Ep. 77 - Is your website doing enough to guide buyers at every step of their journey? In this episode, Alex Winter and Janet Mendez-Latouche dive into why most websites fall short and how to fix them. Learn how to optimize your site for awareness, consideration, and decision-making stages, boost conversions, and turn your website into your best 24/7 salesperson. Key takeaways: Guide buyers at every stage with content tailored to awareness, consideration, and decision-making. Prioritize buyer needs over flashy designs by focusing on clarity and usability. Ensure clear CTAs at every step to nurture and convert leads effectively. Continuously analyze user behavior to refine and improve your website.

Ep. 76 - Wondering if you’re wasting time on the wrong content? In this episode of Endless Customers, Alex Winter and Lindsey Auten break down the pros and cons of written and video content, showing you how to balance both for maximum impact. Discover when to use each, plus smart tips for repurposing content to save time and generate results. Key takeaways: Understanding When to Use Video vs. Written Content Building Trust by Choosing the Right Medium Repurposing Content for Maximum Efficiency Aligning Content Goals with Audience Preferences

Ep. 75 - Think launching your website is the final step? Think again. Your website should work as a living, breathing part of your sales team—not a “set it and forget it” project. Alex Winter and Vin Gaeta explain why ongoing updates, data-driven tweaks, and sales-focused content keep your site performing at its best. Key takeaways: Ongoing Optimization Is Essential for Success Sales-Focused Websites Drive Real Results A/B Testing Helps Tailor User Experience Collaborative Insights Strengthen Website Strategy

The Endless Customers Podcast has an exciting and important update: We will be switching formats to release one episode a week. New episodes will be released on Wednesdays from now on. Keep your eye out for a fresh new look to the channel, and we are making global updates to bring you an even better experience. Thanks for listening. :) 

Ep. 74 - Wondering how to boost your website’s effectiveness without doing a massive overhaul? In this episode, Alex Winter and Vin Gaeta reveal why self-selection tools—like pricing calculators and product match quizzes—are revolutionizing how businesses engage with today’s buyer. Discover how these tools qualify leads, build trust, and make your sales process easier than ever. Key takeaways: Meeting Buyer Needs with Touchless Experiences Quickly Qualifying Leads with Self-Service Tools Building Trust Through Transparent Pricing Guiding Prospects Through Every Buying Stage —————— Check out the full article here 👉 https://www.impactplus.com/blog/stop-selling-start-closing-win-more-business-with-self-selection-tools

Ep.73 - Are you afraid that mentioning your competition could drive customers away? In this episode, Alex Winter and Coach Brian Casey explain why many businesses feel this way—and why that fear is holding them back. Discover how being open about competitors can build trust with your audience and actually help your business grow. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-power-of-discussing-your-competitors-to-win-more-customers

Ep.72 - In this episode, IMPACT's Lead Client Advisor & Partner, Tom DiScipio, explains why budgeting is more than just numbers and how to turn it into a real investment in your company’s future. We dive into why businesses are shifting from outsourcing to building in-house teams, and how to allocate your budget effectively across people, training, marketing, and technology for maximum ROI. Whether you're planning for 2025 or looking to make smarter long-term investments, this episode will help you build a budget that delivers real results.   Key takeaways: Budgeting is More Than Numbers, It's A Mindset Outsourcing vs. In-House Content Creation Budget Breakdown for Maximum ROI  Long-Term Planning for 2025 and Beyond —————— Check out the full article here 👉 https://www.impactplus.com/blog/rethink-your-marketing-budget-is-your-strategy-driving-real-returns

Ep.71 - Are you stuck when it comes to growing your business and achieving your goals? In this episode, Lead Coach at IMPACT, Brian Casey, dives into a question on the minds of many business owners:  Should we take the DIY route, or should we hire a coach to get us "unstuck"? We'll be discussing the pros and cons of both approaches, key factors to consider when making this decision, and the hidden costs of hiring the wrong person. Whether you’re just starting out or looking to scale your business, this episode offers essential advice to help you make an informed decision.   Key takeaways: How to determine if your business is ready for a coach Why DIY can work, but only for the right businesses The importance of hiring the right content manager and setting them up for success How to know when it’s time to invest in a coach to achieve faster results —————— Check out the full article here 👉 https://www.impactplus.com/blog/is-your-business-stuck-the-high-stakes-decision-every-ceo-must-make  

