In today’s episode, Kristin, Annie, and Ben dive into the intricate relationship between data, product roadmaps, and marketing plans. We cover the pitfalls of excessive measurement and how to strike the right balance in your processes. Don’t miss this valuable conversation! decodedstrategies.com  https://www.setpiece.co/ 

In today's episode, we dive into the most effective ways to incorporate storytelling into marketing, highlighting some common pitfalls that tech companies often encounter. If you've ever been curious about how to leverage storytelling to promote your product or service, this is an episode you won't want to miss! decodedstrategies.com  https://www.setpiece.co/ 

Welcome to Season 2 of The Decoding Story-Based Marketing Podcast! We’re excited to have Ben Handzo, Principal at Setpiece Product Consulting, join us this season as we bring you intriguing conversations to help you reach your marketing potential. In today’s episode, we’re talking about Jobs To Be Done and Storybrand and what go-to-market leaders can learn from these powerful frameworks. We also talk about what TV shows we’re currently loving! decodedstrategies.com  https://www.setpiece.co/ 

In today's episode we discuss the unique challenges and opportunities presented to MSP's when it comes to marketing and messaging.

In today's episode we discuss how being raised as Pastor's Kids uniquely equipped Kristin and Bo to help others find clarity in their messaging.

In today's episode we discuss the unique approach Enterprise Companies need to take when it comes to crafting messaging.

In today's episode we are joined by Product Manager Ben Handzo. Ben discusses the similarities and alignment between product management and marketing.

Do you remember the thrill of the summer blockbuster? Lining up with your friends to get tickets and the excitement in the theater as the movie began? What a time! In today's episode we discuss the phenomenon of the summer blockbuster and what we can learn from them to strengthen our marketing and messaging.

Do you know your target audience? Have you worked through your Ideal Customer Profile? If not, you are missing out on a huge opportunity to be relevant and meaningful in your marketing. In today's episode, Kristin, Annie, and Bo discuss why an Ideal Customer Profile (ICP) is so important and how you can utilize yours once you've created it.

What are the differences between social media and social selling? Are there ways to utilize and maximize your social network for business growth? In today's episode Annie, Kristin and Bo discuss ways to capitalize on your "X-Factor" and how you can more effectively reach your social sphere with strong messaging.

Why do we love sports and why do we keep coming back to them time and time again? What is it about the stories that sports tell us that we find so compelling and why have sports gained so many new fans in the last few years? In today's episode Annie, Kristin and Bo discuss how we became fans of sports and how the stories sports tell can help us improve our messaging and marketing.

Let's be honest - we all find a great villain compelling. But why? What is it about the bad guy in a story that tends to draw us in? And what can we learn from the villain in a story about how to strengthen our messaging for our brand? In today's episode Kristin, Annie and Bo discuss why naming the problem your customers face is critical, and how villains can help us in that process!

It's a new year and it's time to get our messaging and marketing organized! But where do we begin? What's our first step in creating a dynamic, cohesive messaging and marketing effort for 2024? In today's episode, Annie, Kristin and Bo provide a clear 5-step check list to get your marketing strategy rolling.

You have a great product but people are just not responding the way you want them to. Why won't they click/order/buy/subscribe? It might have to do with your messaging. In today's episode, Annie, Kristin and Bo discuss common messaging pitfalls and give some practical tips on how you can avoid them in order to make your messaging as clear as possible.

Who are your favorite heroes? What journey did they go on? Who was their guide to help them along the way? Every (good) story has some basic elements, including the story we tell our customers and clients! In today's episode, Annie, Kristin, and Bo discuss why it's important to position ourselves as the guide, and not the hero, in our customer's story. We also look at some of our favorite heroes and the journeys they go on.

How can an effective messaging strategy help your brand navigate uncertain times? How do you know if it's time to innovate or stick to the basics? Into today's episode, Annie, Kristin and Bo have a conversation about how a strong messaging strategy can help keep your brand steady when everything else seems to be falling apart.