In this episode of the CanadianSME Small Business Podcast, we're excited to host Dennis Gorya, the Founder and CEO of Tidal Commerce. Within just two years, Dennis has remarkably grown his company into a significant player in the North American market, achieving revenues exceeding 10 million dollars and establishing a global team. His journey is a powerful testament to his entrepreneurial prowess and ability to rapidly scale a business. In our conversation, Dennis discusses the critical aspects of identifying and communicating the purpose of his business, his approach to hiring and managing an international team, strategies to foster empowerment within Tidal Commerce, and the unique challenges and opportunities he has encountered along his entrepreneurial path. Additionally, Dennis shares insights about his recent accomplishments and the Empowerment Drive initiative.Key Highlight Points:Dennis explains how he identified and communicated the purpose of Tidal Commerce and its impact on growth.Insights into Dennis's approach to assembling and leading a team across different countries.Strategies employed at Tidal Commerce to create an empowering work environment.The unique challenges and opportunities Dennis has faced in his journey to entrepreneurship.Discussion on Dennis's recent achievements and the Empowerment Drive initiative at Tidal Commerce.Our enlightening conversation with Dennis Gorya has left us with invaluable insights. From the significance of a clearly defined business purpose to managing a diverse, global team, and cultivating a culture of empowerment, Dennis's experiences provide a rich source of knowledge for entrepreneurs. His journey highlights the unique challenges and opportunities for young entrepreneurs today, underscoring the importance of innovation, adaptability, and resilience.We also want to express our gratitude to our partners – RBC, UPS, and Xero – for their support. For those looking to delve deeper into entrepreneurship and small business success, remember to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca.  

In this compelling episode of the CanadianSME Small Business Podcast, we're honored to host Dr. Wendy Cukier, a distinguished professor of Entrepreneurship and Strategy and the Founder and Academic Director of the Diversity Institute at Toronto Metropolitan University. Dr. Cukier, who also leads the Women’s Entrepreneurship Knowledge Hub and is the Research Lead of the Future Skills Centre, has been a vanguard in promoting equity, diversity, and inclusion. She co-authored the bestseller 'Innovation Nation: Canadian Leadership From Java to Jurassic Park' and is a recognized authority in disruptive technologies and innovation. Throughout the episode, Dr. Cukier illuminates the primary barriers faced by diverse entrepreneurs, the role of research in identifying and addressing systemic biases, and strategies for advancing women’s entrepreneurship. She also discusses effective ways to foster an inclusive environment for entrepreneurs from varied backgrounds and the broader implications of entrepreneurship in achieving sustainable development goals.Key Highlight Points:Dr. Cukier sheds light on the primary barriers entrepreneurs face and how they can be addressed.Insights into how biases manifest in systems and services and the importance of research in tackling these issues.Discussion on strategic initiatives to advance women’s entrepreneurship and their impact.Rethinking the role of entrepreneurs and SMEs in driving economic growth and achieving sustainable development goals.Effective ways to create and nurture inclusive environments for diverse entrepreneurs.Our deepest gratitude goes to Dr. Wendy Cukier for sharing her invaluable insights on supporting diverse women entrepreneurs, addressing systemic biases, and strategically advancing women's entrepreneurship. Dr. Cukier's expertise and dedication to fostering diversity and inclusion are truly inspiring.A special thanks to our partners – RBC, UPS, and Xero – for their support. We encourage our listeners to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more inspiring and informative content. 

In the latest episode of the CanadianSME Small Business Podcast, we are excited to feature John Lam, Director at Humber College’s Longo Centre for Entrepreneurship. John's remarkable career is a source of inspiration in both entrepreneurship and education. His extensive experience includes leading notable incubators and entrepreneurship programs at several prestigious institutions, including IDEA at the City of Mississauga Economic Development Office, EDGE at Sheridan College, LaunchPad at Wilfrid Laurier University, and the John F. Wood Centre at the University of Guelph. A former teaching faculty member at Wilfrid Laurier University, John's firsthand experience in founding two companies has given him a deep understanding of the entrepreneurial journey. At the Longo Centre for Entrepreneurship, he continues his mission to cultivate entrepreneurial talent and support innovative ventures.Key Highlight Points:John discusses the intended outcomes for students and their alignment with current business demands, including the success measurement of these outcomes.The significance of entrepreneurial skills in various career paths beyond starting a business, with examples of former students who've applied these skills effectively.Strategies employed by the Longo Centre to teach entrepreneurial skills, especially to non-business founders, and their preparation for modern business challenges.The nature of collaborations between the Longo Centre and industry partners, their mutual benefits, and success stories exemplifying this approach.How the Longo Centre integrates Equity, Diversity, and Inclusion principles into its programs and the impact on fostering inclusive entrepreneurship.Programs available for upskilling individuals in the workforce and their contribution to professional development and adaptability.We are deeply grateful to John Lam for joining us and sharing his valuable insights. The key takeaway from our conversation is the critical importance of entrepreneurship education in equipping individuals with the necessary skills and mindset to thrive in today's dynamic business landscape. The skills and experiences provided by programs at the Longo Centre are invaluable, whether for launching new ventures or bringing innovative contributions within existing organizations.Our sincere thanks also go to our partners: RBC, our exclusive banking partner; UPS, our exclusive shipping partner; and Xero, our exclusive accounting software partner. Their commitment is vital to the success and growth of small businesses and entrepreneurs.Don't forget to subscribe to CanadianSME Small Business Magazine for more enriching content. Visit www.canadiansme.ca  for the latest insights and stories in the small business world. Stay inspired and continue to nurture the entrepreneurial spirit within your communities!

In this episode of the CanadianSME Small Business Podcast, we are joined by Carol Kotacka, Managing Director of Ryelle Strategy Group. With a wealth of experience in driving strategy, performance, and transformational change across various sectors globally, Carol brings a unique perspective to the table. Her work spans North America, Europe, the Middle East, and South America, making her a seasoned leader in organizational transformation. Carol's academic involvement as an Adjunct Lecturer at the University of Toronto and lead for Queen's University IRC's Organizational Transformation program complements her practical experience. This episode delves into the critical need for organizations to be agile, the strategies for fostering a mindset of continual adaptation, the significance of engaging people in transformational processes, and insights into Ryelle Strategy Group's collaboration with Queen's University IRC.Key Highlight Points:Carol discusses why it's essential for organizations to be agile and ready for transformation.Strategies to foster a continual adaptation and transformation mindset within organizations.The significance of involving people emotionally and intellectually in organizational change processes.Carol shares her approach to addressing and overcoming resistance within organizations.Insights into the collaboration between Ryelle Strategy Group and Queen's University IRC and its objectives.We extend our deepest gratitude to Carol Kotacka for her invaluable insights and experiences in strategic and transformational change. Today's discussion highlighted the importance of agility, continual adaptation, and engaging people in transformation processes. We also gained a deeper understanding of the challenges of change and the value of strategic partnerships, like that with Queen's University IRC.A special thank you to our partners, RBC, UPS, and Xero, for their continued support. To our listeners, we encourage you to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more enlightening conversations like this. 

In this latest episode of the CanadianSME Small Business Podcast, we are joined by Grayson Milbourne, Security Intelligence Director at OpenText Cybersecurity. With an impressive 19-year track record in malware analysis, data science, and security education, Grayson brings a wealth of knowledge to the table. At OpenText, he is instrumental in ensuring that the company's products are well-equipped to defend against advanced digital threats. In our discussion, Grayson shares key insights from the OpenText Cybersecurity 2023 Global Ransomware Survey, offering valuable advice on how businesses, especially small enterprises, can enhance their cybersecurity.  We explored the parallels between cybersecurity and aviation safety, the upcoming OpenText Cybersecurity Summit, and discussed future developments in the cybersecurity landscape that businesses should monitor.Key Highlight Points:Grayson discusses the latest trends and threats in cybersecurity that businesses need to be aware of.Recommendations for small businesses to bolster their defenses against malware and ransomware.An interesting perspective on the similarities between cybersecurity and aviation safety.Insights into what attendees can expect at the upcoming OpenText Cybersecurity Summit on February 6th.Discussion on future developments in cybersecurity that businesses should keep an eye on.We extend our sincere gratitude to Grayson Milbourne for sharing his invaluable expertise in cybersecurity. His insights into the latest trends, effective strategies for small businesses, and the important parallels between cybersecurity and aviation safety have been incredibly enlightening. A special thanks to Grayson for his contribution to this episode, and to our partners – RBC, UPS, and Xero – for their unwavering support. Be sure to subscribe to CanadianSME Small Business Magazine and visit www.canadiansme.ca  for more empowering and informative content. We look forward to bringing you more engaging and insightful conversations in our future episodes.

In this episode of the CanadianSME Small Business Podcast, we had the pleasure of hosting Leo Bailey, the Partnerships Director at Interac. Leo, known for his strong advocacy and support for small businesses, shares valuable insights on the transformative journey of small and medium-sized businesses (SMBs) in Canada. As the backbone of the Canadian economy, understanding the challenges and opportunities in this sector is vital. Leo discusses the "Nine-to-Thrive" concept, work-life balance improvements, the role of technology in SMB growth, addressing challenges like competition and cybersecurity, and the increasing resilience of Canadian entrepreneurs.Key Highlight Points:Insights on how Canadian entrepreneurs are embracing this concept and its significance for SMBs.Discussing how Interac has helped improve work-life balance for entrepreneurs and the strategies or tools instrumental in achieving this.The critical role of technology in driving innovation and success for SMBs and how Interac supports them in this regard.How Interac assists SMBs in navigating competition and cybersecurity concerns, emphasizing the importance of strategic planning and cybersecurity best practices.Factors contributing to the heightened resilience of Canadian businesses and Interac's role in this transformation.The rise of contactless payments, technological advancements, changing consumer preferences, and Interac's efforts to stay ahead in payment technology for SMBs. Discussion of any upcoming innovations or initiatives.We are immensely grateful to Leo Bailey for dedicating his time and sharing his expertise with our audience. His insights have added significant depth to our understanding of the challenges and triumphs faced by Canadian SMBs. Thank you, Leo, for a truly engaging and informative session. We eagerly look forward to potential future collaborations. Our heartfelt thanks go to our incredible partners: RBC for their support in helping businesses thrive, UPS for their seamless logistics solutions, and Xero for their innovative financial management tools. To our listeners, thank you for joining us, and stay tuned for more episodes that delve into the heart of small business growth and innovation.

