Join us today for an exclusive interview with Jon Mason, the Creative Director and Founder of SwingJuice. In this insightful conversation, Jon shares his remarkable journey from running an energy drink business that reached 300 stores to launching a thriving golf apparel brand. Discover the pivotal moments that inspired his transition, how he smoothly wound down his energy drink venture, and the strategic approaches he employed to successfully promote his new apparel line. Learn more about Jon Mason and SwingJuice. Connect with Jon on Instagram and Linkedin Don’t forget to follow SwingJuice on Facebook and X.com for the latest updates!  

Today, we're taking a break from interviewing other experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. We often see brands wasting money creating content that doesn't align with their business goals. With this episode, we're discussing the only three types of content that businesses should be creating to acquire customers. We call it "Customer Acquisition Content." See https://intergrowth.com/content-marketing/content-strategy-components/ for more.

Join us today for an interview with Melissa Hollis, Co-Founder and CEO of Taylor Street Collective. Melissa delves into the critical aspects of defining ICPs, and buyer personas, and building effective go-to-market strategies for startups and solo marketing teams. She discusses the fundamentals of persona development, the importance of knowing your ideal customer, and practical advice for navigating limited marketing budgets. Learn more about Taylor Street Collective and connect with Melissa on LinkedIn or via their website at taylorstreetco.com. You can also reach Taylor Street Collective via email at [email protected].

Join us today for an interview with Jordan Obinger, Creative Director and Founder at Edition Studios. Jordan delves into the critical aspects of building and elevating brand identity for businesses. He discusses the fundamentals of brand creation, the importance of visual identity, and effective ways to differentiate your brand in competitive markets. Learn more about Edition Studios and connect with Jordan on Instagram or via their website at editionstudios.com. You can also reach them via email at [email protected]. Explore these resources for insights into branding and identity creation: Pinterest: A platform to gather inspiration and visualize brand elements through mood boards. Milanote: A tool for creating collaborative visual boards, timelines, and brainstorming sessions. Figma: A design platform for wireframing, web design, and collaborative projects. Canva: An accessible tool for designing brand elements, perfect for those without a design background.

Join us today for an interview with Alex Holmes, Chief Growth Officer at Influx.   Alex delves into the critical aspects of building and scaling a customer experience (CX) strategy for ecommerce businesses.   He discusses the importance of early CX planning, essential metrics for measuring success, and the role of both AI tools and human management in creating an exceptional CX system.   Learn more about Influx and connect Alex on Linkedin   Explore these resources for insights into customer support and managing CX teams: Support Driven is a Slack community for customer support professionals, providing networking opportunities and access to valuable discussions. Fractional Talent by Influx connects you with part-time fractional operators for customer service and operational support. For insights on how eCommerce brands can boost star ratings with Influx, check out this Influx blog post.

In this episode of Customer Growth Sessions, we welcome Audrey Fairbrother, the Content Marketing Manager at EQL, to speak about limited product launches. Audrey shares her expertise on the concept and execution of limited product launches, providing insightful strategies for both established and emerging brands. Connect with Audrey Fairbrother on Linkedin For more information follow EQL and visit their website Download EQL's free launch strategy guide.    

In this episode of Customer Growth Sessions, Pat chats with Yash Chavan, CEO and founder of SARAL, about building effective influencer marketing campaigns. Yash outlines a six-step framework, covering everything from finding the right influencers to creating compelling offers and nurturing long-term relationships. Tune in for essential tips whether you’re a B2C or e-commerce business looking to amplify your marketing efforts.   Learn more about SARAL and get in touch with Yash on LinkedIn. Don't miss the exclusive 14-day trial offer from SARAL. Access SARAL's our six-step system for building an influencer marketing program here. For die-hard fans, explore the Chrome extension from SARAL.

