We believe digital marketing engagements stand a much better chance of succeeding if the CEO gets involved. By that, we don't mean approving every design iteration, and piece of copy requires their approval; we mean at the start when the strategy is being created. Although CEOs are busy people, we believe smart ones find the time to understand and engage with digital marketing initiatives, and boy do they add tremendous value.

A lot of client-agency relationships deliver incredible growth, but it's still common to hear people say that they're struggling to make their engagement bear fruit. In this episode of Digital Marketing From The Coalface, Dave and Alex talk about sure-fire ways of making sure that your agency partners are doing their best work, including advice for setting goals and staying up to date with their work, keeping them on the right track and giving feedback that improves their work. These are insights from an agency with over 20 years of experience, so if you're looking for advice that come straight from the horse's mouth, you're in the right place!