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Everything You Need To Know About The Creator Economy
Hosted by Lauren Schnipper and Josh Cohen
Meet the New CEO of Dude Perfect! Andrew Yaffe Joins
Today we welcome a special guest: Andrew Yaffe, the new CEO of Dude Perfect. We discuss his decision to leave the NBA to take a shot on the creator economy, upcoming Dude Perfect content, and the flywheel which creates the Dude Perfect brand ecosystem.Pound It! Noggin! Today we also covered:Kai Cenat overtakes Ironmouse to break Twitch subscriber record for second time - Dexerto
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34:4315/11/2024
How Trump Being Elected President Impacts the Creator Economy, feat. Kaya Yurieff and Sam Gutelle
Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as Sam Gutelle, Sr. Editor at Tubefilter.Here are some links elaborating on what we discussed today:Kaya's column on The Information.Follow Kaya Yurieff on LinkedIn.Sam Gutelle's coverage on Tubefilter.Election night coverage has gone online. Here's where people watched the most. - TubefilterOn a big night for conservatives, right-leaning Rumble got its highest-ever peak viewership - TubefilterDid you know Roblox has a TikTok competitor? It just crossed a billion views--and got ads. - TubefilterGet your DMs under control. - The Verge
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31:5408/11/2024
YouTube Earns, Instagram Erodes, and the Mafiathon Pulls Us Back In
Lauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2."Here are more links to what we covered today:Kamala Harris And Tim Walz Launch Their Own Fortnite Map - GameSpotHere’s Tim Walz playing Crazy Taxi. - The VergeWhat would YouTube look like without view counts or upload dates? - TubefilterYouTube ad revenue hits $8.9 billion as upfront deals power Alphabet past Q3 projections - TubefilterInstagram downgrades creators' video quality if it thinks they're not driving enough views - TubefilterPeople are paying thousands to learn how to be creators - Tubefilter2024’s Most Promising Creator Startups — The Information13 creator-economy startups to watch in 2024, according to top VCsKai Cenat’s Mafiathon 2 date revealed at long last in Twitch ad - DexertoTypical Gamer's Fortnite studio has made $7 million so far. What's next? - TubefilterAmazon Invests in Spotter, Which Has Paid Out More Than $940 Million to Creators
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32:1602/11/2024
The Future of Social Commerce and Live Shopping, feat. Max Benator, Co-Founder & CEO of Orca
Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers.To that, our conversation today focuses on social commerce, as well as the creator economy headlines du jour.From Max: SoCom is Feb 6th in LA, incredible senior and C-level execs from Pinterest, TikTok, YouTube, Gap, elf Beauty and more - early bird tickets end on Nov. 1st. Email me at [email protected] for an invite (it’s invite only!)Here's what we covered today:Follow Max Benator on LinkedIn.Learn more about Orca!Learn more (and get tix!) to SoCom, the first dedicated social commerce conference in the US.The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups - TubefilterAmazon's Interactive Ads Get Battery-Powered by Duracell SuccessGet ready for more commercials on Amazon Prime Video next year
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39:5725/10/2024
YouTube Updates, Founders Beef, and Messi Sues, feat. Miles Sellyn from Course Studio
Today Lauren is joined by special co-host Miles Sellyn, VP of Partnerships at Course Studio. On the show: YouTube keeps rolling out update after update, we chime in on the latest LinkedIn founder beef, and Messi sues KSI.Here are the links for what we covered today:Check out Miles Sellyn on LinkedIn.Check out Course Studio!YouTube shares the deets about where its videos come from - TubefilterYouTube wants to give you badges to reward you for doing stuff on YouTube - TubefilterYouTube takes a baby step toward labeling authentic video - The VergeYouTube is getting more granular playback speed controls and a sleep timer - The VergeKajabi has paid out over $8 billion to creators. Now its new brand revamp tells them: "Don't work for an algorithm. Work for you." - TubefilterMessi’s drink company sues Logan Paul & KSI’s Prime Hydration over “anti-competitive” claims - DexertoMessi Sports Drink Doesn’t Rip Off Prime Trade Dress, Suit SaysTyler Denk 🐝 on LinkedIn: The Moral Knight Rises | 13 commentsbeehiiv’s offerTyler’s clap back with receiptskit’s rebrandMKBHD fixes his product, Panels, in response to getting roaaasted
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30:5018/10/2024
YouTube Shorts are getting longer and Big Macs are getting chickenier and Kai Cenat-ier
YouTube's playing catchup in the short-form game. Longer videos and some other trending features will help it contend for the zeitgeist. Meanwhile, McDonald's is doing some amazing marketing? In "dupe culture" and streaming with Kai Cenat? (Also, yes, "dupe culture" is a thing.) The Sidemen also get Oozed in a Paramount partnership and Twitch is asking VTubers to put on some clothes. Here's what we covered today:Launching Sponsored Snaps & Promoted Places on Snap MapThe Creator A-List: The 50 Most Influential Influencers McDonald's is launching the Chicken Big Mac, and Kai Cenat is the official taste tester - TubefilterWhat's McDonnell's? Here's why McDonald's created a dupe restaurant in Los AngelesThe Sidemen are the new 'Teenage Mutant Ninja Turtles' and they have the merch deal to prove it - TubefilterTwitch institutes dress code for VTubers - Tubefilter
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30:0611/10/2024
Should Creators be Compensated when AI Models Scrape their Data?
