How traditional radio is evolving.Mary Garner McGehee and Sage Tanguay from the University of Virginia's WTJU and Virginia Audio Collective visit the Continuing Studies podcast to explore the evolving role of radio and podcasting in higher education. In part one of this two part episode, they share how WTJU, with its storied past in the punk rock scene, has transformed into a dynamic podcasting hub, emphasizing the student-run station WXTJ, where DJs have the freedom to explore diverse music genres. Further, Mary Garner and Sage discuss the surprising ways students today define radio, often merging it with podcasts and digital media, and how this reflects broader shifts in media consumption. Episode Links:WTJUVirginia Audio CollectiveMary Garner McGehee | LinkedInSage Tanguay | LinkedIn Connect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: University Podcasters NetworkConnect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00) - Introduction (03:52) - The Evolution of WTJU (06:49) - Student Interest in Radio (08:07) - Small-Town Radio (00:31) - The Future of University Radio (15:29) - YouTube’s Role in Podcasting (19:43) - Audio vs. Video in Podcasting (24:57) - Celebrity Podcasts and Industry Impact (28:26) - Educational Mission and Media Training (29:12) - Conclusion

Step into the world of podcast analytics and discover tools from Apple Podcasts, Spotify, and YouTube. If you're a podcaster, understanding the differences between downloads, listens, and views is crucial. Focus on metrics like average consumption percentage and total listen time to get a clearer picture of your podcast's success.Find out how analytics can help you compare episode performance, revealing which topics and formats resonate most with your audience. Dive into insights about your listener base by examining demographics such as location, age, and gender. Plus, explore the latest engagement features, like comments and reactions on Spotify, to enhance your connection with listeners.Episode Links:Apple PodcastsSpotify for PodcastersYouTubeNeil’s Email: [email protected] with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00) - Introduction (00:41) - Analytics Overview (02:09) - Understanding Downloads (05:54) - Importance of Consumption Metrics (08:36) - Comparing Episode Performance (12:24) - Listener Engagement (16:30) - Audience Demographics Insights (19:07) - Where to Start in Analytics (21:33) - Spotify Comments (23:37) - Leveraging Engagement Feature (25:40) - Conclusion

How The Poison Lab podcast brings together experts in the medical community.Dr. Ryan Feldman, clinical toxicologist and host of The Poison Lab podcast, delves into the power of podcasting to connect niche experts across fields and share critical insights into rare toxicology cases. Dr. Feldman discusses how his podcast bridges the gap between specialists in toxicology and a wider audience, offering a platform for experts to share their unique experiences in managing complex and often high-stakes medical situations. By bringing together voices from across the toxicology and medical communities, Dr. Feldman’s podcast fosters collaboration and creates a valuable resource for both professionals and enthusiasts eager to learn more about the hidden challenges of poison management and emergency response.Episode Links:The Poison Lab Ryan FeldmanDon't Put It In Your Mouth | YouTube Connect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00) - Introduction (03:39) - Origins of The Poison Lab Podcast (05:46) - University Connections and Teaching (06:59) - Using the Podcast for Educational Purposes (08:37) - Target Audience and Broader Appeal (10:58) - Listener Engagement and Questions (11:53) - Memorable Cases and Stories (15:01) - High Acuity, Low Occurrence Events (17:40) - Building Connections with Experts (20:20) - Rare and Tricky Diagnoses (22:58) - Production and Content Development (24:33) - Balancing Medical Routines and Creative Exploration (26:42) - Future Topics and Upcoming Episodes (29:38) - Conclusion

Can you tell a story through sound?Sam Harnett and Chris Hoff, creators of Ways of Knowing, discuss their journey of blending sound and academia in this captivating episode. Frustrated with the repetitive nature of public radio, they shifted focus to sound as a central storytelling tool, using it to evoke emotions and memories in ways traditional narratives can't. Their project, Ways of Knowing, challenges how academic knowledge can be conveyed through immersive audio, collaborating with universities to produce sonically rich, intellectually rigorous content. This conversation dives deep into their creative process, technical challenges, and the future of audio storytelling in education.Episode Links:The World According to SoundWays of Knowing Sam Harnett: LinkedIn Chris Hoff: LinkedIn Connect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionNeil and Jennifer introduce guests Sam Harnett and Chris Hoff from the Ways of Knowing podcast.(00:03:04) The World According to Sound How The World According to Sound started as a reaction to traditional public radio formats.(00:06:07) Sound and Memory The immersive soundscapes used to evoke both learning and emotional responses.(00:09:58) Humanities and Sound in PodcastingThe challenges and opportunities of bringing humanities research to life through sound.(00:12:16) Producing High-Quality SoundscapesThe technical side of the podcast, from recording sound to mixing it for immersive experiences.(00:13:39) Importance of Sound Design The significance of strong sound design and thoughtful podcast structure.(00:16:20) University Collaborations How each season of Ways of Knowing is shaped by different academic institutions.(00:20:46) Future Topics and AmbitionsPotential future topics including the economics of higher education.(00:25:27) Creating Evergreen Content The importance of creating evergreen content that remains relevant.(00:29:41) Audio vs. Video The trend towards video in podcasting and why Sam and Chris focus solely on audio.(00:34:20) Conclusion (00:00) - Introduction (03:04) - The World According to Sound (06:07) - Sound and Memory (09:58) - Humanities and Sound in Podcasting (12:16) - Producing High-Quality Soundscapes (13:39) - Importance of Sound Design (16:20) - University Collaborations (20:46) - Future Topics and Ambitions (25:27) - Creating Evergreen Content (29:41) - Audio vs. Video (34:20) - Conclusion

Website insights and essentials from Brenden Mulligan of Podpage.Brenden Mulligan, founder of Podpage, shares his journey from the music industry to podcasting, highlighting the importance of owning your platform through a dedicated podcast website. He discusses common mistakes podcasters make with their online presence, the value of SEO for improving discoverability, and the benefits of offering multiple platforms for listeners. The conversation also covers how higher education podcasters can leverage websites to boost engagement and create lasting connections with their audience while exploring the future potential of Podcasting 2.0.Episode Links:Brenden Mulligan: LinkedInPodpage Connect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionNeil and Jen introduce guest Brenden Mulligan, founder of Podpage.(00:02:10) Journey into PodcastingBrenden’s journey into podcasting and why podcasters need to own their content through websites.(00:05:52) Challenges Large Websites for PodcastsThe difficulties higher education institutions face when adding podcasts to their large websites.(00:08:58) Customization in PodpageHow podcasters can align their website with existing brand identities.(00:10:19) Common Website MistakesThe most frequent mistakes podcasters make when creating their websites.(00:13:23) Offering Multiple PlatformsThe importance of providing links to multiple podcast platforms.(00:14:47) Using Categories EffectivelyHow categorizing podcast episodes can enhance user experience.(00:17:47) Improving Podcast DiscoveryMaking content discovery easier and driving podcast visibility.(00:23:49) The Potential of Podcasting 2.0The value-for-value model and the challenges of micropayments in podcasting.(00:32:32) SEO and Website OwnershipWhy owning a dedicated website can improve search engine rankings.(00:35:19) Conclusion (00:00) - Introduction (02:10) - Journey into Podcasting (05:52) - Challenges Large Websites for Podcasts (08:58) - Customization in Podpage (10:19) - Common Website Mistakes (13:23) - Offering Multiple Platforms (14:47) - Using Categories Effectively (17:47) - Improving Podcast Discovery (23:49) - The Potential of Podcasting 2.0 (32:32) - SEO and Website Ownership (35:19) - Conclusion

Intersection of video games and literary studies.Jason Boyd and Patrick Dolan from the Playable Stories: Unarchived podcast discuss their innovative approach to integrating video games into literary studies at Toronto Metropolitan University. They explore the Playable Stories Archive, a resource designed to help educators incorporate narrative-rich games into their courses, and explain the distinction between games that are archived for direct teaching use and those featured on the Unarchived podcast for broader discussion. The episode covers the dynamics of their podcast team, insights into the production process using Discord, and the importance of making gaming accessible and relevant in academic contexts. Their conversation offers valuable perspectives on the evolving role of video games in education and the collaborative efforts behind their podcast.Episode Links:Jason Boyd: LinkedIn Patrick Dolan: LinkedIn Unarchived Podcast – Stories in Play Playable Stories Archive Connect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionNeil and Jen introduce guests Patrick Dolan and Jason Boyd from the Playable Stories: Unarchived podcast.(00:02:55) Backgrounds and BeginningsPatrick and Jason share their roles and academic background in video game studies.(00:03:46) Early Gaming ExperiencesEarly experiences with video games and how those experiences influenced their academic paths.(00:06:46) The Playable Stories Archive InitiativeOverview of the Playable Stories Archive and its purpose in integrating video games into literary studies.(00:10:22) The Playable Stories: Unarchived PodcastHow the podcast discusses games that might not fit into traditional teaching models.(00:13:41) Distinction Between Archived and Unarchived GamesThe difference between games featured in the Playable Stories Archive and Unarchived podcasts.(00:15:08) Audience and Goals of the PodcastThe primary audience as educators and scholars interested in game studies.(00:17:13) Narrative Approach in the PodcastThe significance of using a narrative approach to discuss the games featured on the podcast.(00:19:30) Team Dynamics and Production ProcessThe roles within the podcast team and the collaborative nature of producing the episodes.(00:23:24) Lessons Learned and Best PracticesThe importance of a sustainable schedule and collaborative flexibility.(00:25:21) Recording and Technical SetupThe unique use of Discord for recording podcast episodes and managing audio tracks.(00:29:23) The Importance of Accessible GamingThe value of including non-violent, accessible games in academic courses to reach a wider audience of students.(00:30:43) Conclusion (00:00) - Introduction (02:55) - Backgrounds and Beginnings (03:46) - Early Gaming Experiences (06:46) - The Playable Stories Archive Initiative (10:22) - The Playable Stories: Unarchived Podcast (13:41) - Distinction Between Archived and Unarchived Games (15:08) - Audience and Goals of the Podcast (17:13) - Narrative Approach in the Podcast (19:30) - Team Dynamics and Production Process (23:24) - Lessons Learned and Best Practices (25:21) - Recording and Technical Setup (29:23) - The Importance of Accessible Gaming (30:43) - Conclusion

Creating Stanford GSB’s Flagship Podcast If/Then."Why does it have to be a podcast?" Jenny Luna from Stanford Graduate School of Business returns to Continuing Studies to discuss the deliberate choices behind launching their flagship show, If/Then and why podcasting, among other communication channels, was the ideal platform to amplify the impactful research of Stanford GSB faculty. Jenny shares the strategic decisions that shaped the show—from selecting the right host with deep institutional knowledge to creating content that resonates with their audience. Her insights reveal the critical role of podcasting in advancing academic storytelling and outreach in the world of higher education.Episode Links:Jenny Luna: LinkedIn Stanford Profile: Jennifer Luna Jenny’s Podcast: If/Then: Business, Leadership, Society Connect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionNeil and Jen introduce return guest Jenny Luna, producer of Stanford GSB's new flagship podcast If/Then.(00:03:41) If/Then PodcastThe concept and focus behind the If/Then podcast.(00:05:06) Topic SelectionHow topics and faculty are chosen based on relevance and impact.(00:06:03) Choosing the HostSelecting an internal host familiar with the GSB culture and strong faculty rapport.(00:07:54) Why Podcasting?Why the GSB decided to focus on podcasting as a major communications channel.(00:09:38) Success FactorsKeys to the success of Stanford GSB’s podcasts, including strong branding.(00:12:30) Working with AgenciesCollaborating with agencies for production and marketing.(00:15:53) Launch StrategyThe approach to launching If/Then, including pilot episodes and stakeholder approval.(00:18:36) Season Two Planning Preparation for season two, including audience surveys and advance planning. (00:20:36) Lessons From Season OneImportance of developing a listener persona and a new strategy of in-person chats with guests.(00:25:33) Leveraging YouTubeThe role of YouTube in expanding the podcast’s reach.(00:28:00) Growth TacticsEffective growth strategies and plans for the next season.(00:31:04) Conclusion (00:00) - Introduction (03:41) - If/Then Podcast (05:06) - Topic Selection (06:03) - Choosing the Host (07:54) - Why Podcasting? (09:38) - Success Factors (12:30) - Working with Agencies (15:53) - Launch Strategy (18:36) - Season Two Planning (20:36) - Lessons From Season One (25:33) - Leveraging YouTube (28:00) - Growth Tactics (31:04) - Conclusion

