Jump into the world of pay-per-click advertising with PPC expert Phil Byrne as he unravels the complexities of Google Ads, e-commerce strategies, and the power of data analytics. Whether you're a startup or an established brand, get ready for a wealth of actionable insights.This is a must-listen for anyone looking to sharpen their PPC skills in the dynamic world of e-commerce.Key Takeaways:1. E-commerce PPC Strategies: Phil Byrne highlights the importance of Google Shopping and remarketing in e-commerce, emphasising the use of YouTube and Meta for effective lead generation. He shares insights on adapting PPC strategies for digital products, focusing on search-driven campaigns and utilising educational content to solve consumer problems.2. Tailored Advice for Different Business Stages: For startups, Phil suggests starting with standard shopping or search campaigns and considering agency assistance as sales grow. He advises established brands to focus on differentiating their products, especially on competitive platforms like Amazon, highlighting the need for a unique approach in each business phase.3. The Power of Data in PPC: Emphasising the significance of understanding data and analytics, Phil recommends acquiring Google Ads and Google Analytics certifications. This knowledge is crucial for efficiently managing PPC campaigns and making informed decisions, reinforcing the idea that data is a key player in the success of any PPC strategy.ABOUT PHIL:Diving into the digital realm since '99 with a melody in his step, he pioneered one of the world's unique commission-based PPC agencies in 2008. This vintage digital aficionado has collaborated with top-notch entrepreneurs and propelled numerous projects to the skies. He's got a treasure trove of secrets and tales from his adventures to unveil!------------------------------------------------------------------------------------For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Step into the e-commerce growth with guest, Ian Hammersley and host, Matt Edmundson as they dissect the numbers that power successful online businesses. In this insightful episode they reveal the seven unexpected KPIs that could catapult your e-commerce store beyond the £10 million mark. Forget surface-level strategies; it's what lies beneath that counts. Tune in to master the art of scaling in the relentless digital marketplace, and turn your e-commerce venture into a towering success.Here's a snapshot of the key insights shared:The critical role of mathematics in e-commerce scalability, highlighting how margins, average order value, and lifetime customer value are vital indicators of a brand's potential to scale.The importance of knowing and monitoring unexpected yet logical Key Performance Indicators (KPIs) that can dramatically influence e-commerce growthThe vast potential of the American market, where even niche products like hosepipe ends can generate multimillion-dollar revenues, vastly outstripping similar markets in the UK.Ian and Matt Edmundson, share anecdotes about the unique challenges and opportunities in smaller markets like New Zealand, where lower competition can be both a blessing and a curse due to the limited consumer base.ABOUT IAN:Ian Hammersley is a standout entrepreneur, celebrated as a finalist for the Great British Entrepreneur Awards in 2014. With a knack for ecommerce, he enthralls global directors of mammoth online businesses through lively keynote speeches, while his bestselling book, 'Ultimate Guide To E-commerce Growth,' showcases his seasoned strategies. Beyond print, Ian co-hosts the buzzing Hammersley Brothers Ecommerce Podcast, sharing ecommerce gold with thousands worldwide every week.------------------------------------------------------------------------------------For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

🎯 Have you ever wondered why your online ads hit the mark sometimes and miss by miles at others? The answer lies in the volatile world of data targeting. Tune into our electrifying episode "Unpacking the Volatility of Data Targeting in Social Media and AdTech" and unravel the mystery. From new frontiers of data specificity to precision targeting of audiences smaller than a closet space, get ready for a wild ride through the heart of modern marketing!🎯 Key Insights:Strategic Marketing TouchdownsKickoff with host Matt Edmundson, who merges the strategy and spectacle of Kansas City Chiefs football with savvy e-commerce marketing tactics – all about finding and scoring with the right audience, both on the field and online.Specificity Inc. UncoveredDive into Specificity Inc.'s approach post-AI firm acquisition and the critical debate: Is the future of marketing AI-driven or will human intuition hold the field?Data Modeling vs. Platform DependenceSpotlight the shift from broad CPM models to data modeling precision, addressing the marketing industry’s overreliance on platforms and the need for a strategic return to analytics-driven insights.The Contextual Data GameExplore the power move of contextual data layering, as targeting requires more than a user's superficial interests—it’s about understanding the story behind the data.Analytics: The True Conversion PlayUnpack the pitfalls of big data infatuation leading to "sloppy audiences" and the crucial role of real-time analytics in driving conversions with laser-focused targeting strategies.Pickpocket PrecisionDiscover the innovative 'Pickpocket' tool, which targets potential customers with the precision of a 3-foot radius, showcasing the shift to hyper-targeted advertising.ABOUT JASON:Jason A. Wood, the digital marketing maestro who doesn't just think outside the box — he vaporizes it! As the trailblazing CEO of Specificity, Jason is reimagining the marketing game with jaw-dropping tech like 'Pickpocket.' From leading start-ups to winning awards, he's the guy who's turning heads and rewriting rulebooks.------------------------------------------------------------------------------------For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Are you ready to explore the world of online marketing and revolutionise your e-commerce game? Join us on this journey as we dive into 'How to Plan 12 Months of Online Marketing in 45 Minutes' with Fiona Allman-Treen from "FAT Promotions". Get ready to discover new strategies, surprising revelations, and expert insights that will take your online business to new heights. 🎯 Key Insights:It's the holiday season! Adapt and capitalise on relevant holidays.Be ahead of the game. Launch Valentine's promos in January, not February!Mother’s Day, Father’s Day, back-to-school, and more: these occasions boost your business.US sellers: Don’t miss Halloween, Thanksgiving, and Christmas from September to December.By syncing with the holiday spirit, we've slashed costs and attracted more shoppers.Remember to constantly measure conversion rates.Don't shy away from revisiting content.Avoiding old blog topics? Think again!Topics evolve; revisit and refresh them for today’s audience.ABOUT FIONA:Fiona Allman-Treen, the web wizard and growth guru, is the creative force behind the globally recognised Hastings-based agency, FAT Promotions Ltd. Famous for fusing strategic website design and software systems to fuel businesses and charities worldwide, she's a champion for young entrepreneurship. And when she's not crafting the internet, she's strumming the ukulele just for fun!------------------------------------------------------------------------------------For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Are you struggling to allocate your marketing budget effectively? Wondering how to maximise your return on investment? Join us on the "Mastering Marketing Spend: A Financial Perspective" episode of the eCommerce Podcast, where we dive deep into the world of ad budgets and uncover insights with Matt Putra to help you make informed decisions. Here’s a summary of the great stuff that we cover in this show:Matt Putra zeroes in on why vigilant monitoring and precision in measurement can make or break a business. Think you're on top of your financial data? Discover why it's non-negotiable for enduring success.A Cautionary Tale of a company's misadventure. They had the budget, but did they have the strategy? Discover the aftermath of overlooked optimisation and its impact on revenue.Ever thought about the art of communicating with marketing agencies? We unwrap the mystery of target contribution margins and introduce you to a vibrant colour-coded system. Green, yellow, or red - where does your agency stand?See the world of data through the lense of an e-commerce maestro! Perfection might be a myth, but is there beauty in imperfection? Learn how to harness 'imperfect' data to your advantage and discern the pulse of your business.From the importance of blended wires to the magic of target contribution margins, we navigate the lesser-known pathways of business metrics. Plus, get a fresh perspective on why adjusting your business sails monthly could be your ticket to the fast lane.There's e-commerce, and then there's experiencing e-commerce. Matt Putra spills the beans on why having a seasoned e-commerce guide is like striking gold in the digital marketplace.ABOUT MATT:Matt Putra, the CFO wizard behind scaling eCommerce brands from the UK to Canada and beyond! Whether it's boosting cash flow or cutting stress, he's your go-to. Plus, as a savvy eCommerce investor, he's got the magic touch to juggle risks and ramp up growth.------------------------------------------------------------------------------------For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Discover the five essential steps to a successful product launch with Dylan Lam, as he shares his expert insights on how to unleash the power of content marketing, connect the dots in product research, and utilise platforms like Kickstarter for maximum impact.

