In Episode 3 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Mike Bregman, Chief Data Officer at Havas Media Group where they discuss how the evolution of consumer data is providing competitive advantage, which includes:• How the marketplace for consumer data has changed • The rise of the walled gardens • Defining relevant use cases that deliver the most value • How to calculate effort versus value • Using Data Science to predict ROI• The emergence of cleanrooms• Consumer identity & privacy will be guarded commodity • People still do want to be targeted, what they don’t want is to be sold to• Why 10:1 provides greater ROI than 1:1 • How that reduces certain privacy concerns • Why an individual consumer journey is a “pipe dream” • Getting the balance right between privacy and innovation • The importance of successful use cases • The importance of collaboration between the CDO & CMO• Level of investment from lead to sale • The Rubik’s cube between brand advertising and performance media• Embracing the connected consumer journey • The importance of consumer experience• Why people will be the future of the modern-day data platform

In Episode 2 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Peter Jackson, Chief Data & Analytics Officer at Exasol (and Carruthers & Jackson) where they discuss the pathway to CDAO and the key considerations, which includes:His journey to dateWhy he made the move vendor side The power of Exasol Why organisations should have a CDAOWhy that person needs to be a "data professional"Why it’s only a matter of time before every organisation has a data office How to position yourself accordingly to become a CDAOThe two things that organisations are looking for in a CDAO The importance of strategic thinking, execution, and storytelling How Data Leaders can identify whether an opportunity is genuinely a CDAO level role Why we’re seeing the age of CDAO’s reducing in comparison to other c-suite rolesCan CDAO’s move across sectors?Does it matter who the CDAO role reports to?Do Data Leaders need to be “hands-on”Why most organisations get the expectations all wrong about what a CDAO can deliver The importance of self-awareness What the future holds for the CDAO persona Why CDO’s are future CEO’s

In Episode 1 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by David Reed, Knowledge and Strategy Director at Data IQ where they discuss the value data literacy has within organisations, which includes:The work of the Data IQ Why he decided to write his new book How Data initiatives haven’t given organisations the return we all expected Why we need to convince businesses that it’s worth sustaining investment  How most new initiatives within businesses fail, especially within product & technology We all know data has value to an organisation, we just can’t agree on what that value is Why it matters where the data office sits within a business Where it should and shouldn’t be situatedThe role that reporting structure playsWhy viewing Data as a technology play will lead to less value recognition Why there will be a data native organisation one dayData Leaders need to learn the language of business The debate around technical skills versus commercial skills The benefit of retraining existing staff and bringing them into the data office How organisations can become data literate in its entirety The importance of communication and trainingWhy capability doesn’t always equate to value

In Episode 50 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Julia Shullman, General Counsel and Chief Privacy Officer at TripleLift, where they discuss how the Big-Tech players have weaponised Data Privacy and the effects it’s had on the advertising industry, which includes;How the Big Tech players have weaponised Data Privacy The dysfunctional hamster wheel of privacy solutions How silos have impacted data privacy solutions How privacy solutions have stagnated for the last 20 years Anti-Trust V Privacy Why we’ve been addressing the same challenges for years How the big tech players are spinning up their own innovative solutions and products How Big-Tech have locked down the Data Ecosystem Balancing Innovation and EthicsThe importance of translation between privacy and other business domains Strategic Risk V Compliance Risk The role of compliance between offensive & defensive strategies Who wins and who loses from weaponizing Data Privacy The birth of the new infrastructure playersHow technological advancement will change the privacy landscape in the futureIt’s not the death of advertising, it’s the 3rd wave

In Episode 49 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Karen Jean-Francois, Analytics Manager at Cardlytics, where they discuss how people can craft the career they want in Data & Analytics, her humbling career journey so far and how she overcame imposter syndrome, which includes;Moving from the Caribbean to Paris to London Her struggles of living away from home & her family The transition from performing at the European Championships into the world of Data Why she hosts the Women In Data Podcast How she was awarded the 20 in Data & Technology 2020 Why she struggled to find her place & voice The importance of role models and networking on her career How she joined Cardlytics as the only female in the team Why she had a huge case of Imposter Syndrome and how she overcame itHow she realised it was all in her own mindWhy it prevented her from being promoted despite knowing she was doing great work The importance of opening up about Imposter Syndrome Why company culture is so important to deal with Imposter Syndrome How to go from diagnosis to action (to start addressing the problem)The journey from introvert with imposter syndrome to winning industry awards and podcast hostThe technical V commercial debate How she almost quit Data & Analytics to become a pastry chef That she realized that she had so far let others decide what my career would look likeThe importance of owning your own career and defining what you want it to be Her top questions for crafting your career:Where are you at today?Where would you like to be and why?What's stopping you from getting there?How are you going to overcome these blockers?

