Transcription:Kris Parsons00:03Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too! Join us with your lively host, Ray Lowe, better known as the luckiest guy in the world.Ray Loewe00:22Good morning, everybody, and welcome to Changing the Rules. This is your lively host Ray Loewe. No, I have no idea where that lively host thing came from. But we're going to have a lively guest, I promise you that. Let's talk for a minute about changing the rules and what we're trying to do here. One of the things that we found is that we are saddled in life by rules, everybody in the world seems to want to give us a set of rules. Rules are great because they add structure to our lives. We're going to come back and talk about structure later, in a little bit. But it adds structure to our lives. The problem is that rules get overwhelming and that there are too many, and many of the rules that we were given early in our life just aren't relevant to where we want to go anymore. Steve Jobs, the founder of Apple, has a comment that he made. He said, "You know, when you're living life under somebody else's rules, you're not living your own life, you're living their life." We interview people that we refer to as the luckiest people in the world on this show. And they're our role models for going ahead. These are people who have designed their own lives and are living them under their own terms. Or if they haven't completed that process, they're in the process of doing that. We're going to find when we talk to Andrei Jablokow. So let me introduce Andre and he's going to talk a little bit as one of the luckiest people in the world, about the process that he's been going through in his life and where he is. So Andre and I met years and years and years ago. He is not a stranger to our podcast, he's been on before. He's been on our television show before when we had that. Andre is a college professor of engineering. He is a coach and he has always been an entrepreneur ever since I've known him. What we're going to talk about today, is about his entrepreneurial bench here, where he's going, how he keeps his life interesting, how he fends off boredom, and where he's heading. So, Andre, why don't you start with anything else about your background that you want to put in there.Andrei Jablokow02:54No, that was great Ray. I think you hit on it exactly, that it's all been a journey. I've had an entrepreneurial mindset. If you study entrepreneurship in school, they think that it's all about coming up with new widgets. But entrepreneurship is a mindset. What I found, and I love people that are building things, and creating things and trying new things, and taking risk. I've used that myself to reinvent myself over and over again. Now, sometimes it works and sometimes it doesn't work. You get misguided and off on the wrong path only to realize, what am I doing here? Ray Loewe03:38Well, that's the adventure and the journey and people don't realize this, everybody thinks that the luckiest people in the world just sit down one day, and they say, I'm going to redesign my life. And here's the way I'm going to redesign it. Then they go off and nothing goes wrong. We all know that everything in the world changes regularly. I often think how boring life would be if we didn't have these blips in the road if we didn't have to maneuver and change.Andrei Jablokow04:08I heard a long time ago that, let's say there were two types of people, there are river people and there are people that wander. The river people found out a long time ago, what they wanted to do, and that was their river of interest. And they got into that. There was nothing you could do to change them. My wife is like that. She decided when she was six years old what she was going to do and she's been doing it. It's incredible. Other people like me, I'm all over the place. Not sure what I'm doing from one time to the next, looking for my next adventure. It's just a different way of the world. They're both good.Ray Loewe04:10Well, let me comment on that because you're not as wandering as you think you are. I mean, you've been a professor of engineering for a long time. You are an important part in the lives of students who are trying to figure out what they want to do too. And, you know, let's talk about engineering for a minute. I think it's typical of you in a lot of ways. I mean, how many engineers wind up as engineers in life?Andrei Jablokow05:17Not most of them don't, most of them move on to something else. What they gain is a structured way of thinking, a way of solving problems. I mean, to me, life is solving problems. It's not all engineering. But you know, you're not going to do what's in the textbook, you're not going to do what's in class at any point. But today, or tomorrow, you're going to come up with something in your life, in your work, in your business, in your family that you've never done before. You've never seen before. But now you can lean on this to say, okay, how am I going to solve this problem? You don't just curl up in a ball and say, It's too hard for me, I can't do it. You say, Okay, bring it on. Let's do it. And that I think is fun.Ray Loewe05:58Okay, so let's talk about when I introduced you. I said, Professor of Engineering, and you're a mentor to kids there. But you've also done some coaching beyond that, why don't you talk a little bit about your interest in coaching? Because it's part of this. It's part of who you are.Andrei Jablokow06:17Yeah, it is. To me, I enjoy seeing the lights go on, and people, whether I'm teaching or coaching, or somehow helping them to see what their next move is what works for them. Should they continue on, supporting them, lifting them up, to believe in themselves enough that they can take action, in the direction of their dreams and in their goals? Whether that's the right one. They're gonna find the one right now and they're going to move forward in that. Sometimes when you get beat up in the world, and we all do, it's hard to keep going. Oftentimes, a coach supports a person but at the same time, enables a person to figure it out on their own, to move forward with the change.Ray Loewe07:14This all starts that most people have certain fundamental things that they want. So let's go back there a little bit. This is what everything builds on. This is why people are lucky this is because they don't just go off in random directions. There's some stuff behind us. So talk for a minute about what most people want.Andrei Jablokow07:39What I have found is, just in my experience, is that most people want to have some kind of purpose, some reason for why they're doing what they're doing, getting up. They want to contribute in some way to society; to even in their workplace, to do whatever they do, they want to feel like they're, they're important to somebody. They want to be able to add value, beyond just doing the work and getting a paycheck. Honestly, those types of people kind of bore folks like you and me. I want to know people that are actually creating value in other people's lives. In other words, helping them solve problems. But the other thing that they want beyond that is some ability to have some freedom. And most of the times when you start looking for freedom, you start saying, I want to be able to do what I want to do when I want to do it, the way I want to do it, and so on. But what I found is that freedom doesn't come that way. Because you end up getting lost, and watching television and not doing anything. What I found, and working with my sons, and my wife, and so on, was that structure and discipline, ultimately would create the freedom. Here you go back to the rules, the thing you started up. Which rules though, are they somebody else's rules? Are they your rules and your terms? The universe works in a certain way, you're not going to be able to violate those laws, but to the degree that you can focus, have discipline, consistency, practice. You and I have talked about this lots of times before those kinds of structures are ultimately looking for freedom. Ray Loewe09:26Let me amplify that a little bit because I think this is the heart of the matter. We all need structure. We all need rules. But the important part is to pick and choose those rules. I think part of picking and choosing those rules is what are the rules that are going to be your guidelines to perform what you want to do. To live your life the way you want to live it. Then how are those rules going to build on your sense of purpose? How are they going to add value to your life and other people's life? How's it gonna help you make a contribution? One of the things that I have been thinking a lot about lately is boredom. It's one of the things that we want to figure out. How are we not going to be bored? How are we going to wake up every morning and feel fascinated and motivated, and really excited about where we're going in life? And when you can do that? You have a real niche on life as part of your design process. Let's keep in mind when we talk about this because people are gonna say, Well, you know, nothing's forever. And that's correct, nothing is forever, the things are going to change. But this is where you are not on your life. It's one of the pieces. Once people start to pick a direction, that direction weaves a little bit, but it doesn't change. It keeps you going.Andrei Jablokow10:56It actually doesn't matter which direction you pick, just pick one. So to the degree that you can focus on only the things that you can control, and go about improving yourself, what can you control? What can we control? I mean, everybody has been called a control freak, once or twice in their life, but what can you control? You can control your thoughts, your actions, your behaviors, how you respond to things, what you focus on what you eliminate, that is not necessary and not getting you toward your goal. Once you start focusing on those things, you'll start to see which direction you need to go. Then you'll have a basis for comparing whether or not somebody, some opportunity, something is right for you. You've got to have a solid foundation. The other thing that happens is that everybody wants to maybe have their own business, or succeed in the job that they're in, relationships, what have you. None of those things are going to change. You know this until you change yourself. It's a do-it-yourself project. When you get better, all of a sudden, your world gets better.Ray Loewe12:07So let's now get a little more specific. I know for a long time, engineering has dominated your life, and you're good at it. But obviously, there's something in there that's lacking. Right? Tell us a little bit about your life experience. What motivated you to take the steps that you're going to tell us about in a minute, and what are those steps, and where you're headed.Andrei Jablokow12:32So I went down basically the road that we've been talking about, and engineering has been good to me. I'm not sure I'm that good of an engineer, but I'm decent at teaching it. That's what I've been doing is teaching engineers, I think I've taught over 10,000 students now, which is, you know, that's a fair number. For me, what I learned was that the natural order of things is growth. That's whatever the whole world wants to just continue to grow. I've outgrown what I've been doing. I want to venture out and I want to have my own business. I want to get out of the drama that happens in most large organizations. So it's not that anything's bad. It's just that it's time for me to move on and grow. How would I do that? I've looked at several things, whether I work in financial services, or whether I am an independent coach or consultant or speaker, I love to be up in front of people, and so on. What I realize is that to have that kind of an operation, there's a lot of moving parts, there's a lot to do. There's a lot that I don't know, venturing out. When you've worked for somebody else, for so long, you did your one piece of the puzzle, not knowing all of the other things. So I tried to go out on my own in the past, met with some success, met with some failure. I think the fact was that I wasn't ready for it mentally and I didn't have all the pieces, parts. So I became very careful in looking at what was being offered, what opportunities were coming my way, and whether or not I could actually make that work. Ray Loewe14:30Can I interject? Well, I'm going to interject whether you like it or not, because that's who I am. I think it starts with thinking a little bit about two things are the basis. What am I good at? What are my skills? What can I do well? Then I think the third thing is how do I supplement these things to make them work the right way? Do those things that I don't do well, need to be done?Andrei Jablokow15:00It's those things that need to be done, that you don't do well and don't want to do that somehow have to get done. It's like baking a cake. You can put everything in the cake. But if you leave the eggs out, you're probably not going to get a cake. Right?Ray Loewe15:14I know you're not baking cakes, I suspect in your life, somewhere along the line, you're, not a bad cake baker. But we're going to go ahead over here and talk a little bit about the niche that you're exploring now? And what are the pieces of it? And why does it excite you?Andrei Jablokow15:36So I've moved in the direction of looking at a franchise. I looked into how could I leverage my background, my technical background in engineering? And what interests me? I love gadgets, and technical things, and toys, and playing with all sorts of computers and devices. How can I leverage that because it's a skill, and I'm good at that? I'm good at explaining things to people. I love teaching and interacting with people. I love working with people that are trying to do something interesting in their lives. So how can I create that? What I found, Ray is an interesting niche for me, which is home inspection. Now I'm beyond fixing a house; you probably don't want me to be working with the tools. I'm good at looking at things and seeing how they should be fixed. How they should be done, what's the right structure, whether it be mechanical, whether it be plumbing, whether it be structural, electrical, etc. I looked at that, and I go, Well, that's interesting, I could do that. But the further I looked into it, I realized what a can of worms, it is to try to do it on my own. I happened upon a franchise model for this, where now I can work with a company that provides me all the training. I need to get going on it. Ongoing training, marketing support, from eight different directions, support if I get into trouble or have a question, and air cover marketing. Now all of a sudden, I can focus on doing the things that I need to do all day to be successful, while I'm learning how to run a business and actually run the business.Ray Loewe17:33Let's backtrack a little bit, because I know one of the things we've got you excited about here are tools. I mean, this isn't your father's home inspection service. That's not what some of the things that excited you. Talk to me about roofing inspections, You don't have to climb up there anymore, right?Andrei Jablokow17:54Sometimes you do, it depends. If the roof is too high or too steep or made of some material, like tile, you don't want to go up there. If you don't know how to walk on a roof you'll ruin it, even if it's asbestos tile, or tar, or anything like that. So we use drones. So all of a sudden, I'm a drone pilot, I'm flying around on the roof, checking the chimney, instead of climbing up way up on a ladder. You can get a better view if you go up there yourself, but in the absence of that, you use a drone. Then I look for leaks inside of houses, right? But I can't poke a hole in the wall. So now I have this thermal, this infrared thermography camera. I can look at temperature anomalies, to see where the insulation might be not operating the way it should, or there might be a leak. I can't X-ray the wall, but you can look at it and say, Wow, without taking the wall apart, or just looking at the surface of it, you would have never known. This is all interesting stuff that goes back to my engineering, it's all heat transfer and radiation and all those equations.Ray Loewe19:09What about the mundane business side of things, you know, the reports, the stuff that I know, as an entrepreneur, you don't love to do? Andrei Jablokow19:18That's the beauty of getting in with a company who knows what they're doing is that I now have a report writing system. All I have to do is get the data, put it in, and outcomes the report. The other thing is the marketing, right? I don't care what kind of business you're in. Once you get a few clients, the tendency is to stop marketing and then you wake up one day and say I don't have any work. Some people like sales and marketing and well, others just don't, but it's a necessary evil if you're going to be the business owner. So how do you get yourself to do that on a consistent basis and have some accountability whether it be through a partner, in a coach, or systems to get you to do it, because it, it all has to work together. You can't just focus on doing the work. You've got to work on the business, not only in the business, you've heard that before.Ray Loewe20:21It seems to me that you have a model here that you built for advancing in life, maybe that's not the right word, but continuing the journey and making the journey worthwhile. So you've kind of looked at yourself, you've looked at the things that you're good at, you've looked at the things that you're not so good at. You realize that to move forward, you can't do this yourself. This is a mistake that most people make, everybody thinks that they're a rugged individual that they can do everything themselves. This is a world of strengths. And when you follow your strengths and minimize your weaknesses, you come out way ahead. So you've found this franchise model. And I think this is something that's a really good option for people who want to go off on their own, and haven't figured out how.Andrei Jablokow21:15I think it's a great thing to look at. What I found in all the things that I've tried before, I mean, it all looks good from the surface, it all looks easy. There's three things nobody tells you, they don't tell you. Number one, how much money this is going to cost. They don't tell you how much time it's going to take to learn it. And the third thing they don't tell you is the absolute avalanche of things that you need to study and learn and integrate and create and buy, and all of that, and it's a mountain of work to get something off the ground. I mean, it looks great. If you're listening, all the webinars and sales pitches, and so on. It's an incredible amount of work. And I don't think anyone person or two people could do it, it's huge. It's a lot harder than it was back in the day.Ray Loewe22:03So, unfortunately, we're getting near the end of our time. I think you've done some really good things for people who want to be lucky, or who want to figure out how to move into this luckiest people in the world thing. We'll get you back at some point in time. I think one of the other things is, if you offer the franchise mode, how do you choose the right franchise? What are the things you need to look at? How do you keep from getting ripped off and find the value in the system? But take a couple minutes and wind up by recommending to people who want to find the next phase in their journey. Any advice that you have for them based on your thinking?Andrei Jablokow22:45My sense is to really start getting their own act together and opportunities start to come. What do I mean by that? Get your health together, get your body together. Whether it's through eating right, moving correctly, reading books. Most people these days that aren't reading, there's so much to read and study all these areas. What interests you? Go investigate it, go meet somebody, interview somebody about what they do, how they do it, and why they do it. And all of a sudden things start opening up for you. You know, some things look interesting to you, because you like to do them; like baking cakes, but that doesn't mean you want to do it all day. Most fun things look good for about a week or two. I wanted to drive a big truck but I don't want to do that anymore, right? So just go out and do something, do anything, go have a coffee with somebody. Come to Ray's group on Thursdays, and you'll meet some interesting people, and ideas will start to come to you.Ray Loewe23:45And forget the trucks, drive a drone instead. Right?Andrei Jablokow23:48Some people don't want to do that even. I think trucks are great. Some people love to do that. And I think they should continue to do them because they deliver all the things that we need. But you've got to find the thing that works for you.Ray Loewe24:02Well, Andre, thank you so much for being with us again on Changing the Rules. And we'll get you back again. There's a lot of wisdom that you've learned during your journey. And thank you for sharing it with us who want to learn. And we'll get you back again. Taylor why don't you sign us off here and we'll see you again next week with another great guest.Kris Parsons24:29Thank you for listening to Changing the Rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too! Join us with your lively host, Ray Loewe, better known as the luckiest guy in the world.

Transcription:Kris Parsons00:02Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too! Join us with your lively host, Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:14Good morning everybody, and welcome, again to Changing the Rules. I know I always say this, but I'm told that repetition is a good thing. Changing the rules is all about the luckiest people in the world. The luckiest people in the world are, by our definition, those people who have looked at their lives and redesigned them to meet their own personal specs. And then they step in, and they live them under their own terms. Now when you do that, generally you have to be a pretty happy person because you're living on your own terms; you're living your life the way you want to live it. But one of the things we're going to find is that there are roadblocks that occur there. The luckiest people in the world have ways of getting around them. And they just have a way of staying lucky. One of the things that they're really pretty good at is the name of our program is changing the rules. I think it was Steve Jobs, the Apple guy, founder of Apple, who said that, 'When you're living somebody else's life, under their rules, you're living somebody else's life. So you got to change the rules and make your rules. And when you do that, you can escape and be you. So today I have a co-host. Our co-host here is a young man by the name of Dick Coyne. I ran into Dick Coyne where I lived, he's become a friend. I think he's a man about town, although he's gonna debate that a little bit. But he seems to know just about everyone that I would want to meet. He's been an invaluable help in putting together important connections for me. You're going to learn more about him hopefully in future weeks because we're going to try and con him in coming back and co-hosting more of these podcasts. He's going to introduce our guest today, Sally Winchell, who's a young lady that he introduced me to. You're going to find that Sally is definitely one of the luckiest people in the world. So Dick, say hi to everybody.Dick Coyne02:28Well, hi, everybody, this is Dick Coyne. And Ray, thank you so much for this opportunity. It's very exciting not just to be here to hear about Sally's story, but to be able to get in with you and learn via podcasting about so many people who are living life under their own terms. Like you say, Sally and I first met when we were doing volunteer work for Lancaster General Hospital with a mutual friend actually. And since that wonderful opportunity, she and I have become good friends. I'm so pleased about that. She is the Energizer Bunny at anything she does. She is a woman of great passion, great focus. And without hearing anything more about me, what I'd like to do is take a moment and kind of set a framework for our discussion today. Because Sally has a lot to tell us. First, Sally, I think what I'd like to do is have you tell us about your early life as an adult because it seemed to me that you had a textbook example; you an education, a successful professional woman, a wife, a mom, and then you got to the fork in the road, the epiphany. And then we're going to talk about since that point, where you are now about telling us a little bit about that early phase, please.Sally Winchell03:59I certainly will. But I want to thank you Dick and Ray for inviting me This is quite an honor. I'm humbled by anybody who thinks that my story is anything special. I just live my life and do my thing and have fun doing it.Dick Coyne04:13There you have it. Keep going.Sally Winchell04:16Oh, my early kind of years, born and raised in Lancaster County. And so I grew up here and pretty much normal upbringing. I'd say the Beaver Cleaver growing up. And I think the biggest influencer in my life as a young person was my father. He was a man who taught me kindness, service, energy, passion, and he wanted me to I think, and get out of Lancaster County. So he kind of set the tone for my education. He told me what I was going to do, where I was going to go to school. When I was in seventh grade, there were no options. The option was two things: join the Navy and be a Navy nurse, or you can go to McCann School of Business and become a secretary; because you can always get a job as a secretary. So I wanted to be a music teacher, I wanted to go to music school, but my dad said, there's no debt, I can afford this, and this is what you're going to do. So I chose the medical secretarial route, which is kind of fun, because it did actually serve me well. Then the other thing my dad said was, I want you to meet a Navy man and get out of Lancaster County. Basically, you know, to see the world, there's more to life than what you see here. So that's what I did. I mean, literally, my next-door neighbor went to the Naval Academy, he brought all the guys home. And they needed girlfriends, they needed people to party with. My neighbor gentleman said, Sally, come down to this party, blah, blah, blah, long story short, I married a naval officer, he went to the Naval Academy. We married in '78 and started traveling immediately. We moved to Guam for three years, and I was loving it, it finally got me out of Amish country. Nothing against that, but really, I'm the kind of person that always is looking for exciting opportunity. Not a risk-taker. I'm not like where I'm not going to do bungee jumping and crazy stuff. But I wanted to travel, I wanted to see the world. I followed in what my father really wanted me to do. And it was great. I loved it. So we spent 11 years in the Navy. Dick Coyne06:51So after that, when did he leave the Navy? Sally Winchell06:53He left the Navy, he decided to become a chiropractor.Dick Coyne06:56Yeah. Is that part of the story? Sally Winchell06:58Yes, it is. It is part of the story. So we ended up in St. Louis. My ex-husband, now ex-husband, went to chiropractic college in St. Louis. Eventually, we moved back to Pennsylvania, which was my hometown, because, you know, kids coming along. So I think that it was exciting for me because we started a practice from the ground up in 1987. It was in a medical office that was no longer a medical office, in Terry Hill, Pennsylvania. Along with my ex-husband at the time, I had two babies; basically, we started a practice and built that practice from zero patients to 100 patients a day. It was quite amazing, actually. We worked really hard to do that, paid off our house. We were so in debt, but in that short amount of time, we really accomplished a lot by building this chiropractic practice and raising two children. So I was working in the practice raising the kids. And then probably the tragic part of that existence at that time was our son, who we adopted from Guatemala at six months. It was the probably the most exciting time of my life, because we wanted to have children and for many, many years that didn't look like it was going to happen. So we went down the adoption route, which was amazing and wonderful adopted our little son, Travis from Guatemala. And so, two weeks later, you hear this all the time, I became pregnant with my daughter, Kelly. So we had two babies. At that point I'm like, what am I going to do with two kids that are babies? I don't know how to handle this.Ray Loewe08:50We have an interesting thread of things going on here. What I'm reading from you is you escaped from Lancaster. Okay, good, bad or indifferent. I noticed you're back in Lancaster now. But that's okay. You escaped. You ran off with a Navy man, you discovered the world. You are living a life that glamour and a life that kind of kept you excited. Then all of a sudden you're back in St. Louis, you're the wife of a chiropractor. All of a sudden, you're building a business and you have the excitement of building a business. And then you have a couple of kids and now you're a mom on top of that. But at some point in time, what I'm detecting here is that you're you're not as fulfilled as you would like to be. And so why don't you talk a little bit about the dance studio that you started, and why you started it, and where that went. And then we'll get into the real exciting part of your life.Sally Winchell09:50That's great. Yes, so an opportunity came up for me to purchase a dance studio. I was teaching a dance class and a couple others studios, and again knowing my personality, it's like, that sounds amazing. There's an opportunity for me to have something that I could have and call my own. And that was very exciting.Dick Coyne10:13You know, Ray, one thing we haven't touched on, Sally, I think you've been a fitness and a dance enthusiast for much of your life. And so you didn't just decide, hey, I can teach dance in the studio. You had all the street cred to do that. Right? Sally Winchell10:28I did. I actually started taking classes in Guam. That's where I started. And it was with me the whole time.Ray Loewe10:35One of the things that comes out of the luckiest people in the world all the time is the fact that there are two things: there's your skill levels of things and then there's your passion. When the skill levels align with a passion, amazing things happen. And that's, I think, coming of where you are with the dance studio, right?Sally Winchell10:55Yeah, exactly. You're exactly right. It was an opportunity for me to call something my own and build it from the ground up. And that just is exactly what I wanted to do is have something that I could be successful at.Ray Loewe11:10And you were successful at it because you actually grew this thing, and were making some money at it, and doing well with it. But then on an event occurred, since time flies when you're having fun, I want to get to this event really quickly, and it's age 48.Sally Winchell11:31That is correct. Yep. Ray Loewe11:33So what happened at this magic age, that kind of topsy turvied everything?Sally Winchell11:40Well, it was January, right after Christmas, and you sometimes self-assess yourself. Since I'm a kind of a fitness buff, and a little bit of a freak about how I look, I looked in the mirror at 48, I remember it very well. And I didn't like what I saw. Looking back at me, I saw saggy skin, I saw kind of the aging process happen with my physique. And that just didn't sit well at all. It was very depressing. My husband at that time was in his office, and I went down and I said, this is not acceptable. I don't want to watch my body age like that and that whole 'dancer's body myth' is a myth. You can dance like crazy and never keep, that physique. I'm making this sound like I'm really worried about how I look. It's not, but for me, that was important. That was very important. So I hired a personal trainer, the very next day, and a nutritionist because I was not going to just watch this whole thing diminished before my very eyes. Dick Coyne12:52Was your husband behind you on that? Sally Winchell12:54Absolutely. He absolutely was, in fact, he was training with this person. He said, "Why don't you call to set up some appointments?" And I did it. So he was always very encouraging and supportive and encouraged me in my endeavors. And that's what I did. Ray Loewe13:13Again, there's a trend here. I want to take a minute and point this out because people tend to go along in life and their lives are pretty good. I think yours was a pretty good life, right? But all of a sudden, this event occurs. And it's, in some cases, it's tragedy. In this case, it's a very positive kind of a thing. All of a sudden, you made a change. And when you made that change, life got exciting. So tell us a little bit about what happened after you started getting into the fitness and started getting into some of the other things.Sally Winchell13:51Well, what was interesting was the dancing tied into the fitness because I was preparing for a ballroom dance competition eight months later, and I wanted to look killer in my Latin dress. I mean, I wanted to look amazing. And that was one of my motivations is to transform for that event. I started lifting heavy weights, eating well, changing my body, health-wise, as well as physique. I was blown away by the results. I'm like, this stuff works. I said to my trainer, "How long do I actually have to do this?" He goes, "How long do you want to be healthy?" And I said, "Oh, well, that would mean forever. Right?" So long story short, he knew that I was really excited about it. He asked if I wanted to become a trainer and work for him. So I had two things going on, training and a dance studio. Energizer Bunny for about two years, and I started to compete in women's bodybuilding at the same time. So ballroom dancing, bodybuilding, owning a studio, and being a personal trainer as well. So at some point, it was like, this is a lot to juggle. So I sold my dance studio in 2008, which was very sad to me because I loved it. And it was something, again, that I was very successful at. I was drawn to the fitness piece because I felt like I really wanted to help, especially older women, because I was one. Just be energized, and improve their health, and make changes in their health, and fitness picture. I just want to bring everybody with me.Dick Coyne15:40Well, you're doing that. Sally, it's clear to me that you're on that road. Where do you want to go? We kind of know where you are today. At a wonderful, diverse set of interests and activities. But what are you doing with it to get your message out? I know what works for you. But how about sharing your passion with other people? How's that going for you?Sally Winchell16:05Well, I can tell you, I like when you talk about the luckiest people in the world. That's how I feel. However the cards fell for me, it put me in a place to just be able to do exactly what I wanted to do for other people. So I was an independent personal trainer. I was realizing that clients do not get results in the gym, just by working out. They're like, well, where's those abs, I'm doing all this ab work, I'm pulling on cables, I'm running on the treadmill, but I'm not seeing the results of my labor. They're not getting the whole picture. Nutrition is 80% of our physical success. Going back to some of the things we talked about earlier, I wanted to be credible. As a trainer, you are allowed to give basic nutrition advice to your clients. But for me, I wanted to give them a lot more. And I wanted to be credible. So I got a certification in fitness nutrition so that I could be credible and give advice. And I started a company called Nutra Freak in 2010. In conjunction with training, now I had my nutrition side of the house going so I could really do more for people. My now husband was very instrumental in helping me develop Nutra Freak. As far as the brand, the logo, the marketing, the websites, the photography; he just was my co-founder we'll say in Nutra Freak.Dick Coyne17:44Well, I think partner sounds good.Ray Loewe17:49This is Ray, here again, I have to interrupt... Nutra Freak?Sally Winchell17:52Nutra Freak.Ray Loewe17:53Where does that come from?Sally Winchell17:55That's George's brainchild. He goes, "You love nutrition, and you're a freak about everything." We're sitting at Panera Bread on Fruitville Pike developing this business. He looks at me says "Nutra Freak". And I'm like, perfect. Dick Coyne18:13What is Nutra Freak?Sally Winchell18:15Nutra Freak is me. Nutra Freak is education. I don't sell stuff. I don't sell supplements and shakes and all that stuff. I teach people how to create a lifestyle of eating clean food, so they can improve their health and fitness. That's it. That's it in a nutshell.Dick Coyne18:38How do we find out about it?Sally Winchell18:39Well, back in the day, I had a website, I don't have that anymore. But I started doing corporate wellness. I started doing Lunch and Learns with big companies. Once you do one, your next one comes along. I do eight-week programs, grocery store tours, I worked at Yoder's grocery store. So I was developing Nutra Freak out into the world. And it became very successful.Dick Coyne19:09I hear a commercial side of that but I think that there's a community side to that as well. That you're sharing with not just on a commercial platform, but also sharing your passion in the community. Am I right on that?Sally Winchell 19:25You're absolutely right. Dick Coyne19:26Tell us about that a little bit, please.Sally Winchell19:29Well, I think when you talk about the community they're kind of your little followers. People who learn from from me, come to my class, has been to my Lunch and Learns talks, whatever. I call them my Nutra Freaks. Like honorary. They get a little certificate and then when I have another talk, I can say hey, Judy can you come and do a testimonial? Can you help? Dick Coyne20:04So you're getting disciples.Sally Winchell20:12Exactly.Dick Coyne20:12Yes. I think I even saw something in our local newspaper about Nutra Freak a couple of weeks ago. What's going on with that?Sally Winchell20:20Well, now here I am at Bright Side. People don't even know what that is. I am now the wellness director at Bright Side Opportunity Center, which is connected to a Bright Side Baptist Church. And the pastor at that time said, "Sally, we need you here." I want you to be the wellness director, we have a fitness center. And this is what our community needs is somebody like you to teach people how to be healthy. Anyway, accepted the position. And I've been here almost eight years. And so what was exciting for me is I can do Nutra Freak training; I can build this little community and the disciples in any way I want to, with a roof over my head, in one place. Not like as an independent contractor.Dick Coyne20:30So it almost sounds like you're kind of where you want to be. Sally Winchell21:20Oh, absolutely. Dick Coyne21:21According to your terms. Sally Winchell21:26Yes. What the most recent exciting thing that came down the road was Lancaster County Office of Aging came to me in October, looking for a nutrition program that they can offer to the entire community. They knew of me because I work with Senior Games, blah, blah, blah, I'm really active. And so they contracted with me for three years to teach the nutrition education programs for the county, which is amazing. So it's an eight-week program, happens to be at Bright Side. It's basically teaching people from week one through week eight, how to eat clean food, how to create that to be a lifestyle over time. Nobody is going to be a freak like me and change everything at once. Because that's what I do. You tell me asparagus and chicken, I'm going to do that. Ray Loewe22:26This is Ray Loewe butting in again. Unfortunately, we're nearing the end of our time framework. So let's sum up a couple of things here. Then we'll get closing comments from each of you. One of the things I like about talking with you here is that you're one of the luckiest people in the world in a little different way than a lot of other people are. There are a lot of people who quit their jobs and runoff and be entrepreneurs. And it's easier to control your life sometimes when you do that. But you were able to do this in a controlled fashion, you're in a community setting. You're doing good for the community. And yet you're living your life with passion with the skill levels that you've developed. I hope other people who are listening in, can listen to this and say I can do this. I don't have to run off and be on my own. I can find a way to do this. So with that, let me get Dick Coyne for a minute. We're about done. Do you have a closing comment that you want to make? And then we're gonna go to Sally.Dick Coyne23:38Well, thanks, Ray. I think this has just been a remarkable opportunity for me to learn. I've enjoyed it so much. And the reason I really wanted to do this is I am a big fan of Sally's story. I'm so glad that she has been able to share it with others in the future, and that this message will live. It's not a one-time thing. So people who are interested in Nutra Freak can come on to the luckiest site. They're going to hear Sally talk about what she loves to do and how to do it. Ray Loewe24:13Sally, any closing remarks you want to make here?Sally Winchell24:16Again, I just want to really thank you and Dick, for inviting me to do this. It's been exciting. Again, I'm humbled. I don't even get why it's exciting to anybody. Because it's what I do, you know, and I just tell people at the enterprise side, just show up. I got you, bring your water bottle, bring your sneakers, don't even worry. Just show up. And I'm going to take care of you.Ray Loewe24:43And with that, all I can say is wow. And thanks for being one of the luckiest people in the world. Thanks for sharing your story with us. Taylor, sign us off and we'll be back in another week with another podcast.Kris Parsons25:00Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too! Join us with your lively host, Ray Loewe, better known as the luckiest guy in the world.

Transcription:Kris Parsons00:01Welcome to Changing the Rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too! Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:16Good morning, everybody, and welcome, again to our weekly podcast, changing the rules. And just to kind of remind everybody that changing the rules is about the luckiest people in the world. And every week, we try and showcase one or more of the luckiest people in the world and talk about how they got there and how they maintain their status as lucky people. For definition purposes, our luckiest people in the world are those people who take control of their own lives. They design them to their own specs, and they live them under their own terms. That fits with our theme here of changing the rules because changing the rules is one of the things that the luckiest people in the world are really good at. They've learned that everybody tries to give you rules; but when you're living by somebody else's rules, you're not living your own life. It doesn't mean that rules aren't important. We all have to have structure in our lives, but we have to kind of pick and choose those rules that are going to be our roles. When you do that, you're living your own life. So with all of that in the background, I'm going to reintroduce Bonnie Shea and Bonnie Shea is coming to us from the magnificent city of Chicago again this morning. Good morning, Bonnie, how are you today?Bonnie Shay01:39I'm doing great, Ray. Thanks. I'm glad to be here.Ray Loewe01:43I'm glad you're here too. So first of all, Bonnie is a longtime friend. We've known each other for a long time, too many years to count. She's been on a number of our podcasts. She has been one of the luckiest people in the world ever since I've known her. She has found a way to stay lucky. And that's one of the things that we're going to talk about today. We're also going to note that Bonnie is one of the contributors to our new book that's going to come out hopefully in the next 60 to 90 days. The new book is called Changing the Rules. We'll give you details as we go through our podcast between now and the time it goes live. But Bonnie is one of the contributors in many, many ways to this book. She's been a role model as one of the luckiest people in the world forever. She's got several quotes in there, too. Last but not least, we'll get back to what you really do. Bonnie is the owner, the inventor, the founder, the chief cook and bottle washer of Mariposa Photo Organizing, a photo organizing firm in Chicago. Bonnie has always been in the business of organizing something, probably her kids to start with. So Bonnie, start with that one, right? Say, hi, and let's talk a little bit. You get in and feel free to get your commercial end of what you do, when you do, and how you do it, whenever. But let's talk a little bit about this journey that you've taken to being one of the luckiest people in the world. When I first met you, we were in a coaching program together in Chicago, and you're in the organizing business, but not specifically the photo organizing business. So tell us a little bit about how you got there how you chose to do this. And I'm sure it's based on what you're good at and what you're passionate about. But talk to us.Bonnie Shay03:55Absolutely. So back in 2007, my former husband and I decided to go our separate ways. And since we were having his business as our line of income, I was the manager of the photography business. He's a photographer. I came up with something that I was naturally good at which was being an organizer. I knew that was a profession out there because I knew about Nikko and that residential organizers were a thing. So one of my first clients that I worked with, you go room by room when you're a residential organizer, you're decluttering and you're reorganizing reclassifying stuff. We stumbled on this client's closet filled to the brim with photos, VHS tapes, DVDs, albums, you name it. And she said, Bonnie, can you help me with this? And of course, I said yes. Because I just spent 25 years telling people stories with event photography, weddings, bar mitzvahs, and I had the organizing gene so, I could mix those two requirements together be organized, and know all about photos. And I said yes. So right from the beginning, I decided to add photos as a specialty of my organizing business. After 10 years of doing residential organizing and photos, more and more photos, as the years progressed, I decided I'm done being a residential organizer. And not to knock my clients but I'm basically tired of cleaning up messes. I don't like messes, even though I like to clean them up, I'm done physically cleaning up, room and room of mess. So I'm only doing photos right now. I'm only doing printed photos because to me, those are the ones that are at the highest risk of being lost or damaged. We don't have backups of our printed like we do have our digital. So that's how I got to where I am right now, Ray. And I want to sort of allude to the quote, in your book that you used of mine, "It was all about being self-sufficient." I was raised to be self-sufficient, and that I had to do everything myself. And I had to be good at everything I did. We have very high standards of family. Well, I realized as I changed and hit different forks in the road in my life, being self-sufficient is not where it's great to be. Because you're not good at everything, you're maybe sort of good at a lot of things. But I'd rather be really good at something solid that I love to do, that I'm good at and that I'm passionate about. And so to me, that's where I've changed along the way to make sure that I'm doing what I love to do.Ray Loewe06:39Okay, show your satellite here. And let's go back because I think that people who want to be the luckiest people in the world, think that you do it once. And it's done. You and I know better than that. That's the same thing. It's true with your photos, isn't it? Let's talk about maintenance. Let's talk about change. Let's talk about the fact that if you want to be one of the luckiest people in the world, you got to stay on top of that, the world around us is going to change and you have to change with it. Not only is the world around us going to change, but we're going to get better and better at what we think we want to do. So talk to me a little bit about this change concept and how you've dealt with it.Bonnie Shay07:26So great, I have really good ideas about that. So one is because I'm genetically wired to be organized. For most of my younger life, I wanted everything to go as planned. I wanted everything to stay in a place. I didn't want to move because that sort of bread chaos in my mind. I wanted everything very well organized and structured. So surprises always threw me for a loop. Because I didn't want surprises. I didn't want things to change. So that's that. And then Ray, you shared a book with me called 1000 places to visit before you die, which is a great book. My favorite part is the introduction where it said something to the effect: 'There's no such thing as a bad trip, just good stories to tell when you get back home. Well, to me, I have taken that concept, it was such a gift and I keep receiving that gift. I've applied that universally to my life. It's not just about trips, it's about life in general; you went to the grocery store and it was closed, you didn't plan on it being closed. So you have to come up with another way around. So you go to a different restaurant, different grocery store. So it's universal. I've used that in my business, that expect change, not different or deflected or say you don't like it. Because sometimes Plan B is better than plan A and you don't know until you get to that fork in the road. So I think that's my sort of new way of not so new anymore of approaching life and accepting change. But stay focused on what I want to be doing. And make choices along the way with all the new information that you get every time you wake up. Ray Loewe09:16So before we get into your focus and your vision over here, let's go back to this change. You know, I think you're wired a little differently than I am. But I look at life as life without change would be really boring. You know, one of the things that you've had to do is you've had to change as different things derail you. Everybody does this. Most people have kids, guess what, kids get in your life and create changes, right? A Marriage, Divorce, gets in your way and creates changes. The world changes, we have wars unfortunately, we have diseases going on that change the way we have to structure life. So, talk to me for a minute about what happened with photo organizing, when all of a sudden you couldn't get out and get the photos.Bonnie Shay10:11Right. So luckily, I had a lot of backlog in my office of photos that I was working on, and they're all printed. But I made arrangements where I'd go, and I picked up the boxes and boxes of photos from my clients. And then we would work on Zoom. You know, I could show them pictures and say, "Hey, who is this?" So technology has been our best friend in this last couple years of extraordinary times. It allowed us to do more than we ever thought we could do before, outside of the pandemic. So that to me was awesome. I also, Ray, have sort of thrown away what I always thought that perfection was my goal. Perfection was where I wanted to go. And you know what, it's not all what it's cracked up to be. So I now say that I'm recovering perfectionist because perfection is not what it is, you want the best of the best, you don't want perfect, and don't be afraid of making a mistake. Right? Ray Loewe11:09Correct. When you start thinking about this journey that you've taken, and I think this is really important for other people to understand, the journey is not going to be smooth. You do have to make changes to the bumps in the road. And, and making those changes come from two places, I think they come from within you. But they also come from the people that you hang out within the support group that you have. So talk for a minute about the importance of a community, in supporting you and in your goals of photo organizing, and in supporting you as one of the luckiest people in the world.Bonnie Shay11:48So I'm a member of the photo managers, which is our industry association for photos. I've been a member for over 10 years. We have a very solid group of collaborating professionals worldwide, we're not just the United States and Canada anymore. We all share our ideas with each other. We're not so competitive; it's all about helping each other and collaborating. We have a conference. My annual conference is coming up in a couple of weeks, I'll be there in person, finally, again. And we have Facebook groups within this industry, and we have masterclasses, which we do retreats. So all through the year, we have different options to reach out to each other to ask for help or take a survey. Because especially technology impacts our world directly. And technology's always changing, you blink your eyes, and there's some new app or technological device. So that's a big community, Ray, that I'm a member of, and very proud of. We're friends. And we're professional colleagues altogether.Ray Loewe12:49And I think the point here is that if you're going to go on this journey of being lucky, and if you're going to design your life, and you're going to live it on your own terms, you need help. In other words, there are going to be times when the world crumbles. And you got to get back on track, and you got to get back on track pretty quickly. So somewhere, you have to have this support community; whether it's a technical support community, whether it's just friends that you hang out with, whether it's other people who are trying to do what you do, sometimes it's who your competitors are. But the idea is to bring you back so that you can continue on your journey. So and I think that that's a key part. Let's talk about your vision for a minute. Because when you started this whole journey 20 Some years ago, you had a vision of what you wanted to do. Now, I don't think that you've changed the vision, I think you've tweaked it, but talk a little bit about what's happened with his vision as you've gone through your story.Bonnie Shay14:03Well, my vision has always been there. And I think I've edited along the way. I haven't changed my vision, but I have edited it, or tweaked it, or narrowed it because I find rain. You know, this might be wiring, as you already talked about wiring can be different for different people. I don't want to do a whole bunch of stuff. I don't want multiple choices. When I wake up in the morning, I really want to go right to the niche of what I want to do and focus on that. Because that's where I feel like I'm really the expert, and I really do things well, and I love it. So I think my vision was that I always had to learn. I always had to do and love what I'm doing. I think a recent fork in the road is that I want to give back to other people who need some assistance, or resources, or are newer at this job than I am or are younger than I am. It's so rewarding to now be able to be helping others not just focused on what I needed for myself and what I needed to be successful. And you just get more because I learned from younger people now, instead of maybe always feeling like I was gonna learn from the older people in my world. I'm learning from any age person. And it's all good.Ray Loewe15:25Good. Okay, so talk a little bit about the role of podcasts in your journey here.Bonnie Shay15:33Role of podcasts has lots of perspective, a lot of characters that I love, that you're always gonna learn something new. And to me every day is a new day to be learning. Who cares how old I am, or how young I am, I'm gonna learn, you know, a lifelong learner. And then I might have heard that message on the podcast before, I might even have heard that specific podcast before. But sometimes repetition is the best thing. And when you hear it at the right time, it really sinks in and really gives you what you need that nugget of boldness and the nugget of truth or information. And I'm learning about new opportunities. And once again, it's taking our technology and allowing us to be so many places in this world without even leaving my house. Ray Loewe16:27I was sneaky about that because Bonnie is one of the regular listeners to our podcast, I wanted to get that in here. But you also listen to other podcasts too. Podcasts are a great way to stay involved to learn. And I think, you know, part of this process of being lucky is you got to have this continuing learning as part of it too. And one of the neat things about podcasts is you can listen to them in the car as you drive. You can listen to them as you exercise. They fit in a lot easier than sometimes reading a book.Bonnie Shay17:02I agree. And I'm gonna put it out there. I've told other people this, but I have to put it out on the airwaves because maybe it'll hold me accountable. I would like to do my own podcast. It's a conversation, right? We've talked about it, it's really a conversation. It's not so much an interview, or being a guest, or being all nervous, "Oh my gosh!". No, no, it's having a conversation about what you enjoy talking about. There might be an opportunity that I will do my own podcast on storytelling or something along those lines.Ray Loewe17:37We'll stay tuned for that one. Let's kind of finish up because we're getting near the end of our time over here. But I did want to bring up one other thing. And this is typical, the luckiest people in the world. You brought this up in a conversation recently. You know, you exude confidence. You exude passion about what you do. People naturally want to link to you and get involved with you when you have that kind of an attitude. You had a new client not too long ago. One of the things that happens with your clients, is they give you keys to their apartments when they're off in Florida, or Arizona, or other places. So what was the question that came up? And how did you handle it? And you really didn't need to handle it, I don't think.Bonnie Shay18:26Well, it was such a surprise. But it turned out wonderful. People find me on Google. It's not even a personal reference all the time that people call me and want to ask about my services. I offer a zoom opportunity to have that conversation when we first want to meet instead of just always on a phone. So it's a little more personal. This gal and I were speaking, and she lives in Chicago. She loved what I said and she says 'yeah, Bonnie, I want to hire you. Great. 'How about next Tuesday at one o'clock?', I said 'great and it's available on my calendar'. We have a date, she gave me her address, gave me all the details about parking. And then just about as we were to sign off of our zoom, she said, Bonnie, how do I know that you're legit? And I had to laugh at myself. Because I've never had that question asked to me because I know I'm a trustworthy person. But I praised her. I said 'Barbie, I get it, why you're asking it. You found me on Google'. But luckily, I was on zoom in my studio, my office and I could point behind me to the boxes and boxes of client photos that I have in my home where I work on them. Then I'm a member of the photo managers. Then I'm working with some other out-of-town clients who are not home when I work in their house. And that's all she needed to hear. We had a great session. Then at the end of this three-hour session in person, she says 'So what's a good next step? We're gonna be out of town for a couple weeks. Can you come and work in my home while we're gone?' And I said 'of course, I do a lot of my work on my own while working my magic'. So I was driving home after that session, I'm cracking up in my mind at first she asked me, 'How do I know you're legit?' And then she said, 'Bonnie, can you come into my home while we're not here and work by yourself.' And so it was just a fun story, a happy ending. And it gave me such insight into people, that they're being safe and careful. But then the minute we connect, I'm trusted, and I love what I do, and I'm working magic on their photos.Ray Loewe20:31Alright, let me sum up here. There's a lot that went on in this particular podcast. Here, we talked to Bonnie who's one of the luckiest people in the world. We talked a lot about how her life has changed over time. How, in fact, the luckiest people in the world don't just sit down and design their own lives and have it all come together all at once; that there's maintenance involved in this. But one of the things when you're living in the area of your passion, and you are in fact performing with items where your skill levels are high, everything comes together. And even this idea of asking for credentials is kind of second [nature]. If people feel like they have to ask that, but when you exude what you do, the way you do it, that's just kind of naturally taken care of. And it's one of the features of the luckiest people in the world that occurs. We're running out of time, but I just wanted to thank you again for being here. And you can go back and listen to Bonnie's other podcasts. You can reach her at Mariposaphotoorganizing.com. Thank you for being one of the luckiest people in the world. And thank you for contributing to this book that's coming out. I think it's going to help a lot of people. And thanks again for being you. Taylor, sign us off, please.Kris Parsons22:03Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how too! Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Transcription:Kris Parsons00:01Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too! Join us with your lively host, Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:16I love that song, but it gets in the way sometimes. Good morning, everybody! Thanks for joining us on changing the rules. We have a great guest today, I'll introduce in a minute, but a quick comment on Changing the Rules. We're given rules all through our life. And I think it was Steve Jobs that came on and said, "If you're living your life under somebody else's rules, you're not living your own life". We have somebody here today with us, who lives her own life. Rebecca Hoffman, say, Hi, Rebecca. Hi, Ray. Rebecca has been on our show before, more than once; she is a really important part of my life, my career because she got me into thinking in terms of stories. So let me tell you, first of all, a couple of things: number one, we have a new book coming out, but our target date is about 60 days, somewhere around mid-March, or mid-April. We were hoping for the Ides of March, but we're not going to make the Ides of March, we're gonna get the Ides of April, or whatever it is. Rebecca is a chapter in our book. She has a chapter in our book because she exemplifies so much of what the luckiest people in the world are. It's the way she lives her life, the way she runs her business, and from talking to her, it's the way she runs her family too. Although, I think sometimes she thinks her family runs her. There are four things that I think about when I think about Rebecca and when they relate to the luckiest people in the world. Number one, she's really good with rules; she makes them work for her. Rules are part of her life. She's accepted those pieces of the good ones that she wants to take with her, but she bends them to make her life work the way she wants to. We can talk about all the things she did during COVID, that you if you really obeyed the rules, you wouldn't do. But she did and she did them with positive results. She also is really good at finding positive solutions to things. She doesn't put up with just saying "there isn't a solution". She digs until she finds what she wants, and she does this not only for families, but she does this for business clients too. I think that's the biggest reason that they hire her. She's also great at following what's fascinating and motivating. We're going to see that a little bit today when we get into this conversation. The most important thing, as far as I'm concerned, is I came back from Africa and I was talking to her about my experience. She just came back and said, "Wow, you have some great stories, package them into stories, put morals on them and become parables". I'll tell you, ever since she did that to me, it's changed the way to think about things. So we're going to talk a lot today about storytelling and about maybe the way we're going to push our podcast in the future. So anyway, Hi Rebecca, say something erudite.Rebecca Hoffman03:41Something erudite, right? Isn't that like the age-old joke?Ray Loewe03:45Well, I have no idea.Rebecca Hoffman03:49Well, thank you for having me, in your midst to talk about storytelling and luck.Ray Loewe03:56Let's start out with, one of the things you do is you write a column for a newspaper.Rebecca Hoffman04:03Yep. Ray Loewe04:04I know because I heard this just before we went on air, that you wrote one on stories. So take a minute and talk about this column, you know, integrated into what you do for a living, and then tell us a little bit about this column. We'll use that to kind of bounce off the show.Rebecca Hoffman04:24The column runs in the Daily Herald newspaper, which is published in the Chicagoland area, and it's a popular newspaper; very well read by a really diverse audience, but they have a big interest in local business and that's how I ended up getting connected with them. I'm writing on the general area is small business, marketing, and communications. The truth of the matter is, and I say this all the time, a small business is like the lifeblood of every community; without it, you just have like mattress stores and cell phone stores,  with all due respect to them. Small businesses are what made communities interesting. But small businesses need a lot of help because they don't have the budgets to do the kind of marketing that big companies do. So I write on topics related to small business so that they can be successful in their efforts. This week's column actually is about storytelling and business. The notion is that big fancy companies like Coca-Cola and lots of others tell stories, and then all of their marketing becomes memorable because of that. We see this with the Superbowl ads and we see this in a lot of places. When I write about things, I think I try to connect the dots. Storytelling is a human universal, I think that's what a cultural anthropologist would call it, means that people enjoy a story across all cultures, socio-economic groups, everything. And so, you know, you and I talk a lot about that, over the years, the notion of storytelling,Ray Loewe06:01And guess what, we're going to talk more about it today. So let me tell you a story. And I moved into a new community, it's an older-based community, it's a part of a continuing care facility. I have found it absolutely fascinating because the people that meet here, that live here, have incredible stories. Some of them have done incredible things like put spacecrafts on Mars, and been astronauts, and written novels and stuff like that; but even the ones that haven't done that have incredible stories. We interviewed, on a recent podcast, a young gentleman, he must be 91. I'm going to recap it real quickly. He was given a system from his uncle, who got it from a colonel when he left World War One, as a soldier. The "ABCs of Your Career" have driven this guy through a successful career at DuPont, where he became senior executives and ran a number of companies. What he's thinking about now is, he's got great-grandchildren, ages one and two, that he wants this story to be part of their lives. He's not sure that he's going to be here to do that. The podcasting world allows him to tell his story now. So let's build on that. Rebecca Hoffman07:44Well, that's very interesting and important because I think that gets at what psychotherapists talk about as generativity: the idea that we all have valuable information and experiences to share so that future generations can learn from it. Podcasting is a great way to impart wisdom and have it remain part of kind of a searchable, discoverable database. This fellow you mentioned, it's really wise to do that because whatever he knows, his great-grandchildren would surely benefit from. Beyond that, even we would, or other people. Whenever I hear about, you know, informal or formal systems that people have to achieve something, I want to know about it because I personally subscribe to this idea that I don't know everything. I always asked my friends and people I meet to tell me what I don't know. And I love that. I discover all kinds of things, you know, tell me what I don't know how to do. There's so much, just, I don't even want to waste time trying to figure it out. Just tell me and I'll go do it. Any topic.Ray Loewe08:47So tell me about your great, great grandparents.Rebecca Hoffman08:52I don't know a lot because my family was immigrants like so many. I have some information. I actually am in the process of conserving it and getting that material to a few different museums, and a research library that has an interest in this. My great grandparents were simple people who came here and didn't have much. But the next generation, they became scientists on one side of my family, and they were chemists. So they were early pharmacists when pharmacy was complex. Because my great grandparents were interested in the success of their children, as all people are, they saw to it that my grandmother in the 1920s was the valedictorian of her class at Columbia University; when women were barely even going to college and she was studying chemistry and became a chemist.Ray Loewe09:44What do you want your great-grandchildren to know by you?Rebecca Hoffman09:47Well, I think I would like them to know about life being complex and not that easy. I think this new generation, and one's beyond, presume that everything should be entertaining, and fun, and if it's not, it must be boring. Boring is scary to younger people. I think some of the most boring moments in my life are when I've had more interesting ideas, or futz around until something happened that was interesting. You have to be sort of comfortable in that space. So I think that you know, if I would be speaking to my great-grandchildren right now, I would say, embrace boredom, because that's where a lot of interesting things can happen.Ray Loewe10:26Okay, so that's what you're gonna say, that's what you would say now. And that's going to change over time. Rebecca Hoffman10:32Yeah, for sure. Ray Loewe10:33But how are you going to do that? Let's think ahead. What I'm getting at here is kind of a guideline for other people to think about. Okay, so you didn't know much about your great-grandparents? You want to know something about them, so let's assume that your great-grandchildren are gonna want to know something about you. What do we do differently here? How do we do this? Rebecca Hoffman10:58Well, I think it's all about documentation. Right? So podcasting is a form of documentation. Writing is a form of documentation. And I think, in a perfect world, we would all write down our wisdom, our experiences, because when you say what would I want them to know? Well, I would want them to know some broad constructs. But I also think there's some pretty good stories that they should know, too, that might be inspiring for them. Reaching back in time from me and even behind me. I think the hardest part is the discipline of documentation, which we all struggle with.Ray Loewe11:31Okay, so tell us one of those stories that you think would be great for your grandchildren. I'm really putting you on the spot now.Rebecca Hoffman11:40Probably the most basic aspect of my family history is that people can be very simple and have a really good life. It's a contrast. Right? We have a pretty deluxe life right now; we have everything we could ever want, to the point where if I'd like to buy somebody a birthday present, I sometimes struggle with it, because everyone I know has everything they ever needed. The act of honoring somebody, for a birthday, or an anniversary is challenging. When I look back on my family, I see people who worked hard, who they got lucky. You talk a lot about luck in your work, they got lucky, they had the wherewithal to leave Europe before World War Two, and come here. When they did, one half of my family settled in Chicago and the other half settled in New York City. These two families took root like all immigrant families kind of do and worked hard. The people were not necessarily super highly educated the way we think of it now; but I think the thing that I would say is there was a lot of adversity, there was a lot of decision-making being made. Out of that has come generations of people who are highly educated, successful, who find life really interesting. I would say I hope that my kids and their kids and so forth, don't become so blase, that they don't find life interesting, which is always the risk.Ray Loewe13:07So I find that's a really good example of something that, you know, it's not concrete, in a sense. And yet, it's a story that you want to tell. This goes out to people who sit there and say, I don't have a story to tell. Right? And you and I know they do.Rebecca Hoffman13:29Every single person does. I always tell my clients when I'm working, and I even say this, beyond that to friends, keep everything at the level of a cocktail party. When you go to a cocktail party, you don't talk about spreadsheets usually, you don't talk about calculations unless you're doing something really interesting in science. You talk about stories. Like when I get together with my friends, we end up laughing a lot, because we tell so many stories to each other, almost at our insistence, and it is so much fun. I mean, the stories that people tell are just spectacular. And I think that you know, the everyday person doesn't realize that necessarily; but the everyday person is also a person who if you give them paper and pencils and say draw something, they'll say I don't know how to draw. The truth is we all do. It's just kind of like a muscle that needs to be worked and storytelling is the same.Ray Loewe14:21We talked about podcasting is one way to do this, but I want to get into some of the others. The podcast is easy in one sense because you're just having a conversation with somebody, and it's being recorded, and then it's gonna sit in an archive somewhere; technically forever, although who knows what that means. Well, what are some of the other things that people can do if they're sitting there and saying, if you think about what you wanted to know about your grandparents, maybe that's the first guide as to what you want to tell the next generation.Rebecca Hoffman15:02It's a little bit like, and this is a hard thought to have, but like, what would you rescue from a fire? If you had 60 seconds to get out of a building and your things were in that building a house or an office? What would you say? Most people say photos, certain books, obviously the humans and the animals in their life; but I think engaging the senses is the way we can record memory and share that forward. Some people are watchers, some people are listeners, some people are readers. So the podcast gets it the listening; a video, or a short movie, or short films, get at the watching. Then there's reading; we write books, or essays and file them away, and maybe by extension into museums or research library, so it's discoverable through life. I have an uncle, he's since passed away, he had a beautiful life with my aunt. When he was, well, some years ago, he made a series of films about their life together. They are some of the most interesting documents of my entire family, they're on DVD. They had a really rich and beautiful life together that involved a lot of travel, and art, and some interesting adventures. He made these movies so that it was his way of making sure nobody would forget. As a result of that, nobody will forget and people will be educated. So I think, you know, a person can write their stories, and you can use workshops to write the stories. You can do audio like this, which I think is really fantastic, or you can make short videos to the extent that you have the resources to do it. I think it's a great thing to do. Well, you can do that with an iPad today. You don't need anything more than that. You really don't. If you need prompts, you know there's people who need prompts, and I'm not alone. It helps us have a discipline; you can look at Gotham Writers Workshop, you can look at StoryCorps. There's another one called Story Worth, which helps people write memoirs. These are really easy, very accessible platforms for storytelling of one kind or another, very engaging, and easy to use. If you feel that just having an a tablet or an iPhone is too vast, that helps people focus.Ray Loewe17:28Okay, there are a couple things that I want to bring up here and then I will invite your comments; because you'll shoot me down and tell me they're wrong. The first thing is,  don't think that your family won't read them, or watch them, or listen to them. I heard a story a while ago about a young lady who wrote her father's memoir. He was dying. Years later, she walked into her son's room, her son was I think nine years old at the time, and found her son reading the book about his grandfather. Rebecca Hoffman18:08Absolutely.Ray Loewe18:09So it doesn't get lost. It may get pushed around for a long time and sit on a shelf and collect dust, but there's a day when people are going to come out and read it. I think the other thing that we got to be careful about, this is on the technical side, is a lot of the media that we have goes obsolete. So for example, I remember the floppy disk drive, right? Yeah, I had a whole bunch of photos on those. I can't open them for anything anymore.Rebecca Hoffman 18:38I know.Ray Loewe18:40I think the other thing, and then I'll let you talk here, is people come up with photos of trips. They don't think about what the photos say. They throw them in a box and think somebody's gonna pick up the photos and understand what it is. But I think you do have to organize this a little bit for people. So now that I made these silly comments, Rebecca, talk to me.Rebecca Hoffman19:04Well, I think you're absolutely right. I think that that's why museums are interesting. When we go visiting in London, or New York, or Chicago, and you go to the art museums or the anthropology museums; I think of the Victoria and Albert Museum, The Great Bed of Ware, and all this portraiture of people from centuries past. The reason why it's interesting is because somebody is bothering to conserve history; and then they make some sense of it so that when you stroll those halls, you learned from it, or discover things that you couldn't even have imagined. And that's really interesting. Yeah, we can't just have boxes of stuff because I don't think it's fair to ask future generations to carry around cardboard boxes of stuff. I've experienced that myself with things that my parents have that are not organized, and it's super challenging to look at 100 and 150-year-old documents and have no idea how to string it together. You can sort of get an idea, tt's kind difficult. So yes, we do have to provide a context. And so you're right, the biggest challenge is the medium because the technology keeps shifting. And I'm told, you know, like, if you put things in the cloud that's going to be better; but that's even a big question mark. I mean, I think you probably need some blend of like print material and digitized material, and then you probably have to keep converting it to formats that people can use.Ray Loewe20:23The future generation, if they want to, will find a way to get it. If they need to. Let's talk for a minute about keeping this simple, because we're getting near the end of our time, unfortunately, which we always do while we're having fun. Writing your life story is a monumental challenge and I'm not sure that anybody really cares about the whole life story. I mean, I think they do in a way, but you talk about you go to your cocktail parties, and you get these snippets, and maybe the idea is an accumulation of snippets.Rebecca Hoffman21:06I think so, you have to play the role of curator of your information because it's true. You can't just have like a running feed of everything you did every day, although I do think that would even be kind of interesting if we could possibly conserve that. But we don't have that. So in terms of what to save, it's like, what are the big moments? What are the interesting experiences? What can we learn from bigger moments in our lives? There's some documentary filmmakers who, I see how their processes, they're like obsessive-compulsive about documenting everything; and then when it comes time to make the film, they make a lot of decisions about what goes into the film. And so, you know, there is this notion of the cutting room floor. I think every person, even the most amateur storyteller, or documentarian, about a family history, has to make those decisions. I think the probably you think about the births, the deaths, the big moments, who fought in what war. Tell that story. What was your family business like? What were the challenges or struggles your family overcame to be who they are? What are the great stories that, you know, a child would want to hear? That's the story to tell. Even when they're hard.Ray Loewe22:21We have to do this again because you just woke me up with a whole series of things I want to ask you about, we don't have time. The hint is, Sandy and I, we had to give a presentation here and talk a little bit about our travels. The thing that I found most interesting about our travels was who I met along the way and why they were important, why they stock. There's a whole litany of things that kind of raised questions about why I gravitate towards certain people, and what do I really want to know about my heirs. And it's not necessarily what their jobs were. That's important. But I want to know the character, I want to know who did what, and why they were funny, and stuff like that. Let's do this again and let's get into how you craft a story maybe? And what are the things to think about, but I think that the message I'd like to leave with people right now is that, just like you want to know about your relatives in the past, your kids and great-grandchildren are going to want to know about you. And they're not going to be able to find out if you don't put the data somewhere.Rebecca Hoffman23:33Correct. But it's, it's lost to history if you don't.Ray Loewe23:39So the idea here is to sit down and start to figure out how you can leave a legacy for your kids and start out simply. Small, right? I get that from you all the time. You always start small.Rebecca Hoffman23:54You have to. I had a teacher in high school who used to say, when you don't know what to do, do the first thing. And optimistic number one, number one, tell one story. Then you get momentum from those experiences.Ray Loewe24:10Let's continue on this later. Rebecca is a chapter in our book and is on storytelling, really; it's on the importance of storytelling, and the craft of doing it, and I'll tell you, she's so much enriched my wife that she's become kind of a significant mentor here today. I want everybody to have the chance to read about it and think about it because I think she can do in a few words of wisdom here for you, what she did for me. And we're all gonna become storytellers. Raka and you're the leader.Rebecca Hoffman24:51I think we have that as a native skill that's hardwired into all people. And the trick is not to be afraid to take a chance and tell a story in a more formal way. Ray Loewe25:03Cool. Taylor, we're at the end of our time. Sign us off. We'll be back next week with another great guest.Kris Parsons25:12Thank you for listening to Changing the Rules, a weekly podcast about people who are living their best life, and you can figure out how to do that too! Join us with your lively host, Ray Loewe, better known as the luckiest guy in the world.

Podcast Guest:  Ashley Allen Transcription:Kris Parsons00:00Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:16Keeping with our intro here, this is your lively host, Ray Loewe, the luckiest guy in the world. Let me take a minute and talk about the luckiest people in the world. We have a guest today, who was one of them. The luckiest people in the world are basically people who take control of their lives. They design them to their own specs, and then they live them under their own terms. You don't dare get in the way of one of the luckiest people in the world because they won't let you. One of the things that they do well is they deal well with changing rules. We know that all through our lives, we're given sets of rules, were getting them more and more; little kids, we're given them by our church, our schools, our jobs. For the most part, they're good because they keep us under control. They give us a set of guidelines as to how to live. But sooner or later, the set of rules gets so big that is not relevant anymore. I think it was Steve Jobs, the Apple guy who said, you know, "if you living your life under somebody else's rules, you're not living your own life". So we have with us today, Ashley Allen actually has been with us before, and actually runs Acacia insights out of the Orlando, Florida area. She works with clients all over the world. She coaches them into some incredible concepts and helps them in effect live their life better, too. Okay, so Ashely, good morning.Ashley Allen01:49Good morning, Ray. It's just such a treat to be with you and thank you for having me here.Ray Loewe01:55Well, we have a bunch of things we have to talk about. I was coughing here this morning when we started. Ashely, of course, not being helpful at all, held up - what was that stuff over there?Ashley Allen02:08It's a wonderful product called Entertainer's Secret Throat Relief. So if you talk a lot, or it's used many times by singers. If you want to project that wonderful voice that you have, Ray, I want you to get some Entertainer's Secret.Ray Loewe02:25Okay, so I feel inadequate now and I will for the entire show. Thank you very much. But one of the reasons that we have Ashley here today is we're coming out with a brand new book, our target date is about 60 days from now, to have it on Amazon and Barnes and Noble networks and things like that. It's going to be called Changing The Rules. It deals with the luckiest people in the world, who they are, what they are. We've got a set of worksheets in this book that help you become one of the luckiest people in the world. We asked Ashley here because she has a chapter on our book, a whole chapter I might add, not a mini-chapter, a whole chapter. She's there because she is obviously one of the luckiest people in the world over here, and we wanted her to be here. So let's look at a couple of things here, Ashley. We're going to talk about fiddling in a minute, but let's start with why two of the mindsets of the luckiest people in the world that I think are most reflected by you. One of them is that you always tend to follow what's fascinating and motivating. Number two, and you actually help us create this and define this, is that everybody has a personal brand, whether you like it or not. The luckiest people in the world are very, very much aware of this brand and how they show up. So why don't you take a minute and talk about this personal brand a little bit and help us define it? Then we're going to talk about how you can lose it.Ashley Allen04:22Exactly. Well right. First of all, I am thrilled about your new book, I cannot wait to see it and I have thoroughly enjoyed your previous publishing's. So I just can't wait to read this cover to cover and really gain insight on all of the different mindsets that you're discussing. I think you really have perfect timing on this. When you think about the world and especially people who either are or who aspire to be the luckiest people in the world. This is really an opportunity for them to gain just incredible insight from you. So thank you for writing the book and I'm certainly thank you for letting me be a small part of it. We've been talking about, you mentioned personal brand, I think it is very simple as personal brand is who you are, as you said, it's how you show up. It's how others have observed you. It's how you interact with people. It's how you make other people feel. What I really appreciated in the work that you and I have discussed relating to your book is that it really has two components. It has the aspect of each of us as individuals, understanding who we are, the talents and strengths and gifts that we have, but also how we are perceived by others. Because to understand your personal brand, you really have to have that external perception. You have to understand how you are seen by others, how you are perceived by others, observed by others.Ray Loewe05:54You know, you mentioned that there's a distinct difference here. Let's separate that, knowing what you want, and knowing who you are, are different than knowing how you're perceived by everybody else.Ashley Allen06:07Absolutely. I think that that one of the really wonderful ways of understanding who you are, are through, you know, full well that I absolutely adore assessments and behavioral assessments, I think it's that aspect of taking time, give yourself that, that gift of time to reflect of time to think about who you are in what's important to you, and what's important in your life. Right now. We've all had just an incredible experience these last two years. I would imagine many of the people listening to this podcast, have done some reflecting, they've done some research. I believe that that aspect is so critical; but there's also wonderful resources you can tap, such as behavioral assessments, and those give us language behind our strengths, perhaps language that we wouldn't have thought of ourselves. Those great adjectives and descriptors and active verbs that describe who we are. Taking that time giving yourself that generous gift of time to reflect is so important in understanding who you are now, and then understanding how you're perceived by others.Ray Loewe07:22But let's talk a little bit about this perception stuff because it doesn't matter who you are, it really matters how you're perceived. You can have this great image of who you are, you can think you know, you're going in a grid in one direction, and nobody else agrees with you. All of a sudden, you aren't who you are. So can you give us a couple of examples of how perceptions change from what people think they want?Ashley Allen07:56Absolutely, and I think the notion since we're talking about changing the rules overall, I think it's important to note that our personal brand changes throughout our lives, think  of who you were as an individual 20, 30 years ago was very different than who you are now. I think your values and those kind of foundational aspects are the same, but how you present to the world, how you show up to the world is different over time. There are things that are important to us now that perhaps were not important to us, even a few years ago, pre-pandemic, for example. So I believe it's important to ask others, again, it's that external perception and whether it's through kind of a formal assessment process, or as simple as asking others, how they would describe you, how do you show up? What are your strengths, a simple ask, and getting that information from people really gives you insight into how you are presenting yourself to the world, and to your family, and friends, and to others. That may be very different than how you perceive yourself. You also talk about ways that you can not reflect the positive brand that you want to reflect or do things that go against it. You think about consumer and product brands, it's about being consistent, it's about knowing what to expect, about having that personal connection, have that emotional response. Our personal brand just the same way. When we act in a way that is disconnected from that or is different from that, you can tarnish your brand, for lack of a better phrase. Ray Loewe09:43I'm thinking like right now the Winter Olympics are going on, and of course, I'm thinking about the Summer Olympics because I'm way behind. Okay, but I remember one of the swimmers, Ryan Locky, was his name and he was a superstar. He had this great image. It was a wonderful imagery, he actually gave his metals to kids as he won them, to encourage them and stuff like that. Then he went off and he ruined his brand in a matter of days. That actually just kind of knocked him for a loop. I think he lost his swimming, he lost everything, just because you do something stupid. So what are the things that people do that cause them to lose their brand? How can you be aware and how can you be on guard because it seems like you have to be on your toes 99% of the time.Ashley Allen10:39Well, and you do. And again, I think we all have those people with whom, we can show the good, the bad, and the ugly, those really dear members of our family, and those really amazing friends like you Ray that you can truly be yourself. You can have those moments perhaps when you're not at your best. But when we think of how we generally interact with others in the world, whether it's at work, or through our work in the communities we're involved with, or the activities involved with, you do need to be on your toes. If you think of it from a work setting, you're always interviewing, every meeting you have every interaction you have. You're interviewing either for the job you have or for the next job. So when you think about those behaviors, especially when you want to project and protect a positive personal brand, it is about consistency. It's about having people understand who you are and relate to them in a meaningful way. Things that can tarnish your brand. The example that you used with the Olympic swimmer is a perfect one. That's on the world stage. It happens in groups and in small ways. I remember a client that I worked with years ago, who phenomenal person, phenomenally successful woman. Great at her craft, a great manager, and leader of people. She had worked with me for about a year to really help elevate her emotional intelligence, her ability to be more empathic, more empathetic, and she did phenomenal work. She worked hard, you know, like an Olympic athlete, you train you, you consider your behavior, and you have those positive interactions with people. But one day, something happened at work. It was a tipping point for her. Instead of just collecting her thoughts, realizing she was possibly going to say something that she might later regret, or take a walk around the block, she very publicly and very loudly vented. Telling everyone her feelings in a matter of less than 10 seconds. She eliminated all of the great work that she had done before.Ray Loewe13:01Yeah, what do you do?Ashley Allen13:03I think in that moment, again, recognize when you are having those moments, when you believe that you are shifting from being who you want to be, to perhaps someone who you don't want to be. Just be mindful of that, be intentional about that, and recognize, should you stop a conversation? If emotions are high, or if you're in a conflict situation, things of that nature, just say, "I think we need to put a pause here, let's get back together and discuss this when emotions aren't so high, we all need a little bit of time". Recognize those moments. That doesn't mean you can't be have healthy debate or be passionate about something; but when we think about the values that we want to reflect, kind of clue yourself in on those times when you're going against the grain when you're going against that positive image that you'd like.Ray Loewe13:59Sure, sure. How do you train for that? I mean, you know, what, what can you do?Ashley Allen14:04I think it's heightened awareness. I think it's not just as when you are understanding who you are and who you want to be at, at this stage in your life and going forward. It's through heightened awareness. It's also you can have accountability buddies on this too. You can have brand buddies. You can have people who know you will and can give you positive feedback, or kind of give you feedback that is important for you to hear. I think personally, it's a way for you, yourself to just be in touch enough with who you are that you know when you are diverging from the personal brand that you want to reflect.Ray Loewe14:51Now, you know, I'm thinking about how easy it is to ruin all the work that you did, you know, it could be a Facebook post. Yep. Okay. It could be having too much to drink at a party and saying the wrong thing to the wrong people. Thanks for making me really concerned about this. Ashley Allen15:17I think we all want, we all want to show a wonderful range of emotions and again, be passionate about the things we're passionate about. But I think too, and again, this, oftentimes, we think of this in a business sense, but know your audience. Think about the person you're speaking with, to whom you're speaking, and understand and think about how your words are going to fall.Ray Loewe15:38Okay, so I think it's really important to put this whole thing in perspective here. I mean, we talk about if you want to feel lucky, if you want to be one of the luckiest people in the world, you're going to do a bunch of things. Number one, you're going to make the rules work for you. Number two, you're probably going to look for positive outcomes, you're going to try and make sure you're in a good mood most of the time. Then you're going to design your life so that you live in under your terms. Part of that though, it's not good enough to just say this is who I am, you got to look at how the world is going to look at you. I think the luckiest people in the world take their time to do that. Because nobody wants to have these confrontations later. Nobody wants to say, you know, I've worked so hard for this, and I blew it all by doing something stupid in a moment. We're gonna need to come back at this. At some point, I need some time to think about this. But of all the things I think I've done that are stupid, and I've done many of them, by the way. In fact, I'm probably the king of stupidity. I've just been really lucky that I haven't been caught here. I think that this whole concept of knowing who you are, and how you're perceived, and then protecting this perception is really, really critical. So let's change the subject because I want to get onto really important things. One of the things that you do is you take the edge off of thinking about aging, and you think about living. So you came up with two things on our last podcast. You were talking about the fact that one of the ways you keep from getting to be an old codger is you play a musical instrument, or learn to play one, or you learn a foreign language. So let's talk about that for a minute, then give us an update on where you are, and then let me lament what you've done to me.Ashley Allen17:58I love this. I love this. I was so hoping we were talking. When we spoke last time, I had mentioned that I believe the two of the best ways to preserve your brain health, as you go through the decades, is to learn a new language, second, or third, however many. And also, as you said, to play a musical instrument, I chose to learn to play the fiddle. I chose to learn this about six years ago. Well, no one told me how hard it is to play the fiddle. As I said last time, I have learned so much about myself. I've learned so much about learning, and about being new at something, and about being excited about something, and about failing at every level. But I also said last time, it is something that it's counterintuitive. You can be so bad at something but enjoy it thoroughly. That's still the case with me. I am a little better than when we spoke several months ago, but perhaps not a lot. But it is something that is a cumulative effort. It's something that you learn every piece by piece, note by note, minute by minute. I am absolutely thrilled to hear that this is going to mean adventure that you're going to take too, right?Ray Loewe19:20Well, I'm not so sure about that. So let me finish the story over here. So after you picked up the fiddle, I was talking to my wife, Sandy, and she thought it was a great idea. What she did is, she bought me a ukulele. That ukulele sat in a box for two years. It got moved from the old place to the new place and sat in storage for a long time. It came out here because we actually have where I live now ukulele club. We had entertainment the other day of 40 people who had no idea what they're doing. Playing ukulele and it was just an absolutely fun time because everybody was singing along. Everybody has smile on their face. So I was also telling this story to Sandy that I'm so bad at music that I failed recorder or flute when I was in elementary school. So this year, I got a recorder for Christmas. Yeah, I think that one's gonna stay in the box, but the ukulele is out. I'm pattern this after you because I think this is part of the perception I have of you. In this case, it's not necessarily of an accomplished musician, is a person who is having an incredible amount of fun with something.Ashley Allen20:47Oh, absolutely. The other aspect of it, which to me is so much a part of being one of the luckiest people in the world of lifelong learning, it's learning something new, It's taking a risk. If you were to hear me play, you know, it is a risk to listen. And it is, but it's just going in there learning for learning sake. It doesn't necessarily mean towards a goal, or qualification, or certification, or degree. It's just the joy of learning. But like you have understood with your ukulele ensemble, that it's also a community. It's the people that you meet along the way, when you start that activity when you start that goal. I've just been exposed to people who are phenomenally talented, and I have such a deep respect for what it takes to be that kind of fiddle player. Just learning step by step and it's humbling. It's very humbling. But I think every once in a while, we need to kind of have a little dose of humility. So I think that's a good lesson too.Ray Loewe21:56Well, unfortunately, we're nearing the end of our time here. I wanted to make sure that you came back on the show because you're such a critical part of our new book. You're a critical part of my life going forward. You're part of the luckiest people in the world community. I think everybody can see why when we talk about your passion about branding and being aware, and protecting your brand. Also talking about just joining a community and being a fiddler. So thank you so much for being with us. You got to come buy the book and read about Ashley. It's a wonderful experience in and of itself, it's worth whatever the books gonna cost.Ashley Allen22:43Well, Ray, as I said, at the very beginning, I cannot wait because I think that you are giving such a gift to so many people at precisely the right time. Your process for thinking about breaking the rules, of changing the rules, and understanding yourself, and giving people a distinct process. It's an incredible endeavor and an incredible gift. So thank you.Ray Loewe23:11Okay, well, Taylor, sign us off. And Ashley, thanks for being with us today.Ashley Allen23:16It's been my pleasure.Kris Parsons23:18Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host, Ray Loewe, better known as the luckiest guy in the world.

Podcast Guest:  John Thackrah Transcription:Kris Parsons00:00Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:16Good morning, everybody. This is Ray Loewe, otherwise known as the luckiest guy in the world. And we're broadcasting remotely today we have Taylor, who's sitting in the Wildfire Studios. I'm at home doing this from my study. And our guest today is in Lancaster, Pennsylvania. And I'm going to introduce John Thackrah in a couple of minutes. But let me remind everybody that the name of our show is Changing the Rules. And through our lives have, we're given a whole lot of rules. And they start with our parents when we're very young, and then they go on to the schools, and then the church gives us rules. And then our jobs give us rules. And most of these rules have a lot of sense when they're given to us. But many of them become obsolete and get in the way, as we move through life. One of the things that rules do is they tell us what we can do and what we can't do. And if we live our lives by other people's rules, we're living their lives, not our lives. So we find this group of people that we kind of represents here, the luckiest people in the world, are pretty good at making the rules do what they need them to do as they go through life. And every week, we get a great opportunity, we get to feature one of the luckiest people in the world. And the luckiest people in the world are those people who design their own lives and then live them under their own terms. And you're going to find today, our guest does that exactly. And he's done it all of his life. And he's taken control of his life. And he's had a very, very successful life. So John Thackrah, John to say hi, first to everybody. Hi, Ray and thank you. Okay, so So John had a very successful life, mostly at the DuPont Company. And John is now retired. And we had a chance to talk the other day reflecting on some of the things that you know, he thought he did really well in his life. And he had a secret success formula here. So, so John, let's start out by talking a little bit about who you are, your education, and your family, your DuPont career. And one of the things I really want you to focus on is how you measured your success at DuPont.John Thackrah02:44Okay, I first Thank you, Ray, for this opportunity to talk about the ABCs of a career. I've been living with it for most of my life and using it for most of my life. So it's nice to have an opportunity to do a podcast on this subject. I was born and raised in Philadelphia, in the West Oak Lane area of Philadelphia. Very, very nice community when I was growing up there, at a wonderful time growing up there. I went to Germantown High School. And that's significant because, in 11th grade, I met a girl by the name of Doris Van Skiver. And we went together and did a lot of things together. And subsequently, in 1953, we got married. So that started a long and wonderful relationship. I went to Philadelphia Textile Institute after graduating from high school. And that's somewhat significant for me because my grandfather, two uncles, and my father all went to Philadelphia Textile School. It was located Broad and Pine Street down in South Philadelphia for 67 years. And in 1949, they moved out to Schoolhouse Lane and Henry Avenue and build a new campus. And we were the first class to go into that campus. They changed the name from Philadelphia Textile School to Philadelphia Textile Institute. And the reason being that they were able to offer a degree in chemistry. And that's the course that I wanted to pursue. So I went there after graduating from Philadelphia Textile Institute, I was I got an opportunity to work for the DuPont Company in the dyes and chemicals division of the organic chemicals department at that time. At that time, the DuPont Company was broken into a series of departments. And this was the organic chemicals department and in the dyes division of that department. Now dyes just for everybody's information are used for coloring textiles, paper, leather, all the things that we know carpeting. And it's a very interesting business that was a very big business in the United States, the fifth largest employer in this company was the textile industry up until about 25 years ago when it's really all moved off to China and other places in the world, unfortunately, because it was such a big employer. But I had a 42-year career with DuPont. And I started with a wonderful title, my title was a dye sales trainee. And literally what the company did was bring people like me into their operation, and then taught me a whole lot about the company because they didn't want me to go on the road and represent the DuPont Company without knowing a lot about the company, so if people wanted to learn something, they could ask me a question. And hopefully, I would have had an experience that would let them make the right contact inside the DuPont Company. My career, I sold direct sales of dyes, I was a tech rep for some time. And then I started to get some promotions and moved up the ladder in the dye business till 1979 When DuPont decided to go out of the dye business. And I was left kind of hanging on the line but was fortunate and able to get into the colored pigments business, which is related but totally different. The pigments, businesses in paints, auto paints, house paints, plastic colors. So it's a totally different business. I spent some time in that and finished my career and specialty chemicals, especially by the time I went into the specialty chemicals organization, the company had changed their structures, they had five strategic business units. And I was in specialty chemicals strategic business unit of the DuPont Company and wound up as the director of sales and marketing of that organization, which was a pretty wonderful job, a great career, my career took me all over the world to be all over the country. And I learned a lot about the world and the people in it.Ray Loewe07:15And thanks for sharing that. But talk a bit about your family and your kids. You have several kids, you got children, you got grandchildren, you got great-grandchildren, right.John Thackrah07:29That's just what I wanted. I was just going to take off on a back to Doris, Mary Doris van skiver, in 1953. And we had two children, and two wonderful children, and four grandchildren. And just last November 4th, my first great-grandson was born, which is really a wonderful experience. So my kids, I think did very well. They certainly heard about the the the ABCs of a career. But we were married. Doris and I were married for 67 years. And she passed away a year and a half ago here at Willow Valley. So that's kind of the background that I was going to give you about my family unless you want to know more about my kids what they're doing now and so forth.Ray Loewe08:21I think what we really want to focus on right now is you had a successful career. And obviously, you went through all the ups and downs of building a career. And it sounds to me like you had some pretty good direction along the way. But I know for a fact that you had a secret weapon here. Okay. And the secret weapon goes back to World War One. And uncle and somebody named Colonel Brown. I think so without divulging the ABCs yet because that's top secret. We'll get there. Tell us a little bit about how this stuff got into your life from World War One.John Thackrah09:03Okay, that's, I think, kind of a nifty story. My Uncle Al, my father's brother was born four years before my father in 1896. So he wound up in the First World War and went to France as enlisted man. And his commander was a colonel, a Colonel Brown. Colonel Brown was a really wonderful guy. He was the owner of a textile mill in Germantown. And so my uncle Al growing up in Germantown that kind of brought the two of them together. And they were over in France, and from the way, I was told the story when the war was over. Colonel Brown, being a good friend of my uncles said Al what are you going to do when you get back to the states and my uncle said, I have no idea. And Colonel Brown said that's a that's an unsatisfactory answer. And I'm going to tell you a little bit about what how you should be thinking. And he gave my uncle the ABCs of a career, that I have no idea where he got it or when he got it, but all we know now is it's well over 100 years old, been around for a long time, and has been useful for for for that whole time, and will be useful 100 years from now. So it works. You're a proven example that it works. Is that correct? Yeah. What happened was this uncle of mine, really a nifty guy, he never had any children. So I was kind of his adopted son and my Uncle Al and I spent a lot of time together. I'd go see him, he lived in the Onley area not too far from West Oak Lane, I got a chance to see him quite often. When I was getting close to graduating from Germantown High School, we had lunch together one day. And by the way, in 1944, he went blind, totally blind because of a detached retina. And so he, he had a seeing-eye dog by that time, and I took him to Morristown, New Jersey to get his dog. So I know a lot about Becky, his seeing-eye dog. But we were having lunch together. And he said, What are you going to do when you graduate from high school? And I said, I really don't know. He said, that's an unsatisfactory answer, I want to give you something to think about. And then he told me, what happened to him at the end of the First World War. He said I'm going to talk to you about the ABCs of a career. And he said, I hope this works for you, as well as it worked for him. As a blind guy, I always thought that was kind of wonderful for him to feel that way. But anyway, I think now might be a good time, if I just walk you through what the ABCs are.Ray Loewe11:55Okay, you're on go to let's start with the A's and that, and then we'll work to the C's.John Thackrah12:01Okay? A stands for all about you. And I find that it's very simple to say, and involves two questions. And the two questions are, what do you really like to do? And what do you really do well?  And what my uncle explained to me was, you've been going to school for all these years, you run around the streets of Philadelphia, and you go on vacations, you things and when you're going to school, you think you're there to get grades, and that's all true. But the fact of the matter is what's going on is you're learning all about you, you're learning what you really do well, and what you like to do. And if you can really get a grip on that, it will be the best information you can have to lead you to, to a career choice. And this career choice is an extremely important thing for you to make. Because if you make the wrong one, it can lead to all kinds of problems. So this issue of what do you know all about you? And can you put it down on a piece of paper, what you really like to do and what you really do well? It's, it's a, it's a great thing to do, it will give you the clue to what kind of career you should pursue. So for me, we spent time that day talking about me, what did I really like to do? And what did I do well, and as things I told you earlier that my family was very much associated with the textile industry and the dye business. So the bottom line was, I was the kind of person that he at least said, I think you can sell. And he said, therefore I think you ought to be selling something either in the textile industry, maybe dyes, maybe chemicals, maybe finishes. But he has spent time in the textile industry, he went to textile school. And he said, I think that's a, I'd be a good choice for you. Selling is a wonderful career if you can do it. He said I think you have the talent to do it. I think you ought to pursue it. But you got to get an education so that you can sell, sell something that will be good for you and good for the company that you work for. So we spent that time talking and concluding that what he thought I should do. And that of course involves going to fill off your textiles to this new campus that was going to be located at Schoolhouse Lane and Henry Avenue. He knew a lot of people there. And so he certainly was going to help me a little bit and getting okay to go to go to the school. And then he went into, I guess two things that are important. One is what he said was the definition of success. I guess I'd like to read it to you so I say it exactly as he gave it to me. By the way, I took some notes that day was your good because it the whole concept laid inside me until I decided to write about it in the late 1990s. But success as he defined it was achieving a sustained high level of interest in your work and being satisfied and proud of what you do over a period of many years. So that's a very important part of the whole thing you could describe success is how high you go in an organization, how much money you make all kinds of different ways. But that was his definition that he got, from Colonel Brown. So we then move into the B's and the C's, if you'd like me to cover that.  Ray Loewe15:31Yeah, let's do the short version of it because I've got a bunch of questions for you that I think our listeners are going to want the answers to. So give us the quick version of the B's and the C's.John Thackrah15:42Okay? Uh B stands for behavior. And what he told me is, you're going to face two kinds of behaviors for the rest of your life. One will be social, want to be professional? So you go to work, and you have all kinds of things that you get involved in, what kind of person are you everything from? Somebody asks you to do work? How do you behave when that happens? How do you deal with the people you're around? And when How do you handle the work that you're asked to do? And, and so in your working life, you're going to have all kinds of things you face, that will impact your behavior. And it will be extremely important, whether you're alone in your own business, or whether you're working for a large corporation, behavior becomes an absolutely a critical factor. And what he explained to me was, there will be people that there's no doubt they would, they will be better than you. But, they will hurt themselves because they will make behavior decisions that are not good ones. And whether it's drinking, or gambling, or all the kinds of things that we might think about, or are on the list of things you can get in trouble with, you need to be conscious of the fact that these things occur, whether you're outside your job, or inside your job. So be very much aware of the letter B for behavior. That's the short version. Ray Loewe17:16Okay, let's get into C's over here.John Thackrah17:20And see I found interesting, and that C stands for competitor, what kind of competitor you're going to be. And what my uncle told me was, the day you go to work, whether you like it or not, you're going to start competing. If you have your own business, you will compete with whoever your businesses competing with in the world you're working in, you're working for a corporation, to be all kinds of people around and you'll be competing with them. Your management will be watching you and seeing how hard you work. What kind of results do you deliver, when they give you projects to do all kinds of things that are associated, but the bottom line is you're competing. So athletes compete, try to win. And in business, you try to win in whatever you're doing in your business community. So being a good competitor means you want to be fair, you want to be good, you want to do what's right. But you want to win. And that becomes a very important part of your character. And, and a very important part of the judgment that management puts on you. And so I found that there was no doubt in my world, I worked for a very large corporation that I was competing with a lot of people and I recognized that some of them were better than I was in a lot of categories. But if I didn't get into some of the difficulties that I saw, some of them get into, it was certainly helpful for me. So there are the three parts of the ABCs all about you, your behavior, and what kind of competitor you're going to be.Ray Loewe19:07Okay, this is a great set of tools. And what you've also done is you sent me a kind of a PDF or an electronic document that summarizes all of this. And when we do our podcast notes and summarize, we'll put away that people can get a copy of this if they want. And this will allow them to get into the a's and the B's and the C's a little bit more. But there are a couple of things that you mentioned here that I think are really important. Number one, how many times in your life did the A-B's and C's did you have to go back into them because things changed and you had to reinvent yourself?John Thackrah19:51Well, that's a tough question over a 42-year career but I think probably I recognized how competitive an arena I was working in certainly when I was on the road selling dyes for the DuPont Company all over the east coast of the United States, it was a tough job and a very, very competitive job. What I think really struck me was when I got into some of the management jobs that I held, I had people reporting to me, and, and what happened was, on many occasions, and I, you know, I could talk, talk about these for a long, long time about details. But what was happening was people would come into my office, and say, I'm a Ph.D. chemist, I'm a research chemist for the DuPont Company, I hate it, I don't like what I'm doing. I would love to get into the marketing world, that's where I think I belong, or somebody else would come in and say, I really think I'm a financial person, I don't want to be selling. And I would have to deal with and listen to their story of what was always a sad story, they had gone to school, they got a degree, the fact that matter is, they didn't work very hard and all about you the A part of the ABCs, they got into education, because maybe somebody told them, they should be a chemist, or somebody told them they should be in the financial world. And they got into it and didn't like it. So now they looked at a large corporation. And saw what they thought was where they wanted to work, and came to me to see whether or not they could get transferred into where they wanted to be. So this really struck me because what it said to me was, how critical this A part of the ABCs is, and all parts of it are critical. But that's the big one. If you choose the wrong career path, right from the get-go, you're probably going to wind up like a lot of these people would say I come to work every day and just put an x on the calendar, I get rid of that day. And it's almost inconceivable to me because I can only say I spent my 42 years. And you know, I had bad days and bad trips and travel experiences, whatever. But all I can say is I had a fantastic career that I couldn't wait to get after I was really afraid to retire because I was having so much fun and enjoyed it so much. But because I was doing what I like to do, and that I could do well. And that's really the simple bottom line. And to hear these stories. What that led to was, after retirement, I just talked, I talked to every one of these people about the ABCs. It's unfortunate that you didn't learn a lot about all about you. And you pick the wrong path. So now we have to try to make a change. And we did, we made a lot of changes because it's good for the company. And it was good for them. An employer and employee was drawing X's on a calendar every day, when they go to work is a horrible situation. We want them to be excited to go in there and do the best they can to help themselves and the company. So those changes were made. And what that did to me was after I retired, I decided I didn't want to just let this thing drop and fade away. I'd write something about it. So I put the little brochure together that you're talking about. And I thought it was interesting. In retirement, I was a member of The Elks in Cecilton, Maryland, and showed it to a couple of guys that were in the Elks with me. And they liked it so much. We talked to these people in schools down there and Cecilton High School. They put one of these pamphlets on all the high school graduate seats when they were graduating all the graduating classes each year, they would all read this thing. The reason being they're all 17, 16, 18 years old, and they're making this critical decision, what do I want to do? What career do I want to pursue? This thing would at least make them understand how important it was for them to know about themselves. And, and so that that happened, and I doubt if it's still going on down there, but I certainly and in my retirement years, I've run across a lot of grandparents who talk about their grandchildren who don't know what they want to do for a living and I'd always give them a copy of The ABCs and talk about it. And it works. It's very simple. And a lot of people have sent me notes and letters telling me that they were stumbling over what they tried to figure out what they wanted to do. And now after looking at this, they took a hard look at themselves and have a pretty good idea what they want to do. So so that's kind of how it worked, and how it's been used. And it's been out there for a long time and at least I feel comfortable that it's and today getting a little boost also So through the, through your efforts to maybe find a few more people that might find this very important to them at a stage in their life while they're trying to make a career selection decision.Ray Loewe25:12Cool. Well, you know, unfortunately, time flies when you're having fun, and we're nearing the end of our time of it here of John. But we're gonna have you back because you're certainly one of the luckiest people in the world. And you raised several more questions I want to talk about later, and another podcast about how important the mentorship of your uncle was to you, and how important you were as a mentor to other people. Because I think a lot of this stuff you can't do by yourself. And I kind of have another secret for everybody because I think the real reason you're doing this podcast is you want to share with everybody else, but I think he had this great-grandson. And you want to get this message to him at some point in time. And I think it's a great message. And you know, the all about you. It really is everything, and people don't take enough time to deal with it. So why do you have we have time for a quick closing moment? Do you have one last thing you want to get across?John Thackrah26:14Well, I guess I would like to say that here I am, at age 90, retired here at the Willow Valley. And I believe it, the ABCs are still cooking in me because today I play golf, I shoot pool and I compete, I try to win. And I believe that's just a reflection of the ABCs that I still want to be a good competitor. I still want to I want to behave myself, of course old age makes you behave yourself. But I just think the ABCs are still with me. And every opportunity I can hear at this wonderful place that we live. I'm able to share the ABCs with a lot of people here who can pass it on to their family members. So I hope it continues to help people for a long time.Ray Loewe27:00Okay, so look at our podcast notes. Everybody we'll show you how to get a copy of The ABCs. And John, thank you so much for being with us today. You're certainly one of the luckiest people in the world. You have it together here, don't you? And Taylor, time's up joining us next week. We're gonna have another exciting guest and Taylor, why don't you sign us on please.Kris Parsons27:23Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too.  Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Podcast Guest:  Dale Johnson Transcription:Kris Parsons00:01Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:16Good morning, everybody. This is Ray Loewe. And I'm sitting at home in my den today we're doing a zoom interview with one of the luckiest people in the world. And, and before I introduce Dale, let me remind you that the purpose of changing the rules is to showcase one of the people that we think is one of the luckiest people in the world every week. And this is a person that you can use as a role model because they did things that help them take control of their life, and are helping them live things under their own terms. And we can learn a lot by listening to them. So today we have a young man, his name is Dale Johnson. And Dale say hi to everybody.Dale Johnson01:01How you doing Ray. Good to see you. And thanks for having me.Ray Loewe01:06Well, Dale, and I met at a place called Willow Valley. And we're going to talk about that a little bit. But let's go back and talk about Dale and build his background a little bit because Dale started with one of the most unusual careers that I have run into, and that is in college he majored in what Dale?Dale Johnson01:29I majored in geography.Ray Loewe01:31Okay, now, why does anyone major in geography and then once one majors in it? What does one do with it?Dale Johnson01:40Well, I got interested in geography because I had a wonderful teacher in the eighth grade in a geography class. And she was wonderful. And I had no experience as a child traveling. And I just loved this, this opportunity to look at all these wonderful places all around the world. And so when I got to college, I kept thinking, what am I going to major in? And so I thought that I would think about the classes I really enjoyed, and the geography class I absolutely loved. So I ended up majoring, and got a couple degrees, and was fortunate enough to actually have a career in it.Ray Loewe02:20Well, that's, that's pretty cool. You know, one of the things the luckiest people in the world do as they follow what's fascinating and motivating to them. And it's rare, though, that they follow that early in their career. And, you know, we have so many kids going to college today that just go into traditional degrees, and they really have no idea where they're going and they're not excited about life. And I think, Dale, you're, you're lucky there that you found the right place, and you moved forward. So where did you work when you come out with a degree in geography, what do you do?Dale Johnson02:52Well, at first, I really wasn't sure what I was going to do with it. Back in those days, a lot of people just majored in a lot of different things. And they weren't that concerned about their career. But I ended up doing a lot of land use planning, I did environmental protection work. But my specialty ended up being computer mapping and GPS, that sort of thing. Way before Google Maps ever existed? And now I kind of think about it. Having computer maps and GPS on your phone. It just kind of blows me away? Yeah. So I was able to actually have a long career in the field of geography. And then also my wife and I ended up for about eight or 10 years, we ran our own small, travel tour company. And that was a that was just fun geography.Ray Loewe03:41Yeah. Okay, so you took geography from the, not the corporate world, from the government world, largely, right?Dale Johnson03:49Yeah. A lot of it was government Yes. Yes.Ray Loewe03:51To now to the personal world of loving life and exploring places and doing things like that. So one of your mantras in life is never stop adding adventure to your life, I think, right? Isn't one of the quotes that you come up with all the time?Dale Johnson04:08Oh yeah absolutely. That's, that's, that's one of my, one of my, you know, my mottos? Yeah.Ray Loewe04:15So, so I think running a tour company does this, right?Dale Johnson04:19Yes, yes.Ray Loewe04:21So where did you go? What did you do? What kind of travel did you do? How did you keep this going? Dale Johnson04:29Well, we actually hooked up with a local college in the Baltimore area, Stevenson University. And we did travel study tours. So we would take students along, but we also opened it up to outside folks, and a lot of the outside folks liked the fact that there was a geographer on board, and there was a, there was an educational component to it. So we ended up doing tours, the American Southwest. That was our main tour, but each year we would try to add a new one. So we did Atlantic Canada. We did London and the English countryside, we did Paris and the French countryside. So we did that for about 10 years. And then after a while, we thought we'd rather do a little more traveling on our own, rather than going and taking 25 people and being responsible for them. So we kind of gradually shut it down. But it was a great experience for the 10 years.Ray Loewe05:21Okay, now you talk to me a little bit about the kind of travel that you and Christine did. It's Kirstine. Right. Right. Okay, she's, she's the better half of the organization. Yes. Yeah, absolutely. So you were talking about the kind of travel that you did, where you really went to places and kind of stayed for a while because you felt this need to, you know, get more in-depth and things. So talk a little bit about what motivated that and how it worked out?Dale Johnson05:51Well, in 2006, right  toward the end of my wife's career, she worked for McCormick, the Spice Company. So she got an assignment overseas in England for a little over a year. And about every two months, they could fly her home, or they could fly me over there. So other than Christmas, I would just end up going over there. But she lived in this marvelous little village, quaint little village, she lived in a house that was built in 1565, that had a thatched roof. So we loved it there. And we kept thinking, when we retire, we would like to go and travel, where we can stay in places for a longer period of time, add a little adventure, to your vacation, your travels, that sort of thing. So that's what really kind of motivated us. And for many years after that, we've looked at various mechanisms to go in and stay someplace for a longer period of time.Ray Loewe06:47You know, when we were talking and kind of our pre-interview here, you know, there there were a number of things that came up that I thought were absolutely fascinating, and, and they have to do with your philosophy of life. And this is why you're one of the luckiest people in the world, by the way, because the luckiest people follow what's fascinating and motivating. And they do it under their own terms. I think you've done this. So you were talking about, you know, never stopped any adventure of your life, you know, getting involved in activities off the beaten path. You know, you said something about you're fascinated also with the tiny little forks in the road.Dale Johnson07:25Yes, yeah. Yeah, there's all kinds of little things I, I do think back of, you know, how I met my wife, there was a little fork in the road, some things in my childhood that just send you off in totally different directions. But they're very, very minor little things that, you know, you think back and look at that fork. And you could have gone one way or the other. And those are always quite interesting. Yeah.Ray Loewe07:52But you made your choices, and then you live with them. And again, the adventure comes at, okay, yes. Yeah. Okay, so So there are two other things I want to hit before we go on to where you are now. And let's talk about the Zoomobile a little bit.Dale Johnson08:12I guess that's an example a little bit off the beaten path. I've always been involved in volunteer activities. And that was shortly after I retired. I started working for the Maryland Zoo in Baltimore. I actually worked for them for two years. But then it was kind of getting in the way of my travels. So they we've just switched over to volunteer status. And then I could have a little more flexibility with my schedule. But we had about 75 animals that we took out to schools and nursing homes, things like that. And every day you went out and you made people happy. And it was a wonderful, maybe the best job I ever had was that job. And you still it was a great opportunity. You still had to learn because you had 75 animals that you had to learn to be able to talk about. You had to learn how to handle them, things like that. But that was a little bit different, a little bit adventuresome, but it was just a great volunteer gig.Ray Loewe09:08So what was the most interesting animal you took out to the kids?Dale Johnson09:13Probably the penguins. The Maryland Zoo in Baltimore, they specialized in South African penguins. So we had several of those we took out people love them, but they were a little testy and a little unpredictable. And so we always had to be very, very careful with the penguins. So but people absolutely loved them.Ray Loewe09:36Okay, and how about dangerous?Dale Johnson09:40Oh, probably most dangerous were the parrots and the McCall's they were one of the last ones that you would get trained on. And you'd have to build up a little bit of rapport with them. But their bite, they could actually break a broomstick and they could cut a broomstick in half. So you had to be very, very careful in handling them and make sure you had a good rapport with them so that they never got mad at you. Ray Loewe10:06Cool. So how does one get a job like this? I mean, you know, you think and I'm excited by looking at your path here because you really do follow the adventurous. So you know, I mean, how does one all of a sudden take off and say, I'm going to travel the world? And do these kinds of things? And then how the heck do you get to running a Zoomobile?Dale Johnson10:29Well, some of them were just luck that when I found out through a friend, but he also did it. So. And he was retired. And so the two of us for many years, we did the Zoomobile. Together, we had a great time. And some of the other things I may discover, through the internet, I just started thinking about what I'd like to do. And then I just do some, some research on them. But there's a lot of wonderful websites out there that allow you to add some adventure to your travel. One of the early ones early on, that I got involved with was one called Help Exchange. And what you could do is you could volunteer through various organizations or farms, things like that, about 20 hours a week in exchange for room and board. So one of the things I did my wife and I, we ended up, back in about 2007, we ended up spending six weeks in Northern Ireland at a plant nursery. So we did a lot of work around the place there. And then we had plenty of time to go out and explore. And it was just outside of Londonderry in Northern Ireland. And that's a very interesting place in Northern Ireland with all the troubles that went on between the Protestants and the Catholics. But as an American, we got sort of a free pass, but being there for six weeks, you could really get an understanding, a little bit of understanding what was going on there, and an appreciation for it.Ray Loewe11:56Okay, so we have a pattern here, Dale. Okay, a really interesting pattern. So we start with geography, then we go into traveling the world and we travel in a different way though, we travel in places where we can really get immersed in these things. We get a vehicle that's filled with animals and we get to take them out into the world and have broomsticks bitten in half by parrots and McCalls, you know, this is not a normal way that people retire. But it's a way that people can think about retirement going forward. That adds spice to your life. And I noticed I got the spice from McCormick. Okay. We had to pull that in. Okay. And it's, it's really pretty cool. And you wound up at the same place, I kind of wound up this is a wonderful place hidden away called Willow Valley where we take another phase of our retirement life and say we're going to live here and keep the adventure going. Right. Okay, so let's talk about how, unlike many people who just sit on a beach or play golf, you're going forward here with adding value to other people's lives as well as yours. So let's talk a little bit about biking. And let's talk a little bit about here called the Lancaster Farm Trust.Dale Johnson13:25Yeah, once I arrived at Willow Valley, we mainly moved here because it was such an active community. There were just so many, many things to do. So we get involved in a variety of things. But also we've always been heavily involved in volunteerism. So one of the first things I did was to look at what we could do outside of Willow Valley because I wanted to get involved in the community. And I had known a little bit about an organization called the Farmland Trust. And what they do is they preserve farmland. And they were set up as a nonprofit to deal mostly with Amish farms that they would preserve. And Lancaster County is number one in the country in preserving farmland. And I actually knew that from when I worked in Baltimore County, I was also involved in farmland preservation. So getting involved in the farmland preservation was a way that I can bring my geography back in because it's very geographically oriented. I think about half the people at the Farmland Trust are actually geographers, so you're dealing with landscapes and land and things like that. So basically, what I do there is I go out and visit the farms that are required to have a visit once a year once they're put into preservation. So I do a visit just to document any changes that sort of thing. chitchat with the farmers, and again, most of them are Amish.Ray Loewe14:47Okay, and you get there by bike.Dale Johnson14:51Yes. I do. I do it by bike. I've always been into biking. And, in fact, when I was in Baltimore I ran a little program called meals on two wheels, where we delivered meals on wheels by bike. And I had about six riders, I worked on that program and kind of built that up. So when I moved to Lancaster, the gentlemen of Farmland Trust knew about that. He said, Have you ever thought about visiting the farms by bike? And I saw Yeah, I have. So he gave me the okay. And we figured out how to do it. And it's kind of nice. Now when I show up on the bike, I get a little, maybe a little credibility with the Amish showing up by bike as opposed to my car. Yeah. So it keeps me in shape. And I get to ride through the beautiful Lancaster countryside and the farmland. And you get a close-up look of what you're, you're helping to preserve.Ray Loewe15:45So so. So when you get to old to ride a bike, I guess you're going to go to a horse and buggy deal, right? And getaway. You know, one of the things that you're showing us it's really interesting, we've got a lot of people on here that talk about changing careers. And they keep working throughout their retirement. And you don't need to do that you can. Not that you're not working because you are okay. But you found a way of reaching into the volunteerism stage to keep your life interesting to add value to other people and to make things fascinating and amusing.Dale Johnson16:23Exactly. Um, I've always kind of thought volunteerism, you have two options, you can go out, like the Zoomobile, and do something totally different. And it's challenging because you're learning something new. Or you can go out and get involved in something where you pull in your skills from your profession. So I've done it kind of each way.Ray Loewe16:46Yeah, and you have this bevy of quotes that you gave me that drive your life, let me throw out a couple of them. Because I'm not going to expect you to remember them all. But life is either a daring adventure or nothing.Dale Johnson17:00Yes, that's a quote by Helen Keller. And I love that one. And I have a capability to add quotes to the end of my email. So I have about 50 of them. Whatever the conversation is, I just put an appropriate one in there. But I always like to have some adventure. I'm not the kind that goes out and does adventure that's dangerous. It's a controlled adventure that I'm more involved in. And so that's a big part of my life and also my wife.Ray Loewe17:29Yeah, okay. Life is like riding a bike. You either keep moving, or you lose your balance.Dale Johnson17:37Yeah, you have to keep moving in order to keep your balance. And that's a very nice quote. Yeah, it just says it all. Yeah.Ray Loewe17:49That was Mr. Einstein, by the way. Yeah. And then you have one more. He had a lot of good quotes. Yeah. Yeah. For scientists, he did Okay. Yes. Yeah. All right. Let me hit one more in here that I just think is kind of a fitting way to kind of close to the end. And, and because I think it's what you're trying to do, in your own way. And this is a quote by somebody by the name of EB White. And it's I arise in the morning torn between the desire to improve the world and to enjoy the world. Yes, yes. Makes it a hard way to plan my day, doesn't it?Dale Johnson18:28Yes, yeah. And I think that's, that's been a big part of my life, and also my wife, we want to enjoy things in life. But we also want to be out there making the world a better place. So we've always been involved in volunteerism. And as we kind of move forward, we think about that more and more either through charity, or volunteerism now.Ray Loewe18:51okay. Well, you know, Thanks for being a leader here and showing us another way of doing things and approaching this whole world of retirement. I think the idea is that you've shown us, Dale, that there's a whole lot of ways out there that you can stay active. You can volunteer with organizations, you don't have to have your job, you can do this through volunteerism, it's exciting is intriguing. You know, you've got different ways of looking at traveling. And I think that that's helpful for those people that want to be one of the luckiest people in the world. And, and we define the luckiest people in the world as those who design their own lives and live them under their own terms. And thank you, Dale, for being one of the luckiest people in the world. And joining us today for this podcast. You've given us great insights.Dale Johnson19:47Great. Thank you very much, Ray Loewe. Appreciate it.Ray Loewe19:51Yeah. And we'll be back with another Dale, we'll never find another Dale but we'll be back with maybe a Christine or something like that Okay, but whatever it is Taylor sign us off and we'll be back next week with a great podcast.Kris Parsons20:08Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host of Ray Loewe, better known as the luckiest guy in the world. 

