In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Simon Severino, CEO of Strategy Sprints, about effective sales strategies for eCommerce businesses. Simon shares insights on understanding buyer psychology, the importance of targeting the right audience, and the Strategy Sprints method that has helped clients generate over $2 billion in additional sales. The conversation covers optimizing sales processes, key steps to repeatable sales, the necessity of delegation for business growth, and quick wins for immediate sales boosts, particularly through email marketing. Simon emphasizes the importance of continuous testing and adapting strategies to ensure success in the competitive eCommerce landscape. Key Episode Takeaways: Understanding buyer psychology is crucial for sales success. Targeting the right audience increases sales effectiveness. The Strategy Sprints method focuses on buyer-centric strategies. Optimizing landing pages can significantly impact conversion rates. Delegation is essential for business owners to focus on growth. Email marketing remains a powerful tool for immediate sales boosts. Continuous A/B testing is necessary for optimizing sales processes. Creating anti-criteria helps filter out unsuitable leads. Building a healthy email list is vital for long-term success. Sales systems should be both inbound and outbound for stability. If you feel Simon and his team at Strategy Sprints can help your business, you may visit: https://www.strategysprints.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode, Arlen Robinson interviews Colin Foster, CEO and co-founder of Brainpower, a digital marketing agency focused on D2C ecosystem growth. Colin shares his journey into e-commerce, the growth of his agency, and insights on optimizing ad spend and increasing customer lifetime value. He emphasizes the importance of positioning in marketing, financial literacy, and direct communication with customers as key strategies for success in the e-commerce space. In this conversation, Caulen Foster discusses the importance of understanding customer perceptions, particularly regarding protein products, and how this can impact sales. He emphasizes the need for e-commerce brands to engage with their customers to gather valuable feedback that can inform product development and marketing strategies. The discussion also touches on the challenges of reaching younger demographics and the necessity of scaling customer engagement as brands grow. Caulen shares insights on leveraging customer conversations for marketing insights and concludes with a personal fun fact about his workout music preferences. Key Episode Takeaways: Colin Foster is the CEO and co-founder of Brainpower. Brainpower specializes in D2C ecosystem growth for consumer brands. Positioning in the market is crucial for agency success. Predictable customer acquisition is essential for growth. Financial literacy is a key aspect of marketing. Brands should focus on one channel at a time for ad spend. Direct communication with customers can reveal valuable insights. Understanding customer demographics can improve product naming. Repurchase rates can be improved through customer engagement. Slow and steady growth can be more sustainable than rapid growth. Many customers associate protein products solely with protein use. Rebranding products to trigger consumption can increase sales. Customer feedback is crucial for understanding market needs. Engaging with customers can provide valuable insights for product improvement. Younger demographics often prefer text communication over phone calls. It's not about the volume of customers, but the quality of insights from interactions. Learning what customers want can differentiate your brand from competitors. Using customer conversations can enhance marketing strategies. Positive customer interactions can lead to better review outcomes. Personal connections in customer service can improve brand loyalty. If you feel Caulen and his team at Brain Power  can help your business, you may visit: https://www.brainpower.agency  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Doug Howarth, founder of Hypernomics Incorporated. They discuss the concept of hypernomics, which involves analyzing market behavior across multiple dimensions to improve e-commerce strategies. Doug shares insights on pricing strategies, the importance of understanding consumer behavior, and how hypernomics can help businesses optimize their product launches. He also reflects on his personal health journey and how it shaped his perspective on market analysis. The conversation concludes with a look at the future of hypernomics and the role of AI in market optimization. Key Episode Takeaways: Hypernomics is a field that studies market behavior in four or more dimensions. Understanding market dimensions can transform e-commerce strategies. Pricing strategies are crucial for maximizing revenue in e-commerce. Micro-influencers often provide better ROI than high-profile influencers. AI can enhance market analysis and decision-making processes. Personal health challenges can lead to unique insights in business. The arrangement of products or services can significantly impact revenue. Hypernomics can be applied to various industries beyond e-commerce. Understanding consumer behavior is key to successful marketing. The future of hypernomics includes integrating AI for deeper market insights. If you feel Doug and his team at Hypernomics  can help your business, you may visit: https://hypernomics.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode, Arlen Robinson interviews Athena Severi, an expert in building brand empires and fostering successful communities. Athena shares her unconventional journey from not attending high school to becoming a leader in the e-commerce space, emphasizing the importance of networking, learning from others, and understanding the nuances of business. She discusses strategies for breaking through the million-dollar barrier, the significance of brand identity in today's market, and the value of supplier relationships. The conversation highlights the need for persistence, professionalism, and a willingness to invest in one's business for long-term success. Key Episode Takeaways: Athena Severi emphasizes the importance of networking and building relationships in business. The first million in revenue is often the hardest to achieve for entrepreneurs. Investing in quality resources and learning from others can accelerate business growth. Understanding cash flow and supplier relationships is crucial for e-commerce success. Brand identity and uniqueness are key in today's competitive market. Persistence and professionalism are common traits among successful entrepreneurs. E-commerce provides opportunities for financial and lifestyle freedom. Utilizing social media and omnichannel strategies can enhance brand visibility. Learning from failures and mistakes is part of the entrepreneurial journey. Creating value for others can lead to stronger business connections. If you feel Athena and his team at Titan Network can help your business, you may visit: https://www.titannetwork.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Ehor Sokolov, CEO of the Conversion Rate Store, about the critical importance of conversion rate optimization (CRO) and user experience in e-commerce. They discuss the common pitfalls businesses face when focusing solely on traffic without addressing conversion rates, the balance between traffic and conversion, strategies for optimizing product launches, and the significance of retention and repeat purchases. Ehor emphasizes the role of personalization and user intent in enhancing customer experience and how AI can support these efforts. The conversation concludes with insights on the future of user experience in e-commerce. Key Episode Takeaways: Conversion rate optimization is crucial for e-commerce success. Driving traffic without conversion is like burning money. A balanced approach to traffic and conversion is essential. Start with a minimal viable product to optimize conversions. Retention strategies are key to increasing customer lifetime value. Personalization can significantly boost repeat purchases. User experience research is vital for understanding customer needs. AI can enhance user experience but cannot replace human creativity. Understanding user intent is critical for effective marketing. Creating dedicated conversion flows can improve sales outcomes. If you feel Ihor and his team at Conversion Rate Store can help your business, you may visit: https://conversionrate.store/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Owen Garitty, founder of FBW Media, about the critical role of brand storytelling in enhancing e-commerce conversions. They discuss how effective storytelling can create emotional connections with customers, the importance of maintaining brand loyalty, and common pitfalls brands face when implementing storytelling strategies. Owen emphasizes the need for authenticity and the long-term nature of brand narratives, while also providing insights into future trends in digital marketing and the evolving landscape of brand communication. Key Episode Takeaways: Brand storytelling is essential for e-commerce success. The average consumer is bombarded with thousands of ads daily. Brands that tell compelling stories build stronger customer loyalty. Authenticity in storytelling is crucial to avoid consumer backlash. Understanding your ideal customer is key to effective storytelling. Silence can be a powerful strategy for brands. Every brand has a unique story worth sharing. The future of marketing will involve more automation, but authenticity must remain. Brands should control their narrative and not rely solely on social media. Emotional connections drive customer engagement and loyalty. If you feel Owen and his team at FPW Media can help your business, you may visit: http://www.fpwmedia.