Apart from releasing holiday themed music, we often get asked what can artists and bands do while the music industry hits the snooze button this holiday season. Turns out, you can do a lot...   In this episode of Creative Juice, Jack and Circa talk shop about why the music industry tends to slow down in December and how artists can seize this opportunity to shine! Dive into the philosophy of B2C vs B2B in the music industry, the pros and cons of releasing music during the holidays, sales offers you can run in December, and preparing to make 2024 the best year yet for your music career!   Don't let the holiday lull put your music career on pause. This episode is packed with ideas to help you turn the seasonal slowdown into a springboard for success!   DISCOVER: Why the Music Industry Slows Down During the Holidays How B2C and B2B Business Operates in the Music Industry The Advantages and Drawbacks of Releasing Music During the Holidays What Sales Offers to Run in December for Maximum Impact How To Prep To Make 2024 Your Best Music Career Year Yet   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Dan Martell EP297: How To Kick Start A Fan Base with Content Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

If you have revenue coming into your music business, there are a few processes that you should add to your operations and use frequently to take your business to the next level...   In this episode of Creative Juice, join Jack and Circa as they break down the tried-and-true steps we use at our marketing agency, IndieX, to grow any artist business. Learn how to comb through a meticulous audit of your ecosystem and marketing efforts to identify and capitalize on areas of opportunity, craft compelling offers, and turn your fans into customers and repeat customers.   Whether you're an artist or band looking to expand your business or seeking to optimize your operations, this episode is packed with valuable insights and strategies that you can use today!   DISCOVER: How to Audit Your Ecosystem and Marketing for Growth Opportunities Why Artists Focus on the WRONG Things In Their Businesses What Types of Free and Paid Offers to Consider For Your Fans How To Create and Ascend Customers Through E-commerce What Steps To Take To Build A Repeatable Process for Year-Round Growth   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How To Build Irresistible Offers For Your Fans Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Creating videos that catch an audience's attention and engage them to stop their scrolling is the quickest path to growing a fan base for your music. But many artists don't know where to even start and content makes them cringe...   In this episode of Creative Juice, Jack and Circa unravel the secrets of leveraging your best content on social media to grow your fan base from scratch. Learn a step-by-step approach to content research and modeling on TikTok and Instagram Reels, offering invaluable insights into production, editing, and initial posting strategies to give you a rock-solid 3-month organic social media strategy that you can pair with your releases and bank on for growth!   If you're serious about amplifying your music and building a loyal fan base, this episode is a must-listen to take advantage of the current landscape of disposable, reusable content online and build your music career!   DISCOVER: How to Research and Model Content on TikTok and Instagram Reels How to Produce and Edit Video for Maximum Engagement Why You Should Build a 3-Month Organic Social Strategy Based on Your Best Results How To Pair Your Music Releases with Content When and How to Widen Your Reach with Paid Ads   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Listen To IndieAward Winner, Katie Dwyer! The Complete Guide To Music Marketing in 2023 Dominating Your First Year As An Artist w/ SOMEKIDPUNK Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

When running ads on social media for their music, many artists struggle with knowing when to make changes and then freak out about day-to-day results. Without a process in place for media buying, running ads for your music will feel like a rollercoaster of panic and success...   So in this episode of Creative Juice, we break down the science of running successful ad campaigns for your music and the mindset needed to make the right decisions in your media buying! Learn why so many artists struggle with understanding metrics and getting results, the shifts needed to avoid wasting money on ads, and gain practical insights into setting up and managing effective campaigns.   If you're ready to stop burning through your advertising budget and start seeing real results, this episode is a must-listen!   DISCOVER: Why Understanding Metrics and Getting Results Can Be Challenging for Artists When To Monitor, Optimize, and Kill Your Ads for Best Results How to Set Up a Two-Campaign System That Can Generate and Entertain New Fans Today The Difference Between Testing and Stability Campaigns in Advertising What Meta's Learning Phase Means for Your Music Ads   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Listen To IndieAward Winner, Circuline! Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

The most successful businesses are often led by forward-thinkers and innovators who capitalize on trends before they become mainstream. The most successful artists and musicians of the future will do the same...   In this episode of Creative Juice, Jack and Circa step into the future and discuss what the next decade holds for the music industry based on trends from marketing, tech, finance, and beyond. Learn about the disruptive potential of AI, the future of music and intellectual property rights, the collapse of Spotify, and what the evolving landscape of live music might look like by 2033!   If you want to stay ahead of the curve and glimpse into the future of the music industry, don't miss out on this episode that's packed with our predictions!   DISCOVER: How AI Is Set To Disrupt The Music Industry In The Next 10 Years What The Future Holds For Music And Intellectual Property Rights Where The Metaverse Fits Into The Future Of The Music Industry How Sync Licensing Is Set To Evolve Over The Next Decade Why Spotify And Similar Platforms Might Be On The Brink Of Collapse   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Listen To IndieAward Winner, Alice Di Micele! Descript EP181: The Shifting Role of Artists in Society and Culture EP214: A Crash Course in Web3 and Music Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

