boutique fitness  (09:42) CorePower’s origin story and mission  (13:10) Hybrid business model (21:57) In-studio experience vs digital experience (27:47) Future growth plans (30:08) CorePower Yoga’s instructor training (34:19) Future roadmap (38:20) Conclusion

Today, I’m joined by Brandon Marshall, founder & CEO of House of Athlete, a lifestyle wellness brand training athletes of all levels for peak mental and physical performance. After a 13-year NFL career, Brandon Marshall founded House of Athlete to empower athletes and fitness enthusiasts to reach their full potential through holistic training, nutrition, and recovery programs at its facilities and on its digital platform HOA+. In this episode, we discuss Brandon’s transition from football to the fitness industry and how mental health and community are key pillars to performance. In this episode, you’ll learn: • Brandon’s journey from NFL player to founding House of Athlete • House of Athlete’s approach to achieving peak mental and physical fitness • The highs and lows of being a founder in a highly competitive industry Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (02:07) About House of Athlete and building a brand (05:08) Journey to founding House of Athlete  (11:51) Cultivating peak physical and mental fitness (16:40) Finding committed training clients (21:11) Brandon’s day to day involvement at HOA (25:54) Building a program off of Brandon’s NFL training regimen  (29:22) Future roadmap (33:04) Building community into the brand (36:55) HOA’s growth plans and economic standing (39:30) Call to action (40:15) Being vulnerable during the entrepreneurial journey (42:12) Conclusion

Today, I’m joined by Julie Rice and Elizabeth Cutler, co-founders of Peoplehood, a “relational fitness” studio. After founding and exiting SoulCycle, its co-founders Julie and Elizabeth sought to create an experience for people to step back from their busy lives to reflect, listen to others, and talk about their feelings. Launched in 2023, Peoplehood aims to strengthen relationships and build community through in-person and virtual “gathering” rooted in group therapy and emotional support from peers.  In this episode, we talk about the early days of SoulCycle, the power of community, and Peoplehood’s approach to emotional wellness.  In this episode, you’ll learn: • The path to Julie and Elizabeth’s second act • How community and good relationships are linked to increased healthspan • Peoplehood’s unique approach to active listening and sharing within a community Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (02:02) About Peoplehood (05:21) Boutique fitness and founding SoulCycle (10:58) Journey to founding Peoplehood (16:18) Building community into the brand (21:43) Peoplehood’s emphasis on mental and relational health (27:55) Future growth plans (31:07) Physical and digital expansion (32:48) What it’s like to be a 2nd time founder (40:51) Current state of fitness (44:36) Conclusion

Today, I’m joined by Calley Means, co-founder of TrueMed, a payment solution helping consumers spend pre-tax HSA/FSA dollars on a healthy lifestyle. TrueMed is striving to align economic incentives and healthy living. By helping consumers utilize funds from their HSAs/FSAs accounts, Calley and team are making it easier and more affordable for them to buy healthy food, supplements, fitness equipment, and wellness products with their money, before taxes. In this episode, we discuss how healthy habits act as medicine and how Big Food and Big Pharma have compromised our healthcare system. In this episode, you’ll learn: • How Calley’s sister’s experience as a surgeon inspired him to start TrueMed • Calley’s top-down and bottoms-up approach to change • TrueMed’s roadmap for preventative healthcare Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (01:35) Calley’s background and founding TruMed (07:24) Incentive alignment in our society (15:45) How HSAs and FSAs work (19:53) TrueMed’s business philosophy (22:52) History of big pharma and the healthcare industry (29:13) Present state of our medical system (36:07) Digital health companies (41:19) Future roadmap (44:24) Conclusion

Today, I’m joined by Isabelle Kenyon, founder & CEO of Calibrate, a weight loss platform complementing lifestyle coaching with prescription medication. Calibrate helps people achieve sustainable weight loss and metabolic health through personalized clinical and lifestyle interventions. Founded in 2020, the company’s evidence-based programming, expert coaching, and FDA-approved GLP-1 medication has positioned it as a leader in taking on the obesity epidemic. In this episode, we discuss the company’s metabolic reset program, explore the rapid growth of prescription weight loss drugs, and cover the ongoing debate over how best to treat obesity. In this episode, you’ll learn: • Why Calibrate believes weight loss is about biology, not willpower • The company’s methodology for prescribing GLP-1 medication • Isabelle and Joe’s perspectives on healthy weight loss and prescription medication Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (01:15) About Calibrate (02:39) Enterprise vs. DTC business model (03:39) GLP-1 potential TAM (05:10) What differentiates Calibrate? (08:29) Finding the ideal long-term care model for patients (12:59) Is obesity about willpower or biology? (19:01) Metabolic health and food  (23:07) GLP-1’s that are covered by insurance (26:20) If the product works, the business works (29:35) Scaling Calibrate (30:54) Systemic obesogenic environment (35:13) Future roadmap (37:44) Conclusion