In Episode 48 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Natalie Cramp, CEO at Profusion, where they discuss the role of HR in driving a data culture within an organisation and the benefits of putting data into HR, which includes;How HR can drive a data culture Why the next hire into your HR team should be a Data Scientist How data can create a more objective, fair and all-encompassing HRExamples of how this worked successfully at the 2012 London Olympic games The impact on recruitment, career progression, remote working and employee engagementHow data can be used to support diversity & inclusion initiativesThe partnership between people and data Why HR Directors should be a key part of data transformationHow HR can help organisations to improve data literacy across the organisation How data teams can support HR to be intelligent data customers The importance of data education and training Why it’s vital to create a north-star so everyone is gunning for the same purpose The many lessons that HR can learn from marketing The role of HR in Data Ethics

In Episode 47 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steve Mattey, Managing Director at HH Global, Interactive, where they discuss the role of data in the new age of marketing, which includes;Data & Marketing, Post Covid The change in behaviours of consumers The schism in marketing between creative and data Top-Down (The Big Idea) V Bottom Up (Data-Driven)The importance of creating the perfect learning loopWhy traditional agencies have “fallen asleep at the wheel”Digital Transformation can’t happen without Data The rise of data-driven creativeWhy we’re in the perfect storm for cultural transformation to occur Data is now common currency for decision making Why marketing teams are fearful of the new landscape The importance of having the right peopleHow data is the engine room to deliver creative Digital transformation is not just tech it is mindset and behaviour tooThe relationship between Data, Marketing and Technology

In Episode 46 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sameer Rahman, Director of Insight at The Royal Mint, where they discuss the role of data in the boardroom and how to get it there, which includes; Why you need to “show the money” The importance of showing the conclusion first Why simplicity is key The importance of understanding the people in the boardroomAnswer 1 burning questionStart with Strategy but not the Data Strategy Why middle-management can be more important than the boardroomThe difference in obtaining buy-in between middle management and the boardroom Why you need to cater to people’s self-motivation Use cases & proof of concepts help conversations in the boardroom The importance of choosing your project where ROI is demonstratableWhy you must define the metrics of success at the start of the initiative The importance of thinking time to drive innovation The role that maturity, literacy and trajectory play in defining an operating model Using external use cases to ‘get the penny to drop’Why you need to take advantage of being the flavour of the monthThe importance of tracking the revenue you’ve generated for the organisation  Why Evolution leads to Revolution The importance of communication to reduce scepticism Why you must demonstrate that data is commercial driver and not an enabler or utility Why Data Leaders need to welcome the advice of Data NED’s

In Episode 45 of Driven by Data: The Podcast, Kyle Winterbottom is joined by AI Author and Keynote Speaker, Calum Chace, where they discuss what impact Artificial Intelligence will have on human society in the future, which includes;His background in journalism and how he got onto the AI journey What Artificial General Intelligence is and how it will happen The big bang of AI in 2012: when it started to make money for organisations Why businesses that don’t deploy AI will be out of business in 10 years Why the technological singularity will be the biggest event in human history Why AI will eventually make us all permanently jobless Why this is the best and most exciting time in human history  How it’s likely that within this century death will be optional The stark potential downsides of superintelligence Why we will need an economy of abundance: where costs of goods are close to zeroWhy a superintelligence will look at humans, as we do chimpanzeesHow humans will eventually live in virtual reality for most of the timeWhy we should share more data rather than lessAggregated data is where we get the most benefits from AI Why you can’t interrogate the decision-making process of a human In the short term, people who work successfully with AI will replace those who don’t Companies need to be ABLE Humans need to get REAL

In Episode 44 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Amiel Shapiro, VP of Data & Insights at Eko, where they discuss how choice-driven experience will play a major part in the future of eCommerce and Digital Retail, which includes;How his Data journey started in the Israeli Special Intelligence Unit The transition from being a creative-driven organisation to being a results-orientated organisation The cultural transformation that occurred to achieve that Why the power of choice is key in the future of retail/eCommerce How major global brands are utilising these methods How they identified Data & Analytics champions within the organisation Why it’s the responsibility of the Data Leader to drive the data-driven culture How they used the companies’ creative resources to articulate better stories internally The importance of communication in driving cultural change How they’ve helped Walmart create a choice-driven shopping experience, online What does that actually mean for Eko’s Data & Analytics team, day-to-day Why choice-driven experience is personalisation on-the-goHow they helped Walmart to achieve a 40% increase in “go to cart” in comparison to linear videos What the future of eCommerce will look like and the role of Data & Analytics within it

In Episode 43 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Jon Cooke, Founder of Dataception, where they discuss the benefits of the data mesh and the value it brings, which includes;What is a data meshHow it differs from other data platforms Why it’s faster, cheaper and less risky The commercial value which a data mesh brings The type of organisations it suitsHow it improves Speed & Scale of capability Its relationship with self-serve, experimentation and data management Fail fast mentality  The importance of organisational change The ownership considerations Build V BuyThe talent requirements Success Stories to check out