Happy Anniversary! Continuing Studies reflects on year one of the podcast.Neil and Jen celebrate one year of podcasting by sharing some of the lessons they've learned and the challenges they've overcome. They reflect on their conversations with higher education podcasters, sharing tips on consistency, flexibility, interview techniques, titling strategies, and the exciting possibilities of Podcasting 2.0. Neil and Jen explore the importance of collaboration within and across institutions, the rise of alumni podcasts, and how podcasting can thrive in visually-driven disciplines. Join them as they look back on their journey and preview what's ahead for the next year of inspiring conversations in higher education podcasting.Episode Links:Hosts That Support Podcasting 2.0 Features: Podcast 2.0 Hosts Apps That Support Podcasting 2.0 Features: Podcasting 2.0 Apps Rickroll: YouTubeConnect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionJen and Neil introduce the episode, celebrating the podcast’s first anniversary and reflecting on their journey.(00:01:53) Consistency in PodcastingThe significance of consistency in maintaining a successful podcast.(00:03:11) Importance of Flexibility and PreparationHow flexibility and preparation lead to successful podcast interviews.(00:06:59) Collaborative Podcasting Across InstitutionsThe benefits of collaborating across institutions to improve podcast content and reach.(00:09:24) Titling Strategies for Podcast EpisodesCrafting titles and descriptions that catch attention and maximize discoverability.(00:11:40) Podcasting 2.0 and New FeaturesA look into Podcasting 2.0 and how it’s shaping the future of the medium.(00:13:10) Podcasting 2.0: Podroll TagThe Podroll tag and how it enhances podcast community building and discoverability.(00:17:58) Podcast Networks and Internal CollaborationDiscovering how internal collaboration within institutions can elevate podcast content.(00:20:40) Alumni PodcastsEngagement with alumni podcasts and their role in strengthening alumni relations.(00:23:18) Podcasting in Visual-Centric DisciplinesHow podcasts can engage audiences in visually-driven fields like art history and gaming.(00:25:44) Looking Forward: Global Podcasting & Upcoming EpisodesExciting international podcast collaborations are on the horizon for Continuing Studies.(00:26:48) Conclusion (00:00) - Introduction (01:53) - Consistency in Podcasting (03:11) - Importance of Flexibility and Preparation (06:59) - Collaborative Podcasting Across Institutions (09:24) - Titling Strategies for Podcast Episodes (11:40) - Podcasting 2.0 and New Features (13:10) - Podcasting 2.0: Podroll Tag (17:58) - Podcast Networks and Internal Collaboration (20:40) - Alumni Podcasts (23:18) - Podcasting in Visual-Centric Disciplines (25:44) - Looking Forward: Global Podcasting & Upcoming Episodes (26:48) - Conclusion

The intersection of gaming technologies with educational and social initiatives.Neil and Jen welcome Dr. Emma Vossen from the University of Waterloo's Games Institute on this episode of the Continuing Studies podcast. Dr. Vossen shares insights into her role as the Knowledge Mobilization and Research Impact Officer, detailing the interdisciplinary work of the Games Institute and its innovative approach to gaming research. They discuss the power of podcasting as a tool for knowledge mobilization, diversity, equity, and inclusion in gaming, and the intersection of gaming technologies with educational and social initiatives. Additionally, the episode explores the evolution of storytelling through audio and the importance of making complex academic research accessible to a broader audience.Episode Links:Emma Vossen: WebsiteEmma Vossen: LinkedIn  Games Institute Profile: Emma Vossen  The Games Institute PodcastFirst Person Scholar PodcastPodcasting 2.0 Apps That Support Podcasting 2.0 Features: Podcasting 2.0 AppsConnect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionNeil and Jen introduce guest Dr. Emma Vossen, producer of the Game Institute podcast.(00:02:15) Knowledge Mobilization RoleDr. Emma Vossen introduces herself and her role at the Games Institute, University of Waterloo.(00:03:00) The Games InstituteThe foundation, purpose, and interdisciplinary nature of the Games Institute.(00:04:50) The Games Institute PodcastHistory of the Games Institute podcast, and its role in knowledge mobilization and research communication.(00:07:02) Audience and Impact The target audience for the GI podcast and its relevance to both academics and the public.(00:07:49) Diversity, Equity, and Inclusion in GamingThe representation of diversity in games and the research conducted at the Games Institute on this topic.(00:10:19) The Digital Oral Histories of Reconciliation ProjectDOHR, a VR project aimed at educating students using digital oral histories.(00:13:25) Podcastings Unique Role in AcademiaTranslating academic research into accessible formats for broader audiences through podcasts.(00:20:40) Podcasting 2.0: Person TagAn overview of the Person Tag, allowing podcasts to recognize contributors and enhance discoverability.(00:26:15) First Experiences with Games First gaming experiences, highlighting the personal connection to gaming culture.(00:27:36) First Person Scholar PodcastThe First Person Scholar podcast, focusing on panel discussions and specific gaming topics.(00:30:51) Knowledge Mobilization and Research Communication How podcasting serves as an effective medium for knowledge mobilization in academia.(00:35:52) Conclusion (00:00) - Introduction (02:15) - Knowledge Mobilization Role (03:00) - The Games Institute (04:50) - The Games Institute Podcast (07:02) - Audience and Impact (07:49) - Diversity, Equity, and Inclusion in Gaming (10:19) - The Digital Oral Histories of Reconciliation Project (13:25) - Podcastings Unique Role in Academia (20:40) - Podcasting 2.0: Person Tag (26:15) - First Experiences with Games (27:36) - First Person Scholar Podcast (30:51) - Knowledge Mobilization and Research Communication (35:52) - Conclusion

Sam Sethi shares Podcasting 2.0 advancements and their impact on higher education.In this episode of Continuing Studies, hosts Neil and Jen join Sam Sethi, CEO of TrueFans and co-host of Pod News Weekly, to discuss the growing world of Podcasting 2.0. Sam outlines innovative features aimed at solving key podcasting challenges such as discovery, interactivity, and monetization. He also shares the impetus behind his TrueFans app, the importance of passion over monetization in podcasting, and teases a groundbreaking new feature. The conversation also explores the integration of various digital content forms into podcasting apps and introduces advanced analytics and monetization strategies. This episode is packed with insights for higher education podcasters looking to leverage the latest advancements in Podcasting 2.0.Episode Links:Sam Sethi: LinkedIn Podcasting 2.0 Podcast Standards Project Podnews Podnews Weekly Review The Podcast Academy OP3 Setup Instructions: WebsiteContinuing Studies OP3 Analytics Ep.25 Podcasting 2.0 Explained: A Guide for Higher Ed Podcasters with James Cridland Website Apps that support Podcasting 2.0 features: TrueFans Podcast Guru Podcast Addict AntennaPod Pocket Casts Podverse Fountain Podcasts Podcast Republic Podfriend Connect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionNeil and Jen introduce guest Sam Sethi, CEO of TrueFans and co-host of Pod News Weekly.(00:03:10) Podcasting 2.0 OverviewKey issues Podcasting 2.0 aims to solve and an explanation of 2.0 features.(00:05:59) TrueFans App DevelopmentThe motivation and process behind building the TrueFans app.(00:09:02) Challenges with Podcasting 2.0 AdoptionThe difficulty of getting hosts to implement new tags and the value of Podcasting 2.0 features.(00:11:26) Community and EvangelismThe importance of early adopters and the role of the podcasting community in promoting Podcasting 2.0.(00:14:42) Integrated Features in TrueFansNew features in TrueFans and their potential to enhance the user experience.(00:16:54) Podcasting 2.0: OP3 Prefix Analytics ServiceAn overview of the OP3 Prefix Analytics Service and its benefits for higher education podcasters.(00:20:54) Higher Education OpportunitiesThe relevance of Podcasting 2.0 features to higher education podcasters and how they can get involved.(00:23:31) Cross App Comments FeatureExplanation of the cross app comments feature and its potential to unify the podcasting community across different apps.(00:26:32) Improving Advertising MetricsThe limitations of current podcasting metrics like downloads and the new metrics being developed.(00:30:19) Innovative Monetization StrategiesThe concept of micropayments and wallet switching, allowing for more flexible and precise monetization strategies.(00:35:32) Location TagThe location tag and its applications for higher education podcasters, including subject and recording locations.(00:38:21) Get In TouchSam shares his contact information and encourages listeners to get involved with Podcasting 2.0.(00:39:57) Conclusion

The advantages of podcasting over traditional, in-person events.Neil and Jen join Joy Poliquin from the University of Victoria's Cooperative Education Program and Career Services Office. Joy discusses the "Work It" podcast, which explores alumni career paths and provides career development advice.The conversation covers the podcast's evolution, its dual focus on alumni stories and practical career tips, and the advantages of podcasting over traditional events in terms of engagement and accessibility. Joy highlights the involvement of recent graduates as hosts, the impact of remote work opportunities, and how the podcast content is used across various platforms.Tune in for insights on using podcasts to enhance student and alumni engagement and communication strategies in higher education.Episode Links:Joy Poliquin: LinkedIn Joy’s Podcast: Work It | UVicPodcasting2.0.org | ChaptersEnabling Podcast Chapters | SpotifyTransistor.fm Apps That Support Podcasting 2.0 Functionality:Podcast Addict AntennaPodPocket CastsPodverseFountain PodcastsTrueFansPodcast Republic Connect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionNeil and Jen introduce guest Joy Poliquin, producer of UVic podcast Work It.(00:02:03) Role at UVic and the Work It podcastJoy shares her role at UVic and discusses the Work It podcast's aim to explore alumni careers.(00:03:25) Career EvolutionHow career paths have changed at UVic and the flexibility in today’s job market.(00:05:20) Impact of Remote WorkThe role remote work has played in opening up opportunities for graduates to stay in Victoria.(00:06:20) Target AudienceAn outline of the three main audiences for the Work It podcast.(00:07:57) Supporting Career DevelopmentHow the podcast supports career development with alumni and career educator team interviews.(00:09:55) Content StrategyStrategy behind combining alumni interviews and practical career advice.(00:12:31) Events Transition to PodcastShift from in-person events to podcast format to provide more accessible and evergreen content.(00:15:33) Hosts of Work It PodcastIntroduction to the podcast hosts, their background, and how they got the job.(00:17:30) Leveraging Alumni ExpertiseHow they utilized a former co-op student, to help set up and promote the Work It podcast.(00:20:09) Podcast in Communication StrategyIntegration of the podcast into UVic’s broader communication strategy.(00:23:09) Season Two ThemesThemes and new areas of focus for the second season, including career development and alumni journeys.(00:25:36) Co-op ExperiencesThe role of alumni sharing their co-op experiences and how it influenced their career paths.(00:28:03) Non-linear Career PathsThe non-linear nature of career paths and the diverse opportunities available.(00:29:42) Podcasting 2.0: ChaptersThe concept of chapters in podcasts, explaining their benefits for navigation, accessibility, and searchability.(00:35:08) Conclusion (00:00) - Introduction (02:03) - Role at UVic and the Work It podcast (03:25) - Career Evolution (05:20) - Impact of Remote Work (06:20) - Target Audience (07:57) - Supporting Career Development (09:55) - Content Strategy (12:31) - Events Transition to Podcast (15:33) - Hosts of Work It Podcast (17:30) - Leveraging Alumni Expertise (20:09) - Podcast in Communication Strategy (23:09) - Season Two Themes (25:36) - Co-op Experiences (28:03) - Non-linear Career Paths (29:42) - Podcasting 2.0: Chapters (35:08) - Conclusion