In order to actually grow a music career, artists must go beyond the vague concept of "getting more fans" and take a critical look at their marketing. Many artists have blind spots that don't even realize... In this episode of Creative Juice, Jack and Circa take you through 5 music business blind spots that we analyze with artists at our agency IndieX to help them grow. Learn how the key to growth lies not only in expanding your fan base but also in enhancing the quality of your relationships with your fans by focusing on five crucial areas that often go unnoticed.   So if you're ready to shed light on the hidden aspects of your music business and transform these blind spots into opportunities for growth, this episode guides you to unlock new opportunities for growth and improve your overall marketing strategy!   DISCOVER: How To Audit Your Audiences For A Better Understanding Of Your Fan Base How To Generate Ideas For New Content And Why Organic Content Matters What Engagement Can Do For Increasing The Quality Of Your Fans How To Craft Compelling Offers To Encourage Fans To Sign Up For Your Lists How To Convert Fans Into Customers And Boost Your Music Business Profit Over Time   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Listen To IndieAward Winner, The Reality of Yourself! What Musicians Need To Know About The TikTok Algorithm Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Black Friday sales are not exclusive to big retailers - they're crucial for businesses of ALL kinds, including artists and bands! Tapping into it could allow you to unlock the power of the season that represents 30% of annual retail sales...   In this episode, Jack and Circa present playbooks and strategies tailored for running a successful Black Friday 2023 promotion in your music career! Learn how to build audiences ahead of your promotion, create offers for customer creation and ascension, and run a campaign that nails messaging and cadence that gets your fans buying.   If you're ready to make Black Friday 2023 your most successful sales event yet, tune in for this episode and gear up to sell more music and merch than ever before!   DISCOVER: Why Black Friday Sales Matter For All Businesses, Including Musicians How To Segment Audiences For Customer Creation And Ascension The Art Of Upselling And Why Customers Buy More During Promotional Periods How To Craft Great Offers Without Resorting To Discounting How To Create The Perfect Messaging Cadence For Your Promotion Plus: Get Free Access To Our Indiepro Exclusive Black Friday Workshop, This Month Only!   RESOURCES: Learn How To Sell More Music and Merch Inside IndiePRO Listen To IndieAward Winner, WHOAMI! Last Minute Black Friday Tips for Musicians How To Prepare For Black Friday Run A Black Friday Sale To Turn Listeners Into Customers Get Access To Our Black Friday Workshop for FREE (this month only!) Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Crowdfunding can be a game-changer for musicians, but misconceptions often deter artists from leveraging its full potential. Is crowdfunding as an artist distinctively different from campaigns in other industries?   In this episode of Creative Juice, Jack and Circa welcome our special guest, music business development consultant, Kyle Kraft to the show to discuss the keys to successful crowdfunding for musicians. Learn the misconceptions around crowdfunding that stop artists from doing it, how to set achievable goals, engage your personal network, and ask for support in a way that resonates with your audience.   Whether you're considering crowdfunding for a launch for the first time or looking to improve from your last attempt, this episode is packed with practical advice and insider tips to help you unlock crowdfunding success!   DISCOVER: What Most Artists Miss About Crowdfunding Why Crowdfunding For Music Is Unique Compared To Other Industries How To Set Realistic Goals And Stretch Goals For Your Campaign Why Tapping Your Personal Network Is Important To Your Success The Key Differences Between Preorder Campaigns And Crowdfunding Efforts How To Ask For Support In A Way That Doesn’t Feel Like Begging PLUS: An Announcement Of The New "Launch And Release" Training Inside IndiePRO! RESOURCES: Take The "Launch and Release" Crowdfunding Course ONLY Available Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Email marketing is a powerful tool for talking to your fans, but it's easy to get sucked into bad practices. But not if you know how to spot them...   In this episode of Creative Juice, we're diving deep into our email inbox, examining emails from major artists like Ariana Grande, Nicki Minaj, Taylor Swift, and more to bring you the best (and worst) practices in the industry! Learn from the good, the bad, and the downright scary so that you can use these real-world examples to refine your own email strategy.   If you're ready to stop making common industry email marketing mistakes and start leveraging email to its fullest, this episode will show you how to engage your fans effectively, drive sales strategically, and tell compelling stories that keep your list engaged!   DISCOVER: How HTML Is Killing Your Emails Missed Opportunities Around Holidays For Sales And How To Seize Them Why Major Artists Never Nail The Right Frequency In Their Email Marketing Storytelling Techniques To Better Nurture Your Fans Why Using Email As A Channel For Teasers Is A Misstep Many Artists Make   RESOURCES: Learn Email Marketing for Musicians Inside IndiePRO Listen To IndieAward Winner, Amanda Duncan! Hubspot: Plain Text vs. HTML Emails: Which Is Better? Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

The concept of Spotify trigger cities has been circulating for years, promising artists a magic formula for exponential growth. But where did this theory originate and does it hold any scientific merit? We delve into these questions, scrutinizing the theory's lack of a solid scientific foundation.   In this episode of Creative Juice, we discuss the Spotify Recommendation Engine and the scientifically bankrupt concept of Spotify trigger cities and why many artists have found themselves stuck in a vicious cycle of unfulfilled promises and stunted growth. Arm yourself with knowledge about how the Spotify algorithm actually works, not based on bad science, but based on what Spotify developers themselves say, and make informed decisions about your music marketing strategy!   If you're tired of chasing elusive growth strategies and ready to understand how Spotify truly works, this episode is a must-listen so that you can say goodbye to the misleading trigger cities theory, and hello to practical, effective growth strategies!   DISCOVER: Where The Theory Of Spotify Trigger Cities Originated And Why It Lacks A Scientific Basis What The Spotify Recommendation Engine Actually Is How The Trigger Cities Theory Has Negatively Impacted Artists And Bands For Years Why Growing An Audience Outside Of Your Native Country Is A Bad Starting Point The Data And Psychology Of Spotify Playlist Listeners   RESOURCES: Learn How To Grow On Spotify Inside IndiePRO Listen To IndieAward Winner,  Cryptic One! How the Spotify "Algorithm" ACTUALLY works Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

In a world of gurus and YouTube experts, the world of music marketing is filled with filled with truths, half-truths, and outright myths. But what if you could discern fact from fiction?   In this episode of Creative Juice, we unpack 2 hard truths and one lie about music marketing, learned from our 7-year stint running our artist-focused digital marketing agency, IndieX. Learn about the critical shift for artists from audience growth to revenue-generating marketing, the undervalued role of e-commerce in the music industry, and the myth of Spotify growth and profitability through paid traffic.   If you're looking to make informed, strategic decisions about your music career, this episode is packed with insights to help you avoid the pitfalls of bad, overhyped marketing tactics!   DISCOVER: When And Why Artists Need To Shift Focus From Audience Growth To Revenue Generation Why E-commerce Is Underrated By The Mainstream Music Industry How To Tackle Monetization With Unique Offers Like Custom Songs And House Concerts What Artists Can Learn From Insane Clown Posse And George Lucas Why Spotify Growth And Profitability Through Paid Traffic Is A Myth   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Outmarketing Billboard Charting Artists and Bands Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