In Episode 42 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Doug McConchie, Head of Data & Analytics at HSO, where they discuss how to sell the value of your Data Strategy, which includes;The separation of data from technology Why companies start their Data & Analytics journey without a strategyThe major risks of doing soThe requirement of brutal prioritizationThe importance of continuously selling the value of your strategy How to articulate the value in different ways to specific audiences Any strategy should exist exclusively to support the business objectivesWhy you need to understand levels of maturity to articulate value The importance of incrementality in seeing the value of your strategy  Why financials will often determine the strategyThe timescales of developing the Data StrategyA framework of how to develop a Data Strategy Why the ability of data consumers is critical to a Data StrategyWhy technology shouldn’t be your first conversationHow to assess how you’re tracking against achieving value against the strategyThe importance of culture within a Data Strategy The relationship between culture and maturity  Why he wrote a book on this topic

In Episode 41 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Daniel Hulme, TedX Speaker and CEO at Satalia, where they have a truly fascinating conversation about the current Artificial Intelligence landscape and what the future holds, which includes:His TedX experience Why organisations don’t have ML/Data problems, they have decision problems Asking machines to resemble human behaviour isn’t “intelligence”Why he hasn’t seen a single complex system in production The true paradigm of AI is systems that can adapt themselves in production Why there are less than a handful of companies in the world that can do this at enterprise level How AI has been wrongly synonymised with technology The concept of digital twins Why humans are trying to solve problems that they’re not capable of solvingWhy services companies are the walking deadThe mistakes that most organisations make with AI Why you shouldn’t be hiring Data ScientistsThe scaremongering around AI EthicsWhy you shouldn't invest in Data Lakes if you’re serious about AI Why the term “quick win” is an oxymoronThe PESTEL singularity The goal of democratising innovation by open sourcing

In Episode 40 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Jason Krantz, CEO/Founder at Strategy Titan, where they discuss how to demonstrate the business value and financial impact of our Data & Analytics initiatives, which includes:Our job is to create clarity on how data can help the business reach its goalsWhy we need to find a balance between data literacy and business literacy    The importance of business context  Why its impossible to translate how D&A initiatives benefit the business without business literacy Push Versus Pull: why you’ve got to embrace the pull model     Why you need to get out from behind your keyboard to set yourself apart We are in a battle of hearts of minds, not technology   Why you should start by creating demand and how to do soThe importance of knowing how the score is kept and keeping score!How to quantify the financial benefits and/or business benefits before starting a project    The importance of understanding the decision making culture within your organisation      Why it reflects on you as a leader if change doesn’t occur The “cost” of data & analytics capabilities are simply table stakes to remain competitive Why we should calculate the financial value as opposed to ROI Why it’s on the organisation to gauge the financial value generatedWhy offensive initiatives are easier to quantify the financial value generated How to be in alignment with decision-makers that are acting on your recommendations to be able to claim added value

In Episode 39 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Errol Koolmeister, Head of AI Foundation at H&M, where they discuss how to successfully productionize Artificial Intelligence at scale, which includes:Why they established the foundation as an external function and then integrated it into the businessWhat the companies that are succeeding with AI are doing versus the ones who aren’tWhy you should focus on incremental value delivery as early as possible The 3 key factors for scale: Value, Feasibility, ReusabilityWhy you should start with the most flexible use case, not the best or most valuable The importance of creating infrastructure that supports AI How they returned all of the investment in AI within 12 months The importance of having clear ownership within the business Why Reusability is the key to success to scale AI Why the POV has replaced the POC Merging Long-term thinking with short-term gains How upskilling initiatives across the organization aided the evolution of AI How to get the balance of skills within your AI team What they did to create a compelling brand/narrative in the marketplace

In Episode 38 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Christina Stathopopolous, Analytics Lead at Google, where they discuss how to build your personal brand to stand out in the crowded Data & Analytics market, which includes:Getting hired by Google The importance of positivity and persistence Why building a brand is overlooked and not taken an advantage ofHow to build a personal brand despite being an introvertWhy consistency is keyWhy you should look at this as an investment in yourselfThe importance of contributing to the community Don’t try to learn all of the "hard" skillsThe importance of SQL in Data Science Take every opportunity to present in public The difference between, communication, people and commercial skillsWhy sharpening your commercial skills is beneficial even if you don’t need them just yetHow we can tackle the gender imbalance within the world of Data Why she promotes the 'Book a Week Challenge'

In Episode 37 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Cindi Howson, Chief Data Strategy Officer at ThoughtSpot, where they discuss how the CDO can create a data culture, which includes:85% fail to achieve the full benefit, not fail full stopOnly 14% of organisations are measuring ROIHow to measure ROI: Leading Indicators V Lagging Indicators 61% of Data Leaders suggest that culture is the biggest barrier to creating a truly data-driven organisation85% of boards have expectations to become data-driven The relationship between leadership styles and culture, and the success of Data & Analytics initiativesThe evolution of the CDAOThe differences in achieving cultural change between leaders and users So What – what’s in it for me?The perfect environment to create a truly data-driven culture Two sides of the same coin: The relationship between Technology and CultureDoes it matter where the CDAO reports?The correlation between the team you build and the culture you create The relationship required for a CDO with other members of the C-suite

