Social media queen Kim Walsh Phillips joins Dan to discuss an essential yet often frustrating and confusing tool for entrepreneurs: Facebook. Much of this frustration comes from simply not knowing how to use it effectively. Kim admits that it wasn't until she began applying Dan's principles of direct marketing to social media that she began to see the monumental success she was desperately looking for. Dan and Kim share some of their own experiences using Facebook as a means of marketing and data extraction, as well as go over key do's and don'ts for leveraging the platform to produce the most optimal results. MagneticMarketing.com NoBSLetter.com

How do you gain the trust of your golden prospects? Expert marketer, financial advisor and author Matt Zagula says it's all in how you differentiate yourself from your competition. Dan and Matt discuss Matt's process for seeking out, appealing to and acquiring middle market customers as well as the more affluent clients he knows he can serve at the highest level. In the end, your proficiency as a marketer isn't based on innate talent - it's all about whether or not you're willing to put in the work. MagneticMarketing.com NoBSLetter.com

All entrepreneurs experience adversity, but only the successful ones are leveraging adversity to their advantage. They are the wise and determined ones that understand how adversity is almost always opportunity in disguise. In this special speech from the stage, Dan discusses five key ways supposed failures or setbacks can be used to propel entrepreneurs into their next triumph faster than ever imagined. Though seemingly counterintuitive, adversity is not something to be feared, but welcomed. MagneticMarketing.com NoBSLetter.com

Don't think your niche is large enough to make a fortune? Incredibly successful entrepreneur Marty Fort is here to share his wisdom and, hopefully, change your mind. Dan and Marty discuss Marty's businesses (brick & mortar and info business) and the experiences that taught him which tactics to use in order to extract the most money out of the smallest of markets. If you don't know your customers well enough, Marty insists you'll never be able to create marketing that actually speaks to them. MagneticMarketing.com NoBSLetter.com

Your market / niche is hungry for leadership. Do you have what it takes to be a trailblazer? Bestselling author, speaker and business coach Tony Rubleski is no stranger to this subject. Using his own experience as well as wisdom shared with him in interviews with the top trailblazers in today's entrepreneurial world, Tony shares with Dan the key traits of businesses and business owners that enable them to rise to the forefront and take the lead in whatever market they're in. MagneticMarketing.com NoBSLetter.com

The saying goes that if you're not seen as an expert in your field, then you are a commodity. Are you establishing your business as the credible authority to which everyone in the market looks first? Or do you find yourself having to constantly scramble to find any new customer you can? A true expert in authority marketing, Adam Witty joins Dan to discuss the seven pillars of authority marketing and how he and others successful in business have leveraged these pillars to pull themselves out of obscurity and place their businesses at the top of their field. MagneticMarketing.com NoBSLetter.com

If you've ever wanted to delve into the mind of a top copywriter and better understand how they operate, now is your chance. Dan Kennedy joins other elite copywriting experts Clayton Makepeace, Bond Halbert and Doberman Dan to discuss what they've seen working really well in copy as well as their own personal strategies for how to keep your copywriting skills sharp. MagneticMarketing.com NoBSLetter.com

Many businesses foolishly believe the term "pricing strategy" to simply mean ensuring your prices are lower than any of your competitors'. This "race to the bottom" is actually the quickest way to not only destroy your profit margins but the longevity of your business as well. How then can this tempting trap be avoided? Dan Kennedy invites not one but three stellar entrepreneurial pricing experts from various business backgrounds to discuss their experiences and share their wisdom on how to create so much value your customers will pay any price to get what you're offering. MagneticMarketing.com NoBSLetter.com

The average human attention span used to be 20 minutes - today it's nine seconds. Are you using that precious time to actually captivate your audience's attention in your marketing? Advertising expert Sally Hogshead joins Dan Kennedy to discuss the concept of fascination in marketing, how it's different from persuasion and the vital role it plays in all types of selling (one to one, one to many, etc.). One of the most important ways entrepreneurs create fascination, Sally insists, is by fully understanding and capitalizing on the unique value their personality can bring to the brand and the business. MagneticMarketing.com NoBSLetter.com

Video testimonials are a great way to increase your product or service's credibility, but not all customer endorsements are created equal. Are your customer testimonials making maximum emotional impact, or do viewers walk away unimpressed? Relationship marketing strategist and video testimonial expert Ron Sheetz joins Dan Kennedy to talk about the supreme benefits of video testimonials as well as his strategies for curating testimonial compilations that skyrocket your product's reputation as well as your sales. MagneticMarketing.com NoBSLetter.com

Dan Kennedy welcomes two unbelievably busy yet wildly successful guests to discuss just how they are able to oversee the growth of multiple businesses while also making it home in time for dinner and quality time with their families. Whether you're leading multiple business ventures like Ben Glass and Steve Adams, or you're bringing to life your very first entrepreneurial idea, you'll want to take notes on their tactics and recommendations for making the most out of each day. MagneticMarketing.com NoBSLetter.com

Used well, humor can be an extremely effective tool in your marketing. However, being the subjective beast that it is, humor can also prove problematic if used carelessly. In part two of this two-part episode, Dan Kennedy and Frank Kern continue their conversation about their personal brands of comedy and how they determine what kinds of humor they will and will not use in their copy or at speaking events. Be sure to listen to part one first if you haven't already! MagneticMarketing.com NoBSLetter.com

When it comes to marketing, humor can be thought of as a double edged sword. Get it just right, and you'll have an increasingly captivated audience. Get it wrong, however, and all your best intentions may backfire. In part one of this insightful two-part episode, marketing mogul Frank Kern joins Dan Kennedy to discuss the benefits and dangers of humor in marketing, as well as their own preferences for how and when to use it, be it on the page or on the stage. Don't forget to check out part two next week! MagneticMarketing.com NoBSLetter.com

In a market thoroughly saturated with information products (that often offer much of the same information), how do you make yours stand out from the rest? In part two of this extremely beneficial two-part episode, Dan Kennedy continues to share his valuable insights on how to package (and repackage) your info products so that customers not only purchase the product, but become lifetime customers because of it. Be sure to listen to part one first if you haven't yet! MagneticMarketing.com NoBSLetter.com

In order for an information product to sell, it simply needs to work really well... right? While actually offering good information is essential to any info product, Dan Kennedy would argue there's much, much more to it than that. In part one of this valuable two-part episode, Dan divulges the real purpose of an information product, lays down the criteria for measuring the success of an info product and provides some of the key ingredients that are essential to creating an info product that will sell now and for years to come. Be sure to check out part two next week! MagneticMarketing.com NoBSLetter.com

A true entrepreneur would never engage in thoughts or behaviors that repel money and prosperity, at least not intentionally. Unfortunately many do adopt habits and beliefs that keep them from accumulating all the wealth they desire. Dan Kennedy and Bill Glazer discuss in depth five of the most important wealth magnets from Dan's book, No BS Wealth Attraction For Entrepreneurs, and how implementing these five will remove significant barriers that obstruct the natural flow of money to you. MagneticMarketing.com NoBSLetter.com

With the constant onslaught of ads your potential customers are exposed to every day, is your message cutting through the noise? The average attention span isn't what it once was, so if your marketing isn't carefully crafted for your target audience, you can't assume you'll have their focus for long, if at all. Dan Kennedy and Bill Glazer share their wisdom and real world examples to demonstrate how to make your marketing stand out so that viewers feel compelled to know more and take action. No matter what medium you use to spread your messaging, this information will help give you the advantage you're looking for. MagneticMarketing.com NoBSLetter.com

It's nothing but frustration when time, money and other resources are used to acquire promising customers, only to have them slip through your fingers after one sale or one month in your program. So just how do you stop fickle customers from fleeing to your competitors? In part two of this two-part episode, Dan Kennedy and Bill Glazer discuss in detail their top five strategies for metaphorically placing an iron cage of retention around your customers, clients and patients. Be sure to check out part one of this episode to discover the top five reasons customers leave in the first place! MagneticMarketing.com NoBSLetter.com

Sometimes the toughest part of a business isn't acquiring customers - it's retaining them. If you're unable to convince customers to stick with you for the long term, you're basically fishing with a net full of holes. In part one of this two-part episode, Dan Kennedy and Bill Glazer discuss the top five reasons customers, clients and patients quit doing business with you. Understanding these "whys" are essential when evaluating how your business could improve. Don't forget to check out part two next week when Dan and Bill share their top five strategies for combating these "whys" and creating ironclad customer retention. MagneticMarketing.com NoBSLetter.com

Brian Tracy is a celebrated expert on sales management, business strategy and individual development. As an entrepreneur who has delivered thousands of speeches and seminars on his subjects of expertise, Brian knows a thing or two about how to speak with persuasion and power. Dan and Brian discuss their experiences with speaking on stage and the key principles and techniques of presenting they adhere to in order to deliver their message effectively and with the utmost credibility. Above all, don't wait to speak until you have the confidence, Brian advises. The confidence comes with practice. MagneticMarketing.com NoBSLetter.com

What motivates people to buy? Dan Kennedy says that, while this is the question everyone in sales and business need to be endlessly exploring, few actually do. Instead the focus is too often placed on studying selling tactics and not enough on the psychology of the buyer. Joining Dan to lend his expertise on this topic is Robert Imbriale, renowned author, speaker and coach trained under Tony Robbins. Dan and Robert discuss the top five emotional "hot buttons" that not only motivate people to buy from you, but to buy more and recommend you to their friends as well. MagneticMarketing.com NoBSLetter.com

Are you marketing your business to men? Women? Both? Whatever your answer, knowing the preferences and biases of your target audience is critical when crafting your copy. Lorrie Morgan, one of the leading female copywriters in the info market industry, knows this is especially true when it comes to understanding the ins and outs of why women buy and how to keep them as loyal customers. Lorrie discusses with Dan and Bill the surprising statistics behind what women buy and why, as well as the type of copy that works well with female audiences compared to what works better for male audiences. Regardless of who you're writing for, you'll definitely want to educate yourself on these key differences. MagneticMarketing.com NoBSLetter.com

In today's online and highly interconnected world there are more opportunities than ever to get the word out about your business, but is your message being constructed in the right way and to the right people? If not, it won't matter how many people you're able to reach - your leads will still struggle to convert to sales. In part two of this two part episode, Dan and Bill cover the four remaining factors that control closing percentages and how you can ensure your prospects will buy from you with confidence. Don't forget to check out part one first! MagneticMarketing.com NoBSLetter.com

Having trouble converting leads to sales? You might have an excellent product or service, but if it's not being marketed correctly then your closing percentages will always be lackluster at best. In part one of this two part episode, Dan Kennedy and Bill Glazer discuss the first four of eight factors that play the greatest role in determining your success in closing a sale. These evergreen principles will apply no matter what business or niche you're in, so remember to come back next week for part two! MagneticMarketing.com NoBSLetter.com

The common excuse for not utilizing paper and/or email newsletters as a tool in business is that it takes too much time. Dan would argue that no one complains about eating or sleeping taking too much time, so why would anyone say the same about something that is just as essential to the health of a business? Alexandria Brown, also known as the "E-Zine Queen", Joins Dan Kennedy and Bill Glazer to discuss exactly why sending a regular newsletter is such a powerful asset to any business, as well as the methods they use to speed up the newsletter production process and provide content their lists actually pay attention to. MagneticMarketing.com NoBSLetter.com

Though you may not recognize his name, it's more than likely you recognize the book series he founded and co-created: Chicken Noodle Soup For The Soul. Prolific author and speaker Mark Victor Hansen joins Dan in this week's episode to discuss the qualities and the mindset that are vital in order to get others excited about helping you achieve your goals and thereby create success in your business. MagneticMarketing.com NoBSLetter.com

