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Giles Edwards
Feel better about marketing™
The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with.
It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite.
UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY
3: Using lollipops to deal with noisy clubbers and more stories from the Met Police 'Problem Solving Unit' with Stevyn Colgan
We’ve caught award-winning author, artist, public speaker and former QI head elf Stevyn Colgan for our latest podcast.
Stevyn’ career started with 30 years in the Met Police Service, where he quickly landed up in the intriguingly named, ‘The Problem Solving Unit'; using lollipops to deal with noisy, rowdy night-clubbers was but one ingenious (and highly effective) idea he introduced.
An expert problem solver, he’s given TED talks on this subject, amongst other top gigs, including the Edinburgh Festival, Latitude and Ogilvy’s behavioural science centrepiece Nudgestock.
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Stevyn Colgan:
Stevyn’s Website
Twitter: @StevynColgan
Why Did the Policeman Cross the Road TED talk
Perfect Pitch Nudgestock 2017
The Drunkard’s Walk: How Randomness Rules Our Lives by Leonard Mlodinow
Problem-Oriented Policing by Herman Goldstein
Thinking, Fast and Slow by Daniel Kahneman
Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H Thaler
Gasp:
Gasp Agency Website
Sending Scrumpled Up Balls of Paper delivers >6000% ROI for global Learning client, Skillsoft
Hitting Golf Balls into People’s Gardens wins International Ads of the World Best Direct Mail award
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01:26:1108/03/2019
2: "Strategy first, tactics later, brand always" with JP Hanson
Hot on the heels of our maiden podcast, we collar JP Hanson.
He is the CEO and co-founder of Rouser, an international strategic consultancy firm headquartered in Stockholm, where he works making client brands better, not just bigger, and stresses that his singular goal is to build client profit.
If this wasn’t enough, he contributes to outlets such as The Drum and the IPA’s EffWorks, and is increasingly delivering entertaining, no-nonsense talks across the globe, as well as being a qualified lawyer.
The Rouser Manifesto, built on; ‘Strategy First, tactics Later. Brand Always’, is something we regularly dive and dip into at Gasp, so we are box-of-frogs excited that our kindred spirit is on the podcast.
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JP Hanson:
Twitter: @RouserJP
The Rouser Manifesto: A Proposal for How to Get Marketing Back to the Boardroom
The Drum His methods still matter – a response to ‘David Ogilvy must die’
The Halo Effect by Phil Rosenzweig
How Brands Grow by Byron Sharp
Eat Your Greens by Wiemer Snijders
The Long and the Short of It by Les Binet & Peter Field
Gasp:
Gasp Agency Website
Causing Mayhem. What Does it Take to Create a Great Advert?
Strategy & Tactics
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57:0922/02/2019
1: Author of The Choice Factory, Richard Shotton, tells us how to apply findings from behavioural science to advertising
In our maiden episode we catch Richard Shotton.
Increasingly known as the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising, Richard also operates as a consultant, speaker and trainer.
A choice choir of industry legends have collectively sung praise for his book, most notably Rory Sutherland, Dave Trott, Mark Ritson and Phil Barden, with the latter referring to it as “catnip for the industry”; which explains why one of our Account Managers likes to rub it all over himself when he arrives every morning.
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Richard Shotton:
Twitter: @rshotton
Buy The Choice Factory on Amazon
Mumbrella Brand Purpose Article
14 Books on Behavioural Science that Marketers Should Read
Behind the Scenes in Advertising, Mark III: More Bull More
Irrationality: The enemy within Paperback by Stuart Sutherland
Gasp:
Gasp Agency Website
Contact/submit a question to the Show: [email protected]
Our articles on Brand Signalling and Online Reviews
Bob Hoffman's blunt, yet superb, definition of Signalling
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01:03:2808/02/2019