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Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!
We are here to help you with your crowdfunding journey using real-world examples from our clients. Know what’s working and what is not in today’s market.
Buckle up; it’s about to get nerdy.
Have you ever wanted to quit?
Ever wondered how to balance creative vision with critical feedback? Or when to pivot away from a project that’s draining your soul? Dive into Episode 207 of Crowdfunding Nerds, where Andrew and Sean chat with Girish Manuel, the mastermind behind the animated series, Micah's Super Vlog. Girish takes us on his decade-long journey from a small passion project to a streaming hit on Minnow.
Discover the art of perseverance in the world of animation, where Girish learned the hard way that not every effort is met with applause. He shares humbling moments that transformed his work and offers a peek into those "watershed moments" that Andrew knows all too well from his board game, Deliverance.
We also explore the delicate dance between holding onto your vision and embracing feedback. Plus, when is it time to step back and realign with your true calling? Tune in for insights, motivation, and a dash of faith. Don’t miss out—Micah's Super Vlog awaits on Minnow with new episodes next year!
Check out these Links:
Brent - Cloudy With A Chance of Meeples
https://crowdfundingnerds.com/episode193/
Gabe Barrett on Solo Games of the Month
https://youtu.be/PR5xECff75Y?si=igWEbVB2Hsiyb2w8
Minno - https://gominno.com/
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:14:2625/11/2024
How To Craft Modern Kickstarter Pages
Are you ready to unlock the secrets of a successful Kickstarter campaign? Join Andrew and Sean as they dive deep into the art of crafting a compelling Kickstarter page. With over 200 campaigns and $26 million raised, they know a thing or two about crowdfunding magic!
Ever wondered why a second set of eyes is crucial for your campaign? Or how to balance your budget between graphic design and crowd-building ads? Andrew and Sean have got you covered. They share insider tips on creating a captivating project title, nailing your pricing strategy, and leveraging social proof to build trust.
Discover why a learn-to-play video and hands-on experiences like Tabletop Simulator can be game-changers. Plus, learn how to navigate shipping logistics and address potential risks with confidence.
Tune in for a step-by-step guide to Kickstarter success, and transform your tabletop dreams into reality!
Links to check out:
Kickstarter Pre-Launch Page Review
https://course.crowdfundingnerds.com/p/kickstarter-gamefound-hygine-test-report-delivered-as-a-pdf-before-launch
Kickstarter Page Graphic Design
https://chipcolecreative.com/
The Science Of Pricing Your Crowdfunding Pledges
https://crowdfundingnerds.com/episode86/
What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard
https://crowdfundingnerds.com/episode10/
Crowdfunding Page Optimization Tips
https://crowdfundingnerds.com/episode134/
Why Gamers Back Crowdfunding Campaigns
https://crowdfundingnerds.com/episode109/
A Crowdfunding Page Template With Ben O’Brien
https://crowdfundingnerds.com/episode148/
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:19:2118/11/2024
Trump & Crowdfunding: What This Means For You
Ever wondered how the political winds in the US could ripple through the crowdfunding world? Join us on this episode of Crowdfunding Nerds as we dive into the potential impacts of a Trump-led Republican win on our beloved industry. We're not here to debate politics but to explore how election outcomes might affect crowdfunding, board games, and publishing.
We kick things off by examining the global significance of the US election and its potential to influence policies far beyond American borders. Could tariffs and manufacturing shifts alter the costs of goods? How might the national debt and inflation shape the economic landscape? We tackle these questions and more.
Tune in as we discuss the importance of staying proactive amidst uncertainty, and why the next few years might be a golden era for crowdfunding if the US economy steadies. Don't miss out!
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:08:2611/11/2024
Recharge: The Power of Rest and Hobbies
Ever wondered how stepping away from your daily grind can actually boost your productivity? In this episode of the Crowdfunding Nerds, Sean is back from a crucial three-week hiatus, and he and Andrew dive deep into the transformative power of rest and hobbies. Sean shares his journey of supporting his wife post-childbirth, shedding light on the beauty of being present for family. We chat about our favorite ways to unwind, from board games to Brazilian jiu-jitsu, and how these activities help us disconnect from work stress, especially those relentless Kickstarter campaigns.
We also explore the profound impact of reading versus passive digital consumption, advocating for its role in fostering deeper comprehension and critical thinking. Plus, we discuss why not every hobby needs to be monetized. Tune in for insights on compartmentalizing life to avoid burnout and the magic of intentional rest. Recharge your creativity with us!
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:04:2404/11/2024
The Business of Kickstarter: AMA Edition
Ever wondered what it takes to launch a successful board game on Kickstarter? In episode 203 of Crowdfunding Nerds, I dive deep into this topic with Paul Bedford, the creative mind behind Hard Fun Games. Paul is currently working on an exciting project called "Hunted by a God," and we're here to unpack the secrets to crowdfunding success.
We kick off by discussing the crucial 90-day pre-launch marketing strategy, emphasizing the need for a solid plan and legal protection through an LLC. We also tackle the nitty-gritty of managing Kickstarter campaigns, from handling add-ons to setting realistic funding goals and stretch goals.
Paul brings up the debate on starting small versus going big, and we explore the balance between passion and practicality. Plus, Paul gives us a sneak peek into "Hunted by a God" and invites you to join his project's community.
Tune in for a treasure trove of insights that could make or break your Kickstarter dreams!
Check out Paul's Game:
Hunted by a God: https://www.huntedbyagod.com/landingpage
Facebook: https://www.facebook.com/huntedbyagod/
Instagram: https://www.instagram.com/hunted.by.a.god/
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:19:4928/10/2024
Master Your Product Pitch with Galen McCown
Are you ready to dive into the vibrant world of board game conventions? In Episode 202 of the Crowdfunding Nerds podcast, hosts Andrew and Sean team up with Galen McCown from Galen Games to unravel the secrets of thriving at major events like Gen Con!
Join us as Galen recounts his 2024 Gen Con adventure, where he joined forces with Breeze Grigas from Zephyr Workshop, showcasing his games "Super Snipers" and a captivating mint tin series. Discover the art of crafting the perfect game pitch—from a snappy 2-second hook to a full-fledged presentation—and learn how these strategies can captivate even the busiest convention-goers.
We also delve into the financial dynamics of attending conventions and the immense marketing potential they offer. Plus, get a sneak peek into Galen's upcoming Kickstarter campaign launching October 22nd!
Tune in for a treasure trove of insights and practical advice for game publishers and creators.
Check out Galen's projects at:
Website: galensgames.com
Galen's Blog: Gen Con 2024
Galen's Upcoming Kickstarter: Super Snipers
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:02:4021/10/2024
Analysis of Crowdfunding in 2024 with Konstantinos Manos
Ever wondered why Kickstarter still reigns supreme in the world of crowdfunding? Or how platforms like GameFound and BackerKit are struggling to keep up? Join me on Episode 201 of crowdfunding Nerds as I chat with Konstantinos Manos, stepping in for Sean, who’s out celebrating the birth of his fourth child!
Konstantinos, a powerhouse in the tabletop gaming industry, brings his expertise from Vesuvius Media and Hive Interactive to the table. We dive deep into the dynamics of Kickstarter’s vibrant community, its network effects, and why it’s still the go-to for creators. Konstantinos shares data-driven insights from his website, Tabletop Analytics, shedding light on the organic versus inorganic traffic conundrum.