In the mainstream music industry, music collabs are common, but often a hit-or-miss marketing strategy...It's rare to hear about the inner workings of a successful collaboration straight from the source. That's not the case for Black Eyed Peas...   In this special episode of Creative Juice, we're joined by Rachel Strassberger from Black Eyed Peas management team who gives us the inside scoop on their collaborations with other massive artists like Shakira and David Guetta when rolling out the group's last two albums, TRANSLATION and ELEVATION! Learn from Rachel's valuable insights into the process of working with other artists and their teams, marketing the albums, and tapping into the power of the Black Eyed Peas fan club!   If you're an artist or manager looking to leverage collaborations and grow your fan base in new markets, this episode is packed with practical advice and insights directly from one of the biggest groups in the world!   DISCOVER: What The Ins and Outs of Black Eyed Peas' Collaboration Process Looked Like How To Effectively Market An Album Featuring Various Artists The Role of Fan Clubs in Promoting New Music What Advice Managers Can Learn From The Highest Levels of Artist Collaboration Why It's Critical To Arm Your Team With Top Notch Content   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Follow Rachel on Instagram! Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Navigating the dynamic world of music marketing can be a challenge for artists, with new tools, strategies, and tactics being pushed on you every single day...   So in this episode of Creative Juice, Jack and Circa unveil a roadmap of what's working now when it comes to music marketing strategy for artists across the spectrum! Discover where your focus should be depending on your current stage, artist-friendly content creation strategies, organic and paid social media strategy, and campaigns fan-funded growth and monetization!   Just starting out? We've got you covered. Already have fans and music to release? We'll guide you on capitalizing on that. Need to grow and scale your music business? This episode covers the strategies that you need to take your music career to the next level!   DISCOVER: What Strategies Work Best for Different Stages of Artist Growth Where to Focus Your Content Creation Efforts for Maximum Impact How to Balance Organic and Paid Social Media Strategies Why Fan-Funded Growth Can Be a Game-Changer for Your Career How to Build Effective Monetization Vehicles in Your Music Career Why Increasing Fan Lifetime Value is Crucial and How to Achieve It   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Musicians face a stark reality...most music industry deals and partnerships are structured in ways that don't favor artist success...   In this episode of Creative Juice, Jack and Circa discuss the complex world of music industry financial models and the discrepancies they present compared to other industries. Explore the stark differences in percentage-based deals between the music business and the rest of the business world, the key factors to consider when building a team, and the dynamics of music industry gatekeepers in 2023!   If you want to know how to spot and avoid bad deals, this episode will help you unravel the secrets behind the financial models that keep many artists struggling!   DISCOVER: How Music Industry Financial Models Compare With Other Industries What Percentage-Based Record Deals and Management Agreements Look Like Why Most Deals and Partnerships Don't Favor Artist Success The Myth of True Performance-Based Relationships in the Music Industry What Control Gatekeepers Have In Music in 2023   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

What's one make-or-break factor between profitable artists and struggling businesses? Pricing. Even thinking about price and the concept of sales makes some artists cringe, but it doesn't have to...   In this episode of Creative Juice, Jack and Circa dive deep into the realm of pricing strategies for artists and why raising the prices of your merch can be beneficial for you and your fans. Discover the profound connection between price and perceived value, as we draw valuable lessons from successful brands such as Supreme, Pokemon, Nipsey Hustle, and Wu-Tang Clan. Learn how these iconic names have mastered the art of selling and how you can apply their strategies to your own pricing approach.   If you want to unlock the true value of your merch for your business, this episode will empower you to think about your offers in a totally new light!   DISCOVER: Why Artists Struggle With Charging Money For Music and Merch The Pros and Cons of Price Adjustments What You Can Learn from Supreme, Pokemon, Nipsey Hustle, and Wu-Tang Clan How To Confidently Raise Your Prices By Adding Value What Low Pricing Does To Perceived Value of Your Brand PLUS: Use Our Simple Value-Add Checklist In Your Online Store Today   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

In a highly competitive music industry, it's crucial to stay one step ahead of the game. How? Let's talk about the marketing of Billboard charting artists...   In this episode of Creative Juice, Jack and Circa dive into invaluable lessons learned from a research round analyzing the marketing strategies of artists on the Billboard Hot 100 chart, from top to bottom! Learn our research methodology and how we audited various aspects such as advertising, sales, websites, e-commerce, and email marketing. Discover the missed opportunities of these charting artists and get actionable insights on how to build up your own marketing arsenal!   If you're looking to supercharge your music marketing and get fast, sustainable results, this episode is packed with practical tips for effective e-commerce systems, a robust digital infrastructure, and a strategic customer journey for your fans that can't be beaten!   DISCOVER: Lessons Learned from Analyzing Marketing of Billboard Hot 100 Artists How We Conduct Research and Audit Music Marketing at IndieX How To Find Missed Opportunities and Build Up Your Marketing Arsenal Why Sales, Infrastructure, and Fan To Customer Strategy Are The 3 Pillars of Effective Music Marketing Why Most Artists Miss Unlocking an Additional 15% of Sales Revenue What Stupid Simple Checkout Retargeting Techniques Can Do For You   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP207: Where Major Artists Get Stuck In Their Marketing Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Ever wondered how, when, and why to market your music like a record label? Are record label marketing strategies worth the squeeze?   In this episode Creative Juice, we dive deep into the world of direct response marketing in music versus record label marketing, and discuss when Indies can successfully tap into brand marketing strategies! Hear stories from our clients at IndieX, dissect what it means to have direct response calls to action, and identify the infrastructure and situations that call for brand awareness and Madison Ave style marketing approaches.   This episode will equip you with the knowledge and insights to effectively navigate the marketing landscape, understand when to adopt different strategies, and ultimately, market your music like a pro!   DISCOVER:   How and When Indies Can Successfully Tap Into Brand Marketing Strategies What Direct Response Calls to Action Mean for Your Music When to Consider Brand Awareness and Madison Ave Style Marketing Approaches Why Brand Awareness Is a True "Fake It Till You Make It" Game How Mass Media Provides Social Proof and Brand Authority: The Power of Perception What to Look at in Your Business Before Making Expensive Marketing Decisions: Key Indicators for Success   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How A Music Marketing Agency Runs Marketing Tests Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  