Given the rise of LLMs, and social platforms like YouTube and LinkedIn leveraging creator content to train their models, we have to wonder: should creators be compensated? That's the primary discussion for today. Elsewhere: Amazon rakes in over a billion in video marketing commitments in a challenge to YouTube et al, plus Charli D'Amelio is headed to Broadway!Here's what we covered today:This Startup Wants YouTube Creators to Get Paid for AI Training Data | WIREDHere's a solution for creators' problems with AI: Pay them. - TubefilterMark Zuckerberg: creators and publishers ‘overestimate the value’ of their work for training AI - The Verge Brands give Amazon $1.8 billion as it challenges YouTube and Netflix for video ad budgets - TubefilterTikTok Star Charli D'Amelio to Make Broadway Debut in '& Juliet' (EXCLUSIVE)
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20:3904/10/2024
YouTube's Global Head of Creators Tells All, feat. Kim Larson
Here's what we covered today:Follow Kim Larson on LinkedIn.9 new features we announced at Made on YouTube 2024: Here's everything YouTube announced at their Made On conference.Everything announced at Meta Connect 2024
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46:5227/09/2024
Everything That Happened at Made On YouTube 2024
Here's what we covered today:9 new features we announced at Made on YouTube 2024 Introducing Instagram Teen Accounts: Built-In Protections for Teens, Peace of Mind for Parents
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39:4520/09/2024
The Dangers of Deceptive Content During Election Season
Here's what we covered today:YouTube gears up for election season by enlisting creators to combat deepfakes - TubefilterAdobe previews its upcoming text-to-video generative AI tools - The VergeRight-wing influencers were duped to work for covert Russian operation, US saysRussia Secretly Worms Its Way Into America's Conservative Media FX's new 'English Teacher' got his start on YouTube - TubefilterBabish enters next phase of culinary universe with multimillion-dollar investment - Tubefilter🚀 New quest unlocked: Shopify 🤝 RobloxRoblox, Shopify partner to sell physical products in the metaverse | Retail Dive
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32:3413/09/2024
VidSummit 2024 Review, the Minecraft Movie and Cristiano Ronaldo Transfers to YouTube
Here's what we covered today:Wanna learn more about VidSummit? Here's its page.Tubefilter's official guide to VidSummit 2024Spotter's new AI-driven "brainstorm partner" is getting creators 49% more views - TubefilterExplore Spotter Studio more directly.The First ‘Minecraft’ Movie Trailer Is Here, And It Is HorrifyingWasserman Buys Talent Management Firm to Grow Creators BusinessCristiano Ronaldo wants to be YouTube's G.O.A.T. | MarcaTen days after release, Cristiano Ronaldo’s YouTube channel breaks Top 50 - AS USA
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27:5806/09/2024
Demure, Daddy Gang and the DNC
Here's what we covered this week:At DNC, influencers battle journalists for space and access | ReutersDNC invites 200 content creators to reach younger voters in the 2024 electionThe DNC’s Creator Play — The InformationNow who's your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact. - TubefilterBrands are scrambling to snag deals with "demure" creator Jools Lebron - TubefilterPodcasters are making hundreds of millions of dollars on Patreon - TubefilterCreators are about to have a lot more Shopify items to sell on YouTube - TubefilterYouTube takes on TikTok Shop with expanded Shopify partnership | TechCrunchInstagram Tests New Vertical Profile Grid | Hypebeast
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37:1123/08/2024
We Got Invited to the White House, feat. Eric Wei
Here's what we covered today:The White House Creator Economy ConferencePresident Biden Visits White House Creator Economy Conference | C-SPAN.orgThe White House Conference Was Big for the Creator Economy. What's Next? | Inc.comBiden addresses creators at first-ever White House summit: "They listen to all of you" - TubefilterMrBeast announces internal investigation in response to ongoing misconduct allegations - TubefilterA 264-hour no-sleep stream broke records. Should platforms have shut it down? - Tubefilter