Today, I’m joined by Melissa Eamer, founder & CEO of Modern Age, an aging wellness clinic based in NYC. Melissa founded Modern Age after bearing witness to her mother’s physical and mental well-being deteriorate rapidly years prior. A digital-first care provider, the company leverages an internal medical team, evidence-backed treatments, and both virtual and in-person clinics to help patients increase their healthspans and quality of life. In this episode, we talk about the company’s hybrid approach to aging well, using personalized biomarkers to determine holistic treatments, and the role of longevity science in public health.  In this episode, you’ll learn: • How Melissa’s roles with Glossier and Amazon prepared her for Modern Age • How subjective health is essential to overall well-being • Modern Age’s offerings and how they optimize patients’ mental and physical health Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (01:18) About Modern Age (02:15) Modern Age’s approach on aging (04:20) Hybrid clinics (05:13) Modern Age’s offerings (08:40) Paying cash vs. through insurance (09:39) Process for deciding what services to offer (12:04) Wellness vs healthcare (15:15) Future expansion plans (17:12) Melissa’s experience at Amazon (21:42) Melissa’s journey to starting Modern Age (24:22) Fundraising  (26:07) Choosing the right investors and board (27:05) Modern Age Team (29:08) Growth strategies (33:03) Melissa’s opinion on Bryan Johnson’s Blueprint methodology (35:53) Future roadmap (37:29) Conclusion

Today, I’m joined by Zachariah “Z” Reitano, co-founder & CEO of Ro, a DTC healthcare company offering telehealth for primary care, mental health, sexual health and more. After becoming frustrated in traditional healthcare during a personal struggle with ED, Z co-founded Roman to create more accessible and affordable men’s health treatments. Rebranding to Ro, the company extended its telemedicine model to treat issues in women’s health, smoking cessation, and weight loss. In this episode, we discuss the company’s direct-to-patient digital health platform and Z shares his vision for reimagining the broken healthcare system. Plus, we talk about Ro’s newly launched Body Program for treating obesity. In this episode, you’ll learn: • How Ro fulfills its mission to make healthcare accessible to all • Z’s views on obesity and helping people lose weight with GLP-1 agonists • Ro’s future roadmap to improving more patients’ lives Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: 00:00) Introduction  (01:36) Ro Background  (02:22) Identifying ways to help patients (04:13) Ro’s origin story (09:22) Fixing the broken healthcare system  (13:50) Consolidation of digital health  (20:12) Ro’s GLP-1 Body Program  (25:29) Obesity conversation  (29:02) Treating the root cause vs. prescription medication  (43:01) Future roadmap (44:29) Conclusion

Today, I’m joined by Will Ahmed, founder & CEO of WHOOP, a performance-focused wearables maker. Founded in 2012, WHOOP’s screenless wearable technology and data platform rose to prominence for its real-time analysis of recovery, sleep, and overall performance. Through partner integrations and advances in sensor technology, the brand continues to decode optimal health for its users. In this episode, Will returns to the podcast for the first time since 2019, sharing the company’s evolution from activity tracking to health monitoring, WHOOP’s role in the future of healthcare, and upcoming product development. In this episode, you’ll learn: • How WHOOP listens to its users in creating new features • How WHOOP is doubling down on existing members through economic uncertainty • Will’s vision for improving healthcare through wearables Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (02:16) WHOOP’s current state (07:20) Challenges over the past few years (10:24) WHOOP’s research (14:39) Building features around customer data (17:35) Predictive preventive recommendations (20:01) Wearable technologies (24:10) Education component of wearables (26:31) Performance marketing and growth channels (29:38) Preventing customer churn (31:37) WHOOP’s product customization (33:53) Future growth plans (36:38) WHOOP Unite and giving data access to others (38:46) Differentiating WHOOP from other wearables (40:38) Conclusion

