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The Future of Finance is Listening
CFO THOUGHT LEADER is a podcast featuring firsthand accounts of finance leaders who are driving change within their organizations.
We share the career journey of our spotlighted CFO guest: What do they struggle with? How do they persevere? What makes them successful CFOs? CFO THOUGHT LEADER is all about inspiring finance professionals to take a leadership leap. We know that by hearing about the successes — (and yes, also the failures) — of others, today’s CFOs can more confidently chart their own leadership paths across the enterprise and take inspired action.
978: From Silicon Roots to Global Routes | Jeff Woolard, CFO, Velocity Global
Looking back at his 26 years at Intel Corp., Jeff Woolard has more than a few moments of important discernment from which to choose when we ask for a single finance strategic moment.Nevertheless, without hesitation, he takes us back in time to when the giant chipmaker was experiencing a recurring mismatch between the products that it was developing and the market’s purchasing trends—specifically in the PC sector.“If you were to map both what people wanted to buy and what we were building, you would see this kind of disconnect,” recalls Woolard, who upon closer observation realized that while consumer buying behaviors had remained consistent, Intel’s product designs and manufacturing processes had evolved without alignment.Woolard would propose a novel approach: redesigning Intel’s product road map to focus on four specific cost points that matched consumer demand and the company’s margin goals. This strategic insight led to a shift in how Intel approached product development, ensuring that new products were designed with these cost targets in mind from the outset.A recurring theme in Woolard’s career journey has been the necessity of continuous learning and adaptability. He underscores the significance of making an impact and adding value within an organization. He illustrates how, at Intel, the expectation and opportunity to influence business outcomes were directly pivotal in his career growth. This aspect of being able to see and measure the impact of his work is highlighted by him as a distinctive and rewarding part of his experience at Intel.
57:0928/02/2024
977: Sales Success in Tech: Unlocking Rep Performance Insights | David Freeman, CFO, Starburst
Joining Intel Corp. in 1999 as a recent college graduate, David Freeman began his finance career as part of the tech giant’s plus-size finance team that supported various business groups. Looking back, Freeman finds that few aspects of the tech giant’s business were more influential in shaping his early career years than the company’s direct and “confrontational” culture.“They expected excellence,” he recalls. “They expected details, and they expected you to know your business.”Along the way, despite the many opportunities that Intel regularly offered him, Freeman came to realize that he wanted to open his next career door somewhere else.“I didn’t really love being at a large company, so—after 7 years there—I decided that it was time to move on,” continues Freeman, who opted to join a pioneering cloud company known as NetSuite.At fewer than 500 employees, NetSuite was aiming to be among the first SaaS companies to go public, and Freeman tells us that he ultimately had a hand in drafting the company’s S-1—a hands-on role that ultimately led him to spending 16- to 20-hour days at the printer.However, Freeman believes that the greatest takeaways from his time at NetSuite may have come from the exposure that he had to the decision-making done by NetSuite’s CFO during the IPO process. “For the first time, I could see day-in and day-out what the CFO did, and this really gave me kind of a better sense of the role,” he remembers.We can see that as his career moved forward, Freeman’s pursuit of experience and opportunities left little doubt that he had the CFO office in mind as a destination. Still, when the head of sales at Nutanix invited him to step into a VP of Sales operations position, he didn’t hesitate to stray from what might have been a more traditional finance path.Says Freeman: “To be honest, I really hadn’t thought about this type of role that much, but I kind of felt like, ‘Hey, if there’s ever a time to do it, why not now?'” –Jack Sweeney
48:3726/02/2024
Operating ON and IN The Business - A Planning Aces Episode
Planning Aces co-hosts Brett Knowles and Jack Sweeney discuss the strategic efforts of two CFOs leading organizational turnarounds, and a third CFO, who offers key organizational insights from an earlier career chapter. Emphasizing simplification, strategic focus, and leveraging both human insight and technology, Marc Suidan of Beachbody, Emma Brown of Medius and David Freeman of Starburst share their experiences in cutting costs, enhancing digital experiences, and repositioning product offerings as key strategies for revival and expansion. They underscore the importance of a deep understanding of business operations and the potential of AI in supporting decision-making processes. Their narratives reflect a common theme of distilling operations to impactful actions, demonstrating the critical role of CFOs in navigating companies through challenging transformations towards sustainable growth.
47:0224/02/2024
976: A Troubleshooter's Guide to Financial Leadership | Craig Wert, CFO, Jobber
Lessons from Craig Wert’s finance career reveal the power of adaptability, problem-solving skills, and the ability to seize opportunities in unexpected places.Having started his career without a clear road map to the future, Wert later found that his liberal arts background and early experiences in investment banking had laid a good foundation for a career that might have led in any number of directions.What began to set Wert apart, however, was his innate ability to troubleshoot. Throughout his career, he was frequently called upon to solve complex problems, whether operational challenges at RCN or financial crises at Vonage. This knack for troubleshooting didn’t just resolve immediate issues, though: It also began to reveal to upper management his maturing strategic acumen and resilience. Every challenge overcome was a stepping-stone that led to increasing trust and the opening of doors to new opportunities.Today, Wert’s evolution from troubleshooter to CFO of Jobber has proven to be a journey that has endowed him with the ability to anticipate obstacles and swiftly implement effective solutions. As Jobber seeks to expand its market presence and enhance its financial structure, Wert’s troubleshooter mentality suggests that the firm will likely be taking a proactive approach to growth, risk management, and innovation inside the competitive SaaS landscape.
58:5921/02/2024
975: Turning the Tide at Beachbody | Marc Suidan, CFO, The Beachbody Company
When PwC partner and relentless champion of shareholder value Marc Suidan stepped into the CFO office at The Beachbody Company in April 2022, intrigue was bound to follow.Certainly, a struggling fitness and health company may not be viewed by many as the optimal door-of-entry to the operations side of things. However, for Suidan—a 17-year PwC veteran—Beachbody was without a doubt an enticing challenge. As a seasoned advisor to management, Suidan had contributed shareholder insights to the turnarounds and restructurings of dozens of businesses. However, at Beachbody, he would be executing from inside the organization, where the levers for strategic as well as operational improvement would be within his reach.“Interestingly enough, half of Beachbody’s business is digital subscriptions, while the other half is the nutritional supplements that people who work out consume,” he reports. “People take energy drinks before working out and protein supplements afterward, so these are all part of part of the health supplements that we offer.” Suidan adds that the current turnaround effort has relied on three core pillars: dramatic cost-cutting, enhancing the digital experience around their top-tier content, and fixing the nutrition business.So far, Suidan tells us, two of the three pillars are already paying off.“We’re on track to have created over $200 million in savings in less than 2 years—I mean, it’s just crazy for a company of this size to find this much saving so fast,” comments Suidan, who notes that the company also revamped its digital platforms last March, a development that led CNN to name Beachbody’s consumer app the best in the fitness and workout app space this past December.During the coming 12 months, according to Suidan, energy drinks, protein supplements, and the diversification of Beachbody’s nutrition channels will be top-of-mind.“My two big pieces for the coming year are, number one, to finish that third pillar of the turnaround, and, number two, to get the message out—which is not easy, by the way, right?,” he concludes. “There are 4,000 public companies, but we need to talk about the two legs that we’ve already completed, so we should be able to get that message out.” –Jack Sweeney
50:2519/02/2024
Controllers Classified: Open AI's Controller on How AI Can Transform Accounting
On this episode of Controllers Classified, Brex’s CAO Erik Zhou is joined by Sowmya Ranganathan, OpenAI’s Controller. The conversation begins with a discussion on Sowmya’s career and her diverse experiences as an auditor and as a finance leader at both public and private tech companies, including Square and Rippling prior to OpenAI. Specifically, she highlights some of her insights for accounting during periods of business hypergrowth (i.e. when OpenAI launched ChatGPT) and the increasing need for technical savviness even as a finance professional (ex: Sowmya learned SQL as a way to manage the processing and analysis of a large data set of transactions at Square). She concludes her career overview with this advice: accounting leaders need to consider where their processes would break down if they were to grow quickly and focus their time and effort on making sure those processes are as scalable and automated as possible (hint: it requires building relationships with engineering).