Chart-topping success may seem like a far-off dream for many indie artists, but it's more achievable than you might think...   In this episode of Creative Juice, we're joined by special guest Ande Hunter, the guitarist of As December Falls and a Marketing Strategist at IndieX to discuss the band's recent chart topping album launch! Ande shares the inside story of his band's recent record release, which climbed to #1 spots and held top ten positions on numerous charts. Get a close look at the marketing campaigns that drove preorders of the album and how the band leveraged social proof and storytelling to drive results!   This episode isn't just about celebrating success - it's about understanding how to replicate it for yourself. If you're looking to reach new heights in your career, this episode brings a reality check on music business growth across the board!   DISCOVER: What It Takes to Achieve Chart-Topping Success as an Indie Artist How As December Falls Leveraged Preorder Campaigns for Their Record Release The Power of Social Proof and Storytelling in Music Marketing Where Press and PR Play A Role In Release Campaigns How to View Your Music Business Growth from Bottom To Top

When using digital marketing to promote your music, it's easy to lose sight of the bigger picture and get caught up in minute details. Sometimes, what's needed are major, strategic changes...   In this episode of Creative Juice podcast, we share our insights on diagnosing and rectifying problems in your music marketing efforts. From ads and emails to landing pages, online stores, and beyond, we dive into the sweeping changes that can turn around failing campaigns. Learn the key strategic pivots that have transformed the campaigns of our artist clients and how to effectively plan split tests once you have working marketing campaigns.   To prepare you for failing marketing campaigns, this episode drops the knowledge and tools needed to identify weak spots, implement effective solutions, and ultimately, breathe new life into your music marketing strategies!   DISCOVER: What Broken Music Marketing Looks Like: Diagnosing Problems How to Overhaul Your Ads With Better Song Choices Why Sweeping Changes Often Outweigh Small Adjustments What Successful Campaign Turnarounds Look Like At IndieX How to Plan Split Tests Effectively   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How A Music Marketing Agency Runs Marketing Tests Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  

In the music industry, there's one revenue opportunity that many artists and their managers often overlook: merch and e-commerce. Why is this revenue stream a key profit lever that many artists never pull?   In this episode, Jack and Circa unearth the holy grail of music business growth for artists of all sizes. Learn why we put a strong emphasis on e-commerce at our agency IndieX, the pros and cons of print on demand merch, understanding profit margins, and why retail selling opens you up to a new level of relationship with your fans!   If you're an artist or artist manager looking to unlock revenue potential, this episode will open your eyes to how you can start outselling your streaming profit in no time!   DISCOVER: Why Merch Is the Holy Grail of Music Business Growth: A Fresh Perspective The Main Ways The Music Industry Makes Money How Merch Drives Growth Through Substantial Profit Why Your Fans Desperately Want Tangible Products What Pros and Cons Exist with Print On Demand Merch How To Make More Revenue AND Profit   RESOURCES: Learn How To Make Merch That Fans Want Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

In an industry teeming with distractions, hacks, and shortcuts, how can you truly get ahead in your music career? The places to look might surprise you...   In this episode of Creative Juice, Jack and Circa discuss why artists often struggle with consistency and focus, and get caught up in mimicking tactics that simply don't work, after coaching thousands of artists at our agency and in our community. You'll learn why looking to industry superstars can hinder your progress, what it means to have a competitive edge in your business, and discover the character traits that will help you succeed.   Simply put, if you want to get ahead in a distracted music industry, this episode will equip you with practical insights and strategies to stay focused, maintain consistency, and carve out your own path to music career success!   DISCOVER: Why Consistency and Focus Are Challenges for Artists Why Threads or Any New Platform Won't Be Your Savior What It Means to Do More of What Works and Less of What Doesn't How Looking to Industry Superstars Will Hinder Your Progress Where To Find a Competitive Edge in Your Business How to Overcome the Fear of Selling What It Really Means to Treat Your Artistry Like a Business   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP92: Is Selling Music EVIL?! EP274: From Struggling Music Business to 348% Revenue Growth Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Content creation is often touted as a key to success in the music industry. But what if there's more to it than just chasing trends? What if we challenge the conventional narrative and unveil the truth about content creation that the music industry doesn't tell you?   In this episode of Creative Juice, Jack and Circa present the hypothesis that the true purpose of creating content is not merely trend-chasing, but rather teaching you how to create powerful advertising assets for your music! Delve into how to drive fan base growth with organic content, use TikTok for inspiration, and create standout videos through a scientific process. We also discuss why performance videos are STILL king and share insights on how to remain authentic online!   This episode will empower you with fresh perspectives and practical strategies to revolutionize your approach to content creation and supercharge your music career!   DISCOVER: What the Music Industry Doesn't Tell You About Content Creation The 5 Skills Every Artist Needs To Learn Where to Find Inspiration for Your Content On TikTok How to Create Standout Videos Through a Scientific Process Why Performance Videos Are STILL King How to Remain Authentic Online   RESOURCES: Learn The Fan Finder Method Inside IndiePRO i {STRONGLY DISLIKE] content The Dropout - Vitamin D Walk Off The Earth on TikTok EP256: The State of Independent Music in 2023 Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Navigating the world of music marketing can be challenging, but split testing is a powerful process that can help you optimize your advertising and e-commerce strategies.   In this episode of Creative Juice, we dive into the results of three crucial split tests we conducted at IndieX, our music marketing agency. Learn the outcomes of split tests on conversions vs. traffic objectives for direct-to-Spotify ads, online store pop-ups, and the optimal number of ads to run in your ad campaigns, along with how to run these tests in your own music marketing!   Whether you're an emerging artist or an established industry professional, this episode will arm you with valuable insights and practical advice to help you make data-driven decisions in your music marketing efforts!   DISCOVER: What is Split Testing: Definition and Benefits Where Conversions vs. Traffic Objectives Matter: Direct-to-Spotify Ads Insights How to Optimize Online Store Pop Ups For List Growth Why the Optimal Number of Ads Is Crucial: Maximizing Your Ad Campaigns' Efficiency How to Be Scientific in Your Marketing: The Importance of a Data-driven Approach Why Testing Creates Win-Win Outcomes: Driving Success Through Informed Decisions How We Run Tests at IndieX: Insider Tips for Maximum Results   RESOURCES: Grow Your Music Marketing Skills Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