How Yale and Harvard came together to create a podcast.Neil and Jen join guests Kristi Jobson and Miriam Ingber, Deans of Admissions at Harvard and Yale Law Schools and hosts of “Navigating Law School Admissions”. They share the origin of their podcast, a collaboration between prestigious schools, and how it has evolved and impacted prospective students. They also debunk competitive myths and outline the benefits of detailed podcast preparation. Additionally, Neil discusses how to incorporate Podcasting 2.0 features, with focus on the transcript tag.Episode Links:Yale Navigating Law School Admissions: Website Harvard Navigating Law School Admissions: Website Miriam Ingber: LinkedIn Miriam Yale Profile: Miriam F. Ingber Kristi Jobson: LinkedIn Kristi Harvard Profile: Kristi JobsonPodcast Index Transcripts on Apple Podcasts Transistor.fmConnect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionNeil and Jen introduce guests Miriam Ingber and Kristi Jobson from the Navigating Law School Admissions podcast.(00:02:12) Law Admissions Background Kristi and Miriam share their backgrounds and roles in the admissions offices at Harvard and Yale Law Schools.(00:03:26) Collaboration Between Harvard and YaleHow Miriam and Kristi met and started collaborating, emphasizing the non-competitive nature of their relationship.(00:06:04) Creating “Navigating Law School Admissions”The origins of the podcast "Navigating Law School Admissions" during the pandemic.(00:08:17) Audience of the PodcastThe primary audience for the podcast, including prospective law students and pre-law advisors.(00:12:13) Convincing AdministratorsThe process of getting approval from their respective universities to collaborate on the podcast.(00:13:22) Guest Admissions OfficersThe inclusion of guest law school admissions officers from different schools to provide a range of perspectives on the podcast.(00:15:06) Evolution of the PodcastThe evolution of the podcast, highlighting the importance of scripting and the natural banter between the hosts.(00:19:27) Live Events and Audience EngagementIncorporating live events into podcast episodes, and the positive impact of audience engagement on the podcast.(00:24:55) Games and Interactive ElementsThe use of games and interactive elements in the podcast to make it more engaging.(00:26:39) Surprises and Listener ImpactThe unexpected listener engagement and impact of their podcast on the law school admissions community.(00:30:17) Utilizing “Navigating Podcast Admissions”Applying evergreen content from the podcast in ongoing communications and admissions processes.(00:32:35) Advice for PodcastersTips for fellow higher education podcasters, emphasizing the importance of a good editor, planning, and committing to the podcast.(00:39:44) Podcasting 2.0: Transcript TagsIntegrating Podcasting 2.0 features, focusing on the transcript tag, and the importance of file format for better platform compatibility.(00:45:23) Conclusion (00:00) - Introduction (02:12) - Law Admissions Background (03:26) - Collaboration Between Harvard and Yale (06:04) - Creating “Navigating Law School Admissions” (08:17) - Audience of the Podcast (12:13) - Convincing Administrators (13:22) - Guest Admissions Officers (15:06) - Evolution of the Podcast (19:27) - Live Events and Audience Engagement (24:55) - Games and Interactive Elements (26:39) - Surprises and Listener Impact (30:17) - Utilizing “Navigating Podcast Admissions” (32:35) - Advice for Podcasters (39:44) - Podcasting 2.0: Transcript Tags (45:23) - Conclusion

The benefits and features of Podcasting 2.0 for higher education podcasters.In this episode of the Continuing Studies podcast, hosts Neil McPhedran and Jennifer-Lee welcome James Cridland, an expert in the podcasting industry, to discuss the advancements and potential of Podcasting 2.0. They discuss the inception of Podcasting 2.0, moving to its potential to transform how educational content is created and consumed. Learn about the new features that enhance accessibility, improve content management, and ensure creators maintain control over their podcasts. Whether you're a podcast enthusiast or a higher education professional, this conversation sheds light on the future of podcasting, especially in an educational context.Episode Links:James Cridland: WebsiteLinkedIn: James CridlandJames Cridland’s newsletter: Website Podcasting 2.0  Podcast news site James is the editor of: Podnews Article by Michael Mignano about RSS: The Standards Innovation ParadoxApps that support Podcasting 2.0 features: Podcast Guru / Podcast Addict / AntennaPod / Pocket Casts / Podverse / Fountain Podcasts / TrueFans Hosting platforms that support Podcasting 2.0 features: Blubrry / Buzzsprout  / Captivate.fm / Transistor.fm / RSS.com RSS validator: Livewire Podcast Validator Connect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionHosts Neil and Jennifer join guest James Cridland to discuss Podcasting 2.0.(00:02:27) Basics of Podcasting 2.0The basics and origins of Podcasting 2.0, with the idea of improving podcasting for audiences through specific features.(00:04:10) The Podcast IndexExplanation of the Podcast Index, its origin, and how it supports podcasting diversity.(00:07:59) Features of Podcasting 2.0Various features of Podcasting 2.0 and the importance of respecting creators' control over their content.(00:09:38) Relevance to Higher EducationBenefits of Podcasting 2.0 to higher education podcasters, highlighting features like transcripts and person tags.(00:13:23) Discovery and CurationHow features in Podcasting 2.0 can enhance the discovery and curation of podcasts.(00:16:50) Managing and Enhancing ContentThe issue of inactive or "dead" podcasts cluttering directories and how podcast indexes can help identify and manage them.(00:20:48) Adoption and SupportPodcast apps and hosting platforms that are adopting Podcasting 2.0 features and how to leverage these platforms to improve podcasts.(00:27:11) Apple’s Role in Podcasting 2.0Insights into Apple's adoption of Podcasting 2.0 features and its significance for the industry.(00:31:23) Open Podcast AnalyticsIntroduction to OP3, an open podcast analytics tool, and its importance for transparency and comparable statistics in podcasting.(00:33:58) Funding and MonetizationFunding and monetization options within Podcasting 2.0, including the use of the funding tag for easy integration.(00:36:06) Conclusion (00:00) - Introduction (02:27) - Basics of Podcasting 2.0 (04:10) - The Podcast Index. (07:59) - Features of Podcasting 2.0 (09:38) - Relevance to Higher Education (13:23) - Discovery and Curation (16:50) - Managing and Enhancing Content (20:48) - Adoption and Support (27:11) - Apple’s Role in Podcasting 2.0 (31:23) - Open Podcast Analytics (33:58) - Funding and Monetization (36:06) - Conclusion

Building partnership & keeping alumni engaged through podcasting.Katie DeFiore shares her journey from a passionate podcast listener to becoming a key player in the educational podcasting scene at Penn State. She frames the creation and development of “Dare to Disrupt,” detailing the strategic planning, marketing, and alumni engagement that have shaped its success. The conversation also explores the significance of integrating podcasting with university programs and the impact of live podcast events. Katie also provides insight into the partnership between podcasting and alumni engagement.Episode Links:Katie DeFiore: LinkedIn Katie DeFiore’s Podcast: Dare to DisruptThe Democracy GroupInvent Penn StateLaunchBox & Innovation NetworkConnect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionHosts Neil McPhedran and Jennifer-Lee introduce guest Katie DeFiore, producer of the "Dare to Disrupt" podcast from Penn State.(00:02:04) Katie DeFiore’s JourneyKatie shares her journey from student to podcast producer, including her work with the Democracy Group Podcast Network.(00:03:34) About Dare to DisruptHow the Dare to Disrupt podcast started, highlighting stories of Penn State alumni who are innovators and entrepreneurs.(00:05:29) Engaging Alumni and Format StrategyInsight into how the podcast engages alumni and integrates into the broader marketing strategy of Invent Penn State.(00:09:24) Invent Penn State OverviewThe mission and programs of Invent Penn State, including the LaunchBox and Innovation Network.(00:11:29) Collaboration with Ryan NewmanWorking with outside collaborator Ryan Newman and the importance of feedback for continuous improvement.(00:13:35) Live Podcasting ExperienceThe experience and logistics of recording a live podcast episode during Penn State Startup Week.(00:17:31) Impact of Live EpisodesThe impact and feedback from the live podcast episode, and the challenges of tracking audience growth.(00:20:00) Teaching Podcasting at Penn StateThe transition from taking the first podcasting class at Penn State to teaching it, highlighting the growing interest in podcasting among students.(00:22:37) Building a Podcasting CommunityKatie’s initiative to create a Penn State Podcasting Community of Practice, fostering collaboration and support among university podcasters.(00:25:24) Higher Ed Pods Global CommunityConnecting Penn State podcasters with the global Higher Ed Pods community.(00:26:24) Conclusion (00:00) - Introduction (02:04) - Katie DeFiore’s Journey (03:34) - About Dare to Disrupt (05:29) - Engaging Alumni and Format Strategy (09:24) - Invent Penn State Overview (11:29) - Collaboration with Ryan Newman (13:35) - Live Podcasting Experience (17:31) - Impact of Live Episodes (20:00) - Teaching Podcasting at Penn State (22:37) - Building a Podcasting Community (25:24) - Higher Ed Pods Global Community (26:24) - Conclusion

Step inside the Yale Admissions Office with Hannah Mendlowitz and Mark Dunn from "Inside Yale Admissions Office" podcast. As senior admissions officers, Hanna and Mark share an in-depth look the innovative ways they use podcasting to demystify the college admissions process. They discuss the motivations behind starting their podcast, its impact on various audiences including students, parents, and educational counselors; and address common misconceptions about Ivy League admissions. The conversation also covers how their podcast serves as a tool for transparency and aids in countering misinformation spread by external admissions consultants.Episode Links:Inside Yale Admissions Podcast: Website Hannah Mendlowitz: LinkedIn Mark Dunn: LinkedIn Connect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionHosts Neil McPhedran and Jennifer-Lee introduce guests Hanna Mendlowitz and Mark Dunn from the Inside Yale Admissions Office podcast.(00:02:12) Role of Admissions OfficersThe day-to-day roles of each guest as admissions officers at Yale.(00:04:35) Motivation Behind Inside Yale AdmissionsThe origin and purpose of Inside Yale Admissions, aimed at demystifying the admissions process and making it more transparent.(00:08:19) Audience and ImpactA discussion on the general audience of the podcast, and its impact on students, parents, counselors, and media reporters.(00:09:48) Educational Mission and TransparencyThe educational mission of the podcast to provide transparent and accessible information about admissions, inspired by recent scandals.(00:14:41) Expanding Topics and Engaging More AudiencesPotential new topics for the podcast, including athletic recruiting and tailored content for international students.(00:16:23) Seasonality and Episode PlanningThe scheduling of the podcast’s episodes and how they align with the admissions cycle at Yale.(00:17:46) Future Topics and Audience FeedbackPlans for future podcast episodes and how they address specific audience needs and requests.(00:22:42) Operational Aspects of Their PodcastBehind-the-scenes look at how the podcast is produced, including team involvement and technical setup.(00:27:03) Conclusion (00:00) - Introduction (02:12) - Role of Admissions Officers (04:35) - Motivation Behind Inside Yale Admissions (08:19) - Audience and Impact (09:48) - Educational Mission and Transparency (14:41) - Expanding Topics and Engaging More Audiences (16:23) - Seasonality and Episode Planning (17:46) - Future Topics and Audience Feedback (22:42) - Operational Aspects of Their Podcast

