Bill is a young charismatic business owner that has successfully lead multiple companies and teams to victory. He started selling products at 12 years old and has spent the last 20 years obsessed with learning and mastering business. He now owns multiple businesses and does consulting to share his wisdom, knowledge, and resources with other small businesses. Highlight Bullets> Here’s a glimpse of what you would learn…. Transition from traditional retail to Amazon salesGrowth of Redirect brand after Shark Tank appearanceImportance of effective marketing strategies in e-commerceNavigating challenges in the Amazon marketplaceCustomer concentration concerns and risk managementAdapting to market changes and competitionExploring omnichannel sales strategies beyond AmazonThe role of innovation and intellectual property in business successSelecting the right partners and agencies for growthEmbracing technology and AI in e-commerce operationsIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bill Teter, a successful entrepreneur and consultant. Bill shares his journey with Redirect, a brand known for its magnetic eyeglass holder that gained traction after appearing on Shark Tank. Initially, Redirect had no revenue from Amazon, but it eventually shifted to where Amazon accounted for 95% of their sales. Bill provides insights into navigating the Amazon marketplace, the importance of effective marketing strategies, and critical decision-making processes. He emphasizes innovation, choosing the right partners, and exploring new market segments to scale a business successfully.Here are the 3 action items that Josh identified from this episode:1. Understand and Monitor Your Business Metrics:    - Conduct a Financial Audit: Regularly review financial statements to ensure you have a clear understanding of your business’s financial health.   - Set Clear KPIs: Establish and track key performance indicators (KPIs) like customer acquisition cost (CAC) and return on ad spend (ROAS) to align with your business goals.   - Use Analytics Tools: Leverage platforms like Google Analytics and Amazon Seller Central to monitor and analyze your business performance effectively.2. Adapt to Market Changes by Diversifying:   - Market Research: Continuously conduct market research to stay updated on trends and competitor strategies.   - Product Diversification**: Explore and introduce new, unique products to your lineup to mitigate risks and enhance your market position.   - Cost Management: Implement strategies to optimize your supply chain and reduce costs to counteract margin compression and improve profitability.3. Explore Omnichannel Strategies Beyond Amazon:   - Wholesale Partnerships: Identify and build relationships with wholesale partners to expand your distribution network and improve margins.   - Diversify Sales Channels: Explore additional marketplaces such as Shopify, Walmart, and TikTok Shop to reach a broader audience.   - Integrated Marketing: Develop marketing campaigns that leverage multiple channels to boost brand awareness and drive sales across different platforms.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Seller AccountShark TankAmazon FBABrand RegistryMarketplace PulseChatGPTExtreme Ownership by Jocko WillinkShark Tank Appearance - Rick Hopper's pitchAlex HormoziSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Guests include Kevin King, Aaron Cordova's Michael E Gerber, author of the E-myth. And today I am speaking with Bill Teeter of Guid...

Burak has 8 years of experience living in China and sourcing thousands of products, he brings valuable insights into global supply chain and inventory management, eCommerce, and logistics. He has been a speaker on various podcasts and events, such as Alibaba Co-Create. Finally, he hosts Forceget's YouTube channel, where he shares industry insights and updates.Highlight Bullets> Here’s a glimpse of what you would learn…. Current challenges faced by Amazon sellers, including rising fees and increased competition.Impact of inventory placement fees on seller profitability and distribution strategies.Recommendations for diversifying sales channels beyond Amazon to mitigate risks.Importance of understanding landed costs and managing supply chain expenses.Pros and cons of using Amazon Global Logistics (AGL) for shipping and fulfillment.The role of freight forwarders in optimizing logistics and maintaining control over shipments.Emphasis on data-driven marketing strategies for better inventory management and sales performance.Opportunities in the wholesale market for expanding reach and customer base.The significance of long-term vision and adaptability in e-commerce business strategies.The influence of AI tools and proactive customer service on enhancing operational efficiency.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Burak Yolga, founder and CEO of Forceget Supply Chain Logistics. The discussion centers on the challenges Amazon sellers face, including rising fees and increased competition. Burak shares insights on optimizing supply chains, understanding landed costs, and the importance of diversifying sales channels beyond Amazon. He emphasizes the need for effective inventory management and proactive customer service. Burak also highlights the benefits of leveraging AI tools like ChatGPT for market insights and content creation. This episode provides valuable strategies for scaling e-commerce businesses to 8 figures and beyond.Here are the 3 action items that Josh identified from this episode:1. Diversify Sales Channels to Mitigate Risks:   - Explore Alternatives: Don't rely solely on Amazon. Begin exploring and testing other marketplaces like Shopify, Walmart, and emerging platforms like Temu and Shein to diversify your revenue streams.   - Analyze Costs: Regularly conduct a comprehensive analysis of all your expenses related to fulfillment, PPC, and logistics to identify areas where you can reduce costs and improve profitability.2. Optimize Inventory Management and Fulfillment Strategies:   - Evaluate Third-Party Logistics: Consider using third-party logistics providers to maintain better control over your inventory distribution, especially in light of Amazon’s new inventory placement fees.   - Monitor Inventory Levels: Use data-driven tools to monitor your inventory closely and avoid overstocking, which can lead to increased storage fees and reduced cash flow.3. Leverage Technology and Stay Informed on Industry Trends:   - Invest in AI and Digital Tools: Stay ahead of the curve by embracing AI and digital tools for managing shipments, optimizing inventory, and enhancing overall operational efficiency.   - Stay Informed: Continuously educate yourself on the latest e-commerce and supply chain trends to adapt quickly to market changes and maintain a competitive edge.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Supply Chain LogisticsAmazon FBAShopifyGoogle AdvertisementsTikTok ShopWalmartAmazon CanadaChatGPTAtomic HabitsTiny HabitsKian Golzari in LinkedInTim Jordan in LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor

Paul is an experienced attorney with nearly 20 years in complex tax, litigation and M&A matters. Paul is also a trusted resource in the eCom world, regularly quoted in the press on matters involving Amazon and eCommerce, and was the most-cited resource in the House Antitrust Committee’s report on Amazon’s business practices.Highlight Bullets> Here’s a glimpse of what you would learn…. Current challenges faced by Amazon sellers, particularly the "purge" of resellers.Increased scrutiny on invoices and sourcing requirements imposed by Amazon.Rising fees and their impact on sellers' profit margins.Intellectual property (IP) challenges, especially regarding infringement from overseas sellers.Legal strategies for protecting IP rights and enforcing compliance.The importance of maintaining proper documentation and compliance with Amazon's regulations.Trends in Amazon's enforcement practices and the consequences for non-compliance.The need for a unified lobbying effort among Amazon sellers to advocate for their interests.Predictions for future compliance requirements and the necessity for sellers to prepare in advance.The role of services like Seller Basics in helping sellers manage account health and avoid suspensions.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley engages with Paul Rafelson, an attorney with nearly 20 years of experience in tax litigation and M&A. Paul, affiliated with the Rafelson Law Firm and Seller Basics, discusses the current challenges Amazon sellers face, particularly the "purge" of resellers. He highlights increased scrutiny on invoices, rising fees, and the importance of compliance. Paul introduces Seller Basics, a cost-effective service designed to help sellers manage account health and prevent suspensions. The episode underscores the need for proactive legal strategies and compliance to navigate Amazon's evolving marketplace.Here are the 3 action items that Josh identified from this episode:1. Strengthen Documentation and Compliance Practices: Ensure that all invoices and sourcing documents are meticulously organized and easily accessible.2. Proactively Protect Intellectual Property (IP): Register your trademarks, copyrights, and patents as early as possible.3. Diversify Sales Channels and Optimize Cost Structure: Consider expanding to other e-commerce platforms to reduce dependency on Amazon.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] BasicsEdison IPCalifornia's Proposition 65Marketplace PulseChatGPTHilton HartOutliers by Malcolm GladwellBillion Dollar Seller SummitSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael Gerber, author of The E-myth. Today I'm speaking with Paul Rafelson of the Rafelson law Firm and seller Basics, and we are going to be talking a lot about how you can protect your brand through the Amazon purge that is currently underway right now. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I provide hands-on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough. Com. That's E-comm with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to Paul Rafelson.Josh Hadley 00:00:48  Paul is an experienced attorney with nearly 20 years in co...

Ian, together with evolve media, creates content for amazon sellers to increase their listing's conversion rate. With their product photo and video content, they can increase the organic rankings through CTR & CVRHighlight Bullets> Here’s a glimpse of what you would learn…. Importance of high-quality, split-tested content for Amazon listingsStrategies for optimizing main images to improve click-through ratesRole of creativity and data analysis in content creationSignificance of lifestyle images and human elements in product photographyTechniques for effective split testing of image variationsAnalyzing competitors' listings to identify opportunities for differentiationThe impact of video content on product visibility and engagementUtilizing AI tools for brainstorming and content generationContinuous testing and adaptation of marketing strategiesLong-term investment in quality content for sustained sales growthIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ian Smith from Evolve Media about optimizing Amazon listings to boost click-through rates and organic rankings. They emphasize the importance of high-quality, split-tested content, particularly main images, to enhance product visibility. Ian shares strategies like using real-life photography, incorporating lifestyle elements, and leveraging AI for creative ideas. They also discuss the significance of video content and continuous testing. This episode offers actionable insights for 6-7 figure business owners aiming to scale to 8 figures by refining their Amazon marketing strategies.Here are the 3 action items that Josh identified from this episode:Invest in Authentic, High-Quality Content:Use real-life photography and videos instead of stock images or 3D renders. Showcase actual people using your products to build trust and make your listings stand out. Consider this content as a long-term investment that can enhance your brand’s credibility and drive sales over time.Implement Split Testing for Images and Videos:Regularly test different image and video variations to identify which performs best. Focus on incorporating lifestyle elements, such as hands holding products, and monitor the impact on click-through rates. Use split testing to make data-driven decisions and refine your content strategy based on real performance metrics.Leverage AI for Content Ideation and Creation:Utilize AI tools like ChatGPT for brainstorming creative ideas for your product listings. While you should be cautious with AI-generated images, AI can help generate unique content ideas and refine them through specific prompts. Incorporate diverse video content, including user testimonials and brand stories, to enhance your product’s appeal and visibility on Amazon.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] AIMidjourneyDALL-EClaude.aiEvolve Media AgencyEvolve Media YouTube ChannelSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Adam Heist, and Michael E Gerber, author of the IMF. Today I am speaking with Ian Smith of Evolve Media, and we are going to be talking a lot about how high quality, split tested content is the key to help you increase your organic ranking on Amazon. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your brand to the next level, my team and I bring the hands-on experience, the strategic insights and the resources needed to fuel your growth. If you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough.Com that's E-comm with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to Ian Smith.Josh Hadley 00:00:47  Ian, togeth...

Scott is on a mission to help others build online businesses that provide stability and the freedom to live life on their own terms; without the GET RICH QUICK HYPE. He's a family man first, wanting to teach, inspire and motivate others to build a future proof business that fits their lifestyle.Highlight Bullets> Here’s a glimpse of what you would learn…. Strategies for building a loyal customer base in e-commerce.The importance of email marketing for brand growth and customer retention.Scott Volker's journey from Amazon selling to expanding into Etsy.The potential of Etsy as a marketplace for sellers.Techniques for capturing customer emails through giveaways and promotions.The role of YouTube in enhancing brand visibility and engagement.The significance of personal engagement with customers to foster loyalty.Tools and platforms for effective email marketing.The impact of building an email list on business valuation and resilience.Insights on overcoming challenges and the importance of perseverance in business.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Scott Volker, a renowned e-commerce expert from Brand Creators and the Rock Your Brand Podcast. Scott shares his journey from selling on Amazon to expanding into Etsy, emphasizing the importance of perseverance and building a loyal customer base. Key strategies discussed include leveraging email marketing to create a raving fan base and the potential of Etsy as a complementary marketplace. Scott also introduces his new YouTube venture, Live Video School, aimed at helping others master live video content. This episode offers actionable insights for scaling e-commerce businesses to new heights.Here are the 3 action items that Josh identified from this episode:Build and Engage Your Email List: Launch a giveaway featuring a bundle of your top-selling products using tools like King Sumo, and promote it via Facebook Ads. Integrate new email addresses into an autoresponder system, and follow up with announcements and discounts to keep the audience engaged.Leverage YouTube for Brand Growth: Create and upload engaging content on YouTube, such as product tutorials or behind-the-scenes videos. Use YouTube Shorts to capture attention quickly, and include calls-to-action for viewers to join your email list.Utilize Product Inserts for Email Collection: Include product inserts with your Amazon or Etsy orders, inviting customers to join a VIP list for exclusive discounts and giveaways. Regularly update this list with personalized content and promotions.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] ScoutQuiet Light BrokerageKing SumoAutoresponderPrintfulVidIQEtsyEverbeeConvertKitKajabiBeehiivKlaviyoOpus ClipsBrand CreatorsThe Compound Effect by Darren HardyTiny Habits by BJ FoggAtomic Habits by James ClearSteve Chou from My Wife Quit Her JobMichael Jackness from Ecom CrewSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top busine...

Chris is a successful entrepreneur whose resume includes successful ventures in marketing, import/export, Brand Creation, and consulting. Over the years, he has built and sold several companies while also assisting numerous brands in achieving rapid growth on Amazon. Currently, he is a seven-figure Amazon seller and a consultant for multiple companies, specializing in brand protection on the platform.Highlight Bullets> Here’s a glimpse of what you would learn…. Strategies for enforcing intellectual property (IP) rights on Amazon.Challenges faced by seven-figure Amazon sellers, including rising fees and competition.The impact of resellers and hijackers on brand integrity and pricing.Opportunities and challenges of selling through retail channels, such as Walmart.The importance of a robust IP protection strategy, including trademarks and patents.The Amazon Transparency Program and its role in preventing counterfeiting.Protecting Minimum Advertised Price (MAP) across multiple sales channels.Recommendations for developing a comprehensive IP protection strategy.The significance of monitoring and addressing unauthorized sellers on Amazon.Resources and tools for enhancing e-commerce operations and brand protection.In this episode of the Ecomm Breakthrough Podcast, hosted by Josh Hadley, Chris Lyell shares strategies for enforcing intellectual property (IP) rights on Amazon, protecting brands from hijackers and resellers, and overcoming challenges faced by seven-figure Amazon sellers. Chris discusses the importance of Amazon's Transparency Program to combat counterfeit products and protect listings. He also highlights the complexities of maintaining Minimum Advertised Price (MAP) across multiple sales channels and offers actionable advice for developing a robust IP protection strategy. The episode provides valuable insights for business owners aiming to scale their e-commerce operations and safeguard their brands.Here are the 3 action items that Josh identified from this episode:Develop a Comprehensive IP Protection StrategyInclude trademarks, copyrights, and patents to reduce competition.Utilize Brokers and Industry ContactsNavigate retail opportunities effectively with the help of experienced brokers.Implement a Robust Monitoring StrategyProtect Amazon listings from unauthorized sellers, especially after entering retail channels.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] APEX ProgramFaireAmazon Brand RegistryAmazon Report Violation ToolAmazon Transparency ProgramAveryOpenAI / ChatGPTData DiveBillion Dollar Seller SummitTools of TitansSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael Gerber, author of the E-myth. Today I'm speaking with Chris Lyell, and we're going to be talking about how you can enforce your rights on Amazon to not only protect your IP, your intellectual property, but how you can create a digital moat around your business to protect you from hijackers, resellers and all that good stuff. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious entrepreneur and looking for a partner who can help take your business to the next level, my team and I bring that hands-on experience, the strategic insights, and the resources ready to fuel your growth. So if you or someone you know is ready to scale and looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough dot com. That's ecom with two M's and let's turn your dreams into reality.Josh Hadley 00...