"How do I run ads on Facebook to drive subscribers to my YouTube channel?" or "How do I send people from Instagram to engage with me on TikTok?" are common questions that point to some big misunderstandings about traffic and your fan base...   So in this episode of Creative Juice, Jack and Circa we break down these types of questions and discuss how to effectively set your goals around effective paid advertising and quality conversions! Learn about the different types of traffic that your fans represent, the dangers of cross platform advertising, native advertising, and more!   If you've ever wondered about how to maximize your paid and organic traffic in a way that creates a valuable fan base for your career, you're in good company and this episode covers the topic from start to finish!   DISCOVER: The Distinction Between Traffic and Conversions Why Cross Platform Advertising Is Disruptive How We Define Traffic Stores and Traffic Treadmills When Native Advertising Is Most Valuable What Makes Up A High Value Conversion and Return Path What Earned Media and Owned Media Can Do For Your Music Career   RESOURCES: Grow Your Music Marketing Skills Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Google "how to grow a fan base" and artists will find a dizzying amount of services, products, and content offered to answer the question. What's the best way to cut through the noise and find best practices for today?   In this episode, Jack and Circa take cues from our playbooks at the IndieX agency and the IndieFounder coaching program to discuss current strategies that we use to grow a fan base from the ground up! Learn about how the online landscape has changed since COVID, content creator culture, best practices for video ads, and beyond.   This episode will give you a boots-on-the-ground perspective of marketing campaigns and strategies that we're testing and running for artists of all shapes and sizes!   DISCOVER: Why Calls To Action Are More Useful On Social Media Now How COVID Impacted The Online Landscape For Marketing Why Lackluster Video Just Doesn't Work Online Anymore How The Top Of Funnel Low Hanging Fruit Has Changed How Selling Your Music Allows Your To Test How Good It REALLY Is   RESOURCES: Grow Your Music Marketing Skills Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP260: How To Capitalize On Your Momentum and Sell More Music (IndieX Case Study) Join Us In The Indepreneur Discord Server!  

Creative careers need to be managed with care and consistency like any business. Losing sight of that can result in rescue operations of “Bar Rescue” or “Restaurant Impossible” proportions…   In this episode, Jack and Circa share a case study story from our agency IndieX of taking a client from struggling to growing their revenue by 384%! Learn the three reasons businesses slow down, what to consider when going into the studio, and where to look if your business is struggling!    If you’ve ever worried about the sustainability of your music career, the story in this episode provides a starting point to consider when approaching hard times!   DISCOVER: How We Helped An Artist Grow Their Revenue by 384%  Product Focused Vs Growth Focused Entrepreneurs The 3 Main Reasons Businesses Slow Down When The Branding Debate Can Hurt Your Business How To Run A Sales Promo To Fix Your Monetization Problems   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  

74% of Billboard Hot 100 artists are missing out on opportunities to get more fans on their lists and actively monetize their audience. You don’t have to be like them…   In this episode, Jack and Circa talk about the process artists can use to get more fans on their email list for free - no matter how big your audience is! Learn about creating irresistible free offers for your fans, maximizing your online real estate, and following up with you fans to make email marketing works for you!   If you want to beat the majority of artists in the wild in email marketing and more importantly, build a hyper engaged subscriber list, tune in for this episode!   DISCOVER: What Purpose An Email List Plays in 2023 Why The Majority of Artists Miss Out on List Growth Examples Of “Can’t Resist” Offers That Go Beyond Updates How To Make Newsletters Great Again Where To Install Opt Ins On Your Website And Socials PLUS: Swipe Our Agency Processes for Growing Your List   RESOURCES: Get Our FREE Permission Safety Net Checklist Take The Grow Your List Training Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP Case Study Join Us In The Indepreneur Discord Server!

The times between tours and album launches are prime opportunities for musicians in their online marketing. But most artists miss out on engaging their fans with creative campaigns AND driving revenue…   So in this episode, Jack and Circa walk through the post-tour marketing campaigns that we run for our artist clients at the IndieX agency, as often as we can! You'll learn about how to plan a sales promotion after your tours or live shows to help you sell out your merch and keep the momentum going in your business.   If you’ve ever wondered how to keep cashflow strong in your music career outside of your live performances or release milestones, this episode will give you a roadmap to get started!   DISCOVER: Why E-Commerce Is A Profit Maximizer for Touring How To Structure A Tour Blowout Sales Promotion Which Fans To Target For Your Post-Tour Sales How To Collect Subscribers On The Road The LTV Of A Music Fan   RESOURCES: Take The Selling Tickets Training Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP244: How To NEVER Need A Reason To Sell Music Again Join Us In The Indepreneur Discord Server!  

There's a lot of chatter in the music industry about how membership sites like Patreon can create easy, passive revenue streams for artists with little work involved. However, looking at membership models in other industries tells a different story…   In this episode of Creative Juice, Jack and Circa discuss the topic of recurring revenue through membership sites and how artists can make the most of their efforts in growing on a site like Patreon! Learn about the two tracts of artist membership site growth, the revenue ceilings, and how to add value for fans in your membership over time!   If you’ve been thinking about building a Patreon membership site, hoping that it will be an easy cash grab, you could be right or you could be wrong...Find out why in this episode and build a stronger community!   DISCOVER: How To Measure Growth and Churn in Your Membership Why Artists Should Think Like Software Companies What A High Ticket Tier Will Do For Your Membership Site When To Use Patreon and When To Build Elsewhere How To Price Your Membership Tiers Effectively What To Bake Into Your Community So That Fans Stick   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Influence Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  

Burnout is a serious symptom of trying to build a music career without a roadmap. However like all businesses, there are skills that can help artists run their business like a well oiled machine from early days to building a team…   In this episode of Creative Juice, we‘re joined by Indepreneur’s Director of Operations, IndieX Strategist, and artist Jonah McLean aka DUX to talk music business operations! Learn about the mindset, philosophies, systems, and processes that you can use to manage your music business when solo operator or when you’re thinking about building a team!   If you’ve been feeling stuck, slowed down, or on a rollercoaster between productivity and burnout with your music business, this episode is a must-listen for an easy to implement framework that will help you get more done!   DISCOVER: Where To Focus Your Marketing When You Feel Stuck How To Manage Projects With A Simple System Why Many Artists Try To Build A Team Too Soon What 2 Touchpoints Are Critical For Any Music Business How To Build A Team And Find Help Where It’s Needed   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How To Be More Productive In Your Music Marketing w/ DUX Asana EP242: Finding The Low Hanging Fruit In Your Music Marketing Listen To The Record Process Podcast Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