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode, Steven Pemberton shares his journey from a corporate job to becoming a successful e-commerce entrepreneur. He discusses the challenges he faced, including anxiety and business failures, and how he transitioned to helping other brands grow. Steven emphasizes the importance of customer service, effective marketing strategies, and the lessons learned from his experiences with Amazon. He also delves into the significance of conversion rate optimization and paid advertising in driving business success. In this conversation, Steven Pemberton discusses the critical importance of optimizing websites for SEO and conversion rates before investing heavily in paid marketing. He shares success stories of brands that transformed their sales through strategic changes and emphasizes the need for long-term vision and planning in business. The discussion highlights the balance between micro and macro perspectives in marketing and the necessity of understanding customer intent. Key Episode Takeaways: I was one of the youngest managers in this Fortune 500 company. My wife went from crying over returns to making over a million dollars. We had to restructure the business to up the profit margins. I had never experienced anxiety attacks until I started my business. We were about a hundred thousand dollars in debt overnight. We were able to help 137 underprivileged kids have Christmas. Amazon should be a leverage tool, not the only channel. Customer service drastically increased our conversion rate. Lifestyle photos helped customers visualize products in their lives. Standardization in branding and product presentation is crucial. Optimize your website before investing in paid marketing. Small changes can lead to significant increases in conversion rates. Focus on problem-aware customers to expand your market. Learning marketing skills can be done independently at low cost. Success in business requires a long-term vision and planning. Don't just chase high buyer intent; consider all customer stages. Be willing to experiment and learn from failures. Zooming out can provide clarity and reduce stress. Understand the mechanics of customer buying behavior. Diversify your marketing and sales channels to mitigate risks. If you feel Steven and his team at Elevatum can help your business, you may visit: https://elevatum.digital/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Joel Bailey, COO and co-founder of Arwen AI, about the intersection of social media and AI in e-commerce. They discuss the evolution of digital marketing, the importance of comment moderation, and strategies for engaging customers effectively. Joel shares insights on common mistakes brands make in social media marketing and emphasizes the role of AI in enhancing content creation while maintaining transparency. The conversation highlights the need for brands to engage with their audience and leverage AI tools to improve customer interactions and drive sales. Key Episode Takeaways: AI is transforming the landscape of digital marketing. Engagement is crucial for e-commerce success. Comment moderation can significantly improve brand perception. Brands must be proactive in engaging with their audience. An experimental mindset is essential for marketing success. Quality content is key to cutting through the noise. AI can assist in content creation but should not replace human creativity. Transparency in AI usage builds trust with consumers. Social media algorithms often promote negative interactions. Brands should focus on both paid and organic engagement strategies. If you feel Joel and his team at Arwen can help your business, you may visit: https://www.arwen.ai  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews Kara Armstrong, a visionary leader at Jarvee & Co., who specializes in empowering women entrepreneurs and B2B businesses. Kara shares her journey from corporate sales to entrepreneurship, discussing the importance of identifying readiness for premium products, pricing strategies for existing customers, and understanding the premium buyer persona. She provides insights through a case study of a client transitioning to premium offerings and highlights common mistakes businesses make during this process. The conversation concludes with Kara sharing a fun fact about her past as a national swimmer and offering ways for listeners to connect with her. Key Episode Takeaways: Kara Armstrong empowers women entrepreneurs through Jarvee & Co. B2B sales require a deep understanding of customer needs. Identifying readiness for premium products is crucial for business growth. Pricing strategies should consider existing customer relationships. Transitioning to premium offerings requires a new customer persona. Case studies illustrate the impact of premium positioning. Common mistakes include focusing too much on brand visuals over substance. Premium buyers seek transformation, not just features. Understanding your customer is fundamental to business success. Kara has a background as a national swimmer. If you feel Cara and her team at Jarvie and Co can help your business, you may visit: https://jarvieandco.com/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Dina Enos, founder of Stronghouse, about the challenges faced by e-commerce brands, particularly in optimizing their marketing teams. They discuss the importance of creating a testing culture, attracting the right talent, leveraging data effectively, and tailoring messaging to enhance customer engagement. Dina emphasizes the need for diversity within teams and the significance of A/B testing as a critical investment for growth. The conversation also touches on the evolving landscape of marketing channels and the necessity for brands to adapt to these changes. Key Episode Takeaways: Focus on three key marketing channels to improve performance. Assess team skills and morale to optimize resources. Create a culture of testing to avoid complacency. Understand that small data sets can still yield insights. Attract talent by fostering a strong company culture. Limit metrics to avoid overwhelming teams with data. Tailor messaging to the right audience for better engagement. Invest in A/B testing to drive continuous improvement. Stay adaptable to changes in marketing channels. Embrace a mindset of curiosity and innovation. If you feel Dena and her team at StrongHouse can help your business, you may visit: https://www.stronghouse.us/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Marin Istvanic, the head of performance at Inspire agency. They discuss strategies for structuring Facebook ads for maximum efficiency. Marin emphasizes the importance of creative elements in ad campaigns, stating that creative has a 56% impact on ad performance. He advises optimizing for purchase rather than traffic or add-to-cart, excluding existing buyers from ad targeting, and using post IDs to accumulate social proof. Marin also shares his experience with A/B testing and the common mistakes businesses make when setting up Facebook ads. Key Episode Takeaways: Creative elements have a significant impact on the performance of Facebook ads. Optimize for purchase rather than traffic or add-to-cart to increase sales. Exclude existing buyers from ad targeting to avoid wasting ad spend. Use post IDs to accumulate social proof and boost ad performance. A/B testing can be challenging on Facebook, but variations of winning ads can be tested to improve results. If you feel Marin and his team at Inspire Agency can help your business, you may visit: https://inspiredigitalgroup.com/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Scott Bradley, founder and CEO of Shopper Approved, discusses the importance of online reviews and reputation management. He shares his journey in the e-commerce industry and highlights the need for strategic partnerships with review platforms. Bradley explains how positive reviews can be leveraged to increase conversions and offers strategies for placing reviews strategically on websites. He also emphasizes the impact of reviews on search engine rankings and consumer behavior. In