Chelsea Cohen is an Amazon inventory & FBA fees expert and the co-founder & CEO of SoStocked.com, an Amazon inventory management software now part of the Carbon6 ecosystem. She has helped hundreds of 7 & 8-figure sellers increase profitability through stockout avoidance and fee prevention. Chelsea has been featured on Billion Dollar Sellers Summit, 7-Figure Sellers Summit & Prosper Show, among others.Highlight Bullets> Here’s a glimpse of what you would learn…. Challenges faced by Amazon sellers in the current economic climate.Hidden costs and fees associated with selling on Amazon.Importance of understanding unit economics for profitability.Strategies for managing aged inventory to avoid high storage fees.The impact of shipping costs and the need for effective cash flow management.Inventory forecasting and its role in financial planning.Data-driven decision-making for optimizing inventory management.Liquidation strategies for excess inventory.The future of selling on Amazon and potential profit margin challenges.Actionable takeaways for sellers to improve inventory management and reduce costs.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chelsea Cohen, CEO of SoStocked, an Amazon inventory management software. They discuss the hidden costs and fees Amazon sellers face, especially in the current economic climate. Chelsea shares insights on understanding unit economics, managing shipping and storage fees, and the importance of inventory forecasting. She highlights strategies to mitigate these costs, including negotiating supplier terms and optimizing product packaging. The episode provides actionable advice for Amazon sellers aiming to improve profitability and navigate the complexities of e-commerce.Here are the 3 action items that Josh identified from this episode:Negotiate Supplier Terms: Explore creative payment terms with suppliers to maintain cash flow and avoid locking up inventory.Focus on Aged Inventory: Implement a plan to manage aged inventory proactively, ensuring that products are sold before incurring high storage fees.Optimize Product Packaging: Reassess product packaging to ensure it meets Amazon's requirements and potentially reduces FBA fees.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Six EcosystemAmazon Global Logistics (AGL)SoStockedSeller InvestigatorsPPC EntourageAmazon Liquidation ProgramBillion Dollar Seller SummitProsper ShowTravis Ziegler's on LinkedInThe One Thing by Gary KellerTomer Rabinovich on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Chelsea Cohen, the CEO of So Stock. Com in Amazon inventory management software. And we're going to be talking about all the hidden costs and fees that Amazon is charging you, how to identify them, and how to reduce them so that you are more profitable. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your brand to the next level, my team and I bring on that hands-on experience, strategic insights, and the resources needed to help fuel your growth. If you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough.Josh Hadley 00:00:44  Com that's E-comm with two M's and let's turn your dreams into reality. But today I am super exci...

Colin Raja has been deeply immersed in the Amazon industry for nearly a decade. Over the years, he has developed 2 7-figure brands, and now he is focused on helping other brands achieve similar success. His approach is entirely data-driven and recently, he executed a $4 million launch with just one product.Highlight Bullets> Here’s a glimpse of what you would learn…. Strategies for launching products on AmazonTransition from traditional product launches to data-driven approachesImportance of keyword optimization in product visibilityBackend optimization and its role in product rankingUnderstanding Amazon's browse nodes and product categorizationAligning product types and item types for better indexingThe significance of General Ledger (GL) matching in Amazon's fee structureContinuous monitoring and optimization of product listingsUtilizing customer reviews and feedback for keyword relevancyEffective pricing strategies and their impact on conversion ratesIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley chats with Colin Raja, a veteran Amazon FBA seller turned consultant. Colin shares his decade-long expertise in launching products on Amazon, emphasizing a shift from traditional methods to a data-driven approach centered on keyword optimization. He discusses the importance of backend optimization, understanding Amazon's browse nodes, and aligning product types for improved visibility and ranking. Colin also provides actionable strategies for optimizing product listings, leveraging PPC data, and continuously monitoring performance to enhance product launches. This episode offers invaluable insights for experienced Amazon sellers aiming to scale their businesses.Here are the 3 action items that Josh identified from this episode:1. Optimize Your PPC Campaigns:   - Action: Regularly review your PPC data to identify high-performing keywords and adjust your strategy to focus on these. Use the insights gained to refine your keyword targeting and improve your product listing’s visibility.   - Why: This helps in effectively leveraging the data to drive more targeted traffic and increase conversions.2. Ensure Accurate Product Categorization:   - Action: Verify that your product is listed in the correct category and browse node using Amazon's Browse Tree Guide. Regularly check for any changes in categorization that might affect visibility.   - Why: Proper categorization ensures that your product appears in relevant searches, enhancing its discoverability and ranking.3. Utilize Customer Reviews for Keyword Optimization:   - Action: Monitor customer reviews for frequently mentioned keywords and integrate these into your product listings. Run targeted PPC campaigns using these keywords to boost visibility.   - Why: Engaging with reviews and incorporating relevant keywords can improve your product’s search relevance and ranking on Amazon.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Seller CentralAmazon Browse Tree GuideProduct Pinion99 DesignsCloudy AIThe Untethered Soul by Michael SingerVine ReviewsSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Colin Raja. Colin is a veteran Amazon FBA seller turned consultant, and today we are going to be talking about all the secrets to la...

Chase is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design and development decisions. He is also the host of Honest Ecommerce, a weekly podcast where he provides online store owners with honest, actionable advice to increase their sales and grow their business.Highlight Bullets> Here’s a glimpse of what you would learn…. Challenges faced by Amazon brand owners transitioning to ShopifyMisconceptions about the ease of moving from Amazon to ShopifyImportance of maximizing existing sales channels before diversifyingDistinct skill sets required for success on Amazon versus ShopifyBuilding customer trust and a strong online presence on ShopifyNecessity of a robust marketing strategy for driving traffic to Shopify storesUtilizing existing sales data and customer feedback for effective transitionsFinancial considerations and budgeting for launching a Shopify storeInnovative marketing strategies, including influencer seedingContinuous learning and adaptation in the evolving e-commerce landscapeIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chase Clymer, co-founder of Electric Eye and host of the Honest Ecommerce podcast. They explore the challenges Amazon brand owners face when transitioning to Shopify. Key insights include understanding the distinct skill sets required for each platform, the importance of a cohesive brand strategy, and leveraging influencer marketing. Chase emphasizes the need for a robust marketing plan, a solid business operating system, and the effective use of AI tools like ChatGPT. The episode provides actionable advice for scaling e-commerce businesses from seven to eight figures.Here are the 3 action items that Josh identified from this episode:1. Assess and Build Your Team’s Shopify Skills - Evaluate Skills: Review your team's current skills and identify gaps related to creative marketing, customer engagement, and website management.  - Invest in Training: Consider training programs or hiring experts to ensure your team is equipped to handle Shopify's requirements.2. Optimize Your Amazon Performance Before Transitioning- Enhance Listings: Conduct a thorough review of your Amazon listings, ensuring they are optimized with high-quality images, detailed descriptions, and relevant keywords.  - Leverage Promotional Tools: Make full use of Amazon’s promotional tools, such as Sponsored Products and Lightning Deals, to boost visibility and sales before making the transition.3. Develop a Robust Shopify Marketing Strategy- Create Effective Ads: Develop targeted ad campaigns to drive traffic to your Shopify store.- Leverage Content and Influencers: Regularly generate fresh content to engage customers and consider influencer marketing to build brand credibility and attract new customers.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] AdsAmazonTikTok ShopStoreTester.comElectric EyeSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survi...

Kevin King, creator of Billion Dollar Seller Newsletter, creator of the Freedom Ticket, the #1 course for Amazon Sellers (160,000+ students), founder & host of Billion Dollar Seller Summit: Industry's most elite summit, host of the top-rated AM/PM Podcast for Amazon & E-commerce Sellers, he’s a Keynote Speaker and has spoken at 100+ online and in-person conferences, he was featured on: USA Today, The Wall Street Journal, Lifestyles of the Rich & Famous & many more, has 8-figures of physical product sold and 8 figure of digital products sold online and named one of the top direct marketers by Target Marketing MagazineIn our previous podcast episode, Kevin talked about his entrepreneurial ventures and how he became the “king” of Amazon e-commerce, he also discussed his “wicked-smart” direct marketing strategies and the software tools Kevin uses to implement his genius strategies Highlight Bullets> Here’s a glimpse of what you would learn…. Kevin King's concept of the Dream 100 and its significance in acknowledging and promoting individuals in the e-commerce industryThe current landscape of e-commerce, with a focus on Amazon as the dominant platform for selling physical productsThe increasing competition and challenges faced by sellers on AmazonThe evolving nature of Amazon selling and the importance of expertise in areas such as supply chain management and advertising strategiesThe challenges faced by small and medium-sized sellers in adapting to the changing dynamics of Amazon sellingThe importance of not rushing into business growth and the need to understand the basics before trying to become an expert in all areasInsights on identifying and selling to a specific target audience, understanding customer lifestyle and needs, and owning customer dataThe power of building a strong brand and leveraging marketplaces as lead magnets to drive customer acquisitionKevin King's journey of building a successful business by leveraging data and understanding his customersThe importance of understanding the target audience and creating products and content tailored to their specific needs and preferencesIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Kevin King, a seasoned Amazon seller and founder of the Billion Dollar Seller Summit. Kevin shares his extensive experience in e-commerce, emphasizing the importance of understanding your target audience and leveraging customer data for sustainable growth. He introduces the Dream 100 concept, recognizing influential individuals in the e-commerce space. Kevin discusses the evolving landscape of Amazon selling, highlighting the need for expertise in areas like supply chain management and PPC strategies. He also explores the potential of AI tools in marketing and the timeless principles of human psychology in driving consumer decisions..Here are the 3 action items that Josh identified from this episode:Action Item #1: Be a Sophisticated Business Owner: This involves 2 things:A. Seeking Expert Advice: Consult with experts and consultants to navigate the changing landscape.B. Understanding Your Audience: Leverage data to tailor products and marketing strategies to specific demographics.Action Item #2: Leveraging AI Tools for Personalized Marketing:Kevin discussed the potential of AI tools like Benson AI for copywriting and video creation tools like Sora and Runway. These tools can revolutionize marketing and influencer strategies by enabling businesses to create personalized, high-quality videos for their products.Action Item #3: Learning from Historical Marketing Figures: Kevin highlighted the timeless principles of human psychology in marketing. He encouraged sellers to study foundational principles from historical marketing figures like Dan Kennedy and apply them to the modern world.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Dollar Seller SummitASM (Amazing Selling Machine)Helium 10 Freedom TicketShopifyTikTokWalmartNeiman MarcuseBayGuerrilla Marketing by Jay LevinsonWizards of AdsBnsn AIPerplexityClaudeChatGPTSoraRunwaySpecial Mention(s):Adam “Heist” Runquist on LinkedIn

Aaron Cordovez; Co-Founder of Zulay Kitchen and Technical Architect of Samurai Seller. He is in the Top 100 Sellers on all of Amazon, selling $75 million a year. While working a 9-5 as a coder in 2015, he started Amazon as a side hustle to try and earn his family an extra $500-$1000 a month.In two years' time, he was making over 6-figures a month from Amazon and today has sold over $200 million worth of products on the internet.He has spoken in front of tens of thousands of people across the world and is on a mission to empower people to a life of entrepreneurship and success.Highlight Bullets> Here’s a glimpse of what you would learn…. Challenges and strategies for e-commerce businesses, particularly on AmazonMargin compression and the need for brands to differentiate themselves through innovative products and designDiversifying to other marketplaces such as TikTok and WalmartStrategies for leveraging TikTok's platform, including partnering with creators and offering commissionsProduct ideation process at Zulay Kitchen and the role of category managersOrganizational structure of Zulay Kitchen and the roles and responsibilities of various teamsFinancial aspect of product launches and the strategy of pricing products competitivelyDefensive strategies for brands facing aggressive competition on AmazonSamurai Seller's managed services and automation toolsImportance of continually creating and innovating to stay ahead in the competitive marketIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Aaron Cordovez, co-founder of Zulay Kitchen and technical architect of Samurai Seller. They dive into the competitive world of Amazon, discussing the necessity for brands to innovate and differentiate themselves to combat margin compression. Aaron shares Zulay Kitchen's strategic approach to product development, emphasizing the role of category managers and a rigorous evaluation process. He also touches on the global team dynamics and the financial realities of product launches. The conversation then explores defensive pricing strategies and the potential of low-profit margins on Amazon, debunking myths about low pricing and underscoring the importance of upselling. Aaron warns against variation abuse and concludes by highlighting the services of Samurai Seller and Nexus Capital, stressing the need for continuous creation and innovation for Amazon sellers. Listeners are encouraged to connect with Aaron for further insights into scaling their e-commerce ventures.Here are the 3 action items that Josh identified from this episode:Action Item#1 Launching new products is essential for growth.Action Item#2 Operational efficiency is crucial for scaling your business.Action Item#3 Implementing a loss leader strategy can attract customers and lead to upselling opportunities.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] KitchenSamurai SellerMr. PenNature's Bounty FTC Lawsuit on AmazonZulay’s Kitchen Milk FrotherAaron Cordovez's websiteNexus Capital's websiteJabran Niaz on LinkedInScientology A New Slant on Life by  L. Ron Hubbard Special Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript Area**Josh Hadley** (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of the E-myth, and Matt Clark from ASM. Today, I'm speaking with Aaron Cordovez. He's the co-founder of Zulay Kitchen and technical architect of Samurai Seller. And today we're going to be talking a lot about some next level strategies that are going to help your brand survive on Amazon and other e-...

Lesley Hensell is co-founder of Riverbend Consulting, whose 85+ employees solve problems for e-commerce sellers. Lesley oversees Riverbend’s service team, and she has personally helped hundreds of sellers get their suspended Amazon accounts and ASINs back up and running. She has been an Amazon seller for more than a decade. lifelong Longhorns fan, Lesley earned a bachelor’s degree in journalism andan MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the Board of Directors for Hallie’s Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses.Highlight Bullets> Here’s a glimpse of what you would learn…. Importance of testing products sold on AmazonTypes of testing required for different product categoriesCommunicating with Amazon when disputing testing requirementsCosts associated with testing and using recommended labsReview manipulation issues and tactics leading to account suspensionsMarketing practices and review manipulationAppeal process for Amazon suspensions and dispute-only appealsChallenges and frustrations of dealing with Amazon account suspensionsEscalating issues to Amazon's executive seller relations teamRecommendations for influential books, productivity tools, and individuals in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Lesley Hensell, co-founder of Riverbend Consulting, about Amazon account protection and suspension recovery. They discuss the importance of product testing, the risks of review manipulation, and the complexities of Amazon's enforcement process. Leslie advises on how to escalate issues to Amazon's executive team and the value of expert assistance. She also shares recommendations for books, tools, and influencers in the e-commerce space. The episode concludes with information on how to contact Riverbend Consulting for help with Amazon account issues.Here are the 3 action items that Josh identified from this episode:Action Item#1 Prioritize Product Testing Compliance: Ensure that all necessary testing documents, especially for products related to children, babies, ingestibles, and topicals, are readily available. Action Item#2 Exercise Caution with Review Practices: Understand the risks associated with review manipulation tactics, such as friends and family reviews, inserts, super URLs, and chatbots. Action Item#3 Seek Expert Assistance When Needed: Recognize the importance of seeking expert help, especially when facing account violations or dealing with Amazon's enforcement processes. Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] ConsultingAmazon IncubatorWish with WingsHallie's Heroes on InstagramFTC lawsuit against AmazonEPA consent decree with AmazonCPSIA testingREACH testingAmazon's Appeal ProcessRescue Time

Rob Schab, CMO and Cofounder of Levanta. Today, Rob will be sharing how to recruit affiliates tailored to your ecommerce brand. Highlight Bullets> Here’s a glimpse of what you would learn…. Power of affiliate marketing for Amazon sellersSuccess of Levanta's platform in driving revenue through affiliate marketing on AmazonImportance of finding the right influencers and creators to promote a productStrategies for recruiting affiliates, including leveraging in-network and out-of-network channels, offering high commissions, sending out free products, and running deals and discountsProcess of recruiting affiliates and standing out among constant messagingManaging affiliates and ensuring their continued engagementTips for affiliate marketing and engaging affiliatesBenefits of affiliate marketing for e-commerce brands, particularly in the context of direct-to-consumer (DTC) and influencer marketing campaignsImportance of diversifying sales channels and the potential for incremental revenue through affiliate marketingRecommendations for influential books, productivity tools, and industry figures to follow in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Rob Schab, CMO and co-founder of Levanta, about utilizing affiliate marketing to boost sales and rankings for Amazon sellers. They explore Levanta's success in aiding brands through affiliate marketing, the importance of selecting suitable influencers, and strategies for affiliate recruitment. Rob underscores the need for standout messaging and high commissions to attract influencers, and the significance of maintaining affiliate engagement. The episode also touches on the potential of TikTok for affiliate marketing and concludes with Rob recommending "Atomic Habits," the productivity tool Linear, and industry experts to follow. He invites listeners to join Levanta's affiliate network to enhance their marketing strategies.Here are the 3 action items that Josh identified from this episode:Action Item#1 Diversify Your Affiliate Marketing Toolkit: Take a cue from Levanta's success by exploring various affiliate marketing platforms and strategies beyond the conventional ones. Experiment with different channels, including TikTok, to tap into new audiences and drive additional sales. Remember, diversification is key to staying ahead in the ever-evolving e-commerce landscape.Action Item#2 Prioritize Influencer Selection and Engagement: When recruiting influencers, focus on authenticity and alignment with your brand values. Look for early wins with a few influencers, which can signal broader potential partnerships. Keep affiliates engaged through regular communication, updates on deals, and consider hosting webinars or sending newsletters to maintain their interest and support.Action Item#3 Offer Competitive Commissions and Leverage Outreach Tactics: High commissions are a potent incentive for affiliates, so ensure your compensation structure is attractive. Stand out from the crowd by crafting personalized outreach campaigns using outbound email software and reaching out through multiple channels, including social media. Remember, capturing influencers' attention is crucial in a competitive market, so tailor your outreach efforts accordingly.Resources & Links SectionJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript ...