The term "coaching" in business has evolved over time to mean many different things. Group vs individual coaching, in person vs virtual, live vs recorded, gently vs heavily guided - the list of variances goes on. With so many varieties out there, how do you know which type of coaching program is best for your clients? Continuing where part one left off, Dan provides the remaining seven blueprints for the most effective types of coaching programs, including their unique advantages and drawbacks. Whether you're a veteran or newcomer to the coaching world, these blueprints will prove a huge benefit to your business. Be sure to check out part one of this episode to learn all 10! MagneticMarketing.com NoBSLetter.com

Does your business offer coaching as part of the value ladder? Is coaching your business's main offering? Perhaps you've considered adding a coaching program but have no idea where to start, or maybe you're not even sure what the benefits of coaching are. In part one of this two part episode, Dan goes in depth on the purpose and advantages of coaching as well as the first three coaching program blueprints that can make a big difference in your business. Whether you're looking to up your coaching game or just get started, these 10 blueprints will be a highly valuable asset in your toolbox. Don't forget to catch the rest of the blueprints in part two next week! MagneticMarketing.com NoBSLetter.com

The sad truth is that too many people in business are more wary of how they spend their money instead of how they spend their time. Countless dreams are deferred or even discarded altogether with the lament, "If only I had more time". What this thinking fails to realize is that it's not about having more time - it's about learning to use the time you do have more effectively. Dan Kennedy shares some of the key strategies he uses to eliminate "time vampires", make the most of each scheduled hour and thereby achieve greater autonomy in business. Knowing what your time is worth and acting accordingly, Dan emphasizes, is of utmost importance. MagneticMarketing.com NoBSLetter.com

Marketing through direct mail can't be cost-effective in today's digital age... or can it? Dan Kennedy certainly knows it can. Continuing where they left off last week, Dan and Bill discuss the remaining five of eight components of marketing through direct mail that, when implemented, will significantly increase your business's profitability. Be sure to give part one a listen first! MagneticMarketing.com NoBSLetter.com

Direct mail may be considered by some to be a dated marketing practice, but to those who know how to do it right direct mail becomes a valuable tool in a diverse advertising toolbox. In part one of this two part episode, Dan Kennedy and Bill Glazer talk in depth about the first three of eight ways entrepreneurs can significantly increase profits through their direct mailing efforts. Be sure to take extra notes on the first one - getting this principle right has a huge impact on the seven that follow it. (And don't forget to tune in next week for part two!) MagneticMarketing.com NoBSLetter.com

As entrepreneurs it may be tempting to put in endless hours of work every single week with the ambition of building a fortune and ultimately earning an early retirement. That is the goal after all, right? Tim Ferriss, author of The New York Times bestselling book, The 4-Hour Workweek, would argue otherwise. Dan Kennedy, Tim Ferriss and Bill Glazer discuss the breakthrough concepts behind The 4-Hour Workweek and how distributing recovery periods throughout your career eliminates burnout and leads to greater freedom and fulfillment in life overall. It is time, not money, that will always be the most valuable currency we have. MagneticMarketing.com NoBSLetter.com

To the inexperienced entrepreneur, studying and improving mindset in business may appear a waste of time. These rookies would rather only learn the step-by-step technical/mechanical processes that are "proven" to lead to quick success. They want easy-to-apply processes such as, "How to run effective ads," or, "The nine steps to doubling your ROI". While the mechanical applications are certainly important, what this thinking fails to recognize is just how much your mindset colors every single decision you make in your business. In this episode, Dan Kennedy discusses with Dave Dee and Dr. Chris Tomshack why ignoring the development of your own mindset is akin to refusing to understand when and why money moves through the marketplace. When money and the marketplace essentially have a mindset of their own, just knowing all the steps isn't enough. MagneticMarketing.com NoBSLetter.com

Are your ads leaving the intended impression? Or are they disregarded after a glance? Continuing where they left off last week, Dan Kennedy and Bill Glazer discuss in detail the four remaining components of ad creation that, if used effectively, will dramatically increase the response of your ad's viewers. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com