44:5616/02/2024
974: Crafting Strategy in a Data-Driven World | Eric Jenny, CFO, SOCi
It’s the type of story that we can’t resist repeating, and one that without question underscores Eric Jenny’s entrepreneurial spirit. Still, the entertainment value of his tale of zapping wasp nests with a homemade rubber band gun for a dollar a pop was at risk of eclipsing the more traditional milestones that populate a career path otherwise defined by strategic decision-making and an innate ability to identify and capitalize on opportunities.During his stints in public accounting and the tech industry, Jenny tells us, he enjoyed immersing himself in the dynamics of fast-paced technological advancements and entrepreneurial business growth strategies.At SOCi, CFO Jenny’s data-driven approach has led to pivotal decisions, such as focusing on enterprise clients, that have showcased his adeptness at steering the company through the complexities of the digital marketing landscape. Asked about his finance mind-set, Jenny recounts his commitment to curiosity and unwavering quest for greater efficiency. However, we’d argue that it’s Jenny’s entrepreneurial bent that most resonates with us—forever accented by those wasp nests. –Jack Sweeney
44:5314/02/2024
973: Cultivating Relationships and Spearheading Change | Alejandro Castro, CFO, ONX
It was during a 9-year tenure at food giant ConAgra Brands that Alejandro Castro became involved in a companywide initiative that would forever alter his approach to leadership and strategic thinking.Born and raised in Mexico, Castro had begun his professional voyage at Price Waterhouse, where he launched a public accounting career from the accounting house's Mexico City office. After ConAgra came knocking several years later, he accepted a position within its Mexico operations that eventually led to a promotion involving relocation to the U.S. and the firm's Omaha headquartersCastro tells us that this move was pivotal, offering him exposure to the food giant's global operations and strategic involvement at a high level that included participation on a board of directors in Asia. Still, Castro's path took somewhat of an unexpected turn when ConAgra's CEO approached him to help spearhead an initiative designed in part to boost efficient decision-making across the company. In short, ConAgra management had sanctioned the companywide adoption of the GE Work-Out methodology, and Castro was to be stationed along the implementation's front lines.Division presidents, unit leaders, and factory workers alike all now came to be spending face-to-face time with Castro so that everyone together could identify existing behaviors or practices that were undermining efficient decision-making.Castro recalls: "We were able to fix issues that had existed within the company for years and years. We did this by connecting the people who really knew what was going on—the people who were close to the job—and this quickly made a big difference."Now, what might have appeared on paper to be but one career assignment among many suddenly began to accelerate Castro's own understanding of business operations while further establishing his reputation across the company as a leader known for fostering collaboration and driving meaningful change.Says Castro: "For me personally, it was the interaction with the people and talking about the different issues that really altered my whole view of the business." –Jack Sweeney
51:2812/02/2024
972: Recalibrating Your Strategic Lens | Rachel Stack, CFO, Cologix, Inc
Not unlike that of many of her CFO peers, Rachel Stack's journey toward becoming a CFO has been punctuated by pivotal transactions.No single example of this turns out to have been more complicated or rich with lessons than what Stack refers to simply as "the take-private of Zayo."However, before the path forward for Zayo was made clear, there had been a moment of strategic recalibration that would test her resolve and shape her approach to future challenges.Reflecting on this period, Stack shares: "One big strategic moment has to have been when the attempted split of Zayo into two separate entities was being considered. We thought about splitting it into a fiber company and an enterprise firm."The plan, aimed at unlocking value and sharpening strategic focus, did not go as planned. "The market's response was immediate and clear," Stack recalls. "The stock was down, I want to say, by 20%."This moment of adversity, however, was far from a setback in Stack's eyes. Instead, it became a defining moment that refined her strategic thinking. "It was a clear message from the market that they didn't think that this was the way forward for Zayo," Stack explains. The feedback from the market, which was invaluable, led Stack and her team to reconsider their strategy and ultimately reconsider the take-private transaction."The take-private of Zayo was a significant turning point for me," Stack reflects. The complex negotiations, the building of relationships with different potential acquirers, and the ultimate decision to go with Digital Bridge and EQT showcased her ability to navigate through uncertainty and emerge with a strategic victory. "The whole experience was an entire adventure on its own," she muses, on the challenges faced during the transaction.This episode of strategic redirection, followed by the successful take-private transaction, exemplifies Stack's resilience and strategic acumen. Her journey underscores the importance of being adaptable, learning from the market, and maintaining transparency and honesty in all dealings.As CFO of Cologix today, Stack tells us, she has brought these lessons to bear, as she helps to steer the company through growth and change, while never losing sight of the fact that in moments of adversity, there always lies an opportunity for growth and strategic recalibration.
44:0607/02/2024
971: Navigating Growth & Transformation | Sam Kemp, CFO, Built
Looking back on his days with GoDaddy, Sam Kemp recalls a pivotal page in the domain registry giant’s strategic M&A playbook.As he prepared to present to the executive team his analysis of a recent acquisition, he included a simple slide to convey data that would challenge the company’s conventional thinking around acquisitions and how—free from the limitations of this thinking—GoDaddy’s newest acquisition could serve as a strategic lever for the company at large.This driver, Kemp tells us, would challenge the high regard in which GoDaddy’s management team held new “profit pools” and the transactions that triggered them.Recalls Kemp: “We decided to do a very counterintuitive thing: to not have a profit pool for the latest acquisition—in order to achieve faster adoption vis-à-vis price competition—and instead to use it to establish profit pools inside other categories that were related to it. This turned out to be a very successful strategy, and something that scaled really nicely.”As the somewhat revolutionary slide illuminated the room, a collective focus sharpened among those at the table. Kemp then explained how the strategy would no longer be about short-term gains but about leveraging the acquisition to expand the company’s presence and to push profit pools into other connected categories.For Kemp, who had been appointed chief strategy officer after a stint running Investor relations, the gathering became a moment when strategy and numbers intertwined to offer a clear vision of how to move into the future. Going forward, GoDaddy management became dedicated to the idea that M&A was about not just making an acquisition work financially but also integrating it into a broader strategic framework that would enable the company to capture more significant market opportunities.Adds Kemp: “This slide, in this very simple format, was simply able to crystallize our perspective with regard to how we wanted to move forward as a business.” –Jack Sweeney
49:0705/02/2024
Controllers Classified: CAO Erik Zhou of Brex Speaks to CAO Angelina Hendraka of Redis.
On this episode of Controllers Classified, Brex’s CAO Erik Zhou is joined by Angelina Hendraka, the CAO at Redis. The conversation begins with a recap of Angelina’s diverse experiences across financial services, biotech, and SaaS companies. Angelina notes that while KPIs shift based on business strategy & industry, the transition from one industry to another in her career has felt seamless given finance is the universal language of business. Erik and Angelina also discuss the transition from big 4 accounting firms to controllership, and the evolution of one’s approach with that transition (i.e. from being deep in technical accounting to thinking more broadly and operationally). The conversation then turns to recapping a recent panel discussion that Angelina participated in related to women in the workplace and fostering inclusive work environments. She shares her perspective on what it means to be an inclusive leader, and what more leaders can be doing to ensure diverse representation in finance and accounting. The dialogue pivots to some critical financial topics including how to make strategic and thoughtful spend decisions in the current cost containment environment, the role of a strategic procurement function in enabling smarter spend, and important financial processes for post-IPO success, including SOX readiness.