Matt Putra, an experienced CFO and founder of EightX. Matt will be sharing insights on negotiating better terms with suppliers, including extending payment periods (net 30, extra safety stock, etc.), through effective forecasting strategies.Highlight Bullets> Here’s a glimpse of what you would learn…. Common mistakes made by e-commerce brand ownersStrategies to make businesses more profitable and bring in more cashAdding fixed costs too earlyBuying too much inventory for the wrong SKUsStruggling to scale ad spendingOptimizing SKU management and cash flow strategiesDifferent financing options for ecommerce businessesManaging inventory and ensuring stock levels are maintainedQuick wins with credit cards for ecommerce businessesTop three actionable takeaways for ecommerce business ownersIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley talks with Matt Putra, founder of EighX and an experienced CFO. Matt discusses various strategies for ecommerce businesses to scale profitably, including the importance of managing fixed costs, inventory for the right SKUs, and ad spending. He offers advice on financing options like PayPal Capital and Mayflower, warns against overusing credit cards, and suggests leveraging cards like Parker and Ramp for better terms. Matt also touches on the significance of maintaining stock levels, especially for Amazon sellers, and shares a case study where optimizing ad spend led to increased profitability. The episode concludes with Matt's top three tips for ecommerce owners and an invitation to connect with him for further financial guidance.Here are the 3 action items that Josh identified from this episode: Action Item#1 Streamline business operations and make strategic decisions, such as cutting non-performing SKUs.Action Item#2 Build strong relationships with suppliers to negotiate favorable terms, impacting cash flow positively.Action Item#3 Explore creative financing options, such as stacking credit cards and leveraging different financing tools, to gain a competitive edge.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Putra's company, EightXKickfurtherSellersFiUpworkAmex Plum CardRampBrexTraction by Gino WickmanOfficeVibeTaylor Holiday from Common Thread Collective in LinkedInPreston Rutherford in LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast

Eli Lipshatz (AkA Lipi). Co-founder of Escala, and MultiplyMii. Today, Lipi will be discussing the most effective strategies for scaling an eCommerce business, focusing on optimizing personnel, streamlining processes, and leveraging technology to achieve growth. Highlight Bullets> Here’s a glimpse of what you would learn…. Effective strategies for scaling e-commerce businessesCommon mistakes brand owners make in their businessesImportance of delegating tasks and maximizing deep workFocusing on needle-moving activities to scale the businessSystemizing processes within e-commerce businessesTools and methods for system documentationDocumenting high-level process maps, process maps, and standard operating procedures (SOPs)Meeting cadence within an organizationContinuous learning and growth in businessInfluential books, productivity tools, and individuals in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Eli Lipshatz (Lipi), co-founder of Escala and MultiplyMii. They discuss strategies for scaling e-commerce businesses, focusing on the need for effective delegation, prioritizing needle-moving activities, and creating efficient systems. Lippy highlights common mistakes, such as not delegating tasks and the importance of systemizing processes to focus on strategic growth. The use of tools like Miro and ClickUp for documentation is emphasized, along with the significance of meeting cadence for organizational alignment. Lipi also offers insights on managing remote teams and recommends resources for continuous learning in the e-commerce space.Here are the 3 action items that Josh identified from this episode:Action Item#1 The importance of delegation and freeing up time for impactful work.Action Item#2 Identifying key levers for business growth.Action Item#3 Creating a company wiki and SOP document to streamline operations.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected]: Get a Grip on Your Business by Gino WickmanDeep Work by Cal NewportMiroClickUpEOS (Entrepreneurial Operating System)Scribe (productivity tools)Tango (productivity tools)Special Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today, I have the pleasure of speaking with Eli Lipshatz, aka Lipi. He is the co-founder of Escala and MultiplyMii. And today, Lipi is going to be discussing the most effective strategies and intricate details for scaling e-commerce businesses, how to document your SOPs, and how to actually create something that is sustainable and scalable in order to grow. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Lipi, I started my business back in 2015 and I grew it to an eight-figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. I made a lot of bad hiring decisions. I had to take money from my own personal bank account in order to go fund payroll because of cash flow constraints.Josh Hadley (00:00:50) - There...

Jon is a former Amazon marketplace executive, current 8-figure Amazon seller, and Partner at Color More Lines, where he provides full-funnel digital marketing solutions for high growth brands. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers.Highlight Bullets> Here’s a glimpse of what you would learn…. Strategies for improving cash conversion cycles and growth hacks for scaling brands to eight figures and beyondChallenges and future outlook for Amazon sellersImportance of financial literacy and financial management skills in e-commerceOptions for funding and capital advisory for Amazon-based brandsFinancial challenges faced by Amazon sellers and the impact of working capital on cash flowVarious funding options for Amazon sellers, including revenue-based loans, merchant cash advances, and asset-based lendingLeveraging a line of credit to fund inventory and allocate capital elsewhere in the businessManaging working capital, negotiating with suppliers, and leveraging credit card ad spend limitsStrategy for running Google and Amazon ads for private label businessesFractional CFO services, Prism software tool, influential books, favorite software tools, and respected figures in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Jon Derkits, an experienced Amazon seller and partner at Color More Lines. They delve into the intricacies of managing working capital, optimizing cash flow, and scaling Amazon brands. Dershowitz shares insights on negotiating with suppliers, leveraging credit for ad spend, and the benefits of a diverse traffic strategy. He also discusses the use of Google and Amazon ads, the halo effect on Amazon, and the significance of financial literacy. Additionally, Derkits introduces Prism, a tool for Amazon analytics, and offers access at a discounted rate. The episode wraps up with personal recommendations and resources for listeners interested in e-commerce success.Here are the 3 action items that Josh identified from this episode:Action Item #1: Master Financial Literacy: Understanding the cash conversion cycle and the role of working capital is crucial for Amazon sellers. Take the time to educate yourself on these financial concepts to effectively manage cash flow and operational efficiency in your business.Action Item #2: Negotiate with Suppliers: Actively engage in negotiations with your suppliers to improve your working capital position. Request price reductions, extended payment terms, and damage allowances to free up cash that can be reinvested into growing your Amazon business.Action Item #3: Explore Funding Options: Investigate alternative funding options beyond traditional lenders, such as asset-based lending. Assess whether leveraging debt through a line of credit aligns with your business goals and financial strategy, but proceed with caution and strategic planning to ensure sustainable growth.Resources & Links SectionResources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected]: PixelMePrismCharlie MungerSherlock Holmes by Arthur Conan DoyleSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I have the pleasure of speaking with Jon Dershowitz, a former Amazon Marketplace executive and a current eight figure seller. And today, we're going to be talking about some clever strategies for improving your cash conversion cycle, as well as some interesting growth hacks in order to scale your brand to ei...

Image of Guest Matt Synder, Founder of Brands Excel. Today, we'll discuss how Seller Fulfilled Prime (SFP) is increasingly becoming a viable option for more sellers, especially amidst the ongoing rise in costs.> Here’s a glimpse of what you would learn…. Challenges and strategies for navigating Amazon's new inventory placement fees and low inventory feesImportance of profitability and cost reduction in response to Amazon's logistics costsStrategies for brands not primarily focused on Amazon, such as direct-to-consumer (DTC) brandsEvolution of the daily deal business and potential advantages for brandsTypes of clients Matt Snyder works with, including DTC brands and vendorsOpportunities for brands to grow their business on the marketplace sideImpact of Amazon's inventory placement fees and low inventory fees on operational efficiencyDetails of Seller Fulfilled Prime (SFP) and its requirements, benefits, and considerationsMatt Snyder's accessibility and contact information for further guidanceAcknowledgment of Matt Snyder's expertise and willingness to connect with listenersIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Matt Snyder, founder of Brands Excel, to discuss the intricacies of selling on Amazon. They explore the impact of Amazon's new inventory fees, strategies for brands to improve profitability, and the benefits of direct customer engagement. Matt shares insights on Seller Fulfilled Prime (SFP), dispels myths about shipping rates, and provides tips for choosing logistics partners. The episode concludes with Matt offering his contact information for listeners seeking advice on SFP and navigating Amazon's marketplace.Here are the 3 action items that Josh identified from this episode:Action Item #1: Prioritize Profitability and Cost Reduction: In light of Amazon's new fee structures, focus on improving profitability and reducing costs.Action Item #2: Emphasize Direct Customer Interaction: For non-Amazon-first brands, prioritize customer feedback and community engagement.Action Item #3: Explore Seller Fulfilled Prime (SFP) Opportunities: Demystify Seller Fulfilled Prime (SFP) to leverage its benefits. Understand the requirements, benefits, and considerations involved, including selecting the right third-party logistics partners and technology.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] a free 30-minute consultation call Brand ExcelShopifyGrouponLivingSocialZulilyUPSSifted (Amazon Tool) Code: BRANDSEXCEL23 - 3 Months FreeProfit First by Mike MichalowiczTraction by Gino WickmanIntentwiseSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is broug...

Yoni Konzminski, Co-founder of South Col, Escala, and MultiplyMii. Yoni will delve into the intricacies of business operating systems and organizational structures that empower entrepreneurs to scale their ventures to eight figures and beyond.In our previous podcast episode, Yoni shared invaluable insights on building operating systems, outlined the four core processes crucial for a $20 million Amazon FBA Business, and provided actionable steps for aspiring entrepreneurs to achieve success.Highlight Bullets> Here’s a glimpse of what you would learn…. Challenges faced by Amazon sellers in the current e-commerce spacePain points experienced by e-commerce businessesImportance of delegation and robust planning for sustainable growthFinding the right balance between expertise and delegationImportance of complementary business partners with diverse skill setsApproaches for delegation in smaller and advanced businessesScaling up a business and decision-making process for hiringAnnual planning and goal setting for business growthYoni's recommended influential book and productivity toolYoni's admiration for Adam Runquist and invitation to connect on LinkedInIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Yoni Kozminski, co-founder of Escala and MultiplyMii. Yoni shares his extensive experience in e-commerce, discussing the challenges Amazon sellers face, including inventory constraints and increased advertising costs. He emphasizes the importance of delegation, planning, and decision-making in business growth. Yoni also talks about the value of having business partners with diverse skills and the significance of annual strategic planning. Additionally, he recommends "The Founder's Dilemma" for its analytical insights, praises Text Expander for productivity, and admires Adam Runquist for his ecommerce expertise. Yoni concludes by offering discounts on his services and inviting listeners to connect on LinkedIn.Here are the 3 action items that Josh identified from this episode:Action Item #1:Adaptability is Key: Keep abreast of the evolving e-commerce landscape, including challenges like inventory constraints and rising media costs. Embrace flexibility and swiftly adjust strategies to maintain competitiveness amidst new market entrants like Walmart.Action Item #2:Empower Through Delegation: Strike a balance between delegation and control within your e-commerce business. Identify specialized roles for non-core tasks and entrust capable individuals with responsibilities, freeing up time for value-driven activities and fostering team empowerment.Action Item #3:Strategic Scaling and Hiring: Prioritize value-driving activities by conducting time studies and delegating tasks accordingly. Engage in annual planning retreats to set clear business goals and ensure alignment among co-founders.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected]: "The Founder's Dilemma" by Noam WassermanProductivity Tool: Text ExpanderAdam Runquist in LinkedInYoni Kozminski in LinkedInCompany: MultiplyMiiCompany: EscalaProsper Show ConferenceBook: "Clockwork" by Michael MichalowiczSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastSponsor for this episode...This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today, I have the pleasure of speaking with Yoni Kaminski. He's the co-founder of Escala and Multiply, Me and South Call, and today we are going to be diving into the intricacies of business plan setting. How do you create your annual goals? How do you create your leadership team in order to support those goals? And ultimately, what are the effective strategies that are going to help you scale from 7 to 8 figures and beyond? And as a special note, in our previous podcast episode, Yoni shared valuable insights on building operating systems and outlined the four core processes crucial for building a $20 million FBA business. He actually showed it behind the scenes. What does an org chart look like for a $20 million business primarily running on Amazon FBA? So, if you haven't yet listened to that episode, go find that in the archives.Josh (00:00:53) - It's well worth a listen. ...

Drew Hart, your go-to guy for all things Amazon. Drew kicked off his entrepreneurial journey in 2018, launching two private label brands and now managing an Advertising Services Agency that handles over 40 brands, Vinculum (VIN-CUE-LUM), which offers a full range of Amazon services, making him a one-stop-shop for Amazon success.> Here’s a glimpse of what you would learn…. Strategies and tactics for exploding the growth of brands on AmazonImportance of conducting a thorough audit of the account before implementing strategiesMethodology for product listing assessment and optimizationThinking outside the box in marketing on AmazonKeyword research and campaign optimization on AmazonCase studies of brands that saw significant results after working with an agencyUnderstanding key performance drivers and key performance indicatorsInfluence of "The 4-Hour Workweek" by Tim Ferriss and GPT language modelsStaying updated with the latest developments in AI and its impact on digital marketingOpportunity to connect with Drew for further assistance with Amazon businessesActionable insights and strategies for brands to optimize their advertising, leverage PR exposure, diversify sales channels, and address return rate challengesIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Drew Hart, founder of Vinculum, about strategies for scaling brands on Amazon. They discuss the importance of basics like conversion rates and product listing optimization before advanced advertising. Drew shares case studies demonstrating significant brand growth through fundamental improvements and data-driven strategies. They also explore the impact of AI on digital marketing, with Drew emphasizing the need to stay informed on AI advancements. Listeners are invited to reach out to Drew for a free audit and to learn more about his agency's services.Here are the 3 action items that Josh identified from this episode:Action Item #1: Foundational Audit First: Before diving into complex strategies, ensure to conduct a thorough audit of your Amazon account. This foundational step helps understand the current state and identifies areas for improvement, setting the stage for effective growth strategies.Action Item #2: Innovate Marketing Strategies: Don't limit your marketing inspiration to direct competitors. Explore adjacent markets for fresh ideas.Action Item #3: Data-Driven Optimization: Embrace data-driven approaches for optimization. Test new main images and measure effectiveness through metrics like ad click-through rates.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] 4-Hour Workweek by Timothy Ferriss ProductPinionDanny McMillan's PodcastBrandon Young in LinkedInKevin King's PodcastVinculum AgencySpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript Area**Josh** (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Drew Hart. He is the founder of Vinculum, and today we are going to be talking about the strategies he has been implementing in his agency that has helped explode the growth of some of the brands that he is working with. He is sharing the nitty gritty tactics and strategies with us today. And I can't wait. This episode is brought to you by the Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen Drew, I started my business back in 2015 and I grew it to an eight-figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. I made bad hiring decisions. I had to take money out of my own personal account in order to fund payroll for our team.**Josh** (00:00:45) - Because of cash flow constraints. I was also stressed about whether our brand could survive when Covid happened, and ...