Guest Co-host:  Marc BernstienPodcast Guest:  Marc Manieri Transcription:Kris Parsons00:01Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:16Morning, everybody, and welcome to Changing the Rules. Changing the Rules is a show that is designed to showcase some of the luckiest people in the world. And the luckiest people in the world. And our definition are those people who are going out and actually redesign their own lives personally, and then live them under their own terms. And when you do that, life comes together and everything works well. And part of that is being able to deal with rules. You know, we all have too many rules in our lives anymore, and they start giving us rules when we're little kids, our parents give us rules. The schools give us rules, the churches give us roles, our jobs, give us rules. Often our sponsors give us rules too, but we may have to stick with. And then the whole idea is if you wind up living life, by everybody else's rules, you're not living your own life. So one of the things that the luckiest people in the world do is they know how to deal with rules, and how to filter with those through those rules, and take the ones that are important to them that are going to make their lives worthwhile and wonderful. So we have two guests today, we have Marc Bernstein is back again. And, uh, Marc is our co-host today. And Marc is also introducing us to a contact of his and a good friend of his Marc Manieri. And Mark is just well-marked one of the luckiest people in the world. That's all I can say. And you're going to be fascinated when you see how his life has evolved, especially over the last few years, and what he's doing now to help with the lives of others. So first of all, Marc Bernstein and because we have two Marcs, I'm gonna have a tough time today. But Marc Bernstein is the author of The Fiscal Therapy Solution. 1.0.  Did I get that right this time?Marc Bernstein02:17Excellent, Ray, you're getting it.Ray Loewe02:18It's a best-selling book. And it is a definitive guide to living your life from a financial perspective. But integrating all those other lifestyle things that have to be there, too. So Marc, welcome back to changing the rules and make whatever comments you want, and introduce us to Marc.Marc Bernstein02:42Always my pleasure Ray, as I said to you guys this morning, quite an honor to be with two of my favorite people in the world and one podcast. So it's pretty cool. You know, I've been a guest on this podcast. And we talk about, you know how we are all lucky in life. But we all know that luck isn't something that just happens to you. It's something that you make out of the circumstances you have. And there's a lot of great stories and Ray, you've had a ton of great lives of different people and what they've done with those lives. It's really a great podcast in that perspective. And I've learned a lot from your podcasts. And you know, when I sked Marc to be on the show, he's one in my mind was one of the luckiest people in the world to but I also know that he you know, he made his luck to, you know, and he'll tell you what, you know, he, he talks a lot about intention. And he'll talk about that, and how he took intentions he had from a very young age and created the life he wanted to have. And like all these stories, it's a fascinating story. Marc, I know Marc as a high-performing coach for high performers. And in fact, he's been my coach for the last couple of years. And through that we've also become friends and we've become, I've gotten to know a lot about his background. And Marc, as we started, like, do you just, you know, talk a little bit about your childhood where you grew up? Because it's vastly different circumstances from where you are today. And we'll get to that. But why don't we start with that with your background and kind of the things you saw as a child. And when you start remembering your first intentions about what you wanted your life look like?Marc Manieri04:31Yeah, that's great. First of all, it's great to be here. And I want to acknowledge you, Ray for founding this podcast and Marc for you being here. And I love the spirit of this. So thank you for having me. So, I grew up in Rochester, New York in a middle-class neighborhood. And my mother was a school teacher. My father was an insurance salesman. And one of the things that I learned and discovered early on was that money doesn't grow on trees. And that you, you know, we couldn't just go out and have whatever we wanted. Because money was, let's say scarce in my family growing up, and it came in fits and bursts. And it was an interesting lesson for me. And I didn't realize I was learning it at the time. But one of the things I certainly discovered later on in life is I want to create freedom in my life. So I'm really certain that while things were scarce, let's say when I grew up, it created a foundation for me to discover one of the things that's most important to me, which is freedom. And while money in and of itself, doesn't grant freedom, it contributes to it. And so I started to orient myself in a way where I could create in my life, and I discovered that having money was a way to create freedom in my life. And, you know, my life started to move along that trajectory. So more I could say about that. But you know, what, what else would you like me to say about it? Well, Marc?Marc Bernstein06:20Well, one thing is I, I love that you you brought up about perception of money and scarcity. And it's not a plug for my book. But in the book, we talked about people's relationship with money, and their thoughts about money and their conditioning about money. And some of the ways that you can sort of break out of that. I know that your business background, I believe, I don't know if it started there, but a lot of your early business experience was in the mortgage business. And I know that your brother was an influence on you. Very positive influence in a lot of ways. Do you want to talk about that a little bit?Marc Manieri06:54Yeah, that's great. So the thumbnail sketch of it is I got started in real estate, actually, before mortgage and I, I went to every single seminar and training I could get my hands on in Rochester, New York, and had a pretty good rookie year, you know, was a six-figure earner in my first year, and at the age of 22-23 years old, like that was a that was a lot of money. And what I started to discover is man, I'm so inspired by what I'm learning from all these individuals that were teaching me that, I decided I wanted to be the teacher. So I discovered a local real estate sales training firm, and I went to work for them. And I made a lot less money than I did in real estate. But I began to realize what my calling is, and what really resonated with me, and I love contributing to others. And I also love the sales process and discovered that I was pretty good at sales. So then I went to work for another real estate sales training firm. And in this firm, we were at our high point, we grew this company, from five people to 85 people from half a million in sales to 10 million in sales in five years. And we are coaching 1000 people, many in the real estate industry in many in the mortgage industry. And I was watching the growth of all of our coaching clients. Now I was on the sales side of the business. And I was watching the growth of these people. And now we're getting to around 2005-2006. And I was in charge of all the sales on the US side. And it was a Canadian-based company. And at some point, somebody turned the lights out, like the sales on in the US side, they just weren't happening anymore. And there was a lot of say, immaturity in our company. And I realized, and I looked at all of our clients that were making all this growth, and I realized, man, I got to hire a coach. So that's when I discovered coaching. And I hired a coach. And I realized that being a part of this company didn't align for me anymore. So I left I moved to Florida, and my brother was running a very successful mortgage company, and I got into the mortgage industry. And that's how I really got into the mortgage industry. Marc and nobody knew that the financial crisis was coming. So by mid-2007, that company didn't even exist anymore. And from that day, I've been self-employed ever since. And I went back to my roots of training and then eventually got into coaching and, and over the next four years from 2007 to 2011 like life was a real challenge. It was a real struggle. You know, I was attempting to create sales training and sales coaching clients in the mortgage industry, when in the state of Florida when 90% of the people were getting out of that Business. And you know, you say my brother has been an influence on me. Well, my brother was always a guy that was willing to take risks. And because of the way I grew up with some scarcity, I was always risk-averse. And I remember one day being broke. And, you know, just feeling like, what why is this happening? Like, there is more in me than is happening right now. And I was on the phone with my brother. And he said, and I was talking to him about wanting to just earn $50,000 a year, and I remember he, he stopped me cold. He said, Dude, you're not a $ 50,000-year earner, you're half a million dollars a year earner? What are you doing? And like that just woke me right up. And that started to shift my relationship with money and my relationship with my own sense of self and what I could go create in the world. And I started to take some more risks. And, and with that, I started to, you know, upgrade my prospecting and going out in the world and started to create more clients. It was right about that time when I hired another coach, who, you know, Marc Bernstein, who changed my life forever. And that started my trajectory, on a totally different path over the last 10 to 12 years.Marc Bernstein11:26So I just like to set that up a second, I know, Ray's gonna want to ask you about your life today, and some of the recent intentions that you've acted upon. But since you brought that up, Marc, let's talk about so I first met you through a company that you're a partner in, called on to core and of course, called create powerful, which was powerful in my life. And in fact, um, I'll be doing it again for the third time this year. It's, that's how good it was. And that kind of leads into your meeting with your current partner. And I, let's talk about that for a couple minutes.Marc Manieri12:02Yeah, well, I was starting to get some traction in my sales training business that I was, you know, just driving up and down the east coast of Florida cold walking into mortgage company offices and sitting outside of sales manager offices, and anybody who was willing to let me spend an hour with their salespeople, I would do that I would train them for an hour. And then I would invite them to work with me for three months or six months, or even a year. And then at the time, I had a friend who mailed me a book, and he said, You got to read this book. And I've always well, not always. Back when I got into real estate, became a voracious reader. And I had a stack of books on my nightstand, you know, a dozen of them. And he sent me this book, and every week you would call me and he said, have you read the book yet? Have you read the book yet? I said, No, I haven't read the book yet. Finally, a couple months later, I'm like, alright, I'll read your book. And I read this book. And it was like the authors wrote it just for me. It was exactly what I needed to read at exactly the right time I consumed it in two days, I'll never forget, it was called the prosperous coach. And I was so taken by it that the authors, I research the authors and I, and I realized, in my research, they were holding a four-day workshop, that cost a couple $1,000. That was across the country in LA, and it was five days later. And I knew I had to be there. So I called these guys and they said, I want to sign up and they said, it's full. I said, Well, you don't understand. I told him the story of how I read their book. And I said, I got to be there, they opened up another space, I flew across the country. And I was at this event for four days. And it was a really powerful event. And at that event, there was about 50 students in the class, I was one of them. And every time this one person in the crowd spoke, the whole room was like, Oh, my gosh, what did that guy say? That he should be up there teaching the class? Well, it turned out that that guy was coaching the two individuals leading the workshop who had authored the book, and that guy turned out to be a guy by the name of Brandon Craig. And I flew home, and I called him and I said, What does it take to work with you? What would it take for me to hire you as my coach? Because you know, you are doing what I want to do you have a thriving, coaching practice. And I want that and I'm really struggling over here. And he told me what it takes to work with him and somebody had to pick me up off the floor because it was more money than I made the previous year in total. And so I went to my wife and I said, Hey, honey, I met this guy, and I think I need to hire him. And here's how much it costs and it's a lot of money. What do you think and She was brilliant. She said, Well, you're thinking about going to get your MBA. And you're about to spend $100,000 doing that. And that's a two-year program. And you could go be in debt 100 grand, and come out of that program and not have a thriving coaching practice two years later, you could spend almost as much money as that on this guy. And he's already doing what you want to do. And you could create what you want to create. So I'm behind you, whatever you decide. And that was amazing. And so I called him back. And I said, All right, I want to work with you. And he said that's great. Send me a check for the whole year to work with me, which you got to pay upfront. Because that's the definition of commitment that I learned. And I didn't have the money. But I went out and started to talk to people in a different way. Because I had already committed to working with him, I had to go out and find the money. And I ended up talking to people in my life and found four different people that were willing to invest in me. And that's how I came up with the money to hire him. And I hired him in the first year. And he taught me some key things around intention and commitment. And I ended up that year doubling my coaching business. And I hired him again. And then I doubled my coaching business again. And then I hired him again. And then I doubled my business again. And that was you know, how I really learned some key understandings around intention and commitment and leadership that has me, you know, teach those to other people today in the in the domain of high performance.Ray Loewe16:42Okay, my turn Marc. Okay. So so there are a couple things, you've told a great story so far, Marc about a couple of things. And, and this concept of, of commitment, and freedom, and drive, and the importance of coaching, okay, and, you know, I've met so many coaches, and they all have coaches. And it's interesting to me, okay, but that's part of what coaching is all about. It's like, we all need an accountability source. And we all need teachers, and we need to find them. But what I want to focus on is not that I want to focus on your spouse a little bit. I want to focus on some lifestyle changes that you brought into play. And the fact that you suddenly picked up then took 12 weeks off, and how you put that into your system, and then you moved all the way across country? And how did you do this and keep a business together? Because this is the lifestyle, I think that makes It's the freedom part of the money.Marc Manieri17:47That's right. Yeah. Yeah. Thank you for the question, Ray? So when I turned self-employed back in 2007, my wife was a Canadian, she moved in she wasn't self-employed, she, she wasn't employable for a year. So she took the year off, and she found really great things for us to do. And she's amazing at that. And she's a traveler, and she said, Okay, you know, this is the lifestyle that we want to live. And I was always too frightened to actually leave my home office and go anywhere for any substantial amount of time because I thought I had to grind it out. You know, and I was at a time in my life when I had to grind it out. And that was fine. And I was grinding for several years. And finally, a couple years later, she said, Look, we created a life very intentionally where we could travel because we don't have to answer to anybody. She was self-employed as a writer, after she could work, immigrating to the US, and I was a self-employed leadership and performance coach. She said It's time to go somewhere. So I was like, okay, whatever. And finally, she came to me one day, and she said, I've booked us a house. We've rented us a house in the mountains of western North Carolina. We're going to Asheville, North Carolina, and I said what we are, she said, Yes, we're going and we went that one summer, and that grew to eight weeks, and then that eight weeks grew to 12 weeks. And from basically 2009 on we've now traveled every summer. And so you know, that has been a key part of our lifestyle Ray, and I've loved every minute of it. And it's been fun to get out and see the world we've we've traveled across the country we've done Austin, Texas, we've done Lake Tahoe, we've done Portland, Oregon, we've done Vancouver. And then recently we grew out of Orlando, Florida, which is where we were living for 15 years and Kristen being Canadian and the US seeing some of the world. I forgot to mention we did Europe as well as Australia. And we realize we want to live somewhere beautiful. So we decided to move our life across the country to Victoria on Vancouver Island, British Columbia, Canada, and we now live here full time.Ray Loewe20:06Okay, so there's, there's a message in here that you've got out to us, and I want to summarize it or have you summarize it. But it starts with this idea of intention. There's a piece in here that talks about, you know, money was important to you up to a point, but obviously, it's not all money because it's a lifestyle that's being able to go where you want to go and do what you want to do. Okay, so what's the message that you have for other people? How do you do this stuff? And I think it comes down to intention, and what do you want?Marc Manieri20:44Yeah. Well, intention, as I see, it, is having a real clear desire, and a clear aim on what it is that you want to go create. And, you know, one of the things that my now partner and coach, former coach, and now partner and mentor, Brandon says, is, is a great analogy. He says we're all, you know, like a boat. And if we don't have intention, we've got these two twin engines on the back of a power goal. We're all powerful individuals and human beings and creators. But without intention, we have no rudder. And we take all this power that we have inside of ourselves to create, and we just spin around in a circle. And intention is the rudder for our life, it's the thing that has us move in the direction that we want to go. And I love that analogy. And to be a boat without a rudder is really sad. Because man, we can do really special things, we could do anything that we want. And that starts with getting clear about it. So that's intention. And the second piece to it is commitment. And what I learned through my work with Brandon through the leadership work that we do, and that we teach is that commitment is to do what is necessary. Period, like, full stop, to do what is necessary to produce the outcomes in our life. And what that means is and it's going to sound so oversimplified is the only way we don't create our intention is if we quit, if commitment is the antithesis of, of quitting. So if we get a clear intention, we look into our life, we see what we want, and we just move towards it. And we're committed to never stopping, we can't not get that we can't not not get there, it will always happen. And, you know, I've discovered that in my life, and everything I've ever put my mind to is something that's been created. And I've seen that. And once people really understand this concept of intention and commitment, it's like, watch out, everything in life begins to change for them. So that's what I would say about intention and the commitment piece that goes with it. Ray Loewe23:12Cool. Okay, unfortunately, we're near the end of our time. So let's go back to Marc Bernstein for a minute. And, Marc, do you have any final comments that you want to say any final questions you want to get to our other Marc?Marc Bernstein23:25Over here? I'm just two things. One is, you know, I've worked with Marc. And when he talked about exactly what I've gotten out of it, I am now at the point in my life, where I was always a creator, I was always an innovator. I was always pretty good at my job. But I had a lot of things in my way, as many of us do, I had a lot of things that were blocking me out and that kind of thing. And the thing that he just talked about, about commitment being the antithesis of quitting is something I've learned. And just in the last couple of years, I've created some of the things you're aware of these forward focus forums and some other things I'm doing out of the blue and I look back on and said, Wow, that, you know, in a pandemic, out of nowhere, over the internet, you know, that you can create these things. And I now am a big believer that whatever I want to create, and whatever plan intentions are for the future will happen. My only question left for Marc, in terms of his own journey is what next? Do you have anything to say about what's next? Marc Manieri24:32Well, there's a set of intentions that guide me that you are aware of Marc, and there's four of them. And those are to make money to make connection. And by connection I mean, spending quality time with like-minded and like-valued individuals to make love and to make a contribution. And when I'm in those four intentions, that's what's next for me what that actually looks like, you know, I don't really know I let it unfold as it's supposed to. But those four intentions I've gotten really clear about and they've produced phenomenal experiences, and until they're going to change, then for now, I live by them, and they really work for me.Ray Loewe25:29And I think, you know, you summarize everything really well, there, you don't exactly know where you're going. And I think that's one of the problems sometimes is that people think they have to have this exact path. But what you need to have is the intentions you need to have your guiding principles in place, is that what we're talking about?Marc Manieri25:48Yeah, and I think the clarity of intention is defined by the individual, you know, I do put up a number in terms of making money, and I and I, so I have some specificity there, Ray, but you don't have to, you know, you know, it all lives within the individual. And so we could be specific, and specificity can really serve us at times. And other times, you know, if we just get clear about a guiding principle that can make a difference in our life as well. So there's no clear formula to it. And I think that's useful.Marc Bernstein26:23For Ray, I'll just mention, for those who are not, you know, as goal-oriented and don't want to be that specific about it. The book that I read, really, at the beginning, starting at the beginning, when I worked with Marc, that really influenced me, and I know it was an influence on him was The Untethered Soul by Michael A. Singer. And that's such a miraculous story of, you know, just having an intention, basically a guy who just wanted to meditate, and everything that came out of that. So that's for anyone interested in that subject? I think it's one of the best books out there. And it's something that I keep going back to because it's a, and also is the book which was the prologue to that, which is called The Surrender Experiment. were amazing books on that subject. Well, well, thisRay Loewe27:10is great. Thanks to both of the Marcs over here.Mark Bernstein, Thanks for being back with us again.  Marc Manieri, it's been a pleasure to meet you and to understand uh what's driving you and how you make life work for you. And I think you're very definitely one of the luckiest people in the world. You've got it together, you figured out what's meaningful to you. And thank you so much for being with us today.Marc Manieri27:34It's been my pleasure. Thank you, guys.Ray Loewe27:36and Taylor sign us off.Kris Parsons27:40Thank you for listening to changing the rules are a weekly podcast about people who are living their best life. Now you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Transcription:Kris Parsons00:01Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:13Good Morning, everybody, and welcome to change the rules. This is Ray Loewe that quote-unquote, lively host, and Kristine kind of set me up with that. And we had a Christmas party last night, Kristine, I'm not so lively this morning. So you're gonna have to fill in for me.Kris Parsons00:34Yeah, too, too much, too much eggnog? Ray Loewe00:36Yeah well, I hope we always do better than eggnog. So So anyway, changing the rules is our show that's been going on for a couple of years now. And it is about the fact that we have to many rules in our life and rules, clutter our life. And rules allow us to do two things and only two things we either have to obey. And there are things that we must do or we can't do. Or the smart people in the world, the luckiest people in the world, change the rules so that they can create a life of their own and live it under their own terms. So last year, we had a great year, we talked to some incredible people. And Kristine Parsons of Parsons, PR Welcome to changing the rules and introduce yourself and then kind of kick-off by talking a little bit about what you thought we accomplished last year.Kris Parsons01:39Sure. Sure. Yeah. Thank you. Thank you, Ray. Yes, I'm Kris Parsons, Parsons, PR. I've been doing this since 2015. I did it before I met Ray. But Ray has given me some great pointers through the years on how to strengthen your sole proprietorship and small entrepreneur businesses because that's, that has its ups and downs with it and the luckiest people in the world always find a way to solve things. So that's what I learned. I do know we have done a lot. We've been very, very busy this year. And it's been a pretty crazy, different strange year, we, we've done about 95 this year, almost 100 episodes total of what you've done with changing the rules. And this year alone, you did 45. So this is our last one. We'll start up in January. But they've been fascinating. I was looking through some of the episodes. And I think we started out the beginning of the year, January of some very interesting people. One is a master barbecuer in Georgia, but he grew up in Africa, among wild animals and a lot of conflict in the country. So that was fascinating. And then we ended, I think, just last week with a woman who was a high-powered corporate executive, who live who lived the real high powered strong life. Now she's braving the world of entrepreneurism and doing her own business. And just some of the interesting things she's learned. It's really fascinating people, there's so many stories out there. And every day, I'm fascinated every week, actually, when we do this, to see some different things. And Ray, you do have a wonderful knack of bringing out things in people and we learn things about people that you would never even imagine by meeting.Ray Loewe03:28Yeah, so let me tell you what we're going to do next year. This is a prequel. We're not in the next year yet, but really quickly. Yeah. We're going to skip our 100th Episode, you know, changing the road, everybody has a 100th episode, sooner or later, we're not going to have one, we're going to go right from 99 to 101. So Taylor's got to figure out how we do that. Because why should we have a 100 when it's just what everybody else would do. So I found a couple of interesting things that came up last year, we did a series on this idea of where we're going to all live as we get older. And we had some people come in and talk about lifestyle settings. They talked a little bit about long-term care kinds of things, and the things that we have to make sure that we continue to feel lucky. And you know, one of the things that keeps coming out of this luckiest people in the world is that that they have a vision and a plan. Now the plan is not a 100% Guaranteed plan. It's a plan that allows for a lot of pivoting. But they have a sense of where they're going to go and what they're going to do and we found that people who don't think that way, all of a sudden run into roadblocks where things change and they have no idea where they're going to go and they waste huge amounts of their life. So um we talked a lot about that. We interviewed a number of writers last year and they were writers of different things. We had a young lady writing children's books, who based them on a dog that she had that died and we have the stories of Moe and, and how he traveled the United States. And this is all geared towards helping younger children get a sense of where they are in the country and getting a sense of directions.Kris Parsons05:29Nobody seems to know how to go anyplace these days.Ray Loewe05:32Yeah, we had a bunch of people who write on memoirs and telling their stories. So we had Donna Luboo, from Chicago, and she talks a little bit about the theater that she runs where people can write a five-minute story and stand up in a bistro and read or tell their story in front of a group. And it's amazing how many people come up with great stories and we had Clemence, a writer of memoirs, she helps people write their memoirs and things like that. We have filmmakers. We had a couple of them this year. We had Arielle Nobile She's a filmmaker, that filmmaker that talks about stories about America. And she was working about some exciting things about we're all Americans, why do we think we're different? You know, and interestingly enough, talk about people who break the rules or change the rules. I just got an email from her the other day, she just picked up and moved to Argentina. Wow, really? Yeah. So you know, you want to break some rules? Let's go. Right?Kris Parsons06:49Yeah, I'll go to Argentina. That's great. Oh, I'm sorry. Go ahead.Ray Loewe06:53No, go ahead.Kris Parsons06:54No, I was just gonna say what also was interesting this year is there was quite a lot of pivoting, you know, because of this pandemic, which we're not totally out of yet. And that was fascinating to see. And I go back to what you said, having a plan that makes sense. Because they don't get flustered. They don't, you know, curl up, and, you know, don't know what to do and panic, they just find a way to pivot. And I think all of us, you and I included, learned a lot more about technology and zoom calls and how to communicate virtually to the point where I enjoy it more now. I mean, it's kind of nice to do things in your pajamas and not have to get dressed up all the time. But what I learned how to communicate differently.Ray Loewe07:36You know let's think about that a little bit. Because there are two major things that I learned out of doing these podcasts last year. Number one is that we're probably living in one of the most fascinating periods ever, of time. You know, we sit there and there's two groups of people, there were those that dwell on the kind of terror of COVID. You know, the fact that it's been awful. We've had uh 800,000 People die in this country. And yes, it has been an awful experience. But there's another group of people that have taken this. And they've just made it into one of the most vibrant periods ever. So I remember talking to Skye Bergman um Skye is a filmmaker from California. And she put together a film last year that aired on PBS. And it was about a whole bunch of people in their 80s and 90s. And how they talk about life. And one of the comments that she came up with is she said, you know, if we had been in normal times, I never could have introduced this film to all of the people I had a chance to introduce them to because I would not have flown to Europe to do a showing of the film. I would not have flown all over the country and yet with zoom, I was able to do these things. And a whole lot of people got the benefit of what I did that otherwise wouldn't. So I think again, the luckiest people in the world just think this way, and they it's one of the big things that I learned.Kris Parsons09:22I found it fascinating that I you know, I'm a little older. I didn't think I could do some of these things. And I could and now I feel a little bit more proficient than a lot of the technology and that's a wonderful feeling.Ray Loewe09:37yeah, you're fading out Kristine. Oh, I am. so talk into the mic.Kris Parsons09:42Okay, I'm talking into the mic. Can you hear me now?Ray Loewe09:45Okay, there we go. There we go. Just like that add, I can hear you now. Kris Parsons09:48You can hear me now. Like I just feel like I learned a lot more technology-wise than before. And it gives you a wonderful sense of confidence that now you can you know Master newfangled things.Ray Loewe10:03you know, and there's more to it than just the technology and just the fact that you know, we can do these things we run in, we've run into some people that have made changes, because of what we went through. So you mentioned Paula a while ago, and Paula is a perfect example of it. Here, here is a person who was successful by all means she's, she's a partner in a very, very large consulting firm. She's making gobs of money. Okay, she's generally excited about what she does. She's working on interesting things. And then one day, she sat back and said, you know, enough is enough. Yep. And I'm gonna make this change. And we're seeing people do this, you know, the Gallup poll people came out a long time ago, a couple years ago. I guess that's a long time. And they said that 80% of the people in the United States, quote, hate their stupid jobs. Now, I think hate is probably a little bit straddling that is a word. But I certainly have met a lot of people that are not totally happy with their jobs. Well, look at what's happening. In society right now, we all learned we don't have to go to the office anymore. So now companies are coming back and say, Okay, it's time to get back to the office and people are saying, No, I'm not going. Okay. And I'll quit my job if I have to. Well, you talk about exciting times, and about it and exciting opportunity to follow what's fascinating and motivating to you and to do what you want to do in life.Kris Parsons11:46Be happier. That's, that's what it's all about. What do they say? Nobody puts on your tombstone. You know what you did at work? They talk about the things you did that you enjoyed in life?Ray Loewe11:56Yeah. Okay. So I learned another batch of things here. Okay. And I'd like to hear your take on it. But let me kind of get through this. We have great stories all around us. All we got to do is listen. Right. So we did a series last year on storytelling. We had Bonnie Shay, come on and talk about photographs. We had Rebecca Hoffman come on and talk about the power of the story. And one of the things that Rebecca said in her interview, she said, I go to parties and I don't ask people what they do. I asked them, tell me a story. So I did that the other day. Sounds really stupid. But we were at a Christmas party. All right. And I'm sitting there and there's this lady sitting across from me and uh She's one of my neighbors. I hadn't really met her before. And I would guess she's in her 70s, 80s, maybe an older, but a vibrant young lady, and I said Jane, so what's your story? And wow was I impressed? So Jane has a 1912 EMF? No, I didn't know what an EMF was. But it's a car. It's a car. And you have to crank it to start it. Now, she's got a real car, too. But all of a sudden, we got into this great story about old-time cars. And I think I'm gonna get a ride in one of these. I can guarantee you that Jane will be on one of our podcasts, and we're going to talk about following what's fascinating and motivating and some of the things that you can do in life. And you don't get this if you don't ask the right questions to people. So at dinner last night, okay, I'm talking to a friend of mine. And my friend, Dick Coyne, said, come on over to my table over here, Ray, I've got a guy I want to introduce me to and I met John. John is well into his 90s. He is an incredibly lucid guy. He tells stories great, and he was telling us last night about his father, and how his father was getting out of the service in World War One. Okay. And a colonel came up to him and said, Al Al, was his father's name and, and I said, No, what's your plan for what you're going to do when you leave the service? And Al came up and said, Gee, I don't know. And the colonel came back and said, That's not an acceptable answer Al. Okay. And, and, you know, he gave out his ABCs of life. And I'm excited now to hear more about this. So I can guarantee you, John will be on our podcast in the future, and he's going to tell us about these ABCs and how He used it to structure his life and how we used it to help and help his kids and other people around them. And the whole idea comes back to if you don't have a plan, and you don't have a vision, you're not going anywhere. You're going to run around in circles. Right? That's listening to the stories is one of the things I learned. So what stories did you hear Kristine? Kris Parsons15:23I was also gonna I'm already jumping ahead with you saying plan is. So what is the plan for 2022? You know, we, we finished here this year. Very, very exciting. What what do we want to do for 2022 with changing the rules?Ray Loewe15:39You mean, you actually want me to have a plan, I don't have a plan?Kris Parsons15:44Hey, go back to John and get the ABCs.Ray Loewe15:47Well, yeah, it's true. So I think we've got a great plan going forward. So we also did a kind of a test this year, we had our first kind of coming out party.Kris Parsons16:01Yes, that was fun. We actually got an in-person event which we were very safe and careful. But it felt really good to get about what maybe 20 people together, I think.Ray Loewe16:11Yeah, so tell us about it because you did all the work putting it together.Kris Parsons16:15Yeah, it was great. Well, one of our people that we interviewed in 2021 was Jeff Lincoln of the Passero's coffee in Philadelphia. And he went through a real change because he has several stores in the Philadelphia region. And like every other city in the United States that closed down, and he had to pivot and figure out what to do. And he always had a plan. His plan as we go back to that was to strengthen his online business, sell more coffee online, get some more memberships going. And also to he has this great little package, it's a coffee adventure, where literally, you can send your loved ones or your friends a coffee package. And then you can get him to do a virtual kind of conference with everybody and you kind of do a coffee tasting. And so that was really fun, what he worked on in 2021. And then what we did is we got a couple of people together to go to his warehouse where he actually brews his coffee and his roastery. What did he name his roastery? What was her name? Lulu or something. He had a name for it. It was great. But we got a wonderful tour of this roastery in the heart of Philadelphia, really a lovely place. And we learned so much about coffee, all about the difference between organic coffee and non-organic and how you brew it and what you look for in the taste. We even learned that cream and sugar in your coffee were never for flavor. It was because they ration coffee during World War II. That's howRay Loewe17:46It was so bad. Kris Parsons17:48Yeah, that was so bad, right? Because they had to weaken it and ration it.Ray Loewe17:53Oh, we learned we learned a lot about coffee. But we also learned we can actually have a coming-out party. Okay,Kris Parsons17:59right, cuz it was fun. And it was great to see everybody. And it was great to get everybody interacting. And even though the virtual stuff is really fun. And I think I still feel good about it. It still does not replace standing next to somebody talking one on one. It doesn't replace that. And we can't lose that because that is important.Ray Loewe18:21And nobody got sick. Nobody got sick. Because we use some precautions we were careful about we did and we're able to get back out. So what are we going to do next year? Well, we're going to try and have a little bigger one. Now we're going to plan something. More people. Yeah, we don't have the date yet. But I'm going to get a whole bunch of people to my new home in Lancaster, Pennsylvania, where I'm finding this as an exciting little city and I'm anxious to share it with other people. And we'll be announcing the date of when we're going to do that. And obviously, we're taking precautions. You know there's a chance if this stuff goes wild, we may postpone it for a while. But the whole idea is we're ready to get back out. Do it carefully do it consciously. But I missed people.Kris Parsons19:16Yeah, yeah. There's also another big thing coming next year, right. You've been and I've been working on it for months now. What's the exciting news for the new year?Ray Loewe19:28A book you mean? Yes, your book. Okay, so hopefully, mid-March, early April, we'll be coming out with a new book and amply called changing the rules, by the way. And we're going to be talking about people and how they change the rules and live life in a better way. We have a whole bunch of stories that are coming out of a podcast that we're doing, and we actually have how to do it set of worksheets in there so that you can get your thinking in gear. And we talk a lot about the mindsets of the luckiest people in the world. And let me just give you two or three real quickly because I think that they're leading us to where our podcasts are going to go. So the luckiest people in the world follow what's fascinating and motivating to them. They don't get caught in traps. And we're seeing people now all of a sudden leaving jobs where they've been established because it's no longer fascinating and motivating. And it's time to get out and make changes. We're talking about people who know what they want. Now, knowing what you want is very, very difficult to do. But there's a process for it.Kris Parsons20:46That's in the book Yeah, kind of help people because we can't assume everybody has a plan. But this book really helps people take the step, just like a fitness plan, you start small with different exercises, we have like mental exercises to help you figure out what your plan might be, you might always have had a plan, but you were never were able to articulate it. And this book will help you we helpRay Loewe21:07You know, and one of the biggest ones and we're going to spend some time on it next year because I now have a great source of new people to talk to. But we're going to talk about how the luckiest people in the world stop worrying about aging and concentrate on living. That's great. And, uh, you know, that whole mindset of not thinking about getting older, you don't dwell on what you can't do anymore you dwell on what you can do and how you can do it, great. And it's exciting. So I think I think we've got a great um series coming up, we have the process of a new virtual or not virtual but a live friends conference, we have a book it's going to lay out the mindset of the luckiest people in the world and how they use them. It's a storybook, and or workbook. And we're going to meet a whole lot of new people. And we're going to bring back some of the older people who we wrote about in this book, to find out what's changing in their lives, and how they're coping with the change. And we all know that things are going to change. And we all know that when things change, we have to change the rules in our favor, to make sure that we stay with it all.Kris Parsons22:28And you have to almost you also have to kind of get over any fear of change. Because I think that that's what keeps a lot of people in quicksand, they're afraid to change. You know, if the status quo is comfortable, they like well, everything's fine, but change every time you make a change in the positive direction, it just enhances your life. And what's that phrase, I've heard that many times, you better get busy living or get busy dying, you know, I mean, don't think about growing older, don't think about what you can't do think about what you can do. And you'd be surprised at how much things come out. And that's what we've learned with these people, we, we encourage you to come and listen to the podcast, it's very easy it's long but put it in your saves things theluckiestpeopleintheworld.com. Lots it's a mouthful. But once you get it in your computer, you can always go back to it and listen to the episodes. When you're, you know, during the holidays, you have a couple of days off when you're taking your walk put on your headphones and iPods and listen to it. It's these stories are fascinating. And I guarantee you you will find a kernel of something that relates to you.Ray Loewe23:36Is that a colonel in the Army or the Navy, or kernel of corn?Kris Parsons23:42I sit and watch TV with the popcorn kernel.Ray Loewe23:44Okay, so So anyway, that's kind of a recap of where we've gone. And I don't know about everybody else. But I've been asked a number of times why I put forth the effort to interview people and talk to people and do the podcast. And it's because it's incredibly fascinating and incredibly motivating to do this. And one of the things that I encourage everybody else to do is get out there and find those stories that are surrounding you. And find a way to get them out. And the easiest way is telling the story. John, what's your story? Whatever it is, and you'll be amazed at how people are sharing with you. And you'll be amazed at the gems of wisdom and they're exciting and they're motivating. And you wake up the next morning excited about life. So that's what we're all about. Kris Parsons24:38More positive than saying tell me what you heard on the news last night.Ray Loewe24:42Yeah, we don't want to go there, these days do we. So anyway, we're gonna, we're gonna sign off until next year. We'll see you in January. And with an exciting podcast and we already have it laid out. We've got some great people coming in next year. exciting stories. New Events, a book, how to do this to help you put this together and make sure you listen because the people we interview are telling you how they did it and what they did. And I guarantee it will be fascinating and motivating. So Taylor, thanks so much, Kris Parsons. Thanks for being with us, and all of our people that are listening. Thanks again for supporting us the way you did. Yep. Kris Parsons25:27And have a happy and safe holiday. Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Podcast Guest:  Paula AdlerPaula's website:  https://www.paulaadlercoaching.com/ Transcription:Kris Parsons00:01Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your life, the host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:21Good morning, everybody. And welcome to another exciting episode of changing the rules. And we have a great guest today, a great guest who has been successful all of her life, and then found out that even in a successful format, there was time to make a change, because it was time to make a change. We'll hear all about Paula Adler's story.  I can't talk this morning. So let me remind you, first of all, that changing the rules, it is about the fact that all through our lives, we get rules thrown at us, they're thrown at us first by our parents, then is our schools, our church, our employers, you know, everybody has a set of rules that they want us to obey. And all of these rules are given to us. Because they're good at a time, you know, they serve a need and, and they offer us direction and stability and, and a way to make decisions. But one of the problems with living life under somebody else's rules is that eventually, you're living your life. And it's not yours, it's somebody else's life. And in order to live your own life and build your own life, you have to be able to look at rules in a positive way, you have to be able to change them, you have to be able to find out for you what's really right for you. And every week we interview another one of the luckiest people in the world. And the luckiest people in the world. Let me remind you are people who take control of their lives. They personally design them to fit their needs and their wants. And then they live them to the fullest under their own terms. So Paula Adler, welcome to changing the rules.Paula Adler02:15Thank you for having me. And every time you say living life on your own terms, I also have heard you say tailor the rules. And that's the way I like to think about it. Thank you for having me. I'm so thrilled to be here, Ray. Ray Loewe02:25Well, I'm excited because you're again, another one of the perfect role models. And so you and I have something in common. And if we go back far enough, I have to go back a lot further than you.  We both worked for a firm called Price Waterhouse Coopers. And only when I was there, it wasn't Price Waterhouse Coopers it was Lybrand and Ross brothers in Montgomery. So I was there in the dark ages. But it was a great firm. For me, it served a really important need for me. But I came to a time when it was time for me to move on. So tell us a little bit about well, you know, before we get there you're not only a successful business lady, but you're a mom. Yeah, Tell us a little bit about who you are.Paula Adler03:14Yeah, I can. I uh, I have gotten very comfortable talking about that, because I encourage my clients to do the same. So thank you again for having me. So lets I always start with family. I am the mother of two amazing sons who live in New York City, ones in grad school right now. And one is an architect in New York who's getting married next year. So that is the thing that draws me the most my most proud. I don't want to say an accomplishment, because it's their accomplishment. But family is just really key to me. And so that's family. And so from a career perspective, I'll look at it in two pieces of my life, I am now a former never thought I'd say that managing director at one of the big four audit tax and consulting firms. You named it, it was Coopers and Lybrand, for me and then PWC. I spent over 33 years there in a variety of roles. I had a wonderful career primarily in the consulting practice and my roles crossed over human capital. I was in a strategy operations person, and then I spent my last, I guess, probably more than 10 years, I think it was 15 years in risk management, and had an amazing career. I would say other than my very first role for Coopers and Lybrand, pretty much every role that I had was one that was created. And so that was amazing. So the former managing director is the case today now and I smile every time I get to say this. I am a solopreneur. I'm a life and leadership coach. I own Paula Adler Coaching and Consulting and I market to women. My clients are men and women, but I market to women. My mission is to work with ambitious, outwardly successful women who have an inner knowing that there's more to life than the way they're currently living and here parenthetically I will say that was my story. So I work with my clients to create a vision for how they want their life to look, even if they feel like it's impossible, which is how I felt at the time. We gain clarity on what's standing in the way. And then we work on clearing the past so they can live a life and career that brings joy and where they feel valued and a sense of satisfaction without burning out in the process. So that's, that's who I am.Ray Loewe05:24Okay, so let's go back a little bit because obviously, you were very successful. You had the titles. You had the money. Okay, you add excitement in a career. Okay. You had prestige? And probably a lot more than that, but But what are the things that caused you to say, Okay, I need to make changes.Paula Adler05:49Yeah, I'm happy to share that. And, yeah, happy to share it. So how can I start with that a little history of what led up to my change, and then we can talk about the change itself. So as I said, I really had an amazing career, I spent the better part of my career in professional services, and I was operating in a really high pressure, high demand work environment, and I am a high performer, you know, and that's what I was always. And so I always strove to excel in every area of my life at home, with my kids, as a parent to, you know, my two amazing sons and then professionally, I say this humbly, I've got two CPA licenses, I spent over 33 years with my firm, I had outstanding roles, I valued my promotions and desirable income, as you said, and at the time, and today, I say this too, I describe myself as ambitious. I was definitely driven. I hopefully I was successful, I was really devoted to what I did, determined and resilient. So where things started to change for me is even though I long respected and appreciated my firm in my roles, it was often really hard to leave them at the door when I came home. And something I'm I want to share freely is I also walked the tightrope, tightrope of unexpected single parenthood, and then ultimately caring for my aging parents one right after the other. And so with all those things going on all those balls in the air, I was often left feeling, I really felt inadequate, I was juggling so many balls in the air that I felt like I kept dropping them all the time. And so what started to happen is, even though I described myself as I did, I also felt, I felt overwhelmed. I felt overworked, I felt anxious, I was stressed all the time, and I felt really stuck. You know, I look at it today. And with all those things happening. I know today that it's really that struggle, you know, the struggle that was inherent in that journey that I took, that has really most influenced where I am today. All those challenges that I went through it really they really prepared me and positioned me for what I'm doing today as a life and leadership coach. So I really do, I can still feel I understand what it means like the days are passing you by. And I felt like I was living every moment in a tunnel of responsibility. From the moment I woke up to the moment I went to sleep, I had trouble setting boundaries. So I really know the toll that an inability to set boundaries can have on someone. And I also got to a point where I had a desire to make a change. I did not know what it was, but I felt paralyzed by fear. And so you know, I know that experience of being fearful of making a change. What I did learn ultimately, is that with the right support, it's really possible to walk through your challenges. And so that was the history of what led up to me considering a change.Ray Loewe08:40You know, I see a lot of that going on, at least in thought today. So we're getting a lot of people that because of this COVID experience that we've had being home, all of a sudden have said, I don't want to go back to the office anymore. I kind of like the fact that I can spend some time with my children. I kind of liked that, I can get up in the morning and you know, dress up from the waist up and do a zoom call and not have to worry about things. So what are the reasons? Excuse me, I guess that are going to cause people to make changes like this. And then how do you get this unstuck? You put on your website? A bunch of one-word kinds of things. So let me go through them real quickly. Actually, there are two sets. One of them was positive, driven, successful, responsible, giving, devoted, resilient, and determined. Yeah, there's another set that we'll hold back for later. But I think those are the things that describe you. I think they describe a lot of the people that you're working with now. But how does somebody that's there all of a sudden deal with this impetus to change it? Make it happen?Paula Adler10:01Yeah, yeah, I was that person for some years. And I remember just not even knowing where to turn and how to take a step. And I think I ultimately learned, you know, I'm a, I'm a producer, I'll say I was tied to outcomes, I was looked at by PwC, as someone to drive projects and get to a conclusion, and then drive the next project. And I could do that with my eyes closed. But I couldn't figure out how to do that with my own life. I just as I said, I felt stuck and paralyzed. And I have great appreciation for having worked at PWC. It was my home. But I think people get to the point as I did and this speaks for the clients that I have today. Sometimes it's just one thing that drives it, they get to a point in something they read someone they talk to, they just get to a point and want to put a foot in the door and just say, I've got to make a change. I don't know what it is, which is a lot of the clients that I work with some come with goals, some come with, I don't know what it is, I'm feeling stuck. I don't want to live like this anymore. They also have a great appreciation for where they are. But they know they need to change because that like me, they would watch every day go by and one year goes by and the next year goes by, and they might not have even been focusing on their values or living their life joyfully. They just these are my clients today, they are middle to high-level leaders in organizations who get to a point and COVID Absolutely has driven some of them more quickly than others to say I don't know what it is, I need to make a change, and I need some help. And that's what happened to me, I got to a point where I just said, I know I've got to do something. I can't do it myself. And that's when I started to look for a coach.Ray Loewe11:47Okay, so there's another list on your website. I love reading your website over here. So let me go through this list. Because this I think describes a lot of the clients that you're looking for now and a lot of the people that are upset so we have overworked. Overwhelmed, anxious, inadequate. I want to go back to that one. Guilty. I want to spend a little time on that one. Stressed and lost.Paula Adler12:16Yeah. All the above? Yeah.Ray Loewe12:20So so how do you deal with this? I mean, because here you are, you're making good money. And all of a sudden, you're looking at a change that might take you into no money, less money. Let's say no money, you got to support a family. You know you got to deal with this. And how do you deal with this feeling of inadequacy and especially the feeling of guilt? Yeah, you're back on. Paula Adler12:46Yeah, thank you so much. I all the above at different points of my tenure and throw single parent unexpected single parenthood in there. And, and then my, my dad, and then my mom aging who needed some help. It was just overwhelming. And I didn't know, I didn't know I got to a point. I didn't know what to do. But I knew I had to take a step. And so that for me that happened first in about 2017 where I started thinking about, Okay, I've got to make a change. I don't know what it is. And then I think I got thrust back into things. My mom fell, she broke her hip, I was in the middle of some acquisitions at work. But that's where the thought process started. And, and my clients and similar to me sometimes sit on that for a while. I think if somebody had said to me, Hey, I'm here to help you, I might have put my arms up in the air, I just felt like I couldn't get through my day and add anything else to it. So I think that percolated for a little bit for me for a couple years. And it was from 2000 to 2019, where I just kept feeling that need. And all of those adjectives you described about taking making a change about the I'll I can talk about later, the coaching I had in order to move through my decision to resign from the firm because I had a lot of guilt with that. But I did get to a point in 2019. And I just said enough is enough. And I don't know what I want to do. So I just decided the way I look at it as I put a foot in the door of my life. And I decided I was going to make a change. I didn't know where it would lead. Although I didn't feel this way at the time. I look back now and I say that it was really okay. That I didn't know. It's really about trusting the process. So I made a decision to take one step at a time.Ray Loewe14:28So you're a gutsy lady, Paula, how's that? Paula Adler14:31Well, I think I reached a limit, Ray? Yeah, I don't know. Maybe I'm looking at it now as gutsy but back then it was just like survival. Again, so much love for my firm and I had so many amazing experiences but I felt like me as a person that I wasn't developing learning a lot but wasn't developing. So I took one step. As a start. As I always say to my client's real change and during change happens one step at a time. And I decided to enroll in a Life and Leadership potentials course, just by the title in the description it drew me, I didn't know where it was going to go ultimately was part of a coach certification program that was run by AIPAC, the Institute for professional excellence and coaching, where I ultimately got my coaching certification. I had no desire at the time to leave my firm, my objective was really put a foot in the door of my life and determine what was important to me, I didn't even know it was important to me. I got into that there's three-module program over the course of the year. And I got into that program and got two-thirds through the coach training program, again, doing this for myself, and to be a better leader at PwC. A better coach, I got two-thirds through the program, and I walked out that second module, and all of a sudden, like, boom, something hit me, I started thinking about my history in the firm and in my life and thinking about all the roles that I had in human capital and strategy and operations and risk management and two themes, just boom to the top for me, they just rose right up, then one was developing strong relationships. And the other one was coaching. So across all of my roles that I had, developing strong relationships was so key to me, I ran a risk workstream around acquisitions. And when we acquired a company, the leaders coming into our PwC, rather large firm, I develop relationships with them. With any project that I did, I develop relationships across the US and Mexico globally, relationships have always been important to me, and they always will be. So relationships was a focus for me and coaching. And whether it was formal coaching at PwC, where I was assigned as the coach, or informal coaching, or even coaching our leaders, those two things rose to the top. And I at that point said, Wait, something's coming up for me here. And I feel like I'm starting to think about my purpose and mission. And I decided it was time to hire a coach and explore what was coming up.Ray Loewe16:58Okay, so you hired a coach? I did. You did. Do you still have a coach?Paula Adler17:03God bless her. Yes, I still have the same coach. Yeah. God bless her for her patience. YeahRay Loewe17:07Actually, you and I agree on something. I mean, I am a incredible believer in the value that coaches bring to the table. And they're all different, and they're different at different times. But I have been in coaching programs over probably the last 25 years, in various ways. And there's just a tremendous value in helping you get a handle on things. So let's talk for a minute about how your coach helped you get a grip on this. And then we're going to go into how you as a coach can help people ease this transition if they have this anxiety and guilt, and inadequate feelings on all of these things and help them get a handle on things.Paula Adler17:51Yeah, absolutely. And one thing for me, and I see it with my clients as well, you really need to be ready to do the work. And there are points in my career that I knew I needed to change, but I just wasn't ready to move forward. And that distinguished for me when I hit that point in 2017. And 2019. I was ready. I just reached a point of saying, and it wasn't one thing like that was the tip. The it wasn't anything that tipped the scales. It was just I got to a point where I said, I'm ready. I have one client who's a senior exec in a large financial services institution. She was on LinkedIn one day, she happened to see a post that I did. She looked at that post and booked into my calendar. And she had been thinking for a while I need to do something it was for her that one messaging that happened for me, I just got to a point and I just said, I'm watching life pass me by I don't know where to go. And I need to take a step. So I think you have to be ready for coaching. I had at that time when I went through the AIPAC program. And I reached that point two-thirds through the program where I just felt like what was rising to the top for me was that whole focus on relationships and coaching. That was the point at which I decided I felt like I had something to explore. And so I hired a coach who very much resonated with me, I saw a video of her and it just I knew I go with my intuition. And so I had, I had an inner knowing at the time as the way I'll put it that it was time for me, as you say, to tailor the rules, to be able to take my life in a different direction. And so with her help, and as I say thank goodness for her never-ending patiences then and today. We really dug in and explored and I had never looked at my values before. Looking at my values. What were my core values? I didn't have time for that. Like I just went to work, you know, and raise my kids and care for my parents. So we really talked about purpose and mission. I could do that strategically at work anytime. But it as it related to myself. I really never spent the time doing that. So we dug in we talked about purpose and mission. As I said relationships and coaching were the theme for me. We explored my core values, one of my core values today is joy, the top value is joy. And I had not thought about that before. So we looked at my core values and, and then I decided to start making some shifts and exploring. We also looked at all the inner blocks that were coming up for me and keeping me from stepping into my fears to make a shift. In my career in my life, I had a lot of guilt about leaving PwC as I said, I had a great career wasn't really running from something. But I was looking to run to a life that I felt I wanted to step into. So that's what happened to me. So about six months after working with my coach, I made the decision to leave the firm, to become a I say, a solopreneur and establish myself as a life and leadership coach. And when I finally spoke to I was a managing director, I spoke to the partner whose team I was on. I wrote a love letter to PwC about what my experience was, but I had a knowing that it was time for me to do something else. So that's how I got to the decision about leaving and establishing my own business.Ray Loewe21:03Okay, so let's do two things here. First of all, let's let's give your website right now where people can reach you and explore coaching if they feel they need this. And we'll put this in our podcast notes so that people be able to find this in writing and linked to you, so ahead. Paula Adler21:25Yeah, my website is Paula Adler coaching.com. Paula with an A at the end and Adler with a at the beginning. So today's together so Paula Adler coaching.com. One word,Ray Loewe21:38Paula AdlerPaula Adler21:40Adler coaching.comRay Loewe21:45Okay, now Now, when you're looking for a coach, I mean, not every coach fits every person. And one of the things that you said in your comments here was that intuition drove you you just knew this was the right person. What were those things that that you would suggest to people when they're looking for a coach? How do they siphon through that and find people, because it is a very individualized thing is not?Paula Adler22:11Absolutely individualized. Yeah, and what I would, and I do say this to people who come my way, I suggest they speak to multiple people. As it turned out for me, I spoke to one person and I knew, I just really knew, I think I was watching her from afar. And what she said just resonated for me. So I had this inner knowing you know that she was the person that I was drawn to, but I do encourage people to speak with more than one person, get on, get on a call with that coach ask for their time I do what's called a discovery call with each person who reaches out to me. And I'm not tied to that outcome of where they go, I'm really I get on the call with them. And I advise people to do this, get on the call, talk about where you are now. Talk about where you'd like to be if you know, then talk about what's getting in your way. And then have a dialogue with that coach and see what feels right. I did those things well with my prospective coach at the time, and I knew that I wanted to work with her. When she and I first spoke, I wasn't ready to work. I was trying to figure out, I knew there were changes I wanted to make, I wasn't sure what they are. So it's not that you might sign up with somebody right away, you might need to work through some things first. So I knew after a few months that I was ready to make a change and I reached back out to her and story goes from there. So I'd say have a conversation be sure anyone you speak with gives you that time I call it a discovery call.Ray Loewe23:35Okay, so when you start with somebody, there's a discovery call. And that discovery call has to really get into what the issues are and to make sure that you feel comfortable with your coach. Is that correct?Paula Adler23:48Yeah, absolutely. I want to hear what's coming up for them. I certainly give a background but it's really all about that person. Where are they today? Where would they rather be if they know they don't always know, I didn't know. But I knew I wanted to make a change. I was at a point where I wanted to make a change. I didn't know what it was I wanted to explore. So make sure anyone you talk with as a coach gives you that time to hear you out and, and what's getting in the way of them taking things forward. And then after that, I share how I work with people in coaching. And then I really leave it up to them. Now I am not a high-pressure salesperson at all. I appreciated the fact that when I spoke to my what was my prospective coach at the time that she was not at all she got it she heard me say I'm not sure yet. And I knew a few months later that it was time to work with a coach. So I think you want to also find someone who is not going to try to push you into a corner to sell you a coaching package at the end that they're there to listen to you. And when you're ready, you're ready.Ray Loewe24:48Now we're unfortunately we're getting near the end of our time here and what I wanted you to do is to once you determine that the coach is right in other words once I decide that you're for me. Okay. What are you gonna do for me? Is there a process that you go through? Give us a quick idea of what happens.Paula Adler25:09How it is to work with me? You mean with me? yeah.Ray Loewe25:13what do we just sit and have conversations? Are there exercises that we do we, what, what are some of the things we do? Yeah, absolutelyPaula Adler25:21Yeah, absolutely, I tailor my program to each of my prospective clients. So the first thing I do is a discovery call. And we talk about, as I said, where they are today, where they'd rather be if they know they most often don't know and what they think they need to address or resolve to move forward. So make sure a coach, whoever you may work with gives you that time, without pressure. What I do right now is I'll say a six-month program where we meet bi-weekly, people really need the time in between the calls, coaching happens on and off the call, I can remember having calls with my coach, and then we're I live near the Delaware canal, walking in the canal and just having things come up for me. So I do bi-weekly calls over a six-month period, and I tailor it to that person, we start out with an energy leadership assessment, I won't go into the details here. But it's really to try to understand where that person is right now and what's coming up for them and what's getting in their way. And I also do a values assessment with them. And then from there, we tailor specific program to them, we meet bi-weekly, we talk about the goal they have for the session, why it's important to them. What could get in their way, and then we go from there. Often, what a client does is brings a certain issue to the table and we find out as we're working with each other that other things are getting in the way that we work on. And so yeah, that's how I work with clients.Ray Loewe26:49I think the biggest thing that I'm gathering from this conversation is that it requires a commitment to make changes. And that commitment means that you have to be willing to put some time into this thing, otherwise nothing's gonna happen.Paula Adler27:03Absolutely. Yeah, I held off looking for a coach, there were times in my life where I knew I needed support. I just didn't know what it was. And somebody approached me without I probably would have put my arms up and just said, I'm not ready. It does require commitment to dig in and do the work and be ready to move forward. Yeah, and so I with a client over six months.Ray Loewe27:25Okay, so since we're at the end, and there's no question that you're one of the luckiest people in the world because when you look at your career, you started successfully. There was no reason you had to change from you know, everybody else in the world would have looked at you and said, Wow, Paula has got it all together. But there was something in you that wasn't all together, right? And so you made the change, and being able to make that change, and redesign your life is what makes you truly one of the luckiest people in the world. So, welcome to the call.Paula Adler27:59Thank you so much, life offers so many opportunities. We just have to know which door to open and close. Ray Loewe28:05Yeah, why don't you? Is there one thing that you can give as a piece of advice to people who are thinking about this process? Before we sign off?Paula Adler28:13Yeah, and it's something I look up I have, I have it right on my monitor here. So it's actually a Ralph Waldo Emerson quote that I look at every day. That is the task ahead of you is never as great as the power behind you. And that's where I start with my clients. I really focus with my clients on what they bring to the table and how they could move forward. And yeah, as I said, life offers you so many doors, you just have to know which one to open and which one to close.Ray Loewe28:41Well, great. Well, Paula, thanks for sharing your wisdom with our listeners. And we'll have to have you back at some point in time do a sequel to this call and find out how many millions of people you've helped on escape. Okay. And, again, it's Paula Adler coaching.com. Is that correct? Exactly. Right. Yeah. And, you know, just have a great day. And thanks again for sharing your wisdom with everybody.Paula Adler29:09Thank you for having me Ray and thanks to Rebecca for introducing us.Kris Parsons29:14We'll get back to thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world. 

Guest Co-host:  Marc Bernstein:  [email protected] Guest:  Marina Kats:  [email protected]'s Website:  https://phillylawyers.com/ Transcription:Kris Parsons00:03Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:22Good morning, everybody and welcome to changing the rules. And today we have two guests with us. We have Marc Bernstein who you met last week and Marc is acting as our co-host today. And he and I are going to interview a wonderful guest Marina Kats and, we'll give you more details in a minute. But Marina is very definitely one of the luckiest people in the world as you're gonna see. Okay, she has control of her life. She makes it do what she wants it to do and she makes it go where she wants it to go and, and the luckiest people in the world are those people that design their own lives and then live them to the fullest. And Marina, welcome to changing the rules. And Marc, welcome to changing the rules. And Marc, why don't you lead off by introducing Marina. Marc Bernstein01:13Ray, I've had the opportunity to get to know Marina Kats over a long period of time. And she is one of the most amazing people I know. She's if she's going to tell her story a little bit of where she came from and how she built up her law practice and our other entrepreneurial activities, as well. As you know, she's got a lot of other interests philanthropically, and she's raised two great daughters. We'll talk a little bit about that. And so she is we've determined in our talks prior to this one of the luckiest people in the world. So Marina, meet Ray Loewe, who is the luckiest guy in the world. I'm up there somewhere, but I'm not quite at Ray's level,Ray Loewe01:51because he's. Why is your way up there Marc? Let me interrupt and ask a quick question. Because to start this, one of the most impressive things, I had a chance to read your resume and everything. But what I found out that you came here at age 18, from the Ukraine. Did you speak English at the time? Not at all? No English at the time. Okay. So let's start there a little bit, and how does one come into a new country and start over and then we'll get into all this stuff, and Marc, you can take over again?Marina Kats02:27Well, we could go back to the title of your program, the luckiest people, or we could analyze where does the luck come from, as we know luck is 99% perspiration, 1% inspiration. So we also know that, you know, luck doesn't come by itself. And the harder you work the luckier you get. So I don't want the radio listeners or podcast listeners to think that somehow you go outside and you say, God, send me luck. It happens. And all of a sudden, you become the lucky person. I don't know anybody who were able to survive purely on somehow indication of luck. So when I came to United States, I, by the way, turn 18 in refugee camps in Italy. And I didn't speak the word of English. And we came here legally waiting through the whole process. So I went to probably 12 to 14 hours a day studying English for the first two weeks, when I went to college, I still said in the classroom was a dictionary, because I couldn't understand most of the things the teacher was saying, and I took most of the science courses because the formula the same didn't matter whether it was in English, or in Russian, or in Latin. So all those things came into play. One of the things I want to tell your radio listeners and podcast listeners is working hard does pay off. Ray Loewe04:05Cool. Go ahead Marc, you had a question on your lips.Marc Bernstein04:10Yeah, so why several so I'm trying to think which one first? So Marina, the science thing I'm interested in, do you have it? Did you have an interest in science? Or you just did that? Because you could you could translate it better? Marina Kats04:25Um, well, I was always good at science. I didn't have particular interest in science, but I was going to be a doctor. I really was not going to be a lawyer. And I always had a calling for the medicine. And indirectly, I guess, when I became a lawyer, my focus was on personal injury, which obviously a lot of things involved was medicine. So I still can see myself as a doctor without license. I love to diagnose so I do have inclination for it and I have a good six sense in some ways for people who are not feeling well, and I have a compassion. So that was my interest. And the only reason I did not become a doctor is because when you were 18-19, you have this idealistic ideas about, you know, animals and taking experiments on animals. And I remember being at the university and having it was biology one or two, I think, or biology one or one, I don't remember which biology course it was. But you had to dissect the kitten in process, and I was like, I am not dissecting the kitten. And it just not something that I could possibly do. In a heart of hearts. Of course, knowing then what I know now, I would have done that, obviously, but I didn't, then I there was, I was lucky enough, it's very early in the semester. And I said, Well, I probably have to drop that course. And I'm going to add some other course. And that's how I decided that I'm going to go to law school. Some sometimes things happen serendipitously. And I was lucky enough to have a really very, very good professors. That got me very quickly interested in pre-law. And I felt that you know, with the calling to help people, you can help people get better health-wise, or you can serve some kind of equalizer in the world to make sure that people are treated fairly in this world. So I ended up with law profession, which I have no regrets, very happy doing.Marc Bernstein06:40So you were a Temple University undergraduate.Marina Kats06:43Actually, I came to full circle at Temple University. I was an undergrad at Temple University. I went to law school at Temple University. I have my LLM in trial advocacy, which is like Ph.D. in law. There is only less than 1% of the lawyers that have that degree from Temple University. And if I can make another plug for Temple University, I'm a trustee now for Temple University. So I kid you not I do believe Temple right? Yes,Marc Bernstein07:12I was going to bring that up to the boy your journey at Temple house. I started there. I only made it through one year before I went to three other universities. But that's another story for another day. So but go owls.Marina Kats07:26See in your world, and most people world, they could go to University of their choosing. And they could go away from home and live in the dorms. When I went to Temple I worked two jobs. And my parents would in no way allow me to live in a dormitory. They said the only way you could leave home is if you marry that's why I got married very young. I got married after my first year of college. Because this otherwise I would have to stay home and live with my parents. And that was the way to get out of the house.Marc Bernstein08:07Something I didn't know. That's interesting. So tell me about let's jump ahead to  you were married. And now you start a law practice. Tell us how that came about?Marina Kats08:16Well, I'm actually before starting the law practice, I worked for the law firm. And I realized that I want a different way of practicing law. And it's actually very rarely that you will see a law firm that works the way we do. Because we are different. We are not task-oriented. We are client-centric. And that's what I wanted to do. The biggest thing, especially with the ethnic communities, they don't know where to go, where you Ray, might have cousin, brother, cousin, friend, as a lawyer, as a lot of people who are newcomers to America don't even know a lawyer don't know where to find the lawyer. So if you become a task-oriented, the client has to switch for many different law firm because the clients have different needs. So today the client has an issue with a traffic ticket. Tomorrow the client has an issue with the marriage, then after tomorrow the client has an issue with buying the house day after tomorrow, the client was involved in a car accident whatever the issues are. For the firms who are task-oriented. They have to refer the client to somebody else. And in the process, they have to learn the whole new set of people go to the different location, acclimate themselves introduce themselves all over again. In my case, I've collected or I was lucky enough to hire a different attorneys who practicing different discipline. So you If you need issue was real estate, you go see Fabian, in my office, if you have an issue was family law, you go and see Stan in my office, if you have an issue with a personal injury, come see me in my office and so forth. So we have a group of lawyers that basically can assist with most of the basic needs of the individual. And it's there's a continuum in the process. And as bad as a Soviet system is, in the Soviet system, there was one, there's two good things was in the Soviet system, actually, education was a big plus. And the reason why I'm saying I'm deeply involved in the educational process, is I do believe that there should be consistency in education. So somebody who went to Temple University, and took a history course, and somebody who went to University of Delaware and took a history course, and somebody who went to University of Pennsylvania took a history course, should learn on the same books. So this way, when they get together, and they talk about history, they have a similar understanding. And if you want to learn something else as your extra-curriculum, by all means, and you can also select what history you want to learn. But the books should be the same. And the same thing should be, especially for high school, I think what happens with high schools, middle school, whatever you're addressing issue is education. Is if you go to school, a your teacher will teach you a history from one book, you go to school B, it's from different books, and then when the exams comes, you know, SATS, or whatever the exam that the child has to take. different schools have different advantages. And that's not a good thing. So even for cocktail party conversations, it's not a good thing. People should be educated. I am a big, big proponent of what Columbia University, for example, does core curriculum, you know, you have to raise an educated individuals, you cannot have a child that goes to college for four years, and not take a basic maths, or you cannot have a child and goes through college for four years and not take history. So I think there should be individual choices, but there should be a basic curriculum that the students are involved in.Marc Bernstein12:47That's a great idea, Marina, I just want to mention, she did her homework, she mentioned the University of Delaware, which was my school, University of Pennsylvania was Ray's school, so you did your homework.Marina Kats12:59But think about it, if you get together and for whatever reason, you guys saved your books that you've learned in schools. And, you know, Ray's gonna say, Oh, what is that? And you're gonna say, what is it even though it's two completely different books, it cannot be that.Ray Loewe13:21Great, let's pull this back. I hate to interrupt. But unfortunately, we have limited time. What was the second thing that you said the Soviet system was so good about?Marina Kats13:30So it was not particularly great with health care, but it was good at delivering health care. And there's two different things about it. And I'll explain to you what I mean by the health care. And we're not talking about free or pay, believe me, in every aspect of the Soviet Union system. If you wanted to have a better care, you have to pay somebody, whether it's a doctor directly, whether it's a bribe, wherever it was, even though the healthcare system was free, but what was good about the system is they had what's called polyclinics, which has every neighborhood had one and what it meant is if you have a health issue, you go into this polyclinic, which is a building and you will go see your GP and the GP says, looks at you and says, sort of like an emergency room, but it was no more it was in a hospital setting. And your GP said, You know what, I see what your issue is, you have to see ear, nose, and throat doctor, he's in room three. So you go out of your GPS office, you go to room three, and there's gonna be a couple of chairs outside the rooms and people will be sitting in those chairs. You take the last chair and that ear, nose, and throat doctor has a sitting line, you know, like a queue and he sees anybody that queue so you don't have to make an appointment. Wait for two weeks to see ear, nose, and throat doctor travel somewhere else, you are able to see somebody there. And it was the same thing as virologist going into college or college, it didn't make any difference what specialty it was, they were all in the same building. So the person would be able to at least have some type of a diagnosis or some kind of a questions answer. There might not have been as advanced healthcare system as we have here, no question about it, we have the best and most sophisticated healthcare system. But you did not have to wait to see a doctor for two weeks or three weeks or, you know, was, you know, dermatology, endocrinology for a longer period of time. And you didn't have to go all over the city to find those doctors.Ray Loewe15:54Yeah so you build your law practice kind of like this, you know, you have one place for clients to go. And then you usually have the specialties within your practice.Marina Kats16:04Yeah basically Yeah, yeah, basically consider myself a traffic cop. Yeah, I'm trying to meet with everybody who comes to my door. I tried to sit down and triage, that's, you know, the better word for it. I guess it's triage the case, I sit down and I talk to the person, once I figure out what the issue there, I will ask another attorney from my office to come and join the meeting. And at that time, it becomes more narrow issue, and that attorney will handle the matter. So it makes it very, very easy for the clients. And I joke about it, I love, you know, old-fashioned movies. And I say to myself, I'm like a country bumpkin I like this whole idea that you know, you drive horse and buggy, you pull up by my door you walk in, and you're seen and whether you pay or you don't pay, it becomes very secondary, the practice of law becomes a primary thing we're going to use to build a great law practice. You've also had some other entrepreneurial activities, which you've had success at as well, you mind talking about that for a minute? Well, I actually own the radio station many, many years ago, I own the radio station. Some of your podcast listeners probably remember Jerry blooded. Guido was a heater boss was a hot sauce. So I used to on a 1540 AM station, which was a great endeavor was a very interesting place to be. And that's how you learn, I think it's a great thing is, and one of the things if you go back to the title of the show, Lucky. Lucky is also not to be afraid. I think it's very good to be entrepreneurial. It's a little bit more dangerous, but it's a lot more rewarding. I remember going to my daughter's Career Day. And she went to a very, very, very good school and there was a panel of five people, I think one was a president of a big public company. One was a partner and the big hedge fund. Two were all big companies, and they were talking about their careers. And then the turn came to me and I said, You know what, the best thing to do is not necessarily climb the corporate ladder. But the best thing to do is open up your business. And of course, it's a philosophy, would you prefer to be a small fish in a big pond or big fish in a small pond, and I kind of always prefer to eat what I kill and kill what I eat and never hold to anybody. SoRay Loewe18:58Spoken like a true lawyer, kill what I eat, I love it.Marina Kats19:02you know, it's just the way it is you're responsible for your own happiness. And again, title of your podcast is building your own luck. That's the only way to do it in my mind.Ray Loewe19:15But let me interrupt for a minute because we're getting near the end of our time, unfortunately. And, and I would like you to talk for a minute about where you're going. But before we go there. I know you've got tremendous credentials, right? A whole lot of boards, and if people want to find out about them, they can find them on your website. You're absolutely. And what's the website address.Marina Kats19:37So there's two websites, the best one is phillylawyers.com it's one word so it's easy to remember. They could Google me Marina Kats, so they'll know everything about me. And the firm name is Kats, Jamison, and Associates so they can also Google that you My uncle Google is always you know, we'll get you there. And they can always call us 215-396-9001. And speaking of the gimmick, my actually other gimmick as my 800 number, it's 800 law, what I practice 1917 is a Year of the Russian revolution. So it's 100 law 197 1-800-Law-1917 Nobody can ever forget it. Especially they came from the former Soviet Union countries.Marc Bernstein20:34So, yeah. And Marty Ray, Marina spells Kats K ATS. It's not the way people think.Ray Loewe20:41Yeah, like herding cats, right?20:45You know, when you go to the stores, and they ask you, you know, for your email or something, and you say, you know, I've got to go is that with a C, or with a K, I always say, I wish it was the C, but it's with a K.Ray Loewe21:00you know, Marc, chip and on this, but again, because we're running near the end of our time, so you've been tremendously successful. Marina, you started at 18, coming from another country, not speaking English, you got yourself through college, you got yourself a successful law firm, you're on the board of the school that you went to, and you're on a number of other boards. So you're active in a whole bunch of things. But where are you going to go in life? What what's important to you, and as one of the lucky people, I have a feeling you're going to design your own life to do more? What might those things be?Marina Kats21:39I will tell you the retirement is not in the cards, or at least not any cards anytime soon, I was talking to another very, very successful lawyer and he said, What else would I do to get as much enjoyment of doing what I'm doing. So obviously, the plan is to continue working, there is a great deal of enjoyment. And helping people especially in what I do personally, which is most of the time is personal injury. So you're basically able to give people obviously I can't get them their health back. That's not something, I always say to my clients, if I had the magic wand, I will try to get you back to your pre-accident condition. But I don't have that. So all I can do is make sure you're compensated for your injury. So going forward, your life is a little bit better. So that's, you know, a wonderful saying that what we do in my office, we change people lives on a daily basis, number one, number two, I think it's also fairness, you know, in my vocabulary, fairness and responsibility are two primary words. And I think the idea of being able to do a fairness meter in my life, is what keeps me happy at least. And I also, you know, when I meet with a client, I will give him an honest opinion, and I can afford, thank God because I'm successful, not to take the cases that I don't want to take and explain to the person why they shouldn't continue with the case. Because this is not the case that should be brought up. So that's a big plus in my life when I like some lawyers that really depend on each client's money for their livelihood. I do not. So that helps tremendously in being, I guess, you know, fair and being honest and being open and not worrying about tomorrow. You feel better today when you stop worrying about tomorrow.Ray Loewe23:53I think if you're under some great advice, and unfortunately, we're at the end of our time, Marc, do you have any closing comments, and we need to make them quick?Marc Bernstein24:02No, I mean, you said some great things. Marina, the only thing if you had one piece of advice for somebody that's struggling with where they're going, what would you say to them?Marina Kats24:10Work hard, and don't be afraid? It's great, great adviseRay Loewe24:15okay. And what a better, there's no better place to stop. So Marina, thanks for being one of the luckiest people in the world. Thanks for being here. And sharing with us, Marc thanks for introducing us to Marina. And we'll be back next week with another podcast and another one of the luckiest people in the world. So everybody, have a great week. And Taylor, sign us off.Kris Parsons24:39Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Podcast Guest:  Marc Bernstein:  [email protected] Transcription:Kris Parsons00:00Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:15Good morning, everybody and uh welcome to our next uh Podcast. I'm not sure what episode it is. But we're getting up there near a 100 over here. And we have a great guest today as Marc Bernstein. And you've, you've met Marc before. And we're gonna talk about some new and other interesting things today. And you can go back to his old podcast if you need more details after we're there. But before we bring Marc on, let's talk for a minute about the purpose of our podcast and what we're trying to do. You know, all through my last, I guess, 25 years of being a financial advisor, I kind of studied a group of people that I thought were the luckiest people in the world. And I kept sitting there and saying, Why are these people? Why do they have an edge? Why do they seem to enjoy life more? Why do they seem to always be lucky? And it wasn't that they were lucky, they made their own luck. And I decided that I wanted to know more about this group. And actually, I wanted to join it if I could, because they seemed to just have a great life. And Marc Bernstein is one of these people today. And, uh, Marc has figured out how to make the rules work for him. You know, all through our lives, we're fed a batch of rules. They're given to us in high school our parents start us that church hits us with rules. Our jobs hit us with rules. And when you live your life by other people's rules, you're not living your own life. So Marc is one of those people that's figured out how to make those rules work for him, uh Marc is an attorney. He's a great financial advisor. He's doing exciting things with his clients and mapping out a place as to where he's going to go. And Marc, Good morning. Welcome to joining the changing the rules.Marc Bernstein02:18Good morning, Ray. Always a pleasure to be with you.Ray Loewe02:22Okay, so let's go back into history because we've had this on one of our other podcasts. But the event that I want to talk about is so could be so devastating to people's lives. And yet you took it and built something positive out of it. So long ago, in your early life om I think you had a fire involved, give us an example and tell us what was going on?Marc Bernstein02:49Sure. So it's my, it's in my book, it's called the fiscal therapy solution 1.0. And in writing that book, I realized what a formative event that was, I don't know that I knew it. At the time, but my father was in the greeting card business. He was a greeting card wholesaler. My brother is still in that business today. Although he sold the family business, he works for the company that he sold it to. And so he had we always worked in we call it the warehouse, there was always a warehouse that had, you know, inventory was cards and, you know, packaging and wrapping paper and things like that. So all perishable goods. And my father got a call one evening, I believe it was that the place was on fire. And I went with him to see the fire and it was pretty bad when we got there. Most of his inventory had been destroyed by fire, but what wasn't was getting destroyed by water and smoke, of course. So we're literally watching, you know, a business that he had built working seven days a week for most of my life. Um burned to the ground. And as we're talking, he said, You know, it's really been bothering me, but I really never updated my insurance I knew I should have, but this is going to be a problem. And he didn't have enough, you know, casualty coverage, and knew was going to be a challenge. And over the next few months were hard. He went from at one point, he just decided he was going to throw in the towel and he's going to take a job with one of the greeting card companies in Kansas City. Which is where a lot of them were in our I think so. And he, um, and I remember talking to him and said, you've always worked for yourself, you know, how's that going to be? And he said, Well, I think it's something I have to do and he was gonna move the family to Kansas City. I was a senior in high school at the time. And I had very important things in my plate. I had a rock and roll band. I had a girlfriend, and I was like I'm not going to Kansas City. So I don't know that and then we never really talked about it or not, but a few months later, um somewhere in there, his brother died as well. I remember being at the as my brother at my uncle's funeral, and we were walking around the block. And I remember him saying, This is what he was kind of really thinking about throwing in the towel. But the end result was he decided not to do that. He decided to rebuild the business, he upped his insurance, the but he was, you know, as well behind. So he basically had decided he knew what he had to do, he had to triple the size of the business. This is a 55 years old, or so. And he'd been working very hard his whole lifetime. And he made a decision that he was going to go back after it, expand his territory, grow it, so we could afford the losses and the increased overhead he was going to have because he had to move out of this building as well. So in hindsight, you know, I changed, I was supposed to go away to college this first year, I didn't go away to college, I stayed home for college. I, I you know, it later on, when I developed my sort of, I call it my fiscal therapy pyramid. You know, it's the kind of the hierarchy of needs, it starts with protection because I learned that, you know, that fire hurt our family, much, much worse than anything in the stock market could have done. So I realized that if you're going to have a good financial plan, it's got to be built on protection. And I say savings and debt, and growth and income, and then legacy. But, you know, when I started in the business that was all about what products do people need, you know, there's a lot of pressure to sort of sell people stuff. And I decided early on, I really needed to look at where their needs, we're kind of going through this hierarchy of needs before we kind of identify goals and identifying their vision for the future and all that before we go on. And that's what this fiscal therapy is about. And that fire, I think has had a really powerful influence on my definition of fiscal therapy and what that means.Ray Loewe07:07Yeah, so So what did you do? You came out of college and obviously, this event had a great impact on where you went with your life? Because what did you do? You went into the insurance business, right to start with?Marc Bernstein07:19Well, not really, not really, in fact, so that's why I think it wasn't really front and present in my mind. You know, my change in my life that happened over the next couple of years was present, but not really the impact of it. So I actually came out of undergraduate school as a music major and decided, if I couldn't be a rock and roll star, I didn't really want to be a teacher. So somewhere in law school, I had this, I remember in a romantic literature course, Professor Charles Robinson, something that he said about one of the romantic authors, and something that came out of one of the books just had me think outside the box of what I want to do. And I decided, I wanted to be an advocate for musicians in the form of an attorney, or an entertainment lawyer, which honestly was a pretty unheard-of field at that point. But I figured it must exist. And I went out and bought this book called this business of music, I found out there was actually a book about it, and I read it, and I said, that's what I'm going to do. So I went to law school, came out, worked for an entertainment attorney, that I was paid so little really was like slave labor that I had to play in a band to be able to afford my job, was paid $5 an hour and was a glorified receptionist. And the day I finally really did some real legal work, and I was supposed to meet with the clients. And he told me that, you know, I wasn't going to have that meeting that I need to watch his cats while he had the meeting, was the day I quit. That was my last day. So I kind of went through the school of hard knocks and, you know, knocked around in that business. That business, it was a really hard time in the businesses in the early 80s was a big recession. And people were getting fired left and right. And I saw sort of the underbelly of the business. And I thought, Well, I went to law school because I wanted to help people and maybe musicians aren't the only people I want to help after all, and because that's, you know, that's a tough lot to deal with on a daily basis as well. So I decided that you know, that, and actually, I have a brother that told me about this new burgeoning field of financial planning. And I, you know, pursued that, and as you know, Ray, because we knew each other back then it wasn't exactly a smooth road to financial planning becauseRay Loewe09:40no, no, it was not.Marc Bernstein09:41And, and the and the company that I wanted to work for, I was just telling the story the other day, had started the insurance-based financial planning model, which I thought would be perfect for me given my interest in protection and all that and they would not hire me because they gave me a marketing test. And it was for a time I went to an interview for attorneys, but I was 28 years old or 29 years old. And they wanted me today with all my contacts, they wanted a 60-year-old attorney, they didn't want to a 29-year-old attorney. So they wouldn't hire me. They always looked at that as a boy that slowed down my career. But now I look back on it and say, that was the beginning of my luck, you know, that was a lucky thing because it forced me to figure out how I wanted to do things, what I really wanted to do, what was deficient in the places that I worked. And, you know, I was able to see my way through that. But I think you'll learn a lot more from your failures than you do from your successes. So that was actually they actually did me a big favor, and it worked out pretty well.Ray Loewe10:45Okay, give us a short version of what you then did, how you built your base business that allowed you to, you know, support your family and things like that. But I want to save some time to talk about where you're going. So uh make this on the short side?Marc Bernstein11:02Sure. Well, just basically, I grew up in a family business, and I was always interested in entrepreneurs. And also another thing where I think I was influenced not just a little diversion, but I ended up with a specialty with manufacturers, which I am now again pursuing. So we talked about the future, I can talk about that because I believe manufacturing, coming back to America, and in talking to a business owner yesterday, it kind of came out, I said, you know, I think one of the reasons I was always so interested in manufacturing, is because my father didn't, meaning that he was a wholesaler of cards, I was always very curious about who made the cards, I was an artist by background as well as a musician. So I was like, Who designs these things, you know, who comes up with the ideas who writes and, and that's all part of the manufacturing process of greeting cards. One of my earliest clients was a greeting card manufacturer that I knew through the family. And I worked with him for many years. And from there, I kind of moved on to other manufacturers, and I've just always loved the process of making things. So I decided early on, that my clients would be either entrepreneurs or entrepreneurial professionals, like coders, law firms, accounting firms, things like that, or medical practice firms. And that's pretty much what I've always done. So my challenge was how to best serve them. And over the years, along with the company, where I was, for many years, I, we developed a process and I think I had a lot, ultimately, I developed my process. And it's where we take little chunks of time because those people don't have a lot of time. And often they don't have a lot of attention span outside of their businesses. So you know, we break up the planning process into little chunks of time, over a long period of time, so that we can eventually kind of go through all their complexity and help simplify it for them and help tie up the loose ends, and help them to get where they want to go with regard to retiring or to their estate planning or their legacy planning, in regard to their philanthropic planning, etc. So, that's, you know, that's, that's the process that I developed over the years that I now affectionately call fiscal therapies for entrepreneurs.Ray Loewe13:14Great. Okay. So maybe we'll have time to go into your process a little bit. But before we do that, again, you know, the luckiest people in the world make their lives and the luckiest people in the world kind of change as they need to change. And sometimes that change is because things around you change. Excuse me. Sometimes, though, it's because we want to change, and we find new things that we get excited about. So you told me the other day, I hope I'm not diverging secrets here, but you're 66 years old ok and you are now ready.Marc Bernstein13:55That was a secret until now. ButRay Loewe13:57That was a secret. Okay. Well, every, you know, that's what you get. If you listen to changing the rules, we divulge the secrets of the world, right?Marc Bernstein14:06The best theme song ever for I just want to say that, you know,Ray Loewe14:09well, anybody who has a band called herding cats, you know, what can I say? But you made a couple of comments to me that I found exceptionally interesting and exceptionally poignant. And one of them was I think I have a lot left to give. Now, many people that I've met at 66 are saying, Okay, I'm tired of giving, you know, I'm gonna run off and live my life and play golf and do all these other things. And yet, here you are, you're starting a whole new world because you wrote a book. How long ago did you start writing this book?Marc Bernstein14:53Probably four years, four or five years ago.Ray Loewe14:55Okay, but But you were over 60 And you decided you needed to To write a book, and you need to take this process that you've been developing all your life and put it down into terms that people can build on. Alright, yeah. And you started something called the manufacturer's group. And you're, you're just going on and on. And there doesn't seem to be any end to your involvement in helping people move forward with their lives and getting their lives under control. So talk a little bit about the book, talk a little bit about the manufacturer's group, talk a little bit about where you're going.Marc Bernstein15:37Yeah, so there's a lot there. So I'm going to start with like, kind of the recent changes to changes, you know, that I had, which, which, by the way, most great rock and roll artists at one time or another do a song with a stutter in it. So, so like to change and so I, I have a song on my, our album that we just did, quote, should I, and there's a part at the end where it goes, sh sh sh should I. So it just came out. But I realized that's a sign of a great rock and roll song. So I decided the change look, I've always and re another thing you and I share because when we reconnected a number of years ago, we realized we're both in the Strategic Coach Program, and Dan Sullivan who created that, and talks about his life out to 156. And I was in the program like you were for many years, and it kind of expanded my vision in terms of, you know, it's not just retire at age 70. And then, you know, wait to die kind of thing. And so I've always had that. But I will tell you a couple years ago, I was kind of struggling because I wasn't sure if I was keeping up with my younger partners, I wasn't sure if I you know, had the stamina to keep, I believe you have to keep changing and, and moving forward or you go backward, and I wasn't sure about that. But I will tell you that this pandemic revitalized me, um, you know, one of the things I found out was because I was used to kind of going out and having lunches with people and meeting people. And that's how I did business. And I couldn't do that anymore. So, and around the same time, not long before the pandemic started, I took a course called create powerful, and it was about and that also really opened up my eyes is about my presence, how people perceive me how I experienced myself, and the impact that I'm having or not having on people with my conversations and my work. And I always thought I was pretty good. I probably was pretty good in that regard. But I also realized how much I had to learn about it. So that evolved into, I had some coaching. And through the coaching, I realized, boy, I can really, I could really take this up several notches and I and this the vision that I then had is something that I've always had, I said, I really have the opportunity to create this now. There's no way I'm quitting now. So one of the things that happened was I developed new ways to meet people. One was Ray, you were a part of it. I had a web series called financial leadership in turbulent times. And we brought people onto that. And I started making clients over the internet, you know, who knew you could do that? Some clients I never actually met before they became clients. But we met on Zoom, but we didn't meet in person. I then as you mentioned, I started something that's actually called manufacturers forward focus forum, as a way to get back to a passion of mine working with manufacturers, especially since you know, manufacturing, I believe is coming back to America. I just posted an article yesterday, from New Jersey Business Journal, I believe it was that talks about how you know, reshoring, you know, people were coming from offshore back here because of supply chain issues because of the labor costs rising in other countries and, you know, just the whole pandemic issues and all that. So I think the time is right for that. And I ran a pilot on that. Now I'm going to have a full-time group that's beginning in January. And that's just about full. And so this has really been a time of re-creation and understand the word recreation really is re-creation. You know, if you look at it, and I'm finding that that's what I like to do for fun now is to create, you know, whether it's creating a business, whether it's creating music, whether it's creating, I have a music management company that I've started, you know, I have a lot of diverse interests. But I'm most passionate about taking my business to the level with my partners that that that we want to take it to. And it's the kind of business I can always stay engaged with. And so what I do most of my days is having conversations like this, having conversations with entrepreneurs about their future vision about their life about What brought them to where they are, and where they want to go and help them get there. And of course, financial was a lot of it, but it's not all of it. So I'm somewhat in a coaching position with them. And I really enjoy that. And I could do that as little or as much as I want to, into my 100's, you know, into my next century, so again I believe that that could very well happen. So, so I'm working on my next 25-year plan. Now another thing I learned from Dan Sullivan, at 66. So that takes me into my 90s. And I'm very excited about that.Ray Loewe20:33Yeah, now I know, you've also changed your work ethic a lot, the work ethic is still strong. But you've found a way to weave more of family in they're more of other things. I know you've found a place up in the mountains, you can go hide, and you can rejuvenate. I know you were out visiting kids recently, and so the family and everything else plays a part of this. And IMarc Bernstein21:00You know I got a puppy too, which was just, yeah, major new part of my family.Ray Loewe21:06So So you know, when you look at this, it is a combination of learning it's, you're still actively engaged, I think you're probably more engaged than you ever were. But you've also figured out how to make time for the family, how to make time for your spouse, how to go hide in the mountains occasionally, and more important the puppy, right? We can't forget the puppy.Marc Bernstein21:28Well, and as you and I both know, being fully engaged, does not mean working as many hours as you possibly can. It means working effectively. It's working, you know, intelligently, it means focusing on your unique abilities, and having other people to do the other stuff for you. That's what to me is engaged means. So it's so and by the way, I also come I've mentioned my father worked seven days a week up to the fire. And then for a long time after that, I basically come from a family of workaholics. So it's a lot of training to not become that and to do what's necessary to keep engaged and to be fresh and be rejuvenated. But not to burn yourself out for work. So I'm there now, I don't do that.Ray Loewe22:14Yeah, and I think you learned as many of us did, that. We don't have to be on the road all the time, we learned this from the pandemic, that you can do a lot without commuting anymore, which creates hours for you to do something with and I guess let's sum up.  We are about out of time, we may be out of town too. But but but this whole view of retirement, can you capsulize at all? What do you think of this thing called retirement and where you're going with it? Marc Bernstein22:45Well, so my view, look, it is for when I work with clients, it's whatever they want it to be. And I do have some clients that are fully retired, that are very engaged in their life, and they're very happy and they love it. And that's fine if that's what we spend a lot of time exploring that make sure that I also have a number of clients that are around my age, that have recently retired, and they're telling me how miserable they are, that they really don't. And I had the conversation beforehand, they said I got plenty to do. And I'm going to play a lot of golf. And they realize there's only so much golf they can play and they used to work in their whole life. So they want to find something else to be engaged in. So it depends on the person. But for me, I would rather think and I talked about this in the book about instead of retirement, refirement, or aspirement, if that's a word. You know, like, like, to me once you stop, or I know at least once I stop that begins the you know, the slow cycle of I hate to call it this but dying. And if you're not moving forward, you're moving backward in my opinion. So for me, I need to keep engaged, keeping engaged means keep moving forward in various aspects of my life. I'm sure the definition of what that means will change over time. But that's what I want to do. I want to keep meeting new friends, new people having new social circles, new intellectual circles. I'm on a board I've mentioned to you before, I'm one of the youngest members. And I realized that all these people, it's called the American Technion Society. It's a fundraising arm of the Technion, which is like the MIT of Israel. And what we usually talk about those board meetings are innovation and new technologies in all different fields. And I realized that a lot of the older people are on their own there because they want to stay engaged and they want to keep their minds active. So that's, that's definitely something I'll continue to do as well. So that to me is, you know, it's retirement is changing how you use your time. But it doesn't mean necessarily that, you know, I don't want to think of myself as someone who's not working anymore because working to me means being productive and creating and I want to continue to do that.Ray Loewe24:57Well, that's a perfect way to end this segment, because we're out of time. And I think that people really need to think about this thing called retirement and figure out what their vision is going to be. And Marc is going to be back with us over the next couple of weeks in a different capacity. He's going to be my co-host. And he's bringing on some people that I didn't know before that are just magnificent people. They're interesting. They're fascinating, and they are the luckiest people in the world. So uh, Marc, thank you so much for being here today. And thanks again for being one of the luckiest people in the world. Have a great day, Taylor.Kris Parsons25:36Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Guest Co-host:  Bill Hughes:  [email protected] Guest:  Andrei Jablokow:  [email protected] Transcription:Kris Parsons00:02Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:17Morning, everybody, and welcome to changing the rules a show about the luckiest people in the world. And what you're going to find today is that the luckiest people in the world are those people who craft their own lives, they personally develop the life that they want to live. And then they go out and they live in under their own terms, and they take control and, and that often means changing the rules that other people have given to us and making them work for them. Unfortunately, rules usually tell us what we have to do or what we can't do. And the luckiest people in the world find a way to modify those somehow. So today we have Bill Hughes back as our co-host, and we have Andrei today the famous Andre, the Professor of Engineering at Drexel University, among other things. And Bill why don't you introduce Andrei?Bill Hughes01:12Andrei Jablokow. How am I say my saying that right? I'mAndrei Jablokow01:18not saying those people pronounce the pronounce that Yablokow. It's the J is like a Y in a W somewhere between a v and f and the middle is just like It looks complicated.Bill Hughes01:30Right? Anyhow, Andrei, if Ray Loewe01:32You notice I didn't I didn't even attempt the last name.Bill Hughes01:37Well, you know, us, us English here. We like to pronounce everything, as we see it, but that Jablokow?Andrei Jablokow01:44Jablokow, you got it.Bill Hughes01:47Good, so Andrei is an accountability coach, international lecturer, and engineering professor, as a coach and lecturer Dr. Jablokow works with executives and professionals to help them realize their vision, develop leaders and enjoy freedom. The doctor started his career as an engineering professor and has taught over 10,000 students in mechanical engineering. Andrei has a unique ability to explain complicated things in a simple way, identify the root cause of an obstacle, and get people moving in their right direction.Ray Loewe02:25Alright, Andrei, right now you got to perform, you got to show off all those things? Andrei Jablokow02:29No, I don't I don't perform a really bad circus act. Just so you know.Ray Loewe02:33So let's start with a question that we're going to hit right now. And the question is what now? So that's a very generic question.  It's a fascinating concept. So let's give this a little bit of definition, either Bill or Andrei. And then let's start to explore what now? Are we talking about the pandemic Bill?Bill Hughes02:58No, I think we're talking about just the world in general because the pandemic is just symptomatic of some of the things that were changing as it is and just became more pronounced as a consequence. But I think a lot of people become more introspective over that period of time. Some people have gone in other directions, for sure. But the question always comes up. So what now?Andrei Jablokow03:22I think you bring up a great point, Bill. I think you're right on it. I think people have had a chance to look back. And, and only and look forward, I think there's some people that still have somewhere between the television, news, and social media between their ears. But when they get out of that, they'll quickly realize that this pandemic thing was a flashlight. Right should have been a flashlight a long time ago to do what Ray talks about is changing the rules, and being able to live life on your own terms. So you know, along that line, what should you be doing now? I think, you know, I've got two sets of friends on social media now. I've got some that are adding five pounds a year to their waist. And I've got others that are really getting fit and healthy. And I think if you're if you're going to come out of this pandemic, whatever, you know, whatever it ends up looking like, and if you're not stronger and healthier and getting more sleep and more sunshine and more time with people that you love, then something's not right. Okay. And that's where you need to go is to look at what do you want to do? I mean, I, I really think that it's simple. And I think Ray is on to something here. Okay. It's really simple to learn how to live and I think over the past 18-19 months, I think was an opportunity for people to explore, just how do you live? What are the rules for that?Bill Hughes04:57Well, you made a real simple suggestion. A while back that everybody ought to be doing at least once a day if possible. And what is that?Andrei Jablokow05:08Getting outside. Just getting, you might have to walk, taking a walk, just take a walk outside every day, 30 minutes, 40 minutes, you can even start without that. Don't take the walk, forget about it, because that's too much work. Just put your walking shoes on. Because while you already have them on, go while I'm here, I'm as go on a walk you know.Ray Loewe05:35Okay, so I think what you guys are alluding to is the fact that we've had a wake-up call that we always used to do things kind of the same way we got up in the morning, we got in the car, on the bus, we commuted to work, we spent time with associates in a constrained environment, we came home, whatever it was, and now we realize that we've had a year or two here where those things have all changed. We don't have to get up necessarily and go into the office. There's a whole bunch of people out there that are rethinking jobs, that aren't going back to work anymore. Okay, so So if we're sitting here, as individuals, what are some of the things that uh other than take a walk Andrei, although that's really the essence of it, just get outside and do something, but what are some of the things that we ought to do that we have the opportunity to do now that we didn't think we had the opportunity to do before, to change our lives and to get them under control? Andrei Jablokow06:44Well, you know, you bring up an interesting point, we could come up with a laundry list of things that we can do and change. But as humans, we're not so good at that. Because whether you were going to the office every day and working with people and commuting and coming back, and so on, you've come home now. And you know, what's interesting is my father tells the story when he retired, is that he didn't know when he found how we found time to work because he was busy. Okay, his cup is full, everybody's cup is full. You're out of time, whether you've been working, commuting, or now you've been staying home. And now you're trying to redefine what work would be and your former employer may be trying to get you to come back. And I think they need to resell it because I don't think people are going to go back into the box. But you know, your cup is full. And so you talk about what should we do. And I think the problem is that if I give you one thing new to do, you might say you might be really committed to it and want to do it. But two weeks in, you won't be able to sustain it. Because your cup has been full. And so to add anything new, add anything new, something's gonna have to go, something's gonna have to be put out. And you're going to have to learn how to simplify. Because I think not only if we've been staying at home when we talked about habits, and I've got eight books on habits and building habits and things like that habits are easy to pick up especially bad ones. And so now I have to remove those because even now I'm home, I'm saying I don't have time, and I'm saying well, you should go outside for a walk. Or you should spend time with your with a loved one or you should read a book you go how I still don't have any time. So how do you simplify? And how do you start new things is challenging. Ray Loewe08:43Alright, I have a suggestion. Okay, and you guys pick up on this. So I have found that one of the things that's helpful to me is to sit down, usually once a month for about 10 minutes, it doesn't take any more than that. And write down what are the things that are working in my life? And what are the things that aren't working in my life? And the goal is to be able to get rid of some of the things that aren't working or change them to make them work. And that's, I think, how you figure out how to make space for the things that you want to do. Now there's more to this too, and I'll come back to that later. But let's start with what's working, what's not working. So what do you think and how do we do it?Andrei Jablokow09:32I think it's a great start to reevaluate and assess where you are. But you know, I've been teaching Newton's laws for a long time. And, uh, you know, Newton's law everybody does that every action has an equal and opposite reaction. So the minute I start doing something new, I've decided I'm going to change it's not working for me anymore and I move out on this path. I immediately find with resistance From the world, from the people around me, and from whatever, and I can force it, I can push it. I don't know whether I'll be able to sustain it for very long. But it is really, really interesting. What people do when it gets difficult when I was studying Taekwondo, I met one of the masters, we were getting changed into our uniforms and so on. And he asked me, Did you sign up, for the monthly program? Or did you pay for three years upfront? I said? What should I do? What do you think I should do? He said, Well when he'd signed up, the grandmaster asked him, was the same question you want to sign up for the monthly the three years, I said, Why should I do the other one? He said, well, with the monthly when it gets hard, you're going to want to quit? Yeah, okay. When is it going to get hard about the second week? And so that's the problem is most the thing that stops most people from executing on exactly what you say, Ray? The thing that stops most people is the start. Okay, here's one great, you also have a formula to don't you. F=MA, but that's just Newton's law. Yeah. Force equals mass times acceleration. And that's all I'm dealing with people. And so how do you build this new thing that you want to change Ray? How do you build it into a routine, that over time, you know, it becomes that thing we had 20 months ago, where you get up, you brush your teeth, you move around on the floor for 15 minutes, you know, you read you do whatever your devotional is, and then move on, you've got to create that for yourself in a healthy way. Ray Loewe11:50Okay so let me make another comment. Because you're absolutely correct. You get that resistance, you want to quit, the people that I find that know what they want, and are passionate about it, or have some sort of accountability system are able to do that. Now your taekwondo example of paying for three years in advance kind of builds in well you're gonna lose that money if you don't stay there, right. And not only that, but you've got that accountability system in place. So talk about this a little bit? Because you're absolutely correct. It's easy to say, what's working and what's not working, it's easy to come up with, these are the things I don't want to do anymore, or I want to fix. But now the question is, how do you handle the resistance? So why Dr. Andrei? How do you do this?Andrei Jablokow12:47So you can use any number of methods, a simple spreadsheet or a logbook has worked in physical fitness training for years that certainly works is to just write down, you know, plan every week, what are you going to do? Or even every day, the night before? What are you going to do? And again, if you don't control your time, it will control you. And then you write down exactly what you did and what you ate. And you know, did you have that meeting with yourself to do the things you want to that's one way to do it, there are online systems where you can you know, the rule, the rule is to don't break the chain, once you start doing something on a regular basis, you don't want to break the chain. I've been studying a foreign language. Now, there's a little program called Duolingo. And it's a game and you play it every day. But I'm up to 592 days in a row without missing a day of 10 minutes of practicing, you know, foreign language. So you can do that you can also have a coach. Okay, now I've had a lot of coaches, and most of them were too soft. For me, I'm kind of an edge coach, I kind of hit you upside the head. And some people just don't like that, because I can be kind of irritating. But the point is that you can have somebody just to know that you've got to check in with somebody, you know, you can have it just a partner, you don't need a coach, you find one other person that wants to do it with you. You know, my aunt and uncle smoked forever, and one of them decided they wanted to quit wasn't going to happen. Because the other one is still smoking, you have to do it together. You've got to be your own accountability partners okay. So it's the same thing here is how do you find an accountability partner or you have a coach that helps you with that accountability, too. And I think the other thing is that the coach helps with is that we're really good as people at coming up with excuses for why something won't work. And somebody's got to peel that onion away. To find out what does work and it goes back to what You said, Ray, it's the people who know why they're doing it, what they're passionate about, the reason why they're doing it because when it gets really challenging and everything, everything gets really challenging. If you don't have a strong enough reason for doing it, you'll just give it up.Bill Hughes15:20I know. And that that comes up to the thing that I've witnessed many times on the calls that Ray hosts Thursday in the morning and in the evening. And, the really interesting people usually go through some kind of really crazy event that kind of wakes them up. But in many cases, it might be as simple as knowing that there's something else out there. And I don't know what that is. So what exercise, what process would you use to figure out what you really want? And what you're really passionate about? Because again, like I said, that seems to be a key component to making the accountability piece work.Andrei Jablokow15:59It is, that's a hard one. That's something that I've struggled with the most. And I've been called out on it by my coach Mark J. Who basically told me that I didn't have the humility to choose one thing. Because everything seems infinitely interesting to me. And I want to buy all these courses and programs and, and we can all learn and do anything we want. I mean, we live in a great country, where we can do anything we want, we're not limited in any way. The problem is that you won't be able to execute it on it, right? The more you try to do it, the more ambitious you are, the less you're going to get done. And how do you simplify, and your time, your space, your involvements, your commitments, your responsibilities, because you can add more on I'm going to do this new thing. But that's going to lead to overwhelm, right? Because it's not what, you know, it's not what I need to do I know what I need to do. It's the question is, what do I need to do next, and you run out of time at the end of the day, and you feel less than, and I don't think that it's really about feeling less than I think it's really about replacing habits and routines. But deciding what you want to do is critical because you know, I can boil down what Ray talks about here with his changing the rules to two simple things and how to live. The first one is learn how to be a good person. The second one is find an occupation that you love. And that's not an easy question, Bill, you've got to find something that you're going to want to practice, I told my son who plays Viola, that if he wasn't going to fall in love with the practice, don't even bother, because everybody wants to be on stage. Everybody wants to do the big deal to perform to, to be in front of people or to, you know, to make the big sale and all that stuff. But 98% of the time, you're going to have to grind it, whether it's practicing, or rehearsing, or working with others and solving problems. And if you don't fall in love with that grind, then that thing that you're looking at doing it isn't for you.Bill Hughes18:13got that, that's the reason why you have to get to that point where the reason why you're doing all that extra stuff is because you want some end result from it. That really turns you on. Ray Loewe18:26You know I think the issues that we're coming up with is the first issue is everybody's busy and to realize you're busy and if you're not busy, something's gonna sneak in there to make you busy. The question is, what's important? And what are the values that you bring to the table? We didn't, we didn't talk too much about values. So can you talk a little bit about the importance of values and, and why they help you choose the right thing?Andrei Jablokow18:55Right, so it goes back to the first thing you need to do is learn to be a good person. Because when you're trying to do that, you're going to look at your character, and your integrity and your value system to see, you know, I think there's a lot of people looking back at the way they were working, you know, what they were doing for a living, and they were out of integrity, and that just creates a lot of stress for them. And now they're realizing, you know, they're not really like that they're really good people. And so it really does start Ray, with, with looking at, you know, what can I mean, I could lose everything, we could lose all our money and our house and our spouse and the car and all that stuff could go. But if your character and integrity are still intact, you just pick up and keep going. But it's when you're working in an environment or in a job or in a business that doesn't match with who you are as a person. Well, that's the first signal that you're in the wrong thing. Right. So you've got to start this thing from being a whole person and Going back to the flashlight that this pandemic environment has put us on if you haven't been looking at that, and considering it, and you have a lot of time to think about it when you're taking a walk is to am I, integrity, integrity. Am I being a good person? Have I eliminated the judgment in my life? And myself and others? Am I taking care of myself? Am I treating others with kindness? Now from that place? What can I do to serve the world and others that keeps me going when the times get tough? That's, that's what we're talking about. I think. All right, Dr. Hughes, any comments?Bill Hughes20:39Yeah, I was just curious. There's different tools that some people use for that introspection beyond simply taking a walk, one of them that I've always been encouraged to do and still have difficulty doing it. And that's the journaling thing. You do use that in your?Andrei Jablokow20:54I do. I do. I'm not I'm not consistent with it. Because there's, you know, there's other things I'm trying to be consistent on, you know, this goes back to the talk we had some time ago as well Bill, that you can only change one thing at a time, right? He tried to implement five, six different changes, you won't be able to sustain it, journaling is a fantastic thing to do. You can write on the web, you can write a blog, you can just write things down in a notebook for five minutes. I have it as part of my daily planner, that I start in the day. And I figure out what you know, my kindness is and gratitude and what I'm going to do at the end of the day, I put a flashlight, how did the day go? Did I win it? Did I win the day? Or did the day win over me? I think that kind of reflection and just doesn't have to be a formal journaling. It's just you have to put a microscope on your life. Are you living? As still? How about? How about all the obligations we take on and that we've taken on in the past that we no longer have a commitment to sustain? You know, how do you walk out of those? And I think what we're talking about to some extent is you got to make the time to do the things you want. And to do that you got to get rid of some of the things that you're doing now. Yeah, well, most of the stuff that you're talking about is a mess. And so you've got to find closure and find your way to get out of it. Otherwise, you're you're surrounding yourself with people that you're not like them anymore, you're doing things that aren't serving you you're not helping them goes back to simplifying, Ray? You're okay, In order to add something new and change something you're got a lot of simplification to do. Ray Loewe22:42So two things. We're at the end of our time, unfortunately, so. So let me start with Bill and closing this thing up what summarize some of the things that I think you need that people need to think about doing here.Bill Hughes22:57Well, I think the first thing you need to do is to start, you have to start. And the second thing you have to I think you have to learn how to master is how to say no. I mean, there's a lot of stuff that comes your way that you think you should do, because somebody thought that it was the best thing for you to do. And deep down inside. You don't want to do it. And you got to learn how to say no, I'm not doing that. And you might have to say no to some things you've been doing all along, that are just simply not doing it for you. So just say no, and just start.Ray Loewe23:29And again, that's freeing up the time. Right? So Andrei, now simplify all this for us and tell us what, give us a list of 2,3,4 things that we should do.Andrei Jablokow23:41I'm just gonna follow on with what Bill said, you've got to start doing something and start exploring. Okay. I would start with your health because it's easy to do, and you'll see a quick, quick change in that. Okay. But the other thing is that Bill said was key. It has to be no. Or hell, yes. Thanks. So if it's like, well, I'm gonna think about it or maybe later, that has to be No, it's all either hell yes. Or no. And most of the time, you should be saying no.Ray Loewe24:11Okay, so I think that's some good thinking. And I think what we'll do is we'll do another session and a couple of months, and we'll pick up on this and we'll find out all the things that we didn't say no on, and we didn't say hell yes, on. How's that? So Andrei Jablokow. Thanks for being here. And Bill Hughes again thanks for being our co-host this month and getting us some great guests and helping us read through some interesting conversations and stay tuned for changing the rules on we're like a bad penny. We're going to show up again next week.Kris Parsons24:47Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Guest Co-host:  Bill Hughes:  [email protected] Guest:  Todd Rhine:  [email protected]'s Website:  https://toddrhine.com/ Transcription:Kris Parsons00:02Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:17Good morning, everybody, and welcome to changing the rules, a podcast designed to showcase some of the luckiest people in the world. You know uh one of the things that we try to do in this podcast is to showcase people that we think always seem to be lucky, their lives are always together for some reason. And that doesn't happen by accident uh the luckiest people in the world are those people who actually take the time to design their own lives. And then they make sure that they live them under their own terms. And rules come into play here a lot. You know, all through our lives. We're saddled with rules. So they start with your parents. And then they go to the schools and then they go to your job, and then they go to the church, and then they go to who knows else. But what happens is, overtime rules become obsolete. And there are two things about rules. They are meant to either be obeyed, or they're meant to be run away from and the luckiest people in the world seem to take these rules, and they use them to their benefit, and it helps them live the lives that they want to be. So uh today we have a guest host. His name is Bill Hughes. Bill was here the last couple of weeks with us, and he's here again. Okay. Say Hi, Bill. Hi, Bill. Okay. And Bill's gonna introduce our guest today, who happens to be a good friend, Tom Rhine. And they'll introduce Todd and then we'll show why Todd is one of the luckiest people in the world and talk about some of the reasons why he should be a role model for the rest of us.Bill Hughes02:00Well, he certainly is lucky but I can tell you he's got more credentials than most people have initials so. uh Todd attended Davidson College and Georgia Institute of Technology earning degrees in finance and management. He holds a professional designations as a certified financial planner, a registered financial consultant and a chartered under life underwriter, chartered financial consultant, and registered investment advisor with the Heritage Institute, which is this little something we're going to talk about in a bit. He currently enjoys working with several families and multiple advisors who understand the importance of collaboration in a client-first focus. Ah, even though he maintains a financial planning practice, he understands that true wealth means much more than having strong funding and having a strong financial statement. This is why he's built a practice centered on helping others identify and achieve what truly matters most in their lives. Additionally, Todd is a staff member instructor at the Heritage Institute and the country's foremost authority on developing multi-generational leadership transfer. Todd currently lives in Hilton Head, South Carolina with his wife Amy and sons, Andrew and Matthew he is committed to building a strong community, a strong community supporting the Cub Scouts, Community Board, School Improvement Council, low County Alliance for Healthy Youth in Hilton Head baseball Association, having coached youth sports for more than 30 years to enjoy coaching the children of his former players. I gotta tell you, he is one busy dude.Todd Rhine03:36do you recognize yourself Todd with all of that? Better than I am? Well, you know, lucky people are busy people, and they get things done and they're involved in a whole lot of things. And, and by the way, I've always found since I've been doing this, that the luckiest people in the world are also the most interesting people in the world. So welcome to changing the rules. And I guess um let's start with who you are. And uh, you've had a financial planning practice for how long? I started on the insurance side of things. So the financial planning practice, evolved, developed out of that, I would say as a focus approximately 20-21 years really wasn't until I actually relocated to Hilton Head from Atlanta that I had more time focused on more of the planning aspect versus the advisor. Solution aspect if you will, at the planning. Okay, and part of that is running a family business too, isn't it? Over the last I actually I took over the family flooring store three years ago As a matter of choice in some respects to matter of need, and others, I'm able to read and understand financial statements. And that's an important aspect of running a business. But it was one that, let's put it this way. If I hadn't, I don't think our Thanksgivings would have been as enjoyable as the group getting together. Okay, now there's a poignant statement to uh so so let's get into a couple of things. I know we did a pre-interview with you. And we talked about one of the things that you really have to be any more is a generalist. Because there are so many details, you can't keep up with all the details and all the disciplines that you do. So when you get together, whether you're running the family business, whether you're running your family practice, whether you're running your own family. Okay, what are some of the key things that you think are important that you do that make you successful? I'd say one of the important elements is really just understanding what role you can serve. And that gets back to understanding what's the outcome you want? Yeah, needless to say, there's the old adage, you can't do it all. And the successful individuals, the one that figures out what they can delegate to other people to be done as well, or hopefully, even better than they can do on their own. You know, being independent for so long, being the situation where I haven't had to answer to superiors or others on how to do things, but try to learn from those other experts and try to improve. And heritage is a big part of that learning curve for understanding my own specialty skills, understanding that I'm a spatial analytic, which essentially means that I enjoy, get excitement, I love the fact that I'm able to solve problems, maybe not always say traditional format, but use different tools. And much like a puzzle solver, figure out how to put the puzzle together, not always the exact way. But that goes with the planning aspects of working with different families. But the reality is, knowing that there's only so much time in the week. What'd we have 186 hours per week that we actually have a you know, capable of working with. So it's a matter of finding what you can focus on, and what's the more important thing to focus on. So during a lot of my training, there was very little television watching going on. That's, you know, that was an aspect of your continuing learning and focusing on the reading and the different things that we had to do for our specialty. But for the most part, leaning on people like Bill and other experts to help, you know, see it from a different perspective to guide you to listen to what you're saying and dig down into. Okay, here's what may really be happening that you're not seeing. Ray Loewe06:09You know, Bill, get into this discussion here, because you met Todd through this Heritage Institute thing I think you mayBill Hughes08:09Actually, that's how I met him. And so we've known each other, going back to about 2006, 2004, 2006.Todd Rhine08:192006 Yes.Bill Hughes08:21That's a long time. But I think the thing that that I noticed was that, that you as talented as you are, you don't rely on your own resources. I mean, you leverage quite a bit. I mean, you're probably one of the best-coached individuals I know. But then again, that's kind of what you do. I mean, not only do you financially coach, you also coach individuals too. And you broaden that perspective out quite a bit. Particularly with our studies in the Institute where we were learning how to transfer multigenerational value from one generation to the next. It like most things, this is really a team sport. I mean, it's not something you can do by yourself.Ray Loewe09:06If I related to sports in general, you know, one of the things that happened about the same time, I was asked to coach the all-star team. So if anybody that's coached all-stars, in the sports, you're talking anywhere from the 10-12-13-year-old kids, you know, they're usually the mom and dad's pride example of you know, this, this is in their vision. This is the future Hall of Fame baseball player gonna be playing while being future years. But coaching a team and granted I didn't have such a great team. And I think everybody else bailed but I found it to be an honor to be asked to coach the all-star team and we had high expectations and we've had you know, national championship teams and IRA for a small little island. We've had a lot of, you know, great influence. So it was a very, you know, what I found to be encouraging situation but One of the things I learned from Doug Carter, who Bill knows as well is just setting the stage, if you will, of expectations, which is something that we try to do with families and in different roles, but it also applies to the professionals. And this is how I'm trying to relate that two everybody on that all-star team, you have nine players going out. But you're filled now with the All-Stars from every team, which means you have eight pitchers, seven shortstops, four of them are catchers or first baseman, well, nobody played outfield, no, very few played second base and third base, they were always the studs on the team, if you will, they were always in those key positions. So when you're filling now nine spots, you know, the kid that was one of the best players on his team now on the all-star team is playing right field. That's a hard pill to swallow, not necessary for the kid, but for the parent. So the best thing I learned from the work that I did with heritage and Bill and Doug, essentially is how to go back and reframe that expectation and get the parents to say what they had a right to expect. And that was a game-changer, because that eliminated so many headaches, because if you're familiar with youth sports, having that mom or dad, and it could be either one. So I'm not gonna be you're trying to be sexist on it, but having them sit on that fence, and berate the umpire. And then deal with that, well, you got a game going on, and high stakes, you know, two losses, you're out of the tournament type situation 12 innings pitching for a tournament, you really have to deal with a lot of stress. And these are 12-year-olds, and I had a parent do it the best way and you know, one parent, berating her child, she came back and said, Look, she you know, tapped on the shoulder like, Sarah, he's 10 years old. Yeah, this isn't life. Okay. So, but that applies to professionals. I mean, the reality is, when we're dealing with some families that have done well, and they're professionals, we have the same situation, they're top of their field. And we have repet repetition of services and overlap discussions, we have to remember, it's like, okay, we're dealing with all stars now. And then all-star may have to take a different role than he's used to and they may not be comfortable.Todd Rhine12:12Okay, so, so, so one of the things everybody thinks successful people are successful because they make money. And I guess to some extent, that's part of it. But you're in this business now, where you're coaching people on their finances. But I think what sets you apart from everybody else, is what you just talked about in the baseball, realm. And let's talk a little bit about what makes a family successful. Because what you do, if I understand it correctly, is you spend a lot of time coaching successful families. And some of it has to do with the transfer of wealth. But most of it has to do with the transfer of values. So and Bill get in on this because you do similar kinds of things. And you know, Todd, and let's, let's, let's get some controversy going here.Bill Hughes13:09I guess the thing that makes Todd an expert in this area, is the fact that I the main thing to taking somebody through that, that exercise isn't you're almost reparenting. And you every kid grows up in a different family. So consequentially everybody's got different impression of mom and dad. And very few of them know the story of how they got where they were. And in some cases, they see it completely different from one child to the next. So part of the process is getting everybody on the same team. And like Todd says, helping to not only tell the story and help them recapture that, that value but also how to apply going forward as the parents aren't going to be around forever. And probably the single most worrying thing for a parent is what happens when I'm gone. And that's why we get down the road of putting together incentive trusts and all this other craziness that we do in more material forming or planning part of the legacy process. But the big the important piece is to get everybody on the same page. And how do you do that Todd?Ray Loewe14:29Yeah, well, one is we have to one start with a framing of what is a successful family. And the reality is they do view it their own way. And each of us has professional visors may have our own definition, but the reality is the working families, it's their definition that matters. And then we have to look at it from a standpoint of Yeah, can we do it and is it worth it? It doesn't matter if we can do it. If it's not worth it to the family and if it is worth it to the family, we can figure out how to do it or find the other experts to make it a reality. And as you mentioned earlier, no, it isn't about the money, money makes it easier for families to do things together to help support and do a lot of great things together. But the reality is, I'd rather work with the family that has very little assets that have care and compassion, a desire to work together to see success within the family, then one that's going to be fighting in every turn, to get something for themselves. Nobody really enjoys working with a financially focused individual moreso than an individual that makes the people around them feel good. I have the benefit of working with some families and the type of people that you enjoy talking to. And that's always a good sign for an advisor if you don't like to take the call from a client if you really want to avoid that. Maybe it's not the person you really want to be working with. And conversely, if they don't like taking your call, maybe you're not really bringing the value you should. SoBill Hughes16:03yeah, definitely, it definitely digs in deeper than just, you know, building a big pile of money. It's how to put it to use. And there are many different I should say each family has their own definition of what success means. Some mean, it's just knowing your kids are going to be okay. And some, it's what impact Am I having on the community? How does what we do? How does? How does what we do impact that? Where do we where do we start?Ray Loewe16:30Reality is and we start in different spots. I mean, if it's important to Mom and Dad, if we want to refer to it as generation one, if we will, that oldest generation in the family, if they're looking at it like you know, I really am worried about my grandchildren or great-grandchildren. It can't start with them taking the time to really figure out what the values are, what how they learned it the life lessons, Bill and I and several other people within the heritage community and multiple people I should say, have been trained on learning what we call Guided Discovery, which really is guiding people to self discover what matters to them for life experiences. So it's a discussion. It's a dialogue, it's getting a little bit deeper about the stories, it may be as simple as you know, what was life growing up, like around the family table? What was it like a family dinner? What did you guys do? How did go it may be a situation of thinking back to the people in your life that stand out? Kind of like if we look back over time as a radar scope, with blips that pop out, you know, thinking about who those blips were in your early years, your formation years, your teens or early 20s. And most likely, and obviously, we're not psychologist, but most likely those people that stand out, stand out for a reason. It could be their work ethic, it could be the way they treated people. But the reality is they stand out because that's the value you typically hold true or find important. So if you can relate those two. And, you know, we always want to, I should say we all but many people want to make sure that their future generations learn from their experiences that are having a better life that have you know, things done better than they did now.Bill Hughes18:16So we take them through that. We take him through that exercise, they we memorialize it in a statement, and we get them all together and have them tell their story, and then what? And then how do we get them engaged? Todd Rhine18:32Well, in most situations, and you know, sometimes we start with the story, sometimes we start with a family, family event family meeting, which we do intentional exercises. And I really enjoy some of these exercises. And it's Stratton to pick on Dennis Stratton's test, which I find to be enjoyable because it's an eye-opener for people to discover what type of person they're hardwired. And we each have different software, but a lot of us have a way of dealing with something just based on the way our brain is structured. And we're a little bit different. But there are some commonalities there. I'm an analyzer, I have a tendency to try to understand the problem inside and out before making decisions. And the polar opposite, opposite maybe a persuader, somebody that takes it very personal on their ideas, but comes up very quickly. It might be your engineer versus your salesperson if you look at it from a job role. But within families, we have often differences. And you think of it as a team, if you have a team of different professionals or within a family, you really want to balance different ways of thinking to make good decisions. SoBill Hughes19:40One thing that comes out as a consequence of that is sometimes what's revealed to each family member is the importance of every other family member and the kind of value that they bring to the table. Maybe it's a child's great at art, maybe one is tremendous and fixing cars. All of a sudden these talents come to the forefront. And then we're starting to put together a family team. Basically, we're, we've got a team of specialists within the family. And that really constitutes something that a family can lean on.Todd Rhine20:15Okay, so this is something that anybody could do. You don't have to be rich, you don't have to have a lot of money. And I think everybody today is concerned with this concept of the Dyslexic family or the dysfunctional family, I guess is the better word. And and how do we get our families together? How do we develop this cohesiveness and we're getting near the end of our time already, unfortunately, so. So let's get a list of a couple of things that families can do to create a better family. Whatever that is, so what would they be? Well, you know, one thing families can do, which we see happening more and more frequently, as they may have a family event, and you could do it as a Thanksgiving event, but they have a chance to share individually. What they find a value what's good about the family, what, what do they appreciate about the family? What do they appreciate about each individual within the family, you're sharing the positives, basically, as a family, they also need to decide as a family. If we were to achieve anything specifically, what does our family stand for? If they could take the time and often is the case it does require a professional to help guide so you don't go too far off a tangent as I often do. But to simply look at it and understand as a family. Hey, what what do we stand for? And even before that, it really is a matter of, is it worth it to us? Is it worth it to us as a family to keep getting together on holidays that, you know, what do we want to see? Do we want to see our kids and their kids getting along having family events? Obviously, as families grow, it's not as easy, but you still can have intentional time. And even our own conversation here video conference, that's made it a lot easier for families to get together and don't necessarily have to do it when somebody is dying, as our family often did is we're on video talking about what's going on, but intentionally getting together with the purpose of one activity. And it may be Hey, what does our family stand for? What do we want to see our family represent? And then sharing, you know, intentionally okay, what is right about our family? What is our right about each individual and getting those positives out? There's always going to be negatives, there's always going to be Blips. But it's much like bad grass, one of the best ways of getting rid of the bad grasses growing more good grass. Yeah. So much like in families, one of the best ways of moving forward is focusing on what you can do positively. Yeah, and you're talking about the grass in the backyard, not the other kind of grass. Yeah, yeah. Okay. Unfortunately, we're down to the last couple of minutes. So let's, let's go to Bill Hughes. Do you have any final comments, and then we'll show up with Todd over here?Bill Hughes23:07Well, I guess the thing that I can't impress upon anybody more is the fact that anybody really can do this, you can do this around a backyard barbecue, and a fire pit and just telling stories. And ultimately, those conversations as they're done sequentially, and continually and persistently, over time, interests are going to emerge. And those interests are going to be part of what the family is about. And that's what's going to be revealed, and maybe you take on a little project, that could be something as simple as building a cabin in the woods, or it could be is, it could be as extensive as doing something for a local nonprofit that you that you're all passionate about.Todd Rhine23:48I can't agree more with what Bill is saying regarding just telling stories? Yeah, it's often a lost art nowadays in our world of 32 characters or less. Yeah, stories are what people remember. And if we can share stories, not as a lesson, but as what happened, people can relate to it. And that's one of the key things in sharing the stories is you'll share everything the good and the bad about the story. But not as you know, tell a story. It's like, well, I learned to work hard. That's what you needed to do work hard. No, you just let them get their own value out of that story. Because we do remember stories more so than we do statements or life lessons that were told. Ray Loewe24:31Okay, I would like to reconvene this at another time and start with this concept of stories. Okay, because I really think you're onto something here that's important. And I think that that people try and communicate sometimes by dictating something to a family. And usually starts with parents because somebody has to drive this conversation somewhere along the way. But I think the idea would be to explore a little bit about how to conduct some sort of a family event with the idea of starting a tradition or starting something that is going to bring families together into whatever we decide is the successful definition that we want to have. Alright, so Todd, thank you so much for being with us. Todd Rhine, and again, Todd, do you have a website where people can reach you?Todd Rhine25:30I tried to make it as simple as possible. It's ToddRhine.com. SoRay Loewe25:34okay, and it's Rhine. Right as in the river. Todd Rhine25:38Yeah. As in the English spelling of the river.Ray Loewe25:41Okay, the English spelling and Bill Hughes, Bill's gonna be with us again next week with another guest. And thanks, the two of you very much. And I think we started a way of implanting some ideas on how to make other families feel lucky and luckier and luckier. So, thanks for being with us. And we'll see you again next week.Kris Parsons26:04Thank you for listening to changing the rules, a weekly podcast about people who are living their best life, and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Guest Co-host:  Bill Hughes:  [email protected] Transcription:Kris Parsons00:02Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:15Good morning, everybody, and welcome again to changing the rules, changing the rules as a podcast where we try and showcase some of the luckiest people in the world. And remember, the luckiest people in the world are those people who take control of their own lives, design them to their own specs, and then live them under their own terms. And in the process of doing that, they take all those rules that they've been saddled with all their lives and revamp them a little bit so that they can make them work for them and not be restrictions and impediments to the life they want to live. So last week, we started doing something a little different. We have a co-host, co-host, Bill who's and say, Hi, Bill, hello, okay, and Bill decided to turn the tables on me last time. And he decided to interview me as opposed to letting me interview him. And we ran out of time because evidently, I have more to say than anybody wants to listen to. And, and so we're going to continue this week. So uh so Bill is a life planning consultant. That's not a good word to describe him, but it kind of does the best that we can. He is a coach, and he helps people revamp their lives and make themselves feel luckier and luckier. So Bill, thanks for joining us. And it's your show. So I'm, I'm at your mercy.Bill Hughes01:50Oh, that's good to know. Even though somehow rather, I think the tables will end up getting turned once again. I guess, continuing on in part two of this. Something has been coming up more and more frequently is this whole notion of changing the rules? So what rules can we be changing?Ray Loewe02:10Well, the rules you change are the rules that don't fit you. Okay? You know, rules do two things. They tell you what you have to do. And they tell you what you can't do. Okay, now, some of these rules are pretty good. Okay. You know why I thought this idea of quarantine during the heat of COVID was a pretty good idea. I mean, I don't I didn't want to go out there and catch it. So when somebody told me that was the rule, I decided that was my rule. But you know, there, there were some rules that were set up when we were back in elementary school that I've rejected over time, I had a teacher once upon a time who set a rule for me, and she said, Ray, you're gonna do fine in life, just spend a lot of time correcting your mistakes and your weaknesses. Okay, right. And guess what I did that for a while I accepted that as one of my rules. And I wound up with a whole lot of really strong weaknesses. But they never really improved, like my strengths did. So one of the roles I changed is, you kind of ignore your weaknesses, and you build on your strengths, and you ally yourself with other people who are really good at the things that you were not so good at. So the whole idea is you got to look at what works for you. And you got to look at what you're going to accept in what you're not going to accept.ill Hughes03:33So that gets to the whole notion of really changing mindset. It Yeah, it's this, this idea that, that you go along to get along, and then all of a sudden, one day, you realize that that's not in your best interest. I mean, even with the example that you gave, one of the things that people could, and I believe actually did do during the shutdown, and all the restrictions that were imposed on us, wasn't it, it caused us to become more introspective. And in that process, their mindset changed. How did yours change?Ray Loewe04:13Okay, well, let me give you an example of that. And one of the things that COVID did to us is said, Oh, we can't go out and meet with each other. Well, I missed that a lot. Okay, one of the things that seems to drive me that makes me happy and being happy is one of the mindsets of the luckiest people in the world, is that I like to go out and talk to people on a regular day on a regular basis. I need the feedback that other people give me, I need them to challenge me. I need to know what are they doing that I might want to steal from them and do too, okay. So one of the things that we did is we had Virtual coffee and cocktails. And it's still going on and every Thursday morning, a group of us that can be as few as three or four, or as many as 10 or 12. And we have a conversation now we just find out what other people's view of the world is. And we never know who's going to show up. And we do that for cocktails.Bill Hughes05:23And the interesting thing about that is that invariably, somebody shows up, that has an interesting story.Ray Loewe05:31Always. And, and, and it is amazing to me that it comes out of the woodwork. You know you sit there and you say, Oh, you know, it's gonna be boring, and they're never boring because people are never boring. And if you think about your friends, you think about the fact that all of a sudden, you're shut off from them, and you can't talk to them, and you can't reap the joy that they bring you. You got to do something. So we changed the rules.Bill Hughes06:03And then the other interesting thing about that, that I really appreciate is the fact that the randomness of it, the random folks that show up, you know, being locked away for a period of time, really, you don't realize how grateful we need to be with some of the random occurrences of people that come into our lives, and have the opportunity to change things. And so that that really gets to the whole notion of this community that we're building.Ray Loewe06:34Well, hopefully, okay, so let's back up again, a little bit, let's, let's talk about these podcasts that we're doing. Okay. One of the things about the podcast, again, is it's a question of bringing people into your lives, that have different mindsets and different ways of thinking about things. And you don't have to like everything they say. And you don't even have to listen to everything that they say but if you take the time to be observant at all of a sudden, you find out that there are a whole lot of people out there doing exciting things that maybe you want to do. Remember, last week, we talked about the barrier that you have of people expanding their lives and, and that some people just never wanted to leave their job because there was a comfort level, right. And a lot of that is because they didn't have the opportunity to talk to some of these people that are just doing incredibly interesting things. Okay. And when you do have the opportunity to do that, all of a sudden your life becomes fulfilled you steal things from other people.Bill Hughes07:41Borrow, I like the word borrow.Ray Loewe07:44Well, borrow is temporary, and there's nothing temporary about this.Bill Hughes07:48You're not gonna get it back, you're not going to get it back. Ray Loewe07:50Once I get an idea from you, Bill is gone. Right? Bill Hughes07:54Well, what makes you think mine aren't borrowed from somewhere else?Ray Loewe07:57Well, they probably are, and what's wrong with that. And the whole idea is that there are exciting things to do out there. So my wife, Sandy, and I decided early in the game that we wanted to do some traveling, as we got more time and I was able to step away from the financial planning business. And, you know, we started with a short bucket list. You know, we wanted to spend some time in Europe, we wanted to go down to South America a little bit. But the next thing we know is we're meeting people on these trips. And we met somebody who had been in Antarctica well guess what, we've been Antarctica now and up close and personal with a whole lot of penguins. And then you sit there and you say, Okay, I haven't been to Australia yet. And you talk to people that you meet along the way and they tell you how great a trip this is. And then the next thing you do is you incorporate it into your life. So people are really, really important part of being lucky, in my opinion.Bill Hughes09:08The other thing that you mentioned that I always brings back the story of the penguins, for sure. But it goes to something deeper because why don't you real quickly share that penguin story for a second for those that might not have heard it.Ray Loewe09:23Well, there are life lessons that occur on these adventures if you open yourself to them. And if you look, we were in Antarctica and Antarctica is an expedition type of trip and you're on a ship and you're based on a ship and what you do is usually early in the morning you get up and you get on a Zodiac and you go to some point on land and then you see things like penguins or whales or in some cases people that are stationed there and then you come back and you have lunch and you take a nap and you go out again in the afternoon and you can do this because it's light 24 hours a day, okay? So you're not impeded by anything. And most people took every one of these excursions because it's a pricey trip, you're going a long way. And one day, there was a couple we had dinner with the night before. And we noticed they weren't on the morning excursion. And I caught them at noon at lunch. And I said to where were you guys? And it was kind of a sheepish grin on people. And they said, Well, we looked at the hill, we had to walk up today to see the penguins we were supposed to see. And we didn't think we could make it so we didn't go. And I did this doubletake. I mean, that surprised me. And I didn't have to say another thing. And they came back and they said, Well, we made a mistake, we waited too long to take this trip.Bill Hughes10:59Yeah, that really that that that that particular life lesson, so to speak, I know had a big impact on you going even in this direction, because how many people that you worked within retirement planning that were putting things off until they had enough money?Ray Loewe11:18Yeah, and that's the tendency, you know, I'll do that after I retire, when I have more money and when I have more time. And the lesson that I learned here is that you're sometimes waiting until you have enough money means that you're not going to be able to do something that you really wanted to do. And the same is true with time. You know, unfortunately, this process called aging, which by the way, I think is the ultimate life sport is aging. Okay. And it does things to you, you know uh people have a stroke people get conditions, and they no longer can do things that they want to do. And part of feeling lucky is to head off regrets it's to head them off early. And to say, what are the things that if I didn't get a chance to do I would, it would bother me.Bill Hughes12:14Right, but that gets back to your list again to and taking the introspective time necessary to kind of figure out what, for lack of a better term what your bucket list is.Ray Loewe12:24Okay, so let's, let's take a minute and talk about planning here because there's no substitute to sitting down and spending some time planning. And I think the planning has to be kind of a quarterly thing. And it only has to take an hour or two each quarter, it doesn't have to be long. But somewhere you got to sit down, and you got to say, okay, based on what I know, now, based on my experiences, what do I want to do, okay, and make the list and you start figuring out what's important, what you're going to do and what you're going to put off doing. The second part of that option is to talk to a whole lot of people or read or do research of some kind, and start to figure out what are the things that you never thought you might do that might all of a sudden become interesting, and you add them to your bucket list so that your life keeps expanding, it gets larger and larger and larger the day you start to see your life get smaller, you're going the wrong way, you know, and this is like, you've got to grow and to be happy and to be content. And the day you start pulling in the horns is not a good thing.Bill Hughes13:35Right? Well, and that that gets back to going back in time a bit to some of the things that you've encountered. And one of those things that you encountered along that pathway was a coaching operation called Strategic CoachRay Loewe13:49It had a very significant offer on a very significant part of my life. So uh So let me tell you another story. So we sat around, we used to go to Chicago every three months, and we'd sit around in a coaching group and we had a coach who would teach us some things, but the biggest thing that you got out of it is we had 35-40 people that showed up every time and you had discussions with them. So I'm sitting there with a guy sitting next to me who's a real realtor. And he declares that he's going to run a marathon and like a dummy. I said, Okay, you finish your marathon, I will go back to competitive swimming, which I had dumped for 30 years after college By the way, and I will win a national championship. Now I have no idea where that came from, except that I figured this guy would never finish this marathon. Well, to make a long story short, he finished the marathon and I had to go back and redo this part of my life. Now that was one of those life events that changed where you go because swimming right now is part of my regiment it's trying to stay in shape, trying to stay healthy, is part of that goal of reaching maybe 100. And whether I actually reached 100 or not, is maybe not relevant. But I want to have that in my mind. Like, that's part of what I want to do and, and the only way you're going to do that is to physically stay in shape and take care of things.Bill Hughes15:31And well there was more involved in it than that, too, because I know that even though people say swimming is like riding a bicycle, once you've learned it, you don't forget about it. At the end of the day, competitive swimming is another whole ballgame. So how did you go about the research necessary? And what steps did you end up taking a day to get yourself in shape to take care of that?Ray Loewe15:55I hate to work out, you have to understand that I am a potato chip and ice cream guy on the couch in front of the TV. And if I were left to what, you know, just felt comfortable during the day, that's what I would do. The fact that I decided to do this is the only way I'm going to do this is to mouth off, and then have accountability coaches. And you know, the value of an accountability coach when you say you're going to do something and you got somebody who's going to get on your case, if you don't, right, right. And, and the other thing that I did I know that I knew that I had to do was I had to go out and hire a coach, I wasn't going to do this on myself. So I actually found a kid's group. And I wound up working out with the 12 and 13-year-olds who I can barely keep up with, by the way. Right? Right. Okay. And you get that support group and, and again, that's part of a community about feeling lucky and being lucky. You have to have others involved with this if it's gonna make it work. So anyway, that's what happened and he every year, every five years, you become the baby and your age group, you get a competitive advantage because my wife wanted to travel and you can't work out with the same intensity when you're on the Nile River in Egypt. I would not want to swim in the Nile for anything, okay? And so you change the rules, and you figure out what's going to work for you to allow you to do those things that are important to you. Bill Hughes17:36Right, well, you know, that gets back to this whole thing too, because I know we spent quite a bit of time talking about getting things off the list as well as on the list and making sure that things get done before you can't do them. But you had another story to that kind of interested me it was I guess your trip to Africa and your plane ride.Ray Loewe17:58Oh, the plane that was not going to make it.Bill Hughes18:01Yeah, right. It was a 1940s vintage plane.Ray Loewe18:05Well yeah, you know, again, this is part of what you get if you keep your mind and your eyes open. And it took somebody else to pull this story out of me. But the fact is we're on a safari and I was excited about this and I think Sandy was excited and apprehensive about it because we're going to Africa we're going to see leopards and lions and rhinos and they're going to be up close personal so when we had to fly into Johannesburg to do this and we fly in a normal airliner you know we get there we're wandering around the terminal to get to meet our group and as we walk down the concourse, Sandy looks out the window and there's this old plane sitting there and the old plane is pretty old. And she says I hope that's not our plane that that that planes too old to fly it should be retired. So needless to say, we meet our group and the first thing our guide says is she says, Let me introduce you to your aircraft. And she points to this point. And she says, this plane flew magnificent missions during World War Two and we figure uh oh it all over you know, we're gonna die on this trip. And later she said this plane was commissioned in 1941, the year before we were born. But here's the end result of this the aircraft was repurposed. It was repurposed to do a job and it was repurposed based on its strengths. It was never going to fly across country or across the ocean anymore. Okay. But it was a wonderful plane for taking a small group of us and being able to see all the scenery below us. It was able to land in small spots. And we were told later that it could fly on one engine if it had to. And it could land on no engines if it had to. And the end result when we got back is the plane did a great job of doing what it was supposed to do. Now, I'm sitting in Chicago, talking to a friend of mine later, and kind of telling the story. And she said, you know, what a great parable, if you think about it as a parable, because here was an airplane that was, should have been retired. In Sandy's words it should have been retired, it was old, you know, what's it going to do anymore, but somebody looked at his strengths. And somebody said, you know, you can rebuild this, you can repurpose it, and this plane could have additional life. And that is so true of the luckiest people in the world, too. And they do this, they sit there and instead of saying, My life is over, I've reached a certain age, and I'm just going to coast, they look at what are the strengths in their lives that they had? How can they be repurposed? How can they still have a mission in life? And how can they still bring value to other people? And actually, that meeting in Chicago took that story, and it made it have meaning to me. And there's a wonderful part of my life.Bill Hughes21:21Well, you know, the thing is that it gets back to the fact that even if you think you, you can't, you, maybe you can, but the process is getting there working through some of the strange things that you can contribute back. I mean, we, the lady, the cupcake lady with is a great example of that. I mean, for all intents and purposes, wants to tell that a little bit.Ray Loewe21:43Yeah, again, one of our podcasts was a young lady by the name of Ruth. And Ruth had a major life event, she had a very strange kind of stroke, it was a stroke that occurred kind of paralyzed her in the back. And one day, she's down at the beach, and she's having a great day, and the next day, she can't move. And after months and months of rehab, and realizing she can't do her job anymore. Unlike others who would give up, Ruth sat down and said, What do I love to do, and what can I still do, and she loved to cook and bake. And she limited herself to muffins, soups, etc, she started a small catering business on her own, okay, and she took she repurposed her life, she's bringing value to people, she's making a living, you know, she's still got some ups and downs, figuring out where she's going and stuff like that. But again, it's this whole concept of, you don't have to give up when you get a certain age, you can still be good at something. And in some cases, you can actually be the best there ever was, right? Because we get rid of the junk,Bill Hughes22:58right? But that's a great example of the people that show up on those calls, for sure. And many of the people you individually isolate and identify and bring into the podcast. So I think that that that's really, the value of this community is expanding beyond what you might be, if you're a natural introvert, you know, being able to, to get additional focus, and begin to ask those questions.Ray Loewe23:27Yeah, and, and, you know, part of what we're doing here, what we're trying to do is start with the podcast and say, you know these are 20-25 minutes long, occasionally go longer or a little shorter. But the idea is, meet somebody who is happy with their status and life who's going forward, regardless of their age, okay? And take a listen to it and say, Is this me? Are there things in here that I can use that would motivate me, and help them or use them to help expand your life and where you're going, and we do one of these a week I, I'll tell you a Bill, they're the most motivating things in the world. For me, when I get done with one of these interviews, I am so excited, I can't sit down for a while. Absolutely, and, and coffee and cocktails. And then the other event that we're trying to do is we're trying to do some Friends Connection events periodically.Bill Hughes24:22And we have one coming up. And we have one coming up.Ray Loewe24:26And we're going to have coffee together at a roastery of one of our friends and members. And he's going to show us how he roast coffee. And more important though, it's a chance to sit there and talk to people that we haven't seen face to face for a while. Right? And we got terminated from a trip that we're going to take to Greece before this COVID thing that we'll be back because again, the whole idea is how can we meet exciting people, whether we know them already or they're new or their a friends of friends, and use their database use their experience to expand our lives. And that's what this is all about. The whole idea is to live life to the fullest, to feel great about it to be happy to know that you're bringing value to other people. And that's the mission of what we're trying to do. And so join the luckiest people in the world.Bill Hughes25:25Absolutely. Thanks, Ray, yeahRay Loewe25:27We're done.Bill Hughes25:28We're done for the time being.Ray Loewe25:31Okay, so we're gonna come back next week. And Bill is still going to be our co-host. We're going to have a different guest, hopefully, next week and we're going to get a different, luckiest person in the world. And we're going to get their perspective on life and where they're going, and we're going to see what we can steal. Absolutely. All right. So Taylor, sign us off, and we'll see you all next week.Kris Parsons25:56Thank you for listening to changing the rules, a weekly podcast about people who are living their best life, and how you can figure out how to do that too. Join us with your lively host of Ray Loewe, better known as the luckiest guy in the world. 