In Episode 36 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Adrian Kingwell, CEO of Mezzo Labs, where they discuss what the future of insight looks like and if we've seen the death of the dashboard, which includes:His journey into running a successful Digital Analytics business How staff churn was his biggest problem in the early days Why actionable insights are the crown jewels of analytics The importance of the presentation of insights Why we spend too much time on Data Visualisation How there is something missing “in the final mile” which makes insight actionable How to be more data-driven by getting insight immediately to the point of actionWhy self-serve is only as successful as the appetite to find insight Push V Pull Culture The Analytics Exoskeleton – delivering insights that empower individuals to make data-driven decisions Why shift from traditional consultancy to a product-based business Have we seen the death of the dashboard? What the future of insights looks likeWhy we should create a warehouse of insights that act as a playbook for stakeholders

In Episode 35 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Caroline Worboys, Data, Digital & AI NED, where they discuss why the Data, Analytics and AI industry needs independent NED's, which includes:Why we need to be creative as well as analytical The need to be outcome-focused but understanding how you'll get there The Art of the Possible: Why business leaders often want us to provide insight to identify the opportunity The role of corporate bias Why budget ownership can create constraints for CDO’s The golden question: What do you wish you could predict?The importance of keeping it high-level for as long as possible The role structure can play on how successful we areThe importance of helping business leaders prioritise What it takes to be a successful NED  The benefit of being free from day-to-day constraints Why you reap what you sow with regards to culture Why context is so important even at the execution level

In Episode 34 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Graeme McDermott, Chief Data Officer at Tempcover, where they discuss one of the most debated topics in the industry right now; how hands-on should a data leader be, which includes; Defining what we mean by “hands-on”The two types of Data Leader: Hands-on V Agent of Change Why being hands-on will get you buy-in and credibility from D&A teamsThe benefits of remaining hands-onThe role that scale plays in making the decision Why the industry needed that agent of changeWhat areas outside of “technical" or “strategic” should Data Leaders focus onThe relationship between Data Maturity & Data LeadershipHow to quantify "better questions" and why we need to ask them Why Data Literacy is a journey and not a destination Why context is important to provide solutions Utilising nudge theory and the 5 Why’sHow to develop diverse friendly recruitment practices Is Agile fit for purpose in Data & Analytics How much time is split between being hands-on versus strategic

In Episode 33 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Marie Hense, Data & Product Strategy Director at Lumina Intelligence where they discuss what needs to be considered when acquiring data, which includes:The importance of providing the right data, in the right format for every kind of data user The importance of using data to contextualise your own data Why it’s imperative to think about how you’ll integrate external dataWhether purchasing data will be worth the investment How many organisations often purchase the same data sets over and over again Why having good Data Management makes your investment go further How silo’s within an organisation can increase the money that’s spent on data acquisition Why organisations spend money on acquiring data even though they’ve already got it internally The relationship between wastage, investment and data management What you need to understand to make sure your data gets used properlyHow the format of data has implications on usage and storage

In Episode 32 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Andrew Burgess, Founder of Greenhouse AI, where they discuss how to build an AI strategy to get people onto that journey, which includes:Why you need an AI strategyWhy it’s important to try and make AI boring for people What AI can’t do but what everyone thinks it isWhat most organisations are using AI to achieve The importance of understanding AI maturity before committing to it The framework in how to talk about AI to business leaders The correlation between Data Maturity and AIThe mentality leap required to move from Analytics to AI Why there are often 40-50 opportunities for AI Data Strategy versus AI Strategy How to prioritise AI implementation The risk of over dependence on AIWhy most people give AI more credibility than it’s dueHow to figure out the art of the possible The process of developing an AI strategy Why you need to think big but act small Why organisations fall into the never-ending proof of concept loopThe growth of MLOps

In Episode 31 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Lynne Bailey, Chief Data Officer at KPMG, where they discuss why the industry needs a taxonomy, which includes:Why we can’t assume that just because we are talking about the same word, that you mean the same thing Why we need a Data TaxonomyHow she is going about building one and where to start The typical terms that are often confused How to validate definitions across the organisation The need for segmentation within Data Literacy The benefits of building a taxonomy Why we still require some optionality The need for an industry culture that creates acceptance around not knowing what these terms mean Could our industry thought-leaders help to create standards around terminology and definitions? The relationship between Data Mapping and Data Literacy and Data Culture How AI/ML should be the ambition for all organisations but not many are ready for thatThe cyclical resurgence of Data Management How to balance the foundational aspects alongside innovation  The importance of how you articulate the significance of Data Governance

In Episode 30 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Daryl D'Cruz, Founder & Director at Hexdon, where they discuss how creativity and literacy play their part in humanising data, which includes:Why people are an asset just as much as data & technology The importance of the storytelling narrative Why we must make data more relatable to the massesThe Data Literacy spectrum The role that Learning Management Systems can play within organisations The importance of creativity to change the mindsetTranslating 'Maslow's Hierarchy of Needs' into Humanising DataWhy your Data & Analytics team should spend time on the front-line The relationship between Culture, Literacy, Creativity and Maturity