We also explore the rise of RPGs and 3D printed STL files, and what Kickstarter's new features mean for creators. Tune in for a treasure trove of tips and predictions on the future of crowdfunding. Don’t miss it!
Don't forget to check out these links!
Hive Interactive: https://hiveinteractive.net
Deliverance Kickstarter: https://www.kickstarter.com/projects/lowenhigh/deliverance-council-of-the-fallen
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:08:2014/10/2024
Kickstarter Success: Evolving Strategies
Ever wondered what it takes to launch a successful Kickstarter campaign in today's ever-changing economic climate? Join us on the Crowdfunding Nerds podcast as Andrew and Sean dive deep into the evolution of their Deliverance board game campaigns. From dissecting the differences between their original and current campaigns to leveraging Kickstarter's platform advancements, we explore how to adapt to economic shifts and convert followers into backers.
Discover the power of a well-crafted pre-launch page and how engaging potential backers early can set your campaign up for success. Plus, we share our secrets to a dynamic launch day, including live streaming as a real-time FAQ and celebration hub. Cross-promotion takes center stage as we reveal our strategic collaborations and the importance of genuine relationships in maximizing campaign reach.
Tune in for insights on navigating paid advertising challenges and adapting product offerings to meet economic demands. This episode is packed with actionable strategies for crowdfunding success!
Links to check out:
Table Top Analytics: tabletopanalytics.com
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:10:0507/10/2024
Kickstarting Standalone Games Vs. Expansions
Have you ever wondered whether to launch an expansion or a standalone game on Kickstarter? How can bundling products maximize your campaign's success? Join us in Episode 199 of the Crowdfunding Nerds podcast, where Andrew dives into these questions with Chip Cole, the mastermind behind Squatchy Games and Deliverance.
We kick off by breaking down the crucial differences between expansions and standalone games. Chip and I explore the DNA and theme of products, revealing how these elements shape our decisions. We share strategies from the Deliverance campaign, including fascinating stats like how 23% of backers opting for bundles contributed to 37% of the total funds raised!
Chip also opens up about balancing his bustling family life with his career in game design and freelance graphic work. Plus, we discuss the power of Kickstarter’s new advanced analytics and how understanding backer behavior can refine your marketing efforts.
Don't miss out on these invaluable insights—tune in now!
Contact Information:
- Chip Cole Email: chip@chipthe designer.com
- Chip Cole Website: chipcolecreative.com
- Squatchy Games: https://squatchygames.com/
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:21:3730/09/2024
Navigating the Calm Before the Kickstarter Storm
Ever wondered how to juggle work, family, and a looming Kickstarter launch without losing your sanity? Or how to make your campaign stand out in the crowded crowdfunding space? In Episode 198 of Crowdfunding Nerds, Andrew and Sean dive deep into these questions and more as they prepare for the launch of the Deliverance expansion.
Join us as Andrew shares his personal journey, from setting boundaries with family to sneaky burpee penalties for phone checks. We also uncover essential Kickstarter strategies, like leveraging your audience, crafting the perfect press kit, and setting realistic monetary goals. Plus, Andrew's heartfelt reflections on success and personal worth will leave you inspired.
Don't miss out on this treasure trove of insights and practical tips. Tune in now and get ready to crush your next Kickstarter campaign!
Check out these links:
- Crowdfunding Nerds episode 123
- Crowdfunding Nerds episode 165
- Crowdfunding Nerds episode 101
- Crowdfunding Nerds episode 102
- Crowdfunding Nerds episode 05
- PlayDeliverance.com
- Support the Deliverance Kickstarter
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:14:3123/09/2024
Power Creep & Expanding Into Board Game Arena with Kneight Reinagel
Ever wondered how board games make their way onto digital platforms like Board Game Arena (BGA)? Or what it takes to balance new game content without making the old stuff obsolete? This week, Andrew and Sean sit down with web developer and board game aficionado, Kneight Reinagel, to dive deep into the world of BGA development!
In this episode, we explore Kneight’s journey from self-taught programmer to game developer. The complexities and costs of developing games for BGA and why Deliverance might be the most intricate game on BGA. We look at the phenomenon of power creep and its impact on games and ethical considerations and practical solutions for game balance.
Kneight also shares his insights on creating games that resonate with both secular and faith-based audiences, and teases exciting updates for Deliverance. Tune in for a fascinating discussion that’s sure to level up your crowdfunding and game development knowledge!
Contact Kneight Reinagel:
- Discord: Kogogarog
- Email: [email protected]
- Website: kogogarage.com
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:22:3616/09/2024
Are You Ready to Launch on Kickstarter?
Hey Nerds! Ever wondered when the perfect time to launch your Kickstarter campaign is? Or how to grow your audience before diving into crowdfunding? In this episode, Sean and Donnie tackle these burning questions and more!
With Andrew tied up in other commitments, Sean kicks off the episode by sharing insights from his recent client consultations. Together with Donnie, they explore the pros and cons of Kickstarter versus direct pre-orders, especially for creators with smaller, word-of-mouth-driven audiences.
We dive deep into the importance of taking measured steps in your crowdfunding journey to avoid financial pitfalls. Plus, don't miss out on Donnie's intriguing story about how AI tools helped troubleshoot a tricky Facebook ad issue—it's a game-changer!
From the nuances of different crowdfunding platforms to leveraging data for informed decisions, this episode is packed with actionable advice. Tune in for practical tips on engaging your audience and striking the right balance between hardcore fans and broader appeal.
Join us for an episode that's sure to level up your crowdfunding game!
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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45:2809/09/2024
Talking To Noobs, The Stock Market, and You 💰
What happens when crowdfunding meets savvy financial planning? Can you really fund a project without diving into debt or giving up equity? In this episode, we’re joined by financial whiz Khoa Hoang to unravel these mysteries and more!
With over 14 years of experience, Khoa dives into the fascinating world of investments, retirement planning, and the often-overlooked synergy between crowdfunding and traditional financial strategies. We kick things off by exploring how Andrew raised $314,375 for his project, Deliverance, through Kickstarter, and why Khoa believes crowdfunding is democratizing creative funding.
We then navigate through diverse investment options like money markets and Buffer ETFs, and even touch on the disruptive potential of AI in finance. Sean shares timeless wisdom on cautious investing, while Khoa emphasizes the importance of starting early and staying consistent.
Tune in for a riveting discussion that bridges the gap between innovative funding and smart investing!
Contact Khoa Hoang:
- Email: [email protected]
- Phone: 760-688-0200
Don't miss out on this financial deep dive!
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:10:4602/09/2024
Is It Possible To Gain 8-10K Emails Before Launch? Big Budget Crowdfunding Problems
Are you ready to take your crowdfunding campaign to the next level? In Episode 194 of the Crowdfunding Nerds podcast, we dive deep into the art of spending big on advertising. How do you avoid the "black hole" of wasted ad spend? What’s the secret to making every dollar count?
Join us as Sean kicks off with the pitfalls of advertising and the elusive impression fallacy. We break down budget strategies, from $4,000 to six-figure spends, and share real-world insights from Andrew’s own board game campaign, Deliverance. Discover why Facebook might be your best bet for smaller budgets and how to set clear, achievable goals for your ads.
We also explore the power of cross-promotion, both paid and unpaid, and why building genuine relationships with other creators can be your secret weapon. Plus, we venture into experimental platforms like Twitter and TikTok—are they worth your time?