In this enlightening episode of the CanadianSME Small Business Podcast, we welcome Walter Melanson, co-founder and lead market analyst of PropertyGuys.com. Celebrating its 25th anniversary, PropertyGuys.com stands as a revolutionary force in the real estate marketplace and franchise system. Walter, with his vast expertise in real estate technology, brokerage, mortgage origination, and market analytics, discusses the journey of PropertyGuys.com, its impact on the real estate landscape in Canada, and his vision for the future.Key Highlight Points:Walter reflects on the 25-year journey of PropertyGuys.com, emphasizing the constant drive for innovation in real estate and how challenges have spurred creative solutions.Walter shares his insights on the future of real estate, highlighting the roles of consumer empowerment and technology in shaping the industry.He addresses the influence of international legal developments on Canadian real estate and how these may benefit consumers.The episode delves into the changing nature of real estate commission structures and their implications for the industry and consumers.Walter discusses the powerful 'why' behind PropertyGuys.com and its influence on the company's decisions and direction.He shares memorable anecdotes from the early days, illustrating the challenges and successes that have shaped PropertyGuys.com.We extend our heartfelt thanks to Walter Melanson for sharing the inspiring story and future aspirations of PropertyGuys.com. His insights underline the importance of innovation and consumer empowerment in transforming the real estate sector. Special thanks to our partners RBC, UPS, and Xero for their support. To our listeners, thank you for joining us. We hope this episode has offered valuable perspectives on real estate and the significance of supporting innovative small businesses. Remember to subscribe to CanadianSME Small Business Magazine and visit www.canadiansme.ca  for more enriching content.

In this episode of the CanadianSME Small Business Podcast, we're excited to feature Leanne Bucaro, CEO and co-founder of STRATA Originals. Leanne is a dynamic CEO and personal branding expert who leverages her ADHD as a superpower, excelling in highlighting other CEOs and leaders by helping them craft and communicate their personal brands through inspiration, magic, and storytelling. Her diverse career includes roles as a campaign builder, video/TV/multi-media content producer/director, keynote speaker, author, entrepreneur, and a PR/media relations professional. At the heart of Leanne's work is her dedication to helping businesses and causes communicate in an engaging manner, touching their audience's hearts. She specializes in personal brand development and strategy, creative multi-media campaigns, corporate storytelling, and creative content.Key Highlight Points:Leanne discusses the significance of personal branding for small businesses and where entrepreneurs should begin in developing their personal brand.Insights into the typical mistakes small business owners make in personal branding and how to avoid them.The importance of overcoming self-doubt in personal branding and strategies for entrepreneurs to believe in their brand's impact.Leanne shares the journey of Strata Originals from its inception to becoming its own company, especially during the COVID-19 lockdowns.The effect of Leanne's free webinars for CEOs on leaders and entrepreneurs, and the most rewarding aspects of conducting these sessions.Key advice for entrepreneurs in personal branding and PR, and balancing authenticity with professional branding.We express our heartfelt gratitude to  Leanne Bucaro for her sharing her vast knowledge and experience in personal branding and public relations. Leanne's unique approach of embracing her qualities and using storytelling and strategic positioning to enhance personal brands is both innovative and inspiring. Today's key takeaway is the critical role of personal branding in the digital era, especially for small business owners and entrepreneurs. Developing a strong personal brand can significantly influence how businesses connect with their audience and stand out in a crowded marketplace.We also extend our thanks to our partners: RBC, our exclusive banking partner; UPS, our exclusive shipping partner; and Xero, our exclusive accounting software partner, for their crucial support in fostering the growth and success of small businesses.Don’t forget to subscribe to CanadianSME Small Business Magazine for more insightful content and stories. Visit www.canadiansme.ca  for the latest updates and resources tailored for small businesses. Continue to inspire and foster the entrepreneurial spirit within your communities!

Join Erica, Founder of Maven Collective Marketing, as she discusses strategies for Microsoft Partners to stand out in a competitive environment. As CEO of Maven, the Microsoft Partner digital marketing agency, Erica highlights leveraging partnerships for client value, translating values into tangible benefits, and guiding partners for impactful journeys. Erica's commitment to social responsibility and a positive community impact sets the tone for a business approach beyond just numbers. Discover the keys to success and impactful business decisions in this insightful podcast.Uncover the secrets to Microsoft Partner success with Erica, CEO of Maven Collective Marketing  in our latest podcast. Learn how to stand out, add value, and make a real impact in your business journey. Working with over 500 MS Partners, Erica's expertise goes beyond the numbers, emphasizing social responsibility and community impact. Tune in for concise strategies that will elevate your approach to business.

In this captivating episode of the CanadianSME Small Business Podcast, we had the pleasure of hosting Greg Young, the global Vice President for Cybersecurity at Trend Micro. With a formidable valuation of $2 billion and a team of over 7,000 employees, Trend Micro is a leading name in the cybersecurity world. Greg, a luminary in Canadian cybersecurity, brings to the table over three decades of diverse experience, including his impactful work at Gartner, his role as a CISO for the federal Department of Communications, and his service in the military police. In our discussion, Greg delves into Trend Micro’s cybersecurity predictions for 2024, the disruptive influence of GenAI on the cybersecurity market, and offers invaluable strategies for businesses to combat emerging cyber threats.Key Highlight Points:Greg shares Trend Micro's key cybersecurity predictions for the upcoming year, providing crucial insights for the future.An exploration of GenAI's expected impact on the cybersecurity market, and how it could revolutionize the field.Greg offers perspectives on how businesses can stay ahead of cybercriminals and protect themselves from new and evolving threats.Insights into why self-regulation is critical in the cybersecurity industry and its implications for businesses.Greg discusses how Trend Micro’s tools and services uniquely benefit businesses in the digital landscape.Advice for small businesses on managing their cybersecurity efforts effectively in the face of digital threats. We extend our heartfelt thanks to Greg Young for sharing such valuable insights and forward-looking predictions in cybersecurity. His expertise is not only enlightening but also vital for small businesses navigating the complex digital landscape. Our conversation covered the future of cybersecurity, the emergence of GenAI, and the innovative solutions offered by Trend Micro, providing key takeaways for our listeners, particularly those in small business circles.Special gratitude goes to our partners: RBC, UPS, and Xero, for their ongoing support. And to our audience, we encourage you to subscribe to CanadianSME Small Business Magazine for more insights and valuable information. Visit www.canadiansme.ca  for your subscription. 

In this captivating episode of the CanadianSME Small Business Podcast, we are thrilled to welcome Dan Kagan, the Senior Vice President and Canadian Country Manager at Okta. With a remarkable career spanning over two decades, Dan stands as a visionary in Canada's tech sector. His dedication to innovation, empathetic leadership, and his role in Okta's impressive growth in the Canadian market make him a distinguished figure. Today, Dan will share his valuable insights and experiences, reflecting on Okta's strategic decisions, office culture, leadership styles, and recent achievements.Key Highlight Points:Dan discusses the vision and motivation behind Okta's significant physical presence in Canada and its alignment with the company's overall strategy.Understanding why maintaining a strong physical office is crucial for Okta in the Canadian market, despite the trend towards remote and hybrid work models.Insights into the guiding principles and goals in creating Okta's new office space, reflecting the company's culture and ethos.Dan shares how he fosters a culture of empathy within Okta and the impact of this approach on the company's success.A discussion on the key developments and strategies unveiled at Oktane 2023, and their influence on Okta's journey in Canada.Exploring the initiatives and practices that led to Okta Canada being recognized as one of Canada’s Great Places to Work and plans for future growth.Outro:Our deepest gratitude to Dan Kagan for sharing his expertise and insights on our podcast. His perspectives on leadership, innovation, and workplace culture provide invaluable lessons for our listeners. A special thanks to our partners: RBC, UPS, and Xero, for their continuous support. To our listeners, thank you for joining us on this journey. Remember to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more inspiring content. Until next time, let's keep supporting local businesses and nurturing the heart of our communities!

In this insightful episode of the CanadianSME Small Business Podcast, we had the honor of featuring Ben Bowen, the founder of Core Health Collective. A seasoned entrepreneur with over two decades of experience in the IT, tech, and marketing sectors, Ben is known for his innovative sales-focused, employee-led strategies that have driven numerous companies to success. His dual focus on for-profit and non-profit ventures and his dedication to helping entrepreneurs grow have made him a respected figure in the business community. At Core Health Collective, Ben fosters a nurturing community for entrepreneurs seeking to scale their businesses. In our discussion, Ben shared his unique perspectives on business planning, the keys to successful scaling, his commitment to the health and wellness sector, and his recent investment in an outdoor Nordic Spa.Key Highlight Points:Ben explains why planning a full year of business operations is crucial for success.Insights into what differentiates companies that successfully scale from those that struggle.The motivation behind Ben's dedication to supporting entrepreneurs in the health and wellness sector.Ben recounts how a simple spreadsheet enabled him to reach a significant profit goal in just one hour.The reasons behind Ben's investment in the spa and how it aligns with his business philosophy.Ben offers guidance for new entrepreneurs embarking on their business journeys.Our heartfelt thanks go to Ben Bowen for joining us and sharing his valuable experiences and insights. The conversation highlighted the importance of strategic planning, an employee-driven culture, and the unique role of mentorship in entrepreneurial growth, especially in the health and wellness sector. Ben's innovative approach and his story about using a spreadsheet for profit achievement exemplify the power of efficient goal-setting in business.We also extend our appreciation to our partners, RBC, UPS, and Xero, for their continued support. To our listeners, don’t forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more inspiring and informative content.