Guest Co-host:  Bill Hughes:  [email protected] Transcription:Kris Parsons00:03Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:15Good morning, everybody, and welcome to changing the rules. The podcast that's designed for the luckiest people in the world, and showcasing other of the luckiest people in the world who do a really good job of dealing with rules. You know, all through our lives were handed a series of rules by people that kind of want to exert control over us for some reason. early in life, we get our parents who make us rules, then the schools make us rules, the church makes us rules, our jobs, make us rules. And you know, one of the problems with rules is that they're necessary. But when you're living your life under somebody else's rules, you're not living your own life. So the luckiest people in the world are really good at dealing with rules, and changing them and making them work for us. So today, we have a little different kind of program, we're gonna introduce Bill Hughes in a moment. And Bill is going to be our co-host for the month of October. And he's going to help us bring in some interesting guests to showcase as the luckiest people in the world. And Bill did something. He's going to put my back up against the wall today because he decided that he was going to interview me, and I have no idea how the heck this is gonna work but Bill Hughes say hello, hello. Okay. And Bill Hughes is a longtime friend. He's been on our podcast many, many times. And he is a coach and has been a coach for a long time, I've known Bill for 30 plus years, he's been a mentor to me, He always comes up with great ideas, and he's had great insight into life and the meaning of life. So Bill, how do you want to do this? Well, I guess the best way to do it is just simply to start and that's to open it up, I actually want to kind of go through a few areas, I don't know, I believe we're going to probably end up splitting this up a little bit. Because again, interviewing the host of a show is a little bit different than interviewing a attendee or somebody who had who is part of the subject matter of changing the rules.  But by the way, Bill behave because I'm going to get even with you. Yeah, I'm sure you will, I'm sure you will. But that, you know, we can deal with this, we can deal with it. So in looking at, at what this whole process or what this whole program attempts to do, and how it does it, the thing that attracted me to it originally was the fact that I agree, I think that people should control their own lives and have some direction in that. And I know that there's a great deal of reticence about doing that simply because everybody's got responsibilities and things that holds them back from doing what they really want to do. And ultimately, they get to the end of their life and hopefully they've done it. And if they haven't done it that I guess the regrets are profound. And hopefully, by participating in this community, that Ray has set up, we can attract people that believe that they have something in them, but don't know where that is. But to do that, I think that I'd like to examine a little bit further, exactly how Ray got started. Because if we go back over the years, when did you realize this was the direction that you wanted to take your focus? Well, it took a while and I'm not. You know, I guess what you're saying is when did I become conscious of what I want to do, and uh it occurred over a period of time. And this is true by the way of most people who consider themselves lucky because the answers don't occur immediately. So I started as a financial advisor I worked for 45 years in my own firm and dealt with a lot of great people. And the problem is that when we solve we're not just money problems. I mean the basic goal here was to have enough money to get kids through college and then have enough money to put away retirement money so that you can retire the way you want. And it's this comment the way you want that I think is the critical piece because One of the things that we found is that most people had problems of visualizing the future of visualizing a period of time after work when they were going to live life. And I think the way we were told this by our parents is these were supposed to be the golden years. And that meant that you had to have enough gold to be able to live life the way you want. But how do you know what that is? How do you put together this concept of, of what you want your life to be? Well, I guess the other question that always seems to come up is, is you may have some fantasy about what that might be. But other things seem to get in the way. I mean, folks have families they're responsible for, they've got jobs that they're engaged in, they have there just seems to be this, this notion that you can't break inertia, you know, you're kind of stuck on a glide path. And before you know it, 10 years have gone by. So is there is there a particular event that you've found that has or occurs in someone's life that that causes them to take pause? What would what would that? What would that look like? Yeah, actually, there are a couple of them. And that's a good question. So going back to my financial advisory life, okay, one of the things I noticed is that we found many, many people who had successfully put away money, they had a lot of money. And they, they complained every time we met them, that they hated their job, and yet they wouldn't leave. And the question was why? And I'm not going to answer that right now. Which is, it's there seem to be this disconnect, I hate what I'm doing. Okay, but and I have the money to be able to do anything I want but I don't. Okay. So somewhere in there, there's an indication that there's a comfort level, that people are comfortable with their past, they know what it is, you know, there's something about getting up every morning and going back to your work about hanging out with the people that you know, are there, as opposed to saying, I'm going to break from this and go into new. There's a second event, and this one really hit home. And this event didn't occur until about five years ago, by the way, and I'm a swimmer, I went to our National Senior Games, I did my swimming thing. And I met a guy by the name of John. And John was over on this Chinese carrying around this whole batch of metals. I think there were six of them. And five of them were gold, and one was silver. And so I went up to him because he looked older than me and I said, John, when did you win your medals? And how'd you do this? And I later found out in the course of things that john won his medals in the 100-104 age group, okay. And his medals that he won at 103. By the way, we're in the shot put, the discus, the hammer throw, you know events that I can even imagine doing. And yet, here's this guy, 103 years old. And by the way, one of his medals was silver. He got beat by a crummy, 101-year-old and one of his events. So so so the whole thing, when you look at this, and you start to think about this, is here's a guy at 103, who's living his life to the fullest, he's out winning medals and celebrating with his friends. And then your vision, the other group of people that if they're lucky enough to reach 100, are starting in a wheelchair in a nursing home somewhere. And I started thinking about, okay, so how did this occur? Where do you want to be? And how, how do you help people get here, where they're active, and they're involved? We don't know that we're going to live to the 100. But many of us are, okay. It's not a bad goal to aspire to, as long as you're not in that wheelchair, you know, and you're out doing things. The second thing that really occurred to me here, Bill was, you think about this if you're lucky enough to live that long. What are you going to do with all these bonus years that you get? You know, my parents lived into the early 70s. My father did. He didn't have a lot of time after he retired to make decisions and to enjoy life. But today, many of us are going to live longer and how are you going to utilize that life? What are you going to do with it? Are you just gonna sit around and play cards all day and wait to die? Or what's going to happen? Well thinking back about your swimmer? Did you ever have a chance to talk with him in any depth as far as when he started doing this and why this became a passion for him that carried him into his, I'd say years that go well beyond scheduled retirement? Well, I think um the answer to that is really know that I am an end-up discussion, no, but it did have enough of a discussion to realize that this was just part of his life. He, he just decided it long ago that he wanted to stay physically fit, that he didn't want to sit in a wheelchair somewhere or sit in a chair and let life go by. He wanted to be active. And the second part and this was obvious, he had a whole lot of people who knew who he was. So he had a friendship based around this. And in other words, this was just a piece of his life that he thought that was important. And he followed it. And I think I think that's the key is to understand what the piece of this life is for you. And then to follow it.  Okay so, I know you've the other thing that that's come up on a number of these calls, maybe not a whole lot, but a couple of them that stand out, in my mind, are people that hit a life event. Maybe they have a mild stroke, or they have a close brush with death, is this the thing that needs to happen for somebody to finally wake up and say, Hey, you know, yeah, the sands in the hourglass are going to run out. And if they do, and I haven't done what I wanted to do, I'm going to die with my song in me. You know, unfortunately, for many people, that is what has to occur, they don't move until some event occurs that says, hey, I have to take action. And the advantage of the people who are truly lucky is that they're able to sit down and do a little planning and a little bit of visualization and decide where they want to go on what they want to do. You know, there are so many things that you can do with life. And for a long part of our lives, work gets in the way work eats up 8, 10, 12 hours a day, five days a week, and it inhibits you from doing a whole lot of things that you might want to do. The key is to be able to visualize what are some of these things that you might want to do. And if you can't visualize them, to go on off and try to try different things, and get a feel for what you might want to do. And let your life expand. I think the tendency is for people to stay put to stay in a comfort level until an event occurs. But the lucky people don't do that they don't have to. But is the luckiest person a perception of somebody else looking at the results that you've gotten from some venture or some excursion that you've taken that turned into something a little bit more involved? Or is it really truly luck. I mean, I think in many cases, you make your own luck. And so the luckiest person to me is more of a perception it's me looking as an outsider into the results that they're getting from something that they discovered and decided to pursue. So how would somebody that's following a normal path, like you follow the normal pathway of being engaged in financial services? That was your that was your thing. That's the passion that you had, and you had a number of, of areas that were areas of focus. But during that time, there was something else that you were doing along the way that kept you engaged in something that allowed you to stay passionate. And ultimately, even as a financial advisor, I often looked at you as someone who was the luckiest person just by virtue of the results that you got there.  Yeah, let's, let's answer this in two pieces over here. So I think the first piece that you have to answer is what do we mean by lucky? You know, there are a lot of people who say, you know, I won a million dollars in the lottery is a lucky person, okay. That's not what we're talking about uh, but we're talking about is how people feel. there's a feeling here that makes you feel lucky. It's when all of a sudden your life is taking form that you feel like you're making progress. You're enjoying every day you're moving in a direction that makes you happy. And that's what we're really talking about. Now, now two if you can rephrase the question that you asked me I'll actually try and answer. oh boy, that now you're gonna have to try to remember something? Again, you're engaged in life activities, it's raising kids, it's making an income, it's paying bills is doing all these things. So what are you looking for during the course of those actions that allows you to stay engaged in a way that's, that's compelling and gratifying? Well, again, I'm one of the luckiest people in the world here, uh my old job being a financial adviser was to work with some of the greatest people in the world. These were, these were people that motivated me every day, when you sit down and you look at people who are dealing with all these problems that you're talking about, they're dealing with kids, they're trying to pay for college, they're trying to figure out how to make enough money to do things. But among the people that I happen to deal with, these were people that had some insight about what they wanted in life, and what was important to them. And, and, you know, although a lot of people would say, Gee, I want to travel, I can't wait to get my kids up to a certain age, the luckiest people incorporate their kids into their life in the future to they're part of their life, and they're always part of their life. But I think the difference is that they sit down and they start to think about what are the things that fascinate and motivate them? Okay, if you think about this Bill, wouldn't it be great to be able to wake up every morning and have on your calendar, things that you really, truly enjoy doing that fascinated and motivated you, and allowed you to expand your horizons allowed you to grow in life, as opposed to having your life become smaller and smaller and smaller?Bill Hughes16:58I think a lot of people listening to this might be thinking, so I make a list or what do I do? How do I go through the self-discovery to maybe reorient my path? Ray Loewe17:12Yeah, you  do make a list, among other things. So there are a couple of things and by the way, we have a book that we just completed writing it, it will not be out for a couple of months yet. But the book talks about the luckiest people in the world. And there's a planning process and there that talks about how the luckiest people get lucky. So I think one of the things that you do, first of all, is you sit down and you say what are the things that are working in my life, the things that I enjoy doing that work? And the idea is that you want to keep those going. And then you look at the things in your life that aren't working. And you say how do I stop doing these? How do I not have to deal with each anymore? And there's not a tried and true method of doing this. I just think if you work at it, it happens. Okay? This concept of lists and visions is absolutely critical to and, and probably even more important than that is whatever your list is, and your vision is now you need to constantly expand that and look for how do I keep it going. And you do that by talking to other people.Bill Hughes18:34One of the things I've noticed about a lot of folks that we've interviewed over time, is that they all seem to have one attribute that really sticks out in my mind at least anyway and that is they seem to have a gratitude for things or where does that play a part in this?Ray Loewe18:49Well, yeah, you have to understand you know, if you're going to do things that make you happy, I think gratitude is a natural part of it. But you have to take the time to make sure that you understand that you're lucky when things work for you and that you should be grateful to other people and you should be grateful for those gifts that you've been given. And the fact that you are just makes you feel happier and happier and happier and more and more grateful and it just grows it snowballs. So how would you build something like that into your process? Well, you tell me, what do you do? What? I'm going to turn the tables on you here. I figured it was only a matter of time. So what do you do? What do you do? Every day that makes you appreciate your day and makes you know when you're making progress in your life and when you're not what do you do?Bill Hughes19:48Well, again not to get not to stray too far. Because I think that at some point we will be breaking this into the next section which gets into a lot more depth. I think as far as precisely how to do that. But for the individual, I think that it's really an attitude thing, it's being able to look forward to things getting out of even getting out of bed in the morning, and looking around and realizing that you got a fresh slate, you got a chance to make a difference in something. And being able to, to, I guess, embrace that perspective. So how does Ray get out of bed in the morning? And what do you look at when you first get up?Ray Loewe20:30Okay, so you just hit a key point right there. And the key point is, basically, what are you doing to make life better for other people, okay. Because if you're totally selfish about this whole concept of being a luckiest person in the world, you're not going to go anywhere, you have to make a difference. And, and I think that I've seen too many people that I would not call the luckiest people in the world, who generally are content, they're generally happy. They're ambling through life, they're busy. But they're not doing anything that's meaningful. They're not doing anything that's driving them. One. One of the reasons why we're doing this podcast right now is that I get excited every week when I get to talk to a new and different person, and I find out what they're doing. And all of a sudden, I become energized. And I think the people that we interviewed become energized. And we find out that there are a lot of people out there that just aren't sitting on their duff. They are out there, trying to do some things for other people, and they get joy and happiness out of doing that. Just like they do get joy and happiness out of taking a cruise. So So part of this then has something to do with being a little bit more observant in life than just self-focus. You've got to be and you do this pretty well, in the sense that you're you seem to always have your eyes open for interesting people. Yeah, uh you know I've always felt this way I, you know, I've used an expression, a lot of Hey, Bill, you're an interesting person. You know, now in some ways, that's a backhanded compliment, okay. But the difference is I mean it, if I need somebody that interests me, or fascinates me, I want to know more about that person. And I'm going to keep digging into that relationship until such time as it goes the other way. And then you kind of phase-out of the relationship. And the whole key here is to continue to meet people that expand your horizon that make you think about things you want to do and make you excited about life. You know, when we're gonna have to break in this podcast a little bit, because we're getting near the end of our time, but we're gonna continue this next week. And when we continue this, one of the things I want to do is, is to talk about some of the mindsets that the luckiest people will have. Cause they are interesting, and they're unique. And they differentiate what I think the luckiest people are from others that are not. Sounds like a plan. Good so so let's, let's end this podcast right now. We're going to be back next year. Next week. Excuse me, I'm Bill Hughes is going to continue this interview. And we're going to probe into what makes the luckiest people lucky. And how can you I think we're going to expand a little bit and get into how can you join the community of the luckiest people in the world that can help you do this?  Sounds good. Okay, so Taylor, let's end this session. And we'll be back next week with another changing rules episode. Kris Parsons23:51Thank you for listening to changing the rules, a weekly podcast about people who are living their best life, and how you can figure out how to do that too. Join us with your lively host of Ray Loewe, better known as the luckiest guy in the world.

Guest Co-host:  Cecily Laidman:  [email protected]'s website:  https://springpointsl.org/Podcast guest:  Brian Giersch:  [email protected] Transcription: Kris Parsons00:04Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:19Everybody, This is Ray Loewe. And this morning, I'm operating out of my own living unit at the Willow Valley Country Club how's at, and I'm here with Cecily Laidman and Brian Giersch. Now we're going to talk a little bit about something interesting, I have no idea but it's gonna, it's going to involve the luckiest people in the world. And the luckiest people in the world are those people that we've defined as those people who invent their own lives, they go out of their way to create a life based on what they want to do. And then they step into it, and they live it under their own terms. And you're going to see today that we have Brian and Cecily both of whom are the luckiest people in the world because they just bolt through life under their own terms. And don't let too much get in the way. The name of our podcast is changing the rules. And this is one of the things that the luckiest people in the world have to deal with, and have to get control of because everybody in our lives throws rules at us. And if you haven't noticed, we went to school. This, this is going to hit home with Brian later, the school's throw rules at us, our parents threw rules at the church, throws rules at us, our jobs, throw rules at us. And you know, when you're living your life under somebody else's rules, guess what, that's not your own life. So the luckiest people in the world have to figure out how to take those rules and make them work for them. So that they maintain the structure of rules, but they maintain it under their own terms. So Cecily has been our co-host for the month of September, and Cecily thank you for doing all the work for me this month. appreciate it. Cecily Laidman02:08Oh, Ray, it was my pleasure. You do all the work.Ray Loewe02:13And Cecily I met about 10 years ago, she is the chief cook and bottle washer at spring point choice, which up to this point has been my long term care unit, right and Cecily, I have to tell you that once I made the decision to become part of spring point choice, it gave me the confidence to know that I was protected for the rest of my life now and it allowed me then to go back and make some decisions that I felt I needed to make as I go through life to live my life the way I want to. So I will be forever indebtedCecily Laidman02:52Of course not. No, it's a great Yeah, and I mean, I changed the rules by doing this in this in this industry. This is a program that does change the rules instead of a wonderful, beautiful community that both of you live in. Some people would prefer to just stay in their home. So I'm kind of a rule changer in that respect. And I'm also just addressing what a lot more people really would like to do. So I thank you, Ray, for being part of the program for as long as you have been. Ray Loewe03:27Well it's it's a wonderful program, and it's been and always will be a significant part of my life. So let's introduce Brian over here. Okay, so Brian, the first thing I have to tell you is that my secretary misspelled your name. She has you in my system as brain. Wow. That's a misnomer. Brain Giersch. So I think that puts this in perspective. Okay.Brian Giersch03:53Misspellings since sixth grade. it was very clear from that point forward.Ray Loewe03:59So let's go back into time a little bit and talk about your previous life as to where you are to kind of set a perspective because Brian's going to tell us Cecily about his journey from where he was at work. And you know, raising kids and all of those great things to where he is now and where he's going. And, Brian, you were a teacher, educator, school principal,Brian Giersch04:26I worked for the school system did all the above and then some. My wife and I both graduated in with degrees in education, elementary and secondary. Both of us taught for a short period of time in real classrooms. And shortly into that career, I moved into school administration, probably for 20 plus years school principal for 14 where I really wanted to be towards Personnel Administration. And I worked in a large County school system with 9000 employees, and oh, wow, then my last seven years were staffing 45 elementary schools. And that's really where I wanted to be in the first place. It just took a long time to get there. Dottie worked work through the classroom, seven years of motherhood, reading teacher, then several supervisory positions that were countywide in the same very large County, in Maryland. And she was finally loaned to the state of Maryland to run a statewide early childhood program. She retired from it. So we were both employees of the same school system, for our careers. But when different paths. And we're both plans to retire around 2003, we left Maryland and began retirement number one in eastern North Carolina, where we lived in a development that was locally referred to as Yankee Stadium. When it was developed, it was marketed to both sides of Long Island Sound. And we were Connecticut people, Rhode Island people, Long Island people, Jersey people, and the southerners of Eastern Carolina were glad to see us impounded because they didn't like to see us around. But we had a wonderful retirement there for 15 years. It was almost a waterfront community with canals and docks and marinas. And that kind of stuff.Cecily Laidman06:42So we're in North Carolina where was it?Brian Giersch06:45if you specifically was it was New Bern, which is the which was the colonial capital of the capital colony. It's about 35 miles inland from the lower Outer Banks. And this is the confluence of a couple of rivers that go to Pamlico sound and then on.Cecily Laidman07:04I know Pamlico sound.Brian Giersch07:07wasn't the service. We had been sailing on the Chesapeake Bay for decades, had a big cruising sailboat that we took with us to the Carolinas. But we had to go someplace where we keep on sailing and cruising. Newbern was the place. And during that period of time, my mom and dad who were in Pennsylvania, lived and worked in Pennsylvania, had moved from their home. But 50 years into a continuing care community in Media, PA on the southwest side of Philly. And were there for 32 years. Almost all of that was independent living in their apartment. Wow, Dad lived to 100 and a half. So he was there for a long, long time. And over the period of 30 plus years, that they were in their continuing care place. My brother and I both very, very quickly realized the value to them, to our parents being in a place like that, but also the value to us as their offspring, not having to worry about them, or not necessary not to care for them. But just not to have to worry about their care and independent of each other, we both eventually knew that we would be making the same type of decision. I was fortunate that my brother did all the research and probably close to 10 years ago now. He visited I think 17 continuing care places between PA and Florida. And called me one time down the Carolinas Hey, you got to come up to Pennsylvania to take a look at this place, Willow Valley. So my wife and I drove up here one time, and that one time was the deciding factor. We have been aware of other places have been around and in other places. And this place just seems to be like a right fit for us. SoRay Loewe09:18So your brother did all your work for you. And he did right he did. Nice, nice guy.Brian Giersch09:23And I'm glad for that. And he actually lives here also he moved in here. He's three years younger than myself. But he moved into a year and a half ahead of me. So he's been here about four and a half years. We're now entering year four Willow Valley communities.Ray Loewe09:41Can we go back a little bit and talk about the retirement experience and get some insight from you about why you made the decisions that you made. Were they the right decisions Going back in retrospect, would you change things. What we're trying to do here is give people who are thinking about changing into the next phase of their life, some insight as to how to do this.Brian Giersch10:12There I did, there are probably two phases of consideration. One was the actual retirement decision of moving into retirement in the first place. And the second would been going from retirement, age to retirement be where we are right now. It's awkward to to to talk publicly about, about the decision to retire. I was in a position that I loved and the position that I had geared my entire career, out of staffing, the 45 elementary schools, very, very large school system, the work was getting harder and harder, it was getting harder as it is right now across the country to find qualified teachers in the quantity that we needed for this very, very large system. And I was putting out longer and longer hours. Where over the seven years that I had this position. First, it was 8 or 10 hour days, and seven years later, it was 16 and 17 hour days, it's trying to keep those all those positions staffed. My wife was two years behind me in her retirement goal, because she had taken off time with the kids. And our plan always had been that we would start working on the same day, and we would retire on the same day. So in my mind, I still had two more years to go. And what was becoming a very, very demanding position, all-consuming position. And somewhere along the way, my wife said you know, you're gonna kill yourself doing this thing. And this is really worth, the risks that you're taking the pressures you're putting on yourself. And I never thought about that I was an organization guy dedicated to the people and that I served an organization that I'm within last year I worked. And leaving early was never a consideration. But when she started talking about Health and Family Welfare, that kind of stuff. I started to recognize the wisdom that may be getting out after 35 years was better than struggling for two more and leaving on the same day after 37. So I did retire early. And that was that that was a game-changer for us. That was not something we had anticipated. It was a plan we had 37 years in the making. And I basically bailed out two years early, she worked two more, I worked part-time between the househusband, and she just loved every minute of those two years. kind of stuff. But as we were approaching her final two years in my retirement, we had to make some decisions about whether we stay in a community that had been home for 35 years. Or you move on and uh it was almost an easy decision to make. We had we moved into a brand new home and a new development where everybody was the same age, children the same age. And everyone knew all the kids on the street knew the parents on the street. But as the decades passed, and the kids disappeared, like the parents must have been doing. We were doing working harder longer and isolating ourselves more. And the sense of community disappeared, a sense of belonging disappeared, we were just focused on our jobs. So we were looking for something that would give us a restoration of who we were enthusiasm for life and begin to explore and do things differently. And that's where we were we discovered that this little development down in New Bern, North Carolina that featuring water and golf and whole tees expatriates from the Long Island Sound area. And there we had an opportunity to reinvent ourselves and if you're talking about changing rules for us, it was life-changing. To be the organization man for 37 years and have an opportunity to define who he wanted to be how we work with how we wanted to structure our time and opportunities for community leadership. huge opportunities. community involvement social and otherwise, recreational. It was a wonderful experience and everyone around us were having similar experiences having just retired from places up north and for fun in the sun, or out of the water or out in the golf course. But as that, as those years became 13,14, and 15, we started, we were probably the first in our social network, in that community to publicly start talking about what's next? And do we really want to stay in the custom home that we built them, and designed that was just really lovely? And stay there forever. Or find a place where much like my mom and dad experienced where our two kids wouldn't have to worry about us. And it was that factor that caused us to start sort of thinking about what should happen next. And it was the concern for our kids my mom is going back a long, long ways. In her probably 40s and 50s spent 15 to 18 years caring first for her mother than for her mother-in-law. And then for her father in law, and it was just continuous out of the home tracks to their to my grandparent's homes to care for them almost on a daily basis. And she had vowed that her two kids, my brother and myself would never have to have that experience. And it was for that reason that back in the 70s. And very early 80s, she started looking for continuing care places. And they were very, very happy where they went. And my brother and I were happy for them. And pleased that we didn't have to go through the ordeal my mom did. So here we move several decades further down the road. And now we're when my wife and I are having those same conversations, what can we do to look out for our children as we age. And thankfully my brother did research, which was great. We then moved into retirement number two coming here. But that was Ray that was a five-year plan. And knowing what we were going to do having to downsize dramatically, from a very large home to what is this as a large apartment. But it required a lot of dispossessing of things we accumulated over decades and decades selling off my boat of 25 years. So that was a tough one. We made up for that here though, because I bought a smaller racing boat and still race on this Susquehanna river with a bunch of old guys from our community and two nights ago got a first, second, second in three races. Okay. Good for you. redefining continuing when we got here is starting all over again, when we moved to North Carolina was starting all over again, and getting involved with that community and its activities and the social networks. And then here 15 years later, doing the very same thing starting all over again, getting involved with activities, getting involved with social networks, creating activities for things that we couldn't find here that we wanted. My wife, for example, tonight, this afternoon we'll be teaching line dancing to a class of 60 line dancers who are all our similar age and where they put up some energy in two hours of series line dancing. I also started a ski club started out of one and then became a ski club of two and this last winter, we were ski club of three. So play that ski club, either grown exponentially.Ray Loewe19:19And you know I think that's one of the really interesting things about you and Dottie is that you want to do what you want to do. I mean you can merge yourself in all the activities that are here and there are tons of that. But that's both good and bad in a retirement community. I think I think the thing to do is to make sure you don't lose your identity and that you do what you want to do. And I know we would find it difficult to navigate in here if we didn't have the two of you as our mentors. And I know it's Dottie's job, not yours, but guess what you're in whether you like it or not.Brian Giersch19:59We Ray, we all benefit from the people that surround us. And each time we've made a transitional move, whether it was North Carolina or here, you suddenly find yourself surrounded by people who want to welcome you. Include you in their activities introduce you around, make you feel at home. And I don't know if that's just unusual, unusual characteristics of that North Carolina Community and this one, I hope that's true everywhere you go. But our transitions have been easy ones made easy by that by the people who welcome us and make us feel a part of a community that we now call home.Ray Loewe20:41Unfortunately, we're getting near the end of our time, Cecily do you have any questions for Brian or comments? Cecily Laidman20:47No, I was gonna say it's really interesting hearing your story, Brian? Because it looks like your parents definitely set the example. Oh, absolutely. where you were going and having worked both in continuing care retirement communities, as well as the program I'm in now that's, I would say when I started talking to people if their parents had been in one, and yours, I mean, it sounds exemplary experience. If they had been there for so long, so that must have helped. The other thing I'm, I'd like hearing is, I'm always concerned. I mean, being in this industry, I've noticed that people who work longer live longer, or at least are challenged, and I see your transitions and being able to pick up roots and change again, that revital, it's like starting over again. And that revitalizes you. And so I admire what you and your wife have done and how you, you know, kept it going.Brian Giersch21:44I don't want to go back to the very, very beginning of this conversation, where Ray introduced himself and the three of us as the two of you as the luckiest people in the world. My brother actually refers to me as the luckiest person in the world. So the ship is this, that phrases is to be disputed. And one of the reasons is that when we sold our house in North Carolina, and move out 24 hours after we moved out, the new occupant moved in. And 21 days later, that house was flooded by Hurricane Florence and gutted the interior of the house, and had we stayed an extra 21 days or had I forced to negotiate to into stalemate we would have been in that house 21 days later and I would not be sitting here Cecily Laidman22:38Okay, you win today you're the luckiest guy.Ray Loewe22:43Well, what you got to do Brian is get the LLC after the luckiest guy in the world but you know, there are a whole lot of the luckiest people in the world. And, and different reasonings. Yeah, for different reasons we all create our own path but the important thing is that we create our own paths. And one of the greatest things is being able to hang out with other lucky people. Because you don't get the downers it's life becomes an upper all the way through and and and that's been my experience here and that's been part of the experience that you've helped me grown into. So again before we have to cut off the switch here Do you have any last comments that you want to make?Brian Giersch23:26Yeah. Whoever's out there and you have when you look at your glass, always presume your glass is half full. And never look at it as half empty. When people have asked how is my day going, I'm having the best day ever. And I say that all the time is and it sickens my brother because hates to hear but every day is the best day ever. And if it isn't, then you're doing something wrong you need to fix it and make every day something stimulating for you.Ray Loewe24:00That's cool. And so thank you for being our guest today. You are definitely one of the luckiest people in the world. I'm not gonna give you the supreme title though, mine is the luckiest guy in the world LLC you don't have that.Brian Giersch24:14I'm just the guy that got that tag from his brother on the last flight out of Australia before they shut down Australia 18 months ago so some luck in there too.Ray Loewe24:26Yeah and Cecily thank you for a month of wonderful guests and podcast people and for kind of leading this last four weeks where we talked about how people can make this transition and if you haven't gone back and heard any of the past podcasts, we had Margrit Novack on recently we had a young lady from the ACTS communities, Lori Woodward, it's different than you are and Cecily I had some time during the first week to talk a little bit about this whole concept of planning your future and making sure that the glass is half full always. Alright. So Brian, thanks again for being with us. And if you guys will join us. Next week we're going to go into another phase, we're going to be talking uh Bill Hughes is gonna be our co-host. And he's gonna bring in a whole other interesting cadre of people to talk about talk to so, Taylor, thanks for being in the background there and sign us off.Kris Parsons25:37Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that to join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Guest Co-host:  Cecily Laidman:  [email protected]'s Website:  https://springpointsl.org/Podcast Guest:  Margit Novack:  [email protected]'s Website:  https://margitnovack.com/ Transcription:Kris Parsons00:04Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:23Good morning, everybody. This is Ray Loewe. And today, I am not in the studio, we have Taylor in the studio, I'm sitting in my own little living unit over here, we have two guests with us, we have Cecily Laidman who is also at home working from home today. And we have Margit Novack, our superstar today, and you're going to love hearing about what she's doing. So in retrospect, let me tell you a little bit about our show, changing the rules because it was put here to kind of introduce some of the luckiest people in the world, to everybody. You know, for some reason, there's a group of people out there that just seem to have it all together, they seem to be able to find their way through adversity, they have goals and objectives or visions of where they want to go. And they find a way to get there under their own terms. And the changing the rules comes in, you know, we're all given rules all over the place. We had rules from school, rules from our parents, rules from the church, rules from our jobs. And you know, after a while, they get in the way and one of the problems with rules is they either tell us that we have to do something, or we can't do something. And the luckiest people in the world design their own lives and live them under their own terms. And you can't do that with somebody else's rules. Now, we all need rules, because we need some structure in our life. But the idea is the luckiest people have found a way somehow to make those rules work for that. And we have two guests today, both of whom have altered the rules to make them work for them. And we're going to start with Cecily. Cecily has been our co-host this month of September. And she has set up some meetings and interviews with some wonderful people. And she has another one today. So Cecily runs, she is the chief honcho, the big Maha of SpringPoint choice. You know, there may be others with higher titles, but she's the one who really runs the show. And springpoint choice is a care at home program that I have to say I've been fortunate enough to be part of for the last 10 years or so. And it's a place that gives us security of knowing where we're going. And Cecily thank you for bringing me to that program and say hi,Cecily Laidman03:02Well, hi, Ray, thank you so much. Um, you know, changing the rules or bending the rules has been my mantra, I think most of my life. And running this program called springpoint choice has been a real thrill and something I've always wanted to do. But kind of to segue and to our guests today is interesting because I got into the senior living field about 18 or 19 years ago, and I was working in a wonderful retirement community. And I was doing the marketing and talking to people who want to move in. And of course, the big challenge that a lot of people face when they're moving is what am I going to do with all this stuff? How do I move it? Oh my gosh, I really like to stay at home. Yeah. Well, that's where I first met our guest who's Margit Novak, she had a company called I hope I can say the name of it moving solutions. I don't know if there's any restrictions on saying that. Anyway, um, when I first met Margit, I knew that you know, I was the luckiest person in the world because she had is a dynamo. She is, um, she's got her act together. And she gets other people's acts together by helping them organize and pair down things etc. So I've known her for quite some time. And then, you know, now I'm in the same industry, but doing a little different twist, which is people instead of going into a community, they are able to remain in their home. But the cool part about it as a Margit has continued to be in the senior living industry. And it's even just written a book about, about things that change in your life and how to look forward And not make assumptions about what happens when you're becoming, having those numbers in your age. Grow up and up and up. So, Margit, welcome.Margit Novack05:14Thank you very much. I'm delighted to be here. Thanks for having me. Ray Loewe05:19Okay, Margit, I'm going to lead off with the first question. So you're a Philadelphian? Yes. Born and bred, okay, we share an alma mater, course you're much younger than I am so that you went there later than I did. And now you share time and a senior living place in the Philadelphia area and a second home on the Chesapeake Is that correct? That's correct. And hopefully, you're on the Chesapeake today.Margit Novack05:51Actually, it's a little river for the St. Martin's River. I'm not too far from the Atlantic Ocean buffer, west of Ocean City, Maryland, and I am there. And just yesterday, I was kayaking. So I do feel pretty lucky.Ray Loewe06:11There are some people that really have their lives together Cecily and then there's me. Okay, so So, Margit, you were known in your past life as the queen of downsizing, I believe.Margit Novack06:27Well, that was certainly my self-proclaimed title. But I was widely recognized as an expert in the field of downsizing and moving late-life transitions, yes.Ray Loewe06:39Okay. So that was in the past. And now you are doing what?Margit Novack06:43I was incredibly fortunate to arrive in my mid-40s. At a career that excited me. And where I learned that I could put my passion and skills in something that I really believed in, and it isn't often that people have an opportunity to find that wonderful meeting, the confluence of what they are good at what they believe in, something they can earn a living in. So I do feel that that made me incredibly lucky. And I did that for 25 years, I had a job, a business I never wanted to retire from. But ultimately, it is it becomes time to leave a business, I achieved every entrepreneur's dream, which is to sell my business and monetize all those years and hours. And that's what enabled us to buy a second home. And but I think it was COVID. That caused me to sit back, it was a time when I had just left my paid title and work. And it was forced, I'm forced, moving back. But it made me think about what's important. And I have been thinking about embracing uncertainty. And that's what I've learned to do in this time, this next phase of my life, I don't know where I'm going completely, I wrote a book. And that was both gratifying to do and I've, I really enjoyed the conversations with people about it. I thought I was a person who would have to go immediately towards something. And many people do that they go right, what even if that's taking care of their grandchildren what or a job that they've been waiting to do, or they even continue working part-time in their prior career. I'm not doing that I'm figuring out how to be the best me in this next phase. And it's even in the uncertainty, I'm finding that there's a lot of joy, and also a lot of mindfulness. Of what I have, and that that mindfulness enriches today. You know, mindfulness was a word I kept hearing about, but I think it took COVID to make me sit back and recognize that I need to be more intentional about my time, about relationships about what's important. So that has been how I'm going forward. Ray Loewe08:41That's cool. I love this. You're searching for the best me Cecily's found that already she already knows she's the best me. I am nowhere near figuring out how you even figure out who is the best me. But let's go back to your book a little bit. You took some time to write a book and it's called squint and it's kind of a strange name. Okay. But what's squit all about?Margit Novack10:07Squit is about looking at your life and some of your personal narrative, and recognizing that one getting seen that there was a new perspective as you were older, and that causes you to revise some parts of your personal narrative. There are a lot of stories, my stories are part of a lot of larger stories. And what I found is that, as people read those stories, they're able to say, wow, that's something I can really relate to that this really gives me a perspective, change perspective about something in my life. So for example, I had, I wrote about, in one story, I'm visiting some clients, and there's a mother there with her daughter, and the mother. I'm trying to establish rapport. So I asked the mother questions, how long have you lived in your home? And she graciously says, Welcome. I've lived here for 37 years. And then her daughter says, No, Mom, it's 39 years, the mother stops, the story, because she's been corrected, and it really stops your flow. And later, the mom is take, I asked her for a tour of her home, and she's really taking pride in showing me things that are home, and she points to a picture and goes, I'm there with my grandson, Kevin. And she goes, No mom, that's Geoffrey. And again, the mother stops her story. And I'm thinking to myself, why are these details important? Whether she lived in her home for 37, or 39, is not important. She's telling a story. And every time she is corrected by her daughter, it makes her recognize that she's not 100%. If it makes her sad, if it diminishes the joy she was going to take in telling a story, we do take joy in telling stories and retelling stories. And I know that if that daughter thought about it, she would choose to be kind, she wouldn't choose to hurt her mom. And what I loved is this is just one part of a story. But a friend who read someone who read the story, read my book, texted me and said, that is exactly what she's doing with her own mother-in-law. And it was only in reading about someone else's story, that she was able to recognize what she is doing with someone who she loves, and wouldn't choose to hurt. But it's such a natural inclination to correct. So when someone says I saw myself in one of those stories, that's a wonderful thing for a writer. Cecily Laidman13:11Margit, did you give that daughter one of your books to read by any chance?Margit Novack13:17I, you know, it was years ago, but I hope she reads it. Yes, It would've been correcting the daughter. True.Cecily Laidman13:26No, opening her eyes, because I think you make when you're different generations make assumptions about other generations. And, you know, once you change, or transition into the next generation, all of a sudden, your outlook is a little different than the assumption you made when you were younger.Margit Novack13:46You know, one of the stories that I really hit me is I heard two women talking and they were I guess, in their 50s. And one said to the other, how are your parents? And she said, Oh, you know, they're deteriorating. And I thought to myself deteriorating? What about? Well, they have some challenges. Mobility is hard, or my mom's been sick, but they're, they're resilient. They're making due they need more help, but and that's what I thought about my elderly pets. Now anyone who's ever had a senior dog or senior cat knows that their last year is often challenging. With my cat, he couldn't groom himself. I had to brush him. He missed the litter box. I we had to actually make a little lower litter box because he couldn't step up into it because of his arthritis. And he couldn't jump on my husband's chair to sit on his lap. So we got him steps so he could remain an independent cat and make it up to the chair all by himself. And I think anyone who has an old pet if you asked how they're doing, they would say terrific. Every day they bring me joy. And every day they have joy, even though they're not who they were, they find ways to take pleasure. And yet, we don't think about older adults who are losing abilities as having that same kind of enjoyment out of life, or the ability to enjoy, all we see is what they've lost. And it's just interesting how generous we are with our pets. And how we think they are having a good life. And how ungenerous we are with older adults, and how we often wonder, but how could they have a good life, if they have certain disabilities or struggles. And it's, it's not correct, because they're, you don't have to be whole, to still be worthwhile or to take pleasure things.Ray Loewe15:53You talk a lot or you we had a previous conversation, and you were talking a lot about waiting for perfection makes us smaller. And let's talk about this concept of becoming smaller in life and what do we do about it?Margit Novack16:10I think there is a real hesitancy, to look at changes and say, How can I keep my life larger. My husband had hip replacement surgery about four years ago. And about five months prior to his plan surgery, he said, we're not going to as many places we're not doing as much and our lives are getting smaller, let's get a mobility scooter. And I was really surprised when he suggested that. But I immediately got on Facebook marketplace. And by the end of the week, we had a scooter. And we used it and we went and we did things and I see so many people now so hesitant to get mobility aids or aids in their home different modifications that would enable them to experience life easier. They're not willing to see themselves potentially as needing, as needing assistance. And that's so different from a call I received years ago from a man who said, I don't know if you remember me, you moved me about 15 years ago to a community and I did remember him, he was in his mid-80s. He said, Well, I'm going to be 100. And I live in an independent living apartment that is the farthest away possible from the main dining room. And I'm finding that I'm not going to as many events as I used to, and I'm sometimes having my meal delivered to me rather than walk to the dining room, and my life is getting smaller, and I don't want that. So I'm going to move to an apartment in the building A that's closest to the dining room. And I love that a 100-year-old didn't want his life to get smaller and was taking action to create an environment in which he could have a larger life. And that's what I think too many people don't do, their life gets smaller, and they don't take action in ways that would enable it to get larger and that could be getting a scooter, it could be moving to an environment that allowed them to have more mobility or freedom. I really admired this individual and I wish all of us would be thinking about how do I keep my life larger?Ray Loewe18:53Is this the subject of your book is this. Are these stories in your book Squint or many of them? Margit Novack 18:59Many of them are in my book. Yes. Okay. Ray Loewe19:02You know, we're gonna run out of time as we always do, but again, in a previous conversation, we were talking about the concept of buying tickets. And it's so enlightened me we have to talk about buying.Margit Novack19:16I love the concept of buying tickets. It comes from an old joke of someone who says, God, why won't you let us win the lottery. I never win the lottery. Why don't you let me win the lottery? And God says, help me out here, buy a ticket. And I think life is like that. I mean, there are a lot of challenges as we get older. But if you buy tickets, there's also some opportunity for new experiences. That doesn't mean life doesn't change. But it puts some onus on us to create an opportunity for new experiences. Um, I'm visiting some friends over Thanksgiving, some family members. And I said, let's get to cooking, let's book a cooking class. And he and my husband said, You're the worst cook in the world, why would you book a cooking class, and I said, I don't care really about the class, I'd like to experience it. But I'll be doing something with people that I care about. That's the that's what I want to do. I want to have new experiences, be with people I care about. buy tickets, which, which means creating opportunity. This past week, I started the mitzvah club of teal Bay, it's a group of five women who are getting together to do good things. Or to have purpose, it's about companionship in purpose, it's less about what we'll do, then about wanting to get together for purpose and create meaning in our lives. And that's buying tickets. Um, so I like the book. I'm still confronting uncertainty, but I'm embracing it, to experience this next phase. With joy with, with curiosity. And feeling that I'm one of the luckiest people in the world. Ray Loewe21:27Well, you are one of the luckiest people in the world. And we're going to send you a coffee mug that says your one just because you are but Cecily, to kind of help, wind up what kind of comments Do you have, and you have any further questions of Margit? Cecily Laidman21:41Well, I think I always love listening to Margit because she makes you think about things. And she can sometimes bring out the obvious that you haven't seen. And a total inspiration I feel and the fact that she was so successful in her business, and now she's in whatever the next phases, like she said, and you know, writing a book during COVID, you know, kind of do more self-reflection, in a way when you're kind of sequestered in your house, there are a lot of little silver linings to the COVID challenges. And if anybody could, you know, make lemonade out of lemons, that's Margit. And I'm just, I'm very lucky to call her a friend, as well.Ray Loewe22:36And your book is called squint, squint, and you can get it on Amazon, available, Amazon, any other place just on the Amazon.Margit Novack22:47Now wherever books are sold, wherever books are sold, andRay Loewe22:51what we'll do is we'll make sure that in our podcast notes, we referenced this so that people can find you. Is there a website that you have, where you share any more of these great ideas that you have?Margit Novack23:04there is they can go to MargaretNovak.com. That's ma r g itnovack.com. They can find out more about the book and also some blogs that are interesting, including what to do with those diplomas now that you're no longer working. Ray Loewe23:26Okay, I've got to read that one. And yeah, and there's more, we talked about some things in a pre-interview that we're just not going to have time to do. But how to disregard your friend's disapproval, because they don't plan and you doMargit Novack23:41None of our friend's plan. And they disapproved of our moving to senior living as well.Ray Loewe23:48Yeah. And there's more about the buying tickets. And there's some other great stories in this book. It's really a must-read. And, and I think we all reach this point where we're transitioning from probably a work-life to whatever is next. And who knows whatever is next. But people like Margarit have an idea. They have a sense, they have a direction of what's important to them. And that's what makes her one of the luckiest people in the world. And, Margit, thank you so much for being here. Margit Novack24:22And thank you for having me. Ray Loewe24:24Thank you so much for introducing me to Margit. She's a total joy and an inspiration and there's incredible wisdom in talking with her so uh, everybody. We'll be back next week with another guest. And Margit. Thanks again for being here. Thank you very much.Kris Parsons24:43Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Guest Co-host:  Cecily Laidmain:  [email protected]'s website:  https://springpointsl.org/springpoint-choice/Podcast Guest:  Lori Woodward:  [email protected]'s website:  https://www.actsretirement.org/ Transcription:Kris Parsons00:01Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:16Good. Good morning, everybody. And Taylor, thank you for going a little long on that intro. Okay. It's always nice to have music when you start out. And I am one of the luckiest people in the world. And we've got two more of the luckiest people in the world with us today, we're going to talk to them and find out why they're lucky. And remember, our definition of the luckiest people in the world is they're people who design their own lives and then live them under their own terms. So they tend to be happy people, they tend to be excited. They're not without problems, they deal with many of them, they have to pivot a lot. And therefore they are quite good at dealing with rules. You know, one of the things in life that we have is we're saddled with too many rules. We're given rules by our parents, then the schools come in, the church comes in their business comes in. And the next thing we know we got all these rules, saddling us down. And rules usually tell us things that we must do, or we shouldn't do. And we find that the luckiest people in the world get around those rules pretty well, they find a way to make them work for us. And I'm going to start today with introducing Cecily Laidman. I met Cecily, probably 10-12 years ago, Cecily has been taking care of my long-term health, up to today, even. And she's done a great job, I haven't needed her. Okay, and it's been wonderful. So, so Cecily is at a place called springpoint choice. And she runs a care program for seniors, where she will take people and put them in your house to take care of you if you get sick. And if you need help. And she does a wonderful job. And she is going to be our co-host this month, and we are going to spend some time with other people who do similar things. They're all different. There's different strokes for different folks. And Cecily Say hi.Cecily Laidman02:25Well, hi, Ray, thanks for introducing me, I I'm definitely feeling like one of the luckiest people in the world. And, and one of those reasons is that about 21 years ago or so, I was in this great early morning workout program that would you know, we'd get up at six o'clock in the morning rain, snow, shine, and be outdoors and doing boot camp things and all that sort of stuff. And at that time, I was kind of doing some freelance marketing and sales, and public relations. And one of the people that I met at the workout was that made me a lucky person is who we're going to be talking to today, which is Lori Woodward. And Lori Woodward at that time was in the senior living industry. And I had no idea what that was all about. And she asked if I had, you know, help out doing, you know, go to some of the communities and see how the sales were doing and this and that, and then it kind of evolved. And I went to one of the communities and worked as a marketing director. And that was because of Lori Woodward, who is now the vice president of marketing and sales at all of the Acts communities, which is one of the premier organizations on the East Coast that has a number of different continuing care retirement communities. But Laurie can do a little more about that. So welcome, Laurie.Lori Woodward03:57Well, good morning. Thank you for the great introduction. Great to be here. So, you know, do you want me to get started? Or?Ray Loewe04:09Well, well, let's, let's direct you a little bit more. Okay. So first of all, you are one of the luckiest people in the world. I know that because you got a smile on your face. You're here you're doing exciting things. You're making a difference to people in life, and you've had a path to get here. Yeah. Okay. So, tell us a little bit about your journey. I know you went to Millersville.Lori Woodward04:33Okay. My journey starts long before that Okay, it does. Okay. I thought a lot about this because you because of the title of your podcast. And I thought about why am I lucky? You know, I thought about well, I've had some real serious health scares. I feel lucky. Now that's really medicine, that's science that that helped me with that. Why do I personally feel lucky? To start out with I feel very lucky to have I've been born in this country because I think it's the greatest country in the world. And regardless of any issues we have, I could have been born in Sub Saharan Africa where millions of people die from starvation I didn't, I was lucky enough to be born in the US. And I think that is luck. But growing up, I do really feel that your formative years form who you are. And I've been so lucky to have great mentors in my life that I really attribute almost everything in my life to that, you know. So to keep it short and simple. My mom was a great mentor, she taught me how to prioritize happiness. My aunt Carol was a huge mentor in my life, she taught me how to value independence. And my brothers were great mentors to me because they taught me how to punch like a boy. So growing up, I really feel that's what formed, gave me courage and gave me focus and made me feel like I didn't worry too much about whatever I was doing in my life, I just kind of, you know, took the bull by the horns and did it. So. And then throughout my career, I had great mentors in the positions I was in. So you know, that comes later. But really, that's why I feel I'm the luckiest person in the in the world is those main factors. Ray Loewe06:31So I love this punch, like a boy thing. Okay. And I love the prioritize happiness. And I love the independence piece because that's what we are all about. Okay. So you started doing a lot of work in a lot of senior marketing organizations, give us a sense of where you came from because I think that certainly tells us where you're going.Lori Woodward06:54Sure, sure. So I did go to Millersville. local state school, Pennsylvania, I'm born and raised in Pennsylvania and love, you know, always just love where I am. So I never had a reason to leave. But from there, I got into really corporate communications, and I met my first career mentor, who I really just got connected with through a friendship. And, and she said to me, you know, what I need, I need someone who knows how to write and edit. And, and she hired me like, just knowing my, my qualities, you know, my enthusiasm, my intelligence, and I had no background at all in senior living, marketing, sales, or communications. But she handed me this job, or she said, you're going to have three continuing care retirement communities or life plan communities, I want you to do all the marketing strategy. And I want you to deploy all the strategy as well. So you have to learn advertising, you have to learn graphic design. So I did soup to nuts for three ccrcs That was my first job. I wrote all the newsletters, I took the pictures, I interviewed the residents, I got them printed, I got the mail, I learned a lot from that position, and loved it. And then from there, I just stayed. I just found this you know, a mission of helping seniors find happiness in that, you know, whatever you want to call it, the that that later stage of life, which I don't like to call retirement, I don't like it to call planning, call it planning. I like it to call it it's just another way you're finding happiness in that particular part of your life. Because that's what it's all about, right? That's what we're selling. We're selling stay happy. So IRay Loewe08:54So is that what you guys do you sell independence, happiness, and you teach us how to punch like a boy. Lori Woodward09:00Yes, that's exactly it. I love that. That's my new motto. Anyway, I just I stayed and I've worked with a lot of different companies. In the not-for-profit arena, I worked for a for-profit assisted living company, I worked for a couple of consultants where I really got to know Senior Living options all over the country. And, and then I landed at Acts, where I've been for almost 10 years and, and will probably be here until I go on to my next transition not to be called retirement. So So that's, that's my story. And today, I'm working here at this company and I'm at a very strategic level, but I still get to, you know, impact the lives of, of the people who live here, and so it's a Yeah,Ray Loewe10:02yeah, that's really cool. And we want to spend some time on the Acts community itself. But before we get there and Cecily get in on this conversation over here, because you're involved with this in a different way, when do people how do people make these decisions to get where you guys are? I mean, there has to be some time and like, where all of a sudden a light bulb goes off, and it says, gee I, I've got to make plans for where I'm going, when, when does that occur? And, and then kind of give us some idea of what some of the tracks are on how people get there. So uh Cecily lead us and LoriCecily Laidman10:46Yeah, I was gonna say that, you know, the when is is a big is a good question. Because some people can just, you know, sit on their duff and not do anything until something major happens in their life. And that's not the right way to do it. When I first got into this industry, I had no idea what this industry was. I mean, I, you know, I didn't have anybody that had gone into a retirement community or anything. So I think that a lot of it has to do with education about what your options are. And you know, when you make that if you, if you're knowledgeable of what the options are, then you'll be able to make a decision rather than just, you know, sitting at home and waiting for something to happen. And I think that, you know, even when I was working in a community, after people had moved in, I would say to the person, and to the couple, they all said, I wish I had done this sooner. So I mean, it's it's definitely your question is excellent Ray because of the timing, you know, when do you make that decision? I think people keep saying, you know, a lot of people say, Well, you know, I'm not at all I don't have to go there, I'm you know, I'm still young, I'm still Well, yeah, you can be young and go into a community. So there, you know, I would you agree with that, Lori?Lori Woodward12:06I do in part, I feel that for our for, for a person who is moving, physically moving somewhere. They look, you know, everyone feels like they're a younger age than they actually are. Like, I still think I'm 32. And then I'd say, Well, my son is 32. How can that be, but um, everyone, I feel like, looks at you know, their later years as something to dread, something that's going to be scary, something that's going to be painful. And what Cecily and I do in our business is try to convince them No, it doesn't have to be like, if you choose one of these options, you can actually take the course the other way doesn't have to be this downward shift, it can be like a, you know, an inverted bell curve, you can rise up again. So, you know, when you move, physically move to a, what we all call senior living community, I feel that people think it's going to be like your grandmother's nursing home, you know, and that is why most people say, why didn't I do this years ago? And it's why a lot of people say I'm not ready yet. And we and we say, Ready for what? So, you know, the, the fact that our, you know, care, some form of care is usually included in the decision, whether it be 55 plus that has visiting nurses that they tell you what you can have when you get older, or Cecily's product that's kind of an insurance model that involves protection for future care, or our model that's move into a campus and the care is right there on campus. There's the care aspect. So that immediately makes people think that's why I'm moving there. So that I have a plan for future care. And when they finally move in, they go oh, that's, that's not what this is all about at all, you know, so it's really that psychological barrier of care is included.Ray Loewe14:31Let me throw out a couple of scenarios here. I come out of the financial planning business, I've seen what my clients did. Okay, so one of the first things that I find is a client say gee I'm going to retire I'm going to do something and they decide to move with their grandkids are until their grandkids move after they bought their house and they've spent all this money on things. So I have one in particular that that bought a house in Florida to be near their kids and their grandchildren, of course, the kids change jobs are in Rhode Island now, okay. And as not that it's a bad kind of thing, but it's not an ultimate solution. I've known other people who moved to Arizona, and they go into like an over 55 community, it's not care, right? It's, it's about lifestyle. So when do you put all this together, because there's one major thing that I think I want you both to comment on. And that is, when Can't you get into Axes communities anymore, or Cecily when Can't you get into springpoint anymore, because there's that to think about.Lori Woodward15:43So, so I'll start like, you know, moving into an Acts campus, a lot of our prospects say, it's the gift I'm giving to fill in the blank, to my children, to my grandchildren, to my neighbors, because I am making decisions for myself today. So no one has to make the decisions for me later. And financially, I move in, my children never have to worry, again. And I think Cecily's product offers the same thing. So I describe our campus setting, as you have to think of it as that feeling you got when you went to college or university, you're with like-minded individuals, you're hanging out with them, you're learning, you're growing, you're staying active, you're feeling better and better every day, because you're socially connected. And if you and you know, and you're, you're improving your yourself, you're learning and growing. So not that you're moving in to prepare for the future. It's really, I mean, there is that aspect of it, but that's how I like to describe, to describe it. But it's, it's hard to convey that to the people who are looking in terms of the when, that's why we say it's better to move in when you're, you know, ready to have fun and ready to, to grow and learn in a convenient way. But also know that you have a plan in place, so no one will ever have to worry about you again, and you've been the decision-maker. So when is that it's not really an age, it's really when you feel you, you want to have that kind of lifestyle. But you also want to guarantee that, you know, you have a plan, when it's too late for Acts is when you already, it's I mean, I guess you could argue at a lot of our campuses is it's never too late because we do take outside, private, to our assisted living and skilled care. But generally, to move into the independent living, it's too late if you already need a high level of care, in turn to experience all the advantages of what we have. And it's also too late if you don't financially qualify. So if you've, you know, disposed of all your assets already, and you don't have funds to, you know, to pay for the to live there.Cecily Laidman18:36Our, you know, our program is a little different in that, you know, when you say the when, and when is the time, because we have a pretty strict medical underwriting to get into our program. So you have to be healthy and well. So that is a decision that has to be made sooner than later. Now, given that, I mean, we have people in their 50s that join our program. But in addition, we've had people in their 80s join the program that are still independent, healthy, active, etc. So you have to, you know, with our program, there are a little more caveats in order to be able to qualify,Ray Loewe19:12you know, you guys brought up a couple of really interesting things I like this idea of it's the gift it's the gift you give your kids. And I think that people don't think about that as much as they should. But it's really, really true. I have met people who have spent a good part of their life taking care of parents. And although it's a labor of love, although, you know, in a sense, they feel like they're doing something good. They get to the point where they actually start to resent their parents after a while because they're so burdened by taking care of people and they're not qualified to do that. You guys bring in that qualification you, you bring in this stuff and it's the gift of things and i think uh, people need to remember, you can't just pick this place when it's too late. Right? So let's talk about this medical underwriting a little bit. And I don't want to get too in detail but one of the big things, I think today is this whole concept of dementia  Alzheimer's, you know when you're at that point where you don't have your memory anymore, and this affects two people often. So you know, you got a couple and one's healthy, and the other one is not and, and now you're restricted from doing what you want to do, which is the gift to your children, etc, etc.Cecily Laidman20:42Well, they're just a little tag on that gift to your children. quick story. In my program, I was there was a couple that signed up down in Delaware, and the woman after she signed the contracts and gave us a check started crying, and I'm like, oh my god, was this buyer's remorse, you know, and I was all worried about it. And she said, No, she said, I wish this had been around when my mother was around because I ended up taking care of her. And it changed our relationship. We were no longer a mother and daughter, and I wish if somebody else and I could have kept that relationship, so, it's, you know, very significant. And the same thing happens in a community. I was in one of the communities I used to work in the About a month ago, and I saw this woman who is now in a wheelchair, she was talking to a younger woman who was obviously her daughter, and she goes, she goes Tesla, Oh, it's so good to see that. And she looks at her daughter, this is the one that saved me. And you because I came here. I remember, you know, we she came in on a Thanksgiving day to do a tour and I didn't want to do it. You guys wanted me to do what she said Cecily was the best decision I ever made. So, you know, that was the gift that she gave her kids and she was you know, exemplifying that. And Ray Loewe21:57You know, as usual, time flies when you're having fun. We have some time left. But let's take a little time and give Lori a chance to talk a little bit about her specific community. And the things that you do for people. What's different about them? What's the same about them? It's your commercial plug, go for it.Lori Woodward22:17Okay. All right. So Axe, the official company name is Acts retirement life communities been around for almost 50 years. Next year is our 50 year anniversary. And we have what are called continuing care retirement communities, sometimes called life plan communities. 26 of them from Pennsylvania down to Florida, all on the eastern seaboard. And we're founded in Pennsylvania right outside Philadelphia. So we have eight of them. Eight of them are right around here where our corporate office is here in Fort Washington, Pennsylvania. Anyway, our continuing care retirement communities. I explain them a couple different ways. One is you the best way to benefit from the this type of living is to move in when you're still independent, and most people move in we are 55 Plus, with one caveat that I'll get to in a minute. So most people move in when they're in their 70s late 70s. Move into independent living, mostly apartments, but on some campuses, we do have freestanding houses, villas, townhomes, etc. But there's a central clubhouse with a whole wide variety of life-enrichingactivities, everything from fitness centers, aquatic centers, pickleball courts, libraries, performing arts centers, that's all centrally located, kind of similar to what a lot of 55 plus communities offer that central clubhouse. But then if, if as a resident you ever need care of any type, whether it be rehabilitative care, a nurse practitioner oversight, or long-term assisted living or skilled nursing care, it's right on the same campus. So it's one-stop shopping, it's one decision move in. And it's one resident contract that gives the resident protections and explains what Axe provides to the resident. So people move on when they're independent, and typically live there, the rest of their lives and get all the care they need. But in the meantime, they have this university-like experience where they're, they're enjoying like-minded neighbors and participating in all kinds of programs that are available right on the campus. So it's very social enriching, and I like to say, life improvement experience that you get. Because if the fitness center is right there down the hall, you're going to go use it every day. If you're that way, if you're, you want to, you know, and you're going to get encouragement from your peers, which is different than staying in your house and, and having more alone time as you get older, honestly, the other thing that's a benefit is, when you move into a campus-like that your time with your family when they visit is time with your family. Yeah, you don't, you're not asking your son to mow your lawn and then having five minutes before he leaves to catch up with him. So that's another advantage in terms of financially. Axe offers primarily what we call life care contract type A Life Care. That's what it's called in the industry. And what that means is, when a resident moves in, they pay an entrance fee that's based on whatever apartment or house they move into. And they begin paying a monthly fee. And the monthly fee covers everything from restaurants, fitness center use, housekeeping, indoor and outdoor maintenance, and rent. So it's a very comprehensive monthly fee. And what life care means is, as a person may need permanent health care, later, their monthly fee stays the same wherever they live. So you're basically prepaying for potential future health care, in order to get a very stable healthcare rate at a future time. That's in today's dollars, not tomorrow's dollars. So that's a real financial advantage. And it offers a real good financial plan. It also, it also includes tax advantages, because the entrance fee and the monthly fee, because it includes a partial prepayment for future healthcare can be a tax deduction if the prospect is able to itemize in health care, or medical. So that's kind of my five-minute commercial about the two primary aspects of what we offer, it actsRay Loewe27:26It's a great five-minute commercial. And thank you for that. And we're going, to sum up, a little bit and we're going to give everybody a chance to get their last-minute cover comments in. But I think what I got out of this is there comes a time in your life when you start to think about this. And there's a lot to think about, you know, are you going to? Are you going to go follow your kids and your grandchildren? And what's going to happen when they move? You know, but at some point in time, you have to choose where you're going to be because that's the gift to your kids. Right? Yeah, all right. Whether it's staying in your home, whether it's going to an Acts community, whether it's going somewhere else, it's part of the process? And when do people need to start thinking about this? Because we have the medical underwriting and the financial underwriting piece to think about? So if you're gonna advise somebody, you know, here I am, I'm 60 years old, let's say, and I'm thinking about retiring. You know, when do I need to start thinking about when do I need to start making provisions. So let's start with Lori on this.Lori Woodward28:35People should decide whether they removed want to move into a continuing care retirement community when they want social connection, and a vibrant environment that helps them age better, or at a point in time when they're starting to feel they want to know, there's a plan, you know, a lot of people start having little health issues, or they're at home alone, a spouse has died, that sort of thing. Move-in, move in, then, or think about moving in then is my advice.Ray Loewe29:13Well, thanks so much, Lori Woodward, and thanks to Cecily, and thanks for giving our listeners some clues as to what they need to think about. And we're going to be back next week with Cecily as our co-host and another guest. Okay, and Lori, you definitely are one of the luckiest people in the world and continue to be that way. And thank you. Taylor, we're at our end, thank you for Sign us off.Kris Parsons29:39Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host of Ray Loewe, better known as the luckiest guy in the world.

