Send us a textIn this episode, I delve into my journey as a coffee entrepreneur, sharing insights from my experiences at farmers markets and how they've shaped my approach to building an online presence. I started by discussing my recent YouTube video's performance, focusing on the importance of finding my voice and understanding my audience - coffee drinkers, not just roasters. I shared a valuable lesson from the Mind Pump podcast: repeating information isn't a bad thing because people might hear it differently at different times in their lives. This led me to revisit my farmers market experiences from 2018, where I learned that despite initial excitement, the challenges of long hours, unpredictable sales, and competition for limited customer dollars made me question the value of the effort....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textI. In this episode, you'll learn some valuable insights about going down fascinating "rabbit holes" and exploring your passions and curiosities. I talk about my own rabbit hole journeys into areas like coffee, videography, and YouTube content creation.I discuss how getting deeply immersed in a topic starts with an initial interest that grows into an intense desire to learn everything you can about it. This happens by researching expert opinions, implementing new techniques, analyzing feedback, and constantly iterating to improve your skills. The beauty is that there is no defined path - the journey is self-guided based on your specific curiosities and tendencies.For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textI. In this candid and thought-provoking episode, I discuss my contrarian views on coffee industry standards and certifications. While I acknowledge the importance of organizations like the Specialty Coffee Association in promoting sustainability, I argue their protocols and certifications miss the bigger picture.The true key to coffee's longevity, I believe, lies in fostering a love for the beverage among everyday consumers. Rather than getting bogged down in cupping scores and roasting credentials, I'm focused on connecting with people's tastes and giving them an experience they genuinely enjoy. With my scientific background, I've immersed myself in studying coffee deeply, but always with the goal of using that knowledge to guide people's palates, not intimidate them with jargon.....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textI. SummaryIn this episode, I take listeners behind the scenes as I record my coffee podcast. I discuss the never-ending process of optimizing the audio/video setup and share my initial impressions after using the Hario V60 Switch brewer for the first time. I dig into the unique aspects of this dripper, like being able to hold the brew for full immersion before releasing it.I also go on a few tangents, analyzing the merits of paper filters from brands like Kalita, waxing poetic about the sublime flavor of perfectly ripe grapefruit, and even taking some friendly jabs at dark roast coffee lovers. Throughout it all, I emphasize how these kinds of informal, unscripted podcasts allow me to freely explore my curiosities about coffee gear, brewing methods, flavor extraction, and more.II. What You'll LearnBy listening to this casual, off-the-cuff podcast, you'll get an authentic behind-the-scenes look at my coffee journey. You'll hear my unfiltered thoughts and reactions as I.....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textI spent this podcast episode discussing coffee in-depth and sharing my perspective on different aspects of the coffee experience. I reflected on a recent video by Ethan Chlebowski where he dove into the world of coffee, applauding his ability to provide informative yet open-ended content that allows viewers to draw their own conclusions. This prompted me to explore the idea that while coffee itself cannot be fundamentally altered, there is a boundless journey in understanding and appreciating its nuances.I emphasized that coffee, much like people, has its own distinct personality that can be experienced differently through various roast levels and brewing methods. However, I argued that getting too caught up in the technicalities of light, medium, and dark roasts misses the point - the real beauty lies in embracing coffee as a personal journey of exploration and enjoyment. I encouraged listeners to find their own fun in this journey, remaining open-minded and allowing coffee...For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textI started this podcast episode by confessing that even as a coffee roaster, I enjoy using coffee creamer. I reminisced about my journey with coffee, from the early days of doctoring it with creamer to make it taste better, to eventually appreciating the natural flavors of well-roasted coffee black. However, I realized that for most people, the creamer is the most important part - it allows them to create their desired flavor, no matter the quality of the underlying coffee. I pondered that coffee professionals focus so much on flavors that are often masked by creamer additives that consumers use to achieve their preferred taste.Listeners will learn my perspective that once a coffee leaves the roaster's hands, it's up to the consumer to enjoy it as they please, whether black or with cream and sugar additives. The creamer itself is often the key factor in their morning coffee enjoyment. While coffee professionals agonize over tasting notes, the majority just want a delicious...For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textA large portion of the episode explores the psychological differences I've observed between male and female coffee consumers based on analytics and personal experiences. I posit that women tend to gravitate towards more stable, consistent coffee profiles, while men are constantly seeking novelty and embracing the journey of self-discovery through their interests and hobbies like coffee. Using colorful examples, I illustrate how this consumer dichotomy impacts business strategy. Ultimately, the core theme is about understanding your audience to provide value, whether through stable comfort or embracing the thrill of exploration.Listeners can expect a candid, unscripted look into my thought process as a coffee content creator. You'll gain insights into unlocking sweetness through temperature while also exploring the philosophical side of catering content to different consumer mindsets.....