40:4702/02/2024
970: Growing in Good Company | Dennis Johnson, CFO, Qlik
It’s an all-too-familiar tale among the ranks of senior finance executives: A private equity firm acquires a company, reshuffles the finance team, and reserves the top finance spot for one of its own portfolio CFOs.At Qlik, though, this story had a less familiar ending—or at least one that did not include a portfolio CFO. Instead, back in 2016, when Thoma Bravo acquired King of Prussia, Pennsylvania’s Qlik, a seasoned veteran of the latter’s own finance team—Dennis Johnson—entered the CFO office.For Johnson, there’s little question that his appointment validated the 8 career years that he had already invested with the company, a period during which he had sought to routinely contribute to the company’s growth and ongoing strategic transformation. It turns out that his senior finance roles—and in particular his involvement in the transition to a subscription-based model—had demonstrated his strategic vision and capacity for managing change effectively and thus opened a new door.
48:2031/01/2024
969: The Human Equation in Finance | Elizabeth Mann, CFO, Verisk
Elizabeth Mann began her career as a mathematician in academia, spending a decade in the field. Her initial plan had been to become a professor, on a path that would start with a Ph.D. and a postdoc.However, something was missing. Eager to engage more directly with the world at large, she pivoted her career toward finance.Mann found a door of entry at Goldman Sachs, where after initially filling a quantitative role involving complex financing structures she subsequently transitioned to investment banking and a new focus on M&A and corporate finance in the tech and media sectors.After more than decade with Goldman Sachs, she moved to S&P Global. Here, after first handling such corporate finance areas as treasury, tax, and capital allocation, she eventually stepped into a divisional CFO role. This was her first experience on a leadership team, which offered her a broader view of running a business and deepened her operational expertise.Mann’s journey led her to become CFO of Verisk, a provider of data, analytics, and technology to the insurance industry. Here, she focuses on leveraging the company’s foundation in data and analytics to enhance its offerings in the insurance sector, particularly in the face of challenges like climate change and technological advances. Her role now includes overseeing an extensive finance transformation, involving the upgrade of the company’s ERP system.Looking back, Mann doesn’t second-guess her investment of early career years inside academia—if anything, she seems to value them all the more. Says Mann: “Those years were not wasted. I learned a lot about rigor and about how to think about things in a clear way and independent way, have the agency to come up with your own views and perspective, and really pursue an idea to its logical conclusion.” –Jack Sweeney
45:3729/01/2024
Projecting The Voice of Reason - A Planning Aces Episode
This episode of Planning Aces sheds light on the critical role financial leadership and strategic planning plays in guiding companies through turbulent times and the importance of balancing short-term opportunities with long-term strategic planning. Each of the featured finance chiefs faced unique challenges related to the pandemic’s impact on their businesses, and their responses offer valuable insights into effective financial leadership during times of crisis and change.In each case, the CFOs demonstrated strategic foresight and adaptability in their planning, ensuring their companies could navigate through and beyond the pandemic’s challenges.Resident thought leader Brett Knowles provide insights throughout the discussion, emphasizing the role of CFOs as the “voice of reason” in navigating short-term gains and long-term strategies. He highlighted the need for agility and adaptability in financial planning, acknowledging the complexity and unpredictability of market conditions.
42:1526/01/2024
968: From the Investor’s Point of View | David Snyder, CFO, Coya Therapeutics
It was the type of introduction that any MBA student would envy, and one at which David Snyder, 35 years later, still marvels.Back in the late 1980s, a business school classmate introduced him to notable investor and billionaire tycoon Sam Zell, who subsequently offered Snyder a job.Without hesitation, Snyder accepted Zell’s offer and in short order began working for him in Chicago, where he joined a group of recent young graduates whom Zell had recruited to help inside the realm of corporate acquisitions.More than any one deal or acquisition target, Snyder recalls, the greatest lessons from his days with Zell came from the sideline conversations.“Just by my proximity to Sam, I learned a lot—he had sort of a Socratic approach, whereby we would have a dialogue with him in which he would begin sharing the investor’s point of view and how an investor thinks about the operating prospects of a given investment,” remembers Snyder, who adds that from those days onward he has always “come to the table” thinking like an investor.He reports: “I’ve carried this with me through all of the ensuing 30 years.”Snyder’s exposure to Sam Zell and his work in corporate acquisitions honed his strategic thinking skills. He emphasized the importance of understanding the investor’s point of view and translating business strategy into financial terms. –Jack Sweeney
58:1524/01/2024
967: Leading with a Customer Mind-Set | Karen Walker, CFO, Sysdig
Like many of her CFO peers, Karen Walker had an early career that was guided by abundant opportunities surrounding finance-driven decision-making within organizations.It was a path that often led Walker to engage more closely with sales and operations, as was the case at CNET Networks, where she tells us that she recognized the limitations of embracing a strictly “rules-based” approach in finance.It was at CNET that she embraced a more transformative perspective—prioritizing the customer’s objectives and challenges. This shift in thinking, emphasizing a customer mind-set, would continue as she advanced in her career.At PagerDuty, the philosophy became instrumental in addressing the company’s rapid growth challenges. Now, as CFO at Sysdig, Walker tell us that it’s this commitment to understanding customer needs that guides the company’s approach to cloud security. Her journey reflects a progressive integration of customer-centricity into financial leadership, showcasing its adaptability and efficacy in diverse business environments.Says Walker: “I think that one of the things that I have really learned over the years—and espouse as a philosophy—is that every employee—which includes, of course, finance—should really have a customer mind-set and really put the customer at the center of every decision that is made.”
48:5122/01/2024
Introducing Controllers Classified w/ Erik Zhou, CAO, Brex | Guest: Franklin Templeton CAO Lindsey Oshita
This Episode is CFOTL Special Supplement. Franklin Templeton Chief Accounting Officer Lindsey Oshita expains how challenges faced during an ERP integration following a merger and the massive IT commitment it entailed. She highlights the significance of a chart of accounts and their potential adaptations, along with her team’s successful implementation of Workday at the start of the fiscal year.Lindsey Oshita is the Chief Accounting Officer, Americas at Franklin Templeton. She’s spent 14 years at Franklin Templeton in various financial leadership positions, and was at Deloitte prior to that. Lindsey graduated from UCLA with a Bachelor’s Degree in Economics and a minor in Accounting.
44:0220/01/2024
966: The Billionaire's Apprentice | Michael Perica, CFO, Rimini Street
CFO Michael Perica’s career journey began with an opportunity to work as a junior analyst for a national capital markets firm, where he would find a billionaire mentor. According to Perica, his association with the billionaire would ultimately offer him access to influential networks and unique opportunities. From his early days onward, Perica tells us, he became skilled at building connections with successful individuals—an expertise that would open the door to a diverse range of opportunities.Perica’s entry into the CFO role during the COVID-19 pandemic—which occurred remotely, meaning that he didn’t meet his colleagues in person until several months later—perhaps highlighting his adaptability. Successfully leading a team without in-person interactions speaks to his ability to navigate challenges and maintain effective leadership—as so many of our finance leader guests have pointed out. –Jack Sweeney
45:2117/01/2024
965: Removing Complexity for Strategic Success | Emma Brown, CFO, Medius
For Emma Brown, it was as though she had just removed the sword from the fabled stone, a moment that would challenge the inclination to persistently question her own judgment when it came to business.As is often the case, Brown’s moment of insight occurred in a high-pressure situation. Faced with poor financial visibility and the need to prevent a liquidity crisis, she championed the notion that her company’s finance team take a radical approach. Stripping everything back to basics, she delved into the fundamental aspects of cash flow, bank statements, and working capital.This back-to-basics exercise revealed that the complexity of the business—large ERP systems, convoluted reporting, and complicated forecasting structures—was hindering understanding as well as impeding effective decision-making.Brown’s strategic approach of simplifying complexity significantly boosted her confidence in navigating challenging situations within her career. The realization that complexity might indicate inherent issues within processes, systems, or structures shifted her perspective, empowering her to tackle problems with a newfound confidence. –Jack Sweeney
56:0115/01/2024
964: Leveraging AI to Achieve Durable Growth | Luigi Testa, CFO, LinkSquares
Four years ago, when Luigi Testa first joined LinkSquares as CFO, the Boston-area tech firm employed roughly 40 people. Today, with nearly 400 employees, the company is concerned less with growth and more about achieving a balance between growth and efficiency. To achieve this, LinkSquares management has made automation and AI adoption a priority.According to Testa, the goal was to first identify repetitive and manual tasks that could be automated to reduce the need for hiring additional personnel. This is an approach that makes financial processes more sustainable in the long run, he points out, while also helping to control expenses.Testa also notes that within the finance function, various routine tasks like billing, payment collection, and payroll processing were ripe for automation and AI implementation. Yet, while these new approaches could handle approximately 75% of these tasks, he emphasized the ongoing importance of human oversight to ensure accuracy and relevance.