In this episode of the CanadianSME Small Business Podcast, we welcome Frank Vella, CEO of Constant Contact, a pioneering digital marketing and CRM platform tailored for small businesses and nonprofits. Frank, with his extensive background in leadership roles at Microsoft, GE Capital, and other notable companies, is passionate about building customer-centric businesses. His journey showcases significant achievements in guiding companies through growth and market expansion, emphasizing innovation, team-building, and customer experience. As a proud Canadian expat, Frank now balances his professional life with nurturing young entrepreneurs and enjoying family travels. This episode delves into the transformative journey of Constant Contact under Frank's leadership, exploring the stories, challenges, and triumphs that define small businesses today.Key Highlight Points:Frank discusses the significant transformations and milestones Constant Contact has undergone to adapt to the evolving needs of the small business sector.Insight into the effective measures Constant Contact takes to bolster small businesses, the backbone of our economy.Frank explains why digital marketing is crucial for SMBs and how Constant Contact makes it accessible and effective.An exploration of how Constant Contact is incorporating AI into its offerings to enhance its services for small businesses.Frank's perspective on the upcoming challenges for SMBs and advice on how they can prepare to meet these challenges.We extend our heartfelt gratitude to Frank Vella for imparting his invaluable insights and experiences. His expertise in fostering the growth of small businesses through Constant Contact’s cutting-edge platform is a treasure trove of knowledge for our listeners. We hope this episode has provided enlightening takeaways on the significance of digital marketing, the transformative impact of AI, and effective strategies for small business success. Our special thanks go to our partners: RBC, UPS, and Xero, for their support. Don't forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more enriching content. Until next time, let's continue to support and uplift local businesses.

In this enlightening episode of the CanadianSME Small Business Podcast, we are thrilled to welcome Colin S. Levy, a renowned figure in the legal tech industry. Known for his innovative contributions and recognized on the Fastcase 50 list in 2022, Colin's insights have shaped the landscape of legal technology. As the editor of 'Handbook of Legal Tech' and a regular contributor to prominent legal outlets, he has become a pivotal voice in this field. His blog, ranked among the top legal tech blogs of 2023, and his substantial social media following underscore his influence as a thought leader. This episode promises to delve into the critical role of technology in modern legal practices and explore the trends and challenges in this evolving sector.Key Highlight Points:Colin discusses the necessity of incorporating technology in legal practices and the current trends in this transition.Insights into how legal technology enhances overall business operations and which areas benefit most.Exploration of AI applications in areas like dispute resolution and agreement drafting, and their impact.Addressing common misunderstandings about legal technology and clarifying its true value and capabilities.Advice for legal professionals hesitant to embrace new technologies, including examples of technologies that initially faced resistance but are now widely accepted.We extend our deepest gratitude to Colin S. Levy  for his thought-provoking perspectives on the vital intersection of technology and law. Colin's expertise has illuminated the essential role of technology in modernizing legal practices, underlining that embracing technological advancements is not only beneficial but integral to the evolution of the legal field. A key takeaway from our conversation is the significance of demystifying legal tech and recognizing its potential to enhance efficiency, client service, and overall business operations.A big thank you to our sponsors – RBC, our banking partner; UPS, our shipping partner; and Xero, our accounting software partner, for their invaluable support in bringing these important discussions to our audience. To our audiences, don't forget to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/  for more enriching insights and updates. Stay informed and engaged in the dynamic world of small business and legal technology.

In this episode of the CanadianSME Small Business Podcast, our guest for this episode is Gabrielle Hailmann, the founder and president of 360 Integral Marketing. With a wealth of experience in assisting over 100 SMEs, Gabrielle has been pivotal in enhancing their online presence and driving demand for their products and services. As a co-author of "50 Ways to Fill Your Sales Funnel" and the host of the JUMPin2it podcast, she has dedicated her career to supporting entrepreneurial women in their growth journeys. Her expertise in marketing and entrepreneurship was recognized in 2010 when she was named one of the top ten women in direct marketing by Direct Marketing Magazine.Key Highlight Points:Gabrielle explains the key differences between these strategies and their roles in business development, along with how businesses should balance them.Insights into constructing an effective sales funnel for SMEs, including crucial stages and examples of successful implementations.The importance of integrating AI and marketing technology in SME strategies and their potential impact on growth.Advantages of fractional marketing teams for SMEs compared to traditional marketing structures, including success stories.Gabrielle's approach to balancing cost reduction with marketing effectiveness in SMEs, and identifying common areas of overspending.Key questions business owners should ask themselves to facilitate growth, and the importance of re-evaluating these questions in the context of market changes.We extend our heartfelt thanks to Gabrielle Hailmann for sharing her invaluable insights with us. We explored the nuanced world of demand generation versus lead generation, delved into building effective sales funnels, and discussed the transformative impact of AI and marketing technologies in the SME sector. Gabrielle's expertise in fractional marketing teams and strategies for reducing marketing costs has been enlightening.The key takeaway from our conversation is the significance of adapting to the evolving marketing landscape and the power of strategic thinking in driving business growth. Gabrielle's experience and guidance offer a roadmap for SMEs seeking to navigate these challenges successfully.We also want to express our gratitude to our partners: RBC, our Exclusive Banking partner; UPS, our Exclusive Shipping partner; and Xero, our Exclusive Accounting Software partner. Your support is crucial in bringing valuable content to our audience. Remember, the journey of small business growth is continuous and ever-evolving. Don't forget to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/  for more insights and stories that inspire and empower.

In this latest episode of the CanadianSME Small Business Podcast, we are honored to feature Andre De Lacerda, the Vice President & COO at Idealogical Systems Inc. Andre, a seasoned technophile, has been shaping the tech industry since 2005, contributing to significant projects from military operations to the FIFA World Cup. His expertise now focuses on making advanced tech solutions accessible to small businesses, ensuring they have structured and strategic IT support. This episode dives into the critical role of technology in the growth and security of small businesses, addressing various challenges and opportunities in the current digital landscape.Key Highlight Points:Andre discusses the importance of cybersecurity audits for small businesses, often seen as soft targets, and how these audits can be transformative.Insights into how the right technological implementation can shift small businesses from survival to growth mode.Debunking the belief that cybercriminals only target large corporations and highlighting the actual risks for small businesses.The necessity of incorporating a strong IT strategy for business success and growth.Advice for entrepreneurs without a tech background on integrating IT strategies into their business plans.Addressing small business owners' concerns about the cost of advanced IT services versus the potential risks of tech failure.Andre shares his views on what emerging technologies small businesses should focus on to remain competitive and secure.We would like to thank Andre De Lacerda for  sharing his extensive knowledge and experience in the field of technology and small business growth. His insights are not only inspiring but also instrumental in helping small and medium-sized enterprises navigate the complex world of IT and cybersecurity. Andre's passion for transforming complex tech solutions into accessible strategies for small businesses truly resonates with our mission here at CanadianSME.A special acknowledgment goes out to our partners: RBC, our Exclusive Banking partner; UPS, our Exclusive Shipping partner; and Xero, our Exclusive Accounting Software partner. Their commitment and support are crucial in bringing these valuable conversations to our dedicated listeners. Remember to subscribe to the CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/ for the latest in business strategies, tech innovations, and expert insights. Stay ahead in the business world and continue to thrive in this ever-evolving digital landscape. Until next time, keep pushing boundaries and exploring new horizons in the world of small business.

In this episode of the CanadianSME Small Business Podcast, we welcome David Sampson, the founder of Perdition Security and a renowned cybersecurity expert. With a CISSP certification and over eight years of experience, David specializes in safeguarding Canadian SMEs and non-profits against digital threats. His practical approach to cybersecurity has helped organizations achieve essential certifications like SOC 2, PCI-DSS, and HIPAA. As the acting CISO for Globys and CISO/CTO for S&T Holdings Inc., David's expertise covers a wide range of industries. He strongly advocates for accessible cybersecurity practices, highlighting the need for robust defenses across businesses of all sizes.Key Highlight Points:David discusses the unique cybersecurity challenges small businesses face and the steps they need to take for effective protection, especially with limited resources.Insights on the importance of technology education in defending against cyber threats and suggestions for enhancing tech literacy.Exploration of the impact of non-profit initiatives in cybersecurity and their contribution to the broader community.How David's early career with a health non-profit in Toronto shaped his understanding of cybersecurity needs in smaller organizations.Effective strategies small businesses should adopt to avoid being easy targets for cybercriminals.The significance of this initiative in helping non-profit organizations strengthen their cybersecurity measures.We'd like to extend our heartfelt thanks to David Sampson for sharing his invaluable expertise and perspectives on cybersecurity. His guidance is crucial for small businesses and non-profits navigating the complex digital landscape. We also want to express our gratitude to our partners who make this podcast possible: RBC, our exclusive banking partner; UPS, our exclusive shipping partner; and Xero, our exclusive accounting software partner. Remember to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/ for more inspiring stories and valuable insights into the small business world. Stay tuned for upcoming episodes where we continue to delve into the fascinating and dynamic world of small businesses.

In this episode of the CanadianSME Small Business Podcast, we are excited to welcome Yasser Abdelkader, the Sales Director of the Sales and Systems Integrations Division at Solotech's Toronto office. Yasser, a University of Toronto graduate with extensive experience in the industry, is a strategic leader known for his exceptional ability in client relationship building. At Solotech, a global leader with a rich 45-year history in providing comprehensive solutions in audio, video, lighting, and more, Yasser plays a crucial role in strengthening the company's market position. Today, he will share insights on how Solotech's innovative solutions are empowering small and medium-sized enterprises (SMEs) in the ever-evolving business landscape.Key Highlight Points:Elaborating on how Solotech's offerings like conference rooms, hybrid workplaces, and digital signage contribute to SME success.Discussing Solotech's role in helping businesses adapt to immersive workplaces and hybrid environments.Exploring how Solotech remains at the forefront of the latest technologies to provide advanced solutions.Delving into Solotech's philosophy and how it caters specifically to the needs of SMEs.Discussing Solotech's contribution to creating efficient and seamless conference room experiences.Exploring how Solotech supports SMEs in managing their technology and equipment beyond just selling products.We would like to thank Yasser Abdelkader for joining us and sharing his invaluable insights. In this episode, we've learned about the diverse offerings of Solotech and how they empower SMEs, especially in adapting to modern and hybrid work environments. We delved into the innovative spirit that keeps Solotech at the forefront of technological advancements. Yasser's emphasis on a client-centric approach showcased how Solotech's solutions are tailored to meet the unique needs of each business.We also explored the importance of efficient conference rooms in today's hybrid work environment and Solotech's role in helping SMEs manage their technological needs effectively. These insights reflect Solotech’s commitment to innovation and customer satisfaction and highlight the significance of technology in the growth and success of small businesses.A special thanks to our partners, RBC, UPS, and Xero, for their support. And to our listeners, don't forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more enlightening conversations that support and inspire the small business community.