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this episode, I dive into my morning routine, including a new coffee experiment where I aim to uncover the sweetness in a medium roast Colombian coffee. I explain my brewing method, a 1:15 coffee-to-water ratio at 195°F, and discuss the initial tasting notes. The coffee exhibits a fruity acidity with hints of grapefruit, and I contemplate how the flavors evolve as the coffee cools down. Through this process, I aim to find the perfect balance and unlock the hidden sweetness in the brew.Additionally, I reflect on my journey with YouTube, analyzing channel analytics, and understanding viewer behavior. I share insights on content creation, the challenges of comparing oneself to others, and the importance of continuous improvement. This episode emphasizes the value of experimenting, learning, and growing both as a coffee enthusiast and a content creator. By tuning in, you'll learn about brewing techniques to enhance coffee sweetness and gain a glimpse into the behind-the-scenes....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textI start this Mother's Day podcast by explaining that I'm recording to analyze how well this type of unscripted, conversational content performs. I share what my typical outfits and daily routines are like, including working on my Kanban board for organization. The main topic is my recent experiment testing if blooming coffee impacts its flavor and quality. I go into detail about using a refractometer, an $800 device that measures coffee extraction.I ponder whether most coffee drinkers would want to go as deep into geeky coffee analysis as using a refractometer, or if they'd rather just enjoy tasting different coffees without obsessing over measurements. I ponder the balance between using analytical tools and trusting one's own palate and preferences. I also discuss brewing devices like the Hario Switch and Buona Vita dripper, showing them on camera. Throughout, I'm candid about disruptions from my children. Listeners can expect to learn my philosophies about making coffee....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textI. In this candid and freewheeling podcast episode, I share personal stories and musings on a variety of topics - from my lovable dog and the joys of being a "dog person", to the tricky nuances of brewing tasty coffee as it ages off the roast. Along the way, I reflect on trying to provide authentic value to listeners, the challenges of concisely describing coffee flavors, and how recipes can reveal deeper insights about a person beyond just the technical details.II. You'll learn some key takeaways from my recent experiments, like how concentrating the brew ratio to 1:10 helped unlock the liveliness and fruitiness in an aged Colombian coffee after 5 weeks off roast. I also ponder whether explicitly describing tasting notes like "toasted walnuts" is truly accurate, or if we should simply honor coffee's essence as a fruit. Additionally, I discuss following a sausage recipe from another creator and how it prompted me to consider the personal palate, style, and life philosophies...For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this candid episode, I give listeners a glimpse into my thought process as I ruminate on crafting a truly balanced and flavorful coffee experience for my audience. I walk through tasting a light roast Peruvian coffee and analyzing what I perceive as imbalanced flavors, contemplating how to better achieve the balanced, flavorful profile I strive for. I am transparent about my desire to deeply understand what constitutes a superb coffee so I can provide recipes, not just guides, to help listeners recreate that perfect cup.Listeners can expect an inside look at my creative process as I map out plans for diversifying my content streams with video podcasts, behind-the-scenes footage, viewer Q&As, and experimental coffee segments like "Failure Sessions." I am committed to building a multimedia ecosystem that entertains while genuinely adding value for the audience through education, relatability, and my own personal passion for coffee. Tune in for an unfiltered exploration...For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textI. In this episode, I provide insights into my journey as a content creator on YouTube. I discuss the importance of being authentic and vulnerable on camera, even though it can be uncomfortable at times. I share my experience of filming myself daily to become more comfortable in front of the camera and connect better with the audience.The listener will learn about my approach to YouTube, my mindset, and the lessons I've learned along the way. The episode offers a behind-the-scenes look at the realities of being a YouTuber and the efforts required to grow and improve.II. Additionally, I address some coffee-related questions from a client. I explain how flavored coffees are made using extracts that bind to the coffee beans. I also compare the advantages of whole bean coffee versus pre-ground coffee in terms of freshness and longevity.Finally, I provide my perspective on the belief that coffee is unhealthy, suggesting moderation....