Today, I’m joined by Shane Heath, founder and CEO of MUD\WTR, a mushroom-based coffee alternative. After experiencing the ups and downs of coffee, Shane created MUD\WTR in 2018 as a healthy coffee alternative to give people the feeling of alertness without the anxiety and jitters. Through habit creation and a variety of health-focused products, MUD\WTR strives to create balance in body and mind. In this episode, we discuss the rise of functional beverages and shroom boom, and Shane shares the importance of ritual, authenticity, and frame-breaking experiences.  In this episode, you’ll learn: • How Shane’s mental health journey led him to a coffee alternative • How MUD\WTR instills company-wide values through authenticity • Why Shane treats his team like elite athletes Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:15) Shane & MUD\WTR’s background (05:58) Creating and selling the initial MUD\WTR blend (08:34) Finding PMF (11:09) Building intuition (12:24) Mental health zeitgeist (14:05) Building a company with purpose (17:31) “F*ck your coffee” origin story  (21:09) MUD\WTR growth strategies (26:25) Creating an authentic brand and company culture (30:37) Balancing mental health and ambition (34:53) Future roadmap (37:20) MUD\WTR cafe concept (38:13) Conclusion

Today, I’m joined by Daniel Tal Mor, CEO of Lumen, makers of a breathalyzer device used to monitor and improve users’ metabolic health. Aspiring to help people achieve better health through data, Lumen’s breathalyzer and connected app democratize the “gold-standard” in metabolic measurement typically reserved for elite athletes. In this episode, we discuss the company’s breathalyzer for hacking metabolism, Lumen’s recent $62M funding round, and the concept of metabolic flexibility. In this episode, you’ll learn: • Metabolism’s role in weight, energy, and performance management • Lumen’s product roadmap after closing its Series B • Daniel’s vision for the future of personalized nutrition and well-being Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:05) Daniel’s background and about Lumen (02:36) Lumen’s breathalyzer (04:05) Measuring metabolism by analyzing breath (07:50) Lumen’s product journey (11:17) Selling products and subscriptions  (14:31) Subscription business model (17:08) Impact of economic recession in wellness  (22:11) Lumen’s technology (29:40) Metabolic flexibility (32:06) Lumen’s innovation (37:35) Conclusion

Today, I’m joined by Jonathan Shooshani, co-founder & president of JOON, a corporate wellness benefits platform. Founded in 2019, JOON’s employee-facing platform alleviates administrative challenges while unlocking the freedom of choice for wellness-seeking employees. Beyond traditional benefits, it covers spending for fitness, food, mental health, family care, and education, leading to a healthier and happier workforce.  In this episode, we discuss the company's flexible wellness benefits platform and using technology to reimburse employees for health-related expenses. Plus, Jonathan shares his vision for a Spotify-like recommendation engine for personalized well-being. In this episode, you’ll learn: • Jonathan’s personal journey to starting and scaling JOON • How JOON’s technology simplifies health & wellness spending for employees • How to reduce friction in user experience Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:22) Jonathan’s background and starting JOON  (03:51) JOON’s background (05:01) Marketing the platform (07:49) Engaging partners in the platform (10:52) Wellness benefit programs (12:52) Categorizing brands and products (14:57) Getting employees to utilize wellness benefits (20:25) JOON’s technology (22:19) Future growth plans (24:12) Personalizing wellness benefits and offers (30:07) Trends in wellness industry (32:49) Future roadmap (36:31) Conclusion

Today, I’m joined by Trisha Goyal, founder & CEO of Break the Love, a matchmaking platform for recreational tennis and pickleball players. Break the Love is reinventing the tennis club by connecting paddle sports players to local courts, coaches, and competition. Personalized based on interests and skill level, Break the Love aims to innovate the country club model and democratize access to racquet sports for everyone around the country. In this episode, we discuss the company's racquet sports marketplace, the technology making activities like pickleball and tennis more accessible, and the impact of authentic branding and partnerships. In this episode, you’ll learn: • Trisha’s journey and the motivation behind creating Break the Love • How the company acquires new users and builds community • Break the Love’s future roadmap, including expansions to other sports Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:19) Trisha and Break the Love’s background (07:15) Break the Love’s differentiation strategy (10:07) Acquiring users and court suppliers (17:45) Balancing acquiring users, suppliers, building a brand, and forging partnerships (22:58) Building supplier and brand partnerships (32:17) Applying their tech to other sports (35:47) Key priorities for 2023 (37:36) Conclusion 