Guest Co-host and Podcast Guest:  Cecily Laidman:  [email protected]:  https://springpointsl.org/springpoint-choice/ Transcription:[00:00:00] Kris Parsons: Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it, too. Join us with your lively host Ray Lowe, better known as the luckiest guy in the world.[00:00:17] Ray Loewe: Changing the rules. Uh, the show that is about the fact that we have too many darn rules in our life, and we need to sift and sort through them and pick out the ones that are really meaningful to us because that's the only way we are ever going to live our own lives. You know, you can't live your own life if you're living by other people's rules and, uh, This show is particularly geared for the luckiest people in the world.[00:00:44] Ray Loewe: We have, uh, one of them with us today. Her name is Cecily Laidman. We're going to introduce her in a minute, but the luckiest people in the world, are those people at design their own lives, and then they live them under their own terms. And as a rule. They're happy. They're content they're moving forward. They're occupied, they're engaged, et cetera.[00:01:05] Ray Loewe: So Cecily Laidman who is in charge of actually she runs everything at Spring Point Choice. She can, she can define this later, but spring point choice Cecily is what? [00:01:19] Cecily Laidman: Spring Point Choice is a program for people who want to remain in their home and age in place, which is about 90% of the population instead of moving into a retirement community or a life plan community.[00:01:35] Cecily Laidman: And, uh, it replicates some of the services that you can get in a retirement community, but you're getting all of that in your home. So it's people want to stay in there. [00:01:46] Ray Loewe: Good. So we'll get more of that commercial in as we go, well, let's talk, let's talk about you for a minute. Okay. So, uh, you know, I know you were trained as an opera singer.[00:01:57] Ray Loewe: You are trained as a jazz vocalist. Uh, you're a very intriguing, exciting person. That's why you're one of the luckiest people in the world. Tell us a little bit about your background. [00:02:08] Cecily Laidman: Well, I'm not only the luckiest person in the world. I also, um, you know, changing the rules. Um, I break the rules a lot and I think I've broken the mold in my, when I look back at some of the things that I have done, um, my life has been more like a kaleidoscope of a variety of things.[00:02:27] Cecily Laidman: I never wanted to get the, what used to be the gold watch after being with a company for 50 years. So I did, as Ray mentioned, I, um, majored in voice in, in college and, and then knew I didn't really want to be an opera singer because I couldn't keep a straight face that long. And so I had sung professionally and focusing groups and jazz groups, uh, et cetera, and doing the national Anthem at places.[00:02:55] Cecily Laidman: But, um, I had to get a day job to, to keep the money going. So I did a lot of different things. I was a special education teacher. I, I worked, I mean, I actually, one of the, one of the fun jobs I had was and lucky jobs was I was working in a prison. Worked in a prison for four years, doing art, music, dance theater, um, then I had a cup, a stint at the barcode company.[00:03:21] Cecily Laidman: I worked for an architectural firm. So I didn't end this, you know, everybody, when people say, well, what do you do for a living? I said, well, what time is it? Because it would change all the time. And then. About almost 18, almost 20 years ago. Uh, I met a friend of mine and they talked about this thing called the senior living industry.[00:03:42] Cecily Laidman: I have no idea what they were talking about. And so I kind of segwayed into this field, um, because it seemed kind of intriguing and it was something that I felt I could make a difference in the world and I can also do things that were good for other people and not just, you know, just the nine to five kind of job.[00:04:03] Cecily Laidman: I mean, I, when I worked in a senior living community, um, how many people get to. Um, leave, uh, that I have a bunch of grandmothers that I was working with at that time. That would think you're the greatest thing since sliced bread. I mean, that's a pretty nice job that people think you're terrific and, you know, so that was a nice environment.[00:04:26] Cecily Laidman: So I kind of segwayed from that and, and just feel I'm very lucky because getting more involved in the senior living industry, I really stood back to look at what was needed and was very fortunate. A number of years to go, uh, to be asked to be part of, um, what was at that point called a program called Cadbury at home, but it's now called spring point choice.[00:04:50] Cecily Laidman: And this was designed for people, as I say, at the beginning, people who really want to stay in their own home. And, um, so I, you know, my background though, I've still been able to, um, you know, help people out with art. And I, I sing once in a while for, um, communities and my members. So I've been very lucky to do a lot of different things, but still maintain, um, being in this industry for quite some time.[00:05:20] Ray Loewe: So this, by the way, is very typical of people who are the luckiest people in the world sometimes takes them a while to figure out where they really want to go, but they're not afraid to try a whole lot of things. They're not afraid to experiment. And then when they find their niche. It just kind of takes off and that's when they just add so much value to other people.[00:05:46] Ray Loewe: So let's talk a little bit about this concept of where are you going to go when you reach a certain stage in life? I guess we can call it like the second stage in your life. Uh, and that occurs at different ages for different people. Uh, but for most, or from many people that occurs when they retire and they are no longer in a working in their day job and now they have to figure out okay, where they want to be.[00:06:17] Ray Loewe: And one of the things I think that we have to understand today is that there are lots of people that live to be a hundred-plus years. So it's not just about where are you going in the short run? Like our parents used to worry about it's, we may have to worry about this for 35 years or 40 years. [00:06:35] Cecily Laidman: Couldn't agree with you more Ray.[00:06:37] Cecily Laidman: Um, and I, I think the, um, so many people that I know, uh, keep talking about, oh, I'm, uh, I can't wait to retire. I can't wait to retire. And then they retire and they're like, what do I do now? And, and that's kind of scary. And I think that one of the things that I've learned in this industry and the reason I'm still working is the fact that every person I have found or every resident of a community where I work or any member that I have, um, been dealing with in this in spring point choice, the people that have worked the longest are the youngest.[00:07:16] Cecily Laidman: And are the most active and are the, have the sharpest acuity. And so I figure I'm going to be working till I'm about 105, and then I'll retire probably maybe something along those lines. So yeah, exactly. Exactly. [00:07:36] Ray Loewe: So the whole concept here is how do you live life to the fullest? And we don't know how long that's going to be.[00:07:42] Ray Loewe: Uh, but it could be a long time. And, you know, do we really want to be sitting around doing nothing? Or do we want to have actively engaged lives? [00:07:53] Cecily Laidman: Oh, go ahead. No, go ahead. You have to have the activity, but I also um, you also have to have like, okay, the what-ifs, if there's that little, you know, the little person on your shoulder saying, you know, your, your grandmother had a stroke or something and, you know, look what happened there.[00:08:16] Cecily Laidman: And so you have to, you have to plan and you have to plan sooner than maybe you think you have to plan people say for my program, when should I sign up for spring point choice, uh, the day before you need help. Um, and so how do you know when you're going to need assistance? Because you, you don't know what's going to happen tomorrow.[00:08:37] Cecily Laidman: I've seen too many cases of people that make this assumption, um, which I think I'm one of them I'm going to be healthy forever. I mean, I'm just, everything's going to be totally fine and I don't need anything. Well, no, you have to get, you have to plan for those things. And whether it be planning to go into a retirement community, planning to go into an over 55, or planning to join spring point choice and age in your home.[00:09:05] Cecily Laidman: Um, but knowing that you have something taking the care of, so it's, um, you know, live your life, but, um, you know, think about. Yeah, I think when we do our seminars about our program and we give some of the financial investment, um, or the financial cost of what long-term care is all about, um, people are, are just not aware of how incredibly expensive, um, and it's, and it's going up every day.[00:09:34] Cecily Laidman: Um, and this is not stuff that's going to be covered by your insurance or by your Medicare. Um, This is, this is stuff that you're going to out of your own pocket. [00:09:45] Ray Loewe: So, so let's give a couple of rough costs here. So let's suppose that I'm a healthy individual. I'm living my life. Now. I could be living in my own home.[00:09:54] Ray Loewe: I could be in Florida. I could be with my kids. That could be anywhere. Okay. But at some point in time, if I need help, if I can't take care of myself,[00:10:04] Ray Loewe: What's it going to cost me to get that help? How much a day, how much a month, [00:10:09] Cecily Laidman: right? Well, that's a good question. And, um, it depends on what time of day it is today because the given what we have experienced almost these past, you know, 18 months, almost going on two years with the pandemic, the cost of care has risen markedly. I would say two years ago, you could probably have a home health aid.[00:10:33] Cecily Laidman: And we were only paying me. 19 or $20 a, an hour, it's now possibly 30 to $35 an hour for that same person to come into your home. Um, and there are, um, the costs are rising more because there's going to be minimums. Um, before, you know, I may have somebody that only needed a couple hours, uh, you know, once a week that ain't happening anymore.[00:10:58] Cecily Laidman: I mean, so things, and that's why the planning part is so important because of, you never know what's going to happen, whether it be your own health or whether it be what's been happening for instance, with the pandemic, um, we didn't expect this to happen. I didn't expect in my budget one that it was going to the pandemic was coming and then all of the cost of the services.[00:11:20] Cecily Laidman: So the services right now, if you have a there's their companion care and a home health aid that can range anywhere from 25 to $35 an hour for them to come in to help you with your activities of daily living. A live-in, in the old days, which the old days were only two or three years ago. I could get a live-in for maybe $190 a day.[00:11:43] Cecily Laidman: Right now, livings are anywhere from 300 to $350. So all of those prices are going up markedly. Then when you get into the levels of care that are also included in our program, going into an actual community, into an assisted living. Or into skilled nursing. That's where your eyes, you know, will come right out of their sockets.[00:12:08] Cecily Laidman: Skilled nursing is running anywhere from 400 to $500 a day, 400 to $500 a day. Think about that. And no Medicare doesn't cover that. They cover, you know, if you're having short-term rehab, they'll cover up to, you know, an X amount of days. But otherwise after that, man, you're on. [00:12:32] Ray Loewe: Okay, so let's change the tenor of this.[00:12:34] Ray Loewe: That's all negative stuff. Right? However, however, you know, if we're going to live to be a hundred, if we're going to, and we don't know if we're going to live to ninety, a hundred, whatever it is, there's a good chance that at some point in time, we're going to need some of that care. Right. So hopefully not for a long, long time.[00:12:53] Ray Loewe: So let's go back and let's talk about our person who is 65 years old. They're thinking about their life. They're hoping they're going to live to be a hundred, you know, but we've got to take care of this thing. And I have to say to everybody that I'm a proponent of what you do because I'm a member of Spring point choice, right?[00:13:14] Ray Loewe: For now, for now. So so let me explain my life a little bit because it lays out perfectly what you do and why you're so important, I think. Okay. And butt in whenever you want. So Sandy and I, uh, decided, uh, uh, actually not to retire. Uh, we both work well into our seventies, but one of the things that I realized as a financial advisor that I might need this program at some time, I might need somebody to take care of me.[00:13:46] Ray Loewe: I might eventually need full-time nursing care. So I didn't yet want to commit to one of these life care communities because I felt it was too young. I want to stay in my home and wherever that might be. And I wanted to live my life under my own terms, the way I wanted them. But I had to figure out how to get the peace of mind in doing this.[00:14:11] Ray Loewe: Right. So, so what's happening is I joined your program and I'll tell ya. I, I felt immediately. Better. And the reason I felt immediately better is because all of a sudden, I didn't have to worry about this. I knew that no matter what happened, I took care of things. So now dump that whole thing.[00:14:36] Ray Loewe: I'm thinking about living life. I'm thinking about what I want to do. I met a guy at a swim meet not too long ago. I swim competitively make a long story he had a whole bunch of medals. He went 103 years old. And he's out winning metals and celebrating with his friend, he's not sitting around in a nursing home, but somewhere to be able to do these things, you have to have the freedom to know that everything is in place and Cecily thank you for doing what you did because it gave me those options.[00:15:12] Cecily Laidman: So nice to hear. It's so nice to hear that Ray because we've heard that from a number of people. Um, I, you know, I, every time we sign someone up, you know, after they've gone through and they've kind of decided whether or not this is the right thing for them, they have this another woman, um, had stood up and she goes, oh man.[00:15:33] Cecily Laidman: And it's just like, what you just said. Right. It's kind of funny she says, I feel so relieved because now I don't have to worry and I can tell my kids, you don't have to worry. You're not going to have to be the one that's going to change my diaper. And, um, you know, something happens to me. It's, you know, you're in California, I'm in Delaware, and I, I have my care coordinator.[00:15:53] Cecily Laidman: They're going to be able to take care of me. So it's just a relief all around. That you know, you have an actual advocate, um, helping you out, you know, our care navigators are, you know, unbelievable. So it's, it's um, it is a relief. Just like what you said is just like a peace of mind. [00:16:12] Ray Loewe: Now the most important thing to me was options.[00:16:15] Ray Loewe: So again, let me tell you a little bit more of my story here. So Sandy and I moved into an over 55 community lovely house, lovely neighborhood. We thought that's where we were going to be forever. And you are going to come in and take care of me. Right? Okay. However, Like everything else, things change. And we made a decision at some point in time that, uh, we wanted a more active social engagement.[00:16:44] Ray Loewe: So we started looking around at these life care communities, uh, that, uh, might take over my long-term care at some point in time. But the reason I had the options to think about this is because I had you in place. I had you in place. So whether I decide to stay in my home forever, or whether I decide to go somewhere else, you have to have that.[00:17:11] Ray Loewe: I'm going to call it an insurance piece because that's the way I think about it. But it's not in your case. It's not underwritten by an insurance company it's written by somebody else. So, so that brings up a really interesting point. So what's the difference between what you do and what an insurance company will sell you in a policy?[00:17:31] Cecily Laidman: Um, that's a really good question. Cause I kind of kiddingly refer to our program like long-term care insurance on steroids. Um, because interestingly I would say 35% of our membership also has long-term care insurance, but some of their cost is defrayed by the fact that they have long-term care insurance and thereby, lessening our exposure and, um, our, our outlay.[00:17:59] Cecily Laidman: So we're different in that. Um, there is an actual individual that is your care navigator and, and in all honesty, I would say my entire team of care navigators. Are watching out for each of our members, but you have a, uh, a touchpoint with an individual who gets to know you when you have long-term care insurance, there's no individual that comes to your house and gets to know you and finds out the name of your dog and finds out that you're a vegetarian and finds out that you got a pool in the backyard and yada, yada, yada, you are allergic to cats.[00:18:36] Cecily Laidman: This is a person that really gets to know you finds out, you know, who, who do we call if something happens, you know, all of that sort of stuff. And that individual is probably the cornerstone of this whole program and how it completely is different from just, a long-term care insurance product. Um, you know, the insurance company will email you a list of, um, agencies, if you needed help, that you can contact when you need help in your home.[00:19:02] Cecily Laidman: Your care navigator is going to find that right person that's going to fit in with all of those things that that person has learned about you. In addition, ours is lifetime. There's not any long-term care insurance company that is underwriting, um, a lifetime coverage. Nobody's doing that anymore. As a matter of fact, there's only one or two companies that are actually writing long-term care insurance.[00:19:25] Cecily Laidman: Anymore because the, you know, years ago they kind of messed up with their actuaries and their assessments on their projections. I think they messed up. They figured there'd be more attrition, but everybody kept it going. So it's lifetime. And it also just, it, it goes, it there's no inflation other than the, um, cost of living increase in your monthly fee.[00:19:49] Cecily Laidman: Um, you know, you could, you could be sitting in a skilled nursing. And paying five or $600 a month. And the guy next to you is paying 14 or $15,000 a month. [00:20:02] Ray Loewe: Okay. And as usual, unfortunately, our, our time is coming to an end, but let's position this a little bit because, uh, Cecily's been a wonderful person here and she has agreed to be my co-host for the next month of September.[00:20:18] Ray Loewe: And so we're going to be bringing you for the next four weeks, different people in different aspects of this whole long-term care. World, many of who actually, all of them are your competitors right. But they're not, [00:20:34] Cecily Laidman: they're all different choices.[00:20:35] Ray Loewe: Yeah. There are different choices. And the purpose of this is to be able to layout to our listeners.[00:20:42] Ray Loewe: What are some of the choices that you want to think about and what you want to make of them? Uh, my personal feeling is that it is early as possible and the game and this is usually limited by age. Uh, nobody writes these things before 55 or 60 years old, but at some point around there, you, you have to secure your future financially, whether it's an insurance policy, whether it's making a commitment to one of these organizations that we're going to highlight, whether it's going to Cecily's company and purchasing a care contract of some kind, because unfortunately, as we get older, our health diminishes and later on, we may not be able to finance this. [00:21:28] Cecily Laidman: To make those decisions. [00:21:32] Ray Loewe: And if you can't, then you're not one of the luckiest people in the world anymore, because you're not designing your own life. You're not designing your own choices. You're going where you can. Yep. Okay. So it's really, really important and Cecily,I appreciate the fact that you're here.[00:21:51] Ray Loewe: We're going to be talking to some people over the next few weeks from some of the big long-term care providers, the continuing care places. And the goal here is to get people, to make the decisions that they need to have so that you can live your life under your own terms. [00:22:14] Cecily Laidman: Absolutely. Yep. Get your, and get as much information as possible.[00:22:19] Cecily Laidman: So you make that right decision. Okay. [00:22:21] Ray Loewe: So we got to two minutes Cecily, put in your closing remarks, and then we'll see you next week for more.[00:22:28] Cecily Laidman: Oh, all I was, all I would say is, um, it's never too early to make a long-term care decision. Um, I think that I really appreciate how Ray has been providing this information, the informational sessions that we're going to be doing.[00:22:47] Cecily Laidman: Um, because a lot of people just don't think about it. And they said, oh, tomorrow and tomorrow and tomorrow, well, tomorrow comes really fast as we all know. And so it's, it's really to find out what your lifestyle, what kind of lifestyle you want, what kind of security you want or do you want to be nervous about, you know, the what-ifs, you know, what if tomorrow something terrible happens?[00:23:11] Cecily Laidman: Um, I think we've all had some, either experienced ourselves or with other people, major life changes that have diverted you into another direction. Um, so given all this information that you're going to be getting on these podcasts, It will give you that opportunity to make what the right decision is. So you're not thrown off the railroad tracks, [00:23:34] Ray Loewe: right?[00:23:34] Ray Loewe: So, uh, Cecily Laidman from Spring Point Choice. Thanks for being with us today. Uh, you certainly are one of the luckiest people in the world. I will go back to singing once we get into this,[00:23:46] Cecily Laidman: Ok, I'll sing on the next one [00:23:48] Cecily Laidman: how's that?[00:23:49] Ray Loewe: Taylor why don't you sign us off and we'll have a great guest for everybody next week.[00:23:57] Kris Parsons: Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that, too. Join us with your lively house to Ray Lowe, better known as the luckiest guy in the world. 

Guest Co-host:  Kris Parsons:  [email protected]' Website:  https://parsons-pr.com/Secondary Guest Co-host:  Bill Hughes:  [email protected] Guest:  [email protected] Patton's Website:  https://adventuresofmo.com/ Transcription:Kris Parsons00:02Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:16And good morning everybody and welcome to our podcast studio here in scenic Woodbury, New Jersey, and I just did some, something I shouldn't have done. I popped a "p" when I talked into the microphone.  Move back from the microphone, move back. Yeah. Okay, so we're here with our engineer Taylor, we have a great guest today. And we have kind of like, we have an official co-host and kind of a secondary co-host today. Because Bill Hughes joined us in the studio today. And so our guest Carol Patton is going to get it from three people. Carol, just Good morning and you're not on yet. But just say good morning to everybody. Good morning. Thanks for having me. Okay, so we know because we convene every week that the luckiest people in the world are those people who reinvent their own lives, they personally decide what they want to do. And once they've structured their own lives, they live them under their own terms. Now, structuring your own life isn't an easy thing to do. You know, we all kind of have goals or ideas of what we want. But then this thing called life gets in the way, and it just throws bombs at us sometimes. And what we find, though, is that there is a group of people, the luckiest group of the luckiest people in the world, who just find a way to handle it. And they don't let things derail them for very long. And we have one today that we're going to talk to, that's Carol Patton. And Kris on say, Hello. You can say that you're with Parsons, PR again, and then you do branding and all of those things, and then introduce Carol for us.Kris Parsons01:58I will I will. And I'm Kris Parsons, Parsons, PR Yes. And I've been hosting all month with Ray, this is my last Tuesday. I'm very excited. And thank you, Carol is coming to us all the way from Las Vegas. She's, we didn't have her come earlier. So she gets a little bit more sleep. But she is here with us from Las Vegas, Nevada, we're happy to have her. And she was 25 years as a journalist. And then, like all the luckiest people in the world, she decided to pivot. And she is now creating a free online children's series called The Adventures of Mo, which is dedicated to her late puppy dog Mo. And it's very exciting. It's not only an adventure book for kids, but it's also teaching a really valuable skill to children, which is geography. And I think a lot of them need it. So I don't want to talk anymore about it. I'd like Carol to kind of tell us a little bit about her ebook and how you transitioned from 25 years as a major national journalist to something that's really completely different Carol.Ray Loewe03:03Let me help structure that a little bit, Carol. So we know that you are a successful journalist for years. And we know that you wrote a lot of stuff. And who did you used to write for when you wrote and what did you used to write about?Carol Patton03:18I used to write for anybody pretty much that would give me a paycheck. Or anybody from AARP, their website, I used to do business articles for them to the American Heart Association to business or trade publications. I wrote about I'm still writing about doctors who have unusual hobbies for magazines rheumatologists, human resource executive, you know, I probably have written for maybe 50 to 100 different types of organizations or publications. Ray Loewe03:50Okay now, how did we get from there to writing about the adventures of Moe?Carol Patton03:57Well, many years ago, you know, I could see the handwriting on the wall that you know, I was going to be retiring and what did I want to do for the rest of my life retirement to me, never, ever meant, okay, go out to breakfast, and then talk, go shopping and then talk about where you want to go for dinner. That's not how I live my life. So I said, How could I possibly spend the next 20 or 30 years after I retire? And I got this idea in my head, about cardinal directions north, south, east, west, teaching people cardinal directions, because before GPS became available on cell phones and everywhere else in cars, I got I grew so tired of asking people where they were and they had no clue. At the same time, there were some life events that happened. You know, family events, nature takes its course. People get sick, people pass away, my dog passed away, and so I decided to join the passing of my dog with this book, and use my writing skills as a donations vehicle for children's um literacy programs and also animal charities. So that's how that was born.Ray Loewe05:06Wonderful. So let's talk a little bit about Moe and his travels. So what? Where's Moe going? Where did he come from? What's happening?Carol Patton05:17Okay, Mo that the storyline is this Mo. I can't show you where he's at, because kids in this in every chapter, guess what chapter Mo is in. And there's lots of clues in every chapter. So how it starts is Moe finds a key attached to a key chain. And the key chain says Florida, he never heard of Florida doesn't know what Florida is where Florida is. So long story short, he decides along with the other animals that he lives with that this key must be valuable. So he travels along with a bird who's a friend on top of the delivery truck, unbeknown to the delivery driver, to every single state in the country, searching for Florida. So every single chapter in this book or series focuses on a different state, and kids learn geography. In some states, it could be history, cardinal directions, there's also some lessons about friendship and diversity. So it's all wrapped up. And each chapter is very unique, very different. There is no duplication.Kris Parsons06:25I love it. I love it.Ray Loewe06:27Okay, so, you know, I know that other people have read this book, and you had somebody who said, I read the first 10 chapters in a row and would have read more. ButCarol Patton06:39yes, it was I was trying to find somebody to help me market this because marketing is not my forte. So I interviewed a fantastic marketer, her name is Suzanne. And I said you got to read the first couple of chapters because if you're going to market this, you actually have to read the whole book. But just read the first couple of chapters and let me know if you're interested. So about a week later, we connected? And I said, Did you read the first chapter, the first two or three chapters, and she said, Carol, I read the first 10 chapters in a row, you know, it was great, but I had to stop because I had to go to the bathroom. That's the best review, I think I'll ever get no matter how much money I pay. So she is now the marketing director of this project, and she's phenomenal. She works at a high school with a special I believe, special ed kids. And her ideas are phenomenal. And she loves the series. And she's the one who we talk about expanding it beyond second and third graders. So she's you know, nobody does anything in the dark. Nobody does anything in a silo. When you have a project like this, it's important to have people that you trust, respect, are skilled around you. And I have, you know, you want me to continue Ray. Okay, I had to get an illustrator. But when you're starting a project like this, everybody's broke. Nobody has any money. So I called a community college to see if there was a student that would be willing to work for pay, but not you know, $100 an hour kind of thing. So the teacher said, I know someone who's Great. Well, what I didn't realize was, the teacher was sort of an adjunct professor at that college. And she was really a high school teacher. She referred me to a 16-year-old named Ira. And I had to decide, talk about breaking the rules do I partner with a 16-year-old for this project, this project could take, you know, many years. Anyway, Ira did the majority of the chapters, there are two drawings, line drawings for kids to color per chapter. His work ethic is better than most adults I know. He never missed a deadline. He was phenomenal. He is now an engineering student. I believe he was a sophomore in college. And then the next person I found was off. I don't know if you have the next-door app. But it's a neighborhood app. Yeah, it's a neighborhood app. And this guy, I said, I need somebody to do IT. I need a technical person because I'm not. Same thing his name is Saad phenomenal. I remember once I asked him to do a favor for me, he says well, I'm taking a test right now. And then five minutes later, he responded. He says, Okay, I just did it. I took a break from one of the questions. I mean, it's amazing. I feel so lucky to have these people in my life and associated with this project. Ray Loewe09:31Well, I think you make the luck, right, everybody? Yeah. I mean, there's no question about that. And I think it shows out of your passion for the project. And the fact that it's meaningful to you and therefore people want to join. So I kind of like to go back and think about your history here. Let's think for a minute about how other people who hear your story might be motivated to take a project, that's been sitting there and sitting there and sitting there and nothing happened. So how does one get off the rear end and make things start?Carol Patton10:09Well, a lot of it is double duty. And if I can just step back even just a little bit further. I know a lot of people that have golden handcuffs. By that, I mean, they get paid very well, get great Benny's benefits. But they don't want to leave their job. And I had a corporate job, very good pay, very good benefits. And I came home one day for work, I hated it, I hated I disliked the corporate scene. And I told my husband, I wanted to quit and become a freelance writer, I had no clients, you know, after he picked himself up off the floor. You know, we talked about it, and we made some boundaries and some suggestions. And I went ahead with it. And so most of my jobs required writing. And everybody told me that I should become a writer or a journalist, I got that kind of feedback. So I jumped from a, you know, a corporate scene to a nonprofit and corporate scene to becoming my own freelancer. But what I had to do was, I had to have a part-time job to help sustain me, I still had to pay, you know, the utilities, the rent the food bill, you know, all of that. So I worked part-time, and I freelanced part-time until I could freelance full-time, because you got to be realistic about this, right. And so along the way, like I said, you know, 25 years, as a freelancer, I know how to write. And when this idea came along, I was still writing full-time. I was still freelancing, full-time. So double duty, you know, reality sets in you can't just jump in and expect everybody to say, Oh, this is such a great book. So I worked full time, and I never took out a loan for this project. It's very, it can be very expensive if you do something like this. And I paid as I went along, and that was one of the boundaries that, you know, we decided, my husband and I. And so when COVID came last year, many of the magazines I wrote for us through either acquisitions or COVID, didn't have the budget didn't want freelancers, and I found myself sort of out on a limb. And I said, you know, what, if I don't finish Mo now, when will I. So I took advantage of COVID when everybody was stuck home, and I wrote the majority, the rest of the stories, I think maybe like 30 stories, 35 chapters, if you will, during 2020. And I just finished it in June of 2021. So I took advantage of a bad situation, to see how it could benefit me and the other people, the charities that I want to give to. And so that's how it came about.Ray Loewe12:46What a great story.Kris Parsons12:49Oh, yeah, it's a wonderful, positive way of pivoting and taking a bad situation and using that opportunity. You said you started this book in 2013. Right. So it's not like this happened overnight?Carol Patton13:01No, no. And like I said, um, you know, I was thinking about it for a very, very long time. And, you know, cardinal directions. I talked to a teacher, she said that I've never heard of a book that taught kids or introduced children to cardinal directions. And so that's what stuck with me. And also, I remember, I was talking with this woman, she was telling me that she was from Northern Oregon, a city in northern Oregon. And I said, Oh, I never heard of Siri city. And I'm sorry, she first said the name of the city. And I said, Where is it? And she said, Northern Oregon, you know, right next to the California border. And obviously, that's Southern Oregon, she and she didn't know directions. And, and so this had been brewing in me for a while. And then when my dog passed, I said, Okay, how can I marry the two together, and use my writing skills and also contribute, give back to the community at the same time. So that's you know, I was fortunate, and then I was able to marry everything together and proceed. And you know, every year I wrote, you know, one, a couple, one story a month, something like that. And then I got really busy. Life took over, you know, as life events took over, I was sometimes he was unable to do things for many, write stories for many, many months. And then I decided with COVID. Now we're never so I jumped in with both feet.Ray Loewe14:27Give us an example, if you will, about how you incorporate these cardinal directions into a story here. Okay, so pick a story.Carol Patton14:40Okay, well, I'll start from the beginning. Let's say they start at a stage from Washington. And they go I can't remember what they go from Washington to I believe in New Mexico. I identify the highway he's heading on I don't know what the highway is Forgive me. But lets You know, I-95 east or south, and they travel for four or five hours or three days. And so it gives kids a sense of direction, okay, they're heading east, they're heading west, they're heading south. And so at the beginning of every chapter, or within the first page or two of every chapter, you get a sense of direction of which way they traveled. Because every story has clues in it, about where they are, there could be the names of cities, there could be the motto of the license plate, there could be the history of that state. You know, so kids guess. And that's part of the game of this, Where's Moe now, so you can track them going across the country. And they in one chapter, they meet a professor, a Professor of directionology. And he explains the directions, you know, what, north, south, east, west are. And so I thought I had to throw that in, in a more formal sense. Kris Parsons16:00Right, I hope you put route 66 in there. That's like the famous route 66.Carol Patton16:07I can't remember. But I'll tell you, I learned so much about this country about how I think I could probably go from the first chapter, which is Alaska, all the way to Florida without a roadmap. Great. But yeah, yeah, it was fun. It was, a lot of fun to do. And it was probably the most challenging thing I've ever done.Kris Parsons16:24Well, and also tells isn't there, somebody big that's all of a sudden interested in this. And, and this kind of ties into the whole luckiest person in the world, how you take chances, you kind of cold call people, you know, I mean, people say, Oh, you can't do that. But you've done it. And now you've got somebody big kind of interested in this book, right?Carol Patton16:44Yeah, yeah, I Well, we'll find out. It's still on the drawing board now. But I call I wanted to contact children's literacy programs. And obviously, the gold standard for one of those charities is reading is fundamental. They've been around for about 55-60 years, something like that. So I cold call them I don't I didn't have any context. I didn't know anybody. And I ended up speaking, I believe with the marketing VP, and we're trying to work something out where they could help promote Mo and I could help fundraise for them. I also sent out, you know, this is hard work, I don't want anybody to think that luck is just you wake up one morning, and you know, everything falls in your lap. I sent out over 200 emails to everybody in every state, every location in that state, a lot of the chapters take place in a museum or a park. So I would send the email to those locations. And, you know, two of them. One of the stories takes place at Kitt Peak National Observatory, the parent company of Kitt Peak, wrote us back saying, We love the chapter, and they wrote a story about it in their staff newsletter. The state of Arkansas parks department, again, really enjoyed the story, and they promoted it on their Facebook page. Now I know there's a way to get more return for your investment because two out of 200 is really a poor investment. But that's you have to reinvent yourself, you have to keep trying different things. Some will fail, some will succeed, but you got to keep trying.Ray Loewe18:22Yeah, and 2 out of 200 actually, isn't that bad? Yeah. Okay. It's not that bad at all. And it's significant into what the results are. So every project kind of has a beginning, a middle. And then where's it going next?Carol Patton18:36Well, what I want to do is, oh, Mo also sponsors contests, free children's contests, you have to read a chapter to answer your question, and you get a really cool, fun prize. So we've done two of those already. As I said, the story was just finished in June. So we just started marketing in July, less, you know, eight weeks ago. So we've done all these things in eight weeks. What I'm hoping to do is have a lot of teachers, a lot of parents, download the story, read them, I asked for a $1 or $2 donation, half of the donations after taxes or any advertising that the website may attract will be donated to these charities, and the other half will sustain the series. So you've got to grow it. And so I'm trying to grow it right now, to get this on everybody's bookshelf, libraries as well. The story is also being reviewed as we speak. And, you know, so that's and I'm hoping to also half of whatever products I sell, it could be a T-shirt, it could be a compass, it could be anything related to the stories, half of those that are being that will be sold. Any revenue I get from those product sales will also go to the children's charities, and also animal charities. So that's what's next.Ray Loewe20:05Well, that's great. And this book is free, right? Yes, yes, totally free, free, $1 donation, something like that. But how do you get it?Carol Patton20:15You go to Adventuresofmo.com, you do not have to donate anything. If you can afford to, the charities that I'm hooking up with would definitely appreciate your donation. But I'm asking you to donate $1 or $2, if you cannot afford it, the book is free, I did not want to ban this book from people who could not afford it. So I made sure that the donations were very minimal. Ray Loewe20:44Cool, and we'll make sure that you know, that site is available on our podcast notes so that people can find it. And unfortunately, Carol we're getting near the end of our time. 20 minutes goes by really fast when you're having fun. I think you have an incredible story. That's a learning story for a lot of people who might listen to this podcast, it's a story about how you take an idea and make it happen. When a whole lot of things are telling you it's gonna be difficult to make it happen. You know, you had one quote that I see from our pre-interview, I don't know if you want to comment on it, but "Appreciate what you have and focus on what you want." Is that kind of what you did here.Carol Patton21:33Yeah, yeah. And, you know, the other thing I tell people is, if you wonder why you are where you are in life, at this point, look at the choices and look at the decisions you've made. And that will tell you, you know, I could have easily said, Oh, I'll do this tomorrow, oh, I'll never make it I, you know, the biggest challenge I have is doubt, self-doubt. And I threw self-doubt out of the house out of my mind. He or she or they are not ever allowed back in. So you just have to look at the choices that you make and tell yourself, you know, based on reality, of course, you know, I could not be a brain surgeon, but I can be a writer. You know, is this what I want? And if it is go after it. And if you fail? You know, the biggest word in the world is if I did not want to spend the rest of my life wondering if so now I don't have to.Ray Loewe22:35Cool. Alright, Bill or Kris any closing comments?Kris Parsons22:38No, I just I was just really engaged. And I have to tell you, Carol, you could just feel your passion through the microphone. It's really wonderful. And it's exciting. And I'm very excited to see how this book goes. And I think that Carol is probably a typical example of what the luckiest people of the world are you. You really found the passion you went for it? You pivoted? You did all those things. So we're excited to follow your  progression. Yeah.Carol Patton23:05Thank you keep my fingers crossed. Yep, Bill Hughes23:07there was clearly something that went before here. And I picked up on several of those things that you mentioned because there were some parameters that you circled around your objectives. And they have to fit within that framework. And that's part of a maturity that occurs over a lifetime. And is a very, very strong thing to get to people to know because then they can use that themselves. I really appreciate that.Carol Patton23:34Yeah, I'm not going to take out a second mortgage on my house, you know?Kris Parsons23:38Not that much of a passion, right, right.Ray Loewe23:41Exactly. Well, and you don't have to, you know, I think you find a way and that's what the luckiest people did. So, thank you so much for being with us. And you're gonna show up again on one of our cocktail hours and answer questions for people who want to know more, more about Mo right?Kris Parsons24:00More about Mo there we go. Carol Patton24:01A lot of fun. Thanks for having me.Ray Loewe24:04All right, everybody. Thanks for being with us. And we'll be back next week with another wonderful guest and Taylor sign us off.Kris Parsons24:14Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host of Ray Loewe, better known as the luckiest guy in the world.

Guest Co-host:  Kris Parsons:  [email protected]' Website:  https://parsons-pr.com/Podcast Guest:  Bill Hughes:  [email protected] Transcription:Kris Parsons00:02Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too.  Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:16You know, I really like this lively host thing. If it were only true.Kris Parsons00:20You are lively. No, you are.Ray Loewe00:21Well, right now I haven't had enough caffeine, but we are here in sunny, scenic downtown Woodbury, New Jersey, in the studio at the wildfire podcasting works. Yes. And we have, we're surrounded today we have a full studio, we have Bill Hughes with us. We're gonna have a really good discussion. We have Kris Parsons, here, we have our engineer Taylor hiding in the other room, okay. But he makes everything work. And we're hopefully going to talk to a couple of the luckiest people in the world today. And we're going to talk a lot about the luckiest people in the world. And you need to remember that the luckiest people in the world are those people who design their own lives and then live them under their own terms. That's right. And that means that they have to cope with things like rules. And they cope with them the right way. Usually, they know that they need rules, but they tailor those rules to make sure that it does what they want to do. So Kris Parsons has been our co-host my last week. Yes, my last week here.  So introduce yourself. Again, quickly. I know you'll look to get that Parsons PR plugin there, you might as well do it.Kris Parsons01:37I do. I'm Kris Parsons of Parsons, PR. I do marketing and public relations for a variety of different organizations, everything from special events to small businesses, I just help you get in the news, and I help brand you. And so I've been with Ray here for a while. And we've been co-hosting for the week. It's a month that's really gone by fast. So it'sRay Loewe02:00time flies when you're having fun. It really is I've been having a lot of fun. So enough about us introduce our guest. Kris Parsons02:05I well. Well, Bill, he's been with us a lot to Bill Hughes. I think I met you a couple of years ago, maybe Yeah, I think we met actually at Fleming's or my lab to give them a pitch. Yeah, we met at Fleming's for a little cocktail hour. But now all our coffee and cocktail hours are virtual. Bill comes from many years in the financial business. He's done some exciting things throughout his life. And he also now has pivoted recently, which is what the luckiest people in the world, do 2020 he has changed some of his focus of financial work to actually helping people find out what their niches are right. That's right. So Bill wanted to expand on that a little bit about what you do with I don't know if you want to call it coaching or?Bill Hughes02:51Yeah, it's kind of a term that's overused a little bit. Yeah, life coaching, that's I don't know how good I'd be at a life coach anyway, because I have a hard time coaching my own life. But the idea behind it is to help people get clarity on the direction they want to go. And typically, when they're in transition, that's a very difficult thing to do. Sure, is. So, Ray Loewe03:12you know, before we get into our mission today, what we're going to talk about, let's talk about this coaching thing a little bit, because, you know, too many people think that they can coach themselves and they can't. That's true. And the other thing I find is, how many different coaches do you have? coach Bill? Bill Hughes03:30Oh, geez, Well you're one Ray. Well, yeah, I mean, obviously, I have a coach that's on a very regular basis that I talked with, I don't know how anybody can be in this line of work and not believe in coaching for themselves. because like you said, it's very, it's very difficult. There are some people that can self-coach, but it's a very, very small minority of folks that can do that. And for the most part, you really need to have some kind of an alternative to your own thought process. So that you can challenge the directions you want to go in, and at least have a devil's advocate to say, Well, so what if that doesn't work? What are you gonna do then, and, or that sounds like a great idea. But you know, and just constantly an alter-ego type of thing where somebody's kind of questioning your thought process so that you get the kind of clarity and need to move things along. Plus, I think probably the biggest thing with coaching more than anything else is accountability. If you don't have an accountability partner, and I mean, anybody can be a coach, I mean, you can, you can have a partner who's in a similar line of work or a different line of work and wants to move themselves in a direction and you can hold each other accountable. So I just suggest to people that I speak with, particularly folks that are kind of limited on resources and can't necessarily engage somebody professionally, that they should look for somebody, to work with. And usually, it's somebody else in a similar situation. And then it allows them to hold each other accountable. SoKris Parsons05:02it's also a little bit like working out, you have to practice Yeah, you just can't say, Okay, I'm going to listen to somebody for 15 minutes and then know how I'm going to do my life, you have to really practice. And that's kind of what we talk about with the luckiest people in the world. It's an ongoing process, and it takes practice, if you want to change your life, you have to do it in steps.Ray Loewe05:23Well, you know, this is one of the things that I get out of doing these podcasts. It's because everybody comes on here, it's kind of like a coach to me. And you have to take it that way. Because they all have great ideas, they all can get you excited about life. And you need more than that, you need the second half, which is the accountability that Bill talked about. But the whole idea of being able to get that from a podcast, and hopefully from our conversations that we have the cocktails every week and the coffee, you get a chance to add to this coaching experience. So it's not like a one on one kind of a thing. But it helps the same kind of thing.Kris Parsons06:06So that leads us almost to our next question, what I know, Bill has been probably one of our most loyal attendees of our coffee hour and cocktail hours, we've been doing that now, ever since the pandemic, we've been doing 8:45 in the morning for coffee hour, Eastern Standard Time, which doesn't leave a lot of our west coast people, they usually come to the cocktail hour, which is 4:45 Eastern Standard Time. But Bill's been at practically all of them. So why have you come all the time? And what do you get out of it? Bill Hughes06:35Well, I guess the main thing I get is I get to hear other people's stories. I mean, the folks that tend to show up on these calls, and particularly, the very interesting people that show up on these calls, are folks that are making those transitions now. And in many cases,are you know, knee-deep in whatever project you're working on? And I'm always curious to find out a few things, but one of the things I want to find out is what was the turning point, what was the trigger that suggests to them, okay, I've had enough of this, I'm going to do that now and consequentially get to hear their story. And the people that show up and the stories are so vast and differentiated that if you get bored with one story, hang around for a couple minutes, you're going to hear another one that'sRay Loewe07:24Well, that's part of our promises that the luckiest people in the world are also the most interesting people they are. And I think they really are, you know, they just tend to get into things, they figure out how not to get stuck, right? And then they figure out how to get their projects done. And they're usually doing absolutely fascinating and motivating things. And, that's one of the benefits of hanging out in this uh virtual environment, which hopefully won't be virtual too much longer.Kris Parsons07:54Right, right. Cuz we were meeting but you, you would even said it was getting costly. Because when you went to a bar, you had to buy the drinks and the food now we just sit in our underwear and talk to each other. YeahBill Hughes08:05Well, the nice thing is that while the past circumstances over the past 18 months or so have been somewhat difficult. They've also revealed a lot of things too. And one of them is the fact that we do have these wonderful tools that are at our disposal, which allow us to do things kind of on the fly now that we couldn't do before. So now you can interact with folks pretty much anywhere, anytime, in many cases dressed any way you want. Come as you are. And it's an interesting dynamic, it's really helped out a lot.Kris Parsons08:40Yeah, I think we do underestimate how technology has actually helped us through this mess. And it's going to continue because I think a lot of people are comfortable with some of it. Bill Hughes08:51Well, there's things. There's triggers that people push while I'm sitting there too. And I like to hear if particularly if there's a number of folks or I like to hear the others and how they react to some of the things that they're hearing. Because, again, people don't realize a resource like this is even available. I mean most of the kinds of virtual conferences people go to there's a set agenda. You do this first, you do this next, you do this last. And this is completely upended that I mean, you, get really a group of people, you have a conversation, obviously, I like the smaller ones more because you get a chance to interact directly. But even so usually when they're larger, there's somebody there that's extraordinarily interesting. And you kind of want to hear their whole story. And you got 45 minutes to get through that. SoRay Loewe08:51Well, I think the idea is we're definitely going to a hybrid model going forward because this these zoom calls could save so much time, you know, and you just don't have to go places and you can do two or three of them together. But they're not nearly as much fun as sitting around having a cocktail and eating chopped-up steaks, you know, stuff like that. So let's get back to this, this whole conversation thing Bill. If, when you come on to these things, you know, you said you're there to hear other people's stories and that's pretty much typical of the way you treat them because you tend not to talk a lot until you really have something to say yeah, and we keep them pretty tight at 45 minutes. Yeah, that's true. And the other thing that we encourage people to do here is that if you can only pop on sometimes for 5-10 minutes to do that, and because you get the networking part done, you know, you get everybody's email address that we send out, and you can follow up with people, even if you don't have a chance to do it right then and there. Sure. The other thing it does for me, I don't know about you is, I enjoy just seeing people show up and it lets you know that they're alive and well. Right?Kris Parsons10:58Actually, I like that about you, Ray. Ray, actually, if someone hasn't been on the coffee and cocktail hours for, you know, a month or so he'll call them and say is everything okay? You feeling Okay? That's nice because I really think a lot of people don't have that they don't have somebody checking up on them. Yeah.  Everyone assumes everything's fine.Ray Loewe11:15You know, usually, they put you in your place, though, and say, yeah, I've just been bored with you. And I didn't want to put up, with you anymore. You know so let's shift gears a little bit, we can come back to the coffee and the cocktails thing. But let's talk about the value of the podcasts and what you see there. And when you know maybe you can highlight even some of the most valuable ones to you. And why?Bill Hughes11:26Well, there have been quite a few of them, I don't know that I can pick out anyone in particular that sticks out, because they all have some aspect of them that's worth listening to. And the thing I like most about the podcast, is that you can do them anytime, right? You can there. And they're not, it's not like you're committing to an hour and a half or two look I've seen podcast to go three, four hours. I don't know how they do it, I really, I don't have to take breaks what you know, what do they do. But in many of those kinds of situations, then you're kind of like listening to part of it. And then maybe you get back to it, maybe you don't, if you can't get through these podcasts in the time that they're set up, then you really got to take a look at your life and your own priorities. Because you're really rushed. I mean, with a podcast go for what 25-30 minutes, I mean, but it's a concentrate, 25-30 minutes, you guys do a pretty good, I'd say very good job in breaking up the interview and getting the gist of that person's dynamic or their specific, luckiest quotient or whatever that is. And that comes out in those calls. And that way. Plus, if you if you hear somebody like you get here and again, you can then go back and hear him take notes. I mean, there's a lot of things you can do with a podcast like that, that you really can do on the coffee thing. I mean, it's oftentimes somebody will say something really interesting, and it kind of goes by the wayside. Yet I believe some of those are recorded though, aren't they? Are they recorded?Ray Loewe13:11The podcast or the coffee and cocktails? And actually, we usually don't? Because part of it is we want people free Yeah, they would they want to sitBill Hughes13:19probably not conducive to that and the podcasts are more topical anyway, you've you're bringing somebody on. And it's about their circumstances and where they are and how and what's interesting about what they do and that kind of thing. And that's the part that you get, you could listen to it over and over again if you wanted to. And there may be some that people should do that withKris Parsons13:41Now, why did you pick and you get different kernels of information? Yeah, because they do say some things and then you turn around and say, oh, that will help me and that I think is part of the luckiest people in the world. We're trying to trigger situations where whoever's listening, gets something out of it to take and use for their own growth.Ray Loewe13:59Right, right. You know, the thing that fascinates me about doing these podcasts is the number of people that I'm going to use the word adversity, although I don't think the luckiest people in the world, think of it as adversity at all. They just think it is a bump in the road, you know, I'm trying to do something and it's important for me to do and Okay, life gets in the way. So, you know, we'll figure out how to get around it. But you know, I've just seen so many people that have had their businesses shut down well, and they find a way to survive for a year and then they find a way to crank it up and they find a way to make some changes and you can just look at the way our coffee and conversation things have changed to they went from face to face to virtual and we're going to go back to some sort of a combination of the two because they both have advantages and disadvantagesKris Parsons14:53Right, when in fact November 6th, is when we're going to do our first in-person, friends connection. We're going Pick one of our guests, Jeff Lincoln, who has Passero coffee and talk about pivot, he'd had to go from having stores to having closing stores has closed, his stores opened. Now he's got an online business. So we're going to learn how to make coffee. Yeah, the other thing. Bill Hughes15:14The other thing that I pick up on these calls too, particularly on the podcast, in particular, but often on the calls as well, is the passion that exudes from the individual that's engaged in a project, they really love. Something that they it gets them out of bed in the morning, makes them feel excited. And just picking up on that energy in and of itself, I think is something that is another attribute that I look for, because again when you're coaching people, you're trying to get to that aspect of what it is that really excites them because that's the thing. There's all kinds of motivational talks out there. And everybody has been through that, jamboree is over a period of time and the thing that I like about them as they do get you excited, they get your blood pumping. The thing I don't like about them is that there's a half-life of about 10 minutes. Yeah, and as soon as you leave a conference, or you leave a motivational talk or even something, you're listening to one on tape,if you do work, I'm really dating myself, on an mp3 player, whatever you're listening to you, you then get immersed in life, and all that stuff gets forgotten. Correct. But the thing is that when I pick up with an individual I'm working with or for that matter, on the podcast or you pick up a level of passion, and then I'm looking for that turning point that was that discovery thing that they that revealed to them. Gee this is really something I love doing. And the coffee guy is one of those guys. You can tell but also the gentleman did the mixologist.Kris Parsons16:51Oh, yes, Carlos,Bill Hughes16:52you can tell just by the way, he shakes the glasses. I mean, it he's cutting the fruit or whatever he's doing. You can tell there's an art, there's an art form to it. And that art form is expressed in his passion that he puts into it.Kris Parsons17:07He's actually you should see him he's going crazy on internet. He's doing things with celebrities. He's really, he's really gone crazy. And he originally was going to come to our friends connection, our first one. Bill Hughes17:18Now, who is the lady that did the chocolates that exploding chocolate Kelly,Kris Parsons17:24Kelly Lyon.Bill Hughes17:24I mean, who could you know, think of confections that would do that to somebody, butKris Parsons17:32I'm a woman, it's chocolate.Ray Loewe17:33So let me ask a question to you is, you're a coach, you coach a lot of people and you help them get through this. So why is it that some people can make these transitions, and they in fact become lucky, when there's nothing necessarily extraordinary about them? Other than maybe they found that passion? Maybe they found that niche where they are. But why is it that some of these people are able to make these transitions and others are notBill Hughes18:04They're desperate. They're desperate. The desperation of day-to-day, and maybe they'll come across something in their travels that will all of a sudden trigger a thought. And then they'll try it out. And then they'll say, Wow, I didn't even think about doing this. I mean, a lot of that is another gift to the last 18 months is the fact that people become had to become very introspective, and start to take a look at themselves and what's most important to them over that period of time, and consequentially. Now, there are certain things emerging in their consciousness that might not have otherwise, while we were sort of sleepwalking through life when everything was normal.Kris Parsons18:41Exactly. No, the busyness was kind of a deterrent for have you really sit back and say, What am I doing here? What, what is my reason? What is my purpose, and I don't think it's instantaneous, either. I actually think this stuff is germinating. And that's where I think you're really helpful in what you do. It's been germinating for a long time you ask the right questions, and you do you ask a lot of great questions of people, and you help them bring it to a head. So you kind of help bring out their transition which is nice.Ray Loewe19:11Well, you know, one of the reasons that we're doing these podcasts and we're trying to focus on these luckiest people in the world, is because there's too much time lost by people who just don't take action, who just sit there and ponder too long. And I don't know what it is. Sometimes it's a trigger, I found people who have lost their jobs sometimes benefit from that, yeah, as bad as that sound, because it forces them into action. And what we're trying to do with this thing is to put forth a series of people who've made it happen. And they're all different. So the idea is that if you're listening to them, maybe you can find one that resonates with you, maybe you can give yourself find a way to give yourself permission to say yes. And I think that's one of the biggest things that people don't do.Bill Hughes19:11That's the key to pretty much everything. I mean, Mary Lee Adams if I can ever get her on this call. She does a thing called the inquiry Institute. And she focuses principally on question thinking, and she was actually she wrote a book called The art of the question. And she's a psychotherapist, you know, that's kind of like their thing. But over the years, I've studied a lot of people that are extraordinarily good at what they do. And whether it's psychotherapy, whether it's medicine, whether it's working out whatever it is, usually starts out with a question in some fashion, and not just the question, but the answer and then the thread that you follow up on the question and you just keep going so you can't go anymore and sometimes it runs out and you go in a different direction you guys are going to questions? Well, I would suggest that anybody that listens to your podcast, in particular really needs to bring a notepad or something there with them. And I would focus on asking questions, I would, even if, obviously, it's a one-way conversation. But the point is, is that if they wrote down all the questions they had that came out of that, and then proceed to try to get those questions answered. And a lot of times, some of these guests that you have show up on the coffee hour. Yes, we've been trying to do that more and more. than that,  gives them the opportunity to say, you know, you said such and such on the call, how did you do that? Or what caused you to think that way? And then you get to hear directly from the horse's mouth, something that you have a question about. But I would suggest in any of these interactions that are done through the luckiest guy in the world, that you definitely have a notepad and write down the questions you have or the thoughts you have not just the questions, but the thoughts you have that pop up as a consequence of listening to the.Ray Loewe21:54Yeah, and we do have a transcription along with a podcast so that you can actually print it out and go back. Sure and go back. And, and I think you certainly don't want to do that on everyone, there's too many but on those that resonate with you, either because it's something that you always thought you like to do, or because it's a person who's in the same circumstances, as you and you see that they made those changes that transform them from an ordinary person to one of the luckiest people in the world. And I have to tell you, that of all these people that I've met the joy that these people have, once they make that decision to move and to say yes, and to allow themselves to do these things is absolutely incredible. Now, unfortunately, we're nearing the end of our time.Kris Parsons22:42See how exciting Bill is?  I think this is the fastest podcast we've had.Ray Loewe22:46Yeah. So, Kristine, you're for ladies are first, any final comments that you want to make?Kris Parsons22:51No other than I just want to encourage more people to come to our coffee and cocktails, because first of all, Bill will be there. And he will ask you some great questions. And yeah, I mean, it's working. Oh, and also I just wanted to give Bill a little bit of Congratulations, because Bill is going to follow me he's going to be the co-host for October or September, October sorry, October. That's right there's someone else coming in September. But Bill will be the co-host in October.Ray Loewe23:19We're giving a month of reprieve.Kris Parsons23:22You know, it's exciting too I've been talking to Bill virtually for a couple months now.Ray Loewe23:27And what Bill is going to do is he's bringing a series of guests on the show that kind of follow his track a little bit. That's one of the things that we hope to continue to do with Co-hosts is we're trying to get diversity in here. And we're trying to get other people's thinking in here and, and Kris, thanks differently than Bill.Kris Parsons23:47I do sometimes.Ray Loewe23:50And everybody thinks differently. I try not to think so anyway, Bill, any parting remarks that you want to make? Bill Hughes23:58No just like I said, whenever you're listening to things like this, or reading books or whatever it is not just taking the notes, but an idea that pops in your head. It may be totally unrelated. Write it down. Write it down. Because how often have you had a dream at night? Didn't have the notepad by the table? woke up the next morning? can't recall the dream. It's gone. YeahKris Parsons24:20That's a good idea, a very good idea.Ray Loewe24:23All right. So everybody, join us next week, we're going to have another guest, another one of the luckiest people in the world who's going to show us in this case, her track on how she  navigated life and how she stays lucky and gets luckier and luckier.  It takes practice. Being lucky takes practice. Stay tuned, everybody and Tyler were ready to sign off, unfortunately.Kris Parsons24:48Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host of Ray Loewe, better known As the luckiest guy in the world.

Guest Co-host:  Kris Parsons:  [email protected]' Website:  https://parsons-pr.com/Podcast Guest: Sharon McCulloughSharon's Website:  http://www.expertevents.com/ Transcription:Kris Parsons00:03Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:17Good morning, everybody. And today we have Kristine Parsons and myself in the studio. Yay in wildfire podcast, Emporium I think it is in scenic Woodbury, New Jersey, and we're going to bring in our special guest Sharon McCullough in a little bit. But let's, we're talking about changing the rules. So, you know, one of the things that we found out, especially during this COVID thing is we've had even more rules thrust upon us. And we've seen, you know, what happens when people throw rules at people? I mean, you get rebellions, you get people, uprising on airplanes, and all kinds of other things. You know, and I think this brings to a point to bear that rules for the sake of rules, can cause all kinds of issues that maybe we don't want them to have. But we do all need rules. And we have choices here. We can pick those rules that give us the guidance to design our lives the way we want to design them, and the luckiest people in the world here do that. And we have another one of those luckiest people in the world. We're bringing your back, Sharon McCullough, we interviewed her a couple months ago. Yeah, but let me introduce Kris Parsons. Kris is on Parsons, PR and she pushes around our PR system the whole like she's supposed to. I brand you, I brand you. Yeah. And talk a little bit about our guest Kris and where we are going today.Kris Parsons01:51I will.  Well Sharon, welcome back. We're happy to see you again. Oh, Sharon is a good friend of mine and also a business partner. She and I do a lot of events together. We have some wonderful stories of big fundraisers, we've done in places we've gone. So both of us kind of had a  you know, put the brakes on our heels when everything got canceled for COVID. So, but Sharon is the president and CEO of expert events. I like to say that Sharon is an expert in eliminating boredom because she leaves people who attend her events feeling like they had the most fun evening and that the evening didn't last a lifetime. She is often her events have reflected in higher donations, repeat attendance, and a program that accurately and effectively speaks to what the organization's mission is. So Sharon is the real deal. She found that expert events and what is it 1992 Sharon. And that was after years at the University of Pennsylvania where she spearheaded their key fundraising events such as their 25th 250th-anniversary campaign and alumni homecoming. So she focuses specifically on academic and nonprofit institutions because of her unique experience understanding them, combining the mission and messaging to best engage constituents. In addition, though, and this has been very prevalent during this pandemic time, she provides her clients with the strategic evaluations of existing in house operations to help them streamline efforts with staffing, budgeting, logistical recommendations, because you know, now when you can't do any events is the best time to really re-evaluate and decide if you're doing the right thing. So Sharon, how about you start talking, and tell us a little bit about what you do and how you as a luckiest person in the world because you are one have pivoted, and you're doing things a little differently. Now, since we've had to kind of cut back on a lot of the events.Sharon McCullough  03:51Well, it was a very, very sharp halt. In 2020. The previous fall, I had had eight major events over the course of two months in five different states. So I was running as fast as I could and then all of a sudden there was nothing except getting through the cancellation of and re-booking of contracts for everything that was canceling for the spring of 2020. And then we went through that again, for the folks that had rescheduled for 2021. We still couldn't do it. So we were evaluated and there was another addendum of the contracts. So that was what I was supplying my current clients with was the expertise of looking at those documents and trying to make sure that clauses for future health related issues. There's something called the force majeure clause in a contract that you know if there's a hurricane or a labor strike or Terrorism got added after 911. But there really wasn't anything that related to something like COVID, to make sure those addendums was those were written in so that if we came up against it again, we could have, once again, get out of it, or finally get our money back from the deposits that had been that have been made, instead of just continuing to let the sites hold the money for another year. Because the organizations could certainly make good use of that in some other way or for their virtual events. So we did do a few events that, you know, some of the clients that were forward-thinking enough to kind of get a grasp on how to move into a more virtual realm for their events. And, you know, we've saw across the board, a lot of difference in how people approach that and trying to get work with clients to understand that, you know, the event was not going to necessarily be a whole lot less expensive, you would just allocate the budget lines a little differently, that, you know, you may not have a catering line, but your AV and tech support would probably be higher than an in-person event. So we did a lot of consultation, a lot of talking with our clients. But what I finally pivoted to do was to take a look at and I took a couple stabs at this because it was hard to tell when it was best to market it. I've done it twice for other organizations where we just jump in and interview everybody that moves in the organization or has done anything event-related, or even people who had rented space at a client for their own events and how they got through the system of being able to do that specifically University-related that was something that I have done for Pace University, where we just completely re-evaluated how their events program was instituted. And we did the same thing for the Inova health system in Northern Virginia. And it's particularly useful for, you know, well, two or two types of organizations, one large organizations like that, that have multiple locations, and Nova had five hospitals and pace had four different campuses, and how they were managing their events, in addition to how they were focused on, you know, what was important for getting those done. So in looking at coming back from COVID, what I have been working with, I just went back through my list of you know, all my former clients and said, Hey, you know, you're coming back to be able to do this. And basically, the worst thing people could do would just be to say, Well, hey, we've always done it this way. So we're just gonna jump right back in and do it again. So we're trying to help organizations really evaluate. And in many instances, I mean, it sounds counterproductive to running an event business. But in many instances, my first advice is, you're doing way too many events. Just you're getting into the same pockets for their money and even more important, their time. You're asking them to participate in too many things, and maybe a combination of events, a total retooling? Did you budget correctly, you know, all of those kind of analyses that lots of people make the mistake of once the events over, the follow up doesn't get done all that well. And they never really evaluate how successful they really were.Ray Loewe08:55You know, can we back up a little bit here, because I so much has changed here. And let's talk a little bit about your normal group that you service first, which are nonprofits and educational events. Right. So what are the kinds of boards and staff that you're dealing with here? These are boards are voluntary in a lot of cases. Right. Right. Well, almost and not particularly experienced and not particularly thinking about these things, other than the fact that this is the way we've always done it. Right? Kris Parsons09:34Which is counterproductive to changing the rules, right?Ray Loewe09:36Yeah. Okay. And, so now, not only have you had this, stop, put on things, but we've already started, we started but we started differently. So this whole concept of technology has come into play. That wasn't there before. That again, the people that you're working with, don't know necessarily have a lot of background in. Okay. And yet, this is a wonderful tool, I would think in those events where you actually brought in technology, how would you describe the way the events came?Sharon McCullough  10:15Well, the biggest thing that we did with that was for an organization out of South Carolina, and it was what was dubbed in, you know, I'm not sure hybrid event is totally correct, because as we move forward, that term will be used more to indicate an audience and a live event, supplemented with a stream of, uh, you know, streaming that out what we did in South Carolina, there wasn't an audience with the live event, but we set up two shooting studios, we had some live things going on. And it was a three-day conference. And there are now dozens, probably, of what are called platforms for doing a virtual event. And one was chosen by our client before we got on board. And it was a lot of ramp up because every one of them's a little different to all the pieces that we as the planners had to do. For the setup, there had to be, you know, all the speakers got put into one thing, and then that went up on an agenda. And everybody got to launch in and literally create their own conference agenda for themselves. And walk through that and everything that was live in their offices, we made it like walking into the ballroom for the keynotes. Because you literally went back to that segment, every time there were going to be MC announcements. So we had a live segment. And then the platform supported panels, and individual keynotes, some of which were pre-recorded and sent to us. And we could control those. Everything else went through a platform. And we had a speaker from Germany, we had a speaker from Switzerland we had, and people just tapped in the audience tapped in. We had probably seven or 800 people virtually, and generally, the conference live had about 250 people prior to that.Ray Loewe12:28So you can do all of these things virtually. And I would think that from the standpoint of an attendee Wow, my cost just went way down.Sharon McCullough  12:41Exactly. Yeah. Yeah, that's gonna be the biggest challenge of relaunching, especially I think, for conferences, sure, you know, the local nonprofit that it's their gala fundraiser, Yeah could you join virtually and not have to get all dressed up. Yeah. And people will still do that. But I think that format for a gala, got a little tired over the course of 18 months. So you know,Kris Parsons13:12People still like to be in person.Sharon McCullough  13:16Ray's is good one that if I'm going to travel to Texas for a conference, I'm not only paying the conference fee, I'm paying an airline ticket, I'm paying for a hotel. And if I only get by within a conference fee, I can stay right at home. I think that those are going to be the hardest things to reboot up to live events. Ray Loewe13:38Especially if you can create an aura with good technology, right? But that makes it tolerable, okay? Because now you've got some real savings so I kind of see where you're going right now. So what's happening from your perspective is you got all of these potential clients, all these past clients who haven't been able to do what they wanted to do their way. Okay, and the first job is smacking them across the face of a couple times and saying, get over this, because we have something new here.Kris Parsons14:13That's better, that's actually better.Ray Loewe14:14That's often better. And, it can integrate, you know, in-person and virtual events, and you have the ability to do things that you never had a chance to do before. But you got to plan differently. Right.Sharon McCullough  14:30You do.  And then the other benefit is, is it really does allow organizations to get a bigger reach on their geographic range, because people you know, even a local event, you know if you're out in the burbs in Philly, you may not want to drive downtown at night Park, do all that stuff to go to the event. I mean, they could increase their audience by you know, pretty decent percentage. And that's the Difference Between now and say, I don't know, eight or 10 years ago, because people would videotape their events and then make that available. people watched it, maybe they did, maybe they didn't. But now, you know, with live streaming at those events, the people in the room have the same experience that they've ever had. But if you attend virtually, you're doing it in real-time. And I think that also makes a difference.Ray Loewe15:29So here we are, we're at what we thought the end of COVID. Right. And now we have no clue as to what the end of this thing is, right? And people have to plan events. I mean, one of the things that are nonprofit has to do is they can't stop doing this stuff, right? They need the fundraising. Yeah, cuz they've got you got to support the staff, you got to do all of these things. So now the thinking is different. And what you're bringing to the table, I think, is this wealth of experience in the ability to help people analyze, where they should go, am I correct? And maybe how they should go there? And should we be doing more virtual things? Shall we? You know, hold back, I noticed you said earlier, maybe we do less events and we do them differently. So all this thinking comes into play. So how does an organization with limited staff and a nonprofit board of volunteers do this?Kris Parsons16:34They hire Sharon.Ray Loewe16:37We set you up on that one SharonSharon McCullough  16:40that, you know, people are starting to think a little more strategically. And that is, it's going to make a difference. And the scary part is for me, I have a conversation with the client this afternoon. Because their event is supposed to be in October. And, you know, when the how much further do we watch what's happening? And I think, you know, some, but we've got to be able to know when to pivot, again, using that word, since they were going to live stream the event and have a live audience as well. When do we pivot to totally, totally virtual, if things go downhill again when we hit the fall. So that's a conversation that I also have to have with a few people, I had a conference that's been postponed twice, that's going to be an international conference up in Rhode Island. And they've just resurfaced to start talking about doing what we plan to do in 2020 and 2022. And we're gonna, you know, approach it, like we're going to do it, but also have some and that they will hit a point. And I think people really do need to think about this, that if they have just postponed and postponed again, and not taken up that virtual baton, that they're going to have to do it because they're totally losing connection to us.Kris Parsons18:18The longer you are not connecting. And that's another thing I think you and I talked about Sharon, how people even though this, everything came to a complete standstill, you don't stop communicating, you have to keep communicating, you have to keep, you know, keeping your constituents abreast of what's going on. And you're still going and we you and I actually experienced that where some of our clients just stop talking. And we're like, you got to go back and talk to them. Tell them that this is what our plans are, we're doing this and we're doing that, and still keep talking about the mission. So I mean, I think honestly, in a time like this, the communication is more, not less. So. And that's why we were so happy that you participated a lot in our, our virtual things that we had, we had the virtual coffee hour and cocktail hour, because that was how you and I networked and got out and connected with people.Ray Loewe19:07You know, the thing is, still has to happen. And I think you brought this up this, this concept of a podcast, which is one way, okay. You know, we're sitting here, we're deciding what information we're distributing and the people that are listening, it can't communicate back, okay. And there's this element that has to be there. We do it with coffee and cocktail hours, where we have small groups of people that can sit down and we actually can have a conversation because you can't get rid of the conversation today. Right. So let me we're getting near the end of our time, unfortunately. And I want to kind of summarize a couple things. So we met first at the beginning of this COVID thing when all of a sudden you guys canceled. I don't know how many live events within like a couple of weeks of this thing. Right? And then all of a sudden everybody kind of drew in their horns, you know, and they sat there and said, Okay, what do we do and nobody did much of anything for a while. And then we came up with this whole concept of the virtual conference, the virtual ability to communicate. And now we find that's being overdone. And if you don't do it right, it's boring and you don't get the results that you want to get. And now we're coming up with maybe a hybrid conference in the future, and maybe we don't know when. So the importance of a coach or consultant here, I think is critical to this kind of a business. And I think what they really have to do is have the plan with the right clauses and the contingency plan. At least that's what I got out of this conversation. So am I on the right track?Kris Parsons20:51Well, what's interesting, I didn't even know some, you know, I didn't even know some of these clauses are important. I mean, Sharon, Sharon is very good at making sure people don't lose lots of money. You know, because when you sign a contract, you're signing a lot of money away. Oh, yeah. And knowing these clauses, I mean, these are some of the little sneaky details that like you said, Sharon, some of the people on the board Don't even think about don't know, don't have any idea. And yes, more than ever, I think you need an X, you need an expert events. You need someone who understands that so you get rid of some of the headaches. Ray Loewe21:21So how do we find you, Sharon? You got a website? I do expertevents.com. Okay. And we'll make sure we put that with our podcasting notes. And one of the things that we ought to do is we ought to schedule you for one of our cocktail hours so that people who listen to this thing can actually have a conversation with you, you know, and it's always good to see you anyway. Yeah. Well, okay, so we're21:50Burn wood and make an old fashion to do it.Kris Parsons21:56Sure. Yeah, Sharon came to one of our cocktails where we actually made a cocktail. And then Sharon, didn't you and your husband ended up making it at home? You had a great time?Ray Loewe22:07We did. So we're done. We're at the end of our time. So, any last-minute questions or comments from you?Kris Parsons22:14Know, just that, glad to have you on Sharon. And it's fascinating to see how you're, you're kind of its events, post-pandemic, and we appreciate you coming to our coffee and cocktail hours. So we can all keep the conversations going. Yeah, youRay Loewe22:27know, and you and you prove a point to our listeners. And the point is that you know, people that have that focus on what they want to do find a way to get it done. And it's never easy, is it? never easy. And there's always, always a COVID of some kind out there. Some kind of pandemic and what you got to do is you got to understand that pivoting is part of the nature of the game, and that the luckiest people in the world do design their own lives, but that life changes periodically, and it changes because life changes. So you know, thank you so much for being with us again. You're always a joy to be with and to spend time with and you're always motivating. Yes. So I really enjoyed being with you. Great. So everybody. Have a great day. A great weekend. We'll see you all next week with some new exciting guests.Kris Parsons23:24Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host of Ray Loewe, better known as the luckiest guy in the world.

Guest Co-host:  Kris Parsons:  [email protected]' website:  https://parsons-pr.com/Podcast Guest:  Will Becker:  [email protected] Transcription:  Kris Parsons00:02Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:16This is your lively host you know I'm not sure how lively I am this morning, but we're here in our wonderful podcast studio in Woodbury, New Jersey wildfire podcast. And we're here with our engineer Taylor. And we're here with our two guests, our co-host, Kris Parsons, who will introduce in a minute, and Will Becker, the famous Will Becker, by the way, okay. And let me remind you of what we're all about to start with we call our podcast, changing the rules. And it's because we have too many rules in life, and rules tend to get in the way and when we're obeying all the rules we're living somebody else's life. Okay. So the key is to be able to sift and sort through the rules and make them work for us. And when we do that, we get the freedom to live our own life. And we're talking about the luckiest people in the world that do that. Because when you're able to live your own life, you feel lucky, you feel happy, you know, things tend to go well, it's not the simplest thing in the world. There's some struggles that go on in here. And we have a new book coming out, which we're going to announce shortly. It's guess what it's called the luckiest people in the world, you know, and we talk some somewhat in the air about the mindsets, the luckiest people in the world have. And today, you're going to see one particularly come forward. And that is that we all have a personal brand. And the luckiest people in the world know who they are. And they know how they show up with that brand. And once they do that, they're able to tweak it, they're able to make that part of life work for them. And life gets better and better and better. So kris Parsons, Parsons, PR? Yes, I got that. Right. That right? I should we've known each other for how long? It's been about at least four years, maybe at least. Oh, it's not 400. It's only four?Kris Parsons02:19only four.Ray Loewe02:20only four. And Kris is our co-host this month, she also is our PR person. And Kris, why don't you introduce yourself and then introduce our guest?Kris Parsons02:30I will. Thank you. Thank you, Ray. Yes, I'm excited to I actually got a chance to read the book The draft, first-time last night. So I'm very excited. It's a wonderful book. It's a great. It's a great guide and a lot of exciting, interesting stories. So well. Will Becker, Will Becker is a friend of mine his family, we've been friends. We've been friends for more than four years, right? Probably 10-15. I don't know. Yeah. closer to 15. At this point, yeah, we do it by our kids, right. And when our kids get older, Ray Loewe02:56You're getting me jealous. There's another man in your life?Kris Parsons02:59There's another man, I'm sorry. And including my husband's Oh, okay. But that's neither here nor there. Anyway, Will, we are good friends, but also Will is a wonderful professional. He's an IT professional. He's in the financial services and insurance industry. And he focuses on business and quality assurance analysis. He has been employed at Aqua soft for the past three years. And he leads the business analysis team for them. It's a big team for the US region. Now, Will was introduced to Ray about, I don't know, maybe two years ago, a year and a half ago, when he was in transition your 15 years working for other insurance carriers, right. And then this was before he joined Aqua soft. He took one of Ray's courses. And that's available on our website. Right, Ray? Yes, ma'am. Okay, and he says it changed the course of his career by helping him see a different side of himself. And that side proved to be the one that landed in this region, his job at Aqua soft, which is exciting. So we want to hear about that story Will, how about you tell us a little bit about what course you took? And what did it say about yourself that was very insightful to you? Yeah.Will Becker04:10Great. Thanks, Kris. Good morning. Good morning, Ray. Thanks for having me back. Good morning. It's nice to see you after three, three years. So it's not likeKris Parsons04:19And COVID where we've been virtually seeing each other, right?Will Becker04:21Yes. So yeah, so I can give you a little background of how I met Ray. And when I was going through transition, I was probably out of work, three, four months, trying to find my next position after 15 years working for the same company. And as I did that, I struggled to figure out like your term right brand, trying to figure out who I am and who I wanted to be and my next phase of a career, and I took the courses that Ray offered started with the Kolbe A and learned some more data analytics way of looking at myself. And I transitioned over to the second phase of that was a unique ability test and That really opened my eyes to trying to figure out who I am and where I want to be. I was struggling a little bit in trying to figure out what jobs to apply for. Is this really the position I want long-term I wasn't looking to job hop. And the unique ability really opened my eyes to internalize what I am as a person, what I am as an employee when I am as a leader to other people that work for the company I work at, and where I was wanting to go. And it really steered me in a direction where I was able to take a position at Aqua soft because it felt right to my brand and who I am, as I learned through the unique ability,Ray Loewe05:39You know you made a statement that I absolutely love. And that is you want it to be the same Will at home, as you are at the office. Will Becker05:48Yeah, Ray. That's probably the biggest eye-opener I had. And it's a simple way of describing my view of life. And how you helped me bridge that. Ray Loewe05:57You know let's go back a little bit. I mean, it because I remember when we started having our first conversations, and you're like a whole lot of other people, you know, you're between jobs, and you let go for whatever reason, and usually has nothing to do with you. It has to do with corporate downsizing, or somebody changed their mind somewhere. And you've got to feel like you're under tremendous pressure. And the pressure is to conform to the rules. The rules, say, you know, I got to go out and get a job, and I don't care what job it is, I just got to get a job. So I got money putting on the table. And you know, it's one of the biggest mistakes that a lot of people make. And sometimes it's what you have to do. But when you have the luxury of finding out who you are. And you know, can you talk a little bit about how your job interviews changed, once you all of a sudden realized the Will you want to combine Will, the home Will, and the business Will.Will Becker06:57So I'll tell you that the biggest lesson I learned was being when you're the home person, it's you are at work, you become the natural person of who you are at work. And so you've become very genuine in the interview process. And so when I struggled with when I was before that I would go to an interview. And I think I was giving them the answer I needed to provide to get the position. And what I realized was once I wanted to be the same person at home as I am at work, and I figured out what that meant to me and how to describe that and influence. People during the interview. The interview became a conversation, right? There wasn't enough time to continue the dialogue, we flowed, there was no boundaries to the question and answer it, was tell me about who you are. And two hours later, I look up and they're making an offer because it felt natural. I knew on my side of the equation that it was the right home for me to go to at least explore its long-term career for me. And for them, it was an easy no-brainer, because I made it easy on them to see the value that I could bring to the table. Yep. Ray Loewe07:57So now you're part of an organization and you're obviously doing your thing and making huge contributions. Because I think you told me when you entered your employee number 364. We're up to 750. Yeah. And doesn't it feel great to be part of a growing organization where you fit?Will Becker08:17Yeah, that's the most exciting piece of it is that you get two things with that one, you get to be part of the success, but you also get to influence the success. And that was what keeps me excited about going to work every day.Ray Loewe08:29Okay, so you made another revelation during our pre-interview, which I thought was unbelievable. And let me just bring up the boss that didn't like me. Oh, yeah.Will Becker08:41No, I think she just didn't understand me. And I think that's probably most people go through that challenge is trying to fit into an organization that was small and growing. So there's a core group of associates to just know each other and they just do what they need. And then you have those that are trying to inject themselves into that environment. And it's a challenge. So I had this boss who was on a project for a good six months, and I felt I was doing the right things struggling as a new employee. But in the end, I learned to find out pretty quickly that the upper leadership did not like me. I was not delivering their own expectations. And she was very blunt about it to me that she almost hesitated about considering either one letting me go and two never bringing in someone who came from the insurance side. Forget. So that was a rude awakening. I'll tell you, Ray.Ray Loewe09:30Yeah, but what happened? What was the end result?Will Becker09:34So a patient slid out so I was able to transition to a different project where it took and embraced my natural skills. So the first project I didn't feel like I was being the natural person that I thought I said I would be at the company. And then when I moved to a different client, the reviews and feedback coming from the new client was raving and they've said, Well, maybe I'll take a second look on who you are. And so this boss came to me about two years later, after having hesitancy, and asked me to come in and support a project in Australia. And my role was to come in as a traffic cop and kind of lead them through process reorientation. And it really focuses on how we do things at Aqua soft. And it kind of shocked me right? To be honest, like I was the ambassador for this, after having such a hard start to the horizon, the to delivering the way we deliver. And so what I ended up doing was getting on these calls every night. And at the end of my first week, I was asked to write an email that went all the way up to the CEO of both companies. And she wrote back to me the next day, she goes who is this person? She didn't really she's like, dude, how did I not know you had all this engagement skill in you that you could give a message so eloquently to the client, that she could talk up to the leaders as well as to the people doing the work, and her eyes just opened up. And she's been a big fan of mine ever since. And.Ray Loewe10:52Well, that's because you are who you are. And, who you are, is probably pretty good. It seems right.Kris Parsons10:59Well, that kind of leads into what we were talking about as well, the perception, right? We have a perception of ourselves, but other people have a perception of us. And sometimes it's good to look outside what you think and find out what did you call that your unique ability? Yes. So tell us that little exercise you did that I think everybody could do I mean, I got to go home and do it myself.Will Becker11:20So some of the beauties of Ray's program that I found most useful is the unique ability assessment. And so that was a simple task where Ray asked me to email and write to my 10 closest people that I may know whether they were work associates or friends or family, and ask them the simple question, tell me the one thing that makes me unique to you. And I got all the feedback. And I analyzed it. And I found four to five came back with the same response, which was you help make complex things simple. And that became to I think I like your term, Ray, brand. Yes, your brand, it really helped me keep a perspective, like, this is my value, I've realized I don't have value across everything nobody does. But if I can emphasize one aspect of who I am, to my family, to my friends, and to my employer, is that concept, to keep things simple.Ray Loewe12:10Well, you know, you just said something that I want to comment on because it's really important and really interesting. And that is, we aren't the same value to everybody. Exactly. And I think that's really important for us to understand. And you know, when you're looking for a job it's especially important. See if you can match your value to the values that are needed by the organization. If you can take a project that you're on and match your values to those values, then all of a sudden, everything shows up. Great. And when it doesn't it, you're like a fish out of water. And I think that the biggest lesson that you are practicing right now is that you're not afraid to be you because you have confidence that you are a wonderful person, you're you know, I am who I am, you know, you take me for what I am Yes, I'll tweak things a little bit here and there to make things go. And do you speak Australian now?Will Becker13:12I can interpret it in my head, but not quite.Kris Parsons13:15Well, it also goes to the fact that you were talking about the interview process. I mean, it's true. People even though they have a whole list of job descriptions and qualities and responsibilities, people want to know that they can work with you, people want to know that they can talk to you day in and day out and have a good relationship with you. So it really is a relationship. And like he said it turned into a conversation, right? It wasn't an interview. And then right there people go, yeah, this guy will fit in fine. Right. So so I think that's being your genuine self is what's important. And it's a lot harder than you think, in all of us have done the interviews all of us have gone out and you know, end up trying to conform to what we think they want, when really in actuality we should just really be ourselves. Yeah.Ray Loewe13:57I think so too. And so one of the things that you're doing now is I think you find yourself both as a manager and a coach, you want to comment on the relationship there?Will Becker14:08Yeah, I think it's actually inseparable, right. So as many times we get managers, I tend to use the term leader. So where I try to influence people is to help people understand that now in my team, but others in the organization is to realize that every day is not going to be easy. Some days are going to be natural, and some aren't. But every time I get a chance where someone comes to me and says it doesn't feel right, I'm having hesitation about either a specific assignment or maybe even the role in the company. I tend to pull them aside and I try to break it down simple for them to listen, you have to look within yourself, kind of coach them to their strengths again, so they can start feeling value, and then give them a path forward on how to overcome and succeed in the areas they don't feel like they're, making great inroads on And to your point of being a coach, there's no boundaries to that. So it doesn't have to be somebody reports to Me, and Ray, I know you didn't plan this, but I got a phone call from another leader this morning at my company, who I have to call after this call to kind of help coach them through some of the struggles, they're going through with the role that they're in now and help them see the light at the end of the tunnel that they'll get there with some guidance.Ray Loewe15:16And all those because you're being you.Will Becker15:20And that's why they reached out to Ray, to be honest. I mean, they felt that could be a natural delivery of that experience. And I can share the story I shared with you about my initial struggles. In parallel, this person's going through a similar challenge themselves. And it helps people to understand that they're not in it alone, that there is a way to get to the successful end of the road.Ray Loewe15:38Cool. So we've kind of talked about where you were, and where do you see yourself going in your company? What do you see yourself doing? How are you going to amplify on all this? I know, that's really an unfair question.Will Becker15:52No, it's a good one, because actually, I think now that I've kind of bridged the senior leadership and understand them, understanding who I am and what values I can have, I've been given some internal training. So we're getting some training on leadership that I accept because there's never enough training, right? There's always something you can learn and grow within your company. And it's nice that they're offering it. And the second piece is I've been enjoying this part more being brought in to help coach other leaders at the company. Because I did come with 15 years of management and leadership experience. It just only happens to be about two years where I'm at now. So they're recognizing that experience, and then I can help coach other newer leaders into a more mature leadership style.Kris Parsons16:33What you mean, we're not only hiring young people that have one year of experience? Age is really good you mean.Ray Loewe16:41Age is a good thing. Age is a good thing. So the next question, let's go off into a different value. You have a couple of kids at home. Okay. So and they're teenagers, I think, right? Will Becker16:53Yeah, 16 and one's 12. So they're okay, they're there.Ray Loewe16:57So here you are, you have this whole unique ability thing that you're growing with? How does this translate down into your kids and the advice that you give them? And where are we going? Will Becker17:08Yeah, that's another area Ray where there's no boundary, right? So yeah, the experience that I had going through the unique ability, I've shared it with both my children. So my older son is starting to look at colleges, and he's a junior in high school, and he's having those questions. Where do I go? What do I do, and what I shared with him is you really want to go down that path that makes you most comfortable as a natural fit. So don't try to pick a school that aligns just because that's where they say you should go or it's the cool place to go. Second, is when you're looking at what you want to learn and study, it has to be something you're interested in, you can't be something that's just because it makes money, or that's what the other kids are doing. It has to be you it has to fit you. So I've asked him to start thinking about himself in the same context, I did on the unique ability, so he could do it at a younger age to try to figure out what makes him unique and special to others.Ray Loewe17:59Yeah, this is pretty heavy stuff for a 16-year-old. But you know, it works. And I remember going back to our old college money days when what we were doing was helping people get into college and figuring out how to pay for the darn thing. And you know, we found out that there are three kinds of colleges out there. And there's an example that actually makes sense in here. But there are those that are kind of the snotty colleges that set their rules and you don't break the rules okay. There's a whole bunch that are designed for their state colleges that don't have a lot that they can give, you know, again, you play their rules. And there's a whole bunch of colleges in the middle, a lot of them that are really looking for kids who want to be there. And when they find that match, the money comes on the table correct. Okay. And not only does money come on the table, but the whole experience is a better experience. Because you see these kids today dropping out of college and stuff like that. So I think the wisdom that you're imparting to your son over here about figuring out what's really important to you, and you know, you got to understand is going to change. Yeah, you should want to be a fireman.Will Becker19:13The easiest part about it isn't because it's such a simple question to ask. kids understand it, and they're a lot smarter than we may give them credit for, and what they want and where they want to go. It's getting it out of them to understand as parents, and I think to us while it seems like a serious topic, but it's a really easy bridge to a simple car ride conversation.Ray Loewe19:36Cool, cool. Yeah, we'll bring you in as a counselor to kids now.Kris Parsons19:42That chapter of the book.Ray Loewe19:44Unfortunately, we're getting near the end of our time here. So Kristine, do you have any last questions you want to ask Will or any comments you want to make?Kris Parsons19:51Ah, well, not really, other than if there's any one phrase that you would say to anybody else that wanted to either take one of the courses or get involved with the friend's connection or all the things that are in our luckiest people in the world wheelhouse. What would you say?Will Becker20:06I would say start the path down and try to figure out which courses fit you best. I think that's what I learned, you know, I've done some of these analytic ones before, and it was a nice supplement. But it took me the next step to get to the unique ability that really opened my eyes and I live it now going forward, Ray.  It's not just an activity. Ray Loewe20:20And I remember we were starting it was like, twisting arms to get you to take it because you never had enough time. Right? Right. That's right. And this is a really important thing. The good things take time, you have to create time to be one of the luckiest people in the world. And unfortunately, life moves us. Correct. And sometimes it's like a roller coaster, you just don't have any choice. Okay, so any last comments you want to make Will or any final things that you want to say?Will Becker20:57I would just like to end it Ray that I appreciate all the work you do for coaching people. I mean, it's hard enough to find good advice, let alone consistent, good advice. And we've now met over three years. And I can say every day I wake up, I get a chance to learn from our engagements when we've had them. And again, it does, it doesn't bet itself. So to anyone that's interested in I do recommend reaching out to RayRay Loewe21:22Gee, I feel like I have to pat myself on the back. But no, thank you for being you. First of all, thank you for being a guest here and thank you for being an example and there's no question you're going to be successful moving forward, both in your, the Will at work and the Will at home, which by the way is one Will.Kris Parsons21:42Same person now.Ray Loewe21:43Same person one Will, okay, so, next week, we're going to be back with another great guest and we're going to explore the luckiest people in the world and what they do to make themselves lucky. And everybody have a great day. Thank you much.Kris Parsons22:00Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Guest Co-host:  Kris Parsons:  [email protected]' Website:  https://parsons-pr.com/Podcast Guest:  Ruth Kinsler:  [email protected]'s Facebook Page:  https://www.facebook.com/mystrokeofluckruthie Transcription:Kris Parsons00:02Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:16Good morning, everybody and welcome to our podcasting studios in scenic Woodbury, New Jersey, our engineer, Taylor is manning the controls and keeping us on the straight and narrow. And we're here today with two guests, we have our co-host, Kris Parsons we'll let her talk in a couple of minutes and we're bringing back Ruth Kinsler with an S not a Z okay. And Ruth is going to continue the story that she started with us last time. But let me start a little bit by going back and telling you about why we are doing changing the rules as a podcast. And the reason is that we're cluttered with too many rules in our life. And I think Steve Jobs was one of the people that said, You can't live somebody else's life, you have to live yours and you can't live it if you're following everybody else's rules. You know, most rules were set here because other people wanted to control what we did. Okay? And only when you take those rules and sift and sort through them and figure out how you're going to make them work for you. Do you become free to be you? And you got to remember as we go through this, that being creative here is not about finding yourself. It's about creating yourself. So Kris Parsons and Kris starts this introduction about the liveliest host, and I'm not the liveliest host I'm the most caffeinated.Kris Parsons01:44This morning Ray is a little over-caffeinated. That's because our last podcast had a coffee person on it. Ray Loewe01:51Yeah, so Kris introduce yourself. And then I'll let you introduce Ruth with an S, not Z. Kri Parsons01:59Yes. Hi, everyone.  I'm Kris Parsons of Parsons, PR. And I have been with Ray for a while now doing a lot of fun things, exciting things. And it's always an adventure with him. And I'm always thrilled to be working with him because he takes me in many directions. But Ruth, I don't know a lot of you maybe remember maybe a lot of you have because Ruth had the most likes and followers of her podcast. Her podcasts was here about a year ago. She has an amazing story, a very inspirational story. And actually, whenever I'm feeling down in the dumps, I go back and listen to her episode. Ruth was a very active businesswoman. She had a fabulous career, enjoyed life, and traveled to the fullest. She has many friends great family, life was really, really good for Ruth until one day at age 52. Right? Yeah, 52 she was blindsided by a stroke that paralyzed her from her chest down. Having to pivot, right, that if you listen to her story, which is very inspiring, I encourage you to listen to the whole story, it would have been very easy to curl up and give up. But not Ruth. She plowed through rehab and now walked into the studio with me. And she started a new catering career from her experience. And she named it a Stroke of Luck. Talk about a positive way. So I think we brought Ruth back just because we want to hear her story again, but also to see how she has changed a little bit and what has happened in her life since then, and what she finds inspiring, and how do you keep that positive attitude?Ruth Kinsler03:33Well, first of all, I just want to thank you both for having me back again. I have to tell you, I went back this week and I listened to some of the previous podcasts and to think that I have or I never thought that I was of that caliber of inspiration. Listening to them?Ray Loewe03:53Oh, yes you are.Ruth Kinsler03:54I know but just listening to them. It really it struck a chord with me and it you know, it really touched me. So I want to thank you for sort of opening my eyes and letting me realize that I do have a story and I do have the capability to you know, maybe be an inspiration to some.Kris Parsons04:11Yes, she's very humble too, she's very humble.Ray Loewe04:15Well, okay, I'm sure so lots has happened. So you know, you've had this stroke, you're, you know, in a hospital, you can't move. Uh, you know, your job is not going to be the same. And, you know, you made one quote when we did our pre-interview, let's get that on the table really early. And that is that I don't focus on what I used to be able to do.Ruth Kinsler04:38Very, very important. As if I did focus on those things then like Chris said, I would be home curled up in a ball sitting on the couch feeling sorry for myself, but that's just not in my makeup.Ray Loewe04:52Yeah, and we're gonna steal that quote. probably put it on a coffee mug because I think it's who you are. And, I think some of that comes from your internal makeup, some of that comes because well, it all comes to some extent because of your mindset and your internal makeup but it's because you actually sat down and said, You know, I'm not gonna feel sorry for myself, I'm gonna make some things happen. And that is why you do have a story to tell. So let's go back and talk a little bit about the invention of the company Stroke of Luck, and what happened there and then some of the things that happened during the pandemic, because I think I want listeners to understand that, you know, sometimes you come up with this great idea. And it's really a great idea, it's still a great idea, and it's gonna happen, but things happen that make you pivot constantly. And the luckiest people in the world have this common trait. And that is that they're constantly reinventing themselves because life is constantly changing. Okay. And we have to remember that tell us a little bit about building your bake shop at home, where it's going, what are some of the things that you had to go from there?Ruth Kinsler06:12Okay. So, after my incident, it was probably a year, maybe a year after the incident, I realized that I was just not one. I couldn't go back to work. But I still wanted to be doing something that was giving back to others. I was so grateful to the rehabilitation center that forced me and pushed me to work hard to be able to be independent. On my own walking, I walk with one cane, now I went from a wheelchair, went from a bed to a wheelchair, to one cane now. So I'm very, very proud of myself for that. I had to come up with something that I enjoyed doing, I didn't want to do something just because I wanted to stay busy or earn a little extra cash. So I decided I wanted to do something that I loved and that I could help somebody in a way. So I came up with this idea that I loved to cook, I always enjoy cooking, and I was pretty good at it. So I started this business called a Stroke of Luck Catering, basically a lot of baked goods, but I do a lot of comfort foods. And I decided I was going to give a certain percentage of my proceeds back to McGee rehabilitation center. little plug there,Kris Parsons07:27they deserved it, they deserve Ruth Kinsler07:28They deserve it for sure. So that's what I did. I started my Facebook account a Stroke of Luck Catering, and I said, you know, all my, some of my proceeds are going to be going back to McGee and I was surprised at how successful it was. Um,Ray Loewe07:45Can I stop you for a minute? Because there's another element here that I think we want to get in, you know, the laws were not totally in favor of you doing this were they? They were not. And I and it's changed. Ruth Kinsler08:02Yes just recently, the home bakers Association, made it completely legal for home bakers to sell out of their homes. Kris Parsons08:09There were a lot of home I think there were a lot more people doing things cooking and baking at home during this.Ray Loewe08:09So you were very limited when you started, you know because we always comply with the law. Right? Exactly. Change the rules to comply with the law. And okay, so that's one of the positive things that occurred in the world out of this mess that we had. Okay, so. You know, and what do you do? YouRuth Kinsler08:34It's unfortunate because when you are a baker at home, you're not allowed to as clean as you are. And as much as you follow the rules, you're still not allowed to sell your items at markets. What do you call those things?Ray Loewe08:49a flea market or farmer's market farmersRuth Kinsler08:51I had a brain fart there. Farmers markets and stores, local stores in your community, you know, you're just sort of limited to a friend's family. You keep your money down your, costs down close to your you know your sell price close to your expenses, then you have to consider the proceeds that I give away. So I had to be very, very careful about how I ran the business. Ray Loewe09:15Okay, so now you're more free than you used to be. But there were some other things that happened in yours. Oh, tell us a verse of the story.Ruth Kinsler09:22Well, after your mean with COVIDRay Loewe09:25Yeah, well, the whole idea you started with the stroke then we had the bakery then we had COVID.Ruth Kinsler09:35And I tell you like like your last guest. I mean, it really slowed down. People were very, very fearful of any kind of, you know, communication, especially purchasing food from somebody that they didn't know or from somebody you know, somebody whose kitchen so for a while it was a little tough there and you know, people would say just put it on the front step and I'll leave you money in the mailbox or You know, people were pretty scared and then eventually got really, really slow. So again, once again, I was sitting around and thinking, this isn't for me. I continue to post things and try to market myself but I decided to take a part-time job. And I am currently also doing my bakery but working in a nursing facility, assisted living facility doing part-time and I absolutely love it. I love the seniors. I love the fact that they're faster than me.Ray Loewe10:31Us old people do okay, you know.Ruth Kinsler10:33They do they amaze me. And, you know, they inspire me.Ray Loewe10:38So here you are you had to do another pivot in here. Okay. And this is important, because, you know, too many people say, you know, I'm going to start my bakery. Okay, it's not working. So I failed. And that's not true at all. No, not at all. Not at all. And it just means that you have to do some tweaking, change the rules a little bit, you know, make them work for you. And now not only are you back baking, but you're also doing something else that you love to and.Ruth Kinsler11:07And I also bake and bring it in and I treat them to all my cupcakes and my goodies. Oh, yeah. No, they love you. And it just keeps me It keeps me motivated. It keeps me you know, doing learning. I'm still learning making new recipes. And I try it out on my coworkers and the residents and they love it.Ray Loewe11:24Okay, so where is all of this taking you? Do you think?Ruth Kinsler11:28I'm not sure, Ray? I mean, that's the honest answer. I'm looking forward to the fall because menus change in the fall. soups are one of my number one seller, so I'm really looking forward to changing things up and really pushing that aspect of it. I'm doing my very first catering job for 40 people on Saturday, since the pandemic. So things will continue to peak. Right. You know, we pray that that happens. But I'm still continuing to I'm going to continue to work part-time and get the enjoyment out of the elders and the seniors at the resident home.Ray Loewe12:08Well, that's because you're a multi-dimensional person see. I think let's talk soup for a minute so what's your best soup?Kris Parsons12:15Ray loves to eat.Ray Loewe12:18And I love soup and you know, soups or maligned. You know, they're one of the best foods in the world. Ruth Kinsler12:24They are and it's really one of my favorites to make. My favorite soup is the creamy potato soup. It's the biggest seller. Amazing. Really good. So I do want to apologize because my intention was to bring you in some cupcakes this morning and I got so busy. That it didn't butRay Loewe12:44you know you can look at my waist over here and say hey, yeah. With a soup later on.Ruth Kinsler12:52Yes, I promise I'll make that up for you. But I do the potato soup. I do the mini meatball soup. I do a lemon chicken soup. It's I mean, I just try with different things and I have a whole crew that will order my soups every week. You know and I am looking forward to that.Kris Parsons13:07And that all comes back to sort of what we're all talking about this whole connection right the COVID got us unconnected. Soap is a great connector soup and salad and soup every it's a comfort food. It helps us people love to talk about it. Love to have it there soup parties. I know people have soup parties. Ray Loewe13:24Oh yeah, they're soups and different breads. And it's a great way to connect. So we need to create a new feature on our coffee on Thursday. Where Ruthie comes on and gives us the soup menu for the day. And all you got to do is to stay on for five minutes. Because if you stay on any longer than that we're all going to drool.Kris Parsons13:45And if anybody misbehaves, we say no soup for you,Ruth Kinsler13:49right? And all of my soups come with homemade biscuits by the way.Kris Parsons13:54Say you better get your order in now.Ray Loewe13:56How do we order stuff from you?Ruth Kinsler13:58Oh, well, I don't have a web page yet. But I do have a Facebook page is called a Stroke of Luck.Ray Loewe14:03Okay. And what is there a menu posted there?Ruth Kinsler14:06There's photos. There's pictures of everything that I do. I do take special requestsRay Loewe14:11And how far advanced do we have to order?Ruth Kinsler14:14Oh, just a week, a couple of days, a couple of days. And by the grace of God, I drive so I can deliver. Oh, cool. Yeah, that's you know, that's one thing that I'm just truly grateful for that I've been given the opportunity to keep moving and that's what I'm planning on doing. Ray Loewe14:33You know, the whole flavor of our show is changing here. Okay, I can't handle all these. Well, the last podcast we did we talked about coffee, right? In an essence with your muffins. Right? We should we're going from like coffee, to muffins, to soup. Kris Parsons14:48Should we change this to a Food Show?Ray Loewe14:50Yeah, you know, instead of changing the rules, we'll say changing the menu and we can do this. Okay, so the reincarnation of the Soup Nazi only you're the nice one and the muffin lady and you're going to do this and meanwhile, you're doing some things with seniors. What else have you learned from this process about you?Ruth Kinsler15:15I just learned that I'm a fighter. I learned that I'm a fighter and I never thought I was before I just, you know when something like this happens to, you don't have time to think. And if you think too much, then it's going to take you in another direction. You know, you just have to, you have to dig deep. And I'm a spiritual person. I believe that the, you know, the Lord above is the one that gave me my second chance in life and I'm just gonna go with it.Ray Loewe15:45Okay, now there are other things you're doing to you know, see most people What did you tell him? Well, let's talk about a supper club. Oh, I took good notes.Ruth Kinsler16:00I did. Oh, that's so funny that you remember that? I did. I live in a condominium complex. There's 500 units. And I just felt like I needed to bring the community together, there was so much negativity regarding I don't know if either of you have ever lived in an HOA, but there's just always some negative things. So me and four of the other residents got together, we decided that we were going to host what's called the supper club on the Delaware because we live right on the Delaware River and we overlook this beautiful Yacht Club. So we started doing that we start doing that on Wednesdays, we're going to do it every season, winter, spring, summer, fall. And we just get all of our, all of our residents together, you have great dinner overlooking the beautiful Delaware with your neighbors and your friends, and you're allowed to bring, you know, family outside of the community. So it's just a nice thing for everybody to get to know their neighbors now that it's safe to do people are dying to get out and to communicate and to you know, one on one to actually see faces and feel emotions andKris Parsons17:03and we decided to spread positivity. You know, it says it seems corny sometimes but it really is necessary and when you practice it, practice positivity. It becomes a habit it becomes natural. Ray Loewe17:14Well, I think again, this is part of your story. The story you didn't know you had exactly. But it is your you're a people person, you're out there, you're not going to sit still. Things happen to you. Okay, so what? Okay, you go through it, you do what has to do, and you go on to the next positive thing. I love the supper club. And guess what? The supper club? You can have soup? Oh, yes. You know we get this cold winter day when nobody wants to drive. We'll just do soup, right?Ruth Kinsler17:46Our first one was a pasta night and our next one is going to be a good old-fashioned Texas barbecue.Kris Parsons17:52We'll see. And that's why I think I like what's happening here with changing the rules and our coffee hours on our cocktail hours. You know, Ruthie he didn't know she had a story she was and I didn't know. And then when she saw how many people liked it and followed her and how we're asking her to do this again. You know, it does build confidence, like wow, I guess I do matter. I have a story. And it's a story that helps others.Ray Loewe18:12So you know I can see fortune muffins developing. I like that idea. You know, I've always wanted to write fortune, a fortune cookies. You ever, you know, they're so bad? We have a new forum here. You know, we'll break the muffin apart and out will pop a new fortune for the day.Ruth Kinsler18:29how about I make the muffins and you write the fortune? Oh,Kris Parsons18:33He's got some good ones. One of my favorite ones of Ray is, Let's just assume I'm right, I'll make everything easier.Ray Loewe18:42Okay, so I think we've kind of brought you up to date in terms of what you're doing. Do you have any visions about some of the things that maybe you would like to do now that cropped up out of all of this stuff that's going on?Ruth Kinsler18:57Well, I've always always wanted to have my own storefront. And I'm still I'm not backing down from that hope and dream that someday that's what I will do. I love to feed people, I guess you can see the tie in between the supper club, feeding the residents and the seniors at my long-term care facility, and then the Stroke of Luck Catering. So I guess food is something that I'm you know, I'm in love with and I just want to share it with people.Ray Loewe19:23So I'm hoping that it has something to do with that. Well, you'll have it there's only so much question you'll have it. It's a question of just when and you know, we learned from the last podcast we did on coffee that reopening coffee shops is it's not quite on time yet. So keep the dream. Keep the basics going. Which you have you know you have. You have your bakery, you've got your system set up. And uh, there's no doubt it'll happen and we'll do a podcast for the grand opening from the storefront Taylor will wheel out his portable podcast, and we'll deal with this. Alright, okay, we're kind of near the end of our time. Why don't we would Kristine make some closing remarks? And then we'll come back to you and let you make some. All right.Kris Parsons20:14Yeah, great. Well, it's always fascinating. It's always fascinating to talk to you, Ruth. Ruth is a good friend of mine. But also I get inspired every time I talk to her. So thank you for coming. I know you've been very busy. So this is great. And I want to encourage all the listeners to go back to her podcasts or original one. And you'll see it, they're all listed on the website, theluckiestpeopleintheworld.com, long, long website. But still, it's one more theluckiestpeopleintheworld.com. See everything that we have to offer. And please join us, we'd love more people to come because as you can see from people we're interviewing, here, we're getting inspired every day. And we'll get Ruthie to come on coffee someday, and we'll all be able to place soup orders.Ruth Kinsler20:56I love that. Thank you so much for having me. I really, really was, I was nervous. I told Kris, I was a little nervous to come back today. Just because, you know, the result of the pandemic really did hit a lot of people really hard.Ray Loewe21:10It's so important that you're willing to tell that story because, you know, everybody's been in this thing. And those words together, those of us that bounce back, you know, into say, Okay, I'm going to find a way are going to be here and are going to be happy and the vision will keep going and, you know, again, I want to just come back to these two things. You know, maybe I do have a story. And I think everybody ought to think this way. Yes, I think I think you know, what's the story that you have. And the second and this is really important is I don't focus on what I used to be able to do. And Ruth, thanks for being you. And thanks for being an inspiration to all of us. And muffins and soup. Right? Yeah.Ruth Kinsler21:53Thank you both very much.Ray Loewe21:54All right, everybody, have a great day. And we'll see you in a week with another great guest.

