Is hero content dying? Not according to Amber Carnegie, Creative Lead from UK-based digital PR agency Verve Search. Hero campaigns are evolving. They're not just one piece of content anymore. Instead, they're campaigns that tag various business groups, such as social, paid, and brand. Or as Amber put it, "Hero campaigns have changed quite a lot in terms of the digital PR space... they can’t just be one thing anymore. They have to be supported by an entire strategy.” I had an excellent chat with Amber about how you can and should utilize hero content to drive your digital PR campaigns. ⏰ Timestamps: 00:00:00 - Welcome to the BuzzStream Podcast 00:00:35 - Meeting Amber Carnegie and Content Ideation 00:02:09 - Understanding Hero Campaigns 00:02:21 - Evolution of Digital PR and Hero Campaigns 00:06:36 - Challenges and Strategies in Digital PR 00:11:54 - Relevancy and Audience Insights 00:14:12 - Digital PR for Small Businesses and Startups 00:16:37 - Coordinating Across Business Teams 00:21:00 - SEO Benefits of Hero Campaigns 00:21:54 - Integrating Blog Content and SEO Strategy 00:22:57 - Technical SEO and Digital PR Challenges 00:23:29 - Structuring Effective Digital PR Campaigns 00:26:13 - Holistic Approach to Digital PR and SEO 00:27:47 - Reactive and Proactive Content Strategies 00:36:17 - Updating and Maintaining Hero Campaigns 00:40:37 - Leveraging Data for Continuous Improvement 00:43:19 - Conclusion and Final Thoughts 🔎 Check out the full post: https://bit.ly/4fSnIbM 🤝 Our website: ⁠https://www.buzzstream.com⁠ 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/

In this episode of the BuzzStream Podcast, host Vince Nero interviews Olivia Lott, a renowned freelance digital PR expert. Olivia shares insights from her journey from journalism to digital PR, emphasizing the importance of tailoring outreach and avoiding generic ‘spray and pray’ tactics. They discuss practical advice for personalizing pitches, leveraging existing client content, and efficiently managing outreach campaigns. Olivia also offers specific tips for different industries, based on her extensive experience, to help PR professionals produce standout results. This episode is packed with actionable strategies and industry wisdom. 00:00:00 - Intro 00:01:29 - Olivia Lott's Journey from Journalism to Digital PR 00:04:07 - Tailoring Your Digital PR Approach 00:06:01 - The Debate: Spray and Pray vs. Targeted Outreach 00:12:13 - Personalization in Digital PR 00:17:37 - Balancing Budget and Quality in Campaigns 00:20:22 - Building Effective Digital PR Strategies 00:23:14 - Connecting Data to Action in PR 00:24:03 - Building Your PR Toolkit 00:26:08 - SEO-First Approach in Digital PR 00:33:05 - Editorial Outreach Tactics 00:41:54 - Tailoring PR Strategies to Different Industries 00:46:23 - Conclusion and Final Thoughts 🔎 Check out the full post: https://bit.ly/4fMjC4Z 🤝 Our website: ⁠https://www.buzzstream.com⁠ 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/

In this episode of the BuzzStream Podcast, host Vince Nero welcomes Ross Hudgens, CEO of Siege Media, to discuss the concept of product-led digital PR. Timestamps: 00:00:00 - Intro 00:00:59 - Introducing Ross Hudgens and Digital PR Outreach 00:01:41 - Navigating Google's Algorithm Updates 00:03:34 - The Shift in Link Building Strategies 00:05:37 - Product-Led Digital PR: A New Approach 00:10:35 - Leveraging First-Party Data for SEO 00:18:28 - The Impact of Company Size on Data Reports 00:23:03 - Frequency of Reports: Monthly, Quarterly, or Annually? 00:24:59 - Potential Pitfalls and How to Avoid Them 00:26:37 - Leveraging Blogs and Websites for Brand Awareness 00:27:44 - Pitching Process and Market Validation 00:30:09 - Importance of Data and Story in Digital PR 00:34:22 - Effective Link Building Strategies 00:36:49 - The Role of Design in SEO and Link Building 00:39:12 - Advanced Internal Linking Techniques 00:40:57 - Conclusion and Final Thoughts ⭐️Resources Mentioned https://www.surveymonkey.com https://www.surveymonkey.com/collect/audience/calculator/preview https://ahrefs.com https://www.keysearch.co https://positional.com https://zyppy.com/seo/internal-links/seo-study/ https://www.orbitmedia.com/blog/blogging-statistics/ 🔎 Check out the full post: https://www.buzzstream.com/blog/product-led-digital-pr-podcast/ 🤝 Our website: ⁠https://www.buzzstream.com⁠ 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/

Join Vince Nero on the BuzzStream Podcast as he chats with Bekki Ramsay, Digital PR Manager at Mojo Mortgages. They delve into the nuances of re-angling and repurposing existing content, the importance of internal data, and effective outreach strategies. Bekki shares invaluable tips on collaborating across departments, leveraging social media for digital PR campaigns, and engaging with journalists. ⏰ Timestamps: 00:00 - Intro 00:08 - Introducing Bekki Ramsay 00:23 - Engaging with the Audience 00:44 - Bekki's Background and Expertise 03:09 - Mojo Mortgages Overview 05:39 - Campaign Insights and Data Utilization 13:35 - Re-pitching and Re-angling Strategies 16:14 - Leveraging Open Rates and Keywords 19:59 - Client Communication and Campaign Management 21:13 - The Importance of Genuine Outreach 21:58 - Collaborating for Campaign Success 23:22 - Effective Use of Data in PR 24:06 - Finding and Pitching to New Journalists 27:18 - Leveraging Competitor Insights 30:55 - Personalized Expert Commentary 35:46 - Integrating Social Media in PR 41:54 - Concluding Thoughts and Final Tips 💻 Check out the full post: https://www.buzzstream.com/blog/re-pitching-digital-pr-podcast/ 🤝 Our website: ⁠https://www.buzzstream.com⁠ 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/