In this episode of the CanadianSME Small Business Podcast, we are honored to have Jean-François Parent as our guest. A staunch advocate for Francophone economic development, Jean-François has made significant contributions to the Franco-Ontarian community. Raised in Eastern Ontario and an alumnus of the University of Ottawa, his journey from studying Geography to his current role as the Director of Communications and Business Development showcases his dedication to nurturing Francophone minority communities. Through his work with the Ontario Federation of Francophone Business People, Jean-François has played a key role in representing and advancing the interests of over 5,000 Francophone businesses across Ontario. This episode delves into his impactful work and explores the unique landscape of Francophone businesses in Ontario and Canada.Key Highlight Points:An exploration of the current state of Francophone businesses across Ontario and Canada, including their unique challenges and opportunities.Strategies for creating a more inclusive business environment that promotes French services and products.Discussion on how to enhance access to venture capital for Francophone businesses and steps needed for their growth and sustainability.Insights into emerging growth areas within Francophone businesses and how to capitalize on these opportunities. Sharing notable success stories from the Francophone business community that highlight resilience and innovation.Strategies for connecting the Francophone business community with the broader Canadian economic environment for mutual growth and understanding.We would like to extend our sincerest thanks to Jean-François Parent for sharing his valuable insights into the Francophone business community. His dedication and work are a testament to the importance of supporting and nurturing economic development within minority language communities.A special thanks to our partners who make this podcast possible: RBC, our Exclusive Banking Partner; UPS, our Exclusive Shipping Partner; and Xero, our Exclusive Accounting Software Partner. Your support is instrumental in bringing these crucial conversations to our audience and empowering small businesses across Canada.To our listeners, we encourage you to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/  for more inspiring stories and expert insights.

In this insightful episode of the CanadianSME Small Business Podcast, we had the privilege of hosting Dennis Darby, President and CEO of Canadian Manufacturers and Exporters (CME). Dennis brings a diverse background, including transformative roles in major Canadian trade associations and a noteworthy career in the consumer-packaged goods sector at Procter & Gamble. His experience covers R&D, strategic planning, government and regulatory affairs, and external relations, with assignments across Canada, the US, and Europe. As a key advocate for over 2,500 Canadian manufacturers, Dennis's leadership at CME has been pivotal in driving business growth and addressing industry challenges.Key Highlights:Dennis discusses how CME is helping manufacturers tackle current labour and skills shortages, along with innovative strategies being implemented.The potential impacts of the recent Inflation Reduction Act on Canadian manufacturers and CME's strategies for adapting to these changes.Key takeaways from the CME members' survey that are influencing the organization's current focus.How CME is advocating for its members in terms of Federal and Ontario budgets, including priority areas and examples of successful advocacy.CME’s approach to mitigating the effects of labour disruptions and the role of policy in this.Dennis's views on future challenges in manufacturing and how CME is preparing to support its members.We would like to thank Dennis Darby for joining us on this episode and providing such valuable insights into the manufacturing industry. His discussion on the crucial role of agility and proactive advocacy in today's manufacturing sector has been enlightening, emphasizing the importance for businesses to be ahead of labor trends, policy changes, and economic shifts. Dennis's expertise highlights the significance of strategic planning and community support in overcoming industry challenges.Our gratitude also extends to our partners – Exclusive Banking partner RBC, Exclusive shipping partner UPS, and exclusive accounting software partner Xero, for their unwavering support in facilitating these important discussions. Your commitment is key in strengthening our community and bringing these conversations to the forefront.To our dedicated listeners, we thank you for tuning in. Be sure to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more inspiring stories, expert advice, and the latest insights that fuel the spirit of Canadian entrepreneurship. Join us again on the Small Business Podcast as we continue to delve into the crucial elements of the SME world.

In this episode of the CanadianSME Small Business Podcast, we are privileged to have Joe Byrne, Vice President of Technology Strategy and Executive CTO at Cisco, as our guest. Joe Byrne's expertise is primarily focused on Observability strategy and assisting with digital transformations, working closely with customers, sales, marketing, product, and engineering teams. Before joining Cisco AppDynamics, Joe held significant technology leadership roles at Albertsons, EllieMae, and Johnson and Johnson. In this enlightening conversation, Joe shares his insights on the critical role of digital readiness and user experience, especially during the high-demand holiday season.Key Highlight Points:Discussion on how the surge in digital service use affects consumer expectations and the challenges businesses face in delivering seamless experiences.Importance of banking application reliability during the holiday season and strategies for uninterrupted service during high transaction volumes.Recommendations for ensuring messaging platforms are resilient during peak usage times.Strategies for retail businesses to prepare their applications for increased load and performance optimization.How businesses can leverage the holiday season to attract new customers and boost their reputation.Proactive measures for businesses to ensure a positive user experience and strategies for maintaining customer trust in the event of a service failure.We would like to extend our heartfelt thanks to Joe Byrne for sharing his valuable insights. The key takeaway is the imperative for businesses, regardless of size, to prioritize digital readiness and user experience. This approach is essential to meet consumer expectations and maintain a competitive edge, especially during the high-demand holiday season.Our gratitude also goes out to our partners: RBC, our Exclusive Banking partner; UPS, our Exclusive Shipping partner; and Xero, our Exclusive Accounting Software partner. Your support is crucial in bringing these insightful conversations to our audience.For more information, visit www.canadiansme.ca.  Stay tuned for more episodes where we explore the fascinating world of small businesses and their journey through the digital age.

In this episode of the CanadianSME Small Business Podcast, we are delighted to welcome Lori Merrall, Vice President of Franchise Sales at Sola Salon Studios. With her diverse background that spans from advertising and sponsorship sales for the Arizona Coyotes to significant roles in TV and film, Lori brings a unique perspective on business growth and entrepreneurship. Her journey has seen her hold pivotal positions at BrightStar Care, Massage Envy Franchising, and Kahala Brands, leading to her current role at Sola Salon Studios. Here, she plays a crucial role in helping beauty professionals succeed as independent salon owners.Key Highlight Points:Lori discusses how the micro-franchising concept of Sola Salons fuels entrepreneurship in Canada and what sets it apart, including a success story that illustrates the impact of this model.Insights into the key factors driving the trend of micro-businesses in Canada, especially in the current economic climate, and its impact on local communities and economies.Predictions for the future of the salon industry and franchise entrepreneurship in Canada, and how these trends might shape the industry over the next five years.The importance of this milestone for the brand and its community of entrepreneurs, and how it aligns with Sola's future goals and vision.Lori delves into how Sola Salon facilitates the entrepreneurial journey of its customers, along with the unique challenges and rewards experienced in this process.Lori's strategies to sustain and grow Sola's presence in the competitive Canadian market and ensure these strategies resonate with local entrepreneurs and communities.We extend our sincerest gratitude to Lori Merrall for joining us and sharing her invaluable insights. Her expertise in the realm of micro-franchising and her passion for small businesses and entrepreneurship in Canada are truly impressive. Today's key takeaway is the transformative power of micro-franchising and its significant role in shaping the future of small businesses and entrepreneurship in Canada.We also thank our partners: RBC, our exclusive banking partner; UPS, our exclusive shipping partner; and Xero, our exclusive accounting software partner. Their support is integral to the growth and success of small businesses.Don't forget to subscribe to CanadianSME Small Business Magazine for more inspiring content. Visit www.canadiansme.ca  for the latest updates and resources tailored for small businesses.

In this enlightening episode of the CanadianSME Small Business Podcast, we have the pleasure of hosting two distinguished guests: Coro Strandberg, Chair and Co-founder of the Canadian Purpose Economy Project, and Maureen Young, Vice President of Social Purpose at Coast Capital. Coro Strandberg, a Canadian pioneer and visionary in marketplace innovation, focuses on propelling society towards a sustainable future by assisting businesses, governments, and industry associations in their strategies around social, environmental, and financial progress. Maureen Young drives the vision of "Building Better Futures Together" at Coast Capital, leading the implementation of long-term social purpose impact plans and integrating these principles throughout the company's operations.Key Highlight Points:Coro discusses how 'A Call to Purpose' aligns with the changing economic dynamics and growing consumer emphasis on social responsibility, including an example of a business that successfully adopted this approach.Maureen provides strategies for businesses navigating the transition to a purpose-first economy, balancing profitability with social/environmental responsibility, and measuring success beyond financial metrics.Insights into the tangible benefits of adopting a purpose-driven approach for brand reputation, community connections, consumer loyalty, and market competitiveness.Maureen elaborates on how Coast Capital defines and integrates social purpose into its corporate strategy and culture, and the changes observed since this integration.Coro's perspective on how businesses can generate real value and significant impact by prioritizing their social purpose, including the necessary shifts in mindset and business practices.Common challenges faced by businesses in transitioning to a social purpose model and strategies to overcome these hurdles, including stakeholder engagement.A heartfelt thank you to Coro Strandberg and Maureen Young for sharing their invaluable insights with us. Their perspectives have shed light on how businesses can create meaningful paths that benefit both people and the planet. We hope this episode has provided our listeners with key takeaways on the importance and impact of adopting a social purpose in business.We also express our gratitude to our partners: RBC, our exclusive banking partner; UPS, our exclusive shipping partner; and Xero, our exclusive accounting software partner. For more enriching content like this, don't forget to subscribe to CanadianSME Small Business Magazine. Visit www.canadiansme.ca  for more information and resources. 

In this enlightening episode of the CanadianSME Small Business podcast, we had the pleasure of hosting John Gruetzner, COO at Syngrafii. John brings an impressive background in international business development, with a specific focus on the Asian market, and a rich experience in strategic partnerships and investment advisory. His role as the non-executive Chairman of Intercedent underscores his significant influence in Asia. A University of Toronto graduate and a Mandarin Chinese student at the University of Nankai, John's insights are grounded in a deep understanding of international business dynamics.Key Highlights:John delves into the evolving role of AI in business workflows, discussing its impact on consent and verification processes over the internet.The conversation explores how this feature in eSignatures adds a personal touch and authenticity to digital contracts.John shares his thoughts on the challenges and opportunities small businesses face as they adopt e-signature technologies in the shift to digital platforms.A light-hearted anecdote from John illustrates the journey and reactions encountered while introducing new technologies to sectors like law.Insights into how Syngrafii is adapting its services to meet the evolving standards set by the Law Society of Ontario and Alberta Law Society.Strategies employed by Syngrafii to capture client attention and demonstrate the value and cost savings of their technology.We extend our heartfelt thanks to John Gruetzner for his valuable contributions to our podcast, offering in-depth insights into the transformative role of e-signature technology in small businesses. His emphasis on the importance of digital adaptation for improved efficiency and compliance is particularly noteworthy. A key takeaway from our discussion is the integral role innovative technologies like 'write to sign' play in balancing the authenticity of traditional business practices with the efficiency of digital solutions. These advancements symbolize a commitment to evolving alongside the changing needs of the business world while preserving the unique character of small businesses.Our appreciation also goes out to our partners: Exclusive Banking partner RBC, Exclusive shipping partner UPS, and Exclusive accounting software partner Xero. We encourage our listeners to subscribe to CanadianSME Small Business Magazine for more engaging and informative content. Visit www.canadiansme.ca  to stay up-to-date with the latest trends and insights. Until our next episode, we encourage you to support local businesses and embrace the innovative changes shaping the small business landscape.

