JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom*Want one piece of business strategy delivered daily to your inbox?* Subscribe: geraldinecarter.com/subscribe You can create time.  You don’t have to be busy all the time.  The accounting space mostly believes that CPAs work long hours, and that’s just “how it is.” That’s not how it needs to be.  You can create time.  You create time.  You can create time with these seven tactics: Plan to your time Make decisions - faster, more strongly Stop wondering - start figuring it out Constrain - pick 1 or 3 things to focus on Try things - stop thinking of your attempts as failures Say no - stop saying you’re a people-pleaser Stop thinking busy and stop being busy - start saying you create time and start creating time You CAN create time, and work a 40-hour workweek. Time to put an end to habitual overworking in the accounting industry :) JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe In this episode, we're talking about value creation.  In the accounting space, it’s easy for the firm owner to think that revenue comes from clients, work, time, or deliverables. Because your client pays the bill for the work you did, it can appear that that’s where the money comes from. But the money comes from the value you created.  The more you think about your clients and creating value for them, and the better you get at capturing the value you create for your clients with effective pricing, the better you'll get at bringing revenue into your accounting practice without having to put in so many hours and so much effort to create that revenue. When you create more value and capture that value with higher prices, you can meet revenue goals with fewer clients and less work. This is the path to making your accounting practice easier to run. After which, life gets easier.  Remember: all revenue comes from value creation. Not from clients, not from time, not from deliverables, not from work. Episode mention: 220 Effortless Value: Price for Access, not Work https://businessstrategyforcpas.com/220 JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomHappy holidays! Enjoy the annual tradition of accounting humor, hosted by Geraldine’s two kids, Hazel and Remy. This year: Top Ten 10 Signs of a Bad Accountant. Wishing you all the best in 2023!   *Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe In this episode, I want to give you 12 reasons to focus on a niche or an industry, or your ideal buyer or a market segment. Whatever term you like to call it. There are slight differences in the details but what's most important is understanding how valuable it can be to your business to focus on an ideal buyer, to pick a niche and move in that direction.  It simplifies your business. It deepens your expertise Expertise is more valuable than general knowledge.  When you create value, it enables your prices to go up.  When your prices go up, your margins also go up when you niche.  When your prices go up, you need fewer clients to meet your revenue targets. Your business starts to feel easier, because there's just less to keep track of. When all your clients look like each other, it becomes so much easier to systematize. The more you can get your clients to nest the more space you create in your business and the more mental space you create in your mind.  When you niche and you focus on an ideal buyer and you deepen your expertise, you become less duplicatable. You put yourself in a position to sell expertise without having to do any work. Niching and going in the direction of deepening expertise creates options for you in terms of how to create revenue.   And here are some of the objections that I hear about niching:  Letting go of existing revenue. I won't be able to create future revenue. I will be bored. It feels limiting, as in, “I’m eliminating too many potential customers.”   Each of the above objections gets addressed.  Narrowing your industry, your niche, focusing on an ideal buyer opens up more options for you. Episode mentions: 211 Pricing for Improved Profitability 212 Hold My Beer and Watch Me Niche 220 How to Price for Access, not Work 179 Digital Products, Courses, and 90% Margins with The Real Estate CPA   Blake Oliver's Earmark CPE podcast https://earmarkcpe.com/   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe Here are some different ways to think about what you price.  Why?  Because what you price informs your revenue. Depending on what you price has a huge impact on how much you work, or don’t work. Depending on what you price will inform your revenue or the revenue that you do not bring in.  If you look at the accounting space right now, the going model is to price work.  But there are at least two problems with this method of pricing work:  When you sell work, you're always on the hook for working. What if you think that clients value work, when in fact, they really value access more?    What would happen if you priced your packages and differentiated your services based solely on access? If work is what you want to be doing less of, what if you consider the option of selling less work? What would happen if you safeguarded your time and you priced and sold access? If your clients value access and access to you is in short supply, consider pricing for access, so you can do less work.  JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe   Accountants and CPAs have loads of systems running through their tax practice. Perhaps some things must still be done manually. But what if more of your work and your staff's work could be automated?  Here today to talk with me about this is my guest, Jason Staats.  Jason is a CPA turned automation nerd who enjoys sharing new ideas and memes on Twitter, Youtube, and Tiktok. He also built Realize, an online community of accounting firm owners.   Highlights: — “Automation today looks a little more bottom-up. It's automating the very workflow and client-specific problems that we have.” — “If you can surround yourself with people who are at varying levels of the same journey, that's just going to accelerate your learning so much.” — “The best way to think about where to start, especially if you do a lot of accounting is, what could you just automate inside of a single accounting file?” — “Inbox rules are the greatest automation hack there is.”  — “In your decision-making feedback loop, you need to have trusted peers or an external coach who can give you honest feedback that isn't subject to the groupthink that you have within a firm.”  Connect with Jason: Podcast https://www.automationtown.fm/ YouTube https://www.youtube.com/@jasoncpa Twitter https://twitter.com/JStaatsCPA Community https://rlz.io/ Software mentions: Zapier: https://zapier.com/ Make: https://www.make.com/en/   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe Today we are talking about stress and overwhelm and overworking because it's not just common in the accounting space, but it's almost as if it's expected. It's almost assumed that a firm will have or being a CPA will include long hours, and it will include the stress of meeting client demands and client deadlines. Not only does mental health suffer as a result of setting things up this way. But what we want to dig into today is a conversation about mindset because people talk about it, but it doesn't typically get understood what it actually is.  And in my program, CPA Mastermind, we face it head on and we tackle it. I have a team of coaches who coach mindset one-on-one in private coaching with CPA masterminders.  And today I brought on one of my coaches Emma Richter to talk about what coaching is and isn't, and how it's beneficial inside that program in particular.    Highlights: — “This mindset work is actually very logical, and emotions and the reactions they cause are logical.” — “When you can bring the drama out of your statements about time, you'll be surprised at how much more efficient and effective you are with your time.” — “In reality, your price is up to you. And the market will tell you whether that is a good price or not.” — “There is no failing. There's only learning. And that is especially true in running a business.” — “When you help you, you also become a better CPA, a better business owner. And therefore you can help your clients become better business owners.”   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe In this episode, I share with you how you can get down to a 40-hour workweek, work with great clients you enjoy, all without forsaking revenue.  It's what we do in Down to 40 Hours with CPA Mastermind, my four-month program designed to help CPAs like you build simpler, more profitable, easier to run businesses.  It is the best program out there for the CPA who wants to get down to a 40-hour workweek, and now is the best time to give it to yourself. So an episode today in five parts:  What you want What you have instead and how you got here  What the solution is  The process for getting out  What you'll have when you travel the length of the process   If you're a CPA who is ready to have a practice you love making solid money, working with clients you enjoy and doing rewarding work without the insane hours, check out CPA Mastermind and get on the waitlist: https://geraldinecarter.com/waitlist If want more details, and have questions, check out https://geraldinecarter.com/cpa-mastermind. And if you still have questions, email me at [email protected].   