Unveiling HigherEdPods: Filling the Community & Discovery Gap. Join us in a special episode where we (re)introduce HigherEdPods, a community and directory dedicated to elevating higher education podcasting. Host Jennifer and producer Gregg explore how HigherEdPods serves as a new resource for higher education podcasters. Discover how this innovative platform aims to connect higher education podcasters, enhance academic podcast discovery, and foster a community where ideas and resources are shared freely among university podcast creators.Plus, a call to Submit your favourite Higher Ed Podcast EpisodeConnect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:00:00 Introduction: Producer Gregg Steps In01:33 Discussion on upcoming interviews & episodes03:37 Gregg's learnings producing the Continuing Studies Podcast04:43 (re)Introduction to HigherEdPods directory & community06:26 Benefits of joining HigherEdPods & future plans07:32 Exploring new platforms for podcast promotion08:21 Call for Submissions: Your Favorite Higher Ed Podcast episodes09:37 Closing Thoughts and Episode Wrap-Up (00:00) - Introduction: Producer Gregg Steps In (01:33) - Discussion on upcoming interviews & episodes (03:37) - Gregg's learnings producing the Continuing Studies Podcast (04:43) - (re)Introduction to HigherEdPods directory & community (06:26) - Benefits of joining HigherEdPods & future plans (07:32) - Exploring new platforms for podcast promotion (08:21) - Call for Submissions: Your Favorite Higher Ed Podcast episodes (09:37) - Closing Thoughts and Episode Wrap-Up

How storytelling through podcasts can enhance alumni engagement and community involvement.Neil & Jen welcome Sarah Hillel from Alumni Podcasts to explore the opportunities to engage alumni thru podcasting. Sarah shares her extensive background in alumni relations and discusses how storytelling through podcasts can significantly enhance alumni engagement and community involvement. They delve into the benefits of integrating historical archives into podcasts, bringing to life the stories of alumni across generations. Sarah also highlights the practical uses of podcasts as tools for recruitment and professional development, illustrating their versatility with examples from different educational institutions. The episode also covers the shifting trends in media consumption among younger audiences and discusses how educational institutions can leverage these changes to foster deeper connections through audio content.Connect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsEpisode Reference Links:The Infinite Dial - Edison Research (Research project on podcasts Sarah discusses)Alumni Podcasts (Sarah’s podcast agency)Sarah Hillel - LinkedInKing Alfred - Alfredian VoicesManagement Meets Podcast (University of Bath)Equity In Every Drop Podcast (Waterkeeper Alliance)After Aston I... Podcast (Aston University)Chapters:(00:00:00) Introduction Hosts Neil McPhedran and Jennifer Lee introduce guest Sarah Hillel from Alumni Podcast.(00:02:01) Background and Evolution of Alumni PodcastingSarah Hillel discusses her background in alumni relations and the transition to alumni podcasting.(00:05:10) The Power of Storytelling in Educational InstitutionsThe importance of storytelling in education and how institutions can utilize podcasts to connect with alumni.(00:07:34) Learning from Alumni ExperiencesThe value of sharing alumni experiences of failures and successes and how these stories can inspire and guide current students.(00:14:39) Pirate Radio and Personal StoriesSarah shares her unique experiences with pirate radio and other personal anecdotes.(00:17:48) The Expanding Reach of Podcasts in Higher EducationResearch findings on podcast demographics and the strategic incorporation of podcasting in media planning for higher education.(00:19:57) The Multifunctionality of PodcastsHow podcasts can be repurposed into multiple content formats enhancing outreach and engagement(00:23:32) The Future of Podcasting and Audio ContentThe enduring relevance of audio content and its integration with modern technology and the potential evolution of podcasting in educational contexts.(00:27:53) Conclusion (00:00) - Introduction (02:01) - Background and Evolution of Alumni Podcasting (05:10) - The Power of Storytelling in Educational Institutions (07:34) - Learning from Alumni Experiences (14:39) - Pirate Radio and Personal Stories (17:48) - The Expanding Reach of Podcasts in Higher Education (19:57) - The Multifunctionality of Podcasts (23:32) - The Future of Podcasting and Audio Content (27:53) - Conclusion

Evolving Academic Content: Insights into private podcasting's applications and benefits for higher education podcasts.In part two of their conversation with Transistor.fm co-founder Justin Jackson, hosts Neil McPhedran and Jennifer-Lee explore the dynamic world of private podcasts and their transformative potential in higher education. Justin shares compelling uses of private podcasts for internal communications and educational content, alongside personal reflections on his podcasting journey. Additionally, we introduce a new initiative: Higher Ed Pods, a community and discovery engine for higher education podcasts, encouraging knowledge sharing and collaboration.Connect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsEpisode Reference Links:Justin Jackson  (Justin Jackson’s Website)HigherEdPodsEmail Gregg Higher Ed Pod questions: [email protected] Marketing Trends Explained (Justin and Jeremy’s Podcast)Transistor.fm Jeremy Enns  (Jeremy Enn’s Website)Chapters:(00:00:00) IntroductionHosts Neil McPhedran and Jennifer-Lee introduce the episode, part two of their discussion with Transistor.fm’s Justin Jackson, focused on private podcasts.(00:02:17) Understanding Private PodcastsWhat private podcasts are and how Transistor.fm facilitates their use, including unique features like QR code access and personalised RSS feeds for subscribers.(00:04:27) Private Podcasts in EducationInnovative uses of private podcasts, including as a format for distributing audiobooks and supplementary material for textbooks.(00:06:45) Personal Connection to PodcastingJustin’s personal journey with podcasting, from childhood inspirations to creating a podcast hosting platform.(00:09:41) Podcast Marketing Trends and Quality ImprovementJustin discusses his new podcast Podcast Marketing Trends Explained, and the importance of production quality and content to stand out within the podcasting community.(00:13:14) Bonus: Introduction to Higher Ed PodsGregg Oldring joins to introduce a new project, Higher Ed Pods: a community and discovery engine for higher education podcasters.(00:16:20) Conclusion (00:00) - Episode Intro (02:17) - Understanding Private Podcasts (04:27) - Private Podcasts in Education (06:45) - Personal Connection to Podcasting (09:41) - Podcast Marketing Trends and Quality Improvement (13:14) - Bonus: Introduction to Higher Ed Pods (16:20) - Conclude & Connect

A deep dive into the foundational aspects of podcasting.A comprehensive discussion with Justin Jackson, the co-founder of Transistor.fm as they deep dive into the foundational aspects of podcasting, including the magic behind RSS feeds, the variety and purpose of podcast hosting platforms, and the art of engaging your listeners with quality content. Justin shares invaluable insights from the front lines of podcast hosting, touching on the philosophies that drive successful podcasting and the strategies that can make or break your show. Whether you're in higher education looking to expand your digital footprint or a podcasting enthusiast eager to refine your craft, this discussion offers practical advice, creative strategies, and a behind-the-scenes look at the mechanics of podcasting that could change how you approach your next episode.Connect with UsLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageConnect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeEpisode Reference Links:Justin Jackson  (Justin Jackson’s Website)Podcast Marketing Trends Explained (Justin's podcast)Transistor.fm WTF with Marc Maron Podcast  (Podcast Justin Jackson enjoys)Chapters:(00:00:00) IntroductionHosts Neil McPhedran and Jennifer-Lee introduce episode and guest Justin Jackson, co-founder of Transistor.fm.(00:01:46) The Role of RSS Feeds in PodcastingAn explanation of RSS feeds, their function in podcast distribution, and decentralized nature.(00:04:13) The Power of Podcast Hosting PlatformsExploring podcast hosting platforms, their variety, and significance in the podcasting ecosystem.(00:12:05) Making a Good PodcastWhat makes a podcast compelling and successful, focusing on content and audience engagement.(00:15:52) YouTube and Podcasting: A Comparative AnalysisThe role of YouTube in the podcasting world and the unique value of audio-only formats.(00:20:00) Setting Up for Success on Hosting PlatformsConsiderations when setting up your podcast on hosting platforms, include title selection, show art, and early promotion strategies.(00:25:59) Recap and Key LearningsSummary of key points covered in the episode, emphasizing the importance of RSS feeds, hosting platforms, and strategic show setup.(00:28:08) Conclusion (00:00) - Introduction (01:46) - The Role of RSS Feeds in Podcasting (04:13) - The Power of Podcast Hosting Platforms (12:05) - Making a Good Podcast (15:52) - YouTube and Podcasting: A Comparative Analysis (20:00) - Setting Up for Success on Hosting Platforms (25:55) - Recap and Key Learnings (28:08) - Conclusion

The challenging decision to possibly conclude your show.  Delve into the journey of Julie Bartucca and Tom Breen from the UConn 360 Podcast, discussing its inception, audience engagement, and the bittersweet decision to step back from hosting the show. Our guests share operational insights, the importance of storytelling, and advice for fellow podcasters considering similar transitions. Reflecting on favorite episodes and the emotional impact of their work, Julie and Tom's experiences offer a comprehensive look into the world of alumni podcasting and its potential to connect and inspire.Connect with UsLearn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeEpisode Reference Links:UConn 360 PodcastUConn's Fictional Student Body President  (Excerpt and original newspaper article of UConn’s fictional student president from Tom’s favorite episode)Ep. 3 - Play Us a Song, You're the Piano Brain  (Tom’s full favorite episode)Ep. 113 - How Hip-Hop Conquered the World (Julie’s favorite episode)Chapters:(00:00:00) Introduction Hosts Neil McPhedran and Jennifer-Lee introduce guests Julie and Tom from the UConn 360 podcast.(00:02:23) UConn 360 Podcast Overview A brief history of how the podcast started including its inspiration and original objectives.(00:06:04) Audience and Purpose of the Podcast The evolution of the target audience for the UConn 360 podcast and purpose of the podcast in storytelling and engaging with a wide audience.(00:09:03) Challenges of Podcasting and Decision to Step Back Challenges of maintaining the podcast amidst changing responsibilities and the process leading to the decision to end the podcast.(00:11:02) Operational Insights and Listener Engagement Operational aspects of running the podcast, including content creation, editing, and the impact of listener engagement and feedback.(00:14:17) Future of the Podcast and Succession Planning The future of the UConn 360 podcast, including potential new hosts and the importance of maintaining the original spirit..(00:18:13) Advice for Podcasters and Reflections on Podcasting Journey Advice for podcasters considering ending or handing over their podcast.(00:20:53) Favorite Episodes and Personal Highlights Julie and Tom’s favorite episodes and personal highlights from their time running the UConn 360 podcast.(00:24:20) Conclusion (00:00) - Introduction (02:23) - UConn 360 Podcast Overview (06:04) - Audience and Purpose of the Podcast (09:03) - Challenges of Podcasting and Decision to Step Back (11:02) - Operational Insights and Listener Engagement (14:17) - Future of the Podcast and Succession Planning (18:13) - Advice for Podcasters and Reflections on Podcasting Journey (20:53) - Favorite Episodes and Personal Highlights (24:20) - Conclusion