Don’t miss our comprehensive strategy for leveraging Board Game Geek, and learn why integrating generator and exposure-based marketing campaigns is crucial for crowdfunding success.
Tune in now and transform your advertising approach!
Links to check out:
Steam Community:
https://steamcommunity.com/groups/steamworks/announcements/detail/4201376568915048836
Deliverance: https://playdeliverance.com/cotf/
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:11:5526/08/2024
Why They Won’t Back Your Kickstarter… & How To Change Their Mind!
Have you ever wondered why some board game enthusiasts hesitate to back Kickstarter projects? Or how financial constraints and delayed gratification play into their decision-making? Join Sean and Jacob in Episode 193 of the Crowdfunding Nerds podcast as they dive deep into these questions with special guest Brent, the mastermind behind the YouTube channel "Cloudy with a Chance of Meeples" and the "Ideas" podcast.
In this episode, Brent shares his fascinating journey into the world of board gaming and content creation. We explore his hesitancy to back many Kickstarters, citing reasons like financial constraints, retail vs. Kickstarter pricing, and the long wait times for project fulfillment. Brent also offers alternative strategies for managing Kickstarter costs and provides insight into how his role as a content creator influences his gaming habits.
Don't miss this engaging discussion that sheds light on the complexities of backing Kickstarters and offers valuable advice for both seasoned gamers and newcomers alike. Tune in now!
Links to Checkout:
Brent's YouTube Channel: Cloudy with a Chance of Meeples
Brent's Podcast: Ideas
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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57:4619/08/2024
Navigating the Mid-Campaign Wasteland with Mike Ibeji
Ever wondered how to keep backers engaged during the dreaded mid-campaign slump? Or how to handle the heartbreak of canceled pledges? Join us on this episode of Crowdfunding Nerds as we chat with Mike Ibeji of Gun Tower Games about the rollercoaster ride of crowdfunding his game, Pandora Celeste.
Mike dives into the creation of Gun Tower Games and the innovative design of Pandora Celeste, a sci-fi monster movie-inspired board game with a unique 3D board. Discover how Mike leveraged grassroots marketing to build a passionate following and why he chose Gamefound over Kickstarter.
We also explore the psychological strategies behind setting realistic funding goals, the impact of community engagement, and the lessons learned from dealing with canceled pledges. Whether you're a first-time creator or a crowdfunding veteran, Mike's insights on pre-campaign marketing, platform selection, and maintaining backer trust are invaluable.
Tune in for an episode packed with practical advice and real-world experiences that can help you navigate your own crowdfunding journey!
Links to check out:
- Game Tower Games: https://www.guntowergames.com/
- Pandora Celeste on Gamefound: https://gamefound.com/en/projects/guntower-mike/pandora-celeste
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:27:4412/08/2024
The Latest Crowdfunding Data: Trends & Analysis
Why do people back crowdfunding campaigns? How do different regions impact crowdfunding success? And what’s the secret to building a thriving community?
In episode 191 of the Crowdfunding Nerds, your hosts Andrew and Sean are joined by Casper Ohlson, a university student from Sweden diving deep into the world of crowdfunding for his bachelor’s thesis. Casper shares his research journey, exploring why people back campaigns, the differences between equity and reward-based crowdfunding, and the importance of localization.
We also delve into the demographics of backers, with a special focus on the US and the European Union. Andrew and Sean reveal their secrets to building a community that keeps backers engaged—think Discord, Facebook groups, and even niche platforms like Lulu. Plus, we discuss market trends and the growing competition among crowdfunding platforms.
Don’t miss out on this research-driven episode that blends academic insight with real-world expertise. Join our community on Facebook and submit your questions for future episodes!
Links Mentioned:
- Submit Questions:http://crowdfundingnerds.com/question
- Gamefound: https://gamefound.com/en/blog/post/welcome-to-2024
- Tabletop revenues declined for second year on Kickstarter, Tabletop Analytics report shows: https://www.polygon.com/24054381/kickstarter-top-10-biggest-most-backed-board-games-campaigns-2023
- Table Top Analytics: https://www.tabletopanalytics.com/
- Ulule: https://fr.ulule.com/
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:06:1105/08/2024
Unleashing the Power of Storytelling in Kickstarter Marketing
Ever wondered how storytelling can transform your Kickstarter campaign? Or how to truly connect with your superfans? Join us in this episode of Crowdfunding Nerds as Andrew and Sean sit down with Ori Kagan of Kagan Productions to uncover the magic behind compelling narratives in marketing!
Ori shares his unique struggle with face blindness, adding a personal touch to our conversation. We delve deep into the hero's journey framework, a storytelling model that can turn your campaign into an epic adventure. Learn how to craft avatars for your superfans, define your game's core strengths, and use storytelling to address their needs and challenges.
Discover the nine innovative ways to leverage your Kickstarter video beyond the campaign page. From teasers to social media, Ori’s insights are invaluable. Plus, hear about the Kickstarter Health Scorecard, a tool to ensure your campaign is in top shape.
Tune in and transform your Kickstarter marketing with storytelling magic!
Links:
- Ori Kagan's insights on Instagram
- Kickstarter Health Check Scorecard
- Crowdfunding Nerds episode 91
- Crowdfunding Nerds episode 93
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
01:13:5829/07/2024
How To Discover Your Target Market & Design For Them
Ever wondered how to pinpoint the perfect audience for your game? Join us in Episode 189 of Crowdfunding Nerds as Andrew and Sean sit down with Marco Pecota from Raybox Game Design to reveal the secrets of targeting your ideal players!
In this episode, we dive deep into the art of identifying and engaging your game's audience. Marco shares his journey of making his games more accessible to kids and families, and why understanding who your game is for can make or break its success. Discover how theme, complexity, and age play pivotal roles in game design and marketing.
Marco also spills the beans on his latest game, "The Cats of Mont Saint-Michel," and how engaging online communities and leveraging print-and-play versions can refine your game through valuable feedback.
Tune in to learn how to create passionate fans and navigate the delicate balance of complexity and accessibility. Don't miss out on these golden insights!
Check out "The Cats of Mont Saint-Michel" on Gamefound!
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:12:4922/07/2024
How To Stand Out + Newbie Designer Mistakes
Ever wondered how to make your board game shine in a sea of competitors? Or curious about the common traps that new publishers fall into? Join Andrew and Sean in Episode 188 of Crowdfunding Nerds as they tackle these pressing questions!
In this episode, we dive deep into the art of standing out on platforms like Kickstarter. From the innovative game components of "Pandora Celeste" and "Tiny Epic Tactics" to the thematic brilliance of "Stone Saga," we explore how unique features can make all the difference. But beware—Andrew warns against being different just for the sake of it!
We also uncover the common mistakes new publishers make, like the perils of 3D printing game components and the importance of a clear game pitch. Sean's tech-savvy tips, including using QR codes for game setup, are game-changers you won't want to miss.
Tune in for practical advice and insider tips to elevate your board game project to the next level!
Check out these links:
QR code generator: https://www.the-qrcode-generator.com/
Panda Game Manufacturing: https://pandagm.com/
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:05:1615/07/2024
Using Polls To Fix Crowdfunding Problems
Ever wondered why your Kickstarter campaign isn't hitting the mark? Or how some indie developers turn setbacks into triumphs? In this episode of Crowdfunding Nerds, Andrew and Sean dive deep into the art of polling fans and making data-driven decisions with special guest Christopher Cantero of Chazak Games.