Highlights: — “When you sell work, what that means is that you're going to do work all the time because that's what you're selling.” — “Focus on the value that you can create for your clients.”  — “We help you get better at communicating value so that you don't have to feel like you have to justify your prices or your bill to your client after the fact.”  — “When we focus on exactly your ideal buyer who you want to work with, and you begin to work with only those kinds of clients, you generate efficiencies as you see ways to improve systems and stop doing all kinds of stuff to please all kinds of people.” — “Knowing what to do is only half the battle. The other half of the battle is having your head in the right space and having a mindset that works in your favor.” JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe   We're talking with Sheila Hansen, who is a participant, a masterminder in my program, Down to 40 Hours CPA Mastermind, to get her perspective on the experience of what it's like, and the value of being in this program. Sheila helps female-owned creative businesses understand their numbers while increasing profit and scaling to $500K-$2M in revenue.   Highlights: — “One value of this program is really digging into niching. In some ways it was giving myself permission to go the route that I wanted to go.” — “We don't have to have it all figured out exactly today.” — “Clients care about if we can provide a solution that helps them see where their cash is going, and how to keep more of it and spend (or not spend) in a way that aligns with their goals.” — “In the 10 weeks since we started, I have grown my monthly recurring contracts by 65% in revenue dollars. And in doing so, I only grew my client roster about 25%.”  — “The mindset coaching sessions help me go from being paralyzed and not taking any action or avoiding it all together, to actually moving forward and getting something accomplished.”  Connect with SHEILA: Website: https://www.hansenllc.net/ Instagram: https://www.instagram.com/sheila.hansen.cpa/ Get first access when CPA Mastermind enrollment opens: https://geraldinecarter.com/waitlist JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe Today we're talking about disengaging and disengagement letters and the process of letting go of some, or many of your clients so that you can free up space and bandwidth in your business to focus on generating high-margin revenue.  I want to share with you what this looks like, sounds like, and feels like, so that you have a sense of the experience, so that you know that this is doable for you.  Not only is it doable for you: it is imperative if you are a CPA, especially when working 70, 60, 50 hours a week, and you’re exhausted and worn out and want to keep being a CPA.    Highlights: — “There's more revenue to be created when you focus at the top end of your client roster and figure out and design higher-value, higher-margin services that are designed to solve problems for your clients.” — “The risk of not appropriately disengaging so that you can get your time and your bandwidth back is that your best clients, who can't get your attention, leave.” — “Your position is your north star: it informs your strategy, packaging, pricing, and how you promote your business. Without a north star, a business owner wanders all over the map.”  — “The strategy is universally the same: isolate who you want to work with, decide what problem you're going to solve, choose your prices and your packaging, and then focus on selling to only those people.”  — “Disengaging is good for you. It's good for your business, and it's good for your clients.” Episode mentions: 211 Pricing For Improved Profitability  https://www.businessstrategyforcpas.com/211 201 Effortless Value https://www.businessstrategyforcpas.com/201   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe As an accountant, chances are good you don't like selling: you don't want to be dirty, pushy, smarmy or gross. Nor do you want to have to convince buyers that accounting is good for them (they should know)! If you’re stuck believing “sales is dirty,” you will hinder revenue coming in the door.  When you believe that what you offer solves problems for people, and you work in service of your buyer, selling becomes a conversation where you seek an understanding of the problem and the solution, and explore ways to work together that are mutually beneficial. When you understand the six elements to be looking and listening for, selling gets so much easier. It also helps you see how your buyers view what you offer, which simplifies what you need to communicate when promoting your tax practice, and having discovery conversations.  These six elements help you understand your prospect more deeply, which makes for conversations that get to the heart of the matter more quickly, quickening the sales cycle and improving your conversion rates.    These elements are: symptom, pain, solution, process, result, and value.   Highlights: — “Your clients are coming to you because they believe that you may be able to help them get from where they are now to where they want to be.” — “When you talk to your buyer, in their buyer's English, that's how they know that you're listening and that you actually understand them.” — “When your buyers know that you understand them, and you have a process for helping them, it deepens trust which accelerates their journey of working with you.” — “The more you can create a repeatable process, the easier it will be to systematize, the less work it will be for you. The more you systematize, the more time you get back, through delegation or otherwise.”  JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom*Want one piece of business strategy delivered daily to your inbox?* Subscribe at https://www.geraldinecarter.com/subscribe Many CPAs tell me they are looking for high-paying clients. They wonder where those clients are, and “how to get them to spend more.” Knowing what I'm about to tell you will expand your view of what's possible for you when you have a deeper appreciation for what's valuable to me as a multi six figure coach and what is less so. This episode is born of a conversation that came about in CPA mastermind, my four-month coaching program for CPAs to help them build businesses that are much easier run and much more profitable.  They were asking about what my experience as a coach is, so I shared with them where I invest, and how I think about the value of each of the services I receive from my tax return-only CPA to my cashflow CFO/CPA, to my business coach.  This proved to be a helpful way for them to see where I was investing my money in my business and to help them think about their clients and their buyers and where they may be able to capture and create value that they might not have already been seeing.   Highlights: — “When you don't know where or how to create value, that's value that you cannot capture with your prices.”  — “Working with coach helps me see what's possible for me in my business that I couldn't have seen myself.” — “I think of my tax return CPA as somebody who tells me what I owe on what I made. I think of my cashflow CPA as somebody who tells me what I need to make. And I think of my business coach as someone who tells me how to make the money I want to make.” — “When I invest in expertise, the dollars I give to that expertise come back multiplied.” — “If you have a roster of smart clients running solid businesses, you have latent high-paying clients.”   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe Many CPAs serve all kinds of clients, from service-based business owners to manufacturers to nonprofits. It seems like accounting is accounting and tax is tax, and you can do these things for anyone who needs them.  The problem with generalism is that it leads to broad but shallow expertise. And shallow expertise is not worth as much as deep expertise. Acquiring deep expertise requires focusing on a specific type of client.  Focusing in this way can feel scary and limiting: the thinking is that it will be harder to find clients because there will be fewer of them. Or, “it's hard enough to generate business as it is, so why would I want to limit the kinds of clients I work for?” Here today to talk with me about his journey taking his CPA firm into niches is my guest, Josh Lance. Josh is a CPA CGMA and the founder of Lance CPA Group.    Highlights: — “You can't just leave that expertise in your brain. It has to be freely shared within your organization.” — “If we are really experts, and we are good at what we do, and we're going to solve our clients’ problems and help them achieve their desired outcomes, there's a price to pay for that.” — “If you want to niche, you have to go all in on the niche.” — “Specialization is going to be a bit messy at the beginning. But in the long run, it's good.” — “There's so many more clients out there than we could ever imagine to serve that there's no worry where we box ourselves.”  