The Endless Customers Podcast will be on a short break during the week of October 14-18th for IMPACT Live in Hartford, CT. We will be resuming the show the following week on Monday the 21st. Stay tuned for new episodes, topics, and more.   If you're curious about IMPACT Live and how it could help your business, check out this link: https://bit.ly/3Y4G3Ne

Ep.70 - In this episode of Endless Customers, Alex Winter talks with Will Smith, a HubSpot expert, about why every growing business needs a CRM. They dive into common misconceptions, the 80/20 rule, and how CRMs like HubSpot help companies stay organized, close deals faster, and achieve true growth. Tune in to learn how a CRM can take your business to the next level! —————— Check out the full article here 👉 https://www.impactplus.com/blog/why-your-business-needs-a-crm-to-unlock-business-growth —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.69 - Struggling to hire the right content manager? You’re not alone! In this episode, Alex Winter and Allison Riggs dive into the biggest mistakes businesses make when hiring for this crucial role. Learn why rushing the process could hurt your company, what traits to look for, and how to ensure you get it right the first time. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hiring-a-content-manager-heres-what-you-cant-afford-to-overlook —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep 68 - Think you need “better SEO?” Think again! In this episode, Alex Winter and Connor DeLaney unpack the common misconception that SEO alone will fix your lead generation problems. Learn why focusing on Conversion Rate Optimization (CRO) might be the smarter move for your business, and how optimizing your website can bring in higher-quality leads. —————— Check out the full article here 👉 https://www.impactplus.com/blog/struggling-with-seo-heres-the-real-reason-your-leads-arent-converting —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.67 - Why are leads getting so expensive, and what can businesses do about it? In this episode, Alex Winter talks with Connor Delaney about the rising cost of leads, how big players affect the market, and what smaller companies can do to stay competitive. If you’re looking for smarter strategies to win better leads, this is the episode for you! —————— Check out the full article here 👉 https://www.impactplus.com/blog/why-are-lead-costs-rising-how-to-stay-ahead-in-a-changing-market —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne  

Ep. 66 - Curious how AI can help your business grow faster? In this episode, Alex Winter chats with Chris Duprey, Principal Coach at IMPACT, about how AI is transforming companies. They break down real-world examples of AI in action, tackle common fears, and show how even small changes can make a big impact. —————— Check out the full article here 👉 https://www.impactplus.com/blog/stop-avoiding-ai-heres-how-it-can-enhance-your-business —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.65 - Are you curious about the biggest updates unveiled at INBOUND? Jess Palmeri unpacks all the exciting new features and updates from HubSpot’s Fall Spotlight. Discover HubSpot’s new AI tool “Breeze,” enhanced lead scoring, two-way SMS, and other game-changing features that make marketing, sales, and customer support smarter and simpler. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-simplify-your-transition-to-ai-hubspots-ai-tools-for-marketing-sales —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep. 64 - Curious how social media can actually make a difference for your business? In this episode, we chat with Robyn Nissim, a social media expert who drove Alo Yoga’s organic social revenue to $17 million per month. Robyn shares her strategies for getting leadership buy-in, crafting engaging content, and using social media as a powerful revenue-driving tool. —————— Check out the full article here 👉 https://www.impactplus.com/blog/from-zero-to-17-million-how-social-media-drives-revenue-and-business-growth —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.63 - Struggling to get your sales team to adopt new sales initiatives? In this episode, Alex Winter and Chris Duprey reveal how leaders can overcome resistance, use content effectively, and get teams on board with one-to-one videos. This episode is for business leaders seeking better team buy-in and faster deal closures through Assignment Selling! —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-get-better-quality-leads-assignment-selling —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep. 62 - Are you struggling to align your team on key business initiatives? In this episode, Alex Winter and Chris Duprey discuss how alignment days can transform your organization, improve efficiency, and create lasting growth. Learn how to get everyone on board and keep momentum going with accountability and strategic planning. —————— Check out the full article here 👉 https://www.impactplus.com/blog/facing-business-growth-challenges-heres-the-first-step-you-might-be-missing —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep. 61 - Do you have a home services business and experience an “off-season,” with weather, buyer habits, or anything else? Marcus Sheridan talks through what businesses can do to combat this time of lower revenue, and continue driving endless customers and building trust with buyers. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-navigate-the-off-season-and-drive-consistent-growth —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne  