Christopher, who has an impressive background with Unity Technologies and projects like Doom Eternal, shares his journey of transitioning to indie game development and launching the Kickstarter for "High Fructose," a first-person arena shooter roguelite. Despite some initial struggles, his campaign is gaining traction thanks to community engagement and streamer support.
We explore the nitty-gritty of why polling is crucial, especially when your campaign isn't performing as expected. From optimizing pledge tiers to leveraging social proof, this episode is packed with actionable insights. Plus, hear firsthand how Christopher plans to navigate the challenges and take his campaign to the next level.
Don't miss out—tune in and learn how to turn your crowdfunding campaign into a success story!
Follow Christopher:
Twitter: @CanteroChris
Website: playhighfructose.com
Kickstarter
How to Market a Game
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:13:0608/07/2024
Reflections Upon Origins 2024: Successes, Surprises, & Convention Advice
Ever wondered what it takes to leave a lasting impression at game conventions? In this episode, Andrew is joined by Sam McDavitt of McDavid Publishing to spill the beans on their recent experiences at the Origins Game Fair!
We dive deep into booth setup secrets, demo strategies, and the magic of engaging attendees of all ages. Plus, Sam shares his Kickstarter success story with Everstone, raising over $55,000!
Ready to level up your convention game before Gen Con? Tune in and get the ultimate guide to making your booth the talk of the town!
Connect with Sam McDavitt:
@mcdavidpublishing on all platforms
Late pledge for Everstone here: https://gamefound.com/en/projects/mcdavitt-publishing/everstone-discovering-ignis
McDavitt Publishing: https://mcdavittpublishing.com/
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:50:2001/07/2024
How To Troubleshoot Your Facebook Ads For Crowdfunding
Are you ready to become a Facebook ads wizard for your crowdfunding campaign? In episode 185 of Crowdfunding Nerds, I'm flying solo—Andrew's out, and our guest has been rescheduled. But fear not! I've got a treasure trove of tips to help you decode ad data and skyrocket your ad performance.
Ever wonder why your Facebook ads aren’t converting as expected? Join me as we dissect ad structures, dive into the critical metrics you should be tracking, and explore the magical realm of optimizing CPM and CTR. I'll even show you how to make sense of it all with a case study from the "Deliverance" campaign.
Don't miss the visual extravaganza on YouTube, where the graphs and charts come alive to aid your learning. And if you're craving more, our Crowdfunding Nerds Facebook community and Crowdfunding Nerds course await your curiosity. Need personalized ad campaign mastery? Head over to crowdfundingnerds.com.
Tune in to unlock the secrets of Facebook ads and take your crowdfunding to new heights—because in the world of Crowdfunding Nerds, knowledge is power, and we're all about sharing the wealth!
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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20:4324/06/2024
Launching Your Second Kickstarter With Dave Beck
Are you ready to distill the secrets of a smash-hit board game? In episode 184 of Crowdfunding Nerds, Andrew and Sean are joined by the mastermind behind "Distilled," Dave Beck of Paverson Games! We're shaking up the game board as Dave spills the beans on turning spirited Scottish tours into a wildly successful Kickstarter campaign. How did a global pandemic reshape the world of playtesting and community engagement? What are the clever marketing moves that raised over $500,000? And what can we expect from his latest creation, "Luthier"?
Join us for a deep dive into the art of board game design, the power of community, and the transition from game designer to publisher. Plus, get the inside scoop on "Luthier's" upcoming Kickstarter launch, coinciding with Gen Con madness!
Connect with the crafters of fun at paversingames.com and follow @paverson on Facebook for more behind-the-scenes action. Don't miss out—tune in to Crowdfunding Nerds, episode 184, and let's get nerdy!
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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01:23:1017/06/2024
Convention Prep & Your Customer’s Experience
Hey there, fellow convention enthusiasts and crowdfunding fans! Are you ready to level up your convention game? Tune in to episode 183 of "Crowdfunding Nerds," where your hosts, Andrew and Sean, along with convention guru Rick, unpack the secrets to making a splash at events like Origins.
Ever wondered why some booths buzz with activity while others don't? We've got the lowdown on crafting an irresistible booth experience, from branded tablecloths to the Apple Store's minimalist charm. Plus, we'll dive into the art of the pitch, the ins and outs of payment handling, and even how cosplay can play a role in your convention strategy (without stealing the show!).
Join us as we share personal anecdotes, practical tips, and the ultimate checklist to ensure you stay energized and ready to captivate those crowds. Don't miss out on these game-changing insights—your convention success story starts here!
Visit Deliverance at Origins, booth 745, and for more golden nuggets on crowdfunding mastery, check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Get ready to be inspired!
01:17:0910/06/2024
Email Marketing Essentials: Boost Your Open Rate By 20%
Hey Crowdfunding enthusiasts! Are you ready to unlock the secrets of email marketing success for your next campaign? In this episode of Crowdfunding Nerds join Andrew and Sean as we welcome our newest team member, Donnie Chase, to dissect the do's and don'ts of email marketing. Ever wonder why your emails aren't hitting the mark? We're diving deep into segmentation blunders, send frequency strategies, and the art of crafting killer subject lines. Plus, we'll share our personal frustrations and triumphs in the email marketing arena.
Whether you're a crowdfunding rookie or a seasoned pro, this episode is packed with golden nuggets to help you captivate your subscribers and skyrocket your campaign. Tune in to learn how to prune your list, schedule your emails like a boss, and create content that keeps your audience hungry for more! Don't miss out on these expert insights – your future self (and your campaign) will thank you!
01:02:0603/06/2024
A New Vision For Kickstarter: What This Means For You
Are you ready to dive into the future of Kickstarter and what it means for your crowdfunding campaigns? In episode 181 of Crowdfunding Nerds, your favorite hosts Andrew and Sean, along with our savvy guest Rick, put on their analytical glasses (literally!) to explore Kickstarter's bold new vision. Is Kickstarter becoming the one-stop shop for campaign creators, or is it setting up a potential monopoly on your crowdfunding dreams?
Join us as we laugh through time zone troubles and get serious about the implications of Kickstarter's all-in-one approach. Will it spell success or disaster for independent creators? Plus, Rick drops some golden SEO nuggets for boosting your campaign's visibility.
Don't miss out on this insightful episode that could change the way you think about crowdfunding. And remember, for more nerdy goodness, visit crowdfundingnerds.com, join our Facebook community, or check out Deliverance at deliverance.com. Tune in now to join the conversation!
Links to Check out:
A New Vision for Kickstarter
TE DEUM FOR A MASSACRE
PLEDGE MANAGER
01:08:4427/05/2024
Trying Hard and Failing
Hey there, fellow nerds! Are you ready to dive into the gritty reality of chasing dreams and grappling with defeat? In episode 180 of Crowdfunding Nerds, Andrew and Sean unpack a rollercoaster of a story: the Golden Geek Awards campaign for the board game Deliverance. Ever poured your heart into something only to watch it not pan out? We're getting real about trying hard and failing, the emotional whirlwind of campaigning, and the quest for contentment amidst disappointment.