Discover the intersection of branding and SEO in this insightful episode of the BuzzStream Podcast. Host Vince Nero sits down with Alex Johnson, founder of The Grit Group, to discuss how the evolving landscape of digital PR and Google's updates are reshaping branding and SEO strategies. Alex shares his journey and perspectives on: - Building genuine value and aligning SEO strategies with company missions. - Navigating the challenges of defining and communicating a brand identity. - Embracing "selfless marketing" to uphold brand integrity in a competitive market. And much more. Time Stamps: 00:00:00 - Welcome to the BuzzStream Podcast 00:00:19 - The Importance of Quality Swag 00:01:27 - Branding in SEO: A Crucial Connection 00:02:32 - Alex Johnson's Journey in SEO and Branding 00:03:44 - Challenges in Defining and Building a Brand 00:04:24 - The Path of Least Resistance in Branding 00:06:52 - The Evolution of Red Ventures 00:12:10 - Gaming the System vs. Building True Value 00:20:10 - The Future of SEO and AI's Impact 00:24:38 - The Overlap Between Branding and PR 00:27:23 - The Value of Brand in SEO 00:27:34 - Real-Life Example: DirecTV's Brand Strategy 00:29:39 - Three Levels of Strategy 00:30:26 - Connecting Actions to Company Mission 00:32:42 - Challenges in Selling Ideas Internally 00:36:01 - Cultivating Agency Workflow 00:37:45 - Leadership and Agency Dynamics 00:45:38 - The Importance of Story in Branding 00:50:50 - Cautionary Tales in SEO 00:53:55 - Concluding Thoughts and Farewell 🔎 Check out the full post https://bit.ly/4dX7LQi 🤝 Our website: https://www.buzzstream.com ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ 🌎 Follow us on X / @buzzstream #Branding #SEO #DigitalPR

In this episode, Vince Nero sits down with Thea Chippendale, the mind behind the PR Insider newsletter, to discuss her journey from agency life to freelance success. Thea shares her experiences with viral moments, including her famous Tinder dress story, and offers practical advice on navigating the freelance PR world. Learn about effective time management techniques, avoiding burnout, and the importance of community and networking. Thea also provides tips on self-marketing, managing client relationships, and leveraging emotions for viral campaign success. Tune in for invaluable insights into traditional and digital PR, freelancing, and maintaining a positive mindset in the industry. 00:00:00 - Intro 00:00:53 - Thea Chippendale's Viral Moments 00:04:04 - From Viral Sensation to PR Professional 00:06:05 - Navigating the Freelance PR World 00:06:08 - Balancing Traditional and Digital PR 00:10:28 - Building a Support Network as a Freelancer 00:13:49 - Managing Costs and Tools in Freelance PR 00:16:54 - Avoiding Burnout and Staying Organized 00:21:03 - Marketing Yourself as a Freelance PR 00:22:14 - Marketing Yourself as a PR Professional 00:23:15 - The Importance of Being a Nice Person 00:24:11 - Identifying and Avoiding Red Flag Clients 00:27:22 - Securing and Managing Ideal Clients 00:29:27 - Essential Skills for Freelancers 00:32:14 - The PR Insider Newsletter 00:37:59 - Finding Inspiration for Creative Campaigns 00:41:57 - The Emotional Element in Viral Campaigns 00:44:16 - Conclusion and Final Thoughts Links mentioned in the video: https://www.theprinsider.com/ https://www.linkedin.com/posts/thea-chippendale-84349612b_ive-been-freelance-for-officially-a-year-activity-7224301757567246336-nVIq https://www.linkedin.com/posts/thea-chippendale-84349612b_an-hbo-intern-accidentally-sent-a-mass-blank-activity-7067399394823688192-bUMB https://www.notion.so/ https://www.stayinsession.com/ https://designtaxi.com/ https://lbbonline.com/ https://www.famouscampaigns.com/ https://riseatseven.com/work/the-future-gamer-game/ 🔎 Check out the full post https://bit.ly/3Y5T8nT 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X: @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ 📢 Subscribe to our Podcast: On Spotify: https://open.spotify.com/show/1DYD9Id... On Apple: https://podcasts.apple.com/us/podcast...

In this episode of the BuzzStream Podcast, host Vince Nero interviews Britt Klontz and Jaclyn Lambert, digital PR consultants and hosts of the We Earn Media podcast. The discussion covers crucial aspects of the digital PR landscape, including the industry's shift from traditional link-building to digital PR, journalists' challenges, strategies for creating impactful campaigns, and the importance of relationship-building in securing media coverage. They also touch on the value of unlinked mentions and media placements in SEO. Jaclyn and Britt share tactical advice on subject lines, personalization, and leveraging different PR tactics to achieve both SEO and branding goals. Timestamps: 00:00:00 Welcome to the BuzzStream Podcast 00:00:07 Introducing Our Guests: Britt Klontz and Jaclyn Lambert 00:01:51 The State of Digital PR 00:03:11 Challenges in the Media Landscape 00:07:21 Effective Follow-Up Strategies 00:12:21 Content Ideation and Quality Pitches 00:18:01 Diverse Tactics in Digital PR 00:20:13 Strategic Approaches in PR 00:25:19 Experimenting with Traditional Link Building 00:26:14 The Value of In-House Teams 00:26:42 Freelancing and Client Goals 00:27:29 PR vs. SEO: Client Perspectives 00:28:43 Evolving PR Strategies 00:29:48 Quality Over Quantity in PR 00:31:47 Digital PR's Role in SEO 00:35:13 The Value of Media Placements Beyond Backlinks 00:41:11 Tactical Advice for Small Brands 00:42:50 Personalization in PR Pitches 00:45:51 Building Relationships with Journalists 00:49:52 Conclusion and Final Thoughts Links mentioned in the video: We Earn Media Podcast - https://weearnmedia.com Vada Communications (Britt Klontz) - https://vadacommunications.com Jaclyn Lambert PR Consulting - https://jaclynlambert.com 🔎 Check out the full post https://bit.ly/3XI3A4C 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X: @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/

