On this episode of Business of Social, David is joined by Crystal Ivey, Brand Manager at Diet Coke. They discuss all things product marketing and dive into the ideas and strategy behind launching a product on social. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”- Seth Godin

On this episode of Business of Social, David hosts Preston McClellan, the PGA Tour's Director of Player Content, to delve into the world of athlete marketing and content strategy. Discover how to unlock more opportunities for your stars and establish a winning approach to set them up for success. Learn from Preston's expertise on creating effective content and implementing it into a winning content strategy for athletes.

On this episode of Business of Social, Tania Yuki, the CEO and founder of Shareablee, joins David to talk about the essential aspects of running a business in 2021. They delve into leadership strategies, metrics that matter, and nurturing a thriving company culture. Tania shares her expert tips on effective hiring practices, cultivating a healthy work environment, and navigating investor relationships. They also explore the importance of crafting content that resonates with your target audience and discerning essential metrics from "vanity metrics." Tune in to gain valuable insights into boosting your leadership skills, building a strong company culture, and driving business success through data-driven strategies.

On this episode of Business of Social, David is joined by Christine Wixted (@wixxy), Sr. Partnerships Manager at Twitter Sports, to discuss all things Twitter! Christine gives her thoughts on the newest updates to the platform, how brands can get the most out of their partnerships, and how to utilize Twitter correctly during real time events like the NFL Draft.

On this episode of Business of Social, David is joined by Alec Palmer, Head of Product at Momentum, to discuss athletes owning their own message, the future of player/celebrity/influencer content and how to get ahead of the curve. Momentum was founded in 2019 with the goal of sharing authentic player stories and ultimately affecting the public perception of baseball. Momentum is changing the way baseball players and fans connect, and ultimately, how the sport is marketed. Alec talks about how baseball is slowly but surely trying to change rules and procedures to be more forward facing, and how athletes can help to bring fans more of what they love by giving them access into their day-to-day lives.

Whats the best way to market and a promote a new show for a streaming service? Should you release the episodes all at once or week to week? How does the release strategy affect your marketing tactics before, during and after release? On this episode of Business of Social, we are joined by Henry Ong, Former Sr. Global Marketing Manager, at Marvel and Disney to discuss how the largest streaming companies promote their shows and grow their audience. Henry also touches on the future of streaming, how movie theaters will be impacted, and how this relates to all content consumers.

Kaitee Daley, VP of Social Media at ESPN, returns to the Business of Social podcast to discuss the current state of social media and how it has evolved since she was last on the show in April 2019. Kaitee shares how you can change your social habits to match the algorithm and speaks to the importance of having a well-rounded social team. "The difference of posting a highlight by itself vs. making it a carousel and posting 2 highlights with unique angles could be the difference between 2000 views or 1.2 million views. You have to play nice with the algorithm and understand the data at all times."  

Scott Carrington joins the Business of Social podcast to discuss the importance of authenticity and storytelling for organizations. Scott leads the Digital Marketing, Media and Advocacy team at Patagonia and shares why they put such an emphasis on their work within communities and organizations. Patagonia is all about putting action behind words and leading by example. Scott shares stories of how Patagonia has inspired change in the world and how they continue to innovate and push the brand forward.  

Courtney Bagby, CEO of Little Red Management, joins the Business of Social Podcast to discuss all things influencer marketing. She covers the differences between short-term and long-term deals, the importance of authenticity and consistency, and how to find the right influencer for your target demographic. Courtney also dives into the strategy behind working with one larger versus 10 smaller influencers and determining the best influencer marketing practices for your brand.

Monica Rigali, Global Head of Marketing and e-commerce at JanSport and Eagle Creek, joined the Business of Social podcast. She talks about the fundamentals of marketing and how she balances marketing to two different demographics on a daily basis. Monica gives advice on building brand loyalty and trust, and explains the importance of having core values, purpose and authenticity in your brand strategy. "Put your consumers first and then bring something interesting, cool and relevant to their lives."

On this Mini Episode of Business of Social, David and Producer Will discuss how the "Big Game" ads have shifted and how brands will be effected in the future. They also take a look into the Gamestop and Reddit news, Elon Musk's Clubhouse debut and how virtual and live events will continue to evolve.