Connect with JOSH: Website: https://lancecpa.com/ LinkedIn: https://www.linkedin.com/in/joshualancecpa/ Twitter: https://twitter.com/lancejd1 Email: [email protected] JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomDo you wonder how to price accounting services? Stop wondering, stop pricing accounting services, and start pricing for value you create. When you front-load your services with value, you have more latitude to price in a way that ensures both you and your client are mutually profitable in the exchange.  ///// If you want to know more about working with me to increase your profitability, put 15 minutes on my calendar: https://calendly.com/geraldinecarter/15min   Let me show you how 1:1 VIP coaching can help your business be more profitable and easier to run, in less than 5 months.  ///// This episode is a summation of everything that I've taken in over the years on pricing and how I've effectively used it for great results for my clients.  Topics covered:  why use price to improve profitability  six reasons why it's good for your clients when you charge them more  five reasons that hourly is so bad for your clients, and it's bad for you. value and price creating value without having to do that much extra work? tiered pricing or menu pricing how to raise your prices Highlights: — “Part of figuring out your pricing is also getting your packages together with your prices on the right track, so that you can stop having a million underpaying clients, and you can get your time back.”  — Remember, “It is good for your clients when your prices are higher.” — “Value creation helps you increase your prices.” — “When you can create a situation where it's high profit for you, the seller, and it's high profit for them the buyer, you create a win-win situation where you love selling, because it's nicely profitable for you, and they love buying, because it's nicely profitable for them.”  — “If you want to get your firm's packages and prices on the right track, if you want to stop having a million owner paying clients and you want to get your time back, start with value and use pricing as the tool to capture it.”  Earmark CPE podcast https://earmarkcpe.com/ JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe   I want to talk to you about experience and transformation. Why? Because if you deepen your understanding of these two aspects of what you provide to your clients, you'll be able to make more money without working as hard. Many accountants are selling only services and deliverables. And they're missing out on selling transformation and selling an experience. And your buyers tend to value transformation and experience more highly than they tend to value services and deliverables.  I want to show you how you can sell these or how you can think about selling transformation and experience.  When you think first of the transformation you want your client to have, and the experience you want your client to have while working with you, you set yourself up to attract higher-paying clients. Your work is higher margin. And then you don't have to work so many hours trying to tie everything up at the end of the month and during tax season.   Highlights: — “Many of your clients are looking for transformation in terms of the revenue in their business and in terms of their understanding of and their sense of the handle they have or don't on their money.” — “Where you can create effortless value is in the onboard experience and your ongoing experience with clients.” — “Your prospects and clients value transformation and experience much more than they value services.”  — “When you can create value in ways that are divorced from actually doing work, that's how you get paid better without having to work as hard.” Episode mentions: 201 Effortless Value https://www.businessstrategyforcpas.com/201   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomDo you wish you could communicate your value more effectively? Today I cover how to communicate value in more simple terms and more effectively so that your buyers and clients have a better understanding of what they're buying and why, and to make it more compelling for them to buy from you. If clients don't understand the terminology that you're using, they will have a very difficult time connecting the dots between the things that you're doing for them, the tasks that you're performing for them, the deliverables, the services, and how that is valuable to them in their businesses and in their lives. Here are six terms – deliverable services – that accountants and CPAs regularly use, where you can communicate value in more simple terms and more effectively:  Accounts payable - Make sure you're paying your vendors. Accounts receivable - You need cash to run your business: make sure that you're getting paid on time by your clients. Payroll - Avoid costly unforced errors - you don’t want to mess around with the IRS. Set this up right the first time.  Cash flow, including forecasts and projections - Make sure you know how much money you have available to invest in the growth of your business. Running your bank accounts dry is a recipe for running yourself ragged. Revenue recognition - Get a more accurate picture of your books and it will map more accurately and better represent how your business operations are running month-to-month. KPIs (key performance indicators) -  Know when your business is on track or if it's deviating from the plan that we've set, sooner than you would have had we not been tracking KPIs. Tie out your books, month-end-close - Make sure all your money is accounted for, at the end of every month.  Those are seven different places you can communicate value more simply, more effectively to better help your buyer see the value in what you're selling so that they appreciate the value more.  When they appreciate the value more, they're willing to pay more for it. And when they pay more for the very same thing, because you've communicated the value more effectively, it's one piece of you being able to earn more while working less. JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe-main-list   There's a giant new bill that just came out that we're trying to get on top of and underneath to understand where the business opportunities are. Here today to talk with me about this is my guest, Randy Crabtree, co-founder and owner of Tri-merit Specialty Tax Professionals, and the host of the Unique CPA podcast.   Highlights: — “Probably the major winner from somebody who's looking to build out a niche is something to do with the construction industry.”  — “There is a new rule regarding R&D, which probably tech startups are going to benefit.” — “Anybody that is helping manufacture equipment, potentially that's going to support the manufacturing of semiconductors can benefit from the CHIPS Act.” — “There are two different investment tax credits under the Inflation Reduction Act. One is tied to semiconductor manufacturing, and the other one is tied to green and energy-efficient manufacturing of equipment or recycling of equipment or renewable energies.”  — “There's an incentive for companies that deal with tech startups doing Research and Development. Startup companies can take the R&D tax credit, and at least a portion of it and offset payroll taxes.”  Connect with Randy: Website: https://tri-merit.com/ Webinar mention: Pricing for Improved Profitability: Practice Management Webinar https://www.youtube.com/watch?v=3EkcAAQQlOA   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomMaking better use of pricing tools is among the longest levers you have in your business to change your profitability, fast. Some say that Flat Rate Pricing is Cost Plus and not to use it, but I disagree, and I tell you why Flat Rate Pricing is a useful pricing tool in your accounting firm.  If you want more business strategy and pricing tips, be sure to subscribe to my Daily Newsletter at geraldinecarter.com/subscribe. JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe-main-list Long time listeners to this podcast know I am on the hunt for a better business model for CPAs, than the traditional time-for-money-for-reports model. In many cases, that model doesn’t work well for the client, and for CPAs who are working long hours, that model doesn’t work great for them either.  CPAs may want to do things differently, but lack role models and examples they can point to to convince them they have other available options.  Here today to talk with me about his journey switching from the traditional model to a more limited size practice in medicine is Dr. Lewis Weiner.  