Join us as we dissect the intense efforts behind the Deliverance campaign, from email strategies to community engagement, and the hard-earned lessons on delegation and balance. Ever felt the sting of envy or the pressure of shifting success goalposts? We're right there with you. Tune in to learn how to embrace the journey, find joy in the process, and why sometimes, the best victory is in the lessons learned. So, grab your headphones, and let's get nerdy! Remember, it's not just about the destination; it's about the epic quest we're all on.
18th Annual Golden Geek Winners for 2023
https://boardgamegeek.com/thread/3300892/18th-annual-golden-geek-winners-for-2023
58:0620/05/2024
Activating Your Fans: How To Do It Right
Hey Crowdfunding enthusiasts! Are you ready to dive deep into the heart of crowdfunding with us? In episode 179 of Crowdfunding Nerds, Andrew and Sean peel back the layers of what it really means to engage with your backers. Is it just about the money for goods exchange, or is there more to this digital handshake?
Ever heard of "The Door In Principle"? Sean's been reading this fascinating theological thesis and guess what—it's got a lot to say about crowdfunding! We're talking reciprocity vs. co-labor, and how this applies to projects like Deliverance. Can a game be more than just entertainment, and how do you market it without crossing lines?
We also get real about the potential dark side of influence, from Edward Bernays to "Rings of Power". Plus, Andrew spills the beans on Deliverance's campaign secrets and the art of transparent marketing.
Don't miss our tips on using surveys, understanding your platform, and the delicate dance of backer relationships. It's all about keeping it genuine and aiming to delight. Tune in to episode 179, and let's get our crowdfunding nerd on!
01:02:5313/05/2024
How to Learn What Your Fans Want: A Deliverance Case Study
Hey Crowdfunding enthusiasts! Ready to unlock the secrets of a successful campaign? Tune into Episode 178 of Crowdfunding Nerds, where your host Andrew Lowen flies solo this time, continuing his insightful chat with the ever-knowledgeable Jack Dunbar.
Ever wondered what magic lies behind a thriving crowdfunding campaign? Or how to turn past campaign hiccups into your next big win? We're diving deep into the nitty-gritty of data analysis and campaign optimization that could revolutionize your crowdfunding strategy!
In this episode, I'll reveal the power of polling your fans and why your email list might just be your golden ticket. Plus, Jack and I will dissect the allure of high-tier pledges – are they a backer magnet or a risky business?
Get an exclusive look at my screen as I share real poll results and metrics that have shaped my latest campaign strategies.
Don't miss out on this treasure trove of crowdfunding wisdom! Listen in, and let's level up your game together!
Jack's ready to connect at [email protected], and you can join the convo on his Facebook groups via newkingdomgaming.com. Don't forget to check out Andrew's Deliverance Feedback Form
Strap in, nerds – it's going to be a wild ride to the top of the crowdfunding charts!
01:13:0710/05/2024
Launching A Second Campaign & Processing Feedback
Hey, Crowdfunding enthusiasts! In episode 177 of Crowdfunding Nerds, your host Andrew, joins forces with the savvy Jack Dunbar from New Kingdom Gaming. Wondering how to smash your second crowdfunding campaign? Jack spills the beans on the lessons he learned from his first Kickstarter triumph with New Kingdom Gardeners.
But that's just the start! We're diving deep into the transformation from game designer to business mogul, the art of juggling time and resources as a small business owner, and the strategic move to publish games by other talented designers.
Ever faced the heat of public criticism or struggled to define your customer avatar? Jack shares his insights on handling feedback on religious-themed games and tailoring marketing strategies to specific audiences. Plus, we'll explore the tricky concept of sunk costs and the crucial role of Kickstarter referral metrics.
Join us as we navigate the personal highs and lows of being creators, from managing negative feedback to the emotional rollercoaster of launching your passion projects. Tune in to episode 177 for a treasure trove of crowdfunding wisdom!
Don't forget to check out these links!
Jack's website - https://newkingdomgaming.com
New Kingdom: Sowers on Kickstarter - https://www.kickstarter.com/projects/newkingdomgaming/new-kingdom-sowers
Andrew's Deliverance Feedback Form - https://forms.gle/zDKYTcZEsFM9AX7U9
01:03:2906/05/2024
Handling Criticism, Fame, and Success
Hey there, fellow nerds! Are you ready to dive into the emotional rollercoaster of game creation? In episode 176 of Crowdfunding Nerds, your hosts Andrew and Sean are getting real about the highs and lows that come with the territory. Ever wondered how it feels to have your game baby critiqued, or what it's like to juggle the spotlight with your personal life?
We're kicking things off with a "Bilbo Baggins" twist on criticism – it's not always what you'd expect! Hear Andrew's tales from the trenches of Deliverance's development and the sharp feedback that could pierce a creator's armor. Plus, we've got stories of phantom fans with ghost emails that'll make you chuckle and cringe.
But wait, there's more! We're peeling back the curtain on the board game world's brand of fame. From Sean's brush with celebrity to Andrew's grocery store escapades, we're exploring the peculiar spotlight that shines on game designers. And, we'll cap it off with a heart-to-heart on why your self-worth shouldn't be a Kickstarter stretch goal.
Tune in, level up your emotional intelligence, and remember – humility is your secret weapon in the game of fame. Don't miss this episode of Crowdfunding Nerds; it's one for the books... or should we say, the boards!
Don't forget to show your support and vote for Deliverance on Boardgame Geeks site!
Vote for Deliverance here: https://boardgamegeek.com/geekawards/boardgame
01:11:5225/04/2024
6 Misconceptions About Crowdfunding
Hey there, game enthusiasts and crowdfund wizards! Are you ready to debunk some myths and level up your crowdfunding knowledge? In episode 175 of the Crowdfunding Nerds podcast, your favorite hosts Andrew and Sean are about to drop some serious truth bombs. Think launching a Kickstarter is a guaranteed jackpot? Or that crowdfunding is the new kid on the block? Think again! We're tackling six of the biggest misconceptions in the game, from the "build it and they will come" fallacy to the real sacrifices behind a campaign. Plus, we'll guide you through the marketing maze - no false promises, just solid advice. And hey, we're now on Board Game Geek! Show us some love in the Golden Geek Awards for Best Podcast. Ready to join our table? Shuffle your deck and press play on episode 175 – it's game time!
All the links you need!
Board Game Geek - Vote for us!
Republic.com
Invest angel
57:3821/04/2024
Kickstarter Stretch Goals: Smart or Sleazy?
Hey there, fellow crowdfunding aficionados! Get ready to tune into episode 174 of the Crowdfunding Nerds podcast! Ever wondered how to turn your crowdfunding dreams into a resounding success? Well, ponder no more! I'm your host Andrew, and in this episode, we're diving deep with the brilliant minds of Austin Harrison founder of IV Studios and Corey Tomlinson, Editor-In-Chief of Grimmsteel Games.
Are you ready to unlock the secrets behind crafting a campaign that not only meets but shatters its goals? Are Kickstarter stretch goals the smart way to go? Want to know what it takes to engage a community that's as passionate about your project as you are? Then you can't afford to miss this episode! We’re unpacking the strategies, the do's and don'ts, and the electrifying stories from Austin and Corey's own crowdfunding journeys.
Grab your notepad, and let’s get nerdy! Tune in, and let's transform your crowdfunding game from good to epic!