In Episode 29 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Edosa Odaro, Head of Data at AIG, where they discuss the role that speed plays when determining value, which includes:Understanding what we mean by "value"Why there are a least 4 ways to think about valueHow you should prioritiseWho is responsible for providing value Why focusing solely on value from a commercial perspective can have detrimental consequences How value does not have to be a "zero-sum" gameHow speed ultimately underpins valueThe relationship between speed, impact and value Why organisational structures increase the time it takes to achieve change Why the cost of change isn’t always financialWhy we need to think about speed from an internal and external perspective Why culture is imperative for success with AI Why we need to talk more about the resistance towards AI and not just the benefits

In Episode 28 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tom Spencer, Head of Customer Data Science at Aviva (and Data IQ 100 No.9) where they discuss the relationship between customer-centric and data-driven, which includes:His experience of working in different cultures in Asia Why he thinks he was listed at Number 9 in the Data IQ 100 2021Why your insights are only as good as the change you can driveWhy he focuses on shifting from "Reactive Servants" to "Proactive Partners" How he lives by the quote; "You tell us what you want and we’ll tell you what you need”The importance of understanding the real questionWhy there is still a place for instinct despite being data-driven Why customer-centric and data-driven aren’t mutually exclusive Why being truly customer-centric only works if it’s ingrained into the company culture The danger of conflating customer-centric with doing anything for the customer Why it’s equally important to identify the customers you don’t want as it is understanding who your best customers are The importance of hiring in the quest to be customer-centric  The 3 phases by which to measure the success of the customer-centric approach  Why measuring the impact your work has on your customers is better than attempting to measure ROI  The difference between a customer-centric organisation versus a product/service-centric organisation The role of the board in being customer-centric Why connecting what’s important to the customers to what’s important to the stakeholders is critical

In Episode 27 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steen Rasmussen, Founder & Director at IIH Nordic, where they discuss how to activate data to drive business value, which includes:How he ended up as a keynote speaker in Silicon ValleyWhy dashboards don’t facilitate action How data activation correlates action and the bottom line Why reporting has become an alibi in analytics How many organisations calculate costs to the point of insight but fail to factor in the cost of change Why we often underestimate the value lifecycle in analytics How and why we should calculate the cost of inaction   Why customer lifetime value is one of the key metrics in business The importance of focusing on margins and not just value Why we are obsessed with revenue and not profit The importance of understanding the end to end cost structure to sell your productsWhy marketing agencies can’t add value to the bottom line, only the top line Why the notion of “sell more to earn more” is a fallacy Data isn’t the new oil because it doesn’t retain value, it’s more like meat because it spoils What companies need is a data-driven business developer but what they often hire is a “number accountant”

In Episode 26 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Chris Bannocks, Chief Data Officer at Danone, where they discuss the trials and tribulations surrounding the current CDO role, which includes:Why the average tenure of the CDO is only 2 years That many boards haven’t realised this needs to be a strategic priority How the eagerness to obtain a CDO role is contributing to the tenureHow most boards are dipping their toe into the water The type of questions you should be asking to gauge the readiness for the role in the organisation Why it’s important to recognise the difference in scaleWhy coming from a technical background is advantageous, but that alone isn’t enough Why the appointment of "Non-Exec Data Leaders" will be an indication of maturity How the consultancy organisations are playing their part in thisWhy some businesses won’t need a CDOHow ROI can be seen within 6 months & it could cost up to 200mWhy it’s essential to have an official communication strategy & budget to drive change What those type of comms strategies could consist ofWhy experimentation and innovation are essential but seen as the nemesis within the businessWhat organisation should be considering to decide whether to appoint a CDOThe key things Data Leaders should be thinking about before taking a CDO role

In Episode 25 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dan Raine, CEO & Founder at Unlocked Data where they discuss how to monetise data through building sellable products.After being responsible for monetising data through sale at a large global brand, Dan decided to start his own business in that space.We discuss:How he became responsible for commercialising data as an asset to be sold in the corporate worldHow they build data products and services which help organisations productise their data as a sellable asset How this is applicable to every type of organisation, not just data or tech businessesWhy you should commercialise data both internally and externally, simultaneously The importance of changing how you thinkWhy it's an easier conversation to have to obtain buy-in Why it’s hard to quantify commercialising data internally versus externally How it gives you the ability to win new customers for the business The importance of making the customers the hero in your data storytelling The barriers to entry Why you have to focus on "pain relievers" and "gain creators"Why most organisations aren't set-up to deliver this themselves

In Episode 24 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Helen Brown, MD of ITK where they discuss how to make the most of your data assets by optimising data utility. After spending many years working for the NHS where she took a national role to advance data, governance and intelligence capabilities, Helen decided to start a training business focused on helping organisations improve data utility. We discuss: Why organisations tend to fall into one of three categories How to find the middle groundWhy many organisations are diluting the effectiveness of their data without even knowing The importance of understanding what you need to use your data forWhy you need to do a Data Protection Impact Assessment The importance of choosing the correct controls for specific situations Why there needs to be more collaboration between governance and analytics teamsWhy it's easy to create unintended bias The relationship between data privacy and data accuracy Why skill-sets need to merge to better understand utility constraintsThe importance of minimisation How you can use training as a control measure How the application of privacy controls can affect the utility of your data The importance of minimising data the right way, at the right stage of the lifecycle