Dr. Weiner is an internal medicine physician in his own private practice in Providence, RI. He offers the MDVIP program - a different approach to primary care with a focus on prevention and a better healthcare experience. Highlights: — “The breaking point comes when you feel like you're forsaking the patients you're caring for.” — “The fear of the status quo, the risk and the knowns of doing nothing were scarier than the potential for change.” — “What was scary about transitioning away was that people may not, or will not understand this thing. Why is this physician that we all know and has been a part of this community for so long, breaking away from the mainstream?” — “What helped to get past the angst was that there was so much belief in this being a valid, appropriate and positive option that's being offered to people.” Connect with Dr. Weiner: MDVIP Website: https://www.mdvip.com/   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe-main-list One of the most common questions I get from readers of my email list is:  “How do I get high-paying clients?” This process need not be a mystery. There is a formula for creating high-paying clients, that gets you out of being at effect of outside forces, and gets you in the driver’s seat. These five steps are ones you can start implementing right away. Here are five steps you can use to create demand and attract high-paying clients: STEP 1 - Front-load the crap out of the value your service provides. Find all the ways to provide Effortless Value (listen to episode 201) and build those into your services.STEP 2 - Undercharge relative to the value to the buyer. Make the price an easy win for your client. This is much easier to do when your service is packed with value, because it allows you to float the price up in keeping with the value you added. Of course, make your price profitable for you too. STEP 3 - Always create demand. Always. Always does not mean sometimes. Or intermittently. Or once in a while. Or when you need a client. Or when you “feel like it,” or “don’t feel like it.” Always means always. You have 4 types of followers: new and existing, ready or not yet ready to buy. Cultivate all four groups by always creating demand. STEP 4 - Limit supply for your HIGH-VALUE package. The more demand you create, the more limiting supply becomes necessary. And limited supply enables you to select the best clients from your pool of prospects. STEP 5 - 100% control over 100% results. While you could focus on that which you cannot control, you are better off focusing on that which you can control. Much is within your control. Much more than you realize. If you're thinking, “Creating demand sounds great. And boy, I could use help with this.” This is what we work on throughout CPA Mastermind.  We help you niche so you can figure out who you want to provide value to. And we help you build that value out. We create packages so you know what you are selling, and so do your prospects. We price so you understand where your money will come from, how much you need to sell, so your clients know how much the thing they are buying from you costs. And then we build demand for high value, high-paying clients. CPA Mastermind is the only program out there of its kind. We're enrolling right now for the fall cohort. Enrollment is open until September 4th. Get in on this round. The next round isn’t until 2023. If you want high-paying clients and you want to take the mystery out of where they come from, get in on this round. You can go to https://geraldinecarter.com to enroll. Episode mentions: 201 Effortless Value https://www.businessstrategyforcpas.com/201 JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe-main-list Sometimes you want to transition away from your current situation and create a new set up.  But between knowing what exactly to create, and how to create it, while transitioning away from the old thing can be a bit daunting.  Here today to talk with me about this is my guest Paige Gott.  Paige is the owner of Tidewater Consulting, and successfully navigated this transition over the last 18 months.  Highlights: – “I am making basically 130% more per month per client. And I have half the amount of clients than I did at that time.”  – “The best thing I did was go through my client roster and figure out what clients I had outgrown, or who didn't necessarily want or need the level of services I was going to be providing on a regular basis.” – “My clients are grateful that they can make decisions based on real evidence.” – “Getting my first client at four figures per month gave me a huge confidence boost, after which I felt better about giving people my prices.”  Connect with PAIGE: Website: https://tidewater-consulting.com/ Instagram: https://www.instagram.com/tidewaterconsulting/ JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomMany of you know how difficult and time-consuming it can be to run a tax shop. It's all too easy to get buried under a mountain of tax, underprice services, and be in what feels like a near-steady state of chaos. My guest today is Catherine Ozment. Catherine is a CPA in south Texas who called two years ago now, wanting to get off the hamster wheel and get intentional about creating a thriving practice that is designed and built to sell at a high multiple. We're talking today about what has changed since we spoke last year on the podcast and what she has learned in the year since then, so that you can have a window into what shifting your accounting practice is actually like.  Highlights: — “We have an aging industry. Yet, technology continues to consume our space. Some older and aging senior CPAs are not keeping up with those times, so there’s an opening for those who keep up.”  — “When you have your sights set on excellence and you build relationships with your people, those people see that value and they are willing to pay you for that value.”  — “Getting myself out of the tax factory has made it possible for me to start networking in this (ag) space, and has confirmed that the value that we're producing is so well worth it for these people. We are offering a critical service so they can continue to grow in the ag space.” ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe-main-list   Connect with CATHERINE: Website: https://www.farmandagcpa.com/ Episode mentions: 141 One Year: From Tax Factory to vCFO & Ag CPA with Catherine Ozment https://www.businessstrategyforcpas.com/141   142 From Impossible to Exponential Growth: The CPA Mindset https://www.businessstrategyforcpas.com/142   192 Free Time and 7 Figures Net Revenue with John Lee Dumas https://www.businessstrategyforcpas.com/192 JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomMany CPAs struggle with pricing. Some have moved to flat rate or subscription pricing, and some still bill by the hour. For CPAs who are used to getting compensated for time and effort, it can be difficult to learn how to see value and to learn how to price accordingly. But if they don't make the transition, they risk underpricing themselves in perpetuity and having to keep working long hours to make up for unearned revenue.  To talk with me about this problem is my guest, Mark Stiving.  Mark is a pricing educator and advisor, the host of the Impact Pricing podcast and the owner of Impact Pricing, where he teaches clients how to win, keep, and grow customers to drive higher revenue. In Mark's most recent book, Selling Value, he shares his expertise to help companies win more business at higher prices.  Highlights: — “Salespeople need to know how people value products.”  — “Our buyers buy products because they want to solve problems.” — “The salesperson's job is to help the buyer understand the true amount of value they're going to get from the product.” — “Buyers who don't believe that you understand their problems won't listen to your solutions.” — “If we truly believe that we're going to deliver more value, we should make sure they understand the value before we give them the price.”   ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe-main-list Connect with MARK: Website: https://impactpricing.com/ LinkedIn: https://www.linkedin.com/in/stiving/ Email: [email protected] Episode mentions: 125 Value and Segmented Pricing for CPAs with Pricing Expert Mark Stiving, PhD https://www.businessstrategyforcpas.com/125 153 A Formula for Quantifying Value with Mark Stiving, PhD https://www.businessstrategyforcpas.com/153 172 Subscription Pricing Strategies with Mark Stiving, PhD https://businessstrategyforcpas.com/172 Mark’s book: Selling Value: How to Win More Deals at Higher Prices  https://www.amazon.com/gp/product/B09Y8V7FWX/   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomThere is vestigial thinking in the accounting space that value comes from working. “If I worked hard on a thing, then you should pay me money for it.” But that's not how money works: people don't really care if you worked hard on a thing.  I want to undo this idea in your mind that working hard is the thing that is valuable. The idea is effortless value: that you can create a lot of value for your clients without actually having to work hard. When we create effortless value in our businesses, we can capture that value with our pricing without putting in a lot of extra effort. And when you can capture the value that you create with your prices, then you can work less and make more.  In this episode, I list a dozen ways you can add value that are not tied to doing work:  Improve the onboard experience. Create quick wins early on. Get more proactive for your clients. Improve the timing and the clarity of communication.  Improve the clarity of your expectations and communicate those expectations. Improve your clients’ likelihood of achieving success or results. Increase the speed that you provide results.  Increase the ease with which clients can reach you. Minimize the hassles that they need to deal with in working with you.    Building effortless value into your accounting firm is a sure-fire way to help you generate more revenue without having to work so hard for it.  ******** Building effortless value is something that we work on inside CPA Mastermind.  