Are you struggling to connect with the elusive Gen Z audience on TikTok and Snapchat? Look no further!In this episode of our eCommerce Podcast, we delve deep into the world of Gen Z and uncover the insider tips and tricks to dominate these popular platforms. From unleashing your creativity without a film crew or high-end camera to understanding the power of short-form content and swipe culture, our expert guests share invaluable insights that will revolutionize your approach to social media marketing.

Are we witnessing the death of traditional email marketing? Dive in as Damon reveals how AI might be the game-changer we never knew we needed, especially in the fever pitch of Black Friday.

Are influencers becoming the new storefronts of our digital age? Dive into a conversation that explores how trust, personalization, and the rise of direct-to-consumer shopping are reshaping the very fabric of e-commerce. Discover how a world once dominated by brands is now bending to the authenticity of influencer recommendations. The future of online shopping is here, and it's more personal and dynamic than ever before.

Discover how you can master the ecommerce journey with Nahar Geva as he reveals his proven step-by-step formula to go from breaking even to financial independence in the world of online marketplaces! Don't miss out on these invaluable insights!

Are you stuck in the past with your website design, or ready to leap into the future? Discover the untapped strategies that could redefine online shopping, boost your leads, and bring an entirely new dimension to your customer experience.

Delve into a riveting discussion with Amelia Coomber, where the unexpected facets of e-commerce emerge, challenging our conventional thinking. Are you ready to uncover the secrets behind mastering the digital marketplace?

Venture into the future of eCommerce with AI, as we explore its transformative potential and philosophical implications.Max Sinclair opens up the conversation about the role of AI in eCommerce, the potential of AI-driven startups, and the philosophical aspects of AI. This episode takes you on a journey through a future where AI is an essential part of every eCommerce strategy.

Turn your best-selling products into compelling email campaigns that drive customer engagement and boost sales.Daniel Budai shares insightful strategies on effective email marketing, shedding light on the crucial role of best-selling products, SMS, and customer account emails. Discover why what sells online sells in your emails too.

Unveil the power of well-crafted marketing personas and discover how they can make or break your marketing strategy.Neil Hoyne introduces the concept of marketing personas, highlighting potential pitfalls and the essence of accurate attribution. Learn how to avoid sabotaging your own marketing efforts by understanding and correctly utilizing personas.

Diving deep into the world of eCommerce metrics, this episode reveals how the right numbers can shape your business success.Oliver Spark from Sweet Analytics guides us through the importance of understanding and leveraging key metrics like AOV, frequency, new customers, and CAC. Learn how to quantify your growth targets and the critical role new customers play in achieving these goals.

Tune in to explore how the magic of Disney's 'linertainment' concept can revolutionize your eCommerce customer experience.In this episode, we draw on Vance Morris's experience at Disney to examine how linertainment can reshape eCommerce customer journeys, reducing friction and amplifying engagement. Discover how a clear USP and the power of micro-influencers can elevate your business strategy.