Check out Austin and Corey's sites here:
IV Studios
Grimsteel Games
55:2315/04/2024
Direct Sales Strategy For Board Games
Hey, board game enthusiasts! Ever wondered how to maximize your direct sales and get your game into the hands of eager players? In episode 173 of "Crowdfunding Nerds," I, Andrew, and my co-host Sean, dive deep into the world of e-commerce for board games. Should you choose WooCommerce or Shopify to launch your online store?
We'll unravel the mysteries of Meta ads for marketing your games and share why direct sales might just be your golden ticket over distribution. Plus, we'll chat about the crucial mistakes to avoid when planning to sell those games gathering dust in your warehouse.
But wait, there's more! Discover the art of minimizing checkout clicks, why a Facebook shop could be your next best move, and how to price your games to entice and upsell. We'll also give you a peek into the success stories of Chip Theory Games and Stonemaier Games, and why running ads might just catch a retailer's eye.
Don't miss out on these insider tips and strategies to future-proof your company and skyrocket those profit margins. Tune in to "Crowdfunding Nerds" Episode 173 – your game's success story starts here!
51:4908/04/2024
How To Sell 45,000 Games Post Kickstarter
Hey there, fellow crowdfunding enthusiasts! Are you ready to dive into the world of board game creation with a sprinkle of deception and a dash of strategy? In episode 172 of Crowdfunding Nerds, I, Andrew, alongside my co-host Sean, sit down with the incredible Juli Bierwirth from Distant Rabbit Games! Ever wondered how a nutrition expert turns into a board game wizard?
Juli spills the beans on her transition from the food industry to designing the deviously delightful game, Mantis Falls. But how does one go from crafting meals to crafting game mechanics? And what makes a two-player hidden traitor game stand out in a sea of tabletop titans?
We'll also get the inside scoop on marketing must-dos, the art of the perfect pitch, and the secret sauce behind scaling from Kickstarter success to retail readiness. Plus, Juli's generous spirit shines through as she offers to mentor the next generation of game creators.
Join us for this insightful journey from game night frustration to crowdfunding sensation, and discover how being a positive force in the community can lead to incredible success. Don't miss out on this episode, and remember, you can always reach out to Juli at [email protected] or visit mantisfalls.com for a closer look at the game that's taking the board game community by storm!
Ready to level up your crowdfunding game? Tune in to Episode 172 of Crowdfunding Nerds and let's roll the dice on your next big project!
Check out these links:
The Ultimate Kickstarter Marketing Course For Games
Mantis Falls Game
Distant Rabbit Games
01:11:5401/04/2024
Expansion & Reprint Kickstarter Strategy
Tune in to episode 171 of the Crowdfunding Nerds podcast, where your favorite hosts, Andrew and Sean, take you behind the scenes of the Deliverance expansion and reprint strategy.
Ever wondered how alternative reality games can boost your campaign at conventions? We're diving deep into the nitty-gritty of pre-marketing magic, from leveraging YouTube hype to strategizing for retail success post-Kickstarter.
Andrew's eyeing that $1 million goal—not just for the glory, but to solidify Deliverance's retail reputation. We're talking big dreams, realistic expectations, and the power of a hardcore fan base. Plus, don't miss out on hearing about Andrew's epic role as a raid boss at Strong Tower Con!
So, whether you're a seasoned backer or a curious creator, join us for this insightful journey and learn how to level up your crowdfunding game. It's time to strategize, captivate, and conquer. Ready to roll the dice? Let's get nerdy!
Links:
https://crowdfundingnerds.com/episode50/
01:00:0925/03/2024
Galactic Cruise - How To Launch With 13K Kickstarter Followers
Are you ready to blast off into the cosmos of crowdfunding success? In episode 170 of Crowdfunding Nerds, your favorite hosts Andrew and Sean sit down with the stellar minds behind Kinson Key Games—T.K. King, Koltin Thompson, and Dennis Northcott—to navigate the universe of their Kickstarter triumph with "Galactic Cruise."
From Tennessee tunes to tabletop triumphs, T.K. reveals how he swapped music production for game design during the pandemic. Koltin, a wordsmith and fourth-grade teacher, shares why patience is a virtue in game design, and Dennis, our Canadian game Dev veteran, unpacks the technical side of creating a board game that's light-years ahead of the competition.
Discover the secrets behind their $12,000 advertising odyssey, the strategic avoidance of stretch goals, and why a play testing guild might just be your ticket to intergalactic acclaim.
Join us for this cosmic conversation and learn how to keep your campaign cruising smoothly towards success. For more interstellar insights, connect with the Kinson Key Games crew through their website, Facebook group, and Discord channel. All systems go for launch in 3... 2... 1...
Check out their Kickstarter for Galactic Cruise here:
https://www.kickstarter.com/projects/kinsonkeygames/galactic-cruise
01:17:1218/03/2024
Getting Investors For Game Development With Chris Skaggs
Hey, Crowdfunding Nerds! Ready for a deep dive into the gaming world? In episode 169, I, your host Andrew, along with Sean, chat with the brilliant Chris Skaggs from Soma Games. Ever wondered how to keep a game development team motivated or what it takes to pivot from contractors to full-time employees? Chris spills the beans on these topics and more, including the wild ride of securing investors and the shift from console to mobile gaming that revolutionized the industry.
Chris doesn't hold back on the challenges and triumphs of running a game studio, the financial jigsaw of project-based income, and his vision for creating content that keeps the cash flowing. Plus, get the scoop on Soma Games' exciting projects like "Legends of Redwall" and "Wisdom of the Rain." Don't miss this chance to level up your knowledge—join us for episode 169 of Crowdfunding Nerds, where we turn the page on interactive fiction and explore the future of gaming!
Check out Soma Games at www.somagames.com and their latest projects at www.legendsofredwall.com and www.wisdomoftherain.com.
Star Wars Title Sequence: https://www.artofthetitle.com/title/star-wars/
Let's press play!
01:12:4311/03/2024
How To Craft Your Kickstarter For Retail Pledges
Are you ready to crack the code on making your crowdfunding campaign a retailer's dream? In episode 168 of Crowdfunding Nerds, I, your host Andrew, alongside my trusty co-host Sean, team up with the savvy Will Schultz from Knight and Day Games to unlock the secrets of retailer-friendly campaigns. Will spills the beans on what retailers really want, from the allure of deluxe editions to the nitty-gritty of campaign presentation.
Tune in as we dive into the world of retailer pledges, the magic number of copies that make retailers' eyes sparkle, and why communication is king in the land of crowdfunding. Don't miss out on these golden nuggets of wisdom that could elevate your campaign from good to great! Check out Knight and Day Games' online haven at knightanddaygames.com, and join the conversation on their Facebook page and Discord community.
Get ready to take notes – this is one episode you'll want to bookmark!
49:5904/03/2024
Selling Your Business & Game IP With Bryan Gonzales
Hey there, fellow entrepreneurs and crowdfunding aficionados! Are you ready to dive deep into the art of running a business not just for the day-to-day but with a grand finale in mind? In episode 167 of Crowdfunding Nerds, I, your host Andrew, alongside my trusty co-host Sean, am thrilled to bring you insights from the business brokerage world with our esteemed guest, Bryan Gonzales.
Ever wonder what happens when the entrepreneurial flame starts to flicker? Do you have a game plan for when it's time to pass the torch? Bryan, armed with an MBA and a wealth of experience, joins us to talk about growth, goals, and the golden goodbye of selling your business. We'll explore the emotional rollercoaster of letting go, the strategic moves behind a sale, and why sometimes, refusing an offer isn't the smart play.
We're also getting into the nitty-gritty of business valuation, the role of a broker, and why asset sales might just be your new best friend. Plus, Bryan's got some killer analogies between board games and music that could change the way you think about your IP. And if you're hesitant about opening your books to a broker, Bryan's here to put your mind at ease.
Ready to level up your exit strategy? Tune in to episode 167, and don't forget to reach out to Bryan for a complimentary business evaluation at [email protected] and check out his website here: https://verdadfirm.com/ And remember, your questions could star in our next episode – just hit up our website at Crowdfunding Nerds. Let's make your business exit as epic as its inception!
58:1626/02/2024
Best Pledge Manager For Board Games
Are you ready to level up your crowdfunding game? Welcome back, Nerd Nation, to episode 166 of Crowdfunding Nerds! I'm your host, Andrew, joined by my co-host Sean, and today we've got a special treat for you. Ever found yourself tangled in the web of pledge managers, wishing for a superhero to swoop in and streamline the chaos?
Enter Konstantinos Manos, co-founder of Vesuvius Media and the brains behind hive interactive, the pledge manager platform that's more than just a tool—it's a game-changer. Konstantinos joins us to share the rollercoaster ride of crowdfunding, the birth of hive, and how it's revolutionizing the way creators manage campaigns, from customer support to warehouse logistics.
But wait, there's more! We're diving deep into the Kickstarter vs. Gamefound debate, and I'll be sharing why I'm sticking with Kickstarter for our Deliverance expansion. Plus, get the scoop on hive's philosophy and why they see clients as businesses, not just projects.
Don't miss out on this insightful episode packed with insider tips and a special offer just for our listeners. Head over to crowdfundingnerds.com/hive to learn more, and connect with the hive team to discover how they can supercharge your next campaign!
Tune in, get nerdy with us, and let's make your crowdfunding dreams a reality!
Hive Interactive Pledge Manager - https://crowdfundingnerds.com/hive
Vesuvius Media - https://www.vesuviusmedia.com/
01:07:2819/02/2024
Energy & Nutrition For Crowdfunding Success With Julie Litchfield
Are you ready to supercharge your energy levels and make better decisions in your crowdfunding ventures? Do you wonder how small habits can lead to big wins in both health and business? Tune in to episode 165 of Crowdfunding Nerds where your host Andrew and co-host Sean, along with nutrition coach Julie Litchfield from AdvoCare, unpack the secrets to a vibrant lifestyle that fuels success!
Julie, with her roots deep in farming and nutrition, shares the importance of knowing what fuels your body and how to keep learning about the foods we eat. We'll explore why making your bed could be the first step to a productive day, and how acknowledging our weaknesses can actually strengthen our leadership.
But wait, there's more! Ever caught yourself procrastinating and wondered if your brain is just on a creative break? Andrew gets personal about his own struggles and we dive into how our subconscious works wonders.
From canning food to the individuality of nutrition, and the scoop on water intake to the real deal on intermittent fasting, this episode is packed with actionable insights. And yes, we even talk about navigating the fast-food menu healthily!
Don't miss out on Julie's wisdom on dieting without the mental battles and how to indulge sensibly. For all this plus Julie's relaxation secrets and how to get her personalized coaching, plug in to episode 165 and let's get energized!
Links to check out:
https://www.advocare.com/home/?D=04033735
https://www.youtube.com/watch?v=5YNmNd2ncw0
https://crowdfundingnerds.com/episode123/
Like
01:20:2212/02/2024
How To Spot Fake Kickstarter Gurus
Are you tired of sifting through a sea of so-called Kickstarter gurus and marketing gimmicks? Want to know how to spot the real deal? In episode 164 of Crowdfunding Nerds, your trusty hosts Andrew and Sean are on a mission to debunk the fakes!
We're diving deep into the world of self-proclaimed experts and teaching you how to separate fact from fiction. Ever wondered why being number one on YouTube doesn't always mean you're getting the best advice? We've got the inside scoop on algorithms and user intent that you won't want to miss.
With our combined expertise from Next Level Web and Lowen Games, we're giving you the lowdown on why building a community trumps quick-fix marketing ploys every time. Plus, hear our take on why pre-pledge incentives might just be a one-way ticket to losing your audience's trust.
Join us as we explore the essentials of crafting a crowdfunding campaign that's built on integrity, transparency, and real relationships. Say goodbye to empty promises and hello to long-term success. Tune in to Crowdfunding Nerds episode 164 for a no-nonsense guide to navigating the crowdfunding cosmos!
50:2005/02/2024
Perceived Value Vs Real Value
Hey there, fellow crowdfunding aficionados! Are you ready to unlock the secret sauce to turning those clicks into cash? In episode 163 of the *Crowdfunding Nerds* podcast, your host Andrew, with the brilliant minds of Sean and Jacob, dives deep into the mysterious world of perceived value. Ever wonder why that top-notch product isn't flying off the virtual shelves?
We're peeling back the layers on a real-life conundrum where a $99 gem just isn't dazzling the masses. Spoiler alert: It's not about the price tag; it's about the sparkle—or lack thereof—in your customer's eyes. We're talking the nitty-gritty of price elasticity, true value vs. perceived value, and the marketing magic that can transform browsers into buyers.
From the power of playthrough videos to the art of the perfect bundle deal, get ready for a treasure trove of strategies to skyrocket that perceived value and make your product the belle of the crowdfunding ball.
Tune in to episode 163, grab your notepad, and let's turn that "meh" into "must-have" together! #CrowdfundingNerds #PerceivedValue #MarketingMagic
Links to check out:
https://crowdfundingnerds.com/episode61/
https://crowdfundingnerds.com/episode62/
51:0729/01/2024
Selling Well: Ethics, Integrity, & Sleazy Salespeople
Welcome to "Crowdfunding Nerds" episode 162! Ever wondered about the difference between marketing and advertising? Or how to avoid being "that" sleazy salesperson? Join hosts Andrew and Sean as they delve into these intriguing topics.
This episode is a treasure trove of marketing insights, from understanding customer behavior to crafting targeted messaging and recognizing a marketing agency's limitations. We also tackle the delicate balance between expanding client base while maintaining service quality.
We pull back the curtain on some of the less savory aspects of our industry, but don't worry, we're here to illuminate these shadowy corners with honesty and transparency. We wrap up with advice on ethical sales practices, emphasizing the importance of having the customers' best interests at heart.
So, ready for a deep dive into the world of marketing? Tune in and let's get started!
Episode Timestamps:
00:01 - Introduction
00:35 - Meet the Hosts
01:00 - Advertising vs Marketing
02:44 - Case Study: Old Marketing vs New Agency
06:54 - Benefits of Specialization in Marketing
10:01 - Implementation Before Marketing
15:01 - Targeted Marketing & Customer Demographic Analysis
24:27 - Customized Marketing Messages
31:18 - Capacity vs Quality of Service
35:01 - Evading the Sleaziness Stereotype in Marketing
40:01 - Distinguishing Advertising and Marketing
49:01 - Genuine Advice & Avoiding Forced Sales
1:00:01 - Maintaining Ethical Sales Practices
1:01:13 - Importance of Sincerity in Sales.