If you want to know more about CPA Mastermind, check out the webpage at https://geraldinecarter.com/cpa-mastermind. If you want to get on the interest list so that you can stay apprised of when registration is open and accepting applications, go to https://geraldinecarter.com/interest. ******** Want one piece of business strategy delivered daily to your inbox? Subscribe here: https://www.geraldinecarter.com/subscribe-main-list Episode mention: 196 CPA Mastermind: Create More Profit with Less Effort https://businessstrategyforcpas.com/196   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomOn why and how podcasting can be great for your business. It has been the core of my business for four years and my business wouldn't be where it is without a podcast. I share this with you because I see few accountants and CPAs with podcasts in niche spaces. I look for them because I want to get them on my podcast and they're difficult to find. Yet, podcasting can be valuable for your business and so beneficial. Reasons why that is, and why, especially for accountants and CPAs, I think you are uniquely positioned to benefit from creating and having a podcast:   Podcasting grows your audience.  Your expertise deepens by hosting. It helps you grow a subscriber list. It grows your connections and your network. When ideal buyers are listening to your podcast, they tend to come better educated. You get to bring your business to life. Pro tip here from experience: if you want your podcast to serve your business, focus on a specific audience, focus on a specific set of problems that you solve for your people. This is the stuff that we work on in CPA Mastermind. I designed it to be the best program for CPAs and accountants who want to get their business on the right track.   ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe-main-list Episode mentions: 192 Free Time and 7 Figures Net Revenue with John Lee Dumas https://businessstrategyforcpas.com/192 196 CPA Mastermind: Create More Profit with Less Effort https://businessstrategyforcpas.com/196 179 Digital Products, Courses, and 90% Margins with The Real Estate CPA, Brandon Hall https://businessstrategyforcpas.com/179 JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomA lot of CPAs have had enough, and are looking to sell off parts or all of their business. They have options when it comes to selling. And the farther ahead they plan, the better deal they’ll create for themselves. Here today to talk with me about what he sees happening right now in the buying and selling of CPA firms is my guest Brannon Poe, owner of Poe Group Advisors. Highlights: — “Firms that have a large number of personal tax, not associated with a business, tend to have higher staff turnover, higher tax season hours, lower cash flow to owner.” — “Staffing is changing the accounting profession faster than anything. Because of staffing changes, people are having to make difficult pruning decisions.” — “Accounting firms are the slowest to change models. The cloud firm space, however, is definitely growing fast.” — “If traditional firms don't keep up with the innovation, they're going to lose clients to innovative cloud firms.” — “The full cloud firms sell for a higher multiple and they tend to sell faster.”   ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe-main-list Connect with BRANNON: Website: https://poegroupadvisors.com/ Virtual Workshop: http://accountingpracticeacademy.com   Episode mentions: 162 How to Sell a CPA Firm for Optimal Price with Brannon Poe https://businessstrategyforcpas.com/162 Book mentions: Scaling Up: How a Few Companies Make It... and Why the Rest Don't by Verne Harnish https://scalingup.com/book/   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomFor many CPAs, it feels risky to pick a cross-section of the tax-code, and burrow in. The fear is around losing clients, having to turn people away, and what if there’s a recession? Consequently, most CPAs work as generalists, and pay the price in the form of seemingly infinite rotations on the treadmill.  My guest today has built an exemplary business around expertise in one niche, and that person is Tom Wheelwright, CPA.   Tom is a tax and wealth expert and is the CEO of WealthAbility®. He is the bestselling author of Tax-Free Wealth: How to Build Massive Wealth By Permanently Reducing Your Taxes, and he is releasing his next book this summer titled The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make.   His goal is to help people achieve their financial dreams faster by permanently and legally reducing their taxes.    Highlights: — “I wrote The Win-Win Wealth Strategy to talk about how taxes really work, how incentives really work, and what the government gets out of it.” — “Tax incentives have just taken off as a way for the government to influence investment behavior.”  — “Tax incentives are actually investments the government will literally pay you to make.” — “You subniche to increase your focus and reduce the amount of time that you have to spend doing research, because then you don't have to know about everything.”  — “One of the challenges we have as CPAs, especially the smaller firms, is we tend to rely on personal, direct oversight as opposed to having systems. The client will get to a point where they're looking for systems help. And this is something where we can provide high value services to them.”  — “Don't think this is tax avoidance or tax evasion. It's none of that. This is what the government wants you to do.” ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe-main-list Connect with TOM: Tom Wheelwright, CPA Website: https://tomwheelwright.com/  WealthAbility Website: https://wealthability.com/  LinkedIn: https://www.linkedin.com/in/tomwheelwright/ Episode mentions: 178 Killer Niches for CPAs https://businessstrategyforcpas.com/178   Tom’s book:  The Win-Win Wealth Strategy: 7 Investments The Government Will Pay You To Make Pre-order: https://winwinwealthstrategy.com/ For multiple copies: https://winwinwealthstrategy.com/bonuses   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomMany CPAs work super long hours and go for periods of time where their head is down, getting the work done. But when your head is down and you’re busy, how do you take the time to find out what your clients truly want? Here today to talk with me about this is my guest, Rochelle Moulton.  Rochelle turns consultants and big thinkers into authorities. She earned her consulting and big thinker stripes leading introverted brainiacs at some powerhouse global consulting firms like Towers Perrin and Arthur Andersen. But even better, she has built, led (and sometimes sold) more than a few 6, 7 and 8-figure consulting businesses. And earned the equivalent of a second MBA building authority brands and businesses with hundreds of soloists. She has recently launched a mastermind to build wealth in the form of money, time, and flexibility, for soloist women in the expertise space.    Highlights: — ”In a listening tour, you're going to ask your ideal clients or prospects a very specific list of questions to get insight into something that you're trying to figure out, like a new product or a new program.”  — ”One the kinds of questions to ask, I'll open with something about their business, to make sure that I understand where they're coming from.” — ”What we think our audience wants is not necessarily what they actually will buy.” — ”A listening tour gives you a better understanding of what your clients want beyond what you think they want.”   ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list Connect with ROCHELLE: Website: https://rochellemoulton.com/ Twitter: https://twitter.com/ConsultingChick LinkedIn: https://www.linkedin.com/in/rochellemoulton/ Episode mentions: 166 How CPAs Can Build and Monetize Authority with Rochelle Moulton https://www.businessstrategyforcpas.com/166   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomThere are a number of mindset, structure, and mechanical components that are not working well for CPAs and accountants. Many are working long hours and are underpricing. And they continue to be busy because they are positioning themselves in the marketplace as generalists. It's difficult to create value, which means it's difficult to raise prices, which means it's difficult to do less work.  There is an easier way, and it doesn't have to be thaaaat hard to make the changes that you need in order to get your business pointed in the right direction to get where you want to be. I'm launching a new program called CPA Mastermind. It’s designed for CPAs and accountants who are solos or small firm owners: to update their business model, make their business more profitable, get their business on the path they want it on, and get their life back. In short, CPA Mastermind helps CPAs create more profit, with less effort. Here are the 10 steps that you'll go through in CPA Mastermind: Figure out your goals. Figure out your strategy.  Determine your ideal buyer. Figure out your value. Package your services. Determine pricing.  Improve your website and online presence. Replicate your ideal buyers Test/experiment. Move low-value work off of your client roster If you don't want to do another year that feels like the last three that you have gone through, check out CPA Mastermind.   