50:0610/01/2024
963: How a Biotech Disrupter Is De-risking R&D | Jamey Mock, CFO, Moderna
It's no secret that Moderna's R&D efforts have expanded well beyond the realm of COVID-19. CFO Jamey Mock tells us that today the company has more than 40 drugs in its pipeline, with targets such as respiratory, latent, and rare diseases. As he explains, this diversity means that the biotech innovator is reliant not solely on one product or therapeutic area, which makes for less risk than would be the case if the company had only a single product focus.Meanwhile, Mock leaves little doubt that the finance function is included in the firm's appetite for innovation when he details how Moderna's innovative use of mRNA technology has been a key factor in de-risking its R&D investments. Mock emphasizes that mRNA is the body's information molecule, which Moderna can quickly reprogram to target different diseases. This adaptability and flexibility make it easier for the company to adjust its approach if initial trials or results are suboptimal.
44:5208/01/2024
962: Stay Calm And Carry On | Brandon Nussey, CFO, Coveo
More than any other human quality or characteristic, Brandon Nussey is known for his calm demeanor—or so Coveo’s finance leader tells us near the end of our discussion.It’s an observation that we’re not about to refute. After having spent 40 minutes in trying to identify just what it is that sets Nussey apart from his CFO peers, we had found his composure a trait to flag, even if he hadn’t ended up doing so himself.This, of course, is an enviable quality always in demand in C-suites, yet at times it’s one that is easy to overlook.In the case of serial CFO Nussey, the attribute perhaps first became evident during the earliest days of his career. Turning back the calendar to the early 2000s, when he received his first CFO appointment amidst the dot-com bubble burst, Nussey recalls a tour of duty that required him to always stay calm and composed in high-pressure, high-stakes environments.Indeed, even to this day, he finds the circumstances much the same: “At the office, people use the word ‘calm’ to describe me perhaps more often than they employ any other adjective—at least to my face. At home, my daughters call me many other things.” –Jack Sweeney
45:0403/01/2024
Seeding Organizational Ownership - A Planning Aces Episode
Planning Aces Hosts Brett Knowles and Jack Sweeney discuss how AI's integration into FP&A is still in early stages, with many teams 'dabbling' in AI rather than regularly employing it. However, its use has been significant, inspiring creativity and improving team performance.This episode's conversation emphasizes how FP&A is not just about financial numbers but involves drawing in non-FP&A players into the process. This approach fosters a more comprehensive and collaborative financial planning culture within organizations. They underscored that every member of an organization should consider themselves a 'capital allicator', responsible for contributing to the company's financial health.
37:3601/01/2024
Bonus Replay: Your Company’s Value Proposition | James Moylan, CFO, Ciena
Jim Moylan is perhaps our first CFO guest to list the leasing of oil rigs as one of the experiences that best prepared him for a CFO role. Of course, he makes it clear that the experience is worthy of mention not so much because of what he was selling but because he was selling at all. “The best way to learn what a company does and understand its value proposition is to be a salesperson, and I have told this to people everywhere that I’ve been,” comments Moylan, whose stint as a salesman helped to kick off a 22-year career climb inside the ever-evolving world of energy company Sonat, Inc. Sonat would provide Moylan with an expansive and varied career narrative. Having become known inside the company for his FP&A savvy, Moylan had a tenure that spanned a variety of leadership roles and included overseeing corporate strategy during a period of time when the company executed four acquisitions and two divestitures. He would also serve as president of one of the company’s largest subsidiaries. Today, while Sonat resembles a sturdy bookend at one end of Moylan’s career, Ciena—the networking systems company where he has now logged 15 years as CFO—could likely serve as the other. At Ciena, supply chain challenges have remained top-of-mind in 2022. “The priority for the company and for me personally is to address our supply chain problem, fix it, and repair our image in the minds of our customers—because not only have we disrupted our business, but also we’ve disrupted their businesses,” remarks Moylan, who notes that Ciena’s product offerings depend on the regular replenishment of parts inventories comprising some 10,000 SKUs. As with many finance leadership resumes, long tenures as well as the transactional nature of the finance field are what punctuate Moylan’s career. Turn back the clock to 1999, and Sonat was being acquired by El Paso Energy, a move that led Moylan to step into a CFO role at SCI Systems, the first of a succession of four CFO appointments for him within a mere 8 years. Reports Moylan: “If it didn’t work for me, it didn’t work for me—and if I learned that quickly, l would leave.” –Jack Sweeney
45:2427/12/2023
Bonus Replay: Understanding Your Customer From the Inside Out | Jason Quinn, CFO, Vendr
When Jason Quinn landed in Europe back in 2008, he was the youngest of five American expats being deployed by digital disrupter SMB printer Vistaprint of Boston, Mass. For the next 5 years, Quinn would be involved in a string of business acquisitions that would grow the digital printer’s European revenues from nothing to more than $500 million annually. Based in Barcelona, Quinn spent roughly 3 weeks of every month traveling to other parts of Europe to evaluate the operations of different businesses as he and other executives sought to determine whether there was a solid business case for acquiring a company. “I had the luxury of seeing into firms at both the executive and middle management levels, so I was able to acquire an understanding of how the executive team was operating and how the decisions that they would make would trickle down within the operation,” explains Quinn, who adds that as deal activity grew, Vistaprint ended up deploying a corporate development team from Paris to complete some of the initial due diligence. As the number of acquisition candidates grew, Quinn was tasked with taking a deeper dive into a target company’s operations, so he would often spend a number of days with company’s leadership team in order to better assess whether there could be a cultural fit. “’Can this be one plus one equals three?’ would usually be the question that you were trying to answer,” continues Quinn, who points out that the answer to this hypothetical query was also dependent on whether his team believed that the acquisition candidate would succeed post-merger under a flat management model. “We believed that flatter was better and that this was really an efficient way to grow,” comments Quinn, who notes that along the way he acquired a deeper understanding of manufacturing logistics as well as the pre- and post-sale dynamics of go-to-market strategies for both B2B and B2C companies. However, his central role would always center on supplying the answer to the question of whether there was a strong business case for advancing a potential deal. “When they brought something to the table through the pipeline, I would vet the business case first from our ability to execute it and then from a cultural perspective,” recalls Quinn, who stresses the significance of understanding and respecting cultural norms as well as local competitors. Says Quinn: “If you’re going to go international, you must go all in and be prepared to make the investments to win in local markets because you’ll be facing local competition within their own primary market.” –Jack Sweeney
51:5325/12/2023
961: Finding Healthier Alternatives and Profits | Greg Robbins, CFO, Odyssey Wellness
Greg Robbins began his career inside the realm of Big Six accounting houses, an experience that he tells us laid the foundation for a career in financial operations and strategy. However, he credits much of his leadership style to his time at Red Bull, where he learned that real development comes from hands-on experiences, insightful feedback, and formal training, a philosophy that he has carried forward throughout his career.At Red Bull, Greg participated in several leadership development programs—including the "Scott Spooner Experience"—that profoundly influenced his professional approach. Spooner, a former special forces operative turned consultant, brought with him a unique perspective on leadership and resilience, emphasizing the importance of mental and physical endurance in challenging environments. This experience broadened Robbins's understanding of the qualities of leadership beyond the conventional corporate framework.