On this episode of Business of Social, join David and Ash Dunn, the Brand Strategy Lead at Reddit, for a comprehensive Master Class on all things Reddit, marketing, and social strategy. Ash shares invaluable insights on marketing and social strategy on Reddit, and how brands can leverage Reddit successfully. Ash also delves into leadership and the essential role of companies in promoting diversity and inclusion. Don't miss out on this episode's expert tips and advice for mastering Reddit and improving your social strategy!

2020 Wrap Up! In the last year we interviewed 25 of the brightest marketing minds in the industry so for this episode we have compiled all of the advice they provided on Marketing, Leadership, Culture, Awareness and Social Media jam packed into a 1 hour episode. We look through each guest's best piece of advice and then do a quick dive into all 25 clips. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one. The guest list and brands featured are some of the biggest and most well respected in the industry: Anmol Malhotra - Head of Sports Partnerships @ Snapchat Michael Bucklin - VP of Digital Content @ FOX Sports Dave Feldman - VP,  Social Media @ NFL Blake Lawrence - Co-Founder/CEO @ Opendorse Ryan Wallman - Creative Director/Head of Copy @ Wellmark Lindsey Scheftic - VP Marketing @ Skyrocket Toys Aaron Keith - Founder and CEO @ Buildify Systems Bonnie Bernstein - Sports Journalist and Founder @ Walk Swiftly Productions Nate Checketts - CEO @ Rhone Hilary Hartley - President, North America @ Victorinox Swiss Army  Steve Lesnard - CMO/Global VP, Product Creation @ The North Face Don Lane - VP @ Truly Brand Mike Manzo - COO @ Jersey Mikes Nicole Portwood - VP, Marketing @ PepsiCo Luiz Barros - Global VP, Data and Media @ AB-Inbev Sean Robertson - Director of Partnerships @ Dish Media Nick Woodhouse - President/CMO, Authentic Brands Group Tatiana Holifield - Head of Brand Social - Hulu Jessica Lane - Co-Founder/Digital + Mktg, Pop’N Creative Lori Hall - Co-Founder & Head of Creative at Pop’N Creative Mike Dalton - VP, Global Marketing @ Unikrn  Shane Bierwith - EVP, Global Marketing @ Maximum Games Ray Kallmeyer - CEO @ Enklu Hannah Beal - VP Brand Marketing @ Ouai Erin Dwyer - VP, Digital @ Ouai Karin Kildow - Director of Content Strategy @ Uninterrupted Lindsey Vonn - Olympic Gold Medalist Rachel Porges - CMO and Advisor

From your grandparents learning how and what zoom is for digital happy hours, to restaurants going to only delivery only, the world changed on a dime and brands/restaurants/corporations all had to make adjustments on the fly. Do we need to send employees on long distance flights + hotels for meetings now that Zoom is normalized? Do we need to pay millions of dollars in rent for expensive NYC offices? Taking a look at how the population was educated at scale and how the marketing world is forever changed. Featuring: Join Lori Hall - Co-Founder & Head of Creative, Pop'N Creative and Nicole Portwood VP Marketing Mountain Dew, PepsiCo.

On this episode of Business of Social, Rachel Porges joins David to talk everything marketing! Rachel has a background in CPG, personal care, travel, hospitality, and retail. She has worked for brands like JetSuiteX, Kriser's Natural Pet, P.F. Chang's, I Can't Believe It's Not Butter!, Hellmann's, Neutrogena and is current advisor and former CMO at Levain Bakery. Rachel breaks down today's marketing landscape and shares strategies on how new and established brands can grow and build a loyal audience.

On this episode of Business of Social, we were joined by STN's Director of Data and Strategy, Liz Ninivaggi, to have a roundtable discussion about the Social Dilemma documentary on Netflix. Mental health, Algorithms and Screen Time. We discuss how the documentary "The Social Dilemma". What stood out, what we liked/disliked, and where to go from here. As our society continues to use our phones and social media more and more by the day, what are some things we should be aware of as we continue to do this?

On this episode of Business of Social, David is joined by Karin Kildow and Lindsey Vonn to discuss "the business of social". How should athletes/entertainers manage their social feeds? What type of content should you be posting? How much is too much? How should you approach partnership deals? "You hire a lawyer for legal work, a financial advisor to handle your money, so why wouldn't you hire a social media expert to run your platform and manage your feeds?" Karin and Lindsey share what its like to have a large following on your social feeds and some tips and tricks for handling that. Lindsey also discusses her thoughts on paid partnerships and her mindset of long term success, as well what she's learned along the way.

Welcome to another edition of the Business of Social podcast, Panel edition! On the 6th episode of our Panel series, David was joined by 2 leaders in the beauty industry. Hannah Beals, VP, Brand Marketing and Erin Dwyer, VP, Digital, at OUAI provide insightful knowledge into the business of beauty, their strategy when it comes to social and how they build a loyal community around their brand.  

Welcome to another edition of The Business of Social Podcast, panel edition! Did you know the League of Legends World Championship had more viewers than the Super Bowl? Did you know that the gaming industry is estimated to produce 159 billion dollars in 2020? That's 4 times Box Office Revenue and 3 times Music Industry Revenue! In the 5th episode of our panel series David was joined by 3 leaders in the gaming and e-sports industry to take a high level look into the business of video games. Guestlist: Ray Kallmeyer - CEO @ Enklu Shane Bierwith - EVP, Global Marketing @ Maximum Games Mike Dalton - VP, Global Marketing @ Unikrn

On this Mini Episode of Business of Social, David and Producer Will take a look at how the return of sports is going so far. The NBA seems to be handling everything perfectly, the NFL is up in the air and MLB is trying to figure everything out on the fly. They also discuss how Netflix continues to dominate all of streaming, and wrap up with talking about the recent hack of some very notable Twitter accounts.

Welcome to another edition of the Business of Social podcast, Panel edition! In the 3rd episode of our Panel series David was joined by Nick Woodhouse, President and CMO of Authentic Brands Group and Sean Robertson, Director of Partnerships at Dish Media. The whole goal behind this panel series that we decided to create is to find the silver lining and positivity. There has been a lot of heartache and a lot of troubling news out there when it comes to the pandemic, and we wanted to hear from others what they have been learning and what tactics they have used with their teams to stay productive and positive throughout this situation.

On this episode of Business of Social, David is joined by Lori Hall, Jessica Lane and Tatiana Holifield to discuss the #BlackLivesMatter movement and action steps that people/brands can take to enact change. The panel provides insights on how to go beyond brand statements to empower followers and take part in actionable change. Guests: Lori Hall - Co-Founder & Head of Creative at Pop’N Creative Jessica Lane - Co-Founder & Head of Digital Content + Marketing at Pop’N Creative Tatiana Holifield - VP/Head of Digital Strategy at Pacers Sports & Entertainment

Welcome to another edition of The Business of Social Podcast, panel edition! In the 2nd episode of our panel series David was joined by 3 leaders who work at some of the largest brands in the food and beverage space: Luiz Barros - Global VP, Data and Media @ AB-Inbev Nicole Portwood - VP, Marketing @ PepsiCo Mike Manzo - COO @ Jersey Mikes The whole goal behind this panel series that we decided to create is to find the silver lining and positivity. There has been a lot of heartache and a lot of troubling news out there when it comes to the pandemic, and we wanted to hear from others what they have been learning and what tactics they have used with their teams to stay productive and positive throughout this situation.  

Welcome to another edition of The Business of Social Podcast, panel edition! On this episode David was joined by 4 fantastic guests, who are all leaders at some of the largest brands in the apparel and products space: Don Lane - CMO @ Saucony Steve Lesnard - VP, Mktg and Product Creation @ The North Face Nate Checketts - Nate Checketts - CEO @ Rhone Hilary Hartley - President, North America @ Victorinox Swiss Army The whole goal behind this panel series that we decided to create is to find the silver lining and positivity. There has been a lot of heartache and a lot of troubling news out there when it comes to the pandemic, and we wanted to hear from others what they have been learning and what tactics they have used with their teams to stay productive and positive throughout this situation.  

On this Mini Episode of Business of Social, David and producer Will take a look how organizations are innovating now and for the foreseeable future. They discuss what brands can do to break through the noise and incentivize audiences to participate.

On this episode of Business of Social, David is joined by Bonnie Bernstein. Bonnie is a veteran broadcaster and now owns her our production company, Walk Swiftly Productions, her latest endeavor in a career that has spanned nearly two decades on-air with ESPN and CBS covering the NFL, NBA, MLB and college football and basketball. She has been recognized by the American Sportscasters Association as one of the most accomplished female journalists in her field. David and Bonnie discuss the current landscape of the sports world and where things might be headed down the road. They talk about the of impact The Last Dance on ESPN, women in the sports world, college athletics and how the future of sporting events might look without fans.