In this episode of the CanadianSME Small Business Podcast, we are honored to have Sarah Steele, Senior Director of Small Business Product at Visa. With over two decades of experience, Sarah is an award-winning financial professional known for her leadership in complex projects, product strategy, and team management. Her extensive background includes roles in consulting, product management, and consumer and institutional groups. At Visa, Sarah has been instrumental in enhancing client profitability and performance through tailored consulting and innovative product strategies. As Senior Director, she is currently leading the development and launch of Visa's products and platforms for the North American small business sector.Key Highlights:Sarah shares key findings from the report, with a focus on challenges faced by women entrepreneurs in Canada.She discusses how Visa Canada is helping small and medium businesses (SMBs) obtain funding and elaborates on the initiatives in place for this purpose.Sarah talks about Visa’s initiatives like the Indigenous Women Entrepreneurship Fund and the Small Business Grant Program, and their impact on women-owned businesses.She explains the factors contributing to SMBs’ optimism about revenue growth in 2023 and how businesses can leverage this outlook.Sarah provides examples of how small businesses can use the resources available at Visa’s Small Business Hub, especially for digital and e-commerce enhancements.She shares her perspective on the future of digital payments and Visa's role in supporting small businesses in Canada, including upcoming initiatives and trends in the payment landscape.We extend our heartfelt thanks to Sarah Steele for sharing her invaluable insights with us. Her remarkable journey in the financial sector, culminating in her current role at Visa, is an inspiration to many. Sarah's dedication to supporting the growth and success of small businesses in North America is truly commendable. We eagerly anticipate the positive outcomes of Visa's initiatives in the future. A big thank you also goes to our dedicated partners: RBC, UPS, and Xero, for their continuous support. To our listeners, don’t forget to subscribe to the CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/ for more insightful stories and valuable advice. Let's continue to support local businesses, nurturing dreams and strengthening the fabric of our communities. Stay tuned for more empowering episodes from the CanadianSME Small Business Podcast.

In this insightful episode of the CanadianSME Small Business Podcast, we are honored to host Minister Dara Calleary, the Irish Minister of State for Trade Promotion, Digital, and Company Regulation. Minister Calleary will delve into the significant trade mission between Ireland and Canada, discussing its pivotal role in strengthening the economic relationship between these two nations.Throughout his career, Minister Calleary has championed responsible and sustainable trade, innovation, and effective market operations for businesses and consumers. His efforts in digital transformation have solidified Ireland's position as a leading digital economy in Europe. This episode will explore the key objectives of the trade mission, the impact of Irish innovation, especially in construction, digital collaboration opportunities, and the roles of organizations like Enterprise Ireland and IDA Ireland in enhancing trade and innovation.Key Highlights:Minister Calleary elaborates on the main goals of his four-day visit to Canada and its impact on the Ireland-Canada economic relationship amidst global economic challenges.Insights into how Irish innovation is addressing construction industry challenges and the benefits of this new network.Discussion on fostering collaboration between Irish and Canadian companies in the digital sector and the mutual benefits for both countries.Minister Calleary highlights some successful initiatives and partnerships between Ireland and Canada.Understanding the contribution of these organizations in facilitating trade and innovation, and their support for Irish businesses in Canada.Analysis of the factors behind the success of Irish companies in Canada and how to enhance this growth further.Our heartfelt thanks go to Minister Dara Calleary for sharing his valuable insights and expertise. His detailed exploration of the dynamic relationship between Ireland and Canada has illuminated the exciting opportunities ahead for both nations.We're also immensely grateful to our partners for making this podcast possible. A special thanks to our exclusive banking partner, RBC, for their unwavering support. Our gratitude also extends to our exclusive shipping partner, UPS, and our exclusive accounting software partner, Xero, for their vital contributions.Don't forget to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/   for more inspiring stories, tips, and resources to help your small business thrive. We appreciate your time and look forward to bringing you more valuable conversations in our future episodes.

In the latest episode of the CanadianSME Small Business Podcast, we had the privilege of hosting Emily Rose Bassett, the dynamic founder of Startemup. Emily is renowned not just for her strategic insight but also for her exceptional creative flair in the realm of digital marketing. Under her leadership, Startemup has become synonymous with innovative and impactful marketing campaigns. Emily's approach is unique, merging data-driven analysis with creative brainstorming to deliver strategies that not only capture attention but also drive real business results. Her leadership style is equally compelling, marked by charisma and an innate ability to inspire her team towards groundbreaking ideas and solutions.Key Highlights:Emily discusses her method for crafting digital marketing strategies that truly resonate with target audiences, emphasizing the importance of balancing creativity with analytical rigor.She shares insights into her experiences in assembling and leading a dynamic team at Startemup, highlighting the significance of nurturing a culture of innovation and collaboration.Emily talks about Startemup's commitment to local businesses, explaining why fostering a community-focused approach is crucial for sustainable growth.She reflects on how her extensive travel experiences across 30 countries have influenced her career path in marketing and her overall business philosophy.Emily elaborates on Startemup's recent partnership with LocalStreet.ca, focusing on how it benefits local businesses and contributes to their growth and visibility.We extend our heartfelt thanks to Emily Rose Bassett for her enlightening insights and inspiring stories. Her innovative and effective approach to digital marketing and her dedication to supporting local businesses are commendable. We also express our gratitude to our partners: RBC, UPS, and Xero, for their continuous support. Remember to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/  for more empowering content and valuable tips. Let's keep championing and nurturing the growth of small businesses, the true backbone of our local economies.

This episode of the CanadianSME Small Business Podcast features an enlightening conversation with Ka-Hay Law, Partner at TELUS Pollinator Fund for Good. Known for her pioneering work in sustainable investment, Ka-Hay is revolutionizing the way businesses operate with a focus on financial success and social responsibility. Her journey in impact investment, which began at Engineers Without Borders, spans several continents and showcases her commitment to sustainability and agriculture. This episode delves deep into the strategies and impacts of the TELUS Pollinator Fund’s investments in clean technology and sustainable businesses.Key Highlight Points:Exploration of recent investments made by the TELUS Pollinator Fund in clean technology, and their intended societal and environmental impacts.Ka-Hay sheds light on the process and criteria for selecting startups and enterprises for investment, offering valuable insights for listeners curious about impact investment.Discussion on the distinctive qualities of companies like Climate Robotics, erthos, and Plentify, and how they align with the fund's objectives.Reflections on the gratifying aspects of working with the TELUS Pollinator Fund and the unique challenges of impact investing.Analysis of how strategic investments in social and environmental solutions contribute to change at both community and global levels.Insight into the long-term vision of the TELUS Pollinator Fund and its potential evolution in the realm of social innovation.We extend our profound gratitude to Ka-Hay Law for her enlightening insights into the world of sustainable investment. Her contributions to the TELUS Pollinator Fund exemplify the powerful synergy between financial success and social responsibility, setting a standard for impactful business practices.The experiences shared by Ka-Hay with companies like Climate Robotics, erthos, and Plentify underscore the myriad ways businesses can contribute to a sustainable future.Our appreciation also goes to our partners: RBC, UPS, and Xero, for their unwavering support of this podcast. Their commitment enables us to bring these essential discussions to our audience. Stay tuned for more episodes that delve into the essence of entrepreneurship and innovation. Your involvement is key as we continue to spotlight and support the dreams of entrepreneurs and small business owners globally.Remember to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/  for more inspiring stories and expert advice.

In this episode of the CanadianSME Small Business Podcast, we welcomed Denis Villeneuve, the Cyber Resilience Practice Leader for Canada at Kyndryl. With over 15 years of experience in delivering complex security solutions across various industries, Denis is an authority in the realm of cyber resilience. His expertise includes transforming information security programs, optimizing security intelligence and operations, and managing security in digital and cloud environments.Denis delved into the critical topic of cyber resilience, focusing on strategies and practices vital for small businesses. He'll offer insights on how small business owners can fortify their defenses against evolving cyber threats while leveraging the latest technologies and industry standards.Key Highlights:Denis explains the concept of cyber resilience and its significance for small businesses in the digital age.Insights into affordable methods for enhancing cyber resilience for resource-limited small businesses.Tips on how small business owners can stay informed about the latest cybersecurity developments to better protect their ventures.Denis shares actionable steps and best practices for small business owners to improve their cybersecurity stance immediately.Key strategies and steps for minimizing damage and ensuring a swift recovery following a cyber incident.How small businesses can benefit from partnerships with organizations like Kyndryl Canada to boost their cyber resilience.We extend a heartfelt thank you to Denis Villeneuve for sharing his valuable knowledge and expertise in cyber resilience. His practical advice is a significant asset to our listeners, especially small business owners navigating the complexities of cybersecurity.We're also grateful to our partners for making this podcast possible. A special thanks to our exclusive banking partner, RBC, our exclusive shipping partner, UPS, and our exclusive accounting software partner, Xero, for their support.Lastly, don't forget to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/  for more inspiring stories, tips, and resources to help your small business flourish. Thank you for joining us, and we look forward to bringing you more valuable conversations in our future episodes.

In this enlightening episode of the CanadianSME Small Business Podcast, we have the privilege of hosting Roshan Jhunja, the General Manager of Retail at Square. A visionary in the retail technology space, Roshan has an extensive background in quantitative finance and investment banking, bringing a unique perspective to retail technology. At Square, he has been instrumental in empowering retailers of all sizes, providing them with innovative hardware and software solutions. This episode delves into Roshan’s insights on current trends, strategies, and advice for small businesses, especially in the face of the challenging economic landscape.Key Highlight Points:Insights from Roshan on this year's holiday season trends based on Square's data, and how they compare to previous years.Discussion on how Canadian SMEs differ in their strategies and trends compared to global businesses, according to Square's data.Roshan shares how Square's sellers are adapting in the current economic environment, including strategies for resilience.Explanation of the term 'Gift-flation' and its impact on consumers and SMEs.Highlights and statistics from Square's recent Black Friday data, focusing on Canadian businesses.Personal advice from Roshan to small business owners and recommendations on tech tools from Square to explore.We express our sincere thanks to Roshan Jhunja for his insightful contributions to this episode. His expertise and guidance offer valuable perspectives to retailers navigating the current economic landscape.A special thank you to our partners—our exclusive banking partner, RBC, our exclusive shipping partner, UPS, and our exclusive accounting software partner, Xero. Their support makes these enriching conversations possible.We encourage our listeners to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/ for more inspiring content. And remember, supporting and celebrating the small businesses in your community is vital—they are the pillars that sustain our local economies. Stay tuned for more episodes that bring invaluable insights and advice to small business owners and entrepreneurs.

In this insightful episode of the CanadianSME Small Business Podcast, we are joined by Julie Ford, the founder of Glance Marketing and a seasoned marketing leader with over 15 years of experience. Julie has played a pivotal role in shaping digital marketing strategies, especially for B2B tech companies in Canada and the U.S. Her expertise encompasses marketing strategy development, fractional marketing leadership, and effective campaign management. Julie's proficiency in translating complex marketing concepts into tangible business outcomes has made Glance Marketing a go-to for those seeking to navigate the intricate world of marketing. Her insights are invaluable for small businesses aiming to master the evolving marketing landscape.Key Highlights:Julie shares essential first steps and fundamental principles that small businesses should adopt at the beginning of their marketing journey.She discusses the best free or low-cost digital marketing tools for small businesses to enhance their online presence and reach.Julie provides specific marketing strategies and tactics tailored for small businesses in the B2B tech sector to help them stand out in a competitive market.She advises on how small businesses can stay current with marketing trends and technologies and adapt these changes to their advantage.Julie speaks on how small businesses should find the right balance between digital and traditional marketing methods, considering various factors for effective decision-making.We extend our heartfelt thanks to Julie Ford for sharing her valuable insights and expertise with us. Her enlightening discussion on marketing concepts and opportunities ahead has been incredibly beneficial. We also want to express our appreciation to our partners: RBC, UPS, and Xero, for their unwavering support. To our listeners, remember to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/ for more inspiring stories and practical advice. Stay tuned for more episodes that empower and guide small business owners on their path to success.

In this episode of the CanadianSME Small Business Podcast, we are honored to have Greg Potapenko as our guest. An immigrant, Canadian Army veteran, and a dedicated triathlete, Greg exemplifies true determination and skill. He has successfully transitioned into the entrepreneurial world, starting from scratch to establish a seven-figure digital marketing agency and then a seven-figure e-commerce brand. With over a decade of experience, Greg has played a critical role in driving millions of new users and leads across various industries through his direct-response growth marketing agency. His remarkable journey in the Canadian Military, advancing from a Private to a Warrant Officer and ultimately a Company Sergeant-Major, underscores his exceptional leadership and resilience. Greg’s current endeavors include H-Hour Marketing, a performance marketing agency focusing on e-commerce and user acquisition, and H-Hour Ventures, which comprises a portfolio of e-commerce brands. His latest achievement is the launch of H-Hour Ventures, aimed at acquiring and operating leading businesses in North America.Key Highlights:Greg shares his insights on how the digital marketing arena has changed over the years and offers strategies for businesses to stay competitive.He provides advice on the essential elements needed for a new e-commerce business to thrive from its inception.Greg discusses the mindset and skills necessary for aspiring entrepreneurs to navigate the challenges and rewards of starting a business.He talks about his experiences in managing a substantial ad spend across platforms like Google Ads, Facebook Ads, and YouTube, sharing effective tactics for user acquisition.Greg reflects on how his military background has influenced his approach to team management and strategic decision-making in business.He shares his vision and goals for H-Hour Ventures, including his approach to identifying and acquiring promising businesses in North America.We extend our deepest appreciation to Greg Potapenko for sharing his invaluable insights and experiences with us. His story is a powerful demonstration of resilience, strategic thinking, and exemplary leadership. We also express our gratitude to our partners who make this podcast possible: RBC, our exclusive banking partner; UPS, our exclusive shipping partner; and Xero, our exclusive accounting software partner. To our listeners, thank you for joining us on the CanadianSME Small Business Podcast. Remember to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/ for more inspiring stories and expert advice. 

In this impactful episode of the CanadianSME Small Business Podcast, we welcome Karen Campbell, a prominent advocate for gender equality and economic justice. Serving as the Senior Director of Community Initiatives & Policy at the Canadian Women's Foundation, Karen has been a trailblazer for women and gender-diverse individuals across Canada. Her leadership in the "Partnering for Feminist Entrepreneurship" program and other national initiatives highlights her unwavering commitment to creating an inclusive entrepreneurial ecosystem. Karen's background in advocating for migrant workers and her current efforts in steering significant policy changes underline her passion for amplifying underrepresented voices in the business sector. This episode is set to offer enlightening perspectives on advancing a more equitable business environment.Key Highlights:Karen discusses the Canadian Women's Foundation's role and initiatives in supporting women and gender-diverse individuals in the business world.She sheds light on the specific barriers and opportunities that women and gender-diverse entrepreneurs face in Canada.Karen identifies additional supports and resources crucial for women and gender-diverse entrepreneurs in today's business landscape.She observes emerging trends in business approaches among women and gender-diverse individuals.Karen offers guidance to small business owners and entrepreneurs on building more inclusive and equitable workplaces, focusing on women and gender-diverse individuals.We extend our heartfelt gratitude to Karen Campbell for sharing her invaluable insights and her relentless dedication to promoting gender inclusivity in entrepreneurship. We are also thankful to our partners: RBC, UPS, and Xero, for their support in making this podcast a success. To our listeners, we encourage you to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/ for more enriching and informative content. Let's all continue to champion small businesses and contribute to the diverse and vibrant fabric of our economies. Stay tuned for more episodes that inspire and inform the entrepreneurial community.

It is another amazing episode of the CanadianSME Small Business Podcast. In this special episode, we highlight the Women's Enterprise Organizations of Canada (WEOC) National Loan Program. Our journey into this impactful initiative offers unique insights and inspiring stories from the forefront of women's entrepreneurship.Key Highlight Points:Alison has been a pivotal figure in the women's entrepreneurial ecosystem since 2019. She plays a key role in guiding the growth and impact of WEOC, including managing the $30 million National Loan Program launched in 2022.This government-announced initiative provides essential funding and support services to women entrepreneurs, aiding them in their business journeys.Marcede Sebelius, a beneficiary of the WEOC loan, shares her journey of opening 'Lavanda', a café in Winnipeg. Her personal experience highlights the transformative impact of the program.This episode delves into the objectives, achievements, and future aspirations of the WEOC National Loan Program, offering valuable insights for aspiring and established women entrepreneurs.We extend our heartfelt gratitude to Alison Kirkland, CEO of WEOC, and Marcede Sebelius, for sharing their inspiring stories and experiences. A special thanks to our partners - RBC, UPS, and Xero - whose support is crucial in bringing these empowering discussions to our audience. For those keen to explore more insightful dialogues, we invite you to subscribe at https://canadiansme.ca/subscription/.  Embrace the knowledge and inspiration each episode offers, and let the synergy of technology and expertise guide your entrepreneurial path.

In this enlightening episode of the CanadianSME Small Business Podcast, we are joined by Myles Gooding, a renowned leader in the retail and consumer markets sector. Myles, a Partner at PwC Canada and a National Consumer Markets Leader, brings over 25 years of experience in retail, focusing on areas such as technology, supply chain, and analytics-driven performance. His contributions have significantly enhanced retail operations, particularly in terms of gross margin and capital efficiency. As Chair of the Retail Advisory Council at the Ted Rogers School of Retail, Myles is deeply invested in industry innovation.Key Highlights:Myles discusses emerging trends for the holiday season based on the Canadian holiday outlook report.Insight into how retailers can adjust their strategies in response to these trends.The impact of augmented and virtual reality on the retail experience.Strategies for retailers to effectively integrate these technologies into their operations.Myles shares key strategies for retailers to remain competitive and responsive to changing consumer needs.Practical steps for small and medium-sized enterprises to adopt lean operating practices.The role of AI and other technologies in this transformation.Steps for small businesses to integrate sustainability into their core operations.The economic, environmental, and social value of sustainable practices.The importance of these collaborations for small businesses.How to engage in public-private partnerships for mutual benefits.We express our profound gratitude to Myles Gooding for his invaluable insights and expertise in retail and consumer markets. His understanding of evolving consumer behaviors and technological advancements is a treasure trove for businesses in these dynamic sectors. Special thanks to our partners – RBC, UPS, and Xero – for their continued support of the small business community, playing a vital role in fostering a thriving business ecosystem. Remember to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/ for more enriching discussions and expert insights.

In this insightful session of the CanadianSME Small Business Podcast, we're joined by Geoff Crain, Senior Director of Sales & Marketing at Kingstar Media. With over 12 years of experience in media planning, buying, and optimization for top global brands, Geoff brings a wealth of knowledge in performance media across various advertising mediums. His expertise extends to managing high-volume media campaigns across Google, Meta, TikTok, and programmatic platforms. This episode delves into the Canada Digital Adoption Program (CDAP) and its impact on small businesses, the challenges in digital adoption, and the emerging trends that can shape the future of small businesses. Geoff's passion for people, collaboration, strategy, and continual learning shines through as he shares his insights and success stories.Key Highlights:Geoff explains the Canada Digital Adoption Program and its importance for small businesses in Canada.Insight into how Geoff assists small businesses in leveraging the CDAP program to meet their technology needs.Discussion of common barriers small businesses face in adopting digital solutions and strategies to overcome them.Examples of how small businesses have benefited from the CDAP program and the key factors that contributed to their success.Geoff identifies relevant emerging technologies and trends beneficial for small businesses.Geoff's recommendations for small business owners looking to improve their digital presence and streamline operations.We extend our heartfelt thanks to Geoff Crain for sharing his expertise and shedding light on digital transformation and the Canada Digital Adoption Program. His insights are invaluable to small businesses navigating today's digital landscape. A special thank you to our partners who make this podcast possible – RBC, our exclusive banking partner, UPS, our dedicated shipping partner, and Xero, our trusted accounting software partner. Their commitment to supporting small businesses is truly commendable. To our listeners, thank you for joining us, and remember to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/  for more valuable insights and inspiring stories from the world of small business. Stay informed, stay inspired, and we'll see you in the next episode of the CanadianSME Small Business Podcast.