For any entrepreneur building a business, making the jump from side hustle to full time business owner can feel like a huge risk and a leap of faith and this is especially true when diving into becoming a full time artist...   In this episode of Creative Juice, we pull back the curtain on Ed's recent transition into working full time on his band The 502s! Learn about the steps he took to go full time with the band, setting tangible goals for your business, and building a team that supports your growth from the early startup stage all the way to a full-blown music career!   If you've ever felt that the jump to full time in your music career was just too scary or out of reach, Ed's experience and story will give you a unique perspective on how to drive your business forward!   DISCOVER: Why Ed Found Himself As The 502s Chief Creative Officer Full Time What Role You Can Fulfill In Your Music Business How To Build Your Business Around Professional And Personal Goals Why The Cadence of Creating and Releasing Music Is Critical To Artists in 2023 What Revenue Streams To Analyze In Your Music Business PLUS: An Inside Look At Where Creative Juice Is Heading!   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  

It only takes a quick glance at the social media pages of some of the world's top artists and bands to realize that the music industry is missing out on crucial wins from effective digital advertising...In reality, there's more for artists to learn from businesses outside of the music industry...   In this episode of Creative Juice, Jack and Circa explore what the music industry doesn't know about advertising online and how you can learn powerful strategies that take your career to the next level from other industries! Learn from insights from our agency IndieX which has managed millions of dollars in ad spend for our artist clients, the business insights of effective advertising, and how to view your music business like a high-powered e-commerce outfit.   Wondering what social media ads can do for you beyond attempts at streaming growth? This episode covers how to make the most of your advertising budget and grow your fanbase like never before!   DISCOVER: How Direct Response and Madison Avenue Advertising Differ Why Advertising To Spotify Will Always Cost Money How E-Commerce Companies Use Digital Ads Why The Lifetime Value of A Music Fan Can Be Higher Than Other Types Of Customers How To Use Free, Low Cost, and High Ticket Offers In Your Marketing   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP207: Where Major Artists Get Stuck In Their Marketing Join Us In The Indepreneur Discord Server!  

Amazon is the world's largest online retailer and with 2.45 billion monthly visitors and over 300 million active customers, there's a ton that musicians can learn from the e-commerce giant about marketing...   In this episode of Creative Juice, Jack, Ed, and Circa discuss how Amazon makes it easy for customers to become raving fans of the products and brands they love and how artists can do the same! Learn the sales frameworks that Amazon uses online and apply the strategies and tech in your online store to build amazing buying experiences for your fans.   If you've ever looked around the music industry and wondered why artist merch stores are lackluster, this episode will transform what you know about online sales!   DISCOVER: How Amazon Makes It Easy For Customers To Buy What McDonalds, Pizza Hut, and Grub Hub Can Teach You About Sales How To Build Compelling Upsells and Cross Sells Where To Start If You Don't Have A Ton of Products In Your Store How To Use Preorders To Increase Your Upsell Take Rate What Marketing Tech Tools To Use For Optimizing Your Customer Experience   RESOURCES: Take A Deeper Dive Into Upsells With Circa's Recent Workshop Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  

When it comes to the question of whether or not email marketing is viable for musicians, we could talk for days about automation, tech, and platforms, but the truth is that email marketing is only as powerful as the foundation that you build upon...   In this episode of Creative Juice, Jack and Ed discuss the core principles of successful email marketing and quick tips to make your email marketing more effective! From subject lines and copy to calls to action and content, learn how to leverage the most profitable tool in your music marketing arsenal to the max.   Looking to warm up a dead email list of fans or get more engagement and sales from email marketing? This episode covers the foundations of email strategy that you need to succeed!   DISCOVER: What A Powerful Subject Line Does For Your Open Rates Which Action Words To Keep In Mind When Writing Emails How To Use Urgency, Scarcity, and Curiosity In Your Marketing What To Consider For Writing Stronger Emails How To Maximize Your Email Click Through Rate PLUS: A Look At Eye Catching Subject Lines From Our Personal Inboxes   RESOURCES: Learn Email Marketing For Musicians Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  

The word "content" gets thrown around A LOT in the music industry, especially when it comes to social media. But did you know that most artists are missing the boat on the most impactful content in their marketing arsenal?   In this episode of Creative Juice, Jack and Ed discuss how to let your fans help you create your most powerful content and how to use it in a variety of music marketing strategies! Learn about the benefits of user generated content, leveraging your fans' recommendations, and where to find content without asking for it.   If you've ever had a find comment, text, or email you about the impact your music has on them, this episode is a must listen to help you make the most of those moments!   DISCOVER: Why Artists Are Missing Out With Reviews On Their Stores Where User Generated Content Can Be Used In Your Marketing How To Use Fan Content In Retargeting Ads Why Fan Testimonials Outshine Press Quotes How To Use Your Comments Sections for Epic Copy   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  

Despite what gurus, playlisters, and "promo" companies broadcast to the internet, there is no one size fits all strategy for growing a fan base! Proper music marketing strategies depend heavily on the artist in the driver's seat...   In this episode of Creative Juice, Jack and Ed talk through a variety of "what if" strategy scenarios that come up in discussions with IndieX artists to help you discover the starting point for your music marketing! Learn about how to drive new listeners to streaming platforms, reactivate a cold social media following, and convert fans into customers.   If you find yourself wondering what strategies might apply to your unique situation, this episode will set you up at the right starting point!   DISCOVER: When To Focus on Warm and Cold Advertising How To Activate Your Social Media Following The Challenges With Converting Streams To Fans Why Cobranded Content Can Bring You New Fans How To Turn Fans Into Subscribers and Customers   RESOURCES: Learn The $1/Day Traffic Strategy and The Buddy System Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  

Now more than ever, artists have more tasks to focus on and more hats to wear! Between making music, rehearsing and touring, managing social media and promotions, it's no surprise that you might struggle to get everything done RIGHT...   In this episode of Creative Juice, Jack and Ed dive deep into the tools, strategies, and processes that we use at our music marketing agency with our clients and their teams to help them 10x their productivity. Learn about creating content in a way that doesn't feel like a drag, implementing a productivity tech stack into your business, and allocating time so that you can focus on being a creative.   A creative business doesn't need to suffer by operating differently than any other efficient business! If you're looking to streamline your work as an artist, this episode will kickstart your hyperproductive music career!   DISCOVER: What Content Batching Will Do For Your Social Media Presence How Slack and Asana Will Help Streamline Your Processes How The 502s Create Social Media Content While on Tour What Most People Miss When It Comes to Using Google Calendar How To Use AI Tools To Understand Your Brand and Write Copy Why Blocking Out Time Will Lead To Better Creative Outcomes   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP260: How To Capitalize On Your Momentum and Sell More Music (IndieX Case Study) EP254: How To Grow on Spotify in 2023 EP207: Where Major Artists Get Stuck In Their Marketing Listen To The New Season of "The Record Process" Join Us In The Indepreneur Discord Server!  