Guest Co-host:  Kris Parsons:  [email protected]' website:  https://parsons-pr.com/Podcast guest:  Jeff Lincoln:  [email protected]'s website:  https://passeroscoffee.com/ Podcast Transcription:Kris Parsons00:02Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:16Good morning, everybody, and welcome to scenic Woodbury, New Jersey. We're here in the wildcast podcasting studios with our engineer Taylor, and he's keeping us straight and honest. And we have a great guest today. A great guest. We are talking to President Lincoln. And we're bringing him well you know, we needed a lot of coffee to get him up and running over here. And that's our subject for the day coffee. And Kris, in her lead into this thing always talks about lively guest. Actually, I'm over-caffeinated.Kris Parsons00:53I could tell Yeah, that's because you call it wild cast podcasting, it's wildfire podcasting.Ray Loewe01:00So we're gonna let Kris Parsons and Jeff Lincoln talk in a minute. But before that, I have to do a quick introduction. Because we're all about something called changing the rules. And you know, during our lives, everybody always feeds us rules, because they want us to live our lives their way. And it gets to the point where if you really want to be free, and do it your way, you have to figure out how to deal with everybody else's rules. Now we need rules because we have to have some sort of stability in our life. But the idea is that if you sift in sort, you can get your rules. And if you get your rules, you can live your own life, and be one of the luckiest people in the world. So that's what we're all about. And Kristine. Kristine of Parsons PR, why don't you introduce yourself, Kristine is our co-host this month. And during the next Actually, we have three podcasting sessions, which are going to be six podcasts. And Kristine is helping put it together and she will be on-site in the studio helping interview. And these are great people, most of which are longtime friends of hers. So give us a brief introduction on you. And then let's bring in President Lincoln.Kris Parsons02:19Yes, thank you. Right, and it's good. It's good to be back. It's good to be back in the studio, talking to you seeing you even though we are a little socially distanced just still. But yeah, it's great. And this month, our focus, we kind of have a theme this month, we're bringing back people that have already been interviewed on changing the rules, they've already done a podcast. So we encourage you to go back to our website, the luckiest people in the world, and find these interviews and hear them again, because they first of all, they sound better the second time. And we're trying to kind of see how the people that we interviewed before how they were changed or how they use some of the tools that we've been giving them with changing the rules podcast with our morning coffee hours and cocktail hours. Actually, Jeff Lincoln has been a big part of our coffee hours. I'm gonna lead right into him. Jeff right now, just so you know. I'll save this in case there's any traffic noise. Jeff is actually on what the turnpike Jeff right now heading to Lake Placid.Jeff Lincoln03:18Yeah, highway 87 in the Adirondacks. SoKris Parsons03:23there you go. So see how this is how wonderfully committed he is. He's taking time out of his vacation to meet all of you. It's how smart he is.Ray Loewe03:32You know, we're sitting in a dingy studio here with fluorescent lighting. True. And he's out in the wilds.Kris Parsons03:40Right? That's right. Well, he's right. He's still on the highway in the wild yet. All right. Let's talk coffee. Let's talk coffee. Well, Jeff Lincoln. If you any of you remember from the podcast, he's the founder of Passero's Coffee Roasters. It was founded in 1990. He opened his first shop in suburban train station in Philly. And he's added more. He grew up in northern Northern California and he moved to Philadelphia after falling in love with the Jersey girl who's driving the car right now. Linda Passero, hence the Passero's coffee. So we have had some wonderful talks with Jeff and I think what we want to talk about today is how Passero's Coffee pivoted a little bit. And also how Jeff by participating in some of our events and activities has gotten some more what inspiration, Jeff, you'd say?Jeff Lincoln04:31Yeah, definitely. First of all, good to be on with you guys. Ray and Kris? Always, uh, always a pleasure to be in your company. Yeah. You know, do you know Ray, I think in the introduction that people should go back and, and listen to some of the other podcasts. I got to tell you, you know, being on with you guys and seeing other people and hearing other people you know, has been inspiring, during, you know, this is a very challenging year and a half we've all gone through, for my business, it's been really, really hard because I've had most of my retail shops closed during this entire period. And so it  has been one of those times where, you know, hearing and talking to other people and you know, just discussing stuff really helped me as an owner, and, you know, I've been focused so much on retail, because we have three, you know, really busy shops or they used to be busy and soon will be again, we hope. But you know, what do you do? What do you do when your business of 30 years gets kind of stopped in its tracks. And so, you know, changing lives certainly gave me a focus on hearing other people's stories and, you know, discussing stuff on the coffee connection, that I've been on a few different times with those folks. You know, it's just it's been an inspiration to help me kind of develop our online business that we'd never had as well as our wholesale side of our business. Ray Loewe06:10Well, you know, there's an expression that when the tough when the going gets tough, the luckiest people in the world get going.Kris Parsons06:18Or they have coffee.Ray Loewe06:21And they start by drinking coffee. Right.Jeff Lincoln06:26Certainly, I agree.Kris Parsons06:28And I know, I think what we did learn, and actually, Ray even took advantage of it was you used this time to focus on your online business, which you already were thinking about. But this gave you a little impetus to kind of strengthen that because everybody was online during this COVID time.Jeff Lincoln06:45Yeah, 100%Ray Loewe06:46Let me throw out a couple of things that are important. And they'll add to our discussion. So I remember a long ago, we had you were on as our guest for coffee and we're sitting around with a group of, you know, 10, or 12 of us online. And somebody said, Gee, we should do a coffee tasting, I've never been to one. So what Jeff did is he went back into his creative genius, and pulled out a virtual coffee tasting event, right. And I know I took that virtual coffee tasting event. And I did a family event. And I have kind of an eclectic family. I mean, you know, we all like each other, but we don't talk to each other that much. And we did this great coffee thing, which Jeff led, and we shipped out some coffee. And you know, coffee isn't about drinking the stuff that comes from beans. It's about the experience that comes with it. And Jeff, that's what your business has always been. So tell us a little bit more about where you're going to go with some of this stuff and then Kristine, you can introduce our November six thing.Jeff Lincoln07:55right? Well, yeah, without a doubt, pre-COVID. You know, we would have not only educational coffee tastings up at our roasting facility in Port Richmond, just north of Center City, Philadelphia. But you know, through some of those discussions, it was like, well, gosh, we're zooming, why don't we do you know, some online coffee tastings for, you know, for different people like yourself Ray, for family events, or for businesses that want to try to bring their people together. And so we've done it that way. There's online at passeroscoffee.com we do have a what's called a coffee adventure tasting kit where people can order that and that takes them actually to a YouTube video that I walk them through a coffee tasting of the coffee that's been delivered to them. So there's a variety of ways we do it. And you know, it's a great way, in this time where we're, you know, not in person as much as we have been to, you know, do something fun, do something different and bring people together. Because coffee is about community.Ray Loewe09:03It is. So, let's go back a little bit and we'll recreate trauma in your life and stress, Jeff. So we had this day not too long ago when one day your coffee shops were all open. They were all flourishing. You had your busy, so busy, you couldn't think other than about how to get the coffee made and sold. And then kind of what happened and what went through your head. And then what were some of the corrections that you made as we went and because you're back and you know, maybe you're not back to the extent that you want but things are going to be different and better when you're done, I thinkJeff Lincoln09:48Well, you know, I've been in the retail side of this business for 30 years. I started when I was very young. I'll just put that out there and You know, we're in downtown Philadelphia commuters in the train station and large buildings. So we had, you know, excellent locations with lots of people and lots of demand. And they were, you know, really busy little cafes, and then boom, you know, we're told, well, we all everybody, were not going to close everything down for two to three weeks. Because that was the plan.Kris Parsons10:25Just two to three weeks.Jeff Lincoln10:27Yeah, exactly. Here we are 18 plus months later, and, you know, I've got one of my shops has been open for a year and the other one, we just reopened a month ago. And the third one down in Train Station still is not reopened, hopefully, September 7, we'll get that one going again, as well as people, start to return. But this has, this period has allowed me the time to look outside the retail side of this business, and then the online selling coffee online for people at home or businesses and then really focusing more on pushing our great coffee because we really do have amazing organic coffees that we roast, you know, here in Philly to get them out to some restaurants and some other you know, cafes. And so it's given me You know, it really has been an opportunity. That's what you have to, you know, have to do. That's the whole idea of pivot. And, where else can you look to do you know what you're doing, but in a different way?Kris Parsons11:28And I'm certainly grateful because it also gave you the time to actually appear on our podcasts, and then get to know this community as well because that has been the problem, people are just so busy, that they don't have the time to be on these different shows to inform others. And then like you said, You've just now been introduced to a new community, the luckiest people in the world community and hopefully, the networking that we've done with you and that actually leads to more brainstorming that we have the beauty of these, not only the podcast but these Thursday morning coffee hours and the Thursday afternoon cocktail hours is it's almost like going to a bar and having the networking that you do normally when you're in business. So we've been doing it very early. And it's a lot cheaper to buy drinks at the bar.Ray Loewe12:19So one of the events that Jeff came up with, you know, he kind of badgered us a little bit but on November 6, we're going to create an event and hopefully, it will be live. And guess what, if it won't be live, we'll do in any way and we'll find a way to because that's what we've learned. So we're going to your coffee roasting facilities, kind of explain what we're going to go through Jeff,Kris Parsons12:44Where's that again?Jeff Lincoln12:47Sure it's again, up in the Port Richmond section of Philadelphia, it's on 100 years old, old, beautiful brick building. And we've got not only our area where we do our roasting, and you know, I'm gonna tour people through that and kind of explain, you know, the steps of roasting but certainly talk about how coffee is developed and cultivated and what all the hard, hard work that the farmers put in to get really high-quality coffees. And then from there we're actually going to you know, do an actual safe cupping a little different than we had done in the past because of course we can all slurp out of the same cup anymore for safety reasons but it won't take it away you know, that won't change things at all the ideas if we're able to do it in person it'll be just wonderful because you know you when you're tasting coffees side by side you really are able to see the difference in taste the difference between the different coffees because every coffee has a different flavor profile and it's exciting to get people you know excited about wow I can really taste the fruit in this one or the chocolate in that one.Kris Parsons14:00You can smell it if we're in person right.Jeff Lincoln14:02yeah 100 100%Ray Loewe14:05you know, coffee has made a journey in and of itself. I think I remember going back to college. I've always been a big coffee drinker. But the difference was that pre-college it was you know, you just brew a cup of coffee in a pot that was overheated and burned and you slopped in some milk and sugar or whatever it was and you drank it and it wasn't an experience it was just the event of getting hot water and hot fluid into you and becoming caffeinated so that you can study right. right. right. Right and look what's happened and I guess probably go to give Starbucks the biggest chunk of credit just because they promoted it better than anybody else. But a coffee went from 50 cents a cup to what, 4 or $5 a cup and we love paying for it isn't that amazing?Kris Parsons15:02It's become an art now. And like now it's that you know, we have wine tastings, we now have coffee tastings. And I just think this is such a clever idea. You know that Ray took advantage of this for Christmas. Well, we've got another Christmas coming up. And what a cool idea to instead of sending, you know, the same old gifts over and over again, send them a coffee basket, and then use that opportunity to talk with your family about the coffee tasting. And it's wonderful and Jeff can be there to break up any family fights.Ray Loewe15:31If you've got a big enough family, Jeff will be there, right? But otherwise, you go to the web and the videos are there. But you know, this was amazing. Because here was a kit that went on to every one of my family members, it had three little bags of coffee in it, I believe. They were all different. We did a little homework in advance of we decided who had grinders at home and who needed ground coffee. And then Jeff showed us how to brew it by the cup. Where we did coffee, slurping I love it. Now my mother used to get really mad at me when I slurped my coffee. But with Jeff It's okay. Yeah, right?Kris Parsons16:11That's right. it's because you're changing the rules.Ray Loewe16:17So this is just a neat kind of thing, you know, and if you've never done a coffee tasting like this, I think the experience is just amazing. Because it gives you an appreciation much more than you can get by just going in and talking to the barista and getting the flavor of the week or whatever it is. And it's helped me appreciate what I used to take for granted like everything else,Kris Parsons16:42which is I think, has happened this whole year. Hmm. Ray Loewe16:45So Jeff, any other comments you want to make about your adventure through this whole period of time and focus a little bit on what you're going to change going forward? I know you're going to go back and open the shops, but what are you going to do that's different over and above that?Jeff Lincoln17:04Well, on the retail front, you know, we've always been about creating a community, even though we're downtown, the reality is with the commuters, we would see our customers five days a week. So we were able to build up relationships. And that's always been a kind of a keystone of Passero's success and appeal, not only great, you know, locally roasted organic coffees, and so that part isn't going to change. But the idea that a lot of people aren't going to be coming in five days a week anymore. And so, again, trying to get them to, you know, take the coffee home when they're working from home, you know, and either buy it online or buy it at the shop. And so that, you know, it's kind of an extension, take the service home, which we had not really promoted anywhere close to the extent we do now. We've increased the sales space on the shop, it's been open for over a year at Chestnut Street, to really try to promote bean sales and without a doubt, we've seen that side of the business grow. So we'll continue to try to reconnect with our customers, they come back to work, but extend that out to, you know, to sell, to selling beans, to selling coffee tastings, to selling you know, gift baskets and boxes, and all that good stuff to support our customers.Ray Loewe18:25So how much have you built up your website, because I know, a lot of people just never really took the time to learn how to brew coffee. I mean, I'm one of the guilty ones, I have my little Keurig at home. And but there's a difference, you know, when you take the time to actually brew stuff and smell the aroma and slow down it changes the whole aura of what coffee is all about. So what are you doing here to help people and then give us your website again, so everybody knows where to go?Jeff Lincoln18:58Sure. Well, one thing I believe doesn't matter what your situation is, we as a world have gone through this pandemic. And it is allowed and forced. All of us I believe to kind of reevaluate where we are in our, in our lives, and what we want and it has forced I think most of us to slow down just a little bit I know it has for me. And so you know along with that you hopefully you know, put your head up and look around and see the beautiful You know, birds and trees and tastes the delicious coffee, the great food that someone just made and you know that's really what life should be about is appreciate whatever you're doing at that moment and so, you know, great coffee falls right into that category of starting your morning off, you know, with a smile and wow, that's tasty. You know, instead of just rushing off and downing the cup of coffee to wake up to commute in and, you know, run through your day. So, it you know, it kind of it really helps that a lot of people have that same point of view and, you know, appreciation across the board. And whatever you're doing is I think, hopefully, what we all have taken away from this difficult period. Great.Ray Loewe20:20Kristine, we are getting near the end of our time, unfortunately. So do you have any final comments that you want to add? Then we'll let Jeff come back? Kris Parsons20:26Yeah, sure. Well, I just want to thank Jeff for coming back. And, you know, telling us how he was inspired by some of the programs that we have done these past couple months, actually, almost over a year now. And that we hope we've inspired other people to listen and go back to listen to his episode and hear more about that. And we would love everyone to come onto our website, theluckiestpeopleintheworld.com. I know, it's long, but it's all one word, theluckiestpeopleintheworld.com. And there'll be information about the November 6 event, this will be our first in-person, friends connection event since the pandemic started, and we're still hoping it'll be in person, we're pretty certain it will be. Ray Loewe21:11You know, Jeff, you indicated that you picked up some inspiration. But it goes the other way too. I think every time I get a chance to do one of these podcasts, I get inspired again because I'm looking at the people out there that have to face these issues. And the people we interview are different. Because they don't you know stand in a corner and hide, you know, they actually sit down and dig out the solutions and figure out how they're going to package them and make things happen. And it's the difference between the luckiest people in the world who play by their rules. So thanks again, Jeff, for being one of us. And we appreciate you much.Kris Parsons21:50You're one of the club.Jeff Lincoln21:53Well, you guys have been an inspiration. And certainly, you know, I do encourage people to go back and listen to some of the other podcasts because just some great guests you guys have had on and some great interviews. And, you know, it is just wonderful and inspiring to just hear how people are doing their different businesses and trying to help change the world. And their lives. You know, one day at a time.Ray Loewe22:16Let's drink coffee, right? Passeroscoffee.com right is where we go to get all of this stuff. We're going to be talking more about our November 6 event, which I think is great. You know, we're going to spend a couple of hours slurping coffee, and we're allowed to slurp. And, and all of this stuff. And Jeff, thanks for being part of our community. And thanks for being you and have a great day everybody.Jeff Lincoln22:47Take care. Thanks.Kris Parsons22:49Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host of Ray Loewe, better known as the luckiest guy in the world. 

Co-host & Podcast Guest:  Kris Parsons:  [email protected]' Website:  https://parsons-pr.com/  Transcription:Kris Parsons00:02Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:16Good morning, everybody. This is Ray Loewe. And I'm sitting here in our wonderful studios in Woodbury, New Jersey. And I've got a great guest today, her name is Kris Parson, and I'm gonna let her talk in a minute, but not quite yet. Because I want to take a minute and just review with everybody what our podcast is all about. We're changing the rules. And that's because we're just tired of putting up with everybody's rules. And you know, when you live by somebody else's rules, you're not living your own life. That's true. So we find that the luckiest people in the world are really good at handling rules. You know, they know that rules are necessary, they know that we need some structure, but they also know that we've been cluttered with rules throughout our own life. And so what they want to do is design their own lives free of rules. And you know, life is not about finding yourself. It's about creating yourself.Kris Parsons01:16Oh, that's interesting.Ray Loewe01:17So with that, let me introduce Kris Parsons, of Parsons, PR. And Kris has been with us many, many times. And actually, Kris is going to be our co-host. for the month of August. Yes, I'm excited. And she's going to be digging up past guests. It's going to be an interesting session. So Kris, introduce yourself first. You can get the plugin about Parsons PR if you want. Okay. Okay. And then we'll get into the good stuff.Kris Parsons01:44Great. Well, thank you, Ray, and I hope everyone's doing well today, we finally have a cool spell of this crazy, crazy weather in the east. Those of you in the West might not know, but you've got your own problems in the West. Anyway, Kris Parsons, Parsons PR, I have my own PR firm for about eight years now. And I've been doing various things. And what I like most is coming on Ray's show and talking about changing the rules. But that's not all you do. I mean, the nice thing about the luckiest people in the world is you've done many things. Ray Loewe02:17So why don't you tell me what I've done?  It might be revealing.Kris Parsons02:23You've probably forgot because you're involved in that? Well, you know, you started off with a series of books and courses. This was after you had a whole giant career with college money, and were interviewed all over the country about that helping people save money for college, right? Yep. So now then you decided to pivot, you decided to change. And now you're doing the luckiest people in the world? Which do you remember when I first met you? I said to you, oh my gosh, how are we going to introduce you? That's the longest name in the world. Hi, theluckiestpeopleintheworld.com, but you wouldn't let me change it.Ray Loewe02:56But it's expression because it's who I am and you know, it's the interesting thing is I have a lot of restaurants I frequent, or at least I did before this pandemic thing. And they have no idea what my real name is. But they know I'm the luckiest guy in the world. And so it's branding.Kris Parsons03:17Right. Well, it's also conversation-starting, particularly when you're sitting at the bar.Ray Loewe03:21Yep. So anyway, what we're going to talk about, over the next few minutes here is we decided to do something really different for the month of August, right. But it's not different. We are bringing some of the luckiest people in the world, on the air. And we're going to show why they're lucky. And we're going to talk about their journeys. And what's happened is, a lot of the people that you're helping me bring back on now have been on before pre-pandemic, or during the pandemic, right? Yeah, we had both and we're gonna find out what happened to them. And we're going to find out how the luckiest people in the world make changes to facilitate this ongoing life that they have, which just gets better and better and better and better.Kris Parsons04:17Right. And I think what's exciting about this, and I think it's a great topic for August, it's subtle, you know, we ask people to come on and to come on as guests to come to your coffee and cocktails. I don't know if everybody knows the coffee and cocktails that was kind of created out of the pandemic where we would have a virtual networking session, right, we'd have coffee in the morning and cocktails in the evening and kind of just have people talk. And then the nice thing is, afterwards, if you wanted to go online and talk to somebody specific who was at the coffee or cocktails, we sent you the email, same thing you would do at a regular cocktail hour and hand somebody your business card. So that was kind of nice, and I think the subtle changes that people has a lot of people we had on there, met somebody, got a job offer, decided to partner, had somebody help them change their business, it was kind of fun to watchRay Loewe05:09But you know, it was so much better because you know, when you're stuck with somebody at a real cocktail party, you can't get away from them, here you can have internet failure. You can disappear and say, Oh, I'm sorry. But the interesting thing is that we realize that we haven't been able to see people right, face to face. And you know, conversation is such an important part of the lives of the luckiest people in the world. It is, and it's what drives things. And you know, I went on somebody else's community not too long ago, and I was asking him, why community is so important to them. So let me read a couple things. Over here. So some of the comments I got were, the reason that I'm part of a community is the commonality that I have with other people. And that I find that when I get together with people that have the same mindset, as I have several things happen. Number one, I feel comfortable and I feel safe. Good, okay. It's fun. I am able to find ever-expanding growth because I've got people who kind of think the same way I do. And I can play on their growth I can look at their experiences, and I can emulate what I want to emulate. One of the comments I got is that communities have a lot of the same people going the same direction, but often for different reasons. Okay. Most members of communities are there because they're seeking ways to be better. Okay. Okay. And, one of the most interesting one is, this young lady said, I go to these events, and often don't say much, you know, but I'm sitting there, and I get a chance to work through my own stuff, while I listen to others, and get energized and re-excited about life.Kris Parsons07:19No, it's absolutely, I mean, I feel that when I come on to the morning, coffee hours are the cocktail hours. And when I listen to the podcast, because, you know, we talk about change, and we say it's hard to change, but you can get something from hearing how somebody else did it. You know you can get Oh, they did it that way. Well, maybe I can try it. And if you do subtle things, you find all the sudden you're changing, you don't even know it. Sure. Ray Loewe07:43So let's talk a little bit about a couple of people that we know are going to be on in August. Okay, great, and what we hope to get from them. So let's start with a guy you know very well, Jeff Lincoln.Kris Parsons07:55Yes, yes. All right, Jeff, the coffee man, Jeff, coffee, man, Jeff, Jeff and I actually have known each other for many, many years. In fact, our children when they were little, and our children are in their 20s. Now, we played together we did Halloween trick or treating together. It was really great. And he and his wife, Linda Passero, own Passero'scoffee. And they've had that for years. And I've watched them grow and expand I might not be correct here. But I think he's got four locations. But he had to close a few down because of the pandemic. So we kind of reconnected with him during the pandemic, where he was kind of I have to kind of rework my business plan. Now, he always had the idea of doing more online shopping, more online coffee selling, more online events. That was always in his plan. But he didn't have enough time, because he had all these stores open when he had to close them on the pandemic that gave him the time. And he used us by being on our podcast and following some of your ideas to kind of take that step and be more serious with that.Ray Loewe09:01And I know when he came on one of our virtual coffee events. Somebody got so excited about learning about coffee that they asked him if he would do a virtual coffee tasting. Yes. And I think he worked that into his plan and I know I hired him to do a family virtual coffee tasting event. Right? Kris Parsons09:22That was very clever. I like that.Ray Loewe09:23But this is what happens when people get together and have conversations. It's not that all the ideas are new, although sometimes new ideas come into play. But it's getting that impetus and that energy going. It's sometimes you get permission from the group. And permissions is an interesting word here you get permission from the group to take the next step and move. Kris Parsons09:51Right, right, exactly what I think this is what I like so much about the things that you're doing with your company is that you said you give them permission. It's a safe place. There's no rules. It's not like, oh, who's supposed to speak and what happens next? It's really just a conversation. And some of the conversations that come out of it are completely in left field. But they lead to something else. And it's and it's very exciting and we connect people.Ray Loewe10:13Yeah. So Jeff is going to be a guest, yes, he's gonna be on August 4, yeah,he's gonna come back and talk a little bit about his experience so that we can learn how he was able to handle this business situation could have been disastrous. And yet, guess what, He's here. He's reopening. He's excited about things. You know, it all worked. And, and I would like to think we were part of that. Maybe we were and maybe we weren't,Kris Parsons10:43I think you were in fact, that's why Jeff's coming on because he says, You were, I mean, like I said, we give people sometimes the little kernel that they need to take that next step. They might have had it already in their head. But this is a nice way and the coffee, we just by introducing him to, you've got like 1000 - 2000 followers, just introducing those folks to his coffee is benefit enough.Ray Loewe11:06Yeah. And I even got to taste some coffee that I wouldn't have tasted otherwise. Kris Parsons11:10That's right, he has very unusual names of his coffee. I love that.Ray Loewe11:14Okay, so one of the other people that we're bringing back is another friend of yours. I have a lot of friends, Will Becker. Okay. And tell us a little bit about Will and give us kind of a preview. We don't know what he's going to say. But maybe we do. Kris Parsons11:29Well, the reason why I think Will is going to be very interesting is Will was in transition. He's another friend that I've known for years, he and his wife, Anna, who's an artist, she's amazing. He was in transition for a job. And he kept going to interviews and not getting the job because he kept kind of saying maybe the same thing or saying what he thought the interviewee or interviewer wanted to hear as an interviewee. But then, when he came to one of our podcasts, or you interviewed him, somewhere, he said, You taught him how to find out what you want. Like, instead of having the interview be about I'm giving the company what they want, what do you want, and bring more of yourself into the interview. And he did that. And the next interview, he got the job.Ray Loewe12:19You know, this is one of the mistakes that we all make, you know, we try to be somebody else. That's true. We try to live somebody else's life. And you know, we all have a brand that is uniquely ours.Kris Parsons12:31We just don't know it a lot. We don't know. Ray Loewe12:33Yeah and hopefully one of the things that we're helping people do here is to figure out what their brand is by listening to the way other people package themselves. And we have some online courses that I think were extremely helpful to Will in this case, but we're going to find out because he's going to come back and he's going to talk a little bit about his journey, and where he's going next. And that's what I'm really interested in because life is a continuing journey.Kris Parsons13:05I won't share it now. Because I want you to listen. And that's going to be August 17th. Will's going to talk to you about the 10 things, the 10 things you ask people, and I'm not going to tell you what it is I really want everyone to tune in. Especially a lot of people there's a lot of people in transition now, a lot of people looking for jobs. It's very interesting what Will has learned about himself what he's learned about others, and about perception, about the perception that people have of you, and what you think they perceive. And oftentimes we're really wrong. What we think people perceive of us.Ray Loewe13:40Well, yeah, because we like to think about what's real. And we all know from reality TV and everything else going on. That doesn't make any difference. It's all about perception. Okay, so another person that I know we're going to be talking to is Bill Hughes. Now Bill Hughes has been kind of a regular he's actually going to be one of our co-hosts out in the future. I think it's October, but Bill is a thinker. He's a very, very smart guy. He does a tremendous amount of reading.  He's on our coffee and cocktail event, almost always.Kris Parsons14:20Yes, I know he's a regular which we like because if not, sometimes we have little lean, lean days, and he's good to have on there.Ray Loewe14:27Well, one of the things I think he does is is he just observes and, he looks at what other people are doing. And he doesn't say an awful lot on these things. You know, he just sits there and listens. And I think the value that he gets from all of this is observing what other people are doing and that affects his life and he's also an executive coach and that helps him explain concepts and things to other people.Kris Parsons14:53Right. Well, you know, I have a favorite saying that and I think Bill falls right into this. The written word is your master, the spoken word is your equal, and the silent word is your servant. So I feel that Bill is great like that because he's a wonderful listener. And he's very silent, so when he does open his mouth to say something, people are all they want to hear what he has to say. Because it's important.Ray Loewe15:19I didn't know you were that erudite. I have all sorts of little things. And I didn't know that I knew the word erudite, either. So you know, so whatever it is, okay, so who else might we look forward to?Kris Parsons15:32Oh, well, another colleague of mine, and I've been working with her for years, Sharon McCullough, she is the owner and CEO of Expert Events. And she has an interesting story, because she like me, we have a little bit of downtime with COVID, all the events completely shut down. In fact, that first week in March, or whenever that was, we shut down four events that week. And these are huge events, like hundreds of 1000s of people. And it was pretty amazing how we had to pivot. But she is talking about how she's changing and how we're all changing with this virtual, you know, now, even going forward, where we all can see one another. Events are now all looking to include some kind of a hybrid, where you can still tune in to watch it because some of these galas people don't even like to come to, they just like to give them money and see what's going on. And now you can do it virtually. Ray Loewe16:26And it saves a ton of money. And parking. And parking. But interesting when Sharon comes on now, Sharon has been on before.Kris Parsons16:35She has all these people have been on before on their own particular podcast. So I encourage everyone, please go back to Ray's website, the luckiest people in the world, and find some of these episodes, because they're on there all the time. And so you can listen to them again, you know, they're all cataloged, they're all archived. Ray Loewe16:54And one of the big things here is that we kind of caught a lot of these people when they were getting shut down. Yes, when things were going the wrong way. And now they're back going the right way. And I think what we're going to learn a lot is how these people think, how they solve problems, and how they're always looking for a positive solution. And they find it right.Kris Parsons17:19I was very impressed by everyone. There's not a lot of naysayers. I mean, this was a tough time, and everybody was very positive and said, Okay, here's what we have to do now. And that's the whole essence of your company anyway, right?Ray Loewe17:32Yeah. And then we're gonna bring some new people on, right? Mm-hmm. Okay, some kind of what much more famous than we are? People? Okay, well, we're going to bring some Philly sportspeople on. And again, we're going to look at their journey. Because, again,  it's all different ways that we can think about life and the idea is if we can find that niche that fits us, if we can brand ourselves the right way, all of a sudden, life just takes on new meaning. And it starts to get exciting, and it starts to move forward. Right?Kris Parsons18:05Well, you know, they say that people are brought into your life for different reasons, sometimes to take it from step a to step B. And I just really encourage people to participate in some of the things that you're doing now your website, your coffee hours and we're looking to have the friends connection come back now we've done it virtual for a couple times. But now we're looking to have a comeback. We might actually do it in Philadelphia with Jeff at his coffee roastery in Port Richmond, that might be fun. And we're looking to maybe go elsewhere go national to Atlanta, Georgia, like linear we might do. What is it our barbecue smoker with Kevin?Ray Loewe18:41Yeah, we're gonna bring back people who said they were master barbecuists. We're gonna find out if that's really true. Exactly, exactly. So what are some of the other things that we're going to look forward to in August?Kris Parsons18:52Well, I just I would like everyone to know what you have going on. Because you started this company three or four years ago. You've built on it. You've got the podcasts, you've got your courses and books, you have a 90-day plan, right? You still have a 90-day plan to help people make change because change is hard for people. You've got your virtual coffee hours and cocktail hours. We've got the friends connection, and we hope fingers crossed, that we can bring back the travel connection soon. Ray Loewe19:20Yeah, I think the travel connection will be back next year.Kris Parsons19:23I hope so. We missed out on a fabulous cruise to Greece. That was a shame. Ray Loewe19:27Well, we'll redo it and it will be better because we know more and because we now know how to protect ourselves. And you know, we learned so much over the last year and I'm excited because over the last year we've grown in a different way. So we've interviewed some 50 people over the last year, okay, that are all luckiest people in the world. Many of them we didn't know before.Kris Parsons19:56No, we just found themRay Loewe19:58Through the connection. Through the networking caused by the other members in our community leading us to people that they think are interesting. And although we have a mission here, and the mission is to learn how to become luckier and luckier and luckier by reinventing ourselves constantly. Correct. I think the other thing that came out of here is that the luckiest people in the world, I think, are actually the most interesting people.Kris Parsons20:27They are and you know, and it makes for more interesting cocktail hours and coffee hours, right? Yeah. Nobody likes to sit and talk to a really dull person? Ray Loewe20:34Well, I don't think we've had a really dull meeting. And, one of the things that's happening is now more and more of the people that we've interviewed on our podcast are coming to our virtual coffee and cocktails. Oh, yes. And it gives us a chance to actually have a conversation with people as opposed to just hearing in a one-way monologue, what they're all about. And there's a lot to learn here, because I know one of the people who've come to the coffee session a number of times, we're not going to mention names here, but she's a young lady that's between jobs. Uh-huh. And, you know, again, it's what I think she's learning is that she doesn't necessarily just have to go back and repeat what she did before. Exactly. She's learning by listening to these other people that there are ways that you can take the best of what you did before. And focus on that, and figure out how to get rid of the junk that you did before.Kris Parsons21:37That's certainly what I did seven years ago when I opened up my own company. Ray Loewe21:41And the whole idea here is to be able to repackage things and to refigure out how to make your life better and better and better because life is short for us. And we want to make the most of it. And we want to have happy people.Kris Parsons21:55Right? And it shouldn't be afraid. I think fear steps in a lot. And you know, with money and things like that, but I think honestly if you take that first step or small steps and that's what I think we give people here with your podcasts and your you know, Friends connection, and we give people like small little kernels of wanting to try this.Ray Loewe22:16kernels, kernels what is that like corn.Kris Parsons22:18Kernels of Knowledge, kernels.Ray Loewe22:20It's jersey corn time it is. Anyway, we're about done, Kristine, So any parting comments?Kris Parsons22:28No, thank you for having me on. It's actually you know, it's kind of fun. I like to say as a PR person, I am behind the scenes, I usually put people in front. So it's nice to every now and then be on the microphone and express some of my views because I'm always propping up other people.Ray Loewe22:44And you know, keep listening to the podcast in there are gems, you know, and not everyone fits every person but they're all up on Apple iTunes. You can listen to them. And you can choose carefully which ones you only listen to, and you can fast forward through them and get the gist of things. And then I think one of the biggest things is come to coffee, virtual coffee, virtual cocktails every Thursday, and you can sign up on our website,Kris Parsons23:148:45 for the coffee and 4:45 for the cocktails, we end up getting people from the west coast to the 4:45. Because they're not going to get up at 5:30 for coffee.Ray Loewe23:26Now you never know. Right? Right. But but but the whole idea is you know, the more you show up, the more you get involved, the more we all get out of it. And it's a two-way piece here. It's what we learn from listening to others and what we get because new people participate, and we get new seeds that we can plant in our own gardens and make work.Kris Parsons23:50And you find it's a small world it becomes a smaller world. Some of the people get on I don't even know or people don't know. And then they find out they know them or they know them through somebody else. And next thing you know you have a new friend.Ray Loewe24:01Yep. All right. So Thank you, everybody, for being with us. Kris Parsons24:05Yes, Thank you. Please go to the website. Yep, theluckiestpeopleintheworld.comRay Loewe24:10I know it's long.com. But it's all one word, the luckiest people in the world.com. And once you get in your browser, you don't have to type it in anymore. That's true. All right, everybody. Have a great week. And join us again next week, when we're going to have one of Kristine's lively guest. Yeah, join us. And I'm not true which one but it's going to be interesting, amusing and fun. We'll have some previous talk to everybody later. Thank you.Kris Parsons24:39Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Guest Co-host:  Bonnie Shay:  [email protected]'s Website:  https://mariposaphotoorganizing.com/Donna Lubow:  [email protected]'s Website:  https://www.shortstorytheatre.com/ Transcription:Kris Parsons00:02Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too.  Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:16Good morning, everybody. This is Ray Loewe, the luckiest guy in the world. And one of the reasons I'm lucky as I'm sitting here in the podcast studios at wildfire podcasts in Woodbury, New Jersey. And I have an engineer here, Taylor, who just takes care of everything. So I don't have to think about any of this stuff that goes on in the background. So uh, thanks, Taylor for being you. And thanks for being here. And today, our guest is a really interesting Young lady, her name is Donna Lubow. And we're gonna bring her on in a couple minutes. But she's going to talk about storytelling in a unique way. And but before we bring her on, let me kind of refresh everybody's memory that the name of our program is changing the rules. And the reason that we believe in changing the rules is that we have too many of them. We're given rules by our parents, by our jobs, by our church, by our schools. And sooner or later, they just kind of start to clutter our lives. And one of the interesting things is if you want to live your own life, you have to live by your own rules. We do need rules, but we need to make sure that the rules are our rules. And you're going to see here that both Bonnie and Donna who our guest today, both do adjust the rules to suit them, and make them work for them. So our guest today, first of all, our co-host is Bonnie Shay. And Bonnie has been with us a number of times she's been the co-host for the month of July. And Bonnie, thank you so much for doing all of this for us. And she's been a guest on several podcasts in her own right. So, Bonnie, good morning. Good morning, Ray. And you're going to introduce us to Donna. So why don't you do that? And then we'll get into this really good stuff that we have to talk about today.Bonnie Shay02:13Absolutely. So I want to sort of set the stage on how and no pun intended set the stage on how I met Donna. I met her when I attended her short story theater about six years ago, right near my house, literally down the block from my house, and I loved the event. And during her emceeing of the event, she gives out a request to everybody in the audience asking for future storytellers. And you need to understand her short story theater is not for professional storytellers. She believes everyone has a story to tell. So she has given the opportunity to so many people to tell a story over the years that she's had this theater. So I took it, I took up the opportunity. And I would have to say the experience, the telling my own story was life-changing for me without a doubt. So when I chose the theme of our podcast Ray as co-host, the theme was storytelling, I immediately said, I would love to have Donna on as a guest because like you say she has a unique way to weave storytelling into people's lives. And I would love to have her as a guest. So luckily, she was available. And knows she's going to have some fun. So Donna, thank you for joining us. I'm so happy that we have you here. And I'd love to just let's get off the bat. Let's have you share your story, please have your journey to what brought you to establish the short story theatre.Donna Lubow03:50Okay, hello, Bonnie. And hello, Ray. I'm very happy to be here. And I think that my path was kind of circuitous. But I think because I started out as an editor, and a writer, and then became an English teacher. Speech and English teacher and then eventually went on to get a theater degree. It kind of all led up to this storytelling, I think because it takes in both the written word and the spoken word. And so it has it certainly has been a pleasure working with you, Bonnie, and knowing that in some way that I enhanced your life because I think that's what this is all about. I think part of the reason that we started this is that we did want to give people in the neighborhood an opportunity to tell stories, and I mean, yes, we do have some actors. And we do have some professional storytellers on occasion. But most of the people that we have are people that are just from a neighborhood and have different backgrounds, whether they're doctors, dentists, advertising people, we get A lot of people from advertising and business people and so on. But, you know, I think that you know, my background lends itself to this. And, hopefully, it's something that we can continue after the pandemic is over. And that's my hope.Ray Loewe05:18You know, Donna, I know you started early in your career as a copywriter. Yes. And, you know, I had, we had somebody else that we interviewed who started as a copywriter. And she was telling her that her father never forgave her because she went through all this schooling, only to be schooled into being able to write in complete sentences.Donna Lubow05:42Well, I certainly had to learn how to write strange things like trash cans, because I wrote catalog copy for Montgomery Ward's, I don't know if anybody remembers that company, it's long gone. But that's kind of what I did. So and I had to always keep it very brief for the catalog. So I had a certain amount of space to write that copy. I don't think my parents ever even gave it a thought, frankly, I think they were just happy that I had a job.Ray Loewe06:09A job is a job. But you started with copywriting? Then you taught school? And would give us a quick summary of your school teaching experience here. What grades did you teach? uh, what subjects did you teach?Donna Lubow06:24I taught, my main job was as a high school English teacher and I taught for and then sophomores, and I taught both speech and English. And, you know, basically, I was one of my strong areas was composition. And I did have, I was kind of a composition Chair of the Department for a while. And that, you know, I was always interested in writing. And because before that, I'd also been an editor for a dental magazine, which was a very difficult job, because I had a lot of people sending in from foreign countries, and I had to basically put their words into perfect English if I could. But anyway, back to teaching. And then I also taught sixth, seventh, and eighth grade. For part-time, and that was a whole different kind of experience with teaching, but, you know, basically, composition was my strength, teaching that and of course, literature, I'll never forget that I, taught Silas Marner. And, and, you know, the great expectations and things like that. And so, you know, that literature background, I think also helped me, eventually, in learning how to tell stories.Ray Loewe07:38Yeah, I think it kind of sets you up for what you're doing now. And I also understand that during the course of your life, you started a couple of community theaters. You're actively involved in neighborhood newsletters and things like that. So you're a person who's out in your community. And it's, I don't know that it's a natural step to start a storytelling cafe, but it certainly is not out of character for you.08:05No, and the theater did. A lot of the, you know, the storytellers that tell stories for us have come from that theater background. They're actors that I've worked with, but they're not professional actors are primarily amateur actors. I did work for a couple of professional theatres thrown in there. But the ones that I actually started on my own, I got to know a lot of people in the neighborhood. And, you know, so I would say that, you know, out of, I think we have about, we have had about 70 storytellers over the course of the past several years. And I'd say a good 20 of those people have been in place that I've seen or directed or in on, there's another group that comes from the neighborhood. And, you know, frankly, every time I met somebody, whether it was my dentist or you know, somebody just at a grocery store, I'd say to them, you know, I'm running this storytelling event, and maybe you have a story I'd like to tell honestly got my dentist has told stories three times now. And so when I when I'm sitting in his chair, it's really a lot of fun because it starts telling these stories, and I can't answer him, butRay Loewe09:17Evil dentists, I know. They're all alike right?Donna Lubow09:20He likes to tell jokes, but he's also a pretty good storyteller. But you can't laugh when your mouth is open with the dentist, you know, so. So a lot of them, they're also some authors I've known and I've got a couple people who have published authors that have, you know, come to us, they're not necessarily you know, oral storytellers, but they know how to at least put a story together and we kind of give them hints and techniques of how to present their stories, so.Ray Loewe09:53So how does one all of a sudden craft the idea I mean, I understand your background and I understand where you're coming from. But how does all of a sudden one decide to invent a storytelling cafe or Bistro?Donna Lubow10:10Well, it started with my brother, who also has an advertising background. And he also was a producer for NBC the today's show. And he decided that he wanted to get some insurance rather inexpensively. So he enrolled as a full-time student at Northwestern University here in the Chicago area. And he had to take several classes. And to register as a full-time student and one of the classes he took was a storytelling class. And he just excelled at it, because that's part of what he did for the today's show is he helped produce stories that one of the correspondents had, Mike Leonard had put together. And so he told stories at a venue in Chicago, that was pretty well known for storytellers. And I went to see him a couple times. And I said This is so much fun. And their format was kind of the format that I adopted, they had four storytellers. And each storyteller told a 10-minute story had to be a very personal story. And some of them were better than others. That's always the case. And my but when I listened to my brother tell his story, and I heard the audience response. And I thought This is fantastic. We don't do this in the suburbs that I knew of. And I thought because I was with a friend, I thought, we've got to start this in the, in the area that's closer to where we live. So we don't have to trek to the city for this, and so I got my brother involved and a friend involved. And that's how we started. And so actually the three of us. And then we got one other person, they were actually four of us, to begin with, we started out with just four people, and we were the only ones telling stories for a few of the sessions. And then what wound up as Bonnie said, we would always ask audience members to think about if they had a story, and we encouraged audience members to submit stories. And that's how we kind of built up to having, you know, seventy different storytellers over the years. Ray Loewe12:18Okay, so let me switch back to Bonnie for a minute, so Bonnie you went through the experience of telling the story in the environment that Donna set up. And I think if you're going to make this grow Donna obviously has a knack that she hasn't talked about yet about how to make people feeling comfortable and excited about telling their stories. So make a couple comments here.Bonnie Shay12:45Well, what's great is like Donna said, she's looking for people to tell personal stories that have to be true. That's one absolute rule. So that people really get that the story happened. It's not just a fantasy, or you know, something made up. And you submit because it has to be, you know, reviewed. And like she said, she gives you tips a little bit on how to storytelling, because just writing a linear story, it may not be as interesting. So you can mix it up a little bit just to, you know, maybe build in some suspense or some surprise or whatever. And I want to point out Ray and Donna that these stories can be funny, they can be sad, they can be lots of different emotions, it's depending on the nature of the story, but you never know where they're gonna go. And it's always entertaining. So I did one initially, and I've done three more. I even did one with my partner, we did one together. And that's sort of fun to have a buddy like Ray, you and I are co-hosting the podcast. What about co-hosting a story? You know, it's sort of a similar thing, sort of fun?Ray Loewe13:54Well, I think it's a great idea. But I think it takes talent because Donna actually was able to set this up in a format that made you feel comfortable. Because I knowing you, you're not a person that naturally gets up and says I want to tell a story, right? Maybe one on one, but not before a whole group of people. And yet, here you were right.Bonnie Shay14:17But let me lay out Ray that typically the people at the storytelling event, it may be strangers that just know about it and come but oftentimes you invite your family and friends. So it's a friendly audience. It's a safe audience. You know, it's something that you're familiar with. And I think many of us had a fear of public speaking, which this is sort of a format of public speaking. But when as kids we were taught public speaking, you were making up speeches of other people's messages and other people's expertise, and you had to memorize it. And that was just like, Oh my gosh, oh my gosh, and stand up in front of your class. Well, this is your own story that you know, real well. And Donna, I think this needs to be pointed out because it's key. She has you write your story and read it. You know, you have a notebook on the stand in front of you that you read it. So you're not memorizing your story, although a couple people like to do that. You can make eye contact with the information with the people, but you're reading it. So you're not worried about forgetting something, or, you know, saying the wrong word. The words are right in front of you. So it's very comfortable.Ray Loewe15:29Yeah. So, Donna, you've created something that is comfortable for people. That is, I think, significant. So you get standing room only at these sessions, don't you? Yes, that seems to be the case. Uh, yeah. And yeah. And so, you know, where are you going with this when you, you know, we had an excuse to hide during this pandemic? I think that's largely over now. Where are you going with this whole storytelling concept? What's next?Donna Lubow16:01All right, now we're doing Audio Stories. And that's available, people who have signed up for our mailing list, get those, and we have a website that tells you to go to Facebook to short story theater, and you can listen to the stories. But you know, I think that is sort of coming to an end, I have a few more stories to do Audio Stories to put on. But I'm hoping that in the fall, that we can go back to a live venue and I have not talked to the venue at all. It's a shame because if it had been outside, we could have done this outdoors this summer. But I don't think our audience would be ready for then our audience does skew older, we seem to have more people, you know, over the age of 50, and up through their 80s telling stories and in our audience, and it's pretty crowded, and people are right on top of each other. And I wasn't sure you know, this summer that that would be a good way to approach it. But maybe in the fall, we'll you know, we'll start it up again. And try to get it going.Ray Loewe17:05Well, you know, what a successful venture out of an idea. And I think you know, one of the things that makes you one of our luckiest people in the world is that you were able to craft this idea and build it basically out of nothing out of scratch. But let me ask you a couple of other questions. Let's talk for a couple minutes about the importance of storytelling in life. And I think you were telling me a while ago about you've got a husband to tell stories to right?.Donna Lubow17:37Yes, he's very good. He's actually arrived. He was also in advertising he had his own ad agency for many years. And he's had many short stories published in magazines, you know, worldwide. So he's, you know, primarily a writer and but he's actually I actually have to tell one story for us. I think it was on our anniversary. And then I got him to get up at our storytelling to tell a story about what he likes to do. And he's been doing you know, every he writes every single day, he sits in his computer and he writes, and they're all memoirs things from his past he calls them souvenirs from his past and he when I watched him writing, he sits at his computer, he's got a big smile on his face. He enjoys it so much and the latest thing he's been doing is reading stories for our grandchildren. So I know you introduced me as young Ray young lady but I think I'm closer to your age and anyway our grandchildren every Monday night we call them my he calls them Monday night tales they get an email from him telling a story something about his childhood and his past and so he's sharing with our kids and of course our son the father of these grand of these children also hears the story sometimes for the first time and I think it's just an important way to have your family know about your life. Any My husband has also written a couple other memoir-type books, which are you know, which are about events in his life. And I think that's what a lot of people do as they get older. They like to reminisce and a lot of our stories are like that people talk about their past but some of the stories are based on things that happened yesterday. You know, there could still with my husband to he will tell about a birdie saw and make a whole story out of it for the grandchildren. So it doesn't have to always be from your past or from your childhood.Ray Loewe19:42Well you know, I love this "stories are souvenirs of the past." Yes, what a great quote. And we're gonna steal that from you and somewhere and put it up.Donna Lubow19:54He's ready to write his next book that's got that title.Ray Loewe19:57Well, we'll give him But, you know, it's the way we ought to think about things because stories are are souvenirs of the past. But they're also ways to communicate with new people and new acquaintances. So I think one of the other things that you were telling me when we did our prep thing about you have some Australian relationships that you've cultivated recently.Donna Lubow20:22I heard from a distant Australian cousin, and I did not know of her existence. And basically, she said was your grandfather's sister named Dinah? And I said, Oh, yes, I knew that right away, because and then we started exchanging little bits of stories that we added a few more people to this Facebook page. And we've been going back and forth saying, Well, do you remember this uncle lived in California, and he was in the music business, and he was in a Roy Rogers movie. And so we're hearing like all sorts of little stories. The other day, my brother actually is on this site now too. And he found a picture of our great grandfather. And we put that on, no one had ever seen that before. These distant cousins didn't know that our great grandfather who was there, great grandfather, or great, great grandfather, they had no idea what his name was even. So it was kind of fun sharing information with them. And, you know, that's the kind of, that's the kind of it was stranger, basically, they're strangers, but we hope we do hope to me, it's kind of cool that she's from Australia, but you know, she was originally from here.Ray Loewe21:32Well, and it's, kind of cool that stories, start the conversation, they tie life together. And whether you're dealing with grandchildren, based on what your husband's doing, whether you're talking to new people that you've met from Australia, and you're telling these stories that create common thoughts and things like that, and then go back to your cafe, your storytelling theater concept. I think you've done some wonderful things here. And can you take a minute, and if one of our listeners wants to get on your storytelling theater, somehow, what do they need to do?Donna Lubow22:10Well, they can contact me via our website, which is www.shortstorytheatre.com and theatre we spell with an R E. And, or they can go on the Facebook page or short story theatre and, you know, contact me that way. But if they would like to be on our mailing list, and they get, they're can hear, the Audio Stories, and then they can also get notification of when we're going to start live again. And they should also on our website also has a list of guidelines before submitting stories. And I think that's really important. I'm not sure everybody always looks at it, but we have, you know, things on it, like, you know, make sure your story is based on a true event and make sure it's only between 10 and 12 minutes long because that's what audiences, that's pretty much you know, what audiences want to hear. Otherwise, they start getting fidgety. And things like your story should have a universal theme, something that everybody could relate to. So there's a lot of good pointers on it, and even some pointers about, you know, the presentation of it. Like we really suggest that people, we don't ask anyone to memorize, but we suggest that you know, the introduction to your story, so that you can immediately connect with the audience. And you don't have to read that. And you know, your conclusion. And we often say, by the way, that the introduction. And a conclusion should somehow it shouldn't be sort of circular. That's the conclusion of your story should somehow tie back to the beginning. And that just makes everybody you know, understand the story even more. So I mean, we've got a lot of good guidelines on that website. We've got bios of all the 70 or so storytellers that we've had, and they come from such fascinating backgrounds. You couldn't get over it if you looked at it, you'd be so surprised.Ray Loewe24:03Well, unfortunately, we're near the end of our time. So we have time for a couple of closing remarks. So Bonnie, do you have any closing remarks that you want to make before we end this?Bonnie Shay24:14Well, my closing remarks, first of all, would be to thank Donna for what she's done. Because as we've identified, she's made a difference. She's changed people's lives, that have come to hear the stories that have told the stories and have learned something new in their life, which is always learning is always a good thing. But I also want to wrap up Ray, to tell our listeners that you are on the docket for writing a story and for contributing to short story theater. You know, you're not local. So we have to do it on the Facebook page. But you took that idea and you want to do it. So we're going to hold you to it. Yeah. Uh Oh, you've written a book. So you can write a 10-minute story if you've written a couple of bucks or a few bucks,Ray Loewe25:02well, I think the short stories are harder to tell you the truth. But again, Donna makes it so easy to do this. And I think that's one of the things that Donna is done here is it's not only the concept and the idea, but it's a way to actually get people who otherwise might be on this fence to do something. So, Donna, any closing remarks from your standpoint?Donna Lubow25:24Um, no, but I appreciate Bonnie's comments. And it certainly is gratifying to know that somehow that what we've done has made a difference in people's lives. That's probably the number one thing that makes me feel happy that we're doing this has changed lives in some way.Ray Loewe25:42Yeah, you know, I've just learned that storytelling is so important. It's the way to communicate and have people understand and remember what you're talking about. So what you've done here is magnificent. And I look forward to I will be on your website and look at this thing. And I'll get a story off the shelf over here. And maybe somebody will actually listen to it even. Maybe, well we all want to be known? Okay, so well, I'll trust you on that one. And we'll see how this experience works out. And I'll let everybody know so. So thanks, everybody for being with us. Donna, thank you for being here. Bonnie, thank you for being our co-host. And you know, stay tuned next week because we're going to have another guest and the podcasts go on. And we have some great lucky people who are sharing their lives and their experiences with us. And we found that those lucky people are not only lucky they're some of the most interesting people in the world too. So thanks, everybody for being with us and Taylor, you can sign us off.Kris Parsons26:52Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Guest Co-host:  Bonnie Shay:  [email protected]'s Website:  https://mariposaphotoorganizing.com/Podcast Guest:  Arielle Nobile:  [email protected]'s Websites:  https://www.legacyconnectionsfilms.com/                                               https://www.belongingintheusa.com/  Transcription:Kris Parsons00:02Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:15Good morning, everybody. This is Ray Loewe and I am the luckiest guy in the world. And I'm sitting here The reason I'm the luckiest guy in the world is I'm sitting here in Woodbury, New Jersey, and Taylor is running this whole show for me, so I don't have to do any work. Alright, our show, changing the rules is all about the luckiest people in the world and how they rebuild their lives under their terms, and then live them to the fullest. And one of the things that they realize is that they have to handle rules easily, and they're not opposed to changing the rules and making them work for them. You know, one of the things about rules is that they tend to dominate our lives. And if we live our lives by other people's rules, we're not living our own lives. So this month, we have a co-host, her name is Bonnie Shay, Bonnie has been on a number of times, and she is a photo organizer based in Chicago, Illinois. And you can find out all about her if you go back and listen to some of our past podcasts. But we have such a great guest today that I want to save time for that. And the theme of our podcast this month is the power of a story. And this time, we're going to talk a little bit about stories in film. So Bonnie say hello, and then introduce our guest.Bonnie Shay01:37Excellent. Good morning. Hello, everybody. So our guest today is Arielle, Nobile, and Arielle and I met eight years ago, time flies when you're having fun. And she was working on a documentary film for a family. And she needed someone to assist on the photo portion. And she lived in Colorado, and she was working with a Chicago-based family so she needed some help. So we collaborated from afar. And since then we have collaborated on several family documentaries. And then she moved to the same northern suburb of Chicago that I live in. So we've been able to work in person, even have taken exercise classes together, and our kids have been in the same Dual Language School. That's a whole nother podcast. I digress. So Arielle and I both tell our clients stories, Arielle, with interviewing and video. And I was photos, but they overlap. Because they're both visual. And they're all about stories. She does some other type of video work as well that she'll share with us today as we chat along. So Arielle, Good morning, and welcome to our podcast. I'd love for you to share your story of how you got to this point, the journey that you have chosen, and it's a very exciting journey. It's far from boring. So let's go.Arielle Nobile03:01Thank you so much for having me Bonnie and Ray, it's pleasure to be here. And yes, it's amazing, you know, to think about, I've been asked this question many times and sort of, you know, which sort of way in do I want to go? Because that's something about a story that I think your listeners, you know, probably are already aware of, on some level, but also could consider it's, you know, from where do we enter a story and then what, from what vantage point and that answer is actually always from, like, the present moment where we are right now. And how did I get here? Well, I, as a young young child, I can picture myself, there's these fabulous pictures of me dressed up in my great grandmother's old like, honestly, like negligees, I want to say like nightgowns, sorry, these silk nightgowns and her hats and her shoes. And I just thought I wanted to be a movie star. I just thought that would be fabulous that I could just perform and everyone would clap for me and then as I evolved and grew up, I thought, well, I just love stories. I love telling stories. I love reading stories. I love creating stories. There's my kitty green with me in the background, if you can hear that. And I started studying at Pivot Theatre Workshop as a young child in Evanston, Illinois. And then I also had the fortune of having this amazing woman, I believe her name was learning with Mrs. Shapiro and she came into our fourth-grade classroom, Mr. Haley's classroom. And she did a whole poetry unit with us. And something about poetry just really resonated with me and I remember actually feeling a little bit stumped with the assignment. And then I looked out the window and this poem just came to me and I titled it when I look out the window. Well, that poem, I guess, was inspired enough. channeled perhaps to give me the winning slot. Well, the second were two winning slides of fourth grade that year, and all of Illinois and I Won Gwendolyn Brooks, annual Poet Laureate contest for fourth graders that went all the way through high school and I got to go meet Gwendolyn Brooks who was on the Illinois Poet Laureate. And she gave me my first journal and wrote in it, I'm so proud of you. And that inspired me to continue writing and telling stories. And well, I could go on to go to NYU and study experimental theater, and move towards my dream of movie stardom. And I did start I did actually work in film and was on, you know, a blip on a show it really, I showed it didn't last long on MTV, that was a sketch comedy show. And I was in some independent films, I quickly realized that was not where my heart was at. And that what I really wanted to do was be more active and telling stories, especially as a woman at that time in Hollywood, there just wasn't a lot of great representation and not a lot of female stories being told by women. I think that's changed in the last 20 years. Thankfully, I'm sure I wasn't the only one who recognized the sort of slim pickings. And I just was someone I love. A good story, I want to also not be, I wanted to be able to be myself and still tell stories. And that is one of the ways I got into documentary.Ray Loewe06:26Okay, so there were a couple of pivotal things, I think that we discussed earlier and talk to us a little bit about the soldier with the machine gun that took your camera away from you.Arielle Nobile06:39Yeah, so that was so I graduated from NYU in 2001 when New York was still sort of an innocent city, it sounds funny to say that, but it was, you know, Giuliani had done this cleanup thing. And it was an amazing time in New York City. And then 9-11 happened a few months later. And as the whole world watched in horror and shock, in the aftermath of that I actually had been living in Chicago again, and I moved back, I decided to move back to New York. And on a sort of exploratory trip, I went back to see where I was going to be living. And then I was flying back to Chicago to get my stuff. I was at LaGuardia. And this was, I think this was three weeks post 9-11. And I'm at the security checkpoint, and this is back in the day. I mean, younger audiences won't even remember when you didn't have to take off your shoes, or check your water, you know, go through all of these machines. And there was a soldier with a machine gun at the end of the security, and I was just so shocked. But my first thought was, I need to document this. I don't ask me why. But I had my little point and shoot film camera. And so I got it out to take a picture of the security with a machine gun because I'd been to other countries where I'd seen soldiers with machine guns, but I'd never seen that in our airport in our society. And which says a lot about honestly, my privilege actually in the society, because I know there's communities where that's not the case. And the soldier yells with this machine gun, in my memory pointed at me started yelling at me and saying put down the camera and took the camera away from me. I said I haven't taken any pictures yet. And I believe that was a sort of discussion, but I was really scared. And I was also really angry. And he took he said, You're not allowed to take pictures here. And like, I think did give me back my camera. I honestly at this point, wonder if I had been a different color would that have happened? Would it have gone down the same way? What I've gotten my camera back etcetera. But when I left security, I was so shaken up. And what did I do? This says a lot about who I am, I think I went and I found a young man, a young man in uniform, who was um, who was a soldier who was I think, returning home or being sent out, I don't remember and told him what had just happened and sort of said what is going on. And he actually took me into this, the USO area. And I interviewed him, I took some photographs of him. And I basically in my own way, I know, I was told I can't swear, but I basically, you know, gave the finger to, to the whole to the soldier in my mind and screamed at me and scared me by interviewing this other young soldier and sort of getting also a sense of what was going on in our country and in the psyche, and how this young man felt about it. And that was my beginning in some ways of documentary, although I didn't make I didn't tell you this before, Ray. But I did make a documentary about the meaning of life, my senior year of high school. So that was actually the first documentary I made.Ray Loewe09:44Okay, so, you know, it's interesting that there are certain things that affect all of us if we let them affect us and, and I think this whole story of this soldier in the machine gun was a pivotal one that you know, Helped you go where you're gonna go? Okay. You know, there was one other story I think you told us as a parable. And, again, I think it tells us a little bit about who you are and where you were going and tell us a little bit about the horse story if you would?Arielle Nobile10:19yes, I'm doing this I love I meditate every day. And I'm currently redoing a 40-day transformation course with David G, who is a teacher. And you can anyone can do this if you pay for it, it's on insight timer, it's an app and David G the other day told this story about this farmer, who and this is a parable that goes I think it's like taken from all these different ancient traditions, Sophie's and other Asian cultures. So this farmer has a horse and he wakes up in the morning and the horse, someone has his son, left the gate open and the horse is gone, the whole village comes to commiserate with him and basically say, Oh my gosh, that's terrible luck. How horrible this happened to you. Now you're not gonna be able to plow your fields, your horse is gone. And the farmer's responses? Well, I don't know, let's wait and see what happens. We don't know if this is a good thing or a bad thing. And the next day his horse returns with five wild horses in tow. And all the villagers come back and they're like, Oh, my gosh, you're so lucky. And this is amazing. Look, there you have six horses, and now you'll have more help plowing your fields. And again, the farmer's response is basically like, sound, we'll see, we'll see if this is a good thing or a bad thing, you know, time will tell. And the next day, the farmer's son is trying to you know, tame, one of these wild horses and he falls off and he breaks his arm. Again, the villagers come and they're like, Oh, my gosh, this is horrible. Your son isn't gonna be able to help you with an arm that is broken. What a tragedy. This is terrible. So sorry. And again, the farmers like we'll see, we'll see, we don't know if this is good or bad. Well, the following day, the army shows up in this village and going taking all the young and able-bodied men on a suicide mission, basically. And the whole village comes out the ones who are left come up to say, this farmer, you are so lucky, your son doesn't have to go because of his broken arm. And you're too old. And wow, you are so fortunate. And the farmers like well, we'll wait and see. And then, of course, this story could go on forever. But the next thing that David G I believe added to this was that the whole all the people it turns out not to be a suicide mission. And all the people who went come back with like millions of dollars and all this fortune. And this could just go on forever. Right? Yeah, sort of luck of the draw. And actually, this you know, I love the idea of luck. And I love your podcast being about being lucky. But I also think it is all in the eye of the beholder, right? And also, it's about our Interstate, not necessarily at all what's happening in the outer world or around us, we have no control over that.Ray Loewe13:09And this, I think, is who you are, because the impression I get from the few times I've had the opportunity to talk with you is that you tend to follow the opportunities, you know, and you tend, you know, you don't get the opportunities out of these if you don't open up your eyes and look at them. And I think it demonstrates to a large extent your whole concept of filmmaking and I want to get into that, but I'm gonna let Bonnie come back on and say hello, I haven't let her get a word in edgewise here. Okay, but let's look a little bit at belonging in the USA and Bonnie once you introduce what Arielle is doing and because it's exciting.Bonnie Shay13:50it is exciting. And so Arielle has sort of taken another fork in the road in the video and documentary world, realizing that there are stories out there that not everybody knows. And they're important stories. They're maybe not even in history books, or in the headlines in the newspaper, but they are these underlying stories and themes in our world that need airing and they need explaining and all that. So she created belonging in the USA as the umbrella title of her series of documentaries that address the various stories that she feels are very important to our world. So Arielle, why don't you explain and expand about a little bit on that so people can understand and what they're going to look forward to coming out.Arielle Nobile14:40Thank you, Bonnie. Yes. And you know, it's so funny because you're catching me again in a moment where I'm in this, I would say a state of expansion and transformation. So the title of the series Yes, is belonging in the USA stories from our neighbors, and yet I actually am toying and I always had the bigger sense that I wanted it to be called belonging in the world or belonging in on this planet because I don't feel like it's only the US that I'm interested in, of course, and part of why I called it that was a little bit tongue in cheek because I really believe that if you exist, you belong, that the United States is built up of people from everywhere in the world. So we all belong in this world if we are here. And so each film, as you said, tells a different story and journey of a individual, a couple, or an entire family line that somehow intersects with some of the bigger social issues that we're having at this time in history, and some of the bigger conversations that I feel like we have to be having. And so this is my morning voice. It's very deep and sultry I warned you guys. So I feel like there's just so much that we aren't comfortable talking about. And I feel like films are a way of telling stories that give people a way into bigger conversations and dialogue. And that's part of the whole experience of watching one of these films. So I have screenings, I've had them before the pandemic, I had them all over the country at different festivals, and then libraries and other community centers, where the film was the film would be screened. And then there would be a big group conversation, discussion that hopefully leads into more conversations and discussions because I feel like one of the things that we are lacking right now is this dialogue and willingness to engage in human-to-human conversation. So I don't know if you want me to go into what each film is. The first one is, you know, about a black panther from the west side of Chicago, who is now a renowned world-renowned storyteller and lives in LA and helps inmates in the California prison system tell their stories and better themselves. The second is about a couple who were disappeared, or political prisoners during the Argentinian dictatorship, who were exiled to the United States, and who have made it their life's work to be human rights activists, as well as parents and just all-around amazing people. And the woman in that story is a poet as well, so dear to my heart. And then the third story is one of your guests that you had Lourdes Nichols, it's her family's story about the, you know, pre-Japanese incarceration to the fallout from that, and the long term effects of such othering and such bigotry on a family system. And what also can come out three generations later, basically, in the form of, you know, pro-activism and in terms of making people more aware of how important it is to remember that we are a we. And when you look down I love this idea that when you look down from space at this planet, you don't see borders, you don't see country, you don't see neighborhoods, you just see one us, one we, and we are human, we are the human race. And we are lucky to be here we are, we all are for different reasons. But I also really do think, you know, we can use stories, to catalyze and to bring more awareness and to bring more love and unconditional love and awareness of our shared humanity to the planet. And that's basically my mission. Ray Loewe18:36Yeah, and in addition to the film, you're doing a series of podcasts also are you not.Arielle Nobile18:42Yes, I have. Well, we're about to unleash to the world our belonging in the USA podcast, which is something that came about because of the pandemic and my desire to continue these dialogues with more people. So that will be launching later this summer. Hopefully, your listeners will subscribe and share you can find out all about everything we're doing at belongingintheUSA.com there will be a sign-up for our newsletter where I send I wouldn't even say monthly quarterly inspiration and updates and we will have more about the podcast there as well. And you can watch trailers for all of the films and sign up to host screenings and you can contribute because we are fundraising always because it is we are a guerilla grassroots filmmaking organization independent to a fault sometimes. Yeah, we need all the support we can get.Ray Loewe19:37Okay, so so there's one last thing that we have to talk about here that I think is incredibly interesting and important and when I asked you you know what to find you at some point in time, what made you get the direction that you wanted, you came up with an interesting two word, phrase regretted or regret. Regretted longing, longing, tell us what regretted longing is.Arielle Nobile20:07So I have a company called legacy connections films that I started in 2005 by making documentary films about both of my grandmother's who are thankfully still with us at 91 and 93 years old, and I began that company in that vein of filmmaking. Because I experienced what I always say is regretted logging. I had been lucky enough to have all of my grandparents in my life until my early 20s. And three of my great grandmother's one of them lived until I was a freshman in college. So I had sort of peopled history that have wisdom or not necessarily wisdom, but of history that I could have tapped into and asked more questions. And so the regret comes from the fact that I didn't ask my great grandmother who lived to be 100, more about her journey from the Ukraine, to Chicago, and really about her life in general, I just don't know much. I remember her, but I don't know much about that journey. And the longing comes from wishing that I did, and especially with my grandfather's one of whom I was particularly close to Gosh, I just miss him so much to this day, even though I do feel his spirit and presence. I can't ask him the questions, you know. And I think I told you the story of my other grandfather, my paternal grandfather fought in World War Two in Japan. I know that he was very affected by that and had a reverence for Japanese culture, and what including you know making us all room of our shoes all the time in his house, which I still do to this day. But I wish now that I'm working on his film about that, I could ask him more because my grandmother met him after his time as a soldier. So she didn't you know, she got some stories, but I don't know. Did he have PD PTSD? Did he see battle? What did he see? What did he experience? What was it like to be him this young Jewish boy in Japan at that time, I just really wish I could get more details on that. You know, on the other hand, I'll say this, and I say this to a lot of my clients that I work with. Sometimes the mystery of our history, is what inspires us to be more curious, in general in life. And so that regretted longing fueled me but they also I mean it's I don't regret the regretted longing if that makes sense. It's sort of.Ray Loewe22:44Only you would not regret the regretted longing Arielle. All right, we're close to the end of our time here. Do you have any final comments you want to make before we sign off, and we'll make sure we post your website so that people can find belonging in the USA, the podcast, and the film? Okay.Arielle Nobile23:02And like and legacy connections films too. And yes, I wanted to because I just was hearing myself laugh and remembering you wanted me to mention my so after I graduated NYU, I went on to do the I was in the first class of the directing program at second city in Chicago, which is, for those of you who don't know, a hugely world-famous comedy, theater, sketch comedy, and most of the major famous comedians that you know, have probably started at second city, Saturday Night Live came out of Second City sctv, all these things came out of all these people, and I made amazing cultural, comedic icons came out of Second City. So I started, you know, I did directing there. And that's important because to me, part of getting not just getting through life, but enjoying and thriving, and maybe what you call lucky, is my sense of humor, and having a sense of humor in being able to notice, even in the midst of horrible difficult, you know, tragedy or crises, to continue to have a sense of humor. So all of the films that I mentioned, for the belonging series that I, you know, deal with very intense topics, but I will tell you this, the audience is laughing. And that's one of the reasons I've sort of paused the screenings because it's not as satisfying both to the audience or me to not be able to have that shared reading experience, because the laughter is what fuels the depth. If you can make somebody laugh, if you can touch their heart in that way, that's touching our humanity. We, you know, I don't know I have amazing cats, but I've never really seen them laugh. I don't know if you all have seen animals laugh. I think that's one of the things that makes us uniquely human. So I always want to touch people's hearts in that way and be able to bring that kind of joy so that I can also get to the transformational space that we're able to create when we have access to our feelings and laughter is one of the Best. And I think it's a privilege to be able to make people laugh, though. And that's something I've learned through Second City. So I wanted to make sure to mention that.Ray Loewe25:08That's great. And we'll look forward to following you and looking at what you're going to bring out here. And Bonnie, do you have any last-minute comments?Bonnie Shay25:16I do because I want to sort of summarize how Arielle has changed the rules from my perspective, just through this podcast, although I've known her for a long time. To me, she moved around a lot. She didn't stay like I grew up in Highland Park, which is where I still live and probably will never move. So personally, it's very inspirational. She's traveled a lot. She's very curious, as she mentioned today, she has a sense of humor that she tries to weave into even some serious work that she's doing because she gets the richness of life. It's not all positive, it's not all negative, you weave it together, and it really tells the story and makes the impact. And then lastly, I think, Arielle, I can just see you following your heart. Follow your head, too, but I feel like you're following your heart, mostly. And they're like in front. Like, that's what leads you through so many of these choices that's just inspirational, and thanks for what you are doing and how you're teaching us all.Arielle Nobile26:20Thank you, Bonnie. And you know, I love that you said that about following heart, my heart because literally, that is the main motivation for me. I read Carlos Castaneda books very young, in my early 20s. And one of the premises of all of his work is, you ask the question, is this a path with heart? And if it is, you follow it, and if you don't, it's not your path. And that's the way I check-in and check. It's my vibe, check. It's how I make my decisions. It's how I choose who I work with and what I work on. And because I from having, of course, chosen things, not based on my heart in my life, I know the Fallout and the consequences of that. So a path with heart is what I'm after. Ray Loewe27:08Well, there's nothing more to say after that. So we'll all follow our heart. Hopefully, we can do it like you do, Arielle, and, you know, thanks again for listening to our podcast and show up next week. We're going to have another great guest and see everybody soon have a safe time. Bye