In Episode 23 of Driven by Data: The Podcast, Kyle Winterbottom is joined by fellow podcaster and CEO of Datazuum, Samir Sharma where they discuss the need to be communicating about decisions and not data. In this episode, Samir highlights some of the challenges he sees within the industry and how we communicate is halting our progress, which includes: How the relationship between technology and data prompted him to start a business focusing on Data StrategyWhy he decided 2020 was the right time to launch his own podcast ‘The Data Strategy Show’ The importance of starting with the outcome in mind Why we need to create a decision culture and not data-culture Why “data” is the wrong conversationWhere the decision intelligence framework came from and whyHow Data & Analytics is nothing more than evidence-based management Why we need to change the narrative to stop data & analytics projects from failing Why businesspeople are starting to question the validity of Data & Analytics The critical elements missing from many Data & Analytics teams  Why "Data Leaders" no longer have the budgets which they once had How Tech will help but it will only get you so far Real-life use cases including £1m savings **NOTICE: when we recorded this episode the UK was hit by a storm and as such, the connection was a little slow in spells which has affected the audio in certain spots**

In Episode 22 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Lauren Walker, Global COO and Head of Digital Transformation at Dentsu International where they discuss how the big-tech organisations are starting to play a huge part in digital transformation. In this fascinating conversation, Lauren outlines some of the key points around the importance of understanding your customer to stay relevant and how the big-tech players are contributing to that, which includes: How she started her career in the White HouseHer presence in the Data IQ 100 every year since 2014Why the CDO role shouldn’t be the pinnacle for Data professionalsWhy Digitial Transformation is so much more than just having a websiteWhy it is imperative that consumers have a unique experience Why everyone's eyeballs are no longer on individual brandsHow organisations will partner with big-tech to stay ahead of the competition Why all consumer data in the world ultimately exists in only a handful of companiesWhy organisational structures have been inhibiting digital transformation How to identify what data is available from big-tech and the associated costsHow to understand whether this is worth considering Why Data can’t be in silo’s for successful digital transformation

In Episode 21 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Hywel Benbow, VP Global Data & Analytics at GEMS Education where they discuss the journey of establishing a centralised Data & Analytics capability across a global, fragmented organisation from scratch. Hywel provides fantastic advice and insights into the journey he has been on and the key points to consider, which includes: The challenge of consistency Where to start and whyThe importance of being ruthless with prioritisation Why you need to take the business on the journey to shift the culture Why communication is key Why you need to talk about outcomes rather than dataThe importance of quick wins Why you should think of yourself as an internal consultancy Why the role of a D&A capability is also a “sales role” Some of the commercial benefits GEMS have seen as a result The importance of setting the correct foundations The link between business priority and foundations Why managing expectations is critical The timescales to deliver genuine value to the business What you should be looking for in people who are joining your teamWhy problem-solving, communication & critical thinking skills trump technology skills

In Episode 20 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Kat Holmes, Global Director of Data Governance at Travelex, where they discuss whether the end is near for Data Governance. In this episode, Kat outlines her thoughts around the current landscape surrounding Data Governance, which includes: Why organisations often wrongly conflate Governance & Protection Why we've seen a resurgence in Data Governance How Data Governance doesn’t have an end pointWhy Data Governance should be as invisible as possible Why Data Governance doesn’t belong in a Risk function Why you need to remove humans as much as possible How an AI data catalogue is a fundamental piece for seamless Data Governance Why you need to integrate Data Governance into the data integration process Why she doesn’t believe in traditional Master Data Management Why we need to change the vocabulary Why it was the right time to “come out” in relation to an invisible disability she suffers with

In Episode 19 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Simon Hayter, Partner & Group Head of Data at Knight Frank, where they discuss some of the major problems the Data & Analytics industry is currently facing.In a world where most organisations require data professionals to be many things to many people, Simon outlines some of his concerns and the role which academia plays, which includes:Why you should be customer-driven, not data-drivenWhy you need to understand what you need from your data function The importance of "pulling" and not "pushing"How all data roles are equal Why most organisations put "big-tech" companies on a pedestalWhy you should view data as you do money That the grass isn't always greener Why you'll never have a finished product How the lines have become blurred in regards to skill-sets Why the same person can't own Analytics & Compliance The need to bring data literacy to all academic subjects Why "data courses" are setting up the future generations for failure How consultancies instigated the data hype

In Episode 18 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Annie Hou, SVP of Data Science at GroupM, where they discuss bias in data science; which includes: Why data isn't a commodity Where bias comes from and how to mitigate it Why we need a call to arms of critical modellingHow data is not the sole answer to all our questions, nor can it ever beThe importance of human judgement & critical thinking The need for better design of data collectionReal-life use cases of bias The commercial impact of bias within an organisation The importance of understanding the context by which the data existsWhy ML/DS degrees aren't helping How we are starting to understanding the impacts of Data Ethics Why we shouldn't automate everything