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39:3316/08/2024
Creators and the Olympics feat. Nya-Gabriella Parchment, Co-Head of Brand Partnerships, UTA Creators
Here's everything we covered today:Follow Nya-Gabriella Parchment on LinkedIn!Learn more about DBA / UTA Creators.YouTube creator launches class action lawsuit against OpenAI - TubefilterLeaked Documents Show Nvidia Scraping ‘A Human Lifetime’ of Videos Per Day to Train AI Instagram is making views the primary metric for content - The VergeRoblox bets on ecommerce by selling tickets to 'Beetlejuice, Beetlejuice' - TubefilterThe Paris Olympics Is Minting New Creators — The InformationMrBeast apologizes for past "inappropriate language," has yet to address alleged safety issues on 'Beast Games' - TubefilterMrBeast blames terrible Beast Games conditions on the CrowdStrike outage - The Verge
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41:0609/08/2024
Meta Rolls out AI for All, and the Kids Online Safety Act Passes
Here's what we covered today:Josh loves DreamCon: https://www.dreamconvention.com/Instagram starts letting people create AI versions of themselvesMeta is rolling out its AI Studio in the US for creators to build AI chatbots | TechCrunchAI Chatbots Go Mainstream on Social MediaSenate passes the Kids Online Safety Act - The VergeMatPat's next big theory: That he can get lawmakers to understand the creator economy - TubefilterPublicis Bets $500 Million on Influencer Marketing With Acquisition of Influential - WSJ The Chef Nick Menu is Here! Dunkin’Tern Chef Nick DiGiovanni Drops FOUR Iced Coffees, Exclusively on the Dunkin’® Mobile App
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32:3602/08/2024
Kamala's Brat Summer and Stolen Vibes
Here's what we covered today:NCAA Student-Athletes Competing at the 2024 Summer Olympic GamesKamala Harris wants you to know she’s having a ‘Brat’ summer - The VergeKamala Harris's Brat Summer; More AI Chatbots for Creators — The InformationOne creator is suing another for (allegedly) copying her vibe. Can she win? - TubefilterIt's not just the kids. Half of American adults want to be influencers. - TubefilterPublicis Bets $500 Million on Influencer Marketing With Acquisition of Influential - WSJCan Michael Bay make Skibidi Toilet the next cinematic universe? - Tubefilter
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28:0026/07/2024
Trump, the "Ultimate Influencer," Reverses on TikTok
Here's what we covered today:Is TikTok pushing young voters towards the far-right? - TubefilterTrump Interview: His Plan for Taxes, Tariffs, Jerome Powell, MoreTikTok Loses in First Challenge to EU’s Big Tech Crackdown - BloombergThe 18-Year-Old High Schooler Behind the RNC’s Creator Strategy — The InformationHere's why VidSummit is going to be bigger than ever this year - TubefilterApple, Anthropic, and other companies used YouTube videos to train AI - The VergeMrBeast's latest vid: 50 YouTubers Fight For $1,000,000
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27:5119/07/2024
The Hawk Tuah Explosion feat. Tonner Jackson, CEO of Course Studio
Here's what we covered on the show:Child Influencers Make Big Money. Who Gets It? - The New York TimesParenting influencers in Illinois must now pay their children if they feature in videos. Experts say it's about timeA new Illinois law will force influencer parents to compensate their children for appearing in social media content‘Hawk Tuah Girl’ found a familiar path to viral fame. What happens now? - The Washington PostWho Interviewed ‘Hawk Tuah Girl’? Meet the Guys Behind the Viral Video. - The New York Times'Who TF Did I Marry' TikTok summary: The viral series explainedNight parts ways with Night Studios leadership team, will pivot with Reed Duchscher at the helm - Tubefilter
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31:5012/07/2024
VidCon 2024 Recap, feat Phil Ranta, COO of Fixated
Here are some helpful links supporting today's episode:Follow Phil Ranta on LinkedIn here!Learn more about Fixated here.Did Cannes Lions Steal VidCon's Thunder? — The InformationThe White House will host a conference for social media creators | TechCrunchFor the first time, more than half of Gen Z self-identifies as content creators - Tubefilter
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34:2505/07/2024
Ahead of VidCon, Influencers Make Less than Ever
Here's what we covered today:VidCon is this weekend. Check out their site to see what's happening.Our Creator on the Rise is HappyHappyGal! Read our full interview with her on Tubefilter.Social-Media Influencers Aren’t Getting Rich—They’re Barely Getting By - WSJTikTok encourages advertisers to "connect with" viewers as agencies prepare for potential ban - Tubefilter Instagram reels is taking a bite out of TikTok's popularity in the US and abroad, new data findsPatreon has a present for its users: Its subscriptions can now be gifted - TubefilterThe "MrBeast Lab" toy line will arrive on shelves in the U.S. this July - Tubefilter
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29:4828/06/2024
Cracking the Instagram Algorithm and Kai Cenat Breaks Another Record
Here's everything we covered on the show today:Colin and Samir's interview with Adam MosseriAdam Mosseri says Instagram's creator payouts are "burning money" and resulting in lower-quality content - TubefilterKai Cenat Breaks Twitch Record with Stream Featuring Kevin Hart and Druski - The Source AMP isn't making its own hydration drink. Instead, the creator group is partnering with Bang Energy. - TubefilterLudwig’s Offbrand adds game publishing unit led by Pirate Software streamer - Tubefilter Meta rolls out standalone Messenger group chats - The Verge A YouTube prankster will represent Cyprus in the European Parliament - Tubefilter Ben Potter, YouTube's leading "Comicstorian," has died - TubefilterOur Creators on the Rise are AJ and Big Justice, aka the Costco Guys! Full interview on Tubefilter here.
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36:3714/06/2024
MrBeast Officially Wears the YouTube Crown
Here's what we covered today:PewDiePie avenged: MrBeast passes T-Series to become YouTube's most-subscribed channel - TubefilterMrBeast Hires Exec Who Managed SoftBank’s Deal Spree — The InformationYouTube employees can watch videos before they go live. That's causing problems. - TubefilterCreators on the Rise: Fearfiction wants to turn cosplay into a career - TubefilterIkea Will Pay You Real Money to Work in Its Virtual Roblox Store | WIRED
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32:0607/06/2024
ViewStats, AI, and Brand Safety feat. Viral Nation Chief Product Officer Nicholas Spiro
Here's what we covered today:Check out Viral Nation Secure!Follow Nicholas Spiro on LinkedIn.YouTube's mobile game push Playables is rolling out to all users - TubefilterMrBeast Reveals His Biggest Secret (Interview)YouTube Channel Statistics - ViewStatsTikTok is testing AI-generated search results from ChatGPT - TubefilterOpenAI's "media manager" will let creators choose how their content is used in AI training - TubefilterChatGPT Owner OpenAI Strikes Licensing Deals With The Atlantic, Vox Media - BloombergAlphabet and Meta, like OpenAI, are holding conversations about AI with Hollywood studios - TubefilterKai Cenat has big plans: Creator 'Hunger Games,' more Soulslikes, and a chat with Kevin Hart - TubefilterReport: 65% of creators believe a TikTok ban would hurt their bottom line - Tubefilter
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41:5931/05/2024
OpenAI vs The World as YouTube and ScarJo Investigate, plus a BrandCast recap
Here's what we covered on today's episode:YouTube is investigating whether OpenAI used creators' videos to train Sora. It also thinks its own AI products can do better. - TubefilterScarlett Johansson's AI Legal Threat Sets Stage for Actors' Battle With Tech GiantsScarlett Johannson’s Complaints Could Fuel U.S. ‘Right of Publicity’ Law — The Information Ahead of Brandcast, YouTube's Neal Mohan has a message: Creators should win Emmys - TubefilterWith his "super studio," Typical Gamer seeks a piece of the $320 million 'Fortnite' market - Tubefilter Our Creator on the Rise is Madeline Ford! Check out our full interview with her on Tubefilter.Linktree surpasses 50M users, rolls out its social commerce program to more creators | TechCrunch Eugene Lee Yang Is Leaving The Try Guys — and Group Announces Shift Away from YouTube
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32:5824/05/2024
Bloomberg's Alex Barinka Breaks Down TikTok's Lawsuit Against the US Government
Here's everything we covered this week:Thanks to Alex Barinka for joining! Follow her on LinkedIn here. Our Creator on the Rise is Nicole Coenen! Check out our full interview on Tubefilter.It's official: TikTok is suing the United States over the "divest-or-ban" law - TubefilterUK details requirements to protect children from ‘toxic algorithms’ - The VergeIssa Rae's new management company wants to teach creators how to get better brand deals - TubefilterMrBeast is ending his exclusive relationship with Night (Report) - TubefilterLogan Paul & KSI’s Prime asked to pay $5M in damages over “forever chemical” lawsuit - DexertoAI Met Gala pictures apparently fooled Katy Perry’s mom. - The Verge
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33:5310/05/2024
Inside Beehiiv's $33M Series B, feat. CEO Tyler Denk
Here's what we covered today:Thanks to Tyler Denk for joining! Check out his newsletter here, and his LinkedIn here.Newsletter platform beehiiv prepares for expansion with $33 million Series B - TubefilterOur Creator on the Rise this week is Adrian Vazquez! Here's our interview on Tubefilter.YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024 - TubefilterMeta promotes original content on Instagram, launches bonus program on Threads - TubefilterWesley Wang's viral short film got 4.4 million views. A feature adaptation is in the works. - TubefilterTikTok, UMG re-up licensing agreement, bringing artists like Bad Bunny back to the app - TubefilterSnap stock jumps 25% after Q1 earnings beat projections. Also, 9 million people are now paying for Snapchat+. - Tubefilter
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33:4403/05/2024
The TikTok Ban Countdown Chaos
Today we covered all things TikTok ban. Thanks to all of our contributors: Kaya YurieffLiz PerleMatt BilinskyPlus the small business owners whose opinions we featured: Tiffany Krumins, owner of Opu ProbioticsJessie Whittington, owner of Country Lather Soap WorksJackson Gosnell, a politics- and news-focused creatorBrandon the Plant Guy, who uses TikTok to market his horticulture businessPaul Tran, co-founder of skincare brand Love & PebbleAs well as Brian Nelson from The Network Effect!Here are a few pertinent articles on the big headline of the week:The "divest or ban" TikTok bill has passed. Now the legal battle begins. - TubefilterBriefing: President Biden Signs TikTok Ban or Sell Bill — The InformationTikTok Isn't Going Away—at Least Not Yet. Here's What to Know.Response to TikTok Ban Bill | tiktok creator fund
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47:4726/04/2024
The Father Daughter Duo Taking Over YouTube, feat. Jordan Matter
Here's everything we covered today:Check out Jordan Matter on YouTube here!Iain Ward, aka the King of Chemo, is our Creator on the Rise this week!Cannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - TubefilterYouTube accounted for 10% of all TV watch time in March - TubefilterThe MKBHD Review making waves: The Worst Product I've Ever Reviewed... For NowNew Tech That Asks ‘Are You Sure About Sending a Nude Photo?’ - WSJ
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46:3919/04/2024
Is Instagram Criminally Underpaying Creators?
Here's what we covered this week:Cinna is our Creator on the Rise! Here's our full interview with her on Tubefilter.Instagram made $32.4 billion in ad revenue in 2021. That's more than YouTube. - Tubefilter Instagram makes more money from ads than YouTube does, and it has for years - The Verge TikTok testing new photo app to rival InstagramDude Perfect scores more than $100M investment | AxiosDude Perfect lands nine-figure private equity deal to fund its next phase of growth - TubefilterCannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - TubefilterParamount is reportedly considering a VidCon sale - Tubefilter
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32:2712/04/2024
YouTube Putting Shorts Behind a Paywall?
Here's what we covered today:Josh and Lauren met up in LA at The Information's 2024 Creator Economy Summit: A New EraYouTube adds a "Members Only" option to put Shorts behind paywalls - TubefilterMore than 25% of channels in the YouTube Partner Program have monetized their Shorts - TubefilterEpic Games paid $320 million to creators over 12 months. These 'Fortnite' developers were top earners. - TubefilterMeredith Masony is our Creator on the Rise this week! Here's our in-depth interview with her. Creators on the Rise: Here's what can happen when you fold your laundry live on the internet - TubefilterFacebook takes on TikTok with a new, vertical-first video player | TechCrunch
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28:2605/04/2024
LinkedIn Goes TikTok feat. Zach Blume, Co-Founder of Portal A
Here's everything we covered this week:Check out Zach Blume on LinkedIn!This is Portal A, Zach's company.Our Creator on the Rise is ARIatHOME! | Twitch ProfileBiden campaign on TikTokFlorida governor signs law restricting social media access for children | CNN BusinessLinkedIn is experimenting with a TikTok-like video feed in its app | TechCrunchSmoothie King now has a Dude Perfect drink--and a $10,000 giveaway - Tubefilter
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31:3629/03/2024
MrBeast Lands The Biggest Game Show in History
Here's everything we covered today:Creators on the Rise: ChelseaVFX makes impossible things - TubefilterMrBeast lands deal with Amazon to produce TV series with 1,000 contestants and a $5 million prize - TubefilterMrBeast reveals why he chose Amazon Prime for his game show over other streaming platforms - DexertoMrBeast originally teased the game show on an interview with Colin & Samir. Here's that interview.LeBron James, JJ Redick teaming up for new basketball-centric podcast - The AthleticWhat Makes a Great Basketball Player? | LeBron James & JJ Redick | Full EpisodeRoblox launches a $35 million fund for creators—and introduces its answer to TikTokFacebook is trying to make 'poking' cool again | TechCrunch
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34:3622/03/2024
The First Ever LinkedIn Influencer Agency, feat. Brendan Gahan
Here's what we covered today:Creator Authority, the first-ever LinkedIn influencer marketing agency!Check out Brendan Gahan on LinkedIn.Our Creator on the Rise is Zach Pozniak! Check out the jeeves_ny TikTok account here.House Passes Bill that Could Ban TikTokDanny Duncan is putting his new energy drink brand in 10,000 stores this year - TubefilterMrBeast apologizes to fans as Feastables sells out almost everywhere - Dexerto EA is bringing back a beloved college football video game (and paying $6 million in NIL money to do it) - Tubefilter
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27:4215/03/2024
How to Make the Algorithm Work Like Magic, feat. Justin Flom
Here's everything we covered today.All things Justin Flom! YouTube, Facebook, TikTok, Instagram.Our featured creator this week is Emily Wang! Check her out here on Twitch.Reesa Teesa snags CAA deal as 'Who TF Did I Marry?' becomes a TikTok sensation - TubefilterTikTok says its revamped creator fund has increased total creator revenue by over 250% | TechCrunch MrBeast says to stop using his editing style (because he did, too) - Tubefilter I'm Fighting Mike Tyson. -- Jake Paul's YouTube video about it Rooster Teeth Is Shutting Down After 21 Years
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37:4208/03/2024
How Much Money Do Content Creators Really Make? feat. Eric Wei, Cofounder of Karat Financial
Here's everything we covered today:Follow Eric Wei on LinkedIn!Karat's new tool, Karat InsightsKarat Financial websiteOur Creator of the Week Is Suto! Check out our full interview here.It's time for the Supreme Court to rule on state laws that concern social media censorship - Tubefilter YouTube is nixing the Kids app for TVs - TubefilterLudwig's new video with Colin & Samir (we touched on the baker bit)
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35:4401/03/2024
Ludwig Confronts YouTube's CEO, plus MrBeast on the Cover of Time
Here's what we covered today:Ludwig: I Confronted YouTubes 'Scary' New CEOSora, OpenAI's newest model, stuns the internet by turning text prompts into lifelike videos - Tubefilter Marques Brownlee Joins Ridge as Executive Board Member, Equity Investor, and Chief Creative Partner | Business WireCreators on the Rise: alexbegs would like to send a shout-out to Celine Dion - TubefilterMrBeast's latest cover story puts him on the front page of Time Magazine - TubefilterMrBeast reformulates Feastables, says it's now "the best-tasting chocolate ever made by mankind" - TubefilterFormer YouTube CEO's son found dead at UC Berkeley
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29:1323/02/2024
Super Bowl Creator Recap 2024, Nike x Kai Cenat, and Disney Makes an Epic Investment
Here's everything we covered:Our Creator on the Rise is KDotDaGawd! Here's our in-depth interview on Tubefilter.In her first year on OnlyFans, Lizzy Capri has made $100,000 - TubefilterThe Super Bowl's Other Big Winners... Were the Creators?Inside The NFL’s Creator Strategy — The InformationYouTube stars help NFL bring in more viewers, league saysKai Cenat becomes Nike's first streamer partner, has "huge" plans - TubefilterDisney takes $1.5 billion stake in Epic Games to build an "entertainment universe" - Tubefilter Meghan, The Duchess of Sussex, Strikes Podcast Deal With Lemonada Media; Will Launch New Show & Distribute 'Archetypes' To All PlatformsRyan Trahan embraces sour power with his own candy line - Tubefilter
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26:1416/02/2024
The Brand Yearbook feat. Sara Wilson, plus YouTube's 2024 Plans, and Top Podcasts Renew with a Twist
Here's what we covered today:Our guest today was Sara Wilson! Here is The Brand Yearbook we discussed. You can follow Sara on LinkedIn here.Our Creator on the Rise is Nyane! TikTok: https://www.tiktok.com/@nyaneCoca-Cola cries "Happy Tears" with a TikTok-exclusive flavor - TubefilterLetter from the YouTube CEO: 4 Big bets for 2024YouTube now gets 1 billion hours of watch time on TVs each day - TubefilterJoe Rogan Renews at Spotify, but Will No Longer Be Exclusive - The New York TimesSmartLess is leaving Amazon for $100 million - The VergeWhy Tim Cook Is Going All In on the Apple Vision Pro | Vanity Fair
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36:4809/02/2024
Creator Economy 2024 Outlook feat. Megan Lightcap, plus Taylor Swift is Off TikTok & Tech CEOs Grilled by Congress
Here's what we covered today:Our Creator on the Rise is The Korean Vegan, aka Joanne Molinaro! Here's our write up: https://www.tubefilter.com/2024/01/31/creators-on-the-rise-korean-vegan/TikTok, Meta CEOs take heat from Congress in contentious Capitol Hill hearing on child safety - Tubefilter Mark Zuckerberg defends teenage creators’ right to public Instagram accounts | TechCrunch Universal Music Group plans to pull song catalog from TikTok | TechCrunchTikTok loses songs from Taylor Swift, Olivia Rodrigo, Drake amid Universal Music Group dispute - TubefilterYouTube celebrates 100 million subscribers across its Music and Premium tiers - TubefilterYouTube ad revenue earns 15% year-over-year bump, hits $9.2 billion in Q4 2023 - TubefilterMrBeast action figures will be coming home for the holidays in 2024 - Tubefilter
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39:0802/02/2024
MrBeast Tests X, Enters China, and Signs with Amazon?
Here's what we covered today:MrBeast's X video made $250k in 6 days. But there's a catch. - TubefilterMrBeast's first video for the Chinese market needed only a few hours to get three million views - TubefilterMrBeast is reportedly closing a $100 million TV show deal with Amazon - TubefilterAirrack's YouTuber film school sells to VidIQ - TubefilterMillionaires: For the SaucyTV family, "YouTube is the greatest canvas" - TubefilterJon Stewart Returns to Host 'The Daily Show'
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32:4026/01/2024
YouTube Restructures, Meta Restricts, and TikTok Rolls Out The Sopranos
Here's what we covered today, in more depth:Creator Economy Live 2024: where Josh was this weekYouTube is restructuring creator management teams - TubefilterMeta to restrict teen Instagram and Facebook accounts from seeing content about self-harm and eating disorders | TechCrunchInstagram and Facebook Will Stop Treating Teens Like Adults | WSJCreators on the Rise: Brandon Contreras and Matt Curiano are ready to give you the homo sapien experience - Tubefilter‘The Sopranos’ is on TikTok now. Capeesh? - Tubefilter
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34:4419/01/2024
2024 Premiere: MatPat Says Goodbye, TikTok Makes Good Bank, and our first Creator on the Rise
Here's what we covered today:MatPat is stepping down as host of Theory videos - TubefilterTikTok will take a bigger cut from its Shop as it seeks $17.5 billion in annual U.S. ecommerce revenue - TubefilterThe kids (and adults) of Recess Therapy will interview stars on the Golden Globes red carpet - TubefilterCreators on the Rise: Jessica McCabe had to figure out ADHD on her own. She doesn't want anyone else to have that experience. - TubefilterHow to ADHD - YouTube
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34:0312/01/2024
VTubers, ViewStats, and Viral Nation Ventures
Here's what we covered today:Ironmouse just snagged a first-of-its-kind deal with Razer. She hopes it's a sign more brands will embrace VTubers. - TubefilterIntroducing ViewStats: A data platform for YouTube creators co-founded by MrBeast (Exclusive) - TubefilterFacebook Drops Video Rev Sharing in Bet Creators Will Like the Alternative — The InformationWhalar thinks creators have "outgrown" the spaces available to them. So it's opening campuses dedicated to content. - TubefilterViral Nation launches Ventures unit to help creators sell everything from salad bowls to coffee bags - Tubefilter
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23:4615/12/2023
Is Ludwig Leaving YouTube for Twitch?