Bonus Episode! David joined a Real Time Summit panel with 4 other industry experts to discuss marketing tactics, best practices, leadership strategies and more! If you're looking for advice/tips/tricks for marketing strategy and overall best practices this panel has some great discussion from industry experts to help guide you through the current climate. To buy the full replay go to: https://therealtimesummit.com/ Thanks to @Rvrbagency for all of their help organizing and producing the panel!

On this episode of the Business of Social we are going to a panel style discussion to talk to a few of the department heads at STN Digital about the current social/digital climate, how things are continuing to change and some best practices for brands given the current state. The panel is a robust discussion covering topics from live streaming 101 to paid media strategy to content creation. This discussion is packed with tips and tricks to not only help you navigate the current climate but to improve your overall marketing strategy as well. Departments Featured: Client Services Production and Streaming Paid Media  

Aaron Keith, CEO of Buildify Systems, joined the Business of Social to talk with David about leadership, positivity and staying positive through the current situation. If you’re a business owner, CFO, CMO or someone who leads a team, Aaron offers great insight and strategies for things you should be doing during this unprecedented time. “It starts with you. You need to lead by example and let your team see you taking the actions you want them to take as well. For example if you want everyone to take a couple mental health breaks throughout the day, you need to let them know that you’re doing it too.” - Aaron Keith.  

On this episode of Business of Social, David and Blake discuss how the sports industry as a whole has been affected by the ongoing COVID-19 situation and what teams and athletes can do during this unprecedented time. Athletes are now realizing what life without sports will look like, so its important to use this time to figure out what you want to accomplish outside of the sports world and what you want to do in the future. As a leader in the space, Blake shares some of his thoughts and ideas on different ways to handle the current climate and what we can look for in the near future.

On this episode of Business of Social, we are joined by Lindsey Scheftic, VP of Marketing, at Skyrocket. Lindsey is veteran of the marketing industry and has a lot of knowledge, experience and ideas to offer during this episode. We focus on what methods and tactics marketers can implement into their strategy in order to reach a new audience or continue to grow their current consumer base. "When it comes to trying to get in front a new audience you have try a lot of different methods and A LOT of testing. Our strategy is a little bit more of a manual process than most companies would typically go with, but we used a very fine toothed comb to try and find our core consumer and get in front of our audience"

On this Mini Episode of Business of Social, David and producer Will discuss the impact that the coronavirus has had on society and how it is affecting the industry as a whole. They share tips on how to adjust to the current climate and discuss strategies and ideas to stay positive and help everyone keep moving forward. 

On this episode of Business of Social, Ryan Wallman, Creative Director and Head of Copy at Wellmark, joined us for this episode to drop some knowledge on the overall marketing landscape including: the fundamentals of marketing, shiny object syndrome and what to start/stop doing in your strategy sessions. He also shares some stories and theories from his new book, Delusions of Brandeur.  You may know Ryan better as @Dr_Draper on Twitter where he breaks down the "insanity that pervades the marketing industry." Ryan has a great sense of humor and an even better understanding of the fundamentals of marketing. Give this episode a listen and you'll be sure to learn something new! 

On this Mini Episode of Business of Social, David and Producer Will take a look at the reported 2020 content budgets for streaming vs. linear and discuss how this affects the entertainment industry and what it could mean for the future. "The user base for Netflix in North America is pretty close to being tapped out I think. By this point you either have Netflix or you don't. There's not a ton of people left for them here to continue to grow at a high level, so if you're Netflix where can you go and what can do to continue to grow your user base? They're starting to do some really interesting stuff overseas that I think will really payoff for them."

On this Mini Episode of Business of Social, David and Producer Will discuss Will Smith's social media and look at how he has rebranded himself into an Instagram and TikTok icon. Is this something every celebrity should be getting into, and how will it affect the future of social media in Hollywood?  

On this episode, Blake Lawrence, Co-Founder and CEO of opendorse, joined the Business of Social to tell us how all athletes/influencers/celebrities should be using social to grow their brand and increase their monetization efforts to get ahead of the pack. We also discuss what brands should be doing to leverage their messaging, the importance of micro-influencers, product advertising and more on Episode 50!

On this episode of Business of Social, we are joined by Dave Feldman, VP of Social Media Marketing at the NFL. We talked with Dave about the trends and the types of content that are resonating with the NFL audience and how they continue to test the waters. The importance of constantly adjusting their strategy and trying new things to keep your audience engaged, because at the end of the day you're competing for eyeballs with everybody out there.