Join Vince Nero, host of the BuzzStream Podcast, as he talks with Darren Kigman, founder of Root Digital, about creative content. They explore the art of “creative” content and share strategies for creating impactful digital campaigns in areas where data may be scarce. This episode explores building content assets that attract journalists, leveraging early trends, and the methodology behind high-value link-building campaigns. Timestamps: 00:00 - Welcome to the BuzzStream Podcast 00:07 - Introducing Darren Kigman of Root Digital 00:55 -The Concept of First Mover Content 01:39 - Chat GPT Statistics Post: A Case Study 05:00 - Methodology and Research for Content Creation 07:09 - Challenges and Pitfalls in Digital PR 09:05 - Identifying and Leveraging Trends 12:15 - Creative Methodologies in Digital PR 15:16 - Analyzing and Repurposing Content 20:12 - Feasibility and Execution of Unique Campaigns 25:45 - The State of Digital PR Campaigns 28:40 - The Rise of Digital PR 29:13 - Digital PR for Small Sites 29:48 - Creative Campaigns and Methodologies 30:54 - Challenges for Small Brands 33:07 - Pitching and Outreach Strategies 36:33 - Interactive Content and Visual Storytelling 40:10 - Cost and Feasibility in Campaigns 45:25 - Validating Ideas and Target Audiences 52:12 - Measuring Success and ROI 55:58 - Conclusion and Final Thoughts 🔗 Resources mentioned: ChatGPT Statistics - https://www.tooltester.com/en/blog/chatgpt-statistics/ Hiring icks - https://rootdigital.co.uk/work/digital-pr-recruitment-campaign-hiring-icks/ Lying on resumes - https://rootdigital.co.uk/work/american-digital-pr-survey-resume-lies/ Best digital pr examples - https://rootdigital.co.uk/resources/best-digital-pr-link-building-campaigns/ Average UK salary - https://rootdigital.co.uk/work/content-marketing-average-uk-salary-case-study/ Living With Dementia - https://rootdigital.co.uk/work/digital-pr-living-with-dementia-photography/ Science of scare - https://www.moneysupermarket.com/broadband/features/science-of-scare/ 🔎 Check out the full post https://bit.ly/3B7eolk 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X (Twitter) @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/

In this episode, BuzzStream's Vince Nero chats with Amelia Selby, Head of PR at SEO Travel, about creative ways to get PR results on a limited budget. Whether you're a startup or a small business, this episode is packed with actionable tips. Timestamps:  00:00 - Intro00:27 - Welcome Amelia Selby, Head of PR at SEO Travel02:08 - What makes SEO Travel unique?03:32 - The 100% profit-giving business model at SEO Travel05:00 - How to do PR for smaller, less-known brands06:43 - The importance of being quick and offering unique insights08:15 - Providing anecdotal stories and sparking emotion in your pitches10:00 - Finding free PR opportunities and platforms12:00 - Building media relationships and targeting freelancers14:16 - Creating content hubs for SEO-driven PR17:00 - Tactics for low-budget PR clients: evergreen content and newsjacking19:12 - Leveraging free data to build a narrative22:00 - Creating data-driven PR campaigns on a budget24:05 - Scraping data with free tools28:30 - Media databases vs. building your own media lists32:40 - Differences between pitching UK, US, and international media38:00 - Free tools and resources for PR and data41:00 - How to turn data into a PR narrative 🔎 Check out the full posthttps://bit.ly/3XGB0C9 🤝 Our website:https://www.buzzstream.com 🌎 Follow us on X:@buzzstream ✉️ Subscribe to the newsletter:https://www.buzzstream.com/newsletter

Ready to optimize your global outreach strategy? In this video, Vince explores advanced international outreach techniques with Shout Bravo's Hana Montgomery to help you engage your audience more effectively and get better results from your outreach campaigns. This episode covers: Building personalized and scalable outreach campaigns that resonate. Using smart tools to track and manage outreach performance. How to optimize follow-up strategies to increase response rates. [00:00:00]: Intro [00:00:37]: "What cool content have you seen recently?" [00:02:30]: "Can we learn what not to do from some content?" [00:02:35]: "How is Google's recent update and AI changing the way you work?" [00:05:46]: "What’s your approach to creating content that gets noticed?" [00:06:32]: "How should people think about international pitching?" [00:09:02]: "Do you need international clients to pitch globally, or is content enough?" [00:10:04]: "Do links from different countries matter for SEO?" [00:11:01]: "What mistakes have you made with international pitching, and what can we learn?" [00:14:25]: "How do you usually pitch content? Do you use press releases?" [00:16:07]: "Do you personalize your outreach emails?" [00:18:38]: "How do you handle translations for pitches?" [00:21:18]: "How can people stay on top of trends and ideate for other countries?" [00:24:41]: "Do agencies overlook international pitching strategies?" [00:26:22]: "What’s your take on involving clients in the ideation process?" [00:29:49]: "What universal themes have you noticed when pitching in different countries?" [00:36:22]: "Do you use media databases for international prospecting?" [00:40:09]: "Any advice for new parents on work-life balance?" 🔎 Check out the full post: https://bit.ly/3XnpslL 🤝 Our website: ⁠https://www.buzzstream.com⁠ 🌎 Follow us on X / @buzzstream