In Episode 17 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Robert Bond, Senior Counsel at Bristows Law, where they discuss what really happens when Privacy, Compliance and Ethics issues arise within an organisation. Robert is not our atypical guest, but with over 20 years of experience in working within Data Protection law, Robert is able to give us some truly unique insights into the consequences of getting this wrong. This includes: How being kept awake by his next-door neighbour at 3am resulted in his career to date How companies have been collecting data since the early 80's The importance of being able to articulate to your customers what the value exchange is of having their data Why recent breaches have made the public more aware of the value of their data How the sum of the fine doesn’t come close to the damage to brand and reputation Why the “I Accept” button is built on lies That a single notice on your website won’t suffice Why you don’t necessarily require consent to legally collect and use peoples data Why your data in the public domain (social media) is fair game The impacts your data estate can have on investment Real-life examples of the common mistakes and the consequences they caused How to translate compliance into ROIWhy there will be increasingly more focus on governance and ethics over the next 5 years

In Episode 16 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Roberto Maranca, VP of Data Excellence at Schneider Electric where they discuss what is required for organisations to achieve Data Excellence. Roberto is one of the most influential people in Data (Data IQ 100 Top 10) and provides fantastic insight and an abundance of metaphors to outline what it takes to truly win with Data, which includes: Why achieving Data Excellence is exactly the same as working outWhy the traditional way of doing things isn’t delivering How organisations have become subject to peer-pressure Why as a data professional you’re a change agent & disruptor The importance of the element of faith to believe in something better Why Data has to go viral to change the DNA of a company The 3 "M’s" you need to address to achieve Data ExcellenceWhy tribal data is; inconsistent, unmeasurable and unmanageable How to erode a portion of the “data debt”Why we are on the second wave on failed digital transformationHow data accessibility is an issue but why no one wants ownership Why quality can only be measured through the eye of the consumer The importance of agreed Data Meanings How you'll know you’re moving in the right directionHappy New Year! We wish you all a very prosperous and safe 2021!

In Episode 15 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Peggy Tsai, VP of Data Solutions at BigID, where we discuss how Artificial Intelligence is being used to drive governance, management and privacy initiatives.Having spent 18 years working for some of the biggest names in the financial services industry, Peggy decided she wanted to join a business where she could build products which would have solved a lot of the problems which she encountered throughout her career.In this episodes she highlights:How they have built a product which;Uses AI to discover all data that an organisation hasHow it can classify data automaticallyHow it provides a single source of referenceWhy every business wants to know:what data they havewhere it isthe quality of itWhy everyone's version of the truth is differentHow 80% of your data is below the surface and not visibleWhy every business is trying to create a complete asset inventoryHow AI/ML is being used to expedite that processThe relationship between technology and data governanceWhy focusing on building your data assets allows you to drive more valueHow doing things right from the start allows organisations to be more scalable, flexible and agileWhy analytics often duplicate a lot of work that’s already been doneHow Privacy and Governance should work together

In Episode 14 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Susan Walsh, The Classification Guru.Susan is one of the industry's most recognisable faces when it comes to fixing dirty data. She talks us through the key considerations which allow organisations to drive more value from their data, which includes: Why quality is a people issue and not a data issueWhy you should always start with the end in mindThe benefits of customised taxonomies Why it is an investment and not a cost The importance of standardisation Why maintenance is one of the biggest issues The benefits of classification Why data cleansing is viewed as a low-skilled job but isn'tThe importance of making it as easy as possible How showing your staff the path of the data and how their input affects the journey Why the different data sets need to be the right version of accurate for the people that are using it

In Episode 13 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Scott Taylor, Founder of MetaMeta Consulting, where they discuss the importance of Storytelling for Data Management.Scott has recently released a book on this subject and consults on how to raise the profile/importance of Data Management within an organisation, which includes:How it differs from traditional Data Storytelling Why obtaining support for Data Management is a challengeWhy 60% of business objectives won't happen without better Data Management How the vocabulary/terminology needs to change The need for Data Science & Data Management to collaborate betterWhy Data isn't useless without Analytics How you can SEE Analytics, but FEEL Data Management How "scale" immediately brings you into the conversationWhy customer relationships are the most important thing to your businessThe similarities between the CDO and CMOWhy your story is a "sales pitch" designed to drive actionThe three V's of Data Management and how to use themLink to Book: https://www.amazon.co.uk/Telling-Your-Data-Story-Storytelling/dp/1634628950/ref=asc_df_1634628950/?tag=googshopuk-21&linkCode=df0&hvadid=463023885319&hvpos=&hvnetw=g&hvrand=15561163113273700392&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9046663&hvtargid=pla-1032186806364&psc=1&th=1&psc=1

In Episode 12 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Bill Schmarzo (The Dean of Big Data) the Former Chief Innovation Officer at Hitachi Vanatara.Bill is a published author, honorary professor and executive fellow, as well as holding influencer status across a number of industry subject matters.Bill specialises in the field of Data Monetisation and talks us through the key considerations (plus we chat about a bunch of other things) which includes:How "Forest Gump" moments defined his careerWhy he wrote his 4th bookWhy organisations need a Chief Data Monetisation OfficerThat empowerment is the secret to unlocking value in Data AnalyticsCultural transformation is the key to Data/Digital TransformationWhy everyone should think like a Data ScientistHow Data Science is like a game of Final Fantasy IIWhy value created by selling data is minuscule in comparison to the value you get from using itHow Data is an economics problem, not an accounting oneWhy use cases are the only way to generate valueWhy economies of learning are greater than economies of scaleLink to book:https://www.amazon.co.uk/Economics-Data-Analytics-Digital-Transformation/dp/1800561415