When a brand launches a new product that crashes on launch day, is that actually a good thing for their business? On this mini episode David and Producer Will look back at some of the recent examples of product crashes and discuss how that effects the brand from a marketing angle. Is this a tactic that should be pre-planned and done on purpose? Is some customer dissatisfaction worth the free earned media value that you get because of those headlines? "Is it something that should be calculated to build more awareness about a launch? There was articles everywhere talking about Disney+. Not everybody knew the exact day Disney+ was launching, but I bet there were people who saw it in the news or on social media and signed up because they didn't realize Disney+ was now available to purchase."

On this episode of Business of Social, Michael Bucklin, VP of Digital Content at Fox Sports, joined the Business of Social to talk all things social/digital, how the current landscape is evolving and what are the key metrics all digital teams should be focusing on. Michael gives his thoughts on the current state of the industry and offers advice to industry vets and up and comers who are looking to advance their career in social/digital.   

On this episode of Business of Social, David is joined by Anmol Malhotra, Head of Sports Partnerships at Snapchat. They discuss the resurgence of Snapchat, the changes Snapchat made to its interface and strategy, and why it is such a great tool for reaching a younger audience. Anmol also gives some great advice on what it takes to launch a successful Snapchat channel, some tactics brands can use to reach the younger demographic, and what users can expect to see from Snapchat moving forward.  

On this Mini Episode of Business of Social, Dave shares some updates and thoughts on the future of the Podcast and some general thoughts on the current marketing landscape. We focus on the emergence of TikTok and the force it has become, and take a look into Instagram advertisements and how much money there is to be made for celebrities and influencers.  

On this episode of Business of Social, David is joined by Chris Sully, Marketing Manager at Funko, the world's leading creator in pop culture collectibles. Funko holds thousands of licenses to properties like Marvel and Star Wars and creates pop culture collectibles for fans to collect. Funko does a great job of communicating with their audience, finding out what their fans want and then putting together a strategy to go out and make that into a tangible product they can market to their fans. Chris discusses some of the different strategies Funko uses to engage with their community on different platforms and how they can use that data and information to give their fans what they want.  

On this episode of Business of Social, David is joined by Brendon Mulvihill, SVP - Head of Licensing at Jukin' Media to discuss all things UGC! Jukin' Media licenses content for shows like Tosh.0 and Ridiculousness. They also own sub-brands Fail Army, People are Awesome, and The Pet Collective that have millions of followers and subscribers on YouTube and Instagram. User Generated Content runs the internet and currently it's a little bit like the wild west. People are using copyrighted material, is it fair us? Is it parody law? There's still a lot of grey area there. Brendon breaks down best practices, how to avoid getting into trouble and how the right UGC strategy can take your brands marketing strategy to the next level.  

On this episode of Business of Social, David is joined by Kevin DeShazo, CEO at Fieldhouse Media, which helps college athletes, coaches and administrators be better on social media. He wrote a book called Leadership Interrupted, and he is also a part of Culture Wins, where he helps teams create championship level culture. Today's episode is all about the team. You're only as good as the people who surround you and you're all in together for at least 40 hours every single week. We picked Kevin's brain on what a good culture should look like and what are some different leadership tactics that can make you and your team more efficient.  "You need to have self awareness as a leader, and know your strengths and your weaknesses. If you can know more about yourself you'll know more about how your leadership is being interpreted by your team and you grow and improve on that."  

On this episode of Business of Social, David is joined by Dana Robinson, the VP of Content at StockX. Dana has worked at NBC, Fandango, Turner and is now overseeing all things content at StockX.  We spoke with Dana about building a loyal brand following and what steps brands need to take in order to come across to their fans as authentic. Other topics include managing employee scale, marketing and sales alignment and following the data.  

On this episode of Business of Social, David sits down with Emad Kazi, the Global Lifecycle Manager at Stubhub, to delve into the critical role of optimizing the customer journey. Discover what the average buyer goes through and learn effective techniques for tracking and leveraging valuable data to enhance your customers' experiences.

On this episode of Business of Social, David sits down with James Royer, the Director of Digital Marketing at Merrell, to explore the crucial elements of effective brand storytelling and how it drives brand growth. The conversation delves into the distinguishing factors between brands that focus on building a community versus those that prioritize building a consumer base, highlighting the importance of developing a loyal fanbase and expanding your storytelling abilities. James underscores the significance of data-driven decision-making and emphasizes the need to constantly tweak, evolve, and elevate your digital strategy for maximum impact.