Unravel the complex world of ecommerce regulations with Paul Rafelson, a seasoned lawyer who's on a mission to help online businesses navigate through the labyrinth of sales tax issues and intellectual property disputes.Here's a summary of the great stuff we cover in this show:Paul shares his views on the importance of understanding tax obligations and legalities for e-commerce businesses. He emphasizes the importance of legal protection for online businesses through legal entities like LLCs or corporations.Conversation about the legal complexities of selling on Amazon and the importance of understanding Amazon's Terms of Service.Paul discusses the pitfalls of Amazon's suspension system for sellers and the importance of legal representation.He explains the common mistakes sellers make when selling their e-commerce businesses, like not understanding what they are selling and the implications of warranties and indemnities.Paul offers tips on how to navigate the sale of an e-commerce business, stressing the need for good legal counsel.Matt asks Paul about the common traits of businesses that sell well. Paul emphasizes that it's more about the value of the product than the specific niche. Paul mentions the categories that are riskier to get into, such as kids' toys, supplements, and gun accessories, due to their regulations. He talks about the changing trends in the e-commerce market, such as the COVID-19 impact and the subsequent market adjustment.About PaulPaul Rafelson, a seasoned attorney, has spent over a decade and a half untangling complex Corporate, Tax Intellectual Property, and M&A matters. A recognized authority in the e-commerce sphere, he's often featured in the news sharing insights on Amazon and e-commerce issues. Moreover, his expertise shone when he became the most frequently cited source during the US government's probe into Amazon's business practices related to third-party merchants.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Dive into the world of email marketing as Laura Hanlon unravel the secrets of effective email flows and list building strategies. Discover how these powerful tools can transform your customer engagement and skyrocket your revenue. Don't just send emails, build relationships and drive growth!Here's a summary of the great stuff we cover in this show:Laura Hanlon discusses the common pitfalls in email marketing, such as poor design, lack of optimization, and the tendency to blast emails to everyone on the list. It emphasizes the importance of spending time on the content and copy of emails.The effective ways e-commerce companies can grow their email list, such as having a pop-up on the website, running competitions, and using paid traffic.The importance of telling a compelling story through email flows, rather than just offering discounts. It suggests that the email flow should provide more reasons for the customer to buy, such as sharing more about the brand, its ethical manufacturing processes, and the founders' story.Laura shares examples of successful non-discount strategies, like offering free samples or advice, or providing a PDF guide on the latest trends. It emphasizes the importance of understanding what the customer wants.About LauraLaura Hanlon, a former Facebook advertising expert turned agency owner with a passion for helping businesses thrive. Her agency, Pink Leopard, offers a multi-service approach to marketing, with experts in each field. Laura believes in the power of an omnichannel approach, emphasizing the importance of email marketing for both customer acquisition and retention in conjunction with other channels like social media and Google.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Are you struggling to grow your e-commerce business?Oliver Spark, a growth expert, shares his invaluable insights. From understanding your target Return on Ad Spend (ROAS) to the importance of offering customers more channels, Oliver dives deep into the strategies that can propel your business growth. He shares his unique experiences from the White Company, discussing how product strategy can increase the average order value and why focusing too much on retention can be a pitfall. Don't miss out on these game-changing insights that can help you navigate the complex world of e-commerce growth!Here's a summary of the things we talked about:Oliver discusses his experience with the White Company, a UK-based retailer, where he was involved in the early stages of their online presence and store expansion. He talks about the importance of understanding the different levers for business growth. He emphasizes the importance of product selection in influencing average order value and customer return rate. He shares his experience of introducing new products at the White Company to change these metrics.Oliver highlights the importance of understanding your metrics and having a theory about how you're going to move them. He talks about the need for a customer forecast model. Oliver shares his thoughts on the importance of balancing acquisition and retention in business growth. He warns against focusing too much on retention at the expense of acquisition. ABOUT OLIVEROliver Spark, the retail whizz who turned tech wunderkind. His entrepreneurial journey started in the world of linens and lamps, where he spearheaded The White Company's meteoric rise from a modest £6m venture to a whopping £50m empire. But Oliver didn't stop there. Swapping cashmere throws for code, he harnessed his retail savvy to create Sweet Analytics. Now, he's on a mission to empower SMEs, demystifying the world of data and turning it into a powerful tool for success. As the architect behind the platform he wished he had as a retailer, Oliver is your go-to guru for converting numbers into victories. Get ready to dive into his world, where data reigns supreme and every figure tells a story!For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Is your business struggling to keep up with the ever-evolving landscape of content creation and growth techniques? In this episode, we dive deep into the secrets of skyrocketing business success with Leo Castillo, an expert marketer and growth strategist. Get ready to unleash your business's full potential as Leo shares invaluable insights on mastering content creation, overcoming growth challenges, and unlocking the power of frequent product launches. Don't miss out on this opportunity to level up your game and discover the strategies that will set you apart from the competition!ABOUT STEVE:Meet Leo, an entrepreneurial dynamo who's propelled over 50 companies to new heights. As a partner at Jump Ventures, he's mastered the art of scaling Direct-to-Consumer businesses from modest 6-figure enterprises to booming 8-figure powerhouses. Driven by a single mission – to elevate founders and their companies – Leo has become a leading light in the world of business growth. Let's delve into Jump Venture's Playbook and unearth his secret strategies for success!Here’s a summary of the great stuff that we cover in this show:Leo and Matt discuss the importance of content creation for business growth, emphasizing the need for a content mindset and experimentation with different angles: scientific, creative, and desire-based.Leo believes that mastering content creation is crucial for businesses, suggesting internalizing this skill rather than relying solely on external parties. Understanding customer experience and needs helps create effective content.Leo highlights the challenges of managing rapid growth, including addressing production constraints, effective customer support, and securing sufficient financing. He offers guidance on optimizing supply chain operations and negotiating better payment terms.Matt suggests preparing for a tenfold increase in sales as a valuable exercise for e-commerce entrepreneurs. Leo recommends a product launch calendar with frequent releases and communication with suppliers to overcome constraints.Leo emphasizes the significance of the content game, advocating for experimentation, creating desire, and distinguishing between demand generation and demand capture.Leo advises analyzing TikTok trends as a starting point for learning content creation and stresses the importance of frequent product launches as a growth hack.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Have you ever wondered why branding is so important for your eCommerce business and if your branding truly stands out?In this thought-provoking episode of the eCommerce Podcast, Stæven Frey from Quantum Branding explores the concept of sensory assets and how they shape our memories of brands. Learn why having distinct and memorable elements is crucial for standing out in a crowded market. Discover the secret to creating a lasting impact. Tune in now to this eye-opening episode on the importance of branding for your eCommerce business.ABOUT STÆVEN:Staeven is the Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ - the core of what fuels a successful brand's growth, sales and marketing. He's passionate about helping purpose-driven brands to get to the next level, disrupt their market and leverage the power of BrandScience to become an industry authority.Here’s a summary of the great stuff that we cover in this show:Stæven defines the role of a Chief Brand Scientist as someone who integrates marketing, strategy, research, and synthesis to advance a brand's message and effectiveness. Brand science is the study of how to make branding more distinct, memorable, and effective in driving profits and customer loyalty.The importance of branding for eCommerce businesses lies in creating highly distinct and famous brand assets that drive memories and connect to customers' motivations. It is crucial for businesses to invest in their brand and assess the number and quality of their brand assets to determine if they are effective in attracting customers.Stæven highlights the importance of creating distinctive brand assets and an awareness ecosystem in order to build a strong brand identity and increase sales. The distinction and memorability of brand assets play a crucial role in attracting and retaining customers in a competitive market.Branding helps create distinctive associations and memories with consumers, leading to increased recognition and preference for the brand. It is crucial to understand the pre-existing stories and associations in your industry or market and build on them to create a strong brand. Conducting research on competitors, trademarks, and trends can help determine what is distinct and avoid potential conflicts.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Are you tired of poor delivery experiences on your e-commerce site? Most consumers have no idea when their products will actually arrive, but that needs to change.In this episode, our special guest, Steve Orenstein talks about how his same-day delivery system for global e-commerce businesses - Zoom2u and Locate2u are creating a fantastic delivery experience, increasing repeat orders and driving volume like never before. And with a fleet of your drivers, you can save money by avoiding those pesky courier company fees. Tune in to learn how you can improve your delivery game today!ABOUT STEVE:Steve is a born entrepreneur who blazed his trail by ditching university at 19 to build his own business, Connect2Field. After successfully selling it to Fleetmatics (NYSE:FLTX), he set his sights on revolutionizing same-day delivery with the groundbreaking Zoom2u platform. With over 120,000 happy customers ranging from SMEs to corporate giants like DHL, Bunnings, and Nespresso, Steve is shaking up the delivery world one parcel at a time.Here’s a summary of the great stuff that we cover in this show:Steve dropped out of university to pursue his entrepreneurial dreams and eventually founded locate2u, which provides a live tracking and same day delivery experience for e-commerce and retail businesses. The company also offers route optimization and live tracking, with over 500 customers worldwide. Their goal is to improve the customer experience through real-time delivery updates.Same-day delivery makes sense for high-value items and products over $50 with enough volume, but it's important to restrict the delivery area and batch orders into time windows to make it cost-effective.Providing a great delivery experience for local customers can lead to repeat orders and drive volume for e-commerce businesses, and even 20-30 local orders a day within a 3.5-mile radius can make same-day delivery cost-effective when using one's own fleet of drivers.To find drivers, Steve recommends using Facebook groups and general recruitment sites. Same-day delivery does not require branded vans or drivers, but rather tapping into an existing network of drivers with cars and using technology like Locate2u to optimize routes and batch deliveries.Grouping deliveries together can create a more efficient and controlled delivery experience for customers. This approach may require additional effort and resources, but can result in better customer satisfaction and repeat business. The use of storage facilities and hiring drivers to do pick and pack is also a possible method of same-day delivery with a global potential.To offer same-day delivery, businesses need tech for route optimization and checkout process customization, which is not cost-prohibitive. Remunerating drivers involves calculating a cost per delivery, which can be fixed to the customer with a possibility of experimenting and tweaking the price. Thinking of it as a marketing expense can help gain more customers.Nespresso uses their retail stores as micro warehouses to offer same-day delivery within a certain radius to customers who enter their address information during checkout. This could potentially be replicated by other retail businesses. Delivery options and speed are becoming increasingly important for e-commerce businesses to distinguish themselves from competitors.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Are you unknowingly slowing down your Shopify store with unused apps? In today's episode of the eCommerce Podcast, we dive into the often overlooked issue of background requests and injection scripts from unused apps, and how they can drag down your page speed and bottom line. Join us as we explore the subtle but crucial impact of page speed on user experience, SEO ranking, ad buying quality score, and even the subconscious decision-making process of your customers. Discover the delicate balance between performance and elegance, and learn how to optimize your store for a seamless, satisfying, and profitable customer journey.ABOUT WILLIAM:Meet William Belk, a software developer and SEO expert with 20+ years of experience. He's the creator of five popular Shopify apps and the founder of Page Doctor, a free tool for testing page speed and optimizing performance. Join us to learn how William's expertise can help you boost your Shopify success.Here’s a summary of the great stuff that we cover in this show:Shopify store owners have control over page speed, but relying solely on one-click solutions and installing too many third-party apps can lead to poor rendering performance and slow down loading times. App evaluations and fixing fundamental coding problems can lead to significant improvements in page speed.Page speed optimization is important because it reduces bounce rates, increases conversion rates, and improves SEO and ad quality score. It improves the overall user experience creating a more enjoyable shopping experience.In eCommerce, page speed optimization is complex and there is no one ideal load time. It's more important to focus on reducing the number of assets and optimizing fundamentals like reducing JavaScript errors, blocking script tags, and reducing unnecessary CSS and images. Building relationships with trusted developers is key to achieving optimal website performance.Page speed optimization is crucial in improving engagement and lowering bounce rates, especially for customers who have no existing relationship with the brand. It can affect the subconscious of visitors, including essential information such as star ratings and product reviews, which can ultimately impact the success of ads and return on ad spend.William uses the analogy of a race car, where compromise is necessary to achieve both performance and elegance. He says that the fear of loss is a common obstacle for marketers in making changes that benefit page speed.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Are you lagging behind in the world of generative AI tools? Join us on today's episode as we explore the complexities of generative content and copyright with a true data scientist - Matt Ranta from Nimble Gravity - who knows the power of experimentation and iteration! Learn how your business can accelerate growth and productivity by utilizing these tools. Don't let fear hold you back, instead learn how to use these tools to your advantage. ABOUT MATT:Matt Ranta, a digital dynamo and Head of Practice at Nimble Gravity, revolutionizes Digital Transformation, E-Commerce, and Strategy for clients ranging from startups to billion-dollar giants. Tackling diverse industries like healthcare, DTC clothing, and endangered species protection, Matt's expertise propels businesses into the future with data science, digital strategy, and cutting-edge e-commerce solutions. With his team at Nimble Gravity, Matt redefines success by transforming the way organizations operate and excel.Here’s a summary of the great stuff that we cover in this show:Generative AI can be used to create massive amounts of SEO friendly content and accelerate growth for e-commerce businesses by generating articles, blogs, product photography, and more. Using a short prompt, the AI generates content in seconds, saving time and money while increasing productivity.Artificially generated content may be penalized by search engines like Google, so businesses need to find the right mix of using AI and human editing to create unique and factually accurate content.The use of generative AI for written content is currently the largest area of application, and it can replicate a brand's tone of voice and values. Nimble Gravity utilizes generative AI usage regularly for tasks such as content creation.They use data science to extract insights from an organization's data quickly and iteratively, combining industry expertise, technology, and mathematical algorithms to output models around customer interaction and foot traffic for marketing messaging and placement modification.Smaller eCommerce businesses can utilize productized data science platforms and conduct regression studies in Excel or Google Sheets, to understand their data and create hypotheses. Being a data scientist is more about being curious and willing to experiment with data.Matt says that the biggest opportunity that e-commerce entrepreneurs are not taking advantage of is AB testing, which can increase the outputs of their e-commerce operation. Even if their website doesn't have enough traffic, they can still do lo-fi testing and iterate to see if they can increase their conversions.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Do you feel like your online shopping experience is lacking? Are you tired of being recommended the same products over and over again?Tune in to today's episode of eCommerce Podcast where our special guest Alan Gormley from Shopbox shares the secrets for your retail business to achieve success through the power of AI. In this episode, we explore how AI is revolutionizing the e-commerce game and creating personalized experiences for customers. From curating products to understanding price elasticity, discover how AI can change the way your customers shop online and help your business win big!ABOUT ALAN:Meet Alan Gormley, the mastermind behind Shopbox AI! With a superhero's cape made from 25 years of AI and retail wisdom, Alan swooped into the eCommerce arena to level the playing field. His mission? To arm David-sized retailers with Goliath-beating AI tools, opening a world where every retailer gets a shot at the big league!Here’s a summary of the great stuff that we cover in this show:Shopbox AI creates a unique store for each customer that comes onto a website, aiming to level the playing field for all retailers and put the store back at the center of e-commerce. The AI helps retailers by understanding a customer early and building a path for them to feel serviced, get suggestions, stumble across stuff, and naturally buy more items at times even more expensive.Alan advises that e-commerce retailers start selling through service and create a unique store per customer rather than managing their store like they manage a shelf. By introducing AI technology such as a curated homepage and creating a personal shopping space for each customer, retailers could make everything about the customer and ensure they don't go back to a generic store competitor.The strategy is to constantly draw customers deeper into the website in order to increase conversion rates, similar to how shop assistants guide customers in physical stores. The focus is on inspiring customers and suggesting better products to create value, rather than just providing easy access to products with lower prices.Alan also discusses strategies to improve the customer experience in e-commerce, including the use of an AI shop assistant to help customers quickly find interesting products, curation of a variety of products with context, and a fuzzier approach to cross-selling by showing related items earlier in the shopping process rather than at the end. These strategies aim to create a better overall experience for the customer and ultimately lead to increased sales.AI can help eCommerce websites combat the long tail problem by showing customers products from their favorite brand that they may not have considered before. He emphasizes that AI can enhance the customer experience without requiring website changes, as AI can dynamically suggest products based on merchandisers' inputs. Additionally, he warns against vendors who claim to offer automated AI solutions, as AI still requires human input and intelligent data analysis.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Want to cash out your Shopify store in weeks instead of months? That's the promise today's guest on the eCommerce Podcast is making.Tune in to this week's episode where Matt is joined by Fabio Savi from Everstores - the one-stop-shop for acquiring and operating Shopify businesses. Fabio shares the secrets to their bold promise and the art and science behind it all. You wouldn't want to miss out on this conversation!About FABIO:Fabio is the rockstar ex-banker who's now leading the acquisitions team at Everstores! With lightning-fast turnaround times, Fabio and his team can snag Shopify stores in just a few weeks! And with a data-driven approach to every aspect of the process, from acquisition to due diligence to operation, there's no doubt that Fabio and his team are the true rockstars of the industry. Plus, with some of the smartest data scientists and machine learning engineers in the game, the process is guaranteed to be both smooth and transparent.Here’s a summary of the great stuff that we cover in this show:Everstores is a technology company that uses its tech stack to acquire and integrate Shopify stores and provide a unified dashboard for merchants to manage their operations.They prefer certain verticals such as pets, mother and baby, and mental health, but consider investing in any store if there is a promising investment case thesis. However, certain categories pose operational and legal challenges that may make it difficult to advertise and internationalize.Fabio discusses their inside-out valuation methodology in acquiring Shopify businesses, which includes the use of two models: customer behavior and customer acquisition cost. They focus on businesses with a high customer retention rate and profitability on a base level before factoring in other costs. They prioritize finding a business with a great product-market fit and community.When acquiring e-commerce businesses, Everstores focuses on maintaining the original brand voice and running the business in the same way as the owner did. They do not tie the owner into the business post-acquisition and do not require them to stay on as consultants or restrict them from starting a similar business in a different space.The common mistakes that business owners make when selling their business are not running the business while focusing on the exit and focusing too much on crafting a story around what the buyer can do with the business.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