Join us today for an interview with Jim Simon, the founder of JiMMYBAR!, a family-owned company known for its healthy food products. Jim dives into the challenges and strategies of running a family business in the competitive CPG industry. Discover how JiMMYBAR! has evolved over the years, from its unique go-to-market strategies to navigating supply chain control, all while staying profitable. Learn valuable lessons on entrepreneurship, funding, and innovation in this insightful conversation. For more information, visit Jimmybars.com or contact Jim directly at [email protected] 

Join us today for an interview with Miklós Kovács, founder and CEO of Gracing Media, and an early inspiration behind the Customer Growth Sessions podcast. Miklós does a deep dive into the benefits of podcasting for businesses and how to successfully launch a podcast to promote your brand. He shares his insights on everything from choosing the right equipment, to finding compelling topics, to promoting and distributing your podcast effectively. Discover the strategies that have helped him and his clients create impactful and engaging podcasts. Learn about the pivotal moments in his podcasting journey and the wisdom he wishes to share with new podcasters.   Learn more about Gracing Media and connect Miklós on Linkedin For those new to podcasting, he recommends this microphone (it's also the same microphone that our host, Pat Ahern, uses to record his podcast episodes).  

Join us today for an interview with live shopping expert, Marcy McKenna, a serial entrepreneur and the creator and founder of Live Shopping Academy. Marcy does a deep dive into the benefits of live shopping for ecommerce brands and how to successfully launch a live shopping campaign for your business, while also diving into her entrepreneurial journey. Discover the pivotal moment that propelled her into the world of live shopping and learn about her passion for helping brands tap into this powerful sales channel. Visit Live Shopping Academy to learn more, and be sure to check out Marcy's YouTube channel. A few videos in particular that would be great to explore: Marcy's Live Shopping Crash Course How to Become a Live Shopping Expert Special Offer: Marcy has an exclusive offer just for our viewers and listeners: a comprehensive course from the Live Shopping Academy. Use the code "intergrowth100" to save $100 on Live Shopping Academy.

In this episode of Customer Growth Sessions, Amber Caro, founder of Marketbite, shares strategies on influencer marketing for emerging brands. Learn about selecting influencers, commission structures, and leveraging platforms like TikTok and Shopify. To run influencer marketing campaigns, Amber recommends using https://www.getsaral.com/. For more insights, visit Marketbite or contact her via email at [email protected]  or on Linkedin  

In this episode of Customer Growth Sessions, we sit down with Dusty Fields, Mobile Lead at Tonic, and Lauren Linzer, Director of Solutions at Tonic. We discuss Tonic’s approach to custom technology solutions, how e-commerce businesses should consider technology investments, and the process of building effective mobile applications. Get in touch with Tonic to learn more, or by contacting Lauren directly: [email protected]  

In this episode, Pat interviews Ammar Moiz, founder and CEO of Mayple. They discuss how Mayple's digital logistics platform helps e-commerce brands expand globally, focusing on how brands can effectively manage international shipping. Ammar shares strategies for overcoming common challenges in global logistics, explains key milestones for international growth, and highlights tools and trends that benefit e-commerce businesses aiming to reach international markets. To learn more about Mayple and to connect directly with Ammar, visit Mayple or reach out via email at [email protected]. You can also connect with Ammar on LinkedIn.  

Join us today for an inspiring session with Erin Casey Wolf, co-franchisor of Bella Bridesmaids. Erin shares the story of Bella Bridesmaids' humble beginnings, which started from a less-than-ideal shopping experience for her own wedding and has grown into a trusted name in the bridal industry. Erin discusses how Bella Bridesmaids has expanded into a successful franchise with over 40 locations across the U.S., all renowned for their exceptional customer service. Learn how the brand continuously adapts to market changes and stays connected to customer needs to remain relevant. Visit bellabridesmaids.com to learn more. Want to know more about Bella Bridesmaids? Connect with Erin on Instagram, X, and Facebook. P.S. Here's the link to the headband that Erin was wearing during this episode.

Today, we're talking early-stage customer acquisition with Greg Rollett, the Head of Brand Growth at Grommet. We talk through Greg's entrepreneurial journey, exploring his early ventures from starting a record label to his significant contributions in the digital marketing space. Greg shares his experiences and strategies around customer acquisition, the power of content creation, and the importance of offer strategy for early-stage brands, with a particular focus on how brands can acquire their first thousand dollars in sales. Visit Grommet.com for more information Check out Areteshades.com, the sunglasses company Greg and his son launched Looking to get in touch with Greg? Connect with Greg on LinkedIn or Instagram