Ep.60 - Wondering why your business isn’t getting the online attention it deserves? Mary Brown, IMPACT’s Lead Web Strategist dives into the SEO landscape and what you need to know to get more visibility online. Whether you’re considering hiring an agency or tackling search engine optimization in-house, you’ll learn the key strategies to help your business stand out. —————— Check out the full article here 👉 https://www.impactplus.com/blog/search-engine-optimization-how-to-stay-on-top-in-the-age-of-ai —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.59 - Is your paid advertising falling flat? Discover why shouting into the void isn’t working and learn how to shift your mindset for success. Join us as we explain the fundamentals of paid ads with expert Tanner Holman, exploring customer-centric strategies, platform selection, and measuring what truly matters. Stop wasting money and start building relationships that drive results! —————— Check out the full article here 👉 https://www.impactplus.com/blog/struggling-with-paid-ads-heres-why-your-strategy-isnt-working —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.58 - Want to know the secrets to a high-converting website? IMPACT’s web expert, Mary Brown, reveals four essential elements every business website needs. Learn how to build trust, qualify leads, and boost conversions with transparent pricing, a robust learning center, clear fit criteria, and compelling CTAs. Discover why these strategies are crucial for online success and growth for your business. —————— Check out the full article here 👉 https://www.impactplus.com/blog/four-essential-elements-of-a-high-converting-website —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.57 - Discover how to master your mind and drive business growth in the AI age with digital anthropologist James Robert Lay. He talks about the 4 steps of human transformation, the 90-Day Growth Method, and digital stoicism. In this episode, you'll learn secrets to overcome fear, build resilience, and lead effectively. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-master-your-mind-for-business-growth-in-the-age-of-ai —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.56 - As world events impact buyer behavior, IMPACT's Mandy York shares how businesses can educate and connect authentically. Discover strategies for tailoring content to evolving demographics, building trust, and meeting customers' real needs - without getting mired in sensitive topics. Learn to be a responsive, trusted partner. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-businesses-can-educate-and-connect-with-buyers-through-world-events —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.55 - Discover how Brian Casey, one of IMPACT’s coaches, revolutionized his LinkedIn presence in just one hour using AI. Learn the secrets of creating engaging video content without being a tech expert, and why having content is important for your professional life. We walk through the AI video tool, OpusClip, and how it might be able to help you and your business. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-maximize-your-social-media-presence-with-ai —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.54 - Unlock the secret to actually getting form submissions with landing page videos! IMPACT's Lindsey Auten reveals how this simple tool can build trust, overcome user hesitation, and boost conversions. Learn best practices, real-world examples, and insider tips to create compelling videos that turn visitors into leads. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-boost-conversions-and-build-trust-with-landing-page-videos —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.53 - Does your website give visitors what they ACTUALLY need? Discover how a Learning Center can transform your site into an educational hub that guides potential clients through the buyer’s journey. Learn the key components, implementation strategies, and real-world benefits of this powerful tool for boosting engagement, qualifying leads, and establishing your business as an industry authority. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-learning-center-your-websites-key-to-more-qualified-leads —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.52 - Learn how to use AI correctly in your business with expert insights from Ashley Gross. Learn about affordable AI tools, productivity hacks, and strategies for introducing AI to your team. Perfect for business owners looking to boost efficiency and revenue. Get practical tips on building your AI tech stack, overcoming common challenges, and staying ahead of the curve. —————— Check out the full article here 👉 https://www.impactplus.com/blog/putting-ai-to-work-in-your-business —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.51 - Struggling to grow your business but not sure where to start? In this episode, Connor DeLaney reveals how to uncover the real challenges holding you back. Are you chasing leads when you should be fixing processes? Is your ‘revenue problem’ actually a strategy issue? Discover how to bridge the gap between where you are and where you want to be. Let’s transform your solid business into an industry leader! —————— Check out the full article here 👉 https://www.impactplus.com/blog/what-you-should-actually-measure-to-have-better-closing-rates —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.50 - Learn the true meaning of content marketing with IMPACT's John Becker as he reveals why a content manager is the problem-solver your business needs. Learn why in-house content creation can be much more effective than outsourcing, how to find the perfect fit for your team, and why education is the future of marketing. Discover how this role can transform your brand voice, boost your online presence, and drive real results. Understand the full scope of a content manager's impact, from articles to web content to social posts. Ready to truly improve your marketing approach? This episode is your starting point to authentic, brand-aligned content that resonates with your audience and drives growth. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-content-manager-the-underrated-solution-for-marketing-success —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.49 - In this episode, Alex Winter and Allison Riggs reveal how to set effective KPIs, move beyond vanity metrics, and drive cultural change. Learn real-world success stories and practical steps to implement KPIs at every level of your organization. Ready to take your $5M+ business to new heights? This episode is your guide to measurable success! —————— Check out the full article here 👉  https://www.impactplus.com/blog/how-to-achieve-your-business-goals-with-the-right-kpis —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.48 - Are you struggling with your marketing agency? Marcus Sheridan and Alex Winter uncover warning signs of restrictive partnerships in this episode. Learn key strategies to regain control of your content, website, and tools like HubSpot. Marcus shares tips for business owners to ensure their agency truly works for them—not just locking them out. Discover how to empower yourself, take ownership of your marketing efforts, and identify when to part ways with an uncooperative agency. Business leaders, this one's for you. —————— Check out the full article here 👉 https://www.impactplus.com/blog/fire-your-agency-stop-paying-and-start-investing-in-your-marketing —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Explore the future of search with Marcus Sheridan as he delves into whether AI technologies like OpenAI's ChatGPT can replace traditional search engines like Google. Marcus, a pioneer in marketing innovation, challenges businesses to adapt rapidly to evolving technologies rather than relying solely on Google for visibility. He dispels myths about his 'They Ask, You Answer' methodology, clarifying it's not just about blogging but understanding and responding to how buyer behaviors have changed. Discover actionable strategies to excel in AI-driven search landscapes, including leveraging platforms like YouTube Shorts for immediate impact. Marcus encourages embracing change with hope and enthusiasm, ensuring your business remains at the forefront of digital marketing evolution. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-get-found-in-the-post-seo-apocalypse —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep. 46 - Struggling to stand out in your industry? Marcus Sheridan explains how to disrupt your market and become a thought leader by sharing content others shy away from. Discover the importance of addressing industry taboos and how transparency can set you apart. Hear how rule breakers became industry leaders by daring to innovate, and learn the power of putting customer needs first to attract opportunities and redefine standards. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-create-industry-disrupting-content-that-will-turn-heads-endless-customers-podcast