this conversation, Scott Brandley discusses the importance of online reviews and reputation management for businesses. He explains how businesses can leverage customer reviews to improve their reputation and attract more customers. Scott also shares strategies for incorporating user-generated content into marketing efforts and turning negative reviews into opportunities for growth. He emphasizes the value of empathetic responses to negative reviews and the impact they can have on consumer perception. Overall, the conversation highlights the significance of online reputation in building trust and credibility with customers. Key Episode Takeaways: Strategic partnerships with review platforms are crucial for leveraging the power of online reviews. Placing reviews strategically on websites, such as on the homepage, landing pages, and product pages, can significantly increase conversion rates. Positive reviews and a high reputation can influence search engine rankings and consumer behavior. Customers often search for reviews on Google to assess a brand's reputation before making a purchase. Redirecting customers to different review platforms after a purchase can help improve overall ratings and reputation. Online reviews and reputation management are crucial for businesses to build trust and credibility with customers. Businesses can leverage customer reviews to improve their reputation and attract more customers. Incorporating user-generated content, such as customer quotes and testimonials, into marketing efforts can enhance social proof. Negative reviews can be turned into opportunities for growth by responding empathetically and resolving customer issues. Empathetic responses to negative reviews can have a significant impact on consumer perception and trust in the brand. If you feel Scott and his team at Shopper Approved can help your business, you may visit: https://www.shopperapproved.com/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Jennifer Sutton, a marketing and advertising expert, discusses the challenges businesses face in navigating the fragmented marketing industry. She emphasizes the importance of choosing the right marketing partner and aligning marketing strategies with business objectives. Sutton also advises businesses to focus on their brand's why and what, and to be intentional in their marketing efforts. She suggests planning marketing strategies based on the target audience and choosing the right platforms to convey the brand's message. In this conversation, Jennifer Sutton discusses the importance of strategic planning in marketing and business growth. She emphasizes the need for businesses to reach their target audience multiple times with clear and aligned messaging. Sutton also provides advice for business owners who are looking to scale their operations, suggesting that they join accelerators and utilize free resources such as small business development councils. She highlights the significance of hiring individuals who complement the business owner's strengths and values. Sutton shares a marketing success story where her team was able to sell high-ticket items within a short timeframe through a strategic digital plan. She concludes by mentioning her passion for DC comics and the influence of media in shaping culture and storytelling. Key Episode Takeaways: The marketing industry has become fragmented, making it difficult for businesses to navigate and find the right marketing partner. Businesses should focus on their brand's why and what, and align their messaging with their target audience's pain points and needs. Choosing the right marketing platforms and being intentional in marketing efforts is crucial for success. Businesses should plan their marketing strategies based on their objectives and the platforms where their target audience consumes information. Strategic planning is crucial in marketing and business growth. Businesses need to reach their target audience multiple times with clear and aligned messaging. Joining accelerators and utilizing free resources can help business owners scale their operations. Hire individuals who complement the business owner's strengths and values. A strategic digital plan can lead to successful marketing campaigns. Media has a significant influence on culture and storytelling. If you feel Jennifer and her team at Bright Marketing can help your business, you may visit: https://www.brightcomarketers.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen:

In this episode, email deliverability expert Benny Rubin shares insights on effective cold emailing and avoiding the spam folder. He discusses his background in music and how he transitioned to becoming a B2B marketer. Rubin explains the importance of email marketing in enhancing the customer journey and gives examples of successful email campaigns that improved customer loyalty and conversions. He also highlights the potential for DTC brands to tap into the B2B market and the unique sales opportunities it presents. In this conversation, Arlen Robinson and Benny Rubin discuss strategies for effective cold email marketing. They emphasize the importance of finding the right audience and creating a warm introduction by mentioning previous clients or affinity groups. They also highlight the critical aspects of email deliverability, such as setting up SPF, DMARC, and DKIM records. Additionally, they advise startup businesses to consider multiple lead generation channels and not over-index on one specific channel. In terms of personal interests, Benny shares that he plays the violin and has a soft spot for the band Megadeth. Key Episode Takeaways: Email marketing is a powerful tool that can enhance the customer journey and improve customer loyalty and conversions. Cold emailing can be an effective strategy for reaching out to potential B2B customers and securing large-scale orders. Email is a reliable and cost-effective channel for communication, making it a valuable asset for businesses. DTC brands should consider exploring the B2B market and leveraging email marketing to tap into new sales opportunities. Email is still widely used and checked regularly by consumers, making it a valuable channel for marketing and communication. Find the right audience for your cold email campaign by targeting individuals in specific affinity groups or mentioning previous clients in the same industry. Ensure good email deliverability by setting up SPF, DMARC, and DKIM records and considering the use of subdomains. Don't over-index on one lead generation channel; consider multiple channels to diversify your sources of leads. Personalize your cold emails by mentioning previous clients or affinity groups to create a warm introduction. In addition to email marketing, explore other lead generation channels such as affiliate programs or text messaging. If you feel Benny and his team at Senders can help you, you may visit: https://www.senders.co  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode, Arlen Robinson interviews Hristo Arakliev, the co-founder and COO of HyperZone, a top-tier Amazon marketing agency. They discuss strategies for DTC brands to be successful on Amazon, including utilizing the subscribe and save feature, focusing on reviews, optimizing listings, and using Amazon PPC. They also touch on the differences between marketing for DTC brands and traditional retail brands on Amazon. Risto emphasizes the importance of having a trusted partner and generating a certain level of revenue before expanding to Amazon. He also advises against using Amazon for CBD products or high-end clothing brands. In this conversation, Hristo Arakliev discusses the challenges and strategies for success on Amazon. He emphasizes the importance of focusing on the quality and functionality of the product, as well as building a unique and Western-oriented brand to stand out from Chinese sellers. Hristo also highlights common mistakes that brands make on Amazon, such as underestimating the platform and neglecting logistics and packaging. He advises D2C brands to approach Amazon from their strengths, whether it's leveraging influencers or building a network of websites for organic SEO traffic. Hristo concludes by discussing the difficulties of opening an Amazon account and the need for better vetting processes. Key Episode Takeaways: Utilize the subscribe and save feature on Amazon to offer discounts and encourage repeat purchases. Focus on generating reviews to build trust and credibility for your brand. Optimize your listings and use Amazon PPC to drive traffic and increase sales. Consider the suitability of Amazon for your brand based on factors such as revenue, product type, and target audience. Focus on the quality and functionality of your product to stand out on Amazon. Build a unique and Western-oriented brand to differentiate yourself from Chinese sellers. Avoid common mistakes on Amazon, such as underestimating the platform and neglecting logistics and packaging. Utilize influencers and organic SEO traffic to drive sales and