Get on the interest list:  https://shethinksbigcoaching.com/interest More about the CPA Mastermind: https://shethinksbigcoaching.com/cpa-mastermind Episode mentioned: 125 Value and Segmented Pricing for CPAs with Pricing Expert Mark Stiving, PhD https://businessstrategyforcpas.com/125   ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomWhat I have for you today is the audio from a webinar I hosted on Crowdcast on how positioning can help you in your business. Focusing on your niche or position can be really challenging. What I want is to help you keep on moving and to continue making progress in terms of narrowing who you focus on working with and who you work best with, because it makes your business so much easier.   Highlights: — Why choose a position in the marketplace? It deepens your expertise, which increases the value you can provide, which enables you to raise your prices, which enables you to work less It simplifies your business: fewer internal workflows and assembly lines to manage Your marketing becomes much more effective: your message resonates more readily with better qualified clients, and you know where to place your message so it’s in front of prospects’ eyes The moment a CPA separates himself from the crowd, he immediately opens himself up to that very type of business owner who is thirsty for his expertise and will pay him for it.  ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list Get access to webinar slides: How to Position Your Business https://www.shethinksbigcoaching.com/position-your-biz-slides   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomIn episode 193, I introduced a tool called The Model, which you can use to understand how your thoughts, feelings, and actions create your results.  Pricing, and especially raising prices, tends to elicit fear-based thoughts.  In this episode, I give you specific examples around the thoughts CPAs have about pricing, so you can see how your own thoughts about pricing might be inadvertently affecting your prices. HIGHLIGHTS: Here are three sample thoughts about pricing, that could play out as follows: — When an accountant thinks, “They might say no,” she might feel hesitant, and want to think about her new prices some more, and meanwhile not list her new prices. The result is that buyers cannot say yes to her higher price because that higher price doesn't officially exist anywhere. Buyers are effectively saying no to her higher price. — When a CPA thinks, “I've got to step up and deliver, I better perform,” he feels pressured and doesn’t think his processes all the way through. The quality and delivery are not as good. The result is that he doesn't perform when he feels under pressure about performing. — When a CPA thinks, “What if they don't think my service is worth it?” she shows up apprehensive and holds back on delivering direct but valuable advice. When she wonders if her service is worth it, she doesn't make it worth it. And then she proves to herself and her prospect that her service is not worth it. … Thoughts show up in results. And, it can help to remember that this is just the brain doing its normal brain-thing. (After all, it was designed to keep people safe from tigers and inside the tribe, so that they could live to tell another day.)   There is nothing wrong with thinking these thoughts. But it helps to be aware of them, in order to choose a new set of thoughts that line up with the results you desire to create. Low-priced thoughts, create low prices.   ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list   Episode Mentioned: 193 Create the Exact Business You Want: Introducing The Model https://businessstrategyforcpas.com/193   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomToday I want to introduce you to something called The Model. It’s a model for understanding and making sense of your thoughts, feelings, actions, and results.  And it is created by Brooke Castillo, the founder of The Life Coach School. I am a certified coach by The Life Coach School, and as such I am licensed to teach her methodology.  So I want to tell you about what this tool is, give you a sense of what it looks like and how it works and show you how we can use it to create the reality that we want and stop recreating a reality that we don't want. What I love about the model is that it helps you understand your mind, understand your feelings, understand why you take the actions that you do and why you don't take the actions that you don't, and how these actions in aggregate create the result of our lives. Highlights: — “Our thoughts create our feelings, and we can choose what our thoughts are.” — “The Model is a tool that you can use to understand what's happening in your life, and how to create the life and the business that you want.” — “What's so powerful about the model is that you can see your thoughts showing up in your results.” — “Improving your ability to think intentional thoughts on purpose is how you create the business and the life that you want to have.” ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomWhen you run a business, getting a handle on your time can be a challenge.  Keeping your time and your tasks organized, is one way to get more big things done.  Here today to talk with me about this is my guest, John Lee Dumas.  John (or JLD, as he is affectionately known) is the founder and host of the award-winning podcast, Entrepreneurs on Fire.  With more than 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates more than a million listens every month and 7-figures of NET annual revenue 8 years in a row.  He is also the author of the recently published book, the Common Path to Uncommon Success in which he shares his 17-step roadmap to financial freedom and fulfillment.    Highlights: — “How do you start batching when you're working a  60-hour work week? You start with the small things.” — “When the unexpected happens you just need to be ready to flow with it.” — “As your business grows, you bring in people to your organization to take more things off your plate so you can keep focusing on what you can do.” — “It takes time for people to really get a handle on their time because they're going to have to try things out.”   Connect with JOHN: Website: https://www.eofire.com/ ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomMost CPAs struggle with pricing. After all, it’s not a topic that’s commonly taught. Even less frequently discussed is pricing mindset - in short, how to think about pricing. If you don’t think about how you think about pricing, you will run on default thinking. And if you run on default thinking about pricing, you're probably going to leave money on the table.  Here today to talk with me about this problem is my guest, The Pricing Lady, Janene Liston.  Janene is a Certified Pricing Professional, and she works with small businesses to improve how they price so they can be most sustainably profitable.    Highlights: — “What most people understand about pricing comes from being a consumer, especially from the retail industry.”  — “Pricing is about how you set, how you get, and how you manage prices. And it's a way of being or behaving in your business. It’s a mindset.” — “There are lots of prices that are right for your business and your customers. Your job is to find the price range that you can work in.”  — “Even if you're offering accounting services that are same (as other accountants), you may be able to charge more if you're better at communicating value.”  — “Believe that you are in fact better than the rest, not just by saying it, but actually being better than the rest.”   ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list Connect with Janene: Website: https://thepricinglady.com/   Download Janene’s Self-assessment Pricing Scorecard: https://thepricinglady.com/goodies/   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomWhat is cost, what is price, what is value? First let us clarify how these terms can be used and what they mean. The seller determines the cost, and it is based on the inputs required to produce the service or product.  The seller determines the price, and it is simply a choice.  The buyer determines the value, which is unique to each person and highly subjective. You can think of designing the “equation” like this:   Cost < Price < Value   So that:  When the cost is less than the price, the seller sells at a profit.  (The seller’s profit is the price at which he sold, minus his cost, of course.) When the price is less than the value, the buyer buys at a profit. The buyer’s profit is less obvious. It’s the value to them, minus the price.  The value to the buyer is what they would have paid.  The buyer’s profit is what they would have paid minus what they paid. When you design your services such that Cost < Price < Value, you are designing your service to create mutually assured profitability.  It’s a sweet spot worth seeking.   ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomWhen you set out to pursue your CPA, being an amazing manager of people was probably not in your crosshairs.  Yet, as your firm grows, the need to become an effective manager of people becomes readily apparent.  