37:3820/12/2023
960: Understanding What Opportunity Looks Like | Christine Chambers, CFO, PetMeds
Our discussion with Christine Chambers has been going on for only a little more than 5 minutes when she tells us that she remembers sitting on the steps of a London flat years ago while contemplating life’s many twists and turns. It seems that the accommodation—which she had only recently acquired and unquestionably counted as a milestone in life—had with little warning come to present a dilemma.At that time back in 2007, when Chambers was working as a financial analyst inside the UK operations of Seattle, Washington–based RealNetworks, the company suddenly offered her a promotion to work within its US operations.The treasured flat became toast.“Six weeks later, I was on a plane headed to the U.S.—and I think that this speaks at least a little to my nature of being adaptable and open in terms of welcoming opportunities that have arisen,” comments Chambers, who would first join RealNetworks stateside in its Washington, D.C.–area outpost before receiving an invitation from the company’s CFO in 2010 to relocate to Seattle to join its corporate offices. Eleven years later, Chambers would be appointed CFO of RealNetworks. Of course, career paths are seldom linear, and indeed Chambers’s CFO appointment at RealNetworks would arrive only after a 3-year stint as an FP&A leader with Rosetta Stone and two more as a planning and budgeting executive at the Bill and Melinda Gates Foundation. “I have always really leaned into my network for opportunities,” remarks Chambers, as she stops to consider the different doors that she has been able to swing open along the way. “By learning within my network," she observes, "I have sought to understand the dynamics within companies and the challenges and opportunities that they bring.”The power of Chambers’s network was no doubt in play when PetMeds CEO Matt Hulett, a former colleague at Rosetta Stone as well RealNetworks, announced her appointment as PetMeds CFO in August 2022.Says Chambers: “Matt and I very much understand the dynamics and challenges faced by organizations that have large, addressable markets and may have undervalued assets that need to be turned around. We have seen this both at Rosetta Stone and now at PetMeds.” –Jack Sweeney
44:2818/12/2023
959: A CFO Role as Broad as Space Is Wide | Mark Seidel, CFO, True Anomaly
If Mark Seidel had told us that he had spent many of his high school evenings peering through a telescope at the stars, we would have likely believed him. However, Seidel—CFO of space security start-up True Anomaly—swiftly short circuits the familiar narrative of a space-loving youth.Instead, he draws our attention to his early entrepreneurial endeavors on eBay (he achieved power selling status while in high school), and, as for his finance career, he tells us that he has long preferred not to narrow his lens but to widen it.Indeed, such was the case at Goldman Sachs, where he spent 7 career years as an investment banker.“At Goldman, I was a generalist, so I got to cover all different types of industries and transactions—which means that the breadth and scope of the types of topics were incredibly wide,” recalls Seidel, who notes that it was this same preference for a wide lens that drew him to the CFO role.Observes Seidel: “The CFO role is a cross-functional one. While strategy can mean different things to different people, for me it really fits within my scope, my roles, and my responsibilities as a CFO.” –Jack Sweeney
38:0713/12/2023
958: Entering the Home Fitness Connection Lane | Aina Konold, CFO, BowFlex
Among the industries on which the pandemic was most known to have afflicted an extra helping of earnings chaos, most business analysts agree that the home fitness market is perhaps most deserving of special mention.Indeed, few sectors logged steeper gains and more precipitous losses during COVID’s comings and goings than home fitness—and perhaps few demanded more reflexive, in-the-moment, decision-making inside the management cockpit.At BowFlex (formerly Nautilus), that cockpit has been “manned” by CEO Jim Barr and CFO Aina Konold, both of whom entered the C-suite during the latter half of 2019—only to have COVID immediately upend their ensuing 2020 flight plan.Over the past 4 years, Barr and Konold have remained buckled in together as they have educated investors in anticipation of completing a long-awaited turnaround that they predict will arrive in the near future.Along the way, CEO Barr has demonstrated a willingness to address tough questions—just as has Konold, whose facility for disarming unwelcome news is perhaps worthy of envy among her CFO peers.Says Konold: “A lot of finance people unfortunately stop after sharing the bad news—and then the CEO, the board, and the rest of the executive team, are left thinking: ‘Okay, so what do we do now?’ It’s important to have those answers.” –Jack Sweeney
01:09:2511/12/2023
957: Mission-Centric Finance: MDA's Transformation Story | Michael Kennedy, CFO, Muscular Dystrophy Association
When Michael Kennedy first stepped into the CFO office at the Muscular Dystrophy Association (MDA) in 2018, he was surprised to learn that the association was spending $8 million annually on office space across the country.“Why were we in these offices?,” asks Kennedy, voicing the question that helped to kick off the first of what he now characterizes as a multichapter digital transformation.As it turned out, the 93 offices occupied by the MDA were a legacy of the organization’s historic Jerry Lewis Labor Day Telethon, a once-massive annual fundraising event for that had lost its mojo in the Age of the Internet.“MDA wanted to have an office near every local television station that was participating in the Telethon broadcast,” explains Kennedy, who notes that the MDA offices needed to compete with local Girl Scout troops and firefighters to secure fundraising airtime on the local affiliates. “But the fact is that we had stopped doing the Telethon 8 years before I arrived,” reports Kennedy, who adds that the $8 million that the MDA had once paid in real estate fees now goes entirely to support MDA’s causes and mission—a development that the pandemic no doubt helped to accelerate.He continues: “We now have a 100 percent remote office environment.”Still, the pandemic put much of the transformation at the MDA into a holding pattern, as fundraising events and activities came to a near standstill. According to Kennedy, however, the MDA is now on its way to matching and even surpassing pre-pandemic fundraising levels, as it opens yet another impressive chapter in its healthcare history. –Jack Sweeney
56:1506/12/2023
956: The Underpinnings of Operational Growth | Zhi Li, CFO, Customer.io
CFO Zhi Li's Career Background: Zhi Li's professional life begin at Bell Canada, where he was involved in operational finance within the Wireless Division. The division, Zhi tells us served as the growth engine for the company at the time. During his time at Bell Canada he worked on a subscription business model, dealing with wireless units and the basics of a subscription business, which later proved helpful in his work within the SaaS space.Li entered the investment banking realm during the economic downturn, then pivoted to tech; highlights operational finance experience at Bell Canada and investment banking tenure at Credit Suisse's tech group in New York. Transition to CFO Role: Discusses the pivotal moments in transitioning from banking to tech in Seattle, eventually landing the CFO role at Customer.io. Customer.io Overview: A startup providing customer communication platform services to various businesses, emphasizing personalized engagement and scalability. Role and Responsibilities as CFO: Focuses on strategic initiatives, fundraising, M&A, financial operations, and providing guidance across departments to drive growth and operational efficiency.