Ep.45 - Not getting the leads you want? Marcus Sheridan joins the show to talk about how to get not only more leads but the right leads. Learn about the benefits of self-selection tools, paid campaigns, and the importance of clear messaging. Learn how evolving your marketing mix and embracing new tools can keep you competitive in challenging times. —————— Check out the full article here 👉 https://www.impactplus.com/blog/attract-better-leads-what-youre-doing-wrong-and-how-to-fix-it

Hey Endless Customers family, the show will be taking a break over the next two weeks to enjoy America’s birthday, the 4th of July! Cheers to freedom, family and friends… and hot dogs and hamburgers and fireworks, and hopefully some sun too. We'll be back on Monday, July 15th, with new episodes and a special guest! So, kick back, relax, and have a fantastic holiday!  See you in two weeks on Monday, July 15th.

Ep.44 - In this episode, we delve into the inspiring journey of Mazzella Companies and how they rose to become an industry leader. Mike Minissale, Director of Marketing, and Mike Close, Corporate Marketing & Communications Manager, share their remarkable experience of integrating the "They Ask, You Answer" framework into their 70-year-old organization. If you're looking to drive significant growth and cultivate a culture of excellence in your industry, this episode is a must-listen. Mazzella Companies employs over 1,100 team members across 45+ locations in North America. Learn more about Mazzella Companies HERE. —————— Check out the full article here 👉 https://www.impactplus.com/blog/success-with-endless-customers-the-massive-growth-story-of-mazzella-companies

Ep.43 - Austin Mock, a talented video producer and content creator at IMPACT, joins the show to share his professional insights on AI video tools. Whether you're a seasoned video professional or just starting out, this episode offers valuable perspectives on the practical use of AI in video production, helping you navigate the challenges and seize the opportunities presented by these emerging technologies. —————— Check out the full article here 👉https://www.impactplus.com/learning-center?pageNumber=0&sortType=published_date&sortOrder=desc&resource_type=7

Ep.42 - In this episode of Endless Customers CEO & Founder Bob Ruffolo shares Impact’s strategic shift toward becoming an AI-first company. Fostering a culture of experimentation and innovation is critical for your employees to understand. As AI continues to evolve, businesses that embrace this mindset will undoubtedly be better positioned to thrive.  —————— Check out the full article here 👉 https://www.impactplus.com/blog/ai-for-your-business

Ep.41 - Join Brian Casey, Head Coach from IMPACT, to learn why discipline and accountability matter more than quick wins, and how starting simple with tools like smartphone videos can boost your sales. Plus, discover the benefits of 90-day planning cycles for achieving long-term goals. Want growth in your business? This one’s for you. —————— Check out the full article here 👉 https://www.impactplus.com/blog/why-accountability-and-discipline-are-a-game-changer-for-business-growth

Ep. 40 - Explore the major CRM contenders, HubSpot vs. Salesforce, in this episode of Endless Customers. Will Smith, a HubSpot trainer at IMPACT, breaks down what each platform does well, and what each one could do better. Which one is right for your business? Listen and find out! —————— Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-vs-salesforce-which-one-is-right-for-you

Ep. 39- In this episode, Alex chats with Jason Azocar, CEO of HubSearch, about the crucial role of finding the right HubSpot experts. Jason explains how HubSearch specializes in connecting businesses with vetted HubSpot administrators so business owners can be confident with their new hires. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hire-top-tier-talent-with-hubsearch

Ep. 38 - Explore the impact of Google’s new AI Overview feature and it's effects on SEO in this episode of Endless Customers. Mandy York, IMPACT's content and video expert, joins Alex Winter to discuss how businesses can adapt to these radical changes. Mandy reviews the good, the bad, and the ugly to ensure you have all the info you need to make an informed decision for your business.  —————— Check out the full article here 👉 https://www.impactplus.com/blog/googles-ai-overview

Ep.37 - In this episode of Endless Customers, Chris Duprey, talks about how mutual understanding and collaboration are important for the growth of your business. Learn a few practical exercises that your sales and marketing teams can each do to lead to significant improvements in close rates. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-sales-perspective-sales-vs-marketing

Ep.36 - Explore how to overcome the common disconnect between marketing and sales in this episode of Endless Customers. IMPACT Head Coach, Allison Riggs, discusses practical strategies for aligning these teams to create better content and drive business growth. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-marketing-perspective-marketing-vs-sales

Ep.35 - Cary Weston joins Endless Customers to discuss leveraging AI in marketing and sales. Cary, a They Ask, You Answer Certified Coach, shares insights from his coaching and his podcast, ‘The ChatGPT Experiment,’ revealing how AI can be a powerful tool for solving problems and enhancing customer interactions. —————— Check out the full article here 👉 https://www.impactplus.com/blog/future-of-ai-with-cary-weston

Ep.34 - Join Alex Winter and Mary Brown on Endless Customers as they explore the StoryBrand framework’s power to transform business websites. Learn how to use storytelling to make your message clear and engaging, and give your users a better website experience. —————— Check out the full article here 👉 https://www.impactplus.com/blog/using-storybrand-to-optimize-website

Join Chris Duprey in exploring how AI can transform the way you sell. Discover tools for real-time feedback on your presentation skills and personalized follow-ups to refine communication and get results. Learn how AI enhances, not replaces, human interaction in sales. —————— Check out the full article here 👉 https://www.impactplus.com/blog/using-ai-to-increase-sales