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this episode, I take the listener behind the scenes as I experiment with recording video podcasts for the first time. You'll get an unfiltered look at my thought process for planning content, from brainstorming video and podcast topics to working through technical details like camera settings and audio levels.I openly share the struggles I face with consistently creating engaging content for YouTube, providing an honest perspective on the challenges of building an audience. However, I also convey my determination to keep improving my skills and approach. By the end, you'll have a better understanding of the work that goes into producing quality podcasts and videos, as well as insight into my creative journey.Listeners can expect to learn valuable tips about content creation, time management, and maintaining motivation as a creator. My candid discussions about the successes and roadblocks I encounter will likely resonate with any aspiring YouTuber, podcaster or anyone looking....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this candid episode, I open up about a recent injury that forced me to slow down and re-evaluate my priorities. I dive deep into exploring the psychological hooks and gamification tactics employed by games like Roblox to keep users engaged and addicted. Drawing parallels to the business world, I ponder how to foster that same sense of community, belonging, and addiction in a healthy way for my coffee brand.Listeners will gain insights into understanding human psychology, creating engaging experiences beyond just transactions, and building a loyal community around shared passions. I get vulnerable, questioning how to truly connect with people on a deeper level that transcends just selling a product. It's a thought-provoking discussion on cracking the code of cultivating genuine human-to-human connections in today's digital age.For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this candid and wide-ranging episode, I take listeners behind the scenes of my journey into video/audio content creation. I share insights about finding my creative voice, learning the technical aspects like audio/video editing and thumbnails, and even philosophical thoughts on networking and career development.I draw an insightful parallel between my newfound appreciation for the versatility of ribeye steak and Brazilian coffee beans. Just as ribeye can work across different dishes from sandwiches to rice bowls, Brazilian coffee is an extremely versatile bean that shines across brewing methods like pour over, espresso, and cold brew. Its crowd-pleasing nature makes it a great utility player.Listeners will gain a refreshing look at the trials and tribulations of building a content creation business from the ground up. My relatable stories about exploring new equipment, formats, and editing workflows provide an authentic glimpse into the life of a creative entrepreneur....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this candid episode, I reflect on feeling burnt out lately but am committed to getting back into a consistent podcasting rhythm. I discuss current happenings like testing different coffee roasts, YouTube channel growth, and the challenges of video editing.The main topic explores how I view my previous failures in photography - both as a passion and a business endeavor. Despite not achieving certain goals, I express gratitude for the creative perspective and life lessons that photography provided. I realize that even perceived failures shape who we are and how we express ourselves. I aim to carry that same authentic spirit into my current coffee ventures and connecting with others.Listeners can expect a refreshingly honest introspection into embracing failures as step towards growth. The episode provides an insightful pep talk about not being defined by setbacks, but using them as fuel to stay genuine in pursuing your passions.For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this wide-ranging podcast episode, I cover a variety of topics, from my daily routine to experimenting with coffee brewing methods. I discuss the behind-the-scenes process of producing my podcast, including tasks like noise reduction, transcription, and creating supplementary content. I also share my thoughts on the balance between planning and spontaneity when it comes to podcast episodes, noting that I enjoy the freedom to simply "spit" and talk about whatever is on my mind.Additionally, I touch on my ongoing journey with YouTube content creation, including plans for a new video focused on the French press coffee method. I ponder the best way to share information, weighing whether to cover certain topics exclusively on YouTube or repurpose the content for the audio podcast as well. Throughout the episode, my passion for coffee, creative expression, and connecting with my audience shines through...For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this episode, I navigate a range of topics, from navigating issues with Amazon, to discussing my journey as a content creator and business owner. I delve into my experiences with podcasting, video production, and the art of self-improvement, emphasizing the importance of constant practice and learning.Listeners can expect to gain insights into my multifaceted life, including my passion for coffee, photography, and personal growth. Through honest reflections and transparent discussions, I share my unique perspective on finding meaning, tackling challenges, and embracing the journey of self-discovery. Whether you're an aspiring content creator, a coffee enthusiast, or simply someone seeking inspiration, this episode offers a compelling and relatable listen...For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this episode, I reflect on my journey of experimenting with different cooking techniques and flavor combinations using ribeye steak. I describe how I purchased a large quantity of ribeye roast during the holiday season, portioned it out, and then set out to explore various