Social media advertising is constantly evolving and there's a ton of outdated or plain bad advice circulating online from influencers and gurus. It's tough to know what advice to follow or ignore to advertise your music effectively...   So in this episode of Creative Juice, Jack and Ed run down a slew of social media advertising tips sourced directly from the brains of our IndieX music marketing agency team! From campaign setup and budgeting, to targeting, creatives, and beyond, gain insight from marketers who are running ads for a full roster of artists all day, everyday!   If you're sick of the confusion and bad information when searching for best practices for your ads on Facebook, Instagram, and TikTok, this episode is packed with tips that come from actual experience running ads right now!   DISCOVER: How To Approach The Changes To Targeted Ads Why Artists Have A Unique Advantage For Social Media Ads Today When TikTok Ads Are Most Effective How To Setup Your Campaign Objectives and Optimization Events What To Consider When Setting Your Ad Budget How To Setup Your Advertising For Your Unique Fan Base   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP260: How To Capitalize On Your Momentum and Sell More Music (IndieX Case Study) EP254: How To Grow on Spotify in 2023 EP207: Where Major Artists Get Stuck In Their Marketing Listen To The New Season of "The Record Process" Join Us In The Indepreneur Discord Server!  

There's always talk in music circles saying that artists can seek out investors for financing their music business, but little talk about how to actually do it. The discussion stops at the possibility of finance outside of record deals and glazes over the practical steps...   So in this episode of Creative Juice, we're joined by special guest Wendy Day to talk about what artists need to know about investors and music industry finance today! Learn directly from Wendy's experiences in finding investors, working on deals, and building music careers spanning an amazing career working with artists from household names to successful indies!   If you've ever considered seeking outside capital for your music business, this episode will give you a sense of where to start looking, what assets you'll need in place, and what investors are looking for in the new music business!   DISCOVER: Why Record Label Deals Don't Make Sense For Most Artists What Is The Best Place To Start Looking For An Investor What Assets To Have In Place When Looking For A Deal Why Partnership Deals Are Like A Marriage Where 3 Different Artists Found Their First Investors What Investors Look For When It Comes To ROI   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Find Wendy Online At WendyDay.com Follow Wendy on IG at @rapcoalition YOUTUBE: How The "Music Business" Actually Works Join Us In The Indepreneur Discord Server!  

When artists have upward movement in their career, whether it's a hit song, a sync placement, a viral video, or a big tour, they often look ahead and aim to capitalize on their success. But what steps do you take to actually channel momentum and strike while the iron is hot in your career?   In this episode of Creative Juice, we welcome back IndieX Account Strategist and Marketer Ande Hunter for a case study story about capitalizing on the Billboard chart success of a new client at our agency! Take a few lessons from our playbook about how we ramped up this artist's e-commerce revenue with email marketing and ads, created over 1000 new customers, and sold out their merch!   The next time you have momentum in your own music career, this episode will give you tools and ammunition to help you capitalize on it and grow your fan base and revenue right away!   DISCOVER: How We Helped An Artist 5.6x Their Online Sales Why You Need To Nurture Your Fans In A Sales Cycle How We Test The Temperature of An Audience For Selling Why Music Videos Work As Ads For Cold Audience Sales Campaigns What Persuasive Elements You Need In Your Sales Ad Copy   RESOURCES: Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server!

The advertising landscape online is constantly changing. Artists that want to make the most of using paid traffic for their music need to stay on top of what's working now!   In this episode of Creative Juice, Jack and Ed unpack the advertising trends and strategies that we're testing and employing with our artist clients at IndieX, so that you can apply them to your music career! Learn how to leverage your content for maximum advertising impact, where TikTok Ads work best for artists, and how to analyze your efforts to achieve the best results.   With advertising trends changing day to day, the concepts in this episode will give you a foundation to build upon when advertising your music all throughout 2023!   DISCOVER: How Short Form Vertical Video Has Changed Advertising What To Watch For In Your Own Organic Content for Paid Ads Success How To Use TikTok Ads To Stop Chasing Virality Why Facebook Ads Are NOT Dead How To Read To Differences Between Poor Timing and Poor Results In Your Ad Campaigns   RESOURCES: Learn TikTok Ads In The Fan Finder Method Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

When bringing new music into the world, the most impactful releases seem to weave a seamless narrative even from the first moments of creativity in songwriting. But more often than not, marketing is left as an afterthought instead of a part of the creative process itself. How can artists overcome this hurdle AND stay inspired and focused?   In this episode of Creative Juice, we welcome back Casey Cavaliere from The Wonder Years and The Record Process podcast to discuss taking your music from the studio to the global stage effectively! From clients and colleagues that Casey has worked with in the studio, to his band, our clients IndieX, and everything in between, hear stories that will inspire you to capture your authentic story from pre-production all the way through to launching your next project with content and offers that will get your fans excited and involved!   If you've ever felt a disconnect between your creative side in the studio and planning out your marketing, the insights and stories from this episode will get you thinking about your favorite artists' music, your online presence, and your own releases in a totally new light!   DISCOVER: Why Documenting Your Process Makes Marketing More Fun How The Wonder Years Turned Their Recording Process Into A Documentary What You Can Learn From "Scrollstopping" Media How To Let Go of Perfection In Your Content Strategy What You Can Learn From Food YouTube Channels How To Create Engaging Videos In The Studio (Even If You Hate Content Creation) PLUS: A Glimpse Into The Upcoming Season of "The Record Process"   RESOURCES: Tune Into Casey's Podcast "The Record Process" For Season 4 Now! Follow The Record Process on Instagram! Watch The Wonder Years "Coughing Up Embers" Documentary! Learn The Fan Finder Method Video Ad Strategy Inside IndiePRO Salt Hank On YouTube Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

Conventional online marketing wisdom tells us to "test everything" but it's not as common to hear what artists should actually be testing, how to do it, and why!   So in this episode of Creative Juice, Jack and Ed open up the hood to teach you the dedicated testing processes that we use at our music marketing agency, IndieX! Get a crash course in Testing 101 so that you know how to confidently plan a test in your own marketing and use the results to make the marketing for your music stronger.   If you've ever felt your eyes glaze over when you hear talk about marketing tests without real action steps, this episode will give you the exact framework that we use to solve problems, run tests, and get better results every week!   DISCOVER: What Questions To Ask Before Planning a Marketing Test How We Run Weekly and Monthly Tests at IndieX Why Testing Should Last More Than 1 Week How To Share Data With Your Collaborators What To Do Once You Have Results To Analyze   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

Independent music has never been stronger! In 2023, independent artists have more power, leverage, and resources at their fingertips than they realize...   In this episode of Creative Juice, Jack and Ed welcome Kyle "Circa" Lemaire back to the podcast for a chat about the state of independent music in 2023 and the opportunities that indies around the globe can take advantage of! Gain insight into indie market share growth, the process of creating social media content that works in 2023, and how Indepreneur and Creative Juice is changing in the new year!   There has never been a better time to take control of your own music career! This episode lays out aspirations and action items that you can use to make 2023 your best year ever!   DISCOVER: Why Musicians Are Becoming Multidimensional Public Figures Online How To Learn From Your Time Spent on Social Media (Even If You Hate Social Media) How To Create Content That Inspires You PLUS: What's Happening Inside IndiePRO and on Creative Juice in 2023 and How To Get Involved!   RESOURCES: Learn Top Music Marketing Strategies with Training and Monthly Workshops Inside IndiePRO EP181: The Shifting Role of Artists in Society and Culture RJ Thompson DIY Musician Podcast: Releasing Music in 2023 Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

Scrolling Instagram for more than a few moments will undoubtedly land you in a deluge of posts, Stories, and Reels of artists promoting their music. How do you stand out and actually grow?   In this episode of Creative Juice, Jack and Ed are joined once more by IndieFounder Coach Jesse Gillenwalters to discuss the melting pot of social media and its relationship to streaming growth. Learn the cultural impact of great content on social media and why the right kind of engagement opens the floodgates for artists to grow on multiple platforms, from Instagram, YouTube, Spotify, and beyond.   If you've ever found yourself wondering why your social content or ads miss the mark in actually getting fans that listen to your music, this episode was born to help you break that barrier and start growing your listeners and fans!   DISCOVER: Why Great Content Acts As Cultural Moments For Fans What 4 Steps Will Help You Create Amazing Videos Why Your Clicks Don't Equal Streams What Social Signals Actually Drive Fan Action Why Your Music Videos Need A Hook, Just Like Your Songs   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Work With Jesse And The IndieFounder Team! Apply For An Open Slot Today! Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

Looking to grow your Spotify listeners, streams, and followers? Paid advertising can get you on your way to success...but with so much information about social media advertising, finding the best starting point can be a challenge...   In this episode of Creative Juice, Jack and Ed are joined by IndieX Account Strategist and IndieFounder Coach Jesse Gillenwalters to about growing on Spotify and Instagram using paid traffic! Hear from Jesse about the successes we're seeing with IndieFounder students' streaming growth, learn   If you want to cut through the noise around growing on Spotify and hear from someone who is actually doing it with artists every single day, this episode will get you marketing your streaming catalog to the right fans, right away!   DISCOVER: What Artists Need To Know About Spotify Growth How To Avoid Chasing The Wrong Metrics and Goals What Makes A Winning Campaign in Instagram Reels Ads How To Grow Your Audience In A Holistic Way Why Your Best Organic Content Will Be Your Best Leverage   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Work With Jesse And The IndieFounder Team! Apply For An Open Slot Today! Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

A common bond that many artists share is the struggle to get fans to engage with them beyond listenership. Many musicians build audiences but many more fail at creating experiences to retain those fans...   In this episode of Creative Juice, Jack and Ed unbox a few simple, but effective tricks to encourage your fans to engage, support, and fall in love with you and your music. Learn how to take your fans, subscribers, and customers from disengaged listeners to active advocates and surprise them with calls to action that they'll love and search for more!   If you've ever struggled to get your fans to take the elusive "next step" with you, this episode will give you a few simple strategies that you can use today to make those fans stick!   DISCOVER: Where Our Favorite Artists Miss The Mark In Their Stores Why You Need To Focus On More Than Just Sales How To Maximize Touchpoints and Interactions With Your Fans Why EVERY Action You Take Matters For Your Growth How To Build The Perfect Super Signature   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! EP191: How To Be A Musician and a Human on Social Media EP213: Publicity, Fan Base Growth, and The Music Marketing Landscape Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

Shared stories are what drive real connection between people. Behind every business with a great brand is great storytelling and for artists that are on the fence about sharing their stories, it's time to face the facts: You can't build a brand for your music without storytelling!   In this episode of Creative Juice, Jack and Ed discuss the art of storytelling and how successful artists leverage storytelling beyond their songs to make an impact on their fans. Learn what big and small businesses outside of music can teach you about branding, the two objections artists have when it comes to sharing on social media, and how to stand out from the noisy online world.   If you want to build a memorable brand around your music, this episode will help you leverage the power of storytelling with simple steps and actions you can take today!   DISCOVER: What Elements Go Into A Strong Brand How To Understand The Story You Want To Tell Online What You Can Learn From Star Wars, Disney, ILM, and Other Famous Brands How To Share Without Oversharing (Every Artist's Worst Nightmare) Why You Need To Set The Branding Table For Your Fans   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! EP191: How To Be A Musician and a Human on Social Media EP213: Publicity, Fan Base Growth, and The Music Marketing Landscape Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!