Guest Co-Host:  Bonnie Shay:  bonnie@mariposaphotoorganizingBonnie's website:  https://mariposaphotoorganizing.com/Podcast Guest:  Michele Heftman:  [email protected]'s Website:  https://www.inthebestlightpossible.com/ Michele's Instagram:  Best Light Collections Transcription:Kris Parsons00:00Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe also known as the luckiest guy in the world.Ray Loewe00:13Hi, everybody and this is Ray Loewe. And I am the luckiest guy in the world. And I'm sitting here in our wonderful studios in Woodbury, New Jersey. And I've got our engineer Taylor here, and he's going to make sure that this podcast actually works in spite of me. So everybody, good morning. And we're talking as usual, about changing the rules. And you know, throughout our whole lives, we're fed a bunch of rules. And those rules start to accumulate after a while. And some of them that were pertinent once are no longer relevant. And what we find is that if we're living our lives by other people's rules, we're not living our lives. And so we need to figure out how we're going to change those and make those rules work for us. And we've had a series of guests, and we've got another great one today, that's going to talk about her journey and to changing her rules to make rules work for her. And she has redesigned the life that she wants to live and she's living it. So we have a co-host this month. And our co-host is Bonnie Shay. And Bonnie is a photo organizer from Chicago. And the theme that we're working on today is something we call the power of the story. And Bonnie and I did a podcast a couple of weeks ago, and we talked a little bit about the fact that there are different ways to tell stories. But if you can weave stories into your life, you add power to the way you communicate with people. And so Bonnie Say hi, first. Good morning. Hello, everybody. You didn't say hi. You had to say good morning, you change the rules didn't you. I'm on the right podcast, Ray. Yeah, I know. And you're good at changing those rules. And Bonnie certainly is one of the luckiest people in the world. And if you want to know more about Bonnie, we've had several podcasts with her and you can go back into our archives. And it would just take me too long to say too much. So Bonnie, why don't you introduce our guest today. And I'm excited about this particular interview in zoom land because it's really an exciting story.Bonnie Shay02:30Excellent. So I am introducing to our podcast listeners, Michele Heftman. And I want to explain how I met Michelle, a mutual friend introduced us because she realized that both Michelle and I have our own businesses, and we curate large photo collections. And we happen to live in neighboring suburbs in the Chicago area. I personally work on large printed photo collections that are my clients, personal family photos. So they are the family's specific photographic story and their history. Michelle, on the other hand, works on large photo collections that are her clients. And they have purchased these photos, typically, and she'll share lots of good information with the basic summary is her clients collect photographs, mostly done by well-known photographers, and or that they follow a specific theme, like a collector of anything collector of antiques, right? They have a theme, and they have what they love. But all of the photos, intrigue, and interest, Michelle, so excuse me, her clients, so they collect them, and they love them, but they need some help on these curated collections. So that's where Michelle steps in. And the overall arching similarities that we both work on large photo collections. And we both do a lot of detective work. So Michelle will share some of the detective work that she does. As we chat with her. So Michelle, can I ask you directly, what is your story? How did you get to this point where you have your own business called the best light? And you do some extraordinary work? Michele Heftman04:16Of course. Well, thank you so much for talking with me today. I've really been looking forward to the conversation. Um, my background, a little bit about me, I'm from the Detroit area. And my mother was an artist and my dad was a computer guy and I kind of landed somewhere in the middle. So when I went to school, I went to art school, I went to the School of the Art Institute of Chicago, and I focused on photography, that's my own passion, and also arts administration, to work in museums. That was my drive as a young adult. And I started my career right around the time when museums were moving on from their old card catalog systems and starting to embrace these large museum databases to manage their collections. And that's really where I found my niche. It was really my computer skills that got me into this very competitive career. Or it opened the door for me, I should say.Ray Loewe05:18You know, Michele, it sounds like you were bred for this job. I mean, here you are. You got a mother. That's an artist. You got a father who's in a databases and computers and stuff like this. I mean, what else could you be? Right?Michele Heftman05:32It really did feel like it's a very unique niche, but it was made for me. Cool.Bonnie Shay05:37And I need to ask you, Michele, what did your parents get you for your 13th birthday? They built me a darkroom. Yeah, I mean, what a gift, right? Yeah.Michele Heftman05:49I've always loved to like hands-on making photos like working in the darkroom, the way, the way it should be done back in the day, you know.Ray Loewe05:59So you have this background in photography. And I think for a while you, were a photographer, and then you kind of did some museum photography. And then you kind of got where you are. So what does a museum photographer do?Michele Heftman06:15Well, primarily, the museum photographer works with the objects in the collection, documents, their condition, any restoration processes, they might go through, and works with the database manager to pair those photos with any information associated with the pieces. Museums usually have a larger staff where the photographer can just focus on photography. Now, I kind of my umbrella is much larger than that I need to manage both sides of those things, the database, and the photos.Ray Loewe06:50Okay, so we're gonna get into where you're going a little bit. That will further tell the story about what you do. But let's take a minute and go back and talk about you specifically because you took a break from all this, you started this exciting career, and then you took a break to raise a family, right?Michele Heftman07:07Like so many people do. Right? It was time and I had my son. And I wanted to stay home. So I put my career on pause.Ray Loewe07:18You know, and like most or many moms do. And yet you're able to work your way back into the industry in a way that made you happy. And this is something that a lot of moms don't get to do. So why don't you talk for a minute if you're willing to about how you made this transition? I mean, because you still have young children at home, is that correct?Michele Heftman07:43Yeah, I mean, my son is now entering high school, and my daughter entering Middle School. So about five years ago, I was looking at my life, and it was time to focus on me, my kids were old enough, and they're independent. And it was really time to turn that focus back to myself and how I wanted to return to my career. I started by working in arts education, teaching some art classes. But the museum world is very competitive, and how was I going to do that. But on my own terms, that was something I always grappled with. I was working with a friend and they had an opportunity that they wanted me to be involved with, it was for a larger organization. And so in order to apply, I had to fill out an online job portal application, which was not something I had done or really intended to do. So I filled out the profile. And as I was doing that the system bleeped and brought up a job posting, and it was very obscure language, part-time, flexible hours, so that piqued my interest. And looking for a photo file, someone who loves photography, and database management, and all these things, but there were really no specifics surrounding the job. But I just looked at the skillset, and I thought, hmm, that kind of sounds like me, that sounds like what I do. And without really thinking about it, I just hit Send and I sent off my newly formed online resume. And I got a call and it was my first client. It was a private collector who was looking for some way to help manage his large collection. And I felt that was very serendipitous the way this all happened is and I'm so grateful to this person for helping me get started in this industry again, and really sharing my good word, and letting people know what I'm all about.Ray Loewe09:51Well, you know, we all get breaks, but I think the people that are lucky enough to find those breaks really have a sense of what they want to do and I think you've defined early in your life, this whole concept of categorizing things, the photography, all the pieces kind of came together. And, so now you're a happy camper, you're managing young children at home, you're able to get out there and work and you're building back, you're a business that you have control of, what can we do better than that? Oh, I don't, not much. Okay,Bonnie Shay10:27And I want to outline Ray, I just want to pause for a moment, because I think, as our listeners are listening to the story, I want to sort of declare some universal strengths and choices that Michele made that I think were key in this whole process. She said, Yes, instead of No, you clicked on that, you know, that pop-up message that came? And she's like, Oh, yeah. And she said, Yes, instead of No. And I think she follows the signs of the universe. I think those are her words, actually, that she was sharing with us.Michele Heftman10:58I do know, I meant to add to that little story is that when I started to realize, Hey, this is really my niche, this is something that I can really do. I sat down and I wrote on a card, I am going to make this happen for myself. And I put it upright in front of my door that I pass every day. So it was like the first thing I saw in my mind every morning. And you know, I worked to make it happen.Ray Loewe11:28Absolutely outstanding and this is a key, I think, to other people who are listening to this who want to get out of, or make changes in their life and redesign their life that you have to do. Take some time, figure out what your strengths are, figure out what you want to do, and then put up the sign that says, I'm going to make this happen. I think that's a great idea. I think I'm going to have to do that now. So I can get my life under control. Anyway, Michele, so that was the past. And I'm sure we'll kind of get back to that at some point in time. But let's talk about the future. Let's talk about what you do. And what you want to do. And where are you going because you have a business when where you can control it? And, and I love the name of your business, by the way in the best light. It's, just such a great way of focusing on what you're trying to do. So tell us about your future. Where are we going?Michele Heftman12:25Well, what I've done with these large collections. These collections are 1000s of photographs. So I have some collections more than 5000 photos large and they need accessibility. So what I've done is create computer systems, databases, and apps for my clients where they can scroll through their collection, they can flag, and determine what they want to donate or what they want to loan to a certain place. And they can easily access these photos and engage with them. In you know, some of these photos, they spend their lives in storage. And this is a way for my collectors to see them and enjoy them. And so really, that's where I started was building these systems just simply for their needs. And each system is different based on what my collector wants to use it for. Now, what I'm pivoting, that's the word right. What I'm doing is taking these systems and we are now granting access to the public, and creating accessibility to use these photos as a tool for education.Ray Loewe13:47Okay, so talk more about this. So first of all, this whole world of private collections is kind of strange to me, because especially when you have 5,000, 10,000 photos, and they're kind of bundled, then hidden away. How do you enjoy them? And I think you're saying this is how you do this, but talk a little bit about making them public for education and what you do there? And is this anything I can access? Can I get online and Google Photos by theme and find out where they are?Michele Heftman14:24Well, sure, we're working towards that. Some of my clients do have their own website up. But right now what I'd like to do are we are starting to partner with universities or nonprofits, like-minded organizations that might be interested in using these photos, maybe exhibiting them in their offices or using them to teach students about current events or past events. I mean, Bonnie talks a lot about storytelling through photos and I love how our jobs are kind of like two heads of the same coin. And I do a lot of storytelling with photographs. But I also think about history telling through photographs. So one of my clients, he's very passionate about social justice initiatives. And so we are partnering with the university to share some photos from the civil rights movement in some of their classes, and they're using those photos to teach about the march from Selma to Montgomery, and I think that's very exciting.Ray Loewe15:35Okay, so you're doing these projects where you're bringing photos out of the closet? Can I use that word? Sure. Okay. And, you know, I think one of the other things that Bonnie mentioned that I want to get into a little bit about you guys think you're detectives here, right. There is detective work for sure. Well, and you mentioned this thing about James Joyce a while ago when we were talking earlier. So there's a whole story here and I don't know how to begin it, but I think you do. So why don't you talk to us about this? Because it's one of the reasons I think you get excited about what you do.Michele Heftman16:11Absolutely. This was kind of just exciting research. I love research. Some research is  not as exciting as others. So we acquired this client acquired a series of portraits by the photographer, she's El Frond, and they were some beautiful portraits, one of James Joyce, one of Simone de Bouvier. But there was also a photo it just tucked into the room, which was a bookshelf and a chair. And I thought, well, you know, what is this about? And I don't know why I was drawn to this photo, but I was there were a lot of knickknacks on the shelf, I spent a lot of time looking very closely. But there was also some notations from the photographer on the back. So these were handmade photos from 1936. And the photographer had made them in the darkroom and had written certain things. And the on the back, it said, shae Lucy Leon. And I was like, well, shae Lucy Leon, like, Who's Lucy Leon. And the, you know, it said James Joyce's chair, and I was like, Well, why does she have James Joyce's chair? And so that's kind of where I started. And I began to research Lucy Leon, she was very interesting in her own right, she was an editor of French Vogue. She was a child, prodigy, pianist, and also the subject of a painting as a child. I could go on and on about her but her husband Paul, had a friendship with James Joyce, and they wrote together, and every day he would come to their house in Paris and sit in this chair, and they would write and they wrote Finnegans Wake and, you know, well Joyce did, Paul Leone helped him with languages and that sort of thing. And they had a very good friendship. So, in 1939, Nora and James Joyce and Lucy and Paul Leon fled Paris together, they fled the Nazis to unoccupied France. And James Joyce lived his final years with this other couple out there. And after he passed, it was Paul Leon, who stole back into Nazi-occupied Paris, to rescue items that had been left in the Joyce's apartment because they had fled so quickly. And he boxed up all these papers, the original papers of Finnegans Wake and portrait of an artist, his very early writings, and he put them into 19, brown Manila envelopes. And he brought them to the Irish embassy with the proviso that they should not be open for 50 years. And they sat there for 50 years. And he rescued all of these writings for James Joyce. But he was in danger. And so before he returned home, he was captured by the Nazis and he was murdered in the deportation of French Jews. But this photo was taken after the war, not in 1936. Like we had originally thought it was taken in the 50s by Giselle Frond she had returned to the house at Lucile Leone's request to document the items for which Paul Leon gave his life. And the story is a long-forgotten story. It was actually the story how I found this story is kind of funny too, and another indicative of me following the signs of the universe, if you want to call it that, I was with my son who was pursuing Eagle Scout, he's going to, he's doing his Eagle Scout project and to that end. And he was volunteering at a local library after a flood in their basement helping them clean up. And I was there just waiting for him to finish. And I was in the basement and I saw just like, it was almost like a beam of light shining onto a pile of books. And there was a book about Giselle Frond. And I picked it up because I was that photo was in my head. And I started paging through. And the last photo in the book was the photo of the chair. And it had the story and the photo in the book had been out of print since the 60s. So I never would have found it, I never would have unearthed that story. And it's still one of my favorite little piece of detective work.Ray Loewe20:52I think, Michelle, you found a way to have a blessed life here. Okay. I think you found a way to, you know, stay interested. I mean, you know, talk about the power of a story that came out of a picture. Now, you know, you had to do some work to get the story out of the picture. But it's there. And I am envious in a way of the fact that you've got a career right now where you get a chance to follow these passions. And, o these things that you're excited about using skillsets that, you know, were ingrained in you from the beginning of your life. And I think you're a very, very luckiest person, a lucky person. And welcome to being one of the luckiest people in the world.Michele Heftman21:34Oh, well, thank you so much. I feel very lucky.Ray Loewe21:37Good. Yeah, we're almost out of time. So let's do two things. First of all, Michelle, do you have any last-minute statements that you just want to make about what you do or where you're going or anything? 21:50Well I, guess it would be about you know, this outreach. Now, you know, I'm lucky enough to look at these photos. And I think other people should, too. I, you know, I said before these photos spend their lives in storage, and isn't that a shame, we should bring them out to the public? And so that's where I'm moving right now.Ray Loewe22:11Okay, you know, how do people reach you give us your website, and then we're gonna post this with our podcast notes, people will be able to find you.Michele Heftman22:20Okay, so my personal business page is inthebestlightpossible.com. But if you'd like to see what I'm working on, and the photos that I handle day to day, Instagram is a great place to find me at best light collections.Ray Loewe22:37And, Bonnie, your turn, any last-minute comments you want to make before we showing off here?Bonnie Shay22:44No, I just think Michelle is such a great representation of putting the pieces of a puzzle together for what she wanted to do with her life. And I think I thought about for a lot of my life, you know, we go to college, we go to become a stockbroker, a lawyer, a doctor, a museum, you know, specific things. And we think that's all there is out there to do. But Michelle was able to piece together parts of different professions, quote, unquote, and figure out what made her happy and where she is strong. And, Michelle, I want to thank you for what you do. Because now with your outreach, you're really making a difference not only in your client's lives, because you're helping with them with their challenges or what they need help on. But you're helping our world in education and outreach with people that will learn from these projects that you're doing.Ray Loewe23:36Well, you know, thanks to both of you for being here. And there's a lot of thought that's going to go through my head on this a lot of thought about the journey that you're taking Michele, where you're winding up, the things that you're doing is all very, very exciting. So, unfortunately, we got to sign off. So we want to thank our listeners for being with us today. And join us next week, we're going to have Bonnie Shay back as a co-host. Again, we're going to continue with this theme of the power of a story and different ways that you can tell it and Taylor it's that time.Kris Parsons24:11Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Podcast Guest:  Bonnie Shay:  [email protected]'s Company Website:  https://mariposaphotoorganizing.com/ Transcription:Kris Parsons00:03Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:17Good morning, everybody. And welcome to scenic Woodbury, New Jersey, where we're at the studios of wildfire podcasting. And we're here with our engineer Taylor, who's going to make sure that, this podcast actually airs the way it's supposed to. And our podcast today is gonna be a little different because we have a co-host for the month of July and her name is Bonnie Shay. And Bonnie and I decided to do kind of a prep podcast because what she's bringing to the table is so new and so interesting that we kind of wanted to give you a preview and kind of give you some tips on why you want to listen to this and how you might want to listen. So Bonnie Shay say hello. Hello, everybody. Good morning. And Bonnie has been on our podcast before. So she may sound familiar to you. And Bonnie is Chicago-based. And she has a firm called Mariposa photo organizing and Bonnie has done a couple of things for me long ago. And also far away. She helped me organize my photos in a Zen folio portfolio. And so I have a photo website now and she did a magnificent job of that. And then I think she decided that I was too boring. And she decided to transition her business away from digital photographs to paper photographs. Is that right, Bonnie?Bonnie Shay01:48I don't know the boring part is right. But yes, I'm only working on printed photo collections now.Ray Loewe01:53Yeah. And you seem to be intrigued. And,you're known in some circles as the photo detective, I think. Right?Bonnie Shay02:04Yeah, it's Yeah, it's like being a detective. I love it.Ray Loewe02:07Okay, so anyway, Bonnie's got a tremendous amount of background in storytelling. And she's what we're going to talk today about is we're going to, I guess the title of this, Bonnie is the power of a story. Is that where we're going? Yes. Okay. And stories are so, so powerful. And let's talk a little bit for a minute on why they're so powerful, and why people need to take an interest in this. So I know I can start this off by you know, a lot of people as they get older, want to be remembered. Or they have a mission that they've been on or a story to tell. They want to be able to tell that story and how to tell it right? And, stories help us communicate better, and stories help us maybe have better relationships with grandchildren. And so, add to this, Bonnie, why do we want to learn to tell stories?Bonnie Shay03:10Well, I sort of consider that stories, provide four general things. And I want to preface that with that I think we all appreciate stories differently during the course of our life, I think we appreciate pictures differently in the course of our life as well, but then sort of a subset of stories. So I can say that at my age at 62 almost. Stories are more meaningful to me than ever before, and true stories to be very specific are my favorite. But the four general things I think stories do for us as human beings are one they educate and instruct. So I want to share this funny story that I think back to how bored I was in history class in school, because they often just recited facts and figures and details. And we were supposed to memorize all of that. Well, I think to myself, they had taught us more through stories, I would have paid better attention, and probably learned more. So for me, biographies are my favorite ways of learning about history because they're stories, someone's life, but it really gives you a good, you know, information, to educate and instruct,Ray Loewe04:22Can I amplify on that a little bit? Because I think that's a really good point. I mean, you know, we all went through these teachers in our lives, and some of them were notable, and some of them were not. And you know, when I go back and think about it, the ones that told the stories, the one that the ones that put everything in a story format, are much more memorable, and I got much more out of the class. And I think this is true when you're talking to your grandchildren to, you know, kids remember stories, you know, they tend not to remember facts. So I think that's a really good point. And anyway, sorry I interrupted, go on, please.Bonnie Shay05:01No, that's good. Cuz I'm going to add one more thing because you just made me think of this, we think of our teachers and the really boring ones that were dry, like, you know, stood at a lectern, and just lectured to us really dryly, but sort of no facial emotion. You know, we all fell asleep and didn't learn. But if you have someone tell a story, they're more likely to be animated, you know, because they're like, it's alive, it comes alive. So I think that's another layer of,Ray Loewe05:29you know, we just went through this whole COVID thing and zoom became either our best friend, our worst enemy, or something in between. and I think one of the big problems that we had, were communicating with children and grandchildren, during this period of time, and I know that a number of people did better when they had storytime with their grandchildren, and whether they read stories or whether they made up stories and I remember talking to, to at least one person, and names are going to elude me right now. But the idea of grandpa got on the phone with his grandchildren, and once a week, and creators a story and sometimes put pictures in that story. So please continue Miss Bonnie.Bonnie Shay06:21Well, I'm gonna mention that that story you just shared with us, we're gonna hear it on our podcast, because that was from Donna Lubow, who is one of our podcasts people coming up this month. So it all connects, it all connects. So another way stories add to our life is they entertain us, as we know, they can make us laugh, they can make us cry, you know, they can be bittersweet, but they give us a variety of emotions. So we just connect with them. I also think stories, documents, people, places, things, events, you know, a lot of information woven into the story. So I like that it preserves information for now and for future generations so that it's always available. And then to me, lastly, the big piece of what I think stories provides that I learned a lot on recent months and more elaborated on it as we talk. stories can be therapeutic, both for the writer and or the listener, they can vary. They can be, very powerful.Ray Loewe07:27You know, I think I came back from a lot of travel. And we have a mutual friend Rebecca Hoffman, who's also been one of our co-hosts on our show a while ago. And she's big into storytelling too. And she helped me craft a number of stories. And when you come back from a trip, or you come back from any kind of event, weaving things into a story makes you more interesting and more memorable. I remember going over to a friend's house and their trip was not a story it was 543 photographs of a trip. And I think that gets old really fast. But the ones that show a relatively smaller number of photos and things like that, and tell stories about their experiences and add the flavors and the colors and the scenes and the noise and everything else that came in are much more interesting to talk to. So we have these four things, we have the fact that stories are educational, they're entertaining, they can be documentary, and they can be therapeutic. Do you want to spend a couple of minutes on therapeutic?Bonnie Shay08:45Um, yes. So I, during this pandemic, joined a memoir class, and it was on zoom, and there were about a dozen of us. And the teacher before class gave us some prompts. So that we could each write, a version of our memoir, and not a version of a slice of our memoir. And so I came to the first class, you know, we all came we had turned our homework in because we didn't want detention after class that night. So the teacher said she was going to read them for all of us. And what was very interesting is one of the people that was there asked the teacher if she could read her own, like she didn't think she liked the idea of the teacher reading the story and the teacher very politely said to her, I would like to read it because you will hear it very differently coming out of my mouth as the teacher than if you read your own words. And it was unbelievable Ray, Who would have ever thought of this little tweak. But when you hear someone else saying your word, it's almost like you're reading someone else's words yourself and sort of the reverse of that. So that was very powerful. But we have about 12 people In the class, and the teacher read all of the stories, and we're listening. And we give feedback to each other after each story so that people can get feedback how their story was to the listeners. But a lot of the people were they're sharing very traumatic and heartbreaking stories from their childhood. Oh, you know, I won't go into detail. But it was unbelievable some of these stories. And it was heartbreaking. But what I realized it was therapeutic. A for the writer because they had gone through the process of writing their story, they were brave and courageous to share it, obviously, we were in a safe environment, you know, they knew who was there. But it was very therapeutic for them to write and share. And this was from way back in their life. And to me, it was also therapeutic for the listeners, because we were maybe relating to some of our own stories, or just recognizing that these people were brave, and what stories can do for all of us.Ray Loewe11:03Okay, let's, take a minute because when we were prepping for this call, you were talking also about different ways of telling a story. And then after you give us the list, I'd like to go and talk a little bit about the people that you're going to be bringing into our podcast over the month of July, and what they do and how they do it differently. And then I want to come back and talk about the fact that everybody has a story because many of us don't think we do. So let's talk about the different ways to tell a story first.Bonnie Shay11:38Yeah, so to me, the different types of stories are the written word, the spoken word, photos, videos, and movies. And then you can get into the cultural arts, like dance. People tell stories through dance, through visual art, you know, they could paint a story. Pantomime, you know, think of Marcel Marceau, you told us stories, music of any sort, you know, instruments or singing. And then comics, animation cartoons, tell us stories. You know, a lot of us grew up reading comic books, but we were reading stories. So those are the different types of stories that I came up with.Ray Loewe12:20Okay, so you are bringing a number of guests to our podcast. And thank you for that because I think the benefit of having a co-host here that's different every month or so is that we get a different flavor of people coming in. So let's talk about a couple of the people that you're going to introduce to us. And let's start on, well let you start with where you want to start.Bonnie Shay12:47Eeny meeny miney Moe, let's talk about Arielle. Okay, Arielle Nobile and Ray, why don't you share what you know of her.Ray Loewe12:55You've met her? Well, I know Arielle is a filmmaker of note. Excuse me. And she is working for some of the people that we've actually had on our podcast before. So I have met her, she's a delightful person and she is extraordinarily creative and now tell me more Bonnie.Bonnie Shay13:18Well, she basically has her niche or her focus are documentary films. So she's not making films that she's trying to provide for an Academy Award and hiring, hiring actors and actresses and all that. She's interviewing people who want their family's story told. So she and I have collaborated. In fact, that's how we met she needed a photo organizer to help with one of her films. Because what she does is she merges together, the interviews she does, and then we've digitized printed photos. We've digitized old movie clips, and then she weaves them together into the end result. So she's focused, go ahead,Ray Loewe14:01No, go ahead. And so she would be. She's gonna talk to a large extent about people who know they have a story. Okay. Either they built a business, they built a family. They've done something creative in their life. And this story needs to be told and they want to document it for eternity. Right. Is that pretty much where we're going there? Correct. Okay, absolutely. Yeah. Okay. So let's take one of the other people you're going to introduce us to because it's different. It is different. How about Michelle?Bonnie Shay14:37Yes. So Michelle Heftman is someone who I met relatively recently and we live near each other. And what she does is she helps people with their photo collections, but I help people with their personal photo collections, photos of themselves. What Michelle does is she has clients who have collected photos taken by other people, quite a few that were infamous, you know, photographers that we would recognize names of in our history. And they have these huge collections, they might have hundreds or 1000s of collections. And what she does, and she'll share a lot of interesting stories with us is, organizes them documents them. And then sometimes just like general antique dealers, they sometimes reach a limit of how much that they can have on their collection. So they let go of some antique so that they can bring in some new. So think of that. That's what Michelle does. So work with her client to let go of a few sell them, to make room to come in with their collection with some new pieces. Yeah.Ray Loewe15:49She also, well help people that have collections that are notable and set them up for display in a museum or an exhibit of some kind.Bonnie Shay16:00Exactly. And one of her most passionate projects right now is someone who has collected photos specifically along the theme of social justice. And so they're working with a local institution here in Chicago to have an exhibit because the client wants people to be educated by their photos besides being just visually, you know, interesting.Ray Loewe16:27Okay, so let's talk about Donna, again, this is a totally different way of looking at things.Bonnie Shay16:35Right. So Donna Lubow founded short story theater here in my community about seven or eight years ago. And it's basically having amateurs just people like you and me, you know, once again, not actors and actresses telling a story. And you are suggest that you come up with a story between 10 and 12 minutes in length, and it has to be a true, that's the one rule it has to be a true story. And then you go and you perform it. And she picks four people each time, she has this event, pre-pandemic. And it takes place in a local restaurant with a, you know, a back room, and there's about 50 people, most of the people, there are friends and families of the storytellers. But then some people have just come just to enjoy. And it's been going on for eight years, and the stories that are told and the people you meet, and I've performed several times, and she's just a fascinating woman that has other background stuff. So I really thought it'd be fun to have her on the show.Ray Loewe17:38Okay, so we're gonna have three really creative new people in the month of July. And maybe we'll add a fourth in there somewhere, but the idea is, these are people who can show us how to tell stories in different ways. Now, let's back up a little bit and dwell a little bit or spend a little more time on this concept of why do you want to tell a story? Why bother? I mean, I talk to a lot of people and they say, I don't have a story. Nobody wants to hear about me or my life or my experiences. And I find 99% of the time. That's not true.Bonnie Shay18:18You're absolutely right. And I can have two examples of that. One was from one of your own podcasts when you interviewed Nora Kerr, who has a memoir writer that I've known here in Chicago for a while. And she shared with us some of the challenges she has in the work that she does. And she shared with us, you know, as listeners that she would be hired by an adult child, and she had to contact the parent to interview them because that's who story she was going to be telling. So she'd call mom or dad, whoever the, you know, the story was going to be about, and she'd say, so let's make a date. You know, so I can hear your story and interview, et cetera. And the people oftentimes will reply, I don't have a story. I'm nobody special, who will want to read my story. It's not important, and you know, sort of play down their story. Be beyond humble, right? And so Nora came up with a great way to ask them to spin it around. And she would say, Susie, for conversation just using a name. Susie, how wonderful would it be if you had your parent's story written down and documented to be able to read and appreciate and value and it was like, magic in a split second, these people would switch their minds and say, oh, and they would get it. So it's not like she's trying to raid, you know, write a story about a famous person that's going to sell 100,000 copies. That's not for who her audiences. It's the children, it's the grandchildren, etc. So I thought that was a great way to spin it around. And I've used that with my own clients, Ray. Because some people who call me to want to hire me, they tell me, I don't know what to do with my photos. My kids tell me they don't want them. You know, there's too many boxes of them. I don't want, they don't want them. And I very courteously and diplomatically explain. we all appreciate photos in different ways in different parts of our lives. And maybe where these children are right now, they don't get it. But they will be sorry, they don't have your photos if you're gone and not here to tell the stories photographically or orally. So that gives my clients a real sense of Okay, our kids may not get it right now. But someday, and we don't want to get to that point. Right. When it's too late.Ray Loewe20:50Yeah, that's what Nora has said to and, handing him a box of photos that are on organizes, is why I want to throw them out. You know, but their stories in there, that can be told and I think it was Nora that mentioned the fact that she had written a story about her father, just before he died. And one day she went in to check on her son. And here he was awake reading the book about her father. Yes. So there are reasons everybody's got stories, and everybody really needs to think about telling them and I think you're right, Bonnie, you go back and you say, would I have liked to have had more information about my parents? Would I have liked to know more about my grandparents? And almost invariably The answer is yes. And so why wouldn't they want to hear your story, too? Okay. Let's, talk a little bit about some of the other reasons may be that people want to tell stories it has to do with the fact that we have grandchildren that we want to communicate with? And how do you work with them? How do you, you know, what's the best vehicle to be part of your grandchildren's lives? And I think stories have a place in there. Any other comments about why we want to tell stories and why we're gonna want to listen to these people coming up?Bonnie Shay22:29Well, when I think I tell people is there's no one way to tell a story. And each of us have different strengths and different interests. So let me go back to the memoir writing class that I was at. First I signed up for I want to do it, but at first, I'm like, if someone told me to sit down or write a memoir, I'd sit down at my desk, and I look at a blank piece of paper and say, Oh, my gosh, where do I start? What do I say? I don't know. Or if I had a, you know, a blank screen on my computer, because I was going to type it like, oh, gee, it's like, how could I just start with a blank piece of paper. But when our teacher gave us prompts, one-word prompts, I'll give you some examples, right? Few prompts, were maps, fifth grade, nicknames, pets. I mean, they were random, they were all over the board, any topic, the minute I would see one of those prompts fifth grade, it would take me back to fifth grade. And I'd say, Oh, I remember that day. And I would sit down at my computer. And I would bang out five pages in a matter of minutes. Because you have a particular place that you went right back to. So it's not like I'm trying to tell my life story. Bonnie was born in 1959 and then go through that story. So you're just taking a slice. So I think people maybe get scared about doing stories because they think well, what am I going to tell or it's gonna be too long or whatever. But a prompt is really a very specific way to do it. So I think it's an easy way to start. And let me remind people, our listeners, you're the only person that can tell your story. Right? So it's for you to do, no one else is going to write it. And so we want to hear from your perspective. Exactly.Ray Loewe24:24Yeah. And you know, one other thing that I know you do is when you're organizing people's photographs, you start to sit down and talk to them about what happened in that photograph. And all of a sudden stories appear. And so there are lots of places to start here. And I think what we want or at least what I'd like our listeners to do is to think about the stories that you would like to tell and don't cut it off. And stay tuned over the next month because you're going to hear some incredible people talk about why stories are important and how to tell them in different ways to and then sit down and be creative with your past and figure out how you're going to tell it to your kids, your grandchildren, and maybe other people in some cases. So we're almost out of time. And I know you had a couple of quotes that you wanted to get on the table. So it's quote time Bonnie.Bonnie Shay25:20quotes time, okay. So what really turned me on to stories A number of years ago is, I had the book 1000 places to see before you die, which I'm guessing a lot of people have heard about, or maybe even have a copy. And one of my favorite pieces of that book was in the introduction, the quote is, There's no such thing as a bad trip. Just good travel stories to tell back home." And once again, it's sort of outlines that the more memorable happenings are the things that you're going to remember. And things when they don't go as planned, are oftentimes more memorable. So think about, you know, Ray, maybe you have an example. But I tell people think about, have you been to a wedding or a birthday party or a trip or some kind of event where things didn't go as planned, and they become more memorable? Like, who's been to a wedding where the bride trips down the aisle on her dress? I'm guessing that's gonna be more memorable in your category of weddings in your mind, than all the ones that went as planned and there was no, no, no surprise, right?Ray Loewe26:30Yeah, absolutely. All right. So let's hope that people sit down and think a little bit about Do I have a story? Or what is my story? How do I want to tell it not do I want to tell it? And let's get prepared for the next month of July because it's going to be intriguing. And if you think a little bit about what you want to do, you'll have some great output from our podcasts, any last-minute other things that you want to leave with our listeners Bonnie?Bonnie Shay27:04Now, I think we'll leave them in suspense till our rest of the podcast, but I think we've intrigued people and, Oh, actually, one thing I would like to share. So I've known Ray for quite a few years. And I learned very early on one of his favorite words is interesting. And I've been thinking that along the line of storytelling because interesting is more memorable than boring.Ray Loewe27:30Yes, always, always, you know, and, you know, storytelling will help you at a cocktail party. It'll help you communicate with your children, grandchildren, and people around you. It will make uh some of the things that you want to leave memorable. And let me close this thing with one last story. This is one of my stories. My wife, Sandy, and I were in Antarctica a while ago. And when you're on one of these expedition, style trips, what happens as you get up in the morning, going out on an excursion you come back for lunch, you go out late in the afternoon, usually after a nap. And you can do that because it's light 24 hours a day. And we met a couple at dinner the night before, and we didn't see them on the excursion the next day to see a particular type of penguin in this case. And when we accosted them at dinner that night, they said, Well, we got up in the morning and we looked at the hill, we had to walk up and we didn't think we could make it up the hill. And I just was shocked that they didn't go and I just didn't say anything. And they added in there that we put off this trip until we felt financially secure. And now we are we have plenty of money. But we can't do those things physically that we wanted to be able to do. And the interesting thing about this is when I tell this penguin story, people come up to me they remember the penguins, you know, and they remember the story. And so crafting storytelling is an art form that any of us can develop. And we have all these media that Bonnie brought forth. Photos, film writings, just oral storytelling. So, Bonnie, I look forward to the month of July, and hopefully, you do too. And we're going to have some great guests and I hope everybody stays tuned. Have a great day everybody.Kris Parsons29:36Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Podcast Co-host and Guest:  Jeff Wuorio:   [email protected]:Kris Parsons00:00Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:15Good morning, everybody. This is Ray Loewe. I don't know if I'm the one. I'm the lively host, but I'm certainly a host. And I'm sitting here in scenic downtown Woodbury, New Jersey, with my engineer Taylor, and he's gonna make sure that this program runs really well for us. And our guest today is Jeff Wuorio. And Jeff has been on before. And we're going to do a really interesting show today because basically, we're gonna write the last chapter in a book. So good morning, Jeff, how are you today? I'm excellent. How are you? Good. So let me introduce Jeff a little bit further. Jeff is a writing and publishing consultant. He's also a ghostwriter. I met Jeff years and years ago when he was a writer for Money magazine. And we've kind of stayed in touch over probably a 30 year, timespan. And Jeff has been on our podcast as a guest. And if you go back to Episode 42, you'll find out everything you want to know about Jeff. So Jeff, good morning. And the subject today is a little different. Because Jeff, you helped us write a book. And we're gonna talk a little bit about that. So, first of all, explain to, our listeners, what a ghostwriter does.Jeff Wuorio01:39Basically, the term is very apt because it does kind of describe in its entirety, what a ghostwriter does.  A ghostwriter essentially works with people to write a book without usually the requisite amount of credit that goes to writers, there may be a width, you know, he's with someone or something like that. But for the most part, we are behind the scenes largely. And it's a wonderful way to write because you meet remarkable people as a matter of routine, and help them express their thoughts and ideas to the best of your ability. So in that sense. It's like being smart, but somebody else is supplying the intelligence. And all you're doing is kind of massaging it a little bit so. Ray Loewe02:43Well, you know, it's a really interesting experience, because KC, who was my co-host for since the inception on this, changing the rules podcast, and I started this book, and then we got stuck. And we went to our friend Jeff, and Jeff got us unstuck. And I think it's kind of a two-way street. Because I think in one sense, you provide expertise that we don't have, you provided a flow for us, when we got stuck, you were able to make the words go together the right way. And so one of the things I would strongly suggest is that anybody who's got a book in their head, and has been thinking about trying to get it out that you use somebody like Jeff to get it out on the table. And we're mostly done with this book right now. And the interesting part of our podcast today is I think we're going to use it to write the last chapter. Yeah. Go ahead. Well, let me ask you a couple of questions. Jeff, I think this writing is a two-way street because we learn from you and I think you learn from us. So as we put together this book on the luckiest people in the world. What did you learn about the luckiest people in the world?Jeff Wuorio04:03It's really been inspiring, that, if any, if I gleaned anything from it, it is just how inspiring some people can be in living their lives in terms of going outside the norm and going outside the prescribed box that a lot of us are supposed to be in personally professionally and what have you and the creative and innovative ways in which they do that. It's just remarkable. How and when I guess one of the messages of the book is that there are so many avenues with which you can do this. That it's open to everyone who's willing to at least experiment to a certain extent.Ray Loewe04:53Yeah, and I think anybody can be the luckiest people in the world. But  you have to want to do this. And I think a lot of times, we sit there and we're not inspired. Let me go back to my old financial planning days. And tell a quick story. We had a lot of people that were in their 60s, who had tons of money and claimed they hated their jobs. And yet they refuse to quit. And why? And that's a rhetorical question, I really don't want to answer it, we'll answer it in a minute. And, then we had some other people who were in their same zone 50, 60, 70 claim they hated their jobs. And quickly, as soon as they thought they had the opportunity runoff and, stop doing what they were doing. And I think what happens in here is two things, it's the same thing. And in both cases, there wasn't a plan, and there wasn't some thinking about where you want to go. And those who had the money and refused to leave just didn't feel comfortable with the future, they didn't feel comfortable with change. And so they tend to, stay where they are, and put up with the agony that they had and the dislike of their current situation because they didn't know how to do it better. And, many of the others that ran off, were unhappy with their jobs. And what we found out is after three or four or five years, guess what they were back to being unhappy because they had no direction as to where they wanted to go and what they wanted to do. And, you know, one of the things that we're trying to say in this book here is that the luckiest people in the world are those people who personally design their own lives, and then live them under their own terms. And the interesting thing is, these people are happy almost all the time, they're challenged and fulfilled, they know who they are, and what they want out of life. And they found a way to spend their time following what's fascinating and motivating to them without taking on obligations that they're not mentally or emotionally committed to. And when you think about this, and you think about the people that have been able to achieve this, you have to ask the question. So who wouldn't want to do this? Go ahead, Jeff.Jeff Wuorio07:28Just a quick thought, who wouldn't want to do this? Well, I think one thing that's, you know, for better or worse, we're all creatures of habit. We defer to the familiar. And I think that's a kind of a compelling reason why people, you know, this is the way it is, this is the way it was for my parents, my grandparents, that kind of thing. It's just the natural way of how things are and going outside of that is unnerving for a lot of people just because it's a break in habits, a breaking routine, and it's a breaking the status quo. And that can be very, very unsettling for a lot of people you know.Ray Loewe08:15Yeah, and you hit the nail on the head here because to,  make changes, you actually have to change. And, you know, we talk about changing the rules on this podcast all the time that, we get, ensconced in everybody else's rules and past situations, and a lot of people say, you know, the reason I hate work is because it's supposed to hate it, no, that's why they call it work. And the fact is, you don't have to do that. But you really do have to make change, and you have to want to make change, and you have to be able to implement those changes. And that I think, is what sets everybody else apart.Jeff Wuorio09:01Yeah, I'm working with a gentleman now, who basically one of his essential messages that he's trying to convey is that we are always unhappy or unhappier than we need to be, when we let you know, forces outside of ourselves dictate how we live our lives. The dictum of, you know, you go to school, you go get a job, you get married, you know, all these kinds of things that are external forces. And if you fall victim to them, as he says, you not only are going to be less happy than you can be but all the more important, you're going to be a whole lot less fulfilled and successful. however, you define success in terms of how you live your life. So it's not just touchy-feely, good kind of things. There is a pragmatic and practical element to this because you're more successful in what you deem an important component of success by not letting others dictate what you do and why?Ray Loewe10:09Yeah, and so this is what we tried to do in this book. And, Jeff, you did a masterful job in helping me lay this out. But we talked a little bit about this definition of the luckiest people. And we, have tons of stories in there about people who do this in their regular life, who have the mindsets that are necessary to feel lucky and be lucky. And we laid out what those mindsets are, and you know, often is still not quite enough. And that's what we kind of want to do in this last chapter that we're going to try and write today while we're on the air. And, that is that people tend to need support, that you can kind of want to be the luckiest person in the world, you can kind of try to be it. But it's a lot easier, it's a lot more fun when you hang out with other luckiest people in the world. And, and we have a community that has been forming over the last umpteen years of the luckiest people in the world. And what we've been trying to do is to try to do some things to support that community. So what we found is that change keeps occurring, that the world doesn't stay static. So one day, we feel like we're the luckiest people in the world, and then we get hit by COVID. And all of a sudden, the world shuts down. And those people that really are the luckiest people in the world have found a way to handle it and change. And usually, they do this because they have other friends that they can talk to other people that they can listen to. And that's the purpose of the podcast that we're doing right now. It's to kind of put in front of people, other people who are the luckiest people in the world, and allow you to sit there and say Why? Why are they? And what can I learn from them? So one of the things we've been trying to do, Jeff is put together a community and we actually have several things that we do to support this community. One is this podcast, where we try and put in front of everybody, a whole series of luckiest people in the world. So that you can sit there and say, Wow, this person did something that maybe I can do to or I can never do that in a million years. They don't all work but in there somewhere is something that will work for you if you listen to enough of them. And we also have this thing called coffee and conversation that we do and cocktails and conversation. And every Thursday, we get small groups of people together. And we try and have a conversation about what's going on in the world, and how we can feel luckier, and how we can learn from other people. We do a conference a couple times a year, and that conferences are either virtual or their real life, where we bring in some speakers to talk about how to feel luckier. And you know, one of the big things that I want to try to talk about a little bit before we get off the air today is .travel. And the travel connection that we put together because traveling is a great way to meet new people and to see the world through the eyes of other people. Unfortunately, we couldn't do that for the last year and a half. But we're getting back into the concept of being able to travel together. So what we hope to do is to invite people to join our group of the luckiest people in the world or form your own, whichever works for you. So go ahead, Jeff, I'm monopolizing this conversation, as I often do.Jeff Wuorio13:48By no means, I think in terms of the group, just the fact that there is such a group or there are such groups, I think helps mitigate that fear of doing something different because if nothing else, you realize you're not alone in doing this. There are other people who have considered this and have done so successfully. So you don't feel quite so singularly adventurous as it were, you find out there are other people doing the exact same thing, and here's what they're doing. And that's comforting and supportive. And I think the another thing to bear in mind is that when we say you know, the luckiest people in the world, it doesn't have to be a wholesale 100% other revision of your entire life. You know you don't have to be working on Wall Street pulling down $5 million a year. And then you chuck all that to become a pearl diver or something like that. There are gradations and there are levels of change. That can be very, very rewarding. And it doesn't have to be a complete redo of your entire life, even if just a component or two is changed, and make a world of difference in how you see that, how you feel, and how you view everything else.Ray Loewe15:12You know, that's a really good point. And I've got a couple of examples. But let me quantify this a little bit there,  tend to be three groups of people that need this kind of a community. There's a group of people out there that have made up their mind somewhere that they want to feel luckier than they are that they really want to take the time and design their own lives and live in the way they want. But they're stuck. They don't know how to do that. And a lot of times, they're stuck by circumstances, you know, they feel closed in they need the money that they have because they have a family, they've got kids that are going to go to college. And so they can't just chuck their job like you said. So how can they become lucky? So hold that thought for a minute. The second group that we get in here, are a group of people that say, you know, I used to feel like a lucky person in the world. But now for some reason, I don't. And I've gotten into this Limbo status. And it could be because of sickness or illness, it could be a change in family, it could be something like this COVID thing that we went through. And the idea is you fall off the wagon, and how do you get back. And one of the best ways of doing that is to have people to talk to, and maybe a mentor to help pull you out of that abyss that you're in. And the third group that fits in here are those people who truly feel like they're the luckiest people in the world now, but they don't want to fall off. And they're always looking for more, you know, if you stay status quo in life, you're usually going to wind up back where you were, at some point in time, you have to keep moving ahead and keep looking for what you want and how to expand and we have a whole bunch of people who are actively looking for how do I steal the next best thing that you're doing from you? Because I want to do it too. Okay, yeah. So I took some time before this podcast, I called up a couple of the people that are a show up all the time in our luckiest group, membership group. And I was talking to a guy by the name of Bill Hughes, and Bill is an executive coach. And he's been in the financial services business for most of his life. But one of the comments that he hit is this goes back to what you were saying before, it's not an all-or-nothing thing. And he finds that a lot of people get stuck because they're busy. You know, it could be a housewife that's got two or three screaming kids at home and is trying to work a job and take care of the family and do all these things. And when Is there time for me? And he said he uses something called opportunity days all the time with his clients. I think it's a wonderful thing. Where you know, you take a day off once a month, and you say, I'm going to find a way to create a day for me. And then I'm going to use that day to start to work on this, how do I get lucky? Or how do I get more control over my own life? How do I move forward? Okay. And then that one day maybe becomes two days a month, and then three days a month, and before you know it, it takes over and becomes the norm. So thanks to Bill Hughes for that comment, because I think it solves this issue of this all-or-nothing thing that you were talking about before. We had a young lady on our podcast not too long ago, her name was Lourdes Nichols. And Lourdes has a full-time job. She likes her job. She does advertising work with some of the newspapers in the Greater Chicago area. But she had an event that took place years ago when she was in high school and she found out that her mother was born in a Japanese internment during World War Two. And she was so horrified by this experience of people just losing a portion of their life. When maybe they didn't deserve it. You know, there were a lot of reasons why these camps were, put together. Most of them not good. But anyway, if you find yourself in that kind of situation, what do you do? Well, what Lourdes has been able to do is she said, I'm not going to quit my job, but I am going to take this cause I am going to make this cause part of my life's work. And I'm going to get engaged in it and I'm going to be fulfilled by it. And she's created this portion of her life for herself without quitting her job. Again, all of this comes from being able to listen to podcasts of what other people are doing, being able to talk to other people and find out what's important to them and how they're managing to do this stuff. You know, I think one of the people that we wrote about in our book, Ruth Kinzler. Ruth had a stroke during a summer event down at the Jersey Shore, and all of a sudden found herself partially paralyzed. So what did she do? She quit her job. And she started doing what she loved to do baking and cooking for people. And it just created a career for her. And it's, you know, how do you find out about these things? How do you get motivated to do these things? Well, I think you listen to podcasts, you talk to other people.Jeff Wuorio20:54And I think to, again, the group in its various forms. If nothing else, it just gets I hope I and I believe it will just get people thinking a little bit, if nothing else, in terms of maybe it's never crossed their mind that they could do something else. Or maybe it's never crossed their mind that they could keep the job that they like, and yet have this adjunct element of their life that they find incredibly rewarding. It's just a Kickstarter for creativity and thinking in ways that perhaps you never have before.Ray Loewe21:30Yeah. And again, you need help you need somebody to seed the idea for you, because we, unfortunately, can't think of all these things that are out there. And then how do you make it happen? How do you take little chunks and make those chunks bigger and bigger and bigger? You know, one of the other people I talked to prepare for this podcast was a young lady by the name of Bonnie Shay. And Bonnie is a professional organizer. And she specializes in photo organizing, and she's on all of these, she listened to all of these podcasts. And she said, You know, I've realized that I was brought up by my parents to be self-sufficient. They told me and I guess, parents like to do this, they want to raise you. So you're independent, and you can do whatever you have to do. And she said, By listening to these things and talking to other people, I realized that this is really a strength-based world. And I have certain strengths and things that I'm really good at. And when I do them, I'm happy. And when I do those things, I can't do very well, I'm not happy. But there are other people out there that can do those things for me. Yep. Yep. And part of this collaboration. Go ahead, Jeff,Jeff Wuorio22:45just interject very quickly, a very dear friend of mine that I see often here we play music together after he retired from an engineering post, began a financial planning practice, because he'd always wanted to do that. And he's enjoying it like nobody's business. It's wonderful. And when we got together this weekend, he as it happens, he said, I'm going to be hiring an assistant in the coming year, and I said, Well, that's great, you know, you're growing, you'll need some help. And he goes really that and I want to really clearly delineate what I do versus what I want my assistant to do, I want to do the things that I enjoy doing that I am good at that I value. And I do not want to do the things that I'm not particularly good at or don't particularly enjoy. And that's going to be the function of my assistant. So I can really focus on what really resonates with me. And it really parallels what you were just saying,Ray Loewe23:46and see this is how you craft your own life. This is you know, if you're gonna do what you want to do, you have to realize that there are a whole bunch of things that need to be done. It's just that you don't have to do them, you have to figure out how you're going to put this together. You know, another comment that Bonnie made to me, that was really interesting. She was sick for a while she had to get some radiation treatment for something and she was radioactive and she wasn't sick, sick. But she couldn't see other people and she said, You know, I had people delivering meals to my door because they knew I needed help. And you know, I would never think about giving a meal to somebody because it would have had to be perfect. And all of a sudden she realized that these meals that she got weren't perfect. They were just gifts and she appreciated them so much that she realized now she can give this gift other people don't have to be perfect. All right. So all of these wonderful things come from sharing and they come from talking to other people and they come from learning. So this is what we want people to do. It's if you want to be the luckiest one of the luckiest people in the world. You know you got to have the right mindset, you got to have the right kind of plan. And then you have to surround yourself with people who can support you.Jeff Wuorio25:10I also think it's important to point out that this does not necessarily focus specifically on older people, for, however, you care to define that the 40s, 50s, 60s, 70s, that kind of thing. This group and this mindset is for everyone, and, to a certain extent, you know, and again, to, it can be difficult for young people, you know, if you're just married, and you know, you've got a new mortgage, and you've got a baby on the way and things like that, you can say, oh, I've just got too much on my plate. But even if you can carve out a small amount of time, to have this, this element that really you value most, you're incredibly lucky, then because you're, you're gonna jump on something so important than something so wonderful that people, older people, like myself, didn't get to until later in life. And it reminds me of the story of in the book that you share about going to the Antarctic and going to see the penguins and one of the members of the group so that we couldn't go see the penguins because we were no longer physically capable of doing it. illustrating that, you know, if you put this off too long, you may not be able, to accomplish or even experiment with something that is of true value to you. So it's a call to action for everyone.Ray Loewe26:41Yeah, and it's a call to action that everybody should take, because why live in a state of unhappiness for a period of time. And let me just give you another example, I have a friend of mine who's 40 ish, okay. She's got a great job in the standpoint it provider with a lot of income and a lot of money. And she's got two kids at home. And she realized that her job is just not fulfilling. It's, great from the standpoint of making money, she's doing some good things, but she's not doing those things that she feels passionate about. So she took some time during this whole COVID thing when she was forced to stay at home, and went back to school and an online version and started taking courses. And those courses now are giving her the ammunition to start opening up maybe a new job search or new thinking about what she wanted to do and where she wanted to go. So it's all there. But we need to get those ideas thrown at us we need to feel. Find the passion, you know, one last story, and then we're going to kind of have to wind up. But we used to do these trips all the time with our clients. When I was in the financial planning business and uh. We're doing them now again, with the luckiest people in the world is a group. And we'll get active again, now that COVID is pretty much under wraps, and start traveling. But my wife, Sandy, and I did some traveling on our own. And it was great because we got to share experiences with ourselves. And we got to dictate where the trip went. But we also did a lot of traveling with other people. And we found out that when we traveled with other people, we not only saw the world through our own eyes, but we got the chance to see them through other people's eyes. And not only that, but the other people shared other experiences with them. And all of a sudden you sit there as you check countries off around the world that you've been to now. And every time I check off one country Jeff, I wind up with three or four new ones, because I'm getting the shared experience of other people. And they're just getting me excited about life and what I can do. So this is this isJeff Wuorio29:04In our experience, too. And travel my wife and I, a couple of years ago before COVID went to Scandinavia for a month. And yes, you do see how other people live. And you talk to them. And it's wonderful to see different value systems, different priorities, different lifestyles, things of that nature. But it's also reciprocal in that. I remember meeting these two young Italian women on the train with my wife, and they were just fascinated to see, you know, as fascinating as we were to hear what they how they lived. They said tell us about America, you know, what is it like, you know, you know, what stereotypes Do we have about America, but I'm not entirely accurate. And so it's a very reciprocal kind of benefit. You know you gain a lot but you also give a lot?Ray Loewe30:02Well, you know, unfortunately, Jeff, we're at about the end of our time over here. And I think the idea is that we've got this book ready to go, which should be out in the next couple of months. And we're excited about it because it shares how you can become one of the luckiest people in the world. But one of the big parts, and it's going to be the end of this book is that it's much more fun to do it with other people. And it's much easier to do with other people. And finding the community where you can get excited about life and people keep you there is really a great thing. So uhJeff Wuorio30:40I look at it is to say, You have nothing to lose and everything to gain.Ray Loewe30:45Yep. any last comments before we cut off Jeff?Jeff Wuorio30:48know that that I was saving that pearl for the end? So let's wrap up with thatRay Loewe30:52So okay, we'll have to back up. That was the end. All right. So everybody, stay with us over the next couple of weeks. We're gonna have another great podcast next week. And we'll try and give you more and more ideas about how you can be the luckiest people in the world and be part of that group, and enjoy life more and more and more. So thanks for being with us.Kris Parsons31:19Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Guest Co-host:  Kevin Davis:  [email protected] Guest:  Steve Franklin:  [email protected] Transcription:Kris Parsons00:02Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your life. The host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:17Hello, everybody. This is Ray Loewe. And I'm sitting here in scenic Woodbury, New Jersey, at the Wildfire Podcast Studios with our engineer Taylor, who makes sure that everything runs in the background so that we can focus on our guests. And we've got a great co-host today and an incredible guest. And let me start off by recapping real quickly that we are working with the luckiest people in the world and the luckiest people in the world are those people who take the time to personally redesign their own lives and live them under their own terms. And, Kevin, let me introduce Kevin Davis. He's been our co-host for this month. And he has a good friend of his Steve Franklin, who's going to join us in a minute. And Kevin, thanks for being with us. Say hi.Kevin Davis01:08Hey, Ray, thanks so much for having me again. This has been a lot of fun. And I'm really excited about the conversation we're gonna have today.Ray Loewe01:16Yeah, you know, and I want to build on something you and I did a special podcast and extra one because we wanted to focus on knowing what you want, and how important it is to being one of the luckiest people in the world. Because if you don't know what you want, you don't know where you're going. And if you don't know where you're going, you can't design the life that you want. And what we found is that those people who truly are lucky, are able to redesign their lives constantly, no matter what life throws at that. And, here were five factors that keep coming up. And we're going to explore some of these with Steve Franklin. But one is purpose. They all have a Purpose Driven Life. They know who they are, they know where they're going from that standpoint. They have a mission, they're involved with helping others is not just themselves. They have a series of values, they know what their values are. And every time they have to make a decision, they go back to their values. They know what they're good at, and where their passions lie. And they don't do things that aren't going to keep them exciting and interested. And last but not least I and this is the most important I think that culminates in everything at the end of the day, they want to like their day. And that doesn't mean that everything goes perfect in the day, but it does mean that they get joy out of having achieved. And Kevin before you introduce Steve, I have a quick story I want to tell. Okay, I'm a competitive swimmer. And I was down at the National Senior Games in Birmingham, Alabama about I guess is about three years ago now. And after I did my swimming thing, I'm wandering around and I see this guy, and he's carrying six medals around with him. And what's important is that five of them were gold, and one was silver. And I later quite a haul, yeah, quite a haul and more important. You'll see. When I got a chance to meet John and talk to him. I found out that he won his medals in the 100 to 104 age group. Wow. Yeah. This leads into what Steve Frankel is going to talk about. The interesting thing is at age 103, he won his medals in the shot put, the javelin, the discus, the hammer throw, and you know, I can't even pick these things up. And he lost one of that to a crummy 101-year-old whippersnappers. Yeah. And you know, when I came out of that experience, I thought about two things. I mean, first of all, is if I'm lucky enough to live to be 100. Am I going to be the 100-year old that's winning medals in and out celebrating with his friends? Or am I going to be the 100-year-old sitting in a wheelchair in a nursing home? And then the second revelation is, you know, I think there's a really good chance that many of us will live to be 100. And so what are you going to do with the rest of your life? How are you going to make it count? Are you just going to sit on the golf course and wile away your time? So Kevin, why don't you introduce Steve, and we know that Steve introduced a whole bunch of people over 100 so he can comment on my story?Kevin Davis04:37Yeah, thanks. Well, you know, Ray, it's great to have Steve Franklin, Steve and I go back a number of years. We worked together for a number of years and had a lot of fun doing that. He is and for those of our listeners who have heard me talk about barbecue before. Steve is he's my barbecue mentor. He is the one who taught me how to  smoke and just got me down a path that has been so much fun in life. So I'm sure we'll have to talk about some of that along the way. But you know, Steve kind of falls into that category of what's I term a renaissance person. He's done a number of things. But never just the normal way that this idea of why not go out and talk to people who have gained great wisdom by living life started a number of years ago. And so Steve, thanks so much for being with us. today. It's great to have you on the podcast.Steve Franklin05:35Ah, Kevin, and Ray. Thank you what an honor really is, Ray, it's good to hear your voice. And again, it's been a while but golly, great to be on your program. Well, I gained a Ray, yeah, by the way, I'll bet my bank account, you'll be one of those centenarians still swimming laps well into your hundreds.Ray Loewe05:53Well, you know, it doesn't matter whether I make it to 100 or not, but I'm certainly not going to shut off life. Making up my mind that I'm not going to make it there.Steve Franklin06:04It's a good goal to have. I mean, it's just got me started this adventure. Her goal was to live to be 120. I had lunch with her on her 107th birthday, she died not too long after that, hey, she made 107 out of 120. Good for her, she said, Look, it's just a good goal doesn't matter whether you make or not, it's a good goal.Ray Loewe06:19Yeah, so  tell us a little bit about your Emory University, I think, if you're on the faculty then, but you had this project and this goals, so once you refresh my memory on what you did.Steve Franklin06:33I was at Emory, actually, a couple of times, I was a tenured professor there for a number of years and went out and say, to see if I could do what I taught, you know, remember the old saying those who can't teach. So I want to make sure I could do what I taught. And I did was in business, went back as the associate dean of the business school and later I was involved in the industry in the financial services industry. And that's really where I got the idea of interviewing all these people, you know, you've got all these financial seminars, Ray? You've been to plenty of them, they'd have the economist talk about, or the economy or a banker talk about interest rates or something. And I got to think, got so bored with all of that. And I happened to sit down with a woman one day who was 94. At the time, I thought she was 70. And she invited me to 100 birthday party six years from then. And she said I'm serious. I said, Okay, great. And I kind of forgot about it. Six years later, she called me and said, Hey, I'll be 100 next week, her name is Katherine Durnell. Are you coming to my party, I said, I'm coming. She was in Lincoln, Nebraska, got on a plane, flew out there, interviewed her, danced with her, dined with her, laughed with her we just had a ball. And I got to thinking as a professor, having done a lot of research, I said, you know, shame on me, if I don't collect the wisdom of her and many other centenarians and share it with the younger generation, does man to the young, younger generation need to hear this wisdom. But that's what started at all, I just started to interview people. And over, over about eight years traveling all over the country, I interviewed I videotaped over 225 centenarians and dozens of other phone call conversations. And then we surveyed about a total of about 550, asking them to fill out a lengthy questionnaire. So from that, you know, came up with a book called celebrate 100 centenarians secrets to success in life and business. And so it's just was a wonderful journey, learn so much about their thoughts and wisdom, about money, about work, about life, about politics, about family, you name it.Ray Loewe08:19Incredible. You know, and I know when you gave that presentation for a group of my clients, it was just so motivating. And all of a sudden, it just opened up this horizon of saying, you know,you got to think about the future, and you got to make it count. Right. So, you know, tell us a story or two about some of the more interesting people that you ran into, and what they're thinking about. You got it, you got a couple-three hours. I'll give you a couple. The short version.Steve Franklin08:52Let me give you a quick context, Ray, you know, as I did this with your group, too, you may recall, and when I always start these presentations, I'll say, I want everybody to get a number in their mind to what age do you think you will live? To what age do you think you will live? And I get a number that I will call on people? What do you and the average number across all of America, Cali several 10s of 1000s people I spoke to is 85? Most of most people have in their mind, the average is I think I'll make it 85. And then I qualify that say now let me ask a question. If you were healthy can still swim laps or rent walk or whatever. And if you're financially well off enough to live, you know, a lifestyle you would like to how is how long would you like to live? Well, of course, 99% of people want to live to be 100 or more. So that's a good context. I think again, hundreds of good goal to have. But golly, I could just go Let me I mentioned a couple of First of all, Walter Bruning at the time. He was according to the Guinness Book of World Records the longest are the oldest man in the world. He was 114 at the time. Throughout the Great Falls, Montana spent the day with Walter. He woke up every morning very early, got on a suit and tie came down to This wonderful senior home that he was living in, would have breakfast, go over his mail, walk down to the bank, come back, have lunch, and he went up at two o'clock every day. And that was it. I mean, e only ate two meals a day and he listened to talk radio, the rest of the day, went to bed about eight o'clock. Well, when he turned 114 is the world's oldest man, of course, the governor of the state got hold of it, and said, and so he goes over to the house at about 3:20 in the afternoon. They call up and say, Walter, the governor is here he wants to see he said, I don't see anybody after two o'clock. They said but Walters, the governor, he said, Tell the governor, I don't see anybody after two o'clock, come back tomorrow. The governor went back to the Capitol. He came back the next day before two o'clock. So I love that. But another quick one on Walter. I asked Walter what he did. He was in the railroad business for 50 years. They made him retire 65. He hated to retire. He hated to retire. And so he said, so I kept working here in Great Falls. I did work for nonprofits. And he was an accountant and financial kind of guy, he said, but in 99, I decided I need to quit doing two things. So what was that? He said, Well, I decided I need to quit working. I need to quit smoking. He gave up smoking at 99 two packs of lucky strikes every day. He said, but I think quitting early has contributed to my longevity. I'll tell everybody, if it goes smoke, make sure you start knocking off at 99 or whatever. But Walter was a great guy. Just just. And he had a blog. He started a blog at 112. Ray, think about that. He started blogging at 112. At 114. You could get on the blog and ask Walter any question. And then he had an opinion about everything. So one of my real heroes in that group. Another lady, let's see Mary Tyler. She was the world's oldest living Girl Scout lived in Southern California. Marian's name was Marian Tyler and at 88. She did a 45-minute video called Marianatics. And where it was kind of like yoga and exercise or whatever at 88 gave me a copy of the DVD. And at the time, I was probably what 60 something. I went home and it wore me out, you know, but she was going strong at 104 living in her own home gardening in the back, just one of the world's oldest living Girl Scout at the time. So again, just a wonderful lady. Oh my goodness, one of the questions I asked is this is important for your listeners, which I think is to your point, right of having a purpose I and one of the questions I asked him, I said if you had your life to live over again, would you have liked to have done something different than what you do? And they have, they had done all kinds of things, and a lot of jobs that you and I might consider quote-unquote, mundane 82% of them said no, I would have done the exact same thing. I loved what I did. And so loving what you do, I think is a real key to longevity, I really, really believe that. They just they slowly you know 18%  saying Yeah, I'd like to maybe been a radio talk show host like you or a financial adviser or a pilot or an astronaut or something like that. But 82% of them actually loved what they did. Another question I asked I thanks very important for your listening audience is this. I said if you had your life to live over again, what is one or two things you wish you had done more of? What's a couple of things you wish you had done more. And the number one by far was they said, I wish I had traveled more. I wish I had gone to more places in the country. In the world, I could have. I had the money to I had the health too. But I just was lethargic. I didn't set goals and put it on my bucket list and go do it. The number two behind that was I wish I had read more or learned more not gotten more college degrees. But I just wish I had read more books, read more magazines, which had gone to more classes to learn things in which it tied perfectly with what I used to tell my students and Emery Ray and Kevin, I said, Look, you and I are a composite of three things in life, the books we read, the people we meet, and the places we go. That's what we're made up of the books we read, the people we meet, and the places we go. So do as much of all three as you can. And the centenarians nail that when I asked him if you could be more and lived your life over again, do more. They both said they wish they travel more and read more books or articles or whatever. So I think it's very important  for your audience to know.Ray Loewe14:51Yeah, you know, let me turn this around a little bit. So you did all these interviews. It was part of a project you were doing. I don't know what you're motivation was for doing that at the time. But you obviously personally benefited from these interviews and meetings. So when you look at things and all the people that you talk to, how did this affect your life and where you're going in your life?Steve Franklin15:18Yeah. Well, you know, I've always kind of been a goal setter, but it really had me it really one of the things that is really Catherine Brunel was the one that really got I set a goal to be 120. Kevin knows that you may remember that. That's my goal. And it really is a good goal to have. I mean, it comes down to Janet here. She said, Genesis six, three, it says, everybody, we live in eight or 900 years. And if you read the Old Testament book of Genesis, it says, My spirit will continue with humankind for 120 years. She said, Look, I don't care whether I'm making it on not, it's a good goal to have God said it, I believe it I'm going to go for and she made it to 107. So I thought it was kind of cool, mixing a little bit of biblical theology in with a lifetime goal of life expectancy. So my goal is 120. So it because I had always thought about, it'd be nice to live to be 100. But now I have a very definite goal that I want. And I tell everybody, I know that my goal. is to live to be 120. That's the goal. And unlike Katherine, it doesn't matter whether I make it or not, but it's a darn good goal to have. That's one thing. The second thing I learned was that they were masters, they were masters at managing stress. You know, that wonderful Serenity Prayer, God grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference. They are masters of embracing that prayer because the only thing you can change is yourself, you can't change anybody else. And so, most all, and by the way, they live through some pretty stressful times in life, if you think about it. World War One, they lived through the Great Depression, they lived through World War Two. I mean, these people did not live stress-free, free lives, but they really, they really learned to just manage stress very well. And it's really helped me a lot to just realize it you know, there's really nothing is really that big a deal. Another thing it did financially speaking is, is and when I asked them, you know, one of the things about giving us your wisdom about money, you know, you all have you lived through the Great Depression. And they were all in teenagers or young or in their 20s a number of them as they were living through the depression. One lady said, she said, I live by the three Do's make do, do without, and do-over. Make do, do without, and do-over. So I think I probably learned to be a bit more frugal myself a bit more sensitive to being a little random  with my money. They all say said pay cash. They hated that that was a nasty four-letter word to centenarians. They hated debt, you know, most all of them were debt, all of them were debt-free, very few, even a very few pay for anything. Except for with cash. And so, I sort of go by that, mantra now I've got an I'm debt-free, you pay for almost everything cash, pay off our credit cards at the end of every month. So I have no debt so that I don't live with that stress. And think about if you live without any debt, most of your life, you're going to be a lot less stressed and which may contribute to your longevity. Another thing they taught me was, and Kevin knows this, I've really had about 16 careers. And they because they all said they loved what they did and, and I have always when I got bored doing something, I went and did something else. And I've always loved what I've done. And I've told people I said, Look, if you're loving what you do, you have eight hours of your day is lousy. The other eight hours a day that you're awake are gonna be wonderful. But if you're loving what you do eight to 10 hours a day, probably the other eight or 10 hours a day are really gonna be fine. So I've really pursued that I've always done what I've enjoyed doing and what I quite enjoy doing. Like you said some of that mundane days, but I've always stayed focused on enjoying what I do. So those are some very practical personal. And, and man I am traveling, all I can. Now two years ago, my wife and I celebrate our 50th wedding anniversary, we did a 44 day around-the-world trip. We went from Atlanta, the ship to Japan to China to Hong Kong to Cambodia to Vietnam to Singapore to India to Dubai. You name it, man. So we're going to see all of this Earth that we can before we get slapped in the face with a shovel.Ray Loewe15:19Yeah, that's cool. You know one other quick story and then I want to get back to your stuff. Sandy and I were in Antarctica a few years ago and we met a couple of down there that one of the days didn't come on one of our side trips that we went on to and it's an expensive trip so everybody does everything. And the short version of it is they said you know, we put off taking this trip too long, not realizing that we have to be physically healthy to do some things. And we, we didn't have the money we needed, we saved the money. Now we have all the money when we want, we can't walk up the hill to see the penguins. And it's so significant to do what you can when you can, you know, what have you changed? Now, you've gone through this career at Emory where you were doing all this research, what are you doing now?Steve Franklin20:28Well, it's great. I finished working for money, let's just say eight and a half years ago, you know, finished up in the financial services business we did four successful rates and hung it up. And I had a wonderful ministry called North Point ministries, they that it's a it's an interesting organization, it has eight or 10 churches in the Atlanta area, but it supports probably 75, all types of nonprofit ministries throughout the Atlanta area, and all throughout the United States in about six or seven foreign countries. And so and this was really neat that the Lead Pastor of that organization a guy named Andy Stanley he and the executive pastor said, you know, we do a great job helping people who are struggling with finances, you know, the ones that are really you know, surviving, struggling, we've got all kinds of great resources to help them get out of debt, get on a budget, pay off credit cards, you know, all of those sort of things. But we do nothing, we do nothing. For people who are in that, let's call it that cert, that that that stable to surplus stage of life that you and I are in, right? I mean, we're in a stable surplus age you say, we assume all those people fine they got plenty of money, they're gonna retire, they got no issues and whatever. And we did nothing to really focus on them to help them be let's just say, enjoy their retirement more, be more strategic with their generosity, he said, I'd like you to come on board and see if we can develop some environment, some irresistible environments, that would help these people be more strategic in their stable surplus years, that second half of their life. So I spend my time now with a lot of people, most of them I would say are in their late 50s, 60s and early 70s. But a goodly number of people in their young people in their 30s talking about once you get to that finish line, whatever your retirement goal is all those sorts of things. How can you be more strategic in your generosity to give away money so that you really do jokingly say die with a smile on your face? A good friend of mine, Ron Blue says do you're living while you're, do your giving while you're living. So you're knowing where it's going, you know, we're not telling you that there's going to be a meeting about your money. And either you can be present or you won't be. So let's get strategic about being generous with what you got now in the stable surplus years. And so I do a lot of that do one on one meetings, I do a lot of group meetings, I bring in various speakers to talk about that. Just really, really a fulfilling kind of self-actualizing chapter of my life.Ray Loewe22:57Oh, cool. So we're, unfortunately near the end of our podcast time. So do you have any final comments you want to make before we have to break off?Steve Franklin23:08Ah, you know, pay cash for everything. Get out of debt, love what you do. And if you're not finding what it is that you're doing? And just be nice to people,Ray Loewe23:18and sharing your wisdom in some way, maybe some money is a good thing too, isn't it? Absolutely. Cool. Kevin, any last comments that you have?Kevin Davis23:28So I just got to say, you know, along with this, do things now right and enjoy some of what you have now. For anyone coming to Atlanta reach out to Steve or I because you got to come to Das barbecue. There's a couple of them now. Steve's son, Steven started them legitimately. And I'm not just saying this legitimately, probably the best barbecue joint in Atlanta. And that's saying something. But you know, enjoy life a bit. Bring a friend. Let's go have a fun conversation about your passions. And did you notice the theme this common thread over the last three or four podcasts Ray of people who, who didn't talk to each other ahead of time, which I think's interesting about how when you're others-focused, whether it's giving of your time or giving of your money? It seems like there's an immense amount of joy that comes from that. Isn't that interesting? Right? Yeah. Ray Loewe24:27And we're gonna dwell on that going forward. You know, Kevin, you've been a great co-host. I really appreciate your time and your energy. And you know, our next podcast, we're gonna have another co-host. And his name is Jeff Wuorio. He's a ghostwriter. And he's helping me write my next book as we speak. So that'll open up some interesting stories and some interesting opportunities to, to search into life. So everybody, thanks so much for being with us. Thanks, Steve Franklin. You know You got me excited about older age and by the way, I'm going to live to be 154. That's a good number. A good number I like that. All right, great, everybody. Have a great day. And we'll see you all again next week. Thank you much.Kris Parsons25:18Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host of Ray Loewe, better known as the luckiest guy in the world. 

Podcast Co-host:  Kevin Davis:  [email protected] guests:  Lance and Penny Davis:  [email protected] Transcription:Kris Parsons00:02Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:16Good morning, everybody. This is the lively host from we're sitting in the podcast studios and in wildfire podcasting, and Woodbury, New Jersey, our engineer here, Taylor is here to make sure that everything runs smoothly. And we can focus on just talking to our guests. And we have wonderful guests today. So Kevin, say hi to everybody. Kevin is our co-host for this month.Kevin Davis00:44Hi, everybody, Ray, thanks so much. It's a privilege and honor to be back here. You bought me back again, we're on a roll here?Ray Loewe00:52Well, because we're doing fun stuff, and Kevin and I did a great podcast a couple of weeks ago. And it focused on five things that are kind of the theme for this month. And let me bring, let me kind of recap those four. So the luckiest people in the world that have to know what they want. Now, our definition, the luckiest people in the world are those people who actually take the time to personally redesign their own lives, and live them under their own terms. And if you don't know what you want, how are you ever going to design your own life. So we found that there are five key characteristics of why some people, the lucky ones, are able to design their own life, and then redesign it when things change. And we certainly get a lot of that today. And they're able to pivot and they're able to stay on type of life. And they're able to enjoy it and get the most out of it. So the five things are the luckiest people are purpose-driven. They know why they're here. And they remind themselves why it's so important to go back to purpose. They're mission-driven. They're, interested in other people, they want to help other people and their best when they help other people. Whenever they get into trouble, they go back to their values, they have a list of values and might be family, it might be faith, it might be a whole lot of other things. But their values are important. And they base their decisions on what they want on their values. They throw in excellence, okay. And you know, we're all good at some things. And life is more fun when you're working on things that you're good at. And it gives you the best chance of being able to do things for other people. And last but not least, they come back to the fact that at the end of everything when they put all these things together, they want to like their day. So, Kevin, we beat those up a while ago. And we're going to talk more over here. So why don't you introduce Lance and Penny, and give us a little background and start us off on this wonderful world of exploring life?Kevin Davis03:13Sure, well, so it is. It's an honor and I say this with a bit of trepidation to have Lance and Penny Davis, my parents here, you know, Ray, you know, I love a good story. And I have a bunch of them. We're gonna have to be careful today with the funny stories because, for everyone I have, they probably have two or three about me. So but I'm gonna have to call you mom and dad. But so mom, dad, thanks so much for joining us today. Super excited to have you on the podcast here. That's okay. Okay, thank you.Ray Loewe03:48We don't want you to do that of all things. Don't mind your manners and misbehaving is part of the game. So let me start out with something you guys a big part of your life was you're both missionaries in Africa. Why don't you give us kind of the short version of what happened there, because that certainly created a foundation for where you're going.Lance Davis04:12Yeah, we were both teachers early on in life. And then we went to the States, and we went to a college, up in your neck of the woods. And then we went back to Africa as missionaries, and we were already there for about four years. And during that time, Kevin was about seven years old. So he went back with us and his early life was riding on a motorcycle behind me sitting on the backseat, and riding around the neighborhood, getting kids together and having them to our house so that we could have Bible storytimes and things like that, and then starting a church and he'd Sing with us. So it was an amazing time. We actually left Zimbabwe or it used to be Rhodesia came back to the states and went back to college. And that's where the rest of our life sort of sprang up in the northern part of the United States, but then in about 93, we didn't like the cold so much. Tell me why you think that is. We came down south  to Atlanta, Georgia, and we've been here since 1993. And are absolutely loving it. Ray Loewe05:26And go ahead, Penny.Penny Davis05:29I was just gonna say I'm not I don't think we're doing a whole lot very differently. Because I think it's all wrapped up in what you said, we're living in our sweet spot. And so we just take our sweet spot everywhere we go.Ray Loewe05:39Okay, so you guys actually formed a school?Kevin Davis05:44We did. Yes, that's correct. Ray doesn't everybody?Ray Loewe05:51Well, you know, some of us don't think that far ahead. But give us an idea of what the school is and what it's about because I think this is going to drive the rest of our conversation.Kevin Davis06:03Well, let me add a little context before you answer that because I'd love this as part of the answer. You didn't just form a school, you waited until you were at a stage of life where your kids were grown and off and married, where, you know, Ray and I met in the financial industry. And so a lot of what we did professionally was helping people prepare for this thing called retirement. And under a normal plan, you would have been 10 years away from that. And so rather than coasting into the retirement years, 25 years ago, you guys decided to start a school. So there's some context to explain it.Penny Davis06:43Yes, of course. So I mean, really, the whole essence of what we need to be doing is building into other people's lives. And we'd like kids and kids are more palatable and more pliable. So that was the best thing to do. And that's our training. So I love your five points because we definitely are purpose-driven. But our purpose is based on our mission. And you know what, that's what we're doing every day of our lives. And so we come home exhausted loving it, and we go back the next day. And what's that word? retirement? I don't compute.Ray Loewe07:18Thank you for that. So if you don't mind, can you share with everybody your approximate ages at this point?Lance Davis07:26Oh, yes everybody knows. I'm 29. Again, every single year reminds the kids that and it's a test question at the end of the year. How old is they don't call her Penny? They call her Mrs. D. How old is Mrs. D? And if you get 29, you get extra credit.Penny Davis07:44So, therefore, as a school teacher, my answer to your question is that if you go back to the age that most people are retiring at 65? Or will we breezed past that by 10 years? So you can work that one out?Ray Loewe07:57That's higher math. Okay, so I need to go to so I can learn that, he can do that. And I think this is one of the purpose of things is, is you guys have just kind of taken this thing called retirement. pushed it out of the way. And you're living life under your terms.Lance Davis08:19Yes, yeah, it almost seems re it almost seems like we are loving it more now doing what we do now than in the past. And I don't know how that computes. The sweet spot really is something that we look forward to every day. And sometimes an average year, we'll experience that sweet spot a couple of times, hugely, like when we come back from an expedition to the Golden Isles of Georgia, with 100 kids or something like that. And we have seen what changes have been made in their lives. And a parent calls us up and said, What do you do to my kid? And we say, Well, what do you mean? And they say, Well, he's come back changed. He helps me in the house. He takes out the garbage. He's civil to me, doesn't bad mouth, his siblings and we say Good, good. That's the sweet spot, hearing all that stuff. Cool.Kevin Davis09:19You know, Ray. I want to connect the dots here for some of our listeners who might have been listening last week when we talk with Joe Colavito. You know, he gave an interesting definition for purpose. And I don't know if I got it exactly verbatim, but he said an individual's unique design for how you can help improve the status of others. And you know, we talked about how it was others-focused. And we're hearing that same theme here today, which I think is pretty interesting. Could you guys share a bit about you have this program that you've developed a Living Science to Stem Academy? You call it a servant leader program? Talk a bit about that, because I think that ties in so much to this idea of building into the next generation helping others, being others-focused.Penny Davis10:15Okay, so I think the first thing I want to say is that you do gain wisdom as you get a little older each year. I mean, we've made lots of mistakes. But what are you going to do with that wisdom bury it? No, you have to take that wisdom. And it's got to be pulled down to the lowest common denominator. So wisdom continues so sweetheart how do we do that? What are we doing?Lance Davis10:35Well, one of the things that Mrs. D has always had in the classroom, is her philosophy of education is this, it should be preparation for life. And so our kids are servant leaders. For instance, in the high school, ninth through 12th graders, they are taught the tips, T I P S, which stands for target, which is your vision, influence, you influence others and others influence you and passion, always find your passion and go with it. And then the last one is servant leadership. And those are the hallmarks of our servant leaders. And the last one is we teach them how to be leaders, by helping them to serve others.Penny Davis11:18Then, of course, they make mistakes. And so that's a wonderful teaching model right there. I think the big thing here is that we do this with encouragement, not negative and put-downs, we are teaching them how to build others up and we're trying to build them up, we actually have a rule, no put-downs. And we also have another saying which you'll love Ray, there will be change. And I just they've learned to hold their hands off and say they will be changed. Because in any given day, especially when we're on mission on the Golden Isles on the beaches with 100 to 150 kids. I mean, doesn't everybody do that when they're supposed to be retiring it's such fun? The river changes, the tide changes, and they have to know how to react on the dime and turn around now they're not perfect. We're not perfect, but boy, they're amazing, and how much they are learning?Lance Davis12:10Yes, but here's the thing, if you start doing that with a ninth-grader, and he experiences the wisdom of changing and maybe how difficult it is to change or how hard it is, then he does that again in the 10th grade. And then in the 11th. By the time he gets to the 12th grade, he's learned that aspect of life, right, and he's preparing himself for the future, there will be change. And another saying that we've always used is there's no growth in a comfort zone and no comfort in a growth zone. That's one of the things we teach them. It's purposeful teaching.Penny Davis12:49And we use it, we use something else as we really working with them. And this is for the parents as well. Well, it starts with us, we use a term form and function. See, what you were saying is, you have to make changes. And yes, that's your form, the form of education since we first started all those bunkies years ago has changed. But the function, our goals, you know, what do we want coming up the other end, that hasn't changed? It's just the road to get there. That's changed. So if kids can learn this, they're going to be successful.Kevin Davis13:22Yeah, okay, so let's have a fun story to give an example of what some of that could look like. Because most of the people listening, have no idea what an expedition is. And I'll frame it, it's this crazy, thought that you put 100 plus kids into a whole convoy of cars, you drive five or six hours, down to the Golden Isles, you know, on Georgia. And then you spend the next five days teaching kids out on the beaches and in the marshes. But the weather doesn't always cooperate. And then I remember there was one year where we had tsunami-like weather flooding. And you had to have these kids change the entire agenda on the fly because you couldn't go outside. I mean, it was torrential that year.Penny Davis14:14Actually was like Noah's flood that that year was really bad. There was a second one. Yeah.Kevin Davis14:20And the ark wasn't quite finished. I remember.Penny Davis14:25So actually, that's amazing that you say that because we have the forethought to say what if the weather isn't cooperating. And we've been watching the progress of the weather report, and we just said, well, just in case. So we have teams, and there were eight teams that year. So instead of just having eight rotations, we actually created boxes the day before we left because my science team is well trained. I said here, here's what we're going to be doing run for the equipment, get the boxes, and we packed up eight additional boxes. And the place where we stay was kind enough to give us a second hall and we just simply arranged the kids inside doing the most fun things. We've got videos of amazing things happening. If they'd known what we were doing in their halls, they might have charged us double that year, but they never did find out. So we have lots of fun. Lance Davis15:14But that's what we lead them to we let the kids know there will be change. And you've got to be proactive. And you've got to say, What if? What's your plan B. And now the kids all know, what are we going to take for Plan B? So we look at it very carefully a couple of days before we go. And we say now it's not needed. We don't need that much. We'll only take a few things. But now they have a principle. Well, ifPenny Davis15:41we travel in cars, sorry, I didn't mean to cut you off, Kevin. We have such funny stories about the cars, they're all numbered, and everybody's in small convoys so that it's a safety issue? And this one year we just lost a whole convoy of I think was four or five cars. And we're like, oh, my goodness, we're not allowed to lose kids. I mean, the parents is fun, and we lose. We can't lose the kids. And finally, we got and this was before everybody had their cell phones. And we were using actually CB radios, CB radios. We finally got this one lady who was kind of meeting this up. She says, No, no, really. I'm in the convoy. I'm following Mr. Parker. Silence, honey, Mr. Parker is not on this trip. We don't know who you are following, but you got all our kids stop and turn around.Ray Loewe16:34Go ahead, Kevin. Where'sKevin Davis16:36So I was gonna say it's interesting, Ray? You know, you see the thread of all these different conversations we're having. One of the things that you and I have talked about is how, you know, you have a plan, but then life throws you a curveball. You know, my famous quote about Mike Tyson's comment, everyone has a plan to get punched in the mouth. And what we've observed, as you know, the luckiest people in the world have learned how to pivot. It's not that they've got this airtight plan. It's that they know how to pivot when things get kind of crazy. And I love that. You know, this servant leadership program is trying to teach kids that skill. You know, we're here trying to encourage adults to exercise that skill. Right, Ray.Ray Loewe17:12Well, yeah, but you know, why not drop it down to kids? I mean, why shouldn't somebody in their 30s and their 20s enjoy life more? Why shouldn't they find their purpose and know their mission and life in and figure out where they're going? And then take that all through life? Too many of us don't find it until we get old.Penny Davis17:51Yeah, yeah, that's sad. That's sad. Now, you know, COVID hit us pretty hard. And so last year, we weren't able to have an expedition because we were all sort of locked down as a school, we were allowed to have a certain number of people. And so we just said, well, we're not canceling this. The kids have looked forward to this the whole year, we said, we will have a virtual expedition. And we were called mad, but that's okay. Because we know we are. It was so much fun our servant leaders, we trained them to put together bags of equipment, so that we could be online, showing these kids and having fun with these kids online. And they could be at home actually doing little labs and having fun. And we said, All right, how are we going to get these there. So we got convoys of kids driving out to all over creation because people come from far away. And we hand-delivered sacks of lots of fun things, t-shirts, and all the equipment. And we actually had an amazing experience during a virtual expedition.Lance Davis18:48Yeah, at that time, there were six teams, and we have six separate rooms, and they were all on zoom. And the seven leaders were in groups of two to four, and our science team, kids who are normally the 10th graders, they were running from room to room with different sets of equipment, because our seven leaders were actually doing the experiments in front of the kids and watching the kids do the experiments at home. It was just an amazing time.Ray Loewe19:17And that comes from the fact that you have a well-defined purpose and a well-defined mission and you know what you want to accomplish? So you're gonna get there somehow, someway even though the world is not necessarily going to let them take the path easy. How many kids do you have in your school?Lance Davis19:38Oh, 150 Plus, it goes between 150 and 200. And that's kindergarten through 12th grade. Ray Loewe19:44And the whole purpose of this is to build this kind of sense of leadership into kids and experience so that there'll be better people and they know where they're going.Lance Davis19:55Yeah, Ray part of our mission statement is we want our kids to become leaders so that they can drive truth and godly values into society. That's actually the last part of our purpose statement. So we keep that in mind all the time. And the how question comes at, well, how are we going to do that now? And last year? So how are we going to do that in this particular situation? Well, we came up with some ideas.Penny Davis20:22And I think to add to that, being an educator and having been one for more years, and most people, most of our parents are old. And that's a fact. You know, what, you can't just throw information at kids and expect them to be excited about doing something with that information. So we are very, very big on doing hands-on things, and getting the kids excited to want to learn if they don't want to learn, there's no purpose and trying to show them the excitement that's outside of the school. One has to get them saying I want this they have to be hungry. You know, there's a saying that you can take a horse to water and you can't make a drink. That's not true. Feed it salt, it'll want to drink.Ray Loewe21:06That's mean and nasty, but it works, doesn't it? The, you know, take a minute and talk a little bit about the sweet spot that came up several times. And the sweet spot is what you guys are living. I think I know, I'm sure everybody else is living it too. But you keep talking about you find the sweet spot in life. What do you mean? How does it drive you? I don't even know how to ask the question any better than that?Lance Davis21:37Well, the sweet spot I've described is at the end of an expedition, I'm exhausted. And I relax. And I say wow, that, to me is the best expression in the world. Wow. And we try to put the wow into learning. But when it happens to you, it's even better. And so when I see results, that helps me, my sweet. I'm doing what I love to do now, even though I get seems like every year I get a little bit more tired. But that doesn't matter. That's him, that's not Mrs. D.Penny Davis22:09So I think you know, when you talk about sweet spot, to me, it is getting to the end of the day and saying, I am so thrilled with what I've been able to impart unto others but much more than that. I'm so thrilled at what I see them giving back. Because we're not meant to live forever. And so we need to make sure that we can share our values and share how to have a mission and how to be purpose-driven so that these kids grow up into adults that want to give back. That's so satisfying. That's a sweet spot for us. Lance Davis22:41Yeah, Ray. Here's another thing, often parents look at us and they say, Wow, once again, they say this is the best environment for our kids because they see you two. And I'm thinking, how does that compute? Well, you two are still together, you two to fight together, you are doing everything together, you're going on trips, and you're upholding each other, you're giving the kids a visual picture of what their lives could be. And we hold hands all the time to by the way. Oh, yeah. And once in a while, we will kiss, you know that peck on the cheek, and the kids love it. And we will say we have a license you don't. Yeah. Cool. Ray Loewe23:23So can I say, Wow, as a result of this podcast, because I got so psyched up listening to you. And you know, first of all, you're not letting age get in the way at all. You're focusing on life, not about age, and you're making a difference, and you've got a purpose. And that purpose gets thrown roadblocks, and you seem to get around them pretty well. What a great lesson in life. Kevin Davis23:48You know, Ray, when they talk about they get a little tired, and they imply they might slow down, I got to give context. People in their 40s can't keep up with them. So when they say, they, get a little tired, I laugh because I'm looking at you know, all of the people laying on the ground with their tongues hanging out. But I think that goes to, you know, passion. And purpose matters infinitely more than age. When you're in your sweet spot. When you're purpose-driven. You're doing something that gives you energy. Others will look around and go How do you keep going? And what do you mean, how do you not? And all of a sudden age is immaterial. It's more about, you know, doing what you love. And I want to touch on one last thing because we're running out of time, Ray? This the fifth thing that you had mentioned at the very beginning that we've observed, the luckiest people in the world tend to have they like their day. Yes. Does like your day mean everything's great and easy or is there a different definition of what that might mean? Penny Davis25:00Are you asking us? I think liking your day means that you fulfilled a purpose. And you've taken action in the hard things, and you survived all the attacks.Lance Davis25:12Yeah, maybe that's easy. Just that's the best way of putting it. We survived. Yeah.Ray Loewe25:19Yeah, but at the end of the day, you have joy. And I think Kevin's right. I mean, life is not simple. Life isn't smooth. Everything doesn't work right every day. But at the end, if you can sit back and say, Wow, yeah, I'm that word is now part of my library. Okay. Cuz I there's no better way to say it. It's just Wow. Okay. Yeah, we give you permission, you can use it. Well, thank you much. And we have time. Do you have any quick last comments that you want to make before we break off here?Penny Davis25:58Just very, very quickly, I think that what I want, I want to say and I hope that people really hear this is such a funny little quip. When you aim at nothing, you hit it every time.Lance Davis26:11Yeah. See, that's the first. The target is what we teach kids, we teach them. Here's your target for this year. Oh, sorry, wrong statement, what is your target for this year? And so we don't give them a target. We force them to make a little target, whatever it is, because if they don't buy into it, then they're not going to shoot for it. If it's my target, they'll just say, No, I don't think passive it's got to be their target. And then we teach them how to go with passion. And often it's because their friends lift them up and their friends encourage them.Ray Loewe26:51Well, incredible. So you know, thank you so much for being with us. And we'll have to do this again because I think there's so much wisdom and enthusiasm in here. So we'll give you a little time to prepare for the next one. How's that? And then we'll do another Wow. Wow. We'll be around. Thank you, Ray. Well, thanks for being with us. And stay tuned, because next week, Kevin, and I will be back. And we'll be interviewing a young man by the name of Steve Franklin, who's interviewed a whole lot of people over the age of 100. And I think what you can see from our meeting with Lance and Penny today is to quit focusing on age and focus on living. And you just get all those extra years of all that extra excitement, and Lance and Penny. Thanks again, and I'm going to finish off with one word. Wow.Kris Parsons27:49Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host of Ray Loewe, better known as the luckiest guy in the world. 

Guest Co-host:  Kevin Davis:  [email protected] Guest:  [email protected]'s Website:  https://www.gojourneylife.com/ Transcription:Kris Parsons00:01Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:15Good morning, everybody. This is Ray Loewe. And I'm sitting here in scenic Woodbury, New Jersey, with our engineer Taylor, who's going to make sure that everything runs well today, as he always does. And we're going to be talking to a couple today of the luckiest people in the world. And if you remember correctly, the luckiest people in the world are those people who take the time to personally design their own lives. And then they live them under their own terms. And when you think about it, what could be better than to be able to take control of your own life and live it under your terms. There's no better way that I know of to make your life get better and better and better. And the name of our show is changing the rules and the luckiest people in the world often have to change a lot of the rules. You know, we've got a whole lot of rules put on us. And they accumulate from childhood all the way through adulthood, and the luckiest people in the world are able to sift through and sort through those rules and choose those that are important and significant to them. Because when you're living your life under somebody else's rules, you're not living your own life. So today, we're fortunate enough, we have Kevin Davis, co-host, and Kevin is our guest for this entire month. And Kevin and I did a couple of podcasts over the last couple of weeks. And Kevin, say hello to everybody.Kevin Davis01:44Ray, thanks so much for having me back. I mean, you never know after the last one, but it is an honor to be here co-hosting with you. And I'm excited about it.Ray Loewe01:52Oh, come on. The last one was a great podcast because you and I got a chance to talk a little bit about how the luckiest people in the world know what they want. And you know, you really can't design your own life unless you know what you want. And you and I were able to talk about a couple of these five points, and I'm going to bring up. The luckiest people in the world are able to design their own lives and to be able to float as life throws things at them. Because their lives are purpose-based. They're mission-based. They're values-based. And they're based on the excellence that they bring to the table with their skill levels. And the final thing is they kind of culminate in people being able to truly like their day. So, Kevin, you introduced me to this guy by the name of Colavito that we have on here today, a good number of years ago. And he's an extraordinary, extraordinarily interesting guy. So why don't you take a minute and introduce them to our guests, and then let's start putting him on the spot and seeing if we can get tips on how to get more meaning out of our lives.Kevin Davis03:11Well, super, thanks. So I'm really excited that we have Joe Colavito. With us today, Joe and I have known each other for years had the just the privilege and pleasure of working together at a company in the past. And you know, there's a lot of things I could say about Joe and his career. But maybe if we boil it all down, you know, Joe just loves people. And if you meet him, he's just one of those guys where you don't want that time to end. And I'm sure you're going to get some of that energy through the podcast today. So Joe, thanks so much for joining us today. It's great to have you here on the podcast.Joe Colavito03:47Hey, it's my pleasure, Ray. And Kevin, thanks for having me. And as you know, I love changing the rules.Ray Loewe03:55No, you love really beating up the rules, I think?Joe Colavito04:00Well as my old boss, who Kevin knows, yeah, Doug Buse used to say, I thought the rules were simply suggestions.Kevin Davis04:09They're not news to me.Ray Loewe04:12You know, I'm gonna have to get a t-shirt made up with that. The rules are simply suggestions. I think that's great. You know, let me start out from it. Because Colavito means full of life.Joe Colavito04:25Yes, it does. And some say that I'm full of life and others say that I'm full of it. Yeah.Ray Loewe04:32Well, both are pertinent for this podcast today. So, let's kind of get into some of the stories that you have and some of the things that you can tell us about purpose. And I think that's probably the one thing that we ought to focus on today is because I know a lot of what your firm is based on and what you do in coaching people is to help them find out what their purpose really is so start the conversation for us, Joe.Joe Colavito05:04Yeah, and I think that you know, for the listener, I hope that this encourages you because you have a purpose. You can know what it is. And it's already been something you've been doing. You just didn't have the words to define it.Kevin Davis05:22So that's a wonderful opener, Joe. Unpack that for me. You're teasing me right now.Joe Colavito05:30Yeah, so I'm going to start with a high-level definition, and then I'll take it down to ground level. Does that work?Kevin Davis05:36Yeah, that'd be great. Joe Colavito05:37Okay, so my high-level definition of purpose is that it's your reason for being and your built-in navigation system. So if you can clarify your purpose, you can simplify your path career in life, and you can amplify your fulfillment and impact. That's the high level. Ray Loewe05:57Okay, so you have some examples of that. I think you gave us a couple of stories when we were talking before. Ah, I'm gonna pick on somebody Dennis.Joe Colavito06:08Yeah, so Dennis entered my life. Right when COVID was shutting down the world. I was introduced to him and you can't make this stuff up by a gentleman by the name of Joe Hope. And Joe Hope called Joe Colavito. So hope called full of life, and said, Hey, got a guy that is in a bit of a tough season. He's an amazing man, loves his wife, loves his four-year-old daughter. But he senses that he's lost a bit of his purpose and value. Because right after setting up his deer hunting stand in the middle of the night, he was riding his ATV back along the same path he had gotten thereon. And he woke up in the hospital unaware that the rain had washed out the road. And he was paralyzed from the waist down.Ray Loewe06:56Oh, wow. And this is full of hope. Right? Joe Colavito06:59Well, this is Joe hope introduced me to Dennis right. And so Dennis basically is a great guy. But suddenly, the rules have changed. And the rules have not been changed by him. They've been changed by his physical condition, he can no longer do what he did, which was to scale ladders and be on roofs and fix HVAC systems. He actually Kevin was in one of the large class A office buildings in Atlanta that our former company used to own gotcha. Okay. What a small world how it comes back, right. And so here's the statement that changed everything for me, you know, and about this time last year, he literally said, so I just can't go find a job because I don't have the value that I had before. And I was able to look him in the eye virtually and say, Hey, Dennis, I need you to write this down. Your identity has not changed. Your purpose has not changed. And your value has skyrocketed. Do you know how many people are out there that needs somebody like you who's been through trauma and tragedy, but has learned to make a full comeback and experience life's full potential? How many people need you in their corner? You can do so much more for him than I can. Man, you're more valuable than I am? And I could sense him being reinflated. Yeah. So Wow. Ray Loewe08:34So this is what you do for people or two people. Is that correct? Joe? Joe Colavito08:39Yeah, I prefer four versus two. It sounds so victimized. Ray Loewe08:43Well, sometimes, you know, we need to be done to Okay, just because we don't see the values on the table. And, and I think values and purpose are things that you have to search and find they just don't show up all the time, the way we would like to see them.Joe Colavito09:03Yeah, which actually Ray a great segue, before I forget, let me take you back to the ground level definition of purpose, which is why I can confidently say that everyone has one, you can know what it is, you can clearly define it and you can live it out. Okay. So purpose is an individual's unique design to improve the status quo for others. That's it. So everyone's making it complicated. They're talking about how you have to find it, they're attaching it to their work, you know, they're misdefining purpose, which is causing them to miss the fulfillment and impact that comes from purpose. So it's just an individual's unique design to improve the status quo for others. And Dennis can do that better. Having been through that trial, then it could before.Kevin Davis09:49Now, Joe, what's interesting to me, is that's a very others-centered statement. It's not about me, it's about what I can do for others. And I think that's very, very powerful.Joe Colavito10:05Yeah, and that's Kevin you're quick and you're sharp and so is Ray, right? That's the difference-maker when I focus on me, a, it's boring, be it can be quite, you know, depressing. And you can start to just kind of corkscrew yourself down into self-pity, depending on your circumstances. But when I'm always focused on others, and I'm trying to fulfill my purpose, then all I have to do no matter what was happening in COVID is reach out to one person that's hurting more than I am, and then lifting them up. And this is a principle when you lift others up, you rise with them.Ray Loewe10:44So we all ought to do right, we ought to be aware of the value of others, and we ought to be aware of what we can do for others and not what we can do for us.Joe Colavito10:57Absolutely. But the first thing you have to be aware of is how do you show up in the world? So what is your gift? So I'll share mine just because it might help. So my purpose is to encourage everyone to experience life's full potential. Now, wouldn't that make sense given that my last name is full of life? So I just want everyone to experience life's full potential. But that's not enough having that defined? Does the world no good? Does me no, good. So what I am and you guys are we're men of action, right? So what I do is I anchor that purpose with a promise. So I attach a promise that activates it and every conversation situation. And here's my promise. My promise is to never let you settle for less. Settle for less than what experiencing life's full potential. Whoops, we just looped around, and it starts to feel like the flywheel is going Whoosh.Ray Loewe11:49Yeah. So give us a couple more stories and examples. You know, Mr. De shows up every once in a while in your stuff.Joe Colavito12:00Yeah, well, you know, Mr. D is a once-in-a-lifetime opportunity, and actually want to thank Steve Franklin, who I believe you've got coming up on your show. In a while. Dr. Steve Franklin had this brilliant idea to go interview 100 100-year-olds. And when he realized, you know what a large task that was I begged him to let me go out in the field with a video camera. And I ran into Mr. D. So Mr. D is the only person in the world that's ever looked up to me. That's of adult age. That's for the listener. That's because I'm five foot six, with shoes on, yeah. Okay, so Mr. D, I meet him in his, you know, assisted living home, I see his 12 by 12 room, very modest. With a couple of beautiful pieces of artwork on the wall, He leads me over to the general store that actually has his grandfather's general store sign hanging in it. And I watch him basically fill out a little yellow ledger, as, as the patron start to come in and buy, you know, little supplies or a coke or a candy bar. And at the end of the day, he's got $37.50 tallied up from the general store. And I asked him, so what do you do with that? And he says, Oh, I do what I've done my whole life. I give it away. I'm like, okay, back up for a second. Tell me more about your life. And he goes on to tell me about his father who was from Cuba, and a master cigar roller, and he moved to the plant in Tampa, which is where Mr. D grew up. And Mr. D used to shine shoes in front of the cigar factory. Brown ones were a nickel, black ones were a dime, have no idea why it was different. And at the end of the day, he would maybe have you know, $1 -$1.25 in his pocket, he would take it home to his mother and give it to her. And I asked, well, didn't you buy like an ice cream on the way home or a piece of candy or anything for yourself? He goes, No, I just got so much joy by giving it to my mother. That followed him all the way through when he had his first home and too many fruit trees in the backyard to eat all the fruit. He hung it in little bags on his neighbor's doorsteps. When he painted 84 pictures, he was a renaissance man. Later on in his later life. He painted 84 amazing oil paintings. There was one left in his room and two left in the store. Yes, he'd given the other 81 away. But the most amazing part of Mr. D's story. And the reason I share this last is what I want you to learn as a listener is we all should learn something from the way that Mr. D rolled. Yeah, sure. He rolled 200 cigars every day by hand. But the way he rolled was everything he received, he gave away freely. Oh, and by the way, his cigars were pretty good. There was this guy and Kevin, I might need, I lose my memory sometimes. He hand-rolled them he put them in a box he addressed it himself and he sent them off. The guy's first name was Winston and I never get the last name right?Kevin Davis15:05Wasn't even English dude. Yeah, he had something to do with the war. Church something right. When I Wins, Oh, yeah, it was Winston Churchill. Oh, yeah, that Winston.Joe Colavito15:17Yeah. So in addition to rolling cigars for Winston Churchill, he also had a number of other famous people that would come to the back gauges to smoke one with him. And so like you, Ray, he found his joy in getting to talk to interesting people every day.Kevin Davis15:34That, you know, you said something in there that's so profound, you know, that he shared, he found joy in giving. Wow, I mean, that's if you think of everyone wants joy, they want happiness, they want satisfaction. And he learned early on, Joy is in way more in giving than and getting, profound wisdom there.Joe Colavito15:59He just reminded me of something, Kevin, I'll keep it brief. Mr. D was so talented, in addition to the oil paintings, and as he was waiting for new patrons to come in, he would take you know, the plastic bag, we all get at the grocery store that we wad up and they take over our pantry or some other container. Yeah, His hands were so talented that he could take one of those bags. And while he was talking with you, without ever taking his eye off of you, he would fold it down to the size of a cigar and it would not move. That's amazing. And I was like, blown away. So while he's doing that, I'm like, in addition to painting, you know, is there anything else you did? He goes, Oh, yeah, I built my own house. I did the electrical. I did the plumbing. He says, but I always love to sing. I'm like, okay, I've only got three minutes of tape left. What can you sing for me? And he's saying it's a wonderful world. And it literally lit me up. Like I was at a concert, I'd paid $1,000 to be in the front row.Ray Loewe16:56Now how old was Mr. D? Where was he in the in a span of life here?Joe Colavito17:02He was okay. He was 105.Ray Loewe17:05Amazing. And so here he was 105. And he's still doing so he can give things away.Joe Colavito17:13He's waking up at 430 every morning to pop popcorn. And to make coffee so that when the store opens at 730, everything will have the smell and the look that he wants it to have and he'll be ready to serve right out of the gate. So 430 to 530. He preps goes back to bed for an hour gets up, does his prayers, and opens the store at seven every day at 105.Ray Loewe17:36Okay, so what other interesting people have you met along the way over here? That's an open-ended question. Yeah, I can see it with Dan 100 miler.Joe Colavito17:52You know, Dan's a common friend of Kevin, and I probably a worthwhile conversation. Yeah. You know, when I first met Dan, Kevin, he was, you know, an internal wholesaler as you were. And it wasn't until we had relationship for a few years that it kind of came to be known that he was a crazy Dan. I mean, crazy man. He was, you know, running these 100 miles, you know, ultra marathons.Kevin Davis18:18Yeah, on purpose, I might add, that wasn't an accident, it actually looked for them and went out and did them. He's a nut.Joe Colavito18:23Actually signed up for them. And so recently, my path recrossed with Dan, and so this isn't really a story that I was there for Ray, but I think it's an awesome story. So would you mind if I shared it?Ray Loewe18:36Go go go, go.Joe Colavito18:41Okay, so Dan, in his first 100-mile race, it's called the bear 100 out in the mountains of Utah. It's just a casual, 23,000 feet of elevation change while you run 100 miles all the way through the darkness of the night. Kevin Davis18:56I don't think my car could do that, Joe.Joe Colavito18:59Exactly. Exactly. Right. So at the 18-mile mark, he's running on his own, it's been much harder than he thought it was going to be the elevation changes early and they're trying to get people to drop out if they don't have the endurance to stay in it. And here's footsteps behind me turns around, and a lifelong friendship is created. The quick version of that story is Fad Gillum runs up behind Dan Wilkins. There's 80 runners in the race from all over the world. And Dan says go ahead and pass me and Fad says No, I'm good man. And Dan says, No, seriously, you're younger, go ahead and pass me and Fad says what's going to become a legacy-making statement? No, I like the pace you're running at. By the time that race ends, they've been lost in the woods because some hunter took pink ribbons off of the trees because it was ruining his elk hunt. And they find their way back onto the path. They finish in 28 hours, 15 minutes, and 13 seconds hand in hand photo finish so they could experience the victory of kind of winning at the same time. Okay, fast forward the tape they now host a race called Hell and back. And Dan just let me in on this private story. I hope he doesn't mind me sharing it. He's at the 60-mile mark. Fad is not running in this race, even though they typically run these together ever since that moment, you know, several years ago, and Fad shows up unannounced at the 60-mile marker. Dan is hurting. He takes Dan's shoes off, he takes his socks off. He pours cold water over his feet, he dries his feet, he puts new socks on new sneakers on. And then he says Dan, I'm going to be your Pacer for the last 40 miles. I'm going to run the race with you. All right, let me fast forward, what we do is we teach people how to live and work on purpose. And the first step is you've got to go back through your trials and your triumphs within the context of your identity so that you can get to a purpose that is clearly defined. That could only define you It couldn't define anyone else in the world, because there's only one of you. And here it is you ready. This is Dan. My purpose is to be a pacer for others to run with endurance toward joy. Because only an ultramarathoner who has created a race called hell and back would know how to do that. And his promises to always remind you why you entered the race. So let me just play that out real quickly for you guys. Hey, Dan, I'm struggling with Debbie, it's over. I'm going to get a divorce. How do you fulfill your purpose? He says, Well, first of all, I remind you that you know, a marriage is a race. Your career is a race, parenting is a race, everything's an ultramarathon. It wasn't supposed to be easy. So run with endurance toward joy. And I see Yeah, that's nice, Dan, but I'm still going to get the divorce papers, I'm calling the attorney. And he says, Hey, let me keep my promise to you. I'm always going to remind you why you entered the race. Tell me, when you first met Debbie, what was it like when you first had Jessica, talk to me about what you know, were the best years of your marriage, you're gonna give all that up. So and I could go on and on a person comes into him at work and says I'm thinking of leaving, he can have the same conversation, he can see somebody who's lost a job, no matter what conversation situation there is. There's one purpose, there's five missions, family, friends, career, community because you are one person navigating on purpose in all situations. And Dan's awesome at it.Ray Loewe22:29You know, we're unfortunately, we're getting near the end of our time, time flies when you're having fun over here, but if you had to look at this concept of purpose, how many people percentage-wise in this country really have a grasp on what their purpose is?Joe Colavito22:47I wouldn't be able to put a percentage on it. But I'm going to tell you a little secret survey that I do with every person I meet. So every person I meet, that's new, I say, hey, somewhere in the conversation, so sounds like you're a person of purpose. And they nod and I'll say, Would you mind sharing your, you know, your one-sentence purpose statement. And they say something like this? Well, I did it years ago. It's in a journal. I remember doing it. When I read Rick Warren's book, The Purpose Driven Life, I'd have to go back to the book, and reader, I hope you hear this with the love that I intended. If you have to go back to a book, to look up what your purpose is, how could you possibly be living it out every day, and therefore you're forfeiting the opportunity to experience life's full potential. So let me anchor that in a 1900-year-old quote, If I could Ray, 1900 years ago, Marcus Aurelius, this is AD 121 said this, and this is why I do what I do every day. People who labor all their lives, but have no purpose to direct every thought and impulse toward are wasting their time, even when hard at work. So if you're out there and you're listening, and you're hard at work, and you're finding that you're either running on empty, or that you've arrived at a false summit, and what you thought was gonna be there, the good life isn't there. And you're lacking the fulfillment and the impact that you know, you were made to be, but you don't know how to get there. Pivot back to purpose. Kevin Davis24:20So, Joe, in the closing minutes here, you know, I'm sure a whole lot of people are sitting here going, Wow, this, I gotta do something about this. What would you recommend? What's one simple kind of next step that listeners could take to say, hey, how do I start to think about my purpose and maybe pivot back to that? Joe Colavito24:43Find somewhere where you can get off and be alone with your own thoughts? Don't be afraid to go into uncomfortable places. And I'll just list off some questions Top of Mind, who am I? Why am I here? What do I do best? What's that thing that I do best? What makes my heart jump the most? What greatly disturbs me to the point I have to fix it right now? And how do I make the most lasting impact in the lives of others? So if you start to answer those questions, you'll find that all the way back, and I'll just quickly give you an example. So what do I do best? I encourage people, what makes my heart jump the most when I see them light up on purpose, what greatly disturbs me that quote, I just read you, and how do I make the most lasting impact on the lives of others, I lead them to, to a true vision of themselves. And so our program opens up with this statement, I only have one goal, I want you to see a clear vision of you. Because when you do, you're gonna have more fulfillment and impact than you've ever had. And everything in your life is going to be better. Ray Loewe25:56You know, I think we have to close there. I don't think there's anything more to say and, and we'll put on our podcast notes, how you can get a hold of Joe and see his website and, you know, get back into what's the meaning of why we're here? And how do we do that to have a more fulfilling and more exciting life? And we're going to Joe, thank you so much. You're obviously one of the luckiest people in the world over here. And you're also one of the most interesting people. So thanks for being with us.Joe Colavito26:27It's my pleasure, Ray. And thank you, Kevin. Yeah.Ray Loewe26:31And next week, Kevin is bringing us to Lance and Penny Davis. Maybe they're related to Kevin and it's gonna be one of the most intriguing interviews that we've ever done. So stay tuned. And we'll see you all next week on changing the world, changing the world by changing the rules first. And Joe, thanks again for being with us, Kevin, thanks again for being with us. And we'll see you all next week.Kris Parsons26:59Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world is gonna have to see a different man

Co-host and guest:  Kevin Davis:  [email protected]:Kris Parsons00:02Thank you for listening to changing the rules, a weekly podcast about people who are living their best life, and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:15Good morning, everybody and welcome to changing the rules and changing the rules is is a podcast dedicated to showcasing some of the people that we think are the luckiest people in the world. And our definition here is that luck is not just luck, the luckiest people in the world actually take the time to design their own lives, under their terms. And then they live them under their terms. So they're some of the happiest people in the world. And because of that, their journeys, take them on some of the most interesting paths in the world. And we have with us today, Kevin Davis, and Kevin is doing double duty today. He is our co-host, and he'll be with us for the next three or four podcasts. But today, I wanted to tap his brain because he's got this tremendous experience, dealing with financial advisors dealing with a financial community. And he's just got some great insights to what it takes to be lucky and how you put things together. So Kevin, welcome to changing the rules.Kevin Davis01:26Thank you so much. I appreciate it. Great to be here with you. Co-hosting and getting to talk about some fun stuff. Glad to be here, Ray.Ray Loewe01:34Yeah. And last week, we talked to a great guy, didn't we? And it was a guy who was actually making a change from work to being one of the luckiest people in the world.Kevin Davis01:46Yeah, I mean, that was a lot of fun talking with Mike, and boy, you've got to have a real direction and purpose in your life if you're willing to leave the NFL to go do something different, right. I mean, that's, free tickets to the Super Bowl he walked away from.Ray Loewe02:05Yeah, absolutely. So give us a quick preview, you're introducing us to three new guests, we're actually doing an extra podcast this month, and give us the short version of who the next three are and why we need to listen to their podcasts.Kevin Davis02:20Sure, well, you know, we're gonna, this will sound interesting and different all at the same time, we're gonna have a chance to talk with my parents, Lance and Penny Davis, which, you know, on the one hand, you better listen, because they're my parents. And if I don't, I might get in trouble. I mean, even though I'm about 50, Mom's still mom, right. But it's, weird when it's your parents, and it's, you know, your family, it's just life, you know, their experience just as normal, because it's the experience we all lived. When you step away from it, and you made some comments, it really made me realize this, and you have a chance to talk with a couple that lived in a war-torn country in Africa and basically decided to do something crazy and take their one child and whatever, they could get on a plane and show up in another country and start over and go through everything that comes with that. And all these years later, you know, here they are, successful entrepreneurs, in this country, having run their own business for the last 25 years, it's really very interesting to get their perspective. And so I think as we talk with them, you will begin to see more of where a lot of my thinking came from. But I'm the lucky one because they're the ones that took all of the really significant risks. And, I got to benefit from that, you know, so that'll be a lot of fun, then we're gonna get, we'll get to have a chance to spend some time with a dear friend of mine, Joe Colavito. Joe and I worked together for years. And he is just very focused on helping people really think through and understand their purpose. And that's a thread Ray that we've been hearing. You know, and the not too distant past here, and that you and I have talked about is it. It seems like the luckiest people in the world. When you really peel the onion back. They're lucky and they're living, shall we say living life on their own terms? Well, that makes it sound like everything goes perfectly and there's no problems and we know that's not the reality of it at all. I think it's because they have a purpose and a direction that they tend to figure it out and make the best of situations and they keep moving. And when you look back you go Wow, look at that. That's what a great life they've been living. And so Joe's gonna talk about purpose and I think that's just so important. And then, you know, when we talk with Steve and you've met Joe and Steve and, you know, Steve, so not only is he one of the foremost experts on centenarians in our country today, what started out as a small project one in an interview, a handful of people over the age of 100, turned into a passion and he just kind of kept going. And between in-person and then, you know, in writing.Hundreds and hundreds of centenarians later he amassed wisdom, that is just, it's fun. It's, it's humorous, it's, it's sad, but it's just filled with truth. And maybe, more importantly, he's my barbecue mentor, he is the guy who taught me how to how to smoke meat that you know that you'll hop in the car and travel 15 hours for so. I think the real problem we have Ray is how are we going to get all that done in 20-25 minutes each, right?Ray Loewe05:57Well, we'll manage. We'll manage to scrunch them all in and, you know, each of these people are going to back up some of the things that I want to talk to you about today. And, you know, we talk so much about the luckiest people in the world designing their own lives. Well, you know, if you think about it, if you design your own life, and you live it under your own terms, and one of the goals of being able to do this is that you are happier than you've ever been in your life. I mean, what's not to like? But the problem is that it takes some work to do that. And one of the things that I want to bounce around with you today is one of the mindsets of the luckiest people in the world is that they have to know what they want. And if you don't know what you want, how can you design your own life? So you got to figure this out. And yet, I get the comment from so but so many people, how can you know what you want when things change so fast? You know, we all kind of knew what we wanted before this COVID thing, and then look what happened. So why should we take the time to plan and think about this, but you know, the luckiest people in the world? And this is a hypothesis I'm going to put in front of you. And then I'm going to turn you loose and let you comment on it. I think there are five things that the luckiest people in the world need to have in order to know what they want. And be and when you do this, you can pivot you can go from one place to another whenever you need to do that always finding the path that you want to be happy and lucky. So here's what the five are Kevin. Okay, let's go. The first one is purpose, you know, they all have a purpose. And you know, you said Joe Colavito is going to come in and talk about that more. But I think the people who know who they are and why they're here have a sense of direction built into them. Yeah, the second one is mission. And that's kind of related. But mission, I think is where you take your purpose, and you figure out how to transform it into something that will help others as you go. You did a session for us a long time ago on values. And you know, I think the people who know what they want always go back to the values, they have a good sense of what's important to them. On the fifth one is a passion for excellence. I mean, you've got to have skill levels. And when you work within those skill levels that you're really good at and you're passionate about, then everything seems to work better than when you try to do other things. And I've got some sneaky examples I'm going to pull out of you on that one, Kevin. And then the last one, which I think is just really cool, is they want to like their day, at the end of everything. They want to go through a day and they want to say I liked my day. Yeah, so I so where do you want to start? Oh, Master, oh, pitmaster barbecueist, executive coach, and Master of the meaning of life?Kevin Davis09:09Why don't we jump into the value one because, you know, Joe will be with us talking about your purpose and submission will be woven in there as well. Like you said, We don't have time for all of them. But the value is one I think is so important because, you know, it's life happens. And who knows what tomorrow brings. And I think how we respond and move through life is really a big part of what determines that you know, are we happy? Is there joy our lives? Do we feel like we're living the life that we want to live? And I think that means when there are moments where there are tough decisions to be made and remember doing nothing is a decision. Right? And I think we forget that because a lot of times the default might be Oh, I don't know what to do, I'm not going to do anything. But it's a decision that we just made. And it's a tough decision. So I think having a set of values you can look at, really gives a great lens, now I'll share, you know, three or four of my core values. And then I want to give a story. So, you know, I grew up in a family of deep faith, my dad's a Reverend, my parents were a bit of a cliche, but they were actually missionaries in Africa. And so faith is very important to that. So that's a key foundational value. So decisions will always be made through that lens. Another one is family. You know, it's very important to me, to be with my family, spend time with my family. So that's another important lens. Another one is creativity. You know, Ray, I've got a creative streak in me. And so it's very important to me that I get to use that. And if I just stopped there, there's others. But if I kind of stopped there, here's the problem with those faith, family, that's almost a cliche, right? We hear it, you know, you could throw an apple pie at the end too if you want. What's that look like, though, when it really comes time to make some significant decisions. So I thought I'd share a story about the family one. So as you know, I lived in Jersey for about 10 years, that's when we met didn't live too far from you. And two, if you go back about eight, nine years, there were two significant things that happened in about a six, nine-month period, that really kind of caused me to step back and ask some good hard questions around what is the life we were living as good as it was, I mean, we were just happy we had good friends and a great job. You know, I in the financial industry working in and around the metro New York area, that's kind of the mecca of the financial industry. So you'd look from the outside and go, Well, why were you even asking questions? Everything's great. Well, so here are the two things that happened. My grandmother passed away. Now she lived a long life just shy of 90. But I'll share a bit about why that had such an impact beyond all of the obvious. And then I went to a funeral for a friend when his father passed away. So here's the context. My grandmother was living in New Zealand. We need another whole podcast to talk about her life, because she started out in Africa, ended up in New Zealand. She was you know getting up there in years, and she got sick, and my parents rushed over to be with her. But you know, New Zealand is almost exactly halfway around the globe. It's not an easy place to rush to. And just with everything that was going on, we sort of made a family decision that I would sort of stay behind to try and help from here. And they would go to be with Gran, it was my dad's mom. And so there was a good decision about what that meant is I didn't get to see her that one last time. We had seen her maybe nine months before. And we were blessed and thankful. But you know, it's not like we just seen her two weekends ago. So that got me thinking, boy, you know, family is important. But I've got part of my family halfway around the world. When you get to these moments where you're celebrating or you're mourning, you're far away. Then I went to this funeral, maybe you know, 6,7,8 months later, for a gentleman, I knew an advisor in North Jersey, we became friends, his dad had passed, I didn't know his father. So it wasn't the same level of emotion. But I'm sitting at the back and I'm watching his whole family taking up, you know, the front eight, or 10 pews it was a big family, and watching the interaction with them that there was certainly the sorrow but then afterwards, you know, that there's the reliving these memories, the joy of all that. And I had gone with a friend of mine, and I looked at her and I said, Wow, that's amazing to watch that. It makes me kind of wonder, is it wise for me to be raising my family, my daughters, my three girls up here away from their grandparents, and potentially repeating what happened to me away from my grandparents. And so as only a true friend can do, Ray, she looked at me, she said, Yeah, you're right. You're stupid. You need to move. And I was like, What are you crazy? As you know, we did. So when we say family is a value, right? That's what I think it looks like when you do those things that from the outside. Someone go? What are you doing? Yeah, that's insane, man. You're moving without a job. At the time the decision was made before I had a job. Thankfully, we had one before we got there. But we made the decision based on the value. And I look back, what an amazing decision when I look at the things we have enjoyed in the last eight years, since being back living 15 minutes from my sister and her family, 15 minutes from my parents, and my three girls growing up with cousins. And then my wife's sister's an hour away with her two boys. So we have seen the kids grow up with their cousins around the pools and at the beaches and all that, oh, he's just looking at Oh, man, are we lucky. But it went back to there was a process that we could look at life lens we could look at life through. And that one core value where we realized, Hey, you know, it's not quite right, something's off. So that's what I mean with value.Ray Loewe15:57Okay. Let me inject a couple of things. You know, one of the things that I get from people about designing your own life, is they say, isn't that selfish? And I think when you put your values in place is not selfish at all. Okay, yeah. Because you're not doing this, at the exclusion of your family, if family is important, you're going to include them, and you're going to base what you do around them. And that's why values are so important. And let me throw in one other thing we've seen since this COVID thing, that a lot of people who have decided or had decided that at some point in time, they were going to move into one of these over 55, continuing care kind of communities, and are now changing their mind. Because they're saying that what I missed during this year is I wasn't able to be with my family. And I'm now gonna rethink how I do this. And go ahead, Kevin.Kevin Davis17:01Well, no, You said something I think's profound. Isn't it selfish? I would argue that making decisions that aren't based on your values are selfish, because here's the thing, how many people do you know that will say, hey, one of my core values is selfishness. Probably not many. There's something sure lived that way. When you get down to it, most people have core values that are as much about others as themselves. And so when decisions are being made that way, they are almost always others-focused. And I think that's maybe part of why those people are so happy, though.Ray Loewe17:47Yeah, because the other focus, okay, I want to change direction, because we'll run out of time if we're not careful. So I want to talk a little bit about this passion for excellence. And, this whole bit about taking into account what you're good at, and what you're passionate about, and building your life around those things. So start making your comments, and then I'll force you into a story about you.Kevin Davis18:13Well, I think I even know the story you want. So I'll just jump right in. I think you nailed it, when you're doing something that you're passionate about that you're good at mind you, right? So you can be passionate about something and candidly would be pretty bad at it. And there's a point where that, you know, that's not fun for anybody. But when you're good at it, I think you gain joy and energy from it. You know, I enjoy talking to people I know, that's a surprise, you might catch some of the energy in my voice when we're doing this. Because this is fun. This isn't work. This is I love this, right? Give me a spreadsheet, and I want to kill myself or but let's give a real-life example. My bathroom. You know the story. So we were looking my wife and I over the holidays, we're looking at the bathroom. And we noticed we had those big plate wall mirrors up on the walls over the sinks, you know, whatever they are five foot by four foot those big ones. And she noticed that one of them had slipped it had dropped out of the little piece that holds it. And she's like, you know, we need to fix that. You better get someone to come in and do that. Because if that falls forward, it's going to shatter oh man and it'll be dangerous. It'll be a massive disaster. And so I of course looked at that and I thought, How hard could that be? That doesn't I don't need to hire someone to come. I can fix the mirror. I said honey, I got this. Now, my wife, is an amazing woman, very wise were married almost 28 years. And she very lovingly said Are you sure that's the best idea. No, no, I got the hun. I got a little extra time on. Okay. And she stepped back. Well, you know how the story goes, I get into it. And it turns out, I can't fix it. So then I'm like, well, I'll just take it off the wall. And that'll probably help me figure out what to do. And maybe I'll just replace it and put a new one up. Well, you know, these have been there since the house was built. So I take them off the wall, and I realized, Oh, no, it took part of the wallboard with it. Now I've got this disaster of a wall. And, and in the process of taking, there were three of them. And they were on sort of an angle two sides, and then one on an angle in between the two of them, and it was the middle one that had slipped. So in the process of getting it out, I, of course, loosen the other two and advertently. Now I'm taking three mirrors off the wall, and this whole project starts to snowball. Before you know it, I'm having to do drywall repair. Now we're starting to think about well, maybe you got to paint right. And well, if you're painting should you repaint, and now that leads into Well, you know, the fixtures you kind of nicked one of those and they're kind of old and now we're replacing fixtures. I am not an electrician. Here I am face timing my father-in-law who built his house, and he's up in New York. Hey, Dan, how do I do this? Well, he's laughing at me. And a month later, I'm about ready to just jump out the window.Ray Loewe21:37And it took you that long?Kevin Davis21:39It took me that long. We won't talk about the number of times I was redoing things because I did them wrong the first time, I would say the miracle is to this day, you know, a couple of months later, the light fixtures are still on the wall. And they actually turn on when I throw the switch. Now it looks okay, right now it looks pretty good. All right. But here's the problem. It took way longer than it would have for someone who's actually good at that. It cost me more money because I messed stuff up so many times, and don't even talk about the level of anxiety and frustration that came with it. And at no point in that stretch. Would anyone have thought I looked like a lucky guy? Now you would have been lucky to watch and laugh. But I think that crazy story underscores the point. Excellence matters. If you're good at something, get phenomenal at it. And you will love the process and everyone else around you will love being part of the process. If you're not good at something, that's okay. We're not you know that that's the beauty of life. We're all good at different things. But we're all good at something. Understand what that is and strive to be excellent in that area. And let the others who are excellent in other areas, let them Excel there, I think, isn't that the beauty of a painting, right? A painting with one color is just called paint on a wall. Yeah, painting with a bunch of colors is called a masterpiece. And I was just reminded that in my masterpiece of life, it should not include me doing extensive home repairs.Ray Loewe23:27And this is all part of why the luckiest people in the world know what they want and are able to pivot and they know in advance that they're going to crank their values into it. And they know they're going to crank what they're good at and what they're not good at, and not get caught up in something where they have an obligation where they just don't have the mental commitment to follow through. So um that all leads to I just want to like my day.Kevin Davis23:55Yeah, well, you know, the first four lead to the fifth. And I don't think you get to the fifth without the first four. It's a process and I think it's important that we allow ourselves to be okay, with not doing things if they're not what we're great at. And not to feel guilty about that. I think that's real important. But I hope that there's maybe I hope this is encouraging to people. Because I do think and you sort of alluded to this earlier, I think there are some people that go well, how do I live this life on purpose? When crazy things like COVID happen. That wasn't in my plan. I yeah, that's called life. When you have a process that you can loosely follow. I think it helps you. As you said, figure out where do you pivot to because life's about pivoting? It's never a straight line.Ray Loewe24:57Yeah. And if you base it on your values, and you know what they are and you base it on what you're good at, it's going to come out, okay. And you're going to find that solution. And I hate to interrupt you Kevin, but we're near the end of our time. Okay. And all good things come to an end. And what we're going to be able to do is we're going to be able to follow up on this concept of how do you know what you want? Over the next several weeks? Because we're talking to people who are experts at pieces of this, I think.Kevin Davis25:28Yeah, yeah, I agree. And I, my dad shared with me something that is wonderful that he wants to talk on is he wants to talk about sweet spot, living in your sweet spot. It's this idea of passion for excellence. Right? Okay. And I think it's cool because he's obviously at a different stage of life than I am at a stage where a lot of times I think society says you're supposed to be winding down, retiring, you know, sitting on the golf course, and not being valuable to the rest of the world anymore. And yet, they're talking about how do they make sure they're in their sweet spot for the next stage of life? Think about that for a minute, the next stage of life?Ray Loewe26:10Yeah, and then we're gonna bring in Steve Franklin, at some point time he's going to talk about these centenarians, people will live to be 100. And there's a good chance that all of us have a chance to do that. And what are we going to do with our time going forward? So uh, Kevin, you know, thanks so much for being with me today. And I'm looking forward to the next couple of weeks. And we'll do some great guests. And we'll see our guest shortly on changing the rules. Have a good day.Kevin Davis26:39Thanks, Ray you too.Kris Parsons26:41Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Guest Co-host:  Kevin Davis:  [email protected] Podcast Guest:  Mike Smith:  [email protected]'s Website:  https://huddleadvisory.com/ Transcription:Kris Parsons00:03Thank you for listening to changing the rules, a weekly podcast about people who are living their best life, and how you can figure out how to do that to.  Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:19Good morning, everybody. This is Ray Loewe with the luckiest guy in the world. And I'm sitting here in wonderful downtown Woodbury, New Jersey, at the wildfire podcast studios. And we have a whole new flow for the next month. We've got our co-host, Kevin Davis, who's an Atlanta-based person, I'm going to introduce him in a minute, we have a great guest today. And what this show is all about is it's about highlighting some of the luckiest people in the world. And the luckiest people in the world are those people who take control over their own life, and then live their lives under their own terms. And what's proven out is that the luckiest people in the world are also the most interesting people in the world, I think will bare that out today, as we talk. So let me introduce Kevin Davis. Kevin is a longtime friend of mine say hello, Kevin.Kevin Davis01:19How are you? Ray, it is great to be here with you in sunny Atlanta.Ray Loewe01:22Uh, well, except Atlanta has no gasoline. Right?Kevin Davis01:26Well, you know, there is that minor detail. But other than that, it's all good.Ray Loewe01:32Yeah. So stay home for the day. So Kevin is a coach to financial advisors. And he has tremendous industry experience on the product side of the financial industry. And the most interesting thing about Kevin is he's probably one of the most creative people I've ever met in my life. And let me tell you a quick story. So a couple of years ago, I was thinking about selling my financial planning practice. And Kevin was a member of my advisory board, and we're sitting around a big table in the back room. And we're talking about, you know, what the path was going to be after I walked away from the business. And I kind of weighed out this grandiose plan, and Kevin piped up and he said, you know, if you can do that, you've got to be one of the most interesting people in the world. And then he did this double-take, and he said, but we can't use that, because that's a beer commercial. So you're gonna be the luckiest guy in the world. It just stuck there, Kevin ever since. So thank you for that. Kevin Davis02:40Well, you're welcome. And of course, and anyone who had ever been into your office knows that we were sitting there with pictures you had taken from various trips, over the years around the world, some of them I think, you might have even told me National Geographic used the one of their brochures and one of the polar bears. And so it wasn't hard to kind of come up with that looking at this thinking, wow, this guy's been all over the place. It does. I will say this, and I'm sure you've said it over the years. It is interesting how the people who tend to work the hardest and tend to have a little purpose around the work end up seeming like the luckiest people out there, isn't it Ray?Ray Loewe03:21Well, they work at it, you don't become the luckiest people in the world just by sitting around. And you're gonna see an example of that when we introduce Mike Smith in a minute. But, Kevin, you know, thanks for being with us. And Kevin's going to be with us for the month of May. And we've gotten some incredible people coming in, in a week or two. And there are people that Kevin has introduced me to over the years. I think one of them Steve Franklin, his claim to fame is he interviewed 100 people over the age of 100. And we're going to be talking to him about his interest and where he's going. And we've got some other equally as interesting people. So make sure you stay tuned. And you're going to get a glimpse of Kevin as we go through this, too. So Kevin, are you ready to do some interviewing?Kevin Davis04:12I am really excited about today. And of course, I'll let you talk a little more about Mike's background. And but I'm going to spoil it. Spoiler alert here, you know, we just went through one of the most exciting non-competition-driven moments in the NFL, in my opinion, with the draft. And you know, it's always a bit of a tease for me because I get fired up, I get back into football mode where I really am excited about hanging out with friends and family and watching football. And then you gotta wait the whole summer. But this is a real treat because of who we have. So why don't you tell everyone who Mike is and a bit about his background?Ray Loewe04:55Sure. So Mike Smith, one of the luckiest people in the world, and you're going to see because he is in the process of continuing to revamp his life, to live it under his own terms. But Mike started in the world of accounting at one of the big accounting firms, and then went from accounting.Kevin Davis05:15Right, right. I thought you said, I thought you said we're talking to interesting people. In accounting?Ray Loewe05:23He left the accounting field, okay. By the way, I started in the accounting business too. So there's hope for accountants. But Mike left a Deloitte touche, after several years there, and went to NBC. And then went from NBC to the NFL, and he spent 16 years at the NFL. And I think Mike said he's been to, I don't know, Mike how many super balls, have you been to, it would be 16. 16, and you had to go to those, didn't you?  It was part of the job.Mike Smith05:58Yeah, no, it was a real chore. I must say that. That was one of the things that was a requirement of the job was attending Super Bowls.Ray Loewe06:05Okay.Kevin Davis06:06I'm sensing the pain and your voice about how hard that was?Mike Smith06:11Oh, it's funny. The one Super Bowl I ended up missing was the Super Bowl that actually had my favorite team in it, believe it or not, but we can get to that a little bit later.Ray Loewe06:20Okay, so what we're going to do is let Mike talk a little bit about his journey, and how he got from the accounting field to NBC to the NFL, and where he's going forward here because that's actually the most interesting part of his whole career. So, Mike, tell us a little bit about your journey and where you come from, and where you're going.Mike Smith06:45Well, thanks, Ray. Thanks, Kevin. And thanks for having me. And I truly am humbled to be on a podcast with a name such as the luckiest people in the world. It's not something I really would have ever envisioned. But I do love that you're trying to inspire people to be more intentional about how they're living their lives. I just think that's really, really a great purpose and a great focus for your work. And, you know, I am incredibly fortunate, but it's funny, I actually don't believe in luck. It's, funny, I just think that you know, sometimes low probability events happen, whether they're, you know, good or bad. But really what, I try to do, what I try to tell other people to do is, you know, what are you doing to actually maximize your chances of success, that, you know, a positive thing will happen, as opposed to a negative one? You know, because in life, you know, decisions have consequences, and sometimes you're not making a decision has a consequence. And so, you know, the question, you know, I have for the audience is, you know, what steps are you taking to actually create your own luck, because I think you said earlier that, you know, there's a fair amount of work that goes into trying to, you know, live a life that you really want to be living. And, you know, that starts with having, you know, that intention, but, you know, my journey started, like you said, in public accounting, and how I got there was just because my father was in accounting, and my brother was in accounting, so it was ended up just being the family choice. But, you know, it was really the start of an amazing journey that, you know, taught me, you know, the value of having quite honestly, really good boss, that, when you have a really good boss, it just creates an environment that allows you to learn, allows you to fail, allows you to experiment and try new things. But what's great about it also, is that you know, instilled in me from the onset of having a mindset of how to always be learning and how to always be pushing myself out of my comfort zone. So, you know, when I was at Deloitte, I started there, working on the Comcast engagement, which was the largest client they had in the Philadelphia Office, and I got the sports bug because one of the things I ended up doing was working on their acquisition of the Flyers and the 76ers and the stadiums in Philadelphia. So, you know, being a young sports fan, born and raised in Philadelphia, and actually looking at the financial statements of, you know, two of my favorite teams and seeing how the salt is, which made inside the sports industry was just an incredibly thrilling, thrilling moment. And, you know, in many respects, that first job I had at Deloitte because I was working with close friends who I still keep in contact with, you know, one of my best bosses ever. It was probably the best corporate job I ever had, which, you know, maybe is a sad statement that the best corporate job I ever had was when I was 22 years old, but it really was a great experience and a little bit of maybe a thread is that I actually followed that boss at Deloitte to NBC. You know, I, we had such a great connection, we complemented each other really well. And first at NBC. I was in Philadelphia ultimately became the CFO of the local TV station. And then at the time, NBC was owned by General Electric. And so if you remember the Jack Welch era of General Electric, they put a real focus on talent, they put a real focus on talent development. And really, every two years or so their high potential executives would be moving to their next opportunity. And so they came to me with a choice of, you know, a safe corporate job that I could leave Philadelphia for up in New York working and 30 rock where, you know, I'd be dealing with spreadsheets all day, or an opportunity to start something new out in Los Angeles and create a finance team with their growing NBC studios in house production arm. And you know, it was a great example of me pushing myself out of my comfort zone and wanting to, you know, take a personal risk and try something new.Ray Loewe10:47So can I interrupt for a minute, Mike, because you said a few things here that I think are really significant. And, you know, one of the purposes of the show is to showcase some people who are some of the luckiest people in the world. And you're absolutely right, you create luck, luck doesn't just happen. But you know, one of the things that you said is you search out the perfect boss, and you follow them. And then the second thing is that you push yourself and don't be afraid to jump off the cliff a little bit in order to try new opportunities to challenge your comfort zone. So, you know, as we go, let's highlight more of that because I think there are too many people that just get complacent with a job and don't move. And if not, how you get lucky is it?Mike Smith11:39No, and I think let's hit just a little bit of a pause button and linger on that for a moment because the phrase pushing yourself out of our comfort zone has become a little bit cliche, but I think the thought is, you know, what does that actually mean and translate to in terms of an activity or an action? And sometimes, you know, you do have to jump off that proverbial cliff in order to push yourself. And, you know, this is a question for people that are listening is, you know when was the last time you really jumped off that proverbial Cliff from a career standpoint? You know, has it been 10 years? Has it been 15 years? And if that is the question, then you know, you probably should be really seriously contemplating, you know, some type of move that would actually push yourself and actually make that jump. I think that's 100% spot on? Well,Kevin Davis12:30you know, Mike, it's interesting, it's interesting, because we, you know, we're obviously a very sports-centric society, we have all of these wonderful sports analogies, and we tend to talk about pushing ourselves, you know, going to the next level, we tend to talk about that a lot relative to athletes, and as they're trying to perform. We don't hear some of this language necessarily applied to how we make decisions about our own life, though. I mean, that's just very interesting thinking, right? Hey, let's push myself out of a comfort zone in my career. Well, that sounds a little scary. What are your thoughts about some of how you develop that mindset? Because I think it's a really important mindset. Mike Smith13:16Yeah, I think, you know, I love the notion of sort of everyone thinking about themselves as an athlete, do you want to call yourself a corporate athlete, you know, have at it, but, you know, it does start with, you know, having a mindset that you want to make an improvement in your life. And so, whatever that improvement is, you know, is a personal decision. But, you know, when I think about mindset, there's a handful of things that I focus on. One is having a real awareness around myself and my environment, you know, are you really looking in the mirror around sort of what my strengths and my blind spots are, you know, what is my current situation in whatever my environment is. Then really getting locked in on your personal purpose and your motivation, you know, what is really going to bring you the most satisfaction. You know, there's a lot of work out there. But oftentimes, you know, your real purpose in life is driven, is really linked back to some core emotional challenge you even had very early in your life, and really identifying that and creating that linkage is just such a powerful moment for people. And, you know, I remember when I actually made that link around what I want to be doing and linked it back to my core emotional event that happened earlier in life. It was just such a warmness came over my body, it was so incredibly satisfying and powerful, and it just drives you in a way that is hard to explain. And then the last thing that I think really contributes to mindset is probably not appreciated enough is just your physical, emotional, and mental well being, you know, how you feel and how you see the world and what you leaving yourself open to really does impact opportunities that come your way and how you see the playing field, so to speak. So I think all those three things from you know, your self-awareness, to your motivations too, you know, your well being really contribute to the mindset, you need to then get after something. And I think, you know, the outcomes will happen if you have, you know, the right mindset driving, you know, the activities you want.Kevin Davis15:27Yeah, that's, what do you think two books out of that right there? Yeah.Ray Loewe15:32Well, I think we're gonna see that this is where Mike's going, because, you know, when most people look at your career, and you say, you know, well, maybe not the accounting part, but you know, you get to NBC, and you're working with the stars, the TV stars, etc. And then you go to the NFL, and we all know what that's like, and the power of the NFL, and then all of a sudden, you leave to go off on your own. Because I think what you said something along the way is, in the end, it's just a job. And it's not the ability to express yourself and be yourself. Mike Smith16:12Yeah, I think, you know, you end up spending so much time in your professional career, to not be doing something that is bringing you deep personal satisfaction, and fulfillment really is just sort of a waste of how you're spending your time. And, again, there's a lot of reasons financially or otherwise, why people do the things that they do. But, you know, get locked in on your tension, tried to link it back to some real deeper purpose, and give yourself that self-drive to just live a much more fulfilling life. And, you know, for me when I was out in Los Angeles, you know, learning the TV business in Hollywood, you know, so it was such a great experience. But what was awesome about it is that I also ended up working with another great boss, who I ended up following to the NFL. So she was the CFO of the entire West Coast entertainment business, another person that I really connected with, and we were just fundamentally different and complemented each other. So so well, that she went and took a job at the NFL. And six months later, she got promoted, because she's a superstar and brought me over to work at the NFL. So again, a thread of me being fortunate, identifying good bosses doing good work for them, and then following their trail that they're blazing for me.Ray Loewe17:33Give yourself credit, because you wound up a senior VP of Finance for the NFL, so you had to do some good stuff along the way.Mike Smith17:42Well, I tried to you know, it certainly helps too, you know, surround yourself with really great people and work in cultures and organizations that really value performance and really give you the tools to be successful. And, you know, the NFL, during my time there over the 16 years went through such its own transformation of really moving from, you know, a sports league to really a global multimedia entertainment organization. You know, I think when I started, they probably would have looked at their peers much more to the other sports leagues. And then by the time I departed, you know, their peers were ESPN and Disney, and Fox, because that's sort of where their business model has taken them. And it really was an amazing experience. So many friends, so many great memories. But it also is, it's kind of interesting, you know, to work in your passion, you know, there when your passion and your job are intertwined. You know, you don't view your passion sort of the same way that you would normally and that's something that I always share with young people as they're entering the sports business is, you know, be ready for what you're wishing for, because, you know, it comes with some trade-offs that people probably don't appreciate.Ray Loewe19:00You know, I want you to interject a story here, a little bit out of sequence in a way but it's such a great story that you've got to tell it. And tell me about the photograph that you showed me long ago, about a football game. I think it was a high school football game back in the 1990s or something like that.Mike Smith19:19Yeah, there's a fairly famous photograph that as really made the rounds all over the NFL league office, because it's such a powerful picture. But back in 1965, in Mount Hermon, Massachusetts, I believe is the town. There was a high school football game that was going on between two local rivals, and the science building right behind the field caught on fire. And so there's a famous picture that I think actually won the AP sports photograph of the year of 1965 of the game being played, the stands being full, and a raging fire in the background of the science building with fire trucks. You know, dousing it with water. And it just sort of always spoke to me around the power sport has especially football, but sport generally has in people's lives to, you know, build community and to really bring joy to people. And you know, my joke when I share that picture is that it ultimately resulted in the most unusual hattrick in history where Mount Hermon lost the game, they lost a 17 game winning streak, and they lost their science building all in the same day. Which, you know, I feel bad for Mount Hermon. But it really is such a powerful reminder of, you know, the power of sport. Okay.Kevin Davis20:38You hate to lose a winning streak like that. I mean, the building too, but yeah.Ray Loewe20:44Yeah, the winning streak, let's put it in perspective, the winning streak is what was really important, they're not the science building, right,Kevin Davis20:50You can rebuild the science building.Mike Smith20:53So you know, they decided the fire didn't pose a risk to the game, they just kept on playing, I mean, who would not make that decision, given the same choice. So I think we all appreciate that. Okay,Ray Loewe21:04So as usual, we're approaching the end of time here, but I want to get into a couple of other things. So,you recently decided that it was time for you to leave the NFL, and go off on your own. So tell us a little bit about what you're doing. And tell us a little bit about what it took to make that leap from your standpoint because it's a gutsy move.Mike Smith21:30Yeah, you know, I reached the point of my NFL tenure, first, you know, 6-7-8 years in the finance role. And then the last six, seven years in HR-related roles. And, you know, after 16 plus seasons, you know, staring at, you know, 50 years old, and just thinking about sort of what the next phase of my career look like, you know, I realized, you know, I did everything I was going to do there, and, you know, it was better for me, and, you know, quite honestly, it's better for the NFL, as well too, you know, create some you know, runway for other future leaders in that organization. And it was time for me to just, you know, go live a life, that was a lot more flexible in one respect, but much more dedicated towards the specific activities that I really enjoyed doing, you know, I just wanted to retake some control. And then I also wanted a real diversity of leaders and challenges and industries to be working from and growing with. So, you know, I jumped off the cliff again, and, you know, had really, really great conversations with the leadership team there, including the commissioner around where I was, and, you know, executed a transition to a great new HR leader, and, you know, exited stage left in 2020. So, it certainly did not expect to be leaving, right before the pandemic, for sure, but it was, but you know, it's one of those things that you, you have to always look at what's in front of you and figure out, Okay, this is a really rough situation, how do I make the best of it, you know, I always preach to people that you have to have this realistic optimism in your life. It's not, you know, all rainbows and unicorns, but it's looking at what's in front of you and figuring out, okay, what's the upside of the fact pattern that's staring me in the face. And that's what I'm doing now. So right now, I've got a handful of different silos. The first is around executive coaching, which is, you know, one-to-one leader development, which I just love to do. You know, I love building trust, I love trying to pay it forward to the next generation of leaders and using all of my experience of being in the trenches and a lot of difficult issues and how to make people you know, the best version of themself. Second, is I do human capital consulting. So, you know, I've got this very unique background of being, you know, finance, HR executive, you know, a real left brain and right brain thinker at the same time. And so, I end up just looking at human capital and culture issues and just a different way than the traditional consultant. So I find that satisfying. And then, you know, the third silo is I actually am still learning and investing in myself and pushing myself out of my comfort zone, and started a doctoral program at Vanderbilt in leadership and learning. So, you know, I think at some point, when that is done, in the next few years, you know, I'll find myself in a classroom setting, you know, in some type of academic world, and that'll be incredibly satisfying. And so, you know, now living this sort of next phase of my life, doing one-to-one coaching, working on human capital initiatives, and, you know, academic work where I really helped to shape you know, students leaving college is just incredibly satisfying for me.Ray Loewe24:56Well, you know, last for quite a while question we're getting to the end of time here. Go ahead.Kevin Davis25:03I was just gonna say it's interesting, um, we tend to, you know, collectively we tend to look at people, you know, like Mike or like you, Ray who have these really interesting and diverse set of circumstances and we say, man, what a great life, they're living How lucky they are, I would love that in my life, right. And then, at the same time, so often we tend to cling to security and stability. And kind of a thread that I'm hearing here and I see this over and over again, is, you don't get this really interesting set of opportunities in life if all you do is sit behind the desk and never leave home, you have to be willing to be thoughtful about what matters to take these, you know, calculated risks. You know, Mike, as you said, his point, we've got to be willing to go jump off the cliff. And I love that. Not only do you say that, and encourage people and coach them to do that, but you've been willing to consistently model that. And I think there's a lot to be learned from that, you know, for those of our listeners who are sitting there going, gosh, I want a life, I'd love to live like that. Well, you know, chances are, there's an opportunity for whatever their equivalent is, by being willing to be thoughtful, purposeful, and say it's time to get off the you know, the couch and take a risk, you know, run and jump off the cliff so to speak. Mike Smith26:34Yeah, I think the only thing I would add to that is, you know, everyone's an expert in something. So for people that are sitting at home, you know, contemplating, well, you know, jumping off the cliff, sounds a little bit too risky to me, you know, first do some self-work and think about what am I an expert in, because everyone listening to this is an expert in something. And once you identify that, then it just becomes a function of your business model and your structuring which are, you know, quote-unquote, easy things to work through if you've got the real will, to make a change.Ray Loewe27:08Great, great. Yeah, and unfortunately, we're at the end of our time, and I wanted to thank Mike Smith, who is CEO and founder of Huddle Advisory. Great, great name, by the way, Mike, given your background, and uh, we'll post that with our podcast notes. So if you want to get in touch with Mike, you'll be able to find him. And Mike, just thanks for being with us and showing us you know, how you kind of journey to being one of the luckiest people in the world and certainly one of the most interesting people in the world, and best of luck going forward. And I don't think you need the luck. I think you're going to make your own luck. So thanks for being with us.Mike Smith27:52Thanks so much, guys. This was fun.Ray Loewe27:55Okay, we will see everybody next week where we'll have another interesting guest and stay tuned to changing the rules.Kris Parsons28:08Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host of Ray Loewe, better known as the luckiest guy in the world. 