In this special Spotlight Episode, we take a break from the usual deep dive into specific e-commerce topics, and instead, shine a light on "Mason", a company that's making waves and doing some pretty impressive work in the world of eCommerce and AI. Kaus Manjita, the founder of Mason joins Matt to talk about how the company that was launched amidst the pandemic in 2020 has been growing steadily for the past three years and how they leverage powerful systems and technology to help smaller brands succeed!ABOUT KAUS:Kausambi is an award-winning founder and serial product builder with 16+ years of building products for commerce enablement. She’s also a passionate customer evangelist who strives to make tech simple for everyone to get benefitted from. In her personal life, you'll always find her in the midst of people - entrepreneurs, developers, marketers, brand makers, designers... over coffee, on zoom, on Instagram, or via podcasts. Earlier in her career, Kaus has worked at IBM Commerce, Myntra, Paytm across Atlanta, SFO & India. She now splits her time between Toronto and Bangalore, and leads a global team of makers at Mason.Here’s a summary of the great stuff that we cover in this show:Mason was created to simplify the powerful systems used by large corporations and make them accessible to solo-preneurs, brands, and entrepreneurs to empower their sales and revenue goals using technology.It is an online commerce platform that aims to eliminate the middleman and connect brands directly with consumers through discovery and engagement, helping consumers find what they love at the right price and time and assisting sellers in selling better.Mason uses AI to simplify and optimize decision-making processes to help connect shoppers with the right sellers and products at the right time while taking into account various data signals.Mason's technology has helped small e-commerce businesses increase sales and improve customer engagement through personalized and non-intrusive reminders and discounts.No-code is a movement that simplifies complex technology, giving subject matter experts the power to create apps and run their businesses on their own terms, making it easier and faster to test new ideas and strategies.Kaus says that future of shopping lies in personalized experiences for consumers, enabled by technology like generative AI and no code, with an emphasis on understanding the shopper on the other side.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Did you know that the number one reason customers cancel subscriptions is because they get too much product?Tune in to this week's episode of the eCommerce Podcast where Matt is joined by Ben Fisher from Rodeo to talk about how to make your subscriptions model stand out from the rest and give your customers the best experience while retaining them for a long time. We delve deep into the main problems associated with standard subscription models and how brands can address these concerns and improve the overall subscription experience. You do not want to miss this episode!ABOUT BEN:Ben started his entrepreneurial journey as a kid in Maine and later worked at a tech startup during the first Dot Com boom. He co-founded CartHook - a checkout optimization platform for DTC ecommerce brands that has processed over $1 billion on behalf of merchants. He now runs Rodeo, a platform that offers personalization features to maximize customer retention and lifetime value for 8-figure DTC brands that utilize subscription-based models.Here’s a summary of the great stuff that we cover in this show:Ben discusses the importance of a good customer experience, specifically with subscriptions. He emphasizes that brands should consider the nuances and individual consumption patterns of their customers, and offers a solution called "on-demand" reminders that give consumers more control and eliminate the concern of getting too much or running out of a product. Convenience is key in consumer subscriptions and figuring out the most convenient method for each individual is important for maximizing customer lifetime value. Brands can offer questionnaires or check-ins to tailor the subscription to individual preferences rather than assuming everyone needs the same subscription model. Reminder emails or texts leading up to the desired replenishment period can also be helpful in simplifying the subscription process for customers.Ben discusses the different subscription options offered by the company, including a standard subscription, on-demand feature, and one-time purchase option. The on-demand feature allows for convenience and eliminates checkout friction while still allowing for upsells and cross sells. The segmenting of customers and addressing their reasons for canceling or skipping subscriptions also helps to retain customers and offer a better-suited program for their consumption style.If the customer wants to delay the next purchase, they can select the snooze feature which suggests pre-filled periods of three to five days, one week, and other options to remind users that they may be running out of the product soon and would they like to order some more? However, some users can explicitly choose a date and sometimes even up to three months in advance.Ben & Matt explore the perks of subscriptions and how to add value beyond just getting subscribers. They discuss the importance of thoughtfully designing membership programs, offering benefits like free shipping, members-only pricing, and individual subscriptions, and the risks of discounting subscriptions too much and attracting the wrong customers. The focus is on providing the best experience for each customer and creating a healthy, sustainable subscription model.Matt talks about a a subscription he signed up for which he had forgotten about and was charged $1000 without warning. Ben explains that if the company had been proactive with their onboarding process and personalized their messaging, they may have been able to retain him as a customer. A bad experience can leave a negative impression on a customer.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Do you want to build long-term customer loyalty and a sustainable business? Tune into today's episode of Push To Be More as our special guest, Monica Sharma-Patnekar reveals her top tips to help you do that. Learn how building customer relationships and consistently translating it into all aspects of the business can help your business stay ahead of the curve. ABOUT MONICA:Monica is an eCommerce brand mentor & consultant, a purpose-driven (digital) brand, marketing & strategy professional with 17 years of global experience building brands. She’s worked across diverse sectors and companies from Fortune500 to scale- & start-ups.Here’s a summary of the great stuff that we cover in this show:Monica emphasizes the importance of recognizing individual human beings behind the numbers in e-commerce, building long-term relationships with customers, and creating purpose-driven brands for sustainable and profitable businesses.Getting to know your customers through deep dive customer interviews is key to understanding their core needs, wants, and desires. This understanding leads to shifts in mindset and helps businesses add value and deliver what customers really want. Monica discusses the importance of having conversations with customers and understanding their desires, behaviors, and experiences to improve business outcomes. She also suggests recording the conversation to take notes and pick out snippets that can be used for marketing purposes.Businesses should make an effort to talk to their customers on a regular basis to gain a deeper understanding of their needs and preferences. Monica recommends doing this on a monthly basis, involving different teams within the company to maintain consistency and stay ahead of the curve.While customer personas based on actual customer conversations and understanding are helpful, going into too much unnecessary detail should be avoided. Instead, focusing on the core desires of the customer and avoiding building in personal assumptions is key to developing effective customer personas.To find out the desires of customers, brands can ask for customer stories to get unique insights into what really matters to their customers and what emotional elements are involved in their decision-making process. This can help brands tailor their messages and products to better meet the needs of their customers.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Are you an entrepreneur looking to expand your business and find new suppliers? In this episode, Sebastian Herz from Zignify joins Matt to talk all things product sourcing. Tune in to discover how to source products for your website, common mistakes to avoid while sourcing products globally and save millions of dollars on your product purchasing cost. Whether you're just starting out in eCommerce or have a business already, you won't want to miss this episode of the eCommerce Podcast .ABOUT SEBASTIAN:Sebastian Herz is an eCommerce expert with a wealth of experience dating back to 2014. He has successfully launched two brands that are now available in popular retail outlets such as Kaufland, Globus, Rewe and Saturn, and has sold over 500,000 products across various platforms including Amazon, Shopify and Retail. Sebastian not only helps other sellers source high-quality products, but also guides them through the process of reaching wider audiences, including TV shopping and Big Box Retail.Here’s a summary of the great stuff that we cover in this show:Sebastian started his career in industrial automation and decided to start his own business after 12 years of working. He started sourcing his own products in China and eventually began helping other brands with their sourcing needs through word of mouth. Zignify Global Product Sourcing has now helped thousands of sellers get their brands ready for sale.If you are a new in ecommerce, before sourcing products for your online business, you need to decide whether you want to focus on making a profit or building a brand from the heart. You should also figure out where you want to source products from and decide whether you want to learn the process yourself or outsource it.Sebastian explains that the bigger the niche, the more competitors you will have, while digging deeper into a smaller niche can result in higher prices but require more certifications. Finding the right place to sell your product is key, just having a website is not enough, and knowing how to attract customers is crucial.For existing brands, Zignify helps find additional products that can be sourced, potentially from outside of China, to improve sales and reduce costs, particularly for top selling products, which can result in significant savings for a business. The focus is on quality while also increasing revenue and bottom line savings.When sourcing products globally, it's important to contact multiple producers, compare prices, and do quality control on your samples and mass production. It's also crucial to check the background of the suppliers to ensure they are legitimate producers and not trading companies, as well as speak the local language for effective communication.When sourcing products, common mistakes include not getting enough proposals, not checking quality control enough, and not having enough patience when sourcing outside of China where there is no Alibaba. It may take multiple attempts to contact potential suppliers, and smaller potential customers may be overlooked by suppliers who prioritize larger customers.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Are you a content creator or a business owner looking for ways to connect with your audience? John Roman from BattlBox joins Matt in this episode of the eCommerce Podcast to share valuable insights from the tremendous success of his own business and on creating & testing content that resonates with your audience that you won't want to miss. Tune in now to discover the power of content in building strong, engaged communities.ABOUT JOHN:Meet John Roman - the CEO and Co-Founder of the electrifying BattlBox Group, home to three explosive brands: BattlBox, Carnivore Club, and Wanlow. With a whopping $30M eCommerce subscription portfolio, this group is all about building strong content and community - so much so that they've even landed their own Netflix show! The excitement doesn't end there, as The BattlBox Group was recently acquired in October 2021.Here’s a summary of the great stuff that we cover in this show:John discusses his involvement in the creation and development of BattlBox, a subscription box service for outdoor and survival gear. He initially became involved as an investor with the intention of providing business advice, but his involvement quickly grew until he eventually joined the company full-time.BattlBox initially used YouTube influencers to build their brand on the platform, but later discovered a paying customer with a successful YouTube channel who became their full-time content creator and helped them build a community of like-minded individuals who loved their product.The Battlbox YouTube channel and subscription box business focuses on creating content that connects with consumers by educating and entertaining them about the outdoor adventure lifestyle, fostering a community through a Facebook group exclusive to active subscribers, and emphasizing the importance of brand connection. John suggests consistently posting short-form content and testing different types of content to find what resonates with your audience. When you find that one video or type of content that gets more views, double down on it and create variations to continue testing. Don't give up and believe in your content, even if it takes time to see success.Content marketing is effective for top of funnel engagement but does not convert at the same rate as paid targeted traffic. However, it still provides value and allows for remarketing and segmenting to convert highly engaged fits into customers through traditional e-commerce methods. Additionally, content marketing can lead to search engine optimization through proper descriptions and hashtags on platforms like TikTok and YouTube.John explains how their team is constantly working to keep their content fresh and meet rising expectations. They have found a helpful tool in chat GPT, which has given them ideas and even helped them come up with better questions for their content. Chat GPT is being used to leverage faster and stronger content creation, saving them hours in the process.The key takeaway from the conversation is to diversify lead sources and not rely on a single platform or area for customers, while also doubling down on successful campaigns and overselling to capitalize on victories.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Are you struggling to make your Facebook Ads work for your business? Tune in to today's episode of the eCommerce Podcast where Marin Ištvanić from Inspire Agency joins Matt to talk about all things Facebook Ads. In the last 12 months, Marin has spent over $30 Million on Facebook ads, and today he’s going to share some of his go-to Facebook ads strategies and learnings as well as some additional tips and tricks to help you do the same. You don't want to miss out on this one!ABOUT MARIN:In the past 7 years, Marin has gone from freelancer contractor to head of performance at Inspire agency. He leads a boutique agency working with a handful of selected clients while providing service for paid social. Besides the agency, he’s a partner at a few in-house brands he helped scale and exit. He’s also 2x GeekOut speaker and 1x Affiliate World Asia speaker.Here’s a summary of the great stuff that we cover in this show:The biggest misconception when using Facebook ads for e-commerce stores is thinking that optimizing for add-to-cart or traffic will lead to sales; the optimal conversion goal is always sales. Additionally, in order to effectively use ads, a well-established product market fit and proven offer and funnel are necessary.Maximizing the efficiency of Facebook ads for your e-commerce store comes down to focusing on a proven market with a good offer, using psychological and marketing tricks in your advertising, and prioritizing your creative, messaging, and targeting based on different levels of sophistication and awareness in your funnel.A unique identifier in Facebook ads creative needs to provide tangible benefits such as saving time, money, or improving effectiveness compared to competitors. To find people who could create user-generated content (UGC) for your business's Facebook ads, you can reach out to creative agencies or search for UGC creators on Instagram or Twitter. The cost of UGC creation ranges from gifting a free product to $5k per video, but it depends on your strategy for using the content in your ads.According to Marin, the best way to stay up to date with the latest trends in Facebook advertising for e-commerce and media buying in the D2C space is to join the Twitter D2C community where people are constantly sharing and providing value. He highly recommends being on Twitter for those seeking to grow their store and connect with other professionals.Choosing a Facebook ads agency requires looking for proof of competence, specific deliverables, communication, and a good bedding in period of a few weeks. It's also important for the client to have a pro market fit and spend at least 1K per day on Facebook ads. Transparency and a comprehensive plan are crucial for success.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Have you ever wondered why subscription businesses like HelloFresh and Netflix are so successful and why should you consider having a subscription model for your ecommerce business?Tune in to this episode of the eCommerce Podcast as Chris George from Subsummit uncovers the secrets of businesses that have nailed customer satisfaction through subscription models and how you can use subscriptions to take your ecommerce business to the next level!ABOUT CHRIS:Chris George, the unstoppable serial entrepreneur who has successfully launched and managed seven businesses and sold two is the mastermind behind the wildly popular Gentleman's Box and hosts The Subscription Podcast - available on all podcasts channel. Chris regularly supports emerging brands by investing in and mentoring individuals and companies that lead with purpose over profit. Also the co-founder + CEO on Subsummit.Here’s a summary of the great stuff that we cover in this show:Subscriptions are becoming increasingly popular because they provide convenience and allow customers to use things as they want, which is what the next generation is looking for in a shopping experience. This trend is causing more and more e-commerce brands to adopt subscription models.To differentiate from companies like Amazon, e-commerce businesses should consider providing an exclusive product or building a relationship with the consumer through subscriptions that consistently provide value and result in predictable income and higher valuations.Subscriptions have a high upfront cost for customer acquisition, but the lifetime value of a subscriber can be significant if they stay on for an average amount of time. Brands with successful subscription models aim to build a habit within their consumer, and those that do can see customers staying on for years.Target the right customers and understand their profile to offer something of value in a crowded subscription market. Despite competition from big names like Netflix, marketers can provide more value by targeting individuals' passions and needs.Chris believes that a beauty company starting today should prioritize building a subscription model first as it offers a low-cost marketing tool and higher customer value compared to one-off purchases. Subscription can work alongside traditional e-commerce, but Chris recommends being subscription-only.Subsummit is the world's largest event for all consumer subscriptions, focusing on helping entrepreneurs and subscription-based businesses build better subscription-based companies, with a huge expo hall, multiple track rooms, and speakers ranging from NBA to Time Magazine. The event covers everything from how to start and grow a subscription business to retaining customers and international expansion.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Eric Melchor from Optimonk joins Matt Edmundson in this episode to share his insights on website personalization and how to make the most of it to improve customer experience and increase sales!ABOUT ERICEric Melchor is a personalization geek, mediocre tennis player, and Texas expat living in Romania. His background is in identifying ways to increase customer lifetime value through video and web personalization as well as partnership marketing. In addition to being the personalization ambassador for OptiMonk, he also hosts a podcast called Innovators Can Laugh where he learns from innovative startups in the European tech scene.Here’s a summary of the great stuff that we cover in this show:Eric started out with Bonjoro, a company that segmented videos into industry categories. With Optimonk, he created a system that personalized the experience for each user thus improving the overall experience for global visitors.Personalization can be a powerful tool for website owners, increasing conversion rates and engagement. One way to personalize the user experience is to use a conversational pop-up that asks questions about the visitor's preferences. This allows you to segment your visitors and serve them content that they are interested in, which can lead to increased sales.Optimonk seeks to create micro engagements on websites in order to increase customer value optimization. These micro engagements can take the form of providing relevant content based on a user's individual behavior or preferences, or simply engaging with them in a friendly way.If you are running a small e-commerce store, try to save abandoned carts and offer discounts to encourage people to return. Using a nano bar at the bottom of your website to collect emails and tying the headline on your landing page to the ad copy of your Facebook ads and Google paid media ads are some great strategies to increase sales.Other quick wins for personalization include messages for returning visitors and images of a visitor's home country flag with a welcome message.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Amazon is always changing and evolving their platform, so it can be hard to keep up with what's going on. But don't worry because we have you covered!Jon Tilley from ZonGuru joins Matt Edmundson in this episode to talk all about what Amazon is doing and what Amazon sellers need to know.ABOUT JONJon Tilley is a successful entrepreneur & Amazon thought leader. After 15 years working as an account director & strategist for some of the top global digital agencies, Jon started his Amazon journey in 2014 launching multiple successful private label brands, and soon after launching ZonGuru, an all-in-one software toolset for Amazon Private Label Sellers.ZonGuru continues to launch tools ahead of the market, and use data driven techniques to help its customers create and run successful Private Label businesses on Amazon.Here’s a summary of the great stuff that we cover in this show:ZonGuru has evolved to cater to new customer types, including enterprise brands and agencies that manage Amazon brands for their clients. It is focused on efficiency, quality, and scalability, which resonates with experts in the field. The company is doing more outbound marketing and sitting down for demos with potential customers. Private label sellers are still a massive part of their audience.Jon believes that there are still amazing opportunities for small-scale businesses on Amazon, both in the US and internationally. To be successful, entrepreneurs need to be dialed-in to data and understand how to use it properly. They also need a good launch strategy and processes in place to prevent them from going out of stock. It is important to note that competition from bigger brands with deep pockets is fierce, so choosing the right market is key.Jon talks about their Global Niche Analysis Report, which helps to assess a niche market. He says that it is possible to look at successful markets in the US and bring them to international markets. It is also possible to look at saturated markets in the US and see if there are opportunities there.Most brands now have an Amazon division focused on pushing their products out onto the e-commerce platform. Google is favored by Amazon because they understand that there is money to be made off of sponsored ads. However, smaller players can still compete by driving traffic from other platforms to their storefronts.Matt and Jon discuss the opportunity for Shopify agencies to become Amazon specialists. While there is potential in this area, businesses need to be careful not to spread themselves too thin. Jon has created an accreditation course for agencies which covers operational aspects of running an Amazon business.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Are you struggling to find ways to increase the revenue for your E-commerce business? Join us for this episode of the eCommerce Podcast where the entrepreneur's best friend, Greg Writer shares his tips and tricks to increase your AOV, create upsells and cross-sells, and leverage discounts and promotions to drive more sales. Get the tips you need to maximize your profits and take your business to the next level.ABOUT GREGGreg Writer is known as the go-to guy for entrepreneurs who need advice. He's been around the block for over 35 years, doing everything from corporate finance to sales and marketing. Greg's made big bucks in eCommerce, using the same strategies he shares in his seminars and keynotes. Nowadays, he's running the show at Launch Cart, a SaaS eCommerce platform that he founded himself.Here’s a summary of the great stuff that we cover in this show:Greg has been helping entrepreneurs and inventors for 40 years, and is known as the "entrepreneur's best friend" due to his extensive experience in investing and raising capital for companies, as well as the wisdom he has gained from both successes and failures.Matt and Greg discussed the founding of Launch Cart, an e-commerce platform designed to help entrepreneurs and celebrities monetize their businesses and build wealth through asset protection and brand equity.Greg shares about his vision of building a platform that includes a drop shipping marketplace (Source and Sell Marketplace) and banking as a service with blockchain to help entrepreneurs run their businesses more efficiently.Greg highlights strategies to increase Average Order Value (AOV) for e-commerce stores, such as adding images, trust seals, countdown timers and scarcity timers to the checkout page, offering order bumps on the checkout page with digital downloads or discounts for buying multiple items, and offering more of the same item that customers are already ordering.The use of upsells and down sells to increase customer orders and maximize profits, with the potential to convert 10-30% of customers post checkout.Greg talks about the importance of split-testing and optimizing the customer journey, and the importance of incorporating emotion into product marketing in order to make a lasting impression.How the use of reviews, video recordings, postcards, and emotional storytelling can help increase average order value when selling products online.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