ways of preparing the meat - from classic steak preparations to more creative applications like Philly cheesesteak-style sandwiches.I emphasize the importance of pushing beyond boredom and complacency, not just in the kitchen, but in all areas of life. I draw parallels between this "ribeye challenge" and my ongoing exploration of specialty coffee, noting that truly understanding a craft often requires stepping outside of one's comfort zone and trying new approaches. Listeners will come away with insights on the value of creativity, experimentation, and a willingness to evolve in order to grow both personally and professionally...For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this thought-provoking podcast, I delve into the nature of recipes and how they can lead to a multitude of successful outcomes. Drawing insights from personal experiences with cooking brisket, brewing coffee, and crafting vegetable mashes, the discussion highlights how recipes are not rigid formulas, but rather flexible guides that allow for adaptation and experimentation.I emphasize the importance of understanding the underlying intent and desired outcome when approaching a recipe, rather than rigidly following the steps. This perspective leads to a poignant realization - that my own coffee brewing techniques may have been inadvertently limiting the expression of sweetness in a particular Colombian coffee. Through self-reflection and a willingness to challenge routine practices, I discover an opportunity for growth and a deeper appreciation for the nuances of recipe development.By listening to this podcast, the audience will gain valuable insights into the creative...For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textThis podcast episode features an engaging discussion between two coffee enthusiasts, exploring their shared passion for brewing exceptional coffee. I, known as Oakes, delve into my journey of building a podcast focused on coffee, including my experiences interviewing guests and experimenting with different brewing methods.Listeners will gain insights into the nuances of brewing styles, as I and the guest exchange tips and techniques for achieving the perfect cup. The conversation covers topics such as the importance of grind settings, the role of timing and temperature in brewing, and the exploration of different coffee origins, including a deep dive into my recent experiences with Kenyan and Brazilian coffees. By the end of the episode, listeners will have a better understanding of the art and science behind crafting a delightful coffee experience.For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this engaging podcast episode, I share an intimate look into my daily life and journey as a coffee roaster and content creator. From discussing my morning routine and the enjoyment I find in the creative process of making YouTube videos, to reflecting on the importance of savoring the journey rather than solely focusing on the destination, I offer a candid and relatable perspective.Listeners will gain insight into my thoughtful approach to my business and personal growth, as I navigate challenges like setting up my audio/video setup and dealing with the frustrations of the Amazon platform. Throughout the episode, I emphasize the joy I find in the creative process and connecting with my community, providing an inspiring model for turning one's passions into a fulfilling career. This podcast offers a unique window into the life of an entrepreneur striving to share my love of specialty coffee with the world.What listeners will learn: Listeners will gain insight into my...For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this thought-provoking episode, I take listeners on an insightful ramble, exploring various aspects of my creative journey. With a candid and relatable demeanor, I delve into the challenges and triumphs of building an audience, finding consistency, and honing my craft.The first paragraph offers a glimpse into my introspective mindset as I navigate the ever-evolving landscape of content creation. From YouTube analytics to the art of storytelling, I share my pursuit of improving delivery, engaging hooks, and understanding audience resonance. My transparency about the trial-and-error process is both humbling and inspiring, reminding listeners that growth often lies in embracing imperfections.In the second paragraph, I reflect on the virtues of objectivity and self-analysis. I underscore the importance of stepping back from one's work, embracing feedback judiciously, and continuously striving for improvement. My musings on trust, consistency, and pushing past comfort....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this introspective episode, I explore my complex relationship with soups and cold brew coffee. I draw fascinating parallels between these culinary experiences and different coffee brewing methods like pour overs, immersion, and espresso.The first paragraph provides an overview: I delve into why I find soups and cold brew underwhelming - it strips away the vibrant essence and personality I crave from ingredients. This leads to an engaging discussion contrasting the concentrated intensity of espresso with the more hollow nature of cold brew. I posit that techniques like pour overs best capture a coffee's true character.The second paragraph sets up what listeners can expect to learn: Buckle up for a thought-provoking ride as I resolve to experiment with making both a soup and sauce today. My aim? To maintain and enhance the ingredients' fundamental flavors rather than obscuring them. This pursuit unlocks broader insights about understanding my likes, dislikes, and how to bring...For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this episode, I dive deep into the world of coffee brewing and roasting. I tackle the common belief that storytelling in content creation is