brand awareness. Be prepared for the challenges of opening an Amazon account and consider working with an agency for assistance. If you feel Hristo and his team at HYPERZON can help you, you may visit: https://hyperzon.io/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode, Kathy Guzman-Galloway, a brand positioning expert, discusses the importance of brand positioning for e-commerce businesses. She emphasizes the need to understand the target audience and create a clear brand promise. Kathy also highlights the significance of authenticity and connecting with customers on a deeper level. She provides insights on how to establish and maintain brand positioning, including conducting qualitative research and focusing on the customer's why. Kathy encourages businesses to differentiate themselves by being authentic and true to their values. Key Episode Takeaways: Brand positioning is crucial for e-commerce businesses as it helps define the target audience, the brand's offering, and why customers should care. Understanding the target audience and their needs is essential for effective brand positioning. Authenticity is key in building a strong brand and connecting with customers. Businesses should focus on qualitative research to gain a deeper understanding of their customers. Maintaining brand positioning requires ongoing evaluation and adaptation to changes in the market and consumer behavior. If you feel Kathy Guzman Galloway and her team at The Clarity Wizard can help you, you may visit: https://www.theclaritywizard.com/ For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Dan Brownshire, the CEO and co-founder of Channel Key, a full-service channel management agency focused on Amazon. They discuss high-level Amazon business strategies and how direct-to-consumer e-commerce brands can leverage Amazon to expand their reach. Dan shares his background in e-commerce and how he got started with Amazon. They also cover topics such as retail readiness, advertising strategies, the importance of brand stores, diagnosing problems with an Amazon business, and the future of Amazon and emerging trends. Key Episode Takeaways: Retail readiness is crucial on Amazon, including filling up the image carousel, using infographics and video content, and having a brand store and eight plus content. Brands should get clarity on which part of the advertising funnel they want to target on Amazon and focus on the right ad types for their goals. Data visibility is important for brands on Amazon, and they should focus on the key performance indicators (KPIs) and data points that matter most to their business. Brand stores on Amazon are becoming more important for telling a brand's story and interacting with customers outside of the platform. Amazon is a unique platform and requires its own strategies, different from other marketplaces like Walmart and eBay. Emerging trends on Amazon include non-endemic DSP, where brands can leverage Amazon's advertising capabilities even if they don't sell physical products on the platform. If you feel Dan Brownsher and his team at Channel Key can help you, you may visit: https://www.channelkey.com/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Dr. Terri Levine shares insights on how to create value-generating lead magnets in e-commerce marketing. She emphasizes the importance of relevance, high perceived value, clarity, and actionable content in lead magnets. Dr. Levine also highlights the need for social proof and the inclusion of unique insights. She advises businesses to be creative and unique in their lead magnets to stand out in a saturated market. Additionally, she discusses the mistakes to avoid, such as generic and overly complicated lead magnets, and the importance of a compelling headline. Dr. Levine predicts that lead magnets will continue to play a crucial role in digital marketing, but businesses need to provide even more value to attract and retain customers. Key Episode Takeaways: Lead magnets should be relevant, have high perceived value, be clear and specific, and provide actionable content. Including social proof and unique insights in lead magnets can increase their effectiveness. Businesses should be creative and unique in their lead magnets to stand out in a saturated market. Mistakes to avoid include creating generic and overly complicated lead magnets, and not having a compelling headline. Lead magnets will continue to be important in digital marketing, but businesses need to provide even more value to attract and retain customers. If you feel Dr. Levine and her team at Heart-repreneur can help you, you may visit: https://heartrepreneur.com/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode, Austin LaRoche, CEO of Attack Interactive, discusses strategies for attracting, converting, and closing customers in the e-commerce industry. He emphasizes the importance of diversifying marketing channels and understanding the target market to improve the attract phase of the customer journey. Austin also highlights the differences between B2B and B2C approaches to converting leads. He stresses the significance of delighting customers and creating a positive experience to encourage customer loyalty. Austin provides actionable tips, including focusing on conversion metrics, simplifying reporting, and prioritizing performance marketing over brand marketing. Key Episode Takeaways: Diversify marketing channels to attract a variety of customers Understand the target market and tailor marketing efforts accordingly Differentiate between B2B and B2C approaches to converting leads Delight customers to encourage loyalty and positive word-of-mouth Focus on conversion metrics, simplify reporting, and prioritize performance marketing If you feel Austin and his team at ATAK Interactive can help you, you may visit: https://www.atakinteractive.com/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.  

John Horn, CEO of Stub Group, discusses revenue growth strategies for e-commerce brands using audience testing and Google Ads. He emphasizes the importance of understanding the different places and ways to reach potential customers through Google's advertising ecosystem, including Google search, YouTube, the Google Display Network, Gmail, and Google's Discover app. Horn explains the process of testing different audiences and campaigns to optimize conversion rates and cost per click. He also highlights the need for brands to focus on their website experience and continually test and optimize for different browsers and devices. Horn concludes by discussing the integration of offline and online sales strategies and the importance of being present in multiple channels while maintaining efficiency. Key Episode Takeaways: Utilize the various platforms within Google's advertising ecosystem, such as Google search, YouTube, the Google Display Network, Gmail, and Google's Discover app, to reach potential customers. Test different audiences and campaigns to optimize conversion rates and cost per click. Focus on the website experience and continually test and optimize for different browsers and devices. Integrate offline and online sales strategies by being present in multiple channels while maintaining efficiency. If you feel John and his team at StubGroup can help you, you may visit: https://www.stubgroup.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Taylor Sanford, founder and CEO of Premier Spike, shares his experience of blending offline sales strategies with online marketing to create brand awareness and boost organic sales. He explains how he leveraged his influence in the round net community to introduce a higher quality product and gain brand recognition. By partnering with round net organizations and targeting PE teachers and youth camps, Premier Spike was able to generate offline sales and increase brand awareness. Taylor emphasizes the importance of focusing on specific target markets and adapting strategies based on the unique challenges of each business. Key Episode Takeaways: Blending offline sales strategies with online marketing can create brand awareness and boost organic sales. Leveraging influence in a community can help introduce a higher quality product and gain brand recognition. Targeting specific markets, such as round net organizations, PE teachers, and youth camps, can generate offline sales and increase brand awareness. Focusing on specific target markets and adapting strategies based on unique challenges is crucial for success. If you feel Taylor and his team at Premier Spike can help you, you may visit: https://www.premierspike.com/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Lucas Robinson, founder and CEO of Weblife, shares insights on leveraging CRM data in e-commerce marketing. He emphasizes the importance of clean and organized CRM data and recommends hiring a subject matter expert to set up the CRM correctly. Robinson highlights the power of AI in analyzing CRM data and creating personalized marketing campaigns. He discusses the role of customer segmentation and avatars in tailoring marketing efforts. Robinson predicts that AI will play a significant role in CRM data analysis and marketing strategies in the future. Key Episode Takeaways: Clean and organize your CRM data and hire a subject matter expert to set it up correctly. Use AI to analyze CRM data and create personalized marketing campaigns. Customer segmentation and avatars help tailor marketing efforts to specific customer segments. AI will play a significant role in CRM data analysis and marketing strategies in the future. If you feel Lucas and his team at WebLife can help you, you may visit: https://weblifestores.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