If you're wondering how you to market your business with Google and YouTube Ads and start generating some leads and sales for your business, you don't want to miss this episode.Brett Curry from OMG Commerce joins Matt in this episode to talk about some of the latest trends in Google and YouTube Advertising so you can get the most out of your campaigns.ABOUT BRETTBrett is a seasoned entrepreneur, digital marketer and podcast host. He leads an 8-Figure ad agency of Google, YouTube and Amazon marketing rockstars. Brett is also the father of 8 children, and a basketball coach.Here’s a summary of the great stuff that we cover in this show:YouTube has 2 billion active monthly users, making it a great platform for e-commerce entrepreneurs. There is a perceived barrier to entry when it comes to testing on YouTube, as people don't know how to go about doing so. Creative is important on YouTube, as the video needs to be interesting enough to get someone to click.YouTube is a good platform for both demand generation and capture. Remarketing to already existing customers is also an effective strategy on YouTube.On YouTube, videos as short as 30 seconds can be used for awareness, while longer form videos such as one to three minutes are better for conversions.Videos over 3 minutes long may incur a cost from YouTube, yet they could still be effective if they convert well.When it comes to ROAS, Google is typically higher due to being closer to the purchase than YouTube. However, it's important to remember that YouTube feeds other campaigns and its role should not be overlooked.Once a user clicks on your ad and is taken to your landing page, they need to feel like they are in the right place, with a headline that is congruent to what was seen in the video. Additionally, there should be more selling on the landing page, outlining benefits and features as well as video and social proof.Brett recommends building out a strong bottom of the funnel with search, shopping, and remarketing on the Google side first. Start testing a lander with Facebook before moving to YouTube with a minimum budget of $5-10K per month. A customer acquisition cost of $50-100 should be anticipated for direct conversions.Google Performance Max is a single campaign channel that encompasses all Google channels such as search, shopping, display, discovery, YouTube, and Maps. It replaces Smart Shopping for eCommerce brands and encourages advertisers to focus more on creative like images, product listings, and optimized videos.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