Here's what we covered today:Ludwig isn't happy with how YouTube is handling livestreams. He's giving it one year to fix things. - TubefilterTheorist Media signs with FilmRise to put its YouTube content on TV (Exclusive) - TubefilterSpotify cancels industry-favorite podcast Heavyweight - The VergeHow TikTok Shop won brands and customers during BFCM - GlossyI am @Hank Green now. 💯% of the profits go to expand access to cancer care.After leaving TikTok, V Pappas brings #BookTok knowledge to Simon & Schuster board - Tubefilter
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28:5608/12/2023
Long Form Content is Making a Comeback.
Here's what we covered today:Amouranth Buys $17 Million Florida Orchard In Bid To Surpass Bill Gates’ Land Ownership - ForbesCreators who upload long-form content to TikTok are growing 5x faster than those who don't - TubefilterTikTok Ignited a Frenzy for Short Videos. Now It Wants Longer Ones — The InformationFTC Authorizes Compulsory Process for AI-related Products and Services | Federal Trade CommissionTech YouTuber JerryRigEverything files multimillion-dollar suit against CASETiFY for allegedly stealing his designs - TubefilterA24’s premium social presence: AAA24
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25:5402/12/2023
Meta Retakes the Growth Crown from TikTok
Here's what we covered today:Josh's nephew's school fundraiser, feat. the Dude Perfect video.Meta's Instagram and Facebook Growing Faster Than TikTokTikTok hopes to reach its "full potential" with a reorganization of its operations division - TubefilterYouTube will require creators to label AI content as "synthetic" - TubefilterOmegle shuts down after settling $22 million child sex abuse lawsuit - TubefilterTikTok celebrates as short-form stars like Miley Cyrus, Ice Spice, and Troye Sivan earn Grammy nods - Tubefilter
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27:4317/11/2023
Good Mythical MishMash feat. Saurabh Shah, CEO of Warren James
Here's what we covered today:Check out Saurabh Shah on LinkedIn!STRIKE OVER: Actors Make a Deal With Studios After 118 Days TikTok's $1 billion creator fund is shutting down. Here's how creators are getting paid from now on. - Tubefilter TikTok is shutting down its Creator Fund in favor of its newer Creativity Program | TechCrunch Rhett & Link launch their own mythical cereal brand - TubefilterUncommon Threads Media is translating global children's videos. Up first: A giraffe named Joze. - TubefilterPRIME crosses 1 billion bottles sold!
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29:3810/11/2023
Brand Ad Spend is Up. We hope the Granfluencers Get It.
Here's what we covered today:Agentio raises $4.25 million to supply YouTube creators with 30-second ad reads - TubefilterYouTube's annual Brandcast will return to New York's David Geffen Hall on May 15, 2024 - TubefilterYouTube is getting serious about blocking ad blockers - The VergeGran-fluencers? From the WSJ Sports creator Jesser expands leadership team, hires Spotify vet as first Bucketsquad President - Tubefilter
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24:2103/11/2023
TwitchCon 2023 Recap, and States Sue Meta
Here's what we covered today:Best of TwitchCon 2023 Las Vegas - Nerd or Die Twitch's simulcasting ban is officially over - TubefilterTwitch expands its ban on swatting and doxxing - TubefilterShopify x Mr. Beast Heist — NYC for FREEReese Witherspoon's Hello Sunshine establishes "Collective" to mentor top female creators - TubefilterStates sue Meta claiming its social platforms are addictive and harm children's mental healthCardi B, Niall Horan, Anitta & More to Perform at TikTok in the Mix Event
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31:4627/10/2023
Patreon has its Moment, and it's 200 million for MrBeast
Here's what we covered today:Here's how to support Israel.Jacksfilms urges YouTube to "step in" after SSSniperwolf doxxing allegations - TubefilterPatreon Acquires MomentPatreon acquires creator event platform Moment - TubefilterMrBeast gained 100 million subscribers in 15 months. Here's why. - TubefilterDude Perfect gets its own streaming service - TubefilterSam and Colby's 'Conjuring' house return sells out at 168 movie theaters - Tubefilter
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25:3020/10/2023