If you’re not an effective manager of people, one can get bogged down in staff-related headaches, pulling the focus away from working on the business.  Here today to talk with me about better managing your team, is my guest, Kris Plachy.  Kris is THE Thought Leader and Expert for Female Entrepreneurs. She has poured her life’s work into teaching them how to lead a team. In a space where there is a lot of ‘noise’ and advice, Kris has designed the ‘how to’ of team leadership through her How to CEO for Female Entrepreneurs™ program. She knows without a doubt, there is no challenge you are facing as a leader that she can’t help you solve. Highlights: — “You don't evolve and develop leadership and management prowess, if you don't understand the mind of a team member.” — “The world of work has radically changed in the last two years. If you aren't paying attention to that, you're gonna really struggle to find top talent.” — “If you're having repetitive problems with same kind of employee, that's just an indication that you have some things you need to work on to make better decisions on who you hire, and have better practices on how you lead and manage.” — “What's essential in delegation is telling people what success looks like as clearly as you can.” — “If you're the owner of a business and you can't hold people accountable, you are rudderless. You are operating at the whim of other people's brains, and it will make you nuts.” — “We want to have a culture of accountability, which means that when you say you're going to deliver something, you do.” ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list Connect with Kris: Website: https://krisplachy.com/ How to CEO Program:  https://leadershipcoachinc.lpages.co/how2ceo/ Book mention:Dan Pink’s Drive: The Surprising Truth About Motivation https://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594484805 JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomSometimes we overcomplicate our offerings and our services for buyers because: 1. we think it's actually complicated or 2. we want it to sound fancy, or 3. we want the buyer to believe that they need our help and they can't do it on their own.  We think if, “I make it simple for them, they won't buy.” Or, “If I make it simple, they’ll just do it themselves.” As if tax returns were just easy-peasy for everyone. But the opposite can be true.  If we simplify how we talk about what the buyer needs to know, and we simplify the process for them, it can be easier for them to buy, because finally, they understand what's required of them, what they're getting, and what the value is to them. ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomOne place that is all too easy to get stuck as a business owner, is in the land of indecision.  As a business owner, I know you know just how many decisions there are to make.  Sometimes it can feel like every decision has to be the right one, and often you lack all the information you need to make a clear and confident decision.  When you find yourself spinning in Stuck-in-Indecision, there is no more data to be gathered.  The only thing to do, the only thing you can do, is make a decision.    Choose one thing.    That choice will get you moving again, and as you move, you will create more information for yourself that will inform your next decision.  This process on repeat will get you beyond the “right answer” you originally sought, and lead you to the thing you actually want. ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomKnowing what to say on your website so that prospects quickly understand that you are (or are not) the right accountant for them can be difficult.  Here is a simple structure for writing the content, that goes alongside selling your accounting and tax services.    Your buyer needs to know three things: One. That you understand their challenges Two. That you know what they want, instead of what they have Three. That you have a process to get them from where they are now, to where they want to be.    Think of it as the Pain, the Dream, and the Fix.    When you have these three items clear in your own mind and on your website, it makes sales conversations so much easier.  It’s the gatekeeper to your clients working with you. CPA Rebootcamp: https://www.shethinksbigcoaching.com/cpa-rebootcamp   ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/sub JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomI want to round out this 3-part series on TIME with one more episode on unproductive actions we sometimes take that cost us time. When you can recognize familiar patterns it becomes easier to create a new pattern that’s more productive.  I talk about procrastinating, doing “small tasks” and self-distracting — some of the actions that we do - or don’t do - that are counterproductive and keep us working against ourselves. When you begin to understand how your thoughts drive your feelings which lead to your actions, which in aggregate create your results over time, THEN we can see if the wiring you have pieced together is actually the wiring you want, and if not, you can update your wiring.  ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list Episode mentions: How CPAs Can Create More Time During Busy Season https://businessstrategyforcpas.com/180 How to Stop Feeling Overwhelmed and Pressured by Time https://businessstrategyforcpas.com/184   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomI want to talk with you today about TIME, because it’s tax season, and if ever there was a time of the year that felt crunched, now is likely it.  When you become aware of how you feel about time, it can help you reduce overwhelm, pressure, and stress. It can also help you become more productive, by reducing the time that gets wasted when in a negative state of mind.  While the feelings a person might experience are real – the sense of overwhelm, pressure, stress, anxiety – the feelings themselves are real – but the thoughts driving the feeling might not be true. Thoughts can be tricky to uncover, so your feelings are useful because they can help reveal to you what you’re thinking.And when you can see what you are thinking, you can choose to keep thinking the same thought, or think a new thought that serves you better. Your only step to get started is to simply get curious about your feelings and how your feelings and the thoughts that drive them might be contributing to an experience or reality that you would just as soon not create.  ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list Episode mentions: 180 How CPAs Can Create More Time During Busy Season https://www.businessstrategyforcpas.com/180 JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomShifting off hourly billing can seem like a daunting task, but if done well, it doesn’t need to be that hard. It does require going against the grain.  Right next door, much of the legal profession still uses hourly billing, but not today’s guest.  Digby Leigh is the founder of Digby Leigh and Co, a legal firm dedicated to helping good people do great business.  He is here today to talk with me about how he helped his firm shift away from hourly billing into pricing ahead of time.    Highlights: — “The fear of changing (from an hourly model) often comes from “Well, we're going to lose money.”  — “We don't have any conversation with the clients about receivables any longer, because they know exactly what it's going to be. So our collections have become a lot easier.” — “Pricing is a craft.” — “I'm trying to create a dynamic where a client is actually comparing options, as opposed to comparing me to somebody else.  And I've given them the chance to participate in the pricing discussion.”  — “One of the biggest hurdles for people moving away from hourly models is getting past the thought of “I might work for free on this.” ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list Connect with DIGBY: Law firm: https://leighco.ca/ AltFee: http://altfeeco.com/ JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomMany service providers, including CPAs, start out as generalists who take on every client who needs their services. With a broad focus and no perceived expertise, it’s hard for them to provide enormous value that would justify high fees.  My guest today, Paul Klein, shares how he grew his consulting business by niching down to help an underserved market.  Paul is a business consultant and entrepreneur. From his days as 1980s hair band guitarist and lifelong entrepreneur to starting and scaling a successful SaaS company to consulting for some of the biggest brands including Target, Neiman Marcus, Starbucks, Holiday Inn, and other global brands, Paul helps consultants, freelancers, and solopreneurs price their services, stop undercharging in order to build 7 figure businesses. He is the co-founder of Bizable TV and is also the host of the Pricing Is Positioning podcast and the Rock Your Pricing online course and community.   Highlights: — “Instead of being a generalist, be a specialist. That's where I really thrived and became much more successful than I ever was in a day job.”  — “With residual or passive income, you create something once and it pays you over and over.” — “Niching down took us out of the commodity space to that expert space.”  — “Having three pillars of revenue in our business allowed us to ride out those highs and lows of the consulting business.”  — “The true definition of wealth is discretionary time.” ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list Connect with PAUL: Websites: https://www.paulklein.net/ http://Bizabletv.com Podcast: https://www.paulklein.net/podcast.html Email:   [email protected] Books mentioned: Pricing Creativity by Blair Enns Win Without Pitching Manifesto by Blair Enns https://www.winwithoutpitching.com/books/ JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomSome business owners have yet to learn concepts about accounting and tax that would be useful to them in their businesses.  But business owners are - well - busy - and may have little time or interest in wrapping their head information large and small.   Yet, when your business-owning clients understand important money and tax concepts more readily, it makes your job easier.  How then, to simplify information to make it more readily understood? Here today to talk with me about this challenge is my guest, Carl Richards. Carl is a Certified Financial Planner™ and creator of the Sketch Guy column, appearing weekly in The New York Times since 2010. Through his simple sketches, Carl makes complex financial concepts easy to understand.Carl also shares about the experience of compiling his sketches into a book, offering it to his fans, and he has learned from the experiment.   Highlights: — “Nobody cares about your solutions. They care about their problems.”  — “Stop selling, stop overcoming objections, and start listening.” — “If we can get really clear about what the goal is and why we're doing the work, then the prescription can be super easy, super simple.”  — “There's this pile of intellectual property now. And so it all starts with believing it's actually really valuable. We just need to create it as intellectual property in a way that we can see it.” — “To those who are feeling a degree of uncertainty and also thinking there are better ways to share the knowledge and expertise to serve my clients, just try little experiments and interact with people.”  ***Want to learn more about CPA Rebootcamp?***  It's a 6-week intensive starting May 9th, designed to make Big Progress fast, earn $25K new dollars that you wouldn't have otherwise, build a new website with priced services, and so much more. It is designed to guarantee your success. Either you make your money back, or I give it back, AND you can keep the website. Check it out at SheThinksBigCoaching.com/cpa-rebootcamp . Application deadline is March 26th. ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list Connect with Carl: Website: https://behaviorgap.com/   Carl’s book: The One-Page Financial Plan: A Simple Way to Be Smart About Your Money https://www.amazon.com/One-Page-Financial-Plan-Simple-Smart/dp/1591847559 JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomI want to talk with you today about how you relate to time. It's tax season, and if ever there was a time of the year that felt crunched, now is likely it.  But if we simply fall into our habits and autopilot thinking around time, we have less free time than we might otherwise. There are ways to free up some of your time simply by becoming aware of how you think about the time that you do have.  Have you ever been curious to think about how you think about your time? Having different time-thoughts can change how you relate to your time, how you plan your time, and thereby improve your experience of your own time.   Highlights: — It's important to consider that our thoughts are not always facts. » Fact: The Rangers beat the Devils 5-4 in OT. » Thought: I always run out of time. Not fact. — “We've been proving the veracity of our thoughts by creating evidence in our lives for so long that our thoughts just seem like facts.”  — “How we think about our time shows up in our reality.”    Catch the full episode to hear other time-thoughts that are buggy and could use an update.   ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomMany CPAs serve a general population of people, doing accounting for anyone with a business, and taxes for anyone who needs a return.  Because they don’t go deep into one subject matter, it makes it hard to provide the enormous value that would warrant high fees.  So, rather than grow revenue by increasing value and therefore fees, they grow revenue by increasing volume.  This is a sure-fire on ramp to the hamster wheel.  Instead, occupying a narrow position in the marketplace can solve the aforementioned problems.  Here today to talk with me about this is my guest, Brandon Hall . Brandon is the founder and managing partner at The Real Estate CPA. The firm serves more than 700 clients nationwide and has 30 employees. Highlights: — “If anybody's going to create courses, I would recommend starting a Facebook group.” — “How do you just get people to continue to want to buy the next thing? Just offer them an incredible amount of value for whatever they've paid.” — “When you niche, you will be able to build a brand where you'll be the go-to person, and that will create multi-million dollar revenue streams.” — “To pick a niche, start with something that you're already interested in, and see if there's a market there.” — “When you create a group you're creating a community. The world is trending towards online communities to talk about your product, to talk about your services, and ultimately sell your services.”   ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list Connect with BRANDON: Website: https://www.therealestatecpa.com/ LinkedIn: https://www.linkedin.com/in/brandonhallcpa/ Twitter: https://twitter.com/bhallcpa Facebook Group: https://www.facebook.com/groups/taxsmartinvestors JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomFor many CPAs, it feels risky to pick a cross-section of the tax code and burrow in. The fear is around losing clients, having to turn people away, and what if there’s a recession? Consequently, most CPAs work as generalists, and pay the price in the form of seemingly infinite rotations on the hamster wheel.  Longtime listeners to this podcast know that I am a HUGE proponent of niching, because it makes business better in countless ways.  My guest today has built an exemplary business around expertise in one niche, and that person is Tom Wheelright.  Tom is a visionary and best-selling author behind multiple companies that specialize in wealth and tax strategy.    Highlights: — “With the advantage of age, you learn that a very generalized practice is actually the slow way to build a business and an even slower way to build net revenue.”  — “The more education you give away, the more people will buy.” — “Being mission-driven instead of money-driven makes all the difference in the world because then we can be niche-focused. Then we can actually say “these are the people we want to serve, and this is what we want to do with them.” — “We have a very clear message to the public and that's why so many people come to us.” — “An educated client is a better client. If the client gets good education, they become more successful.”   ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list Connect with TOM: Website: https://tomwheelwright.com/ LinkedIn: https://www.linkedin.com/in/tomwheelwright/ Tom’s book:  Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes https://www.amazon.com/Tax-Free-Wealth-Massive-Permanently-Lowering/dp/1947588052/   JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom

JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedomWith so much change happening so quickly when it comes to automation in the tech space, it can be hard to keep up.  But keeping up is a minimum requirement. Here today to talk with me about tech and automation innovation is my guest, Jody Padar. Jody is known as the Radical CPA, and enjoys disrupting the profession with innovative best practices for processes and technology. She also pioneered business solutions that would later become known as Advisory.  Jody brings her expertise in AI and automation to her latest endeavor as head of tax strategy and evangelism at the recently launched company named APRIL.   Highlights: — “April is a new technology company designed to disrupt the tax space. We're creating tax software that's going to be distributed through banks.” — “I don't think our software is ever going to replace the value of an accounting professional.”  — “CPAs need to be aware that their job is going to change in the near future. So they have to figure out who they want to serve, how they want to serve them and how they can put the human back to serving them.” — “You have to figure out the value you're delivering and how you help your clients understand that there is value in what you're delivering because otherwise, they could just go to an automated service.” — “Accounting is ripe for automation because nobody's done anything in it in the last 50 years.”  ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list Connect with JODI: LinkedIn: https://www.linkedin.com/in/jody-padar-18a9711/   About April: https://www.getapril.com/ https://www.linkedin.com/feed/update/urn:li:activity:6889238594121158657/ JOIN PEAK FREEDOMFor solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profithttps://geraldinecarter.com/peak-freedom