Guest Co-host:  Rebecca Hoffman:  [email protected]'s Website:  www.GoodEggConcepts.comPodcast Guest:  Lourdes Nicholls:  [email protected] Transcription: Kris Parsons 00:02Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too.  Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe 00:16The morning everybody and welcome to wildfire podcast studios in wonderful Woodbury, I got that wrong already Woodbury, New Jersey, and we are here with our engineer Taylor, who keeps us running smooth, and without him, we couldn't do these podcasts. So we have a couple of great guests today. And I think we need to make a comment before we get into our guests about the luckiest people in the world and remind everybody that they're the people who sit down and design their own lives, and who understand that things are going to change. And so they don't just design their own lives once, they constantly design their own lives, so that they can live their lives under their own terms, and live them being happy and content with where they're going. And we have two of the luckiest people in the world. Joining us in a minute. Let me bring on Rebecca Hoffman. Rebecca has been our guest host for the last month. And unfortunately Rebecca this is our last one, isn't it? Uh oh. So we're gonna have to do something about that. And Rebecca runs Good Egg Concepts. And every time I think about this, I get this image of Humpty Dumpty, but Humpty didn't fall off the wall. In this case, he's there. And he's intact. And, Rebecca designs, branding for people. And she is one of the best storytellers in the world. And best of all, one of the best people that help you craft stories. And we're going to craft another one today, aren't we, Rebecca?Rebecca Hoffman01:53Yes, we are. We have a great story to tell here today. And I'm excited for it.Ray Loewe 01:58Cool. Why don't you introduce our guest?Rebecca Hoffman 02:00Sure. Our guest today is Lourdes Nicholls, who I'm so proud to say is my friend, we met through some mutual work we were doing together. And as sometimes work will do when you're done with the work you get to talking about your life when you like somebody and we sat together one day and talked over coffee. And she told me a little bit of her life story, which really resonated with me because it was a story that's of personal interest to me privately. And I'm gonna let Lourdes tell the story. But I'm just gonna say that Lourdes is starting to devote and dedicate her life to greater understanding and education around the Japanese American incarceration during World War II. And I'm just delighted that Lourdes is going to take a little time with us to tell us about her family and kind of give us a sense of why this chapter in American history is profound and needs to be considered, especially in the moment we're in today. Lourdes, thanks for being here.Lourdes Nicholls  02:57Thank you so much for having me. I'm honored to be here. And I feel like the luckiest person to be part of a part of today and a part of you, and you've done so much to help me. So I appreciate you as much Rebecca.Ray Loewe 03:12Once you're on one of these podcasts, you're one of the luckiest people in the world whether you want to be or not, and you can't get out of it.Lourdes Nicholls  03:20Okay.  I'll take it.Rebecca Hoffman 03:23Maybe we should begin at the logical beginning. And maybe Lourdes tell us a little bit about your family. And if you don't mind, for the listeners who may not be as familiar Can you describe what the Japanese American incarceration was, it was previously referred to as internment. But that's not a term that's used anymore. And maybe you can sort of have a little background so we understand.Lourdes Nicholls  03:43Sure. So when I was growing up, I always knew that my mom was born in a Japanese what I called an internment camp at Manzanar during World War II. I know now that the word internment camp is really an outdated term, it's just not, not what it was. It was an incarceration camp. And it's, you know, taken time and understanding and really learning more and working on this, you know, researching my family that I've come to understand the terminology that was used at the time during World War II and the terminology that we know now. And what exactly was going on many of the words that were used during World War II were to shape this narrative about what was going on, I mean, two-thirds of the people that were incarcerated, the Japanese Americans were US citizens, you know, they were forcibly removed from their homes, and they were sent to places all over the country. They sold all of their belongings and, you know, basically had to rebuild their lives, you know, after the war. So Um, yeah, I mean, it's kind of depressing, actually. But, I mean, it's a sad piece that I was asked to do. I was in high school, I was required to do a family history project. And that's kind of how this ball got rolling. I was required to interview my grandparents. And that's really when this all started. So, you know, 1982.Rebecca Hoffman 05:30So you were living your family was living in Berkeley, California, you're a teenager in high school, going through all the things that teenagers go through, and you're asked to do a family history, like oral history type project, what did you uncover?Lourdes Nicholls  05:44You know, I, again, I knew kind of this term that my mom was born in the camp, but I didn't really know. I heard family members talking about camp, but I thought it was summer camp. Honestly. I didn't really get it. You know, I was 15 years old at the time. And just, you know, growing up, I guess. So what happened was, this project was a requirement. My mom and I flew to Los Angeles, where her parents were. And for the first time, I think, ever, my mom said, they talked about what they endured while living at Manzanar. And it just brought a lot of shame to my family. A lot of, you know, hard times for sure. Prior to World War II, my grandfather had quite a life, you know, and I think that really that whole experience, and even after the war, after World War II, he actually worked for the US government and was a translator for the war crimes trials, which by the way, is probably one of the most disturbing things you can probably do. I mean, really, I mean, it's just unbelievable the things that he did, and I think it really depressed him quite a bit.Rebecca Hoffman07:07So your grandfather, pre World War II, he had an interesting job. But then he ended up in California, could you tell us, I guess the part that really affected me was the work that he did before there was ever a war. And then your family had a garden center. I'm gonna kind of talk for a minute about what he was like, how he was an expert in something, and then how did that end up becoming something he was able to use to survive Manzanar.07:35Um, so long story short, my grandfather was not a US citizen. My grandmother was, he came to the United States in 1916. He came to Los Angeles. Long story short, in the early 1920s. He made his way to Chicago, and he went to school at the Art Institute of Chicago. And while he was there, he met a man named George Harding Jr., and George Harding, Jr. was probably one of the wealthiest people in Chicago at the time. I know he was the first person to own an automobile. He added his own airplane. He had a mansion in the Hyde Park area. And he collected Arms and Armor and art from all over the world. And he met my grandfather and was very interested in him and his background and hired him to be his curator of all of the medieval items that he had and paintings and my grandfather worked for George Harding Jr. From the mid-1920s until 1940. And during that time, my grandfather lived at the mansion. He met Presidents, Vice Presidents, he met Al Capone, he met lots of dignitaries who came to the museum, which by the way, was the house, you know, before the Field Museum and other places people had like Driehaus, you know, they had private collections in their own home, right. Yeah. So, yeah. So my grandfather worked there. And, you know, again, I have newspaper articles. I have all sorts of history about that. Um, the ironic thing is, you know, George Harding, Jr. died unexpectedly in 1939. And that's kind of when things started to fall apart with, you know, with what was going to happen with my grandfather's job. And my grandfather and grandmother ended up moving to Los Angeles. I will say there is a happy ending to the George Harding collection is currently visible at the Art Institute of Chicago for many people who know the Chicagoland area. It's Sir, it's a real gem. And my family, we feel very fortunate because my grandfather's albums of the photos were used to put the displays together. Many of the things they weren't, as you know, had they'd never seen photos from inside the mansion the way, my grandfather took them. So kind of a nice part of being a part of, you know, living in the Chicagoland area. It's kind of a nice piece of history for our family.Rebecca Hoffman10:30Well, and I can add, it's probably one of the most popular displays. That's where people go because art comes to life when you see the medieval armor and all the accessories. So your grandfather enjoyed this tremendous this rarefied life here and then he goes to Los Angeles with your grandmother, and they buy or form a garden center.Correct. Lourdes Nicholls  10:53Right. So my grandfather could not find a job as a curator, you know, when he went to Los Angeles, I mean, it's kind of a unique job. Apparently, my grandfather was going to be a curator of a museum in Manchuria. But my grandmother's family who was from Los Angeles didn't think it was a good idea in 1940 to go. So the only thing that my grandfather could piece together was to become a gardener. And that's what a lot of Japanese Americans were doing at that time. So he opened a garden center in Culver City. And he, had that garden center until, you know, until he went to Manzanar on December 7, 1941, it was actually my grandparent's fifth wedding anniversary, because they were born out they were married on that date, in 1936. And I can only imagine that their five-year wedding anniversary was a complete nightmare. And it really wasn't what they were envisioning. And then within about two months, on February 19, 1942, President Roosevelt signed Executive Order 9066, which required all Japanese Americans whether or not they were American citizens or not living on the west coast, Washington, Oregon, California, and parts of Arizona to be sent to these incarceration centers.Rebecca Hoffman12:30Your family then had to make quick plans because there was no choice the government was going to force them to move. What did they do?Lourdes Nicholls  12:39Correct. So my grandfather, you know, my grandparents, from what I learned, had to sell everything or get rid of everything. And so they had to sell the nursery and the only person that they were able to find that was remotely interested in the nursery was the milkman who came to their house every day. My grandfather said, Are you interested? And he said, I only have $75. And so that's all that my grandfather got for the whole bird nursery. And Rebecca, you know, you've seen photos of it. I mean, it wasn't a small little shop. It was it was big. There was a pond. It was it gorgeous.Rebecca Hoffman 13:20Gorgeous plantings. Yeah, a little bit of a dream world. Yeah. So they got $75 for their family business. And they moved to Manzanar. Yeah. And yet, and I don't want to tell this part of the story, I  want you to tell it but yet when your grandparents get to Manzanar, your grandfather's still, in spite of this terribly adverse circumstance does something spectacular. What did he do there?Lourdes Nicholls  13:43So my grandfather, um, you know, I'm sure that it was a very scary time to, you know, board up go somewhere you don't know. Live in a 20 by 25-foot barrack. You know, build your own mattress out of straw. I mean, the pictures of what they had to do just to get into their accommodations. There's just nothing that you want to do. It wasn't until maybe about maybe less than six months after they arrived. They arrived in Manzanar on April 8, 1942. The head of Manzanar Ralph Merritt found out that my grandfather had worked at a museum and had this experience and he asked my grandfather to start a museum at the camp for the incarcerated. To show them what the rest of the world looks like and how they can, you know, things that they could do either participate or see things that they weren't used to seeing. So my grandfather created the visual education Museum, which was really to help young children who, by the way, maybe they had never been in a grocery store before, or maybe they had, they didn't know, you know, my grandfather wrote to all these places and asked for books and photos of like insects, animals, all sorts of things, and created a place for people to see exhibits and participate.  Some of the participants really, I think, got a lot out of it. I mean, as you know, like working with art or creating art, some amazing things came out of that. So absolutely amazing.Rebecca Hoffman15:40So, here's your grandfather and your grandmother, they're living in, they're incarcerated. This is not by choice, and he still creates basically a museum or a gallery for understanding the world. Correct. And this incarceration has an unknown end at this time, right. So he's building something. And famous artists came to see this gallery and showed some of their art there. Am I correct? Maybe a famous, photographer?Lourdes Nicholls  16:07I mean, you know, Ansel Adams and Dorothea Lange, were both hired by the government to take photos. So maybe you've seen some of these photos. And they are quite striking. The main thing to know about those photos is that those photographers were not allowed to take pictures of the barbed wire of the guard towers with guards inside with guns, you know, pointing towards the camp. So, Ansel Adams and Dorothea Lange, both captured the people that were there, and all of their daily life experiences. And my grandfather put together, you know, the Ansel Adams exhibit at Manzanar, which, luckily, I have a photo of. And Ansel Adams came back to Manzanar four times, I mean. He was regularly there and really had a lot of sympathy for the people who were there. I, unfortunately, I didn't get to talk to my grandfather about Ansel Adams, because I assumed that they had conversations. But I still, you know, I think that Ansel Adams photos, and the book that he wrote, called born free and equal, which actually ended up becoming a banned book and Ansel Adams was really not well received because he wanted people to understand that, you know, the Japanese Americans were not a threat, and that no Japanese American was ever convicted of any kind of crime or helping in any way during the war. So it's tragic, it's sad, it's a sad piece, actually.Ray Loewe17:54You know, let me interrupt and I don't know if you've noticed, but I haven't interrupted for 12 minutes. I never not interrupt for 12 minutes. I mean, what an incredible story. And I want to put this story in perspective a little bit because I hear you are Lourdes, You grew up in Berkeley, you moved to Chicago in 1991. You're a normal person. You have three kids, right? You have a job, which you like, right? And you're out running marathons, and you met everybody in the city of Oak Park so that every two blocks, you would have somebody to save you if you stumbled in a marathon? Right?Lourdes Nicholls  18:32I think I do. Yes, I hope I do.Ray Loewe18:34Yeah. So here you are. And then you get hit somewhere along the way with this incredible story as a 15-year-old, that probably no 15-year-old should have to face and yet you faced it. And it's become a project that you're running. Not In addition, not in addition to your life. You haven't dropped her life. You're running it like you normally did. And you're, spending time with this. So you've got this incredible story. Where's it going? What are you going to do with it?Lourdes Nicholls  19:07Good question. I mean, honestly, I love family history. I love anyone's family history. But my family history has become just a part-time job for me. I mean, it's always in the for, you know, it's always on my mind. I'm always trying to uncover new things. I would say that there was an exhibit in 2017. Then they came for me in Chicago, and then it went to New York City. I was asked to if I could come up with some documents or pieces for that exhibit. And that kind of got me reinvigorated in this whole piece of history. My mom was very reluctant. She really was not into talking about it. It brought a lot of shame to her family. But I will say that I'm bringing her to Manzanar, we went several times. And then going to the then they came for me exhibit in Chicago and New York. You know, she really started to understand more and accept it. I mean, she has said, she said for a long time it was intergenerational trauma, even though she didn't remember ever being at Manzanar as a baby. You know, it was part of her and her family. You know, so that has been kind of my, I don't know, I just something inside of me. I just keep moving forward, even though it's hard. My mom passed away about a year and a half ago. And, you know, she was my best friend and biggest cheerleader. I mean, that's, you know, so doing this by myself. I mean, I'm choked up just talking about it. It's really hard.Ray Loewe20:56But you have a movie coming out of this right. Or some film? Lourdes Nicholls  21:01Well, I have.  I'm so lucky to have Rebecca who introduced me to Arielle Nobiles, who is working on a documentary called, well, the series is belonging in the USA. And she has picked amazing people and I'm lucky to be one of them to focus on and so that should be coming out. I think I'm hoping December 7, 2021, which is the 80th anniversary of Pearl Harbor day, and it's also the 30th anniversary of the day, my grandmother died. Because everything happens on December 7, and my family, my grandparents were married, Pearl Harbor day happened and my grandmother died on that day. So it's kind of bittersweet. But yeah.Rebecca Hoffman21:52I hope, spectacular history. And, you know, as I hear you speaking, I think, okay, if I'm just listening to this, and I don't know much, what can I see? What can I look at? I know the movie is coming out? It's not a movie. It's a documentary film that's coming out later this year. When I first met you, you said you need to watch the orange story, which is a short film, maybe 12-15 minutes. Right. Lourdes Nicholls  22:16So orange story, yes. Which is I recommend to classrooms when I speak to them. It's at the orange story.org it's only 15 minutes. And so that you can get it in class. It was filmed here in Chicago by my friend Jason Matsumoto. And it really shows how Japanese Americans went from living everyday life like the three of us. And then suddenly, something happens and one particular person has to sell their business, pack things up. You know, it's heart-wrenching. Um, but I think that that's a really great intro. It's pretty much required viewing because then you can kind of be more up to speed, and especially, it's for all ages. I mean, kids, young kids can watch it and understand, you know, older adults, anybody. SoRay Loewe23:16Well, unfortunately, time is at its end. So Rebecca, do you have any final comments, Rebecca, and then we'll get some out of Lourdes?Rebecca Hoffman23:25Well, I you know, I just want to say thank you to Lourdes for sharing the story. And I hope that people who are listening to this will take their knowledge effort a little further, there's never been a better time to have a look at this chapter in American history. And consider, you know, what happened and how we can go one better we can do better?Ray Loewe23:44Yeah. And Lourdes, any final comments? Lourdes Nicholls  23:48Just, I mean, I'm, I don't feel I mean, I feel like everyone has a story to tell me about their family. They just have to unlock it. And I've been, I keep trying to unlock more. But, um, yeah, it's been a bittersweet experience. But I'm still learning new things all the time. So it's, great. It's great. I love it.Ray Loewe24:11And thanks, everybody, for being here. Rebecca, thank you so much for being our co-host.  Time has flown by in four weeks. And everybody Join us next week, we're going to have a brand new co-host, I'm not telling in advance. And we've got some great guests. And hopefully, we'll see Lourdes at one of our cocktail events soon where you can actually sit down and ask her some questions about this whole process. So thank you guys, for being with us. Thank our listeners for being with us. And we'll see you again next week.Kris Parsons24:46Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.

Guest Co-Host:  Rebecca Hoffman  [email protected]'s Website:  www.GoodEggConcepts.comPodcast Guest:  Jane Jacob  [email protected]'s Website:  https://www.artverite.com/ Transcription:Kris Parsons  0:03  Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe  0:17  Good morning, everybody. This is Ray Loewe and I am the luckiest guy in the world. And one of the reasons I'm the luckiest guy in the world is I'm sitting here in scenic downtown Woodbury, New Jersey, at the Wildfire, podcast studios, and with an engineer, Taylor, who absolutely takes all the care and worry about running a podcast off of me and makes this run. So we're here with our program, changing the rules. And let me take a minute and just refresh everybody's memory on rules, and why they need to be changed. You know, all during our lives, people throw rules at us. And they're still doing it today. I mean, we just had a whole series of COVID rules that were thrown at us. And when we get rules, they get to a point where they start to clutter our lives and start to get in the way. Rules either tend to be something that tells us what we have to do, or they tell us what we can't do. And at some point in our lives, we have to look at those rules and decide which of those rules are pertinent to us. And we have to figure out what our body of rules are going to be. And if you're living your life by somebody else's rules, you're living somebody else's lives. And only when you change the rules and make them your rules, do you become free to be you. And that's what this show is all about. And today, I actually have two guests, I have a guest host that I'm going to introduce in a second. And then we have a guest. So again, I'm lucky I get the best of all worlds. And they're both absolutely fascinating young ladies. And let's start with Rebecca Hoffman. And Rebecca has been our guest host for this month of April. And welcome to changing the rules, Rebecca.Rebecca Hoffman  2:11  Thanks, Ray, good to be here again with you this week.Ray Loewe  2:14  And I'm not gonna let you off the hook. We're gonna talk a little bit more about this good egg stuff. Okay. So I am, I met Rebecca, a good number of years ago, and, she was working on a marketing problem for me, and she introduced herself as the good egg. And I've always found this fascinating. Okay, and Rebecca, refresh our memory on why you're the good egg.Rebecca Hoffman  2:39  Well, it reaches back a long time ago, when I had to make my first email address and didn't know what an email handle should be. And my friend said, Be the good egg. And so I became the good egg many, many years before I ever was doing the sort of work I do now. And the name stuck as nicknames do.  Ray Loewe  2:55  And it's here, and the good egg is not broken. And in fact, the good egg is doing wonderful things. It's bringing life to new ideas. I think. So one of the things that Rebecca did for me a long ago and Oh, so far away, is she helped me craft a series of stories, which had been part of my marketing campaign. And, I'm not going to tell you the stories, you've probably heard them already. But we have the story about the airplane, and the hyenas, and the penguins, and the map, and the geezer jock, of all things. And one of the things I learned from Rebecca is the power of a good story. And what she is a master at is creating stories, and teaching people how to create stories that will become part of their brand and memorable to them. So that they get that kind of right, Rebecca?Rebecca Hoffman  3:46  Thank you. I as I like to say like, I need to spend more time with you, Ray? Because you make me feelRay Loewe  3:50  well, and I'm not finished. I'm going to take this line out of your website, which absolutely fascinates me. So good egg concepts is an economical, thoughtful, clever, endlessly curious consulting firm focused on your goals for brand. And Rebecca, welcome to changing the rules.Rebecca Hoffman  4:12  Thank you, Ray.  It's good to be here with you.  Ray Loewe  4:15  And we have a guest today and this is a guest, we wouldn't have if you weren't being our guest host. And she is an absolutely fascinating, fascinating lady. And why don't you give us a little bit of background on Nicole, other than I want to start with one line and then we're gonna come back to this? This whole podcast is about from CIA to art sleuth?Rebecca Hoffman  4:41  Yes, that's a good hint. Well, I'd like to introduce Jane Jacobs, who I've known now for more than 20 years. We were introduced through some work we were able to do together and she hired me when I was quite young, and we work together at the Terra Museum of American Art in Chicago. And that's where I got to know Jane. But really, over the years, I've stayed in touch with Jane. We're friends, we've had the chance to collaborate a few times. But Jane is spectacular and that her entire career has focused on art, but not just art, really on the qualities of art that need to be protected and how to do that. And she's done this in a few different ways through an art consulting practice. And most recently now through the launch of artVerite.com.  Art Verite is her new, newest company launch a multimedia company that's providing documentary film to protect artists, and inform collectors and everyone who needs to know, in the art world. what's what. So I think, without further ado, we should introduce Jane and invite Jane into our conversation. And I think what would be really fun because Ray, you alluded to this, Jane had an interesting childhood. And if you could briefly tell us how your childhood possibly has informed your career. There's always tendrils reaching back, and we'd love to hear so thank you, Jane, for being with us.Jane Jacob  6:06  Oh, thank you so much, Rebecca, and Ray for this invitation to have a conversation with you all. To answer your question, Rebecca, I would very succinctly say that the Cold War crash with art for me. I'm the daughter of a CIA operative, and my life was spent moving around the world and included a stint where I began school in Okinawa, off the coast of Japan. And my father was always out of the country. And we were out he was out of the country that we were in, you know, so we kind of grew up with a mother who loved Jackie Onassis's statement, you may not like to do it, but we're going to get the job done. And so that's actually how I don't know if that was allowing me to break the rules early on in my life. But I learned, you know, to be a survivor.  We moved around the world, always, we usually moved in the middle of a semester. So we had to go in and create our time, you know, and persona into a community that already existed into a curriculum that we were behind on, and I learned to be a survivor. In the second grade in Okinawa, however, we had a Japanese art teacher. And at that time, many little girls aspired to be nurses, or teachers, or homemakers, none of which I was interested in. And that changed my life. It gave me a way to look at life through the lens of an artist. And so from that time on, I decided that that was what my path was going to be. So that's really what informed my early childhood,Rebecca Hoffman  7:57  And you have been changing the rules all the way through your career. Could you talk a little bit about some of the work you've done as we get ready to talk about your work through Art Verite? Yes, work that you did previously.Jane Jacobs  8:09  Yes,  I began my career in the art museum field. And where you and I met, I ended as the deputy director of the Terra Museum of American Art here in Chicago. And through that, I, when I did my master's degree, I did a case for registering works of art under the umbrella of the United Nations, by treaty by country. In the 1990s, the governmental information about World War II became a public document as it does after 50 years. And all of a sudden, there was this huge influx of stolen art in the subject of stolen art. And it interested me very, very much. And I conferred and partnered with an art attorney, which was my first relationship with an art attorney who served on the board of the Chicago, the Art Institute of Chicago. And it just got me to thinking about this problem of art and protecting it, and, you know, then the restitution, you know, that needed to take place. And so I began my career, you know, doing provenance research. And when I left the museum field and began my also parallel business to our Art Verite, Jacob Fine Art. We were consultants for people with art collections, institutions, these institutional collections, private collections, corporate collections, international collections. And people came to me and said, I have this but I'm not sure you know about where it came from.Rebecca Hoffman  9:48  So that's fascinating. And I think, as part of the run-up to this whole area of work and around fakes and forgeries, and art theft, you founded a symposium in New York. Could you tell us about what that was like?Jane Jacob  10:02  I did. I taught at New York University for over pretty much 12 years. And because this problem of criminal activity in the arts didn't seem to be going away, I mean, there's the famous quote of the FBI, perhaps 60% of the art in the marketplace is a fake or a forgery, pretty arresting. So I convinced my Dean that I would love to launch our crime conference, we launched it in London, and then brought it into New York City and had it for four years. And that was really the beginning of my quest to do something personally, about the problem with criminality in the artwork and protecting art for art history. And soRebecca Hoffman  10:50  That's spectacular. And how now with Art Verite, are you protecting art? What are some of the ways your filmmaking is doing that?Ray Loewe  11:01  You know, could Can I interrupt for a minute? Rebecca, I'm going interrupt whether you like it or not. Okay. But can we go back a little bit and talk about some of the problems that museums have with knowing whether art is real? And, what the cost is of finding out? Maybe something is not real? And because I think it sets the stage for where we're going with the solution, that Jane brings to the table? Sure. Sure.Jane Jacob  11:33  Well, museums are not in you know, they're not without risk. When they collect art, because they collect an enormous amount of art, it comes from all different places. And so there have been many instances where museums have really gotten caught, you know, unknowingly, perhaps, too, with works of art that were stolen, or, and even artworks that were forgeries. And so in that, their whole reason for existing is to protect our collections. So having a piece of stolen art is a problem. Having a work that is purported to be by a particular art, artists corrupts art history, that's a problem. And so every institution is faced with these problems, as are private collectors. And so with museums, their hunger and thirst to build collections for the general public, and sometimes going in a specific path. For example, if you have the Art Institute of Chicago, for example, has many Monet's, more Monet's than any other museum outside of Paris. And so if you're going in a particular direction, and your appetite is of a voracious one, to collect the best collections for the general public, you are eventually you're going to get caught. The criminality component in this world is they're very good. They're very good. And they actually are able to, to pull the wool over, you know, experts eyes. And it's very complicated Ray, what you're talking about, in order to find out about a piece of art, it is very costly, in that it takes a lot of hours. I think a lot of people just think it may be the Antiques Roadshow, it is or it isn't. And that is not at all reality it's research and arduous years sometimes to find out whether there's a clear title, or whether it is an authentic piece of artwork. And then there's even within the system of experts. There are differences of opinions. And so it's very costly. It's costly to art history, the knowledge that we have that goes from generation to generation to learn about an artist, it's costly for those that invest in it and lose the money. I think we've addressed the fact that the court system has basically said you should be doing your due diligence and put the onus on the buyer, where reality is, is that the onus should be on those that are expert in the field of arts, and they're the ones that are contributing. Savvy museums ask better questions now. It continues to grow, it's not going away. It's not being solved by legislation. It's not being solved by just a catalog resume, which is a compendium of an artist's works. Every artist doesn't have a catalog resume. And so that's a costly endeavor to document every single piece of known artwork around the world for a particular artist. So you can see that the cost of these things can be enormous and the currency is not always money, the currency really the bottom line. And this is how Art Veritae has gotten involved with this. It's about your reputation. That's what we are positioned to do. We are putting together films which address the resolve to these problems in many ways. It's not always a case that's happened. It's a case that could happen. And with that, we are positioning institutions, collectors, attorneys, even artists for certain in a way that it saves them time, because we bring together all the experts, it saves them money because they could not go all over the world and find these experts, they may not invest in something that red flags have gone up about. And it saves them first and foremost reputation.Ray Loewe  15:59  Yeah, that's got to be the worst part of it is taking the blame when you find out you spent several million dollars on something that isn't real.Jane Jacob  16:09  Yeah, it's horrific, you know, it is. But to make everybody feel better, you know, it happens to the best of us. You know, it happens to major institutions all over the world, it happens to the Auction House when they can sign a work of art to sell. It happens to galleries, whenever they go out and buy a work of art. It certainly happens through estates, when you inherit works that you thought, your grandfather had this, you know, multimillion-dollar piece of art. And it turns out to be nothing more than a copy. So yeah, it happens to everybody. It definitely does.Ray Loewe  16:46  Yeah, no, I think this sets a stage for where you're going to go here. And I'll let you go off in that tangent in a minute. But, the other thing that I realized in looking at some of the material that you sent me is that it's not all about these famous, famous artists, the Van Gogh's and the Rembrandt's and all of these things. That's a whole series of problems. But what about the younger, less known artists? the up and coming ones? And, don't we have a whole series of issues and problems there, too?Jane Jacob  17:16  That's a very good question. And the answer is succinctly, yes. Emerging artists or artists, you know, who were in the beginnings of their career, even sometimes in the mid-career, where they may not be represented by a major institution or any institution at all, have just as many problems. They're commissioned to do works. Their works are consigned with galleries. They are involved in things where people want them to do which something that may be outside their bailiwick because they have an idea. But basically, looking at the way that galleries today, for example, do handshake deals, that is very, very much a general operative with many galleries. That's the way they've always done business. It's the status quo that happens to affect ours in many, many ways. If the gallery is not unscrupulous I mean, they may be just as honest as they can be, and really have the best interests at heart. They can also enter into things like bankruptcy. And if the artist doesn't know, for example, to file a UCC form, which is a $50 form, to protect their work in the case of bankruptcy, their artwork consigned to that gallery can become part of the liability of that settlement. Obviously, through COVID, and you've mentioned that Ray, there have been many, many times where galleries have shuttered. The art is in a storage facility that the artists can't have access to it. Also, there have been we are in the middle of doing a film where an artist's work was lent to an HBO pilot. And the dealer that organized that did not pay the artist it was if the pilot went into seasons, he would be paid for the pilot as well as the seasons. So it wasn't so we had to file a lawsuit. Artists who good-naturedly give their designs to commercial entities that they're just feeling like I just want to show you what I can do have had their designs stolen and used and put into production. So yes, emerging artists can have a lot of problems.Rebecca Hoffman  19:43  So what are some of the ways that your films are going to help? And what parts of the world will they touch? Because watching your first film that I've had a chance to see. It's extremely watchable, even just as a person in the world you can learn a lot and it's just extremely interesting, but then there's obviously a higher level of watching that people who care will be doing. So how will your films contribute to what's known?  Jane Jacob  20:08  Well, what we do is we bring together the most recognized experts in the world. What we do is what we call a symbiotic relationship, storytelling method. And that's a long, lots of commas in that, but basically, we bring together artists, or art stories about an artist, so all of our artists are not alive, that have had something happen, there's been a problem. And it had to be addressed either on the front end through an attorney to protect them or on the back end, through litigation, also an attorney to protect them. And so we feel like by bringing together these stories, and using the experts that may be forensic scientists, which talk about materials, they may be a gallery, you know, directors or personnel, they may be curators, the museum, that we bring all the information together on a platform that is usually viewed within an hour or less to provide for the watchers. And we'll get to the audience in a second, Rebecca, but to provide the watchers and the viewers, a thought a thinking process of like, hey, this could happen to me. What was done in this case, what could I do differently? One of the films that we've done about an artist I believe you've watched it, Dan Peterman, who's an international artists Chicago based, had an instance where his work of art was shipped from castle Germany back into Chicago, and it was horribly damaged. Well, he didn't take pictures beforehand, he definitely didn't consider that that was going to happen. And so while he did receive insurance, it was a year and a half settlement. His work of art wasn't restored for that amount of time. And it was one of his iconic works. And the insurance people in that, in that film actually go through and tell artists, what to think about, what should you think about what kinds of forms should you have? Should you use transit insurance, which doesn't cover, you know, a pittance of what the value of work is, and it's more expensive. So very pragmatic information is given in each one of our films, because the artists that are involved, or the storytellers be they attorneys or the FBI agents. They're very willing to be transparent about what went on, in particular instances where art crime or not even crime, but accidents or unforeseen circumstances happen. So there's great insight as far as here's what can happen, here's how you should think about it. Here's what you can do to protect yourself. That's what our films do. Our audience includes art attorneys, you know, the art consultants such as wealth strategists, family practices, insurance companies, which are financial as well, museums, galleries, auction houses, and of course, artists. So I'd love to get to that conversation about why the artist is so integral, and I know we will. But basically, these films are not just for artists, these films are for the nucleus that surrounds the art community. And so that's really, you know, our intent is to bring everybody into this community address all the problems, and to ultimately establish relationship in positive ways between the community. If I love you, I'll protect you. If you love me, I'll protect you. And so, basically, you know, that's the idea of Art Veritae.Ray Loewe  24:14  Cool, you know, unfortunately, Jane, we're getting near the end of our time, time flies when you're having fun. And, you know, I, you presented an interesting history here, you know, if I'm going to take you back to the CIA because I just think that's neat. But, I think the whole crux of your career was building towards this value that you're bringing to the table now. And I think you're being commended as an artist, an art scholar, a patron of the arts, and you know, you're it all comes down so that we can go to a museum, we can view the spectacular things when we know they're real, and we know something about them. So thank you.Jane Jacob  24:54  My pleasure. My pleasure.  Ray Loewe  24:56  Do you have any final comments you'd like to make before we wind up?Jane Jacob  25:00  You know, I'd love to just take a second and talk about why art is so integral to life and how people might consider thinking about it in a bit of a paradigm shift. One is, I think, we've had a conversation, initially about artists really speak through their medium, just like musicians, just like authors. They use a medium to express what's going on inside them. In fact, I define art history as history through the lens of the art. Artists are often social realists. Many, many people we know go into museums and go, my three-year-old could have done that. Why is this in a museum, and I really believe that one, you should have the permission not to like something, nobody, you should never feel embarrassed about going into a museum and not resonating with a work of art. We don't resonate with all the people that we encounter. I mean, some people we want to be best friends, I love Rebecca. And there are plenty of people that I meet in her field that, you know, I really just don't want to be their friend, you know, nothing negative is just we just don't resonate. And that is the way art is, it is an expression. So I just want to give this final story about my friend who is German who took me through an exhibition in New York City of German expressionist art. And I, my first encounter and I have a long time history in the art world was I just, I would never want to live with this on my wall. I don't, not that why was it in the museum collection, but I don't really want to look at this stuff. It's too painful, you know. And she took me through with the history of the Weimar in Germany during a time of depression and economic downturn. And this particular piece I was looking at was a drawing of a man in a top hat standing outside of a beautiful bourgeois restaurant, everybody drinking their martinis and dressed to the guild. And he was urinating on a man on the sidewalk. And I was like, Oh, my gosh, you know, what is this about? And she went on to explain to me what was going on in the Weimar. And of course, it opened up a whole new world to me, and I've done research, and I still don't want it on my wall over my breakfast table every morning. But I really believe that if people take the time to get to know the artist behind the artwork, that the ability to enjoy the conversation, is so much greater. And that is my hope for the world Ray.Ray Loewe  27:40  Well, I don't think there's a better way, to sum up. So you know, thank you so much for being with us and for opening my eyes to this world of art that I didn't understand before. And, thanks for being one of the luckiest people in the world. And thanks for sharing your journey and where it started and where it wound up with the rest of us. So hopefully, we'll get you to come to one of our cocktail conversations sometime and we can ask more specific questions to you.Jane Jacob  28:08  Love to I just want to say thank you so much for this conversation. It's been delightful,Rebecca Hoffman  28:14  Thank you, Jane.Jane Jacob  28:15  Thank you, Rebecca.Ray Loewe  28:16  And thank you and we'll see you guys next week with another exciting podcast.Kris Parsons  28:23  Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world. 

Guest Co-host Rebecca Hoffman:  [email protected]'s Website:  www.GoodEggConcepts.comPodcast Guest:  Nicole Gordon:  [email protected]'s Website:  https://nicolegordon.com/ Transcription:Kris Parsons  0:03  Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe  0:18  Good morning, everybody. And we're here in our podcast studios, Wildfire podcast, and Woodbury, New Jersey. And we're here with our engineer Taylor. And just a quick word about Wildfire. You know, they have made this whole thing possible for us. We started this thing over a year ago, we had no idea how to do a podcast, we still don't know how to do a podcast. But Taylor runs everything for us. And it all works. So we're here with two interesting topics that I want to bring up before we get to our main guest, the name of our show is "Changing the Rules." And that's largely because we're all fed a body of rules throughout our life. And those rules are kind of forced us to conform in a certain way. And over time, some of those rules become not so relevant to us. And our point is that we need to grasp those rules that we want to adapt as ours. And only when you choose your own rules, do you become free to be you and to become one of the luckiest people in the world. And remember, the luckiest people in the world are those people who design their own lives, and then live them. And we're here today with a couple of the luckiest people in the world. And we're here to bring a message to more of the luckiest people in the world. So Rebecca Hoffman is going to be our co-host this month. And I'm excited about this for several reasons. First of all, Rebecca is, adding a new dimension to the guests that we're interviewing, because she's bringing on a lot of people that she knows that are lucky in different ways than traditionally we've, we've talked to people about. And so Rebecca is the leader, I guess it's the leader, CEO, manager,Rebecca Hoffman  2:15  right, Chairman,Ray Loewe  2:16  The head egg of good egg concepts. And again, I have to read this again, because I love this definition. Rebecca leads good egg concepts an economical, thoughtful, clever, endlessly curious consulting firm focused on your goals and brand. And she's based in the Chicago area. And she helped me tremendously because she is such a great storyteller. And she's helped me weave stories into my whole marketing campaign and my whole life. So Rebecca, welcome to changing the rules.Rebecca Hoffman  2:52  Thank you, Ray, really appreciate it's nice to be here with you and with our guest, Nicole Gordon. Hi. Hi, Nicole. Thank you for joining us today, I want to just say a couple things about you to the listening audience so they know where we're coming from, and then we'll go. Nicole Gordon is an artist living in the Chicago area, but working all over. Your art has been featured in galleries from coast to coast from New York City to Los Angeles, and you've had solo exhibitions, and most recently at the Bellevue Arts Museum, Bellevue, Washington. And I think what probably strikes people the most about your art are the themes, the colors, the textures, and we can talk a little bit about that. But you know, for our listening audience, if people want a peek, go to NicoleGordon.com, and you can kind of see what we're talking about as we go. Thank you for joining us.Nicole Gordon  3:44  Thanks for having me. So happy to be doing this.Rebecca Hoffman  3:48  Well, you know, you're an artist, and you're living and working in real life. And I think a lot of times people believe artists are like these, like this. It's like a fantasy world, which that's hard to achieve in everyday life. Right.Nicole Gordon  4:02  Yeah, I agree. I think that there's sort of this idea that artists sort of live on a whole different plane, and that we live in this other spectrum of our brain. And that, you know, it's all about sort of this creative inspiration and finding inspiration and living in this other place. But, you know, the reality is for myself, and I think a lot of people who would consider themselves pretty productive artists is that there is still this sense of, you know, needing to have a regular schedule, and needing to sort of keep at it every day, all the time. And this idea of sort of the creative spark, you know, it's a little bit more about just sticking with it and kind of working things every day to just like almost like a regular job and the more you work at it sort of the more productivity you have.  Rebecca Hoffman  5:01  Your regular job takes you into your studio and in your studio, you create worlds of fantasy. Do you want to talk a little bit about the discipline? Because I mean, we're always interrupted by email, and texts and telephone is ringing. How do you do that?  Nicole Gordon  5:16  Well, I have sort of the way that I have, the way that I work has changed dramatically over the years, you know, as I've gotten older as I have a family now that I have to attend to. And of course, with the pandemic, with this really odd scheduling, I've had to really adapt the way that I work to make it work so that I can still be productive. So maybe back in my 20s, when I could be in the studio all day and weekends. I could really spend more time being more sort of off the cuff with the way I work. And I could spend a lot of time working on one thing, where I say after a week, oh, that doesn't work. And I paint right over it because I had all the time in the world to sort of to work on it.  But nowadays, I've really honed my craft so that the studio time, which is very truncated, is more productive. So I do a lot of my sketching digitally now. And I've got a lot of my ideas worked out ahead of time I work very thematically, so I have these concepts that I work with. And I sort of input imagery that I love to these different designs. And by the time I get into the studio, I kind of have things mapped out a lot more thoroughly than I ever used to. And so what that does, yeah, it allows me to be really productive with my time I can go in, and sort of have a couple of hours here and there where I know I'm sort of moving the ball forward.Ray Loewe  6:51  You know, just to put this in perspective. Okay, so you're working in your home, but you're also raising two children. Is that correct?  Nicole Gordon  7:01  Three, yes, three children. There's a pair of them. They're twins.Ray Loewe  7:06  So how old are your kids?Nicole Gordon  7:09  I have a 11-year-old twin boys who are in fifth grade. And I have an eight-year-old son who is in second grade.Ray Loewe  7:17  So how does one you know I think we have a lot of people who listen to these podcasts who are saying, gee, I wish I could do what these people do? But I'm here at home, I manage a household I've got young kids running around, how do you do this? So what was your path? And how do you manage all of this?Nicole Gordon  7:40  I think that there's a couple of things at play here. One is feeling okay about saying I need time, that is just for myself. And it's really coming to terms with my kids are going to be okay, you know, I can make sure that they're fed and that they have their needs addressed. But they also understand that I'm an artist, and I have a job that is very important to me both emotionally and you know, financially, and that I require this time to get my work done. So there's sort of an expectation that's been sort of put on the table from an early age from them that they understand that this is something that I do and it's not really optional. The other thing is that I have really sort of trained myself, and this is a very important thing for me. So it's not something that I'm really willing to put aside. You know, maybe, obviously, in circumstances out of my control, but generally I make it part of my routine. And that might mean, in the last year, my routine isn't working nine to three like it used to be where I at least have these school hours. Now my time working might be you know, 10 to 1130, and then come down and make sure that they have lunch and then again back up at it from one to three. And just finding those moments that even if they're not the same all the time. And even if you have to sort of change the way that you work, just to keep going with it and making sure it is an integral part of your daily life. And it's amazing, you can actually get a lot done even in smaller amounts of time if you just keep doing it every day.Rebecca Hoffman  9:31  With focus, and I have to say I've I feel fortunate that I've been able to see your work across all the years that you've been working through a little bit of the work we've done together. And one of the things I observed is your work now does seem informed by this discipline, the subject matter of your art. Not always but often includes what I would just define as like an observer person who is often younger. You don't even necessarily see the face of that person, but the observer is looking at the subject matter of the painting with the person looking at the painting. Could you talk a little bit about the major motifs in your work? I just so the listeners know it's fantastical, but it's also realistic. And themes of the teacups and forest fires and earthquakes and pink flamingos.Nicole Gordon  10:21  Yep, I would say a generally a theme that runs through my work is looking at the world. In all of the good, the bad, and the ugly, and putting them together all of these disparate ideas and concepts into these narratives that are beautiful, and also haunting. And I, you know, these, these are things that tend to make up human existence that, you know, the yin and the yang, and we can't have beauty without decay. And a lot of it was inspired by sort of watching my children interact with the world. And this idea of finding beauty in the unknown and wanting for my kids to really take these moments to really sit quietly in the world, and not be constantly inundated with electronics and schedules and sports. And in realizing that these fleeting moments, of solitude and quiet, are really the most important thing that we have to fuel, our creativity and our ability to interact with the world creatively. And be thought-provoking humans. So the work is really about these dream-like worlds that we can create, within our own minds, if given that opportunity to be left alone. And these worlds are, again, filled with beauty. But there, it's also frightening, because as anybody might know, sitting alone with your thoughts, isn't always peaches, you know, you kind of have to dig deep. And sometimes that's a really terrifying place to be.Rebecca Hoffman  12:01  That's really interesting how you know, so you're a person, you do find beauty in that complexity and the difficulty of understanding what we could kind of broadly define as challenging moments or experiences.  Nicole GodonOh, I find I love beauty in sort of those more difficult moments, I think that that's what I really look for is, and I use a lot of graffiti in my work. And I love this sort of really rough imagery, where there's layers, and layers, and layers of art. I considered very beautiful artwork, even things were that most people wouldn't find really beautiful. But this idea that you know, history is sort of layering on top of each other, and really finding beauty in things that are decaying and things that aren't meant to be beautiful. And I use a lot of imagery of amusement parks that are in various states of decay. And I use the amusement park imagery as something that conceptually stands for something that can be both thrilling and terrifying. At the same time or two different people, one person might look at and say this is like the greatest thing of my life. And somebody might say, you know, I wouldn't go near that with a 10-foot pole. So I like these images that mean different things to different people.  Because pandemic years have been periods of time of great creativity for people who had that within their soul. They say that Shakespeare wrote, you know, right through a pandemic, and it was a great time for focus. Do you find your work shifting at all during this pandemic experience that we're collectively having? Or do you feel like it's just providing you with more time to work on what you were already working on? Or is it informing your work in some way?Nicole Gordon  13:58  Oh, it's definitely informing my work. The work that I've done in the past year has been fairly directly related to what's been happening in this shutdown. And interestingly, of course, my work leading up to this has been about solitude and finding beauty in being alone. So in some funny ways, there has already been a connection to it, because of course, this is something that we've all been forced to do. And so the work is sort of a continuation on that, of finding sort of the ability to be alone and creating worlds for ourselves that are meaningful, while the world outside repairs itself. And so that's really what this new work is about is sort of like. Alright, we're all here together, alone, in our own little pods. And outside the world is trying to figure out you know, how to repair so how are we going to create beauty for ourselves in a world that's kind of, um, you know, it's not falling apart.  It's working on itself. You know, that's what?  Ray Loewe  15:11  No, go ahead Nicole finish your train of thought.Nicole Gordon  15:13  I was just gonna say that's what a lot of this newer work and newer imagery has really been about for me.Ray Loewe  15:19  You know, it's interesting to me because I consider myself an art Luddite. Okay, you know, I have no artistic background whatsoever. And, being able to talk to an artist and find out why they're creating and what their thinking is, as they create. And I think I told you the story, when we had our prep interview that I've been to most of the major museums in the world.  And I've come out of them and felt, you know, I didn't get it. And I think a lot of it is these five things. I mean, you'll like it or you don't, you know why you like it, you understand what the artist has in mind. And you understand how difficult the media is that you're working with. And, I guess there's a fifth one, I guess you can go to a famous art school and become an expert, and then you get to tell everybody what's important and what's not, right.  Rebecca Hoffman  16:13  But ultimately, it's what you express, that's what your viewer is moved by, or not moved by it.  But I think, you know, good art is emotional and it moves you. You may not even understand it, but you're compelled to look right.Ray Loewe  16:30  And that's what I'm finding and I'm it's gonna be interesting to go back and relook at some of your paintings. Having had this interview with you where I've got some insight into what you were thinking and what drives your thinking here.  Nicole Gordon  16:48  Yeah, I always think that that's an interesting thing. I tend to, you know, there's I love talking about my work and telling people sort of what was going on in my head. But equally, I love hearing what people have to say about it without having any being fed any information for me. Because I'm always amazed at things that people get out of it that are clearly a representation of what their personal story is. And I think when you're looking at art, and when you're interacting with art, so much of it, because you know, the artist isn't sitting there 99% of the time. I'm telling you, this is what you should be looking for. So really what it becomes, is a conversation between the viewer and their personal experiences that have shaped them. And how those experiences that have shaped them, make them reflect on the work. And I think because my work is so narrative, and it has a lot going on, there are a lot of different things that people can resonate with, that may resonate with them in completely different ways than maybe my initial intention. And I love hearing about those things as well, because they're is equally as important, if not more so because at the end of the day, it's really about that interaction more than my intention.Ray Loewe  18:06  Okay, so real quickly, I saw one of your paintings when I was going through your website, and it's a painting of a giant panda sitting in a sea of I think sunflowers.Nicole Gordon  18:17  Yes.Ray Loewe  18:18  Now I have a panda project that I've been working on in China, where we're working with a group of people to release baby pandas in the wild. That thing hit me right away.  Nicole Gordon  18:28  Ah, I love that. And then I didn't know that exactly, this is exactly what we're talking about. So that hit you in a way, because of your personal experience, that you can relate to that piece in a way much differently than anybody else.  Ray Loewe  18:41  And the color that you put in there. You know, I just got a kick out of the color the content and there's a certain amount of wimzie in there it it put a big smile on my face and made me feel good. How's that? Oh,Nicole Gordon  18:56  I like that. That's great. And that's, you know, I hope people do feel good when they're looking at my work. I think I tried to have wimzie, I tried to have beauty. And I tried to have a little bit of darkness, just to kind of make you think oh well makes it'll sort of make you stick with the work a little bit longer. And help you make you digested it a little bit.Ray Loewe  19:17  As you go through this journey that you're on, you know. You are obviously an artist early in your life and you know, created or gave a lot of time to your artwork, and then children came into play, and you still have young children. So you're stuck with that for a while. And that's going to have an influence on you. And you're well known now, and you get people who commissioned art from you, and then you do some of your stuff freelance too. Where are you going? You know what's the when this is all done. What's the impression that you want to leave to let everybody know that Nicole Gordon was here?  Nicole Gordon  20:00  You know I have to tell you that I tend to not think that broadly about that. You know, I don't think like, Oh, I want these paintings hanging around, you know, 100 years after I'm gone for my legacy. I would say that first and foremost, I create out of an absolute obsession and need to create. And that is, first and foremost for myself. And I. But that being said, part of being an artist, I think, in general, is also sharing that art with the world. So you can go, you know, I could sit in the studio and create, but I don't think that that in and of itself is a fulfillment. I think part of what takes it full circle is being able to take this work out of my studio and put it into the world for people to interact with and enjoy. And that has always been hugely important to me. And being able to have these exhibitions and pushing the work.  I'm never satisfied to kind of keep with the same thing too long. So I think for me, to have a long distinguished career means constantly moving my work into a new place into someplace that I may not have envisioned years before. And I'm continuing to sort of move off the canvas. And I've started to create these 3d based installation works, which initially, were very outside of my comfort zone. And I think in order to kind of keep relevant, and to keep making interesting work, you have to continually push yourself outside of your comfort zone. And move into different material usage and in different concepts in order to find new meaning with the work and why I'm making it.Rebecca Hoffman  21:59  That's very interesting because the major theme of this podcast is changing the rules. And we may have some listeners who are sitting at home thinking. I am not a creative person, I could never do what Nicole is doing. But I think creativity is a little bit like a muscle that either you use it or you don't use it or to varying degrees. Everybody has it. What would you say to people sitting at home who are thinking, gosh, I wish I could be like Nicole, I wish I could paint, I wish I could make things I wish I could express my unconscious experience of this world. However, that may be what would you say to people who would love to take a chance, but don't know how?Nicole Gordon  22:36  Well and this is exactly what I tell a lot of students as well. And I think that there is a lot of fear that keeps people from doing anything because people are so afraid of, let's say in artists making work and not having it be the best thing they've ever made. Or putting things out there and having it rejected. And the fact of the matter is, what I tell people is I said just make something every day, just put a little, you know, pencil to the paper, whatever material you want. And not everything you do has to be the best thing you've ever made. In fact, you know, as you said, it's a muscle and you just have to keep flexing it, and the more you do it, the more confident that you become. And that's kind of then where the wheels start moving in your head. And you might be able to start saying, Well if it weren't for this first mark I made, I wouldn't have thought, Oh, this might take me someplace else. And I think that you constantly have to just kind of keep working in order to find where that next thing may take you. And if you don't ever start, you're never going to know where to go.Ray Loewe  23:47  I think that it's about taking a chance. Yeah, I think that's great advice. And I think you've demonstrated why you're one of the luckiest people in the world. You've carved out your career. You make time for it, it's important to you and you just keep moving. And Rebecca, we are near the end of our time, unfortunately, do you have any summing comments that you want to make?Rebecca Hoffman  24:09  Well, it just all goes too fast. We could talk all day about the art. Thank you, Nicole, for being with us today and talking with us about your work a little bit.Nicole Gordon  24:20  No. It was my pleasure. Thank you for the insightful commentary.Ray Loewe  24:23  Do you have any closing comments, you want to make anything that's important that you want to say?Nicole Gordon  24:30  Yeah, I think that we hit on a lot of the big important things and I got to say a lot about how I feel about it. But I think that to close it out what I do think for people, the most important thing is, is to just sort of step outside of your comfort zone and just try something new because you never know where that might lead. And that's kind of what I continually do. And I think that's the most important thing for myself and for others who want to sort of kickstart any kind of creative career?Ray Loewe  25:04  So thanks, Nicole, for showing us how to break the rules and change the rules. You did good. Okay. And we're gonna close out this podcast and Rebecca Hoffman will be with me as guest host again in another week, and we have a couple more incredible guests. And they're all well, nobody's as interesting as Nicole, but they're up there. How's that? Okay. So, thanks for being yeah, thanks for being with us on changing the rules. And we'll see you again in a week.Nicole Gordon  25:37  Good. Thanks so much.Kris Parsons  25:41  Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host of Ray Loewe, better known as the Luckiest Guy in the World.   

Co-host:  Rebecca Hoffman:  [email protected]'s website:  www.GoodEggConcepts.comPodcast Guest:  Rabbi Ari Moffic Email:  [email protected] Podcast Transcription:Kris Parsons  0:03  Welcome to "Changing the Rules," a weekly podcast about people who are living their best life and how you can figure out how to do it too.  Join us with your life, the host Ray Loewe, better known as The Luckiest Guy in the World.Ray Loewe  0:17  Good morning, everybody. This is Ray Loewe. And I'm sitting here in wonderful Woodbury, New Jersey at the Wildfire Podcast Studios with our engineer Taylor, manning the foreword over here and he's going to keep me straight and make sure that this podcast goes through because I'm a technical Luddite. But I've got some great things to talk to you about today. First of all, let me recap what "Changing the Rules" is all about, and "Changing the Rules" is a podcast that we developed for The Luckiest People in the World. And it's to help them become luckier and luckier and luckier.  The Luckiest People in the World are those people who invent their own lives, and design them constantly as things change, and then live them to the fullest. And "Changing the Rules" is about one of the factors that we have to go through to do that. You know, throughout our lives, we've all been given rules. And those rules started with our parents when we were growing up. And then they went to the schools, and then they went to our church or synagogue. And then they went to our jobs, and everybody seems to have rules for us. And those rules generally are good, because they add structure to our life, but over time what happens is they add clutter to our life. And a lot of those rules that we are given are no longer as important or critical to, to our lives. And one of the things that we found is that if you're living your life by other people's rules, you can't really truly live your own life, you're living somebody else's life. And that's what the show is all about. And I'm excited today because I have a co-host today and Rebecca Hoffman is going to be our co-host for the next month. Okay. And she's going to do a whole lot of interesting things for us. So good morning, Rebecca.  Rebecca Hoffman  2:14  Hi, Ray, how are you?  Ray Loewe  2:16  You know, let me introduce you and I want to read something that I took off of your website or your LinkedIn post. You run a company called Good Egg Concepts. Okay, it's true. And it is, quote, "an economical, thoughtful, clever, endlessly curious consulting firm, focused on your goals and brand."  And so, I got a couple of quick questions for you. You know, first of all, tell us real quickly how Good Egg Concepts, how you got that name?Rebecca Hoffman  2:56  Well, Good Egg comes from many years ago, when I made my first email address when the internet was just getting started. And I asked a friend, what should my email handle be? And they said, well, you're a good egg, be the good egg at blah, blah, blah. And I became the good egg and the name never left, the good egg just stuck around and became the name of my consulting practice many years ago.  Ray Loewe  3:16  Well, it certainly is a unique brand. And it certainly is a clever brand and a thoughtful brand. And it's an I don't know about the endlessly curious though. Where did that one come from?  Rebecca Hoffman  3:27  Well, I think to your point, when you talk about the luckiest people in the world, one of the marks of a lucky person is someone who remains curious, which means always finding something interesting along the way in life. I think that's where that comes from.  Ray Loewe  3:40  Absolutely. Absolutely. And let me add one other thing. Rebecca is a storyteller. And she is one of my favorite storytellers. And she's a storyteller coach, I kind of stumbled on that one.  Rebecca Hoffman  3:55  That is true. That is true. You know, a good story. We need those.  Ray Loewe  4:00  Well, absolutely. And, a good story beats everything. And boy, do we have a good story for us this morning. Okay. And why don't I let Rebecca introduce Ari? And then I've stored up my questions. So you got to let me in there sometime.  Rebecca Hoffman  4:19  Okay, okay. Well, I would like to tell our listening audience that I would like to introduce Rabbi Ari Moffic, who is someone I've worked with and I call her a dear friend as well. She's currently the Director of Education at Temple Beth el in Northbrook, Illinois. But previous to that she's done some very interesting and kind of groundbreaking work in her rabbinate. She founded a concierge rabbinic practice and worked with people in an independent way bringing Judaism into people's homes and also worked with an organization that was devoted and dedicated to working with interfaith couples and interfaith families around the United States and actually in the world. And she's also the author of a book, which you can find on Amazon that's called "Love Remains a Rashanna Story of Transformation" about a family experiencing the growth and transformation of a child who is expressing themselves in a transgender way. And I know Ari so well, I have to say, I'm just thrilled to be able to talk with her this morning. You have a wonderful sense of humor and a wonderful look on life. And I think Ray, you know when we started talking with Ari, before this session, we were talking a lot about how did you become? And really, I think it's interesting to hear how did you choose to become a rabbi? Rabbi Ari Moffic  5:44  Well, thank you so much for having me. I'm so happy to be part of this conversation.  And I love hopeful, optimistic podcasts and stories. So I'm happy to be here. You know, it may seem like a very unusual career to become a clergy person. But somehow for me, it seemed kind of normal, I don't know. But you know, I grew up in a secular ish, Jewish Home in the suburbs of Boston.  We belong to a congregation at a synagogue we went to. Fairly often we did all of the Jewish holidays, I was very close to my grandparents who were very ethnically, culturally Jewish. My uncle, my mom's brother is a reformed rabbi, I was very close with my Jewish Sunday school teachers. I was just one of those unusual kids who actually liked Sunday school, local thing turned me on. I loved thinking about God, the way the world works, ethics, philosophizing, and I did all the Jewish youth group things, I spent a semester of high school in Israel. And, you know, I just, I, that's just how the path unfolded. I knew I wasn't going to be a pulpit, congregational rabbi, for a lot of reasons. I'm sort of an introvert weirdly.But I did a master's in Jewish education. And so I've based my rabbinate in it in education. And along the way, I've done a lot of lifecycle events, so that kids,   Rebecca Hoffman  7:29  Can you talk a little bit about your Rabbinate that  you are "Changing the Rules." I mean, Ray, is working very hard through this podcast and his other initiatives to help people see that when you change your rules, you can become the luckiest person in the world and feel like life has been extremely fulfilling along the way. How are you changing the rules? through your rabbinate I know, you work hard, and the space around inclusivity and this notion, we talk a lot about of what is a community? And how do we use that phrase, and what does that mean? Right? Talk a little bit about that.  Rabbi Ari Moffic  8:03  I mean, I think for a lot of us, life happens and because of just how things unfold, you get a lens that you might not have ever had, by training or on purpose kind of, and this is what happened to me.  I went to the reform rabbinical seminary, there's no choice there's one place to go. And you go through the whole program and truthfully, it's just very in the box and you do the classes and you learn the stuff.  And you know, they turn you out to kind of be you know, to serve the how they I think they understand the mainstream of the people. But for me, what happens is that my oldest friend, I called her parents aunt and uncle growing up, although you know, they weren't really but with that so close we were.  She ended up marrying someone Catholic. She grew up Jewish, and I was in my last year of rabbinical school. She asked me to stand with her at her wedding. I wasn't allowed to officiate, but I sort of co-officiated, you know.  And through that process of meeting their priest, figuring out how they understood religion, what they imagined it would be in terms of raising kids what we were doing.  I found that so exciting and so modern, and so interesting, and such an honor to represent Judaism at that time that I just that's how my life ended up going. And luckily, I just landed in these places where that was celebrated. And so we my husband is also a rabbi. We ended up we started with at Chicago Sinai congregation which is a historic. It was a classical reformed congregation, which is a very interesting part of reformed Judaism where they did services almost all in English. They even had Sunday services. It was a very American version of Judaism. And they celebrated interfaith families, in fact, had a partnership with the fourth Presbyterian Church right down the street in Chicago there. And so we learned so much about interfaith weddings, counseling families.  And then I ended up being an educator at a congregation in Wilmette, Sukkot, a little more, almost all of the children at that time in my religious school had a parent who wasn't Jewish, and the families wanted Judaism in their lives. And again, we had a very close connection with the neighborhood church. And this just grew for me, this era, this interest in these blended, layered interesting families, who had so I mean, talk about stories. Each family has such an interesting story and somehow, Miracle of miracles, Judaism is part of it. Yeah, I was like, Yes, that's me. I want to be there.  Ray Loewe  11:01  You know, and that you're talking about me here, you know that. So I was born, my father was Jewish, my mother was Catholic. I was raised as a Methodist because we had a Methodist Church on the corner of the street. And my parents thought that religion was an important thing. And so it's, interesting to hear you talk about this. I never felt the strength, I probably felt the strength more of the Protestant side of things in anything else. But this whole concept of interfaith stuff intrigues me and so go on I'm sorry, interrupt.  Rabbi Ari Moffic  11:38  Well, that's it. But you know, at some point, today, over 70%, of Jews partner with someone not Jewish, if you can survey as reform, you know, specifically reform, it's over 80%. So, the people, I've kind of spoken and we are in an open global society, and people fall in love. And so that's really made rabbis liberal rabbis, figure out how can they be there? How do they want to be there? What do they have to change ritual in order to be there and talk about boundaries and opening the tent? You know, that's where the conversation is.  Rebecca Hoffman  12:17  Can you talk a little bit also, by extension, about the recent Gallup poll, that showing the steep decline in American affiliation with what we could largely call organized religion or affiliation with a specific house of worship? But how does that dovetail with your experience as a disrupter in the rabbinic world and the, you know, Judaic interfaith world?  Rabbi Ari Moffic  12:39  Yes. You know, sometimes, I think rabbinic colleagues are worried that our participation is somehow allowing, you know, a new religion or a third religion.  That by saying yes to everything, and not really sticking to, you know, in a kind and loving way, kind of sticking to some boundaries, that there won't be anything authentically Jewish going forward, and we're going to kind of lose it to secularism, or to some kind of, you know, what they may say, is some kind of watered-down Judeo Christianity.  You know, be a good person, I don't see that. I don't see that I've never seen that. I think for a lot of families, ritual continues to be very important customs, their family traditions, the holidays, but they are doing it in different ways. And we see now from the Gallup poll, that the majority of Americans say that they're not connected to a specific bricks-and-mortar house of worship. That doesn't mean they're not spiritual. That doesn't mean they're not doing the holidays and life cycle events. The institutional religion of America has to change because the people have said it has to.  Rebecca Hoffman  14:08  So, Ray and Ari, that's really an aspect of changing the rules, right? It's an evolution.  Ray Loewe  14:16  Well, there's no question that the rules are changing. And this, especially in this sector, you know, one of the things that.  I didn't get a chance to do this last week, but I noticed that you and your husband did a podcast or a broadcast of some kind. About faith and religious traditions, and will they be relevant in the future? And I think what you're saying is they will be relevant, they're just going to be different.Rabbi Ari Moffic  14:41  Yes, yes, exactly. I think that's the key. We're not Yes. The narrative is changing, and we're going to have to run in,  you know, as religious leaders run and keep up to if we want to be part of it. Yes. The main thing we talked about in that webinar,was kind of Our word of the day was fluidity. And we were talking about how fluid life is today, especially with this last year of the pandemic.  The fluidity between home and work, the fluidity between public and private, and even in terms of a Facebook account, you know where it is your work and your brand and your personal it all blends. It's all fluid.Fluidity of gender, fluidity of roles, roles in life, and definitely fluidity in terms of religion, that people feel inspired by all different religious traditions. People have different gurus and leaders they follow.  They are personally touched by different religious practices. We are in multicultural families. And so for mainstream organized religion, I think it's going to be important to embrace this fluidity with open arms. Okay, it's fascinating.Ray Loewe  16:03  It is fascinating. And, you know, one of the things that when I when we did our pre-interview, you talked a little bit about the state of marriage today to do you want to comment on that?Rabbi Ari Moffic  16:14  Well, yeah, I mean, I think young people see marriage in all different ways. I mean, for some people, it's still, you know, a beautiful covenant. Some people don't want to enter into the institution, and they live as partners. There's polyamorous families, there's all different kinds of families, there are single parents by choice, blended, layered.  I mean, even thinking about a nuclear family, whatever you're thinking of, in your mind, you know, expand it out, you know, because they're their families come in all shapes, sizes, ways. And that's another thing that impacts religion.Rebecca Hoffman  17:00  These expressions of diversity that emanate from this the core of the home, in a marriage or in the home, or the family. How do you help people feel connected in a world that it does appear to be so connected? And yet there's so much loneliness and such a sense of disconnection? What, as a rabbi, how do you help people feel connected and feel a sense of I mean, the wrong word probably to use is community?  But that's kind of the word we've always used. Where's that going?  Rabbi Ari Moffic  17:27  Yes, community, religious leaders use this word all the time, you know, especially on a website.  Join our welcoming community.  And it's, I think, it's because especially in Judaism, community is everything. We are a people, you know, more than almost anything, if you can even argue Judaism as a religion. You know, that's one piece of the Jewish civilization. But it's really about community and peoplehood. You can't pray with less than 10 people. You know,  Ruth's famous line, in the Bible, your people, will be my people, your God, my God, so people before God.And it within more traditional orthodox communities, people kind of live together, they see each other at the kosher butcher, they see each other at the synagogue.  They have the religious day school and your lives are intertwined. And you just take care of each other in that religious sense where you are responsible for the community. And for more liberal Jews, where we're spread out in the suburbs, or in an urban area, community takes on a different way. Because when you think about who are your closest people? Who's someone you would you know, text if you've got a flat tire on the side of the road? Who can grab your kids? If you've got the stomach flu? Who are your core people in life? Who is your emergency contact? That's kind of your community? And then, you know, so does a synagogue or church kind of have to be a community? Do you need that from that? Or are people looking for something else from their house of worship, that's their way for education. That's their center where they can come do the services and holidays. But they, need that sense of community life. And then for some people, they do want that sense where they want to feel part of something bigger than themselves. They want to feel that their community works too, you know, make a change in their neighborhood, and even in the world. And so it's a balance, I think it's for sure a balance in terms of talking about it realistically of what a group a religious group can accomplish and be.  And knowing that with our busy, stressful lives, sometimes we just want to know that there's a place where we belong and that there are people who care about us.  Ray Loewe  19:54  You know, let's go back a little bit because you started out kind of in the traditional course of being a rabbi, I think.  You know, you had strong roots as to why you wanted to take this path. Now you've thrown into all of these things that are changing in here. How is this changing your course of action and the way you treat your job? And your career?  Rabbi Ari Moffic  20:19  Yes, you know, I've been the director of religious schools for many years now. And that's what I'm doing now. And so I think so deeply. And I really do the sacred struggle of figuring out what the point is, and why children come on Sundays for a couple of hours. And they come during the week to learn the Hebrew. And I really take very seriously what we're doing and what I'm sharing with the children.  And what, you know what this experience is about because I don't want it to be anthropologic. Where I'm saying, children, you know, the Jewish people, you know, did this thing, Shabbat, but, you know, we, what I'm telling you has nothing to do with our lives, and we don't do it in that way. And maybe you're thinking that's the right way to do it. But none of us do it that way. So we're all doing it wrong, you know, I'm very careful not to have that narrative. And to say, you know, some people have this practice, some people have this practice. And what we want to figure out is, Shabbat, let's say the Sabbath day is a gift for humanity telling us imploring us to rest. To stop. To put down the phones for a minute, to look at the people in your homes. And, you know, look at each other in the eye say, Hello, we live together, how are you. You know, and to have a good meal together, to go for a walk, to study something of interest. This is the gift of the Sabbath of Shabbat of coming together even in prayer or song, but it's going to look, differently, maybe then the textbook shows it. So I'm always trying to translate for a modern sensibility truly, and make sure that we're not alienating people but drawing people in.  Rebecca Hoffman  22:08  How would you tell our listeners, as they hear this discussion, how they might go about their life to find even greater fulfillment without judgment within their faith? Or what if they're of interfaith? And they're mixed?  Rabbi Ari Moffic  22:22  Yes. I mean, I think finding like-minded people and is where this community comes in. And some people are finding it online. And definitely, I think people yearn for in real life as well. So you know, don't give up there are so many creative things happening in religion.  Truly start-up churches, congregations meeting and all different interesting places. Third places, there are clergy, people who are of the people with you struggling to have meaning in life. And don't give up keep looking for like-minded people, and, you know, be vulnerable in it and try to, you know, figuring out how we are now as adults.  Not what we felt at 12 or 13, or 15, or, you know, 20 or whatever. But now, what do you believe about the world? Now? What do you believe is out there? How do you make sense in order of existence and our purpose in life? And, you know, if you care about those things, and that kind of is interesting to you, then there's going to be, I think there will probably be religious, cultural things that will speak to you.  Ray Loewe  23:41  Okay, we're getting near the end of our time, unfortunately, time flies fast when you're telling good stories, right, Rebecca? Right, absolutely. It does go too fast. So are you Do you have any last comments that you want to make that you want people to think about? Or sum up somehow?Rabbi Ari Moffic  23:58  I guess, just you know, maybe, if you have found a community, or a method, or a practice, that works for you, that's so wonderful. And if you're looking or searching and things haven't really clicked for religion, or you're unsure. You know, realize that things are changing they are. Be part of it, be part of the conversation, talk to religious leaders about where you are and what you're interested in. And, you know, what, we can't wait to meet people who are interested, because that's really, that will be key for us going forward.  Ray Loewe  24:39  Cool. Well, thanks very much for being with us. You certainly have made changes in your life, you're certainly are continuing to change in your life. And I think you've found the pathway to become one of the luckiest people in the world. So welcome to our community to Ari.  Thank you. Thank you. It was wonderful.  Ari you thanks again for being with us. And Rebecca and I will be back next week with another wonderful podcast. Showing another part of Rebecca's great storytelling, whatever. Okay. So thanks for being with us and we'll see you all again next week. Thank you.Kris Parsons  25:21  Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too.  Join us with your lively host Ray Loewe, better known as The Luckiest Guy in the World. 

Find Connie Nelson on Facebook at Nature-Child ReunionConnie's latest book, "Oakie Dokie's Happy Roots"TRANSCRIPTThis is Changing the Rules. A podcast about designing the life you want to live, hosted by KC Dempster and Ray Loewe, the luckiest guy in the world.KC Dempster  0:13  Good morning, everybody. Welcome to Changing the Rules. I'm KC Dempster. And I'm here with Ray Loewe in Wildfire Studios in beautiful downtown Woodbury, New Jersey. And our podcast is about people who take control of their lives, and all of the ways that they can do with the things that they might have to face. And, you know, change is difficult. So we're here to support you.Ray Loewe  0:40  Yes. And we're actually here at Wildfire Radio and Podcasting Studios at 65. Cooper Street.KC Dempster  0:47  FancyRay Loewe  0:48  The reason I'm saying this, I'm getting fan mail here now. And I want to encourage this, and we have our engineer totally jealous. Okay, because he's not getting fan mail. And I am. So Taylor it's tough. Come on the air with us next time, and we'll get you fan mail.KC Dempster  1:05  Right, right.Ray Loewe  1:06  Okay, so we're here as usual, and we're talking about the luckiest people in the world. And we have another one today. Yes. And, again, reminding everybody, the luckiest people in the world are those people that kind of design their own life. And then they live it under their own terms. And it often doesn't happen easily to do that. And you're gonna see from some of our guests that there's a sequence to it, and and you have to take advantage of opportunities, and you have to be willing to change.KC Dempster  1:41  Correct, correct. And we call these people the luckiest people in the world. But the clue is that the definition of luck is preparation and opportunity. So if you're preparing, when the opportunity presents itself, you're ready, and you can grab it. And that's really what luck is.Ray Loewe  2:00  Yeah. But one of the things that again, people need to me, we talked about changing the rules here. And it's great to think about changing the rules and how you'd like to do things. But sooner or later that word change actually comes into play. And you're going to find that when you talk to all of the people we interview here is that they made the change occur. Didn't happen just by snapping their finger.KC Dempster  2:25  And that's part of the preparationRay Loewe  2:27  except in this case Because we have with us Mother Nature. Yes. And you can't fool Mother Nature, because she may snap her fingers and we get a thunderbolt coming down. Yeah, she's gonna cause the change. Yeah. So. So we have imported Connie Nelson. Yes. Okay. Who really is Mother Nature and it's aka Connie Nelson. It's not the other way around in this case, right? That's right. Right. So Connie, say hi to everybody and do it like, like, Mother Nature, would. That's  why, you know, you wrote a book about talking to trees and things like that. And we're gonna get into that later because they're, they're significant. But let's start a little bit about you. And in your case, you've probably been closer to Mother Nature all of your life than most people have because of your dad. Right?Connie  Nelson  3:30  Correct. Yes.Ray Loewe  3:31  So tell us a little bit about your dad the influence that he had in your life, his background a little bit and how all of this stuff just started.Connie  Nelson  3:40  Okay, well, first of all, I'm one of the luckiest people in the world because I grew up happy. And I grew up. Of course, that doesn't mean that storms didn't come. But I grew up with a light inside of me if I think because my my father had me out in nature so much. And we would walk the hills of West Virginia. And he would point out, for instance, a weed he had say, Connie girl, one of these days, cancer, a cure for cancer might be found in that weed. So I learned to love even the weeds and apply that in my life. Because you know, we run into people sometimes that we might kill sort of consider weeds, but I learned to love them too. But yeah, my dad was a was probably he planted the seed inside of me to explore and discover in nature. And then later on that became when I became older and an adult and had my own child that became even more important,KC Dempster  4:46  right, because what did he do when you had your own child?Connie  Nelson  4:51  Well, it was a tradition to you are he in our family that with the birth of my parents, grandchildren, they would bring a baby Retreat, my dad would bring a baby tree. And of course, my mom would come along, and my dad would plant that tree with the birth of our children. And then when our when, when my son became old enough, two or three years old, they would go out together and tend to that tree that my dad planted for, for my son to grow up with. And so that became a very teachable, a very impressionable moment. And I'll bet you that people that are listening can think of something in their lifetime, and experience outdoors in nature that has stuck with them all throughout their their adult, and they're growing. And that was what really stuck with me.Ray Loewe  5:44  Now your dad was either part or all Native American. Is that true?Connie  Nelson  5:48  He was he was about half Cherokee.Ray Loewe  5:52  So did this have an incfluence On all this,Connie  Nelson  5:56  I'm sure it probably did. Because he had a real symbiotic relationship with nature. I mean, he watched the weather he planted by the weather by the moon's by the old Farmer's Almanac, if you remember that, yeah. And so he had, and he would raise herbs, a lot of like, echinacea for instance, which comes from purple coneflower, he would raise all these things.KC Dempster  6:23  Right, right. So he he was at one with nature if you want, if you will. I mean, that soundsConnie  Nelson  6:28  that's a good way of putting it. Yeah,KC Dempster  6:30  it sounds a little cliche, but sometimes the cliches are cliches because they're true. Okay.Connie  Nelson  6:36  Yeah. The web of life. Yeah. So now,Ray Loewe  6:39  we have you figured out now we know the roots of Mother Nature. And, and so you went on to become a teacher, right? And that's primarily what you consider yourself to be, I believe?Connie  Nelson  6:52  Well, I'm a nature educator. I never actually had a job where I taught in the classroom, although my degree I have a degree in education. But I applied that degree to creating nature, outdoor education programs for organizations, and corporations and schools, whoever would ask me,Ray Loewe  7:14  and you've done some things for McDonald's, and you've done some things for the Boy Scouts.Connie  Nelson  7:18  I've worked at. Yeah, yeah. created, developed, created and developed a very in depth outdoor educational program, K through five across the STEM curriculum for the Boy Scouts of America. And but I have also done campaigns with McDonald's, some school programs with Walmart. And the thing with me is I'm not in this mission. My mission is the nature child reunion, guys, but I'll tell you, I'm not in this. For the income, I'm in it for the outcome.Ray Loewe  7:48  Well, let's get some income to help you with the outcome.Connie  Nelson  7:54  A little income to help with the outcome.Ray Loewe  7:56  Okay, so when we were talking earlier, you we're talking about your sweet spot for people that you want to educate as at four to eight year old group, right?Connie  Nelson  8:10  Children is, is, as I say, so many times when I'm speaking, children are born with an innate sense of wonder for nature. And so it's up to us as we nurture them and help them grow up healthy, strong and smart. It's up to us not to program that out of them. But to keep you in a sense of wonder for nature fresh and alive during that impressionable age, which there's a lot of gravy before four and a lot of gravy after eight. But I would say four to eight is the sweet spot.Ray Loewe  8:42  And what we want to do is keep them off those cell phones, right?KC Dempster  8:46  And other devices.Ray Loewe  8:49  All right, yeah.So you and your process of doing this have created a whole lot of characters. Now. Now hold the story here for a minute because you don't want to jump the gun on these too good, they're too good to get out there. But and you have a book that's come out and what's the name of your book that just came out?Connie  Nelson  9:07  This is the softcover and I have the hardcover behind me. This is half Oakie Dokie's Happy Roots. Oakie Dokie is a young little sprout. He's an oak tree. And he discovers the six roots of growing up happy in this book and shares that with with children. And he also learns a very important concept that will help us be happy as we grow up. And that's called forgiveness. So that's Yeah, that's that's the the gist of this book. And it's all about connecting kids with nature. And my mission, like I said, is a nature child reunion. So this is one of the books one book of many more to come. That, that, that do that.Ray Loewe  9:53  Okay, so hold that thought we're gonna come back to that. But one of the things that I think makes you unique is you have to In your natural your nature experiences and you've related concepts of life to characters found in nature. And then you created characters to make these things meaningful. So for example, talk to me about never say can't.Connie  Nelson  10:22  Okay? Be happy to. First let me say, though, that I'm that my mission is to reconnect children with the marvelous intelligence of nature. And to do that by creating and nurturing nature connections that they can relate to. And these characters that you're talking about, help a child to connect with all the marvelous, marvelous intelligence and wisdom that's found in nature. So Antonio Ant Never Says, Can't. Let me tell you about this little ant. When he looks at a big job ahead of him, he does not start thinking of all the ways and reasons why he cannot do that job. And says, you know, carry 1000s times more their weight and their load than then their size. So, Antonio never looks at that big load over there and says, Well, I can't carry that, you know, he just does it. So he has a can do attitude. And so through Antonio Ant, and the episeed I call them episeeds about Antonio, and every episeed is an episode that plants a very powerful seed of learning in the child's heart, mind, spirit, the whole child. And so Antonio Ant is just one of those characters that I use to teach children. I can do attitude, and never look at a job and say, I'm too little to do that. Because size you know, is is irrelevant when it comes to doing a lot of a lot of important jobs. Cool.Ray Loewe  12:01  I love this Episeed thing. We're going to change our podcast we have episodes on our podcast Connie. I don't know which one you're up in like Episode 62 or three or something like that. We're going to change over to episeeds. And you're going to be planted my garden somewhere.Connie  Nelson  12:18  Do I get a licensing fee for that?Ray Loewe  12:20  So anyway, you know,KC Dempster  12:25  you've left him speechless.Ray Loewe  12:28  Let's go on. We talked about Antonio Ant you get too many good ones of this. You have another one here. I bought a cocoon and a butterfly. Okay. Talk to me about that one.Connie  Nelson  12:40  Have you ever seen a cocoon?Ray Loewe  12:42  Yes.Connie  Nelson  12:43  It's not very pretty, really. attractive but look what comes out of it, you know, a beautiful butterfly. And so I take that all my episodes take something in nature and transform it into a life lesson in lessons across the STEM curriculum, but in this case, a little prissy girl named Chrissy she's all wrapped up in her cocoon of self and she cannot see or appreciate the needs of others at all she can see is herself. So she finds herself in the presence of the Bark Buddy Trees, which are my characters that become the voice of the nature child reunion to the children. And she she runs into Pinkie Dogwood, who's the springtime member of the Bark Buddy Trees. The band, it's a musical roots. They do musical rootines r-o-o-t, but anyway, so she runs into Pinkie Dogwood. And Pinkie realizes that Chrissy has a real problem. She's in a tiny little cocoon of self. And a cocoon is a very lonely place because there's only room for one in that tiny space. And she's all about herself. So Pinkie Dogwood shares with her about the metamorphosis the wonderous through time lapse photography, the metamorphosis of cocoon to butterfly and how much more fun it is to come out of your little cocoon of self to fly and see and appreciate the needs of others. And she teaches or through this this lesson. Chrissy learns a very important concept that she's never really practiced, it's called sharing. So that's just one way and then all of my episeeds have musical rootines and songs for the children to be interactive, do you know actions with the songs and so this one's all about coming out of the cocoon of self and flying and so that's Christy's Life lesson. That's that's something that she learned that will change her life.Ray Loewe  14:53  Well, so I'm gonna hit you with about four more and so we don't run out of time. Give me The short version of geese formations.Connie  Nelson  15:03  Oh, Gus Goose's Good Sense. Okay. So what formation? Do the geese fly in a V? Exactly? C stands for victory. And what how did they do this? Okay, so you have a lead goose that's flying in the front, he's drafting the other geese, making it easier on them. He's blazing the trail. When he gets tired, though what happens? He falls back. Another goose that's been taking advantage of the draft moves up into the lead position and takes over. So through this lesson, I teach a little boy, that he he doesn't really know the value of teamwork. He just he wants to win. But at any cost. He doesn't believe in being a part of the team. He wants to be the star of the show all the time. So I use that to teach him a lesson about teamwork, about V is for victory through teamwork. And I'll also even spread that across the curriculum to history and bring in something that little boys are usually interested in a lot of times is sports. And I share the lesson about how Jackie Robinson blazed the trail for African Americans in sports and famous baseball player. And so this gets the kids I bring in all of their senses. Not just you know, when you're in a classroom, they're you're just really not getting as much. Well, you can but it's it's not like learning outdoors. I say all the time, I think outside the box. But I don't even use a box. I just think outside.Ray Loewe  16:48  And I can see where you you know, you can look up in the sky, you can see the V's, and there's a lesson there where you can you can you can look at the ground, you can see the ants and there's a lesson there. And and there's, you gave me so many of them but but talk about helping your neighbors and the aspen trees because I that's what I even think about.Connie  Nelson  17:08  You know, I mean, trees, that's the worldwide, they have their own worldwide web. And it's, it's a lot of it's underground trees. I never struggle with the concept of talking trees and communicating trees, because we know that they do trees communicate through through hormones through chemicals, on the wind through their root systems. And the aspen trees are a very great lesson for kids about community and helping in your community and serving community service. Because if there's, let's say that there's a huge forest of aspen trees, it could be 100 miles across. And some of the aspen trees in one part of the forest are suffering from a drought. The other trees in the part of the forest may have been getting rain. So they've been getting nurtured by the water. And they'll share their water through their root systems, to their all of their Aspen Tree Friends down the road or down through the forest, you know, maybe 100 miles away, they share through their root systems.KC Dempster  18:18  That is absolutely great.Connie  Nelson  18:20  There's a very powerful lesson there for children.KC Dempster  18:22  It really is. And I had never heard that story before either. And I just, I'm in awe.Ray Loewe  18:28  I don't really know what's on, you know, I have a list of these, we're not going to have time to do them. But let's go to your book for a minute. Your book just came out. And it's targeted for this 4-8 market. Is that right? With with gravy spelling over on either side? And add? What's the name of the book again?Connie  Nelson  18:51  Oakie Dokie's Happy Roots. It's all about growing up happy.Ray Loewe  18:56  Okay, well, we certainly don't want to do that. Right. Well, you know, that's so important. And again, you know that that's one of the criteria of our luckiest people in the world, though luckiest people in the world know how to be happy. Okay, so, you know, maybe we all need to read this book. Okay,Connie  Nelson  19:13  It would be good for everybody to read. Yes. Because we all struggle with certain. And as I go through the book, I interact with the children with prompts and little questions. Like, for instance, when was the last time you know, you said thank you to someone? Or can you think of someone that you need to say thank you to more often that's, that's one of the roots. Respect is one of those roots. And that means, you know, appreciating what others do and thanking them for it. Cool.Ray Loewe  19:43  So, you know, unfortunately, we're about out of time. So do you have any last comments that you want to make before we have to break off?Connie  Nelson  19:52  Well, I would just like to say, think of somebody think of a child in your life, that you could plant a seed Plant a seed, maybe read this book with them, take them outdoors, you know, look for a special leaf or a special rock, just anything to get them outdoors. And, and let's reconnect children with nature so that they can grow up healthy, happy. And smart. Studies show that kids spend time out outdoors or even score higher academically. So let's just get the kids out there to grow up happy, healthy and strong.Ray Loewe  20:31  Well, cool. We will post in our podcast notes, the name of the book, and where you can get it and you have Facebook pages, and we'll give them some references to that. And you're going to showConnie  Nelson  20:44  I have a website to that's going to be go live this coming Friday. SoRay Loewe  20:48  we'll call we'll get that from you. And we'll put it up there. Okay, so,Connie  Nelson  20:53  guys so much for this opportunity. It's it's just been a pleasure. And I'd love to come back and plant more seeds sometimes.Ray Loewe  21:01  I'm gonna go on plant and Aspen tree. I mean, absolutely incredible thinking. So you have a great day. And thanks for being with us. And KC on tone for today. It's time to sign often. And we have an extra message to sign off today. Right?KC Dempster  21:16  That's correct. I want to thank everybody for listening to Changing the Rules. And to give you the wonderful news that I am retiring after many, many, many, many years of working with Ray, it's not a reflection on him. It's just that it's time for me to do things that I want to do, and not have to worry about meeting somebody else's calendar. So I'm looking forward to it. And I have a feeling that in the in the words of was it Michael Corleone "Every time I think I'm out, they drag me back in."Ray Loewe  21:53  Yeah, you'll be dragged back. And so so let me tell you what we're going to be doing here. So KC was almost unreplaceable. Almost. Okay. So what we are doing for the next four months is we have a guest host coming in for each of the four months. And the guest host is going to help us link to an incredibly new network of fascinating and motivating and interesting people. So KC, I, you know, put your ego down a little bit. But But you were placed by a team. Okay, that's true. And stay tuned, because I think you're going to find that the podcast is growing, it's going to take on a new dimension. And whether she knows it or not, she'll be back as a guest host. We just haven't set the date yet. And then we'll come back and we'll get some even more interesting people. So stay tuned to us and KC, congratulations on your retirement. And she'll be bored. She'll be back.KC Dempster  22:53  I'm not going to be bored, but I might be backRay Loewe  22:57  bye everybody.Kris Parsons  23:00  Thank you for listening to Changing The rules, a podcast designed to help you live your life the way you want and give you what you need to make it happen. Join us next week for our next exciting topic on Changing the Rules with KC Dempster and Ray Loewe, the luckiest guy in the world.  