In this episode of the BuzzStream podcast, Vince Nero sits down with Georgia Gatsby March, co-founder and PR director of Unearth PR, to explore the intersection of traditional and digital PR, and how to get the best of both worlds. Join the conversation as Georgia shares insights on: - The importance of brand building and reputation in PR. - How traditional PR techniques can enhance digital PR outreach. - Tips for building genuine relationships with journalists to secure quality coverage. And much more. Time Stamps: Intro [00:00:00] Intro Digital PR Inspiration[00:00:56] What is the coolest piece of digital PR that you've seen recently? Defining Traditional PR[00:02:25] Can you define traditional PR in your experience? Role of Brand Building in Digital PR[00:03:49] Does brand building and brand awareness play into digital PR, or is it just not at the forefront? Traditional vs. Digital PR[00:04:23] Where do you draw the line between traditional and digital PR? When does it become digital PR? Approaching Product-Focused Campaigns[00:06:20] How do you approach product-focused campaigns in digital PR vs. traditional PR? Bottom Line Discussions in PR[00:08:30] Are discussions about the bottom line common in traditional PR? KPIs in PR[00:08:48] What do KPIs look like for traditional PR vs. digital PR? Steering KPIs Towards Digital[00:10:49] Do you try to steer traditional PR KPIs towards digital metrics? Shift Towards Digital PR[00:11:39] Is the industry shifting more towards digital PR, and why? Reasons for Shifting to Digital PR[00:13:00] Is the shift towards digital PR driven more by monetary reasons or because traditional PR is less effective? Pitch Process Insights[00:14:28] What can digital PRs learn from traditional PRs in the pitch process? Personalizing Emails in PR[00:17:00] What does personalizing an email look like in traditional PR? Using and Managing Media Lists[00:19:26] Do you always use a media list when you do outreach, and how do you manage it? Targeting and Building Audiences[00:21:38] How do you target and build relevant audiences for your media list in PR? Strength of Digital PR Connections[00:26:00] Is a digital PR only as strong as the connections they've made? Handling Expert Quote Requests[00:29:20] How do you handle expert quote requests in both digital and traditional PR? Learning from Traditional PR's Quote Strategies[00:30:20] What can digital PRs learn from traditional PRs in the expert quote commentary strategy? Ideation Process in PR[00:32:31] What can digital PRs learn from traditional PRs in the ideation process? Adapting Ideas to PR Pieces[00:36:36] How do you determine what to extract from an idea when adapting it to your PR piece? Avoiding Diluted Links[00:37:45] What are your tips for avoiding diluted links when using click tracking software? Handling Misleading Open Rate Data[00:38:55] How do you mitigate misleading open rate data, especially with Apple's privacy updates? Future of Digital PR[00:40:42] Where do you see the future of digital PR heading? 🔗Links mentioned in the video: - Unearth PR: unearthpr.co.uk - Follow Georgia Gatsby PR on Twitter: @georgiagatsbyPR - Connect with Georgia on LinkedIn: https://uk.linkedin.com/in/georgiagadsby 🔎 Check out the full post: https://bit.ly/4dYMaHr 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X:@buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ 📢 Subscribe to our Podcast: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI

In this insightful podcast episode, learn how to navigate the world of digital PR with Nicole DeLeon, founder of North Star Inbound. From innovative content strategies to understanding the nuances of pitching across different markets, Nicole shares her expertise on what makes digital PR successful locally and globally. Cool Content Seen Lately [00:02:14] What's a cool piece of content you've seen lately? Scrollytelling in Digital PR [00:04:34] Have you ever seen a brand pull off a scrollytelling or parallax piece for digital PR? Effectiveness of Infographics [00:07:58] What are your thoughts on the effectiveness of infographics? Using AI Tools in Campaigns [00:09:14] How have you used MidJourney or other AI tools in your campaigns? Differences in U.S. vs. Worldwide Digital PR [00:11:07] What do you feel is the biggest difference in the U.S. digital PR scene versus worldwide? International Content Translation [00:13:45] Can you just take content and translate it into a different language for international pitching? Universal Acceptance of Digital PR [00:14:45] Do you feel like digital PR is universally accepted as a strategy worldwide? Digital PR in the U.S. [00:17:45] Is this the time to go all in on digital PR in the US? UK vs. US Digital PR Mindset [00:19:45] How is the mindset in the UK different when it comes to digital PR? Universal Practice of Digital PR [00:20:00] Is digital PR accepted as a practice universally? Pitching in UK vs. US [00:22:59] Do you do a lot of pitching in the UK vs US? Pitch Process Differences [00:23:13] Is the pitch process different for UK vs US? Selecting Media Contacts [00:24:42] How do you select media contacts during your outreach process? Integrating Digital PR with Products [00:29:03] Can you talk about integrating your digital PR campaign with the rest of the product? Digital PR and Product Launches [00:30:53] How would you integrate digital PR with a product launch? SEO-Led Approach Benefits [00:31:38] What are the benefits of an SEO-led approach? Storytelling with Data [00:35:41] How do you approach storytelling with data? Alternative Data Sources [00:39:35] Besides proprietary data, what are other data sources that make sense? Using Survey Platforms for Data [00:40:09] Do you leverage survey platforms for data? Outreach Markets [00:42:43] How do you think about outreach markets? Validating Media Contacts [00:46:49] Do you validate/confirm your media database? 🔎 Check out the full post https://bit.ly/3vx2K0n 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ 📢 Subscribe to our Podcast: On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI On Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314