In the latest episode of the CanadianSME Small Business Podcast, we delve into the world of business strategy and technology consulting with Abhitej Singh, a renowned figure in the field. Since joining ALTA in 2017, Abhitej has dedicated himself to driving growth in small to medium B2B businesses. His approach involves conducting thorough process discovery workshops, creating detailed process maps, and identifying crucial technology and process gaps that hinder business performance.Abhitej's expertise doesn't just stop at identification; he's an adept facilitator, conducting training sessions and implementing change management strategies to ensure businesses achieve their goals. His unique ability to translate complex business needs into clear technology requirements has been a game-changer for numerous companies. Abhitej’s strategies are particularly suited for growth-focused leaders in mid-market technology and professional services firms, guiding them through the nuances of sales, strategy consulting, and coaching with a globally recognized growth system.Key Highlights:Abhitej shares his approach to tackling the evolving challenges in the professional services sector.Insights into why ALTA specializes in professional services and how this decision impacts their strategy.Abhitej discusses the future role of artificial intelligence in consulting and professional services.Key tools and strategies that are effective for scaling small and medium enterprises.How incorporating diversity is integral to Abhitej’s growth strategies for SMEs.Abhitej offers crucial advice for SME owners aiming to scale and innovate in today’s competitive landscape.We extend our deepest gratitude to Abhitej Singh for sharing his invaluable insights and experiences. His leadership and guidance are pivotal in empowering the small business community towards success.We also thank our partners for their unwavering support - RBC, UPS, and Xero. Their contributions are fundamental in our mission to empower small businesses nationwide.Remember to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/ for more inspiring stories, practical tips, and resources to elevate your small business. Thank you for tuning in, and we look forward to bringing you more insightful conversations in our upcoming episodes.

In this enlightening episode of the CanadianSME Small Business Podcast, we're excited to welcome Chanddeep Madaan, the visionary behind Aya Care, Canada's leading healthcare spending account provider. Chanddeep, a UC Berkeley Nuclear Engineering alumnus and a seasoned finance expert, exemplifies the essence of Canadian entrepreneurship with his innovative approach to healthcare.His journey has taken him through significant roles at Karmic Labs and PwC, where he developed expertise in legal, compliance, and fiscal operations. This diverse background laid the foundation for Aya Care, a venture that goes beyond financial solutions to champion healthcare financial inclusivity in Canada. Chanddeep's initiative in integrating Visa-partnered spending accounts has revolutionized access to healthcare, focusing on empowering Canadians with immediate, hassle-free care. His leadership embodies vision, dedication, and a commitment to transformative solutions for SMEs in Canada.Key Highlights:Chanddeep discusses the key moment that motivated his shift from finance to healthcare and the inception of Aya Care.Insights into how Aya Care addresses the specific needs of small and medium-sized businesses in Canada, including the benefits they can expect. The impact of Aya Care's coverage for services like gym memberships and childcare on employee well-being and company culture.Chanddeep elaborates on the tax benefits of Health Spending Accounts for both employees and corporations, aligning with his vision for financial inclusivity.Reflections on the challenges within the health and wellness industry and Aya Care's strategies to address them.Plans for the growth of Aya Care’s services in Canada and globally.Discussion on how AI incorporation in Aya Payments is enhancing the healthcare experience and streamlining services.We're inspired by the transformative power of vision and innovation in healthcare, illustrated by Chanddeep Madaan's journey from finance to pioneering Aya Care. His dedication and forward-thinking approach are revolutionizing healthcare accessibility and inclusivity.We thank Chanddeep for his valuable insights and Aya Care for leading healthcare financial inclusivity in Canada. A special thanks to our partners: RBC, UPS, and Xero, for their continued support.Don't miss out on the latest business insights and innovations – subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/ . Until next time, keep innovating and inspiring.

In this episode of the CanadianSME Small Business Podcast, we had the pleasure of hosting Rob Gaige, Reddit’s Head of Global Insights. In this insightful conversation, Rob delves into the complex world of global digital conversations. As an expert in interpreting the vast array of discussions on Reddit, he offers an intriguing look at how these interactions are not just chatter but a source of powerful, data-driven insights. Rob's role in transforming these conversations into valuable information makes Reddit a crucial platform for marketers and businesses, providing a unique perspective on social media trends and consumer behavior.Key Highlights:Rob Gaige shares insights on how community-driven recommendations on Reddit shape consumer choices and influence advertising strategies.Rob discusses how advertisers can effectively connect with targeted audiences in Reddit's extensive network of communities.An overview of standout advertising campaigns on Reddit that have successfully harnessed the platform's unique community insights.Rob explores how Reddit has become a key influencer in the recommendation space, surpassing giants like Google and Amazon, especially in the Canadian context.Focused advice from Rob Gaige for advertisers looking to engage with the Canadian market on Reddit.We want to express our immense gratitude to Rob Gaige for sharing his invaluable insights and expertise with us. His deep dive into Reddit's unique digital landscape has been incredibly enlightening, revealing the significant opportunities available for businesses and marketers.

In this vital episode of the CanadianSME Small Business Podcast, we delve into a pressing issue that affects newcomers to Canada - the alarming experience of being targeted for financial scams. Recent findings by Interac Corp highlight that over half of the newcomer respondents have encountered fraud, feeling more susceptible to money scams than the general population. However, there's a beacon of hope, as many are eager to learn how to defend themselves against such deceptions.Joined us to explore this critical topic is Rachel Jolicoeur, Director of Fraud Mitigation and Strategy at Interac Corp. We'll discuss the disturbing trends revealed by the survey, common tactics used by scammers, and the significant impact of these scams on newcomers' financial confidence and mental health. Additionally, Rachel will introduce the "Mindfulness & Money for Newcomers and International Students" program, a collaborative effort between Interac and Conscious Economics aimed at empowering newcomers with essential financial literacy and fraud prevention skills.Key Highlights:Overview of the Interac Corp survey and the extent to which newcomers are targeted.Understanding the methods scammers use and why newcomers are particularly at risk.Practical steps and strategies for newcomers to improve their knowledge and defense against financial scams.Exploring how scams affect newcomers' financial confidence and mental health, and potential solutions.Details about this initiative, its goals, and how it aims to equip newcomers with vital knowledge and skills.How entrepreneurs and small business owners can help newcomers navigate financial challenges and protect them from scams.We extend our heartfelt gratitude to Rachel Jolicoeur for sharing her expertise on this crucial issue. Her insights and advice on combating financial fraud for newcomers are invaluable.We also want to thank our podcast partners for their continued support. Our sincere appreciation goes to RBC, UPS, and Xero for their partnership and contributions.If you found this episode informative, please subscribe at https://canadiansme.ca/subscription/,  rate us, and leave a review. Your feedback is crucial for our improvement and in helping us reach a broader audience. Stay vigilant against financial scams, and remember to explore resources like "Mindfulness & Money for Newcomers and International Students" to stay informed and protected. 

In this inspiring episode of the CanadianSME Small Business Podcast, we're joined by Sammy Kolluru, Managing Director of imbus Canada Corporation and a seasoned professional with over fifteen years of experience in Software Testing and Quality Assurance. Sammy has been pivotal in establishing imbus Canada as a leading solutions partner in software testing and quality assurance. His commitment to delivering high-quality software is underscored by his focus on effectiveness, efficiency, measurement, and visibility. His leadership prowess is further evidenced by his role as a founding member and current Board Director of TMMi America and his contributions to the Canadian Software Testing Board and the Agile Working Group Committee at ISTQB. Sammy’s journey and insights provide a unique perspective on the intersection of entrepreneurship, innovation, and technology.Key Highlights:Sammy discusses his journey, the challenges he faced, and the key lessons learned that have shaped his current success as an entrepreneur.He reflects on the importance of networking and mentorship, particularly for immigrant entrepreneurs, sharing personal experiences where these factors were crucial.Sammy talks about the mental health challenges faced in entrepreneurship and his approaches to managing them.He shares insights on how the diverse experiences of immigrant tech entrepreneurs contribute to innovation in the tech industry.Sammy describes how he navigated and adapted his business strategies during the challenges of the COVID-19 pandemic.He recounts his experience at a major software conference in Germany, focusing on the content of his presentation and his interactions with the audience.A huge thank you to Sammy Kolluru for sharing his invaluable contributions and insights with us today. We also want to express our gratitude to our dedicated partners: RBC, our exclusive banking partner; UPS, our trusted shipping partner; and Xero, our dependable partner for accounting software. To all our listeners, if you found this episode engaging and insightful, remember to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/ for more compelling stories and expert advice. Your support for local businesses is crucial in nurturing dreams and strengthening the vibrant fabric of our communities. Stay tuned for more episodes that inspire and guide the small business journey.

In this episode of the CanadianSME Small Business Podcast, we welcomed Bob Lamendola, a visionary in digital transformation and cybersecurity, and the Senior Vice President, Technology and Head of Digital Services Center at Ricoh. With over a decade of experience, Bob has played a pivotal role in shaping robust digital service strategies, focusing on customer-centric solutions. His deep understanding of cybersecurity and its impact on business operations is crucial for today's digital landscape. This episode delves into various aspects of cybersecurity, including common mistakes, employee training strategies, and challenges faced by businesses, especially small enterprises, in strengthening their digital defense.Key Highlights:Insights into Bob's career and role in digital services and cybersecurity at Ricoh.Discussion on how cybersecurity impacts various work environments.Identification of frequent cybersecurity mistakes made by companies.Strategies for preparing staff to effectively handle cyber threats.Exploration of primary cybersecurity challenges and typical starting points for cyberattacks.Advice on fortifying digital defenses for small businesses against cyber threats.We thank Bob Lamendola for his invaluable insights shared in today's episode, especially pertinent in an age where digital presence is critical for business survival. Our gratitude also goes to our partners – RBC, UPS, and Xero – for their steadfast support of small businesses and this podcast. Their services are instrumental in building resilient and successful business communities.To our audience, your engagement makes this podcast what it is. Remember to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/  for more invaluable insights and inspiration. Stay informed and secure, and we look forward to bringing you more enlightening conversations in future episodes of the CanadianSME Small Business Podcast.