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Damon Sununtnasuk, a supplement brand owner. They discuss Damon's business growth and the strategy audit session that helped shift his mindset. Damon shares his experience with funding challenges and the transition from a day job to managing his brand full-time. They explore the risks of relying on Amazon and the benefits of diversifying sales channels, including success with TikTok Shop and influencer partnerships. Damon recommends the book "Finish Big" for entrepreneurs considering their exit strategy and praises the logistics company Mothership for inventory management. He also admires Chris McCabe, an expert in resolving Amazon-related issues. The episode provides insights into strategic thinking, platform utilization, and partnership building in e-commerce.> Here’s a glimpse of what you would learn…. Damon Sununtnasuk's journey in growing his supplement brandChallenges and opportunities in the e-commerce space, particularly in the supplement industryImportance of clarity in business goals and mindset shiftsRisk of over-reliance on Amazon as a source of revenueLeveraging TikTok as a marketplace and diversifying channel strategiesVisualization tool called the taxonomy of valuation for businessSuccess of leveraging TikTok Shop and working with influencers and affiliatesStrategic thinking and building meaningful partnerships in e-commerceBook recommendation "Finish Big" by Bill BurlinghamProductivity tool "Mothership" for moving inventory and palletsIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Damon Sununtnasuk, a supplement brand owner. They discuss Damon's business growth and the strategy audit session that helped shift his mindset. Damon shares his experience with funding challenges and the transition from a day job to managing his brand full-time. They explore the risks of relying on Amazon and the benefits of diversifying sales channels, including success with TikTok Shop and influencer partnerships. Damon recommends the book "Finish Big" for entrepreneurs considering their exit strategy and praises the logistics company Mothership for inventory management. He also admires Chris McCabe, an expert in resolving Amazon-related issues. The episode provides insights into strategic thinking, platform utilization, and partnership building in e-commerce.Here are the 3 action items that Josh identified from this episode:Action Item #1: Diversify Revenue Streams: Take a critical look at your business's revenue sources and consider diversifying beyond platforms like Amazon. Explore emerging channels like TikTok Shop and prioritize partnerships that align with your brand's values and mission.Action Item #2: Strategic Clarity and Mindset: Clearly define your business goals and regularly assess the current state of your operations. Adopt a mindset focused on strategic clarity and operational efficiency, emphasizing areas with the highest impact on your business's value drivers. Action Item #3: Prepare for Exit: Incorporate exit planning into your business strategy from the outset, regardless of whether you envision a near-term or long-term exit. Familiarize yourself with resources like "Finish Big" by Bo Burlingham, which emphasizes the importance of preparing for a successful transition. Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Giants: Companies That Choose to Be Great Instead of Big, by Bo Burlingham The 4-Hour Work Week: Escape The 9-5, Live Anywhere And Join The New Rich By Timothy FerrissSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Jos...

Will is the Co-Founder and CEO of BellaVix. He has a decade of experience working in eCommerce. He has experience working with Seller Central, Vendor Central, Amazon Advertising Platform, and DSP. BellaVix works with established consumer brands and private label sellers in the strategic planning, implementation, and execution of their business plans for products across Amazon and other 3rd party marketplaces. His portfolio includes brands like Insta Pot, Pyrex, Wilton, Think Baby and Outward Hound,  Highlight Bullets> Here’s a glimpse of what you would learn…. Will Haire's career in digital marketing, focusing on SEO, Google ads, and transitioning to AmazonSpecific case studies, including marketing strategies for a supplement brand targeting an older demographicTactics for growing subscribe and save subscribers, including the use of images in the product detail page, A+ content, and storefrontEffectiveness of using programmatic advertising, particularly for supplement and beauty productsStrategies employed by a large enterprise brand, including extensive advertising across various channels, PR exposure, and participation in events like Prime DayAddressing high return rates for a pet leash brand and a maternity wear brand, including tactics to reduce return ratesActionable insights and strategies for brands to optimize their advertising, leverage PR exposure, diversify sales channels, and address return rate challengesIn this episode of the Ecomm Breakthrough podcast, Josh Hadley interviews Will Haire from BellaVix. Will shares his digital marketing background and the growth of his agency. He delves into case studies, revealing strategies for targeting demographics, managing PPC, and utilizing programmatic advertising for audience building. Will also advises on the benefits of programmatic advertising, the significance of PR, and diversifying sales channels. Additionally, he offers solutions for reducing return rates by improving customer education through product listings.Here are the 3 action items that Josh identified from this episode:Action Item #1: Diversify Your Sales Channels: Take a cue from BellaVix's success by investing in multiple sales channels beyond just Amazon. Build your own website and leverage social media platforms like Instagram and TikTok for audience building and engagement.Action Item #2: Harness the Power of Programmatic Advertising: Programmatic advertising, especially when combined with data from platforms like Amazon, can yield impressive results for e-commerce brands.Action Item #3: Mitigate Return Rates Through Education and Detail: Combat high return rates by providing detailed product information, including sizing guides and educational content.Resources & Links SectionJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] BabyBazaarVoiceTraction: Get a Grip on Your Business by Gino WickmanThe Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living by Ryan Holiday, Stephen Hanselman, et al.The Daily Dad: 366 Meditations on Parenting, Love, and Raising Great Kids by Ryan Holiday ChatGPTBrandon Young on LinkedInData DiveWill Haire on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures...

Mike has 20 years in direct sales, training over 5,000 reps, and generating $20M in productsales. He's the author of 9 self-help books and founder of a charity providing 100,000+ meals to the homeless.Mike has grown his multiple businesses and nonprofit to operate without him, achieving the "Time Rich" lifestyle.Mike also hosts "The Better Than Rich Show" podcast and leads the community Automate, Delegate, Systemize. Highlight Bullets> Here’s a glimpse of what you would learn…. Mike Abramowitz's journey in direct salesExperience in the NICU with his sonSystematizing and delegating businessesTransition to virtual operationsImpact of NICU experience on businessCreating communication guidelines and implementing technologyPromoting from within and creating a structured organization chartChallenges business owners face when deciding who to hire firstBenefits of outsourcing tasks related to social media management, warm outreach, and marketingImportance of using a test project in the hiring processIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Mike Abramowitz, the founder of Better Than Rich. Mike shares his personal and professional journey, including the challenge of managing his business while his son was in the NICU for 8.5 months. He discusses how he systematized and delegated his business to ensure its smooth operation, which allowed him to take time off without impacting sales. Mike also provides insights on strategic hiring, the importance of delegation, and the use of productivity tools like AI. He emphasizes the value of test projects in the hiring process and recommends resources for further learning.Here are the 3 action items that Josh identified from this episode:Action Item #1: Systematize and Delegate: Identify areas in your business where you are the bottleneck and start the process of systematizing tasks and delegating responsibilities. Action Item #2: Prioritize Delegation and Hiring: Assess your business infrastructure to determine which roles can be offloaded. Action Item #3: Utilize Outsourcing and Virtual Assistants: Outsource tasks that can be systematized, such as social media management and marketing. Leverage platforms like Fiverr, Upwork, or Better Than VA for administrative and management-level staff. Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by  Robert T. Kiyosaki Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan MartelIndeed.comCanvaChatGPTCalendlyOpus ProFiverrUpworkRyan Moran of capitalism.comBetterThanRich.com / 90 day Delegation PlanSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Mike Abramowitz. He is one of the founders of Better Than Rich. And today we're going to be talking about a really challenging experience that he had where he navigated 8.5 months, where he was in the NICU with one of his sons, and he had to make sure his business ran without him. It put his back up against the wall, and he learned a lot from that experience. And he is going to show you how to systematize and delegate your business so that it can run on autopilot. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Mike, I started my business back in 2015 and I grew it to an eight-figure brand in seven years, but I made a lot of mistakes along the way.Josh (00:00:44) - That made the path of getting to eight figures take a lot longer than it needed to. I made a lot of bad hiring decisions. I had to take money from my own personal account in order to fund payroll. Because of cash flow issues. I was str...

Robert Clapp is a 60-year-old entrepreneur selling on Amazon since 2020. He started his Amazon business to create a lifestyle that offered new challenges and a work life balance. Previously, he spent 20 + years working in the film industry as a set builder, on shows such as Survivor, Star Wars and Happy Gilmore, which is a very time-consuming profession. Selling on Amazon has certainly been a challenge but also very rewarding. He has learned so much about the business and more importantly, about himself. And he has now the lifestyle that he set out to create.Highlight Bullets> Here’s a glimpse of what you would learn…. Interview with Bob Clapp about his experience with a strategy audit and scaling his e-commerce businessStrategies for optimizing product listings, financing growth, and leveraging relationships with manufacturersValue of the strategy audit and its impact on Bob's business ideas and effectivenessLeveraging relationships with manufacturers for financing and negotiating favorable termsContinuous testing and optimization of product listings, images, and keywordsMisconceptions about e-commerce businesses as passive income sourcesStrategies for financing growth and optimizing cash flow, including using credit cards and negotiating with suppliersExploring alternative shipping options to improve profitability and scalabilityImportance of ongoing testing, adaptation, and dedication to continuous improvement in e-commerceIn the latest Ecomm Breakthrough podcast episode, host Josh Hadley sits down with Bob Clapp to explore the financial strategies behind scaling an e-commerce business. They delve into the smart use of credit cards for cash flow optimization, the power of negotiating better payment terms with suppliers, and the benefits of seeking alternative shipping solutions. Bob shares his progress and the positive impact of these strategies on his business's growth and profitability. This insightful conversation underscores the importance of proactive financial management and continuous operational optimization for e-commerce success.Here are the 3 action items that Josh identified from this episode:Action Item #1: Conduct a Strategy Audit: Take time to deeply analyze your e-commerce business operations, marketing, and financial strategies.Action Item #2: Leverage Manufacturer Relationships for Financing: Consider your manufacturers as potential partners in financing growth.Action Item #3: Prioritize Continuous Testing and Optimization: Adopt a mindset of continuous improvement by regularly testing and optimizing aspects of your e-commerce operation, such as product listings and marketing strategies.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] on InstagramPlastiqHelium10"Quit Stalling and Build Your Brand" by Ben LeonardSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Bob Clapp. We just went through a strategy audit with him. He reached out. He wanted some insights for his own brand. We had met at a previous conference, and he has already taken some massive steps in his own business, where he has been able to grow the velocity of his sales over 100%. And we have now laid out a game plan in a blueprint for how he can continue to scale his business. Today he's going to be sharing his feedback, those actions that he's taken and the levers that he's been pulling in order to dominate the market. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Bob, I started my business back in 2015 and I grew it to an eight figure brand in seven years.Josh (00:01:03) - But I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. There were times where I made bad hiring decisions. I had to take money from my personal account in order to fund payroll because of cashflow constraints. And during Covid, our bran...

Scott Needham, CEO of SmartScout & Host of the Smartest Amazon Seller Podcast. He'll be sharing an extraordinary story of how he interrupted his honeymoon to rescue the business when a product went viral on TikTok in 2020.  The same product that they aren’t even selling on TikTok Shop. Scott will also delve into the strategy behind getting SmartScout to the front page of Reddit.Highlight Bullets> Here’s a glimpse of what you would learn…. Interview with Scott Needham about his experiences with TikTok Shop and success on AmazonStrategies and tips for driving sales on TikTok ShopDiscussion about Fast Moss, a TikTok data analytics platformScott's story of having to rescue his Amazon FBA business while on his honeymoonImportance of launching new products for business growthTips for optimizing main images for products on AmazonInfluence of Naval Almanac and its wisdom for business successIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley and guest Scott Needham, CEO of Smart Scout, delve into the intricacies of leveraging TikTok Shop for e-commerce success. They explore Scott's journey from a viral TikTok product to strategically using TikTok Shop to boost sales. Scott shares insights on utilizing data analytics platforms like Fast Moss to understand top-selling products and successful content creators on TikTok. He emphasizes the importance of adapting to Amazon's changing landscape, recounting a personal story where he had to make quick decisions to save his business during his honeymoon. The conversation also covers the significance of continually launching new products to drive growth and the necessity of optimizing main images for product listings. Scott's recommendations are geared towards helping 6-7 figure business owners scale their operations to 8 figures and beyond by embracing new platforms, refining logistics, and constantly innovating.Here are the 3 action items that Josh identified from this episode:Action Item#1 Embrace TikTok Shop: Don't be intimidated by content creation. Utilize influencers and creators to generate content and leverage duets to amplify your presence on the platform.Action Item#2 Master the Fundamentals: Stay ahead of Amazon's evolving fee structures and logistics challenges by hiring experts or consultants to optimize your supply chain and PPC strategies.Action Item#3 Optimize Main Images: Never settle for a static image. Continuously test and refine your main product images to ensure they remain compelling and effective.Resources & Links SectionResources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] MossThe Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson, Tim Ferriss, et al.Over the Edge of the World: Magellan's Terrifying Circumnavigation of the Globe Laurence BergreenOpus ProVidyo.AIZulay KitchenMarketplace Pulse Rick Watson on LinkedInSmartScoutSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Scott Needham. He is the CEO of Smart Scout and the host of the Smartest Amazon Seller podcast. Scott has lots of stories that he's going to be sharing with us, such as how his product went viral on TikTok before TikTok shop was even a thing, and he's going to also be sharing some of his success tips of what he's do...