How does a surgical podcast reach over 10 million downloads? With humour, concise learning objectives, and short engaging episodes that sometimes even feature muppets.  Join Surgery 101’s Co-Creator Dr. Jonathan White with hosts Neil McPhedran & Jennifer-Lee Gunson as he shares the innovative approaches that have made Surgery 101 a global phenomenon making complex surgical concepts accessible and engaging for an audience that extends beyond medical students to professionals and patients. Through the story of Surgery 101, we uncover the transformative power of podcasting in education and the potential for creative approaches to revolutionize learning experiences.Connect with UsLearn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeLinksGet in Touch with Dr. White: Email / LinkedInMuppet SurgerySurgery 101Continuing Studies Episode 6 with Dr. Craig Van SlykeChapter Time Stamps:(00:00:00) Introduction Hosts Jennifer-Lee &  Neil introduce the weekly guest, Dr. Jonathan White of Surgery 101.(00:02:18) Dr. White's Podcasting JourneyDr. White shares his journey into podcasting, from early experiments to the evolution of Surgery 101, emphasizing its global impact and reach.(00:05:53) Simplifying Surgical EducationThe success of Surgery 101, attributing its popularity to simplicity, accessibility, filling gaps in traditional medical education, and its strategic episode structure.(00:09:05) Surgery 101's AudienceDiscussion on the broader audience, including medical students, residents, nurses, and patients(00:10:51) Integration into CurriculumHow the podcast has adapted to curriculum changes and expanded its content, and where it is going next in terms of content.(00:14:52) Impact on Students and Learning StylesThe use of the podcast as one more educational tool to be used in conjunction with other learning tools, and the difficulty of scientifically assessing it's impact.(00:16:35) Infusing Humour into Medical EducationDiscussion on the importance of humour in education and how Muppets came to be a part of Surgery 101(00:20:49) Creative Commons and Open AccessThe decision to release Surgery 101 content under Creative Commons for free global access, emphasizing the philosophy of sharing knowledge without barriers.(00:23:55) Advice for Aspiring Educational PodcastersDr. White offers insights and encouragement for educators considering starting their podcasts, encouraging others to take the risk, and share their knowledge.(00:26:11) ConclusionNeil & Jen share their key takeaways from the interview with Dr. White (00:00) - Introduction (02:18) - Dr. White's Podcasting Journey (05:53) - Simplifying Surgical Education (09:05) - Surgery 101's Audience (10:51) - Integration into Curriculum (14:52) - Impact on Students and Learning Styles (16:35) - Infusing Humour into Medical Education (20:49) - Creative Commons and Open Access (23:55) - Advice for Aspiring Educational Podcasters (26:11) - Conclusion

How does a podcast successfully navigate a host change and still keep their voice? From Here Forward, an alumni focused podcast based in Vancouver, Canada did that, by strategically choosing a voice and a tone for their audience, and then letting the show find its own authentic voice. Join Jennifer Lee Gunson and Neil McPhedran, alongside guests Carol Eugene Park and Steve Kennedy from Alumni UBC, to hear how clear vision earlier in the podcasting process allows for greater freedom and stability in the ever- changing higher education landscape.Connect with UsLearn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeLinksFrom Here ForwardConnect with Carol on Twitter:  @caroleugeneparkConnect with Steve on LinkedInSanta Ono EpisodeWild Fires EpisodeThe Wine Tasting Episode bbno$ EpisodePieter Cullis EpisodeChapter Time Stamps:(00:00:00) Introduction Hosts Jennifer Lee and Neil McPhedran introduce the guest’s from UBC, Steve Kennedy & Carol Eugene Park from From Here Forward.(00:02:40) Guest IntroductionsHow Carol & Steve came into their podcast roles. (00:05:28) Reflecting Urgent OptimismSteve discusses the origin and significance of the name "From Here Forward," and it’s connection to the themes of the show.(00:08:23) Transitioning HostsThe challenges and strategies of choosing and changing podcast hosts while maintaining the show's voice and audience connection. Steve and Carol explore their experiences.(00:13:00) Origin of Carol’s Podcasting JourneyCarol discusses her previous podcasting experience, which caught Steve's attention.(00:14:42) Reflections Two Years OnInsights on the evolution of "From Here Forward," including expanding content topics, going with immediacy for topics, and having a great producer to work with.(00:16:13) Advice for New PodcastersAdvice to aspiring podcasters on having a clear vision and embracing the learning process, and allowing space for a show and it’s hosts to find their voice.(00:19:05) Choosing Podcast GuestsHow guests are chosen for the show, based on strategic themes and immediacy.(00:20:27) Favourite Episodes Discussion Carol and Steve share their favourite episodes, highlighting the diversity of topics and the impact of storytelling in humanizing academic research and celebrating significant achievements.(00:22:21) Neil's Personal Connection Neil reflects on how participating in the podcast has reconnected him to the University of British Columbia, emphasizing the role of podcasting in bridging alumni and their alma mater.(00:24:10) ConclusionNeil & Jen share their key takeaways from the conversation. (00:00) - Introduction (02:40) - Guest Introductions (05:28) - Reflecting Urgent Optimism (08:23) - Transitioning Hosts (13:00) - Origin of Carol’s Podcasting Journey (14:42) - Reflections Two Years On (16:13) - Advice for New Podcasters (19:05) - Choosing Podcast Guests (20:27) - Favorite Episodes Discussion (22:21) - Neil's Personal Connection (24:10) - Conclusion

Discover why YouTube should be an indispensable part of your podcast strategy, even without video. Join Neil McPhedran and Jennifer-Lee Gunson  in a thought-provoking conversation with guest expert Steve Goldstein as he walks us through his research and what it tells us about how podcast listeners are using YouTube, shedding light on the role of YouTube Shorts, and the power of the platform for amplifying discoverability. Delve deep into the art of podcast promotion, emphasizing the importance of flexibility in content delivery. Whether you're a seasoned podcaster, a content creator, or navigating the higher education space, this episode equips you with actionable strategies to leverage YouTube effectively, unlocking new dimensions for audience engagement and growth.Connect with UsLearn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeLinksAmplifi MediaConnect with Steve on Twitter:  @sjgoldsteinThe New Rules of Podcasting on YouTube Research StudyPlanet Money YouTube Short Explainer VideosThe Grid of PainEdison Research: Americans Spend Over Four Hours Daily with AudioChapter Time Stamps:(00:00:00) IntroductionHosts Jennifer Lee and Neil McPhedran introduce the episode on YouTube and podcasting with expert Steven Goldstein(00:03:04) Steve’s JourneySteve introduces his journey from broadcasting, to his company Amplifi Media, and adjunct professor at NYU in the Business of Podcasting.(00:04:40) Podcasting in Higher EducationThe power of finding your niche in podcasting(00:06:16) The Changing Definition of PodcastingSteve unpacks the evolution of podcasting, dividing it into three eras: the “MeUndies era”, the “Throw the spaghetti against the wall era', and the “What is a podcast era”. (00:10:39) Research Insights on Podcast ConsumptionAmplifi & Coleman Insight’s research on podcast consumption habits, including the role of YouTube as one of the three major podcast apps, and the surprising flexibility of users.(00:12:40) Why YouTube?YouTube as the second-largest search engine globally and it’s power for discovery.(00:15:16) Is Video Necessary?Steve & Neil discuss how video is not always necessary for podcasts to still obtain the benefits of being on YouTube.(00:18:14) YouTube Shorts What are YouTube shorts how they can be used for podcast discovery including an example from Planet Money.(00:20:24) Introduction and YouTube Approach :Steve gives Neil advice from Steve Goldstein on approaching YouTube for the first time and explains the “Grid of Pain”. (00:22:53) Strategies for Podcast GrowthThe importance of maximizing owned media assets for podcast promotion and utilizing YouTube to grow your listener base(00:26:02) The Future of Radio & PodcastingSteve & Jen discuss how radio can best use podcasting and incorporate On-Demand strategies(00:29:09) ConclusionNeil & Jen share their key takeaways from their conversation with Steve. (00:00) - Introduction (03:04) - Steve’s Journey (04:40) - Podcasting in Higher Education (06:16) - The Changing Definition of Podcasting (10:39) - Research Insights on Podcast Consumption (12:40) - Why YouTube? (15:16) - Is Video Necessary? (18:14) - YouTube Shorts (20:24) - Introduction and YouTube Approach (22:53) - Strategies for Podcast Growth (26:02) - The Future of Radio & Podcasting (29:09) - Conclusion

Use your podcast to take your mandate beyond the campus, and become an invaluable resource for students, faculty, and the wider public audience. Explore the strategies and tactics behind successful university podcasts as Jenna Spinelle unpacks her experiences producing over 250 episodes of "Democracy Works" and "When the People Decide”, and shares insights on how universities can leverage this dynamic medium to give people political hope, foster community engagement, and amplify their educational impact both in and outside of classrooms.Connect with UsLearn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeConnect with Jenna SpinelleListen to Democracy WorksListener SurveySyllabusListen to When the People DecideLinkedIn / XChapter Time Stamps:(00:00:00) Introduction Jennifer Lee Gunson and Neil McPhedran introduce the episode, welcoming Jenna Spinelle back.(00:02:08) Jenna's Background & Podcasting Journey Jenna introduces herself, her role at the McCourtney Institute for Democracy, and the inception of Democracy Works and When the People Decide.(00:05:37) NPR Collaboration & Local ImpactExplains the collaboration with the local NPR station, WPSU, and its impact on local visibility and engagement.(00:07:40) Finding Guests & Prepping for EpisodesJenna discusses finding guests, differences in target audiences for both podcasts, including use in classrooms, as well as her preparation process for Democracy Works based on the show format. (00:13:00) Podcast Content in Classrooms Neil & Jenna discuss the strategies that Democracy Works has used to integrate podcast content into classrooms.(00:14:58) Institutional Review and Self-Policing Discuss the content vetting process, institutional trust, and responsible self-policing to maintain institutional values.(00:17:06) Podcasts' Role in Institute OutreachExamines the effective role of the podcasts in the Institute's outreach efforts, connecting with alumni chapters, and promoting democracy beyond the university.(00:18:30) Preparation and Interview Styles Jenna shares her approach to pre-interviews for different podcast formats, highlighting differences in narrative storytelling versus academic discussion.(00:19:31) Engaging Audience Feedback through Surveys Neil & Jenna discuss the Democracy works listener survey - the format, significance, tweaking content length based on feedback, and incentives for participants.(00:23:17) Changes in Podcasting Landscape The evolving podcasting landscape, increased competition, audience expansion, and the role of universities in expanding audiences and providing educational content(00:27:23) Insights for New PodcastsJenna advises newcomers to manage expectations, appreciating the impact of having a dedicated audience and encouraging university engagement with various constituencies.(00:30:08) Conclusion Neil& Jen share their key takeaways (00:00) - Introduction (02:08) - Jenna's Background & Podcasting Journey (05:37) - NPR Collaboration & Local Impact (07:40) - Finding Guests & Prepping for Episodes (13:00) - Podcast Content in Classrooms (14:58) - Institutional Review and Self-Policing (17:06) - Podcasts' Role in Institute Outreach (18:30) - Preparation and Interview Styles (19:31) - Engaging Audience Feedback through Surveys (23:17) - Changes in Podcasting Landscape (27:23) - Insights for New Podcasts (30:08) - Conclusion

Explore the diverse themes of academic podcasts and the best of 2023’s episodes, and Jen & Neil take us on a reflective journey through a year of insightful discussions with university podcasters. From innovative recruitment strategies to transforming textbooks into engaging podcast content, the conversation delves into the multifaceted uses of podcasts as educational tools, exploring topics such as accessibility, audience targeting, and leveraging networks. As the hosts celebrate the achievements and transformative potential of podcasts in academia, they set their sights on future dialogues with renowned institutions, envisioning a dynamic and engaging future for educational podcasts.Connect with UsLearn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeChapter Time Stamps:(00:00:00) Introduction Jen and Neil introduce the podcast and discuss the year in review.(00:02:55) Titling Strategies with Jenny Luna Exploring the importance of titling episodes strategically, understanding listener behavior, and the "how-to" model in titling.(00:04:49) Finding Your Voice with Laura Joyce DavisLaura from the Stanford Storytelling Project shares the journey of finding one's voice in podcasting, emphasizing authenticity and the art of storytelling.(00:06:27) Alumni Engagement and Network Growth Kate from This Is Purdue highlights leveraging existing networks, particularly alumni connections, for audience growth and engagement. John, ‘Cuse Conversations, shares strategies to resonate with various audience segments without splintering the community.(00:09:27) Using Podcasting as an Educational ToolDave and Gelareh discuss their innovative use of podcasts for case studies in business education. Craig's exploration of transforming textbooks into podcast content for enhanced student learning.(00:12:39) Accessibility and Expanding Educational Reach Craig's thoughts on making academia accessible to practitioners. Brandon's advocacy for removing barriers to education using podcasts as a versatile medium.(00:15:24) Podcast Networks and Strengthening Strategies Jenna's perspective on leveraging podcast networks for audience expansion. Matt's insights on creating networks that encourage serious consideration and engagement in podcast production within educational institutions.(00:18:00) Targeting Varied Episode AudiencesJessica's discussion on rethinking audience strategies, exploring diverse audience segments, and their engagement with specific podcast episodes.(00:19:58) Utilizing Podcasts as Recruiting Tools Laura discusses the strategic use of podcasts at CDI College for prospective students emphasizing insights into career paths and educational experiences (00:22:08) Reflections and ConclusionJen and Neil reflect on the diverse learning opportunities from various higher education podcast guests.  (00:00) - Introduction (02:55) - Titling Strategies with Jenny Luna (04:49) - Finding Your Voice with Laura Joyce Davis (06:27) - Alumni Engagement and Network Growth (09:27) - Using Podcasting as an Educational Tool (12:39) - Accessibility and Expanding Educational Reach (15:24) - Podcast Networks and Strengthening Strategies (18:00) - Targeting Varied Episode Audiences (19:58) - Utilizing Podcasts as Recruiting Tools (22:08) - Reflections and Conclusion

Explore the specifics of establishing and running a university podcast network, the purpose behind it, and the benefits to the shows who are a part of it with Matt Hodapp, Assistant Director of the University of Chicago Podcast Network.  Hosts Neil McPhedran and Jennifer-Lee Gunson discuss the unique challenges and opportunities of academic podcasts with Matt, the importance of creating a distinct identity for university podcasts and the potential of collaborative efforts between academic institutions. Tune in to explore how networking, advocacy, and fostering a sense of community can benefit  and increase the reach of university podcasts, reshaping their place in the broader podcasting universe.Connect with UsLearn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: LinkedIn or  [email protected] Connect w/ Neil:  LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeConnect with the University of ChicagoLearn More: University of Chicago Podcast NetworkConnect w/ Matt: [email protected], Twitter, LinkedIn, Chapters:(00:00:00) Introduction and WelcomeJennifer and Neil introduce the podcast and guest Matt Hodapp at Podcast Movement and highlight the unique nature of his role as the assistant director of the University of Chicago Podcast Network.(00:02:30) University of Chicago and Podcast SelectionMatt introduces himself, details his role, and discusses the criteria for podcast selection within the network, emphasizing mission, goals, and production quality.(00:05:40) The Evolution of the RoleThe origins & financing of Matt’s role within the university and the collaborative effort that led to the creation of full-time podcast production roles.(00:07:44) The Workings of the NetworkThe significance of having dedicated personnel and a structured network, and the requirements and branding of the network, the mission and quality, and audience niche.(00:13:15) Mutual Support within the NetworkNeil & Matt explore how shows within the network support each other and work together.(00:16:25) The University of Chicago Podcast Network FestivalJennifer and Matt discuss the creation of the podcast festival, how it was put on, what it entailed, & the opportunity for connections with guests.(00:21:21) Expanding University Podcast NetworksNeil & Matt discuss the possibility of growing the higher education podcast community across institutions to meet their unique set of challenges together. (00:26:30) Podcast Benefits to InstitutionsMatt elaborates on the mission-driven aspects of university podcasting, emphasizing the potential impact on brand recognition, audience influence, (00:30:24) ConclusionJennifer & Neil reflect on the episode and share their key takeaways (00:00) - Time Stamps: (00:00) - Introduction and Welcome (02:30) - University of Chicago and Podcast Selection (05:40) - The Evolution of the Role (07:44) - The Workings of the Network (13:15) - Mutual Support within the Network (16:25) - The University of Chicago Podcast Network Festival (21:21) - Expanding University Podcast Networks (26:30) - Podcast Benefits to Institutions (30:24) - Conclusion

Discover how one podcast is deftly weaving together marketing tools, scholarly resources and engaging author conversation all while bringing their beautiful art and architecture books to the audio world. Join host’s Neil McPhedran and Jennifer-Lee Gunson with Jessica Holahan, one of the hosts of the Yale University Press Podcast as they discuss her journey as a host, how the press uses the podcast to further Yale’s mission, it’s unique episode specific audiences, and the ways they assess episode value and make decisions about which books to feature beyond metrics. Throughout the conversation, Jessica shares valuable insights into audience focus, preparing for interviews effectively to balance engaging dialogue while rendering complex subjects accessible and some her most memorable interviews. Explore the Yale University Press’s engaging storytelling of visual books through their long-running podcast series and learn tips to enrich any higher education podcast along the way. Learn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: Jen LinkedIn or [email protected] w/ Neil:  Neil LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeConnect with Yale University PressLearn More: Yale University Press PodcastTwitter: @yalepress / @yaleartbooksInstagram : @yalebooksEpisodes Referred toMughal Architecture Including—and Beyond—the Taj Mahal with Chanchal DadlaniDorothy Liebes, the "Mother of Modern Weaving"The Beautiful, Atmospheric Art of Eileen Hogan, in Conversation with Elisabeth Fairman & Cathy CourtneyChapter Timestamps:(00:00:00) IntroductionHosts Jennifer Lee and Neil McPhedran introduce the episode the Yale University Press, and today’s guest, Jessica Holahan, a host of their podcast(00:03:22) Jessica’s Podcasting JourneyJessica explains how she came into her role as the director of marketing for art and architecture books at the Press.(00:04:36) The Yale University Press Podcast The history and evolution of the podcast, as well as the purpose and partnerships of Yale University Press.(00:09:28) Targeting Diverse AudiencesJessica explains the diversity of the podcast's audience due to the diversity of books they publish, as well as the ways that the podcast is used as a marketing tool and beyond in the scholarly and art worlds.(00:12:33) Next Steps and ChallengesPlans and challenges for Youtube and the podcast incorporating visual aspects into art and architecture book episodes as well as some of the freedom they have experienced by not including visuals to date.(00:14:42) Sustaining Podcast Content CreationInsights into the unique advantages that being a press brings in terms of constantly changing content, and how they select which books to feature, as well as the new realization of being a higher education podcast and it’s opportunities.(00:18:08) Episode and Guest PreparationJessica explains her approach to preparing for and getting the best out of author interviews to tell a great story. (00:21:04) Podcast Analytics and Decision MakingSome of the basic listener metrics, and thoughts on who that audience is(00:23:06) Episode Specific Audience-Centric ApproachNeil and Jessica discuss the podcast's unique episode specific audiences and subsequent uses(00:24:26) A Recommended EpisodeJessica recommends a standout episode for listeners(00:27:46) Lessons in Podcasting StrategyNeil and Jennifer reflect on the episode and share  their takeaways, highlighting the wide usage for the podcast and varied audience.  (00:00) - Introduction (03:22) - Jessica’s Podcasting Journey (04:36) - The Yale University Press Podcast (09:28) - Targeting Diverse Audiences (12:33) - Next Steps and Challenges (14:42) - Sustaining Podcast Content Creation (18:08) - Episode and Guest Preparation (21:04) - Podcast Analytics and Decision Making (23:06) - Audience-Centric Approach (24:26) - A Recommended Episode (27:46) - Lessons in Podcasting Strategy

Explore the potential for podcasting to be the classroom of the future and how Brandon Stover is making that a reality for the 630,000 downloads from Plato University. Brandon shares his passion for making education accessible for all, and why podcasting is the most effective medium for this. The discussion sheds light on the persistent issue of audience connection, the importance of owning podcast assets. Delving into his podcasting strategy, Brandon reveals the power of research based titles and how he utilizes websites like Answer the Public, to align episode content and titles with audience search patterns. Explore the future trends of podcasting, from the revolutionary potential of Bitcoin and Web3 integration to the expanding role of podcasts in higher education. Whether you're fascinated by the evolving podcasting landscape or interest in changing education delivery, there are valuable takeaways for everyone.Connect with us:Learn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: Jen LinkedIn or [email protected] w/ Neil:  Neil LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoYoutubeConnect with Brandon & Plato UniversityLearn More: https://www.plato.university/TwitterYouTubeLinkedInChapter Timestamps:(00:00:00) IntroductionHost’s Neil McPhedran and Jennifer-Lee Gunson introduce the show and discuss Brandon's podcasting journey and Plato University's mission.(00:02:53) Making Education AccessibleBrandon shares his background and journey with podcasting, the genesis of Plato University, and the goal of making education accessible to everyone. (00:05:40) Designing Courses and Finding PurposeJennifer & Brandon discuss the purpose and career courses at Plato University, focusing on helping individuals find their purpose.(00:06:59) Podcasting as a Medium for LearningDiscussion on how & why podcasting is utilized as the learning medium at Plato University.(00:09:53) Student Feedback and ImpactBrandon shares insights from student feedback and his courses' profound impact on individuals. Neil discusses the Calendly idea for generating audience feedback, questioning Brandon about its implementation in podcast lessons.(00:13:08) Marketing and Episode TitlesBrandon shares his marketing strategy, and the organic growth of Plato University and how he utilizes SEO research for titling purposes.(00:16:46) Entrepreneurial Background and Learning Neil & Brandon discuss how to use a website effectively in podcasting to own your audience with the vulnerability of apps.(00:20:21) The Future for Podcasting & Higher Education The future of podcasting in higher education and its potential to reach a global audience and disrupt traditional educational models.(00:22:53) Advice for New PodcastersBrandon provides the pieces of advice for new podcasters: choose a topic you are passionate about and get a good microphone. Consistency and passion are key.(00:24:22) Podcasting’s EvolutionBrandon discusses the opportunity for creating feedback channels in podcasting as well as the intersection of podcasting with Bitcoin, Web3, and Podcasting 2.0.(00:26:45) ConclusionNeil & Jen share their key takeaways and learnings from their conversion with Brandon.  (00:00) - Introduction (02:53) - Making Education Accessible (05:40) - Designing Courses and Finding Purpose (06:59) - Podcasting as a Medium for Learning (09:53) - Student Feedback and Impact (13:08) - Marketing and Episode Titles (16:46) - Entrepreneurial Background and Learning (20:21) - The Future for Podcasting & Higher Education (22:53) - Advice for New Podcasters (24:22) - Podcasting’s Evolution (26:45) - Conclusion

Uncover how 'Cuse Conversations is reaching students, faculty, and alumni, fostering a vibrant community as the voice of Syracuse University.  Join hosts Neil McPhedran and Jennifer Lee Gunson in an insightful conversation with John Boccacino, one of the co-hosts and the driving force of Syracuse University's 'Cuse Conversations podcast. John shares his strategies for integrating the podcast seamlessly into Syracuse University's communications calendar, making it a vital tool in the institution's communication toolkit and engaging listeners with a remarkable 70% listen through rate. Explore the impact of crafting compelling narratives, from highlighting students and alumni, vital cultural discussions to commemorating significant events in the university's history. This episode serves as a rich tapestry, weaving together the threads of innovation, storytelling, and passionate community engagement, offering a profound glimpse into the future of higher education podcasting.Connect with us:Learn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: Jen LinkedIn or [email protected] w/ Neil:  Neil LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoConnect with John & 'Cuse ConversationsLearn More: 'Cuse ConversationsSubscribe: Apple/SpotifyTwitter:  @johnboccacino/@SyracuseUNewsLinkedInInstagramFacebookChapter Timestamps:(00:00:00) IntroductionNeil & Jen introduce John Boccacino, senior internal communication specialist at Syracuse University, co-host of ‘Cuse Conversations, and passionate alum.(00:03:51) Origin and Evolution of Cuse ConversationsJohn walks the audience through his personal podcasting journey from broadcasting to the alumni office of Syracuse where he started the podcast and it’s journey from an alumni focused start. (00:07:39) Podcast's Role in Communications Strategy‘Cuse Conversations as a tool to showcase university achievements and values, as well as student community, has led to success reflected in the audience duration rate.(00:10:03) Integrating Podcast into Communications CalendarAn in-depth discussion on how Cuse Conversations fits into the larger content calendar of the communications department, and utilizes video content, newsletters and brand identity.(00:13:12)  Guest Selection & StorytellingJohn explains the different kind of stories that they like to tell, highlighting events on campus and making sure that all different audience facets understand what's happening, to topical messaging that students need to hear.(00:16:16) Understanding Metrics for SuccessDiscussion on the 70 percent listener retention rate and if identifying impactful stories and  social media engagement metrics for podcast clips and the overall use and impact.(00:20:21) Expanding Audience HorizonsJohn explains how the podcast  intentionally caters to both alumni and students' interests to widen the audience and break down silos.(00:22:56) The Strategic Hosting ApproachInsights into focusing on the podcast's brand, and guests rather than individual identity of the hosts.(00:25:08) Stories that Need to be ToldJohn talks about the different stories that he shares, and highlights the story of a scholarship program that grew out of a tragedy.(00:27:13) Future Vision and Final ThoughtsExciting plans for launching a YouTube channel and incorporating live recorded podcasts, as well as thoughts on the future of higher education podcasts(00:31:07) Conclusion (00:00) - Introduction (03:51) - Origin and Evolution of 'Cuse Conversations (07:39) - Podcast's Role in Communications Strategy (10:03) - Integrating Podcast into Communications Calendar (13:12) - Guest Selection & Storytelling (16:16) - Understanding Metrics for Success (20:21) - Expanding Audience Horizons (22:56) - The Strategic Hosting Approach (25:08) - Stories that Need to be Told (27:13) - Future Vision and Final Thoughts (31:07) - Conclusion

Discover the power of a podcast network; the tremendous value that it brings to it’s member shows, and how it’s fostering democracy and civil discourse from all sides of the political landscape.  Join hosts Neil McPhedran and Jennifer Lee Gunson in conversation with Jenna Spinelle and Brandon Stover, the driving forces behind The Democracy Group, as they share the intricacies of their pioneering podcast network. From exploring the website's role as a central hub for diverse voices and initiatives, to dissecting the innovative use of thematic shows and curated playlists, we uncover the transformative impact of podcasts on civic education and political discourse. The episode provides a behind-the-scenes look at their fellowship program, highlighting their dedication to nurturing the next generation of leaders and fostering inclusive dialogue. Join us as we navigate the nuances of political conversations, the challenges of bridging divides, and the inspiring potential of podcast networks in pushing forward a common goal and educating the general public.Connect with us:Learn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: Jen LinkedIn or [email protected] w/ Neil:  Neil LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoChapter Timestamps:(00:00:59) Introduction to The Democracy GroupIntroduction to Jenna Spinelle and Brandon Stover from The Democracy Group,  a non-partisan network of podcasts focused on democracy education.(00:02:47) The Democracy Group's OriginJenna  & Brandon introduce themselves, and walk the audience through the origins of The Democracy Group and their initiatives (00:06:38) Building the NetworkInsight into the early days of building The Democracy Group network. (00:08:35) Nonpartisan ApproachThe challenge of maintaining a nonpartisan environment and the structure the network uses to create this, and select shows to be a part of the network.(00:11:21) Benefits of Joining a NetworkDiscussion on the key benefits of joining a podcast network, focusing on promotional and marketing opportunities.(00:13:00) Application and Rules for Joining the NetworkBrandon explains the application process for potential network members. Jenna explains the voluntary nature of network participation but the main requirement of a consistent publishing schedule.(00:15:52) Media Training for Podcast GuestsJen asks for some more information on their podcast specific media training programs, the how and why behind it.(00:18:02) Collaboration Across the NetworkOverview of the avenues for collaboration amongst shows across the network through meetings, training, and virtual events.(00:19:44) Fellowship for Young VoicesDescription of the fellowship programs for the next generation that the network is offering.(00:22:44) The Central Hub: The Democracy Group WebsiteBrandon & Jenna describe the Democracy Group’s website, newsletters and overall strategy behind them.(00:24:57) Network-wide Playlists and Thematic ShowsIntroduction to network-wide playlists and their effectiveness in offering a taste of diverse shows. (00:27:25) Building a Network: Key ConsiderationsJenna shares her key learnings on how to launch a network. (00:29:00) How the Network has Shaped Jenna & BrandonJenna and Brandon share the way working on the network has really exposed them to political viewpoints that are different from their own and the importance of that. (00:30:33) Closing Hosts Neil & Jen share their key takeaways from their conversation and wrap up the episode. (00:59) - Introduction to The Democracy Group (02:47) - The Democracy Group's Origin (06:38) - Building the Network (08:35) - Nonpartisan Approach (11:21) - Benefits of Joining a Network (13:00) - Application and Rules for Joining the Network (15:52) - Media Training for Podcast Guests (18:02) - Collaboration Across the Network (19:44) - Fellowship for Young Voices (22:44) - The Central Hub: The Democracy Group Website (24:57) - Network-wide Playlists and Thematic Shows (27:25) - Building a Network: Key Considerations (29:00) - How the Network has Shaped Jenna & Brandon (30:33) - Closing

Crafting engaging stories: understanding the importance of conflict, characters, setting, and resolution, and the art of the 30-second hook in podcasting with Laura Joyce Davis of the Stanford Storytelling Project & cofounder of Narrative Podcasts. Join hosts Neil McPhedran and Jennifer Lee Gunson to unravel the secrets behind creating compelling educational podcasts. Discover the pivotal role of podcasting in higher education as Laura shares inspiring stories of students finding their voices, overcoming challenges, and embracing creativity through audio narratives. Beyond the fundamentals, this episode ventures into the intricacies of podcasting, shedding light on the evolving landscape of episode titles, podcast artwork, and audience engagement strategies.Connect with us:Learn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: Jen LinkedIn or [email protected] w/ Neil:  Neil LinkedIn or [email protected]:  @namcphedran / @podiumpodcastcoChapter Timestamps:(00:00:00) IntroductionHosts Jennifer Lee and Neil McPhedran introduce the Continuing Studies podcast and introduce Laura Davis, and their conversation about storytelling in podcasting, teaching, and the intersection of the two. (00:03:05) Laura's Background and Entry into PodcastingLaura shares her background in fiction writing and how she transitioned into podcasting. The story behind Shelter in Place, her daily podcast created during the pandemic, is explored.(00:06:40) Challenges of Daily Podcasting with Young ChildrenLaura discusses the challenges of balancing parenting and daily podcasting during the pandemic. (00:08:18) How Podcasting Shaped Laura's Teaching Laura reflects on how podcasting helped her find her voice as a writer, and learn to work quickly and not overthink things.(00:10:46) Stanford Storytelling ProjectLaura shares the origin story of the Stanford Storytelling Project and the way that all of her work experiences led her to her current position.(00:15:16) The Student Experience Laura highlights the transformative experiences students undergo in the SSP, the focus on the students' personal growth and the significance of embracing the messy, creative process as well as the actual career building opportunities that can come out of it. (00:18:34) Podcasting as a Career AdvantageJen & Laura discuss using podcasting projects as a tool to enhance resumes and showcase personality. Insights into how audio storytelling offers a unique, intimate connection with listeners, setting applicants apart in job applications.(00:21:30) Craft of Interview-Style PodcastingLaura takes the audience through the key components of a story and how those are applied in an interview podcast context.(00:26:03) Crafting a 30-Second HookLaura shares the importance of crafting an engaging 30-second hook and how she teaches this. (00:28:51) Episode and Show TitlesDiscussion on the significance of episode post details, including show titles, descriptions, and episode artwork(00:34:00) The Future of Podcasting in Higher EducationLaura Davis reflects on the opportunities and potential of podcasting in higher education, specifically the inclusive and accessible nature of podcasting for diverse learners.(00:37:34) ClosingNeil and Jen reflect on their takeaways from their conversation with Laura. (00:00) - Introduction (03:05) - Laura's Background and Entry into Podcasting (06:40) - Challenges of Daily Podcasting with Young Children (08:18) - How Podcasting Shaped Laura's Teaching (10:46) - Stanford Storytelling Project (15:16) - The Student Experience (18:34) - Podcasting as a Career Advantage (21:30) - Craft of Interview-Style Podcasting (26:03) - Crafting a 30-Second Hook (28:51) - Episode and Show Titles (34:00) - The Future of Podcasting in Higher Education (37:34) - Closing

A new way for students to connect with and absorb a textbook in bite-sized episodes. Join hosts Neil McPhedran & Jennifer - Lee Gunson as they continue an insightful conversation with Dr. Craig Van Slyke, an academic trailblazer who's innovating in higher education through his use of podcasting. In this episode, zoom in on Craig's companion podcast, "Information Systems for Business," shedding light on its unique role teaching his cyber-security textbook. Craig shares anecdotes of students benefiting from this innovative approach, emphasizing the value of supplementary learning materials like his podcast. They also delve into the challenges of feedback and engagement in the podcasting world. Tune in for an enriching conversation that underscores the potential of podcasting as an accessible and impactful educational tool.Chapter Timestamps:(00:00:00) IntroductionHosts Jennifer-Lee Gunson & Neil McPhedran introduce the podcast, themselves, and Craig Van Slyke(00:01:55) Information Systems for Business PodcastExplanation of Craig's podcast and its role as a companion to his textbook. The purpose of the podcast is to make complex content more accessible.(00:03:16) The Purpose of Behind the PodcastCraig goes through his purpose behind the podcast as a learning tool, and additional touch point in an environment of different student needs(00:04:55) Podcast CreationInsights into creating multiple podcasts and leveraging podcasting experience.(00:06:00) Modern Learning StylesDiscussion on how modern students prefer on-demand, bite-sized learning and the importance of adapting learning to this this changing world(00:07:23) Making Content AccessibleThe decision to make the podcast available to the public. Belief in the accessibility of educational content, and adapting to student’s needs.(00:09:37) Impact of the Podcast on Student LearningCraig talks about a study assessing the podcast's impact on student learning. Exploring student feedback on the podcast's usefulness.The challenge of not requiring students to listen.(00:10:41) Podcast SupportJen & Neil ask about adoption of this kind of learning from other faculty as well as other professors who are using the text. Craig clarifies that "Information Systems for Business" is entirely his initiative.(00:11:59) One-Star Reviews and FeedbackCraig discusses the challenge of getting feedback and engagement from podcast listeners. Jen echoes this experience and the value of one-star reviews and passionate engagement. (00:13:45) Exam-Related Spikes in DownloadsNeil and Craig talk about spikes in downloads around exam periods and the benefits of students revisiting content before exams.(00:14:51) Podcast DisclaimerCraig walks us through the disclaimer he gives off the top of each episode and the reasoning behind it. (00:16:36) Episode ConclusionNeil and Jen wrap up the interview with Craig, highlighting his passion for education and podcasting and each of their takeaways from the interview. (00:00) - Introduction (01:55) - Information Systems for Business Podcast (03:16) - The Purpose of Behind the Podcast (04:55) - Podcast Creation (06:00) - Modern Learning Styles (07:23) - Making Content Accessible. (09:37) - Impact of the Podcast on Student Learning (10:41) - Podcast Support (11:59) - One-Star Reviews and Feedback (13:45) - Exam-Related Spikes in Downloads (14:51) - Podcast Disclaimer (16:36) - Episode Conclusion

Learn about a podcast that’s unlocking the untapped potential of academic studies, distilling complex research into digestible, practical advice for industry experts.Dr. Craig Van Slyke, a passionate higher education podcaster and professor, shares his podcasting journey as the creator and host of three podcasts, emphasizing the vital importance of having a clear purpose to create & sustain meaningful content. Join hosts Jennifer-Lee Gunson & Neil McPhedran as they discuss The Cyber Ways Podcast with Craig, which explores the ever-evolving realm of cybersecurity; decoding complex academic research for real-world application, for cyber security professionals in the field. Learn how Craig successfully navigates the balance between academic rigor and audience engagement, and why quality content and a passionate, niche audience matter more to him than chasing numbers. Craig shares his experiences, challenges, and the rewards of podcasting in higher education. Whether you're an academic looking to amplify research or a podcast enthusiast, this episode offers practical tips and a fresh perspective on the art of podcasting.Chapter Timestamps:(00:00:00) IntroductionJenn & Neil introduce today’s guest, Dr. Craig Van Slyke, and introduce his podcast Cyber Ways that is the focus of part one of a two part series with Craig(00:04:38) Overview of the Podcasting JourneyCraig, a seasoned podcaster and professor, walks us through his podcasting journey and the story behind each of his three podcasts. (00:06:59) Defining Your Podcast's PurposeThe importance of clearly defining your podcast's purpose and understanding your target audience to create engaging and purpose-driven content. We dig into the specific purpose of the Cyber Ways, bridging the gap between academia and the professional cybersecurity community(00:10:30) Appreciating & Knowing Your AudienceJen & Craig discuss the idea that impact cannot always be measured by number of downloads, but rather the significance of getting this academic research into the hands of the people who can implement it, the professional cyber security community.(00:14:10) Privacy & the Digital FootprintThe unique challenges posed by cybersecurity and privacy with an online presence & data collection, and Craig reminds the audience that although this information is out there, we should still be taking the necessary security precautions. (00:20:59) Preparing for an InterviewCraig walks us through his preparation process with a run of show document to help keep everyone in the right balance between in-depth content and audience accessibility. (00:23:06) Quality Over Quantity in PodcastingThe importance of prioritizing quality over quantity when producing podcast episodes and the potential drawbacks of excessive length.(00:24:56) The Unique Value of PodcastingCraig talk about faculty support  and highlights his motivation to deeply engage with a dedicated audience and deliver purpose-driven content(00:27:27) ClosingNeil & Jen share their takeaways and wrap it up.  (00:00) - Introduction (04:38) - Overview of the Podcasting Journey (06:59) - Defining Your Podcast's Purpose (10:30) - Appreciating & Knowing Your Audience (14:10) - Privacy & the Digital Footprint (20:59) - Preparing for an Interview (23:06) - Quality Over Quantity in Podcasting (24:56) - The Unique Value of Podcasting (27:27) - Closing

Unravel the dynamic relationship between podcast & curriculum, both as a part of it, and a driving force behind it, with Dr. Gelareh Farhadian and Dave Keighron from the University Canada West. Through insightful anecdotes, learn how the "Innovation Fuel" podcast emerged as a powerful educational tool, teaching critical thinking and practical skills through real world case studies and cultivating invaluable networking opportunities for students. The unique role their producer plays in curating meaningful content and driving collaboration is also visited. Explore the symbiotic relationship between podcast and classroom, and unearth the unexpected outcomes and career-readiness benefits it offers to both students and educators.(00:00:00) IntroductionJen and Neil provide some background on UCW, and introduce Dr. Gelareh Farhadian and Dave Keighron  of the "Innovation Fuel" podcast from the University of Canada West.(00:03:05) The origins of Innovation FuelLearn what began "Innovation Fuel" and the unexpected learner benefits that have grown out of it(00:06:42) The Prototyping ProcessDave & Gelareh discuss how the podcast has evolved from a conceptual idea, and what they have learned and changed along the way(00:12:12) Podcast as CurriculumUnravel the different ways of integrating the podcasting into the curriculum, and how the podcast has shaped the curriculum.(00:16:34) The Vital Role of the ProducerDave & Gelareh expand on how working with Tomas, their producer, has positively evolved their podcast through his connections and relationships with students, faculty, & the business community.(00:18:32) The Feedback LoopDiscover the multitude of channels that Dave & Gelareh are receiving feedback and applying it to the podcast(00:20:45) True Evergreen ContentNot only do past episodes continue to be available and serve as learning tools for students, Dave & Gelareh explain how they are building these up with followup and expanding their storytelling for learning and continuing to explore new solutions.(00:22:09) Parting Wisdom: Podcasting TakeawaysDave shares his advice to start doing, and Reid Hoffman’s “ Build your airplane as you’re falling off the cliff.”(00:27:46) Conclusion & closing.Neil & Jenn share their key takeaways from the episode. (00:00) - Introduction (03:05) - The origins of Innovation Fuel (06:42) - The Prototyping Process (12:12) - Podcast as Curriculum (16:34) - The Vital Role of the Producer (18:32) - The Feedback Loop (20:45) - True Evergreen Content (22:09) - Parting Wisdom: Podcasting Takeaways (27:46) - Conclusion

Unpack the lessons learned from a college podcast's strategic pivot and adapting to change. Join hosts Jennifer-Lee Gunson and Neil McPhedran in a thought -provoking conversation with Laura Guzman, the director of Community Relations for Campus Support at CDI College. Explore their strategic pivot of the "Pick Me Up Podcast," from a covid-era mental health focus into "Career Buzz", which highlights different career options accessible through CDI’s programming. Learn about the strategic integration of their podcast into their campus app, creating a more accessible platform for students and faculty to discover and listen. Explore the power of podcasting as a tool for evergreen content creation and discover the significance of leveraging diverse distribution channels to engage students and beyond.Laura's candid story of her journey with CDI’s podcast offers wisdom for aspiring podcasters and higher education professionals seeking innovative ways to bridge connections and share impactful stories.Chapter Time Stamps(00:00:00) IntroductionHosts Jennifer-Lee and Neil McPhedran welcome listeners and  provide a brief overview of the topics covered in this episode.(00:01:22) Introduction to Laura GuzmanJen introduces Laura Guzman, the Director of Community Relations for Campus Support at CDI College, and  Laura shares the origins of CDI College's podcast as a mental health platform during the pandemic and how it evolved into the insightful "Career Buzz."(00:04:29) Strategic Rebranding and Target Audience ShiftLaura discusses the decision to rebrand the podcast, based on data-driven insights that highlighted successful episodes featuring alumni and industry professionals.(00:08:30) Unique Programming at CDI CollegeJen & Laura chat about the market - based programs available at CDI, and the opportunities they provide students with.(00:11:21) Integration of Podcasts into Campus AppThe conversation shifts to the innovative integration of the podcast into CDI College's campus app.(00:12:18) Making Podcasts Accessible on Multiple PlatformsLaura & Neil emphasize the importance of making the podcast available on various platforms, ensuring accessibility to both the CDI College community and the general public.(00:14:16) Tips for Starting a Podcast in Higher EducationLaura shares valuable insights for aspiring higher education podcasters, emphasizing the significance of professional expertise and product quality.(00:17:27) Strategic Distribution ChannelsNeil asks about the strategy and variety of distribution channels to amplify engagement.(00:20:00) Wrap-up and ConclusionJen & Neil highlight their key takeaways from the episode (00:00) - Introduction (01:22) - Introduction to Laura Guzman (04:29) - Strategic Rebranding and Target Audience Shift (08:30) - Unique Programming at CDI College (11:21) - Integration of Podcasts into Campus App (12:18) - Making Podcasts Accessible on Multiple Platforms (14:16) - Tips for Starting a Podcast in Higher Education (17:27) - Strategic Distribution Channels (20:00) - Wrap-up and Conclusion

Join hosts Neil McPhedran & Jennifer-Lee with guest Kate Young, the host, writer, and executive producer of "This is Purdue", the official alumni podcast of Purdue University. Discover how Kate transformed the podcast into a compelling narrative show, weaving captivating stories of professors, students, athletics coaches and alumni. Learn about the unique approach of utilizing video content on YouTube to complement the audio podcast, appealing to different audience segments. Gain valuable insights on building brand awareness, connecting with alumni, and engaging prospective students and parents through the power of storytelling. Whether you're new to higher education podcasting or looking to enhance your existing show, this episode is packed with practical advice and inspiration to elevate your podcasting game.Chapter Time Stamps:(00:00:00) IntroductionJennifer-Lee and Neil McPhedran introduce the episode and welcome Kate Young, the host, writer, and executive producer of "This is Purdue”(00:01:40) The Team Behind “This Is Purdue”Kate explains her role, it’s evolution since 2021, and how she works within a larger team at Purdue(00:03:17) Podcast Goals and Target AudienceDiscover the podcast as a storytelling vessel, appealing to both alumni and prospective students and parents.(00:04:38) Creating Engaging Video ContentKate discusses the successful integration of video elements on YouTube, using the same interview in different unique formats.(00:9:43) Strategically Using Video ContentPractical advice for podcasters interested in exploring video content and repurposing clips for social media.(00:12:00) The Focused Audience of PodcastingJen & Kate explore the time it takes to build a podcasting audience and value and focus of each listener(00:14:00) Utilizing Podcasts for Internal and External CommunityExploring the podcast's impact on external audiences, benefits internally, and its role as a community-building tool within the university.(00:16:35) Tips for Alumni-Focused PodcastsKate shares valuable tips on networking, growing an audience, managing expectations, and the long-term benefits of consistent content creation.(00:19:42) Higher Ed Podcast RecommendationsNeil & Kate discuss the uniqueness of “This Is Purdue” within the landscape of higher ed podcasts, as well as other recommended shows.(00:21:42) Wrapping UpJen & Neil highlight their key takeaways from the interview and sign off. (00:00) - Introduction (01:40) - The Team Behind "This Is Purdue" (03:17) - Podcast Goals and Target Audience (04:38) - Creating Engaging Video Content (09:43) - Strategically Using Video Content (12:00) - The Focused Audience of Podcasting (14:00) - Utilizing Podcasts for Internal and External Community (16:35) - Tips for Alumni-Focused Podcasts (19:42) - Higher Ed Podcast Recommendations (21:42) - Wrapping Up