Greetings to all our entrepreneurial enthusiasts and business mavens! In the latest episode of the CanadianSME Small Business Podcast, we're setting our sights on the bustling world of e-commerce. This sphere of endless digital aisles continues to evolve at a breakneck pace, and we're here to help you keep pace with the trends that promise to shape its future.It's with great anticipation that we introduce Alyson Zhang, a trailblazer in the e-commerce domain. As the co-founder, COO, and Head of Internationalization at Shoplazza, Alyson wields a unique blend of expertise in law and finance, which she's adeptly translated into innovative e-commerce solutions. With such a remarkable résumé, she is perfectly poised to provide invaluable insights. Key Highlight Points:Alyson offers a deep dive into the formidable challenges facing small businesses within e-commerce. She illuminates pathways for navigating these challenges, equipping listeners with strategies to come out on top.From her vantage point at Shoplazza, Alyson shares her expansive vision for the e-commerce industry's future. She provides a blueprint for growth that small merchants can follow to secure their success in the upcoming year.Artificial Intelligence is revolutionizing e-commerce at every turn. Alyson discusses how small businesses can harness these innovations, detailing the transformative benefits and applications of AI.Alyson casts light on emerging trends and technologies that will define the e-commerce landscape. She offers advice on how businesses can ready themselves for these imminent changes.Shedding light on Shoplazza’s contributions, Alyson speaks to the platform’s influence in shaping e-commerce's trajectory. She discusses the unique features and services that bolster small businesses in a competitive digital marketplace.Alyson imparts words of wisdom for small business owners striving to maintain their competitive edge. She shares inspiring success stories from the Shoplazza community that bring these strategies to life.We extend our deepest gratitude to Alyson Zhang for her time and the wealth of expertise she has shared regarding e-commerce trends and Shoplazza's pivotal role in advancing the industry. Her insights are a wellspring of knowledge for our audience, particularly for small business owners maneuvering through the intricate online commerce environment.Our acknowledgment would be incomplete without mentioning our unwavering partners - RBC, UPS, and Xero - whose support has been a cornerstone of our podcast's journey. For access to future episodes that shed light on the entrepreneurship landscape, make sure to subscribe at https://canadiansme.ca/subscription/.   Embark on a journey where technology meets expertise, guiding your business to new heights. Here's to embracing knowledge and sparking inspiration that drives the entrepreneurial spirit!

This is another episode of the CanadianSME Small Business Podcast. As we move past the Cyber Security Awareness Month, this segment dives deep into the revealing findings of the 2023 Travelers Canada Risk Index. With cybersecurity becoming the central concern for Canadian business magnates, we are fortunate to have with us Michael Trendler, the Managing Director of Specialty Insurance at Travelers Canada. Together, we will navigate the current cybersecurity landscape.Key Highlight Points:Insights from the 2023 Travelers Canada Risk Index depicting the state of cybersecurity awareness and preparedness among Canadian SMEs.The notable revelation that 40% of SMEs in Canada have faced a cyber breach in the recent past, along with the challenges these businesses encounter.The significant financial concerns that underpin cyber threats, especially given that 60% of business owners are apprehensive about the loss of income due to cyber incidents.Unpacking the sentiment of 35% of respondents who believe there's an increased risk in business operations and the elements influencing this perception.A look at common cybersecurity threats, including unauthorized access and phishing emails, and the defense strategies businesses can adopt.The overarching importance of solid cybersecurity controls, as echoed by 83% of surveyed companies, and best practices to enhance cyber readiness.We extend our heartfelt appreciation to Michael Trendler for his invaluable insights on cybersecurity and the profound revelations of the 2023 Travelers Canada Risk Index. This episode offers a deeper understanding of the challenges and solutions in our intricate digital age. We also express our gratitude to our steadfast partners: RBC, UPS, and our accounting software ally, Xero.For more such in-depth discussions and insights, ensure your subscription at https://canadiansme.ca/subscription/.  Let's together embark on a journey where technology and expertise converge to shape successful entrepreneurial tales.

In this latest episode of the CanadianSME Small Business Podcast, we dive into the world of creative branding with Ann Baiden, the CEO and Founder of Innovatex Solutions Inc. With a rich 23-year history in the promotional products industry, Ann has established herself and Innovatex as pioneers in crafting promotional items that truly embody a brand's identity. Her journey, marked by both professional accolades such as the WBE Leader Award and the PPPC Humanitarian Award, and personal passions like motherhood and hockey, reflects a blend of creativity, quality, and dedication. Join us as we explore the indispensable role of promotional products in branding, discover timeless fan favorites, and uncover the unique Innovatex edge.Key Highlights:Ann discusses why promotional products are crucial in a company's branding strategy.Insights into the most enduring and popular promotional products as per Ann's extensive experience.The unique aspects of Innovatex that set it apart in the market.Ann shares essential tips for those new to the realm of promotional products to ensure impactful decisions.Ann recounts a special story about a promotional pen that became a symbol of brand affinity, highlighting the unexpected impact of well-chosen products.We extend our heartfelt thanks to Ann Baiden for sharing her wisdom and insights on today's podcast. Her leadership at Innovatex Solutions Inc. is a testament to how promotional items, when thoughtfully chosen, can transform into treasures that resonate with a brand's essence. We're also immensely grateful to our partners – RBC, UPS, and Xero – for their steadfast support of the small business community. Their commitment enriches this platform, offering invaluable resources and inspiration to entrepreneurs everywhere.To our dedicated listeners, remember, the journey of entrepreneurship is filled with stories and strategies like Ann's that can illuminate your path. Don't miss out on these nuggets of wisdom – subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/  for your regular dose of entrepreneurial spirit. Stay inspired, stay informed, and join us again for more enlightening conversations on the CanadianSME Small Business Podcast.

It's another enlightening episode of the CanadianSME Small Business Podcast, your go-to source for the latest insights and advice in the world of entrepreneurship. We are honored to feature Jeff Brown, the Head of Commercial Solutions at Equifax Canada, whose expertise has been instrumental in revolutionizing credit intelligence for small businesses across the nation.Key Highlights:Insights into why 64% of small businesses are currently worried about cash flow and its implications on their financial health.Understanding how inflation is affecting small businesses and strategies to cope with rising prices.How small businesses can navigate ongoing supply chain disruptions and Jeff's advice for managing these challenges.Trends and strategies small businesses should consider during the critical holiday season.Overview of the key government support programs for small businesses and how to access these vital resources.Anticipating the effects of rising interest rates on small businesses and the steps they can take to manage their financial obligations.Our conversation with Jeff Brown has shed light on the multifaceted financial challenges that small businesses face, alongside strategies to overcome them. His insights have been nothing short of transformative.We extend our gratitude to Jeff for sharing his expertise and to our dedicated partners, RBC, UPS, and Xero, for their continual support. Their contributions make these valuable conversations possible.For our listeners who are keen on staying ahead, make sure to subscribe at https://canadiansme.ca/subscription/. Embrace the knowledge and insights shared, and let them guide you through the intricacies of small business financial management.

Here we are with another intriguing episode of the CanadianSME Small Business Podcast, showcasing insights and trends that are shaping the future of small businesses in Canada. In this session, we delve into the crucial findings of a recent study on the state of Canadian small businesses, spearheaded by Amazon Business Canada. Our esteemed guest, Matt Busbridge, the Country Manager, brings his expertise to the table, unpacking the intricacies of these challenges and the innovative ways to address them.Key Highlights:Matt shares what drove Amazon Business Canada to conduct this timely research on the challenges faced by Canadian small businesses.Insights into the unexpected challenges that are proving more daunting for small businesses post-pandemic.A discussion on the unique effects of the recent 4% inflation increase on the small business sector.Matt delves into how businesses are adjusting, from price adjustments to bulk buying, and explores additional innovative survival strategies.The role of Amazon Business Canada in facilitating new supplier relationships for better business deals.Resources and tools that Amazon Business Canada offers to make business purchasing more efficient and cost-effective.Our gratitude goes to Matt Busbridge for his enlightening insights into the challenges and strategies for small businesses in today's economic landscape. We thank our partners who help bring these invaluable conversations to you. A shoutout to RBC, UPS, and Xero for their support. Remember to subscribe at  https://canadiansme.ca/subscription/,  for more content that empowers and informs. For small business owners, it's clear that opportunities to thrive exist even amid adversity, with strategic thinking and resources like those offered by Amazon Business Canada, ready to aid in navigating these times.

In this engaging episode of the CanadianSME Small Business Podcast, we had the pleasure of hosting Matt Foran, the innovative mind behind KnowMeQ. With over two decades of experience in post-secondary education, encompassing roles from administration to research, Matt brings a unique perspective to the table. KnowMeQ, born out of a design jam focused on addressing the challenges of automation and Industry 4.0, represents a transformative approach to workforce development. This discussion delves into the intricate world of skills assessment and workforce optimization, showcasing how KnowMeQ's science-validated SaaS platform is reshaping recruitment, succession planning, and retention strategies. Key Highlights:Matt shares the inspiration behind KnowMeQ and its impact on modern recruitment and workforce planning.Insights into how KnowMeQ addresses labor shortages and assists businesses in talent identification and development.The role of KnowMeQ in promoting continuous growth and adaptability in individuals and organizations.How KnowMeQ is meeting the specific needs of sectors like manufacturing and supply chain, and the successes seen in these areas.The importance of functional literacy and numeracy skills in company performance, and how KnowMeQ's assessments help bridge skill gaps.Matt’s advice for small businesses on cultivating a culture of continuous learning and development, drawing on KnowMeQ's expertise.We extend our sincere thanks to Matt Foran for his enlightening insights on KnowMeQ's journey and its significant impact on the labor market, education, and the small business sector. Our appreciation also goes to our dedicated partners who stand as pillars in the small business community. A special shout-out to RBC, our exclusive banking partner, UPS, our dependable shipping ally, and Xero, our committed accounting software partner.To our valued listeners, remember that each small business represents a seed of potential, ready to flourish. By supporting them, we collectively nurture a vibrant ecosystem of innovation and growth. Until our next episode, stay motivated and keep tuning in for more thought-provoking discussions in the small business world. Don't forget to subscribe for more insightful content at https://canadiansme.ca/subscription/.