Today, I’m joined by Anne Mahlum, founder of boutique fitness concepts [solidcore] and Ambition. A 3x founder, Anne Mahlum launched Back on My Feet, a nonprofit combatting homelessness through running and fitness before scaling Pilates-style boutique studio [solidcore] to 95+ locations nationwide. Since stepping down as CEO, Anne created Ambition, a multimodality fitness brand based in NYC. In this episode, we discuss building a successful boutique brand from scratch, Anne’s advice for fitness entrepreneurs, and how her most recent venture Ambition is targeting holistic wellness. In this episode, you’ll learn: • Anne’s learnings from founding three fitness-based companies • How Anne continues to scale [solidcore] as executive chair  • How Ambition addresses the mental and physical of today’s exerciser Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Intro (01:27) Anne’s Background (03:24) Founding Back on My Feet (04:49) Getting the idea for [solidcore] (07:37) Anne’s founder journey (12:14) Advice for aspiring entrepreneurs (15:21) Running [solidcore] through Covid (18:02) Passion for fitness and running a business are very different (22:21) [solidcore] before Covid (24:24) Are in-person fitness classes dead? (26:58) Retail strategy for fitness studio businesses (28:43) Background on Ambition (30:05) Anne’s views on alcohol and wellness (36:03) Ambition’s programming and strategy (37:54) Ambition’s roadmap (38:42) Conclusion

Today, I’m joined by Max Kislevitz, co-founder of Bala, maker of design-focused functional fitness accessories. Founded in 2018, Max and his wife Natalie took on Bala as a side project with the goal of making ankle and arm weights more practical and attractive. Their creation: weighted accessories called Bangles. After appearing on Shark Tank and hosting successful retail pop-ups, Bala has become a rapidly growing business, selling a variety of at-home fitness accessories and launching a digital fitness platform, Balacize. In this episode, we discuss the company’s design-forward approach to fitness equipment, and Max shares the company’s vision to “Balaify” fitness for all ages and ability levels. In this episode, you’ll learn: • How Bala started as a side project and turned into a booming business • The role Shark Tank played in its exponential growth • Bala’s plan to double their product line in the coming year Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:17) About Bala (02:41) Bala’s journey (03:48) Max’s journey to starting Bala (05:25) Marketing strategies (10:09) Bala’s growth during the  pandemic (11:40) Shark Tank (14:30) Iterative approach to business (15:46) The team (17:21) Future growth plans (19:51) Bala’s products (22:28) Brand marketing (25:12) Building a fitness brand that resonates with people  (26:27) Bala’s vision (28:18) Future roadmap (30:31) New products to look out for (31:33) Conclusion

Today, I’m joined by Dugal Bain-Kim, co-founder of Lifeforce, a health optimization company tailored to people 35 and older.  Lifeforce combines convenient diagnostics, science-backed nutraceuticals and pharmaceuticals, and practical lifestyle support to help adults improve their healthspans. Backed by fellow co-founders Joel Jackson, Tony Robbins, and Dr. Peter Diamandis, Lifeforce strives to improve people's lives, mentally and physically, through science and health. In this episode, we discuss enhancing well-being after age 35 and teaming up with Tony Robbins and Dr. Peter Diamandis. Plus, we discuss the company’s vision for a digital health optimization clinic. In this episode, you’ll learn: • The approach Lifeforce takes to optimize its members’ health • The impact of high-powered thought leaders • What roles blood testing and wearables play in health optimization Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Use code FITT at https://www.mylifeforce.com/landers/diagnostics, and get 20% off your first diagnostic. Chapters: (00:00) Introduction (01:33) Dugal’s background and Lifeforce intro (03:15) Dugal’s journey to starting Lifeforce (06:28) Lifeforce pricing (08:20) How Lifeforce works (10:17) Wearables role in health optimization (12:23) Concierge service (14:55) Customer diagnostics  (19:21) Stigma around hormone treatments (21:32) Marketing strategies (23:50) Growing Lifeforce through referrals (26:48) Education component of health optimization (29:50) Future roadmap (32:54) Perception of health optimization (37:01) Conclusion

Today, I’m joined by Rachel Lea Fishman, co-founder & CEO of Arketa, a platform helping health and wellness businesses scale hybrid offerings. Founded in 2020, Arketa provides an all-in-one software solution for studio owners and independent creators to manage their class bookings, take payment, and host on demand content, online courses, and more through the platform. A trusted partner to 3,000+ studios, gyms, and instructors, Arketa provides monetization tools responsible for “millions of dollars of revenue per month.” In this episode, we discuss how fitness studios use the platform to scale hybrid offerings, the company’s recent funding round, and why customer obsession is essential to Arketa’s success. In this episode, you’ll learn: • Rachel’s journey to starting Arketa • The markets Arketa serves and expansion plans • How they differentiate the product from other studio software Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:14) Rachel’s background (03:49) Rachel’s journey to starting Arketa (07:52) Arketa’s vision (11:40) Educating fitness instructors  (16:07) Strengths of Arketa (20:02) The future of the industry (24:16) Is Arketa only for fitness and wellness businesses? (26:13) Growth (28:33) The team  (30:49) Arketa’s roadmap for the future (32:53) Demand generation and onboarding (34:44) Conclusion