In this conversation, Chelsea Druso discusses the unique culture at Provide, emphasizing inclusivity, flexibility, and the importance of storytelling in marketing. She shares her experiences as a mother in a predominantly female marketing team and how this environment fosters creativity and empathy. The discussion also highlights the significance of accessibility and representation in content creation, the alignment of values with external partners, and the preference for qualitative over quantitative results in measuring success. Chelsea reflects on the risks involved in storytelling and the celebration of team creativity, particularly in their impactful brand videos.

In this episode, Shelby Hagerdon and Matt Vojacek introduce themselves and discuss their backgrounds in content marketing. They explore the importance of storytelling and creativity in content marketing, as well as the need to entertain and engage audiences. They also discuss the concept of taking up space and standing out in a crowded market. The episode concludes with a preview of what to expect from future episodes of the podcast.