54:4804/12/2023
FP&A: The Silo Buster - A Planning Aces Episode
Insights from Planning Aces: CFO Lauren StClair talks about leveraging AI for faster analysis, transparency in reporting, and the challenge of maintaining clean, adaptable data. CFO Doug Lindroth emphasizes the shift from closed data structures to open-book management, enabling deeper discussions on profitability and investments. CFO Charly Kevers underscores AI's impact on manual tasks, reshaping organizational charts to prioritize higher-level thinking. AI's Role in FP&A and Security Concerns: Discussion on AI's learning mechanisms, potential security risks, and the importance of Microsoft's approach with co-pilot in maintaining security. Insights on how AI-driven tools adapt and evolve based on user interactions, driving advancements in decision-making processes.
49:0201/12/2023
955: When It’s Time to Raise Your Hand | Lauren StClair, CFO, NerdWallet
It was back in 2016 when Lauren St. Clair realized that it was time to raise her hand.Online marketplace giant eBay had just completed a deal to acquire the Spanish online ticket platform Ticketbis, and St. Clair, a 9-year eBay veteran, was itching to get overseas.eBay had entered the online ticket business in 2007 with its acquisition of StubHub, and the addition of Ticketbis now promised to fatten StubHub’s international revenues, a development that St. Clair realized would likely require eBay’s finance function to beef up its leadership overseas.“People knew that I wanted to live overseas, and it was just good timing with regard to me leaving the group to which I had been assigned,” explains St. Clair, who arrived in Bilbao, Spain, in early 2017 eager to open a career chapter as CFO of StubHub International. Of course, St. Clair had already spent some time overseas as a student and a finance adjunct on various international FP&A assignments. However, an overseas appointment was different, and in fact the opportunity for such a coveted stint called to mind for her some valuable advice that she had once received from one her early mentors.St. Clair recalls: “He told me, ‘Build your reputation and take time to build a connection to the corporate office, so that when you raise your hand to go abroad, you’ll be top-of-mind there.’” –Jack Sweeney
42:4529/11/2023
954: The Job Became His For the Asking | Peter Benevides, CFO, Olo
When Peter Benevides joined Olo back in 2015, the provider of restaurant technology's CFO office was vacant—as it would remain for the next 4 years, until he ultimately got the position thanks to a nod from the firm's CEO and perhaps a sprinkling of magic dust from Olo board members and investors.Of course, things may have gone very differently for Benevides, as they so frequently do for many senior finance hires who, like Benevides, join fast-growing firms while knowing full well that there are no guarantees when it comes to C-suite appointments.Thus, when given the opportunity to have Benevides reflect on his career, we thought it perhaps appropriate on our part to query Olo’s finance leader regarding what he feels that he got right along the way—especially with regard to any attributes or actions that may have made a difference in the career trajectory that for him has led to Olo.According to Benevides, his success comes down to not having been afraid to ask others for help—a trait that he was to find increasingly beneficial as the company’s 2021 IPO drew ever closer.It was during these months and years of career investment, Benevides tells us, that he found his attention focused by a number of critical undertakings, including making the transition from supporting a regional accounting firm to being part of a Big Four accounting house.Besides being able to benefit from the fact that publicly traded firms offer a larger menu of services, the transition put in motion a Big Four “reference check” that afforded Benevides the opportunity to contact clients of the different firms.Such was the nature of a phone call that he placed to one of the Big Four references. “What was meant to be a 20-minute reference call turned out to be an hour-and-a-half-long chat,” recalls Benevides, who tells us that the reference happened to be the recently retired CFO of a publicly traded company. “Once I got off the phone, I said to our president and COO at the time, 'Gee, it would be amazing to have this person as an advisor to the company as we prepare to go through this IPO process,'” reports Benevides, who adds that the former C-suite executive became one of Olo’s invaluable IPO prep advisors. –Jack Sweeney
44:4827/11/2023
BONUS REPLAY: Armed and Sheltered From the Storm | Tom Fennimore, CFO, Luminar Technologies
The Goldman Sachs “anti-raid” team was between conference calls with an embattled client company when word came that a senior member of the target company’s management team had unexpectedly died. Looking back, Tom Fennimore says that the next few months of his early career years at Goldman then became a transition point—or period of accelerated learning. “It was a very sad situation—they were in the process of being raided,” explains Fennimore, who lists the anti-raid transaction as one of two times when Goldman ultimately offered Fennimore an opportunity to “step up.” The second example came after the resignation of a managing director responsible for the bank’s automotive sector. “I got a battlefield promotion when they said, ‘Hey, we want you to do this, and—depending how you do—we may not replace you,” recalls Fennimore, who notes that while he savored the opportunity and enjoyed success in the role, certain parts of it had little to do with his skillset. “I have a little bit of a baby face,” points out Fennimore, who also comments that members of management teams within the automotive sector were known to value seniority and often had lengthy tenures of multiple decades themselves. Perhaps not surprisingly, Fennimore remembers one bit of related post–board meeting feedback with a little bite: “’Hey, look, you did a great job,’ they told me,” he reports. “‘The board loved you, but they did have one comment: This guy’s too young. They would feel a little more comfortable with somebody with a little more gray hair in the room.’” As for the embattled client company that had unexpectedly lost a key member of management, Fennimore’s youthful appearance turned out to not be enough to deter an invitation for him to fill the company’s sudden management void by relocating to Toronto for a number of months. “The person who passed away was in the middle of the transaction, so it reflected in a good way on me that the client had enough faith in me to have me go up there to live and help them to get things done,” explains Fennimore, who more than 20 years later is not yet sporting any gray hair. In conclusion, he adds: “It’s great to be given a lot of responsibility at a young age, but there will be some unique challenges. You try not to take things personally and to just move on.” –Jack Sweeney
51:0124/11/2023
953: Lessons From the Mobile Era | Rodrigo Brumana, CFO, Poshmark
CFO Rodrigo Brumana’s career journey began with a position as a computer programmer in Brazil. He would move in his early career years to the United States, where he got his start in investment banking. Soon thereafter, he moved to Fairchild Semiconductor, where he advanced into an investor relations role. Next, Brumana delved into the realm of predictive analytics at eBay, a stint that opened the door to a succession of opportunities inside the world of e-commerce marketplaces.
33:5422/11/2023
952: Solving the Almond World's People Equation | Mark Lampe, CFO, Monte Vista Farming Co.
The episode features Mark Lampe, CFO of Monte Vista Farming Co., discussing the significance of understanding labor and its impact on business success.CFO Lampe discusses the significance of labor and the challenges faced in managing a workforce of over 140 individuals engaged in almond production, emphasizing the importance of a cohesive and hardworking team in a challenging industry.
42:5220/11/2023
951: Tomorrow’s Lessons Today | Frank Teruel, CFO, Arkose Labs
For a dozen years or more, Frank Teruel has been leading a double life professionally.When he stepped into the CFO slot at Arkose Labs last February, the position was just the latest in a succession of CFO stints that had required him to align C-suite duties with additional responsibilities in a Santa Clara University classroom.In his teaching mode, Professor Teruel is known to speak quickly, while keeping discussions lively and interesting by injecting real-world knowledge and business insight into his lessons.Meanwhile, inside the C-suite, Teruel is helping to champion a new chapter of growth designed to turn Arkose into a “Rule of 40” company sometime in 2024.As far as the perks of leading a split-screen professional life go, Teruel tells us that along the way he has been able to hire many of his students, who have since developed into executives and leaders in their own right.
57:2215/11/2023
950: Championing the Customer Transformation | Mark McCaffrey, CFO, GoDaddy
When 21-year PwC veteran Mark McCaffrey decided that it was time to open his post-PwC career, he briefed the firm’s U.S leadership about his plans, diligently outlined 24 months of departure prep, and set aside an extra helping of patience. Two weeks later, he had a CFO job offer from publicly traded Internet domain company GoDaddy. “At the time, I thought that I’d have a couple of years to figure out what my next step was going to be,” recalls McCaffrey, whose 2021 CFO appointment was notable not just for the speed with which McCaffrey landed the role but also for the substance behind the match that was made.
52:2313/11/2023
949: Achieving a Learning Mind-Set | Davinder Athwal, CFO, Phenom
Phenom CFO Davinder Athwal tells us that he has a personal connection to his company’s mission. Near the beginning of our talk, he shares a touching story about his father, a highly skilled individual who struggled to find a job in the UK. This personal experience fuels his passion for Phenom’s mission: to help a billion people to discover the right work. It’s not just about finding a job; it’s about finding the right job that matches skills with aspirations, as Athwal is eager to explain.The Phenom platform is not just another job-matching site, he points out. Using pattern recognition technology to match candidates with jobs, Phenom’s approach goes beyond what’s written on a resume to recognize all of the essential skills needed for a particular job—even those not listed on an application.Athwal joined Phenom during a challenging time in the industry, one that led to a strategic moment when he had to make the decision to prepare the company for cash flow break-even—a move that would turn out to be not only critical but also crucial for the company’s future survival and growth.
50:0508/11/2023
948: Anticipating the Talent Headwinds | Christopher Crawley, CFO, Hofman Hospitality Group
This podcast episode features CFO Christopher Crawley of Hoffman Hospitality Group, discussing challenges related to managing labor in the restaurant industryHoffman Hospitality Group, a family-owned restaurant company, adapted to the pandemic by introducing food trucks and online kitchens, enhancing their financial processes.Crawley shares his career journey, including experiences in audit, finance, and operations, emphasizing the importance of adapting to change and understanding business metrics.He highlights the complexity of managing operations in the restaurant industry, involving regulatory compliance, financial intricacies, and shifting consumer preferences.Crawley discusses the challenges of fluctuating profit margins, labor management, and adapting to market changes, emphasizing the role of technology in addressing these issues.
48:5706/11/2023
947: Finding Pathways to Innovation | Teresa Chia, CFO, Vertafore
The Three Phases of Teresa Chia’s Career: Teresa Chia’s journey to becoming a CFO is divided into three distinct phases. The first saw her honing her skills in investment banking and private equity at Credit Suisse in NYC. The second found her in the insurance industry, where she discovered her passion for the field and learned about its complexity and regulatory aspects. The most recent phase has seen her also serving on the boards of various companies, a testament to her industry connections and expertise.The Shift in Focus: After two decades of focusing on strategy and capital deployment, Chia felt a shift in her interests. She wanted to be more involved in the execution of growth plans and building the infrastructure for such growth. This led her to the role of a CFO, where she could leverage her finance knowledge while also contributing to strategic execution.
51:4001/11/2023
946: All of the Influence at Your Command | Natalie Laackman, CFO, Medspeed
For corporate finance executives, few professional experiences are as adeptly converted into social currency as those manifested inside the realm of mergers and acquisitions (M&A).It seems that regardless of whether a finance executive has been involved in one deal or 40, they are usually able to quickly share a takeaway or two. For finance leader Natalie Laackman, the latter would be the case—or, rather, the latter times two, as she estimates that she has been involved in 75 to 100 such transactions.Regarding the M&A snapshot, Laackman relates that among her most memorable is one taken around 2001, when her expansion-minded employer asked her to “move a deal along” with a family-owned company in Sao Paulo, Brazil.“There were two brothers who had built this very interesting business—I was asked to start the negotiations, so I flew down to Sao Paulo by myself,” recalls Laackman, who tells us that as a security precaution, she was assigned two armed guards upon her arrival.On the occasion of her visit, the two brothers extended to Laackman an invitation to discuss the deal at a family dinner.“This was their baby, and they wanted to sell it to a company that they felt would grow it and continue to nurture it and love it just as they had,” comments Laackman, who adds that the family dinner was served at 11:00 p.m. at the home of one of the brothers. Gathered around the table that night were children, wives, and a grandparent who was celebrating his 80th birthday, Laackman explains.“I realized that I needed to demonstrate that I was a person who represented something that could be a great cultural fit for their company,” remarks Laackman, who notes that on that night, she needed to summon all of her “influencing skills” in order to muster an approach that would involve both the technical and human side of doing business.Roughly 3 months and two or three more trips to Sao Paolo later, a deal was signed, reports Laackman, who today looks back fondly on her food industry days despite having since switched to the healthcare industry—where today she is the CFO of MedSpeed, a provider of same-day healthcare logistics.Says Laackman: “At the same time that I was asked to join MedSpeed, I was contacted by a $10 billion food company. I knew that I kind of had the playbook for that, but there was this extra appeal about MedSpeed: It had a mission involving a need that was going to be ever critical, and it was a place where I could make a positive impact.” -Jack Sweeney
45:0529/10/2023
How Planning Aces Are Made - A Planning Aces Episode
This episode features insights and commentary from three finance leaders: CFO Michael Linford of Affirm, CFO Ana Chadwick of Pitney Bowse, and CFO Jason Leet of ZyloImagine if the three finance leaders were to meet and have a discussion about their current roles. Each of them has a unique story to tell. Michael Linford, for example, was previously part of HP's M&A integration group and later became the first CFO of Hewlett Packard Enterprise after the split-off. Anna Chadwick played a key role in GE Capital's divestiture chapter, overseeing more than 50 divestitures globally. Jason Leet, on the other hand, has extensive experience in M&A, having been involved in over 40 different acquisitions during his time at Salesforce and Exact Target.
40:2928/10/2023
945: Achieving a Management Rapport | Doug Lindroth, CFO, Tealium
Doug Lindroth discusses the changing landscape of software company valuation, emphasizing the need for balanced growth, operational efficiency, free cash flow, and positive earnings to attract investors.He shares his experiences, including the challenges faced during the dot-com crash, navigating the complexities of public accounting rules, and his transition to the role of CFO.The discussion highlights the importance of clear role definitions, specialized finance teams, and leveraging data to drive strategic decisions within the organization.
57:2525/10/2023
944: Building Your Network | Ana M. Chadwick, CFO, Pitney Bowes
Ana Chadwick discusses her career journey and how her network of people from her early days on forward played a crucial role in her success.She highlights her experiences at General Electric (GE), including training programs, travels, and insights gained during her tenure there. CFO Chadwick mentions the importance of data and transparency in finance, specifically in pricing and forecasting. She emphasizes the significance of having sponsors who are willing to support your career advancement rather than just mentors.