For more info visit: memoirsandmore.comReach Clemence Scouten at: [email protected] Speaker  0:02  This is Changing the Rules. A podcast about designing the life you want to live, hosted by KC Dempster and Ray Loewe, the luckiest guy in the world.KC Dempster  0:13  Good morning, everybody. Welcome to Changing the Rules. I'm KC Dempster, and I'm here with my co host Ray Loewe. In the wonderful Wildfire Podcast studios in beautiful downtown Woodbury, New Jersey. And Spring has sprung, the trees are starting to bloom. And since I'm not somebody that suffers with allergies, I can enjoy it to the fullest. Good morning, Ray,Ray Loewe  0:36  a spring has sprung. Yeah, I remember a poemKC Dempster  0:40  I knew you were gonna say,Ray Loewe  0:41  spring has sprung, the grasses is riz. I wonder where the birdies is? So with that, how are you gonna recover from that one?KC Dempster  0:50  Well, I've heard it so many times. You didn't set me back with it.Ray Loewe  0:54  Okay, so we have with us today, one of the luckiest people in the world. And, and it's interesting, you know, we're getting a pattern here. And and we know that the luckiest people in the world are those people who kind of reinvent their lives, who who sit down, they personally decide what it is they want to do. They lay it out for themselves. And then they step into it, and they live life the way they want to live. And there are some patterns that come up in terms of the kind of people that are likely to do this. I mean, it's available to everybody. Sure. But but but some of it, you know, just kind of works its way into our lives. But you have to be willing at some point in time to change the rules.KC Dempster  1:38  That's correct. And that's why we call this Changing the Rules.Ray Loewe  1:40  Yeah. And the problem with changing the rules is you actually have to change. That's correct. Yes. So we have a young lady today, her name is I'm going to I'm going to worry about this Clemence. Scouten Perfect. Perfect. Okay. Perfect. And and that's because I had lessons on this. Okay. And I Clemence is really as an interesting background. Yes. Okay. Yes. And she is Philadelphia based. And she writes memoirs for people.KC Dempster  2:16  But there's so much more going on than that.Ray Loewe  2:18  Oh, it's incredible. It's a you know, the it's it's memoirs, but it's archiving documents. It's all kinds of things. So, so Clemence Welcome to Changing the Rules, and say hi, everybodyClemence Scouten  2:30  Hi, good morning. Thank you for having me. It's so exciting to be here with you guys.Ray Loewe  2:34  Okay, so So let's go back into history. And and the reason I want to do that is your background is so incredibly interesting. And I think there's some some things that we need to learn as to how your journey evolved into where you are now. So you were born in the US, is that correct?Clemence Scouten  2:58  That's right, right here in Philadelphia,Ray Loewe  3:00  and here in Philadelphia, and then you became a foreign nationalist in a way.Clemence Scouten  3:06  I didn't give up my citizenship.Ray Loewe  3:13  You left us right. And you move to where?Clemence Scouten  3:18  Well, my, my family moved to the suburbs of Paris.KC Dempster  3:24  I'm so envious.Clemence Scouten  3:27  So we had our very own castle in my little town.KC Dempster  3:30  Oh, how wonderful.Ray Loewe  3:31  So so Okay, so here you are, you spent the first 20 years of your life here. And then you're kind of moved to a different country. And tell us a little bit about the experience of growing up overseas.Clemence Scouten  3:45  Sure. So it was very different than here. I mean, talk about change, right? I was in a little lovey dovey, everybody gets hugged and as a sweetie pie, elementary school, and you know, in bluebell, and lovely, happy little place, and we move to France into the and I put in the French school system. And the French school system is very different than the American school system. You march in to buy to use it when you're told to sit if an adult enters the classroom, you stand up without being told, right? These are all things that happen automatically. I didn't know any of those rules and was kind of the only kid sitting when an adult stood in the room thinking why is everybody standing up? Yeah. And so it was a big, big, big difference for me. And for my parents too, but my mom was French she got it. My dad was American. So lots of change early on in the life.Ray Loewe  4:44  Okay, so what do you consider your primary language or at least back then what did you consider your primary language was?Clemence Scouten  4:52  English has always been dominant, though. During my high school years, you really think you're perfectly I was perfectly bilingual. I still am perfectly bilingual. But it my French has taken a hit now that I don't speak French anymore.Ray Loewe  5:06  So you grew up overseas and then you came back to the US. You went to college here.Clemence Scouten  5:11  Correct here in my hometown.Ray Loewe  5:14  Yeah. And and Philadelphia, you went to Penn, right? Yeah. Yeah. And then actually, you went back to Paris.Clemence Scouten  5:23  I did. My father died a few weeks before I graduated from college. And I felt it was important to spend some time back home with my mom. I didn't actually go to graduate school for the sake of going to graduate school. It's kind of something I did while I was back home. And which is a huge benefit of the French school system, of course, that you can just register for classes and you're in basically, wow. Yeah.Ray Loewe  5:46  Okay, cool.KC Dempster  5:47  I always wondered what I, you know, we didn't really go into that. I didn't know how you got back to the Sorbonne. So that'sRay Loewe  5:55  okay. So now, now we get to the heart of the matter. You came, you came back to of all places, Boston, right? Yeah. Yes. And you went into the car insurance business?KC Dempster  6:09  Is that bizarre or what?Clemence Scouten  6:12  wasn't meant to be my career? I mean, who do you know, that actually grows up to say, you know, I've always wanted to work in car insurance. Well, no, I have a lot of friends like that.KC Dempster  6:22  Well, I have two cousins. But that's because their father had his own brokerage firm. So they went to an insurance college.Clemence Scouten  6:28  Oh, interesting. Yeah. But only business. Yeah.Ray Loewe  6:32  But part of this. Now this, this was actually a key point in your life. Because I think you told me that you spent 17 years in the car business and you hated most of it is thatClemence Scouten  6:42  well, so I was meant to be the job to pay the rent, why I found a real job. And I stayed there for 15 years, and I didn't hate all of it, I will say it was a great place to learn and grow. It was a young entrepreneurial company, I was young and love to learn. And so for a long time, it was a very good fit. It just, you know, I don't care about car insurance. So at some point, you really say to yourself, why am I devoting my, you know, all the talents and energy I have to something I really don't care about? Hmm, okay, soRay Loewe  7:12  now, now enter the next phase of your life, because this kind of just took you in, in a direction that you capitalized on, just put it that way, I'm not sure it was the right direction, initially, but you made it the right direction. So So what happened, you kind of migrated out of being in marketing and the car insurance and you started working for the owner of the company in a different way?Clemence Scouten  7:37  That's right. And this is, you know, when I hear you talk about taking control of kind of the events of your life, and you know, make it making change happen, as opposed to being the subject of change that others are imposing on you. This is where it really resonates. Because So by now, my mother dies, and I'm not interested in car insurance. And I'm thinking, Well, you know, and I turned 40. And, you know, all the I don't live in Philadelphia, which is, as far as I'm concerned, the greatest city in the nation and where I want to be. And so, you know, I had to, I felt I had a choice to make, like, was I gonna keep plugging along and in, in this industry of insurance, or do something that excited me, and that made me feel like I actually was a lucky person? And the answer was, yes. And so I, I quit my job. I emailed the founder of the company, who I knew because, you know, had been a small company wants now it's quite large. And he said, wait, wait, wait, don't go, I have a better idea. You're going to come and work in philanthropy with me and run my corporate foundation here at the company, but also my personal family foundation. So huge pivot, got very lucky, but I think that luck was due to me taking a huge risk. Absolutely,KC Dempster  8:52  absolutely. And I think that's where people stumble, is that that that first step into the unknown is terrifying. Oh, yes.Ray Loewe  8:59  Yeah. And we're gonna get into what you actually do now, which is where you wound up, but I really think for the sake of our listeners, you know, we're all in this kind of a situation in life where we find ourselves often in places we don't want to be. And I think there was a Gallup poll out not too long ago that said something like 80% of people hate their stupid jobs. Now, I'm not sure that they really hate their stupid jobs, but I think they don't like them. Okay. Right. And and, and they they feel stuck because like you said it was a paycheck. So here you are, you've kind of you know, work your way into something. So So tell us a little bit about the foundation experience that you had and how it helped you to go into your next phase?KC Dempster  9:45  Right, because I think you even controlled that, did you Not?Clemence Scouten  9:50  A little bit. Yes. Let me just say one more thing before we move on because I think your listeners might find it interesting when I when I did this when I quit the job and I told everybody in the company, which by I'd been there for a dozen years already. so i knew a lot of people about a lot of people came up to me and about half of them said oh my gosh i'm so envious i could never do what you've done because i'm terrified and then the other half came up to me and said you're nuts you are absolutely nuts this is gonna fail you're gonna failKC Dempster  10:19  yeah yeah those are the people to steer clear ofClemence Scouten  10:23  yeah i understood what they were saying i was afraid of failing to write i mean that's that's the terror that you just mentioned how terrifying it is right right you know it's so anyway so yeah so so now i'm in philanthropy and this was another you know thing i was grateful for it was a hugely humbling experience i had never been in a school that you have to walk through a metal detector to get in i had never spent time in a housing project and your eyes are really opened or at least mine were to to what you knew intellectually had been a nice life but you don't really understand the disparity until you actually see living conditions for people who have lives not as comfortable as yoursRay Loewe  11:03  so your job was to give away money basically and but yes but to do it to people that were underprivileged to people who didn't have what we were fortunate enough to have they didn't grow up in parisClemence Scouten  11:16  right although i will say we moved to france for financial reasons but the the yes the foundation and the owner Jim and Kathy focus a lot on education so i spent a lot of time in schools and with principals and teachers thinking about how to try and help kids you know do better in school by you know various programs and projects and so onRay Loewe  11:42  okay so at some point in time you severed your your relationships with the foundation and started your own businessClemence Scouten  11:51  yes well so there you go again this this having jumped off the cliff and having someone catch me with this wonderful opportunity made me realize that jumping off cliffs actually is something you need to do relatively often so i did it again i spent three years three wonderful years working in this foundation stuff but still i wasn't in Philadelphia which is my dream my dream was to come back to philadelphia and so one of the things i had discovered in this job was that people people keep a lot of archives and personal documents and records which i think we all know that intuitively that we all have archives and documents but that there might be an opportunity as a job as a business to help people organize those and save those properly and also transform them into books and other media that would be enjoyable for future generations and so that's what i decided to doKC Dempster  12:49  but you started doing that with Jim and Kathy correctClemence Scouten  12:52  i did it yep i started doing with Jim and Kathy these these philanthropists and that's what opened my eyes to that it could be a businessKC Dempster  13:01  right because you mentioned that we all have archives i think that if you were to say that to most people they would look at you like you're crazy because to me that that implies that it's organized i would say we all have we all have documents and we all have photographs but they're not necessarily archives yetRay Loewe  13:20  it's called it's called stuffKC Dempster  13:23  stuff yes yes theClemence Scouten  13:25  opportunity to have archives yeahKC Dempster  13:27  right yesRay Loewe  13:28  okay so so here you are now you're back in philly okay with no paycheck rightClemence Scouten  13:34  that's rightRay Loewe  13:35  okay so tell us went through your what went through your head and kind of what came first you know that that was pivotal in making happen where we're eventually going hereClemence Scouten  13:48  well i mean i i'm not sure how to answer that it was it was an idea that i had that i knew that this you know there was a demand for this type of services i didn't understand that there are other people already do this i mean i knew that like if you're a Rockefeller or something you have several archivists who work for you because your papers are so extensive but i didn't know that an everyday person would hire someone to write their memoir or to create a family history book for them based on their family stories and so i i you know did that for a friend's dad i helped him write his memoirs as an experiment and once having done that i thought okay well actually this is going to be terrific this is this is let's go this is a business let's find more clientsRay Loewe  14:35  okay so let's let's go back now and to all the objections you get from people when you say to them let me write your memoirs or let's write your memoirs i mean how many people actually sit down and say i want to write my memoirsClemence Scouten  14:52  well i think a lot of people think it secretly and then there are a couple concepts that derail them and one of them is and they're all unfortunate because they're none of them are really legitimate. They're just irrational fears. So people think oftentimes that it's it's narcissistic, that it's a total ego trip to write your memoirs. And therefore, it's not worth doing because you're going to be thought of as a, you know, as a belly button worshiper.Ray Loewe  15:25  Okay, that's an interesting term. We're gonna we're gonnaKC Dempster  15:27  I need to I need to think on that.Ray Loewe  15:31  Okay, so the ego ship and and you have a blog on your website, that's three myths sabotage her legacy, and that's right. And that was one of them. Do you remember the other two? Or do you need proper?Clemence Scouten  15:44  Good homework? Right? The others are very close, closely connected. A lot of people feel that their life isn't that interesting? Oh, I haven't. I haven't done anything special. I didn't invent anything. I didn't cure cancer. And therefore it my life isn't worth recording. And and I say no, that's absolutely incorrect. And if you think about it, in terms of one of your ancestors, so for instance, would you like to read 50 or 100 pages that your grandfather wrote, or your great grandfather wrote, even if that person had not done anything, as so described as interesting, of course, you'd like to read that document? Actually, it would be a treasured family heirloom. So why is that not the case? For you? It is in fact,Ray Loewe  16:28  yeah, I really think that that's the issue at heart. If you go back and you ask yourself the question, would I like to know more about my grandparents, or my great parent parents? And and I think mine were all horse thieves. But, but, but but they were interesting horse thieves?KC Dempster  16:44  Well, sure. What's more interesting than that? Yeah.Ray Loewe  16:46  And, and so the idea is that if you can go back and ask that question to yourself and say, Do I want to know more about a relative that I had in the past or all my relatives? Then why shouldn't you leave that legacy for your kids and your grandchildren?Clemence Scouten  17:06  Absolutely. Absolutely. And, you know, they're gonna, these your kids love you. And therefore, they're going to love what you write. I mean, it's that simple.Ray Loewe  17:17  Yeah. And and maybe they're not interested today.KC Dempster  17:20  Right. Right. That's right.Ray Loewe  17:22  But I think they're interested in, you know, I was talking to somebody else A while ago. And I remember the comment coming up, coming up that she wrote a book about her father. And one day she walked in to tuck one of her kids in, and I think the kid was 10 or 11 years old, and found him reading the book about his grandparents. Wow. And, you know, that's kind of an eye opening moment that, you know, people are interested, but they can't be interested if you don't provide them with the material. And so this is what you do, or part of what you do now, is that correct?Clemence Scouten  17:55  Yeah, it's the, it's the core of what I do this, this idea of helping someone or a family, identify the stories, the traditions, the values, you know, all these intangibles. You know, collect those, identify those, and then put them down on paper and a beautiful book that you're going to be proud to hand to your kids and grandkids and that they will treasure and cherish for the rest of their lives. I mean, you're right, the 16 year old may or may not be interested in family history. I mean, you know, 16 year olds care about themselves, just totally normal,KC Dempster  18:30  and only themselves,Clemence Scouten  18:31  and only themselves. But when they get older, when they have their own kid, when they become a grandparent, you bet they're going to be happy. They have that book.KC Dempster  18:39  Right, right. I mean, I'm sitting here thinking stories about one of my grandmother's that, you know, we as children, heard because, you know, my mother would tell these stories about her mother, but I'm thinking my kids probably haven't heard these stories. So I'm probably gonna have to do some jotting.Clemence Scouten  18:57  You should. And it's so easy. I mean, of course, I would love it if people hired me. But there are so many things that you can do on your own. I mean, just hit record on your phone, a story comes to mind hit record on your phone, it just keep a little notebook and say, Oh, the story about when Tommy fell out of the tree and broke his arm. Or, you know, you look at your old photo albums, and you say, Oh my gosh, that's Grandma, so and so. And she did X, Y, and Z and just take notes. And then it's much easier to like, get your thoughts in order because you're starting from a list.Ray Loewe  19:27  Yeah. Yeah. You know, one of the things that you have on your website, by the way, is a free memoir writing worksheet. Yes. Okay. So So, you know, that's probably a great place to start. If you don't know what you're doing yet. You don't know what you want to do yet. Go there. So tell us a little bit about what's in that worksheet and, and how you get people to start thinking about this kind of a project and then how it can evolve it to a self completed project or sometimes when people know they need you.Clemence Scouten  20:00  Sure, you know, writing your memoir is actually a lot of work. And I think people get discouraged because it's, you know, it just feels like an insurmountable project, right? We don't very few people go to school and take a class on memoir writing. And so with big projects, any big project in my view, and this applies for archiving and other family projects, break it down into small pieces. So, you know, start small, spend, you know, devote a couple hours to writing a story about your childhood or talking about, you know, what it was like going to school back in the day or learning to ride a bike or your first car? Your first car is a great one, it's easy to talk about your first car, What color was it what model was it? Was it new? Was it used? Who taught you to drive it? Was it a standard or an automatic, you know, there's so many descriptors, and just talking about something like that, that give a snapshot of a point in time, that doesn't exist anymore. And just to finish my thought, the just starting with a tiny little story, like that is a great way to gauge whether or not you have the appetite for, you know, writing 100 more pages.Ray Loewe  21:14  Well, and stories, you know, there's nothing better than a story well told, okay. And we and we all have them, it's sometimes you have to think a little bit about them. And, and I love your analogy about start small. I remember somebody asked me once upon a time, how do you eat an elephant? And the answer is I don't eat elephants.KC Dempster  21:35  The true answer is one bite at a timeRay Loewe  21:37  one bite the time so.So. Okay, we're unfortunately near the end of our time here. ButKC Dempster  21:44  I wanted, I want to jump in and ask Clemence to give us her website so that people can access this wonderful material.Clemence Scouten  21:52  Thank you for asking. So the name of the business is memoirs, and more. And the website is memoirs and more calm.KC Dempster  21:59  Oh, that's easy.Ray Loewe  22:00  Okay. And more is the important part,Clemence Scouten  22:03  right? Sure. That's right. Because memoirs is one part of your, you know, your story. But you can do a family history book, too. We mean, you all these photographs, and these birth certificates, and these ship manifests and all the objects, we have all that stuff, scan it, photograph it, let's make a book and include that with the stories that makes you know, any photo makes the story better.Ray Loewe  22:25  And, you know, I think the thing that really hit home with me here is that, you know, if you go back and you ask yourself the question, do I wish I knew more about my parents and grandparents and great grandparents? And if the answer to that is yes, then you need to write your memoir somewhere along the way. And whether you do it yourself, whether you make it into a large project, whatever it is. So, again, we're nearing the end of our time. So Clemence, what, what other comments Do you need to make before we sign off?Clemence Scouten  22:57  Well, I just say you touched on something about telling a great story. That is actually one of the reasons people freeze up and are afraid to write because they feel they're not good writers or they're gonna make mistakes. And you know, the fear of the red pen is like, absolutely real. But don't be too hard on yourself. No, you know, we're not getting you on the New York Times bestseller list here. That's not what this is about. It's, people are gonna love it because they love you, you know, they're gonna hear your voice. I mean, it's an act of love. It's a gift of love to write these things. And so that's what you should keep in mind.KC Dempster  23:28  I think that really, that kind of sums it up.Ray Loewe  23:31  It sums it up. So Memoirs and More. Okay. Clemence, right. We have to pronounce your name right if we're going to work with you, right. And, and, yeah, sit down and think about what you don't know about your relatives and what your kids ought to know about you. Right? You got it. Great. So thanks for joining us today and KC why don't you sign us off and take us to next week.KC Dempster  23:59  Yes, next week we are going to be talking with and the timings perfect because it's spring, Mother Nature. So tune in because this is going to be amazing.Thank you for listening to Changing the Rules, a podcast designed to help you live your life the way you want and give you what you need to make it happen. Join us next week for our next exciting topic on changing the rules with KC Dempster and Ray Loewe, the luckiest guy in the world.  

Reach Nora Kerr through, memoirforme.comTRANSCRIPTThis is Changing the Rules, a podcast about designing the life you want to live, hosted by KC Dunster and Ray Loewe, the luckiest guy in the world.KC Dempster  0:13  Good morning, everybody. Welcome to Changing the Rules. I'm KC Dempster, and I'm here with my co host Ray Loewe in the Wildfire Podcast studios in beautiful downtown Woodbury, New Jersey.Ray Loewe  0:26  It's the wonderful Wildfire Studios.KC Dempster  0:28  Who's giving this introduction?Ray Loewe  0:30  Well, I'm going to jump in here because of the wonderful Wildfire Studios. You know, we still have no idea how to do a podcast, you know that?KC Dempster  0:39  I don't know, I think you're kind of getting broken in. Ithink. I mean, you don't know the technical stuff. But you don't have to because we have Wildfire here to support usRay Loewe  0:47  And they do it all right?KC Dempster  0:48  Yes, they do.Ray Loewe  0:49  So So tell us why we're talking about Changing the Rules?KC Dempster  0:53  Well, we're talking about changing the rules, because we believe that there are a lot of people in the world who are actually what we would call the luckiest people in the world. And these are people who design the life that they want to live. And then they live it to the max without letting somebody else tell them what to do. They want to live their own life. Yeah.Ray Loewe  1:14  And you know, we're saddled with all these rules from the beginning of our life, from school, from parents, from church, from jobs from all these things society, and you know, if you live by other people's rules, you're not living your own life. You got it. Very good. Okay. So the whole idea is to filter through the rules, finds the one, find the ones that work for you, and go out and do it.KC Dempster  1:39  Correct. And make some rules for yourself that will work for you.Ray Loewe  1:42  Cool. So we've got a great guest today. Yes. Okay. She's out there in the wilds of Chicago. And Nora Kerr, Nora Kerr. Okay, say hello, Nora.Nora Kerr  1:55  Hi, everyone.Ray Loewe  1:56  Okay, so so Nora runs a company called memory Memoirs for Me. All right. And we're gonna let her tell you later as we go, what that means, because her story kind of just builds right into it. But where I want to start, Nora is way back when you went to college, because unlike most people, you actually did things in college that are reflecting in your life today.KC Dempster  2:24  Even if you didn't know that they would.Ray Loewe  2:26  Yeah. So so so tell you went to Wittenberg college. Right, which is now Wittenberg university, I believe. And you wrote your thesis in what?Nora Kerr  2:36  Family storytelling? What madeKC Dempster  2:40  what, what made that come to you?Nora Kerr  2:43  Well, if you can imagine my, my family, it was pretty funny cast of characters. And they just, you know, I wasn't always in creative writing classes. And it always came back to my family, like growing up with my siblings, and, you know, this big Irish rowdy family and I just knew there was a lot of content there. Ripe for pickinRay Loewe  3:07  So family lives in fear of what you might publish about them? Is that what it is?Nora Kerr  3:13  Well, as the great Anne Lamott said, You can't worry about that, if they if you want to, if they they should have behaved better that she has.KC Dempster  3:24  Absolutely, yes, I have, after all, you are going to school to be a writer, correct?Nora Kerr  3:29  Correct. Yeah, I probably thought I was gonna be a journalist or I didn't know. You know, I was still pretty directionless back then. ButRay Loewe  3:37  well, I think I think we all are, but but I think people are going to find out how significant as that is, as we get into your journey and where you're going. But But you also mentioned that you spent hours in the dark room. Now I don't think we have dark rooms anymore. Okay.Nora Kerr  3:52  So sad. Yeah,Ray Loewe  3:53  yeah, it is. But but it was an element of photography in here as well as writing. And both of these kind of meshed eventually into your business meant Memoirs for Me. So So let's talk a little bit about how you got into this whole thing and talk a little bit about the job you hated talk about some other things that happened in your life and then talked a little bit about how this whole thing unfolded.Nora Kerr  4:24  Sure. So in 2015, I was in a job that I told, you know, I mentioned that I was chasing a paycheck for I would say most of my 20s and 30s. And, not surprisingly, was not feeling very fulfilled in my career life. And at the same time I was, I had two young kids, my dad in 20. So that would have been 2014 was diagnosed, he was living with prostate cancer for many years. And then in 2015, we got a pretty scary prognosis and just I just think like, all those factors came together. And I really felt like I was in a crisis, like, emotionally and wasn't handling the news about my father, who I love very much very well. And, you know, it's, it's funny, you go back to what you know, and I just went back to writing and asking questions and just, I just, you know, clearly realized there was so much about my dad, I didn't know. And here we had this six months, you know, prognosis with him. And that was, I think, on on the on the high, the long end. So I was working with a coach, a life coach, life slash career coach, and trying to figure out my next professional move. And, you know, you do all those skill assessments and stuff and interviewing and writing kept coming up. And I was like, you know, what, I'm going to tell my dad's story. And I think at that point, I was just, it was more of an emotional coping thing than any kind of professional goal. And just, it was just this trans, transformative process in my life. And I found out all these amazing things about my dad that I never knew. Because who asked these questions of their parents when, you know, until until you realize you don't have the time to ask them anymore. So I found out all these things that, you know, my dad struggled in his career, never knew that, you know, he just always outward, he had this outward projection of success and happiness about him. He struggled with depression for much of his life, like, and he was very forthcoming about this, or I would never speak so openly about it. You know, I think when you get to the end of your life, like just all those kind of filters and everything that he kind of held, held in for so long, just came out. Right. It was just awesome. Just a great experience, though, you know,Ray Loewe  6:53  some people would think that that would be a depressing experience. Obviously, that was not,Nora Kerr  6:58  you know, it wasn't Ray because I think I, you know, it was, I was trying to understand my dad's story. And what I really came away with is a better understanding of my own. And it was just It was just like, oh, that's why I feel the way I feel. You know, like, I'm not alone. You know, these people in my life have gone through these things before me. Like we just we just always think that we're like, the first thing first people going through hardships.KC Dempster  7:28  Yeah. Okay.Ray Loewe  7:29  So this is the forerunner of what is today your business, right? So I was sitting down with your coach, I think she, he or she probably said, Hey, you know, this is where you're going. Right? And this is where you went?Nora Kerr  7:44  Yeah, she was like, would you ever? She's like, what about this? You know, what about making a go of this? And, you know, we have a lot of talk with my husband about whether we could financially make it work. Thankfully, you know,KC Dempster  8:00  that's always a consideration. I mean, you have to take that into account. You know, yes, we all want to be doing something we love to do, but sometimes transitioning to that from one place to another. It can't be just jumping off the cliff.Ray Loewe  8:15  Yeah, but the point is, it's possible Yeah. And the point is a to many people today are just trapped in jobs that they hate. I think it was a Gallup statistic A while ago, that said something like 80% of the people either hate their jobs or don't like them, okay. And, and that's appalling when you think about it. And here, you are able to go back to your college courses, you were able to, you know, put it all together or take a relatively sad situation, and turn it into a very fulfilling situation and build a business.KC Dempster  8:51  So let's get to that.Ray Loewe  8:52  Okay, so, on your website, you have a bunch of blogs, okay. And I want to go after them right away. So So let's start with the greatest story ever told,Nora Kerr  9:07  hmm. Yes, big language around a very simple idea. So that blog was about a recent event, I was trying to get my kids into bed, and you know, doing the usual harried parent thing that I just, you know, was trying to wrap the day and I wanted to, like relax myself. It had been a long day and my I passed by my 11 year old son's room, and he was quietly reading. And I was surprised to find out it was the book I did on my dad back in 2015. So he's had a copy sitting on his bookshelf for many years and just for whatever reason, he decided to pull it out and he just he had all these questions and it just became this like, like, it just stopped me in my tracks to see it. And then we had this beautiful conversation about his G-pa you know, my dad, and It really struck struck me. I know this right in my life that this this is a beautiful thing that, like stories are amazing. But the lasting power of them, you know? Yes. So it was just a great experience and I had to write I had to write about it.Ray Loewe  10:20  So So what would you suggest here, I mean, we all have family members here. And you found a an interesting way of building a relationship with people by writing about them. You know, and and how many of your other family members have you picked on?Nora Kerr  10:39  My mother and her three sisters, I did a separate book project for them.Ray Loewe  10:46  Okay. And you and your firm now have written several 100 of these for other people. Is that correct?Nora Kerr  10:52  Yeah, we're pretty close to 200 stories. Okay. Wow.Ray Loewe  10:55  Okay. And every one of them, you pull out of people, things that, you know, we don't know why. I mean, when I go back and look at my grandmother, she was an extraordinary cook. And nobody wrote down the recipes, because she didn't willingly write them down. Okay, and they're all gone. Now. Right there. They're lost, right? And, and it's because we never took the time to do what you did with your father, I found the same thing is true with she and My mother spoke Hungarian in the house. I, I kind of walked away from that. Now I sit back and I say, Gee, I wish I would have taken advantage of that opportunity.KC Dempster  11:40  Well, in fairness to you, Ray, a lot of times they spoke it so that you didn't know what they were saying.Ray Loewe  11:46  Well, that's true. But But you know, getting back to Nora over here and what she's doing for people how? Well let me let me hit a different blog that you have on your website over here you have one on reluctant storytellers. And, and I think that most people are afraid to go back to their relatives because they don't know how to start the conversation. Okay. And talk to us a little bit about reluctant storytellers.Nora Kerr  12:18  Yeah, so this could look different, depending on the family. But you know, I've heard every barrier there is from I don't have a story to tell, who would care about my story. You know, nothing happened in my life, like just totally downplaying their own life story. I've also heard, you know, there's parts of my life I'm not real proud of, you know, almost like a shame kind of barrier. Right? So, and both are very valid. You know, I always try to make sure my, the clients know that they're in control. So we might talk about uncomfortable situations, but that's not, you know, that's not the focal point. It's like, how did you get through it? And what did you learn from it? And how did you grow from it? Like back to Ray, you were talking about, you know, the experience with my dad, it could have been very sad if I sat and dwelled on his challenges, but we talked about how he got through it. You know, I mean, he was a living testimony that you can get through tough things.Ray Loewe  13:18  So, shall we, when you get clients in, Does it come with the person whose story it is? Or does it initiate from somebody who wants to find out what the story is about somebody else?Nora Kerr  13:32  It's usually their adult children. So right there, that's another, you know, just telling them there is somebody who wants to hear your story, you know, the fact that they reached out to me and they want to document. So usually, by the end of the interview, they're like, Wow, I didn't, I guess I do have a story to tell. Like there's there is a realization and to me, that is a really beautiful moment.Ray Loewe  13:58  Okay, so you had another blog up there. And it was when you were the happiest,Nora Kerr  14:04  Hmm, Yeah. Yeah, yeah, I have the unique position that I get to talk to all these elders. Going back to I do feel that I am one of the luckiest people in the world to be able to get to hear these stories. And oftentimes, I hear about, I'll ask them, when were you happiest? And it's oftentimes when their children were little, you know, when life was completely chaotic. And here I am kind of sitting in that position in my life and it's just this weird kind of meta situation where I'm like, it has truly made me pause like when I'm in the middle of a chaotic parenting moment. I do think about, you know, those these seniors that I talked to saying this you know, enjoy it, enjoy it while it lasts.Ray Loewe  14:57  So now the pressures on because now You have to take notes when you're in these chaotic moments, right? Because somebody is going to ask you about this later, probably you. Okay. Let's talk a little bit about how you approach this. I mean, I think we all have either a story we want to tell, or we know people that we'd like to get the story out of. And, you know, we could go to somebody like you. And I think that there's a bridge before that. Because we don't always feel confident that we have that story to tell. So So how do you what are the questions that you ask people to kind of know that there's a story? And how do you get started with this stuff?Nora Kerr  15:42  I always know there's a story. I mean, even when I have worked with people that are tough nuts to crack, and yet they do still crack.KC Dempster  15:54  Well, yeah, and you know, like, I think that, that when they say, Well, I don't have a story to tell they're thinking in terms of movie worthy. But that's not what you're looking for. Right?Nora Kerr  16:05  Right. Yeah, I you know, I always love asking about, what did you What did you eat when you were a kid? You know, it sounds it says so much. You know, was there enough food? Who prepared it? What cultural traditions are seen in those family meals? What you know, what was talked about who was sitting around the table? Like, it just paints such a beautiful picture. And everyone had that experience? Like, even if they were hungry? Like then tell me that story? So I'm sorry, you were somewhere else? Right? No, in terms of photos?Ray Loewe  16:38  No, I'm not. You're right, where I kind of am interested in hearing about things because I always anticipate this reluctant storyteller out there, this, this person who's got this story, but you know, they think nobody's interested in this. And here I am, you know, that the telling tale here is when your son picked up the book about your father. So there is an audience.Nora Kerr  17:03  Yeah. And he's gonna pick that book up in five to 10 years, and probably find something else in there right now. Right? It's like a conversation starter. That's what I think is so cool about it. So he's not here anymore. But yet, these stories are here to ensure that his legacy is still very much relevant.Ray Loewe  17:24  Okay, so you had also on there tips for Do It Yourself interviews? Why don't you give us a few of those, and then we're going to segue back into how people use somebody like you to get the job done when they don't have the time, or they don't know how,Nora Kerr  17:41  yeah. Yeah, you know, yes, we do this for a business. And, of course, I'd love everyone to be a customer, but I'm aware that, you know, it is an investment in time and, and money. And so some people do want to do it themselves. So a lot of what we do is just talk about how you can do that it's almost become it's become a mission, personal mission for me. So, we do have a lot of free resources on our website. And, you know, my number one tip is to start with pictures, you know, pull out, pull out old photos. And I mean, it can be as simple as, you know, pulling out that old shoe box and sitting down with mom, or grandma or whoever it is, and just saying, who's this?You know, or, you know, where was this taken or just, you would be surprised of the stories even like memory care patients we've worked with, you know, if you get them sitting with some pictures long enough, maybe play some old music, pull out old yearbooks, stories just will organically start spilling out.KC Dempster  18:47  That's fantastic. I didn't realize you worked with memory care patients. And that I think is such a gift to, to the person to the families. Wow.Nora Kerr  18:57  I'm not gonna pretend that I have any kind of medical or any professional background, but we've done enough of these interviews that it's just you just have to be patient. And usually, you just see work with the family. Right, right, right.Ray Loewe  19:10  Now, if I were doing this myself, I would have to have writing skills. I, I mean, I could see myself sitting down and putting a picture in front of relatives and stuff like that, and tell him Tell me about this. What I can't say is taking notes and turning it into a meaningful manuscript of some kind. So let's talk a little bit more specifically about what you do here because I know you have several packages available to people. Some are you know, maybe we do everything some or maybe you do almost everything but how do you work with people here? What what happens?Nora Kerr  19:47  Well, we say we're a full service company. So you don't really have to do anything. We'll guide you through the whole thing. But, you know if we have worked with clients that have written pieces pulled together And we'll help edit and lay it out. As part of our process, we use audio recorders, we use video recorders, and then we transcribe. So even though Yes, there is some there, there is writing involved, a lot of it is, your loved ones own words, is a bulk of the story. So we're just kind of helping to shape it, you know, clean it up, make them sound as as brilliant as as possible. But we'd like to keep, like, you know, they're, they're the terms that we they would use, or, you know, we've even done once, you know, with accents, or we worked with someone whose English was limited, and it was like, almost like a, you know, a bit of that Spanish English English mix. So we kind of peppered that in her in her quotes. So yeah, technology is great for, you know, do it yourself. So audio recorders on your smartphone, just that like that voice memo app is great. You just hit record, pull out some pictures and, and you're, you're rocking and rolling. SoRay Loewe  21:09  So the end result winds up to be a book of some kind that your kids can read when you're tucking them in at the end of a hassled day. And you're pleasantly surprised by gee, they are actually involved in their family's history, right? I think what you're doing is wonderful, I wouldn't what I'm not sure of yet is how you set the stage to do this. I mean, if I were going to do this, do I go to grandma and say, Grandma, I'm going to bring somebody in. And I want you to tell your story.Nora Kerr  21:41  I always say, ask them if they wish they had the story of their parents. So like, once you flip it around, and they see the value it is to the next generation, then they're usually a little more forthcoming.Ray Loewe  21:57  So once Yeah, of course,Nora Kerr  21:59  they wish they had the story of their parents or their grandparents. Right. So. Okay, soRay Loewe  22:05  that's the key right there. Boy, do you wish you had the story of your parents or your grandparents or other family members or whatever? That's, that's wonderful. Okay, we're near the end of our time. So do you have any comments that you want to make that you want our listeners to think about?Nora Kerr  22:22  You know, just the sense of urgency. Obviously, for my own example, I don't recommend waiting until you have a scary prognosis. If you have a loved one who's in good health. And you want to their story, and it doesn't, it can be at any point of their life, right? It's just a snapshot. So don't feel like you have to wait for a certain milestone birthday, or, you know, oh, maybe they're not old enough. Like, that's ridiculous. So just do it. Just start start asking those questions now. Because, you know, you just never know, that's true. AndKC Dempster  22:59  I think that the other thing to make it seem less daunting is to have people understand that this is not the autobiography, where they start at the day they were born and have to record every single event up until today.Nora Kerr  23:13  Yeah, that's a great point. Like, you know, I personally was really in a crisis with my career. So I wanted to hear about my dad's career. So I, that's where we started, like, there was no chronological order to it. It's like, what are you interested in and start there.Ray Loewe  23:29  And one of the things that you can do is you can go to Nora's website memoirs for me, okay. And she's got some lists of some of the things that they do for other people with some ideas of prices on there, too. So this doesn't have to be this huge, expensive project that we think it is. And, you know, we've been doing a series of stories for a while here on storytelling. One of the things I think is a story well told is just that special, okay. And when I look back with regrets, by the way, of all that I didn't capture when I had the opportunity. And now when I think about it, it's not there anymore. Okay. So I would suggest you, you know, take a look at this kind of a thing and see about how you might weave this, this kind of storytelling in your life. And Nora is a great place to start, and any again, I'll give you one last chance at last comments, Nora, you can do?Nora Kerr  24:32  Well, so it's memoirforme.com, just singular for that. Yeah, we have a we have a free interview kit, like a toolkit. If you drop us an email, you can download that. So that's completely free on our website. That's a great place to start. And, yeah, it's never too late. That that is my parting words.KC Dempster  24:53  Thank you. Thank you so much. Yeah,Ray Loewe  24:55  and thanks for sharing the significance of all of this with us and have a great day. And KC, where we go next.KC Dempster  25:02  We're going into another podcast next week and you haven't told me who the guest is as usual. So thank you everybody Tune in next week because I'm sure that even though I can't tell you who it is, it's going to be great.Ray Loewe  25:16  Better than you think. We'll see you next week.Kris Parsons  25:21  Thank you for listening to Changing the Rules, a podcast designed to help you live your life the way you want and give you what you need to make it happen. Join us next week for our next exciting topic on changing the rules with KC Dempster and Ray Loewe, the luckiest guy in the world  

Lisa Corrado: lisacorrado.comTranscript:This is Changing the Rules, a podcast about designing the life you want to live, hosted by KC Dunster and Ray Loewe, the luckiest guy in the world.KC Dempster  0:11  Good morning, everybody. Welcome to Changing the Rules. I'm KC Dempster. And I'm here in wonderful, downtown Woodbury, New Jersey at the Wildfire Podcast studios. And we are ready to have a fantastic podcast with you. You know, Changing the Rules is about taking control of your life, and deciding what works for you and what doesn't work for you. And our guest today has done that in the most amazing fashion more than once.Ray Loewe  0:43  Yeah. And she really changed the rules. And she is one of these luckiest people in the world who have personally redesigned their lives and then are living them under their terms.KC Dempster  0:56  That's correct.Ray Loewe  0:57  That is Lisa Corrado. to a tee. I believe. So good morning, Lisa, welcome to Changing the Rules.  Lisa Corrado  1:07  Good morning. I'm excited to be here. And I'm glad I get to be in the luckiest people in the world club now.Ray Loewe  1:14  Well, I think you've always been there. I you know, and and it's interesting, and this is a good time to comment on this is there are some people who go who become the luckiest people in the world, and then they kind of fall out of it at times. And that's one of the reasons that we're here. It's it's kind of KC hates this word. It's like a rope of hope,  towards bringing people back in. And I think that, you know, when we get into your journey, you're going to show people that you kind of done this multiple times in your life. And I think you said it's something like on a 13 year cycle.Lisa Corrado  1:51  You seem to I don't know if I'm like a cicada. But yes, I seem to 13 year cycle for for big changes. So Alright,Ray Loewe  2:02  interesting. What's the let's let's skip the mundane. Let's start with the exciting. So a while ago, you climbed Mount Kilimanjaro. I did. So tell us a little bit about this.Lisa Corrado  2:16  So we, I would say when my husband was 58 or 59. He said, Do you know what I want to do for my 60th birthday? And I said no. And he said, I want to climb Mount Kilimanjaro. I said, that's great, honey. That's terrific. Because I knew nothing about it. And I said, Give me a little information and get back to me. And when I learned that it was one of the you know, one of the Seven Summits, the highest peak in Africa. It was like a scary, dangerous thing. I said, oh, we're not doing that. I'll take you out to dinner instead.KC Dempster  2:55  Talk about mundane.Lisa Corrado  2:57  Yeah. And what actually happened was we, we he embarked upon a campaign that I joined in on to learn more about it. And as I did, I got really, really excited. I was so excited to see the possibility of actually doing this thing that he wanted to do and that I became excited about. So we did some a lot of research. We spoke with a lot of people. And then we said, okay, we're gonna do this. And it's one of the greatest journeys of our lives. No question.Ray Loewe  3:30  And you managed to do this right on his birthday, didn't you? Yes,Lisa Corrado  3:35  yes. So somehow it worked out that our climb wound up with summiting on his 60th birthday, and there is nothing was that we had, when you climb Mount Kilimanjaro, if you're doing it with a reputable trekking company, you have a lot of people with you, to help keep you safe to carry things, all that stuff. And this group, this crew, this amazing crew that we worked with, sang Happy birthday, it's so unbelievable. We have a video of that, and we play it all the time because it's you can't help but smile when you see this. It's just really something else.KC Dempster  4:14  It's the memory of a lifetime. Yeah,Ray Loewe  4:17  I don't think that just happened. I think that was part of Lisa's plan. And we're gonna get into that planning stuff in a little bit, right? Yes. Okay. So so you climb Mount Kilimanjaro, and I know you're an active traveler and you have all kinds of plans to do some other things. So is there anything that's that spawned this or is just this just a natural part of who Lisa is.Lisa Corrado  4:44  We have always liked to travel but we had kind of a catalytic event happen that really spawned even more travel. So in 2010, I was diagnosed with non Hodgkins lymphoma. And I went through many months of chemotherapy. And then I went through about a year of recovery. And my husband, Fred will call him Fred, because that's his name. Fred. Fred said, when we when you are done with this, we're, he said, I want to do something special and want to give you like your own Eat, Pray Love experience. And that's the Elizabeth Gilbert book where she took a year off, went to Italy, India and Indonesia. And he said, You know, I want to figure out something like that. And from there, we realized, boy, we've really dodged a bullet here. And there's no time to waste. Let's get out into that world. So since then we owe our big thing is travel. That's what we spend our money on. And it's all we talk about it seems we're always planning the next trip, even as we're on a trip. And we've done some truly remarkable things. I mean, Kilimanjaro was great. Last year, we did, we were in Peru, and we did the Salkantay Pass, which was about 15,000 feet. So Kilimanjaro is over 19,000 so Salkantay Pass is over 15,000 feet. So that was a nice big hiking trip, that we have plans to go to Patagonia. Next year.Ray Loewe  6:25  Cool. Okay, so we've established you as an adventurer. Okay, now, how the heck did you get from computers to there?Lisa Corrado  6:38  Well, so I know what you're referring to by so my undergrad is in computers. And my first my corporate job was, which was 13 years was working as a director of project management for a technical division of a marketing research company. And I, you know, loved the work, but I didn't, I didn't feel fulfilled, I didn't feel like what I did actually mattered in the scheme of things. So I did a great job with my clients, I had big consumer packaged goods, clients who sold products like soda, and beer and cigarettes and things like that. And I didn't have their passion for their products. So it, it began to really weigh on me, absolutely weighed on me every single day at work. And don't get me wrong, I had a great corporate life, I had a great salary, I had a beautiful office with a water view. I had somebody who watered my plants, I had somebody who fixed my printer, you know, I had all the things that you're supposed to want to have. And I was so miserable, because I didn't feel like I was making any kind of difference. And it became like, I started to become sick from it. I had a stomach ache every day, I lay on that lay on the floor of that really beautiful office with my door shot looked up at the window, the ceiling and I thought there's got to be a better way than this. Like this can't be, this can't be right. So I spent some time trying to figure out well, if I'm not going to do this, what am I going to do? And I just did a simple exercise where I walked around my house and tried to figure out okay, what do I really love to do? How do I spend my time when I'm not at work? And I got really clear on a few things. One, I have a book addiction problem. I had just tons of books all over the place. And I also noticed I bought a lot of books about nutrition. So I thought, well, that's interesting. And I started to explore a couple of different career paths, looking into being a librarian, and being a nutritionist, and honestly, it came down to the availability of the graduate school program, nutrition, nutrition won out because I love them both. So I you know, as I was still in corporate, I went to grad school on the weekends and got a master's in nutrition. And then you would think, the then all of a sudden, I'm in my new business being a nutritionist, but actually, I was really afraid to leave my corporate job. Because I think I might have mentioned the money, the plant water, you know, and all of these great things and of course, security. So, so I, I waited. And while I was waiting, I got a flyer in the mail about a culinary school in Manhattan. And I'd always love to cook and it never occurred to me that I could go to culinary school until I got this letter. And I thought, Uh huh. That's what I'm going to do. So I went to culinary school, also on the weekends. And I knew that in the course of that I would figure out how do I pair this with nutrition? Because they made sense to me. I knew they went hand in hand, but I didn't know exactly what kind of job I was going to create and While I was in culinary school, I learned about the concept of a personal chef. And I said, that's it. There we go. So I finished my coursework work, had to quit my job so that I could do the practical work. I had to work in a restaurant for several months before I could graduate. And then I just hung up my shingle, and I was a nutritionist, a personal chef, I was a nutritionist for 13 years, I was a personal chef for probably about five of those. And I absolutely loved it. absolutely loved creating this.Ray Loewe  10:32  Okay, so this is why we consider you one of the luckiest people in the world right here. Because when you look at your story, you took into account what was important to you and what you love to do, and you acted on them. And you were willing to put the high paying plant watered, office in the corner, the window view over the water kind of a thing at risk, and step out. And I think it takes a lot of guts to do this. So what were some of your thoughts as you went through this?Lisa Corrado  11:08  Um, well, once I got over the initial fear, because there was quite a bit of fear. I mean, all joking aside, I really was afraid of leaving the security because I didn't know anybody who had I thought I didn't know anybody who had done it. And my family thought I was insane. Except for my husband. My husband was like, we got this, you know, so I left my office, my corporate job on a Wednesday, Thursday morning, I woke up and I was like, Did we lose the house? Fred said, No, no, we didn't we still have a house. So we're good. But I was I was really afraid. And I had a lot of people around like my grandparents were alive at that time. And they just couldn't fathom, you know, making this leap. And my, my parents are supportive. My dad always said, you know, it's really important to do what you love. And I also realized a few years into my switch. So when I worked as a personal chef, I would, I was in the kitchen all day, and I was cooking all day, and I played the radio, I listened to jazz, you know, I just really, really enjoyed it. And I realized that when I was a little girl, my grandparents took me to visit friends of theirs who ran a bed and breakfast. And I, I really, I remember standing in the doorway of the kitchen of this bed and breakfast. And this couple is listening to opera on the radio. And they are, you know, cooking for their guests. And they're having fun. And I remember thinking like, Oh my gosh, I want my day to feel like this. Like, this is how I want to feel when I'm at work. And it was really my first example of somebody who did a job that wasn't a nine to five job. And I must have just tucked that away because it wasn't a conscious thought until, you know, one day and at the same doing the dishes, looking out the window, listening to my radio, making some food and I thought, oh my goodness, I'm doing exactly that. I'm doing exactly what I said, I've created a day that I absolutely love.Ray Loewe  13:11  Can we repeat that again? I want to like my day.Lisa Corrado  13:16  I want to like my day.Ray Loewe  13:18  Yeah. Because this is a message that a whole lot of people I think think about and don't act on it. And if you know, somewhere, you know, the name of our show is Changing the Rules, you know, well, if you want to change rules somewhere, sooner or later, you got to change. Right. Okay. And and I think this this bit about making the change when it was time to change. I think this bit a little bit about following what was kind of fascinating and motivating for you is really an important message. If you want to be one of the luckiest people in the world. This is what you have to be willing to do. Right? I mean, if the corporate job is great then stay in the corporate job, that's okay. Right. But but so you were a chef, for 13 years.Lisa Corrado  14:11  I did the personal chef worked for I think about five when the economy tanked in 2008. Suddenly, people didn't have the budget to for a luxury item, like having someone come in and cook for them. Which was fine. At that point. It's a very physical job. I started started culinary school when I was I think in my late 30s. It's really young person's job, like you need to start. You need to be 18 when you're starting out so but I loved it and I was ready to switch and focus solely so there was even a shift in that because then I thought I have an opportunity to focus solely on the nutrition. And I you know, I did that for 13 years until it was time for me to make another change.Ray Loewe  14:54  Okay, so so one of the comments that you kind of made to me during our Pre interview is, and this is kind of a precursor to where you're going is a lot of people said to you that you showed us the pathway out?Lisa Corrado  15:13  Uh huh. Yes. So when, after I left corporate, which, you know, was just such a wacky thing to do, I didn't know anybody else who had left to do something completely different. meeting some of my co workers. Sometime afterwards, one of them said, You showed us that you could leave, you showed us that we could leave and do something different. And since then, I've reconnected with coworkers who have gone on to do completely different things. There's one of my co workers, he and his wife owned a bed and breakfast in Massachusetts, someone else became a police officer, which was very different than what we did. You know? And that's just a couple of the people who have said, Oh, yeah, I guess we can do something else. So maybe you just need a little permission, you know, I find this with my clients, sometimes you just need a little permission to do the thing you want to do. And you maybe need to see an example of somebody else doing it so that you can feel a little more confidence yourself.KC Dempster  16:13  Yeah, I've always felt that we were sort of dealt a bill of goods by the Puritans and their, their ethic, which was, you weren't supposed to be happy if you were happy than meant you were doing something sinful. That's why so many people, I think, stay in jobs that they hate, because they feel like well, but you know, it's my work ethic. It's the, you know, I have to do this. And that's not necessarily the case. And I think it's, it's very hard for us, but we do need to learn how to let that go. If we're forcing ourselves to continue in something that's not making us happy.Ray Loewe  16:47  Well, this is why we have coaches around. Okay, so enter the next 13 year segue here, Lisa. And I have no idea where we're gonna go with the next 13 year segue. But we won't worry about that one yet. So, so enter this one, and what happened? And where are we and what are we doing?Lisa Corrado  17:08  So once I wrapped up my 13 year cycle, as a nutritionist, I realized that what I really loved about that work was helping people create change in their lives. I really love the coaching aspect of it, I wound up wrapping up my nutrition practice, because I was working with people who had very serious illnesses, and I got burned out, it became too much for me to handle. So like I've done with all of my changes, I realized there's something there things about that I loved, I can do something else with it. So I took that component of really connecting with people meeting people where they are helping them really understand, you know, what, what do you want your life to be like what you know, and I work specifically with women business owners, how do you want your business to be how do you want to be as the business owner, and let's help you get there. So. So it takes what I loved about my past jobs, and allows me to work with a different population and in a slightly different way. And the kind of, you know, so what I'm my, and I always tell my clients, I don't have an agenda for you, my agenda is your agenda. But my agenda really is to help them create the change that they want to create, and help them see that there's, there's probably even more possible than they're thinking. So I tried to help them think even bigger than they're thinking for themselves, because I can look at them and say, you can do this, I can see how you can do this. You just need the confidence and the permission. And, you know, the the mindset to do it.Ray Loewe  18:45  You know, I think there are a couple things that you've shown here. You know, number one, you had this great job that everybody would love to have, except you. Okay. And then like the 13 year locust you have found at the end of a period of time that you weren't as happy as you wanted to be. And you went out and searched for the next thing. And then built on that, because you built from the culinary thing to the coaching business that you're now in. And I want to go back to one statement that you make again, because I think the business plan that you offer, everybody is I want to like my day. And what a great place to be.Lisa Corrado  19:26  Yes, yes. And I, I might I think I told you when I first left corporate and I worked with SCORE, which is an amazing free organization to help you know, fledgling business owners. They said you have to come up with a business plan and I said great, I'm on it and the business plan I came back with was literally I want to like my day and they looked at me like I was nuts. You're gonna need a lot more here and I said, No, no, I don't need a lot more. I just need that. I've had a lot more What I want is to like my day Yeah. And that's, that's been my core business plan for since 2003. Since I left corporate, that it always comes back to that if I don't like my day, I'm doing it wrong, and it's time to make a change.Ray Loewe  20:13  Okay, unfortunately, we are near the end of our time, and I want to hit a couple of things that are on your website. You had a couple of quotes that are on there. I'm going to start them and you're going to finish them, hopefully, right. Well, if not, you know, we'll go we'll work through it. But But when you walk up to opportunities door, don't knock.Lisa Corrado  20:34  Kick that bitch in and introduce yourself.KC Dempster  20:36  I Love it.Ray Loewe  20:41  Yeah, absolutely. And, and this reflects your coaching style, and this reflects what people really have to be willing to do here. Okay, so it's not hell yes. If it's not, hell, yes.Lisa Corrado  20:54  It's a no, it's not a hell yes. It's a no. swearing on my website, apparently, clearly.KC Dempster  21:04  But it just means you're passionate about it.Lisa Corrado  21:07  And I think it really speaks to, like you really have to, or I believe that we all have the opportunity to really love what we do. And if we don't love it, then do something different. Because there's so many things that we can do. So that's why I say if it's not a hell, yes, then don't waste your time with it.Ray Loewe  21:29  And well, we waste our time, because we're learning I think, you know, we all go through this process of trying to figure out what we want to be, but I think that the thing that that differentiates, differentiates you is that you weren't afraid to, to do the research and then take action. Okay. So So, we're going to come back. Well, let me let me Let's do another quote here. Alice Cooper.KC Dempster  21:53  My favorite one, the one from Alice Cooper.Lisa Corrado  21:57  Oh, the Alice Cooper quote, yes. Never let a wake up call go to voicemail.KC Dempster  22:03  I just think that is stunning. You know, of course, it's dated to because?Lisa Corrado  22:12  Well, we still have voicemail Yeah, weKC Dempster  22:14  do. But I just I just think that that is a motto. It's a motto to live by? Mm hmm.Lisa Corrado  22:24  Yeah. And I said, that's what we did. When when I was diagnosed with cancer. My husband and I both circled the wagons and we're like, boy, the What a great wake up call. What a great opportunity to really just throw ourselves out into what we want to do.Ray Loewe  22:40  Yeah, well, let's not hope everybody has to get cancer to get a wake up call. And, you know, let's let's kind of end this with with Lisa Corrado. And what is your email, or not your email but your website so that people can find you and we'll list this in our podcast note.Lisa Corrado  23:02  My website is Lisacorrado.com. And my last name is spelled c o r r a d as in dog. Oh.Ray Loewe  23:13  And And besides, it's not hell, yes. Then it's No. And besides, when you walk into opportunities, opportunities door don't knock kick the darn thing in. Okay. And last would never wake up. Never let a wake up call go to voicemail. And the most important thing is, I want to like my day. So Lisa, thanks for being one of the luckiest people in the world. You know, you're part of the club, whether you like it or not now,Lisa Corrado  23:45  I'm so happy aboutRay Loewe  23:46  that. And thanks so much for being with us. And we're gonna get you on to one of our cocktail or coffee hour sometimes so that people who listen to this have an opportunity to meet you, but we'll talk about that going forward. And have a great day up in Connecticut and thanks so much for being with us and where we go next, KC.KC Dempster  24:06  Well, given that tomorrow, St. Patty's Day I don't knowRay Loewe  24:09  The bars are open.KC Dempster  24:13  We have a wonderful podcast coming up next week with guess what an Irish girl. And so tune in again, because we've got so much wisdom for you from herRay Loewe  24:22  and say goodbye, Lisa,Lisa Corrado  24:25  very much for having me. I really appreciate it and goodbye.KC Dempster  24:29  Bye bye, Lisa. Thanks,Thank you for listening to Changing the Rules a podcast designed to help you live your life the way you want and give you what you need to make it happen. Join us next week for our next exciting topic on Changing the Rules with KC Dempster and Ray Loewe, the luckiest guy in the world. 

www.theluckiestpeopleintheworld.comTRANSCRIPTThis is Changing the Rules, a podcast about designing the life you want to live, hosted by KC Dempster and Ray Loewe, the luckiest guy in the world.Ray Loewe  0:13  Good morning, everybody. Welcome to Changing the Rules. I'm KC Dempster, and I'm here with my co host Ray Loewe. But I'm not going to allow him to take co host responsibilities today because he is going to be my guest. Good morning, Ray?Should I run in fear? No. Okay. So I'm not allowed to say anything until you prompt me?KC Dempster  0:36  Well, okay, let me get started. I'm changing the rules, this podcast about the luckiest people in the world. And our definition of the luckiest people in the world, is that they are people who personally design their own lives, and then they live them on their own terms. And sometimes they have to change some rules in order to get it to be on their own terms. And, you know, we we identified this group of people, and to further help others along in in discovering how they can to, to can be the luckiest people in the world. We've talked about what makes them I mean, to say they design their own lives. That's sort of like the overarching thing. But then there's certain characteristics of the luckiest people in the world. And let's start there.Ray Loewe  1:29  Yeah, you know, I think a better word for characteristics is mindset. Because this whole thing is about attitude. It's about the way you think. And if you want to think like you're unlucky all the time, guess what, you're going to be unlucky all the time. If you if you want to think about how great things are, I think that it just kind of feeds on itself and leads to other things. So we've identified at this point about a dozen mindsets, and I think we're going to go through them. And then we're going to talk a little bit about the luckiest people in the world community and what's evolving, not of us, okay, but but let's start with the whole concept of changing the rules, you know, used to do this introduction on changing the rules and why it was important. And all these rules that we used to get, why don't you kind ofKC Dempster  2:19  Right well, you know, when we're, when, when we're children, there are a lot of rules that we have to follow when they're given to us by our parents, by the schools, by the community, by our churches, or whatever. And they're initially intended to a keep us safe, and be a kind of guide us into becoming the appropriate adults that we should be. But as time goes on, a lot of times, we continue to follow those rules out of habit, or because authority figures are still trying to impose them on us, even though maybe they're not necessarily appropriate anymore. So we believe that the people who are the luckiest people in the world recognize that maybe not all of those rules are necessary for their lives. And they decide which ones can help them to continue in a positive way. And which ones are probably not so important. And they can kind of let them drift off to the side. And maybe they make even some more new rules for themselves.Ray Loewe  3:24  Yeah. And what's important is that we all need rules. Right? Right. And the rules create the structure that we're going to operate in. And, you know, last week, we had a great guest. He was the original, Phillie Phanatic. And he was telling one of the stories about he was requested to appear in a church service Now talk about changing the rules, right,right. And especially probably, at the time, I think, maybe was in the early 80s, or even in the whenever in at that point in time. That would have been considered an extremely disrespectful,yeah, but but it got everybody's attention had a happy outcome, and did what the priest wanted it to do. Exactly. So changing the rules always gives us a positive outcome. I think, Well, maybe not allWell, I guess it depends on who's changing them and how they're changing them.So anyway, mindset number two, is that the luckiest people in the world always believe that there's a positive solution to everything. And it may not be apparent at the beginning. But if you search for it, you can always find that positive solution.KC Dempster  4:40  Yeah, and I think that I think that a sense or an attitude of positivity kind of permeates their lives in all respects. And that's why it's so easy. Or so I don't know if easy's the right word, but but the lucky People in the World find that positive solution because they're coming in with that mindset to begin with.Ray Loewe  5:05  And you know, a good example of that is we interviewed a young lady by the name of Ruth Kinzler A long time ago. And and and Ruth had this, this crazy medical thing happened to her she actually had a stroke in her spine, and it caused all kinds of, of issues on her being able to work. So what did she do? She quit her job and started her own business and was extremely successful. And she found the positive solution that was gonna work for her and make things happen. Right,KC Dempster  5:33  right. Good. Yeah. It's kind of a kind of like that Pollyanna attitude, but which is not such a bad thing. Some people kind of use that in a disparaging way. But I think that having that positive outlook or looking for the positive, or the silver lining is is such a valuable tool.Ray Loewe  5:51  Now, the next one, okay, is this the luckiest people in the world take that positive solution. And they learn from it, and they carry it forward. Now we're in this whole area of COVID these days, and everybody has been confined. But I think we've learned some things. You know, we we talked to a young lady by the name of Sky Bergman A while ago, and, and she's a filmmaker. And one of the things that she's been doing with her latest film, which is going to air on PBS soon, okay, is doing showings all over the world. And she said, I never could have done that without Zoom.KC Dempster  6:30  That's true. I think that and here, again, is the silver lining. I mean, almost a year ago, I mean, to the day, we the world was shut down, basically. And people didn't know what to do, the businesses either had to shut down, or they had to figure out how to continue doing business under different circumstances. And, you know, there was a period of time where people were floundering. And, and I think that pretty quickly though, they started to adjust and adapt. And, and they took some of those adaptations and created a whole new way of doing business. And it's, it's really been an interesting year.Ray Loewe  7:20  And that's what the luckiest people in the world do. Okay, now, again, last podcast we did was with the original Philly fanatic David Ramond. And it takes care of our next mindset, which is that the luckiest people in the world understand that they have the power to make themselves happy.KC Dempster  7:43  That's true. And I know that you often say, if you're not happy, how can you make somebody else happy. But the fact of the matter is, we are responsible for making ourselves happy. And we really don't have to make other people happy. That's their responsibility. But I think that when you're doing it for yourself, it's communicating to others.Ray Loewe  8:04  And, and, and what's important is, again, it's attitude. And it's this idea of you're not happy, you know, life isn't fun. And, and the whole idea is that there are structures to do this. We had John Freeman A while ago on on, john is a financial advisor in Kansas City, but he's also a professional clown. Right? And one of his comments was the the, the smile on the faces of others, directly proportional to the size of the nose that he puts on. So putting on the makeup creates happiness for him, which he then transmits to others. Right,right. Okay.Next one on the list. Yeah,KC Dempster  8:44  I know, this is this is an interesting one. And we had a great podcast with Ashley Allen, where we explored this, the luckiest people in the world understand who they are, and how they are perceived by others. And that's something that we don't always think about. Is other is someone else's perception of me what I want it to be. And it's not to say that we should be acting, it's to, to say, what do I want to protect? And am I doing that? And if I'm not, what do I have to do in order to project that?Ray Loewe  9:19  Oh, and if you're aware of it, you have the ability to change it. Right? And And so again, this is a matter of being able to control your life the way you want. And and this is a design factor that's built in, right, right. Okay, the next one on our list is know what you want,right? And figure out how to get it. And sometimes you have to let something go and pick up something else.Well, and part of this is knowing that what you want is going to change. And I think this is the misconception with this mindset. You know, there are a lot of people that get frustrated because they sit down they write out a plan. They think they know what They want and then the world changes on them. And knowing what you want is a journey. And it's always in flux. And it's always in change. And if you treat it that way, you can know what you want. And you can get it.Right, right, you might might just have to, I hate to use this word because it's been so overused, but pivot, and maybe take a different path towards the same goal, but it's going getting there in a different way.Now, I'm going to skip a couple of here, because they're great mindsets, but there are a couple we want to get one on. And we want to end this thing with talking a little bit about the luckiest people in the world. But lifelong use of talents, okay, you know, we're all given talents and skills that we've accrued over life. And, and I think, the luckiest people in the world tend to take that through the rest of their life in some way, shape, or form may not be a job, it may just be being kind in general, the people, it just may be creating friendships. We have some interesting people that attend our coffee and cocktail things. And there are people who are in their 80s, who have been isolated, right in their homes. And all of a sudden, they join us. And we have great conversations, right? We had a gentleman called Ajit George energy on his 65th birthday or there abouts decided that he was going to take an old warehouse, and he was going to turn it into hydroponic gardens. And then he was going to hire a bunch of people out of the prisons, because he thought people were better engaged with good jobs than being in prison for the rest of their life. Right,KC Dempster  11:43  and that they needed a second chance. And, and, you know, these were not violent offenders. But he, you know, no matter what, when you come out of prison, there are a lot of hurdles that are placed in front of you. And he was trying to help people get over those hurdlesRay Loewe  12:00  you know, and and, and there are two more that I want to hit over here. You know, one is, this is one that I believe in, and, and it doesn't have to be the mindset of everybody. But I believe that you ought to live in expansive life and enjoy the adventures that follow. I personally think that the world was made for us to be unique and different, and has all these wonderful things that we can do and, and we have a choice, we can stay at home, we can be happy with what we've got. And there's nothing wrong with that choice. Or we can go out and explore. And I find I travel a lot. And the more I travel, the more I want to see and it just is expanding, and I get excited about life and where we're goingKC Dempster  12:44  true, but then I'll be the opposite. I'm very happy to not travel a lot, I enjoy being at home, it gives me the opportunity to read. And that is sometimes a way of learning more and getting more exposed to what else is available. And you know, so there's different ways to look at this. And nobody should feel that they have to live someone else's life,Ray Loewe  13:10  your mindset or the way you think when you approach a situation. And I think most of the luckiest people are going to go along with these mindsets that we've had. But there are there's the right to be different. Correct? Okay, correct. All right. Last one I want to throw out KC DempsterI like this one a lot.Stop thinking about aging and start thinking about living. Yeah. I'm not gonna say anymore. Okay. All right. Okay. So let's go on now to we have this group of people now that are lucky. And we know why. Okay. And we also have something that we call the luckiest people in the world community. Right. Okay. And this is something that's evolving. It wasn't planned, per se, but it just just started to gather groups of people that were lucky and things started happening and, and the luckiest people in the community is where people come to expand and enhance their lives. Okay, and designing your life is not a one time thing. It's a journey. Correct. Okay. So, so why is this thing evolving? Okay. And I think I think there are a couple there, there are people who would like to feel luckier, and luckier and luckier, and don't know how, for example, one of the big stumbling point over here is that people try and design a plan for their own lives and don't take into account that life changes, okay? And, and so they need some coaching and some help to help them understand what's going on. And when they get that feeling, then all of a sudden, they start feeling luckier and luckier and luckier, and one of the barriers to being lucky goes just goes out of whack.KC Dempster  14:54  Right? And another another thing that this community can can do for people is something times people might not realize that there's that they are looking for something more, like they may have retired because they were tired of their job or what, for whatever reason, maybe they were sort of forced to retire because of their industry. And they're kind of like, Oh, great, you know, I can sleep in, I can play golf, I can do all these things. But after a while, and that's great. But after a while, it starts to pet to pale. And, and then they're kind of at loose ends, like they're really not sure so. So one of the things that this community can do is that it can invite these people in or expose them to a lot of other people who are further along in the process. And, and that's kind of what we're doing with these podcasts,Ray Loewe  15:48  even even the luckiest people in the world go into Limbo every once in a while. And, and and Limbo is when you know, your life was pretty good. And all of a sudden you get hit with something or it could be the death of family members, it can be an illness, it could be losing your job, it could be a whole other thing. And again, if you adopt the mindsets that we talk, or most of them, at least, all of a sudden, you can pull yourself out of limbo. And it's easier if you have a couple of people who help you do that. Right. Right. So so those are kind of the things that this community is designed to do. So let's talk a minute about why. Okay. So for example, I think people need planning guidance up to a point. It's, it's, it's really hard to sit down and say, I'm going to craft a plan for my life. And one of the things that we've noticed with this COVID thing is that many of us had long term plans, many businesses have long term plans, and they're out the window because of changes that get in the way. So So the question is, how do you do this? And and it's a necessary thing to do. And we're going to give you the solutions in a minute. But let me just go through this quickly. So it's a one of them is to get new and expanded ideas. Where do you go to find out what other people are doing that you might like to do? Where do you go to get some expert guided learning? these podcasts are set up for that. Where do you go to get a conversation? And I think conversation is one of the biggest things in the world that we need, and we're not getting right now.KC Dempster  17:31  Yeah, yeah.Ray Loewe  17:33  So what the luckiest people in the world community has done is they've done several things. Number one, we have a podcast, right. And the purpose of the podcast is to highlight some of the luckiest people in the world every week. So that we can get inspired by their lives, the path that they took, and where they are and where they're going. Correct. And we can realize that they all didn't get there the same way. And there are different ways to skin a cat. And we just need to understand that there are different ways that we can get luckier and luckier and luckier. The second thing that we do in the podcast is we try to take some tools, maybe that people don't know about that can be used to help us do this kind of a thing.Right? Right. And that's our storytelling that we've been talking about recently. and things of that nature, yes.Then we have something we call coffee, cocktails, and conversation. So I'm gonna let you describe this.KC Dempster  18:40  Well, this, this is something actually that grew out of the pandemic, and grew out of the fact that Ray was being confined at home. And he didn't have a lot of people to talk to. So we started a on every Thursday, we have a coffee zoom call at 845 to 930. And we we stick to that timeframe so that people who come in know exactly what they're signing up for. And, you know, we ask people to register just so that we you know, have control the number of seats so that you can have a decent conversation. We never know from one week to the next who's going to choose to come in and who isn't. And we've had some actually amazing conversations and introductions to people that we maybe never would have met before. And then we we do it again, Thursday afternoon at 4:45 with cocktails, because sometimes people are still working and they can't do coffee. And so they but they are happy to do a little bit of a happy hour at the end of the day.Ray Loewe  19:43  And drinking is always a good thing. So so so yeah, one of the things that the pandemic has done is it's cut conversation. You know, you don't have conversations at the watercooler at work anymore. You know, walk around the cubicle barrier and say hi to the people that are next To you, and we tend to forget how important relationships are. And there have been some statistics that came out that just show that people have lost as much as 40% of the relationships that they had beforehand, because there's no follow through,right? So coffee and conversations is a way that we would like to do that. And by the way, anybody can find out when these are on our website on the front page, and they can register. Now, we also created a couple of events long ago, and oh, so far away. We actually had a live Friends Connection Conference. Yes. And we had it down in Center City, Philadelphia, had a great hotel, we had incredible food, we had a bartender come in and and actually craft signature cocktails for the luckiest people in the world. And for the Friends Connection. And we just had a great time, man, it was a learning experience and a networking experience and a way that you could expand your thinking, Well, that was shut down. Okay, about a month before our next conference was going to be able to Correct,correct. So we were kind of left, like, okay, we were planning this great program. Now what?Well, we did it virtually. So what, so we have a series of virtual conferences, we have them about every three months. And again, you know, one of the things that we learned is that people don't take the time to plan. And so the primary purpose of these virtual conferences is to get people together for an hour and a half, and learn but think about their lives. And think about where they're going. It's not a formal plan. It's not a formal planning process. But it's, it's a way that you can get some time. And in addition to that, we've got some great speakers and we usually have some entertainment, add Coffee Roasters on we've had da mix world famous Mixologist, on at the next one we're going to do we actually have a barbecue pitmaster.Yeah. And who knows what we're going to do, but it'll be lunchtime. So the interest IKC Dempster  22:12  everybody's going to be hungry.Ray Loewe  22:13  Yeah. And and we will resume the live conferences when things open up, because I don't think there's anything better than being able to actually shake hands with people and, and see them up close and personal. Right. talk for a minute about the Travel our Connection. And again, this is something who got shortchanged, right, right off the bat. Yeah,KC Dempster  22:35  the Travel Connection was a way to travel and go to a place that you've always wanted to go, but to have some interesting people that are like minded, that go along with you. And we've done we did this a couple of times, when you still had the financial planning practice where some clients went on some trips with us. And it really was a very engaging and revelatory experiences, because there was no business involved in those trips, it was purely social. So you really got to know people on another plane. And so that's kind of what we do with the Travel Connection, our trip that was scheduled for Fall of 2020, obviously was canceled. And so you know, we look forward to getting that, that going again,Ray Loewe  23:22  it will be back. And and you know, one of the biggest things I get out of traveling with people is I get to see the world through their eyes. And they see things that are different than I see. And it expands the whole experience.So stay tuned for information on the Travel Connection, it's again posted on our website. And when we go live again, it'll be a wonderful experience that you want to be at. The two last things on that I want to talk about kind of go together. You know, how do you get to be one of the luckiest people in the world? How do you plan? How do you do this, this kind of planning where you're not trying to plan the rest of your life and get frustrated by changes. So we have some online courses. We call them our discovery sessions, right. And I think it's time to commit to this we have a new book coming out it'll it'll probably take another quarter or two to get out physically. But it's the story of the luckiest people in the world and a story a little bit about the community. And it deals a lot with some of the great people that we've met during these podcasts and some of the incredibly interesting things that they're doing. So the whole idea is join us at the luckiest people in the world community. Join in, the more you show up at these things, the more we will all be better off.KC Dempster  24:47  That's true. So I want to give everybody our website because that's where access to a lot of these things can be found. It's theluckiestpeopleintheworld.com Simple as that.Ray Loewe  24:59  coming along, isn't it?KC Dempster  25:02  Yeah, it is. And you know, we've got around about that. But hey,Ray Loewe  25:06  okay, theluckiestpeopleintheworld.com take a look around and  join us for some of these events. We'll look forward to seeing everybody a coffee or cocktails or both. Right, right. So KC we're at the end of another podcast and we have a more coming I'm not gonna tell you who the guests are next time but they're they're great.KC Dempster  25:25  That's true. Right? Ray never tells me that far in advance who our upcoming guests are? Or if he does, I don't listen. So anyway, join us again next week for a wonderful Changing the Rules podcast with another fascinating guest. Thank you for listening to Changing the Rules, a podcast designed to help you live your life the way you want, and give you what you need to make it happen. Join us next week for our next exciting topic on Changing the Rules with KC Dempster and Ray Loewe, the luckiest guy in the world   

Find David Raymond at daveraymondspeaks.com or by email to [email protected] is Changing the Rules, a podcast about designing the life you want to live, hosted by KC Dempster and Ray Loewe, the luckiest guy in the world.KC Dempster  0:13  Good morning, everybody. Welcome to Changing the Rules. This is KC Dempster. And I'm here with Ray Loewe in theRay Loewe  0:21  wonderful.KC Dempster  0:22  You jumped on my line.Ray Loewe  0:24  I did.KC Dempster  0:25  Okay, well now you can stop for a minute. We are in the ever evolving, Wildfire Podcast Studios in beautiful downtown Woodbury, New Jersey, and it's a little chilly, but we are in meteorological spring. So that is something to lift everybody spirits.Ray Loewe  0:44  Yes. Because everything gets better over the next three months. I heard that on the news yesterday, too. So that's cool.KC Dempster  0:49  Yes. Yes. So welcome, Ray,Ray Loewe  0:52  so So we have a great podcast today. I mean, it This, this, maybe is the is the highlight of our whole podcasting career. So, you know, we've talked a lot about the luckiest people in the world. And we've set this definition that the luckiest people in the world are those people who design their own lives personally. And then once that life is designed, they live it under their terms. Well, we have a gentleman today who has certainly done that. I think at the beginning, he got some extra lock because he got nudged in a way that most of us don't get nudged. But he also exudes one of the mindsets here of the luckiest people in the world. And that mindset is that we all have the power to be happy. And Dave Raymond of all people, I think, has the power to be happy and can show us how to be happy. So Dave Raymond Happy Tuesday, are you thatDave Raymond  1:55  I just have to tell you how much I love the podcast format. And even more so when you have co hosts? Because I've got more people to point out to say, Well, that wasn't me. That was somebody else.Ray Loewe  2:07  Well, you know, it keeps us on track. I you know, KC really runs this whole podcast over here. But let's spend some time going back into history because you've had an incredible journey in your life. And and take it back to I guess, college. And you were a football player. And you were related to some guy who is probably one of the most infamous and best football coaches ever.Dave Raymond  2:37  Well, it was, I had an idyllic life, that's for sure. And I I certainly fit with the topic because I've always looked at my life as being exceptionally lucky. But I grew up with, you know, my hero was my father and he was an icon and his name is was Tubby Raymond. He was a not only a head football coach at University of Delaware, but he he was there for 50 years first as the head baseball coach and then an assistant football coach. And it's a type of career that will never be rivaled again. He was very good friends with Joe Paterno and Joe Paterno used to say I'm not retiring until Tubby Raymond retires.And they both had that, you know, that situation where they were at one university for the majority of their career, and I'm very proud of my dad, you know, he's not with us. He passed away three years ago, this December. But I live this dream I want all I want to do Ray and KC was to play football for him. I wasn't thinking about education, I just, and then I thought, well, of course I'll be a football coach then. And, and and, and he was happy with that concept. But he knew better than I did in this regard. And he said, Listen, you know, let's take a look at some other options too. I'll help you but and you've got a couple of years before you graduate. You're playing football here. You're having a good time. Why don't I help you get a summer job with the Phillies because he knew Ruly and Bob Carpenter senior who owned the Phillies and I also like to say like Malcolm Gladwell, I had this access and, and then I was soon to have 10,000 plus hours of practice. I just wasn't expecting it to be the practice that it turned out because when my dad told me the most important thing about getting the job with the Phillies for summers was you'll never know who you meet or what might happen. And and that was prophetic. And after a couple of summers working for the Phillies, I went Why do I want to be a football coach?I can't I can't I couldn't believe that I could have a full time job working for a professional baseball team because back then, you know in this in the 70s there was no such thing as a sports marketing degree. Right. And, and that's that's how it all started.Ray Loewe  4:51  Okay, so here you are. You're working for the Phillies. And then I think the Phillies asked you to do something that you probably thought was a little weird at The timeDave Raymond  5:02  that's that's an understatement of the decade. I, I said, Well, when I after the second year, it was supposed to be a two year internship and I had another year to go in school. So I was concerned that I was going to go have to graduate. And then they would get back to me and say, Well, maybe we'll have something for you, David. Instead, that third summer, early in the spring, they called me. I was on campus at the University of Delaware living in my fraternity house and they said, you know, do you want to have your job back? I'm like, Oh, my gosh, sure. What do you want me to do? Go to New York and get fitted for the costume.Whoa, and I started, I didn't protest, but I started to, you know, I show some, you know, I was a little incredulous about this concept. And they said, No, no, David, look, just go to New York and get fitted for the costume. You know, I did that. And I walked the big surprise was walking into a place that in the garment district that look like Gipetto's puppet studio. And I mean, it was exactly like that. It was a place that you never would expect except in a Disney movie. And I met this woman who turned out to be one of Jim Henson's original designers. She did Statler and Waldorf, she helped design Miss Piggy. And she told me here this is what we're, this is what we're building for the Phillies. And I looked at the picture and I was like, Oh, my gosh, I'm gonna be a muppet.Ray Loewe  6:25  Well, yeah, this, this shows you are lucky again, because you could have been Miss Piggy.Dave Raymond  6:33  I don't know. Maybe I could have done that. Well, right. You never know. my, you know, I've got a lot of I have a lot of range.KC Dempster  6:39  Yeah, yeah, you know, and I'm visualizing the, the Phanatic outfit and Oscar the Grouch. And I think they're related.Dave Raymond  6:49  Well, they, you know, I would just say there is some lineage to the the beauty and the personalities of the Muppets in general. So that because, you know, we had people who understood, you know, that type of puppetry, that type of character, and, of course, that type of costume. But it was really the brilliance of Bill Giles, too, because Bill, you know, worked with the Bonnie and they were they collaborated together. And the result was, you know, what we currently had fallen in love with is the fanatic, but, you know, the, the personality was, and I think it was wonderful enlightened leadership, you know, Bill, because I was petrified, going, you know, I didn't look like we had a plan. The costume fit me, it was delivered the first day, I was supposed to wear it with no instruction. And, and Bill was just telling me, well, you're just gonna go out? And I said, Yeah, but what do you want me to do? And he he finally he saw the fear on my face. And he said, David, you just you have to go out and have fun. If you don't do that it's it's not going to work in front of our fans. well that directive that Prime Directive released all my fear and, and when I went running out of his office, he screamed at me and this is the honest to god truth, you scream, g rated fun, David g rated.Sure, he had put the fun in the box. And I do believe that the 40, 43 years guys that the Phanatic has been, that his success has been driven by that, that original directive. And, and it was taken really seriously. But in my mind that I didn't want to betray trust. And then I just did, what all great Philadelphia fans would do, and go put my emotions on my sleeve, show my insecurity, show my passion for my team. And then of course, mix that with all of the slapstick humor, which was just I thought, beautiful comedy to me. So cartoon characters, and The Three Stooges and, and all and all the, you know, Laurel and Hardy, all of those were, you know, shaped my young life in terms of entertainment. And I just squish that all together. And what the product was this wonderful personality we have is the Phanatic.Ray Loewe  9:04  So So now the original Philly Phanatic was born. And you were actually not only the original Philly Phanatic, but you were really the forerunner of all of these mascots weren't you?Dave Raymond  9:18  Well, we have to give a lot of credit to the modern day mascot that was started in San Diego by the San Diego Chicken. And that really was we had a junior executive by the name of Danny Lehman, who was on the west coast. About a year and a half. Right, right. When I started as an intern in 76, who came back after seeing this crazy character in San Diego that was a guy in a chicken suit and went to build jobs and said, Hey, this, this is really something that's that's special that's going on. The people are paying more attention to this chicken than they are to the to the Padres. And at the time, they were an expansion team and they weren't winning and that that of course, was a relatively easy thing to do. distract the fans from the mess that was going on on the field. And then that's when Bill first started to curate this concept of Well, we're on the forefront of doing wild and wacky and crazy promotions here. For the Phillies games, we have to fill up a stadium that has 60,000 seats for baseball, which was relatively unheard of. So we need to do more. And that's that's how the Phanatics was born. And then I think after that, this concept of what sports mascots could do, not only for, you know, for the fans, but for the business, and once it becomes a successful business operation, then, you know, kind of all bets are off on how big it could become. Right, right.Ray Loewe  10:41  Yeah, I remember you telling me we during our kind of pre conference over here that the Philly Phanatic was actually born in the Galapagos Islands, weDave Raymond  10:50  he was and you know, and sick because of what you do with the luckiest folks in the world. And you do some travel. And it's a perfect example of how seriously the Phillies take the Phanatic's backstory that we created to end and they one day, they said, we're gonna send you along with the Phanatic to the Galapagos Islands, so you could kind of witness where the fanatic was born. So I actually got to go to the Galapagos Islands, because we made up this fanciful story, just to have a connection of some kind to how the Phanatic came to Philadelphia and got me to the Galapagos Islands,Ray Loewe  11:27  and all over the country, and probably more than that, so so you now we're in this furry, fuzzy green costume. And your job was to bring happiness to the world? Then how old were you? You are, you're just getting out of college at that time.Dave Raymond  11:47  I was 21 years old when I started in 1978.Ray Loewe  11:51  You know, that's a lot of responsibility for a 20 year old, you know, you bring happiness to the whole world. And yet, and yet you've done this, okay, and, and you're still doing it. So how long ago did your actual career as the Phanatic where you dressed up in a costume, andDave Raymond  12:12  I was I was there for 16 years. And after the, in 1993, we went to the World Series somewhat unexpectedly, we had such great characters on that baseball team that the Phanatic sometimes got overshadowed by by the characters that were playing baseball like john Kruc and Darren Dalton and Lenny Dykstra, and Mitch Williams, and I got to be at that point. Over time, I got to be friendly with many of the players, but I had some really close friends on that team. And I mean, Darren Dalton came to my bachelor party, which, which was a great way to get a lot of young ladies interested in coming to that bachelor party. My father in law was there. And that's a whole nother story. But he said, hey, look, how many young ladies are following me into our room. I said, I said to my father in law, Wayne, it's Darren Dalton. That's why he's here. But that was a great group of people, good friends. And then when that ended, you know, I decided, probably at the beginning of that season, that I wanted to figure out what I could do for a living that didn't require me to sweat and toil on this giant fur costume. Because I at some point, physically, I would be incapable of doing what I was getting paid to do. And I would still be quite young, and I needed to figure out a way to, to pay the bills and to bill and that's that when, when my venture into entrepreneurial focus came into play, and it was the best decision I ever made in my life as crazy as that might sound giving up that job.Ray Loewe  13:42  So cool. So before we leave the fanatic, though, you performed in some crazy places. I think I was looking at some of your YouTube videos and things before, and you've actually done as the Phanatic funerals. Oh, yeah, sure. Services. take a couple minutes and talk about some of this stuff. Okay.Dave Raymond  14:03  Well, I think the the concept started because it's so funny how this works by rote Ray. And KC, it isn't something that was necessary planned for this type of success. It was let's do something different. Let's have some fun. Well, what happened was immediately people wanted the Phanatic to come to local appearances. So there were car dealerships and fairs and, you know, birthday celebrations and bigger events, that made sense. But while at the same time we were getting requests to go to places where really I would look at the piece of paper that, you know, this contract was placed going, Well, what am I going to do there, you know, General Electric polymer engineers convention, doing events where there were no children. And then and then, of course, very early in the career a request from a family whose patriarch had lived a wonderful long life into his 90s and he was A huge Phillies fan and he had actually expressed that he wanted the Phanatic at his wake he actually had put it in his last wishes get God because I want this to be a party and I was very nervous about doing that. I don't know what I was expecting. But I basically walked into a party they were celebrating a life well lived. And and having the Phanatic there because of the connection to Philadelphia made a ton of sense. So after that, I'm like, this works everywhere I a Catholic mass, who were I met, a very good friend of mine is still a mentor me Father, Jim Dever, who was at at St. Charles, the Borromeo and cinnaminson at the time, and he wanted me to sneak in behind his precession before he gave Mass and I'm like, Oh, my gosh, but I can't do that. And he said, you know, Mike, my homily is about the unexpected circumstances. He said, curveballs that life throws our way. So we had a theme, and we did it. And it worked. And I, I mean, the whole congregation was aghast at first because they thought I was just doing it on my own as a Phanatic. And once they saw that Father, Deborah was happy with it. They recognize it was okay with the Lord. And it works.But my favorite all time appearance was was getting to know Ethel Kennedy, when they're just after Bobby Bobby's assassination, and they started the RFK Memorial tennis foundation for kids with mental challenges. And so she would go all over the country before the Flushing Meadows event, which was the big signature event of the year, she met me as the Phanatic in Philadelphia. I got to know her personally. She invited me to come to Flushing Meadows. And then after the Phanatic was successful there, I was working with Schwarzenegger and Chevy Chase and Cheryl Tiegs, it was it was just a mind blowing experience. She then said to me, I want you to come to Hickory Hill during one of our family gatherings. And I said, well, Mrs. Kennedy, What, what do you want the fanatic to do there, she said, you know, as Kennedys we get together. And before dinner, there's always some sports contests and somebody's mad at somebody else. And by the time dinner rolls around, nobody's talking, I'm going to bring you in, and you're going to be the official referee for the Kennedy sports contest. There's no way they can take it seriously. And there I was, you know, in Camelot, keeping the Kennedys away from each other's throats. And, and it it was, it was a special time I have this wonderful letter from, from Ethel Kennedy thanking me. You know, it just there's a I mean, these are the types of benefits that I received from being kind. I mean, it's, you know, I'm being kind and I'm getting this enormous amount of benefit from meeting wonderful people and having these great memories. And that was one of my favorite, but the message is that this there is no place that that a dose of this will not work. And that that is the universal quality of fun.Ray Loewe  17:56  You know, there's one other story I'd like you to get into. And then we're going to go into where are we now and where are we going? But I think you had to go to was in LA as the Phanatic. And you're on the field with a band.Dave Raymond  18:10  Yes, it was. It was one of those times where, you know, youth collides with common sense. And I was so young when they were asking me to go to Los Angeles very early in the 80s. So just a few years after the Phanatic was born, and the Dodgers had heard that the Phanatic was very successful in pregame they're in baseball, there's a wonderful environment of getting prepared for the game, unlike any other sports. So you, you go get your hot dog, you get your soda, the kids get to walk around the stadium, and then things just start to happen somewhat unannounced on the field that its value added entertainment and bands were part of that. And then my my directive with the Phillies was anything that's going on the field, you have carte blanche, they trusted me to do spontaneous work with whatever's going on. And that always highlighted those guys. It was like a laser pointer for the fans. They go look, there's a Phanatic. And then wherever the fanatic would go, they would watch so it made the band performances better. And I was course was meeting with the band directors saying this is what I'm gonna do. And when I went to LA, number one, I was just excited about going to Los Angeles and working in front of new fans. Instead, when I got out there, they were booing the heck out of me. Like I had 20 minutes, you know, to win them over and over and I'm like, Oh, yeah, right. I'm, I'm the enemy. Of course, you're booing me. But I wasn't ready for that. And then this band filed out to centerfield. I go, Oh, this is how I'm going to distract them because they'll love this. And I ran out and started playing with the band and the band director came on the field and started to grab me and he's trying to drag me off the field. He's screaming get off the field. You're gonna ruin the show. Do you know how hard my students have worked and you're gonna ruin it? Because I hadn't asked for permission. He thought I was some nut that jumped out of the stands. So the funny thing that happened was as he's dragging me off the field, I saw two big Los Angeles police officers running on the field. And I thought, Oh my gosh, they're gonna, they think, you know, they think that this guy's caught an intruder, they're gonna throw me in LA jail, And I was never gonna get out. Instead, the police officers ran right past that for that fanatic and grabbed the band director and tracked him off the field. And I'm like, Yeah, like somebody, and the band gets a standing ovation. And I, you know, I go back into the locker room and I say shed myself of fanatics personality and, and I felt bad for the band director, like, he didn't know what was going on. So I wouldn't had a conversation with him. And he stopped me and said, Do not apologize. I just saw my band get a standing ovation from the Los Angeles crowd. I didn't know you were approved. I didn't know you were a professional. I, you know, and you helped you because of the interaction, you helped the band get a standing ovation. I said, Well, you, you were the you know, I was your straight man.You took care of the rest. And so what happened was, I understood that if I'm going to go do this, and I'm going to do it in an unexpected way, in unexpected circumstances, I needed to make sure that people knew that I was I was a professional, I knew how to make this work. And I'm going to show the leaders ROI. So in this case, I would have said to him, Hey, how 'bout if your band got a standing ovation from the Los Angeles, Los Angeles Dodgers crowd? Would you like that? And they would say, yeah, how do I do that? Well, here's what we're going to do. And so you know, if fun is going to work everywhere in our world today, just think about where we are in our world today. We better make sure it is a it's a serious endeavor to produce very big and unexpected return. And and that is that's also and I'm glad you brought that up, Ray, Because that's a very important part of, hey, we're gonna have fun everywhere. But guess what, we understand how to roll it out.Ray Loewe  21:54  Okay, so today, you've graduated, although I'm not sure that it's a graduation, to tell you the truth. I, I think that's that's just an incredible life that you lived there during that time. But now you're on a mission. And your mission is to get everybody to be happy, and to have fun. So tell us a little bit about what you're doing?Dave Raymond  22:14  Well, it's a wonderful pivot point. And, and I was in the midst of doing this pivot anyway, I have a sports marketing business that is centered around creating and developing characters that will sell messaging by creating very powerful, memorable moments. That is a wonderful marketing tool, if you could ever find a marketing tool that when it interacts with folks, they don't know they're being sold. And they and they're going to take a snapshot of this moment and always talk about it, that that's what my business Raymond Entertainment does. But I've created the power of fun brand, because, you know, this, this wonderful time in this in another personality, and the delivery of kindness. And then the study of positive psychology made me realize that I was living this real time without knowing there is empirical data to support everything that I've been talking about, which is why is the fanatic so powerful? Why after 43 years, he still is doing the same thing? And the answer is because they've engaged the power of fun. And so what I what's happened is I've always spoken to groups, community groups, since my early years with the Phillies. But in the beginning, it was Oh, yeah, this is what it's like to be the Phanatic. And that was interesting. But now it's like, here's how you can learn from that experience, to build long term sustainable happiness in your life. And I and I always joke with people, when they say, Well, you know, who's this talk good for? Well, good, want to be happy for the rest of your life, that you would, you'd be one of the people want to talk to, if you don't want to be happy, I don't want to have anything to do with you. You know, it's, it's obvious that it everybody wants to hear this during any time. So it's timeless. But in today's world, because of what we've all gone through since March of last year, this is a tool that not only will help you overcome this challenge, it will build resilience, and it will help you thrive when life is good. It's the same process. And it was all you know, taught to me by my experience, where I lived an idyllic life Ray and KC until life smacked me upside the head with, you know, with the struggles of my my young mother, 59 years old, who passed away with a brain cancer and at the same time, right at the same time, my marriage collapsed, and everybody knows that they've gone through challenges. That's the way life works. You know, you can get a double blow of brutality, when you're, you know, when you're least expecting it. And for me, if you think about my life up to that point, nothing had gone wrong. And then I get hit with a double shot of the brutality of life. And it was the Phanatics personality that saved me and those are the lessons I've extrapolated, deconstructed And that's what I, I talk in all my keynotes. And I'm, I'm talking to large conferences and events, but I'm also talking to small leadership groups. We do training for people who are just looking to build happiness, and to overcome and it has been the it's, I believe, Ray, that my entire life has put me in this place specifically to do this at this time. And, and that's what I wake up every morning, just, I'm so excited, I get out of breath, just thinking about what I'm going to do next.Ray Loewe  25:30  Unbelievable. So one quick thing, you have a book out, it's called the power of fun. We're gonna where do people get that?Dave Raymond  25:39  In every app, you know, I've decided not to give Amazon any more strength than they need. So I put I self published, but I'm very proud of the book and I and it gets wonderful reviews. So I will leave it at that. But Dave, Raymond speaks.com, is where you can get the book you can and for free, you can join our newsletter, which, you know, is been a really labor of love for me once a month to send that out the 5:30 the last Friday of every month, because I for some reason, that's the most popular Friday. I think we're moving to the next month week. Okay, that's behind us. Now, it's Friday at 5:30. So I'm looking forward to the weekend. And this is an easy read, it takes, you know, 15 minutes to read the entire thing unless you dive into the links. And it's just promotes the tips and tricks about how to be happy. And the book does the same thing.Ray Loewe  26:29  And I can tell you, I've read a couple of issues. And they each have made me smile.Dave Raymond  26:36  That's that's so wonderful to hear. Thank you.Ray Loewe  26:38  So we're at the end of our time, David, it's been a wonderful time block here. And we need to get you back sometime and continue these great stories that you've had. But do you have any last parting words that you'd like to leave?Dave Raymond  26:52  It's very simple Ray, and KC, and I want you to do two things. Stop asking people how they're doing and instead say, Tell me something good. And watch the fun that ensues in after that. And remember that your happiness truly is up to you. You have to decide how happy you want to be and then you have to work at it. Just like any other thing that's worth it in life, you have to work hard at your happiness every day.Ray Loewe  27:17  So words of wisdom from a fuzzy green thing. Right. And and Dave Raymond, thanks for being our guest on Changing the Rules. And it was a wonderful time slot. So I look forward to listening to it again. So have a great day, everybody and KC, where we go next.KC Dempster  27:36  And join us next week for another great Changing the Rules Talk. Thank you for listening to Changing the Rules a podcast designed to help you live your life the way you want and give you what you need to make it happen. Join us next week for our next exciting topic on Changing the Rules with KC Dempster and Ray Loewe, the luckiest guy in the world. 

Reach Sky Bergman at [email protected]. To learn more visit her website lives-well-lived.com  TRANSCRIPTThis is Changing the Rules, a podcast about designing the life you want to live, hosted by KC Dempster and Ray Loewe, the luckiest guy in the world.KC Dempster  0:12  Good morning, everybody. Welcome to Changing the Rules. I'm KC Dempster. And I'm here with my co host Ray Loewe. At the, here we go, wonderful Wildfire Podcast Studios in beautiful downtown Woodbury, New Jersey.Ray Loewe  0:27  You did that all by yourself? That was extraordinary.KC Dempster  0:30  Yeah, that's because I'm extraordinaryRay Loewe  0:32  must be Tuesday.KC Dempster  0:36  Yes, and we have an amazing, amazing guest to talk with today. And, Ray, do you want to say a few words before we get jump right in?Ray Loewe  0:44  Yeah, we have a young lady by the name of Sky Bergman, we're going to introduce her in a second here. And the whole project that she's been working on just kind of fits the luckiest people in the world. So well. Okay, and let's just get right to it. Because there's just so much to say. So let me start by saying that Sky Bergman is a photographer, and a filmmaker. I'm going to give her more kind of the takeaway is she's got this extraordinary film that we're gonna be talking about today, which will be aired on PBS in May. So this is, you know, top notch stuff here. We're not, we're not in the minor leagues.KC Dempster  1:25  Yeah, we're getting into the a list here.Ray Loewe  1:27  Yeah. And so sky has been professional photography and videography at Cal Poly state in San Luis Obispo in California. And she's been there for quite a while. So you know, she's established her herself. She also is a fine art photographer, and she has displays in museums all over the world. Okay. She in her earlier career was a travel photographer.KC Dempster  1:53  That's fascinating.Ray Loewe  1:54  It was only fascination it's near and dear to my heart. I wish I could do that. Yeah, I love to travel. I love to take pictures. I just haven't figured out how to be good enough to do that. Yeah. And lastly, she's a filmmaker and sky Say hello.Sky Bergman  2:08  Hi, thank you so much for having me. I really appreciate the opportunity to speak with both of you.Ray Loewe  2:13  Well, I think the opportunity is ours more than yours, because you have an extraordinary project here. And let's start off by getting right into the project part of this. And talk a little bit about what you had in mind when this whole thing. Well, actually, let's back up a little bit. Let's talk about your grandmother first.Sky Bergman  2:38  Absolutely near and dear to my heart. I always love talking about my grandmother.My grandmother was an amazing woman and really was my hero and my role model. And she came out to visit me for the very first time she lived in Florida. And as you mentioned, I live in California. And she came out to visit me for the first time when she was 96. Wow. For the next four summers. She spent the month of August with me which if you had been in Florida in August, you know it was a good time to leave here. And we would spend that month cooking, we go to the farmers market, we come home we cook because I realized like all good cooks. She never wrote a recipe down. And I really wanted to capture her cooking and her essence. And I guess in a way I realized that that was really the way she showed her love was through her cooking. And we had a remarkable time of filming what we called our Cucina Nonna series. And I should say I never did any video up until that point. But it was my grandmother that inspired me to do that. And, and so it was just wonderful. But when she was turning 100 I went back with her to Florida and she was working still working out of the gym. She started at the age of 80. So it is now too late to start something new. I wanted to use that as an excuse, no excuses.But I thought I better filmer because I mean nobody's gonna believe that almost 100 she's still working out at the gym. And I had a I had her miced, thankfully. And I said, Grandma, can you give me some words of wisdom. And she said things like live life to the limits and be kind. And I came back from that trip. And I was looking at approaching 50 I'm now 55 but I was in my late 40s and I was looking for role models of what I wanted the rest of my life to look like. And you know, I think that when we look at the those types of things in movies on TV, there's they're so stereotypical, and they're, they're terrible. It's not, you know, they're not positive role models of aging. So I was really specifically looking for positive role models of aging. And so I put a call out to my friends, family and all my alum that I've taught over the 26 years I've been here at Cal Poly. And I said, here's a link to this one minute video that I put together my grandmother, and if you have somebody like her that's an inspiration as much as she is To me, please nominate them for this project. And it was just amazing the heartwarming, heartfelt nominations that I received and four years later and 40 interviews later, I had a film. There must be inspiration.KC Dempster  5:17  I was gonna say there must be more to it than that, because it's an amazing film.Ray Loewe  5:20  Yeah. So let's, let's, let's get into the project. So you're you are a professor, for good or bad, right? So So it's, it's natural that you would take this thing and turn it into a project and involve your students. So to talk a little bit about the project itself, and how you got involved in some of the things that happened?Sky Bergman  5:44  Sure, well, you know, I had I created this film. And I had, like I said, 40 people with 3000 years of collective life experience, and we had a very successful theatrical release. And I would go to audiences. And I would say to them all, how many of you know somebody that would have been perfect for the film, and of course, like 98% of the hands would go up. And one of the things that I realized as I was doing the film, in the research for the film is I found that the last 100 years, is the first time in human history that we've looked to anyone other than our elders for advice. And I really feel the world is suffering as a result. And so I realized, I have all these people that watch the film, and think, wow, I know somebody that would be great to interview to connect with as a result of watching this film, why not make an intergenerational project that has makes that happen, and connect the generations and and make sure that those, you know that history is not lost, and that youth and students have that wisdom of our elders that is also being lost, I very much take for or used to take for granted that I was very close to my grandparents, and even had my great grandmother lived to be 97. I was 19, when she passed away. So she was very much also an influence in my life, but so many people don't have that. And so I collaborated with somebody here at my university that teaches the psychology of aging class. And we started showing the film and then to elders and to students. And then having those students and elders Connect, pairing them up. And they use the questions that I formulated for the film, to really get to know each other throughout the quarter. And then we do a big wrap party at the end, where they get to present what they've learned. And it's it's just such a wonderful experience that's happened in many universities and high schools across the country. This is just the first place that we did it and kind of created this learning module that can be plugged in played into other institutions. And we're doing it virtually now. We're working with senior planet, members throughout the country and our students here. And so it's it's just it's amazing. And I think, you know, one of the things that the Coronavirus has spotlighted is issues of loneliness and social isolation. And these intergenerational connections really minimize the divide between generations. And you it's really hard to have a stereotype belief about another group of people if you know somebody from that group of people. So I feel like I'm combating ageism one story and one connection at a time.Ray Loewe  8:20  Well, you know, that's all true that the COVID thing has caused this disruption in the force here. But But I think there's something more to that. And you were telling me about one of your students, I think his name was James, who you took out with you and you don't talk about his comments from?Sky Bergman  8:36  Oh, yeah. So I have this wonderful student, when I would do these interviews for the film, I would try and take a student with me more so that they would learn and they can help me set up lights and things like that. And he was on the interview with me for lucky Louie who was a wonderful man who used to make fresh mozzarella every morning for his daughter's deli right up until a week before he passed away. And he was 97 when he passed away, but when we interviewed him, he was 92. And and this and and he is just lucky Louie just talks up a storm and so engaging. And James and I kind of went out to lunch after we did the interview and had a little bit of a, you know, wrap about, Hey, what did you think of this interview? And James said to me, wow, I never knew that older people talked so much. I mean, you know, it's kind of funny, right? Because I grew up with my grandparents. They're Italian. They talk all the time.But I said to him, Well, James, don't you have any, any elders in your life? And he said, Well, I have a grandfather, but I've never really talked to him. And I said, Okay, no, it's coming up on Thanksgiving. And I said, Here's your assignment. I want you to take this list of questions. And I want you to start the conversation with the grandfather. And he came back from that trip and he was beaming from ear to ear because he had he didn't know how to start the conversation and I don't think his grandfather did either and they had the most incredible time. And I think that that's one of the things that this kind of module that we put together really works, because it's really hard to say to somebody, just tell me about your life, you know, it's much easier if you have a list of questions that you can go down that kind of start that conversation. And what a gift that was for me to see James's reaction after having that dialogue and that conversation with his grandfather after all these years, and James is like in his 20s. So it's not like he's a young kid. But he just, I think that neither the grandfather nor nor the grandson knew where to start the conversation. And so putting it in some kind of a framework helped to open up a really wonderful relationship for both of them.Ray Loewe  10:47  You know, this is so important. And we had a mini project here, my wife is an educator, and we took a class of eighth graders and connected them with a long term care at home group. And we brought the kids in to talk to the senior citizens. And once we got going, we couldn't shut them up. So you're absolutely right, there's a need for a starting point. And one of the problems with what we did is we had to get all these permission slips to get kids to go out of the classroom. So Zoom is done as another favor here in a way. Okay, absolutely. So, so other than the fact that your project has recorded seniors, which is wonderful, it's gotten students to understand how to talk to seniors. Are there any other notable things that you want to mention here?Sky Bergman  11:44  Well, I mean, I think it's also, you know, especially in this time that the film, really one of the things that I that I did when I I didn't know, first of all, I should go back step back a moment. I didn't know that I was creating a film when I started this project. I really just thought I was collecting the stories of elders, and maybe it'd be a web series or something, but it ended up when I there was one woman that I interviewed, who had came over on the very first Kindertransport, and she still had the cardboard number that she was wearing around her neck. When she came on that Kindertransport, which was the Quakers in the for those of you that know, don't know what the Kindertransport is the Quakers in the United Kingdom, were trying to save as many Jewish children from Austria and Germany as they could before the war broke out, and they save 10,000 Kids Wow. And she was one of them. And I'm Jewish, and I didn't even know that story. And she, like I said, still had this cardboard number that she wore around her neck. And I thought I have this has to be a film, this has to be something more than just a web series. Now, I've never done a film before why I thought I could do that. I don't know. But I've always been one of those people that I say why instead of you know, I say why not? Instead of why. And I just if it's my passion, I just follow it. But you know, I think that the the film right now, these these stories of resilience and overcoming obstacles, is really resonating with people and helping us get through this time of the pandemic, because we're all going through this unique time together. And I think that one of the things that is so notable for me from the film that has really helped me is Evy Justesen, she's one of the people that I interviewed from the film talks about reading Victor Frankel's Man's Search for Meaning. And the thing that she got out of that was that there are many times when you can't control the things that are happening around you. But what you can control is your attitude. Your attitude is really the only thing that you can control. And the moment that, you know, we can't control that there's a pandemic going on. But we can control our attitude. And we can learn to pivot. And, you know, like you were saying, Ray, that now this has opened up a whole new world of people being online and connecting in different ways than we would have. And I've done screenings literally all over the world that maybe wouldn't have happened with Q and A's. And you know, where I can be part of it, because I'm doing it from my house and streaming it anywhere in the world. And so, I think that, in this moment, those stories of resilience, it gives us hope that we can get through this time as well.KC Dempster  14:17  Sky, did you run into any I know, especially centering around survivors of the the camps in World War Two, that a lot of times they didn't want to talk about it. So that's why their family didn't know anything. Did you run into that? Or you know, anything like that?Sky Bergman  14:36  I did. I actually, you know, I think Well, part of it is I think that because I was doing the film as a total labor of love and the people that I was interviewing and knew the story of my grandmother and they could and I could show the footage of her and really that's why I was doing the film they could they could sense that that true love, right? So they opened to me in ways that they hadn't opened up to other people, including family members. I mean, I think of the story of Emmy Cleves, who I interviewed her because she does the yoga that I do. And she's been a teacher that yoga practice for many, many years. She was in her 80s. When I interviewed her, she's now 92. And she, I didn't know this whole other story, but she and her mother escaped Riga, Latvia, and it's a long story short, they were trying to get on a plane on a train, they were on a train platform, and her mom was on the train platform. And she was handing up the bags to her mom and the doors, the train just closed, and the train took off. And she was left on the train platform by herself. At the age of I think 16. And she really had never shared that story before. And I remember the moment that she shared it with me as I was interviewing her. And my jaw just dropped. And then I had to keep going with the interview and just, you know, pivot because Okay, I was thinking, I was interviewing her for one reason, which was, wow, you're doing this amazing thing. And you've been doing this your whole life. And here, she had this great tragedy that happened in her life. And, you know, I can't help but think, what was I doing at that age? And how would I have reacted? How would I have gotten through that? And so, yes, there were certainly those stories that I think came out. And what I found interesting was that these people knew, at a certain point, knew that I was making a film. And yet they're still incredibly open and trusting. And I think, in that was a real gift for me that they were so trusting with their stories. And I, I said that I was on a panel discussion with five of the people that were in the film, one of them being Paul Wolf, Marion's husband. And I said that and he said, you know, we, we are so thankful to you, because you cared enough to collect our stories. And so I think at a certain moment, these people are at the point where they really want their stories to be heard, and they want it preserved for the next generations to come. And so maybe that just was at the right moment in time for me to collect some of those stories that they didn't feel comfortable talking about earlier.KC Dempster  17:14  So So do you think it's that your audience is should be geared more towards younger people to to show them the impact of what they should be doing? Or continue or not continue? I'm making an assumption, but to be showing it to people who are in their 70s 80s 90s, who have stories to tell? I mean, where? Or is it like across the board?Sky Bergman  17:39  It's really across the board. I mean, I think what it does is every generation gets something different out of watching the film. So you know, 70s 80s and 90s, maybe it makes you realize, wow, I should think about recording my story and sharing that so that I can, you know, leave that as my legacy. I think people who are like my age. I'm actually I'm a Gen Xer, but you know, Gen Xers and boomers. And I hate to put people in categories, but there is that those categories are those categories. I think it helps us look at what do we have to look forward to as we age, you know, and then I think, for younger generations, like the students in high schools and colleges that have primarily dealing with these intergenerational projects, it gives them a connection to the history and a connection to learning something about, you know, what they can look forward to in terms of their life and how they can put it in perspective. And, you know, I often have students comment, when they have seen the film, and when they've done this project, that one of the biggest takeaways for them is that the really the only difference between the student and the elder is age and that they there's so they find that there's so much more that they have in common than they ever thought they would. And that's so wonderful to hear. Because I think again, there's this stereotypical belief that it's like, well, if you're older, you're I'm not gonna have anything that I can talk to you about. And that's just not true. And I think it's just it takes that time of sitting down with somebody over an extended period of time to realize that those those stereotypical beliefs that we had can be thrown out the window. Yeah, yeah.No, the the website that you have this on is www dot lives hyphen, well, hyphen, lives.com. And, and, you know, you've talked a little bit about the conversations you had with some of these people about their past. But one of the things that I gathered out of looking at this thing is the part about the lives well lived. So can you take a minute and talk about what is a life well lived?That's a really good question. And I would say, you know what, when I put together the film, one of the things that I really tried to make sure of was that in every story that I told there was a poignant moment, a word of wisdom and humorous moment because we all need humor to get through the tough times. So you know, the words of wisdom that I collected, you can actually see them on the website. If you go to the film stars page, my favorite quotes from everyone in the film are on that page. And but I think, you know, I can sum up the best quote, and probably the best definition of a life well lived that I heard from one of the people in the film was from Lucky Louie, who said, "Happiness is a state of mind, you can be happy with what you have, or miserable with what you don't have. You decide." And I think of that often. You know, it's really again, it comes down to your attitude. But I think that, for me, my definition of a life well lived is it really comes from my grandmother, which is, she had this adage to just always be kind. And I think that she really lived her life that way. And if we were all just a little kinder to each other, imagine what a better world this would be. That's for sure. And that is, that is my definition of a life well lived is to be kind to each other.Ray Loewe  21:06  Okay, well, unfortunately, we're at the end of our time. And I think your last statement is a great way to kind of end here. And we're gonna post your website along with our podcast notes. So people are going to be able to find you. And I would encourage people to look at this. It is wonderful. It's it's mind boggling. It's motivational. It's brings out all the emotions in you when you go through this. And you can do private airings of this, if you wish, if you have your own group. And there's a nominal cost to do that. And I'm sure Sky will show up and make her comments along the way. Is that is that true Sky?Sky Bergman  21:45  Indeed, indeed.Ray Loewe  21:46  And and so just thank you so much for being with us. And thank you for showing us that you're one of the luckiest people in the world and for introducing us to a whole bunch of other luckiest people in the world. So thanks so much for being with us.Sky Bergman  22:02  Thank you. Thank you so much for having me.KC Dempster  22:04  And thank you everybody for tuning in. Again, a fabulous podcast, share it with your friends, and tune in again next week when we'll have another great guest for you.Kris Parsons  22:15  Thank you for listening to Changing the Rules, a podcast designed to help you live your life the way you want and give you what you need to make it happen. Join us next week for our next exciting topic on Changing the Rules with KC Dempster and Ray Loewe, the luckiest guy in the world.