There are many components to ad creation, but are you paying attention to the ones that leverage the greatest impact? In part one of this two part episode, Dan Kennedy and Bill Glazer go in depth on the first three items that are crucial to consider when it comes to maximizing the response of your ad's viewership. Don't forget to check out part two next week! MagneticMarketing.com NoBSLetter.com

We know the man, the myth and the legend that Dan Kennedy is today, but what about his early years? In this television interview Dan talks about what it was like for him growing up in a home with business-minded parents and how his childhood experiences with his parents' entrepreneurial ups and downs taught him early on the do's and don's of sales and marketing. No matter if you're a seasoned entrepreneur or just starting out, these pearls of wisdom will all apply to you! MagneticMarketing.com NoBSLetter.com

There's a two trillion dollar market filled with multicultural customers willing to buy from you, but are you willing to put in the extra work to adapt your sales and marketing to appeal to their needs? Michael Lee, the reigning expert in marketing and selling to multicultural customers, discusses with Dan why it's important to to be aware of who you're selling to, as well as the cultural influences that impact their habits as a consumer. If you want to set yourself apart in the marketplace, then it is crucial to develop cultural competence in your sales and instill cultural sensitivity into your frontline staff. MagneticMarketing.com NoBSLetter.com

Dan interviews two of his top Diamond Members and dives deep into creating simple and highly profitable direct mail campaigns. Here how landing just one client from a single mailing of 100 letters can make you very happy. MagneticMarketing.com NoBSLetter.com

Why is it important to create a compelling message? On this episode Bill Glazier and Dan Kennedy discuss why it's important and some different strategies you should consider when creating your compelling message. MagneticMarketing.com NoBSLetter.com

In the exciting conclusion of this 2-part episode, you'll hear Dan talk about: Be a RANCHER in the HERD business Assess the FUTURE BANK number of your herd, not the CURRENT BANK number Start thinking in terms of the herd, because it will liberate you from ever having to worry about money The power of the herd is Income on Demand And so much more. Enjoy! MagneticMarketing.com NoBSLetter.com

In the first part of this 2 episode event, you'll hear Dan Kennedy talk about: Whatever business you're in, no matter what you do or what you sell, you're in the "money business." Current income for most biz owners tends to disappear because they're good at spending what they make. They neglect to focus on the question, "Am I creating any VALUE for my business?" The #1 Asset in your business in your Herd. The Herd is the group of people, your list, who continue to give you money month in and month out. And so much more. Enjoy! MagneticMarketing.com NoBSLetter.com

In this episode, you'll hear Dan Kennedy talk about: The worst number in business is 1. The days of the "one trick marketing pony" are gone. One marketing strategy, one product, one service, one location, just won't cut it. Diversity = stability. And so much more. Enjoy! MagneticMarketing.com NoBSLetter.com

Want to find "hidden money" in your business? Dan shares exactly how to exponentially increase your cashflow and the value of your company with these 5 Key Strategies. Find out how to find your customer "trigger points" so you know how to market and sell to them. And the best part is... it's way easier than you think! MagneticMarketing.com NoBSLetter.com

Dan reveals the foundational approach and strategies to a wildly successful marketing system that has sustained itself for over 34 years…and has helped countless entrepreneurs and business owners generate millions for their business. MagneticMarketing.com NoBSLetter.com

In the second half of this presentation, Dan is describing the RIGHT and the WRONG ways to implement Selling and Salesmanship into your business. MagneticMarketing.com NoBSLetter.com

On this episode, Dan explains how selling and marketing are not two separate things that you can pick and choose from, they are both a part of the whole process and work together in order to get to the outcome of acquiring a customer. MagneticMarketing.com NoBSLetter.com

Expansion (not just growth), wealth (not just income), access to capital, leverage, and sales-of-your company exit strategies. MagneticMarketing.com NoBSLetter.com

Expansion (not just growth), wealth (not just income), access to capital, leverage, and sales-of-your company exit strategies. MagneticMarketing.com NoBSLetter.com