Today, join us for an enlightening conversation with Jason Sealand, founder and CEO of Mad Viking Beard, as we explore the unique origins and entrepreneurial journey of the company. Jason shares captivating stories about the brand's inception, inspired by his great-grandfather, a Swedish immigrant known as 'the Mad Viking.' Discover how a simple beard-growing contest among friends sparked the creation of a flourishing beard care brand. Learn about the brand's deep connection to community and charity, the strategic use of social media for effective brand building, and valuable insights into navigating the challenges of e-commerce. Interested in learning more about Mad Viking Beard? Visit madvikingbeard.com or connect with them on Facebook:  https://www.facebook.com/groups/275112825992965/335293733308207/

Today, we're delving into the world of email marketing with George Kapernaros, the founder of YOCTO Agency. George shares insights on email segmentation, workflows for different customer segments, common mistakes in email marketing, and recommendations for building effective email campaigns. Looking to connect with George? Visit the YOCTO Agency website or reach out to George on Linkedln.

Today, join us for an insightful discussion with Bill Spohn, President and CEO of TruTech, as we delve into the world of HVAC and building science technology. Bill shares his expertise on customer growth, business strategies, and community building in the HVAC industry.  Explore how Bill's journey in the industry has led to success and innovation in the field.  Looking to get in touch with Bill? Learn more about Bill Spohn visit trutechtools.com website or send him an email: [email protected] connect with him directly on LinkedIn www.linkedin.com/in/billspohn/ Currently working in HVAC? Join the BetterHVAC community to help shape the future of HVAC.  

Today, we're exploring the world of retention marketing with Damon Didier from Win at Ecommerce. Damon discusses the importance of email marketing and retention strategies for e-commerce businesses, sharing valuable insights on customer acquisition, first-party data, automation, and deliverability. Learn how to optimize your email marketing efforts and drive customer engagement for better results. Looking to connect with Damon? Visit https://winatecommerce.com/ for more information, or reach out to Damon on LinkedIn  

Today, we're talking about community-driven business growth with Bastian Kröhnert-Ferron, Founder of Mammutmarsch. Bastian shares the inspiring journey of creating and scaling extreme hiking events from a small gathering to large community-driven experiences pushing participants beyond their limits. He delves into the significance of building a robust community, the challenges and triumphs of expansion, and the innovative strategies implemented for growth and engagement. Looking to learn more about Mammutmarsch? Connect with Bastian on LinkedIn or Instagram, and visit the Mammutmarsch website to learn about participating in your first event.

Today, we're talking about how to start an ecommerce business with Ramin Ramhormozi, the Managing Partner at SKU Agency. We discuss primary considerations before launching your first website, scaling up manufacturing, and more. Looking to get in touch with Ramin? Learn more about The Ecommerce Revolution community here or connect with Ramin on LinkedIn.

Today, we're talking through how you can build and systematize an influencer marketing campaign with Johan Jedåker, the Founder of Better Support. Johan shares guidance on how to find influencers to partner with, common mistakes he sees in influencer marketing, benchmarks for how much to expect to pay for a campaign, and much more. Looking to get in touch with Johan? Learn more about Better Support on their website, or contact Johan directly via email or LinkedIn.

Today, we're talking through Holistic CRO with Nils Koppelmann, Experimentation Consultant at 3tech. Nils shares his guidance on how to design and prioritize CRO experiments to grow your business, talking through the intersection of customer development and conversion rate optimization to learn about your customers to improve your product and website experience. Looking to get in touch with Nils? Connect with him directly on LinkedIn and subscribe to his newsletter, Experimentation Tuesday.   A few additional sources Nils recommends on the podcast: https://goodui.org/ https://clarity.microsoft.com/ 

Today, we're taking a break from interviewing other experts to bring you our first episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. We're discussing the 3 core principles of SEO: Relevancy, Authority, and Crawlability. Our Managing Partner, Pat Ahern, explains these principles by equating them to a road trip. See https://intergrowth.com/seo/principles/ for more.

Today, we're talking through Google Ads Performance Max (PMax) campaigns with Jim Hammerel, CEO of the Google Ads agency, Xtropy.   Jim dives into the pros and cons of PMax, what types of businesses see the best results from it, and how to effectively drive results with PMax. Jim also shares a secret script that can be used to uncover hidden data from your PMax campaign: https://github.com/agencysavvy/pmax.   Looking to get in touch with Jim? Learn more about Xtropy here, or connect with him directly on LinkedIn.