overrated, instead focusing on delivering value to the audience. Through a vivid descriptive passage, I immerse listeners in the anticipation and letdown of receiving an underwhelming batch from a beloved coffee roaster.The core lesson revolves around troubleshooting and making the best of a subpar situation. I provide insights on adjusting brewing methods, identifying roast defects, and assessing whether to provide feedback or find a new roaster. Listeners will learn tips and tricks to salvage an unexpectedly poor coffee and walk away with renewed confidence in their brewing knowledge and skills. This episode equips coffee enthusiasts with a mindset of taking control when things don't go as planned.For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this episode, I dive deep into several relatable everyday experiences. First, I analyze a coffee roast that didn't turn out as expected, detailing the various roast levels tried and the brewing methods used to try salvaging the coffee's flavor. This provides insights into a roaster's thought process for experimentation and continuous improvement.I also share personal stories like firing my dentist over poor communication regarding a bill, as well as voicing frustration about changes to a magnesium supplement drink I enjoy. These anecdotes highlight the importance I place on being treated fairly as a consumer and having products maintain their original essence after updates. Finally, I ponder identifying my target market as likely being women, especially mothers, based on observations of their daily need for coffee.For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this casual, conversational episode, I engage in a freeform discussion touching on various coffee-related topics. I share details about an accidental "pre-sale" experience where I offered free coffee and received orders before roasting, highlighting the efficiency of that model. I also explore the idea of relinquishing control over how people ultimately brew their coffee, accepting that variables like individual preferences and circumstances are out of my hands as the roaster.I contemplate the role of water quality in brewing, sharing an experiment using third wave water that seemed to enhance perceived sweetness. Throughout, I adopt a relaxed, introspective tone, allowing thoughts to meander from technical considerations to deeper ruminations on honesty, managing expectations, and focusing my efforts on what I can control in the coffee journey. Listeners can expect an insightful dive into the philosophy and human elements behind my craft coffee roasting.For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textI. In this candid and conversational podcast episode, I take listeners behind-the-scenes into my life as an entrepreneur in the coffee industry. With a refreshingly authentic tone, I share insights into running an e-commerce coffee business, navigating the creative process of content creation, and the joys and challenges of pursuing one's passions.Through personal anecdotes and musings, listeners get a glimpse into my morning routine and how savoring a good cup of coffee provides a grounding moment amidst the hectic pace of life. The episode delves into my reflections on a specific coffee offering, the Honduras brew, exploring its unique flavor profile in a descriptive, sensory-rich manner.....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this episode, I take an in-depth look at a Mexican organic coffee. You'll learn what flavors and characteristics to expect from this particular coffee when brewed using different methods and drink preparations.I start by brewing the coffee using a V60 pour over at a 1:16.5 ratio, which is slightly weaker than my usual 1:15 brewing ratio. I taste the coffee black first to get a baseline of the flavors before adding cream. With the black coffee, I pick up a classic coffee flavor up front followed by pronounced lemon-like acidity in the aftertaste. There are also notes of apple-like sweetness that balance out the acidity somewhat.When tasted with added cream and sugar, the coffee takes on a more mellowed, approachable profile that I think most coffee drinkers would enjoy. The acidity is tamed, allowing the chocolate notes to come through more. I discuss how replicating typical at-home brewing and drinking methods is important for judging a coffee's mass appeal...For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this episode, I discuss the importance of editing and simplifying different aspects of my coffee business. I explain how I am in the process of editing my product offerings by removing items that don't sell well or don't align with my vision. I believe that by simplifying my product line, website design, and overall operations, it will be easier for customers to understand and engage with my business.I also share my approach to creating new content like videos and recipes. I emphasize the value of taking time to thoughtfully consider ideas and being open to new perspectives. At the same time, I acknowledge the challenges of consistently delivering high-quality content. Overall, listeners can expect insights into streamlining a coffee business through editing and simplification, as well as tips for content creation and staying focused on continuous improvement.For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this candid and conversational podcast episode, I provide an insightful look into my approach to podcasting, coffee roasting, and marketing strategies. I discuss the therapeutic nature of podcasting, embracing a more relaxed, rambling style akin to Bill Burr. The primary focus, however, is on the concept of providing coffee samples to potential customers.I delve into my evolving perspective on samples, initially dismissing them as unnecessary for a familiar product like coffee. However, I come to realize samples offer a means to showcase my unique roasting approach and flavors. Giving out samples becomes a strategic marketing tool and a way to gather genuine feedback to refine my craft. Listeners can expect to gain valuable insights into my thought process, my journey with coffee roasting experimentation, and my innovative ideas for integrating samples into building a successful digital coffee brand....