All right, everybody, I've got an amazing special episode in store for you all today. So, I've partnered together with the Firing the Man podcast, and Dave and Ken, who run this podcast, have done an amazing job and interviewed Adam Feinberg. Adam had a nine figure exit just a couple of years ago, and he dropped some massive knowledge bombs as to the actionable steps that he took in order to grow his brand, big enough that he had a nine-figure exit where the majority of his revenue was coming from Amazon. So, there's a lot to dig into today. Okay, so make sure you take some notes. And then when you're done with this episode, make sure you go follow Firing the Man podcast by David and Ken.Adam (00:00:44) - You have to if you want to be an entrepreneur, you have to keep your expenses reasonable and you have to be willing to take risk. And if you don't take risks and take chances, you're just not going to succeed over the long haul. Kind of following strategies correctly pays off.Adam (00:01:02) - We also invested a lot of money in advertising and building up our brands, which I think is really, really important on Amazon. I kind of learned from it that it's kind of better in a lot of instances, to be the big fish in a little pond than like, the eighth best fish in a big pond. Amazon.com once you have momentum, if you're in the top couple listings in the category, you don't want to give it up no matter what. So I would start and people would laugh. There'd be like your air shipping, solar lights, and the solar lights cost $15 to air strip and you only make ten bucks on each one. Why are you doing that? And I said, it's worth it because we don't want to lose our rank on Amazon.Intro (00:01:43) - Welcome, everyone, to the Firing the Man podcast, a show for anyone who wants to be their own boss. If you sit in a cubicle every day and know you were capable of more, then join us. This show will help you build a business and grow your passive income streams in just a few short hours per day.Intro (00:02:01) - And now your host, serial entrepreneurs David Schwimmer and Ken Wilson.David (00:02:06) - Welcome everyone to The Firing Man podcast. On today's episode, we have the privilege to interview Adam Feinberg. Adam is the CEO of Web Deals Direct and Amazon FBA business that is home to more than 30 brands. Adam recently sold his business to perch, a technology driven commerce company that acquires and operates top Amazon third party sellers and other direct to consumer brands at scale, resulting in an impressive nine figure earnout. We are really excited to share Adam's story and knowledge with listeners today. Welcome to the show, Adam.Adam (00:02:40) - All right. Thanks for having me. I'm glad to be here.David (00:02:42) - Yeah, absolutely. So first things first, tell us a little bit about your background and how you got to where you are today.Adam (00:02:49) - All right. Well, I used to be in the IT consulting business, and I have a wife who's a physician, and I have two big kids now. My daughter is a freshman in college, but about 10 or 11 years ago, we figured our lifestyle didn't work.Adam (00:03:03) - And as well as I thought I was doing, she told me my job wasn't important. So you stay at home so I could have either been a stay at home dad, or I had to figure out something to do that worked with carpool drop offs and soccer, little league and karate class and all that. So I started running an SEO company at home. I put up a website. I learned a little bit about ranking in Google, helping my wife with her business, and some of her friends with their businesses. And I got lucky with it and put a website on the first page for a bunch of search terms like SEO company, SEO, agency, SEO services, and built up an SEO company up to about $3 million annually for about 4 or 5 years. I have a partner named Richard Bell, and he talked me into expanding the SEO business into the UK in 2012 or so, and we were going along merrily. Google made some changes. It started to become a little bit more difficult as a business to get small business customers competitive and Google rankings.Adam (00:04:10) - We were looking for something else to do. My friend Richard had a chiropractor friend who was selling swim goggles and swim caps and making more money than he was being a chiropractor in 2014 and was making fun of us, that he was doing better than we were with this little side gig, but kind of invited us along at the same time. So I told Ritch to quit doing SEO and to look into this. In 2014, I gave him a gigantic budget of maybe 25,000 bucks. I said, turn it into $100 million. And six years later, here we are. But, you know, there's a couple of things in between then that's pretty much the background of how we got into Amazon. E-commerce was just kind of a side thing, as we saw that digital marketing using search engine optimization was kind of a declining and more. Difficult and challenging business and adventure.Ken (00:05:02) - Yeah, that's pretty awesome. So, Adam, you mentioned you have been an entrepreneur for about 11 years. Is that correct?Adam (00:05:08) - That's correct.Ken (00:05:09) - Awesome. So did you have any fears about jumping over from corporate life to an entrepreneur, or was anything holding you back, or did you just dive right in?Adam (00:05:20) - I was absolutely petrified. I always wanted to become an entrepreneur. My dad was an entrepreneur, my grandparents were an entrepreneur. But we kind of grew into living at our means, living the Washington, D.C. area. Even with my wife being a physician and me having a pretty senior position at Accenture. We would spend every dime we have. So kind of the thought of jumping into corporate life kind of scared the hell out of me. To be honest, one of the things that really made it possible for me to become an entrepreneur was in 2012, we moved to Charlotte. My wife took a new job, the Charlotte Market for doctors, a lot better than D.C. so we kind of got a four for like double the salary and half the house price. So it was really life changing for my ability to kind of be able to take a chance as an entrepreneur.Adam (00:06:16) - When we moved down here, and it kind of gave me a second chance at it. I had some ups and downs in the SEO business when I had my first down in 2012, and that kind of was kind of the leading factor for me to move to Charlotte. I plan to get another job in the IT business, and the only thing that prevented me from doing that now is I had 15 years of telecom experience, and it's a banking town in Charlotte and no one really wanted me. So I was sitting at home with nothing to do. I figured I give SEO another punt, so that's kind of where it's at. But really what helped me is my wife was able to cover all the expenses. We went from having like a 4 or $5000 mortgage down to $1,000 a month down in Charlotte. And I really think that really having a manageable expenses is really super duper key in becoming an entrepreneur at first. And I really had to produce nothing other than my wife said it was deck and vacation money.Adam (00:07:15) - So I think that's really is something. I was super lucky about that a lot of other entrepreneurs don't have. a lot of my friends that sell on Amazon, even some that do it full time, they started doing both a full time job and like an Amazon side gig, and I was able to do the SEO business as a full time business. And then the Amazon business is a full time business.David (00:07:37) - Okay. So knowing what you know now, what advice would you give yourself at the beginning of that journey?Adam (00:07:44) - Really? Well, I think like the biggest, the biggest things are you have to if you want to be an entrepreneur, you have to keep your expenses reasonable and you have to be willing to take risk. And if you don't ...

Todd is an English major who made good as an entrepreneur. He has founded and bootstrapped two companies into 8 figure valuations and is currently working on his eCommerce brand Finer Form. That brand focuses on at-home exercise equipment and is one of that category's top-selling brands on Amazon.Highlight Bullets> Here’s a glimpse of what you would learn…. Explosive growth of Finer Form brand during COVIDStrategies and levers used to scale the brand to eight-figure valuations and beyondAdapting to changing circumstances and managing inventory and supply chain challengesImportance of improvisation and quick decision-making in businessProviding exceptional customer service and its impact on positive reviews and customer loyaltyImpact of pricing strategies during the pandemicCutting off negative reviews by formulating the product to be friendlierImportance of becoming a PPC expert and understanding advertising on AmazonUtilizing TikTok Shop for generating sales and influencer marketingLong-term business decisions, mindset shift in PPC management, and potential of TikTok Shop for e-commerce brandsIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley chats with Todd Bairstow, CEO of Finer Form, about the brand's impressive growth trajectory during the pandemic and the strategic moves that propelled them to eight-figure success. Todd shares how Finer Form preemptively tackled potential negative reviews by improving product design and assembly instructions, enhancing the customer experience. He also delves into the critical role of Amazon PPC expertise in their growth, emphasizing the importance of keyword specificity and campaign organization. Furthermore, Todd discusses the value of maintaining a white hat approach and building strong relationships with Amazon account managers. The episode also explores Finer Form's unexpected success on TikTok Shop, outperforming other sales channels, and the benefits of influencer marketing on the platform. Todd recommends "The Big Short" for diverse business perspectives, ChatGPT for productivity, and the "Odd Lots" podcast for global business insights. This episode is packed with actionable strategies for e-commerce entrepreneurs aiming to scale their businesses.Here are the 3 action items that Josh identified from this episode:Action Item #1: Embrace Adaptability and Strategic Decision-Making: Todd Bairstow's experience with Finer Form underscores the importance of adaptability in the face of unforeseen circumstances like the COVID-19 pandemic. Action Item #2: Prioritize Exceptional Customer Service: Building a loyal customer base is crucial for sustained success in e-commerce. Action Item #3: Master Amazon PPC and Explore Emerging Platforms: Post-COVID, the significance of Amazon PPC advertising has surged. Resources & Links SectionResources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] FormChatGPT"The Big Short" by Michael LewisOdd Lots PodcastSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Todd Bairstow. He's the CEO of Finer Form, and he's going to be sharing his remarkable story of how his brand exploded during Covid and the specific growth levers he has been using to scale his brand to eight figure valuations and beyond. But in addition to that, you're also going to hear his strategies of how his TikTok shop sales are now surpassing Walmart.com sales. And he's going to dive into the details with us today. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Todd, I started my business back in 2015 and I grew it to an eight figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to.Josh (00:01:02) - At times, I made bad hiring decisions. I had to take money out of my personal account in order to fund...

Guest IntroductionGracey is an Amazon Influencer & content creator who specializes in bringing the best deals & Amazon finds to her community of over a million followers across Tik Tok and 6+ additional platforms. She will show you why influencer marketing is the next vital step for your brand and the secrets to succeed with it on Tik Tok and Amazon Live. In her first year, she has driven over seven figures of revenue and helped many brands selling on Amazon boost sales, increase long-term keyword ranking, drive brand awareness, and go viral. She also live streams for Amazon as an A-List Amazon Live Creator and is often featured on the Amazon.com home & deals page. Highlight Bullets> Here’s a glimpse of what you would learn…. Importance of influencer marketing for brands on AmazonLandscape of Amazon in 2024Strategies for leveraging affiliate platformsBuilding long-term relationships with influencersRole of influencer marketing in helping consumers make purchasing decisionsLow-hanging fruit and best levers for seven-figure brand ownersCreating brand ambassador partnershipsUse of creative briefs for influencersInfluencer outreach on TikTok ShopImportance of commission rates and dollar amounts in influencer marketingIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Gracey Ryback, a renowned Amazon influencer and marketing guru. They dive into the nuances of influencer marketing on Amazon, discussing strategies for brands to maximize ROI through affiliate platforms and influencer partnerships. Gracey shares her expertise on building effective relationships with influencers, leveraging platforms like TikTok Shop, and the importance of commission rates in driving sales. The duo also touches on the significance of product fit and communication in successful collaborations. For business owners aiming to scale, Gracey's practical advice and personal anecdotes offer a treasure trove of actionable tips.Here are the 3 action items that Josh identified from this episode:Action Item #1: Gracey advised brands to vet influencers based on content quality and engagement rate, and to utilize TikTok's messaging platform for targeted outreach campaigns.Action Item #2: Gracey highlighted the lack of trust associated with TikTok Shop and its influence on Amazon sales. Discoveries made on TikTok often translate into increased sales on Amazon, illustrating the interconnectedness of these platforms.Action Item #3: Gracey emphasized the growing preference for commission-based collaborations and the positive impact of providing free samples to influencers.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] AffiliatesBreaking the Habit of Being Yourself by Joe DispenzaNotionSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today, I'm speaking with Gracey Ryback, an Amazon influencer and a marketing expert, and she is going to be talking about why influencer marketing is the next vital step to help your brand succeed. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Gracey, I started my business back in 2015 and I grew it to an eight figure brand in seven years. But I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. I made bad hiring decisions. I had to take money from my own personal bank account because of cash flow constraints and actually pay payroll. I also stressed about whether our brand could survive when Covid hit, and we saw a 90% reduction in revenue overnight.Josh (00:01:02) - I remember wishing for a mentor who could guide me through the maze of scaling up somebody who had been there, done that, and could share all the secrets to help me overcome those obstacles. That's why I've decided to offer one on one coaching and consulting, where I share the nitty gritty cash flow frameworks, the sa...

All right, guys, I have a very special episode for you all today. Scott Needham and I from the Smartest Amazon Seller podcast have partnered together, where he interviewed Amy Wees, and she delivered some amazing, actionable strategies as to how you can grow your brand off of Amazon. I feel like this message is super timely for what a lot of us are experiencing massive amounts of overseas competition, a lot of margin reduction, an increase in FBA fees, etc. the list continues to go on and on, and while many people look for what's going to be the next best sales channel for me to get into, Amy shares some actionable tips and strategies, and I think you can experience a mindset shift in terms of understanding that getting into retail can open up some massive doors, an opportunity even bigger than what you're experiencing on Amazon. So go ahead, sit back, listen to this episode, take down some notes, and then when you're done, go ahead and follow the smartest Amazon seller podcast by Scott Needham.Intro (00:01:09) - One, two, three.Scott (00:01:12) - Welcome to the Smartest Amazon Seller podcast. I am your host, Scott Needham, an Amazon seller. And I have with me Amy Wees from Amazing At Home. She has been giving such amazing advice. I was at a conference with her 2 or 3 weeks ago in Boston, and when I heard her talk, I was like, all right, I've got to get her on the podcast to talk about this subject. I've never talked about it, and I know there's a few people that are probably at this threshold of how to take some of their products, some of their brands, to the next level, understand, what it can mean to branch outside of Amazon and perhaps even into retail stores. Amy, welcome to the podcast.Amy (00:01:57) - Thank you for having me, Scott. It's great to be here.Scott (00:01:59) - So, you know, I like to think that I'm, pretty good at selling on Amazon, but, the more I've been doing this podcast, the more that I like, I'm like, there's just way more things to consider.Scott (00:02:14) - in how to, you know, grow a brand and actually maybe turn a product into a brand. And, one of the first things that you think of in, in answering that question is like, well, are you just on Amazon? You know, have you if you expanded and like, have you found the best fits off of Amazon? So, let's just do a thought experiment where, you know, I have grown to, say $500,000 a year in sales, and it's all just on Amazon doing, you know, private label. What would you think be, you know, the next step.Amy (00:03:00) - Well, I think always you have to look at your customer base, right? who is your customer and where do they shop? What are their brands? Do they follow, you know, where do they expect to find you? and of course, we all love Amazon. I love Amazon too. I'm an Amazon seller as well. but when it comes to expansion, we really have to think and remember that e-commerce is 10% of all of retail.Amy (00:03:31) - E-commerce is 10% of all retail. So it's like, whoa, you know, and then Amazon is a little over half of the e-commerce chunk, but there's still so many cool places that we can sell our products both online and offline, in brick and mortar channels as well. So when you're thinking about, okay, you know, could I do something off Amazon? I know a lot of people too. They don't want to keep all of their eggs in the Amazon basket right now because it's just been yeah really crazy. Amazon's changed a lot right.Scott (00:04:03) - That's not a yeah it's not a great idea. now so expanding off Amazon and you know figuring out where your customers are or how to get to them, you know, the most natural might be, you know, Walmart Shopify but like and then the rest of, you know, brick and mortar you could set up wholesale. So say you're approaching you're approaching that question right there. what are some factors that you should be considering?Amy (00:04:34) - Yeah. So I mean, the first thing that you should consider is your margin.Amy (00:04:39) - So if you're on Amazon and you have just A3X, so you're sourcing it for $5, you're selling it for 15. If your margins are really narrow, you might not have enough margin to actually expand into retail and sell your products at wholesale prices. So when you're selling your products wholesale, in general, the general rule and of course, there's exceptions to this rule. But the general rule is you're selling that product for 50% of the retail price, and the retail price is whatever you're selling it for on Amazon. So it's not like you can say, oh, well, my MSRP is $40, but I sell it on Amazon for $20 on average because yeah.Scott (00:05:23) - That won't that won't fly.Amy (00:05:25) - No. Yeah exactly. And we know that Amazon's already doing you know comparison pricing across major retail channels. So the first thing that you should think about if you're going to start selling your products wholesale is do I have the margin to sell this product for 50% of that retail price? And, and still make a profit there? So that's, that's the.Scott (00:05:52) - Well, even take your, take your scenario of a $15, retail, and your, your, cost of goods is $5 per unit. if you were to sell it to a brick and mortar store for 750, is that worthwhile or is that good enough?Amy (00:06:12) - I don't. It wouldn't be for me. No. You know, that's the good thing about selling wholesale is that, that usually those brick and mortar stores pay shipping. So you're not paying for shipping, right? Okay. that's helpful, but, you know, that's a very narrow margin, right? I like to have enough profit to at least buy one more unit even on Amazon. Right. So, you generally want to be able to cut it in half from your retail price and then cut it in half again. to be able to, you know, make a, make a profit there. So, that's just a general rule. So pricing is your first. Yeah. Sorry. Go ahead.Scott (00:06:57) - So what you're saying is if, say, your cost is $5, if it was wholesaling for $20, you're like, okay.Scott (00:07:04) - That starts to make sense.Amy (00:07:05) - Yes. Exactly. Well no. If your cost is if your cost is $5, you want it to wholesale for ten, right? So you want to be able to double that, right. So if let's say I'm selling a product for $40 retail, the wholesale price is $20, I should source that for ten okay.Scott (00:07:27) - Yes. Right. Yes. Yeah. Yeah. I, I think, we're just dancing around. Yeah, yeah, I understood you. and. Yeah. So, you know.Amy (00:07:40) - That's the, the first consideration is that you want to think about your margin and you know, whether you have enough margin there. and then the second thing is think about how your customers shop. So, you know, where do they shop? Do they mostly shop online for your type of product? And if so, what are the other, types of online channels that might be beneficial for you? So maybe you're selling a home decor item, right? Home decor.Amy (00:08:10) - And even on Amazon, home decor isn't really the best product. Those aren't the best products to sell on Amazon, because American consumers usually go on websites like Overstock and Wayfair to buy home decor type of goods. And if you'll notice, if you go to those online websites and you check out the prices of home decor compared to those prices for very similar products like I did an example of a gold vase. it was a, you know, on Amazon, these types of gold vases were like $19, right? Very cheap. You find the same thing on Wayfair and it's like 73 to $100. so if you are selling a home decor item, you might be surprised Amazon might not be the best place for you to sell your products, and you might discover that there are other really, really great places to sell. yeah. And then same thing. There's brick and mortar opportunities as well. little chain stores like Tuesday morning, for examp...