In Episode 11 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Andrew Jones, Founder of Data Science Infinity, where they discuss how to be successful with Data Science. Andrew comes from a non-technical background but established himself as a very credible Data Scientist, eventually taking leadership roles at organisations such as Amazon and Sony where he was responsible for building Data Science teams. In this episode, Andrew outlines the key considerations of success for both Data Scientists and organisations that are on that Data Science journey, which includes:Why he started Data Science InfinityThe disconnect between DS courses and the needs of the real worldWhat skills you need as Data Scientist to land a great job Why the tech you use is somewhat irrelevant How the real art is learning how to problem solve The importance of being able to translate & story tellWhat differentiates a good data scientist and great data scientist Why nobody will pay you JUST to code and build ML models The “Grey Area” between Data Engineering and Data Science What organisations should expect of Data Science Why having a minimal viable product is great to manage expectations Why you’ll never attract the best talent by advertising solely on technical skills The questions you need to ask when interviewing Data Scientists Link to the Data Science Infinity page: https://data-science-infinity.teachable.com/

In Episode 10 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Lisa Allen, Head of Data & Analytical Services at Ordnance Survey, where they discuss how to execute upon the data strategy once it's been formulated. Lisa gives us a fantastic insight into the process she has followed in relation to executing a data strategy and some of the key considerations, which includes:Why having a plan is so important How to implement your data principles against your data strategyWhy your data needs to be trustable, accessible and useableHow to make it as easy as possible for people to "do the right thing" Why people are key to executing on the strategy The framework of; Data, Process/Policy, People and TechnologyWhy our people should be the last line of defence not the first Achieving a balance between control and innovation How to prioritise where to start Identifying what good looks like and a process to do soWhy it's imperative to show progress quickly The major challenges that you'll face How to obtain buy-in

In Episode 9 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Alex Golbin, Chief Data Officer at Morningstar, where they discuss how to maximise value by connecting Data & Analytics to a business.Having worked for a number of high-profile financial institutions including Lehman Brother, BlackRock and now Morningstar, Alex articulates the key components of how a CDO connects an organisations Data & Analytics initiative to the core business, which includes:Why you always to start with your "clients"How everyone that comes into contact with your data is a "client"The importance of defining "moments that matter"Why a CDO function is an internal service providerWhy data should "tell the truth" and "predict the future"How to define Defence V OffenseHow to connect disparate data to tell a storyWhy data should be available, discoverable and trustedHow to create zones of readiness for data discoveryWhy data quality isn't always about accuracyThe importance of creating data quality dimensions/taxonomiesWhy creating business partnerships is the key to being a great CDO

In Episode 8 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Caroline Carruthers, CEO of Carruthers and Jackson, where they discuss the key components of a successful Data Transformation.Caroline shares how she helps organisations to transform to be "data enabled" which includes:Why taking the first step is the hardestHow the focus should be on our people and literacyWhy "looking in the mirror" is so importantHow to find the balance between "the foundations" and the "sexy stuff"The need to define what value means to your organisationHow to fix the wrong behavioursThe importance of starting with the purposeThe power of curiosityHow "what's in it for them" is the all important questionWhy most data strategies focus on technology and governanceThe importance of celebrating successWhy the 2nd edition the CDO Playbook

In Episode 7 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Oguzhan Gencoglu, Head of AI at Top Data Science, (a Data Science Consultancy that is ranked as one of the best Artificial Intelligence consultancies in Finland) where they talk about how to go beyond the proof of concept cycle with Artificial Intelligence. Oguzhan has given over 40 "talks" on the subject of AI, has numerous publications and has delivered over 60 AI solutions into production, and he shared the key considerations of productionising AI, which includes:How FOMO is a driver behind many AI projectsThe importance of how data is collected How to check the pulse of commitment within the businessWhy "top down" commitment is key How the cost implications are more than just the implementation costWhy POC failure is a good thing How to build a production level solution even in a disparate environmentWhy most POC's are successful but rarely make it to production Why you need more than just Data Scientists & ML EngineersHow mindset and culture determine success

In Episode 6 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Helen Tanner, Founder and CEO of Data Cubed, where they discuss how organisations can get to the eternal, single source of truth. Having helped numerous organisations to establish a single source/view of their reality, Helen takes us through how she guides her clients to get there and some of the common challenges/findings she uncovers, which includes: Why it's become the "holy grail"What the key benefits of obtaining it areThe obstacles/challenges in getting thereWhat the process of establishing it looks like How much investment is required The timescales to do so Why most executives have misconceptions about their businessHow to overcome those difficult conversations Why it's nice to be bale to tell executives things they don't know about their business