Are you curious about how to navigate the tricky world of digital PR, especially when dealing with affiliate links? In today's BuzzStream podcast, Vince Nero chats with Will Waldron, Senior PR Strategist at Connective 3, about strategies for working around the challenges posed by affiliate links in your PR efforts. Join as we explore: The impact of affiliate links on SEO and how to mitigate their effects. Strategies for content ideation that avoid affiliate pitfalls. Tips for pitching to freelancers versus in-house journalists. And much more. Time Stamps: 0:00 - Intro 00:01:29 - What's a cool piece of content you've seen recently? 00:03:01 - How do you apply interesting PR ideas to your clients? 00:04:41 - What traditional PR skills have you applied to digital PR? 00:06:27 - Have your traditional PR contacts translated to digital PR? 00:07:53 - Is pitching to freelance journalists different from pitching to in-house journalists? 00:10:58 - How do you help freelancers pitch your idea to their editors? 00:14:23 - Why are affiliate links a problem for digital PR? 00:17:18 - How can users identify affiliate links? 00:18:42 - Have you ever asked a journalist to remove an affiliate link? 00:20:21 - Do you consider affiliate links similar to no-follow links in terms of SEO value? 00:22:02 - How do you report affiliate links' benefits to clients? 00:24:49 - Does avoiding affiliate links start with content ideation? 00:28:58 - How do you strategize to avoid getting affiliate links during outreach? 00:31:00 - Is there a point where having too many affiliate partnerships makes outreach less effective? 00:35:26 - How do you handle content relevancy when avoiding affiliate-heavy industries? 00:39:16 - How do you shift the focus from quantity to quality when it comes to link-building? Links mentioned in the video: Connective 3: https://www.connective3.com Brighton SEO: https://www.brightonseo.com/ 🔎 Check out the full post on our blog: https://bit.ly/3yvDxW3 🤝 Our website: https://buzzstream.com ✉️ Subscribe to the newsletter: https://buzzstream.com/newsletter/ 🌎 Follow us on X: @buzzstream

Learning how to work with development teams at large companies can be challenging. Gus Pelogia provides insights into effectively managing SEO, focusing on aligning with established systems, mastering ticketing processes, strategic prioritization, and more. Join us as we explore: - The importance of adopting the company’s project management systems, like Jira, to streamline workflows with other teams. - Key techniques for writing clear, effective SEO tickets that meet system requirements and prevent delays. - Strategies for prioritizing initiatives to ensure completion and efficiency. - The significance of adapting to the client's preferred communication methods for smoother collaboration. - How to create a strong business case to gain stakeholder buy-in for new projects. - The benefits of working in sprints and involving multiple teams early in the project cycle. - The process of using A/B testing to quantify qualitative SEO changes and measure their impact. - Preparing for the complexities involved in seemingly simple changes and the importance of continuous learning and adaptation. 00:00:00 - Intro 00:00:50 - Transitioning from agency to in-house at Indeed: Navigating a product-focused environment. 00:04:15 - Operations in large companies like Indeed: Insights for those in agencies or smaller companies. 00:10:35 - Quantifying qualitative SEO changes, like adding author bios. 00:12:37 - Tools used for SEO A/B testing. 00:13:47 - Setting guidelines and goals before testing. 00:15:31 - Making the case for qualitative SEO changes to the dev team. 00:21:26 - Steps for running a digital PR campaign. 00:23:32 - Creating timelines for projects. 00:27:39 - Managing numerous pages: Context from Indeed. 00:28:29 - Key questions agencies should ask when onboarding with large companies. 00:31:37 - Adjusting communication of SEO tasks in a large company. 00:33:09 - Impactful SEO changes made at Indeed. 00:37:31 - Considering conversions in SEO changes. 00:41:01 - Insights on the latest Helpful Content update. 00:43:34 - Staying on top of Google updates and deciding on necessary actions. 🔎 Check out the full post: https://bit.ly/3SGxYKW 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X: @buzzstream 📢 Subscribe to our Podcast: On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI On Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314

In this episode of the BuzzStream Podcast, Vince Nero chats with Abi Bennetts, the Digital PR Director at PropellerNet. They discuss creating engaging content for seemingly "boring" industries and the importance of relevancy, as well as share invaluable tips for successful digital PR campaigns. ⭐️ Key Takeaways: 1. Dive Deep into Subtopics and Pain Points: Explore the subtopics and specific services your client offers to find interesting content angles. 2. Use the "Three Whys" Framework: Ensure content relevancy by asking why it’s interesting, why now, and why your brand. 3. Validate Ideas Rigorously: Conduct thorough validation, including preliminary data checks and team reviews, before pitching to clients. 4. Be Prepared to Pivot: If initial data doesn’t support your idea, pivot and communicate honestly with clients about alternative approaches. 5. Connect to Broad, Engaging Topics: Link niche topics with broader, popular themes to make the content more engaging. 6. Leverage Existing Content: Repurpose existing content on the client’s website for new campaigns to ensure consistency and ease of approval. 7. Engage with the Industry Community: Share your work on platforms like Twitter and LinkedIn to get feedback and contribute to industry growth ⏰ Timestamps: [00:00:25] Is your Work in PRgress Newsletter still around? [00:02:29] What is the most boring industry? [00:04:36] What is a boring industry you’ve worked on? [00:06:12] Is the easiest solution to create content in a tough industry taking a step out of the main industry? [00:08:40] Are you digging into the subtopics or sub-services that a brand offers to when ideating? [00:09:45] Do you ask clients for pain points or is that part of your research when taking on a new client? [00:11:42] Can you walk us through your Spotify Playlist idea? [00:14:24] How do you prevent yourself from ideating too far out of the core offering of a site? [00:17:01] The Three Whys [00:17:55] How does relevancy differ when pitching a quote vs content? [00:20:11] How do you talk to a client who thinks they can create content about anything because their customer is “everyone”? [00:22:06] What if the brand doesn’t have any brand guidelines? [00:24:24] Can you talk through some other strategies that you might have for coming up with content in a tough industry? [00:26:54] How many bad ideas do you come up with? [00:28:15] How do you validate whether an idea will work? [00:29:42] Do you do any postmortem on a project? [00:33:17] How do you determine “hot topics” to connect a brand to? [00:35:14] Is your typical approach a few pitchable assets and then supplement with expert commentary? [00:37:03] How did you go about finding topics to put on your newsletter? [00:40:25] How do you take a cool idea you’ve found, and do it for your client or your site? [00:42:30] Why is it beneficial to publicize the coverage and the great content you create on your socials? 🛠️ Links and Resources Mentioned: You can find Abi Bennetts on X (https://x.com/AbiBennetts) or LinkedIn (https://www.linkedin.com/in/abibennetts710/) - The Grapevine by Iona Townsley: https://weareheroine.com/the-grapevine-newsletter/ - PR Insider by Thea Chippendale: https://www.theprinsider.com/ - Visual Capitalist - https://www.visualcapitalist.com/ - Famous Campaigns - https://www.famouscampaigns.com/ - Also Asked - https://alsoasked.com/ - Answer the Public - https://answerthepublic.com/ - The Pudding - https://pudding.cool/ - Cloudhiker - https://cloudhiker.net/ #BuzzStreamPodcast #DigitalPR #ContentMarketing #AbiBennetts #PropellerNet #MarketingStrategies #SEO #PublicRelations #ContentCreation #MarketingTips

I sat down with James Brockbank, founder of Digitaloft, at their Digital PR Summit in Manchester to discuss content relevance in digital PR. Join us as James shares his expertise in: - Understanding Google's patents and their integration into digital PR. - Analyzing the relevancy of PR campaigns and links. - Tactical advice for content ideation and maintaining relevance in digital PR. And much more. Time Stamps: 00:00:00 - Introduction 00:01:20 - Digital PR Relevancy Problem 00:08:46 - Defining Digital PR 00:11:18 - Broad Topic/News Sites 00:13:35 - Analyzing Topical Authority 00:17:58 - SEO vs Marketing 00:25:05 - Understanding Google's Algorithm 00:26:13 - Analyzing Link Profiles 00:36:00 - Ideation Process at Digitaloft 00:47:40 - Addressable Market 00:52:31 - Narrow Scope Projects Links Mentioned in the Video: - Google's Natural Language Understanding Tool: https://cloud.google.com/natural-language/docs/basics - IBM Watson API - https://developer.ibm.com/components/watson-apis/ - Google's Quality Rater Guidelines - https://services.google.com/fh/files/misc/hsw-sqrg.pdf- Digitaloft- https://digitaloft.co.uk/ - James' LinkedIn - https://www.linkedin.com/in/james-brockbank/ - James' X profile - https://x.com/BrockbankJames 🔎 Check out the full post: https://bit.ly/4bCDRj2 🤝 Our website: https://www.buzzstream.com 📫 Join our mailing list https://www.buzzstream.com/newsletter/ 🌎 Follow us on X / @buzzstream

In this new podcast, Nick LeRoy, owner of SEOjobs.com, discusses what it takes to get a job in SEO in 2024. In this video, you'll learn: - Skills needed to succeed in SEO and link building today. - The evolution of the SEO job market - How and where to learn SEO if you're just starting out And much more. Time Stamps: 00:00:00 - Intro 00:01:36 - Why did you launch seojobs.com? 00:05:03 - Has the job market for link builders changed in the past few years? 00:06:32 - Is SEOjobs international or just US-based? 00:07:24 - Do UK link builders use the term digital PR instead of link building? 00:07:50 - Do larger brands also shift towards a digital PR link building approach? 00:09:14 - Do larger clients naturally get links due to their brand recognition? 00:14:20 - How has the skill set for new link builders changed? 00:16:28 - Where should people find trustworthy information about SEO when they are just starting out? 00:17:11 - How do beginners build a reliable toolkit for SEO? 00:21:21 - Should beginners start with an in-house role or an agency role? 00:24:10 - Where do you go to find quality SEO information and how do you verify it? 00:31:13 - How do you maintain a work-life balance with your various responsibilities? 00:34:23 - How do you manage stress from Google core updates and AI developments? 00:38:20 - Is SEO a career you would recommend to someone interested in the field? 🛠️ Links mentioned in the video: Nick's site: https://nickleroy.com/ Learning SEO: learningseo.io SEO for Lunch Newsletter: seoforlunch.com SEO Roundtable: seoroundtable.com Search Engine Land: searchengineland.com Search Engine Journal: searchenginejournal.com SEO Jobs board: https://www.seojobs.com 💻 See the full post: https://bit.ly/3VYUalX 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream 📢 Subscribe to our Podcast: On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI On Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314

Welcome to the BuzzStream podcast! In this episode, Vince Nero chats with Helena Maniglia, Head of Digital PR at Reboot Online. Dive into the world of crafting effective subject lines for your digital PR campaigns with insights from Helena's comprehensive study. Timestamps: 00:00:00 - Intro 00:01:07 - Can you lay out the methodology for your study? 00:02:35 - Are those headline types primarily what you all send at Reboot? 00:03:22 - What industries did you send to? 00:04:05 - Why do you think subject lines with questions have had a 13 percent lower open rate than headlines without questions? 00:04:43 - Could you give us an example of a question subject line? 00:06:29 - So, if I were writing a post about, say, the 10 best beaches in the UK, what would a subject line question be? 00:08:30 - Why do you think open rates weren't impacted by subject lines with keywords like data, study, or survey? 00:09:34 - Did you test anything like including the word "exclusive"? 00:10:24 - Are there any other keywords besides "survey" or "data" that people should avoid? 00:11:37 - Can you clarify what you mean by a listicle subject line? 00:13:28 - Why do you think buzzwords helped open rates? 00:14:48 - Using our beaches example, are you saying it would make sense to try to find some type of event or buzzword that you can kind of tie that to? 00:16:20 - Is it better to tie these keywords or buzzwords in the ideation stage, or do you find it doesn't really matter? 00:18:34 - What subject line do you use for a feeler email? 00:19:53 - Do you recommend brainstorming lots of potential subject lines before choosing the best? 00:20:52 - Is that in Slack or do you have a formalized process? 00:21:18 - Can you expand on what it means to tailor the headline to a journalist? 00:22:52 - How far do you get into personalizing per journalist? 00:24:28 - Is personalization more about understanding the journalist's preferences? 00:24:57 - Do you feel like there's ever a time when you should definitely personalize vs not? 00:26:35 - Are there tips that you have for speeding up personalization? 00:28:34 - Why is the subject line word length so important? 00:32:06 - Any final thoughts on the study? 00:33:52 - Did you ever experiment with putting the website name in the subject line? 00:35:06 -How do you feel about RE: or FWD: as a subject line tactic? ▶️View the full post online: https://bit.ly/3Xf63Fg 📚 Resources Mentioned: - Reboot's Case Study: https://www.buzzstream.com/blog/reboot-case-study/ - Reboot Online: https://www.rebootonline.com/us/ 🎙 Follow Helena Maniglia: - LinkedIn: https://www.linkedin.com/in/helenamaniglia - Twitter: https://x.com/helenamlemos 🔗 Stay Connected: - Follow BuzzStream: https://x.com/buzzstream 📫 Subscribe to our newsletter: https://mailchi.mp/buzzstream/buzzstream-email-signup 👍 If you found this video helpful, please like, share, and subscribe for more digital PR tips and strategies!