01:05:0622/01/2024
Mastering Goal Setting: Journey to a More Productive Life
Welcome to Crowdfunding Nerds Episode 161! Ever wondered about the art of setting and achieving realistic goals? Your hosts, Andrew and Sean, are here to delve deep into this topic. We'll discuss why goal setting is crucial, how it enhances productivity, and its role in improving the quality of life. You'll hear personal stories about setting meaningful goals, overcoming challenges, and even dealing with failures.
Learn how to make your goals specific and measurable, and how they can bring value to your life. Hear Andrew's personal journey of setting goals to improve his family life and how he learned to forgive himself for any setbacks. Finally, we'll explore the concept of time-bound goals and micro goals, with Andrew sharing his experience developing a board game.
Ready to become a master goal-setter? Tune in now!
Links to check out:
Choking on aspirations - https://www.youtube.com/watch?v=LLCQ-5uJ78g
Kickstarter Mental Health: What You Need To Know & How To Prepare
- https://crowdfundingnerds.com/episode9/
The Ultimate Crowdfunding Reading List – Part 1 - https://crowdfundingnerds.com/episode57/
Chapters:
00:01 Introduction to goal setting
02:26 Importance of goal setting, personal experiences
03:29 Approach towards failure in achieving goals
07:03 Making goals specific and measurable with examples
16:26 Andrew's journey in goal setting: the need for self-forgiveness
39:26 The concept of time-bound goals and micro goals: Andrew's board game experience.
------------------
Goal Identifier
List 3 of the most meaningful things you have learnt since last year:
1.
2.
3.
Think of 3 things you are really good at. If you were to become the best in
the world at these three things what would they be?
1.
2.
3.
List your top 6 values, i.e the reasons behind your life choices:
1.
2.
3.
4.
5.
6.
List 6 things you would do if you had $10 million in your bank account:
1.
2.
3.
4.
5.
6.
Setting 6 month goals
Your goals must have three essential elements.
They must be:
1. Specific
2. Achievable
3. Have Time Limits
You will now define your 6 month goals.
List 6 goals you hope to achieve in the next 6 months:
1.
2.
3.
4.
5.
6.
Now list 3 goals for the next 90 days.
These must be associated with the goals previously listed:
1.
2.
3.
Month #1
List 3 things you are going to focus on for the first month
to achieve these goals:
1.
2.
3.
Month #2
What 3 things would you then focus on in the second month?
1.
2.
3.
Month #3
Now list 3 more things you would focus on for the third and last month:
1.
2.
3.
What are your top 6 reasons for achieving these goals?
1.
2.
3.
4.
5.
6.
Now pick 3 of these reasons that mean the most to you:
1.
2.
3.
The three goals above are your 6 month goals
01:11:1015/01/2024
Balance Breaks: A Guide to Boost Crowdfunding Productivity
Welcome to Crowdfunding Nerds, episode 160! This is Andrew, your host, and joining me today is Sean. Ever wondered how to optimize your productivity while staying sane? Well, we're here to discuss just that – the importance of taking breaks for peak productivity.
We're not just talking about work, but also the power of intentional rest. We'll share our personal experiences and strategies on how to make the most of your time. Listen as I discuss the value of play and purposeful rest, while Sean emphasizes the need for discipline and setting boundaries.
We'll also delve into how breaks can reboot your productivity and how to return to work with renewed focus. Discover how clear goal-setting, regular reviews, and mindful time management can boost your productivity.
Struggling with tech distractions? We'll share strategies to manage your time better, like scheduled breaks, digital curfews, and task-focused work hours. Plus, learn about the benefits of accountability partners and community support.
So, get ready to balance work and rest for an optimal crowdfunding journey!
Links to check out:
Episode 159 (Setting goals among other things): https://crowdfundingnerds.com/episode159/
Episode 150 (Embracing change): https://crowdfundingnerds.com/episode150
Chapters:
00:00 Introduction
06:30 The Power of Taking Breaks
10:20 Play and Intentional Rest
16:40 Discipline and Setting Boundaries
23:10 Breaks for a Productivity Reboot
28:00 Goal-Setting and Time Management
33:20 Managing Tech Distractions
37:30 Strategies for Better Time Management
44:00 The Role of Accountability Partners and Community Support
52:20 Conclusion and Key Takeaways
01:02:5708/01/2024
Combatting Complacency: Mastering Your Kickstarter Campaign
Welcome, fellow crowdfunding enthusiasts! Are you ready to tackle complacency? In episode 159 of Crowdfunding Nerds, Andrew and Sean are back to help you stay ahead of the game. We start with some casual banter, then dive into the dangers of complacency in Kickstarter campaigns. We also share our New Year's resolutions and discuss how to avoid the pitfalls of complacency.
We share personal stories of overcoming complacency, emphasize the importance of gratitude, and warn about the illusion of eternal success. Learn about the importance of innovation, goal setting, and contingency planning.
We highlight the dangers of underestimating customer engagement, overstretching yourself, and unhealthy comparisons. We underline the power of communication and the necessity of seeking audience feedback.
We remind you that no company is too big to fail and that each Kickstarter campaign should be treated uniquely. Finally, we discuss the importance of continuous learning and wrap up with some valuable resources.
Join us, let's overcome complacency together!
Show Chapters:
00:01 - Banter Beginnings
00:15 - Complacency in Kickstarter Games
01:35 - New Year's Resolutions Discussion
08:07 - Tackling Complacency in Crowdfunding
13:25 - Personal Anti-Complacency Stories
17:28 - Importance of Gratitude
18:19 - Illusions of Indefinite Success
19:28 - Emphasizing Innovation and Adaptation
25:46 - Forms of Complacency in Business
28:47 - Dangers of Overexpansion
31:20 - The Peril of Comparison
33:55 - The Power of Communication
34:16 - Audience Feedback and Game Innovation
45:56 - No Company is Too Big to Fail
46:15 - Treating Each Kickstarter Campaign Uniquely
49:38 - The Power of Continuous Learning
51:18 - Episode Wrap-up and Resource Sharing
52:5401/01/2024
Predictions for 2024!
Welcome, fellow Crowdfunding Nerds, to a crystal-ball-gazing session in Episode 158! Your hosts, Andrew and Sean, along with guest Rick, delve into the future of board games and crowdfunding. We jest, debate, and ponder on everything from China's manufacturing scenario to the rising costs for creators. Yet, we remain hopeful as we foresee an increase in backer numbers.
We envision a future where games are compact, streamlined, and focused on solo play. We also predict the rise of Game Found, potentially overtaking Kickstarter. The AI debate gets heated as Andrew and Rick share contrasting views. We also touch upon Kickstarter's fee changes, the surge in religious-themed board games, and the use of Twitch for promotions.
Reflecting on 2023, we express gratitude for the success of Deliverance and the birth of Andrew's son. We invite your feedback and look forward to another successful year in crowdfunding.
Join us in this exciting journey!
Links to check out:
https://crowdfundingnerds.com/episode104/
https://www.augmentedarcana.com/
https://crowdfundingnerds.com/episode102/
Chapters
00:00 Introduction
12:32 China's Manufacturing and Costs for Creators
22:04 Game Design and Solo Play Trend
36:19 Game Found Vs Kickstarter
48:38 AI in Board Games
1:22:22 Kickstarter's fee changes, religious-themed board games, Twitch promotion
1:44:46 Reflection on 2023 and Conclusion
57:3225/12/2023