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this episode, I dive into a thought-provoking discussion about the Coffee Tasters Flavor Wheel, a tool used by coffee professionals to describe the various flavors present in coffee. I acknowledge the complexity of the flavor wheel, which lists an extensive array of descriptors ranging from fruity and floral to nutty and chocolatey. However, I argue that many of these descriptors can be overly specific or even unappetizing, failing to resonate with the average consumer's experience.I suggest a more simplified approach, categorizing coffees into two main profiles: fruity and chocolatey/nutty. I emphasize the importance of understanding the intended use of a particular coffee, whether for espresso, milk-based drinks, or straight brews, and tailoring the roast accordingly. Rather than dictating specific flavor notes, I believe in providing a general framework while encouraging listeners to explore and discover their own interpretations and inspirations within each coffee....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this episode, I discuss the similarities between tasting blueberries and coffee. I eat a batch of blueberries, analyzing their sweetness versus tartness and how that ratio impacts my enjoyment. I explain that I prefer blueberries and coffees with more sweetness than acidity - around a 60/40 or 70/30 sweet/tart balance. However, the specific blueberries I'm eating lean too far towards pure sweetness at around 90/10. This leads me to explore how subjective tasting experiences can be, even for something as simple as blueberries. I posit that being vague when describing tasting notes allows the listener to have their own personal journey rather than chasing someone else's specific tasting experience. By the end, I aim to give the listener a framework for approaching tasting experiences openly.Listeners can expect to learn about the host's preferences when it comes to the sweet/tart balance in blueberries and coffee. More broadly, they'll gain insights into how subjective tasting....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this candid and reflective podcast episode, I share my thoughts on various aspects of my entrepreneurial journey. I delve into the challenges of finding a unique selling proposition for my coffee business amidst stiff competition, especially on platforms like Amazon. I also discuss my approach to podcasting, viewing it as a therapeutic outlet for self-expression and documenting my experiences.One key takeaway for listeners is my realization that my coffee journey encompasses two distinct paths: one focused on finding crowd-pleasing, profitable offerings, and the other driven by my personal quest for exciting and authentic flavors. I plan to explore both avenues, roasting potential crowd-pleasers like Peruvian and Mexican coffees while continuing my search for coffees that ignite my passion. Throughout the episode, my vulnerability and willingness to confront my doubts and evolving perspectives provide an engaging look into the mindset of an entrepreneur navigating the ups and...For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this episode, I share insights on finding the right focus and direction for my coffee business. As an entrepreneur, juggling multiple variables like Amazon, YouTube, podcasting, and writing can be overwhelming, especially when working solo. However, these platforms also provide opportunities for self-reflection and realizing what truly matters.I discuss the importance of listening to customer feedback and giving people what they want, even if it means prioritizing crowd-pleasing coffee origins over my personal favorites. The goal is to streamline operations, eliminate distractions, and concentrate on what resonates with the market. This could mean focusing on fresh, approachable origins like Peru, Mexico and Brazil to start.Listeners will learn strategies for gaining clarity amidst the challenges of building a business. I open up about my thought process for distilling the noise into an effective plan optimized for success on platforms....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this podcast episode, I discuss my thoughts on the declining quality of specialty coffee over time. I use a recent experience with an expensive Kenyan coffee that failed to meet my expectations as an example. Despite this coffee going through an elaborate double-wash fermentation process, the flavor profile was underwhelming and one-dimensional.I explain my perspective as a coffee enthusiast who has tasted truly amazing coffees in the past, coffees that were fantastic when roasted light, medium, or dark. In contrast, many current high-end coffees require very specific preparations to taste good. I speculate that the proliferation of complex processing methods nowadays may be an attempt to compensate for declining bean quality. While innovations can make an average coffee taste better, truly great coffee should taste great when simply washed and roasted. My hope is that by being transparent about my experience, I can have an authentic discussion about the state of specialty coffee.For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this episode, I provide an update on creating Amazon product listings for whole bean and ground coffee products. I discuss the challenges of getting brand registry approval and adding variations to the listings. I also share that I am working on YouTube videos educating people on how to select