This podcast episode explores reactive PR with digital PR expert Mark Rofe. Join us as Mark delves into: 🔥 The Warren Buffet approach to PR and finding the sweet spot for reactive PR pitching. 🔥 Strategies for planned and unplanned reactive PR. 🔥 Tips for high-quality, relevant pitches tailored to journalists' interests. And much more. Some major takeaways for me are: 1. Reactive PR can be divided into planned (e.g., holidays, scheduled events) and unplanned (e.g., unexpected company layoffs, natural disasters) components. Prepare for both types to maximize opportunities. 2. High-media-interest topics are likely to get more coverage but are also more competitive. Low-media-interest topics might yield fewer but more targeted placements. 3. The window of opportunity can be very short, sometimes just a few hours. Being plugged into real-time updates and having pre-prepared comments can help. 4. For planned events, prepare different potential comments in advance and get pre-approval from clients. This allows you to react instantly when the event occurs. 5. Create a list of journalists who have covered similar stories in the past. This list should be updated regularly to account for their roles or beats changes. 6. Focus on sending high-quality, relevant pitches rather than mass emailing. Tailor your pitches to the journalists’ interests and recent work to increase the chances of coverage. 7. To ensure that the comments or insights you provide are authoritative and relevant, ask, “Would I (or your client) be comfortable talking on TV about this topic?” 8. Include relevant keywords in your email subject lines and comments. This increases the likelihood that journalists will find your past pitches when searching for sources on similar topics in the future. Time Stamps: 00:00:00 - Introduction00:01:41 - Differentiating Newsjacking and Reactive PR00:03:45 - The Role of Reactive PR in Your Toolkit00:07:01 - Observing a Drop-Off in Pitch Read Rates00:08:20 - Explaining the Reactive PR Matrix00:10:40 - Media Interest Levels and Coverage Impact00:14:30 - Scaling Reactive PR Approaches00:16:48 - Workflow for a Reactive PR Approach00:19:03 - Tools for Monitoring New Trends in Reactive PR00:20:57 - Building a Mini Newsroom00:23:17 - Timeframe for Formulating Ideas and Pitches00:24:54 - Building a Target List of Journalists00:26:31 - Identifying Authority Topics00:28:55 - Validating Prospects Before Pitching00:32:15 - Formulating Lists Ahead of Time vs. On the Fly00:35:00 - Assessing Relevance and Authority for Pitches00:37:53 - Importance of Where and How You Reach Out00:40:24 - Inspiration Behind Creating a Digital PR Course00:42:34 - Sourcing Ideas and Inspiration for the Newsletter Links mentioned in the video: Digital PR Newsletter: https://digitalprnewsletter.com Digital PR Course: https://digitalprcourse.com 🔎 Check out the full post https://bit.ly/4bFBtce 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X /@buzzstream 📢 Subscribe to our Podcast: On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI On Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314

🚀 Dive deep into link building with Aaron Anderson from Linkpitch.io! I wanted to reach out to someone in the link building trenches to find out what works these days. Aaron shares his expert insights on what truly works in link building today amidst rapid industry changes, including the Helpful Content update and AI advancements. 🔗 Main Takeaways: - Content should target those who have the power to link, not just your audience. - Freemium models in SaaS significantly enhance link-building potential. - Authenticity in outreach is crucial; never claim to have read something you haven't. - Quickly identifying and avoiding link farms is critical to successful link building. - Sites that overly promote "write for us" can be red flags. - The diversity of links from broken link building can be highly beneficial. - Consistency in link acquisition often outweighs the need for perfect link sources. - Risk assessment is key in choosing the right link building strategies. - Even in competitive SEO, link exchanges are alive and well, if used judiciously. 🕒 Time Stamps: 00:00:00 - Introduction and Background 00:01:10 - What’s the best content approach you’ve seen lately? 00:02:06 - What happens if a client wants links but has no content to pitch? 00:04:03 - Is there a cost-benefit analysis for link building for SaaS companies building a freemium tool? 00:04:47 - What is the link building strategy for a freemium tool? 00:06:26 - How would you define content that’s valuable for pitching? 00:08:20 - What do you think about content relevancy in link building? 00:10:00 - What are some of the main reasons that you think link building fails? 00:11:35 - What constitutes fake flattery in link building outreach? 00:12:22 - How specific do you get when personalizing? 00:13:31 - What does your workflow look like from start to finish of a link building campaign? 00:15:05 - What do you look at when you're evaluating a site? 00:15:38 - But wait, how do you how can you tell if a site is run by real people? 00:17:19 - How do you feel about sites advertising “write for us”? 00:18:08 - Has Helpful Content changed the way you build links? 00:19:47 - Are you doing link insertion?  00:21:58 - Does Broken Link Building Work? 00:22:56 - And Does Page Depth Matter? 00:24:04 - What do you mean by relationship link building? 00:24:43 - What’s Your Take on Link Exchanges? 00:27:11 - Are you seeking out link exchanges in those cases? 00:30:53 - How important is it to diversify your link strategy? 00:33:14 - How do you approach a new client? 00:35:54 - Do you think Google uses any quality or relevancy metric when looking at a backlink portfolio? 00:37:38 - Do you always need content first before starting link building? 00:00:40:01 - Is Your Podcast Let's Talk Link Building Still Going? 00:40:53 - What are some of your biggest link building takeaways or tips from your podcast? For more insights and detailed discussions, check out the full transcript below. 🔎 Read the Full Interview: https://bit.ly/3JZ9ubk🤝 Visit our website for more resources: https://www.buzzstream.com 🌟 Follow us on social media / @buzzstream for updates and more tips! #SEO #LinkBuilding #DigitalMarketing