01:00:3622/10/2023
943: Finding The Path Forward | Donald McClure, CFO, Identity Digital
Back in 2017, Donald McClure had only recently been appointed vice president of FP&A at Brinks Home Security when the company’s CFO at the time decided that it was the right time for retirement.Unbeknownst to McClure—and perhaps even to the firm’s subsequent new CFO hire—a transformative chapter was about to get under way at the security firm that involved a massive restructuring and Chapter 11 bankruptcy.For McClure, a 6-year Brinks veteran who had already had a hand in multiple debt refinancings, the Chapter 11 bankruptcy process proved to be yet one more experience that would advance him down the CFO path.“We ended up negotiating a prepackaged restructuring, whereby we utilized the Chapter 11 process but at the same time sort of did all of the work in advance,” recalls McClure, who tells us that he quickly became the newly hired CFO’s “Number Two.”Whether it was while consulting with the firm’s general counsel or with its CEO, McClure's CFO kept him ringside as they together educated others as to the ongoing process and its desired outcome.“We were telling the story of the company in an environment where we were not just trying to refinance but also taking the constraints off to ask, 'What is the right capital structure for this business?,'" reports McClure, who notes that multiple financing partners were being engaged at once.“At one point, we had four different types of debt and various stakeholders at the table trying to help us to figure out how we were going to structure this—it was really eye-opening in terms of understanding the importance of what we were doing and how the stakes were real," explains McClure, who adds that once the restructuring was in his rearview, he felt that it was time to move on.Says McClure: “I knew that my work would be kind of done at this point, so I had been looking around and was able to find a company looking for a CFO.” –Jack Sweeney
39:5118/10/2023
942: Building a Profitability Mindset | Sarah Spoja, CFO, Tipalti
It’s a question rooted in surprise headlines that has now become one of 2023’s favorite conversation starters for finance executives inside the tech realm: “Where were you when you heard the news about Silicon Valley Bank [SVB]?”For Tipalti CFO Sarah Spoja, the query instantly summons memories of being seated between two of Tipalti’s financing partners: JP Morgan and Hercules Capital, Inc.Or perhaps we should say two of its "future" financing partners. Spoja, along with Tipalti’s attorneys, had gathered in a conference room with prospective partners to finalize the terms of a deal designed to secure a $150 million debt-raise for the growing business.Looking back, Spoja tells us that the date of the gathering will forever be etched in her mind: Thursday, March 9, 2023. Within the next 24 hours, Silicon Valley Bank would be closed by the California Department of Financial Protection & Innovation, and the Federal Deposit Insurance Corporation (FDIC) would be named its “receiver.” The public would receive no advance notice of the bank's closing.Still, the escalating challenges at SBV were no secret, and as Spoja met that Thursday in March with Tipalti’s prospective investors, SVB (which had been solvent only 24 hours earlier) would be broke within hours as depositors rushed to withdraw their funds.Thus, the terms of Tipalti’s debt-raise were not the only business that Spoja was seeking to finalize as she took a seat at the table. Besides securing the $150 million in debt, Spoja and her treasurer were simultaneously tracking the removal of Tipalti funds from SVB in real time.“For finance people, the thought was ‘Okay, I need to protect my company, so I need to do X, Y and Z before wire transfers are cut off,'" she recalls. "But at the same time, in the backs of our heads, we were all thinking, 'I really hope that this isn’t going where it looks like it's going.'”Meanwhile, the terms finalized on Thursday, March 9, ultimately sealed a $150 million debt deal that would be announced by Tipalti in early that May. Why hadn't either of the prospective financing partners experienced cold feet in light of the escalating developments at SVB? Spoja tells us that “tougher diligence conversations” had already taken place to help to placate concerns about a changing economic climate. What’s more, she says, a “mutual trust” had been established that had allowed the deal to not to get stalled. Still, you can’t help but hear the winds that were howling outside the doors of Tipalti’s March 9 meeting.Says Spoja: “It was a moment that a finance professional would always remember, particularly if they were in tech—because we all generally have a story.”There's little doubt, though, that Spoja’s story is better than most. –Jack Sweeney
41:0015/10/2023
941: Mobilizing Your Team | Melissa Howatson, CFO, Vena
The corporate headquarters of Bend All Automotive may have been a mere 30-minute drive from KPMG’s offices in Waterloo, Ontario—but Melissa Howatson had to put in a 6-year career investment at the accounting house before she came to realize that it was time to go the distance.Not unlike those of many of her peers, Howatson’s years in public accounting were laden with mentorship generously supplied by a partner (and a number of senior managers). KPMG was an enviable launchpad populated by many professionals who remain in Howatson’s life today, as she explains when we make inquiries to better understand the motivations and choices made by this future CFO. When Howatson arrived inside Bend All’s corporate offices in late 1999, she used the preferred door-of-entry for accountants far and wide: controllership. She would have a lengthy tenure there (10 years), which leads us to prod her in hope of better exposing what she perceives to be the return on this career-years investment.In the early 2000s, it seems, auto parts manufacturer Bend All may well have had traditional expectations for whoever filled the role of controller that didn’t necessarily include undertaking menu of strategic finance initiatives. Looking back, Howatson tells us that she now wishes that she perhaps had been “more deliberate” when it came to acquiring financial planning and analysis experience during the early years of her career. Still, she lets us know that she satisfied her growing appetite for financial insight by tapping finance expertise that resided with professionals outside Bend All’s existing accounting and finance functions.“We had a very strong engineering leader who was very financially astute, so I would really lean in to try to understand how his part of the business worked,” recalls Howatson, who notes that she eventually sought to build her own “tight” network of professionals across the company.“I had to build my own network in order understand how the key inputs could help me to build a financial plan, but this was something that I really had to learn on my own as I went along,” she continues. Fast-forward a few years, as Howatson finds herself in a conference room seated alongside Bend All management and a number of bankers. The topic for discussion is the potential sale of the company, and Howatson is expected to participate in a management presentation.“This was when I realized that I needed to practice those skill sets,” explains Howatson, who reports that although she had never really feared presenting to groups before, the possibility that she’d be presenting to the future owner of the business presented circumstances altogether different.She adds: “While our CEO and president covered a lot of the material, I appreciated the chance to present. I was a little nervous, but it did help that I had the confidence of the CEO behind me.” –Jack Sweeney
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940: All the Moving Parts | Michael Linford, CFO, Affirm
For those executives residing inside the private equity and investment banking realm that aspire to someday occupy the CFO office, it’s not uncommon to seek out an “operator’s role” – one that allows recruiters “to check the box” and confidently present a leadership candidate (operations credentials intact) to a company’s management team or board members.“Inspect your chute carefully and jump smart,” might be the abbreviated advice for those looking to land inside an operations role. Once inside, the goal is to canvas the corridors and collaborate with the company functional areas and managers the banking world seldom sees. Sometimes such operations stints are little more than a year long, while others last several years and incorporate roles at multiple companies. For Michael Linford, whose chute opened wide, the operations tour of duty was at Hewlett-Packard, and the multiyear stint would arguably afford him more operational insights than any aspiring CFO could hope to glean.“When I joined the decision to separate HP’s consumer business and the enterprise business had been made,” explains Linford recalling his 2015 arrival within the firm’s M&A integration team. The historic split up of Hewlett-Packard company was structured so that the former company would change its name to HP Inc., spin off Hewlett Packard Enterprise as a newly created company and sell off its enterprise services business.“As the slpit off was happening we knew we had to continue to grow the company. …There was a duality to it. If you want to achieve change, you must continue to buy and sell companies at the same time,” comments Linford, who tells us he quickly became involved with helping integrate a recently acquired networking firm that had stumbled since being acquired.“The networking business had been growing quickly, but as it came into the HP mothership it had just stalled, so we spent a lot of time getting that business back on track – and this was as the larger separation was underway – so we were tasked with building a real business and at the same time shed these other businesses,” explains Linford, who tell us the role taught him to be mindful of distractions. “If you didn’t focus on getting the value from the acquisitions that were being made – what is left wouldn’t have any value,” comments Linford, who tell us the networking business would ultimately become a “material part” of the business. Roughly two years into his M&A stint, Linford joins HP’s software business where he would serve as finance leader for the newly formed HP Enterprise. “That was where I encountered one of the hardest problems I’ve ever had to solve in my career,” comments Linford, who tells us the succession of business separations within HP led to a talent shortage as employees found themselves attached to one or another entity. “By the time we got to the software business separation, there was nothing left in the cupboard. And so, we had to stand up a whole new technology stack to operate the business. And we had to hire a whole new team to support the business,” remarks Linford, who once more emphasizes the stiff price for indulging distractions. He explains “Staying focused on the job at hand while all this change is happening around you is a tremendous leadership challenge, and its alongside the technical, operational and finance challenges that were all very real for us.” – Jack SweeneyCFOTL: Tell us about Affirm .. what does this firm do and what are its offerings today?Linford: So Affirm’s mission is to build honest financial product that improve lives. We’re a payment network that helps consumers purchase the things they want and need. And we help merchants grow their businesses. Many...
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