and understand different coffee flavors. I want to help consumers feel less intimidated by niche coffee terminology.Later in the episode, I candidly share lessons learned from an exclusive partnership opportunity that did not pan out as expected. I realized the importance of ensuring that a partnership aligns with my core business goals and earning exclusivity rather than it being freely given. I reflect on how this experience provided insights into business psychology and building win-win relationships. Listeners will learn from my transparency about building a coffee business.For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this podcast episode, I discuss my journey with my coffee business Everyday Beans. I share how I am preparing to launch on Amazon, including optimizing for SEO and building out a content strategy with podcasts, YouTube videos, and more to share insights into coffee and connect with customers. While selling on Amazon brings challenges like competing on price, I see it as an opportunity to reach the masses and give my business idea one good final attempt.I reflect on how this venture is pushing me to grow in new ways. My goal is to provide an experience beyond just selling coffee - to share my passion for the process and help listeners discover coffee in their own lives. This episode provides an inside look at my ambitious plans to build Everyday Beans into a 360 degree brand, engage customers on multiple platforms, and keep improving my skills along the way. Tune in to join me on this business journey....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this episode, I share updates on my coffee roasting, YouTube channel, and selling products on Amazon. I discuss my process for roasting Kenyan coffee in different ways to experiment with taste, including a very light roast at 95 on the scale. I also open up about feeling a bit overwhelmed with YouTube and wanting to improve my content by doing more overhead shots of the coffee making process.On the Amazon front, I share that my Everyday Beans coffee has finally been cleared to sell in the Food and Gourmet category. I plan to focus on getting my Brazilian coffee, the best seller, up on Amazon this month while I figure out the logistics.I also give listeners a peek behind the scenes of my home studio setup. I talk through my plans to arrange lighting and camera angles in the small space. The goal is to maximize the studio while eliminating tripods and unnecessary....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this candid podcast episode, I provide an introspective look into my week, sharing updates on my coffee roasting endeavors and ecommerce business journey. I discuss experimenting with different roast profiles for a Kenyan coffee, troubleshooting equipment like audio mixers and cameras, and optimizing my home office setup.I also read two drafts of a video hook I wrote, demonstrating my process for crafting compelling stories and finding my unique YouTube voice. I talk through refining the narrative, pacing, and descriptive details to draw listeners into the quest to rediscover the flavors of Kenyan coffee.Listeners will get a glimpse into my creative process, pick up tips on coffee roasting and video production, and learn how I maintain motivation on an entrepreneurial journey filled with ups and downs. The episode is an open conversation on chasing dreams authentically....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this episode, I discuss my latest Amazon product listings and buying fresh coffee for upcoming roasting batches. I explain why cheaper, crowd-pleasing coffees that taste good across roast levels are important for debuting my roasting. I also share updates on purchasing studio lighting and audio equipment, finding the right balance between quality and cost effectiveness. Getting quality audio and video gear doesn’t have to break the bank. I reflect on how using what you have allows you to better understand what you really need down the road.I also debate the convenience of Keurig coffee pods versus specialty coffee. While I don’t want to compromise on taste, I’m opening up to meeting people where they are instead of convincing them of my ways. My goal is to give people the opportunity to explore great tasting coffee, not force my expertise on them. I’m learning that the joy of coffee is facilitating whatever experience works for each person. In the end, it’s not just about the...For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this episode, I discuss my misanthropic tendencies and how coffee gives me an opportunity to connect with people. As an introvert who enjoys solitary hobbies, I admit I'm not always comfortable around others. However, coffee can bring people together and helps create a sense of community. I share how sitting down for coffee helps me learn about others in an authentic way without pretense. My favorite part of coffee is the conversations and connections it facilitates. Listeners will gain insight into how coffee can be a bridge between people despite differences.I also provide updates on my Amazon product listings, YouTube channel progress, and gearing up my studio. Reflecting on a business's changing product formulas leads me to examine the balance of sweetness versus acidity in coffee and the importance of giving feedback to companies. I recount my frustration with a magnesium supplement that has gradually become cloyingly sweet. Just as coffee needs the right blend of flavors...For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this episode, I reflect on putting together my latest YouTube video, which featured making an Irish cream coffee drink. I share how mixing coffee, sugar, cream, and alcohol together resulted in an amazing and divine grown-up drink. I discuss how going outside my coffee purist comfort zone and exploring mixed coffee drinks has really expanded my perspective. The experience of making this fun cocktail has shown me that coffee can be so much more than just black coffee or coffee with creamer. I'm excited and open to continue trying new coffee drink recipes and putting my own spin on them. Listeners will learn how venturing beyond their usual coffee routine can unlock new delicious coffee experiences and bring a sense of calm enjoyment. Overall, this has been an eye-opening journey so far.In the rest of the episode, I provide some updates on Amazon product listings I'm working on, share insights from a recent guest interview podcast, and talk about my plan to start analyzing my....