Dive into the world of internal linking with Nate Matherson on today's episode as we explore his new SEO tool, Positional, and much more! Join us as we uncover the strategies behind effective internal linking, the launch of Positional, and insightful discussions from the latest episode of the Optimize podcast. Here's what we delve into: - The importance of internal linking in SEO and how it can significantly boost your site's traffic. - Tips on optimizing internal links without overdoing it and why not all links are created equal. - Insights into Positional's development, unique features, and how it streamlines the SEO and content marketing processes. And much more. Time Stamps: 00:00:00 - Introduction 00:01:23 - Icebreaker: What's a cool piece of content you've seen that's inspiring or super creative? 00:02:45 - What can you tell us about your new SEO tool, Positional? 00:06:25 - Does Positional have analytics capabilities? 00:08:58 - Could you tell us more about Positional's internal linking tool? 00:11:49 - What are some best practices for internal linking? 00:16:55 - How many internal links should a user have to each page? 00:18:32 - Does internal linking have a measurable effect on ranking? 00:20:27 - What is PageRank sculpting? 00:23:54 - What should digital PRs know about internal linking? 00:25:24 - How did you ideate content for LendEDU? 00:28:50 - How different is your link building strategy in the SaaS space? 00:30:14 - How much traction do you get from LinkedIn these days? 00:32:35 - Is LinkedIn something you recommend investing in for founders, CEOs, and leadership? Links mentioned in the video: Glenn Allsopp’s article on who controls search: https://detailed.com/google-control/ Cyrus Shepard’s Study on Internal Linking: https://zyppy.com/seo/internal-links/seo-study/ Nate’s LinkedIn: https://www.linkedin.com/in/natematherson/ Nate’s Twitter: https://twitter.com/NateMatherson 🏷️ #SEO #ContentMarketing #DigitalMarketing #linkbuilding #linkbuildingseo 🔎 Check out the full post: https://bit.ly/4aYASBV 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream

In this episode, we delve into the nuanced landscape of digital PR, comparing strategies between the U.S. and the UK. Our guest, Will Hobson from Rise at Seven, shares his expertise on how digital PR has evolved, leveraging storytelling for brand impact and the nuances of navigating the digital PR space in both regions. We explore the origins of digital PR, its importance beyond link-building, and how to measure the success of digital PR campaigns, even when they don't directly link back to SEO metrics. Join us as Will uncovers the critical differences in digital PR practices across the Atlantic. Will offers valuable insights for brands and agencies aiming to adapt and thrive in the ever-evolving digital realm. Whether leveraging trends, pitching with precision, or understanding the cultural context, this discussion is packed with actionable advice for elevating your digital PR strategy. Timestamps: 00:00:00 - Intro 00:01:15 - What is Digital PR? 00:04:08 - Is it Digital PR if no links are involved? 00:06:28 - Selling Digital PR 00:09:30 - Differences between digital PR in the US vs UK 00:12:49 - What can the US learn from the UK? 00:14:13 - Do you communicate with in-house PR teams? 00:16:18 - How to tailor stories to the market 00:19:53 - Does reactive PR work in the US? 00:22:20 - Local/regional projects in the US 00:24:59 - Ideating for B2B brands 00:28:12 - Setting expectations 00:30:04 - Communicating conversions from digital PR campaigns 00:31:55 - Using different tools in different locations? 00:33:43 - Tips for agencies or brands thinking about pitching in the UK vs US 00:35:01 - Tips for outreach strategies in the UK vs US 00:36:38 - What do you mean by "story"? 00:38:20 - Headlines equal story 00:40:42 - How to leverage a trend for digital PR 00:42:58 - Can you leverage trends for a tent-pole piece? 00:44:55 - Tips for opening a new office in a new market 00:46:05 - Recap Resources discussed: https://www.linkedin.com/in/hobsonwilliam/ https://shop.royalmail.com/special-stamp-issues/spice-girls https://www.news18.com/news/buzz/lauren-ridloff-as-first-deaf-superhero-in-eternals-spikes-sign-language-searches-4425836.html https://nypost.com/2023/07/26/it-will-take-you-4-years-to-get-the-worlds-toughest-table/ https://www.tiktok.com/@thep00lguy?lang=en https://meetglimpse.com/ https://www.tiktok.com/@kybetravel/video/7326956321083903265 https://riseatseven.com/ 🔗 For more insights and strategies, follow us and stay tuned for upcoming episodes dedicated to bridging the gap between traditional and digital PR, directly from industry experts. 🔎 Check out the full post: https://bit.ly/3xQiwEv 🤝 Our website:https://www.buzzstream.com 🌎 Follow us on X/ @buzzstream 📢 Subscribe to our Podcast: On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVIOn Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314