Guest Introduction With a wealth of experience spanning over three decades, Abe Chomali has witnessed the evolution of sales and marketing firsthand. From his beginnings in 1991 to navigating the digital landscape of the internet and the rise of Amazon, Abe has remained at the forefront of innovation. Today, he is dedicated to helping sellers maximize their presence on Amazon through strategic PPC and SEO management. As the founder of XP Strategy, Abe brings unparalleled expertise, having driven over $1 Billion in sales for both himself and his clients. Highlight Bullets> Here’s a glimpse of what you would learn…. Future predictions for Amazon sellersUnderstanding costs and adapting to changes in the Amazon landscapeImportance of prioritizing top-selling products for growthStrategies for improving sales and listings on AmazonChallenges and opportunities for Amazon sellersVariability in PPC strategies and their impact on organic rankingTracking competitors' organic ranking and advertising keywordsEffective PPC strategies and key metrics for sellersVariability in conversion rates and click-through rates for different productsStrategies for scaling to eight figures and beyond in e-commerceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley engages with Abe Chomali, founder of XP Strategy, in a deep dive into the intricacies of PPC and SEO for Amazon sellers. They discuss the unpredictability of Amazon's system and the importance of flexibility in strategy. Chomali emphasizes the use of analytical tools for tracking changes and competitor strategies, and the significance of metrics like TACoS and conversion rates. The conversation also covers the necessity of continual product launches and adaptation to market changes for scaling businesses. Chomali's expertise shines as he offers actionable advice and a complimentary strategy session, showcasing his commitment to helping businesses thrive on Amazon.Here are the 3 action items that Josh identified from this episode:Action item #1: Prioritize new product launchesAction item #2: Adopt a flexible approach to PPC strategiesAction item #3: Focus on high-performing areas to drive business growth.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected]'s Chomali LinkedIn | Facebook | Instagram XP StrategySpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInData DiveHelium10Amazon Search Query ReportClickUpThe ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan Discipline Equals Freedom by Jocko WillinkOnly the Paranoid Survive by Andrew S. GroveBillion Dollar Seller SummitRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with AbeKamali of Exp strategy, and we are going to be talking a lot about the painful story where he learned exactly how ad auctions worked, and then we're also going to be getting his predictions of how only the strong are going to survive in the new game of Amazon over the next 12 to 18...

Kayleigh Bendall has over 12+ years of global experience across Digital Marketing, Social Media, e-Commerce and Amazon in lead generation, strategic partnerships, events and community building. Started e-comm journey working for 8-figure D2C brand doing product inserts with e-comm merchants in Austalia 8 years ago. Networking played a huge part in opening the door to 8 and 9 figure brands.Community Cultivator, Empowering Entrepreneurs Through Connection. Global Events Online and F2F. Reach New Heights & Grow With Our Community.2023 Milestones: Hosted 4 global events, 10 digitals & 10 meetups.Recently introduced and ran 2 $100M entrepreneur dinners in Austin.Growing a 10k+ member community and are on a mission to cultivate best in class and a trusted community of 7, 8 and 9 figure entrepreneurs and mastermind experiences.South Africa born moved in UK at 16 with family. The inability to fit in and integrate into a small town sparked the curiosity into the importance in like minded community and finding your tribe.Last Nov I created a vision board and relocated to Austin. In 88 days I ran 1 mastermind event (you attended) 2 entrepreneur dinners, stayed in my dream house on the VB, drove the Ferrari with my initials and met my Codie Sanchez and Jen Gottlieb. Two female boss babes. Currently in talks to help Codie with her events! Highlight Bullets> Here’s a glimpse of what you would learn….Power of networking and creating partnershipsImportance of attending events for business growthKayleigh Bendell's entrepreneurial journey and experiences in networking and marketingImpact of networking on business developmentValue of building connections and partnershipsSignificance of in-person events and conferences in the e-commerce spaceInsights into a game-changing AI-powered web builder toolTips and strategies for business growth and successImportance of learning from others in the e-commerce spaceActionable takeaways for the audienceIn this insightful episode of the Ecomm Breakthrough podcast, host Josh Hadley and guest Kayleigh Bendell dive into the transformative role of networking and strategic partnerships in scaling businesses. They explore Kayleigh's extensive background in empowering high-level entrepreneurs and her success with e-commerce brands. The discussion highlights the significance of attending industry events, embracing in-person connections, and utilizing innovative tools like the AI-powered web builder DG1. Listeners are encouraged to be open-minded and authentic in their networking efforts to unlock growth opportunities. Key takeaways include the value of networking, partnering with like-minded brands, and the power of sharing knowledge within the e-commerce community.Here are the 3 action items that Josh identified from this episode:Action Item #1: Attend Events and Network: The opportunities and knowledge unlocked through these avenues are unparalleled.Action Item #2: Partner with Complementary Brands: Look for brands that share your customer demographic to create mutually beneficial partnerships.Action Item #3: Embrace Openness and Transparency: Authenticity in business dealings fosters trust and opens doors to new possibilities.Resources & Links SectionResources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] SummitSalesforce Marketing CloudNaked WinesChina MagicTitanSilent Sales MachineWar Room Mastermind GroupTraffic and Conversion SummitMedia ConferenceMeetup.comEventbriteEntrepreneurship OrganizationTool/Website: DG1.comCodie Sanchez on LinkedInJen Gottlieb on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMatt Clark on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify a game-changer.” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark of ASM. Today I am speaking with Kayleigh Bendell, the founder of KB connect and Eclimb, and we're going to be talking a lot about how knowing the right people can explode your net worth. This e...

Andrei Ureche. A Canadian entrepreneur originally from Moldova, boasting a seven-figure success story. He manages three thriving brands on Amazon and proudly serves as the founder of Sellametrics.com, home to the most advanced A/B Testing Suite tailored for Amazon Sellers.Highlight Bullets> Here’s a glimpse of what you would learn…. Importance of clarity, effectiveness, and popularity in optimizing conversion ratesRole of images and messaging in addressing customer pain pointsUnderstanding customer's needs and pain points for effective product servingSignificance of main image and compelling imagery for product listingsImportance of secondary images and clear messagingUtilizing strong copy phrases to convey product benefitsBook recommendation "Contagious" for insights into product popularitySpecial offer from Andrei Ureche for a free consultation and bonus for using SellametricsInsights into building brands and scaling products in e-commercePractical tips for enhancing product listings on AmazonIn this insightful episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Andrei Ureche, founder of Sellametrics, to share his expertise on optimizing Amazon product listings for better conversion rates. They highlight the crucial role of understanding customer pain points and the power of impactful imagery and messaging to meet customer needs. Andrei illustrates his points with a simple lemon peeler example, emphasizing the human aspect of business. The discussion also includes a nod to the book "Contagious" for its wisdom on product popularity, and a special offer from Andrei for a free consultation and a $100 bonus for Sellametrics services.Here are the 3 action items that Josh identified from this episode:Action Item #1: Prioritize Clarity, Effectiveness, and Popularity: Ensure your Amazon product listings are clear, effective, and popular. Customers need to easily understand what you're selling, how it benefits them, and why it's popular among others.Action Item #2: Optimize Images and Messaging: Pay special attention to your main image—it's the gateway to your product. Ensure it grabs attention and addresses customer desires. Additionally, utilize secondary images and consistent messaging across visuals to convey product benefits effectively without overwhelming customers.Action Item #3: Focus on Serving Human Needs: Remember that at its core, business is about serving human needs. Understand your customers' pain points and provide solutions through your products. Crafting compelling listings involves more than just showcasing features; it's about addressing real needs.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] ArtChatGPTCustom ChatGPTA/B Testing ToolsScale InsightsData DiveSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMatt Clark on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify a game-changer.” on the eComm Breakthrough PodcastSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Andrei Ureche of Self Metrics, and we are going to be talking a lot about how to optimize and improve the conversion rate on your Amazon product listings, and thus helping you increase in your organic ranking as well. This episode is brought to you by Ecomm Breakthrough Consulting, where I helped seven figure companies grow to eight figures and beyond. Listen, Andrei. I started my business back in 2015, and I grew it to an eight figure brand in seven years. But I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. At times, I made a lot of bad hiring decisions. I had to take money from my personal bank account in order to fund payroll for our team.Josh (00:00:58) - , because of cash flow constraints, I stressed about whether our brand was going to survive when we experienced a 90% decline in sales during Covid. I remember wishing and hoping that I could have a mentor that could guide me along the way of scaling up somebody who had been there, done that, and could share all the secrets to help me overcome those obstacles. And that's why I've decided to offer one on one coaching or consulting, where I help share the nitty gritty cash flow frameworks, sales strategies, and operating systems that have helped me scale my own business. And because I believe in giving each entrepreneur my undivided attention, I only work with three clients at a time. But f...

Kathleen Kobel is an Amazon selling expert with 15 years of experience elevating brands through strategic selling and consulting on the platform. After launching and growing over 1,000 brands on Amazon she has utilized those skills to become a dynamic force with the Amazon Influencer program. She not only connects authentically with Amazon brands and customers through curated content but also teaches others how to earn big by creating product videos for Amazon. She is your go-to partner for navigating and thriving in the competitive e-commerce landscape of Amazon.Highlight Bullets Here’s a glimpse of what you would learn…Impact of Amazon influencers on sales and conversions and how brands can leverage influencers to scale their business.Different structures for partnering with influencers, including flat fees, bonus commissions, and utilizing Amazon's Creator Connections tool.Directing influencers to join Creator Connection campaigns, providing a potential strategy for brands to vet and engage with influencers.Influencer Payment and Content Placement For Amazon Creator ConnectionsTips and tricks for crafting an appealing message to creators, including promotion codes and free samples.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Kathleen Kobel, an Amazon selling expert and influencer. They discuss strategies for leveraging Amazon influencers to scale e-commerce brands. Kathleen shares her insights on creating effective campaigns, emphasizing the importance of descriptive campaign names and offering competitive commissions to attract top influencers. She advises on setting a substantial budget for campaigns and targeting products with higher price points for better engagement. Kathleen also touches on the value of providing free samples and promo codes to influencers. The conversation includes tips for crafting appealing messages to creators and the potential of negotiating brand referral bonuses outside of Amazon. Kathleen recommends her favorite book, a new productivity tool, and an e-commerce expert to follow.Here are the 3 action items that Josh identified from this episode:Action item #1: Create partnerships in affiliate campaigns using Amazon's Creator Connections.Action item #2: Offer free samples to influencers and vet them through a Google form.Action item #3: Optimize your budget and commission percentage to attract dedicated influencers.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] the Waitlist to Connect with Amazon Influencers: Kathleen Kobel's WebsiteBecome an Amazon Influencer: Kathleen Kobel’s Courses $100 off using coupon code = ecommAmazon Creator ConnectionsLogie AIChill and ProsperPickFuScott VoelkerSpecial Mention(s):Kevin King on LinkedInMichael E. Gerber on LinkedInNorm Farrar on LinkedInHoward Thai on LinkedIn Steve Simonson on LinkedInRelated Episode(s):“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:35)** (((-))) - - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, Norm Farrar, Howard Tye, and Steve Simonsen. Today I'm speaking with Kathleen Kobel of KathleenKobel.Com and we're going to be talking a lot about how Amazon influencers can help your brand scale and how to maximize and leverage the new tool on Amazon called Creator Connections. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond.Josh (00:01:12)** (((-))) - - - Listen, Kathleen, I started my business back in 2015 and grew it to an eight figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. There were times where I doubted myself and my leadership abilities, but also launching the wrong product at the wrong time., issues with supply chain, issues with cash flow, and having to invest my own money in order to pay payroll and being able to make better hiring decisions. So to our listeners that have hit similar plateaus and obstacles and are looking for the next steps to take their brand to the next level, then go to EcommBreakthrough.Com, that's Ecomm with two M's to learn more. And as a special bonus to my podcast listeners, this month I'm giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to...

Matt serves as executive chairman and is one of the co-founders of Amazing.com and the Amazing Selling Machine course that has taught tens of thousands of students how to run a successful Amazon business. With more than a decade of ecommerce experience and with multiple million-dollar companies, Matt loves sharing his success and strategies with other entrepreneurs.> Here’s a glimpse of what you would learn…. The significance of joining a mastermind group and seizing opportunities for business growth and collaboration.Importance of diversifying beyond Amazon and building a valuable consumer brand for long-term success.Importance of driving traffic to Shopify store, leveraging influencer partnerships, and optimizing product pages.Steps to set up a Shopify store, including connecting fulfillment to Amazon, adding products, and optimizing the store design.Strategies for optimizing a product page on Shopify, including modeling after successful brands and using a copywriting framework.Benefits of subscription-based business models, increasing lifetime value, and strategies for increasing average order value.Approaches to testing offers, refining strategies, and prioritizing appeal in ad campaigns.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley converses with Matt Clark, a seasoned e-commerce expert and executive chairman of Amazing.com. They discuss the challenges and strategies for Amazon sellers, emphasizing the need to diversify and create independent sales channels. Matt advises starting with a Shopify store, focusing on optimizing top-selling products, and leveraging Google ads using Amazon keyword data. He also suggests maximizing average order value and learning from successful competitors. Matt shares personal insights, including the influence of Jack Canfield's "Success Principles" and his admiration for Ezra Firestone's work in e-commerce.Here are the 3 action items that Josh identified from this episode:Action item #1: Expanding Beyond Amazon. Matt recommends starting with setting up a Shopify store. This serves as your brand's website, a crucial asset for capturing leads and customer information,Action item #2: Leveraging Advertising and Traffic Sources. Matt's strategy is to start with Google PPC ads, using keyword data from Amazon to target potential customers. He then prioritizes Facebook ads for their effectiveness and reach. Action item #3: Increasing Average Order Value.  focus on increasing average order value through complementary products, and subscriptions.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Selling MachineMavericks Mastermind GroupRay Edwards P.A.S.T.O.R. FrameworkZipify One Click UpsellBlack Rifle CoffeeSuccess Principles by Jack CanfieldEzra FirestoneMatt Clark's Personal WebsiteSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:35)** ((-)) - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Norm Ferrar How We're Ty and Steve Simonsson. Today I'm speaking with Matt Clark, the executive chairman of Amazing Dotcom and the creator of The Amazing Selling Machine. And we're going to be talking a lot about how you can make sure your brand is still relevant and thriving even ten years from now. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond.Josh (00:01:10)** ((-)) - - Listen, Matt, I started my business back in 2015 and I grew it to an eight figure brand in seven years, but it took me a lot longer than I think it really needed to. I made a lot of mistakes along the way that made that path a little bit harder than it really needed to be. I had cash flow issues. There were times where I had to invest my own money back into the business in order to make payroll. There were bad hiring decisions that I made. There were bad advertising decisions that I made, and I wish I would have had a mentor along the way that would have been able to help me overcome those stumbling blocks and grow a lot faster. So to our listeners, those of you who have hit similar plateaus a...