The merger and acquisition landscape is constantly evolving and it can be tough to keep up with all the changes.  Whether you're thinking of selling or buying a company, you need to pay attention to these changes because they could impact you in a big way.Ben Leonard from Ecom Brokers joins Matt in this episode to talk about the big changes that have taken place in the M&A landscape and what business owners must do to build their brands. ABOUT BENBest known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after three years; the business holy grail! Naturally, people started to ask him for help in selling their business and thus, Ecom Brokers was born. Ben has been a previous guest on the show talking about how to scale and sell your own Ecommerce business.Here’s a summary of the great stuff that we cover in this show:2022 has been a difficult year for small business owners. Costs have been rising and sales has been falling. More and more people are getting into entrepreneurship and it’s not just more competitors but the competition is better. So as a business owner, you have to think about the long-term and build more of a sustainable brand.The risk appetite of most buyers has dropped. So that means it's not a seller's market anymore. There have been fewer deals and the deals that have been done have been done at lower-than-expected prices compared to last year. The multiples have gone down. So, the value of businesses has dropped, particularly for a weak brand. ECOM Brokers was founded to help E-commerce business owners plan and execute their exit and to improve not only the experience of the seller but the buyer as well. For some businesses, it means selling very soon and for others, it means working together for a year or two to get ready to sell their business for a deal that is appropriate for them and that matches their goals.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Are you struggling to find new and effective ways to grow your business? Look no further than email marketing! In this episode, our expert guest, Tom Kulzer, shares the most valuable email marketing strategies to help you attract new customers, engage with your audience, and drive growth for your business. Tune in and get ready to learn how to use email marketing to take your business to the next level!ABOUT TOMTom Kulzer is the founder and CEO at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 24-year history, Tom has nurtured AWeber from a small start-up to a robust organization, that has enabled over 1 million customers to grow their businesses, all without public or venture funding.Here’s a summary of the great stuff that we cover in this show:AWeber is an email marketing platform that enables small businesses around the world to be able to send communications out to the people that requested them. They are the automation behind communicating with your subscribers. Email has remained one of the top investments for businesses from a return-on-investment standpoint through the years. When done right, it is highly profitable, allowing you to connect with your users in ways that you just can't do across social and other platforms.Another major benefit of email is that you own your audience. Email is more transferable, more ownable, has longer term economics and email subscribers are worth far more than Facebook or Twitter followers.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

AI is changing the world as we know it and generative AI is leading the change. Max Sinclair from Ecomtent joins Matt in today's episode to talk about the amazing possibilities of Generative AI and sheds light on the most popular Generative AI system right now, ChatGPT.ABOUT MAXMax is CEO and Founder of Ecomtent, who are revolutionising how E-commerce sellers create content with Generative AI. Prior to founding Ecomtent, Max spent 6 years at Amazon. Here he worked on the launch of Amazon Business in the UK, the country launch of Ecomtent in Singapore, and the launch of Amazon Grocery across the EU. Throughout this time, Max worked directly with 100s of sellers of all sizes across many categories, and saw the pain of creating content for Ecommerce first hand.Here’s a summary of the great stuff that we cover in this show:Generative AI is a new wave of Artificial Intelligence that can produce entirely new content such as images, videos, texts and code. It differs from deterministic AI which uses data sets to answer questions or classify objects. Max started Ecomtent to use this technology for e-commerce sellers in order to help them create content more efficiently.ChatGPT uses something called Generative Adversarial Network which consists of two networks: a generator and discriminator. Although useful, Chat GPT should be used cautiously as it only generates text sounding correct but not necessarily accurate.Matt and Max discuss the implications of AI on creation. They explore how chat GPT can be used to write a book with a single prompt, as well as its potential applications in other industries such as law. Max stated that while it is terrifying, technological advances have been beneficial for humanity throughout history and should not be feared.Ecomtent is creating product images and lifestyle images using generative AI. The ambition is to create optimized descriptions, bullet points and A+ content as well as lifestyle imagery that would not be generated again exactly the same if given the same prompt multiple times over.Max explained their vision statement, which is "unimaginable creativity" with limitless personalization. He added that generative AI can create code as well, which will lead to a future where people just have to say “build me a website” and the AI will do so smartly with all permutations taken into account.Max suggests that new e-commerce persons use chat GPT to analyze reviews on competitors and understand customer preferences. Secondly, Max suggests generating a list of 100 search phrases/keywords related to the product as well as optimizing bids on Amazon or Google based on that list.Max has used Chat GPT to discover a unique writing style. He recommends using this technique when creating blog posts, making them more entertaining and engaging. Natural language translation is another application of Chat GPT as it understands the key themes and concepts in order to create new phrases and synonyms for other languages.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