JK Beaton, co-founder of China Product Pros, shares insights on product sourcing from China. He emphasizes the importance of working directly with factories rather than trade companies to ensure consistent quality and lower costs. JK also advises brands to negotiate with factories and ask questions to understand the challenges and find solutions. He highlights the risk of products being held ransom at port and recommends filing a trademark in China to prevent this. JK discusses the significance of on-site visits and inspections to maintain quality control. He also mentions emerging trends such as factories moving towards automation. Key Episode Takeaways: Work directly with factories to ensure consistent quality and lower costs Negotiate with factories and ask questions to understand challenges and find solutions File a trademark in China to prevent products from being held ransom at port Conduct on-site visits and inspections to maintain quality control Be aware of emerging trends, such as factories moving towards automation If you feel JK Beaton and his team at China Product Pros can help you, you may visit: https://www.chinaproductpros.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the e-commerce marketing podcast, Arlen Robinson interviews Kausambi Manjita, the Chief Product Officer at Mason. They discuss the future of AI in retail and e-commerce and how it can benefit businesses. Kausambi shares her insights on how AI technologies can help e-commerce businesses drive growth, increase personalization, and improve customer experience. She emphasizes the importance of understanding the specific needs and challenges of a business and finding AI solutions that can address those issues. Kausambi also highlights some interesting AI innovations in the beauty and personal care industry, such as skin tone finders and personalized cart challenges. Key Episode Takeaways: AI technologies can help e-commerce businesses drive growth and increase personalization. Understanding the specific needs and challenges of a business is crucial when implementing AI solutions. AI innovations in the beauty and personal care industry, such as skin tone finders and personalized cart challenges, are improving customer experience. AI can augment and enhance the capabilities of sales teams in brick-and-mortar stores. Small e-commerce businesses should focus on the areas of their funnel that need improvement and evaluate AI solutions that can address those specific needs. If you feel Kausambi and her team at Mason can help you, you may visit: https://www.getmason.io  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Praveen Narra, the founder and CEO of tech.us, shares insights on effectively using AI in e-commerce. He discusses his background, the value of AI, and the pitfalls to avoid. He also highlights the importance of customer satisfaction and offers a free consultation for e-commerce businesses. Takeaways AI is a journey, not a destination, and requires specialized skills for effective implementation. Prioritize customer satisfaction and ROI when measuring the success of AI projects. Start small, test the waters, and invest in data infrastructure for successful AI implementation If you feel Praveen and his team at Tech.us can help you, you may visit:  https://www.tech.us  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://youtube.com/@ecommercemarketingpodcast  Let us know what you think by subscribing on social media: Facebook: https://www.facebook.com/ecommercemarktingpodcast  Twitter: https://x.com/emarketpodcast   Instagram: https://www.instagram.com/emarketingpodcast  You can also follow Arlen at: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Brittany Brewer, a senior account executive at FreeUp, discusses the benefits and challenges of building a global team for e-commerce businesses. She shares how FreeUp was created to address the need for reliable freelancers in the e-commerce space and offers tips on effectively delegating tasks to a global team. Brittany emphasizes the importance of documenting tasks, establishing clear communication protocols, and creating an action plan for utilizing freed-up time. She also highlights the significance of regular meetings and open communication between clients and freelancers. Managing a global team requires clear lines of communication and consideration for different time zones and cultures. It is important to find the best lines of communication that your team is already comfortable with. Tools like Slack, Loom, Zoom, and Google Meet can facilitate effective communication. When working with international freelancers, it can be beneficial to delegate tasks that can be completed while you sleep. It is also important to establish clear communication preferences and use tools like WhatsApp or other communication platforms that work best for both parties. Additionally, using technologies like Time Doctor for productivity management and LastPass for secure password sharing can enhance team efficiency and security. Key Episode Takeaways: Building a global team can help e-commerce businesses scale and free up time for big picture tasks. Documenting tasks and creating clear communication protocols are essential for effective delegation. Regular meetings and open communication between clients and freelancers are crucial for project success. Utilize available tools like screen recorders to create standard operating procedures and provide resources for freelancers. Clear lines of communication are essential when managing a global team. Consider different time zones and cultures when working with international freelancers. Use tools like Slack, Loom, Zoom, and Google Meet for effective communication. Delegate tasks that can be completed while you sleep to maximize productivity. Establish clear communication preferences and use platforms like WhatsApp that work best for both parties. Utilize technologies like Time Doctor for productivity management and LastPass for secure password sharing. If you feel Brittany and her team at FreeUp can help you, you may visit: https://www.freeup.net  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Emma Shermer Tamir discusses strategic positioning, customer research and  brand identity building. She shares the story of Stanley, a brand that successfully transformed its identity and positioned itself strategically in a high competition environment. Emma emphasizes the importance of understanding your target market and evolving with their needs. She also discusses the differences in strategic positioning for startup brands versus established brands. Additionally, she mentions the pitfalls of diluting brand identity and losing sight of what made a brand successful in the first place. The conversation explores the importance of having a tailored strategy and sticking with it, as well as the key elements of effective customer research. She also discusses the future of brand identity in high competition markets and the need to create strong connections with customers. The conversation concludes with a fun fact about the guest and information on how to reach out to her. Key Episode Takeaways: Understanding your target market and evolving with their needs is crucial for brand success. Strategic positioning is especially important for startup brands to differentiate themselves from the competition. Established brands should maintain a clear brand identity while also appealing to a wider audience. Diluting brand identity and losing sight of what made a brand successful can lead to financial struggles. Customer research and understanding the competitive landscape are essential for effective brand positioning. Having a tailored strategy is crucial for brands to stand out and succeed. Effective customer research involves analyzing competitor's customers, reviewing customer feedback, and leveraging social media. Building a strong brand identity and connecting with customers is essential for long-term growth. In high competition markets, brands need to find unique ways to grab and hold attention. Living on multiple continents can provide a diverse perspective and appreciation for different cultures. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Jeff Coyle, co-founder of Market Muse, discusses the concept of content clusters and how they strategically align with increasing sales. Content clusters involve creating comprehensive coverage of a topic or concept throughout a website, showcasing expertise and providing value to users. Coyle gives the example of Home Depot, which has effectively implemented content clusters by going beyond just product listings and incorporating category showcases, ideas and DIY sections, and community engagement. He emphasizes the importance of authenticity and expertise in content creation, as consumers are becoming more educated and can easily identify inauthentic or non-expert content. In this conversation, Jeff Coyle from MarketMuse discusses the importance of content clusters in building a solid foundation for a brand's content strategy. He emphasizes the need for brands to find a balance between providing valuable information and overwhelming the customer. Jeff also highlights the role of AI and machine learning in the creation and optimization of content clusters, noting that these technologies can help streamline the process and improve the quality of content. The key takeaway is that brands should approach content clusters with authenticity and involve humans in the process to ensure a genuine and valuable user experience. Key Episode Takeaways: Content clusters involve comprehensive coverage of a topic or concept throughout a website, showcasing expertise and providing value to users. Authenticity and expertise are crucial in content creation, as consumers are becoming more educated and can easily identify inauthentic or non-expert content. E-commerce brands should go beyond just product listings and incorporate category showcases, ideas and DIY sections, and community engagement to effectively implement content clusters. Content clusters can be implemented by both large and small websites, and they have a significant impact on sales and organic search rankings. Treating the blog as a separate entity and not integrating knowledge and authority throughout the website is a common mistake that brands make. Find a balance between providing valuable information and overwhelming the customer with content clusters. AI and machine learning can streamline the creation and optimization of content clusters. Authenticity is key in building content clusters, and involving humans in the process is crucial. Content clusters should be thoughtfully planned and integrated into the overall content strategy. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Vicky Pasche, co-founder and CEO of Dapper Boi, shares her journey from Shark Tank rejection to building a seven-figure, all-gender apparel brand. Initially aimed at solving the problem of ill-fitting clothing for masculine-presenting women, Dapper Boi gained visibility and sales after Shark Tank. Key growth strategies included relatability, transparency, and community building. Vicky discusses overcoming challenges by breaking binary thinking and communicating with diverse customer personas. She also highlights the use of AI in marketing, including brand voice training for email and social media, and developing a genderless avatar for fitting. Vicky emphasizes the importance of starting the entrepreneurial journey despite rejections and shares her love for 90s R&B and karaoke. Key Episode Takeaways: Dapperboy started as a brand to solve the problem of ill-fitting clothing for masculine-presenting women and evolved into an all-gender brand. The appearance on Shark Tank gave Dapperboy visibility and validation, leading to increased sales and positive impact on customers' lives. Key strategies for growth included being relatable, transparent, and building a strong community. Overcoming challenges in carving out a niche involved breaking binary thinking and effectively communicating with different customer personas. The use of AI in marketing is a growing trend that can have a significant impact on business growth. Dapper Boi has embraced AI technologies for email marketing and social media content, teaching AI their brand voice. They are working on utilizing AI for fitting, creating a genderless avatar that shows how outfits would look on different body types. Building a strong community is important for e-commerce brands, and Dapper Boi has utilized social media and email marketing to foster and engage their community. When facing rejections, it's important to get out of your own way and remember that you are asking for your business, community, and customers, not just for yourself. Vicky Pasche loves 90s R&B and karaoke. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews Jesse James Robluski, the marketing super villain, about the importance of differentiation in e-commerce marketing. They discuss the concept of differentiation and how it sets brands apart in crowded market niches. Jesse shares examples of successful differentiation strategies, such as the brand Liquid Death, which differentiated itself by creating a lifestyle brand and targeting a niche audience. They also explore the role of new technologies like AI and machine learning in evolving differentiation strategies. Jesse emphasizes the need for brands to adapt and stay relevant by understanding consumer behaviors and leveraging platforms like social media. Key Episode Takeaways: Differentiation is crucial in e-commerce marketing to set brands apart in crowded market niches. Successful differentiation strategies involve creating a lifestyle brand, targeting a niche audience, and being authentic. New technologies like AI and machine learning can enhance differentiation strategies by enabling more personalized and targeted marketing. Brands need to adapt their differentiation strategies to remain relevant and competitive by understanding consumer behaviors and leveraging platforms like social media. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Ayat Shukairy, an expert in experimentation and marketing optimization, discusses conversion rate optimization (CRO) and A/B testing. She emphasizes the importance of ongoing testing and optimization in marketing. Ayat shares her background in CRO and how her company has grown in the field. She also discusses the role of AI in shaping the future of A/B testing and CRO, highlighting the importance of human creativity and intuition. Ayat shares success stories from her work with clients and common mistakes to avoid in CRO efforts. She also addresses the impact of online privacy and data regulations on A/B testing strategies. Finally, Ayat discusses emerging trends in marketing and optimization, as well as recommended tools and platforms for executing A/B tests. Key Episode Takeaways: Conversion rate optimization (CRO) and A/B testing are essential for ongoing marketing success. AI can enhance A/B testing and conversion rate optimization, but human creativity and intuition are still crucial. Speed and the number of experiments correlate with the impact on conversion rates. Avoid copying competitors and focus on understanding and catering to your specific customers. Measure and A/B test changes to ensure meaningful results. Consider privacy and data regulations in A/B testing strategies. The next big breakthrough in marketing and optimization may involve AI and a return to basics. Recommended tools and platforms for A/B testing include heat maps, session recording tools, and A/B testing software like FigPy, VWO, and Google Optimize. Consider tools that offer multiple features and prioritize data privacy and security. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

John Li, co-founder of PickFu, discusses the importance of consumer feedback in driving sales and growing e-commerce businesses. He shares how PickFu helps businesses make data-driven decisions by providing instant feedback from target audiences. John emphasizes the value of real consumer feedback in testing advertising efficacy, optimizing product imagery, and conducting competitive testing. He also highlights the role of consumer insights in effectively communicating sustainability efforts and shaping the future of shopping on social commerce platforms. Throughout the conversation, John emphasizes the need for businesses to listen to their customers and make informed decisions based on their feedback. Key Episode Takeaways: Consumer feedback is crucial for making data-driven decisions in e-commerce. Testing advertising efficacy, optimizing product imagery, and conducting competitive testing are key areas where consumer feedback can drive sales. Consumer insights can help businesses effectively communicate their sustainability efforts without falling into the trap of greenwashing. Consumer feedback plays a significant role in shaping the future of shopping on social commerce platforms. Listening to customers and making informed decisions based on their feedback is essential for business success. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Alex Back, the founder and CEO of Couch.com. They discuss the challenges and opportunities in the affiliate marketing space, including the impact of AI, the shift towards first-party data, and the importance of human creativity in campaign strategies. They also explore underutilized tactics such as co-branded partnerships and giveaways. Alex shares his experience as a former actor and singer on cruise ships and offers his contact information for further discussion. Key Episode Takeaways: Affiliate marketing is still a valuable strategy despite the challenges of tracking and privacy-focused advertising. Human creativity is essential in developing effective campaign strategies, while AI can streamline certain marketing tasks. Co-branded partnerships and giveaways are underutilized tactics that can help build first-party data and attract new audiences. The affiliate marketing industry is shifting towards a lower-funnel strategy to capture customers closer to the point of conversion. Email marketing is experiencing a resurgence and can be a cost-effective way to collect first-party data. Alex Back has a background in acting and singing on cruise ships. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Yifat Baror is the Co-founder, CMO, and Chief Growth Officer at Osa Commerce. With almost two decades of experience in E-commerce, Yifat has consistently driven global growth for omnichannel retail. Her track record includes leading GTM strategy, brand building, and high-growth teams. Yifat also founded and managed a multi-million dollar retail business that distributed contemporary brands internationally. Yifat was awarded the SDCE Executive's 2022 and 2023 Women in Supply Chain award. In this episode, you will learn How the landscape of social commerce evolves, and the major shifts  in consumer behavior on platforms like Instagram, TikTok, and Facebook Strategies that are crucial for brands to successfully integrate their e-commerce efforts with social media platforms How emerging technologies, such as AI, AR, and VR, will impact the future of social commerce Key insights and lessons for aspiring female leaders in the e-commerce and supply chain industries Trends and developments that will predict and shape the future of social commerce in the next 5 to 10 years and how should brands and marketers prepare for these changes For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Ben Billups, Founder of NOBLE Digital, boasts a decade-long career in performance marketing, emerging as a trailblazer in the field. NOBLE is the world’s fastest-growing email and SMS service provider for ecommerce brands and digital publishers. His expertise has propelled the company to redefine industry standards, leveraging a unique blend of technical proficiency and creative strategies. In this episode, you will learn The evolution of the  landscape of email and SMS marketing evolve for ecommerce brands over the last decade How AI and machine learning is transforming email and SMS marketing strategies for ecommerce in the near future How NOBLE Digital navigates the changing waters of privacy concerns  What key performance indicators do you prioritize for evaluating the success of email and SMS campaigns The emerging trends that will shape the future of email and SMS marketing for ecommerce brands, and how should marketers start preparing now to stay ahead of the curve For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Hal Smith, the Founder of H Street Digital, is an adept entrepreneur cultivating business growth through data-driven digital advertising. Focused on scaling leads and new customers for consumer brands, his leadership propels the company with triple-digit growth annually. With a track record of managing over $100 million in digital advertising campaigns and a knack for objective data analysis, Hal ensures H Street Digital empowers brands to scale customers profitably. In this episode, you will learn How the landscape of digital advertising is evolving in the next few years, especially with the increasing concerns around privacy and data protection What are the most significant challenges brands face today in scaling their customer base through digital advertising, and how does H Street Digital approach these challenges In what ways have AI and machine learning transformed digital advertising strategies, and how does H Street Digital leverage these technologies to optimize campaign performance The key performance indicators (KPIs) that you should prioritize to assess the effectiveness of a digital advertising campaign How do shifts in consumer behavior impact digital advertising strategies, and can you share an example of how you've adapted a campaign to meet changing consumer preferences Emerging trends and technologies that will have the biggest impact on digital advertising For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast and other social medial platforms: https://www.facebook.com/ecommercemarktingpodcast https://twitter.com/emarketpodcast https://www.instagram.com/emarketingpodcast/  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Over a decade ago, Damon Burton, a husband and father of three, beat a billion dollar company by outranking their website on Google. From then on he realized he was onto something great and went on to build an international search engine marketing company that’s worked with Inc. 5000 and Shark Tank featured businesses alike. Having started his business right before the 2008 recession, Damon is familiar with navigating and growing a business during confusing times, including tripling revenue during the recent pandemic. Since founding his company, SEO National, in 2007, Damon has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly as he helps big and small clients make more in a month than they used to in a year. In this episode, you will learn The foundational differences between SEO and paid advertising strategies, and how these differences affect a business's digital marketing approach How do you evaluate the long-term value of SEO investments compared to the quick wins of paid advertising How do SEO and paid ads differ in terms of building audience trust and engagement and does one method lead to more loyal customers than the other How do SEO and paid ads differ in terms of building audience trust and engagement How do the costs and ROI of SEO compare to those of paid advertising, especially for small businesses or startups with limited budgets How does the volatility of SEO due to algorithm changes compare to the stability of paid ads How can businesses best integrate SEO and paid advertising into a cohesive digital marketing strategy For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Jason Friedman, is a serial entrepreneur who turned his passion for theater into a blueprint for business success. As CEO of CXFormula, Jason has revolutionized customer experience, applying storytelling and psychology to help companies across industries—from retail giants to financial institutions—achieve explosive growth. Recognized by Ernst and Young as Entrepreneur of the Year and leading his company to the Inc. 5000 list multiple times, Jason's unique approach has made a significant impact. Beyond his professional accolades, he's a proud dad and dog lover.  In this episode, you will learn The importance of customer journey mapping in ecommerce and how it can be effectively implemented to enhance the customer experience How critical personalization is in ecommerce settings, and strategies for creating more personalized customer experiences What role does customer feedback play in shaping the customer experience, and what are some effective ways for businesses to collect and act on this feedback How emerging technologies like AI and VR are changing the landscape of customer experience in ecommerce over the next few years The biggest trends and changes in ecommerce customer experience that are coming within the next decade For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Andy Neary is a former Professional Baseball Player, a two-time Iron Man finisher, business coach, and founder of Complete Game Consulting. Combining the skills and talents he used to compete in professional baseball and Ironman, Andy’s on a mission to help business and insurance professionals succeed in their careers and in life. He helps insurance professionals target the right audiences at the right time. His programs help people cultivate the “off-field” habits, mindset, and rituals that lead to all-star performances. In this episode, you will learn How Andy’s experiences in sports have influenced his approach to building a brand The foundational principles for crafting marketing messages that naturally attract the target client An example where a brand successfully implemented the strategy of telling their prospect's story, and the impact it had on their marketing outcomes Common pitfalls brands fall into when trying to adopt this prospect-centered storytelling approach, and how can they avoid them For businesses looking to pivot their marketing strategy to focus more on their prospects' stories, the first practical steps they should take to make this shift effectively For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.  

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Amanda Sherry is the Director of Marketing at a Microsoft Gold partner, Western Computer, with a passion for showcasing the transformative power of data in the dynamic world of Microsoft solutions and marketing. With over 15 years of marketing experience and a Master's of Science in Public Communications, Amanda brings a unique blend of creativity and analytical prowess to the table. In this episode, you will learn The most polarizing beliefs in marketing today, and how do they impact brand strategy and customer engagement Finding the right balance between being bold and polarizing, without alienating a significant portion of your target audience Misconceptions about SEO in the marketing world and the reality behind effective SEO strategies How can SEO be effectively integrated into marketing strategies that may be considered polarizing Emerging trends in SEO and digital marketing that will shape the future of how companies market their products and services, especially in contexts that may involve polarizing approaches For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Jeremy Ryan Slate is the host of the Create Your Own Life Podcast, which studies the highest performers in the world, as well as the CEO of Command Your Brand. He holds a BA from Seton Hall University in Catholic theology and World Religions, with a concentration in Judaism. Jeremy studied Catholic literature at Oxford University, as well as holding a Master’s in Roman Emperor Worship from Seton Hall University. His podcast was named the #1 Podcast to Listen To by INC Magazine in 2019, as well as Top 40 Under 40 by Podcast Magazine in 2022. He’s the author of the best-selling book Unremarkable to Extraordinary: Ignite Your Passion to Go From Passive Observer to Creator of Your Own Life; in addition to his new book Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape. Jeremy and his wife, Brielle, co-founded Command Your Brand—a new media public relations agency designed to help entrepreneurs share their message by appearing as podcast guests.  In this episode, you will learn  The most critical first step for brands looking to tap into the billion-dollar podcast market, and why is it so pivotal How can new podcasters create content that not only engages their target audience but also encourages loyalty and growth Effective monetization strategies for podcasters who are just starting to build their brand presence How do you believe podcasts offer a unique advantage in storytelling for brands, and can you provide an example of a brand that has done this exceptionally well The most effective ways podcasts can cross-promote with other media to amplify their reach Emerging trends that will shape the podcasting industry, especially for brands looking to grow their audience and influence For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Tim Parkin is a coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. By applying more than 20 years of experience merging behavioral psychology and technology, Tim has generated over $100 million for global brands. In this episode, you will learn What is Test-Driven Marketing and how it differs from traditional marketing approaches For businesses looking to implement a test-driven approach to their marketing strategies, where should they start What key performance indicators (KPIs) should businesses focus on when evaluating the success of their marketing experiments What are some of the most common challenges or obstacles companies face when adopting a test-driven marketing approach Insights into the tools and technologies that are essential for conducting effective marketing experiments How will test-driven marketing evolve and what are some emerging trends or technologies that you believe will significantly impact how businesses experiment with and optimize their marketing strategies For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Sean Tepper is the founder and CEO of Tykr, a platform that helps people manage their own investments with confidence. Today he'll provide marketing tips, including Youtube, to help build more awareness and generate leads. In this episode, you will learn How can podcast guest speaking specifically benefit e-commerce entrepreneurs, especially those who might not naturally seek the spotlight due to their introverted nature Insights on developing a content strategy for YouTube that not only attracts viewers but also converts them into loyal customers The most effective tactics for increasing viewer engagement on YouTube, and how these tactics help in lead generation How important is SEO in YouTube marketing, and what are your top tips for optimizing videos to ensure they rank higher and reach a wider audience The role of storytelling in YouTube videos? How can businesses use storytelling to connect with their audience and strengthen their brand What metrics do you consider essential for measuring the success of a YouTube marketing campaign, and how do you use these metrics to refine your strategies Emerging trends in YouTube marketing that ecommerce businesses should be aware of, and how should they prepare to adapt to these changes For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attachd) free trial! Mischa is a seasoned sales expert who once retired to teach yoga and be a stay-at-home dad. Now, as the founder of The Influence Army and host of the Table Rush Talk Show, he helps heart centered entrepreneurs amplify their message and build influence without costly advertising. Are you ready to go on an Influence Tour? In this episode, you will learn How can podcast guest speaking specifically benefit e-commerce entrepreneurs, especially those who might not naturally seek the spotlight due to their introverted nature Key strategies for these introverted individuals to comfortably engage in podcast guest speaking Real-life success stories of introverted e-commerce entrepreneurs who've effectively used podcast guest speaking to grow their businesses Practical tips for introverts to prepare for podcast appearances and how can they leverage their unique qualities to connect with the audience How can e-commerce sellers integrate podcast guest speaking into their long-term marketing strategy, and what are the potential returns they can expect from this approach How can ecommerce entrepreneurs find suitable podcasts and pitch themselves effectively as guests on these shows For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. In this episode, you will learn What are some effective strategies for personalizing email content that have significantly impacted customer engagement How do you leverage customer data to create a personalized email experience without infringing on privacy concerns What key metrics do you use to measure the success of your personalized email campaigns, and how have these impacted your overall sales and customer retention Challenges in implementing personalized email marketing and how to overcome them Emerging trends in personalized email marketing Top three pieces of advice to effectively engage an audience via email For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. In this episode, you will learn How has affiliate/partner marketing evolved over the past decade, and what are the most significant changes What are the key strategies for creating a successful and sustainable affiliate marketing program What are some common misconceptions about affiliate marketing that businesses often have, and how do you address these How has technology impacted the affiliate marketing landscape, and what tools do you consider essential for modern affiliate marketers For those just starting out with affiliate or partner marketing, what are your top pieces of advice for achieving success Future Trends in affiliate marketing For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Michael Kaminsky is the co-founder of a next-generation marketing mix modeling startup, Recast. He's a statistician, entrepreneur, and marketing science researcher who loves helping companies avoid wasted marketing spend through advanced analytics. In this episode, you will learn The most common mistakes ecommerce operators make when measuring their marketing effectiveness Key pitfalls in marketing measurement that often lead to wasteful spending and how can businesses effectively recognize and avoid these traps What are the top recommendations for ecommerce operators to overcome the challenges in accurately measuring their marketing ROI How emerging technologies like AI and machine learning are transforming the landscape of marketing measurement in the ecommerce sector Future trends in ecommerce marketing measurement that businesses should prepare for For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Lesley Hensell is co-founder of Riverbend Consulting, an e-commerce and Amazon consulting agency. Its experts and 85-plus employees solve problems for Amazon and e-commerce sellers facing account and product listing suspensions and other difficult challenges. Lesley has been an Amazon seller since 2010, and her latest mission is to help aspiring entrepreneurs succeed on Amazon - their way. In this episode, you will learn What are the key foundational building blocks for marketing on Amazon What essential metrics should Amazon sellers focus on for successful marketing How can SOPs and VAs improve marketing efficiency for Amazon sellers Could you share examples of how addressing customer feedback has boosted Amazon sales What strategies do you recommend for adapting to Amazon's changing marketplace What are your top tips for long-term marketing success on Amazon For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Josh ledgard is the founder of KickoffLabs.com, an audience growth platform that focuses on lightweight referrals and viral giveaways. In this episode, you will learn How giveaways can be a powerful tool for audience growth and what makes them so effective compared to traditional marketing methods Key strategies or best practices for creating a giveaway that has the potential to go viral How can businesses leverage giveaways to not just grow their audience but actively engage them and turn them into brand influencers When running a giveaway, what metrics should businesses focus on to measure the success and impact of their campaign What are some common challenges businesses face when using giveaways for audience growth, and how can they overcome these obstacles Emerging trends do you foresee in the world of viral giveaways and audience engagement, and how businesses should prepare for these changes For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.