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this engaging episode, the host sits down with Troy, an old high school buddy and a loyal listener, to discuss the intricacies of coffee culture and its impact on daily life. They reminisce about their friendship, share military memories, and the surprising origins of Troy's coffee habit. The conversation meanders through the simplicity of coffee enjoyment, contrasting purist attitudes with the down-to-earth perspective of the everyday drinker. Listeners will get a candid look at how coffee intertwines with broader themes of convenience, consumerism, and the unspoken rules of coffee snobbery. By tuning in, you'll learn not just about the host's coffee roasting adventures but also gain insight into how to approach life's complexities with a simple, straightforward attitude, much like enjoying a good cup of joe. This episode is a blend of humor, nostalgia, and life lessons, perfect for those who appreciate a deep dive into the world of coffee and beyond, all while keeping it real...For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this laidback Sunday podcast, the host shares what he has going on this week - including an upcoming interview with a friend where they'll be discussing life and coffee over some dark roast Kenyan beans. He talks about slowly getting the hang of producing YouTube videos, and how he has an idea for an "epic" video where he'll make Irish coffee on camera. The host emphasizes that even with educational materials and systems, you eventually have to figure out video creation in a way that makes sense for you personally. He sees it as a rewarding creative process. The episode concludes with the host needing to walk his lively new dog before the interview and other tasks for the day.Listeners will get an inside look at the host's entrepreneurial endeavors and creative process when it comes to business and content creation. The laidback discussion provides inspiration to persevere through the learning curves and find a style that works for you when bringing your ideas to life.....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this podcast episode, the host provides an introspective look at selling coffee and the challenges that come with getting people to try new things. He notes how we all have our routines and rituals that make us comfortable, which can make it difficult to sell someone on a new coffee origin or roast profile. The host reflects on his own Kenyan coffee that he's struggling to get excited about, realizing that even as the roaster, personal taste preferences come into play.Ultimately, the host emphasizes that while introducing customers to new coffees is important, keeping them happy with their usual order is the primary goal. He looks forward to continuing to learn more about the coffee business through outlets like his podcast, YouTube, and soon selling on Amazon. Listeners will gain insight into selling specialty coffee and the human psychology behind creature comforts and consumption habits....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this week's podcast episode, I share my thoughts on coffee drinks and exploring new ways to enjoy coffee. As someone who typically drinks coffee black, the world of specialty coffee drinks is unfamiliar territory. I discuss my intention to learn more about coffee cocktails and blended drinks, understand why people enjoy them, and determine how to pick the right coffee for each application. Through conversations with enthusiasts and my own experimentation with recipes, I'll uncover how to elevate coffee drinks by balancing acidity and flavors.Listeners will learn about my curiosity in coffee cocktails and desire to appreciation the nuances that delight coffee drink fans. I'm stepping outside my coffee comfort zone in hopes of better connecting with audiences who savor creative coffee concoctions. While coffee purists may not approve, expanding my coffee horizons can enhance my ability to recommend the perfect coffee for any drink recipe. I welcome you to join my coffee cocktail....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans

Send us a textIn this podcast episode, I discuss my experience with "smoky" tasting coffee and how it can occur during the roasting process. I explain that smoky coffee happens when the smoke doesn't properly vent out of the roaster, coating the beans and imbuing them with an unpleasant smoked flavor. I describe my recent experience roasting a dark Kenyan coffee that ended up with a pronounced smoky taste due to my roaster not being properly cleaned and maintained.Listeners will learn what causes smoky coffee, how dark roasts are more susceptible, and tips for avoiding it like increasing airflow in the roaster and keeping it clean. The takeaway is that many variables go into coffee roasting, so inconsistencies can happen even with an experienced roaster. I aim to consistently provide quality coffee, but urge customers to alert me to any smoky flavors so I can diagnose issues and prevent it next time. Tune in to hear my tips for identifying smoky coffee and mitigating the problem....For good tasty coffee, check us out at: everydaybeans.comFor tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans