In this episode, Ashley Segura sits down with Katie Trant, founder of Foodie Brand Lab and agency director. Katie brings a unique perspective from both sides of the brand-building fence - as both a successful food blogger and branding agency expert.Katie shares her compelling journey from food blogger to branding expert, showing how she developed her blog "The Muffin Myth" into the successful "Hey Nutrition Lady" brand. She also discusses the essential elements of brand building, explaining why a brand is more than just a visual identity and how content creators can effectively shape audience perceptions.Whether you're a food blogger looking to build a stronger brand, a content creator seeking to understand brand strategy, or a marketer wanting to balance SEO with brand building, this episode offers actionable insights for creating a brand that resonates with your audience.Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!*SPECIAL OFFER*Created by a dear friend of ContentYum’s, Katie Trant is a branding expert with over a decade of experience. Her course is packed with everything you need to refine your brand strategy and grow your blog.Katie has given ContentYum fans an exclusive $50!Use Code: PODCAST at the checkout to get the discount OR Click the link down below 👇https://foodiebrandlab.com/special-admissionWebsite:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow Katie Trant:Website: https://foodiebrandlab.com/Instagram: https://www.instagram.com/foodiebrandlab/Follow Ashley Segura:Website: www.contentyum.comLinkedIn: https://www.linkedin.com/in/ashley-segura/Twitter: https://twitter.com/ashleymadhatter

In this episode, our host, Ashley Segura, chats with Suzanne Kagan, a Senior Marketing Leader. We Suzanne to spill all the beans on how storytelling shapes successful marketing strategies.Suzanne shares practical techniques for testing and evaluating brand messaging, including budget-friendly ways to collect data and refine content. She offers insights on everything from creating effective one-liners to conducting messaging tests and adapting stories across different platforms. Learn how to use analytics to evaluate your storytelling strategy and make data-driven decisions.Whether you're a creative professional looking to move into marketing or a seasoned marketer seeking fresh perspectives, this episode offers practical strategies for storytelling in marketing. Plus, get Suzanne's insider tips on using LinkedIn to understand your audience and stay current with industry trends.Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow Suzanne Kagan:LinkedIn: https://www.linkedin.com/in/suzannekagan/Follow Ashley Segura:Website: www.contentyum.comLinkedIn: https://www.linkedin.com/in/ashley-segura/Twitter: https://twitter.com/ashleymadhatter

In this episode, we dive into the often-overlooked side of content marketing—retention. Shana Haynie, Head of Content and Organic Growth for MoEngage's North America region shares insights on the differences between creating content for acquisition versus retention, especially in B2B and B2C contexts.Ashley Segura and Shana discuss strategies for keeping your customers engaged post-purchase, from educational content to loyalty programs, and explore how AI and data are transforming retention strategies.Whether you're scaling a content program or trying to balance acquisition and retention, this episode is packed with practical tips on how to create content that keeps your audience coming back for more!Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow  Shana Haynie :Website: https://www.moengage.com/blog/shanahaynie/LinkedIn: https://www.linkedin.com/in/shanahaynieFollow Ashley Segura:Website: www.contentyum.comLinkedIn: https://www.linkedin.com/in/ashley-segura/Twitter: https://twitter.com/ashleymadhatter

In this episode, Ashley Segura chats with Brie Anderson, an expert in Google Analytics 4 (GA4). Brie shares her insights on how to effectively use GA4 to track and analyze your content's performance.Discover the essential reports within GA4 that every content marketer should be monitoring, from traffic acquisition to engagement metrics. Brie reveals the key metrics to track in GA4 and how to use them to measure the success of your content strategy.Tune in to learn how to unlock the power of GA4 and achieve your content marketing goals.Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow  Brie Anderson :Website: beastanalyticsco.comLinkedIn: https://www.linkedin.com/in/brieeanderson/Follow Ashley Segura:Website: www.contentyum.comLinkedIn: https://www.linkedin.com/in/ashley-segura/Twitter: https://twitter.com/ashleymadhatter

In this episode, Ashley Segura, Head of Content at ContentYum and Kate Ahl, the founder of Simple Pin Media, discuss how to use Pinterest to drive traffic to your website.Kate, an absolute Pinterest expert, shares her journey from helping a friend with her blog to building a successful Pinterest marketing agency. She reveals why Pinterest stands out from other social platforms and why it's a powerful, often underutilized tool for content creators and brands aiming to boost their content traffic.You’ll learn the essential metrics to monitor on Pinterest, discover the types of content that get the most traction, and master the art of crafting a successful keyword strategy. Kate also offers valuable tips on optimizing your Pinterest profile, refreshing your visuals, and maintaining a consistent pinning strategy.Whether you’re a blogger, business owner, or content creator, this episode is packed with actionable insights to help you harness Pinterest’s potential and drive more traffic to your website.Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow Kate Ahl:Website: https://www.simplepinmedia.com/LinkedIn: https://www.linkedin.com/in/kate-ahl/Follow Ashley Segura:Website: www.contentyum.comLinkedIn: https://www.linkedin.com/in/ashley-segura/Twitter: https://twitter.com/ashleymadhatter

In this episode, Ashley Segura chats with Blake Hutchison, the CEO of Flippa, which is the leading online marketplace for buying and selling websites. Blake shares how you can prepare your content and your online business for a successful exit.Discover the ways to make your online business attractive to potential buyers, from optimizing your content strategy to building a loyal audience. Blake reveals the key metrics that investors look for when evaluating an online business and how to maximize your chances of a profitable sale.Learn things like how to leverage content marketing to tell your brand's story and attract the right buyers. Blake also discusses the importance of understanding your business's value and setting realistic sales expectations.Whether you're a seasoned entrepreneur or just starting with the end goal to sell, this episode is packed with practical tips and strategies. Tune in to learn how to position your business for a successful sale and achieve your financial goals.Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow Blake Hutchison:Website: www.flippa.comLinkedIn: https://www.linkedin.com/in/blakehutchison/Follow Ashley Segura:Website: www.contentyum.comLinkedIn: https://www.linkedin.com/in/ashley-segura/Twitter: https://twitter.com/ashleymadhatter

In this episode, Ashley Segura sits down with Jakub Rudnik, Head of SEO and Content at Softr, with a background in journalism, to explore the balance between quality and quantity in content creation.Jakub, with his unique journey from sports TV to content marketing, shares valuable insights on how his journalism background influences his SEO and content strategy approach. He's dishing out all the details on creating compelling content at scale without sacrificing quality.Get ready to add to your content strategy as Jakub reveals his strategies post-publishing a new piece of content and how a low-quality TikTok video can outperform polished content.Learn which content metrics matter most and why taking time to disconnect might be the secret sauce to your next big content idea. This episode is full of practical tips that you can implement in your content strategy right away.Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!Watch Full Video Podcast Here Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow Jakub Rudnik:WebsiteLinkedInFollow Ashley Segura:WebsiteLinkedInTwitter

In this episode, Ashley Segura, the podcast host and Head of Content at ContentYum, chats with Emma Valentiner, Head of SEO at ThreeColts, to uncover the critical elements of a successful content strategy.Emma shares a wealth of insights, from her journey into SEO to practical tips for creating a content strategy full of content that ranks. She's dishing out all the details on how to develop a content strategy that drives actual results.We're talking keyword research techniques, the importance of comprehensive content outlines, and the patience required in SEO.Get those notepads ready because Emma breaks down her content creation process, from her approach to targeting different keywords to her three-month rule for evaluating content performance before making changes. She even covers what to look for when tracking key metrics like organic traffic, bounce rate, and keyword rankings over the three-month period.Get bonus insights on incorporating video content, leveraging AI for competitive research, and why FAQs can add up to 90 seconds of extra dwell time to your content.Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow Emma Valentiner:WebsiteLinkedInFollow Ashley Segura:WebsiteLinkedInTwitter

In this episode, Ashley Segura chats with Chris Cunningham, Co-Founder of ClickUp, to learn how the company is dominating social media.Chris dishes out all of the juicy details on how ClickUp is turning the world of B2B marketing on its head with great organic social media content.We're talking short-form content that's so entertaining, that it's making millions of people forget they're watching videos for project management software.They have already hit over 75 million organic impressions a month. That's more views than cat videos!Get those notepads ready because Chris reveals the secrets behind ClickUp's content creation magic, from their scrappy team of 4.5 to their ABCD formula for generating endless video ideas. He even shares insights on testing new platforms, tracking analytics, and staying motivated in the world of content marketing.Get ready for some real talk about the rollercoaster of producing daily content. Chris shares how he keeps the creative juices flowing (no, it's not just caffeine) and why "building in public" is the new guerilla marketing.Subscribe now for your weekly dose of content marketing wisdom that's more addictive than your morning coffee and twice as likely to make you question everything you thought you knew about B2B content marketing!Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow Chris Cunninghum:WebsiteLinkedInFollow Ashley Segura:WebsiteLinkedInTwitter

Get ready to spice up your marketing strategy! In this episode, Ashley Segura sits down with Naomi Soman to dish out the secrets of creating customer personas for your marketing campaigns.Naomi shares her approach to building personas and the importance of focusing on pain points, dream states, and doubts/hesitations rather than just demographic data. One tactic Naomi covers is using sales call recordings as a valuable source of information for understanding customer language and concerns.The conversation covers various methods for gathering persona data, including tips like analyzing online forums, social media comments, and using ChatGPT to create style guides based on customer language. Naomi emphasizes the importance of mirroring customer language in marketing copy.Learn the common mistakes people make in persona creation, such as confusing investor personas with end-user personas and the importance of tailoring messages to different levels of management within an organization.The episode concludes with Naomi sharing her "secret sauce".Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Catch the full Video Podcast Episode Here: https://contentyum.com/episode-17-how-to-build-personas-that-are-actually-usefulWebsite:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow Naomi Soman:WebsiteLinkedInFollow Ashley Segura:WebsiteLinkedInTwitter

In this episode, Ashley Segura and Arsen Rabinovich continue their discussion on links, shifting their focus to internal linking strategies and best practices.Arsen explains the different types of internal links, emphasizing the importance of descriptive anchor text for both user experience and SEO. He advises against using generic phrases like "click here" and advocates for incorporating relevant keywords in the anchor text.The conversation moves to the nuances of internal linking, including the ideal number of links, their placement within content, and how to leverage internal links to boost a document's ranking.Ashley and Arsen discuss the challenges of incorporating commercial intent links into informational content and how to strike a balance between helpfulness and promotion. They also touch upon the importance of understanding user intent and tailoring internal links accordingly.The episode concludes with a discussion on tools and techniques for identifying and fixing broken internal links, as well as Arsen's secret sauce for effective internal linking using Google's site colon command.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Watch Full Video Podcast Episode Here: Full Video EpisodeSocials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow Arsen Rabinovich:WebsiteLinkedInFollow Ashley Segura:WebsiteLinkedInTwitter

In this episode, Ashley Segura sits down at the table with Arsen Rabinovich, founder of TopHatRank, about the intricacies of link building, backlinks, and internal linking.In part one of this two part episode, Arsen shares his first hand expertise in digital marketing and SEO, discussing practical link strategies.Together, Ashley and Arsen explore foundational aspects of link building, the significance of competitive analysis, and the importance of balancing relevancy and authority. Arsen offers insights on effective outreach methods, the pitfalls of outdated link-building practices, and the role of internal linking in enhancing SEO performance.Arsen also sheds light on the impact of recent Google leaks on link-building strategies and provides tips for maintaining high-quality links in a constantly evolving digital landscape.Tune in to learn about Arsen's tried-and-true methods for successful link building, his approach to creating meaningful connections, and his secret sauce for SEO success.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow Arsen Rabinovich:WebsiteLinkedInFollow Ashley Segura:WebsiteLinkedInTwitter

In this episode, Ashley Segura chats with Carolyn Cohen, the Content and Social Lead at H&R Block, about how she manages and adapts content calendars for a seasonal brand. Carolyn shares her approach to balancing planned and spontaneous content, and the importance of flexibility during the intense tax season.Together, Ashley and Carolyn discuss the importance of cross-departmental collaboration, ensuring consistent engagement, and the unique strategies to keep content relevant and engaging across multiple platforms.Carolyn provides insights into handling approvals, managing negative sentiment, and the benefits of using tools like Khoros for comprehensive content management.Tune in to learn about Carolyn's innovative tips for social media success, content planning, and her strategies for maintaining high-quality content in seasonal environments.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow Carolyn Cohen:WebsiteLinkedInFollow Ashley Segura:WebsiteLinkedInTwitter

In this episode, Ashley Segura chats with Jeannie Assimos, the Head of Content/Brand at Way.com, about how she scaled Way.com's traffic from 40,000 to 1.6 million monthly users.Jeannie shares her methods for achieving such growth, such as her strategic approach to content creation and how important it was to partner with SEO.Together Ashley and Jeannie chat about understanding audience needs, expanding content topics beyond the core business, and the importance of high-quality, well-researched articles. Jeannie shares insights on creating engaging content, from trending topics to evergreen, and the impact of consistency and quality on traffic growth.Tune in to hear about the benefits of content syndication and practical tips for smaller teams to achieve significant traffic growth.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow Jeannie Assimos:WebsiteLinkedInFollow Ashley Segura:WebsiteLinkedInTwitter

In this episode, Ashley Segura interviews Julia McCoy to discuss her remarkable journey from investing $75 to building a $5 million business in content marketing. The conversation explores Julia's principles for business growth, her challenges transitioning from a freelancer to a business owner, and her strategies for content marketing success.Together, Ashley and Julia chat about understanding customer needs, the balance between quantity and quality in content creation, and AI within the industry. Julia also shares her time management tips, insights on conversion rate optimization, and the future impact of AI on the job market.Tune in to gain valuable advice on growing a business, optimising content for better conversions, and staying ahead in content marketing.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumQuotes:"Building what your customers actually want and doing it better than the competition is key.""Don't undervalue your work. Sometimes the best advice is to triple your prices.""Find your flow. Choose your highest ROI tasks for the times you feel most creative.""AI is a tool in your tool belt, but there's still a human element needed for true success."Resources Mentioned:Opus Clips for video editingDescript for audio editingContent at Scale for AI-driven content creationGoogle Analytics and Google Search Console for tracking and insightsFollow Julia McCoy:WebsiteLinkedInTwitterFollow Ashley Segura:WebsiteLinkedInTwitter

In this episode of 'Content in the Kitchen,' host Ashley Sagura explores the recent Google algorithm leak and its implications for SEOs and content creators. The episode covers the major revelations from leaked documents, including unexpected factors influencing search rankings like NavBoost, user experience metrics, content relevance, and more.Ashley also discusses the SEO community's reactions and provides actionable strategies for navigating these changes. Additionally, the episode addresses AI overviews in search results, offering insights into how content marketers can adapt to maintain visibility. Listen in for a comprehensive breakdown of the key takeaways from the Google leak and AI overviews.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumShow Notes: Google Algorithm Leak by iPullRank: https://ipullrank.com/google-algo-leak?  Rand Fishkin at MozCon: https://www.searchenginejournal.com/rand-fishkin-at-mozcon-rethinking-strategies-amid-google-api-leak/518504/  SparkToro Blog on Google API Leak: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/  Dejan Marketing Blog: https://dejanmarketing.com/i-have-one-thing-to-say/?fbclid=IwZXh0bgNhZW0CMTEAAR1tSzrr4k19zhq05DpctAg7_ACZg9-6Tipz-Jg3A0Osggx1oPPBM0I_YFg_aem_AdxjdwwF-SAuhthuNeC3N5AlcG0Hf6ZdFcElaoHKeYAGwqujXi_YFB8vs7Jra4N-5W5l8MQ6rKP11sxO6xJL3C9-  The Verge Article on Google Algorithm Documents Leak: https://www.theverge.com/2024/5/29/24167407/google-search-algorithm-documents-leak-confirmation  YouTube Discussion on the Leak: https://www.youtube.com/watch?v=gS4_JH-QqSg&t=2576s

In this episode, Ashley engages with Meredith Farley to discuss LinkedIn content strategies for a broad range of audiences, from executives to lifestyle brands. The conversation begins with the intricacies of creating impactful LinkedIn posts. Then, we chat about a range of topics such as ghostwriting for executives, the nuances of brand storytelling on LinkedIn, and the benefits of consistent engagement on LinkedIn.Meredith also shares insights on the use of AI in content creation for LinkedIn and offers practical advice for those looking to enhance their LinkedIn presence. Listeners will gain valuable tips on how to optimize their content on LInkedin, strategically engage with their network, and leverage the platform to achieve personal and professional goals.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

In this episode, Ashley sits down with Bjork and explores the journey from casual kitchen moments to creating a successful content business with his wife, Lindsay. Bjork shares valuable insights on evolving content strategies, digital marketing, and the importance of loving the content creation process. Practical advice is provided for those starting from scratch, emphasizing the significance of market research, picking the right platforms, and focusing on content quality.Bjork also discusses the shift from service-based beginnings to productized businesses and the importance of adapting to industry changes. This episode is a comprehensive guide for aspiring content creators and business owners looking to understand the dynamics of digital content and monetization.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

In this episode of Content in the Kitchen Nik Ranger delves into the significance of internal linking within an SEO strategy. Nick emphasizes the value of internal links in enhancing user experience and outlines a robust internal linking optimization framework. She discusses the use of machine learning tools like Screaming Frog, SEMrush, Ahrefs, and specialized AI tools like InLinks and LinkBERT to automate and optimize internal link placement for maximizing SEO impact.This episode is packed with practical advice on developing intentional and purpose-driven internal links, from understanding PageRank and content relevance to avoiding link spam and distributing link equity effectively. Nik also highlights the broader strategies for building a solid internal link foundation, especially for e-commerce sites, and shares his secret sauce and favorite tools for SEO success.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

This episode of 'Content in the Kitchen' features guest Jess Cook, a storytelling and marketing professional with over two decades of experience working with notable brands like Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald's. Jess shares insights into crafting compelling narratives that resonate with customers, build brand loyalty, and drive recognition.Learn how to build trust with your customers through telling the right brand story and strategies for engaging with B2B and B2C audiences. Jess also shares why it’s so darn important to understand your audience, leverage customers' voices, and personalization in content marketing.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

In this episode of Content in the Kitchen, Erika shares her personal and professional journey, highlighting her shift from journalism to SEO and content marketing. Hear about the challenges and successes when adapting to a new country and industry, Erika’s approach to cooking mini Greek cheese pies as a comforting hobby, and her strategies on creating engaging content.  You’ll also learn about the importance of building trust with audiences through content, the ethical and practical ways to use AI in content creation, and how to understand user intent. Erika points out so many must-haves within your content toolkit like the need for brands to be authentic, understanding audiences, and how to establish and maintain trust.  Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.  Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum 

In this episode of Content in the Kitchen, we explore content marketing strategies and insights with Samuel Schmidt, the founder of Thruuu. He shares his journey from starting Thruuu in 2019. He shares his experience writing content that truly resonates with the human audience, rather than focusing solely on satisfying search engine algorithms.Samuel and Ashley chat about the challenges of delegating content creation, how to build a content outline, the significance of topic clusters, and the strategy of offering free tools to build a brand in this episode.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

In this episode of ‘Content in the Kitchen’, we explore how businesses, especially startups and those with tight budgets, can scale their content marketing efforts efficiently. Joined by Casie Gillette, a content marketer with 18 years of experience, we discuss the significance of evaluating existing content for improvement, leveraging the power of tools for content optimization, and innovative strategies for content repurposing.Casie shares her journey from agency to startup, offering actionable tips on utilizing AI and other tools to save time without compromising on content quality. She emphasizes the importance of quick wins, mid-term, and long-term content strategies, and the role of customer insight in shaping content that drives traffic and leads. The discussion also covers how to align content with organizational goals and leveraging influencer insights for content ideation.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

In this episode of 'Content in the Kitchen', we discuss the impact of Google's Helpful Content Update and the March Core Update. Rad Paluszak, the guest star on this episode, shares what he’s seen both of these updates do to websites and discusses strategies for recovery.This includes a comprehensive approach to rewriting content and enhancing user experience, leveraging tools like Quillbot and Claude AI for content detection and improvement.The episode underscores the importance of continuous improvement and adapting to Google's changing landscape, offering insights and strategies for navigating SEO updates and creating genuinely helpful content.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum