If you are going to succeed in any business then you need to be able to tell a good story. Your skill, services, and product are only going to get you so far. You need to be able to tell the stories that get people to get behind you and pay for your products and services. If you can't do that, then you won't succeed. This is where marketing comes in. And for right or for wrong, marketing has a sleezy image. Because at the core of everything, marketers are propagandists. They are using information to manipulate you and get you to do something that you may or may not realize that you actually want to do. And as my guest today, Hilary Bromberg, will say, is the propaganda for somethign good or for something less than good. Because even the most noble causes need propadana to get people to pay attention. This episodes is all about marketing and story telling. And it's a beast. There's a ton of great advice in here from Hilary. But the advice and tips are subtle. This isn't go make this type of post on Facebook everyday types of tips. She will be talking about the fundamental principles of what makes people do what they do. Timeless adivce, that doesnt' change, because people don't change. Pay attention, and get ready. Learn more at permaculturevoices.com/hilary

In this episode, I want to talk about this idea of growing wings and flying. Not limiting ourselves from becoming who we are and maximizing our true potential. Because we live in a society where everything is comfortable, too comfortable. Where you more or less just plug into the system and get pulled along with it from grade school to college to job to social security... A society where today, if you have a full time job, and you tell someone that you are leaving your job, their likely first reaction is going to be what are you going to do for money. That’s what my parents feared in 1998 when I wanted to transition from a lucrative career with sure employment to a field that was saturated. And that’s the first question they asked when I told them I was likely leaving my job now. It’s part of our culture. The job. And we are all trained to be employees and we are believed to be dependent on that thing... the job. That’s our future and it’s with the company. And that guy, the the guy in the other room. That's where our retirement is sitting. Where our progress and future is in the hands of someone and something else. Not us. And that's great, because it absolves us of responsibility, and puts one layer of insulation between us and the harsh world of surviving on your own. A layer that makes us comfortable, and therefore vulnerable, more on that later. It’s comfortable because honestly it’s pretty damn hard to get fired once you have a job. With paycheck security, I think most people lapse into minimum viable effort, intended or not. I have worked around enough co-works to see that in reality very few people put in 40 hours of productive work a week despite being at 40 for 40 hours a week. It’s show up, do some work, surf the web, chat with co-workers, drink coffee, repeat, eat lunch, do a little work go, home. That is most of corporate America. It’s easy. It’s comfortable. And life is good when you just show up and collect a salary. But there is a cost to living in that bubble. Your price of admission is trading your time and freedom for perceived and temporary stability. Think about that one for a second. What makes that stable hourly or salary based job for the man so nice, meaning show up and get paid, is actually costing you time. Your life’s precious time. And what’s happening in your life during that time that you are missing. What life experiences and memories are you trading those dollars, be it small or large for? Spending 40 plus hours a week at a job week at a job which realistically likely requires less than 40 hours of actual focused and effective work to complete. Read more at permaculturevoices.com/cd8