Karen Bonnici – the visionary behind Moon Sonder™ and its iconic products, the Super Blanky®, Dreamighty®, and Super Towel®. Karen's story is a testament to the transformative power of passion and purpose, as she crafts unique experiences that seamlessly blend comfort, self-care, and imagination for her customers.But Karen's journey doesn't stop at product creation. With a rich background as a seasoned storyteller, musician, and teaching artist, she's no stranger to captivating audiences both on stage and online. Her foray into ecommerce has been driven by her diverse creative talents, allowing her to weave compelling narratives and melodies that deeply resonate with her audience. Here’s a glimpse of what you will learn…. Leveraging TikTok shop to convey your brand storyLeveraging TikTok Shop as a platform for brand messaging and influencer engagement.Exploring the potential of TikTok Shop as a driver of traffic to Amazon and the trust factor associated with Amazon among consumers.Importance of leveraging Shopify to collect customer data and strategies for audience ownership outside of Amazon.Highlighting the value of conducting product variation tests to optimize conversion ratesThe necessity of continuous testing, leveraging Amazon's AB experiments, and the potential impact of 1% improvements over time.Driving growth by launching new products and analyzing competitors' actions. In this episode of Ecomm Breakthrough podcast host Josh Hadley chats with Karen Bonnici, a successful Amazon brand owner. They explore the challenges of low conversion rates and high ad costs, and the necessity of launching new products. The discussion also covers the effectiveness of storytelling in branding, the potential of TikTok and other platforms for promotion, and the use of influencers to drive traffic. Karen shares her personal story of resilience, aiming to inspire through her brand. The episode concludes with an emphasis on innovation, competitor analysis, and the continuous improvement of product listings for business growth.Here are the 3 action items that Josh identified from this episode:Action item #1: Driving growth by launching new products.  Constant product innovation is paramount, akin to Apple's strategy, emphasizing that product diversification fuels sustained expansion, preventing sales stagnation over time.Action item #2: Consider TikTok Shop for brand promotion, leveraging its potential for virality and broad audience reach, irrespective of follower count, thanks to its algorithm favoring resonant content. Unlike platforms such as Instagram and Facebook, where visibility relies heavily on audience size and engagement rates, TikTok offers a cost-effective avenue for expanding product awareness.Action item #3: Continuous testing through Amazon's AB experiments is essential, facilitating ongoing refinement of product listings. Embracing iterative improvements enables even marginal gains to compound over time, driving significant growth in e-commerce endeavors.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] ShopShopifyGoogle AdsPickFuAmazon's A/B TestSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Full Transcript**Josh (00:00:35)**** ((-)) - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in eCommerce. Past guests include Adam Heist, Kevin King, and Michael E Gerber, the author of The E-myth. Today I'm speaking with Karen Bonnici. She is an Amazon brand owner that crossed the seven figure mark last year, and we just finished an audit on her brand. And we're going to let you all peek under the hood and hear the challenges that she is facing, and also hear the solutions that we discussed while conducting her brand audit.**Josh (00:01:07)**** ((-)) - - This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Karen, I started my business back in 2015 and grew into an eight figure brand in seven years, but I made a...

Critical Strategies for Protecting Your Amazon Account and Appeal Suspensions in 2024 With Chris McCabeChris McCabe, Founder of eCommerce Chris  - Former Amazon Insider. He knows Amazon from the inside out. After several years evaluating seller account performance and enforcing Amazon’s policies, he became a consultant and launched ecommerceChris.com. Now, he teaches his clients how to think like Amazon. His insider knowledge helps sellers to protect their accounts and appeal listing restrictions.> Here’s a glimpse of what you would learn…. Understanding Amazon's perspective and strategies for account protectionMisconceptions and enforcement trends related to influencer marketing and product giveaways on AmazonChallenges and strategies for brand owners dealing with abuse and intellectual property (IP) violations on AmazonCrackdown on listing optimization attempts and the challenges related to compliance flagsInsert cards and product packaging strategiesImportance of adhering to Amazon's guidelines and avoiding practices that could be perceived as incentivizing biased reviewsPower imbalance between sellers and the marketplaceRecommendations for influential books, productivity tools, and individuals in the e-commerce spaceDetails about the upcoming seller Velocity conferenceEncouragement to seek expert help when facing challenges in the e-commerce spaceDetails about the Seller Velocity conference, including a discount code, and how to reach out to Chris McCabe for conference inquiries or services.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Chris McCabe, an ex-Amazon insider and founder of ecommerceChris. They discuss the intricacies of Amazon's suspension system, the importance of understanding Amazon's perspective on account protection, and the trends in enforcement for 2024. Chris advises sellers to avoid competitor abuse and ensure that any intellectual property claims are substantiated. They also touch on the crackdown on competitor abuse and the need for compliance with Amazon's policies. The conversation includes strategies for dealing with influencer marketing, product giveaways, and the significance of white hat practices. Chris recommends resources and shares information about the Seller Velocity conference.Here are the 3 action items that Josh identified from this episode:Action item #1: Chris stressed the need for sellers to align with Amazon's guidelines and avoid practices that could be perceived as incentivizing biased reviews.Action item #2:  A common misconception among sellers is that giving away products without asking for a review is acceptable. However, Chris pointed out that Amazon is suspending accounts for such giveaways because they can still result in biased positive reviews. He urged sellers to understand Amazon's perspective and strategize accordingly.Action item #3: Chris highlighted the importance of having a rainy day fund to prepare for potential account issues and the need to decide upfront whether to dispute a suspension. He also recommended seeking expert help when facing suspensions or warnings.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastecommerceChrisProsper ShowSeller Velocity Conference use SVC24NYC when you register to get 25 % offAmazon Brand RegistryAmazon Unbound Book by Brad StoneSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMatt Clark on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify a game-changer.” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Chris McCabe. He is the founder of eCommerce, Chris, and he's going to be sharing how to think like Amazon, how to protect your account and appeal any restrictions or suspensions that might come your way. He's also going to be sharing what he sees happening and what Amazon is focused on in 2024. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Chris, I started my business back in 2015 and I grew it to an eight figure brand in seven years. I made a lot of mistakes...

Dan Ashburn is a notable Amazon entrepreneur and the Co-founder of Titan Network, an invite-only organization for high-end Amazon sellers. He has built several brands and lends this experience as a speaker and the Head Mentor of China Magic. For the past 13 years, he has led Ignite Brands as CEO along with his expert Amazon sales management team.  Here’s a glimpse of what you’ll learn:How to keep scaling in the difficult landscape of 2024The difference between a million-dollar idea and a million-dollar businessThe power of proper hiring and delegationA universal framework for PPC methodologiesLevers and tactics for maximizing profitabilityWhat to know about selecting manufacturersHow Amazon’s sustainability program applies to warehousingBudgeting for ad spend with TACoSPerfecting your product to stand out from the competitionIn this episode…Every business is looking to maximize their profits, but far fewer know how to create profit sustainably and consistently. This is especially difficult in 2024 — many previous strategies are no longer viable. Most e-commerce avenues, especially Amazon, are making businesses work harder for their revenue. So how do you stay one step ahead of the competition?One certain strategy is to look toward successful leaders and see what they are doing correctly. Dan Ashburn helps lead the Titan Network, a selective group of these exact people. Coming together, their expertise is applied to real world scenarios, helping everyone grow to new heights. Now he offers some of his advice for fellow entrepreneurs looking to rise above.In this episode of the eComm Breakthrough Podcast with Josh Hadley, Dan Ashburn of the Titan Network breaks down his Amazon tips for 2024. They go through the crucial steps of scaling, how to select manufacturers, how to delegate, and figuring out the issue of warehousing. Dan also talks about the levers and strategies to maximize profit.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] DesignsHadley Designs on AmazonTitan Network Website | InstagramDan Ashburn on LinkedIn

Dima Kubrak is the Founder of Sellerise, a platform creating affordable, reliable, and up-to-date software products that make managing Amazon data and processes more efficient. He is also the Founder of ASAP Warehouse, a fulfillment and preparation center offering services for storage, preparation, and fulfillment. From a young age, Dima has immersed himself in the world of business, leveraging his entrepreneurial spirit to achieve remarkable success. With over a decade of experience in e-commerce, Dima has honed his expertise in navigating the complexities of the Amazon marketplace.   Here’s a glimpse of what you’ll learn:Why entrepreneurs should be using the Profit First methodDima Kubrak’s number one strategy for scaling beyond eight figuresThe importance of financial management for business growthDima’s strategies for Amazon product ranking using keywordsOptimizing product images for improved search resultsWhy Dima chose to eliminate PPC campaignsAmazon product launch strategiesIn this episode…Scaling your brand beyond seven and eight figures requires a multi-faceted approach encompassing product differentiation, visual branding, and creativity in the digital space. By implementing these actionable strategies, you can position your brand for sustained growth and success in the competitive e-commerce landscape.Dima Kubrak, a renowned e-commerce entrepreneur, advocates for three essential strategies for business growth: product differentiation, leading image optimization, and digital creativity prioritization. Product differentiation is the cornerstone of brand scaling; Dima advises against creating generic products and suggests leveraging advanced tools like Midjourney or DALL-E to generate innovative concepts tailored to your audience. Furthermore, Dima underscores the importance of investing in visually appealing product packaging for your main image. This approach distinguishes your brand from competitors, boosting click-through and conversion rates. Rather than solely focusing on PPC and analytics, Dima emphasizes investing in digital creative assets to enhance brand recognition and drive engagement across platforms.In this episode of the eComm Breakthrough P...

Yoni Mazor is the Co-founder and Chief Growth Officer of GETIDA, a fast-growing company providing state-of-the-art reimbursement recovery solutions for Amazon sellers. Leveraging his extensive experience as CEO and Co-founder of May Group, a $20 million Amazon FBA business, Yoni co-founded GETIDA to address the complex challenges faced by many e-commerce entrepreneurs. In addition to his role at GETIDA, Yoni serves as an Investor and Advisory Board member at Newphotonics and The Ecom Cooperative, where he contributes his expertise to foster growth and innovation in the industry.   Here’s a glimpse of what you’ll learn:Emerging e-commerce trends for scalable growthHow e-commerce sellers can benefit from AI toolsThe importance of innovation and being uncomfortable as an entrepreneurScaling your business by hiring top talentYoni Mazor shares how he scaled his business to eight figuresYoni explains how Amazon sellers unknowingly losing moneyReimbursement solutions for e-commerce sellersHow GETIDA stands out from its competitionIn this episode…Amazon sellers must stay ahead of the curve to maintain profitability and drive scalable growth. While focusing on sales and marketing strategies is crucial, overlooking certain areas can result in margin loss and hinder long-term success.One commonly overlooked aspect in e-commerce is the integration of AI technology. Experimenting with chatbots and AI software tailored for e-commerce can streamline processes, personalize interactions, and provide a competitive edge. eCommerce entrepreneur Yoni Mazor emphasizes that neglecting these advancements risks lagging behind competitors and hindering growth. Building a winning team is also essential for sustainable success — instead of solely prioritizing cost-cutting measures, sellers should focus on hiring top talent. Overall, focusing on AI integration, team building, and reimbursement management is crucial for Amazon sellers seeking to boost profitability and achieve scalable growth in e-commerce.In this episode of the eComm Breakthrough Podcast, Josh Hadley hosts Yoni Mazor, Co-founder and Chief Growth Officer of GETIDA, to explore emerging e-commerc...

Hilton Hart is the CEO of Edison IP Enforcement, renowned for his leadership in combating counterfeiters and safeguarding brands. Under his guidance, the company has successfully litigated against over 80,000 counterfeiters, recovering more than $61 million in damages. With a background as a software engineer, Hilton transitioned into entrepreneurship and investment, leveraging his technical expertise and business acumen to drive success in the intellectual property enforcement sector.   Here’s a glimpse of what you’ll learn:How Hilton Hart became involved with e-commerce IP enforcementWhat is a counterfeiter, and what are the most common types in e-commerce?Copyrights, trademarks, patents: examples of IP protectionHilton explains the copyright infringement report processUsing legal action to combat counterfeitersHilton shares his personal legal experience with suing infringersLegal strategies for dealing with overseas Amazon sellers infringing on intellectual propertyIn this episode…Counterfeiting poses a significant threat to brands, causing financial losses and tarnishing reputations. However, with the right approach, businesses can protect their intellectual property and hold infringers accountable. What are some permanent solutions to combat counterfeiters and recover damages?Hilton Hart, an IP enforcement expert, urges e-commerce entrepreneurs to take proactive steps to protect their brands. This includes registering trademarks and securing copyrights for images and designs. Vigilantly document instances of infringement and hold counterfeiters accountable by seeking financial compensation; these actions deter future infringements and reinforce respect for intellectual property rights in the marketplace.In this episode of the eComm Breakthrough Podcast with Josh Hadley, Hilton Hart, CEO of Edison IP Enforcement, discusses definitive strategies for thwarting counterfeiters and recouping losses. Hilton shares his inspiration for entering the e-commerce IP enforcement realm, the common types of counterfeit infringements, and practical steps to combat this pervasive issue.Resources mentioned in this episode:

John Gill is the Founder and CEO of Willow & Grace Designs, a proprietor of handcrafted wood furnishings such as floating shelves and other quick installations. In a previous chapter of his life, he served as a police officer in South Florida. However, his entrepreneurial spirit led him to pursue his dreams, starting with a venture into the MLM space. Though not financially lucrative, this experience proved invaluable in his journey — John ventured into the telecommunications sector, establishing a successful business as a licensed carrier for prepaid calling cards, thriving for 12 years until industry changes led to its decline. Undeterred, John pivoted into the Amazon selling industry, dedicating 11 years to building and selling multiple successful brands.  Here’s a glimpse of what you’ll learn:John Gill discusses his entrepreneurial journey and many venturesHow to navigate the ever-evolving Amazon platformThe importance of fostering customer relationshipsDo sellers benefit from utilizing an agency?What is Intellivy, and why should Amazon sellers use it?Optimizing Amazon product listings for maximum salesHow to leverage Intellivy to maximize image optimizationIn this episode…Building a successful brand requires strategic planning and consistent effort. What are some actionable steps to guide entrepreneurs on their journey to brand success?To achieve massive sales, e-commerce expert John Gill recommends three key tactics: knowing your customers, understanding their desires, and integrating feedback into your product launch strategy. Understanding your customers is crucial for building a successful brand. As the CEO or leader, prioritize personally handling or closely observing customer service inquiries to gain valuable insights. A monthly structured customer review process is essential for maintaining long-term success and fostering customer loyalty. You can better meet their needs by tailoring your product images, messaging, and branding to align with your target audience. By prioritizing these tactics, e-commerce businesses can drive significant sales and establish a strong brand presence in the market.In this episode of the eComm Breakthrough Podcast