In this episode, Christian Simovic joins Matt to show you how to create a frothing at the mouth email using nothing but plain-text emails. A lot of people think that you need fancy software or HTML coding skills to create an effective email campaign, but that's not true. You can get great results with simple text-based emails if you know what you're doing. ABOUT CHRISTIANChristian Simovic is a plain-text email marketing specialist. He prescribes daily emails for his clients, and sends out daily email marketing tips via his email list. His clients have ranged from small organic skincare brands to reality TV stars.Here’s a summary of the great stuff that we cover in this show:Copywriting is applying the fundamentals of salesmanship and understanding the psychology of why we buy and then applying that to the written word. From a psychological point of view, a plain text email is a much better approach because it helps build a personal one on one connection. Also, from an email deliverability standpoint, if you have images and newsletter kind of themes, they are likely to end up in the promotions tab, or worse the spam tab. When writing daily emails, you can't just be pure sales. If you're writing fun, informational, and more importantly, entertaining content that segue into a product, you really can't go wrong with daily emailing. Just plain text emails, they could be various lengths - short question, 300 to 500, some 500 to1000 words depending on the kind of content you're sending out, that resonates with your audience and engages them.  The PAS (Problem, Agitate, Solution) approach is great for writing plain text long form marketing emails. If you spend all of your time knowing everything about your market, the problems, their pains, what they want, their slang, their little jokes, then writing daily emails or just writing emails in general becomes very easy because you understand your audience and what they want to talk about.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Have you ever wondered why some websites seem to skyrocket up the rankings while others struggle to stay on the first page? It's not just about tricks and manipulation — optimizing for SEO requires a deep understanding of how to build better websites that offer an unforgettable user experience. Kevin Wiles joins Matt Edmundson in this Episode to talk about all things SEO. ABOUT KevinKevin is a passionate technical SEO lead with a career history of working with big household names across New Zealand & United Kingdom.Here’s a summary of the great stuff that we cover in this show:SEO is not a dark art. It is just a methodical approach to understanding how Google works and what guidelines they give. It has been mis-sold in the past by statements that are not factually correct or slightly tweaked to push an agenda.It is much tougher to compete at a national level for things like car parts or mot against bigger brands, but where you can win as a smaller brand is understanding what that search actually returns.Creating less content that is well researched and comprehensive will be more effective than lots of low quality content. This is because people are looking for authoritative sources of information that can provide detail and answer all their questions in one go.From an SEO point of view, some strategy points to consider hitting are: understanding what is on the PDPs (Product Display Pages), making sure there is enough detail, and to go after supporting content. A missed opportunity that many people face when it comes to product page SEO is not thinking about longer tail keywords that have lower search volume but would return a product that the user is more likely to buy.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

What if you could reduce shopping cart abandonment and increase sales? Learn the secrets of AI and consumer behavior to boost your online sales in this new episode with our guest Valon Xhafa on How AI and Consumer Behavior Can Reduce Shopping Cart Abandonment! ABOUT VALONValon previously worked as an AI scientist at Google and at other research institutes, developing sophisticated AI techniques and algorithms. Valon is always looking for innovative methods to use artificial intelligence to improve the online shopping experience at Behamics.Here’s a summary of the great stuff that we cover in this show:Shopping cart abandonment is when a consumer visits your shop, adds products to the cart but leaves without purchasing the products. This is a major concern for eCommerce business owners because statistically 70% of consumers who added something to the cart, abandon it. There are several external and internal factors to cart abandonments. At Behamics, Valon and his team mainly focus on internal factors because these are factors that one can actually impact and improve to prevent cart abandonments. Internal factors comprise of Behavioral & Technical issues.AI not only predicts whether the consumer will abandon the cart but can explain why they choose to abandon the cart. If a consumer leaves the website without making a purchase, it will cost the business more money to try and bring them back through emails etc. It is far more cost-effective to interact with the consumer while they are on the site and to be able to intervene and prevent things before they happen. For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Get creative with your brand's advertising! In this episode Colby Flood shares his insight on how to develop an innovative and effective marketing strategy. Discover the tips and tricks for designing creative ad campaigns that will get your message across to the right audience. ABOUT COLBYColby founded Brighter Click in 2019 to create an education-first agency that focuses on performance and proactive communication led by education. Hired the first team member in 2020 and saw 300% growth in the next 12 months. By 2022 they managed over $20 million ad spend for their client and the agency has 7 full-time employees. Brighter Click helps eCommerce companies 2-3x their current Facebook marketing performance. The only agency that leads all communications through education.Here’s a summary of the great stuff that we cover in this show:The three levels to Creative Strategy – CMO, Graphic Design, and Research. CMO is the person that is setting the USP, the buyer personas, the messaging that goes across all channels. The next level is the actual graphic design work where you would look at the brand guidelines, making sure you fully understand the USP. And see how you can match your brand voice/identity to different levels of the funnel. And then start doing research on the brand and also your competitors.  Colby says, “A creative is what people are seeing for the ads. So that could be influencer content, that could be graphics, video production, or even PR to put into your actual ads. Whatever is going in that 1080 by 1080 or 9 by 16 square for people to look at. I would say put 10% of your budget focused on that.”Brighter Click is an agency that is focused on creative strategy. They work with clients to provide paid media strategy and production as well as paid ad management. For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

With so much information easily accessible, it can be tough to decipher what will help you improve your eCommerce Business. When first starting out in eCommerce, it's not easy to determine where to begin with everything that's available; as a result, many entrepreneurs never get their business off the ground.And if you're like me and have been at this for a while, we run the risk of using methods from last year that are now outdated while our competition grows utilising new innovations.💡 - enter eCommerce cycleseCommerce Cycles are a way of looking at eCommerce that takes into account the ever-changing nature of the industry.By understanding the different stages that eCommerce goes through, you can better adapt your business to suit the current trends and stay ahead of the competition.Join me in this Live Event training to learn how you can use eCommerce cycles to propel your business growth in this rapidly changing industry.During the webinar, we’ll cover:⚡️ What are eCommerce cycles⚡️ How they can help your business to GROW by adapting your business to suit the current trends.⚡️ How to understand what YOUR customers want and need⚡️ How to use eCommerce cycles to DELIVER what matters most to your customers⚡️ How to get ahead of your competition by using tried and tested techniquesExpect lots of takeaway tips and tricks that are easy to implement and can achieve the best results.Links from the event:Matt Edmundson - www.mattedmundson.comAurion Digital - www.aurion.digitalecommerce Cohort - www.ecommercecohort.com

Attention all business owners! Are you looking to increase customer retention? Look no further because we've got the ultimate guide to help you unlock the potential of your business. Learn how to maximize customer satisfaction and get the most out of your customer relationships with Brandon Amoroso!ABOUT BRANDONBrandon is the founder and CEO of Electriq, a DRINKS company that scales brands with profitable e-commerce models built from innovative proprietary methods. Powered by the freedom and individuality of the Gen Z mindset, Electriq has fueled over 35 in-house specialists in a range of growth-focused strategies, including email/SMS marketing, SEO/content marketing, paid acquisition, and web design/development.Here’s a summary of the great stuff that we cover in this show:Having sold his ecommerce agency to drinks.com, Brandon shares his experience of transitioning from CEO to working within a larger organization. What started as an accidental involvement in customer retention turned into a focus for the entire company; they stopped doing anything related to paid acquisition in 2021.Brands need to start with the basics when building a retention program and not try to do everything all at once. Brandon talks about how Klaviyo can help brands segment their data more granularly.Ecommerce entrepreneurs should focus on customer retention by utilizing email and SMS flows. Subscription programs can be beneficial for long-term customers, but it is important to offer a try-before-you-subscribe option.SMS marketing is a different and more personal communication channel than email and even has an outsized return compared to email. To get started, brands can create a segment of their best customers in Klaviyo and invite them to a VIP SMS subscriber list. Text messages that work well are authentic, fun, cheeky, and have personality from the brand.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Are you ready to discover the incredible power of augmented reality marketing for ecommerce? The future is here – find out the amazing benefits of utilizing AR technology for your business today with guest Rich Watson.ABOUT RICHRich Watson is a strong force in Augmented Reality Marketing and one of the leading voices behind it. He has spoken all over the world about the future of eCommerce and how it will be brought into Web 3.0. Rich has over 8 years of Facebook ad media buying experience, and he is an avid believer in the potential of Non-Fungible Tokens (not pictures of monkeys but the technology behind it) and the metaverse.Here’s a summary of the great stuff that we cover in this show:Augmented Reality (AR) can be defined as upgrading your immediate surroundings with digital assets. AR is something that comes in front of you overlaying the environment that you’re already in. Whereas, virtual reality (VR) is essentially an entire environment that you're stepping into.The importance of understanding the connection between AR and what the technology is key to businesses build a relationship with their customers, retain them and attain a better marketing performance. Augmented Hype helps brands and agencies leverage AR for their marketing by focusing on what their main bottlenecks are, and then creating a bespoke AR experience to harness their goals and objectives.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.