Alina Vlaic is the Founder of AZ Rank, which provides innovative strategies on various e-commerce platforms for scaling. She’s also Co-founder of PressX, an establishment helping brand owners leverage press articles to launch and rank products on Amazon and other e-commerce platforms. Her latest venture, FotoLive, offers a fresh perspective on user-generated content. Alina’s journey began in her father's grocery store, evolving into a successful publishing house and sparking her passion for entrepreneurship. With a master's in international business, Alina delved into the global market, later making waves in the Amazon marketplace.In this episode…In the competitive world of Amazon, mastering product launches requires a strategic approach that goes beyond listing optimization. What are three essential keys to thrive and stand out in the marketplace?E-commerce expert Alina Vlaic emphasizes the importance of thorough keyword research to optimize product listings on Amazon. By utilizing data tools like Brand Analytics, Opportunity Explorer, and SQL data, businesses can gain valuable insights into keyword performance and strategically leverage them to enhance product visibility and ranking on the platform. Additionally, Alina advocates for building external traffic sources by creating incentives such as warranties or digital downloads to collect customer email addresses or mobile numbers. Embracing creativity in marketing efforts, particularly through platforms like TikTok, Instagram Reels, and YouTube Shorts, allows businesses to encourage user-generated content and prioritize authenticity — ultimately driving brand visibility and sales growth in the competitive e-commerce landscape.In this episode of the eComm Breakthrough Podcast, host Josh Hadley invites Alina Vlaic, Founder of AZ Rank, to delve into effective product launching strategies. Alina shares insights on reaching target audiences, leveraging press coverage for brand visibility, and navigating the impact of geo ranking on Amazon product rankings.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] DesignsHadley Designs on AmazonAlina Vlaic on LinkedIn | Instagram | Facebook AZ Rank | YouTubeSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInThe E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. GerberShipment Maker ProThe Buddha and the Badass: The Secret Spiritual Art of Succeeding at Work by Vishen LakhianiVishen Lakhiani on LinkedInCarlos Alvarez on LinkedInBradley Sutton on LinkedInMindvalleyMC InnovateXmarsRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast“Money Lost, Lessons Gained: Carlos Alvarez Reveals the Mistakes Behind His $16M Business Mistakes!” on the eComm Breakthrough Podcast“Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton” on the eComm Breakthrough Podcast

Max Sinclair is the Founder and CEO of Ecomtent, the next generation of e-commerce catalog management. Bringing a wealth of experience from his six-year tenure at Amazon, he played pivotal roles in several notable projects. Beyond launching Amazon Business in the UK, Max was responsible for catalog quality for the country debut of Amazon.sg in Singapore, and spearheading the introduction of Amazon Grocery across the EU. In this episode… In the ever-evolving landscape of e-commerce, the emergence of generative AI technology is poised to revolutionize the way businesses operate and interact with consumers. With the integration of AI into various aspects of e-commerce, businesses can unlock new opportunities for growth, innovation, and customer engagement. Max Sinclair, an expert in e-commerce, emphasizes the transformative potential of generative AI in revolutionizing the industry. Through AI-driven insights and data analytics, businesses gain deeper insights into consumer behavior, preferences, and trends. This enables the development of tailored products that resonate with target customers, driving satisfaction and sales. Additionally, AI facilitates the creation of engaged brand communities, amplifying reach and fostering long-term growth while streamlining operations and fueling innovation — positioning businesses at the forefront of e-commerce evolution. In the latest episode of the eComm Breakthrough Podcast, Josh Hadley hosts Max Sinclair, Founder and CEO of Ecomtent, to discuss the transformative potential of generative AI in e-commerce. Max explores topics such as harnessing the A9 algorithm to achieve exponential growth, the evolving landscape of AI in e-commerce, and the significance of diversifying business strategies for long-term success. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Max Sinclair on LinkedIn | Email  Ecomtent Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber How to Win Friends & Influence People by Dale Carnegie Advite AI Derek Jouppi on LinkedIn Josip Vulic on LinkedIn Andy Jassy on LinkedIn Ephraim “Ed” Rosenberg on LinkedIn Jon Derkits on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Ben Leonard is the Co-founder of Ecom Brokers, a premier e-commerce brokerage firm based in the United Kingdom. As the Founder of Beast Gear, a renowned fitness brand offering a range of workout essentials, including skipping ropes, boxing gloves, and powerlifting belts, Ben epitomizes the millennial entrepreneur who transformed a passion project into a thriving global enterprise. Initially crafting his business in a makeshift office during spare moments, Ben has steered his venture from humble beginnings to a seven-figure success. Beyond his roles at Ecom Brokers, Ben is deeply engaged in cultivating brands and guiding aspiring entrepreneurs through his consultancy, educational courses, and mentorship initiatives. In October 2023, Ben published Quit Stalling and Build Your Brand, an e-commerce roadmap aimed at empowering fellow entrepreneurs with practical principles, real-life examples, and step-by-step instructions to succeed in the e-commerce ecosystem. In this episode… Entrepreneurs aiming to elevate their businesses from seven to eight figures and beyond must adopt a strategic mindset. What are some targeted growth strategies brands should implement to position their businesses for long-term success and achieve their ambitious growth targets? Entrepreneur and e-commerce consultant Ben Leonard offers a comprehensive approach to scaling a business from seven to eight figures, emphasizing mindset shifts, quality investment, and strategic partnerships. Entrepreneurs must shift their mindset to view their brand as a major player, recognizing the need to build a high-performing team. While cost-cutting may seem appealing, prioritizing quality over savings is crucial to long-term success. Additionally, fostering strategic partnerships with manufacturers and suppliers can optimize the supply chain and drive efficiency. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Ben Leonard, Co-founder of Ecom Brokers, shares exclusive insights into scaling e-commerce businesses to eight figures and beyond. Ben delves into the inspiration behind his book, Quit Stalling and Build Your Brand, outlining its role as a strategic roadmap for aspiring entrepreneurs. He candidly discusses the valuable lessons learned from past mistakes and offers practical advice on overcoming barriers to global expansion in the e-commerce landscape. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Ben Leonard on LinkedIn | Email | Website | X/Twitter | Instagram | TikTok Ecom Brokers Quit Stalling and Build Your Brand: You Don’t Need an MBA to Crush It in Ecommerce by Ben Leonard Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn SoStocked John Derkits on LinkedIn | X/Twitter Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Izabella Ritz is the Founder and CEO of Ritz Momentum, a one-stop shop for Amazon business services. Drawing on her experience of starting an Amazon business in 2015, Izabella launched Ritz Momentum to help busy students who are eager to venture into the Amazon business. A seasoned entrepreneur, Izabella embarked on her journey into business at the age of 17. She has established and sold multiple companies throughout her career, cultivating expertise in e-commerce, SEO, and digital marketing. In this episode… In the rapidly evolving Amazon landscape, relying on generic or "me-too" products is an outdated strategy bound to yield subpar results. The contemporary market, driven by consumer preferences, favors innovation. How can you meet consumer demands to secure a competitive edge on Amazon? For seven-figure sellers aspiring to reach eight figures and beyond, Izabella Ritz, a seasoned Amazon seller, advocates a strategic approach encompassing three pivotal steps: prioritize the launch of new products, leverage validation data, and implement effective product differentiation. Central to business growth is the expansion of your product line, but as product launches entail inherent risks, Izabella underscores the importance of keenly monitoring analytics and metrics and refining the validation process. Additionally, she recommends employing strategies such as customer reviews, utilizing AI tools for feedback interpretation, and harnessing platforms like PickFu for testing product ideas. By integrating AI insights, businesses can create products that more precisely align with customer needs. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Izabella Ritz, Founder and CEO of Ritz Momentum, explores the critical role of product research and validation in propelling brands beyond eight figures. Izabella shares her motivation for establishing Ritz Momentum, emphasizes the significance of regularly introducing new products for Amazon sellers, offers guidance on expanding product lines, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Izabella Ritz on LinkedIn Ritz Momentum Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Perry Belcher on LinkedIn Bradley Sutton on LinkedIn Alex Hormozi on LinkedIn Jason Fladlien on LinkedIn Michael E. Gerber on LinkedIn $100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi One to Many: The Secret to Webinar Success by Jason Fladlien Data Dive The Data Analytics Boot Camp at UNC Charlotte  Smart Scout  Helium 10 Seller Tools Billion Dollar Seller Summit (BDSS) Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast “The Ultimate Amazon Product Launch Strategy” with Matt Altman on the eComm Breakthrough Podcast

Jason Snider is the Founder and CEO of Aspyr Advisors, a bookkeeping and business advising firm. He’s also the Co-founder and Managing Director at Summit eCommerce Advisors, an accounting firm supporting e-commerce professionals. Twenty years in the accounting industry exposed Jason to the challenges e-commerce entrepreneurs face utilizing traditional accounting, and it inspired his vision to create improved solutions. Additionally, as a Certified Profit First Professional, he coaches entrepreneurs by providing them with the tools needed to scale their businesses. In this episode… Bookkeeping is essential for operating a profitable e-commerce business because it helps owners organize and access their finances, plan an annual budget, and understand their financial health. And while it may be cost-effective to do your own bookkeeping, not having thorough accounting knowledge could cause your company to lose money. So how can entrepreneurs manage their company’s finances like an accounting professional? Regardless of the method used to log company spending, business owners should habitually review their financial records on a monthly basis. This allows for monthly comparisons and identifying areas where additional spending or cuts may be beneficial. Jason Snider, a certified accountant, recommends using a reliable accounting system such as A2X to accurately track the cost of goods and other data input. Another method for properly managing company funds is implementing a Profit First system. This accounting strategy aims to help small businesses improve their cash flow and profitability by setting aside a percentage of revenue as profit before paying expenses. In today’s episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Jason Snider, Founder and CEO of Aspyr Advisors, to discuss innovative e-commerce bookkeeping. Jason shares common bookkeeping mistakes, methodologies for tracking and reconciling the cost of goods, and expounds on the Profit First strategy and how to execute it. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Jason Snider on LinkedIn Email Jason Snider: [email protected] Aspyr Advisors Summit eCommerce Advisors Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Profit First: Transform Your Business From a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz Rescue Time Pomodoro Timer Cyndi Thomason on LinkedIn Xero A2X Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Steve Cadigan is the Advisor and Talent Hacker at Cadigan Talent Ventures, a talent strategies advisory firm based in Silicon Valley. He’s also LinkedIn's inaugural Chief HR Officer and author of Workquake: Embracing the Aftershocks of COVID-19 to Create a Better Model of Working. A luminary in talent advisory, Steve is sought after by esteemed organizations like Google, Salesforce, the Royal Bank of Scotland, and the BBC. His expertise also benefits top-tier venture capital and consulting firms, including Sequoia and McKinsey. Throughout his illustrious career, Steve has consistently excelled in team-building, shaping workplace culture, and transforming organizations into world-class performers. Acknowledged by publications such as The Wall Street Journal and Fortune Magazine, Steve was named one of the Top 200 Global Thought Leaders in People and Talent in 2021. Recently, he transitioned to assisting new businesses and entrepreneurs in shaping workplace cultures and building teams to scale their enterprises. In this episode… In the competitive world of recruitment, discovering A-level talent demands a strategic approach. To facilitate more informed decisions in assembling a high-performing team, what are essential questions to ask to gather a deeper understanding of candidates? Uncovering A-level talent necessitates a thoughtful approach. To build a high-performing team, former Chief HR Officer of LinkedIn Steve Cadigan advises defining the culture you aim to cultivate within your organization. Besides asking what sets you apart from industry giants, clarify why potential employees would choose your company. During the interview process, Steve says it’s vital to delve into the candidate's resumé to understand why they left previous roles and pinpoint their proudest achievements. Uncover their experiences with managers — both positive and negative — to gauge their expectations. Additionally, assess the environments where they've thrived or created. A critical aspect is the questions candidates pose, reflecting their engagement and understanding. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Steve Cadigan, Advisor and Talent Hacker at Cadigan Talent Ventures, about essential elements to shape your company culture and assemble teams to elevate your brand. Steve advises on how to build a strong company culture for success and scalability, how to attract and retain the right employees, and shares strategic hiring processes and interviewing techniques. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Steve Cadigan on LinkedIn | Website | TikTok Workquake: Embracing the Aftershocks of COVID-19 to Create a Better Model of Working by Steve Cadigan Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber The Fifth Discipline: The Art & Practice of the Learning Organization by Peter M. Senge The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization by Peter M. Senge Calm Shou Zi Chew on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Cyndi Thomason is the Founder and President of bookskeep, a financial management tool for e-commerce offering bookkeeping, invoicing, and expense-tracking features. As a master-level certified Profit First professional and certified Fix This Next coach, Cyndi works with e-commerce clients to help them achieve long-term profitability in their business. As an industry thought leader, she devotes much of her time speaking at various events, webinars, and podcasts, including ASD Market Week, SellerCon, Prosper, eCommerceFuel Live, Freedom Ticket, and Bright Ideas. In January 2019, Cyndi released Profit First for Ecommerce Sellers, a best-selling guide that focuses on four critical areas: managing inventory, relying on debt, understanding financial data, and maintaining focus. In this episode… Profit First is a financial management system created by author Mike Michalowicz. The fundamental idea is to prioritize allocation over traditional accounting. The system emphasizes the importance of setting aside profit to drive long-term business success and encourages a disciplined approach to success. How can e-commerce sellers implement the Profit First methodology to maintain profitability while scaling? Profit First professional Cyndi Thomason advocates three practices to accelerate scaling: optimizing inventory management, leveraging manufacturing partnerships, and strategically managing expenses. To enhance your inventory management, order less to ensure a rapid ROI. Cyndi notes that many e-commerce sellers should learn to negotiate with their manufacturers. Beyond building a relationship, practice the art of negotiation — it could secure you 0% financing. This is one of the quickest methods to scale your business. Lastly, focus on the three main drivers of expenses: inventory, Amazon FBA fees, and advertising spend — including assessing your COGS. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Cyndi Thomason, Founder and President of bookskeep, about profitability drivers to help your business scale. Cyndi shares her inspiration for writing Profit First for Ecommerce Sellers, lists common bookkeeping hurdles e-commerces sellers face, and explains how to implement the Profit First methodology. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Cyndi Thomason on LinkedIn | Email | Facebook | X bookskeep Profit First for Ecommerce Sellers: Transform Your Ecommerce Business From a Cash-Eating Monster to a Money-Making Machine by Cyndi Thomason Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Profit First: Transform Your Business From a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz Buoyant: The Entrepreneur’s Guide to Becoming Wildly Successful, Creative, and Free by Susie deVille Andrew Youderian on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Brett Curry is the CEO and Co-founder of OMG Commerce, a performance marketing agency working with top DTC e-commerce brands like Native, BOOM! by Cindy Joseph, Organifi, and more. As CEO, Brett is responsible for supporting specialists in developing and improving key strategies and methodologies. As a thought leader in the e-commerce industry, he is a repeat presenter at top industry events, such as IRCE, Traffic & Conversion Summit, and Content & Commerce. Brett also hosts eCommerce Evolution, a podcast focused on helping aspiring e-commerce entrepreneurs grow their businesses. In this episode… In the ever-expanding realm of e-commerce, being an Amazon-first brand comes with its challenges and opportunities. What are some actionable steps to ensure your brand survives and thrives in a competitive marketplace? To significantly elevate your brand presence and drive sales, e-commerce specialist Brett Curry advises optimizing your brand presence, utilizing Google Ads to direct traffic, and exploring external marketing channels. Maximizing your brand identity on Amazon ensures your product line is comprehensive, cohesive, and well-defined. To do this, incorporate a brand name, mission, vision, and values to resonate with your target audience before leveraging external marketing sources such as Google Ads. By refining your Amazon funnel, you enhance your optimal conversion rates. Brett explains while Amazon is a powerhouse, diversifying your marketing channels is a strategic move. Don’t be afraid to experiment with various marketing platforms like Facebook ads, Instagram, and YouTube, which drive traffic back to your Amazon store. Join Josh Hadley on this episode of the eComm Breakthrough Podcast where he is joined by Brett Curry, the CEO and Co-founder of OMG Commerce, to discuss strategies for increasing brand sales DTC and on Amazon. Brett emphasizes the importance of brand identity, external marketing, and experimenting with different opportunities to grow your brand. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Brett Curry on LinkedIn | Website | Podcast Special Mention(s): Adam Heist on LinkedIn Kevin King on LinkedIn Michael Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber Discipline Is Destiny: The Power of Self-Control by Ryan Holiday Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath Sunsama Nik Sharma on LinkedIn Moiz Ali on LinkedIn Jason Goldberg on LinkedIn Scot Wingo on LinkedIn Jason & Scot Show Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the eComm Breakthrough Podcast “Increase Organic Amazon Ranking Through Google Ads” with Tyler Gregg on the eComm Breakthrough Podcast